Los Angeles-based Bob Gold & Associates, a 27-year-old boutique PR & marketing services agency, focused on technology, media and telecom, is expanding its core PR practice areas with the establishment of a streaming media and pay TV communications group to be led by Eric Becker in Denver. The new venture extends the agency’s strategic communications counsel for media, entertainment and content technology companies in the streaming era.Becker, a former SVP at Starz and strategic communication agency, ICR, has an extraordinary success record and well-established relationships in the media and entertainment space. He will report to company VP & GM Chris Huppertz, and work closely with Bob Gold.The company’s streaming media and pay TV communications group specializes in providing comprehensive strategic communications counsel for its clients, including account-based PR, corporate messaging development, PR and communications execution through earned media, speaker placements and awards, new product and service launches, executive communications and thought leadership campaigns that are critical to generative AI searches.“I have known Eric Becker professionally and personally for 25 years. He is a consummate professional who specializes in ‘pulling rabbits from a hat’ look easy and yet unexpected. In truth, he works tirelessly and always from the heart. He is simply extraordinary, and our clients are so lucky to have him lead their PR agency efforts,” said Bob Gold, founder of his eponymous agency.“Entertainment media – and the technologies and companies that get it to viewers – is a huge, demanding and dynamic business. Now, more than ever, thoughtful strategic corporate messaging and campaigns are needed for companies to break through industry noise and disruption,” said Becker. “We see great opportunities to tell stories and drive sales. Bob’s vision, track record of success, and passion for the business is legendary. I am thrilled to collaborate with Bob and his amazing team and truly make a difference for the benefit of our clients.”

Max Level, India’s premier marketing and PR agency crafted by gamers for gamers, has secured the PR mandates of two of the nation’s leading gaming and esports companies, NODWIN Gaming and SuperGaming.Established in 2014, NODWIN Gaming is a leading South Asian gaming and esports company and a key subsidiary of Nazara Technologies Ltd. The company has expanded its footprint across South Asia, Singapore, the Middle East, and Turkey, specializing in the development and monetization of gaming and esports intellectual properties such as leagues, tournaments, and reality shows. NODWIN Gaming has played a pivotal role in the evolution of esports into a mainstream phenomenon in India, pioneering the industry and engaging the youth demographic to spearhead the digital entertainment revolution.Gautam Virk, Co-founder and CEO NODWIN Gaming said, “NODWIN Gaming has always strived to consistently innovate and push the boundaries in the esports, lifestyle and entertainment domains, and partnering with Max Level as our PR and communications partner aligns seamlessly with our overarching vision. Having worked closely on numerous projects in the past, we are confident that Max Level's strategic approach and deep understanding of the gaming and esports industry will significantly bolster our brand presence. This partnership will enable us to achieve brand advocacy among a diverse audience of esports enthusiasts, gamers and other industry stakeholders alike”SuperGaming is a Series-A funded game developer, building India’s gaming revolution. Known for building popular titles including MaskGun, Battle Stars, they are currently building Indus, an Indo-futuristic Battle Royale, which is one of the most ambitious games from the country till date and has 11 million pre-registrations and counting.“At SuperGaming, we are committed to revolutionizing the gaming industry in India and beyond, and working alongside Max Level as our official PR partner marks a step forward in our journey. Their deep-rooted understanding and extensive experience in the gaming and esports ecosystem makes them an ideal partner to elevate our brand presence and together, we aim to put India on the global gaming map,” commented Roby John, CEO and Co-founder at SuperGaming.Max Level is a holistic marketing and PR agency founded by gamers, specializing in comprehensive B2B services tailored for gaming and esports audiences. As the official PR and communication partner of NODWIN Gaming and SuperGaming, Max Level will leverage its expertise to curate innovative and impactful PR strategies that not only resonate with gaming audiences but also establish deeper engagement, and accelerate brand growth.“We are thrilled to be named the official PR and communication partner of two prominent entities in the gaming and esports industry in India. We have built Max Level over a decade from the ground up with a deep understanding and passion for the gaming culture. We will extend this expertise to amplify the voices of these iconic brands. As a leading agency working with many top brands, our objective is to continue collaborating with more companies and organizations in India and globally to tell their stories and contribute to their overall growth,” said Siddharth Nayyar, Chief Revenue Officer at Max Level.With the addition of NODWIN Gaming and SuperGaming to its diverse portfolio which includes esteemed brands such as KRAFTON, Saudi Esports Federation, ESL Faceit Group, ASUS ROG, Jio Games, TVS, HyperX and more, Max Level strengthens its foothold in the Indian gaming and esports industry.

Tim Mulvey, a Capaitol Hill communications veteran, and Melissa Miller, an experienced campaign communications professional who recently led policy communications at Ford, have joined Precision as senior vice presidents in the communications department.Mulvey brings over a decade of Capitol Hill experience to Precision. He most recently served as communications director for the House Select Committee investigating the January 6th attack on the US Capitol. Prior to that, he spent nearly seven years as the Democratic communications director for the House Committee on Foreign Affairs, where he managed communications on international relations, national security, and oversight activities involving the State Department and other foreign-affairs agencies.Miller comes to Precision from Ford, where she played a key role in maintaining and enhancing the company's reputation while promoting its policy agenda, particularly during its transition to electric vehicles. Before her tenure at Ford, Miller had a decade of experience on the campaign trail, including roles as deputy communications director at the Democratic Congressional Campaign Committee (DCCC) and press secretary at the Democratic Governors Association (DGA).

COLORS Gujarati, the leading Gujarati entertainment channel, has appointed ThinkInk Communications as its official Public Relations agency.Effective immediately, ThinkInk Communications will be responsible for all media inquiries related to COLORS Gujarati and its diverse programming lineup. This includes press queries, interview facilitation, securing assets and behind-the-scenes content, and providing on-set details.ThinkInk Communications is a full-service PR agency specializing in creating strategic communication programmes for a wide range of clients. With a focus on media relations, brand development, and content creation, ThinkInk is dedicated to delivering exceptional results.For two decades, the agency has fueled the growth of B2B companies, from category leaders to late-stage startups and even publicly traded giants, by boosting their visibility and credibility.

Authored by: Abhishek Chakraborty, Brand Communication Manager, Oriflame IndiaI pursued a degree in Advertising, Marketing, and Communication, which I fondly refer to as 'BABA,' instead of the more conventional 'MBA'. This degree taught me lessons that no other education could. I was always an average student, excelling in subjects I liked and struggling with those I did not. While my prefrontal cortex was still developing, my father (baba) would take me to his office. We would discuss advertising campaign briefings and debriefings as a fun activity during my summer holidays or late-night campaign executions in an era before Photoshop, Illustrator, and Artificial Intelligence (AI). A man of action, creativity, and simplicity, my father taught me that simple communication is the most complicated task and how important it is to distil simplicity from the chaos of business challenges, marketing objectives, and communication noise.In my 13 years of industry experience, one thing I have come to learn to appreciate is the simplicity of communication. The place of adaptability to new trends is uncompromisable, and thinking outside of one's work role in tackling problems holistically for a brand is critical. All of these experiences shaped my way of thinking in terms of marketing and communications, and this gave me clarity and efficiency in navigating complexity in the space.Just as there may never be another superstar like Rajesh Khanna or Shah Rukh Khan, there may never be another ad guru like Piyush Pandey or Alyque Padamsee, who mastered the art of commercial communication. One of my early mentors told me that the age of 23-35 is the golden period for learning and exploring and that staying relevant requires continuous learning. I took this advice to heart, staying hungry to learn despite financial responsibilities. Choosing an agency with a lower salary but more learning opportunities was one of the best decisions I have made. I gained invaluable insights into what not to do. Working with mid-sized and multinational agencies, I honed my skills in both mainline and digital marketing. Joining a start-up taught me the importance of frugality, agility, and the fragile nature of business, while working with giant FMCG and wellness brands showed me that when large companies move, everyone takes notice. This diverse experience has helped me connect the dots of marketing more effectively, allowing me to 'do more with less.'In today's competitive world, optimisation is key. Whether using AI tools to save costs and increase efficiency or optimising content to make it relevant for consumers, it is crucial to stay ahead. Remember, data is an enabler and a hard truth that helps in making the right choices. However, you are still communicating with people, so blending the hard truth of data with the softer side of consumer behaviour is essential for success. A purely data-driven approach or solely relying on consumer hypotheses might not work. In the age of personalisation, CRM, and engagement platforms, the right mix of content helps you deliver the right message to the right people at the right time.One challenge though that I have repeatedly observed, especially with global brands, is launching global marketing campaigns without considering local nuances—both cultural and linguistic. These campaigns often fail because they fail to resonate with domestic emotions. While the brand's tonality should reflect its core values, it must also adapt to the market it serves. Regional giants and start-ups excel at localisation, making them more relatable in this hyper-local, hyper-connected world.Lastly, and most importantly, I have upgraded my skills three times in the past 12-13 years, transitioning from mainline to digital to AI automation while moving from agencies to brands. So, I realise that the only steadfast factor is to keep evolving and changing as per the need for dynamism in the market, without forgetting one thing at the core of it all: 'Keep It Simple, Silly!DISCLAIMER: The views expressed are solely of the author and The PRpost.com does not necessarily subscribe to it.

PR Professionals, the flagship company of the PRP Group, announced the appointment of Wing Commander RD Deshpande (Retired) as President of Defence Business and HR Services. This strategic appointment marks a significant step in strengthening its leadership team and expanding the company’s expertise in the Defence sector and HR Services.Wing Commander RD Deshpande joins PR Professionals following his tenure with Byju’s where he led the Learning and Development function and spearheaded critical initiatives aimed at Organizational Development. With a distinguished military career spanning 22 years, he brings a wealth of leadership experience and specialized knowledge to the existing, diversified, and experience-rich team at PRP Group.A decorated military veteran, WinCo RD is a recipient of the prestigious “Chief of Air Staff Commendation” for exemplary leadership during his career in the Indian Air Force. He has also held leadership roles in esteemed organizations, such as; Reliance Retail Ltd., Byju’s, ISHRAE, and Critical Care Unified Pvt. Ltd.  An alumnus of some of India’s most esteemed institutions, such as; IIM Ahmedabad, Air Force Academy, Air Force Administrative College, Air Force Intelligence School, and the National Defence Academy, WinCo RD has honed his expertise and developed niche through rigorous academic and professional training. Apart from these, he has also successfully completed courses from the globally renowned institutions, like; XLRI, Jamshedpur and Jack Welch Management Institute, Strayer University, U.S.At PR Professionals, WinCo RD will lead its Defence business along with HR Services. It is aligned with the Vision of the Founder and Managing Director, PRP Group, Dr. Sarvesh Tiwari and this expansion marks the very thought-through and robust strengthening plans of the company. Dr. Sarvesh shared "We are delighted to welcome Wing Commander RD Deshpande to the PRP family. His extensive experience in Defence and Corporate Leadership, coupled with his expertise in HR, PR and Learning & Development, will prove to be invaluable for the company as we expand our offerings and reinforce our commitment to excellence. His unique experiences and perspectives from the Armed Forces, sound knowledge and stellar educational background adds a professional flavor to the team. We are confident that his visionary approach and strategic insights will drive significant growth and innovation for our clients and the organization."With over 28 years of rich and diversified experience in "People Functions”, WinCo RD is a visionary, strategist and an expert in defining policies, processes, and implementing reforms. He is a certified Behavioral Trainer, excelling in ‘Outbound, Facilitation, and Experiential Training’. He is also an ‘Executive Presence Coach’.Commenting on his appointment, Wing Commander RD Deshpande said, “I am thrilled to join PRP family and am eager to contribute to the company’s mission of excellence in Defence business and HR Services. I am excited and at the same time committed to drive impactful initiatives and support the growth of our clients and the organization.”PR Professionals has significantly expanded its senior leadership team, further bolstering its ranks with seasoned professionals. Most recently, the company welcomed Nishant Singhal as President Strategy. Furthermore, in the preceding year, PR Professionals made strategic appointments to enhance its leadership cadre. Varun Aggarwal was appointed as Assistant Vice President (AVP) for Business Development, bringing his wealth of experience and expertise to drive business expansion initiatives forward. Additionally, the company added Sanjay Singh to its team, a distinguished media and PR veteran, who assumed the role of Vice President.PR Professionals is an integrated communications company that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities. 

Tgthr Mumbai won a Silver for its campaign done for Reckitt Benckiser brand Harpic, titled ‘Loocator #BeFreeToPee’, in Glass: The Lion for Change category.<iframe width="560" height="315" src="https://www.youtube.com/embed/GjDM-zHe_NE?si=Gb-doiGcZ94APV3v" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>As part of the campaign an app was launched that helped women find directions to a public toilet nearby, rate the public toilets and even add new toilets to the network. It was a tech-driven crowdsourced initiative. A short video was also launched as part of the campaign that depicted the travails of women outside their homes struggling to find a restroom and facing acute personal discomfort. The film states how 70% women struggle to find a usable public toilet, and how the Harpic Loocator app helps women find a public toilet, along with ratings.While the campaign was ideated and executed by Tgthr Mumbai, Avian WE handled public relations in the India market.Reacting to the Silver win at Caness Lions 2024, Avian WE commented, “We are delighted to bring home Silver for Glass Lions for the Harpic Loocator #BeFreeToPee campaign. We are proud to partner with Reckitt Benckiser and Harpic and leverage the power of communication to help women locate public restrooms while on the move. A big shout out to the team for pushing boundaries and making meaningful change.”

German AI startup StoryBox has secured €5.5 million in Series A funding to fuel its mission of transforming how businesses create and manage videos.This round was led by newcomer Wille Finance, alongside continued support from existing investors BayBG, High-Tech Gründerfonds (recently backing Cultimate Foods and Synthara), CK Ventures, and G8 Way Ventures.StoryBox is determined to revolutionize video creation for enterprises. The fresh capital will be used to:Further develop their platform: Enhance existing features and functionalities.Expand existing business areas: Strengthen their foothold in current markets.Explore new territories: Broaden their reach and customer base.Investors are impressed by StoryBox's unique approach:Seamless blend of technology and human touch: StoryBox leverages AI to streamline video creation in HR, communications, and social media, but keeps the human element for a more engaging experience.Empowering employees: StoryBox's user-friendly interface makes video creation accessible for everyone, not just technical experts.As highlighted by Alexander Ullmann from BayBG, video is a booming market, and professional video content is crucial for modern corporate communications. StoryBox simplifies video creation with its "no code" solution, minimizing technical hurdles.High-Tech Gründerfonds acknowledges StoryBox's impressive progress since their initial investment in 2020. This Series A funding will fuel further growth, particularly in bolstering their AI capabilities.Founded by Ben Rodrian and Rusmin Causevic, StoryBox offers an enterprise-grade video creation management platform. Their focus on usability and innovation aims to transform how companies communicate through video.Ben Rodrian, (pictured), founder-CEO, StoryBox, said: “We are delighted to have attracted such a prestigious investor as Wille Finance and to have convinced them of our vision to revolutionize corporate communications with video.”AI for efficiency and precision: StoryBox's AI technology streamlines video creation, enabling companies to generate high-quality content quickly.User-friendly interface: A simple and intuitive interface makes video creation accessible to everyone.Integration and impact: Videos can be seamlessly integrated into existing communication channels, boosting HR strategies and overall communication effectiveness.StoryBox tackles the challenge of efficient and scalable video content creation for businesses. Their end-to-end solution streamlines the entire process, dramatically increasing content production and management productivity.StoryBox's impressive client list includes renowned companies like Allianz, Evonik, RWE, and Telekom.With this successful funding round, StoryBox is poised to revolutionize video creation for enterprises, empowering businesses to leverage the power of video for improved communication and brand engagement.

Weber Shandwick India, today launched the “Elections Matter: India Report”. The survey led by the Corporate Advisory and Public Affairs practice, examined election sentiments around news consumption habits, trust in different information sources and voting behaviours and motivations among Gen Z (18-24 years) and Millennial (25-44) consumers in India. Key findingsMedia consumption behaviour w.r.t. current events, news & politicsGenerational differences in news consumption: Stark contrast exists in news engagement between Millennials and Gen Zs. Over 55% of Millennials followed news daily, compared to about 36% of Gen Z with males significantly more inclined to current events, news & politics. While TV is among the top 3 news sources, there was a significantly lower preference among Gen Zs (44%) compared to Millennials (60%).Reaffirmation of digital consumption surge: YouTube is the leading platform for consumption of current events, news and politics, in keeping with the digital media uptake. It was the dominant information source across all demographics, particularly driven by Delhi, while TV channels were on top in Chennai and Bangalore. It was followed closely by Instagram, TV, and WhatsApp.Most watched is necessarily not the most trusted: Google search, print media, and digital news media had a higher trust quotient compared to most social media platforms.Traditional media resonating stronger for Millennials: Print media continued to have higher acceptance among Millennials. 45% Millennials consumed print media for news and politics compared to only 31% Gen Zs. This preference pattern was evident even in the consumption pattern for television. South India especially Chennai and Bangalore had a stronger leaning to television than the rest of India. Also, 42% males favoured print versus 33% of women. Print media was also high on trust compared to most social media platforms.Concerns about misinformation: After fake news websites, social media influencers topped the list for spreading misinformation. Males in particular were especially distrustful of them.Sentiments towards elections & votingMotivated Millennials and less enthusiastic Gen Zs: Millennials were significantly motivated by elections and voting due to a strong sense of civic duty and the desire for educational reform. Chennai and Hyderabad had a higher sentiment comparatively towards elections. In contrast, Gen Z showed less enthusiasm, hinting at a potential apathy in political engagement. Priority issues for elections and new government expectations: Civic and social factors such as infrastructure development, outweighed economic concerns and party manifesto promises as primary voting motivations across gender and generational cohorts. The state of the economy and education were the most pressing issues both for the current elections and future government focus, reflecting widespread concerns about socio-economic and educational development. This shift suggested a future-oriented approach to polling, with voters seeking macro-level changes for a better future.Regional differences in voting motivations: Voters in Delhi focused on infrastructure development, while those in southern regions, such as Chennai and Bangalore, prioritized voting for candidates who promised to bring about change and impactful leadership.Gender-specific concerns towards elections: While economy, education and public safety were perceived to be among the top priorities for the recent elections, women were particularly interested in women empowerment issues, highlighting the importance of gender-specific policy agendas. Also, over 55% would like the new government to focus on economy, education and healthcare agendas.Commenting on the consumer survey findings, Rohan Kanchan, MD – Consulting and Head of Public Affairs, Weber Shandwick India, said, “This report underscores the dynamic nature of news consumption and electoral engagement in today’s digital age. Even as broader generational trends are known, nuances within the cohorts reveal a break from the pattern. For instance, the connection of Influencers in consumer motivations vis-a-vis trust in perception, might have implications in analyzing corporate reputation and development of future strategies. Our national commonalities peppered with our regional disparities, continue to provide an interesting lens to any consumer study such as Elections Matter.” The survey was conducted by YouGov among 1,000 respondents from the top 10 cities in India, including Mumbai, Delhi-NCR, Chennai, Kolkata, Bangalore, Hyderabad, Pune, Lucknow, Jaipur, and Ahmedabad. The demographics of the survey were balanced, with a near-equal split between males (51%) and females (49%), and evenly distributed between Gen Zs and Millennials. 

Turkish PR agency Walther Kranz has launched its new office in Dubai, marking its official entry into the Middle East and North Africa (MENA) market. This strategic expansion is part of the agency’s broader initiatives to strengthen its global footprint.The new Dubai office represents a pivotal step for Walther Kranz as it aims to bolster its presence across the MENA region. The agency’s local team will offer a comprehensive suite of services, including public relations, media relations management, leadership communication, and crisis communication, tailored to meet the needs of clients in the United Arab Emirates, Qatar, Kuwait, and Saudi Arabia.Walther Kranz's impressive portfolio features prominent brands such as Albaraka Türk, MNG Kargo, DHL eCommerce, Rolls Royce Istanbul, Lotus Türkiye, Destek Patent, Globelink Ünimar, ?stanbul Portföy, Logo Ventures, TechOne VC, and twozero Ventures. The agency is committed to leveraging its expertise to deliver top-tier communication strategies and solutions.In addition to its standalone capabilities, Walther Kranz will collaborate with othagencies er within its group to provide a 360-degree approach, ensuring a holistic range of services for clients. This collaborative effort underscores the agency’s dedication to offering comprehensive and innovative communication solutions in the rapidly evolving MENA market.The inauguration of the Dubai office is a testament to Walther Kranz's vision of globalization and its commitment to extending its high-quality PR services to new markets.

Turkish PR agency Walther Kranz has launched its new office in Dubai, marking its official entry into the Middle East and North Africa (MENA) market. This strategic expansion is part of the agency’s broader initiatives to strengthen its global footprint.The new Dubai office represents a pivotal step for Walther Kranz as it aims to bolster its presence across the MENA region. The agency’s local team will offer a comprehensive suite of services, including public relations, media relations management, leadership communication, and crisis communication, tailored to meet the needs of clients in the United Arab Emirates, Qatar, Kuwait, and Saudi Arabia.Walther Kranz's impressive portfolio features prominent brands such as Albaraka Türk, MNG Kargo, DHL eCommerce, Rolls Royce Istanbul, Lotus Türkiye, Destek Patent, Globelink Ünimar, ?stanbul Portföy, Logo Ventures, TechOne VC, and twozero Ventures. The agency is committed to leveraging its expertise to deliver top-tier communication strategies and solutions.In addition to its standalone capabilities, Walther Kranz will collaborate with other agencies within its group to provide a 360-degree approach, ensuring a holistic range of services for clients. This collaborative effort underscores the agency’s dedication to offering comprehensive and innovative communication solutions in the rapidly evolving MENA market.The inauguration of the Dubai office is a testament to Walther Kranz's vision of globalization and its commitment to extending its high-quality PR services to new markets.

JPMorgan Chase's Consumer and Community Banking (CCB) group has named Drew Pusateri as its new Executive Director of Crisis and Reputation Communications, effective June 24th.Pusateri's Responsibilities:Serve as the primary communications contact and advisor for CCB on crisis issues.Collaborate with leaders across all CCB business lines and functions.Work closely with other company departments like government relations, legal, marketing, and technology to ensure coordinated communication during crises.Background and Experience:Pusateri brings a diverse background to the role, having previously held positions in:Autonomous Vehicle Industry: He led strategic communications at Cruise, developing proactive communication strategies and crisis plans.Social Media Communications: He managed strategic response communications at Meta (formerly Facebook).Government and Politics: He served in the U.S. House and Senate, including as a senior staffer for Senator Claire McCaskill and on the Homeland Security Committee.“Banking has a high impact and importance in people’s lives. Helping the company make the best decisions it can, both for employees and customers, is something I will be focused on and something I have cared a lot about throughout my career,” said Pusateri.

The 11th edition of the Sharjah Government Communication Award (SGCA 2024) has extended a global invitation to government agencies, organisations, and private sector leaders to compete in the newly introduced category, "Best Investment in Soft Power to Support Communication Programmes." The category recognises those excelling in harnessing arts, sports, technology, culture, and education as effective communication tools to achieve development goals and strategies. As one of 13 categories open for direct submission, applications are accepted until August 1, 2024, via the award’s website, www.igcc.ae.Entities will compete to showcase their exceptional programs and initiatives that innovatively leverage soft power to achieve vital developmental objectives. This new category includes two awards - exclusively targeting government institutions and private companies and recognising their pioneering efforts in using soft power to drive impactful and positive change in societies and among the public.Culture and Art: Potent Communication ToolsThe ‘Best Investment in Soft Power to Support Communication Programmes’ award category seeks to honour outstanding efforts that have significantly enhanced public perception. It celebrates pioneering contributions in organising cultural and artistic events that reflect community values and culture or foster understanding between societies. Moreover, the award recognises investments across various sectors that create a positive impact through the power of arts, culture, knowledge and sports, addressing public interest issues, promoting positive values, and delivering beneficial messages to society and countries.The award also celebrates soft power efforts to engage youth and encourage them to adopt healthy lifestyles. It honours initiatives that strengthen international relations and enhance the cultural image of the country or institution. Recognising the vital role of soft power as an effective communication tool that transcends geographical and cultural boundaries, the award emphasises its importance in fostering global understanding and connectionsProjects should demonstrate exceptional creativity and innovation in using soft power as a communication tool or in organising artistic, cultural, and sporting events. They should also prove effective audience engagement, sustainability of initiatives, and measurable impact. For detailed criteria, applicants can refer to the award's website.Submission criteriaTo ensure a successful submission to the SGCA, applicants need to submit an executive summary not exceeding 250 words, as well as a comprehensive and organised 1,000 words file that uses suitable headings, paragraphs, and illustrations to support the submission in addition to a summary or table of contents as an overview of the file. It is also recommended that the award file include introductory media such as infographics, videos, and photos, all of which must meet the specific criteria of the award category. Participants can submit their works that meet the award's criteria on its website, which offers comprehensive details about all the categories, criteria, and participation requirements.

Authored by Ganapathy Viswanathan, Independent Communication ConsultantPR had enough struggle for both respectability and clarity of purpose, but the industry has clearly overcome that today and every brand is very closely embracing with PR as an important communication tool when they draw their overall marketing plan for their company and their respective brands. Clients must be now more open to try and explore new avenues in PR and will be looking at more innovative ways to explore Public Relations especially in today’s digital world.  The year 2023 saw more openness and embracing of brands with PR and it looks like 2024 will drive many clients to examine and explore PR closely in their annual marketing plans. I personally feel we may not see any major shift in 2024 as some of the challenges in the area of talent and content creation will continue to bother the industry. Agencies will have to beef up their technology set up and operations with the right talent so that they can manage clients and meet their expectations set.So, what can agencies and do and how can clients collaborate better with their PR partners and get their best for their brands from a communication point of view. And let us examine how PR can bring in that value and differentiation for the brands for them to leverage this communication tool.I think you cannot build a strong reputation for your brand without PR. To achieve the trust and credibility for your brand there is no other communication tool other than PR. Yes, it is a slow process and it takes time but once your brand establishes the credibility it will stay for a very long time unless something really goes wrong with the brand.PR can help both reputed brands and start up business to build their reputation. Some kind of self-belief should be instilled in the stakeholder’s mind to make them believe that PR works. This can only happen once you explore that channel with a clear clarity of thought.Adaptability is possible when you think of PR. A PR campaign can work in synergy with advertising or any other 360-degree communication. While your messaging should be within the broad pillars of the advertising campaign but you have the freedom to deviate and have different approach to reach your audiences so long as the core messaging is same.Your credibility quotient has more weightage as PR is built through third party endorsements. Consumers and your end audiences tend to believe more on messages delivered by journalists than the paid advertising campaign that is planted in various media.Brands in any case do invest a lot when it comes to advertising and promotional campaign. So, as compared to that PR investments are less but you need to have a clear thought process as to what will be the role of PR and how you will leverage it with your main campaign. The perfect orchestration and the clarity between the both will bring in results.Brand building is a continuous process. Running an advertising campaign in long bursts will always be a challenge keeping in mind the exorbitant media costs and cash outflow. Hence you will be only able to run in short bursts by taking breaks. But with PR you can keep continuing the efforts as the cost you entail will be comparatively low and you can be present in the media with being out of sight.In today’s dynamic media landscape especially after the advent of social media the need of online reputation has become very pivotal. So, you cannot ignore from your brand being trolled and you need to be agile and alert to take the remedial action in case your brand gets some negative publicity. Hence, the need of PR comes into play for brands to embrace it.Education and creating awareness about the role of PR should keep happening. The more we run seminars and panel discussion this will not reach the desired audiences. IMAGEXX summit a PR conference from Adgully which is in the fourth year is one of the best platforms to preach and educate as to how brands can benefit from the power of PR.PR is now the most spoken about communication tool as more and more brands are embracing with lot of confidence. Clients have witnessed results in building the credibility of their brands. As we move forward the PR landscape in India is undergoing a fascinating metamorphosis, driven by a dynamic fusion of digital innovation and more emphasis towards influential marketing.While growth depends on several internal and external factors but the intent shown by many clients both brick and motor and the startups are a good sign for the communication industry. Network companies should use their global expertise and knowledge to widen the canvass for PR being an important communication tool for brands to continuously engage with and build their brands.

MSL India, the strategic communications arm of Publicis Groupe, recently launched an exclusive report Make Way for Bharat Z that decodes the lives of India’s Gen Z from tier 3 and 4 cities. A one-of-a-kind report, Make Way for Bharat Z decodes the power of India’s small-town Gen Z. The report has found that 83% of respondents selected print media as their top source of daily media consumption for information while 86% chose television as their main source of daily media consumption for entertainment. MSL roped in the consumer pulse platform LocalCircles to reach 16,000 Gen Z respondents from 191 tier 3 and 4 cities across India. The report offers valuable insights into the consumer and spending behaviour of Bharat Z that make them stand out from their metro counterparts. Such as This report showcases the diverse nature of India’s Gen Z and how they cannot be put in one box. To tap into this evolving consumer pulse, MSL has also launched MSL Mojo, an offering that empowers brands to create assets that inspire and explore partnerships that evoke a sense of community to further accelerate brand voice. Offering innovative solutions like influencer marketing, branded content, and community engagement, MSL Mojo’s comprehensive suite of services promises to drive unparalleled engagement and growth for brands.Amit Misra, Chief Executive Officer of MSL South Asia, shared his thoughts on the occasion of the launch of MSL Mojo: “Culture is the driving force shaping our future and Gen Z, with their vibrant energy, diverse perspectives, and digital fluency, are at the forefront of this cultural revolution. We at MSL wanted to create a culture engine that would shape opinions, emotions, and consumption. That’s how we came up with MSL Mojo, our culture engagement platform that will help brands navigate through these changing times.”

Digisha Shah, PR and brand consultant, and founder of DSPR, shares her experiences and insights on the remarkable journey of DSPR. From its inception in 2011 to its current status as a dynamic force in the PR industry, Digisha discusses the evolution of her vision, the challenges faced, and the innovative strategies that have driven DSPR's success over the past 13 years.Can you share the initial vision you had for DSPR when you started in 2011, and how that vision has evolved over the past 13 years?  When I founded DSPR in 2011, my vision was centered on making a mark in the hospitality and fashion industries, serving as a voice for brands through effective PR strategies. Over the past 13 years, this vision has expanded significantly. We've moved beyond these initial segments, exploring a broader array of media avenues, from traditional to digital platforms. Our growth has also seen the integration of various segments, such as weddings, F&B, travel, photography, and luxury. The evolution of our vision includes our foray into the wedding industry, an area we had not originally planned to explore, but one where we have built substantial expertise.What were some of the biggest challenges you faced in transforming DSPR from a one-woman venture to a team of 30 professionals, and how did you overcome them? The transformation came with its challenges, like finding and retaining the right talent, building a cohesive culture, breaking industry stereotypes, and earning client trust. We stayed true to our core values and culture, even if it meant letting go of promising talent that didn't align with our ethos. This steadfast commitment helped us attract the right kind of professionals who contributed to our growth. Emphasizing teamwork and skill development ensured high-quality output, which in turn attracted more clients and solidified our reputation for excellence.Initially, we also received a lot of discouraging comments and judgment from people for being a young, women-led team, but we ensured we gave our 100 percent to people who trusted us. In what ways has DSPR integrated traditional PR practices with digital media strategies to stay ahead in the ever-evolving landscape of PR and marketing?  We offer comprehensive services, including social media management, content creation, and collaborations. Our approach is holistic, ensuring consistent communication across all platforms—print, digital, and audiovisual. We try to capture consumer attention from every angle, making a lasting impression on their minds.How did DSPR adapt to the challenges presented by the COVID-19 pandemic, particularly in expanding into the wedding industry and adopting innovative methods like online events?During the COVID-19 pandemic, we maintained a positive outlook, which was crucial for team morale. Daily online catch-ups and fun activities kept the team engaged. We explored viable segments like the wedding industry and innovative concepts such as online events. We also brainstormed the 'workation' concept along with SaffronStays, allowing people to work from private villas, turning a challenging situation into an opportunity. This adaptability not only sustained us through the pandemic but also opened new avenues for growth.Can you discuss some of DSPR's most notable projects, such as the Taco Eating Competition with New York Burrito Company or managing Kylie Cosmetics’ launch at Mumbai Duty-Free? What made these projects stand out?The launch of Kylie Cosmetics at Mumbai Duty-Free was a groundbreaking project, marking the entry of an international beauty brand into India on an exclusive platform. We created an experiential center at the airport, allowing influencers and journalists to connect with the brand directly and get a firsthand experience of the products, resulting in extensive and impactful coverage across various media. The taco-eating competition with the New York Burrito Company was another standout project. We focused on influencer activation and made them participate in the competition before the real audience came in, thereby leveraging their vast networks to generate buzz. The event saw over 1000 participants, tripling our initial projections and establishing the competition as a valuable intellectual property for the brand.Rebranding Mumbai Duty-Free as Ospree Duty-Free was also significant. We managed a high-profile trade event in Delhi, garnering extensive coverage and leveraging LinkedIn to reach relevant audiences, ensuring the rebranding was noticed and remembered.We have worked on legacy brands like Pritam Restaurant, which has been in the F&B business for 80 years now, also Butterfly High, stemming from their iconic mother brand, Shiv Sagar. We make sure to convey their legacy stories to the public in an effective manner. How does DSPR approach building deep client relationships and crafting tailored strategies that align with each brand's unique identity and goals? Can you provide examples of how this approach has benefited your clients?  Building deep client relationships is at the heart of DSPR's approach. We see ourselves as partners, not just service providers. Transparency, setting clear expectations, and performing beyond commitments are key to our strategy. For instance, with SaffronStays, we've been partners for over five years, supporting them from their early days, and developing the 'workation' concept with them has been fulfilling for both of us. For Mumbai Duty-Free (now Ospree), we guided them through COVID-19 challenges and their subsequent rebranding. When Coppetto joined us, they were an upcoming home-grown brand with big dreams. Through our support and strategic guidance, they have grown significantly and are now one of the top gelato brands in the country. By understanding each client's vision and mission, we align our services to support their goals, resulting in long-term, successful partnerships.What future trends do you foresee in the PR and marketing industry, and how is DSPR preparing to continue its success and innovation in this dynamic field?Content generation, especially in video and podcast forms, is the future. We are already building a dedicated content team and training our current team in content marketing. Storytelling will remain crucial, with an emphasis on transparency and authenticity. We encourage brands to be honest about their stories to stand out genuinely in a cluttered market. By staying ahead of these trends and being innovative, DSPR plans to perform efficiently in this dynamic field.

Omnicom Media Group (OMG) has appointed Angela Spain, a senior PR and communications leader, as the new General Manager of PR for OMG Content in New Zealand. Spain brings a proven track record of client focus and collaboration, along with expertise navigating the evolving media landscape.Gina McKinnon, CEO of OMG Content for New Zealand and APAC, said: McKinnon said, “Angela is a well-respected and experienced leader in the industry. She is known for her laser focus on client outcomes and working collaboratively with media partners to drive innovation and creativity for her clients. With content becoming even more important due to New Zealand’s changing media landscape, we’re excited to bring Angela onboard to build on our world class offering across the Group.”Spain joins OMG from her own PR and communications consultancy, Archer. Spain said: “Everyone is under increasing pressure to maximise marketing budgets, especially in an uncertain or tight economy, and rightly so. Having ambition and a clear purpose for your brand or business will help you stand out. Long term, consistent brand story telling about this purpose is the most impactful and effective way to do this."

Burson, the newly formed global communications powerhouse born from the merger of BCW and Hill & Knowlton, has bolstered its leadership team across the Asia-Pacific (APAC) region. This strategic move strengthens Burson's ability to deliver innovative communications solutions for clients navigating today's dynamic landscape.Experienced Leaders at the HelmThe appointments include seasoned professionals with extensive experience in the communications industry. Rikki Jones, a 10-year veteran at GCI Health, will spearhead Burson Group Singapore as CEO, while concurrently leading GCI Health Asia-Pacific as President. Cindy Lim, with over three years at BCW Global, takes the reins as CEO of Burson Singapore. Lim brings a wealth of knowledge from her previous roles, including shaping marketing and communications strategies for prominent clients.Regional Expertise Across APACBurson's leadership extends beyond Singapore. Justin Then, formerly CEO of Malaysia for Hill & Knowlton, assumes the CEO position for Burson Malaysia. Additionally, Burson has appointed market leaders for key APAC markets:  Claire Li: CEO, Burson Greater China  Marianne Admardatine: CEO, Burson Indonesia  Tsuyoshi Takemura: CEO, Burson Japan  Wachiraporn Pornpitayalert: Market Leader, Burson Thailand  Tom Horn: Market Leader, Burson Australia and New ZealandHS Chung, CEO of Burson Korea, will continue to lead the Korean market while also serving as North APAC CEO.Focus on Client Needs and Innovation"In a rapidly changing world, clients require the best talent and resources to tackle complex challenges," said HS Chung, North APAC CEO. "Burson's extensive network across APAC offers clients access to a diverse team of specialists with proven experience."Adrian Warr, who will join Burson as South APAC CEO in September, emphasizes the agency's commitment to innovation: "We are dedicated to delivering exceptional value to clients through creative thinking and cutting-edge strategies. Burson's world-class talent will translate this commitment into building reputation capital, a crucial competitive advantage for our clients."Building on a Strong LegacyThis leadership announcement comes after WPP's merger announcement in January, combining BCW and Hill & Knowlton to create Burson. With over 6,000 employees in 43 markets worldwide, Burson honors the legacy of Harold Burson, a pioneer in modern public relations.Adrian Warr, the impending CEO for South Asia-Pacific, will cover Burson's business in India, Australia, New Zealand, Singapore, Indonesia, Thailand and Malaysia.

Burson appoints Ruud Wassen, Chief Client Officer, BrusselsGlobal communications agency Burson has appointed Ruud Wassen as Chief Client Officer, Brussels. In this role, Wassen will play a key part in serving and growing the agency’s clients in Brussels.Wassen will work closely with Burson teams, particularly in the sustainability and healthcare sectors, to enhance client service and innovation. His prior extensive experience includes serving as the Chief Marketing Officer for the international arm of Cigna Healthcare, a multinational health services company. Prior to that, he held senior leadership positions at Teneo, where he established the Brussels office in 2013. He also previously led the Energy practice at Burson-Marsteller.Andrew Cecil, CEO of Burson Brussels, said: “Wassen brings deep expertise in advising businesses at the most senior levels on strategic communications and EU policy. His considerable expertise will be particularly valuable to our clients during this unprecedented period with multiple elections around the world and constant state of political change.”“I am thrilled to return to Burson and to work alongside a talented team and in a dynamic business focused on building and protecting reputation for clients,” said Wassen. “Having counselled some of the world’s most respected companies, I am eager to leverage my experience to further strengthen Burson’s client focus, offer and services. With a year of political change ahead, I’m delighted to have the opportunity to be part of this premier global communications firm with such a strong legacy in public affairs.”

Boeing has announced Penny Burtt as the new president of the company’s Southeast Asia business, effective July 3.Burtt will be based in Singapore and oversee the company’s strategy and operations as Boeing expands its regional presence. She will also become director and chair of Boeing Singapore Pte. Ltd. and president director of PT. Boeing Indonesia.“We are excited to have Penny join Boeing as she brings a strong combination of diplomatic and business skills through her 25 years in the private and public sectors across the region,” said Brendan Nelson AO, president of Boeing Global.Boeing has partnered with stakeholders in Southeast Asia for over 75 years, building aerospace and defense capabilities in the region with offices in Singapore, Indonesia, Vietnam, Malaysia, Thailand and the Philippines. The region is one of the world’s fastest-growing commercial airplane markets and its defense needs are rapidly expanding.“I am delighted to join Boeing and lead our efforts in Southeast Asia, a dynamic region I’ve dedicated much of my career to," said Burtt. "Encompassing ten countries and nearly 700 million people, I look forward to expanding Boeing's presence in this key market."Burtt most recently led public policy and government relations for the Asia Pacific region at Stripe, a financial infrastructure company. Prior to that, Burtt was Group CEO of Asialink, Australia's leading center for Asia engagement, and held Asia leadership positions at Visa and McKinsey & Company. Burtt is a former Australian diplomat who served in Singapore, Indonesia and Malaysia. She is a Board member of the U.S.-ASEAN Business Council.As a leading global aerospace company, Boeing develops, manufactures and services commercial airplanes, defense products and space systems for customers in more than 150 countries.

Weber Shandwick's "First Edible Mascot" campaign for Pop-Tarts shatters barriers, becoming the first PR win in the Brand Experience & Activation Grand Prix at Cannes Lions 2024.This win marks a high point for PR at the prestigious festival, following Golin's "The Misheard Version" for Specsavers, which secured the PR Grand Prix and showcased PR agencies' creative leadership potential.The "Edible Mascot" campaign – a collaboration between Weber Shandwick, Kellanova, Florida Citrus Sports, Publicis, and others – was a massive success. It involved creating a giant, limbed Pop-Tart mascot for the Pop-Tart Bowl and treating players with edible versions after the game. The result? A viral sensation:Over 4 billion impressions$1 million in first-party data acquired15 times more brand mentions than all other non-sponsored bowl games combined.Industrywide TriumphWeber Shandwick's win wasn't the only PR highlight. Ogilvy also secured a Grand Prix for social & influencer with the "Michael CeraVe" campaign, demonstrating PR's growing influence in multi-platform campaigns.Additionally, PR agencies played a key role in securing Gold Lions for:Edelman's "Bar Experience" for HeinekenWeber Shandwick's "Translators" for U.S. Bank (part of IPG's Area 23 network's "In Transit" for NYC LGBT Historic Sites Project)Zeno's support for Rethink Toronto's "Heinz Ketchup Fraud" campaignThis year's Cannes Lions is a testament to the evolving role of PR agencies, showcasing their ability to drive creative, impactful brand experiences.

Authored by Atul Malikram, PR ConsultantIn the bustling world of media, where every headline competes for attention, there's a behind-the-scenes artistry at play. Behind the impactful moments of brand stories lies the intricate orchestration of Public Relations agencies. In this landscape where narratives compete for prominence, PR professionals are the unsung architects, deftly shaping perceptions and driving brand success. Navigating the delicate dance between client ambitions and the ever-evolving demands of journalists and editors, they craft stories that captivate audiences and leave a lasting impression.Let’s dive into the fascinating world of PR agencies and uncover the art of balancing client expectations with the realities of media coverage:Bridge BuildingPR agencies act as the vital link between clients and media platforms. They skillfully navigate the differing priorities and operational constraints of both parties. This pivotal role involves translating client objectives into compelling narratives that not only align with editorial guidelines but also resonate with target audiences.Navigating Client ExpectationsClients often expect flawless execution and extensive media coverage. PR agencies work to align these expectations with the realities of media requirements. They ensure that client stories are strategically positioned to maximize relevance and enhance the brand's visibility and reputation effectively.Understanding Media DynamicsPR agencies educate clients about the intricacies of media dynamics, including clarifying realistic outcomes and emphasizing the crucial role of strategic timing in achieving impactful media coverage. By setting accurate expectations, agencies empower clients to grasp the complexities of PR campaigns. However, agencies also face challenges such as editorial space limitations, where the final decision on story publication rests with the media outlets. This necessitates agile strategies and close collaboration with journalists to maximize opportunities for coverage in competitive media environments.Budgetary ConstraintsOperating within varying budget limitations, PR agencies employ creativity and strategic planning to deliver optimal results. Despite financial constraints, they maximize the impact of media engagements through efficient resource allocation and innovative approaches tailored to client needs. However, clients often expect high-quality coverage at low costs, presenting a significant challenge for agencies. In many cases, it becomes difficult to secure extensive coverage within limited budgets, requiring careful negotiation and prioritization to achieve the desired outcomes while maintaining cost-effectiveness.Advocate Regional Narratives for broad exposureIn the aftermath of the COVID-19 pandemic, there has been a significant shift in media patterns and the guidelines governing news publication. Media outlets have adapted to new norms, altering their approaches to content dissemination and editorial priorities.In regional markets, this shift underscores the importance of tailoring stories and press releases to include local perspectives and relevant facts or figures. By doing so, PR agencies and their clients can effectively communicate the unique value propositions of their brands, services, or campaigns to journalists. This regional focus not only enhances understanding but also increases the likelihood of coverage that resonates with local audiences.In the PR industry, supporting journalists with timely quotes or data is crucial for securing media coverage. Deadlines loom large in these scenarios, underscoring the need for both clients and agencies to prioritize responsiveness and respect deadlines.Strengthening Media Partnerships through Responsive SupportClients and agencies alike must grasp the critical importance of timing in media interactions. Delays in meeting specific media requests can detrimentally impact relationships with journalists, signalling a lack of commitment or preparedness. Such lapses should be minimized to uphold positive rapport and facilitate seamless communication in PR campaigns.By adopting a proactive stance towards media engagements, both parties not only bolster their media relations but also amplify the effectiveness of brand communication strategies within a competitive media landscape. This approach ensures that messages are conveyed promptly and accurately, maximizing opportunities for impactful storytelling and fostering enduring relationships with media partners.In this competitive media environment, where every story counts, PR agencies stand as champions of impactful communication. As they continue to navigate the complexities of client needs and media dynamics, their commitment to innovation and excellence ensures that each campaign contributes meaningfully to the evolving narrative of success.DISCLAIMER: The views expressed are solely of the author and Adgully.com does not necessarily subscribe to it.

Ogilvy PR has bolstered its consumer PR and influence practice with the appointment of Sophie Paterson as the newly created Head of Gaming and Entertainment. Paterson boasts an impressive 15-year track record working with leading entertainment brands like Sony Music and Spotify.Leveraging her expertise in communications, digital strategy, and brand development, Paterson will spearhead Ogilvy PR's efforts in the burgeoning gaming and entertainment sector. Her focus will encompass streaming services, music, film and television, publishing, arts, events, and festivals, aligning with the agency's strategy to capitalize on this high-growth market and the increasing demand for innovative fan engagement tactics.Dan Young, Ogilvy PR's Managing Director for Consumer PR and Influence, said: Given the increasing fragmentation of the entertainment industry, it has never been more important for brands to execute effective earned first strategies that connect publicity, social, influence and experiential to drive awareness and engagement. There’s a need for content platforms to drive local cultural salience and engage with the creative community and policy makers alike. Sophie’s proven experience in audience development will enable us to grow our client base in a sector where we already have a strong track record of success. We’re excited to have her on board.”Throughout her career, Paterson has been a vocal advocate for various social causes, including racial justice, LGBTQIA+ rights, and gender equality. Her commitment extends to mentorship programs like AIR Women in Music and volunteer initiatives like Our Soundtrack, Our Stories, and Our Ads, all focused on supporting the music industry during the pandemic.Paterson actively participated in the working group that delivered the landmark National Music Industry Review in 2021/22, a crucial initiative addressing systemic sexual harassment and gender inequality within the Australian music scene.Paterson Excited to Lead Ogilvy PR's gaming and entertainment charge: “I am incredibly honoured and excited to join Ogilvy PR as the head of gaming and entertainment. The gaming and entertainment industries are at the forefront of cultural innovation and influence in an environment where there has never been more competition for eyes, ears, and attention. I look forward to leading our talented team in creating impactful, cutting-edge, culturally relevant campaigns that resonate with audiences across the ANZ and Asia regions, ensuring our clients’ brands thrive in this dynamic landscape.”

Strategic communications firm Archetype has announced two key promotions within its APAC team. Fabrice Kerboul takes the helm as Sales and Marketing Director, APAC. Leveraging his 13+ years of regional experience with Archetype, Fabrice will lead the company's growth efforts in APAC. He brings a blend of strategic vision and deep understanding of the regional market to this leadership role. Fabrice will utilize data-driven insights and foster global collaboration across departments to ensure Archetype achieves its ambitious goals in the APAC market.Maggie Leung, who joined Archetype in December 2020, has been promoted to a core member of the team. Maggie will spearhead content creation and media strategies for marquee clients like Amazon Web Services and other leading technology players. Her new role expands her responsibilities to include providing strategic content guidance and valuable market and media intelligence to a regional tech client. Maggie's ambition, deep tech knowledge, and strategic thinking, coupled with her strong communication skills in English and Chinese, have made her a bridge between clients, media, and stakeholders. Her swift promotion is a testament to her dedication and talent.

Warner Bros. Discovery has appointed Robert Gibbs as Chief Communications and Public Affairs Officer. In this newly created role, he will oversee WBD’s corporate and business communications as well as public affairs. An experienced and proven communications and public policy leader, Gibbs will officially assume the role on August 5 and report to Chief Executive Officer David Zaslav.“At this transformative time in our industry, Robert is the right leader to assume this new, critical global role, as we continue to grow the Warner Bros. Discovery brand and presence around the world,” said Zaslav. “Robert is an insightful and respected leader with experience spanning Fortune 500 companies, the White House, and winning political campaigns. He will be an invaluable part of the team as we create the most captivating stories and content for consumers around the world. I am thrilled to welcome him to WBD.”“I couldn’t be happier to join Warner Bros. Discovery and to help tell the incredible stories of so many iconic brands across entertainment, news and sports,” said Gibbs. “I’m particularly excited to work with the global team to fully and clearly capture WBD’s vision and communicate the meaningful growth potential in front of us. I am looking forward to getting started and being a part of this world-class organisation.”Gibbs most recently served as a Partner at Bully Pulpit International, a strategic communications, public affairs, and corporate reputation advisory firm. From 2015 to 2019, Gibbs served as the Executive Vice President for Corporate Relations and Global Chief Communications Officer for McDonald’s, where he oversaw the company’s global corporate communications, internal and executive communications, government relations and public affairs work. At McDonald’s, Gibbs globalized the communications function, led communications strategy for the company’s successful launch of delivery service, and drove significant awareness of key strategic initiatives including improved food quality and the “America’s Best First Job” campaign.Prior to McDonald’s, Gibbs held several senior communications and advisory roles in the Obama White House and his presidential campaigns. He was the Obama Administration’s first White House Press Secretary and an Assistant to the President from January 2009 to February 2011. Gibbs began working for Obama in 2004 as Communications Director for his US Senate campaign. He held the same job in Obama’s U.S. Senate office and during his 2008 presidential campaign. After leaving the White House, Gibbs served as a Senior Advisor to President Obama’s 2012 re-election campaign.

Pan Pacific Singapore, a leading luxury hotel, welcomes Elaine Chan as its new Director of Marketing Communications.Chan brings over two decades of experience in luxury hospitality marketing and public relations across Singapore, China, and the UK. She boasts a successful career holding directorial positions at renowned brands like PARKROYAL COLLECTION, Kempinski Hotels, and Shangri-La Hotels & Resorts.Previously, Chan led sustainability-focused marketing initiatives at PARKROYAL COLLECTION Marina Bay, significantly boosting the hotel's brand recognition within the sustainable hospitality sector.At Pan Pacific Singapore, Chan will spearhead the development and execution of integrated marketing and PR strategies. She aims to leverage both traditional and digital channels to elevate the hotel's profile and attract new guests while solidifying relationships with existing patrons.Expressing her enthusiasm, Chan shared a heartwarming connection to Pan Pacific Singapore. Fond childhood memories of family Sunday lunches at the hotel's renowned Hai Tien Lo restaurant in the 1980s sparked a sense of nostalgia upon her return. Now, she takes immense pride in contributing to the hotel's legacy as a pioneering Singaporean luxury establishment.Chan is energized by the opportunity to build upon Pan Pacific Singapore's rich heritage and reputation. Her focus lies in strengthening the hotel's position within key domestic and international markets. Ultimately, she aspires to leave a lasting mark by contributing to the hotel's continued success.Pan Pacific Singapore remains a flagship property within the Pan Pacific Hotels Group, catering to both business and leisure travelers. The group recently launched a global influencer social media campaign, "#YoursToDiscover," showcasing the diverse experiences offered across its various brands.

We are in a new era of Public Relations. In the last few years, the importance of reputation management has taken a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive column – PR Conversation – Adgully interacts with leading business leaders and obtains their exclusive views and insights on the various trends in the PR and communications industry.In conversation with Adgully, Srishti Mathur, Director & Head – PR & Corporate Communication, Physics Wallah (PW), speaks at length about how PR and corporate communication in the ed-tech industry differ from other industries, the steps to communicate about ed-tech platforms like Physics Wallah to a skeptical audience, crisis communication in the ed-tech sector and ways to address them, long-term goals for Physics Wallah’s PR and corporate communication efforts, and more.How did your roles in various PR agencies prepare you for your current position at PhysicsWallah? What key lessons and skills from your previous experiences have you applied to your role as Head of PR and Corporate Communication?My 17-year experience in top PR agencies has prepared me well for my role at Physics Wallah. I use these skills to ensure our communications match with Physics Wallah’s educational goals, keeping everything open and trusted with our stakeholders. Growing up with journalist parents helped me strengthen media ties, improving our outreach and impact. My experience allows me to handle the ever-changing educational field effectively, using clear and genuine storytelling that connects with our audience and protects our brand’s reputation. Additionally, my leadership experience is vital in developing a robust PR and communications team that propels our mission. The adaptability and forward-thinking required in fast-paced agencies are essential at Physics Wallah, as we continuously innovate to engage effectively with students, parents, and educational partners.Given your extensive experience across various sectors, how does PR and corporate communication in the ed-tech industry differ from other industries? What unique challenges and opportunities have you encountered in promoting an ed-tech platform like PhysicsWallah compared to your previous roles?Education is a deeply personal and critical aspect of people’s lives. Establishing and maintaining trust with our audience is paramount, requiring consistent transparency and credibility in all communication. Promoting an ed-tech platform like Physics Wallah, demands a deeper focus on mission-driven storytelling and leveraging digital platforms to engage a diverse audience.At PW, we serve a broad audience, including students, parents, educators, policymakers, and the entire educational ecosystem. Each group has unique needs and expectations, necessitating messages that are both specific and cohesive. The success stories of our students provide powerful content that resonates emotionally with our audience.Our mission is to democratize education at scale, reaching students and parents in the remotest corners of the country. Simplifying information to make it accessible and engaging is crucial. Social media and new-age platforms play a huge role in this effort, especially for a digital-native brand, allowing us to reach students far and wide in the language they understand and in the way they consume information. This presents both an opportunity and a challenge, particularly in areas with limited internet access. In such cases, we create awareness using local methods to ensure our brand and its purpose reaches everyone.How do you communicate the value of ed-tech platforms like Physics Wallah to a skeptical audience, ensuring credibility and trust?Our approach to communication is also deeply rooted in transparency. We openly share our methodologies, numbers, success rates, and feedback through detailed case studies and testimonials. This openness helps build and maintain trust with our audience. A key element in our approach is continuously improving our content, community, and communication to meet the evolving needs of our stakeholders. By emphasizing strong corporate governance, we ensure that our actions align with our mission and values, fostering trust and credibility. Consistent messaging across all channels reinforces our brand's reliability. Regular updates, continuous engagement, and prompt responses to queries and feedback help build a dependable image.How do you handle crisis communication in the ed-tech sector, especially in situations where there might be misinformation or negative feedback from users? Could you share some examples?When misinformation or negative feedback arises, our first step is to respond quickly and transparently. We gather accurate information from all internal departments and present the facts clearly to counter any false narratives. We actively listen and learn from our community and our founder Alakh Pandey’s direct engagement and responsiveness to feedback ensure that our community feels heard and valued. This hands-on approach has been instrumental in addressing concerns promptly and maintaining a positive relationship with our stakeholders, even in challenging times. Additionally, we have robust crisis preparedness systems in place and all stakeholders receive calendared training on a regular basis, ensuring they know how to respond effectively to potential crises. This agility allows us to promptly address concerns and issues.In a competitive ed-tech landscape, how do you ensure that Physics Wallah stands out and maintains a strong brand presence?We do this by weaving a compelling narrative around the core elements of the brand – story, purpose, innovation, inspiration, and consistency. The PR strategy strongly focuses on building a strong community, leveraging these relationships to enhance the brand’s consumer voice. Relatable student success stories and data driven communication foster a sense of trust, belonging and aspiration, aligning with the brand’s cultural and social impact. By making education both affordable and innovative, Physics Wallah not only uplifts individual students but also contributes to broader societal and economic advancements. This multifaceted approach ensures Physics Wallah stands out and is continuously resonating with new and existing stakeholders while driving forward its vision for an educated and inclusive India.How do you build and maintain relationships with key stakeholders, including students, parents, and educational institutions?By continuously listening to them and innovating accordingly and acting swiftly to lead the change and provide solutions.What are your long-term goals for Physics Wallah’s PR and corporate communication efforts?Our long-term goals for Physics Wallah’s PR and corporate communication focus on elevating our brand to a cult status. We aim to continue innovating in how we share authentic stories to a diverse audience, enhancing our engagement and solidifying our reputation as India’s most beloved education brand. We are committed to leading systemic reforms in the Indian education system, aiming to impact educational policies and practices significantly. Our efforts will extend to scaling our reach and deepening engagement with the government, think tanks, associations and other relevant stakeholders to ensure lasting benefits for students across India. These initiatives are just the beginning of our journey to make a profound and enduring impact on education in Bharat and then globally.

A groundbreaking study published in Nature by researchers at Stanford and Carnegie Mellon exposes a multi-billion dollar flaw in online advertising: Due to programmatic advertising, through which brands are unaware of which websites get their advertising, a majority of prominent brands are inadvertently funding online misinformation. The study, which used NewsGuard data to identify misinformation sites, finds that this creates brand reputation risks about which senior executives at top brands remain largely unaware.Unlike other misinformation research before it, which has focused on the demand for misinformation — how false content spreads, who shares it, and what types of interventions reduce belief in falsehoods — this study provides comprehensive analysis of the supply of misinformation: how falsehoods are monetized, what role advertisers and ad tech companies play in this pipeline, and how consumers react to the phenomenon.The study analyzed data from more than nine million ads from 42,595 unique advertisers placed across 5,400 websites between 2019 and 2021. The researchers found that 74.5% of websites identified as sources of misinformation (using data from NewsGuard) were financially sustained by advertising. This heavy reliance on advertising underlines the importance of scrutinizing where ad dollars are being spent.One of the study’s most striking findings is that major brands from a wide range of industries — spanning household products, technology, finance, health, and education — regularly advertise on websites that spread misinformation. The research reveals that at least 46% of brands in each industry had instances of their ads appearing on misinformation sites, with the proportion as high as 82% of brands for some industries. Across industries, the average rate of brands advertising on misinformation sites was 67%. The study found that among the 100 most active advertisers, 55% had their ads appear on misinformation websites. In many industries, brands placed ads on unreliable sites with the same frequency as on reliable websites.The study found that only 20% of corporate executives such as CEOs and CMOs believed that their own company’s advertisements recently appeared on misinformation websites, indicating what the authors called a “presence of a false uniqueness effect among decision-makers.”“This study provides unprecedented data confirming the shocking likelihood of so many brands—two thirds of advertisers—unintentionally supporting misinformation,” said NewsGuard Co-CEO Steven Brill. “This study for the first time also reports how the programmatic advertising industry is so non-transparent that even senior executives at companies are often unaware that they’re part of the problem, with two thirds of companies funding misinformation but only one fifth of executives thinking their company has the problem.”The analysis also highlights the role digital advertising platforms play in exacerbating this phenomenon. When brands and their agencies used these platforms — Google’s ad platform being the most widely used — they were found to be approximately ten times more likely to appear on misinformation websites. This reliance on automated ad placements with little human oversight explains much of the inadvertent funding of misinformation, despite potential consumer backlash and brand reputation risks.Stanford researcher Wajeeha Ahmad, who led the study, emphasized the implications for consumer trust and brand integrity: “As consumers become more aware of misinformation and its sources, brands associated with such content may suffer a decline in demand for their products and services,” Ahmad said. “We find that consumers switch away from using companies whose ads appear on misinformation outlets. This switching effect persists even when consumers are informed about the role played by digital ad platforms in placing companies’ ads on misinformation websites and the role played by other advertising companies in financing misinformation.”Key Findings:  Dominant Business Model:5% of misinformation websites rely on advertising revenue, compared to a higher prevalence of subscription models among non-misinformation sites.  Widespread Issue: 46% to 82% of the 42,595 companies studied in each industry placed ads on misinformation sites. Among the 100 most active advertisers, 55% had their ads appear on misinformation websites.  Platform Influence: Companies using digital advertising platforms are ten times more likely to have their ads appear on misinformation sites.  Consumer Trust at Risk: Brands associated with misinformation risk losing consumer demand.The study’s findings align with previous research conducted by NewsGuard and Comscore that found brands unintentionally send more than $2.6 billion in advertising revenue to misinformation publishers each year. For example, during the COVID-19 pandemic, more than 4,000 brands unwittingly advertised on websites spreading health misinformation about vaccines and other topics, including hundreds of blue-chip advertisers.Last month, NewsGuard announced a new suite of tools to protect advertisers from the ads appearing on misinformation related to ongoing high-risk news topics such as elections, building on its previously announced News Advertising Safety Tiers that enable brands to advertise safely on news content while avoiding misinformation with continuously updated inclusion and exclusion lists.NewsGuard’s brand-safety segments can be activated directly via integrations into a wide range of supply-side platforms, demand-side platforms, and contextual advertising platforms including The Trade Desk, Peer39, Comscore, Pubmatic, Connatix, OpenX, and others. For more information, click here.(Image by Gerd Altmann from Pixabay)

Prudential plc (Prudential) has announced the appointment of Dr Zoe Hibbert as Chief of Corporate Affairs. Reporting to Chief Executive Officer Anil Wadhwani, Dr Hibbert will oversee Prudential’s Corporate Affairs function, including communications, events and brand strategy. The appointment is effective immediately.Based in Hong Kong, Dr Hibbert brings over 35 years of communications experience across Asia and North America to this role. She held senior positions at global financial institutions, most recently at Visa, where she led the Global Corporate and North America communications teams. Prior to this, Dr Hibbert led the Asia Pacific communications function for Visa, as well as the Product, Innovation and Marketing team. Before joining Visa, she was managing director of Burson-Marsteller Australia.This appointment reflects Prudential’s continued commitment to investing in its communications capabilities and to strengthening its brand across Asia and Africa.Commenting on the appointment, Anil Wadhwani said: “I am delighted to welcome Zoe to Prudential’s leadership team. Her diverse skills and extensive experience make her an invaluable asset as Prudential continues to serve all its stakeholders and expand its franchise in the world’s most dynamic regions of Asia and Africa.”Dr Hibbert has a Doctorate in Communications from Charles Sturt University.

Adgcraft, a Delhi NCR-based PR agency, has opened its new office in Mumbai. The new Mumbai office, situated at Hive8, Kohinoor Square, Dadar West, will serve clients in the BFSI (Banking, Financial Services, and Insurance), corporate, lifestyle, influencer marketing, and hospitality sectors. With the opening of the Mumbai office, Adgcraft aims to leverage its extensive experience and industry knowledge to help clients achieve their communication goals. The agency's proven track record in handling high-profile PR mandates and delivering impactful results positions it as a trusted partner for businesses looking to enhance their brand presence and engagement.Abhinay Kumar Singh, Managing Director of Adgcraft, expressed his enthusiasm about the new office launch: "Over the years, we have evolved into a trusted partner for over 100 brands, delivering comprehensive PR services to customise meet our client's diverse needs. Looking ahead, our goal is to continue expanding our capabilities, leveraging our industry expertise and talented team to drive measurable results for our clients. The launch of our Mumbai office marks the beginning of an exciting new chapter for Adgcraft as we aim to further strengthen our position as a leader in the PR industry."Rahul Adap, Vice-President, Growth & Strategy at the Mumbai office, said: "Establishing our presence in Mumbai signifies a strategic expansion into one of the most dynamic and diverse business environments in India. Our team is ready to bring Adgcraft’s PR strategies to clients here, helping them to navigate the unique challenges and opportunities in this vibrant market. We are committed to offering personalized and effective communication solutions that meet our client's needs and help them achieve their goals."Adgcraft also works with global clients from the USA, South Korea, and other countries, further extending its reach and expertise in the international arena. Additionally, the agency has collaborated with numerous startup incubators, providing strategic communication support to help emerging businesses grow and succeed in competitive markets.Adgcraft's vision is to become a one-stop solution provider for all comprehensive PR and brand communications strategies, delivering complex messages in the simplest manner. The agency's motto, “Your Story is your strength, and communication is ours,” reflects its commitment to crafting powerful narratives that resonate with audiences and drive meaningful engagement.

Fashion retailer H&M has promoted Laura Pietrantonio to the role of Head of Marketing & Communications for Australia and New Zealand (ANZ).With over two decades of experience in the industry, Pietrantonio has previously served as H&M’s Head of PR & Communications in the region. Her career spans both agency and client-side roles, including positions at EGPR, Havaianas, Koala, Camilla, and amaysim.In her new role, Pietrantonio will oversee various functions, such as media and customer insights, brand and content, PR, and internal communications.“As we enter a new era at H&M and elevate our customer experience, I’m excited by the strategic vision Laura brings to this role and where she will lead our marketing and communications efforts. “Laura brings extensive experience in fashion and local market knowledge to the position and is a huge asset to the leadership team as we enter this next phase,” said Anna Baldwin, H&M’s AUNZ Country Director.Pietrantonio expressed her enthusiasm for her new role: “I am passionate about elevating our brand experience and cementing our brand purpose of fashion and quality at the best price in a sustainable way, while connecting with our customer. This year marks our 10th year in the Australian market, as we enter a new era with fashion and the customer at the forefront.”

Havas Red, a leading PR, content, social media, influencer, and experiential marketing agency, has unveiled its innovative Agency Intelligence concept. This AI-powered approach aims to amplify human creativity and address brand challenges.Agency Intelligence acknowledges the growing presence of automation in the creative industry. However, it emphasizes the enduring importance of human expertise in critical thinking and problem-solving.“Agency Intelligence: Intelligent Strategy, Ideas, and People,” is Havas Red’s response to a tsunami of automation technologies flooding the creative industry, and a belief that brands and talent must continue to prioritise critical human thinking.HAVAS Red powers its client strategies with a range of proprietary IP, measurement and research tools, and a team of strategists and earned creatives that fuel storytelling wherever the audience may consume it.Launching in June, the Agency Intelligence platform will influence content across Havas Red's channels, industry reports, thought leadership pieces, new services, events, and employee training. It will serve as a guiding principle for their client work as well."We wholeheartedly believe human intelligence is the engine that powers original creativity and helps solve the most important challenges for our clients. It’s intelligent people from a range of specialised disciplines who help brands communicate with purpose, nuance, emotion, and personality. We’re embracing automation tools to supercharge creative output; however, artificial thinking will never replace the best ideas, creativity, relationships, and people. As long as we’re communicating to humans, we need human insight and smart people at the wheel," said Shane Russell, CEO, HAVAS Red Australia.  In Australia HAVAS Red represents brands including Toyota, Lexus, Tourism Tasmania, Norco, Booking.com, SunRice, Big W, WG&S, Fujitsu, Neoen, Novartis, AusGrid, Dropbox and more.Havas has stated its MANIFESTO as: "The world is fixated on AI.Convinced that artificial thinking can replace the best ideas, creativity, relationships, and people; that everything we do can be automated.But not us.We believe the world needs critical human thinking more than ever.At Havas Red, we choose to power our world and that of our clients with a different form of AI: Agency Intelligence.We’re the agency everyone turns to for intelligent strategy, ideas, and people. Agency Intelligence is the operating model that drives meaningful work in a world of constant disruption. Our people find the emotion and truth when unlocking a strategy. We fuel original creativity that can impact a generation. And we obsess over solving the most important challenges for our clients.There is nothing artificial about Agency Intelligence."

Sydney Markets has selected Neon Black, a creative communications agency, to lead their strategic communications efforts across all their brands. These brands include the Sydney Flower Market, Produce Market, Paddy's Markets, Growers Market, Fresh for Kids, and The Fresh Awards.Neon Black is known for their expertise in public relations, media relations, events, social media, marketing, and creative services.Ned Tesic, PR and Brand Manager at Sydney Markets, said that Neon Black's experience in food, hospitality, and agriculture, along with their innovative storytelling approach, perfectly aligns with the vision of Syndey Markets. Soraya Calavassy, Director and Co-founder of Neon Black, expressed her enthusiasm for the partnership: "We immediately connected with Sydney Markets' mission. They're more than just a marketplace; they're a vital link between growers, wholesalers, and consumers. It's a place brimming with stories of dedication and passion, impacting millions across NSW and ACT.""We're excited to utilize our experience in related industries to build trust with media and consumers through strategic PR," Calavassy continued. "Our goal is to amplify the essence of Sydney Markets and showcase its rich tapestry of traditions and stories to a wider audience."Calavassy offered a glimpse into the vibrant experience Sydney Markets offers: "Imagine browsing the flower market, selecting fresh produce at the wholesale market, or discovering treasures at Paddy's Markets. Sydney Markets is a treasure trove filled with generations of fascinating people and stories waiting to be shared with all of Australia."Neon Black boasts a diverse portfolio spanning food, entertainment, technology, education, beauty and lifestyle, and more. They represent established brands like BritBox, Sukin, Rakuten Kobo, Gozney, and MindChamps.

After over twelve years at the helm, Roger Bolton will be stepping down as president of Page (formerly the Arthur W. Page Society) at the end of 2024.The Arthur W. Page Society is a professional network for communication leaders, particularly those in C-Suite roles. Its mission is to enhance members' influence within their organizations and advocate for effective communication benefiting all stakeholders. Established in 1983, the society is named after Arthur W. Page, who served as vice president of public relations for American Telephone and Telegraph Company from 1927 to 1946. Page was the first public relations executive to become an officer and board member of a major public corporation, pioneering the strategic role of the Chief Communication Officer (CCO).“It has been an honor and a privilege to serve as president of this outstanding professional community and I leave with deep gratitude to all of our members for their support and collaboration in taking Page to new heights. It’s time for new leadership at Page and time for me to move on to other professional pursuits,” Bolton said in a statement. Bolton’s tenure coincided with Page’s significant growth in membership, diversity, and international reach. He is credited with furthering Page’s mission of empowering communication leaders and enhancing their influence within C-Suites. “We are grateful for Roger’s extraordinary service to Page and our profession. Roger has led Page through more than a decade of growth and influence by strengthening our remarkable community and the impact of communication leaders on business and society,” said the newly appointed Hill & Knowlton global CEO Kelli Parsons, who is also the Page chair. Prior to becoming CEO in 2011, Bolton chaired Page (2006-2007) and held senior communication and public affairs positions at Aetna, IBM, the US Treasury Department, the White House, and other government institutions.The search for Bolton’s successor will commence shortly. Details will be announced following the June 20th Page Board of Trustees meeting. Bolton will share information about his future plans at a later date.

Average salary increases of 5.5% have been observed in corporate communications in the UK, reflecting a sustained period of high wage growth in response to a tight labour market and high inflation?, according to the 2024 Salary Guide, released by The Works Search, an executive search consultancy specializing in corporate communications. Despite the economic turbulence of recent years, the UK economy has shown notable resilience. As of the first quarter of 2024, the economy experienced a 0.6% growth rate, the fastest in two years, driven by declining inflation, rising real earnings, and falling mortgage rates. This economic recovery is poised to stimulate hiring and salary growth in the PR and corporate communications sectors.Sarah Leembruggen, (pictured), MD of The Works Search, comments: "While some uncertainties remain regarding recruitment trends, there are reasons to be cautiously optimistic. Businesses are recognizing the importance of experienced search specialists to navigate these challenges effectively and secure top talent."Key Findings for PR and Corporate Communications Professionals: Robust Salary Increases: The report indicates an average salary increase of 5.5% across the PR and corporate communications sectors. This growth is attributed to a tight labor market and the necessity for companies to adjust wages in response to high inflation and increased living costs??.Increased Hiring Activity: Following a cautious start to 2023, the latter part of the year saw an uptick in hiring activity, with more roles becoming available and a higher number of candidates actively seeking new opportunities??.Attractive In-House Roles: In-house roles continue to attract more PR and corporate communications professionals compared to agency roles, indicating a shift in job preferences within the industry??.Valuing Comprehensive Benefits: Beyond competitive salaries, companies are now emphasizing comprehensive benefits packages. These include flexible work arrangements, clear career advancement paths, inclusive workplace cultures, and opportunities for professional development, which are crucial for attracting and retaining top talent??.Insights for Employers and Job Seekers:For employers, the Salary Guide serves as an essential tool to benchmark salaries, understand the competitive landscape, and make informed decisions about team remuneration. For PR and corporate communications professionals, the guide provides critical insights into whether they are being compensated at market rates and what benefits are most valued in the industry.

Authored by Shiva Bhavani- Founder and CEO of Wing CommunicationsThe field of quantum computing is rapidly evolving, ushering in a new era of computational power and capabilities that were once unimaginable. As this revolutionary technology continues to advance, its potential applications in various industries, including marketing, are becoming increasingly apparent. Quantum computing promises to transform the way businesses approach data analysis, pattern recognition, and optimisation, thereby reshaping the marketing landscape as we know it.The Current Landscape: Quantum Computing in MarketingWhile quantum computing is still in its infancy, several companies and research institutions are already exploring its potential applications in the marketing realm. IBM, for instance, has developed a quantum computing platform called IBM Q, which allows businesses and researchers to experiment with quantum algorithms and explore use cases across various industries, including marketing.Quantum-Powered Market Segmentation and Customer ProfilingOne of the most promising applications of quantum computing in marketing lies in its ability to segment markets and create highly detailed customer profiles with unprecedented accuracy. With quantum computing, marketers can leverage the technology's ability to process vast amounts of data from multiple sources, including customer demographics, purchase histories, online behaviour, and social media interactions.Quantum-Driven Advertising Optimisation and Campaign ForecastingAdvertising is a critical component of any successful marketing strategy, and quantum computing has the potential to transform the way businesses optimise their advertising efforts. Through quantum algorithms, marketers can analyse vast datasets encompassing consumer behaviour, market trends, and campaign performance metrics to identify the most effective advertising channels, messaging, and targeting strategies.Quantum-Powered Recommendation Systems and Personalisation Recommendation systems have become a cornerstone of modern marketing strategies, enabling businesses to suggest products and services tailored to individual customer preferences. Quantum computing offers a solution to this challenge by using its ability to process vast amounts of data and identify intricate patterns and correlations.In 2023, Amazon announced a collaboration with IonQ, a leading quantum computing company, to explore the potential of quantum algorithms in enhancing their recommendation systems. The partnership aims to utilise quantum computing's ability to process vast amounts of customer data and identify subtle patterns that could lead to more relevant and personalised product recommendations.Quantum-Enabled Market Research and Consumer InsightsMarket research and consumer insights are the foundation of any successful marketing strategy, providing businesses with valuable information about consumer preferences, market trends, and competitive landscapes. Quantum computing offers a solution to this challenge by using its ability to process vast amounts of data from diverse sources, including consumer surveys, social media data, and market research reports.ConclusionQuantum computing is a technology that has the potential to transform the way we approach advertising and branding. The technology has the ability to enhance personalisation, optimise customer journeys, and detect fraud, making it a powerful tool for marketers. As the technology continues to evolve, we can expect to see even more innovative applications of quantum computing in marketing. The future of quantum computing in marketing is highly promising, and it is an area that marketers should be paying close attention to.

Ellerton & Co., a Southeast Asia-focused PR and marketing agency, has named Prayaank Gupta as its new Executive Director. Gupta will spearhead the agency's overall growth strategy, leveraging his extensive experience in the region.In his new role, Gupta brings over 12 years of expertise from fast-growing PR agencies across Southeast Asia. His focus is twofold: driving revenue and headcount growth.This means hiring talented individuals to support new business, enhance client satisfaction, and fuel market expansion, Gupta explained. He added that the agency is already experiencing a surge in new clients across branding, social media, and PR services.Gupta plans to improve profitability by implementing best practices and fostering a work environment that attracts and retains top talent. "We want to create a space where employees can contribute meaningfully, enjoy a positive culture, and maintain a healthy work-life balance," he said.Prior to joining Ellerton & Co., Gupta served as Vice President, Growth and Innovation at PRecious Communications. He steadily climbed the ranks, starting as Head of Growth and Innovation in 2016. Previously, he held positions at Litmus PR (Manager, Senior Consultant Lead) and worked with agencies like Ruder Finn and Blue Communications."We're thrilled to welcome Prayaank during this exciting chapter," said Oliver Ellerton, Director at Ellerton & Co., to whom Gupta will report. "With offices in Singapore and Vietnam, we plan to expand further into Southeast Asia to meet client needs. Prayaank's expertise is crucial to this strategy, and we look forward to sharing our success stories in the coming months."Ellerton & Co. caters to a diverse range of clients in consumer goods, hospitality, corporate and sustainability, technology, startups, and financial services. Beyond traditional PR, they offer social media management, branding and design, and investor relations services."We're excited to collaborate with Prayaank to drive growth across Southeast Asia, venturing beyond Singapore and Vietnam," said Michael de Waal-Montgomery, Director at Ellerton & Co. "With Prayaank's support, we aim to expand our teams in the Philippines and Indonesia, while solidifying our presence in Vietnam during the latter half of 2024.""I'm honoured to join Ellerton & Co.'s talented team," said Gupta. "They've built a strong foundation of client trust, and I'm eager to help the agency evolve from a boutique firm to a mid-sized and eventually, a major regional player. My experience in growing agencies within the APAC region positions me well to support this transition."

Political considerations are becoming a more significant factor in consumer-brand relationships, with an increasing number of buyers making decisions based on political alignment and assuming that companies are similarly politically motivated. This trend is highlighted in the latest Edelman Brand Trust Report.An extensive online survey involving 15,000 people across 15 countries—including Canada, Brazil, China, France, Germany, India, Japan, Indonesia, Mexico, Saudi Arabia, South Africa, and South Korea—revealed that 78% of respondents believe brands are taking political actions. This perception influences their purchasing decisions, extending even to neutral activities like selecting influencers, choosing social media platforms, and encouraging voter participation.The report also emphasizes the growing expectation for brands to take a stand on social issues. Seventy-one percent of respondents expect brands to take sides, and 51% interpret brand silence as an implicit admission of guilt or inaction. Furthermore, 71% believe brands need to address social issues to meet consumer expectations.However, brands face significant risks in this politicized environment. Sixty percent of respondents (a two-point increase from the previous year) claim they support or avoid brands based on political views. During the survey period from April 13-24, one in three participants was boycotting brands due to their stance on the Israel-Hamas conflict.Additionally, nearly 80% of respondents said they avoid brands headquartered in specific countries. Three-quarters of respondents in Saudi Arabia, Indonesia, and India reported a shift towards buying more domestic brands compared to the previous year.In the United States, the market presents unique challenges. A majority on both sides (51% of Republicans and 58% of Democrats) agree that brands can drive positive change, but their priorities differ. Republicans focus on job creation, fair pay, and retraining, while Democrats prioritize climate change, diversity, and ending racism. Two-thirds of Democrats are more likely to support brands committed to ending racism.Globally, 84% of consumers say they need to share values with a brand to support it. Consumers also expect brands to take more action on societal issues, including climate change (five to one), fair pay (four to one), and diversity (two to one).The findings suggest that companies need to go beyond advertising to convey their positive societal impact, with respondents citing the news media as their primary source of information on a brand’s societal contributions.Edelman CEO Richard Edelman, in an essay, highlighted that political orientation is now as crucial as traditional demographics like age, gender, and income in shaping consumer perceptions of brands. He noted that the anti-woke movement is pressuring brands to avoid advocacy, and conflicts like Israel-Palestine and Ukraine-Russia are driving nationalism and a shift towards local brands. Edelman advised against avoiding politics, suggesting instead that brands should navigate these complexities to their advantage.With numerous elections and a significant portion of the global population voting, it’s vital for brands to align their marketing strategies with their core values and maintain cultural sensitivity. He cited examples like McDonald's challenges in the Middle East, Modelo's campaign celebrating Hispanic work ethic in the U.S., Dove's initiative to keep young females in sports, and Ikea's recycling campaign. Ultimately, Edelman stressed the importance of brands standing firm in their values, as they play a critical role in providing hope and inspiration in a divided society.(Image by Megan Rexazin Conde from Pixabay)

Clarion, a WPP agency, has been awarded the B2B brief for Danone without a competitive pitch. The agency will work across Danone's portfolio of dairy and plant-based products, waters and nutrition, including brands like Evian, Volvic, Activia, Actimel, Alpro and Cow & Gate.Clarion's success is attributed to its prior B2B PR and marketing experience with brands like Diageo, Unilever, Jacobs Douwe Egberts and Soreen.The agency's objective is to strengthen Danone's presence in trade media, elevate brand awareness, and engage with retailers and decision-makers across grocery, impulse and foodservice sectors. They will achieve this through thought leadership initiatives, brand support, and retailer engagement campaigns.Danone UK & Ireland will maintain its relationship with Ketchum, responsible for consumer and corporate communications for its dairy, plant-based and baby-feeding brands. Additionally, Freuds holds a global retainer for the Evian and Volvic brands.Louise Robinson, Customer Category Director for Danone UK & Ireland, expressed her satisfaction with Clarion's proven track record, industry expertise, and trade communication skills. She emphasized their positive initial interaction and is excited about the collaboration.Rebecca Wainwright, Clarion's managing partner and head of the B2B division, (pictured), considers Danone a dream client. She acknowledges the company's strong mission and Clarion's role in enhancing their trade communication to drive engagement.

Today marks the official launch of Burson, a newly formed global communications agency resulting from the merger of BCW and Hill & Knowlton. This new entity is poised to become one of the industry’s largest players, introducing a modern approach to reputation management in today’s dynamic environment. The merger will be finalized on July 1.Over the past five months, Burson has made multiple global leadership appointments and undergone strategic layoffs to streamline operations. The agency has also unveiled new products, programs, and a brand identity designed to communicate its innovative approach to building and protecting reputations.“Businesses and organizations are operating in a constant state of complexity and uncertainty, marked by rapid advancements in technology, economic volatility, wide-ranging activism, and social and geopolitical turbulence. A strong reputation grounded in action, communicated clearly and creatively, and deployed as capital across stakeholders will enable clients to succeed in this environment. Reputation is a company’s most valuable asset for enhancing perception and growing performance, preference, valuation and return,” said global CEO Corey duBrowa, formerly BCW’s global CEO.  Burson introduces a new framework and consulting methodology to assess and manage client work around four key pillars: company actions, communications, social narratives, and stakeholder beliefs. This work is supported by The Burson Innovation Portfolio, a suite of products leveraging AI technology to address clients' challenges.“In today’s complex operating environment, business leaders are converting pervasive risks into opportunities for innovation and value creation. The Burson Innovation Portfolio, which draws on the technology strengths of our combined agencies and WPP, reflects our promise to combine artificial and human intelligence in ways that help our clients succeed at the intersection of risk, creativity and reinvention. Leading companies are already leveraging these solutions to build and protect reputation in highly material situations. We are committed to both our clients and our employees that Burson will be an engine for their growth and for the enablement of the transformations that the world needs now,” said global chairman AnnaMaria DeSalva.  The Burson Group also includes several specialist agencies: tech agency Axicom, financial communications agency Burson Buchanan, healthcare agency GCI Health, and Hill & Knowlton, which will continue operating under its brand.Burson is committed to professional development and will offer employees comprehensive training through The Burson Academy. This programme includes:Leadership: For career navigation, management, and leadership growth.  Client Excellence: For building strong consultative client relationships.  Craft of Reputation Management: With a focus on writing, media relations, issues management, and creative strategies.  AI/Innovation: For development in data & analytics, AI, the Burson Innovation Portfolio, and new methodologies.“Businesses and organisations are operating in a constant state of complexity and uncertainty, marked by rapid advancements in technology, economic volatility, wide-ranging activism, and social and geopolitical turbulence. A strong reputation grounded in action, communicated clearly and creatively, and deployed as capital across stakeholders will enable clients to succeed in this environment. Reputation is a company’s most valuable asset for enhancing perception and growing performance, preference, valuation and return,” said global CEO Corey duBrowa, formerly BCW’s global CEO.  The agency’s new website, Bursonglobal.com, features executive profiles crafted by Wynn Burson, grandson of agency namesake Harold Burson, who served as art director for the project.

Authored by Shiva Bhavani- Founder and CEO of Wing CommunicationsIn today's world, where environmental concerns have taken centre stage, businesses are under immense pressure to adopt sustainable practices. Consumers are increasingly conscious of their carbon footprint, and they expect the brands they support to align with their eco-friendly values. As a result, companies are turning to eco-friendly technologies to not only reduce their environmental impact but also to enhance their marketing campaigns. The Green Wave, as it's often called, is sweeping across industries, transforming the way businesses communicate with their audiences and positioning themselves as environmentally responsible entities.The Adoption of Eco-Friendly Tech in Marketing CampaignsUtilising Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies have emerged as powerful tools for eco-friendly marketing campaigns. By creating immersive virtual experiences, brands can showcase their products, services, or initiatives without the need for physical collateral or excessive resource consumption.Embracing Digital Advertising and Social Media Platforms: The rise of digital advertising and social media platforms has provided brands with a canvas for eco-friendly marketing campaigns. By leveraging these channels, businesses can reach their target audiences without relying on traditional print or outdoor advertising methods, which often contribute to environmental pollution.Implementing Blockchain Technology for Transparency: Blockchain technology has emerged as a powerful tool for ensuring transparency and traceability in supply chains. By leveraging blockchain, brands can provide consumers with detailed information about the sourcing, production, and distribution processes of their products.Utilising AI and Data Analytics for Optimisation: AI and data analytics are playing a pivotal role in optimising eco-friendly marketing campaigns. By analysing consumer data and market trends, brands can make informed decisions about their marketing strategies, targeting the right audiences with the right messages.The Current Landscape and Futuristic TrendsThe embrace of eco-friendly tech in marketing campaigns is not a fleeting phenomenon; it is a seismic shift that is reshaping the industry. According to a recent report by the Sustainable Marketing Initiative, 72% of consumers are more likely to purchase from brands that prioritise environmental responsibility. This statistic underscores the urgency for businesses to integrate sustainable practices into their marketing strategies.Adidas' Parley Collection: In collaboration with Parley for the Oceans, a leading environmental organisation, Adidas has created a line of sustainable products made from recycled ocean plastic. The Parley Collection includes shoes, clothing, and accessories, and for every product sold, a portion of the proceeds is donated to support Parley's efforts in addressing ocean plastic pollution.ConclusionThe Green Wave is not a temporary swell; it's a tidal shift that is reshaping the marketing landscape. As eco-friendly technologies continue to evolve and consumer demand for sustainable practices intensifies, businesses that fail to adapt risk being left behind. The integration of eco-friendly tech into marketing campaigns is no longer a choice; it's a necessity for brands seeking to remain relevant, build trust with consumers, and contribute to a more sustainable future.As we navigate the complexities of our rapidly changing world, the Green Wave serves as a beacon of hope, illuminating the path towards a future where sustainability and effective marketing coexist in harmony. Businesses that prioritise eco-friendly tech in their marketing campaigns will not only appeal to conscientious consumers but also contribute to the preservation of our planet for generations to come.

Advertising agency Grey has announced the promotion of Sarah Trombetta to APAC CEO, effective immediately. Trombetta will now oversee Grey’s operations across the Asia-Pacific region, reporting directly to Laura Maness, Global CEO of Grey.Sarah Trombetta’s career with Grey began in 2016 when she served as CEO of Grey Hong Kong until 2019. Since 2021, she has been the AMEA Chief Client Officer for P&G, representing both Grey and WPP. Trombetta brings over 20 years of industry experience, including her tenure as CEO of Red Havas AU from 2019 to 2021, and positions at Hill+Knowlton Strategies, KAIZO, and Brand Influence GCI Media Group."APAC is a hyper-evolving marketplace and a priority region for our ongoing reinvention plans," said Laura Maness. "Under Trombetta’s guidance, her client-focused leadership, ingenuity, and modern approach will support our teams in delivering even greater value for our clients. A vibrant and dynamic leader, I am very proud to appoint Sarah to this key role."In conjunction with Trombetta’s promotion, Grey has also appointed Masahiko Okazaki as CEO of Grey Tokyo, effective immediately. Okazaki, who was previously Grey's Chief Operating Officer, joined the agency in January 2022 from TBWA/Hakuhodo.

Multicultural agency Egami has appointed Laura Sutphen from Golin as its new president.Sutphen will oversee Egami’s daily operations, enhance its capabilities, and collaborate directly with clients. She will report to Teneshia Jackson Warner, the founder and CEO of Egami.Egami has been without a president since Cheryl Overton's departure in February 2020.Sutphen brings a wealth of experience from her previous role at Golin, where she served as managing director of social impact and inclusion and global head of social purpose. Her career also includes senior leadership positions at Ketchum, Fenton Communications, and Amazon, where she was the director of communications.Among her notable achievements are leading an environmental racism study titled "Justice for All," launching Amazon's Black Business Accelerator program, and developing the strategy for Aveeno's SkinVisibility campaign to address Black skin health disparities."As we look to the future, it's essential that we help our clients navigate the evolving, complex realities of multicultural, multiethnic, inclusive, and diverse audiences, which now represent mainstream culture," said Jackson Warner. "In Laura, our team found a partner committed to purpose and growth. Throughout her career, Laura has been a pioneer in disrupting biases and has a strong record of allyship and working with communities of color."

Jack Taylor, an independent, US-founded public relations and communications agency, is proud to announce its expansion into the Gulf Cooperation Council (GCC) region, marking a significant milestone in the agency's international expansion strategy.Founded in 2010, Jack Taylor has evolved into a global leader with some of the most cutting-edge clients in wellness, health, and fitness. Partnering with brands that solve human problems and empower consumers to live their best lives, the agency’s portfolio includes notable brands like WHOOP, AG1, Athletic Brewing, Eight Sleep  Hyperice, HYROX, and Plunge. With the GCC health tracker market projected to grow by 5.22% from 2024 to 2028, reaching a market volume of US$705.10 million in 2028,[1]Jack Taylor’s  expansion into the GCC underscores both the continued growth of the wellness sector and the agency’s dedication to amplifying brand stories through local and global perspectives.Leading the new GCC office will be Aaron Illathu, the company’s newly appointed Managing Director. Aaron brings a wealth of experience, as an ex-Google professional from California and is now making significant contributions in the GCC, having grown major brands such as Uber and Careem. He will continue to build the WHOOP presence as Jack Taylor’s inaugural partner in the region, highlighting their commitment to advancing health and wellness through cutting-edge technology.Jon Bier, Founder and CEO, said, “Expanding into the GCC region is a natural progression for Jack Taylor following our recent success establishing a presence and serving clients in Australia. We believe the Middle East is becoming a global powerhouse for all things health, wellness, and fitness, aligning with both our passion and areas of expertise. With a relatively young population and a growing middle class that is tech-savvy and health-conscious, we look forward to resonating with existing and target consumer demographics, while augmenting Jack Taylor’s footprint and building a reputation for unrivaled client service and success internationally.”Aaron added: “I am thrilled to bring Jack Taylor’s unique approach of innovative storytelling to the region. Leadership across the GCC is promoting technology and wellness as part of their national agendas such as Dubai’s National Strategy for Wellbeing 2031[2] and Saudi Vision 2030[3]. The region is investing in infrastructure and education to support these sectors, and implementing policies to attract foreign investment and talent. With these initiatives bringing in the top players to the region, they will require unique expertise for these sectors and this is what Jack Taylor brings to the table. It is an exciting new chapter for the agency and I’m grateful to be a part of the journey.”Jack Taylor has been at the forefront of the wellness conversation, partnering with some of the most innovative and iconic brands over the past 15 years. The agency collaborates with pioneers across diverse industries, including agriculture, apparel, fintech, health tech, human performance and longevity, lifestyle and nutrition, space exploration, sports and fitness, and sustainability. Jack Taylor provides comprehensive support across PR, communications, and marketing, including earned editorial, thought leadership, awards, events, affiliate strategy, brand partnerships, and measurement and analytics.Headquartered in Brooklyn, New York, Jack Taylor serves partners in the United States, Canada, United Kingdom, Europe, Australia, and now the GCC, working with pioneering clients looking to carve out a space in cultural discussions and empowering people to live their best lives.

Authored by Anindita Gupta, Scenic CommunicationPublic Relations plays an important role in positioning your brand as a leader in the industry. In today’s digital world, it has become easy for businesses to connect with people which also help them to promote and grow their brands as one of the industry leaders in a particular sector and reach their target audience easily. In the past, traditional PR strategies such as press releases, thought leadership content have been used which have now been transformed into digital methods. Businesses can manage their online presence and can reach their potential consumers by using various digital PR techniques including content marketing, social media, search engine optimization, partnerships with influencers etc. which can help them to upgrade their brand’s engagement. Organizations can create impact and differentiate their brands from competitors by using advanced online public relations strategies proficiently. Benefits of Using Digital PR Matrix Businesses can work strategically in their overall marketing strategy to improve their reputation in the digital sphere. This increased visibility eventually helps businesses to maintain a positive image in the industry. It also improves brand perception and enhances credibility among the customers which lead them to achieve their communication goals. Amplifying Brand Visibility Through Effective Content WritingBusinesses need to create such content that can resonate with their target audience. Effective writing is essential for crafting clear, concise messages whether through marketing materials, press releases, thought leadership content or social media content to educate, attract, and engage with the target audience. Businesses can improve their online presence and improve their SEO algorithms by consistently making and uploading appropriate and relevant articles, blogs, and videos. Importance of Social Media: Platforms like Instagram, Facebook, YouTube, and WhatsApp are the right channels to reach your target audience. Businesses can interact and establish a genuine relationship with their audience by using various social media platforms. Social media is a huge place that can help you to increase your brand awareness and reach a broader audience rapidly. Enhancing Brand’s Visibility Through Search Engine Optimization (SEO)SEO helps websites to be on top in search results which helps businesses more likely to be discovered by potential customers easily. They use relevant words to improve search rankings and create backlinks to increase visibility. Businesses need to strategically put SEO and PR together to promote their brand more proficiently for getting better results.Maximising visibility by Partnering with InfluencersUsing social media influencers can help businesses to increase SEO. Partnering with influencers who have the same brand values and who create appropriate and genuine collaborations are essential for a brand to enhance their brand’s reputations and build trust among consumers. ConclusionIn conclusion, businesses can reach the right audiences and the target market using digital PR effectively. It is important for businesses to share the right messages to the right people at the right time as the process can help them to establish genuine relationships with the target audience and helps them to improve the quality and quantity of leads generation for the business. So, businesses should incorporate digital PR matrix into their marketing strategies to improve the brand's online presence in the market.The views expressed are solely of the author and ThePRPost.com does not necessarily subscribe to it.

Surbana Jurong Group (SJ Group) has named Marco Sparmberg as Senior Director, Global Marketing and Communications. Karen Yew will oversee corporate affairs. Both will report directly to Group CEO Sean Chiao.This aligns with SJ Group's ongoing efforts in brand rejuvenation and digital transformation, enhancing its global operations.In this new role, Marco Sparmberg will be responsible for developing and executing strategies to elevate SJ’s brand presence worldwide, enhance its reputation as a problem-solving leader, and highlight the achievements of its people and projects.Sparmberg’s responsibilities include content creation, innovative campaign execution across various branding platforms, media outreach, and social media engagement. He will also support change management, campus placemaking, and employer branding initiatives. Additionally, he will guide the marketing and communications team leads within SJ’s business lines to ensure a consistent brand narrative.Before joining SJ Group, Sparmberg was instrumental in developing the integrated content and social media strategy at DBS Bank. There, he created an in-house brand publisher model that produced content series showcasing the bank’s community, sustainability, culture, and heritage initiatives, including their ventures into the metaverse.Prior to his tenure at DBS, Sparmberg led the digital business transformation at Mediacorp, focusing on audience development and social media strategy as a founding member of its digital group.With a career spanning Singapore, Germany, the UK, and Hong Kong, Sparmberg has utilized his transmedia storytelling skills to transform brand communications.“Sparmberg's wealth of experience, fresh perspectives, and rare blend of expertise in digital transformation and brand rejuvenation uniquely position us to navigate the future of our brand with confidence and agility,” said Sean Chiao, group CEO, SJ Group.“"I’m excited about the opportunity to build SJ Group’s brand globally and creating genuine connections with our clients and communities. From building a million homes in Singapore and engineering the world’s longest tunnel 10,000 feet above sea level in India, to providing the environmental design for Google King’s Cross and the rain vortex at Jewel Changi, SJ Group is involved in some of the world’s most iconic projects," said Sparmberg.

Varun Oberoi has been promoted to Vice President and Head of Marketing and Corporate Communications at Indo Nissin Foods, according to a recent update on LinkedIn. He previously held the position of Associate Vice President of Marketing and Corporate Communications and, before that, served as the AVP of Partner Brands at Indo Nissin Foods.With 19 years of experience in sales, marketing, and business development, Oberoi has a strong background in the FMCG sector. He has contributed to both established companies and startups, focusing on building businesses and revenue streams.Oberoi is an alumnus of MICA, Ahmedabad, and has also worked with The Walt Disney Company, Narang Danone Access, Wrigley, and CavinKare.

Tute Consult, leading independent communications and PR agency from India, proudly introduces PALOMAR, an innovative network of independent agencies united by shared values and a bold vision. PALOMAR serves as the definitive solution, with one platform, one network and as a sole contact point, acting as the ultimate reference for clients both globally and locally. It seamlessly orchestrates every aspect of a clients' requirements, from initial strategy development to meticulous management and execution. The PALOMAR network aims at providing an all-encompassing offering for brands seeking to foster campaigns with the objective of integrating their global narratives through strategic networking in target markets. Leveraging exceptional local partners to establish meaningful connections within communities worldwide, it grants client’s access to a global network of experts capable of crafting and managing personalized communications activity for specific territories, all whilst maintaining a complete international prospective and effectiveness in global outreach. With an international presence stretching from Milan to London, Paris, Madrid, Amsterdam, Dubai, New York, Los Angeles and Mumbai, PALOMAR's member agencies bring unique expertise to the forefront of high-end fashion, beauty, design, lifestyle, and hospitality sectors. The addition of Tute Consult will provide customized solutions to several global brands to build a strong presence in the Indian market which has been showing a promising potential for premium and luxury segments.  PALOMAR blends local insights to develop campaigns that resonate with audiences on both local and global stages.Offering a wide-ranging suite of services ranging from Strategic PR and Communications Consultancy to Press Office & Showroom, Talent & Influencer Marketing and Social PR & KOL. Its approach ensures that each campaign is designed to maximize impact and relevance, regardless of the geographic location. Today, PALOMAR's agency network includes Pilot Room (Milan), Alpha-Kilo (London & New York), the Floor X (London), DM Media International, (Paris & Los Angeles), The Communications Lab (Madrid), In House (Madrid), SO PR (Amsterdam), Stephen PR (Dubai), MV PR (New York & Los Angeles), Tute Consult (Mumbai) as members. As the network continues its expansion journey, the goal is to tap into increasingly significant markets, aligning with brand communication and business development strategies. To succeed in today's ever-changing business of communications, brands must embrace both an international and integrated strategy, linking effective engagement with local communities, each characterized by unique cultural nuances, consumer behaviors and media landscapes. Recognizing the importance of location-specific expertise within a global framework, PALOMAR addresses these needs through its network of specialized agencies, strategically positioned to understand and engage with diverse audiences. Delivering impactful experiences customized for each niche, PALOMAR ensures that narratives resound directly with their intended audience, reflecting its commitment to a unified global vision, personalized, and adapted to the specificities of each market, from strategy development to execution. Komal Lath, founder of Tute Consult shares, “Tute Consult is excited to join hands with PALOMAR and contribute to its vision of impactful global communications. Blended with our experience and expertise, this collaboration will enable us to help international brands navigate cultural nuances and build meaningful connections with Indian consumers, while providing our existing clientele with access to a global network of experts.” “Pilot Room's vision for establishing PALOMAR focuses on engaging partners with a deep understanding of the international landscape and extensive knowledge of specific markets to meet the evolving needs of our clients. Committed to providing integrated and effective communication solutions, Pilot Room, consistently values localized PR expertise with a global mindset. This allows us to craft campaigns on both local and global scales, tailor-made to individual countries to successfully address brand’s demands. Collaborating with partners aligned with target markets with a tailored, boutique approach to clients, we can develop international and integrated PR strategies that truly resonate within communities worldwide.” says Chiara Fornari, Partner at Pilot Room and Founder of PALOMAR. A cohesive and connected ecosystem of communication experts that represents the strength of collective effort and shared purpose within the PR industry, symbolized by its name inspired by a resilient sailor’s knot. Rooted in a culture that values and prioritizes relationships, PALOMAR is driven by a unified vision and strives for excellence across all initiatives, experiences, and interactions. 

Liz Weselby, who has served as the deputy MD of Archetype Hong Kong since 2020, has relocated to Australia to take on the role of MD for the tech agency's Australian division.She succeeds Karen Coleman, who left Archetype in February to become the Sydney MD at MullenLowe.In her new position, Weselby will lead Archetype's 30-person Australian team, which has recently secured new projects from Mailchimp and Kyndryl. Since joining Archetype in 2020, she has been an active member of the firm's regional management board."Over the last few years, Liz has significantly impacted our APAC business by driving strategic client consulting programs and enhancing our content marketing offerings," said Archetype's regional director, Lee Nugent. "Her commitment to excellence, extensive experience in creative leadership, and people-first approach will propel Archetype Australia to new heights."The Hong Kong office of Archetype, now with fewer than 10 employees, will be merged into the Greater China operation and overseen by Beijing MD Merry Chen.Before her tenure at Archetype, Weselby worked as a journalist for publications such as Ink, Luxe City Guides, and Post Publishing.