Google has announced the appointment of Gaurav Bhaskar to head its Communications & Public Affairs function for the Asia-Pacific (APAC) region. Bhaskar, who has been with Google for over 16 years, recently shared his excitement about taking on the expanded role, which covers India, Southeast Asia, and South Asia.In a post announcing the move, he said, “It’s been an incredible 16-year journey so far, and this next step feels like the most exciting one yet. Leading Comms for India, Southeast Asia & South Asia has been a profound privilege. I’m immensely proud of what we have accomplished and grateful for the lessons in leadership and innovation I’ve learned across these dynamic markets.”The new role comes at a time when the APAC region is rapidly adopting artificial intelligence, and Bhaskar emphasized the importance of shaping communications strategies that foster growth while creating inclusive opportunities.Bhaskar has held several senior positions at Google over the years, including Senior Director, Corporate Communications & Public Affairs for India, Southeast Asia, and South Asia since 2022, and has been part of Google India in various communications roles since 2009. Prior to joining Google, he led corporate communications at Rediff.com and served as Deputy General Manager at Vaishnavi Corporate Communication Pvt. Ltd, handling clients in the IT and telecom sectors.Reflecting on his journey, Bhaskar acknowledged the teams and mentors who supported him, adding, “This journey would be impossible without the people who have been part of it. I’m deeply grateful for the trust and partnership of all the leaders I’ve worked with and for the creativity and dedication of my incredible teams, you are the ones who make the magic happen.”Based in Singapore, Bhaskar now takes on the challenge of leading communications for one of Google’s most dynamic and fast-growing regions, aiming to champion an AI-powered future that addresses real-world challenges and unlocks human potential.

MindBridge Global announced that its founder and principal, Anita Gupta, has been appointed senior advisor at Panterhei Corporate Advisors, a European partner-led consultancy specializing in strategic communications.Gupta brings over 30 years of executive experience across financial services, logistics, and consumer sectors. She has advised more than 20 global CEOs and developed communications strategies for leading multinational corporations.Her professional background includes senior roles at Citigroup, American Express Bank, Bata International, and DHL Group, where she led global media relations, regional communications, thought leadership, and strategy.In her new role at Panterhei, Gupta will leverage her global expertise to support the consultancy’s strategic communications initiatives and strengthen connections with India’s growing influence in global trade and investment.

The New York Mets have appointed Lauren Hurvitz as Senior Vice President, Communications and a member of the senior leadership team. She will join the organization on November 3, 2025.In her role, Hurvitz will oversee all aspects of the Mets’ communications strategy and public affairs, partnering with senior leadership to strengthen the team’s brand and engagement with fans, media, and other stakeholders.Hurvitz brings over 20 years of experience in strategic communications, marketing, and public affairs. Her previous roles include senior positions at Turner, Starcom MediaVest Group, AOL, and MTV Networks. Most recently, she founded Bullet Point Advisory, providing communications strategy, corporate marketing, crisis management, and brand reputation advisory to global corporations, startups, and advocacy groups.She holds a bachelor’s degree from Duke University and an MBA from Columbia Business School. Hurvitz serves on the boards of the Duke Annual Fund and PINK Concussions.

Zeno Group has named Karyn Barr as Head of Technology, Zeno U.S., reinforcing the firm’s unwavering commitment to the sector and advancing opportunities to evolve client work for greater impact. In this role, Barr will collaborate across Zeno’s other sectors and with the firm’s global technology centers of excellence.  Barr brings more than 20 years of experience advising start-ups, high-growth innovators, and Fortune 500 leaders including Adobe, FICO, C3 AI, Teradata, and Autodesk. She most recently held senior leadership roles at Allison Worldwide, where she scaled its Technology practice and co-founded the firm’s global AI task force and product suite. “Karyn brings deep expertise and a sharp perspective on integrated communications for technology companies, as well as the role of technology across financial services, retail, health and other critical industries,” said Grant Deady, Zeno U.S. President. “Technology has always been a cornerstone of Zeno. With Karyn’s leadership, we will continue to innovate and ensure technology remains a powerful driver of growth for our clients and for us.” Based in San Francisco, Barr will start on Oct. 6. She will report to Deady and be part of the Zeno Global Leadership Team.  “I’ve long admired Zeno’s work and unwavering commitment to its people, culture and clients,” said Barr. “As consumer and enterprise technology rapidly transform, the opportunity for comms to lead with speed, strategy and smart creativity has never been more important. I am honored to join this exceptionally talented team and look forward to building and advancing Zeno Tech.”  Beyond her passion for technology, Barr enjoys skiing with her husband, is a recovering long-distance runner, and actively supports the Alzheimer’s Association while serving in leadership roles at her children’s schools. 

APCO has announced the appointment of Valerie Pinto as its Managing Director for India and Executive Director of Corporate Asia. In this role, Pinto will lead APCO’s operations in India and help shape the strategic direction for its corporate business across Asia.Her responsibilities include advisory, consulting, advocacy, and corporate reputation management, as well as expanding APCO’s presence in dynamic markets. She will work closely with regional teams and global corporate leaders to deliver impactful, purpose-driven initiatives and ensure alignment with both community and corporate goals.Before joining APCO, Pinto served as CEO of Weber Shandwick India, where she focused on creative client solutions, campaign planning with a content-first approach, and applying technology to communications and consultancy programs.Earlier in her career, she was CEO of Perfect Relations, building the agency into one of India’s leading PR firms with strengths in strategy, media relations, corporate affairs, crisis management, and public advocacy. During her tenure, the agency managed a wide range of corporate clients across industries including FMCG, technology, aviation, retail, and financial services.Pinto began her career as a Communications Manager at UTV, where she oversaw corporate communications, internal messaging, media engagement, and profile-building initiatives for the organization.With extensive experience in corporate reputation, advocacy, and strategic communications, Pinto brings deep expertise to APCO as she leads its India business and contributes to corporate strategy across Asia.

Snowflake, the AI Data Cloud company, has announced the appointment of Stella Low as Chief Communications Officer, effective October 6, 2025. In this role, Low will lead Snowflake’s communications strategy and support the company’s leadership as it continues to expand its presence in the technology and AI sectors.Low brings extensive experience from senior communications roles at major technology companies, including HP, Apple, Cisco, Dell Technologies, and EMC. She will oversee Snowflake’s corporate, product, and employee communications, focusing on enhancing brand visibility, thought leadership, and engagement across markets.

Patrick Scallon has joined French fashion house Lemaire as its global communications director. He began his role this week at the brand, led by Christophe Lemaire and Sarah-Linh Tran, known for its understated clothing and croissant-shaped bags.Scallon’s initial projects include organizing an exhibition at Lemaire’s boutique in Tokyo’s Ebisu neighborhood and preparing for the brand’s next runway show during men’s fashion week in Paris in January.Scallon has extensive experience in fashion communications, having spent 14 years as communications director at Dries Van Noten and 15 years at Maison Margiela, where he also served as head of communications and art director for communications.Following his tenure at Dries Van Noten, Scallon worked as an independent consultant and mentor in fashion communications strategy, occasionally lecturing and sharing insights on creative content.A native of Ireland, Scallon holds an arts degree from University College Dublin. He began his career as a communications trainee at the European Commission in Brussels, where he spent nearly a decade in communications, speechwriting, lobbying, and consulting for public and private sector organizations.In recognition of his contributions to the fashion industry, Scallon was awarded the Chevaliers des Arts et des Lettres by the French Ministry of Culture in 2019.

Dipti Das has announced her new role as Vice President and Senior Communications Specialist, India at Northern Trust, She will be working on-site in this capacity.Das brings with her over two decades of experience in communications, content strategy, employee engagement, and leadership messaging across global organizations. Alongside her new role at Northern Trust, she continues her work as an Author and Independent Content & Marketing Strategist, a position she has held since January 2025.Prior to Northern Trust, Das served as Associate Director, Global Marketing Team at Cognizant. In this role, she developed internal communications strategies aligned with business priorities, led editorial content efforts, and collaborated with senior leadership to craft CXO-level communications.She also worked with Wipro as Strategic Communications Lead for the CIO and COO offices, where she handled executive communications, organizational change management, and stakeholder engagement for global programs.Before Wipro, Das spent nearly five years with Larsen & Toubro Infotech (LTI) in multiple roles, including Manager Knowledge Management and Communications Specialist. Earlier experiences include roles at HCL Technologies as Senior Content/Technical Writer, 7 Dimensions Media as Editor, and consulting assignments with Unilever.Her career began in journalism as Reporter and Sub-Editor with Vijay Times, before moving into content and communications roles across industries.Das also has significant freelance experience as a writer, editor, and content consultant, having worked independently at different points in her career.

Noida-based PR agency The Reppro has been appointed to manage the India communications mandate for the University of Worcester, a UK higher education institution known for its teaching quality, student support, and sustainability initiatives. The partnership is aimed at strengthening the university’s visibility and engagement in India, connecting with students, parents, and education partners amid a growing demand for overseas education.The mandate further expands The Reppro’s higher education portfolio in India and South Asia, highlighting its growing expertise in positioning global universities in competitive student markets.The University of Worcester has earned recognition in the UK for teaching excellence, inclusive learning environments, and employability outcomes. It has also been consistently acknowledged for its leadership in sustainability, along with multiple shortlists for national awards, including University of the Year.With this collaboration, The Reppro will focus on building the university’s brand presence in India through strategic communications, aligning its academic strengths and institutional values with the aspirations of Indian students and families. The initiative reflects the agency’s broader vision of supporting international universities in enhancing their footprint in India’s dynamic education landscape.

Senco Gold & Diamonds, one of India’s most trusted jewellery brands, has appointed Actimedia PR & Digital as its official PR agency.The brand, known for its timeless designs and intricate craftsmanship, offers a wide range of jewellery across gold, diamond, silver, and platinum, including rings, earrings, bangles, and mangalsutras. Senco Gold & Diamonds combines traditional Indian styles with contemporary and Indo-Western aesthetics, catering to diverse tastes and occasions.Senco Gold & Diamonds is the flagship brand of Senco Gold Limited, a company incorporated in 1994 and declared a public limited company in 2007. With over 85 years of legacy, the brand has established a robust presence in the jewellery market.The brand operates more than 170 showrooms across India, including locations in Delhi, Maharashtra, Karnataka, West Bengal, Assam, and Bihar, serving millions of customers nationwide.Senco’s portfolio includes:Everlite – Lightweight jewellery for everyday wearGossip – Trend-driven fashion jewellery for youthAham – Premium men’s jewellery reflecting strength and individualityAs the official PR partner, Actimedia PR & Digital will manage media communications, brand storytelling, and major announcements, supporting campaigns, new collection launches, and exclusive events that highlight the artistry and heritage of Senco Gold & Diamonds.

PR Professionals (PRP), India’s leading integrated communications firm and the flagship of PRP Group, has been awarded the public relations mandate for AVIS India, the country’s only global mobility brand. AVIS India offers Mobility 360° suite including everything from short-term rentals to long-term leasing and corporate fleet management, combining safety, convenience, reliability, and flexibility. Originally launched to serve Oberoi hotel guests in 12 cities, AVIS has since evolved into a full-spectrum mobility partner for both B2B and B2C segments.The partnership with PR Professionals is set to further enhance AVIS India’s communication outreach, enabling the brand to engage effectively with corporate and individual customers while reinforcing its reputation for trust, innovation, and customer-first approach. Under this mandate, PRP will manage AVIS India’s comprehensive PR strategy, including media relations, brand positioning, and stakeholder communication. The focus will be on strengthening visibility, amplifying the brand’s leadership in the mobility sector, and highlighting its differentiated offerings as a trusted partner for premium services, convenience, and flexible mobility solutions.Neha Mittal, Head – Marketing, AVIS India, said “At AVIS India, we have always been committed to delivering global standards of service while catering to the unique needs of Indian customers. Our partnership with PR Professionals will help us communicate this vision more effectively, highlight our expanding portfolio, and foster stronger connections with our stakeholders. We are confident that PRP’s expertise will further reinforce our leadership in the mobility space.”Speaking of the association, Dr. Sarvesh Kumar Tiwari, Founder and Managing Director, PR Professionals, said: “AVIS India is unlike any other mobility brand in the country. Its ability to blend international standards with local expertise, its diversified offerings across rentals, leasing, and fleet management, and its strong emphasis on technology and safety—including initiatives like the Lady Traveler helpline—set it apart. Backed by its strategic partnership with The Oberoi Group, AVIS embodies trust and innovation. We are honored to be chosen as their PR partners and look forward to amplifying this distinctive story across platforms.”With a strong legacy and presence across India’s widest city network, AVIS India has consistently set benchmarks in safety, transparency, and customer satisfaction, achieving a strong satisfaction rate and winning the World Travel Awards for India’s Leading Car Rental Company three years in a row. With over 900 corporate partnerships and a strong national presence, AVIS India stands out as the only global brand offering a comprehensive mobility suite in the country.This collaboration highlights PR Professionals’ expanding footprint in the mobility and automotive sector, where effective public relations is central to shaping brand preference and strengthening market presence. PR Professionals, established in 2011, is a leading integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.

With nearly two decades of experience spanning journalism, public relations and corporate communications, Harsimran brings a holistic perspective on storytelling and reputation management. She has worked with leading organizations to shape narratives and drive impactful industry engagement. In her new role, she will oversee Superhealth’s communications efforts, strengthening its share of voice.  Commenting on her move, Harsimran Shergill said: “Healthcare and healthtech have always fascinated me because they offer a chance to create meaningful change. At Superhealth, I look forward to building narratives that not only shape conversations but also make a real impact in people’s lives.”

M&C Saatchi Group AUNZ has announced the appointment of Rhian Mason as Managing Partner, where she will head the newly created Passions & PR division.In her new role, Mason will work closely with the Group’s Sports & Entertainment team while spearheading growth across social, influencer, and PR verticals. The division is designed to build stronger cultural connections by turning audience passions into deeper engagement and participation.With extensive experience in communications, brand partnerships, and creative strategy, Mason’s leadership is expected to strengthen M&C Saatchi AUNZ’s integrated offering across marketing and storytelling.Her appointment reinforces the Group’s vision to combine creativity, influence, and cultural insight, delivering impact-driven campaigns for clients across the region.

Sukanti B. Ghosh, a seasoned corporate communications veteran with over three decades of experience, has taken on the role of Senior Advisor at Vedanta Limited. Based in London, Ghosh brings extensive expertise in financial communications, global strategy, and digital engagement, having previously served as President of Global Policy and Communications at Vedanta Resources Limited.Throughout his career, Ghosh has held leadership positions across prominent firms including Albright Stonebridge Group, APCO Worldwide, Barclays, and Bank Muscat. His experience spans infrastructure, technology, mining, and financial services sectors, with a proven track record of driving impactful corporate communications and strategic initiatives.Ghosh has been instrumental in delivering strong business outcomes, including driving a 73% share price increase for his clients, and is recognized for his proficiency in strategic communications, crisis management, and stakeholder engagement. At Vedanta Limited, he will leverage his extensive global experience to support corporate strategy, investor relations, and communications initiatives, strengthening the company’s position across key markets.This appointment reinforces Vedanta’s focus on robust corporate governance, strategic communication, and leadership alignment, drawing on Ghosh’s decades of expertise to guide the company through evolving business and regulatory landscapes.

Abhishek K Dikshit has announced his appointment as Vice President at Value 360, one of India’s leading integrated communications firms.Sharing the update, he said the company’s “will do” spirit and culture of integrity, agility, and purpose strongly resonated with him, making the move an exciting new chapter in his career. He also expressed gratitude to colleagues, mentors, and well-wishers whose support and encouragement have contributed to his professional journey.

Allison Worldwide, part of Stagwell, has appointed Hank Kosinski as Chief Creative Officer and Chief Marketing Officer, effective October 1. Kosinski brings over two decades of experience leading creative campaigns and shaping brand strategies for global companies, including Microsoft, Nike, Coca-Cola, Lego, Heineken, Ferrero, Mercedes Benz, Verizon, and Pfizer.He joins Allison from WPP's VML, where he served as executive creative director, and has previously held leadership roles at Gardner Nelson + Partners, Goodby, Silverstein + Partners, Lowe, Merkley, and McCann.At Allison Worldwide, Kosinski will oversee all creative initiatives, client-work ideation, agency marketing, and thought leadership, reporting directly to CEO Jonathan Heit. His appointment strengthens the agency’s leadership team and its focus on delivering innovative, results-driven creative solutions for clients globally.

Launch has reappointed Gary Wheeldon-Doyle as Chief Executive Officer, marking his return to the company after 17 years. Wheeldon-Doyle previously worked with the agency before moving on to other leadership roles, and now steps back into the top position to drive the next phase of growth. His reappointment underscores Launch’s commitment to strengthening its leadership team and building on its creative legacy.

The City of Colorado Springs has appointed Jason T. Strickland as its new Chief Communications Officer.Strickland brings over 25 years of leadership experience across the military, nonprofit, public service, and private sectors. Most recently, he served as Chief Communications Officer for the U.S. Department of Veterans Affairs Rocky Mountain Network, leading a team of 22 in developing and implementing communications strategies across the region.A retired Lieutenant Colonel in the U.S. Army, Strickland has also worked as a monthly columnist for The Colorado Springs Gazette and served as Chief Development Officer for a veteran-support nonprofit organization.In his new role, Strickland will oversee the City’s strategic and crisis communications, media relations, and branding to engage and inform residents.Additionally, Joe Hollmann, previously Acting Chief Communications Officer, will assume the role of Deputy Communications Officer to support the department’s transition.

Lenzing AG has appointed Milena Ioveva as Vice President of Corporate Communications, Sustainability, Investor Relations, and Public Affairs. She will be based in Austria and report directly to Lenzing CEO Rohit Aggarwal.The role, newly created by the company, reflects Lenzing’s focus on strengthening its global market positioning. Ioveva brings over 20 years of experience in transformation processes, capital markets, communications, and sustainability.Prior to joining Lenzing, Ioveva served as company spokesperson at PORR AG, where she led group communications, strategy, investor relations, and sustainability. She holds a master’s degree in business administration from Vienna University.

Toyota Kirloskar Motor has appointed Ravi Sharma as General Manager – Public Relations Division, effective September 2025. He is based in New Delhi.Sharma brings nearly two decades of experience in corporate communications, branding, and public relations in the automotive sector. Before joining Toyota Kirloskar Motor, he served as Head – Group Communication & Branding at Spark Minda from March 2024 to September 2025. Prior to that, he worked as an independent advisor in communications, experiential marketing, PR, and digital marketing.He also spent close to 12 years at Hyundai Motor India Ltd, holding several senior roles including General Manager and Head – Corporate Communications, Head – Marketing PR, and Manager – Corporate Communications. Earlier in his career, Sharma worked with Honda Siel Cars India Ltd for over three years as Deputy Manager – Corporate Communications.His professional journey spans leadership in corporate messaging, external communications, marketing PR, crisis management, event coordination, and stakeholder engagement across multiple organizations in the Indian automotive industry.

Sayaji Hotels has elevated Saba Dhanani to the position of Corporate Head – Marketing & Communications. The appointment is part of the Group’s efforts to strengthen its leadership team and advance its 2026 Brand Vision.In her new role, Dhanani will oversee marketing and communications strategies with a focus on driving revenue growth and enhancing brand identity. Her responsibilities include leading campaigns, optimizing budgets, ensuring compliance with brand scorecards, and preparing for new hotel launches. She will also manage public relations, media engagement, and stakeholder communication to further build the Group’s presence in the hospitality sector.

Belinda Public Relations (BPR) has added two new professionals, Kate Rosman and Chrissie Zikos, to its communications team as the agency grows its client base and enters new categories.Rosman brings experience in PR, marketing and community engagement, shaped by her background as an elite springboard diver representing Australia for seven years. Since joining BPR, she has contributed to projects including the SkyCity KickStart for Kids Against Period Poverty fundraiser and has developed skills in media relations, copywriting and event coordination.Zikos has a background in communications across lifestyle, fashion, retail, sport and the not-for-profit sector. She also plays in the Women’s National Premier League. Her expertise covers social strategy, influencer engagement and event management.Both Rosman and Zikos will work across BPR’s client portfolio, which includes the Garden of Unearthly Delights, Craig Caldicott Lawyers, The Hurley Hotel Group, Indulgence Food Design and KickStart for Kids.Their appointments follow recent client wins such as 25 Stay Alive, property developer M2 Custom Homes, luxury jeweller Gerard McCabe, and the upcoming Umi Resort in Bali, scheduled to open in 2026.BPR now combines over 40 years of team experience across Australia, the UK and Asia, enhancing its ability to deliver integrated communications services spanning media relations, strategy, events and digital.

BSE Limited has appointed Prahlad Salian as the Head of Corporate Communications, Key Management Personnel, and Senior Management, effective October 1, 2025.In his new role, Salian will oversee corporate communications and investor outreach for the exchange. He brings extensive experience in content, communication, and research, having previously worked with leading financial organizations.This appointment adds to BSE’s leadership team as it continues to strengthen its communication framework and engagement with stakeholders.

Nangia Andersen LLP, a member firm of Andersen Global and one of India’s leading tax advisory firms, has elevated Chetan Sawhney to the position of Director – Corporate Communications & PR. He has been with the firm for over seven years, progressing through key roles including Manager and Associate Director in PR and brand communications.Sawhney brings more than 15 years of experience in corporate communications, branding, and strategic initiatives. Prior to his tenure at Nangia Andersen, he worked with PR agencies Orion PR and Perspective PR, and with Global Conferences and Exhibitions. He also began his career as an intern at CNEB News.Over the years, he has managed communications across diverse sectors, including luxury, lifestyle, IT, finance, and politics. His portfolio includes collaborations with brands such as Casio, ITDC, India Homes, Mouthshut.com, Soham Infrastructure, and Papa John’s, as well as serving as Public Relations Officer to the former Chief Minister of Andhra Pradesh, Kiran Kumar Reddy.Sawhney has been recognized with the Corporate Communication Leader of the Year (2024) award by Transformance Forum and the 40 Under 40 PR & Communications Award (2024) by Agency Reporter.He holds an Executive MBA from the University of San Francisco, USA, and a bachelor’s degree in journalism and mass communication from IP University, Delhi.In his elevated role, Sawhney will continue to drive Nangia Andersen’s corporate communications and PR strategies, further strengthening the firm’s profile across national and international platforms.

Four Seasons Hotel Mumbai is delighted to announce the appointment of Henna Punjabi as Director of Public Relations and Communications. With a strong background in marketing and communications, Henna brings with her extensive experience in building brand narratives and executing high-impact campaigns that resonate with both guests and media.Recognised with the Marketing Team of the Year award at the Marriott International APEC Elite Awards 2024 and named Runner-Up for Marketing & PR Person of the Year at the Hotelier India Awards, Henna has consistently demonstrated her ability to shape impactful stories and strengthen brand engagement across platforms.In her new role, Henna will lead the hotel’s communications and brand positioning, overseeing media relations, strategic campaigns, and integrated marketing initiatives. Her ability to combine creativity with strategic insight will play a pivotal role in amplifying Four Seasons Hotel Mumbai’s presence as a luxury hospitality leader.“Henna brings with her not just experience, but a true passion for building connections through storytelling. We are delighted to welcome her to Four Seasons Hotel Mumbai and look forward to the energy, creativity, and fresh perspective she will bring to our communications journey,” said Nitesh Gandhi, General Manager, Four Seasons Hotel Mumbai. With Henna on board, Four Seasons Hotel Mumbai reaffirms its commitment to excellence, where every detail, from service to storytelling, reflects the timeless elegance of the Four Seasons brand.

Obeetee Carpets, one of India’s most respected names in handcrafted rugs, has appointed The Purple Boat (TPB) as its national communications partner. TPB will lead Obeetee’s public relations and outreach efforts, shaping and amplifying its brand narrative across platforms.Founded in 1920, Obeetee is a design house renowned for its century-long legacy of artisanal excellence, sustainable practices, and pioneering role in redefining Indian design for global audiences.The mandate will be spearheaded by Richa Gupta, Founder of The Purple Boat and a communications professional with over two decades of experience in design and lifestyle. Richa has shaped the narratives of leading homegrown brands including Sarita Handa, The House of Things, Sage Living, Orange Tree, and Design Ni Dukaan, along with several of the country’s noted architects and designers.“The Purple Boat is built on the ethos of celebrating homegrown voices through stories that connect creativity with culture and community,” says Richa Gupta. “As Obeetee expands its voice across India and globally, we are excited to highlight the brand’s extraordinary journey, community of artisans, and innovative approach to design.”This collaboration brings together Obeetee’s legacy of craftsmanship with The Purple Boat’s new-age cultural storytelling, further strengthening Obeetee’s position as a leader in India’s evolving design and lifestyle space.

McDonald’s has appointed Anne Hammer as its Global Chief Communications Officer. She joins the company after serving as Global Chief Communications Officer at Manulife for three years.At McDonald’s, Hammer will be part of the Impact team led by Jon Banner, with responsibilities focused on brand communications and business growth. She will be based in Chicago as she takes on her new role.

Ellerton & Co. Public Relations (“Ellerton & Co.”), a strategic communications firm, today announced its expansion into India with the appointment of Sanil Shirsat as its India lead. This significant move marks the launch of the firm’s ambitious “Greater Southeast Asia” vision, aimed at creating a powerful communications corridor between India and Southeast Asia.Shirsat, a seasoned public relations strategist with over 12 years of experience, will be responsible for establishing Ellerton & Co.’s presence, driving growth, and delivering high-impact communication strategies for clients in the Indian market."India is one of the world's most dynamic and exciting markets, and establishing a presence here is a critical step in our growth journey," said Oliver Ellerton, Founder and Director of Ellerton & Co. "We are thrilled to welcome Sanil to our team. His extensive experience with global brands, deep understanding of the technology sector, and proven ability to craft compelling narratives make him the ideal leader to build our foundation in India and deliver exceptional value to our clients." The expansion is a cornerstone of the firm’s strategy to offer a seamlessly integrated network across Asia's key growth regions. Ellerton & Co. currently operates in Singapore, Malaysia, Indonesia, Vietnam, the Philippines and Thailand, in addition to their new India presence. “Our expansion into India is a pivotal moment for Ellerton & Co.,” said Prayaank Gupta, Executive Director. “It not only strengthens our footprint but also launches our Greater Southeast Asia vision, spanning East Asia, India, the Middle East, and ASEAN.  “This move follows a strong run of new business wins across key client sectors, including a number of India mandates. The goal is to connect Southeast Asia and India, two regions with strong synergies, offering our clients unparalleled access and expertise across these interconnected markets,” added Gupta. Shirsat joins Ellerton & Co. with a distinguished career, having worked with top-tier global agencies including Weber Shandwick, MSLGroup, and Archetype, and a notable five-year tenure at Adfactors PR. There, he led the Frontier Tech Practice from Mumbai. His expertise lies in translating complex information into compelling narratives for leading global brands, homegrown startups, and conglomerates across business, culture, and technology. His client experience includes IBM, ABB, McAfee, ServiceNow, Tata Communications, and Air India SATS, among others. “I am incredibly excited to lead Ellerton & Co.’s charge into India,” said Sanil Shirsat. “The synergy between India and Southeast Asia presents an immense opportunity for brands to forge powerful cross-border connections. In a future-obsessed world, understanding cross-cultural dynamics is critical. I look forward to building a practice that serves as a strategic bridge between these vibrant regions, helping our clients navigate diverse audiences and achieve their most ambitious goals. I am also excited to collaborate with colleagues across other key markets, ensuring our clients benefit from truly integrated regional expertise.” Ellerton & Co. advises a diverse portfolio of clients across sectors including hospitality, travel, education, energy, sustainability, public sector, technology, investment firms, and high-growth startups. The firm was recently handed mandates for a number of global and local names such as Star Alliance member Ethiopian Airlines, AI infrastructure leader Nebius, BDx Data Centers, City Energy, Taiwan Trade, and MoneyHero Group.

EVE Power Hungary Ltd. has appointed Dr. Ádám Kovács as Head of Public Relations, effective September 15, 2025. In this role, he will lead the company’s communications efforts, focusing on strengthening relationships with governmental, municipal, and community stakeholders while supporting transparent and sustainable operations.Dr. Kovács brings more than 15 years of experience in public administration and strategic communications. He previously served as Head of the Mayor’s Cabinet at the Municipality of Debrecen, where he was involved in development projects aimed at enhancing the city’s competitiveness, coordinating municipal communications, and engaging with the public.His academic background spans multiple disciplines, including law (LLM in European and international law), economics (MBA), and security policy, supplemented by studies in sustainability and ESG. This diverse expertise positions him to contribute effectively to EVE Power Hungary’s domestic and international objectives.As part of his responsibilities, Dr. Kovács will oversee corporate social responsibility initiatives, manage stakeholder dialogue, and communicate the company’s goals to local and national audiences.

Christian Dior has appointed Peter Utz as Head of Global PR for its men’s and women’s collections. In this role, he will oversee global communications and celebrity relations, reporting to Olivier Bialobos, Head of Communications and Brand Image.Utz brings over two decades of experience in the luxury sector across Europe and the United States. He began his career in 2002 with Christian Dior Couture in retail sales, before moving to Prada in 2008, where he worked until 2012. He later joined Saint Laurent as Head of VIP Relations, before relocating to Los Angeles in 2016 as Head of Brand Marketing at concept store Maxfield.In 2018, Utz joined Celine as Head of Couture and Corporate Events, where he managed strategic client relationships and international events. His return to Dior marks a continuation of his longstanding association with leading luxury houses under the LVMH group.Alongside this appointment, Dior has also strengthened its design department by naming Michela Kalb as Head of Haute Couture, Women’s, and Men’s divisions.

Pinnacle Candid Communication has announced the appointment of eminent career coach, author, and strategic mentor Abhishake De Sarkar as its new Business Head for India, the Middle East, and the UK.Welcoming him to the leadership team, Sayantan Das Adhikari, Founder-Director of Candid Communication, India-UK said, “We are pleased to have Abhishake De Sarkar lead our operations across the Middle East besides India, and UK. Having extensively established our presence in India and UK, we are excited about this new association where Abhishake’s vast experience and his ability to shape businesses will add new dimensions to our global vision and growth strategy.”Established in 2003, Candid Communication (India & UK) has a legacy of 22 years of operations in India. Having achieved this milestone, it has become the only PR agency from Eastern India being endorsed by the Department of International Trade, Government of UK to start its business in the country. The company has a fully functional office in London, where its Founder Director is currently based.Commenting on the appointment, Abhishake De Sarkar said, “It is a privilege to join the largest PR Agencies of East at a time when the demand for integrated strategies in communication, education, and creativity is greater than ever. My focus will be on building bridges between markets, exploring opportunities, and creating meaningful impact across regions.”At the helm of the Advent Group – which owns Advent Synergy and Advent Actor Studio, Abhishake De Sarkar has established himself as a distinguished Career Coach, Author, and Strategic Mentor with more than 22 years of experience. He is widely recognized for seamlessly combining education, business, and creativity, earning a reputation as a visionary leader in the industry.

Deepak Kumar Saxena, IAS officer of the 2010 batch, has assumed charge as Commissioner, Public Relations, Madhya Pradesh. Following his appointment, he paid a courtesy visit to Chief Minister Dr. Mohan Yadav at Samatva Bhavan.Saxena has over a decade of administrative experience across various assignments in the state. He has managed district administration and held key departmental postings, with a career focused on transparency, communication, and governance.As Commissioner, Public Relations, he will oversee the state’s publicity, media outreach, and information dissemination. The role involves aligning government communication strategies with citizen needs, raising awareness of public welfare schemes, and strengthening the connect between the government and the public.His appointment adds experienced leadership to the Public Relations Department, with responsibilities directed toward enhancing the effectiveness of Madhya Pradesh’s communication framework.

Stagwell has announced the appointment of Meredith Aronson as Vice President, Corporate Affairs. In her new role, Aronson will contribute to the expansion of the firm’s Corporate Affairs practice, with responsibilities spanning reputation management, integrated marketing and communications, research, and stakeholder engagement.Aronson brings over 14 years of experience across corporate, nonprofit, and government sectors. She previously held senior leadership roles at JPMorganChase, where she led brand, product, and purpose-driven marketing initiatives. Earlier in her career, she served in the Obama administration, working on initiatives under the U.S. Department of Health and Human Services, including Michelle Obama’s Let’s Move! campaign.At Stagwell, Aronson will focus on developing integrated communications and reputation strategies for clients across industries, while also contributing to the network’s thought leadership on reputation and the evolving media landscape.

Michael Frohlich, former EMEA chief executive of Weber Shandwick, has assumed an expanded role at WPP as Chief Marketing and Corporate Affairs Officer. He was appointed in August as WPP’s Director of Communications and Corporate Affairs, succeeding Chris Wade, and his remit has now been broadened to include marketing.The newly created role combines the responsibilities of outgoing communications and corporate affairs director Chris Wade and former chief marketing officer Laurent Ezekiel. Ezekiel has since returned to WPP as global chief executive of Ogilvy after a brief departure to Publicis.Frohlich’s expanded remit reflects WPP’s integration of its marketing, communications, and corporate affairs functions, aiming to align efforts across these areas.This appointment also marks Frohlich’s return to WPP following four years at Interpublic Group, where he served as EMEA CEO of Weber Shandwick. Before that, he was CEO of Ogilvy U.K. and held senior roles across Ogilvy PR in the U.K. and EMEA. During his earlier tenure at WPP, he also acted as client leader for IAG and British Airways.His appointment comes during a broader restructuring period at WPP. Earlier this year, the company rebranded its media arm from GroupM to WPP Media and reorganized its U.K. leadership structure, introducing new president roles and additional strategy and investment functions.

Ford Motor Company has appointed David Tovar as Executive Director of Corporate Communications. He will report to Chief Communications Officer Mark Truby and succeeds TR Reid, who retired last year.Tovar previously served as Senior Vice President of Communications and Government Relations at Grubhub. His career also includes senior roles at Walmart, Sprint, and McDonald’s in corporate communications and relations.In his new role at Ford, Tovar will oversee communications for the company’s finance, government affairs, community relations, and Ford Credit operations. His responsibilities include managing corporate relations and shaping Ford’s narrative for policymakers, financial media, and investors.He will lead a team that includes Cathie Hargett, Director of Corporate and CEO Communications; Gabby Bruno, Community Relations Director; Karen Hampton, Ford Credit Communications Director; Anderson Chan, International Communications Manager and China Industry Analyst; Dan Barbossa, New Media and Experiences Manager; Ian Thibodeau and Richard Binhammer, Corporate Communications Managers; and Robyn Jackson, Government Affairs Communications Manager.This appointment follows Ford’s recent creation of the role of Head of Creative and Content for Global Communications, held by Ian Cohen, which focuses on internal and external storytelling, creative services, content, and newsroom operations.

MiQ, the global programmatic media partner, announced a major expansion of its India leadership team through a mix of key elevations and new strategic appointments. This leadership strengthening comes as a part of MiQ’s major commitment to India as a priority market, following the recent announcement of MiQ Sigma, the company’s new AI-powered platform designed to revolutionise media buying.The key elevations within the India leadership include:?    Sachi Gurudanti - Director of Product?    Abhishek Goyal - Director of Solutions?    Ajendranath Munduri - Director of Trading?    Vineet Badde - Chief of StaffThe team also welcomes two new appointments in key roles:?    Anusha Modi - Director of Account Management?    Namrata Aswani - Director of Marketing & PRTogether, this new leadership team will play a critical role in building MiQ’s future growth trajectory in India and cementing it as a global innovation hub for the company.Varun Mohan, Chief Commercial Officer India, MiQ said, “MiQ is a people-first organisation, and we’re very excited to assemble our leadership team for our future growth. India is a priority growth market for MiQ, and we trust our new leadership team to represent the long term commitment we are making in the country’s programmatic ecosystem. With the upcoming launch of the revolutionary MiQ Sigma in the Indian market, alongside our other upcoming innovations, I’m certain our enhanced leadership team will drive strong client impact across the programmatic market in India.”Sachi Gurudanti, Director of Product, MiQ makes the move to her new role from her previous position as Director of Solutions in Canada completing over six years at MiQ. Commenting on her experience, she said, “Having spearheaded Canada’s TV Intelligence (TVi) rollout, I’m thrilled to help tailor tech for India as one of the world’s fastest-growing markets for programmatic and CTV innovation.”Abhishek Goyal, Director of Solutions, MiQ brings over 10 years of programmatic advertising experience to the role, with over 2 years building solutions for the US market. “Our go-to-market edge lies in tailoring products for our clients and their specific requirements in every region. MiQ is committed to building innovative and tech-agnostic offerings alongside deepening our data partnerships to deliver focused outcomes for our clients in India,” he said.Ajendranath Munduri, Director of Trading, MiQ has been elevated from Trader Manager and has been with MiQ since 2022. “We’re bringing unmatched capability, efficiency and value to every interaction within the Indian market and giving our clients a roadmap to navigating the adapting programmatic ecosystem - which is a core part of why they trust MiQ,” he said.Vineet Badde, Chief of Staff, MiQ has been a key part of the organisation since 2023 and is an alumnus of IIM Indore and NIT Calicut. “I’m pleased to be taking on the new role of Chief of Staff as we look to strengthen our operational efficiency in India to drive strong growth and results,” he shared.Anusha Modi, Director of Account Management, MiQ said, “At MiQ, the future of programmatic is being redefined every day. I’m thrilled to be part of this journey and to lead with a focus on innovation, excellence, and meaningful results for our clients and partners.” Prior to joining MiQ, she most recently managed Revenue Strategy & Planning at MX Player.Namrata Aswani, Director of Marketing & PR, MiQ said, “I’m elated to be a part of the MiQ family. Since its launch in India, MiQ has been on a strong upward trajectory, and I look forward to spotlighting many accomplishments on this journey while driving meaningful narratives and messaging that support our growth plans for the market.” She joins MiQ with over 17 years of experience in the PR & Communications industry, and previously served as Director of Public Relations at Gozoop Group.This strengthened leadership team marks the next phase of MiQ’s growth in India, underscoring the company’s focus on people, innovation and future-ready solutions. As MiQ remains at the forefront of the rapidly developing programmatic market in the country, it is committed to investing in India as a launchpad for innovation and building long term client success in the sector.

Lesley Francis Public Relations (LFPR) has appointed Genelle Williams as its new account manager. In her role, Williams will contribute to client-facing teams, oversee projects, draft media releases and articles, foster relationships with local media, and secure coverage of client stories and features. She will also support email marketing programs, social media management, and the organization of client events.Based in the Savannah area for more than a decade, Williams brings extensive communications and journalism experience. She previously worked as a government beat reporter for the Jasper County Sun Times and served as editor of SunSations community magazine. Most recently, she was senior communication specialist at Sun City Hilton Head Community Association. She also serves as vice president of the Society of Professional Journalists Georgia.Williams’s background includes experience as a page in the South Carolina Senate, contributing writing for the Simpsonville Sentinel, and an internship at the Anderson Independent Mail.LFPR continues to expand its services in line with evolving industry needs, offering expertise in public relations, reputation and crisis management, media relations, copywriting, branding, event management, advertising, digital marketing, and social media. The agency also provides services in website development, graphic design, and digital design.

Sony Pictures Networks India (SPNI) has appointed Gaurav Laghate as its new Head of PR and Corporate Communications, effective September 2025. In this role, he will lead the Company’s communications strategy, with a focus on enhancing SPNI’s corporate reputation and stakeholder engagement across businesses. He will report directly to Gaurav Banerjee, MD & CEO, SPNI.With over 17-years of experience in journalism, Gaurav has a proven track record of shaping high-impact narratives and will bring a wealth of industry insight and strategic direction to SPNI. Prior to his appointment, he was Senior Editor and Head of the Consumer Bureau at Mint, where he extensively covered the media and entertainment sector spanning linear and OTT platforms along with covering regulatory affairs and the advertising sector. With his deep understanding of the industry, Gaurav is well positioned to shape the narrative for the Company in a fast-evolving media landscape. During his journalism career, Gaurav built a strong network across the media ecosystem and earned respect for his analytical accuracy and storytelling. His appointment reinforces SPNI’s commitment in driving authentic storytelling and stakeholder trust as the Company enters its next phase of growth in the industry.Gaurav Banerjee, Managing Director & CEO of Sony Pictures Networks India “Gaurav’s deep domain knowledge and strategic perspective make him a valuable addition to our leadership team. His transition from a journalist to a communications leader will bring a unique perspective on how we shape our narrative and engage with multiple stakeholders. We are excited to have him onboard as we aim to strengthen our position as a leading content powerhouse.”

Primus Partners, a leading management consulting firm, today announced the appointment of Sunita Mohanty as Managing Director in its Public Policy vertical. In this role, she will work closely with governments, regulators, and global institutions to help shape policies that drive sustainable growth and citizen impact. With more than two decades of experience at the intersection of technology, governance, and public service, Ms. Mohanty has dedicated her career to building safer digital ecosystems and strengthening India’s global economic engagement. At Invest India, she most recently led India’s presence at the World Economic Forum 2025 in Davos, opening doors for new investment opportunities and strategic partnerships. Earlier, at Google, she was instrumental in building India’s Trust & Safety operations, pioneering initiatives around user protection, child safety, and election integrity.Commenting on the appointment, Nilaya Varma, Co-Founder & CEO, Primus Partners, said:"We are excited to welcome Sunita to the Primus leadership team. Her unique experience at the crossroads of technology, governance and public policy will add immense value as we expand our work with governments and institutions. With her joining us, we are confident of deepening our impact and creating innovative solutions for some of the most pressing policy challenges." Sunita Mohanty said:"I am truly delighted to join Primus Partners. The firm’s vision of shaping impactful public policy resonates deeply with my own journey, and I look forward to working with the team to co-create solutions that matter. It’s an exciting new chapter, and I can’t wait to get started."Her appointment reflects Primus Partners’ commitment to nurturing leadership that combines policy expertise with a deep understanding of people, technology, and the evolving role of governance in everyday lives.

Swiggy has inducted Neha Singhvi into the leadership team as Vice President – Public Affairs, Communications & ESG. Neha brings over 21 years of experience spanning advocacy, public policy, communications, corporate reputation, and social impact leadership. In her previous role at Games24x7, she headed Public Affairs, Communications, and CSR, driving impact across reputation management, crisis strategies, stakeholder engagement, and data-driven advocacy campaigns. Her past positions include Chief Operating Officer at PR Pundit, Deputy Managing Director at Zeno Group, and senior roles at Weber Shandwick, where she built integrated communication strategies and led high-impact campaigns across diverse sectors.At Swiggy, both the PR Communications and Sustainability teams will report directly to her, positioning her to drive cohesive messaging and ESG leadership across the organization.

We Are Social has appointed Maya Abdulazim to head its influencer marketing practice, strengthening the agency’s focus on creator-led strategies that drive cultural relevance and measurable impact.A communications and PR professional with extensive experience in influencer marketing, Abdulazim will oversee end-to-end campaign development and execution, including strategy, talent sourcing, activation, and reporting. She will work closely with the agency’s strategy, media, and creative teams to ensure influencer marketing is integrated into broader social thinking and aligned with brand objectives.Based in Dubai, Abdulazim will report to the senior leadership team and will be responsible for driving the growth of We Are Social’s influencer offering across both new and existing clients. She will also collaborate with platforms, talent agencies, and regional creators to deliver authentic, culturally relevant, and results-driven campaigns.Her career spans industries such as FMCG, fashion, tourism, and technology, giving her a strong understanding of the evolving role of creators in shaping brand perception and consumer engagement.The appointment follows a phase of strong growth for We Are Social in the Middle East, which rebranded from Socialize earlier this year. The agency’s regional client portfolio includes Azadea, TikTok, Switz, and Sony, with an increasing number of campaigns placing creators at the core of brand storytelling.

French food services giant Elior Group has named Romita Chatterjee as the new head of marketing and communications for its India operations. In her role, Chatterjee will lead brand positioning across clients, partners, and employees, supporting the company’s next phase of growth. With nearly two decades of cross-industry experience spanning automotive, beverages, hospitality, real estate, and premium commercial spaces, she has worked with brands like Hyundai, Honda, Bacardi, ITC’s International Travel House, The Beer Café, Bharti Realty, and Brookfield Properties. At Elior India, her focus will be on strengthening brand visibility, enhancing employer branding, and ensuring effective stakeholder communication.

FleishmanHillard has named EJ Kim as the new global managing director of True Global Intelligence, the agency’s research, analytics, and intelligence consultancy. Kim, a seasoned strategist, brings extensive experience in building and scaling insights and analytics functions to consulting-grade capabilities. She previously served as executive vice president and head of Nexus, Weber Shandwick’s global analytics and innovation hub, and also co-founded NNABI, a wellness brand focused on perimenopause care. In her new role, Kim will lead FleishmanHillard’s intelligence team, which combines proprietary measurement frameworks, AI-powered tools, and advanced analysis to help clients drive growth, shape perceptions, and demonstrate value across the communications cycle. She succeeds Matt Groch, who has transitioned into a new role at FleishmanHillard focused on advancing the agency’s technology strategy and innovation agenda, particularly in developing next-generation solutions that enhance global data, analytics, and intelligence capabilities. The appointment underscores FleishmanHillard’s commitment to embedding data-driven insights and advanced analytics at the core of its client strategies.

Burson, the global communications agency purpose-built to create value for clients through reputation, today announced that Fouad Bou Mansour will join the agency as Middle East, North Africa and Turkey (MENAT) CEO.Bou Mansour joins Burson from the Saudi Tourism Authority, where he spent two years as Vice President Creative Studio. In this role, he partnered with the marketing and brand teams on the development and implementation of the ‘Saudi Welcome to Arabia’ brand across all touchpoints. His prior experience includes a seven-year tenure as Chief Operating Officer at Impact BBDO Group UAE, where he led operations for Impact BBDO, FleishmanHillard, and Impact Porter Novelli, managing a team of 115 professionals. Before becoming COO, he was Managing Director at Impact & Echo BBDO in Kuwait."Fouad brings a blend of deep regional knowledge, an integrated mindset, agency experience, and client-side experience and perspective,” said Jon Hughes, CEO, EMEA, Burson. “He has a proven track record in delivering great work, developing talent, driving innovation and unlocking growth. I am thrilled to see him take up this critical role in the region and confident that under his leadership, Burson will build on its legacy and reputation for being great client partners and delivering outstanding work.”Bou Mansour is fluent in Arabic, French and English and holds a degree in Computer Science from the Lebanese American University in Beirut, Lebanon. “It’s a privilege to join this talented team and an agency with such a rich heritage and strong reputation for driving results,” said Bou Mansour. “My previous experience as a client provides a unique perspective on the opportunities ahead. We will build upon Burson’s incredible foundation by delivering the bold, integrated, and creative solutions that position our clients to lead on the local, regional, and global stage.” 

The Mavericks, India’s leading integrated marketing communications agency, has appointed Gaurav Tuli as Director - Digital & Tech, marking a pivotal move in its journey to deliver digital experiences that are seamless, smart, and deeply human.With over 16 years of cross-market experience across India and Canada, Gaurav brings a unique blend of sectoral depth spanning Auto, Healthcare, Pharma, QSR, FMCG, Banking, Aviation, Hospitality, Alcobev, Education, Electricals & Home Appliances, Beauty and CPG, and a vision rooted in insight-led, tech-forward storytelling. He has led campaigns for marquee clients like Bayer, Ford, Wendy’s, Jamie’s Italian, PepsiCo, Swaraj Tractors, Hyatt, InterGlobe, Oriflame, Luminous, and Himel to name a few, spearheading integration of innovative technologies into creative marketing campaigns, ensuring seamless execution, data-driven insights and enhanced stakeholder engagement.  In his new role, Gaurav will anchor The Mavericks’ digital offering, launching new service lines powered by Generative AI, predictive analytics, and automation, focused on helping brands stay discoverable, scalable, and contextually relevant in a digital-first world. While everyone is talking about Generative AI and its capabilities, Gaurav’s focus is on integrating AI with a strong layer of creativity and design thinking, ensuring that the solutions are not just efficient, but also emotionally resonant and tailored to client goals.“Integrated communications is about placing the audience at the very center of every strategy,” said Chetan Mahajan, Founder & CEO, The Mavericks India. “It’s no longer about channel-first thinking. It’s about orchestrating a cohesive experience across digital and traditional touchpoints. In the digital age, integration means being agile, real-time, and deeply contextual and Gaurav will be integral to building that connected, insight-led ecosystem for our clients.”For Gaurav Tuli, it’s not just about digital growth, it’s about reinventing how brands engage. “The intersection of data, technology, and creativity is where the most exciting things are happening. I’m excited to build AI-led offerings that go beyond automation - from Generative Engine Optimization (GEO) for AI discoverability, to predictive performance models and scalable content solutions that don’t rely on traditional production. These tools help brands move faster, listen smarter, and create more meaningfully. They’re not replacing creativity, they’re supercharging it” said Gaurav Tuli.As brands seek more cohesive, outcome-driven communication, The Mavericks continues to scale its integrated practice across strategy, advocacy, creative, and digital with a sharp focus on delivering real value, not just visibility. Gaurav’s appointment is a natural step in this evolution, reinforcing the agency’s ambition to challenge the status quo. At The Mavericks, bold thinking and strategic communication go hand in hand, a place where clients and people love to belong.

Arvind Mafatlal Group, one of India’s most respected and enduring business legacies, has appointed Vishesh Verma as Group Head – Corporate Communications, effective immediately. With over two decades of experience in media, marketing, and communications, Vishesh has been instrumental in shaping award-winning campaigns for some of the most respected corporate and consumer brands. His leadership journey spans senior mandates at Viacom18 and Warner Media, where he drove high-impact strategies that elevated brand presence and engagement. Widely regarded for blending creativity with data-driven precision, Vishesh has consistently built narratives that not only resonate deeply with audiences but also deliver tangible business results. As Group Head, he will oversee the Group’s communication strategy across internal, external, and digital platforms, driving cohesive storytelling, strengthening stakeholder trust, and enhancing brand resonance across diverse markets. 

Avantika G. has taken on a new role as Director - Corporate Communications at Khaitan & Co. Announcing the move, she shared, “Excited to step into my new role as Director - Corporate Communications at Khaitan & Co! Grateful to the firm's leadership and my amazing team for the trust, opportunities and learnings. The journey has had its twists and turns, and I can't wait to see what comes next!”Avantika has been associated with Khaitan & Co since October 2022, where she led PR and Corporate Communications. Before joining the firm, she spent nearly nine years at EY as Associate Director - Marketing & Communications for Forensic & Integrity Services. She began her career at Text100 (now Archetype), where she worked for close to six years and rose to the position of Account Manager.With more than 15 years of experience in communications and marketing, Avantika has built her career across leading global firms before taking up her current leadership role at Khaitan & Co.

Fun Flips, one of North India’s most iconic and nostalgia-driven snacking brands from JK Foods, part of the JK Group, has joined hands with Media Care to strengthen its digital presence.Media Care, an integrated marketing agency specializing in digital strategy, performance marketing, influencer collaborations, and corporate communications, will drive the brand’s digital transformation through a comprehensive mandate covering social media marketing, seasonal campaigns, influencer-led activations, and performance-driven initiatives with a sharp focus on reviving the emotional connect Fun Flips has built over decades while positioning it as a contemporary snacking choice for today’s consumers.Fun Flips: A Legacy of Taste and TrustLaunched decades ago, Fun Flips carved a unique place in the hearts of snack lovers across North India, and today, its reach is expanding across other geographies as well powered by growing consumer demand and the rapid accessibility offered through quick commerce platforms. Known for its bold flavors, crunchy texture, and vibrant packs, the brand became a household name—synonymous with affordability, nostalgia, and joyful snacking moments. Over the years, Fun Flips has continued to uphold its legacy of quality and trust, earning an enduring fan base that spans generations. Today, it is celebrated not just as a snack but as an emblem of shared memories across families, friends, and communities.With Fun Flips being one of JK Foods’ flagship brands, the company continues to innovate, building on this legacy while adapting to the evolving palate of India’s new-age consumers.Speaking on the occasion, Partha Biswas, Director, JK Foods, shared: “Fun Flips has always enjoyed a strong consumer connect. With Media Care onboard, we are confident of reigniting that bond through integrated digital campaigns that reflect both heritage and innovation. The strategy will also strengthen our presence across quick commerce platforms, making the product more accessible to today’s fast-paced consumers.”Echoing this vision, Vivek Kataria, Business Head, JK Foods, stated:“This collaboration marks a new chapter for Fun Flips. We want to position the brand not just as a reminder of childhood memories but also as a contemporary snacking choice. Media Care’s expertise in digital storytelling and performance marketing will play a pivotal role in driving this ambition.”With this partnership, Media Care will focus on reviving the Fun Flips brand story—rooted in nostalgia yet reimagined for modern snacking habits. The agency aims to amplify brand visibility, strengthen digital presence, and drive growth across quick commerce and retail channels.Speaking about the win, Yasin Hamidani, Co-Founder & Director, Media Care, said:“Fun Flips is not just a brand, it’s an emotion. Generations have grown up enjoying it, and our goal is to make it as relevant for today’s digital-first consumers as it has been for their parents. From innovative storytelling to data-driven campaigns, we are excited to bring Fun Flips back into the hearts and carts of millions.”Adding to this, Heemanshu Hemrajani, Co-Founder & CEO, Media Care, said: “Fun Flips holds an iconic status in North India’s snacking culture. By blending creativity with performance, we aim to capture both the emotional connect of loyal consumers and the aspirations of new age snackers. This dual approach will ensure strong engagement and measurable growth.”The integrated mandate will kick off with seasonal campaigns, influencer-led activations, and consumer-first initiatives designed to bridge nostalgia with modern consumption, reinforcing Fun Flips’ position as a heritage brand evolving with the times.Being one of the leading integrated marketing agencies, Media Care has been successful in building an illustrious reputation for providing integrated marketing solutions to clients from diverse industries. They have catered to clients like SafexPay, Informa Markets, Cadiveu India, Ikonic Professional, JRL, Ideas Exchange, Alniche Life Science, Aimil Pharma, Beauty Essentials, Andis & Jaguar, Whatsapp India, PhonePe, Haier, Pelorus, Finacus and Cplss, among others.

PVNA Group, one of India’s leading auto component manufacturers, has appointed Piyush Lilaramani as Head of Communications. In this role, he will lead the Group’s brand, corporate communications, public relations, digital engagement, and internal communications across all PVNA companies, including Padmini VNA Mechatronics, Padmini E-Drive, and PV Clean Mobility Technologies.With more than 14 years of experience, Piyush has worked with some of the world’s most respected automotive brands including Suzuki, Toyota, Ferrari, Maserati, Bajaj Auto, Volvo Cars, and JCB across both brand and agency roles. His expertise spans strategic communications, reputation management, and building global brand narratives.Viveka Bhandari, COO, PVNA Group, said: “We are pleased to welcome Piyush to the PVNA team. His strong record of building impactful brand strategies and leading communications for world-class companies will be an asset as we pursue our mission to shape the future of mobility with innovation and sustainability.”Piyush Lilaramani, on his appointment, said, “It is an honor to be part of PVNA Group’s vision to redefine mobility with innovation and sustainability. I look forward to strengthening the brand’s voice and building meaningful engagement with stakeholders in India and across the globe.”

Raunak Narayanan has taken on a new role at Dell Technologies as Head of Corporate Communications, Public Affairs, and PR for the Infrastructure Solutions Group (ISG) in India. Sharing the update on LinkedIn, he expressed his gratitude to mentors and colleagues who have been part of his journey, while also conveying excitement for the next chapter at Dell.Narayanan has been with Dell for close to four years, most recently serving as Senior Advisor, Corporate Communications, where he led integrated communications for Dell India’s enterprise, consumer, small business, and gaming divisions. With over 15 years of experience in corporate communications, public affairs, and brand storytelling, he has also held leadership roles at Current Global, Weber Shandwick, CA Technologies, and WE Communications, working with marquee clients such as Tata Motors, Castrol India, Medtronic, and Lexus.He began his career with Genesis BCW, Text100 (now Archetype), and Red Digital, managing communication strategies across technology, automotive, and consumer sectors. Over the years, he has built expertise in media relations, crisis management, executive visibility, and reputation management. In his new mandate, Narayanan will drive communications for Dell ISG in India, further strengthening the company’s innovation and leadership positioning in one of its fastest-growing markets.