Global brand communications agency Manifest strengthens its UK leadership with Vithlani at the helm.Seasoned industry leader Rowena Vithlani joins Manifest as UK managing director, bolstering the agency's growth ambitions. Vithlani brings a wealth of experience from top ad agencies like BBH, AKQA, and most recently, Uncommon.Her appointment reflects Manifest's commitment to expanding its creative offerings in branding, advertising, and digital marketing. Vithlani will lead the UK team and collaborate with regional leadership across the US, Nordics, and Australia.Ali Maynard James, former UK managing partner, transitions to a new growth-focused role, overseeing multi-brand clients, partnerships, and ventures. The new UK executive committee also includes creative director Daisy Shepherd and associate director Emma Seddon.Vithlani is impressed by Manifest's innovative and client-centric approach. "Manifest is a game-changer, creating groundbreaking work and reinventing the agency model. From tech to social responsibility, they represent the future," she says. "Leading the UK charge is a tremendous opportunity."Founded in London (Vithlani's base), Manifest has a second UK studio in Manchester and a global network spanning New York, Los Angeles, Stockholm, and Melbourne. This "24-hour creative cycle" fuels work for clients like Diageo, WWF, and Reckitt.Global CEO Alex Myers outlines ambitious plans for the UK business to reach £10 million in annual revenue by 2030, significantly up from 2023's £3.1 million."Manifest turns 15 this year," says Myers. "We've grown from a startup to a global force. Now, we aim for continued creative and commercial success. Rowena's appointment is key to our UK evolution."Myers highlights a shift in the marketing landscape. "Today, brands need to stand for something, not just sell something. That's how to make a cultural impact. After Covid, established brands are increasingly seeking this connection. This fuels our UK growth, as disrupted brands adapt quickly."Founded in 2009, Manifest boasts award-winning work for clients like BrewDog, Samsung, and WWF. They achieved B-Corp certification in 2023 and hold the Blueprint diversity mark since 2020. This commitment to social responsibility aligns with their focus on meaningful brand impact.

Arsheen K Jain has been appointed as the Head of PR & Communications at ixigo, marking a new chapter in her illustrious career. With over a decade of experience in the field, Arsheen brings a wealth of expertise and a proven track record of success to her new role.Having joined ixigo over five years ago, Arsheen has played an instrumental role in shaping the company's communications strategy and fostering strong relationships with key stakeholders. Her dedication and passion for the travel industry have been evident throughout her tenure, earning her recognition as a dynamic and influential leader.Prior to her tenure at ixigo, Arsheen served as a Principal Consultant at Integral PR Services Pvt Ltd, where she honed her skills in strategic communication and brand management. She has also held roles at esteemed agencies such as Media Mantra and Avian WE, further solidifying her reputation as a seasoned professional in the field.In her new capacity, Arsheen is poised to lead ixigo's communication efforts to new heights, leveraging her extensive experience and innovative approach to connect with audiences in meaningful ways. Her promotion underscores ixigo's commitment to excellence and reinforces its position as a leader in the travel and aviation industry.Speaking on her appointment, Arsheen expressed her gratitude for the opportunity, stating: "I am thrilled to embark on this new journey as Head of PR & Communications at ixigo. It has been an incredible ride thus far, and I am excited to continue building upon the strong foundation we have established. Together with the talented team at ixigo, I am confident that we will elevate our brand, amplify our story, and forge even deeper connections with our audience."

B&K (Batlivala & Karani), one of the oldest financial services groups in India, has appointed Pitchfork Partners as its integrated communications partner. After a competitive selection process, Pitchfork emerged as the agency of choice to develop and execute a comprehensive communications strategy for B&K. Under this mandate, Pitchfork will work towards enhancing the group’s external reach through strategic media relations, thought leadership and social media outreach. Jaideep Shergill, Co-founder, Pitchfork Partners, said: “As our economy grows, the need for firms which understand money and can offer suitable research backed counsel to institutions and individuals alike is also witnessing a mounting demand. B&K has been at the forefront of this for over 140 years and we at Pitchfork are thrilled to be their strategic communications partner. We are confident that our extensive experience in financial services communications will help the firm in driving impactful conversations across mediums.”Saahil Murarka, Group Managing Director, B&K, commented: "We are excited to kickstart our communications journey with Pitchfork Partners. Their proven track record and industry understanding approach align perfectly with our requirements as we aim to engage more effectively with our stakeholders."Established in the 1880s, B&K enjoys an undisputed legacy and has built a wide range of offerings with a special focus on Equity Capital Markets and Wealth Services. The group’s current AUA exceed INR 50,000 crores.

Shweta Chawla exclusively shared with Adgully that she has joined Lionsgate Play as the lead PR and Communications professional. Before joining Lionsgate Play, Shweta spent almost three years handling Amazon India's Consumer Communications. She has also served as a Corporate & Consumer Communications Specialist at Trell and TikTok.Additionally, Chawla has experience handling PR and Communication for The Viral Fever. In her early career, Shweta worked with Viacom18 Media for over four years, starting as a PR intern and gradually progressing to a Corporate Communication specialist.

Anasua Mitra of ZEE5 has joined Lava International to lead brand’s PR and Corporate Communucations, Mitra confirmed this news with Adgully where she said, "After an exciting journey at ZEE5, I am happy to share I have joined Lava International Ltd. to lead brand’s PR and Corporate Communucations.I will be responsible for brand’s overall communications across traditional, digital and social media platforms."Prior to joining Lava International, Anasua was handling ZEE Entertainment Enterprises Limited's Corporate Communications as Senior Manager Corporate Communications. 

The Hoffman Agency, a global communications consultancy known for its work in technology, has announced changes to its European leadership team. Jenny Fieldgate, (pictured), formerly of Red Consultancy, takes the helm as the new European Managing Director.Fieldgate brings over 13 years of experience to the role, having most recently led Red Consultancy's corporate and technology practices. Prior to that, she spent nearly five years at B2B technology specialist Whiteoaks.Mark Pinsent, the outgoing European MD, will transition to a senior consultancy role. He expressed satisfaction with the team's progress and his decision to pursue a different path within the agency.Pinsent highlights Fieldgate's extensive experience in corporate communications, complementing his own focus on technology. He looks forward to leveraging his expertise to deliver exceptional results for clients.Fieldgate is excited to join The Hoffman Agency, impressed by their unique approach and collaborative spirit. She aims to build on the strong foundation established by Pinsent and the team to drive further growth across Europe.President and CEO Lou Hoffman confirmed the agency's ambitious plans for Europe, including acquisitions. He sees Fieldgate as a key player in achieving their goals, specifically targeting "smallish indies" seeking a broader platform.The leadership shake-up in Europe is part of a broader global restructuring at The Hoffman Agency. Caroline Hsu's promotion to Chief Global Officer in 2022 marked the beginning of these changes, followed by Gerard LaFond's appointment as North America MD.The agency also recently experienced a change in Asia-Pacific leadership. After a brief tenure, Dominique Rose Van-Winther departed the role. Hoffman acknowledges the setback and plans to re-evaluate the best structure for the region.The Hoffman Agency, with its 14 offices worldwide, is on track to exceed $30 million in revenue this year. Hoffman has set his sights on reaching $40 million in the coming years.This growth strategy combines strategic acquisitions with organic expansion. With a strong foundation in place and Fieldgate's leadership, The Hoffman Agency is poised to become a major force in the global tech communications sector.

The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced Jummar PR as its latest corporate member.Jummar PR is a local Saudi public relations company based in Riyadh and they provide communication consultancy for organizations, entities, and companies, driven by deep understanding of the local culture and clear insights of social and economic contexts in Saudi Arabia.Head of PRCA EMEA, Monika Fourneaux said:“Jummar PR's addition as a corporate member underscores PRCA MENA's commitment to fostering diverse and culturally attuned communication practices in the region. Their expertise in navigating the intricacies of Saudi Arabia's social and economic landscape aligns seamlessly with our mission to elevate standards of excellence in public relations and communications across the Middle East and North Africa.”Jummar PR’s Co-Founder and Managing Partner, Ibrahim Al-Mutawa, said:"Celebrating our membership with PRCA MENA marks a significant milestone for Jummar PR. We are thrilled to join forces with an esteemed association dedicated to advancing the PR and communications industry in the region. This collaboration reaffirms our commitment to delivering strategic communication solutions tailored to the unique cultural landscape of Saudi Arabia, and we look forward to contributing to PRCA MENA's mission of excellence and innovation."

The Sandpiper Group has announced the appointment of Francesca Boase as Managing Director, Professional Services. Sandpiper, renowned as one of the foremost independent communications, public affairs, and research groups in the Asia Pacific region, is set to leverage Boase's extensive expertise to further elevate its specialized Professional Services practice on a global scale.Based between the bustling metropolises of Hong Kong and Sydney, Francesca Boase brings over two decades of invaluable experience to her new role. Her career trajectory spans both agency and in-house positions, where she has collaborated closely with executive teams and boards, carving out a niche in reputation strategy, corporate communications, and crisis and issues management.Prior to joining Sandpiper, Boase held the prestigious position of Director of Communications for Oceania at EY. During her tenure, she spearheaded corporate affairs, issues management, and external communications initiatives, leaving an indelible mark on the firm's strategic landscape.Boase's appointment comes at a pivotal moment for Sandpiper, coinciding with the burgeoning expansion of its professional services reputation advisory endeavors across the Asia Pacific and the Middle East regions. The consultancy's unwavering commitment to excellence has earned it prestigious accolades, including recognition as an Asia Pacific Agency of the Year by esteemed industry voices such as PRovoke Media, PRWeek, and the Public Relations Communications Association (PRCA). Furthermore, Sandpiper has emerged as a trailblazer in ESG (Environmental, Social, and Governance) and Sustainability realms, cementing its position as a frontrunner in the ever-evolving communications landscape.Emma Smith, Chief Executive Officer, Sandpiper, said: “As one of the region’s most experienced advisers in reputation management for professional services, Fran brings a wealth of valuable knowledge and experience to our clients across Asia Pacific, the Middle East, and beyond. Her appointment coincides with the growth of Sandpiper’s professional services reputation advisory work across Asia Pacific and the Middle East. Over the past 12 months, Sandpiper has been named Asia Pacific Agency of the Year by PRovoke Media, PRWeek, and the Public Relations Communications Association (PRCA), as well as PRCA’s 2024 Specialist Consultancy of the Year.”Francesca Boase, Managing Director, Professional Services, Sandpiper, said: “This is an exciting and challenging time for the professional services industry, and Sandpiper’s global reach and deep expertise in corporate and public affairs makes it ideally positioned to partner with clients across the corporate spectrum. I’m looking forward to collaborating with an international team of dynamic and dedicated professionals to lead the practice globally. I’m excited about the opportunities ahead.”With Francesca Boase at the helm of its Professional Services division, Sandpiper is poised to navigate new horizons, delivering innovative solutions and unparalleled expertise to its diverse clientele, and solidifying its status as a powerhouse in the realm of communications and public affairs.

Vidisha Chatterjee, formerly the Communications Director at WhatsApp India, has joined Visa Inc as Senior Director and Head of Corporate Communications for India & South Asia (INSA). After departing from WhatsApp last year, Chatterjee has now announced her new role with Visa Inc.With over 20 years of experience, Vidisha Chatterjee has made significant contributions in scaling businesses and building trust for global brands across various domains including business, marketing communications, and content creation. Notably, she served as WhatsApp India's inaugural Director of Communications.Chatterjee is recognized as a strategic advisor in team-building, leadership training, and business transformation. Her previous roles include Head of Communications at Colgate-Palmolive India, as well as positions at Apollo International, India Today, Star TV, Genesis Burson Marsteller, among others.

Global hospitality group Minor Hotels has selected BrandsWeLove (BWL) as its public relations agency in India ahead of the debut of its flagship modern luxury brand Anantara Hotels, Resorts & Spas in Jaipur, India, later this year. The appointment follows a competitive pitch, effective from 15 April 2024. BWL will partner with Minor Hotels to increase awareness of its global portfolio of properties among Indian travellers, especially for its flagship luxury Anantara Hotels, Resorts & Spas and upscale lifestyle Avani Hotels & Resorts brands. The agency will support the hospitality group through strategic communications, including media relations, influencer engagement and on-ground activations. BWL will also promote Minor Hotels’ expansion in India, first with the Anantara Jaipur Hotel in Q3 this year and future new openings in the pipeline. Marion Walsh-Hédouin, Global Head of Public Relations & Communications for Minor Hotels, commented: “India is becoming an outbound travel superpower as more Indian travellers broaden their horizons by heading overseas. India is one of Minor Hotels’ fastest-growing international source markets, and the country is an essential piece of our global expansion plan to capture a portion of the expanding domestic travel market, too, with the target of 50 new openings in India within the next decade. BrandsWeLove joins our team at a significant time for Minor Hotels as we gear up for the opening of the Anantara Jaipur Hotel, the first of many of our flagship brand in India. We are excited to tap into the agency’s luxury hospitality experience and the team’s strategic and creative thinking to tell authentic stories that build upon strong recognition of our brands among Indian travellers.” Deepa Harris, Founder of BrandsWeLove, further confirmed how pleased they are to work with Minor Hotels, a globally recognised organisation with a legacy of impeccable hospitality. “Our focus will be to build on their already strong and differentiated positioning with brand narratives that command deeper affinity and desire.’’ BrandsWeLove is a boutique marketing and PR representation company. It operates in the ultra-luxury category and has expertise in the hospitality, tourism and lifestyle sectors. It has a client roster of marquee brands that aredifferentiated by their brand purpose, personalised and connected experiences and customer-centric excellence. BrandsWeLove has successfully established and positioned these brands for success in this market via a deep understanding and network of the media and influencer landscape. BWL has a history of delivering on clients’ visions and ambitions by focusing on the parts that truly provide value.

Burson has appointed Chad Latz, Grant Toups, and Chris Kief as the global heads of innovation, digital and intelligence, and technology respectively.Chad Latz, (pictured), currently serving as the global chief innovation officer at BCW, will maintain this role after the merger with Hill & Knowlton, forming Burson. He will spearhead Burson's innovation endeavors, particularly focusing on AI-driven solutions, and continue to cultivate a team of AI specialists spanning data, technology, and academia.Toups, the current global chief technology officer at H&K, will transition to the role of global chief digital and intelligence officer at Burson. Tasked with streamlining digital-first client solutions, Toups will lead a global team specializing in digital and social communications, reputation management, technology advisory, and advanced intelligence services.Additionally, Kief, currently holding the position of BCW's global chief technology officer, will maintain his role at Burson. He will oversee the enterprise technology strategy, including investments, deployments, and governance, while also driving product development through engineering teams.BCW global CEO Corey duBrowa, who will assume the role of global CEO at Burson, emphasized the significant impact of artificial intelligence and digital technologies on the communications sector. He highlighted Burson's commitment to leveraging these technologies to deliver innovative communication solutions, citing tools like Decipher and Sonar for predictive analytics and message testing. duBrowa expressed confidence in the appointed team's ability to uphold Burson's reputation as a leader in the industry.

Rajiv Bannerjee has started a new role at Standard Chartered India as the Head of Communications for India & South Asia. He posted on his Linkedin: “Excited to be given the responsibility to shape and execute the communication strategy of one of the marquee financial services brands that has a long association with the Indian sub-continent. The Bank's association with India now spans more than 150 years. The brand promise hashtag#hereforgood, along with the values of hashtag#neversettle hashtag#dotherightthing and hashtag#bettertogether, I believe, reflects amongst its employees, customers, clients and other key stakeholders.”He started his career as the Field Correspondent, Unit Director at Beacon Television and served in the Executive Programming department at Hinduja Media. He was the Senior Executive Teleshopping Network at United Television (UTV). He was the Senior Executive – Content at NetScribes and the Senior Correspondent at Financial Express. He was also the Editor at ET Brand Equity and the Senior Vice President & Vertical Head, Corporate Communications at HDFC Bank. He held the position of Group Head – Corporate Communications at Piramal Enterprises Limited. He is a seasoned strategic communications professional with experience in television, print, digital for 15 years and was a reputation management expert at HDFC Bank for the last nine years. He is a law graduate and have done an Advanced Management Programme in Public Policy from ISB Hyderabad.

 Zeno has announced the appointment of Prashant Subramanian as the National Practice Lead - Corporate. With more than 18 years of experience across sectors, Prashant will play a vital role in expanding Zeno India’s corporate practice. Based in Gurugram, Prashant will work closely with Rekha Rao, Managing Director for Zeno India.“The addition of Prashant with his wealth of experience across sectors coupled with Zeno’s unique corporate offerings will help deliver strategic thinking and real impact to clients in India,” said Rekha Rao, MD, Zeno Group India. “Zeno is known for keeping in step and leveraging timely developments in the communications sector to innovate and provide real business impact. Prashant will also be integral in delivering our latest technology-backed integrated marketing services to the market.”Prashant’s expertise extends across various industries, including , public health, pharma, healthcare, FMCG, media & entertainment, consumer technology, ed-tech, health-tech, ai, robotics, banking, and financial services, among others. With a strong foundation in public relations, strategy development, advocacy, campaign, and project management, he has consistently delivered impactful communication solutions that align with organizational objectives.On his move to Zeno, Prashant said "I am enthusiastic about joining Zeno during this crucial phase of the organization's progression. Zeno's distinguished global perspective coupled with its use of innovative contemporary methods to provide effective communications for clients, has consistently defined its identity. I look forward to partnering with the skilled team at Zeno to cultivate robust corporate practice. I am confident that my background and expertise will contribute significantly to Zeno's success and enable us to leverage emerging opportunities and realizing our long-term vision."Prashant occupied pivotal agency positions including Vice President – North at Kaizzen prior to joining Zeno. Additionally, he made notable contributions while working with corporate giants like Ansal Properties and Infrastructure Limited, a prominent real estate conglomerate; and SG Cricket, the world's largest cricket equipment manufacturer, where he served as the Brand & Category Head.To learn more about Zeno and its capabilities visit ZenoGroup.com or on social media at LinkedIn, Facebook and Instagram. 

Industry veteran Jared Robinson has transitioned from his role as Chief Financial Officer (CFO) at MHP to take on the same position at fellow PR agency Ketchum. Robinson boasts an impressive track record, having spent over a decade at Edelman, where he served as the Middle East's CFO. This move signifies a strategic shift within the PR landscape.MHP, in turn, has promoted its Director of Finance, Raneisha Tarnai, to fill the vacated CFO position. Tarnai brings valuable experience to the role, having played a key part in MHP's growth and development. Her prior experience at Edelman, coupled with her tenure at tech firms SAP and CA Technologies, positions her well for success.Industry analysts anticipate that Robinson's appointment at Ketchum will leverage his extensive financial expertise to bolster the agency's operations. His proven track record in leading high-performing finance teams across diverse markets bodes well for Ketchum's continued growth. Meanwhile, Tarnai's promotion at MHP ensures financial continuity and strategic direction as the agency builds on its momentum.

Sunaina Jairath has assumed the position of Vice President - Brand and Communications at Aliaxis India (Ashirvad) with the aim of fortifying our brand presence and advancing strategic objectives. Boasting over 22 years of proficiency in Communication, Public Affairs, Policy Advocacy, and Impact Communication, Sunaina brings a wealth of expertise to our team.In her new capacity, she will spearhead our Public Relations, Brand, and Corporate Communication Strategy, taking charge of media and stakeholder relations, social media management, and internal communications.Leveraging her extensive experience and strategic foresight, Sunaina's leadership will be instrumental as we capitalize on the momentum within the ecosystem to foster growth.

Puneet Gupta joined the INOX Group as Head of Communications for INOX Air Products (INOXAP) and INOX INDIA LIMITED (INOXCVA). He updated his job role on LinkedIn, saying, "Thrilled to announce my new role at the INOX Group as Head of Communications for INOX Air Products (INOXAP) and INOX INDIA LIMITED (INOXCVA). INOXAP is India’s largest industrial gases manufacturing company, and INOXCVA is among the world’s leading cryogenic solutions companies.""I am excited to leverage my expertise in communications to drive purpose-driven brand growth and share compelling stories about the fascinating products and solutions that are poised to make a difference to mankind," he added.Puneet is an innovation-driven strategic communications expert with rich entrepreneurial experience of 18 years in Corporate Communications, Public Relations, Branding, CSR, and Internal Communications.Prior to joining INOX, Puneet worked with INOX Leisure Limited for over four years as AVP of Corporate Communications. He also handled corporate communication for Airtel and was associated with them for over nine years.

MassiveMusic, the sonic identity and music agency in the Middle East, has appointed Dubai-based Rebecomms for regional PR and media relations services. The move is part of MassiveMusic Dubai’s drive to enhance industry standards, apply best practice and showcase how more and more brands in the region are using the power of music and sound as an integral element of their marketing and branding strategies.MassiveMusic, part of the global Songtradr group, launched its Middle East operation in 2022 and has gone from strength to strength ever since, helping a scores of global and local companies boost their regional exposure through tailor made sonic creativity. With its regional HQ in Dubai and Managing Director, Pierre Carnet, at the helm, MassiveMusic serves clients in the UAE, Saudi Arabia, Qatar and beyond. Under the new partnership, Rebecomms will drive exposure for MassiveMusic through targeted media relations, participation at key industry events and community outreach initiatives. Rebecomms was founded in 2022 by seasoned PR and communications professional Rebecca Rees (pictured), who has over 30 years’ industry experience, including 18 years in the Middle East.

Carma, a global leader in communication insights and technology, has named Tim Webb as its new CEO for Europe and the Americas. Webb takes the reins from Richard Bagnall, who steps down after nearly six years of service.Webb brings extensive experience to Carma, having spent nine years with Time Out Group, most recently leading their Asia-Pacific operations and global franchising. He also boasts a strong background in publishing, digital, and technology from his time at Dennis Publishing and Incisive Media.Beyond leading the European and American sectors, Webb will become a key member of Carma's executive committee, shaping the company's global long-term growth strategy.Bagnall, previously chair of AMEC, a measurement and evaluation body for PR and communications, joined Carma in 2018. During his tenure, he successfully reshaped the company's presence in the UK, Europe, and the Americas. Bagnall said that he will still be very active in the sector helping comms pros handle the greatest challenge that they face these days: how to demonstrate the value of their work rather than just showcasing activity. "The need for PR to demonstrate its impact and value in terms that the C-suite understands has never been greater. More from me on this in due course,” he added. Excited about Tim's appointment, Carma global CEO Mazen Nahawi said: “His extensive experience and entrepreneurial mindset will help lead the opening of new offices across Europe and America and accelerate the fast-growing demand for products and services in those markets.”

Harsimran Shergill, a seasoned professional with over 17 years of experience, has joined Head Digital Works as Director of Corporate Communications. Having previously held notable positions at renowned firms such as Edelman and Ruder Finn, Shergill brings a wealth of expertise to her new role.With a diverse background encompassing mainstream media, including print, television, and digital platforms, Shergill has established herself as a trusted advisor in the realms of thought leadership, content development, and brand communications strategy. Her proficiency extends to providing media training for senior executives and crafting comprehensive communication strategies for both internal and external stakeholders."I'm thrilled to embark on this new journey with Head Digital Works," expressed Shergill. "In an era where effective communication is paramount for organizational success, I look forward to leveraging my experience to further elevate the company's corporate communications initiatives."At Head Digital Works, Shergill will play a pivotal role in shaping and executing the organization's communication strategies, enhancing its brand presence, and fostering meaningful connections with stakeholders across various channels.

Infinity Advertising Services, a leading integrated advertising and communication organisation, has appointed Satyendra Mallik as its new Chief Executive Officer. Mallik is an industry veteran, with over two decades of experience and a proven track record of driving organizational growth and transformation across various sectors.Infinity Advertising is among India's leading communication agencies renowned for its creativity and strategic prowess. With over two and a half decades in the industry, Infinity has built a strong reputation as a trusted partner to both government and corporate clients.Mallik's appointment heralds a new chapter for Infinity, determined to expand its global reach by fostering strategic international partnerships. His vision is set to propel Infinity to new heights of success, creating exciting opportunities and value addition for clients, partners and stakeholders alike."We are thrilled to welcome Satyendra Mallik in Infinity family," said Ajay Adlakha, Managing Director, Infinity. "His exceptional leadership skills, coupled with his extensive experience across various industries, make him the ideal to lead Infinity into its next phase of growth. Mallik's impressive career journey has seen him excel in various sectors spanning across geographies, including consumer electronics, mobile, automobile, IT/ITES and consumer product. His deep understanding of Market, Consumer behavior, Business Processes and technology have earned him a reputation as a champion in enhancing organizational effectiveness and efficiency both at topline and bottomline level.Previously, he has served in leadership capacities at several distinguished organizations, including Eastmen Auto & Power Ltd, Intex, Trident Group, Hero Group, and Salora, among others.Mallik said: "I am filled with gratitude to assume the role of CEO at Infinity, and I am excited about the opportunity to steer such a dynamic and forward-thinking organization." He continued, "With this ambitious team, I am sure that we will realize our ambitious objectives and persist in delivering unparalleled value to our esteemed clients."With a keen focus on exploring new horizons, Infinity is fully committed to its latest venture, Content Foundry, a state of art having capability to churn out high-quality podcast, video and static content in no time. Content Foundry represents the vanguard of the Infinity's next generation, fueled by youthful energy. Satyendra Mallik, with his wealth of experience, stands poised to propel Content Foundry to unprecedented heights.

MSL, a leading global public relations and integrated communications agency, has appointed Sahil Chopra as the Chief Operating Officer (COO) for Publicis Consultants Asia (PCA). In his new role, Chopra will bring his extensive expertise and leadership to drive strategic guidance and oversee the delivery of core services to client organisations operating in the entertainment, consumer, and technology sectors across the Asia-Pacific region.Prior to joining MSL, Chopra served as the Vice President for Marketing and Communications at Stanza Living, where he played a pivotal role in developing and executing comprehensive marketing strategies. With a rich background in both brand and agency environments, Chopra has provided strategic counsel to numerous global corporations on effective communication, social media, and purchase consideration strategies.Throughout his career, Chopra has demonstrated a keen ability to design and implement end-to-end consumer and influencer immersion programmes for prominent corporations such as General Motors, Ford, Sony Sports, Ola, LaLiga, and Red Bull, among others. His track record of success underscores his commitment to driving impactful communication initiatives that resonate with target audiences and drive business results.

POCO India has appointed Nitin Yadav as their lead PR. POCO announced the new leadership on their LinkedIn handle, stating, “Welcome onboard, Nitin Yadav. Wishing you a fantastic and fulfilling journey with POCO India! We hope that together, we'll reach even greater heights!”Specializing in crisis communications, CSR, and sales services, and a scholar of Amity University, Nitin brings 12 years of experience in PR and corporate communications. He has achieved multiple accolades and milestones in his former roles with Avian WE, OPPO, Huawei, Vivo, Bite SKATEBOARD MEDIA, and others. We look forward to reaching new heights and thriving under his leadership.Prior to this, he worked with Avian WE as an Account Director and also served as Lead PR for OPPO.

Weber Shandwick has announced key leadership changes to strengthen its crisis, issues, and risk management offerings across the Europe, Middle East, and Africa (EMEA) region.As part of this, Barnaby Fry (pictured) has joined as Head of Crisis and Issues, EMEA. Fry brings over 20 years of experience in crisis communications, having previously served as a director at Hogarth Partnership and MHP Communications.He will focus on expanding Weber Shandwick's crisis and issues capabilities across EMEA, leveraging his expertise in crisis preparation, mitigation, and response.Rod Clayton Transitions to Head of Risk and Advisory, EMEA. Clayton, a Weber Shandwick veteran of 28 years, will take on a newly created role focused on advising senior executives and boards.He will help clients identify, manage, and communicate about operational challenges and potential reputational risks.Together, Fry and Clayton's leadership, alongside Weber Shandwick's existing team of crisis and reputation management specialists, positions the firm to address a wide range of challenges faced by clients in the region.These challenges include:Misinformation and disinformationCybersecurity threatsArtificial intelligence (AI) integrationGeopolitical issuesEmployee and labour relationsBrand safetyGovernment and regulatory affairsBusiness operationsLitigationOrganisational changeBusiness and financial communicationsThis strategic expansion underscores Weber Shandwick's commitment to providing clients with a data-driven and human-led approach to navigating complex crisis situations across the EMEA region and globally.

In an exciting career move, Kruttik Parekh bids farewell to PVR INOX and steps into a new role as Corporate Communications Lead at Rebel Foods, the world's largest and fastest-growing internet restaurant company. Parekh expressed his enthusiasm for the transition, highlighting Rebel Foods' diverse portfolio of renowned brands, including Faasos, Behrouz Biryani, and Oven Story Pizza, among others. Notably, Rebel Foods also houses EatSure, India's pioneering digital food court app, adding a unique dimension to its offerings. Recognizing the potential in Parekh, Sagar Kochhar and Neelaabh Pal welcomed him to the Rebel Foods team, setting the stage for an exciting journey ahead. Parekh's move signifies not only a shift in his career trajectory but also underscores Rebel Foods' commitment to innovation and excellence in the culinary landscape.

Drone Destination, a leading name in the UAV (Unmanned Aerial Vehicle) industry and listed on the National Stock Exchange (Stock Code - DRONE), today announced its association with Dentsu Creative PR as its official public relations & investor relations agency. Dentsu Creative PR will leverage its PR expertise to formulate & execute communication strategies for Drone Destination, as well as manage media relations from its Gurugram office.Drone Destination is undertaking one of the biggest expansions in the Drone industry in India by growing its presence across the entire ecosystem of drones - from Drones & Drone Components to after-sales support, ‘Drone as a Service’ for various applications, Drone Education and Drone Sports.    Commenting on the association, Alok Sharma, Chairman of Drone Destination said, “As we undertake steps to do our bit towards the Hon’ble PM's vision of ‘Make in India’ and ‘Atmanirbhar Bharat’, it gives me pleasure to partner with one of the most experienced and respected agencies in the country – Dentsu Creative PR. Communication and stakeholder engagement is extremely critical in business, especially in a sunrise industry like Drones. Their understanding of our business and strategic insight-led engagement will certainly strengthen and reinforce our market positioning while benefiting the industry as well. We look forward to working on a wide range of initiatives having multiple ramifications to transform the current scheme of things across businesses and governance.” Dwelling upon the importance of this partnership for the development of a healthy drone ecosystem in the country, Chirag Sharma, MD & CEO of Drone Destination said, “Drone Destination has embarked upon an ambitious journey to make India self-reliant in each and every aspect of drone technology. Our offerings and quality of products and services are finding resonance with industry stakeholders including the country’s financial markets. We are confident that this association will help the audiences take notice of the impact, efficiency and transparency that drones can bring in every sector ranging from Agriculture, Manufacturing, BFSI, Energy, Railways, Retail etc. With their strategic clarity and class-leading professional acumen, we are sure that team Denstu Creative PR will help us to lead the way for Drones in India.”Sanjeev Anand, President, Dentsu Creative PR added, “We are excited to announce our partnership with Drone Destination. As we embark on this exciting chapter alongside Drone Destination, we are poised to set a new standard of collaboration that stands as a testament to creativity, innovation, and the pursuit of shared success. This strategic collaboration will allow us to service the company with our strategies and innovative ideas that resonate with Drone Destination’s vision and objectives.” 

MSL, Publicis Groupe’s strategic communications, today announced the appointment of Sahil Chopra as Chief Operating Officer for Publicis Consultants Asia (PCA). In his new role, Sahil will be responsible for strategic guidance and oversee delivery of core services to client organizations in the entertainment, consumer and technology sectors. Sahil specialises in driving business impact and has the working experience of leading large teams, providing strategic direction, driving consumer outreach, community engagement and delivering business results. “I am super excited to have Sahil join our team back. This appointment is strategic to our business needs at MSL, aimed at accelerating very specific communication and business needs of our clients,” said Amit Misra, CEO, MSL South Asia. “I am certain that Sahil will drive modern business communication impact and lead Publicis Consultants Asia to newer heights,” he added. “Category leaders operate in high-velocity environments and have a very specific way of working that requires specialists to meet their communication needs as these are tied to business outcomes,” said Viju George, Managing Director, PCA. “I am confident that Sahil has the understanding, the commitment to serve diverse needs of client organizations, and I am pleased to have Sahil a part of our team,” he added. In a more recent role, Sahil held the position of Vice-President for Marketing and Communications at Stanza Living. During his career, both with brands and agencies, Sahil has advised many global corporations on executing effective communication, social media and purchase consideration strategies. He has been instrumental in designing and executing end-to-end consumer and influencer immersion programs for corporations that include General Motors, Ford, Sony Sports, Ola, LaLiga, Red Bull, among others. 

Communications firm SKDK has elevated Jasmine Hooks to COO. In this new role, she will be overseeing the agency's daily operations.Jasmine Hooks, who has served as SKDK's deputy COO since 2021, has been promoted to Chief Operating Officer. In her previous role, she spearheaded initiatives in HR policy development, contract management, internal communications, employee relations, and talent acquisition. She takes over for Jacqui Newman, who is departing SKDK to pursue a new opportunity.“Jasmine's expertise and leadership have been invaluable to SKDK. Today, as we announce her promotion to the role of COO, we are deeply honoured to welcome her to the leadership team. In doing so, Jasmine becomes one of the few women of colour to helm operations at a major communications firm, a milestone we celebrate with pride,” said Doug Thornell.Prior to her tenure at SKDK, Hooks functioned as the Chief Operating Officer within the administration of Illinois Governor J.B. Pritzker. In this role, she oversaw the state's efforts in combating the COVID-19 pandemic, crafted an inclusive framework for diversity, equity, and inclusion (DEI), and implemented numerous policies and protocols statewide. Additionally, Hooks played pivotal roles in various capacities during the Pritzker campaign. A native of Chicago, she is an alumna of Marquette University.“I am deeply honoured to step into the COO role and immensely grateful for the trust and confidence placed in me during this new era at SKDK. I am energized by the opportunity to provide hands-on leadership in all operational facets, ensuring we continue to always put our best forward—for our staff, those clients that rely on us, and all of our external partners,” said Jasmine Hooks.  SKDK has offices in Washington, D.C., Los Angeles, New York City, California, etc.

UK financial services firm Buchanan Communications is joining Burson, expanding the number of brands under the new agency’s umbrella.Buchanan becomes part of Burson immediately. The agency, which WPP acquired in 1997, provides private and public companies services including capital market advisory on transactions including M&A, and crisis and change management.Buchanan also provides a comprehensive sustainability offering, including sustainability reporting and communications, along with creative services, including brand, website design, financial marketing collateral design, and digital content. The Buchanan team serves clients across consumer, leisure and gaming; energy and renewables; financial services; industrials and infrastructure; investment companies; life sciences and healthcare; mining and metals; professional services; and technology, media and telecommunications.  Buchanan will operate as a brand within Burson along with Hill & Knowlton, GCI Health and AxiCom. The integration of Buchanan comes ahead of BCW’s July 1 merger with sister WPP agency Hill & Knowlton into a single entity called Burson. The merger will create a $1bn PR firm that could arguably be the industry's biggest player.“Building reputation to grow brand and business value requires engagement across the full range of stakeholder audiences, including capital markets,” said BCW global CEO Corey duBrowa, who will be Burson’s global CEO Burson when the merger is completed. “Beyond strengthening financial confidence or ‘investability’ in an organization, managing relationships with investor audiences is crucial to optimizing and protecting a company’s valuation and reputation. Bringing the exceptional team at Buchanan to Burson gives us immediate strength in financial communications in key international markets and the firepower to expand this expertise at scale.”Buchanan chairman Richard Oldworth said, "The formation of Burson as the market-leading powerhouse in the global communications industry provides an exceptional opportunity for Buchanan to consolidate its leading position in London and expand its operations internationally. We share a common vision with Burson of building and protecting reputations, delivering significant value and placing our clients first, as capital markets evolve and present exciting global opportunities. Having the expansive global network and complementary skillsets which Burson provides will be of tremendous value to our existing and prospective clients."

Jaideep Manchanda, a seasoned marketing and media professional with over 17 years of experience, is set to bring his wealth of expertise to Adfactors PR as the newly appointed Vice President Digital. With a proven track record spanning various leadership roles in digital marketing and brand management, Jaideep has consistently delivered innovative marketing solutions and spearheaded successful campaigns, consumer research, events and activations across digital and offline channels for B2B and B2C brands.Graduating with an MBA in Marketing from IIM Lucknow, Jaideep has held key positions in renowned organizations, showcasing his strategic acumen and deep understanding of the media landscape. Notably, he spent significant years at Bennett Coleman & Co., where he served as the Brand Head for The Economic Times’ new initiatives, driving go-to-market strategy for ET's podcast product- The Morning Brief and overseeing a team dedicated to monetizing ET’s content through various platforms.During his tenure as Brand Solutions Head for Economictimes.com B2B Business at Times Internet Limited, Jaideep worked to drive the revenue mandate by conceptualization and delivery of digital brand solutions for B2B clients. Previously, he was also responsible for GTM strategy of Economictimes.com main website while owning the positioning, communication strategy, partnerships & alliances for the brand, and launching brand campaigns targeting students, women audience, MSMEs etc. ET India Inc. Boardroom, ET Campus Stars and ET Prime Women Leadership Awards are some of the successful initiatives that he launched, scaled and monetized during his tenure.Prior to his corporate roles, Jaideep co-founded a digital marketing company and scaled it while keeping it profitable and bootstrapped. He worked with clients across Fintech, Edtech, Ecommerce, Gaming, Real Estate etc while advising them on customer acquisition and retention through performance marketing across display, email, adwords, social media and programmatic channels. Jaideep started his career as a consultant with IBM’s Strategy & Change practice and was a key member of IBM’s APAC marketing leadership team that was responsible for execution of marketing programs for demand generation and sales growth. Throughout his career Jaideep has worked in turn-key marketing roles that created a direct impact on top-line while winning accolades and awards. In his new role at Adfactors PR, Jaideep is poised to leverage his extensive experience to drive digital strategies for Adfactors’ existing clients and further elevate the agency's offerings and solidify its position as a leader in the industry.

Edelman has appointed Marie Claire Maalouf as the new EMEA Chief Creative Officer, following the departure of Mattias Ronge and Stefan Ronge. Maalouf, who previously served as the Middle East Chief Creative Officer at Edelman, will lead the agency's creative output across 13 markets in EMEA, including brand marketing, digital, influencer and entertainment, and will be based in the UAE.Throughout her career, Maalouf has been recognized for her work on impactful campaigns, such as 'Despair No More' for Tena, which aimed to redefine menopause for women in the Middle East. She has received numerous awards for her creative work, including Cannes Lions, The One Show, Caples, Clio Awards, LIA Awards, Dubai Lynx, D&AD, ANDYs, Warc, and Effies.Judy John, Edelman Global Chief Creative Officer, expressed her excitement for Maalouf's appointment, stating that she is confident that Maalouf's leadership will elevate the agency's work in the EMEA region.Maalouf expressed her enthusiasm for joining Edelman, stating that she was inspired by the agency's mission to build actionable brands through trust and the opportunity to work with a team of passionate creatives.AJ Hesselink, EMEA Chief Executive, expressed gratitude towards the outgoing co-chief creative officers and welcomed Maalouf's appointment, stating that she has already made a significant impact on the agency's ability to win new clients and produce important work.

mPokket, India's fastest-growing loan app, today announces the appointment of Ms. Rajani Jalan as its new Director of Corporate Social Responsibility (CSR) and People Relations (PR). In her new role, Ms. Jalan will lead mPokket's efforts in developing robust CSR strategies, enhancing public awareness of the company's social commitments, and steering the brand's narrative across various platforms.Ms. Jalan's passion for CSR is deeply rooted in her belief in the power of businesses to make a meaningful impact on society. At mPokket, she is inspired by the company's existing CSR initiatives and the welfare of its employees. Her vision includes ramping up employee participation in social responsibility efforts and launching more sustainable CSR initiatives within the organization. Her approach aligns with mPokket's commitment to contributing positively to the community and fostering an ethical, socially responsible corporate culture.Gaurav Jalan, Founder and CEO of mPokket, commented, "Rajani's passion for enacting positive change aligns perfectly with our values, and we are confident that her leadership will further amplify our efforts in social responsibility. With her unique blend of creativity and dedication, we look forward to achieving greater impact and fostering a more inclusive and sustainable approach to corporate social engagement. We are confident that her leadership will not only enhance our CSR and PR endeavours but also inspire our team to contribute to our collective goals as an organisation." With a unique blend of creativity and social consciousness, Ms. Jalan brings to mPokket an impressive background as a Textile Designer from the Fashion Institute of Technology. Before joining mPokket, she carved a niche for herself as an independent designer, contributing to export houses and managing a successful cloud kitchen business. Her freelance projects have not only showcased her design prowess but also her dedication to social causes, making humanitarian work a core part of her professional journey. Speaking on her appointment, Ms. Jalan commented, "The vision and mission of mPokket resonate profoundly with my inherent drive to effect positive change through corporate social responsibility endeavours. I look forward to leveraging my unique background and experiences to implement strategies that will not only amplify our impact but also foster a more inclusive and sustainable approach to corporate social engagement, while cultivating a strong culture of philanthropy within the organisation." Ms. Jalan's appointment underscores mPokket's ongoing dedication to social responsibility and ethical practices. Under her guidance, the company aims to strengthen its position as a leader in CSR within the financial sector, fostering community well-being and promoting sustainable business practices. Additionally, her role as Director of People Relations marks a strategic transition in mPokket's organizational strategy, aimed at enhancing internal stakeholder engagement and fostering employee engagement, and ensuring the well-being of the organisational workforce.

Sophie Raine, previously the managing director of consumer brands at Ketchum London, has taken on the role of managing director at Havas Red in London. With four years of experience leading UK consumer PR at Ketchum UK and prior experience as the deputy managing director at W Communications, Raine brings a wealth of expertise to her new position.In her new role, Raine will oversee the growth, new business initiatives, and overall client experience at Havas Red's London office. She will report directly to Rachael Sansom, the Europe and UK chief executive, and will collaborate with prominent clients such as American Express and Jaguar Land Rover. Raine's appointment follows the departure of Richard Clarke, who is transitioning to a new role within the Havas Creative Group in Australia.Expressing her enthusiasm for her new role, Raine emphasized the vibrant atmosphere within Havas Red and the broader Havas Village in London. She praised the agency's achievements since its establishment in 2019 and highlighted her alignment with the team's dedication to the craft of earned media. Additionally, Raine's involvement with the Women in PR committee over the past three years and her recognition as one of Campaign's 40 over 40 in 2023 underscore her industry leadership.Rachael Sansom commended Raine's appointment, noting her outstanding qualifications and proven track record. While bidding farewell to Richard Clarke, Sansom expressed confidence in Raine's ability to lead the next phase of Havas Red's growth in the UK. Sansom herself was promoted to her current role in October the previous year.Havas Red was established in 2019 through the merger of Havas PR in the UK with counterparts in the US and Australia's Red Agency. With 23 offices worldwide, including nine in Europe, Havas Red has positioned itself as a significant player in the global agency landscape.

PR veteran Tim Sutton has joined W Communications as chairman to spearhead the UK firm's expansion into issues and crisis management.Sutton brings extensive experience to the role, having held non-executive positions after a successful 16-year career at Weber Shandwick. He will provide strategic guidance and support W's growth, particularly in its corporate offering focused on thought leadership and global events.Sutton is known for award-winning campaigns and leadership in areas like corporate affairs and deregulation. He expressed admiration for W's founder and the firm's creative approach to communications, highlighting the potential for W to excel in corporate communications.W Communications founder Warren Johnson praised Sutton's experience and leadership. He emphasized Sutton's value as an advisor and his expertise in corporate issues management, which aligns with W's evolving client needs.

8020 Communications, a specialist PR and digital marketing agency focused on the aviation, travel, and mobility sectors, has named Jim Donaldson as its first non-executive director. Donaldson, a highly respected figure in the communications industry, brings a wealth of experience to the role.Donaldson previously served as the CEO of FleishmanHillard's UK and Middle East operations until January 2024. He is a recognized leader, having been awarded the prestigious PRovoke Media Individual Achievement SABRE award this year. He also holds non-executive positions at Instinctif and Woodrow.At 8020 Communications, Donaldson will collaborate closely with founder and CEO Marc Cornelius and the senior leadership team. His expertise will be instrumental in accelerating the agency's growth and capitalizing on its strengths within the aviation, travel, and mobility industries. He will play a key role in shaping strategies for expansion, development of new services, international growth, and talent development.Founded in 2008, 8020 boasts a team of 18 specialists who deliver impactful PR and digital marketing campaigns for a diverse range of clients, including B2B, B2C, and corporate audiences. Their impressive track record includes Etihad Airways, Port of Dover, Expedia, Jetcraft, Textron Aviation, American Express Global Business Travel, and Scott Dunn.“I've had the pleasure of knowing Jim for many years," said Cornelius. "His proven ability to build high-performing teams and foster environments where agencies excel is truly impressive. We're incredibly fortunate to have someone of his caliber and extensive experience guide us through this exciting next chapter for 8020.""We share a common vision of delivering exceptional client experiences, fostering positive and stimulating work environments, and recognizing the immense potential for specialized agencies like ours, particularly in this era of consolidation among larger players," Cornelius continued. "The road ahead is bright, and we're thrilled to have Jim join us on this journey."Donaldson echoed Cornelius' enthusiasm, stating, "Marc and I go back a long way, having started our careers together at Burson-Marsteller in the early 1990s. Our paths have crossed numerous times since then, and I'm incredibly impressed by the team he's built, the agency's reputation, and the impact they've made over the past few years. I'm excited for this opportunity to collaborate again and contribute to the continued success of this fantastic agency."The appointment of Donaldson follows the recent addition of Julia Farish, who joined 8020 Communications from IHG Hotels & Resorts to bolster their hospitality expertise.

Cara Rich has joined strategic communications firm SEC Newgate as global and Americas chief growth officer.Rich, formerly acting in a similar position at BCW, will oversee all commercial and development activities at the global level while also holding the same position for the Americas from her Washington, D.C. base. This new global growth function will be completed by an additional CGO positions in EMEA within this year and a further one in APAC in 2025, both of which will report to Cara Rich. Cara will report to SEC Newgate CEO Fiorenzo Tagliabue.The initial team to support Cara’s scope in growing SEC Newgate’s capacity of pitching global prospects across its entire footprint will be formed by other senior officers, including the current SEC Newgate Senior Group Marketing manager, Irene Ferrario who is appointed VP Marketing and Partnerships.“I wish the new team good luck and a successful work in this newly created function – SEC Newgate CEO Fiorenzo Tagliabue commented – as we are at the right moment to seize global opportunities as we have the size, the know-how and the positioning to tackle this crucial challenge”. “Cara and the whole growth team – Tagliabue continued – bring the sensitivity and experience we required to complete the last part of our journey to boost organic growth locally, regionally and internationally”“SEC Newgate is establishing a new holding company model with a unique value proposition for global companies and leading organizations that require, not only a global footprint, but a globally connected network of agencies. I’m excited to be part of this next chapter for SEC and delivering best-in-class corporate reputation, public affairs and advocacy solutions for our clients.” – Cara Rich stated.The establishment of the new Chief Growth Officer function adds a final and consistent layer in the Group commercial wise organisation after two other recent initiatives.

Dimple Kapur has recently joined Star Health & Allied Insurance as EVP & Head of Corporate Brand & Communications.Dimple Raisurana Kapur is a seasoned PR and communications professional with over two decades of experience across corporate and agency roles. She specializes in corporate reputation management, corporate strategy, crisis communications, marketing communications, and advocacy.Prior to this role, she served as Head of Corporate Communications at Pernod Ricard India. During her tenure at Pernod Ricard India, Dimple Kapur held the position of Head of Corporate Communications for over a year. Additionally, she has handled PR and communications for various firms including Piramal Group, Qualcomm India & South Asia, and The PRactice-Porter Novelli, among others.

Racepoint Global has appointed Amy Palladino as Executive Vice President of Strategic Services, in a move to strengthen its employee communications and change management capabilities. Palladino will spearhead the growth of RPG Prism, the company's newly expanded practice dedicated to these critical areas.A seasoned communications professional with a proven track record, Palladino brings a wealth of experience to Racepoint Global. Throughout her career, she has held senior positions at leading organisations like Ketchum and Heineken, where she honed her expertise in executive communication, change management, and internal communications. Most recently, Palladino served as a Vice President at Gartner, and also boasts experience running her own change management consultancy and leading people & change initiatives at FTI Consulting."The modern workplace presents a multitude of challenges for businesses," says Bob Osmond, President of Racepoint Global. "From navigating the complexities of hybrid work to harnessing the power of AI and fostering a diverse and inclusive workforce, leaders need effective communication strategies to drive engagement and innovation.""Amy Palladino is a recognized leader in the communications industry," Osmond continues. "Her extensive experience partnering with renowned brands to guide them through major transformations makes her an invaluable asset to Racepoint Global. We are confident that under her leadership, RPG Prism will empower our clients to create a more informed, inspired, and collaborative workforce."Palladino's appointment underscores Racepoint Global's commitment to providing clients with the tools and expertise needed to thrive in today's dynamic business environment.

The Singapore Indian Fine Arts Society (SIFAS) has appointed Bloomingdale Public Relations Pte. Ltd. (Bloomingdale PR) as its official PR agency to commemorate its landmark 75th Anniversary Celebration.SIFAS, established in 1949, is a cornerstone of Indian cultural heritage in Singapore. This non-profit organization is dedicated to fostering artistic excellence and appreciation for Indian fine arts across various disciplines. 2024 marks their Diamond Jubilee, a significant milestone celebrating their rich legacy and unwavering commitment to nurturing talent.“We are honoured to be chosen as SIFAS’ PR agency for their 75th Anniversary Celebration,” said Diana Fernandes, Founder and CEO of Bloomingdale PR. “Our expertise in strategic communication will help SIFAS highlight its remarkable contributions to Singapore’s cultural landscape and craft a captivating narrative that resonates with audiences both locally and internationally.”Menaka Gopalan, Executive Director of SIFAS, expressed her delight about the collaboration: “As we celebrate our Diamond Jubilee, we are thrilled to partner with Bloomingdale PR to showcase SIFAS’ rich heritage and cultural significance. Together, we aim to commemorate our achievements and pave the way for a vibrant future for Indian fine arts in Singapore.”This momentous year also marks two decades of the prestigious SIFAS Festival of Arts. Since 2003, the festival has served as a platform for showcasing the finest Indian fine arts in Singapore. Partnering with the Esplanade since 2005, they have brought international and local talents to the forefront.The 2024 SIFAS Festival of Arts promises to be a year-long celebration (May 19th, 2024 – May 19th, 2025) filled with captivating events and activities. Through this festival, SIFAS aims to solidify its enduring legacy and envision a bright future for Indian fine arts in Singapore.

Shubhreet Kaur, a seasoned media professional, has embarked on a new journey with Adfactors PR, the nation's leading and one of the most decorated PR agencies.Shubhreet Kaur, a dynamic figure known for her extensive experience in journalism, television anchoring, and integrated communications, has officially joined Adfactors PR as Vice President - Integration. This strategic appointment underscores Adfactors' commitment to enhancing its integrated communications capabilities and further solidifying its position as a powerhouse in the industry.Expressing her excitement, Shubhreet shared: "I'm thrilled to announce my association with Adfactors, a pinnacle in the PR domain. It's a privilege to join the team led by Madan Bahal, an industry stalwart whose vision and leadership are unparalleled. The warm welcome from Team Adfactors has truly made me feel at home, and I am eager to embark on this new journey of collaboration and growth."Bringing over 19 years of rich expertise encompassing news, television, production, PR, creative strategy, and influencer marketing, Shubhreet's multifaceted background positions her as a valuable asset to Adfactors' diverse clientele. Her previous stint at Hill & Knowlton has honed her skills in navigating the intricate landscape of communications, making her a perfect fit for her new role at Adfactors.Beyond her professional endeavors, Shubhreet embodies versatility as a full-time VP, part-time influencer, and dedicated mother to her daughters, Karma and Nirvana. When not immersed in work or digital engagements, she indulges in her passions for content creation, tin box collection, and the art of decluttering.

Orchid Pharma (NSE/BSE), Chennai-based, leading pharmaceutical company catering across the pharmaceutical value chain (discovery to delivery) with expertise in R&D and marketing, has appointed Gurgaon-based Cumulus Public Relations as its official communications partner.  After almost 2 decades of a strong, multi-therapeutic presence in the domestic market, across segments, primarily famous for its Cephalosporins, Orchid pivoted to focus on bulk Active Pharmaceutical Ingredients (API) business in recent years.  Orchid’s global reach extends beyond the 50 pharmaceutical companies in India, through alliances and partnerships with globally reputed majors. Orchid is, till date, the only Indian Pharmaceutical company to have invented a New Chemical Entity (NCE), which was recently approved under the New Drug Application (NDA) process by USFDA, and also by European Authorities.Having established its credentials in research, manufacturing, and marketing, and armed with infusion of funds from its new owners (Dhanuka Laboratories, of the Dhanuka Group), Orchid Pharma is poised re-enter the domestic formulations market, with a commitment to be a catalyst in addressing the challenges of Antimicrobial Resistance (AMR), a global concern which is particularly acute in India. According to a new WHO report, globally there are estimated 4.95 million deaths per year associated with antimicrobial resistance (AMR). Low and middle-income countries bear the burden of drug-resistant infections. Speaking on the appointment of Cumulus as its communication partner, Mr. Manish Dhanuka, MD - Orchid Pharma, said, “Orchid Pharma is on a determined, future-forward path with several significant innovations at play. One of our most strategic, critical priorities is to be a catalyst in bringing multiple industry and community stakeholders together to address the problem of Antimicrobial-Resistance. With the support of a strategic communication specialist like Cumulus, we hope to reshape the narrative within the healthcare ecosystem.” Mr. Rajnish Rohatgi, CEO of the newly formed Orchid AMS division that will focus on domestic formulations market, said: “We hope to change the way antibiotics have been sold in India, and focus on promoting rational use, that is aimed at preserving and prolonging the life of the limited numbers of antibiotics that the pathogens have not yet become resistant to. A leading infection control doctor had told me 10 years ago that soon the day will come when a patient going into a hospital would be like a soldier walking into a minefield. He recently told me “That day has come”. Expressing enthusiasm at the new mandate, Reena Sharma, Chief Executive Officer, Cumulus, said, “For storytellers today, there is nothing more fulfilling than crafting a narrative that blends business goals with a powerful purpose – the Orchid Pharma mandate perfectly embodies this idea. As communications partner to a reputable healthcare company driven by a passionate team, we are eager to create a positive impact that resonates through the healthcare ecosystem.”

MikeWorldWide, a leading independent and midsize public relations agency, has announced the appointment of Marc Stolove as its new executive creative director. Marc brings a wealth of experience and a proven track record of success in the creative industry, previously leading creative teams at Edelman, Saatchi & Saatchi, and Ogilvy.With an impressive career that spans across various facets of creative development and strategic branding, Marc has consistently demonstrated his ability to craft compelling narratives and innovative strategies that capture the essence of a brand and resonate with target audiences. His expertise in developing earned-worthy creative is particularly suited to the agency's mission of reaching its clients' stakeholders across various traditional and new mediums, known as "the new top tier."Marc's background in managing and executing high-profile campaigns across multiple platforms has honed his ability to think outside the box and push creative boundaries, with award-winning experience with leading brands such as Pepsi, American Express, and Aetna.At MWW, Marc will lead the creative team with a focus on integrating creative strategy into all aspects of client campaigns to ensure that each campaign exceeds objectives. His strategic approach to creative development is rooted in a deep understanding of the ever-evolving media landscape and a commitment to leveraging creativity as a tool for earning media attention and fostering brand growth."Marc's visionary approach to creative strategy and his unwavering commitment to excellence make him the perfect fit for our agency," said Michael Kempner, founder and chief executive officer of MikeWorldWide. "As MWW continues to grow and evolve, Marc's leadership and creative insight will play a critical role in shaping our future success."Marc expressed his enthusiasm for joining MWW, stating, "I am excited to join MikeWorldWide and energized by the creativity and collaboration a mid-size agency environment fosters. I look forward to partnering with the talented teams at MWW to create dynamic, innovative campaigns that drive meaningful results for our clients."Marc will be based out of MikeWorldWide's New York City office headquarters.

Burson, the soon-to-be launched $1 billion PR firm formed by the merger of BCW and Hill & Knowlton, has appointed Laura Anderson as Chair of Technology for the Americas. Anderson brings over 25 years of experience in communications, having held leadership positions at companies like Google's DeepMind, Silver Lake, and Intel (where she spent nearly two decades, including two years as VP and GM of global communications).Anderson will officially begin her role on July 1st, coinciding with Burson's launch. In the interim, she will work with BCW starting April 22nd."Laura's extensive experience positions her perfectly to lead our Americas technology practice," said Kristine Boyden, CEO of BCW Americas (and future CEO of Burson). "Her deep understanding of the tech industry, from navigating policy issues to driving innovation, will be invaluable to our clients."Boyden continued, praising Anderson's ability to guide tech brands through challenges and build strong reputations. This expertise, Boyden believes, will benefit both Burson's regional and global technology clients.

In a significant career move, Megha Chhabra has announced her appointment as the Group Lead for Public Relations and Content at the CK Birla Group. Her transition to this pivotal role marks a new chapter in her professional journey, signaling her commitment to furthering the conglomerate's communication endeavors.Expressing her enthusiasm, Chhabra stated: "I'm thrilled to inform that I've taken up the role of Group Lead - Public Relations and Content at the CK Birla Group." With over five years of valuable experience as the Assistant General Manager at Radico Khaitan Limited, Chhabra brings a wealth of expertise to her new position.The CK Birla Group stands as a prominent conglomerate, boasting an impressive portfolio of companies including Orient Electric, Orient Cement, Orient Paper, Birlasoft, CK Birla Healthcare, Birla Institute of Technology-Mesra, Birla IVF, HIL, among others. Chhabra's role will undoubtedly play a crucial part in enhancing the group's communication strategies across these diverse entities.Acknowledging the significance of her new role, Chhabra expressed her excitement at being part of such a renowned conglomerate. Her track record of excellence and dedication in her previous position underscores her readiness to take on this new challenge and contribute to the continued success of the CK Birla Group.

Ogilvy PR has appointed James Baldwin to lead its influencer marketing efforts across the Asia-Pacific region. Based in Singapore, Baldwin will oversee the agency's influencer offerings, including developing go-to-market strategies, strengthening their capabilities, driving business growth and innovation, and delivering top-notch influencer campaigns.Baldwin brings a wealth of experience to the role, having joined Ogilvy in 2019 and playing a key role in building the agency's influencer proposition. Most recently, he served as Business Director and B2B Influence Lead for Ogilvy UK, where he spearheaded the launch and global expansion of their B2B influencer services.Under Baldwin's leadership, Ogilvy's influencer team garnered recognition across multiple markets, crafting award-winning campaigns for industry giants like Coca-Cola, Unilever, British Airways, Samsung, and the Olympic Games. He also significantly contributed to Ogilvy's annual Influencer Trends report, a valuable resource within the industry.With over a decade of experience in B2B and influencer marketing, Baldwin previously held the position of Client Director at Euromoney Institutional Investor. In his new role, he will report to both Rahul Titus, Ogilvy's Global Head of Influence, and Emily Poon, President of Ogilvy PR in Asia-Pacific."James' strategic leadership in influencer marketing reinforces our commitment to the creator economy and its growing importance," said Titus.Excited about the opportunities in Asia-Pacific, Baldwin acknowledges the region's thriving social media landscape, diverse cultures, and strong sense of community as a breeding ground for innovative influencer marketing strategies. "The chance to build world-class influencer marketing in this region is unmatched," he remarked.This announcement follows Ogilvy PR's Asia-Pacific operations being named Global Digital Agency of the Year and APAC Regional Consultancy of the Year at the prestigious 2023 SABRE Awards.

Nissan Motor Co., Ltd. today announced the following senior management appointment effective as of April 1, 2024:Dr. Lavanya Wadgaonkar, currently Vice President, Nissan Global Communications, will be promoted to Corporate Vice President and Chief Communications Officer. In this role, she will oversee all of Nissan’s communications activities in Japan and globally, elevating trust and reputation at a critical juncture as Nissan launches The Arc, its new business plan to drive value and strengthen competitiveness. She will also continue in her role as the global champion for DEI responsible for actively promoting a diverse, supportive, and inclusive workplace.She will report to Makoto Uchida, President and Chief Executive Officer (CEO).Dr. Wadgaonkar has over 28 years of international experience in strategic communications, public affairs, brand management, marketing, and sustainability. She previously led and developed the communications and external and government affairs functions for Nissan Asia & Oceania. Prior to joining Nissan in 2012 in India, Dr Wadgaonkar worked at printing company Lexmark, petrochemical conglomerate Reliance, and diversified power management company Eaton in various leadership roles in communications and marketing. Originally from Hyderabad in India, Dr Wadgaonkar holds a PhD, an MPhil, and a Masters degree from Osmania University.

The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has restructured its MENA Regional Board, a pivotal move aimed at fortifying strategic direction and industry representation in the MENA region.The MENA Regional Board serves as the guiding force behind PRCA MENA's initiatives, ensuring alignment with industry standards and fostering excellence in the field of public relations and communications. The restructured board brings together a diverse ensemble of esteemed industry leaders, poised to infuse their collective expertise and insights to propel the organisation to new heights. "We are delighted to unveil the restructuring of our MENA Regional Board, signifying our commitment to championing excellence and innovation in the public relations and communications landscape across the MENA region. The wealth of knowledge and experience brought forth by our board members will be instrumental in shaping the future trajectory of our organisation and advancing the profession as a whole,” remarked James Hewes, CEO of PRCA.The newly appointed members of the PRCA MENA Regional Board are:  Ahmad Itani, Founder & CEO, Cicero & Bernay Communication Consultancy. Chairman, PRCA MENA  Alexandre Beaulieu, Founder & CEO, TBWA DJAZ  Claire Micheletti, Founder & Joint Managing Director, Cosmopole Consultancy  Howard Kosky, CEO & Founder, Markettiers4DC  Ibrahim Al Mutawa, Co-founder and Managing Partner, Jummar PR  Imad Lahad, Managing Director, APCO Worldwide Dubai  John Rynehart, Managing Director, Seven Media  Joseph Nalloor, Discipline Lead - School of Communication, Murdoch University Dubai  Kamal Taibi, Founder & CEO, StratëusGroup  Khaled Alshehhi, Executive Director Marketing and Communications at UAE Government Media Office  Laureline Schwarz, Head of Global Corporate Communication, PR, Public Relations at Al-Futtaim Automotive  Louay Al Samarrai – Joint Managing Director, Co-Founder, Active (Digital. Marketing. Communications)  Natalie Amos, Managing Director - Lifestyle MENA at Four Agency  Natasha Hatherall-Shawe, Founder and CEO, TishTash Communications  Nick Sandham, Vice President, Corporate Communications, Alshaya Group  Petra B Spanko, Regional Director, Katch International  Samantha Bartel, CEO & Managing Partner, Instinctif Partners MENAThese professionals bring a rich tapestry of experiences and expertise to their roles, representing a diverse array of sectors and perspectives within the communications industry.

Lauren Payne-McLeod, currently based in London, is embarking on a new chapter as she relocates to New York to assume the role of Fight or Flight's inaugural Head of Strategy and Creative for North America.In her new capacity, Payne-McLeod will oversee the strategic and creative direction of the team's accounts, ensuring the delivery of high-quality insights while nurturing existing client relationships and spearheading the expansion of new business endeavors. Additionally, she will play a pivotal role within the North America leadership team.Having dedicated the past three years to Fight or Flight in London, Payne-McLeod has held various positions, culminating in her most recent role as Director of Strategy and Creative at the firm's headquarters. Prior to her tenure at FoF, she contributed her expertise to Teneo, also in London.This transition marks a significant milestone for Fight or Flight, which initiated its expansion into North America approximately 18 months ago. Bolstered by key appointments, such as US Chair Tim Fry, a seasoned professional from Weber Shandwick, the agency has experienced notable growth, securing a series of clients and multi-market projects. Notably, this quarter saw the addition of Atera, an AI-driven IT management platform, to Fight or Flight's esteemed clientele.

Shreya Mehta of Discord has joined the tech giant Microsoft as their Senior Manager - Corporate Communications. Announcing her movement on LinkedIn she said: “I’m happy to share that I’m starting a new position as Senior Manager - Corporate Communications at Microsoft! I arrive at the world's biggest tech company as its pushing the boundaries of what artificial intelligence can achieve, every day. And I couldn't be more excited to shape the company's PR strategy alongside an exceptionally talented team - hat tip to our comms chief in Asia Lauren Myers-Cavanagh and in India-South Asia Pallavi Walia. This is more than just a career move — it's a milestone after a challenging year that brought about personal growth and some much-needed learnings. I also owe a huge debt of gratitude to all my mentors, friends and family for their unwavering faith in me. Cheers to change, growth and new lessons.”Prior to this, she was associated with BCW Global as Associate Director and Policy & Corporate Communications Manager at Twitter.

Bibi Hilton, a highly respected figure in the PR world, is rejoining the agency scene as Chief Client Officer for Global Markets at Ketchum.Hilton boasts an impressive career, having spent 13 years as Managing Director of Golin London before moving to IPG, the parent company, as Global Engagement Director on the Unilever account. In 2020, she transitioned to the social enterprise sector, leading Creative Access as Communications Director and ultimately becoming CEO in 2022. Hilton also served as President of the Women in PR network from 2018 to 2021.At Ketchum, Hilton will oversee client experience across all markets outside the US. A key focus will be ensuring Diversity, Equity, and Inclusion (DEI) remains a core aspect of the agency's client service.Jo-ann Robertson, Ketchum's Global Markets CEO, expressed her admiration for Hilton, citing both her past accomplishments and their shared commitment to DEI. Robertson highlighted the importance of integrating DEI into client experience, stating, "There was really only one person for the job." She praised Hilton's ability to build strong relationships and her commitment to listening to clients' needs.Hilton's arrival coincides with the upcoming appointment of Ruth Allchurch as Ketchum's UK CEO in April. Robertson emphasized the collaboration between them, stating, "…she and Ruth will be spending a lot of time together to make sure we are elevating client experience in our biggest market."Motivated by a desire to innovate and elevate client service, Hilton expressed her excitement about rejoining the PR industry at Ketchum. She highlighted the agency's shared values and her admiration for Robertson's leadership in DEI. Hilton plans to focus on "heightening our clients' experience and innovate," fostering collaboration across markets, and challenging industry norms. She also emphasized her commitment to building diverse teams that drive client growth.Hilton's appointment comes after the recent departure of Ketchum's UK Chief Client Officer, Alicia Solanki, to Team Lewis. This new role marks the first of two Chief Client Officer positions for Ketchum, with Robertson planning to appoint a US counterpart soon.

Geolife Agritech Pvt Ltd, a leading player in the bio-inputs segment with a distinguished presence in over 30 countries and a legacy spanning decades, has announced the appointment of Ravi Kshirsagar as Vice President of Corporate Affairs & Strategy. This strategic move underscores Geolife's commitment to fortifying its leadership team with seasoned professionals as it continues its pioneering work in leveraging non-technology solutions in agriculture, particularly through its Balance Complete Nutrition Package (BCNP) offerings.With nearly 17 years of extensive experience in corporate affairs, public policy, and government relations, Ravi Kshirsagar brings a wealth of knowledge and insight to his new role. His profound understanding of the agricultural landscape coupled with his robust network spanning CXOs, government officials, and media circles positions him as a valuable asset to Geolife's strategic initiatives.Kshirsagar is an alumnus of the prestigious Indian Institute of Technology (IIT) Kharagpur, where he honed his Master of Technology (M.Tech) and holds an Executive MBA in International Business from the esteemed Indian Institute of Foreign Trade (IIFT) Delhi.In his new capacity, Kshirsagar will play a pivotal role in shaping Geolife's corporate partnerships, association with Foundation/ NGOs and spearheading new initiatives aimed at driving sustainable growth and enhancing the brand value of the company. His appointment underscores Geolife's unwavering commitment to nurturing top-tier talent and harnessing expertise to propel its mission of revolutionizing agriculture through holistic solutions.Speaking on his appointment, Ravi Kshirsagar expressed his enthusiasm, stating, "I am delighted to join Geolife Agritech at such a pivotal juncture in its journey. I look forward to contributing to its growth trajectory by leveraging my experience and insights to strategic partnership.Geolife Agritech's decision to appoint Ravi Kshirsagar underscores its dedication to fostering excellence and innovation in the agricultural sector, as it continues to cement its position as a frontrunner in delivering cutting-edge solutions for global agricultural challenges.

Zeno Health, India’s leading omni-channel platform for quality and affordable generic medicines, has appointed K2 Communications Pvt. Ltd. as its integrated communication partner. The legacy firm has been instrumental in announcing the brand’s successful securement of $25 million in Series C funding last month. Commenting on the partnership, Kush Jain, Head of Growth at Zeno Health, stated, “Zeno Health has been in search of a trusted partner with a proven track record in our niche to initiate our communication journey. K2 Communications is renowned and respected for their innovative and out-of-the-box ideas. They also have a dedicated vertical team for health care sector and this works in our favor. Moreover, the healthcare sector, and especially the pharmaceutical market in India, is poised for a revolution in the coming years. We believe this is the opportune moment to accelerate our efforts in educating the masses about generic medicine. K2’s approach aligns with our objectives, and we are delighted to have them on board. We are confident that our shared vision of democratizing healthcare in India will soon become a reality.” In this new collaboration, K2 Communications will collaborate closely with Zeno Health’s Corporate Communications and Marketing team to implement comprehensive strategies aimed at enhancing the company’s brand positioning within the healthcare and pharmaceutical sectors in India. Shiv Shankar Devaraaj, Founder and CEO of K2 Communications, commented, “While K2 Communications caters to various segments, it also specializes in healthcare and its ancillary sectors. In addition, we have a fully functional and adept Mumbai branch to cater to clients in the region. We have a legacy of 21 years and most of our clients have been with us since the beginning. We are grateful to Siddharth Gadia, CEO and Co-Founder and Mr. Girish Agrawal, Founder of Zeno Health for reposing their faith in us. We are committed to seeing them achieve their goals using grounded PR narratives that will sync with the pulse of all stakeholders.”