Arpit Garg has taken charge as President, Weber Shandwick India, and Head of Weber Advisory India at The Weber Shandwick Collective, effective January 2026. He will be based in Mumbai.Garg joins from Adfactors PR, where he served as Senior Vice President and co-led the Strategic Communications Group. During his tenure, he worked on reputation and advisory mandates across sectors including telecom, technology, e-commerce, infrastructure, and media and entertainment, and contributed to the group’s growth and client expansion.Prior to Adfactors PR, Garg held senior leadership roles at Genesis BCW, where he led corporate and financial communications across multiple markets, and earlier at Siemens Ltd. as South Asia Cluster Communication Lead for Energy.With over two decades of experience in strategic communications, Garg will now lead Weber Shandwick’s India operations and advisory practice.

L&T Realty has appointed Bishnupriya Narayan as its Head of Communications. Narayan brings extensive experience in corporate communications, reputation management, and ESG strategy, having worked across leading organizations in India and abroad.Prior to joining L&T Realty, Narayan served as Vice President and Head of Corporate Communications and CSR at Akasa Air. During her tenure, she led the company’s strategic communications programs, managed reputation initiatives, and drove ESG strategy, including the organization’s readiness for CORSIA compliance. She was part of Akasa Air’s leadership and employee relations teams and played a key role in the airline’s launch in India and its international operations.Narayan has also held leadership roles at Dream Sports as AVP of Corporate Communications and PR, and at Publicis Groupe in multiple senior positions including Vice President and Associate Vice President at MSL. Her earlier career includes roles with Dentsu Creative Public Relations, Burson, Singapore Tourism Board, Hill+Knowlton Strategies, and Genesis BCW, where she handled brand and corporate communications for a variety of sectors.With expertise spanning brand management, internal communications, executive thought leadership, and ESG communications, Narayan has consistently worked to enhance organizational reputation and engagement through creative storytelling, data-led approaches, and media innovation.At L&T Realty, she will oversee communications strategy, corporate reputation, and stakeholder engagement, building on her track record of driving strategic, high-impact communications initiatives across industries.Narayan’s appointment reflects L&T Realty’s focus on strengthening its communications framework and aligning corporate messaging with business objectives and stakeholder expectations.

Sshivam K Jhha has joined Evoc Communications Consulting as an Associate Consultant, marking a new step in his growing career in public relations and communications.Based in Gurugram, Jhha brings hands-on experience across social media, public relations, and brand strategy. At Evoc Communications Consulting, his role focuses on storytelling, media engagement, and shaping narratives for brands across sectors including technology, fintech, architecture, lifestyle, fashion, and healthcare.Jhha holds a Master of Arts in Journalism and has previously worked with agencies such as Scroll Mantra Private Limited, GreyMatters Communications & Consulting, and The Mavericks. His experience spans media relations, content creation, social media management, and visual communication, along with freelance and internship roles that have contributed to his practical understanding of the communications landscape.With a background that blends strategy, creativity, and execution, Jhha’s appointment strengthens Evoc Communications Consulting’s consulting team as it continues to support brands in building visibility and relevance through strategic communications.

Aditi Chada has concluded her five-year stint with Prime Video and Amazon MGM Studios India, marking the end of a significant chapter in her communications career.Chada most recently served as Head of Communications for Prime Video and Amazon MGM Studios India, a role she assumed in June 2024. Prior to this, she led content publicity for Prime Video India between June 2023 and June 2024, and earlier worked as PR Manager for the platform from January 2021 to June 2023. Across these roles, she was closely involved in shaping the brand’s communications strategy and supporting its growth and visibility in the Indian market.During her tenure, Chada worked alongside cross-functional teams and communications colleagues across markets, contributing to the positioning and promotion of Prime Video and Amazon MGM Studios’ content and brand initiatives in India. Her journey spanned multiple leadership phases within the organisation, reflecting a progression across publicity and corporate communications responsibilities.In a LinkedIn post announcing her departure, Chada expressed gratitude for the opportunities, collaborations, and professional learnings gained during her time at Prime Video and Amazon MGM Studios. She acknowledged the support of leadership, managers, and her team, highlighting the collaborative environment that defined her experience at the company.Chada’s association with Prime Video and Amazon MGM Studios lasted just over five years. She has indicated that she will be stepping into a new role shortly, though no further details about her next professional move have been disclosed at this time.

PR Professionals (PRP), Has announced the appointment of Rohit Sharma as Vice President – Client Relations and Content. Rohit brings over 22 years of diverse experience spanning public relations, corporate communications, content management, corporate social responsibility, reputation and brand management, sales and marketing, as well as global stakeholder and media relations.A Mechanical Engineer from Birla Institute of Technology, Mesra, Ranchi, and a Gold Medallist in Master's in International Business from Amity University, Rohit Sharma combines strong analytical skills with a nuanced understanding of complex business dynamics. His expertise lies in designing and executing strategic interventions that drive organizational growth and communication impact. Over his career, he has held senior roles with prominent national and international organizations, including Bharti Realty Limited (now Bharti Real Estate), Uflex Limited, Thermax Limited, Sharaf Trading LLC (Dubai), Global March Against Child Labour (Office of Nobel Peace Laureate Mr. Kailash Satyarthi), and Viviid Emissions Reductions Universal Private Limited.At PR Professionals, Rohit will lead the Client Relations and Content verticals, further strengthening the agency’s position as a fully integrated communications enabler for clients across infrastructure, education, climate action, governance, and consumer sectors.Commenting on the appointment, Dr. Sarvesh Tiwari, Founder and Managing Director of PR Professionals, said: "As we grow from strength to strength, catering to diverse sectors, we remain committed to delighting our clients with bespoke communication solutions. Rohit’s cross-sectoral experience and proven expertise in designing and implementing holistic communication strategies will be instrumental in PRP’s pursuit of operational excellence, ensuring our clients’ interests are always at the forefront."PR Professionals continues to strengthen its pan-India leadership as part of its strategic expansion roadmap. Over the past year, the firm has onboarded senior industry professionals across key markets, including Delhi NCR, Mumbai, Lucknow, Patna, and Vijayawada, significantly enhancing its capabilities across public relations, digital communications, and video production. In 2025 alone, PR Professionals added nearly 60 professionals nationwide, taking their total team strength to 250. During the year, the firm also partnered with 75 new brands across sectors. Upon his appointment as Vice President – Client Relations and Content, Rohit Sharma said, "I strongly believe that every product, service, thought, idea, or proposition has a unique story. How effectively and impeccably that story is communicated to relevant stakeholders is the skill I have honed over two decades across sectors such as Engineering, Retail, Real Estate, Climate Action, Sustainable Development, Ethical Value Chains, Human Rights, Education, Packaging, and Environmental Commodity Management. Upholding the ethos of PR Professionals, I am committed to elevating the 'wow' factor for our esteemed clients through impactful and strategic communication."

Chandan Mukherji has stepped down from his role as Head – Strategy and Marketing Communications at Nestlé, marking the end of a long association with the company.Mukherji spent over two decades with Nestlé, working across Nestlé India and at a global level with Nestlé S.A. During his tenure, he was associated with a wide range of brands spanning premium, mainstream, and challenger segments. His career at Nestlé included extensive global exposure, with experience across multiple markets and responsibilities linked to consumer centricity, insights, analytics, and business strategy.Before his most recent role in India, Mukherji served as Global Head of Consumer & Marketplace Insights, based in Switzerland, where he worked across international markets and business contexts. In his role as Director, Strategy and Marketing Communications at Nestlé India, he focused on translating consumer understanding into brand value and overseeing the stewardship of brands that form part of everyday consumption for millions.Prior to joining Nestlé, Mukherji worked with Hindustan Unilever Limited, where he held roles in consumer insights and brand management. His career reflects long-term experience across strategy, marketing, and consumer understanding within large multinational organisations.

Anukriti Malik has taken on the role of Corporate Communication and Social Media Lead at RPSG Lifestyle Media. In her new position, she will be responsible for shaping the organisation’s corporate communication framework and overseeing its social media strategy.RPSG Lifestyle Media houses premium global and Indian media titles including Esquire India, The Hollywood Reporter India, Robb Report India, and Manifest. Malik’s role focuses on defining the parent brand’s narrative, strengthening leadership visibility, and ensuring consistency in communication as the media portfolio continues to grow.Prior to joining RPSG Lifestyle Media, Malik served as Senior Executive, Regional Social Media – Growth at BurdaLuxury, where she worked across multiple international markets, including India and Southeast Asia. She was involved in social media audits, performance reporting, growth strategy development, and optimisation across platforms.Earlier, she was associated with Condé Nast India as Social Media Senior Associate for Condé Nast Traveller India, where she led platform expansion, audience growth initiatives, influencer collaborations, and event-led digital campaigns. Her experience also includes leadership roles at Newslaundry, where she handled social media growth, analytics, and campaign execution across platforms.Malik’s professional background spans social media strategy, content planning, analytics, community engagement, and digital growth across media and publishing organisations.

Harsh Sheth has stepped into a new role as Associate Vice President at MSL India. He shared the update through a professional announcement, marking a progression in his career with the communications consultancy.Sheth has been associated with MSL India for over four years. Prior to his current role, he served as Group Head from October 2023 to November 2025, and earlier as Associate Director between November 2021 and October 2023. His earlier stint with the organisation also includes a role as Manager from January 2015 to November 2017.Over the years, Sheth has built experience across corporate communications, particularly in healthcare and pharmaceutical sectors. His professional background includes roles at SPAG, Roche, Glenmark Pharmaceuticals, Adfactors PR, Prime Communiqué, and Viraat Technology Labs. His work has spanned internal and external communications, corporate reputation management, crisis communications, media relations, and strategic counsel.In his new role at MSL India, Sheth continues his association with the firm, building on the learnings and responsibilities accumulated through his previous positions.

TOD, the sports and entertainment streaming platform owned by beIN MEDIA GROUP, has appointed Golin MENA as its regional public relations partner following a competitive multi-agency pitch.Under the mandate, Golin MENA will handle both corporate and consumer communications for TOD across key markets including the GCC, Egypt, North Africa and the Levant. The scope of work includes earned media strategy, strategic narrative development and creative campaign execution to support TOD’s sports and entertainment portfolio.The appointment comes at a time when TOD has a pipeline of regional sporting tournaments, original content and market expansion initiatives planned for 2026.Commenting on the appointment, Stephen Worsley, Regional Managing Director at Golin MENA, said, “TOD is one of the most dynamic platforms in the region, reshaping how audiences consume world-class sport and entertainment. Winning this mandate reflects our team’s ability to deliver culturally resonant, earned-first storytelling and to support brands operating at speed and scale. We look forward to partnering with TOD during a period of rapid evolution in the regional streaming landscape.”To deliver the mandate, Golin MENA will deploy an integrated, cross-market team spanning its GCC and North Africa operations, with a focus on consistent execution across regions.The appointment adds to Golin MENA’s portfolio across media, technology, entertainment and sports in the region.

PRCO Group has been appointed to lead communications for the launch of W Riyadh – KAFD, marking the debut of the W Hotels brand in Saudi Arabia. The property is located within Riyadh’s King Abdullah Financial District (KAFD).The appointment covers integrated communications and media relations across the GCC, supporting the hotel’s pre opening and launch phases. PRCO Group’s remit includes strategic storytelling, executive profiling and brand positioning to introduce the hotel and W Hotels’ refreshed global identity to regional audiences.W Riyadh – KAFD is positioned as a landmark opening for the region, combining expressive architecture, interior design, and a culinary and social offering aligned with the brand’s global focus on design, music, culture and wellness.The launch of W Riyadh – KAFD forms part of W Hotels’ international expansion and represents the brand’s entry into the Saudi Arabian market.PRCO Group will work closely with the W Riyadh – KAFD team in the lead up to the hotel’s opening in 2026, supporting communications around upcoming experiences, design elements, dining concepts and programming.

Boeing has made a senior appointment within its government affairs function, hiring from a UK based communications agency.The individual joins the aerospace company from Luther Pendragon, where they previously served as an associate director. The move marks a shift from an agency role to an in house position at Boeing.Details regarding the executive’s specific designation, responsibilities and scope of work at Boeing have not been disclosed.The appointment reflects Boeing’s continued focus on strengthening its government affairs capabilities.

Golin MENA has been appointed as the regional PR partner for TOD, the MENA’s leading sports and entertainment streaming platform by beIN MEDIA GROUP, following a competitive pitch.The mandate covers corporate and consumer communications across the GCC, Egypt, North Africa, and Levant regions, with Golin MENA leading earned media, strategic storytelling, and creative campaign development for the sports and entertainment portfolio of TOD. The partnership comes at a high-growth moment for the platform, with major regional tournaments, original productions, and market expansions planned for 2026. Stephen Worsley, Regional Managing Director at Golin MENA, said: “TOD is one of the most dynamic platforms in the region, reshaping how audiences consume world-class sport and entertainment. Winning this mandate is a big moment for us as it reflects our team’s instinct for culturally sharp, earned-first ideas and our ability to support brands operating at speed and scale. We’re excited to partner with TOD at a time when the region’s streaming landscape is evolving fast.”Golin MENA will deploy a cross-market team across the GCC and North Africa operations to support the communications goals for TOD. The win adds further momentum to Golin MENA’s regional growth, strengthening its presence in the media, tech, entertainment, and sports sectors.

Furless Permanent has appointed Ruder Finn to lead its communications for the brand’s entry into Saudi Arabia. The mandate includes public relations and influencer engagement to support the launch of its first location in Riyadh.Founded in the UAE, Furless Permanent operates specialised electrolysis centres and is expanding its footprint in the Middle East with its Saudi debut. Ruder Finn will manage communications around the brand’s market entry and local positioning.The expansion marks Furless Permanent’s first presence in the Kingdom, with its inaugural branch set to open at Faisaliah Mall in Riyadh. The facility will offer FDA-approved electrolysis services aimed at a broad range of skin tones and hair types.The appointment aligns with the brand’s wider regional growth plans as it enters the Saudi beauty and wellness market and introduces its permanent hair removal services to local consumers.

Stashfin, one of India’s leading digital lending and full-stack fintech platform, has appointed Nicole Fernandes as Lead – Corporate Communications & Public Relations, further strengthening its focus on brand governance, reputation management, and strategic storytelling as the company continues to scale in a rapidly evolving financial services environment.In her new role, Miss Fernandes will lead Stashfin’s end-to-end corporate communications mandate, spanning media relations, leadership positioning, brand narrative development, and stakeholder engagement. The appointment comes at a time when fintech companies are increasingly prioritising credibility, trust, and consistency in communication as the sector matures under greater public and regulatory scrutiny.Nicole Fernandes brings nearly a decade of experience across corporate communications, fintech PR, brand strategy, and editorial content, with a career that spans newsroom, agency leadership, consulting, and platform-side communications.Most recently, she was associated with Madison World (Madison PR), where she spent close to four years as a Senior Account Manager, managing the PR mandate for the news channels sector She served. She has been involved in shaping long-term narrative frameworks for brands across different sectors. Prior to joining Madison World, Fernandes served as Deputy Manager at Ketchum Sampark,  where she worked closely with senior leadership teams, where she drived the strategic media engagement for clients in the financial services sector. She later led fintech-focused communications as Fintech PR Band Lead at Wizikey, operating at the intersection of media intelligence and public relations to support data-led storytelling and media positioning for digital-first financial brands. In this role, she partnered with digital-first financial brands to drive data-led PR strategies, strengthen share of voice, and align communication outcomes with business objectives in a competitive media environment.She has also worked as a Public Relations Consultant, managing mandates across finance, food, hospitality, and corporate sectors, gaining hands-on experience in brand positioning, media outreach, and stakeholder communication across diverse industries.Miss Fernandes’ professional foundation lies in journalism and content. She began her career as a New Media Sub-Editor with Deccan Chronicle Holdings, where she worked on digital news operations and editorial curation. She was also an integral part of Yahoo Finance as a Content Coordinator, focusing on finance and technology content in her initial part of her career—an experience that gave her direct exposure to newsroom priorities, editorial judgement, and financial storytelling.This strong editorial grounding continues to inform her approach to corporate communications, particularly in understanding how business and financial narratives are evaluated, framed, and amplified by media. At Stashfin, Miss Fernandes is expected to play a key role in shaping the company’s corporate voice and leadership narrative, supporting conversations around responsible digital lending, technology-led trust, financial inclusion, while ensuring alignment across earned media and brand touchpoints.The appointment reflects a broader shift within India’s fintech ecosystem, where companies are increasingly investing in senior communications leadership to build long-term institutional credibility and sustainable brand equity, beyond short-term visibility.

StickyGinger has been appointed as the public relations agency for Dubai Autodrome, taking on responsibility for communications across the venue’s upcoming season.Under the appointment, the GCC-headquartered creative communications agency will manage all public relations activity for the motorsport and entertainment destination. The scope of work includes support for major motorsport events, the wider entertainment calendar, and the promotion of new experiences, while reinforcing Dubai Autodrome’s positioning as a motorsport and lifestyle destination.Dubai Autodrome operates as a subsidiary of Union Properties and hosts a range of international race series, track days, driving experiences, and community-focused activities. Its year-round offering includes race championships, karting, and experiences for families and corporate groups.As part of the partnership, StickyGinger will work to strengthen the venue’s profile among diverse audiences, including motorsport enthusiasts, families, and corporate groups, while supporting its visibility as a location for international racing events.The appointment adds to StickyGinger’s work within the automotive and mobility sector across the Middle East, alongside its broader lifestyle communications portfolio across the MENA+ region.Lucy Freeman, co-founder of StickyGinger, said the agency was pleased to be selected as Dubai Autodrome’s PR partner and noted that the collaboration reflects the agency’s experience in automotive culture and destination-led communications.

Shawn Xavier has joined V360 Group as Group Account Director. He shared the update on LinkedIn, confirming that he took on the role in November 2025.In his new position, Xavier will focus on strategic communications, brand reputation, strategy and business development, and will work closely with teams and clients to deliver insight-led work.Prior to joining V360 Group, Xavier was associated with MSLGROUP India for over a decade. Most recently, he served as Group Head from July 2023 to December 2025. During his tenure at MSLGROUP, he held multiple roles including Associate Director, Senior Manager, Manager, Senior Executive, Account Executive and Account Associate.Xavier is based in Mumbai, Maharashtra, and brings extensive experience across strategic communications and brand reputation management.

One Plus One Communications has promoted two members of its team, Hannah Kronast and Rosalie Basham. Kronast has been promoted to account director, while Basham has been elevated to senior account manager.Both practitioners contributed to a strong year for the independently owned agency, which was recognised as New Zealand Large PR Consultancy of the Year by PRINZ and Asia-Pacific Boutique Agency of the Year by Campaign Asia.Kronast and Basham have worked together within the same team and played key roles in delivering campaigns for clients including 2degrees and RMHC, contributing to the agency’s award-winning work.The promotions come at the end of a year marked by industry recognition and business growth for One Plus One Communications.

Bata India, one of the country’s most trusted and iconic footwear brands, has partnered with One Source, a leading integrated marketing consultancy, to enhance its corporate communication, strengthen leadership visibility, and drive strategic reputation-building across stakeholders. The collaboration will focus on sharpening Bata’s corporate narrative, highlighting its transformation journey, and reinforcing its leadership in India’s evolving retail landscape.With a legacy of over 90 years in India, Bata continues to innovate across product design, modern retail formats, digital integration, and customer experience. The company’s renewed focus on youth-led branding, omnichannel expansion, and product diversification is setting the pace for the next phase of growth in the footwear and lifestyle sector.“Bata India is undergoing an exciting transformation across Product design, retail experience, and consumer engagement. As we expand our footprint and evolve our brand, strategic and consistent communication becomes vital. Our partnership with One Source will help us shape a cohesive corporate narrative and deepen engagement with the media, customers, and industry stakeholders,” said Badri Beriwal, Chief Strategy and Business Development Officer, Bata India.Sandeep Rao, Managing Director, One Source said, “Bata is a brand that commands trust and affection across generations. We are honoured to support their strategic communication goals at such a pivotal time in their growth journey. Our focus will be on strengthening Bata’s reputation through thoughtful storytelling, leadership visibility, and a sharp corporate narrative aligned with their evolving brand priorities”. One Source has offices across Delhi, Mumbai and Bangalore which service Indian and global market leaders across BFSI, construction, manufacturing, plastics & packaging, business consulting, ICT, the start-up space and more. 

Storytellers 101 Communications, one of India’s leading public relations and communications agencies, has announced the elevation of Devendra Singh (Dev) as its Chief Operating Officer (COO). Dev has been associated with the agency for nearly a decade and has played a significant role in shaping its growth, culture, and client success over the years.In his new role, Dev will head the company’s Bandra office in Mumbai and oversee the overall operations of the company, bringing his deep understanding of the agency’s DNA to drive operational excellence, team leadership, and strategic execution. Having grown with Storytellers 101 from within, Dev is known for his strong grasp of the agency’s pulse and his hands-on approach to leadership.Over the years, Dev has worked across diverse domains including lifestyle, entertainment, social impact, and advertising & marketing, among others, managing a wide range of client mandates and communications initiatives. His balanced approach to strategy and execution, along with a collaborative leadership style, has established him as a dependable leader within the organization.Commenting on the elevation, Leon De Souza, Founder and CEO at Storytellers 101 Communications, said, “Dev’s journey with Storytellers has been truly inspiring. He has grown alongside the agency, consistently demonstrating ownership, integrity, and a sharp understanding of both our clients’ needs and our internal culture. As COO, Dev will play a critical role in strengthening our operations and building the next phase of growth for the agency.”Speaking on his new role, Devendra Singh said, “Storytellers 101 has been very close to my heart for nearly a decade. I am grateful for the trust placed in me and excited to take on this responsibility. I have seen the industry go through several highs and lows, and we have stayed resilient through every challenge. I intend to carry forward this legacy by building strong teams aligned with our culture, focused on long-term growth, and continuing to build brands and take them to the next level.”With this elevation, Storytellers 101 Communications strengthens its commitment to being a creatively driven, young and future ready PR organization.

Shreya Cheema has taken on a new role as Communications Manager, India at VisitBritain. The move follows a three-year stint at Outlook Traveller, where she most recently served as Associate Editor.During her time at Outlook Traveller, Cheema was involved in editorial production across print and digital platforms. Her work included commissioning and editing features, managing contributor relationships, and collaborating with tourism boards such as Germany Tourism, Tourism Australia, Spain Tourism Board, and Dubai Tourism. She also handled advertorial projects with brands including Mastercard India, Booking.com, Maruti Suzuki, and Panerai, and contributed to the relaunch of the Outlook Traveller digital platform.Before Outlook Traveller, Cheema worked across digital agencies and media organisations, including Wondrlab India, Ting, WATConsult, and Worldwide Media. Her experience spans editorial strategy, digital content, brand communication, and social media marketing.In her new role at VisitBritain, Cheema will be based in Mumbai and will oversee communications for the organisation’s India market.

Compass Communications has bagged the public relations mandate for Genovation Technological Solutions, a deep-tech company at the forefront of artificial intelligence and machine learning innovation.Founded in 2021, Genovation’s flagship platform, Mentis, is the subcontinent's first cost-effective, Made-in-India Agentic AI platform that is designed to transform enterprise decision-making with precision, explainability, and cost-efficiency. Genovation’s current clientele spans across sectors such as Manufacturing, Aerospace, Retail, Healthcare and Finance.As part of the mandate, Compass Communications will drive strategic communication, thought leadership and media visibility, for the company. The agency will also focus on highlighting Genovation’s original IP, R&D excellence, and leadership in building pioneering and privacy-first agentic AI solutions for enterprises.Speaking on the partnership, Anurita Das, Founder & CEO, Genovation, said:“At Genovation, we are developing AI models that are not only intelligent but also cost-effective, secure, and positively impact the businesses of our clients. Our belief is that AI, when built responsibly and deployed intelligently, has the power to reshape the way the world operates. We are very excited to partner with Compass Communications and their expertise and attention to detail stood out for us from the start. Their industry knowledge will be critical as we amplify our unique story and showcase our products.”Rohan Srinivasan, Co-Founder, at Compass Communications, added, “In a market where intelligent, autonomous systems are redefining efficiency and innovation, agentic AI stands at the forefront of this transformation. We are incredibly excited to partner with Genovation, a company that is at the cutting edge of innovation and who are building the future of autonomous AI.”Compass Communications, currently has a portfolio of over a dozen national and international clients across BFSI, Automotive, Technology, Education, Executive Search, Luxury, Consumer Tech, Real Estate and Healthcare. The agency currently works with clients across Delhi NCR, Bangalore, Kolkata and Chennai.

In order to meet the demands of its rapidly increasing portfolio and geographic footprints across India, PR Professionals (PRP), India’s leading integrated communications firm and the flagship of PRP Group, has strengthened its pan-India leadership by onboarding senior industry specialists across key markets, including Delhi NCR, Mumbai, Patna, and Vijayawada. These strategic hires of leaders with proven capabilities will fuel the growth across public relations, digital, and video production verticals. As part of this growth phase, PRP has added nearly 60 new professionals across 16 centres in India in the calendar year 2025.The key leadership appointments include Rajiv Sharma - AGM, Client Servicing & Media Relations, Patna. He joins PRP’s Patna office, bringing 25 years of experience in journalism. He was earlier associated with Dainik Jagran, overseeing media operations across 17 districts in Bihar and Uttar Pradesh. An alumnus of Banaras Hindu University, he brings strong editorial insights, regional expertise, and a deep understanding of local media ecosystems.Dr. Gunna Karthik, as Project Lead, Vijayawada, Dr. Karthik, who holds a doctorate in Visual Communication from Andhra University, brings over 15 years of experience in media and public relations. His expertise spans visual storytelling, stakeholder engagement, and integrated project management. He will play a key role in strengthening the agency’s presence in Andhra Pradesh and the southern region. Ranjit Kumar Singh, General Manager, HQ (Gurugram). With two decades of experience across leading media houses such as India Today Group, Dainik Bhaskar, and Amar Ujala, Ranjit Kumar Singh joins PRP’s headquarters as General Manager. An alumnus of the Indian Institute of Mass Communication (IIMC), he brings strategic leadership capabilities that will drive client servicing and media excellence across national mandates.Sapana Yengua joins as Account Director – Mumbai with over 16 years of experience in corporate communications, brand strategy, content, and strategic media relations. She has worked across diverse sectors, including Education, BFSI, Healthcare, Manufacturing, Real Estate, and FinTech, delivering impactful PR and crisis management programs for leading brands. Sapana has previously worked with Adfactors PR, Concept PR, and Madison Public Relations and brings strong expertise in client servicing and new business growth.Dr Sarvesh Tiwari, Founder & Managing Director, shared, “I am delighted to welcome our new leaders to the PR Professionals family. Each of them brings deep expertise, strong regional insight, and an impressive track record of work. The year 2025 has been a period of exponential growth for PRP both in scale and capability, and these strategic appointments further fuel our momentum. As we continue to expand across geographies and service verticals, we remain committed to building a future-ready organization powered by exceptional talent and trusted by our clients.” Earlier this year, PRP also announced the appointment of Mayank Gaur as Creative Director, marking a significant boost to its creative and integrated communication capabilities. With over 30 years of experience, Mayank is a seasoned brand strategist, filmmaker, author, and creative leader who has worked with marquee brands including JK Cement, GAIL, Denver, Incredible India, Arunachal Pradesh Tourism, Sarovar Hotels, and more. He has led award-winning campaigns, including the iconic Chhutkau Painter and Phodu aur Jodu TVCs for JK Wall Putty. He has produced over 100 corporate films and documentaries for national and global organizations.PR Professionals has emerged as a leading player in the integrated communications space, with some of India's leading organizations trusting it with their integrated communications mandate.

Eesha Maheshwari has joined K Raheja Corp as Assistant Manager – Corporate Communications. In her new role, Maheshwari will oversee a range of corporate communications functions, including external storytelling, internal communications, employer branding, CSR initiatives, and social presence management.Prior to joining K Raheja Corp, Maheshwari worked with JioStar as Assistant Manager – Corporate Communications, handling communication strategies for the Mumbai region. She also served as Senior Executive at Viacom18 Media Pvt. Ltd., managing corporate communications across entertainment clusters and campaigns, and contributed to ShareChat as Associate – Communications.Maheshwari began her career with Avian WE, holding positions from Account Executive to Senior Account Executive, before gaining experience in marketing and communications through roles at Shree Krishnam Jewellery, Eight Thousand Miles, Dot 'N' Dash Graphics, and The Srajan – India.Throughout her career, she has worked on PR strategy, content development, media relations, event management, influencer engagement, and brand strategy across sectors including entertainment, digital media, and corporate communications.Her appointment at K Raheja Corp marks a transition from the fast-paced entertainment industry to corporate communications in the real estate and infrastructure sector, bringing her diverse experience to a new organizational environment.

Nileema Mandal has stepped into a new role as Head of Public Relations at Nadiadwala Grandson Entertainment. She announced the move on LinkedIn, marking the start of this position in December 2025.Mandal brings nearly eight years of experience from Universal Communications, where she worked across Bollywood and Hollywood projects as well as independent talent. Her tenure there included roles as Public Relations Manager and Senior PR Manager, handling campaigns, talent relations, media strategy, screenings, city tours, digital promotions, crisis management and national media outreach. Her client and project portfolio covered actors, studios, and films across genres, along with major titles such as Brahmastra Part One: Shiva, Bhediya, Angrezi Medium, Manikarnika, Roohi, Dasvi, Street Dancer 3D, Khuda Haafiz and several Hollywood releases.Before Universal Communications, Mandal worked with Weber Shandwick, where she managed PR and communication for shows on Colors. Her responsibilities included planning PR strategy, managing talent and crisis situations, driving publicity, pitching stories and supporting brand visibility.She previously worked with MSLGROUP, handling PR for shows on Star Bharat and Life OK. Her work covered launch strategies, logistics for press events, promotions across cities, brand tie ups, media relations, competitor scanning and campaign planning. Her performance included leading the PR for the channel’s non fiction show Om Shanti Om.Her early experience spans roles at Wooplr, Purple Squirrel Eduventures, Vidyasagar Learning and Wickedleak, covering social media campaigns, market research, business development and PR representation.Mandal’s appointment marks her return to Nadiadwala Grandson Entertainment in a leadership capacity after years of handling communication for the company’s projects through agency partnerships.

Shashwat Varma has stepped into the role of Head of Brand Communication Media at BMW India, returning to the automaker after a gap. He previously worked with the BMW Group from 2020 to 2022, managing press and corporate affairs as well as retail and experiential marketing communication.Before this move, he was at William Grant & Sons, where he handled brand marketing for Monkey Shoulder Whisky and Hendrick’s Gin.

Diana Monteiro has taken on a new chapter in her career, joining Hinduja Group Limited as Vice President – Branding & Communications. Sharing the update, she said she is “thrilled” to be part of the multi-billion-dollar conglomerate, which carries a 111-year legacy across sectors such as automotive, banking and finance, healthcare, media and entertainment, real estate, infrastructure, and energy in more than 100 countries.In her new role, Monteiro will lead reputation management and brand-building initiatives for the Group. She said she looks forward to shaping how the organisation connects with its stakeholders, communities, and global audiences. “As I embark on this new chapter, I look forward to collaborating and partnering with the best to build strategies that reflect the Group’s values and vision,” she shared.Monteiro brings close to a decade of senior communications and brand leadership experience. Most recently, she served as Vice President – Corporate Communications & Branding at Star Health and Allied Insurance, where she worked from February 2024 to December 2025, crafting communication strategy and strengthening the brand’s industry position.Before that, she was Chief Brand Storyteller at Shriram Finance Limited and Shriram Housing Finance for almost three years, focusing on digital marketing and brand storytelling. Earlier roles include Head of Public Relations & GM IR & CSR at Magma Fincorp (now Poonawalla Fincorp) and Associate Director – Corporate Communications & Investor Relations at Fitch Ratings, where she managed investor relations and marcom functions.Monteiro is currently based in Mumbai in her new role with Hinduja Group.

Ember Cookware, has appointed Communicate India (CI), one of the country’s leading integrated communications consultancies, as its Public Relations partner. This collaboration marks a pivotal step in Ember’s mission to bring clean, high-performance cookware to every Indian home and spark meaningful conversations about wellness, food, and lifestyle.With its proprietary Arcilla™ ceramic coating and Thermoclad™ technology, Ember has redefined how India cooks, offering toxin-free, high-performance, and beautifully designed cookware that is accessible rather than aspirational luxury. As Ember expands beyond metros into diverse regions and audiences, Communicate India’s deep understanding of India’s cultural and regional landscape will help the brand scale its voice and connect authentically with changemakers, creators, and households across the country.Siddharth Gadodia, Co-Founder & CEO, Ember Cookware, said:“India’s appetite for wellness-focused, high-quality kitchenware is growing rapidly, and Ember is proud to be at the forefront of this clean-kitchen movement. We’re not just building products; we’re shaping conversations about how India cooks and eats. Communicate India’s expertise in lifestyle and consumer brands, coupled with their ability to craft culturally resonant narratives across diverse audiences, makes them the ideal partner to amplify our mission and take our story nationwide.”Himanshi Tandon, Co-Founder & CMO, Ember Cookware, added:“Our goal has always been to make clean, high-performance cookware desirable and accessible for Indian households, from big cities to smaller towns. With their pulse on India’s evolving consumer landscape and a track record of shaping conversations for lifestyle brands, Communicate India will help us educate consumers on the benefits of toxin-free cooking and further position Ember as India’s go-to brand for modern, design-led kitchens.”Akshaara Lalwani, Founder & CEO, Communicate India, said:“Ember is a rare brand that combines form, function, and a genuine purpose. In just a short time, it has earned immense organic love and is already driving a cultural shift toward clean cooking. We’re inspired by Ember’s global outlook and its commitment to innovating for India, from its Innovation Lab to its strong industry backers. Our role will be to take this powerful voice to scale, build real conversations with the people shaping culture across the country, and help cement Ember’s position as a movement rather than just a cookware brand.”This partnership comes at a time when India’s premium cookware segment is undergoing a transformation, fuelled by rising home cooking, a heightened focus on wellness, and global culinary trends. With Communicate India’s expertise and Ember’s innovation-led approach, the collaboration aims to create high-impact campaigns that transcend luxury categories and resonate with a diverse spectrum of Indian consumers, from creative professionals to families building their first kitchen.

Allison Worldwide, part of Stagwell, hasbased in London and will oversee the agency’s operations across the region. His responsibilities include strengthening its regional presence and supporting clients at the executive level, along with developing capabilities in reputation management, stakeholder engagement, crisis communications, influencer work, analytics and marketing. He will report to Allison Global CEO Jonathan Heit.Lucas previously served as UK CEO at Hotwire and has held senior roles at Edelman, Ogilvy and Teneo. His client experience includes work with Meta, FedEx, McDonalds, Coca-Cola and Disney. Before entering consultancy, he worked as a journalist and producer at Sky News and the BBC. He has been listed in PRWeek’s PowerBook for the past seven years.Ray Day, executive chair of Allison Worldwide and vice chair at Stagwell, stated that Lucas’ appointment reflects the agency’s focus on strengthening its leadership and regional growth.Lucas said he is looking forward to working across the agency’s European teams and contributing to its future direction.Allison Worldwide is a communications agency offering global services in PR, influencer engagement, analytics and marketing. The company operates within Stagwell, a global marketing and communications network.

Varroc has appointed Namrata Parashar as its new Head of Marketing and Communications.Parashar brings close to two decades of experience across communications, media relations, corporate reputation building, and strategic marketing. She most recently served at TransUnion CIBIL Limited for more than sixteen years, holding roles including Assistant Vice President, Deputy Vice President, and ultimately Joint Vice President and Head of Communications. Her responsibilities spanned media relations, marketing communications, and stakeholder engagement.Before TransUnion CIBIL, she worked as Manager of PR and Communications at Gateway Terminals India, where she led communication planning, media outreach, branding initiatives, CSR campaigns, internal communication platforms, and speech and presentation development.Parashar began her career at Genesis Burson-Marsteller, where she handled key clients across technology, finance, tourism, and consumer sectors. Her work included developing PR plans, overseeing stakeholder programs, managing major events such as SAP Summit 2006 and Switzerland Tourism Roadshow 2007, and supporting national and regional communication campaigns.

Maars Communicates, one of India’s fastest-growing PR and communications agencies, has been appointed as the official communications partner for BabyOrgano, a leading Ayurvedic wellness brand for children. This announcement comes on the heels of BabyOrgano raising ?20 crore ($2.4 million) in a pre-Series A funding round led by RPSG Capital Ventures with participation from Sauce.vc.The fresh capital will fuel BabyOrgano’s expansion plans across product development, marketing, and scaling operations, with the brand targeting ?100 crore in revenue by FY27. With a community of over one million parents and an impressive 40% repeat purchase rate, BabyOrgano continues to strengthen its position as one of India’s most trusted names in holistic child wellness.Maars Communicates, a fast-rising communications powerhouse founded by siblings Mausam Shah and Aayush Shah. Maars Communicates has rapidly established itself as a dynamic force in strategic storytelling and brand reputation building.Mausam, a seasoned communications strategist, leads the agency’s narrative direction, while actor-entrepreneur Aayush Shah drives digital strategy and business growth. A PR agency with a robust and diverse team, Maars today manages communications for 50+ retainer clients across real estate, corporate, lifestyle, entertainment, and leading AI Studios and the creator economy platforms.With over a decade of experience, Mausam has spearheaded PR for leading brands and platforms, including:- MX Player (launch team)- EPIC Channel (Rebranding of the channel and their shows)- Major marquee IPs such as Lux Golden Rose Awards- Event Capital’s on-ground IPs including WindMill Festival, PetFed, and more- Social impact verticals of the Birla Group such as Mpower and Ujaas by Neerja Birla & Aditya Birla Education Trust- Communications for top kids’ consumer brand R for Rabbit, among othersMausam Shah, Founder & Director – PR, Maars Communicates, said, “BabyOrgano stands at the intersection of trust, tradition, and innovation. Their mission aligns perfectly with the purpose-driven brands we champion at Maars Communicates. We are excited to shape their narrative, amplify their vision, and elevate Ayurveda-led child wellness into mainstream conversations.”Aayush Shah, Co- Founder & Director – Digital & Business Development, Maars Communicates, says, “At Maars, we prioritise brands that create meaningful impact. BabyOrgano’s growth reflects strong values and deep consumer trust. We look forward to strengthening their reputation and leading high-impact storytelling as they expand across India.”Speaking about the partnership, Ripul Sharma, COO of Natureovedic Consumers Pvt Ltd said “As BabyOrgano makes strides in the kids’ care space, the strategic expertise of Maars Communicates will be an immense asset. BabyOrgano is a leading kids’ D2C health, wellness and personal care brand built on innovative, science-backed Ayurvedic products. Partnering with Maars Communicates enables us to leverage their deep experience and strong industry relationships, creating a powerful synergy that aligns with our vision for accelerated and impactful growth.”

Banana Republic has strengthened its leadership team in the United States with the appointment of Max McCormack as Senior Director of PR and Partnerships. In this role, Max will oversee the brand’s public relations strategy and guide its collaborations and partnership initiatives across the market.The move marks a focused push by the clothing and accessories brand to sharpen its communication efforts and build stronger external relationships.

NARS Cosmetics has introduced a series of updates within its communications team as it enters a new phase of the year. Hannah Rylands-Bolton, who leads Communications and Digital Engagement, has begun her maternity leave. Stepping in during her absence is Aylah Shabbir-Din, who will take on the role of Senior Communications and Digital Engagement Manager. She will be working closely with Rose Chabvuka, who continues in her position as PR Coordinator.The brand has also added new support to the department, with Ellie Priest joining as Interim Assistant Communications and Digital Engagement Manager. These changes ensure continuity across NARS’ PR and digital initiatives while the team transitions through this period.

Signature Global has appointed Imran Shaikh as the new General Manager for Marketing and Communication. He will report to Jayanta Barua, Head of Marketing Communications.Shaikh brings more than 17 years of experience in real estate marketing across Gurugram, Pune, Mumbai, and Bengaluru. His background includes leading brand development, project launches, and integrated marketing campaigns in earlier roles at M3M India Pvt. Ltd., Mantra Properties DPL, Solitaire Group, and Kolte-Patil Developers Ltd.He holds an MBA in Marketing from the University of Wales, UK, and a Postgraduate Certificate in Marketing Analytics from SP Jain IMR, Mumbai. His work blends strategic planning with data-driven decision making.At Signature Global, Shaikh will focus on strengthening the company’s marketing and communication initiatives and supporting its expansion in the real estate market.

Tala Maass has announced her promotion to Senior Account Executive at Gambit PR & Communications, marking another step in her fast-paced communications career. She shared the update on LinkedIn, expressing delight at moving into the new role.Maass has been with Gambit PR & Communications for one year and five months. Before stepping into her new position in December 2025, she served as an Account Executive for seven months, following an eleven-month tenure as Junior Account Executive. Her association with the agency began even earlier through a full-time Public Relations Internship in 2023.Her career spans multiple international experiences across the United Arab Emirates, the Netherlands, and the United States. Before joining Gambit PR full-time, she worked with San Francisco State University as a Study Abroad and Exchange Student Assistant for three months in 2023.Maass also brings corporate communication experience from her six-month role as Corporate Communications Assistant at IMCD Group in Rotterdam. Prior to that, she worked as a Public Relations Assistant at MVRDV for eight months and gained early industry exposure as a Sportstyle Marketing Intern at Mizuno Corporation EMEA for six months.Across these roles, Maass has built a profile with skills in media planning, cross-channel marketing, and international media. Her promotion represents continuity in her journey through diverse communication environments and global markets.

Google has appointed The Mavericks as its communications partner in India across all business lines, except Google Cloud. With this development, The Mavericks becomes the primary agency managing Google’s media interactions in the country.Founded in 2018 by Chetan Mahajan, The Mavericks focuses on integrated communications aimed at creating long-term brand impact. Mahajan brings more than two decades of experience in strategic communications, leading large mandates, and advising senior leaders on brand reputation management.The agency places emphasis on working with a limited number of clients while building strong, meaningful relationships. Its approach centers on ideas and strategies designed to keep brands relevant and connected to their audiences.With its new mandate from Google India, The Mavericks will manage media engagement and support the company’s ongoing communication efforts across the market.

Edelman has appointed Pooja Rawat as its chief strategy officer for the Asia Pacific region. She joins the communications firm from MullenLowe Lintas and will be based in Mumbai.Rawat brings 18 years of experience in brand strategy across India, Southeast Asia, Central Asia and China. Over her career, she has worked on brands such as Axis Bank, Tata Motors, Saridon, Supradyn, Godrej, PhonePe, Jeep, Vim and Lifebuoy.At Edelman, she will focus on strengthening the firm’s strategic capabilities across the region and working with teams to support clients in diverse markets. The company stated that her appointment aligns with its ongoing efforts to enhance strategic consulting and reinforce its regional leadership.

Omnicom’s takeover of Interpublic last week has pushed Chris Foster into one of the most influential roles in global communications. Already leading Omnicom Public Relations Group since 2021, he will now guide the combined PR operations of the newly merged holding company.The move brings Interpublic’s flagship PR agencies — Weber Shandwick, Golin and Porter Novelli — into the same network as Omnicom’s FleishmanHillard and Ketchum. All of them will now operate under Foster’s leadership as the two groups come together.A major part of his mandate is to bring the expanded roster onto Omni, Omnicom’s data and intelligence platform that will sit at the heart of the merged communications offering. His job spans aligning workflows, unifying capabilities and smoothing the transition for teams across both companies.The consolidation is being viewed as one of the biggest structural resets in the communications industry in years. With clients placing heavier emphasis on measurable results, AI-driven insights and quicker campaign turnaround, Foster’s expanded remit arrives at a pivotal moment.By stepping into this enlarged leadership role, Foster shifts from running Omnicom’s PR businesses to managing a far broader, cross-holding company network. The merger effectively reshapes the scale and configuration of global PR services, putting him at the centre of its next chapter.

Kaivalya Communications is pleased to announce the appointment of Nitin Trivedy as Vice President & Business Head. With over 25 years of professional experience, Nitin brings strong leadership and a deep understanding of Marketing Communications (MarComm), Corporate Communications (CorpComm), Marketing, and Sales across multiple sectors. Nitin has worked with leading organisations including Pinch, Telenor (India) Communications Pvt. Ltd., Aircel, Idea Cellular, The Times of India, and The Indian Express. Over the years, he has held senior management roles and contributed significantly to brand building, business expansion, and strategic communication across diverse markets. He holds a strong academic foundation in business and communications, which has supported his extensive and multi-sectoral professional journey. Expressing his happiness Nitin Trivedy said, “I am truly excited to join Kaivalya Communications. The agency’s vision, culture, and commitment to delivering impactful communication solutions resonate strongly with me. I look forward to leveraging my experience in MarComm, CorpComm, Marketing, and Sales to contribute to the organisation’s growth and to create meaningful value for our clients.” Vishal Mishra, Founder & Director, Kaivalya Communications said, “We are delighted to welcome Nitin to our leadership team. His two decades of experience with top organisations and his broad expertise in MarComm, CorpComm, Marketing, and Sales make him a perfect fit for this role. We are confident that his vision and leadership will significantly strengthen our capabilities and national operations.”

Bharti Airtel has appointed senior journalist Romit Guha as its Head of Corporate Communications. In this position, he will oversee the company’s external and internal communications strategy.Guha shared the news of his appointment through a LinkedIn post, noting that he has moved to the corporate sector after nearly 28 years in journalism. He stated that he joined Bharti Airtel on November 10 to lead communications at one of India’s largest companies by market value.He also expressed appreciation for the company’s leadership, acknowledging the trust placed in him to manage the organisation’s communication function.Guha’s journalism career spans more than 28 years, including 12 years at The Economic Times. He has also worked with The Wall Street Journal, Dow Jones Newswires, Thomson Reuters, and other media organisations. His background includes experience in reporting, editing, and strategic communication roles.Airtel’s appointment of Guha reflects the company’s focus on strengthening communication as the telecom sector continues to evolve with ongoing digital developments.

Kinshuk Gupta has joined Tata Consultancy Services (TCS) as Chief Communications Officer, effective November 2025. He brings with him a wealth of experience in corporate communications, having most recently served as Senior Vice President and Head of Corporate Communications at Bharti Airtel from September 2022 to December 2025. Prior to Airtel, Kinshuk held senior communications and corporate affairs roles at GSK Consumer Healthcare India, leading corporate communications and CSR initiatives across India, Bangladesh, and Sri Lanka. His responsibilities there included shaping leadership narratives, managing listed entity communications, driving supply chain and brand communications, and aligning with global and regional teams to cascade key messaging. Over his career, he has gained extensive exposure across industries, from consumer healthcare and FMCG to telecom, combining agency experience with in-house corporate communications leadership. At TCS, he is expected to lead global communications efforts, strengthen corporate narratives, and enhance stakeholder engagement, leveraging his diverse experience to support the IT giant’s business and brand objectives. This appointment reflects the growing importance of strategic communications in India’s leading technology companies, where clear and consistent messaging plays a crucial role in reputation, employee engagement, and market positioning.

Media Mantra Consulting, the global public relations and integrated communications arm of the Media Mantra Group, has announced the appointment of Eslam Al Toom as Head of its Influencer Marketing wing. The appointment reinforces the agency’s strategic vision to build an extensive suite of services for brands across the Middle East, further strengthening its presence in the UAE while advancing its latest expansion into Saudi Arabia.With over eleven years of extensive industry experience, Eslam brings a deep understanding of the digital and influencer ecosystem in the region. He has previously worked with prominent organisations, including iCubeswire and Noon, where he played a central role in building influencer-led strategies and ensuring seamless campaign execution. He specialises in campaign planning, data analysis, and relationship management that have consistently driven impactful outcomes for brands in the region.This appointment comes at a pivotal moment for Media Mantra Consulting, which has quickly established its Dubai office as a trusted communications partner for regional and international clients. The firm’s expertise in public relations, digital communications, and influencer marketing has supported leading brands in achieving greater visibility and meaningful audience engagement. Eslam’s leadership will further refine this practice, ensuring data-backed influencer collaborations that align with brand goals and regional trends.  Udit Pathak, Founder Director of Media Mantra Consulting, said, “Eslam’s appointment marks another milestone in our mission to build a future-ready communication agency in the Middle East. His proven experience in the influencer marketing space complements our broader strategy to offer holistic communication solutions that address the evolving needs of our clients. Influencer collaborations have become an integral part of brand storytelling today, and with Eslam on board, we aim to deliver campaigns that are not only creative but also rooted in measurable business impact. As we continue to expand into Saudi Arabia, his expertise will add significant strength to our regional operations.”Eslam Al Toom, Head of Influencer Marketing at Media Mantra Consulting, said, “I am excited to join Media Mantra Consulting and lead its influencer marketing initiatives at such an exciting stage of its growth in the Middle East. The region presents a lot of opportunities for brands to connect with audiences through creative collaborations. The agency’s integrated approach and focus on building credible brand voices align perfectly with my own professional philosophy. I look forward to contributing to its vision while working with our partners and clients to deliver value through strategic, data-driven campaigns.”Media Mantra Consulting remains focused on its commitment to offering a wide range of communication and marketing services that support clients across sectors. With a growing team and service portfolio in the MENA region, the agency continues to combine strategic thinking with creative execution to help brands communicate their stories with authenticity and clarity.

The Public Relations Council of India, one of the country’s most influential platforms for communications and reputation management professionals, has appointed Baldev Raj, Founder & CEO of Prius Communications, as the ‘Vice Chairman’ of its Delhi Chapter.The appointment comes at a time when the communication function in India is undergoing a profound shift. Institutions today operate in an environment defined by hyper-accelerated information flow, increasing public scrutiny, and a rising demand for clarity, accountability, and trust. In response, PRCI is strengthening its leadership bench to guide the profession through this transition — ensuring communicators are equipped to navigate complexity with both skill and responsibility.Under its renewed strategic direction, PRCI aims to reinforce the linkages between communication professionals, public institutions, industry leaders, and academic ecosystems. The Delhi Chapter, owing to the city’s policy influence and institutional density, is being positioned as a centre for knowledge leadership and research, ethical and transparent reputation management, Technology-enabled communication practices, AI-driven capacity building and talent development for the next generation of communicators.Baldev Raj’s appointment is too aligned with this broader mandate — bringing industry experience, sectoral diversity, and a practitioner’s understanding of how communication shapes public trust and organisational reputation.M. B. Jayaram, Chief Mentor & Chairman Emeritus, PRCI, said, “As communication moves closer to the centre of decision-making — whether in governance, healthcare, business, or public life — PRCI needs leaders who understand the full arc of this responsibility. Baldev has worked at the intersection of these spaces for more than two decades. He has built teams, institutions, and systems that place credibility and strategic rigour at the forefront.What stood out for us is not just the scale of his experience, but the consistency with which he has contributed to the profession — mentoring young professionals, guiding organisations through complex communication challenges, and advocating for higher standards of practice.We see his appointment as an important step in strengthening PRCI’s Delhi Chapter and accelerating our mission to develop communicators who can operate confidently in an increasingly complex communication environment.”Baldev’s career spans over 25 years across healthcare, Finance & Banking, Start Up, technology, education, infrastructure, public policy communication, and development sectors. As Founder & CEO of Prius Communications, he has built one of India’s most respected integrated communication firms with 12+ offices, 80+ partner networks, and 2,000+ campaigns across industries.In addition to his entrepreneurial role, Baldev has been an active contributor to India’s communication discourse. He has spoken at 2000+ platforms, authored over 1800 thought pieces and mentored 5,000+ professionals and students — making his presence felt across both industry and academia.Baldev Raj, ‘Vice Chairman’, PRCI Delhi Chapter, said, “I am pleased to take on this responsibility and grateful for the trust PRCI has placed in me. This is an important moment for our profession. The expectations from communication — whether from the public, from institutions, or from industry — have grown significantly.I look forward to working with the Delhi Chapter to build programmes that strengthen professional capability, deepen cross-sector dialogue, and prepare young communicators for a landscape that demands both precision and purpose. I am committed to contributing meaningfully to PRCI’s growth and to the development of a more responsible communication ecosystem.”With this leadership transition, PRCI Delhi is positioned to play a defining role in shaping India’s communication priorities — strengthening collaboration across stakeholders, advancing ethical communication practices, and supporting the country’s readiness for an information environment where credibility is the foundation of trust.

Vikram Solar has appointed Sramana Chakraborty Sengupta as assistant general manager communications. She steps into the role after nearly a year with Flying Man Ventures, where she served as head AVP marketing and public relations.At Flying Man Ventures, she led brand building, PR strategy and communication initiatives focused on growth and partnerships. Before that, she worked with Bandhan Bank for more than five years in multiple marketing and brand leadership roles, including managing brand strategy, media planning and the launch strategy for the bank’s credit card portfolio.Her earlier experience spans communications and brand management across Srei, ABP Group, Perfect Relations, Genesis BCW, and several internships with media and communications organisations including MSL, The Statesman and Bennett Coleman and Co.In her new role at Vikram Solar, she will oversee communication strategy, brand messaging and stakeholder engagement for the company.

ANAND Group India has appointed Mohua Mandal as Senior General Manager and Head Group Communications. She stepped into the role in November 2025 and will oversee the organisation’s communications strategy across platforms from its headquarters in New Delhi.Mandal brings close to two decades of experience in corporate communications, brand management, marketing and digital PR. Before joining ANAND Group India, she led global marketing and communications at Varroc, managing the brand’s presence across India, Europe, Japan and China. During her tenure, she handled integrated communication strategies and steered major initiatives including Varroc’s debut at the Tokyo Motorcycle Show 2024.Prior to Varroc, Mandal served as Vice President and Head of Brand, PR and Corporate Communication at Poonawalla Fincorp, where she managed PR, ORM, ATL and BTL marketing, content, thought leadership and internal branding functions. She has also worked with Credit Saison India and held a significant leadership stint at Bajaj Finserv, where she drove group level communication, media relations, financial communication, marketing and digital initiatives.Her earlier roles include heading communications for Max Life Insurance’s media and operations portfolio, and managing national level corporate communication for Bajaj Finance. Mandal began her communications career at Cairn Oil and Gas, handling corporate communications, media relations, CSR and digital marketing.She has also spent time as a visiting faculty at FLAME University, contributing to communication and presentation skill development.At ANAND Group India, Mandal is set to work closely with internal teams and partners to strengthen the group’s brand presence, integrate strategic communication efforts and support the organisation’s overall narrative building.

Gutenberg, an integrated marketing communications firm, announced that Amardeep Singh has been promoted to Co-Founder and President. This strategic leadership appointment reinforces the agency’s commitment to help global brands accelerate their marketing transformations at a time when AI is reshaping how businesses connect with their audiences.Amardeep's elevation comes at a critical time when traditional agency models are being disrupted by AI, yet most enterprises remain in the early stages of adoption. McKinsey’s recent report highlights this gap; a vast majority (68%) of marketing and sales teams do not use AI agents, with only 6% reaching a scaling phase. Gutenberg is uniquely positioned as an early mover, operating a fully Human + AI model designed to move brands swiftly from experimentation to measurable, scaled impact.Since joining the agency in 2007, Amardeep has been instrumental in Gutenberg’s evolution into an integrated marketing powerhouse across seven countries. “For the last 24 months, Amardeep has led our organizational transformation toward becoming a 100% AI-ready agency,” said Harjiv Singh, Founder and CEO of Gutenberg. "While the largest agencies wrestle with legacy structures and AI disruption to their traditional models, Amardeep's vision for Human + AI integration positions us to help clients move faster and smarter. His people-first leadership and operational excellence have shaped our evolution into a true partner for marketing transformation."His leadership has directly fueled the agency’s capability to offer an enterprise-ready model that merges human-led strategic oversight with AI-driven workflows. This Human-in-the-Loop approach is well-advocated by experts like Dr. Ethan Mollick (Professor at The Wharton School) that ensures creative integrity while unlocking AI’s true potential and performance velocity.“I am honored to step into the role of Co-Founder and President at such a defining moment for our industry,” said Amardeep Singh. “Over the past two years, our teams have embraced AI with curiosity, courage, and a growth mindset, transforming how we work and what we can deliver. As we look ahead, I’m excited to lead our teams as we build innovative, high-performance marketing ecosystems and help CMOs build impactful marketing engines that are intelligent, authentic and performance driven.”Gutenberg’s two-decade journey marked by 75+ global awards, multiple industry honors and its Great Place to Work certification, underscores the team’s deeply rooted culture of innovation and performance. Amardeep’s appointment marks the agency’s next phase of acceleration, building a fully AI-enabled operating model engineered for speed, personalization, and measurable brand impact. 

Burson, the global communications leader purpose-built to create  value for clients through reputation, today announced its appointment as the communications  partner for Mirae Asset Sharekhan, a leading Indian brokerage and financial services firm. As part of  the assignment, Burson will elevate brand awareness and strengthen Mirae Asset Sharekhan’s  position as a full-service financial solutions provider for both current and emerging generations of  Indian investors.  “We are incredibly proud to partner with Mirae Asset Sharekhan, a truly innovative and established  player in India’s financial services landscape,” said Deepshikha Dharmaraj, Chief Executive  Officer, Burson Group India. “We look forward to helping the company articulate its vision,  showcase its expertise, and strengthen its reputation as a trusted provider of comprehensive  financial solutions.” “We are delighted to partner with Burson as we continue building Mirae Asset Sharekhan’s brand  and amplifying the value we deliver to our customers with our full-service offering of research, experienced advisors and our branches spread across 1100+ cities in India” said Moon Kyung  Kang, Chief Executive Officer, Mirae Asset Sharekhan. “Burson’s market expertise and innovative  thinking will help us deepen connections with a wider community and champion the next phase of  wealth creation for everyday investors, anchoring our commitment to transparency, trust, and  growth.” 

JioStar has strengthened its marketing leadership with the appointment of Seema Kamath as Associate Director, Marketing Communications, effective November 2025. She steps into the role with nearly two decades of experience spanning entertainment, media, and advertising.Before joining JioStar, Seema spent over three years at Disney+ Hotstar as Marketing Communications Manager, where she worked across campaigns, design thinking, and a wide range of marketing programs. Prior to that, she held a long tenure at Sony Pictures Networks India as Senior Brand Marketing Manager. There, she played a key role in content marketing, helped shape the launch of a channel, and worked on strengthening customer experience across platforms.Seema’s earlier career includes roles at Scarecrow Communications and Log 5 Communications, giving her a strong foundation in brand solutions, creative briefing, client servicing, and end-to-end project delivery.With her move to JioStar, she brings a blend of B2B marketing, product communication, and event experience, positioning her to contribute meaningfully to the brand’s next phase of growth.

UST has announced the promotion of Tinu Cherian Abraham to Senior Director and Global Head of PR and Media Relations. Based in Bengaluru, he now leads the company’s global PR function across more than 30 countries.In his announcement, Abraham acknowledged the support of UST’s CMO Leslie Schultz and the broader leadership team. He also credited his three member global PR team, Neha Misri, Merrick Laravea and Roshni Das, along with Chief People Officer Colleen Doherty and HR BSE Santhosh Mala Visvesvaran.Abraham has spent more than six years at UST, overseeing global PR operations, government affairs, industry relations and agency partnerships across regions such as the US, UK, India, Spain, Bulgaria and Australia. His earlier leadership roles included Director and Global Head of PR and Media Relations, and Group Manager and Global Head of PR and Media Relations.Before joining UST, he held communications leadership positions at HARMAN India and Ola, managing media relations, crisis communication, product PR and corporate communication. He also previously worked with UST in its earlier phase as UST Global, where he handled traditional PR, digital communications, social media strategy, external engagement and content development.Abraham began his career in engineering with technical roles at Juniper Networks, Cisco and Infosys. He has also served in voluntary leadership roles with Wikimedia India as Head of Communications and Executive Committee Member.With two decades of experience in technology, communications and global media relations, his expanded mandate signals a new chapter in his long standing association with UST.

Tanvi Gangwar has taken on a new mandate at Licious as Associate Director PR and Communications, marking the latest move in her thirteen year career across start ups, consumer brands, e learning, beauty and fashion. She announced the transition through a public update, noting that she has begun her responsibilities at the Bengaluru headquartered meat and seafood brand.At Licious, her role spans corporate communications, employer branding and internal communications, along with ESG and sustainability related messaging. Her responsibilities include shaping the company’s narrative, leading PR outreach across national and regional media, overseeing product and format launches, strengthening leadership visibility and publishing insight led content for external stakeholders. She also manages employee advocacy, culture storytelling and communication frameworks tied to quality, sourcing, waste reduction and community impact.Before joining Licious, Gangwar headed corporate communications at Orient Electric, where she led corporate reputation programs, crisis planning, media relations, digital communication initiatives and internal engagement platforms.Her earlier experience includes a five year tenure at Epigamia, where she led corporate communications, CSR and external affairs. She has worked across media planning, PR strategy, influencer engagement, external visibility for leadership and crisis management. Her work also covered internal communication programs and coordination with legal and government bodies.Over the years, Gangwar has held communications and media leadership roles at Unacademy, DRUMS Food International and Madison Public Relations, handling brand campaigns, stakeholder relations, partnerships, media planning and digital content programs.She began her career with internships and trainee roles in public relations and brand communications, supporting clients across sectors including technology, FMCG, fashion, and consumer brands.Her move to Licious adds another chapter to a career built on multi sector communications, media strategy and integrated brand storytelling.

Max Level, a leading marketing and PR agency built by gamers, has been appointed as the official PR and communications partner for LVL Zero, a first-of-its-kind incubator program spearheaded by ChimeraVC in partnership with MIXI Global Investments and Nazara Technologies. The initiative aims to accelerate the growth of early-stage gaming startups in India through a 100-day structured program combining mentorship, product acceleration and capital access. LVL Zero offers an equity-free grant pool worth USD 100,000, open to all startups across the gaming ecosystem. Each cohort will see 10 startups receive a USD 10,000 equity-free grant. The program is designed to help startups accelerate product development through targeted mentorship, access to funding opportunities, and connections with publishing networks. Over the next five years, LVL Zero aims to empower more than 100 promising startups to build sustainable businesses and compete globally.Speaking on the partnership, Krish Anurag, Managing Partner at ChimeraVC and Founding Partner at LVL Zero said: “LVL Zero is our commitment to catalysing the next generation of gaming founders from India and Asia. We’re thrilled to have Max Level on board as our communications partner. Their deep understanding of the gaming ecosystem, narrative expertise, and proven network within the media landscape make them the ideal agency to help us amplify this initiative and the founders who will shape the future of gaming.”As the PR and communications partner for LVL Zero, Max Level will lead the initiative’s storytelling and thought leadership strategy, spotlighting the success stories emerging from each cohort to highlight the program’s impact on the gaming startup ecosystem. With a proven track record as the communications partner for some of India’s leading gaming and esports brands, including NODWIN Gaming, S8UL Esports, Riot Games, and CyberPowerPC India, Max Level brings deep industry insight, strategic narrative expertise, and an authentic understanding of the gaming community to help LVL Zero achieve its vision and amplify its influence across the region.Siddharth Nayyar, Co-Founder and Chief Executive Officer at Max Level, added: “LVL Zero is an incredible incubator program for gaming startups in India, and we’re excited to help tell its story. The program is perfectly aligned with our mission to support the growth of India’s gaming and creator economy, and we look forward to driving awareness around the founders, ideas, and innovations emerging from LVL Zero’s cohorts.”In addition to PR and communications, Max Level provides gaming and esports brands with an array of services, including campaign management, brand building, production, video editing, social media marketing, influencer programs, and consultancy. The agency’s portfolio spans leading names such as NODWIN Gaming, S8UL, Riot Games India and South Asia, CyberPowerPC India, KRAFTON, the Saudi Esports Federation, ESL FACEIT Group, The Esports World Cup, ASUS ROG, Jio Games, TVS, and HyperX, among others.This partnership marks another milestone in Max Level’s mission to power narratives that elevate India’s gaming, esports, and tech ecosystem globally.

The Indian Sugar and Bioenergy Manufacturers Association (ISMA) has appointed Garima Prashar Sharma as Director of PR, Marketing and Communications. In her new role, she will lead strategic communication, brand positioning, public affairs, and partnership initiatives, working closely with government and industry stakeholders to advance India’s biofuel and clean energy agenda.With nearly two decades of experience, Sharma has held leadership positions across major organisations including India Today Group, The Times of India, TV9 Network, Myntra, HCL Infosystems, Timex Group India, and Philips. Her expertise spans branding, public relations, digital transformation, and large-scale campaign management across diverse sectors.At ISMA, Sharma will strengthen the association’s communication framework, positioning it as a thought leader in the bioenergy and biofuels ecosystem. She will also focus on advocacy and awareness programs around ethanol blending, sugar policy, and sustainable energy initiatives.Over her career, Sharma has driven partnerships across politics, sports, and culture, managing alliances with events such as the IIFA Awards and Jaipur Literature Festival. At India Today Group, she led marketing for India Today and Business Today, overseeing major brand campaigns and flagship events. At TV9 Network, she played a key role in marketing and partnerships across platforms, including the launch of News9 Plus and digital-first properties.Sharma’s extensive portfolio also includes leading brand communications for Timex Group India’s luxury and mass-market brands, earning multiple industry accolades for creativity and effectiveness.