https://theprpost.com/post/9256/

Matt Reid joins Burson Buchanan as US CEO

Burson, the global communications agency purpose-built to create value for clients through reputation, has announced that Matt Reid has joined strategic communications and financial markets advisory firm Burson Buchanan as US CEO, effective December 2. Reid is based in Washington, D.C. and will oversee the expansion of the brand and business in the U.S. market. Reid uses his deep experience in financial and corporate communications, public affairs and crisis management to provide strategic counsel to clients facing “bet the company” opportunities and threats. His expertise includes managing financial transactions and issues; complex litigation matters and government investigations; policy and regulatory challenges; and major corporate crises. He has also managed communications for numerous corporate acquisitions, mergers and SPAC transactions. “Businesses are facing pressures from all quarters – both internal and external – that can create high-stakes threats, imperil reputation and undermine financial confidence,” said Corey duBrowa, Global CEO, Burson. “Matt brings a successful three-decade career in advising clients through myriad complexities, opportunities and strategic scenarios to protect and build reputation and optimize valuation. I benefitted from his steady hand and wise counsel during my time as a client and when we were colleagues at WE Communications, and know his considerable expertise will be a tremendous asset to our clients and potential clients as we build Burson Buchanan in the United States.” Before joining Burson Buchanan, Reid was Managing Director and Head of the Los Angeles office for H/Advisors Abernathy, as well as lead of the firm’s cybersecurity and litigation communications practices. He also contributed to the firm’s capital markets work in the U.S. and its global public affairs efforts. Prior to that, Reid was Managing Director and co-head of the Los Angeles office of Sard Verbinnen & Co. (now FGS Global), where he oversaw mergers & acquisitions, activist defence, executive transitions, crises, regulatory and litigation matters for clients across numerous industries, including technology, life sciences and education. Earlier, he was Senior Vice President, External Affairs for BSA | The Software Alliance, the leading global trade association for the software industry, where he oversaw global communications and government relations. He has also held senior corporate communications and public affairs roles at agencies including WE Communications, FleishmanHillard and GCI Group. He began his career working on high-profile political campaigns. “Burson Buchanan has a well-earned reputation in the UK across 30 years for helping clients manage issues, markets and corporate reputation to build stakeholder confidence and facilitate innovation and growth,” said Reid. “As a boutique strategic communications and financial markets advisory firm within Burson Group, we offer highly specialized expertise, backed by the resources of the global communications agency that set the gold standard for reputation management and strategic advisory. I couldn’t be more enthusiastic about what we’ll be able to achieve as we expand Burson Buchanan into the US.”
https://theprpost.com/post/9217/

VisitBritain appoints Mirna Tamimi as Communications Manager for GCC region

VisitBritain, the national tourism agency for Great Britain, has announced the appointment of Mirna Tamimi as its new Communications Manager for the Gulf Cooperation Council (GCC) countries.In her new role, Mirna will lead efforts to promote Britain’s diverse visitor offerings across the GCC region. Her responsibilities include collaborating with media to highlight the latest tourism products, experiences, and attractions. This involves organizing hosted media visits and promoting Britain as a must-visit destination through its regional gateways.The appointment comes as VisitBritain forecasts record-breaking visitor numbers and spending from the GCC in 2024. An estimated 1.3 million visits are expected, marking a 21% increase from 2023. Visitors from the region are projected to spend £3.1 billion in the UK this year, a significant 26% rise compared to the previous year.Mirna brings a wealth of experience to the role, having previously worked at Gambit Communications as a Senior Account Manager. There, she managed high-profile clients across hospitality, entertainment, and automotive sectors, including Mandarin Oriental Hotel Group, Ski Dubai, Snow Abu Dhabi, and BMW Group. With over six years of experience in agency and in-house roles and a track record of award-winning campaigns, Mirna is well-positioned to strengthen Britain’s appeal to GCC travelers.Her appointment reflects VisitBritain’s commitment to fostering strong connections with the GCC market, encouraging more visitors to explore the best of Britain’s rich culture, heritage, and attractions.
https://theprpost.com/post/9185/

Truecaller appoints Gaurav Loomba as Senior Director, Public Affairs in India

Truecaller, one of the leading global communications platform, has appointed Gaurav Loomba as India's Senior Director of Public Affairs. Gaurav joined Truecaller following a distinguished career as the AVP of Government and Public Affairs at Paytm, and he has also held positions at the National Payments Corporation of India and ICICI Bank. This appointment comes close on the heels of another seasoned industry veteran, Seema Jindal, joining from Bharti Airtel. Seema leads Truecaller’s Public Affairs mandate on the telecom business.With two decades of experience in financial services and digital payments, Gaurav was instrumental in fostering relationships with government and industry associations on policy and regulatory reforms in the sector, as well as managing CSR and ESG initiatives.At Truecaller, Gaurav will work closely with government agencies to lead the implementation of a public affairs strategy that secures necessary regulatory and policy support for Truecaller’s sustained growth and innovation in India.Speaking on his new role, Gaurav said: "I am pleased to announce my appointment as the Senior Director of Public Affairs at Truecaller. In this role, I will be tasked with enhancing the organisation's engagement with government ministries and agencies. My primary objective will be to develop and implement strategies that ensure comprehensive policy and regulatory support, thereby reinforcing Truecaller's commitment to the Indian market. “Truecaller stays committed to India by continuing to expand the Public Affairs mandate in its largest market with over 383 million users. Gaurav will report directly to Kari Krishnamurthy, Truecaller's Chief Commercial Officer.Welcoming Senior Director of Public Affairs, Kari Krishnamurthy, Chief Commercial Officer at Truecaller, said: "Gaurav Loomba's leadership in Public Affairs marks a pivotal step as we deepen our focus on India, our largest market. His regulatory expertise and ability to cultivate meaningful stakeholder engagement will strengthen our partnerships and advance our strategic goals in telecommunications."
https://theprpost.com/post/9172/

Eastman Auto & Power Limited appoints Burson as Strategic Communications Partner

Burson, the global communications leader built to create value for clients through reputation, has been named the strategic communications partner for Eastman Auto & Power Limited (EAPL). Burson will provide integrated communication services to enhance its brand presence and build long term corporate reputation.Burson will focus on strengthening Eastman Auto & Power Limited’s reputation through comprehensive communications strategies, tailored content and proactive media relations, ensuring the company’s growth story resonates with its customers, partners and potential investors. With a proven track record of driving brand success, Burson will work alongside EAPL to elevate the company’s positioning in the competitive energy and automotive sectors.The partnership is poised to drive awareness around EAPL's cutting-edge solutions, particularly in the areas of clean energy and e-mobility. Burson's expertise in creating highly effective communication strategies will help ensure that EAPL’s message of progress and sustainability reaches its target audience, reinforcing the company's commitment to environmental stewardship and technological advancement.Sudham Ravinutala, Chief Marketing Officer at Eastman Auto & Power Ltd., said, “We are excited to collaborate with Burson as our strategic communications partner. Their expertise in delivering impactful communications strategies, combined with their deep understanding of our industry, makes them the ideal partner to help us further strengthen our brand presence and market leadership in Solar Rooftop Solutions, Last Mile E-Mobility Solutions and Continued Energy Solutions.”Spotlighting the significance of this partnership, Deepshikha Dharmaraj, CEO of Burson Group India, said, “Eastman Auto & Power Ltd. is a renowned brand at the forefront of energy innovation. We look forward to leveraging our creative expertise to build their reputation and share EAPL’s story of progress, sustainability, and industry excellence. We are committed to delivering innovative solutions support their growth vision.” 
https://theprpost.com/post/9117/

Zeno Group names David Lian Regional President, Asia Pacific

Zeno Group has named David Lian Regional President, Asia Pacific. A 10-year veteran of the agency, Lian will succeed Paul Mottram, who is stepping down from the role to pursue personal interests. Lian was most recently Managing Director for Growth and Innovation in APAC, where he pioneered Zeno’s data-driven strategic approach and played a leading role in the development of the firm’s adoption of AI technologies, in addition to anchoring several client relationships. Prior to that, David established and led Zeno Malaysia, where he grew the business to a team of 40+ people over a five-year period. Lian will continue to be based in Singapore and will report to Zeno global Chief Executive Officer, Barby K. Siegel. Mottram will remain with Zeno through January 2025 to ensure a smooth transition. “David has been a pillar of Zeno APAC for more than a decade, a capable and visionary leader and staunch champion of our culture, said Barby K. Siegel, global CEO. Together with the region’s talented team of leaders, I am confident in David’s ability to take Zeno forward – building and innovating in ways that will advance our now and next ambition.” “Meanwhile I would like to thank Paul Mottram for his many contributions over the past five years, helping to guide us through the challenges of the pandemic, providing valuable counsel to our clients, and playing a significant role in establishing Zeno China Consulting, our new venture in Mainland China,” she continued. Commenting on his promotion, David Lian said: “I’ve seen Zeno evolve significantly since our beginnings in Asia Pacific in 2012 to become one of the region’s most progressive communications firms. As I look ahead with my trusted leaders and colleagues, we will be focused on ensuring that we are well positioned to help our clients solve business challenges with modern communications and sharp business acumen while also preparing for what’s to come.”  Mottram has led Zeno in Asia Pacific since early 2020. “I’m honoured to have been given the opportunity to work with such talented global, regional, and local teams in my time with Zeno. The company has an ethos and approach that’s unique and perfectly suited to help clients in the region deliver tangible outcomes, across brand and corporate reputation. As David and his team continue to develop and grow the business, I’m going to be cheering loudly from the sidelines,” he said.
https://theprpost.com/post/9103/

Taj Reid joins Burson as Global Chief Creative Officer

Burson, the global communications leader purpose-built to create value for clients through reputation, has announced that Taj Reid will join the agency as Global Chief Creative Officer, effective January 8th, 2025. “In a fragmented media landscape, with consumers of information facing an unprecedented volume of noise and clutter, brands and organizations need to reach their most important audiences not only via the right platform at the right time but also through a range of messages and experiences that earn their attention and inspire action,” said Corey duBrowa, Global CEO, Burson. “Taj is an exceptional talent who understands how to reach and motivate audiences at the intersection of creative, design and technology to drive preference and build reputations for clients across industries.” Reid spent the last five years with Edelman, most recently as Global Chief Experience Officer and U.S. Chief Creative Officer. Before that he spent two years as Principal Creative Director at Microsoft, where he led a cross-discipline team of designers, developers and content strategists crafting digital products and community experiences for Mixed Reality. Earlier in his career he served as Vice President, Creative Director at Edelman. Reid was named to the ADWEEK 50 in 2022. “Burson has an ambitious vision that blends the promise of technology with the unique inspiration and insight of human creativity,” said Reid. “By crafting engaging experiences powered by creative, design and technology, we can build future-ready brands that resonate and connect meaningfully with people. I’m thrilled to join Burson and help its clients create this kind of impact.” Simon Shaw, who had previously served as Burson’s Global Chief Creative Officer, will leave the agency at the end of the year. “I’d like to thank Simon for his leadership during this past year with Burson and for the contributions he made to Hill & Knowlton over his 10 years with the firm,” duBrowa added. “I wish him the very best in his future endeavors.”
https://theprpost.com/post/9095/

Tilak Amitava Chowdhury joins AECOM as Marketing & Communications Lead India

Tilak Amitava Chowdhury has joined AECOM as Marketing and Communications Lead India. Prior to this he was the DGM - Corporate Communications at Egis India Consulting Engineers Pvt Ltd. He held the position of Senior Manager - Corporate Marketing and Communications at Jubilant Life Sciences Ltd. He was also a Freelance Journalist at Times of India.He has more than 20 years of experience working in internal and external communications, advertising, public relations, exhibitions, events, social media, freelance journalism, employer branding and employee engagement. He is an alumnus of Southern New Hampshire University and University of Mumbai.
https://theprpost.com/post/9006/

Khushboo Sangtani joins Grand Hyatt Mumbai as Director of Marketing & Comm

Grand Hyatt Mumbai Hotel & Residences, a beacon of luxury and hospitality in India, is pleased to announce the appointment of two dynamic leaders to further elevate its guest experiences and strengthen its brand presence. Khushboo Sangtani joins as Director of Marketing & Communications, while Hema Narayane steps into the role of Director of Celebrations. Both bring a wealth of experience in hospitality, and their leadership will be instrumental in reinforcing Grand Hyatt Mumbai’s reputation as a premier luxury destination.With over a decade of experience in strategic marketing and communications, Khushboo joins Grand Hyatt Mumbai from ITC Hotels, where she held the position of Marketing and Communications Head for ITC Grand Goa Resort & Spa, along with Storii by ITC Hotels Goa. Known for her innovative approach to digital and experiential marketing, Khushboo has a track record of designing campaigns that resonate with guests and drive engagement. At Grand Hyatt Mumbai, she will oversee the hotel’s marketing strategy, focusing on creating impactful campaigns, expanding brand visibility, and amplifying the property’s unique offerings across digital platforms. Her work will be key to reinforcing the hotel’s position as a leader in Mumbai’s luxury hospitality landscape, while driving revenue and enhancing guest satisfaction.Commenting on her appointment, Khushboo Sangtani shared, “I am incredibly excited to join Grand Hyatt Mumbai and work alongside a talented team that is committed to excellence and innovation. The hotel’s rich legacy and its focus on delivering exceptional guest experiences align perfectly with my passion for hospitality and brand-building. I look forward to driving impactful marketing strategies that not only enhance brand presence but also resonate with our guests and community.” Hema Narayane brings over 12 years of hospitality experience, with a specialized background in event sales, project consultation, and corporate sales management. Previously, Hema served as the Associate Director of Sales at Hyatt Pune and Hyatt Place Hinjewadi, where she drove high-impact sales initiatives and forged valuable client relationships. Her experience spans several renowned brands, including Four Seasons Mumbai and Conrad Pune, where she managed large-scale MICE and social events. As Director of Celebrations, Hema will lead the planning and execution of all major events, weddings, and social gatherings at Grand Hyatt Mumbai, creating unforgettable celebrations for guests.Commenting on her new role, Hema Narayane said, “Joining Grand Hyatt Mumbai as Director of Celebrations is an honor. I look forward to curating unique, personalized events that exceed guest expectations and create cherished memories. With my experience and passion for the art of celebrations, I am excited to contribute to the hotel’s continued success.”“We are delighted to welcome both Khushboo and Hema, whose expertise and passion will be key in enhancing the experiences we offer our guests,” said Stephanie Gururani, Director of Sales and Marketing. “Khushboo’s strategic vision and proven success across digital, social, and experiential marketing, along with Hema’s dedication to delivering exceptional events, make each of them a tremendous asset to Grand Hyatt Mumbai. Their contributions will help us set new standards of luxury and service at our property.”These appointments mark an exciting new chapter for Grand Hyatt Mumbai as it further strengthens its leadership team.
https://theprpost.com/post/9005/

Gozoop Group appoints Vipul Arora as Head - Brand Solutions

GOZOOP Group, a leading independent creative marketing and communications agency, has hired Vipul Arora as Director - Brand Solutions. This move will further strengthen Gozoop’s leadership towards its vision of building India’s self-grown independent network.In his new role, Vipul will drive growth at Gozoop by building strategic client relationships and securing integrated mandates aligned with the organization’s long-term vision. Prior to joining Gozoop, Vipul served as Senior VP - Business and Growth at Tonic Worldwide, where he played a pivotal role in scaling the business and optimizing operations.With over 13 years of expertise in business development, resource optimization, and P&L management, he is set to expand Gozoop’s market reach. His proven ability to penetrate new markets and foster stakeholder collaboration will be instrumental in enhancing Gozoop’s presence and reinforcing its reputation for sustainable, value-driven solutions.Vipul Arora, Director – Brand Solutions, GOZOOP Group, said: "My journey with Gozoop Group begins as they celebrate their 16th anniversary and I couldn’t be more excited to join at such a pivotal moment of growth and transformation. With Gozoop’s innovative approach to brand building, I see immense potential to drive business growth and extend our market presence across geographies. I’m deeply inspired by the vision of the founding team to build India’s own homegrown advertising network, and I’m eager to contribute toward bringing that vision to life. Together, we will continue to push boundaries, embrace new opportunities, and solidify Gozoop Group’s position as the leader of India’s ever-evolving digital landscape."Rohan Bhansali, Chairman and Co-founder of GOZOOP Group, added:"Our mission at Gozoop is to build an entrepreneurial ecosystem where the best people can do the best work of their lives. In Vipul, we found a Level 5 leader who is ambitious to build a great organization with the right value system. With Vipul Arora on board as Director (Brand Solutions), we're taking a significant step towards leveling up our brand solutions capabilities. His exceptional leadership qualities, ambition, and alignment with our values make him an invaluable addition. We're excited to have him lead our team to new heights.”
https://theprpost.com/post/8993/

Sandpiper Group names Hermen Chow as Associate Director

Sandpiper Group has bolstered its financial and professional services division by appointing Hermen Chow as a senior leader within the team. Based in Hong Kong, Chow brings extensive expertise in reputation management and strategic advisory, having collaborated with prominent law firms, real estate companies, and financial institutions throughout her career. This addition reflects Sandpiper's commitment to expanding its footprint across the Asia-Pacific region, emphasizing a focus on delivering high-quality advisory services to clients navigating complex financial landscapes and regulatory challenges. Chow’s appointment reinforces Sandpiper’s dedication to regional growth and elevating its service offerings in reputation and crisis management across key markets.
https://theprpost.com/post/8953/

Edelman appoints Rakesh Thukral as CEO for Asia Pacific

Edelman has made the announcement that Rakesh Thukral will succeed Warren Fernandez as CEO for the firm’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role in order to pursue a new opportunity and will remain with the firm until the end of the year.  Thukral has a long-standing career with Edelman. As the current APAC Chief Operating Officer and Managing Director of India, he has championed growth through a relentless focus on the firm’s clients, people and diversification of specialties and offerings across its portfolio. Speaking on the development, Ed Williams, Edelman’s President for International, says: “I am grateful for everything that Warren has done for the firm, and for his leadership both regionally and globally. He has broadened and sharpened the firm’s capabilities in APAC, and his decades of experience in the news and media sector has been hugely important to many of our clients. We sincerely wish him all the best with his next move."“The APAC region continues to present significant opportunity for Edelman and our clients, and therefore remains a key focus for us. Rakesh’s experience of partnering with global companies to enter the Indian market, and for Indian businesses to expand globally, will be invaluable to our clients across the whole region. He has a deep understanding of the business, political, and societal dynamics of the region, and I have confidence that under his leadership, our business will be well positioned”, continues Williams. Fernandez says: “I am grateful for having been part of the Edelman team and to have worked with some of the industry’s most talented and committed colleagues. A new opportunity has arisen which is hard to say no to; it is a role that plays to my longstanding interests in public policy, and where I will have the opportunity to engage on some of the significant political and geopolitical issues of the day."Thukral adds: “Over the past couple of years, under Warren’s and Ed’s leadership, Edelman has become known for its strong integrated offering and work in Asia. Our growing capabilities in this space have been recognized with Creative Effectiveness Lions at Cannes, and at PRovoke’s Global SABRE Awards earning the title of “#1 campaign in the World” for two consecutive years.  “We have a strong team across the region and great client relationships across sectors and markets. I look forward to working with our teams and clients to continue elevating our work, and ensuring our clients receive solutions that help them evolve and grow their businesses in these complex times.”  Thukral will report to Williams in his new role, and the appointment is effective immediately. 
https://theprpost.com/post/8959/

FleishmanHillard taps Della Sweetman as President, Americas

FleishmanHillard has appointed Della Sweetman to the role of president, Americas and chief strategy officer, effective immediately. In this position Sweetman will be responsible for the performance of the agency's largest region and for driving enterprise-wide business transformation. She will report to J.J. Carter, who was promoted to FleishmanHillard president and chief executive officer on October 1."Della is the right person to step into this critical role leading our largest region, from which she will help drive our transformation," said Carter. "She understands our agency's unique strengths and brings operational rigor and growth experience. Della has proven effective in executing change within our organization, which has elevated our work and improved our competitiveness. We have the personal trust that comes from many years working together and will challenge each other to push the agency forward." The position is part of the firm's core leadership team charged with the strategic direction and operational management of the agency. Sweetman will work closely with market leaders in the Americas to align strategies, investments and resourcing to support the needs of its clients and the transformative changes for the agency.  "We have a foundation of excellent talent and expertise from which to grow and we have an enviable roster of clients," Sweetman said. "I'm very much looking forward to partnering with our leadership and teams across the Americas to together strengthen our position in the region, while fostering a culture of agility, high performance and constant innovation across the globe."Sweetman added, "We've entered a time of great disruption for our clients and industry, and we aspire to evolve our solutions, service delivery model, the impact of our work and the experiences of our people. This is an energizing time to be at FleishmanHillard and to take on this role."Sweetman has been in the role of chief business development officer for the agency since 2016, when she helped shape a vision for a dedicated growth unit. She has also led the agency's global Creative, Strategy and Planning practice. Prior to that, she was head of business development for the Americas, served as global client leader for one of the agency's largest accounts, and was also the former general manager for FleishmanHillard in Southern California.
https://theprpost.com/post/8889/

Zeno Group names Abhishek Gulyani MD, India & Head of Corporate Affairs, APAC

Zeno Group announces the appointment of Abhishek  Gulyani to lead Zeno India, overseeing teams in New Delhi, Mumbai and Bangalore, and  serve as head of the firm’s corporate affairs practice in Asia-Pacific. Abhishek will report to  Paul Mottram, Zeno Regional President, Asia Pacific and serve on the agency’s regional and  global leadership teams.  Abhishek was most recently CEO at Hill & Knowlton India, where in a four-year tenure he  grew the business, introduced new services, and strengthened sector and service  verticals. Prior to this, he held leadership positions at Avian WE and Genesis Burson  Marsteller and was also part of American Express Public Affairs and Communications team.  “Abhishek’s client orientation and innovation mindset is a perfect combination to continue  Zeno’s growth story in India and the region,” said Paul Mottram, Zeno Regional President,  Asia Pacific. “India’s continued development as a globally important market continues to  create opportunities for Indian companies and overseas multinationals alike. With  Abhishek’s leadership, our teams are well placed to offer clients the counsel to grow both  reputation and market share.”  Sharing details on his new role, Abhishek Gulyani said, “I’m inspired by Zeno’s fearless,  ambitious and entrepreneurial culture. Together with the talented teams across India and  Asia Pacific, we will continue to challenge the status quo, innovate with new formats, and  deliver measurable results.” Abhishek added, “Today, our zeitgeist is shaped by both data and creativity. Our focus, at  Zeno, will be to craft narratives and campaigns that capture the cultural shifts of our times.  I look forward to Zeno’s next chapter of growth and success in India and the region.” ??Rekha Rao who led Zeno in India from 2020 has left the agency to pursue new opportunities. 
https://theprpost.com/post/8854/

Finn Partners leads U.S. Media for Iceland Airwaves 2024

Finn Partners has been appointed to lead U.S. media relations for the Iceland Airwaves Festival, set to take place from November 7-9 across downtown Reykjavik. Known as the world’s most northerly music showcase, the festival brings continuous music to various venues throughout the city, including nightclubs, bars, churches, record shops, museums, and outdoor stages. This year's lineup highlights Iceland's emerging musical talents alongside international acts, featuring artists like Mary in the Junkyard, Spacestation, Air Jazz, Orbit, Virgin Orchestra, SunDog, Casey Smith Project, and Elin Hall.Over its two-decade history, Iceland Airwaves has hosted renowned artists such as Björk, The Flaming Lips, The Knife, Kraftwerk, Mumford & Sons, and Fleet Foxes. In their role, Finn Partners will handle press briefing materials, media outreach, interview scheduling, travel logistics, and on-site support. They are set to receive a project fee of $20,000, plus expenses for travel and paid influencer partnerships.
https://theprpost.com/post/8846/

Burson Group strengthens corporate affairs with key leadership moves

The Burson Group is enhancing its corporate affairs capabilities with the appointment of two senior leaders, Steve Behm and Dan Doherty, to strategic roles.Steve Behm will join Burson as the Americas Chair of Corporate Affairs. He arrives from Real Chemistry, where he led the agency’s crisis communications and reputation practice for the past 14 months. Prior to Real Chemistry, Behm spent 18 years at Edelman, where he played a pivotal role in leading the U.S. crisis, risk, and reputation practice. He also successfully managed the firm’s Southern region business, doubling its size over three years. Behm’s official start date at Burson is set for November 11.Dan Doherty, in contrast, has been promoted to the newly created position of Global Head of Corporate Affairs for Axicom, Burson’s technology-focused agency. Doherty has been with Burson for eight years and most recently served as North American Practice Chair, Global Corporate Affairs. His extensive expertise spans the technology, consumer packaged goods, and energy sectors, where he has helped companies address complex and sensitive issues.
https://theprpost.com/post/8842/

Essar names Manu Kapoor as Group Chief of Public Policy & Corporate Affairs

Essar Group is pleased to announce the appointment of Manu Kapoor as its Group Chief of Public Policy and Corporate Affairs.Manu brings over three decades of specialised experience working with corporations, governments, public sector agencies, and industry groups. He is an established leader with a successful career of managing corporation’s reputation and brands across Middle East, Africa, Central Asia, Russia, CIS, Eastern Europe, Baltics & Asia. He carries an in-depth knowledge of geo-political landscape across the globe. Commenting on his appointment Prashant Ruia, Director, Essar Capital, said, "We are delighted to welcome Manu Kapoor to the Essar family. As Group Chief of Public Policy and Corporate Affairs, Manu will be responsible for building and maintaining strategic relationships with key stakeholders, including businesses, government bodies, regulators, media, and policymakers. These are exciting times for Essar, and we look forward to his valuable contributions in driving our company's success.""Essar is strengthening its global presence in energy transition, green steel, digitization, technology, and innovation. It’s an incredible opportunity to collaborate with industry experts and contribute to the economic growth of India while making a global impact. I look forward to being part of Essar’s ongoing success." said Manu Kapoor.
https://theprpost.com/post/8839/

Golin MENA names Diab Nassar General Manager Saudi Arabia

Golin MENA has appointed Diab Nassar as General Manager, Saudi Arabia. This further strengthens the agency’s presence in the Kingdom, supporting both its regional client portfolio and its many Saudi-based clients.Golin MENA is a subsidiary of the leading Middle East marketing and communications group Horizon Holdings, an Interpublic Group (HYSE: IPG) Agency, and the partner of the global communications company Golin in the Middle East & North Africa.Nassar rejoins Golin MENA, the agency where he began his communications career, with over 17 years of experience across a diversity of industries.Stephen Worsley, Regional Managing Director of Golin MENA, said: “Diab’s vast experience across communications, technology, and creative media makes him the ideal person to begin a new chapter for our agency in Saudi Arabia, helping our clients to create change that matters.”Mazen Jawad, CEO of Horizon Holdings, the parent company of Golin MENA, said: “Diab brings fresh leadership and a forward-thinking mindset that aligns perfectly with the ambitions of our company in Saudi Arabia. His strategic direction will ensure we continue to provide our clients cutting-edge, integrated communications solutions that make a tangible impact.”Holding a bachelor’s degree in IT, a master’s in PR and media, and proven experience in AI-driven communications, Nassar said he was eager to help regional and international clients unlock the vast opportunities offered by the Middle East’s leading economy.“I’m honored to rejoin Golin MENA and Horizon Holdings at this exciting time for both Saudi Arabia and the communications industry. I look forward to leading our team in crafting innovative, locally relevant campaigns that reflect Golin’s global excellence and our own deep local knowledge of the Saudi market.”
https://theprpost.com/post/8828/

Sharmistha Roy joins Medi Assist as the Associate VP, Corporate Communications

Sharmistha Roy has joined Medi Assist as the Associate Vice President, Corporate Communications. In a Linkedin post she shared: “I'm thrilled to share about my new stint at Medi Assist as Associate Vice President, Corporate Communications.As India’s leading InsureTech player, Medi Assist is transforming the healthcare ecosystem with a robust tech-driven approach, thereby reshaping how people access and manage their healthcare benefits, making quality care more accessible and affordable across the country. I’m excited to be part of this mission-driven team, where I’ll be working on amplifying the brand's journey and incredible innovations. Look forward to creating meaningful stories and fostering relationships that strengthen the brand's impact in the industry.”Prior to Medi Assist, she was managing Brand Communications for Mobile Premier League (MPL). She also handled Corporate Communications for Ola (ANI Technologies Ltd). Roy has started her career as a Marketing Communications Specialist at SonicWall, later transitioning to the role of a Project Manager at Kestone. She was also a Senior Campaign Manager at Genesis BCW.She has more than a decade of experience as a Marcom specialist with expertise in building effectual campaigns for augmenting brand visibility, recall, establishing the required narrative for brands and impactful storytelling.
https://theprpost.com/post/8829/

Zeno Health appoints Pinkesh Dhimar as Brand & Communications Director

Zeno Health, one of the leading omni-channel platforms for quality and affordable generic medicines in India, has recently hired Pinkesh Dhimar as its new Director for Brand & Communication. The startup has bolstered its leadership team as part of its aggressive growth and expansion plans across India.Dhimar will be at the forefront of the Branding and Communications activities for the startup. He will be responsible for the branding guidelines, communications, public relations and social media outreach at the startup. He aims to position Zeno Health as the most respected and loved brand among consumers. Commenting on his new role, Dhimar said, “A good brand moves the business, but a great brand goes beyond just helping the business. It transforms lives and creates a positive impact on society at scale. Zeno Health falls in this category and I feel truly blessed to have this rare opportunity. Together, we will build a brand that will help create a healthier and happier Bharat.”Dhimar come with a vast, diverse and rich experience in the marketing and branding sector. He has 12 years of experience working with several consumer-tech brands catering to varied profiles across different categories. Some of these including working with companies such as CoinSwitch, Scripbox, Vedantu, Nestaway, ACT Fibernet and Hathway.Throughout his career, Dhimar has helped brands sharpen their brand positioning and communications not just through high-decibel campaigns but through all consumer-facing touchpoints in the most cohesive and coherent way.
https://theprpost.com/post/8781/

MSL Group Middle East appoints Nadin Al-Alami as Business Lead for Saudi Arabia

MSL Group Middle East, a prominent communications and PR agency within Publicis Groupe Middle East, has appointed Nadin Al-Alami as Business Lead for its Saudi Arabian operations. This move highlights MSL’s commitment to expanding its presence in the Kingdom, where the team has experienced significant growth, tripling in size over the past year.In her new role, Nadin will lead the agency’s efforts to drive growth, foster client relationships, and pursue new business opportunities in the Saudi market. Her interdisciplinary leadership experience will be critical in advancing Publicis Groupe’s ‘Power of One’ model, which integrates the company’s diverse capabilities to deliver comprehensive client solutions.MacLean Brodie, CEO of MSL ME, expressed enthusiasm about the appointment, stating: “I’m thrilled to welcome Nadin to lead our Saudi team. Her leadership, energy, and regional expertise are exactly what we need to continue growing in this dynamic market. Nadin's deep understanding of the challenges and opportunities facing our clients will help us tell their stories at this pivotal time.”Nadin Al-Alami brings over 20 years of experience in the GCC region, having held leadership roles at top agencies such as ASDA’A Burson Marsteller, Wunderman Thompson, and most recently Horizon FCB, where she served as Managing Director. Her expertise spans a wide array of industries including financial services, healthcare, real estate, consumer goods, and sports. Nadin is widely recognized for her ability to craft and execute strategic omnichannel marketing campaigns that create meaningful customer experiences.Commenting on her new role, Nadin said: "I’m excited to join MSL KSA and look forward to driving innovative solutions that meet the evolving needs of our clients. Our goal is to strengthen partnerships and leverage the vast capabilities within Publicis Groupe to ensure long-term success in this fast-growing market.”Nadin’s track record of building strong relationships with key stakeholders, media, and influencers has earned her a reputation as a respected industry leader, known for delivering impactful communications strategies that align with both client and company objectives.
https://theprpost.com/post/8762/

Manu Kapoor joins Essar Group as Group Chief of Public Policy & Corporate Affair

Manu Kapoor has transitioned to Essar Group as Group Chief of Public Policy & Corporate Affairs. Prior to this, he served as Executive Director, Corporate Advisory at ArcelorMittal Nippon Steel India. He has also been a member of the Board of Advisors at the Ministry of Electronics and Information Technology. Over the years, Kapoor has worked with prominent organizations such as Samsung Electronics, Vodafone, Cairn Energy PLC, Reliance Industries Limited, Vestergaard Frandsen and Procter & Gamble, among others.
https://theprpost.com/post/8664/

Acorn Strategy’s Kate Midttun joins Future Communicators board

Kate Midttun, Founder and CEO of Acorn Strategy, has been appointed to the Board of Trustees of the Future Communicators Foundation (FCF). Midttun, a trailblazing entrepreneur who became the first female to receive Abu Dhabi’s prestigious Golden Visa, continues to lead Acorn Strategy, an award-winning communications agency based in the UAE. The agency is also partnering with FCF to offer an annual scholarship, providing aspiring communication leaders with financial support and mentorship to foster future talent in the industry.
https://theprpost.com/post/8659/

Abundantia Entertainment appoints Branquila to lead brand & comm

Abundantia Entertainment, one of India’s premier content creators and producers, has appointed Branquila Brand Ventures (BBV) as its agency to manage the company’s corporate brand and communications mandate. Branquila will handle the brand’s comprehensive mandate, encompassing corporate brand communication strategy, digital marketing, public relations and creative communication. Vikram Malhotra, Founder & CEO of Abundantia Entertainment, shared his thoughts on the appointment, "We are at a pivotal moment in Abundantia’s journey. on the back of a creatively successful and financially solid last few years, we are now ready to enter a new phase of growth to expand our storytelling and business footprint. Branquila brings a fresh perspective and an innovative approach to brand marketing, and we are excited to work with Sandeep and team as we amplify Abundantia’s presence across the entertainment landscape.Echoing the sentiment, Vasundhara Adukia, Head – Marketing and Communications at Abundantia Entertainment added, ““The Abundantia brand is built on the core of differentiated and progressive storytelling. Our vision for brand Abundantia is to be the preferred choice of creative and business collaborators and our work and values constantly need to reflect that. We are delighted to collaborate with Branquila, in who, we believe, we have found the right partners for the growth journey that lies ahead”.Sandeep Dahiya, Founder & CEO of Branquila Brand Ventures, commented, "We are excited to partner with Abundantia Entertainment, a brand known for bringing pathbreaking stories to life - across screens, across geographies, and across genres. He further added, “Given Vikram’s vision, we’re looking forward to playing a role in Abundantia’s next phase of growth.”Abundantia Entertainment has been one of the major success stories to emerge out of the content landscape in the last few years and has notched up an enviable body of work across motion pictures and streaming ecosystems. With several critically acclaimed and commercial hits like Baby, Airlift, Toilet: Ek Prem Katha, Shakuntala Devi, Sherni, Chhorii, Jalsa and the globally acclaimed series Breathe and Breathe: Into the Shadows Abundantia’s filmography includes work with celebrated and talented creators as well as superstar and breakthrough actors and the company has also been a partner of choice for studios and streaming platforms given its consistently successful track record. 
https://theprpost.com/post/8658/

Ashley Madison selects Pitchfork Partners for communications in India

Mumbai-based communications agency, Pitchfork Partners Strategic Consulting LLP, has been appointed as the strategic communication counsel for Ashley Madison, the world’s leading married dating site. As a platform, Ashley Madison is renowned for offering its users a discreet space to explore personal relationships with a like-minded community. As part of the mandate, Pitchfork Partners will drive the holistic communication narrative and manage the PR, social, and digital mandate for Ashley Madison in India.     With its global presence in 45 countries, the platform empowers people to navigate relationships with discretion and utmost respect for privacy. As it expands its footprint in India, the collaboration with Pitchfork Partners will enable Ashley Madison to create an engaging communication and digital strategy built to resonate with the cultural sensitivities of the country. The approach will focus on positioning Ashley Madison as a service that provides members with access to like-minded individuals who are looking to explore their desires and connect discreetly.    Sharing his thoughts about the partnership, Paul Keable (Chief Strategy Officer, Ashley Madison), shared, “We look forward to expanding our operations in India and growing our global membership base, which now exceeds 85 million since the site’s inception in 2002. In this endeavor, we rely on the expertise of Pitchfork Partners to help us effectively communicate with both existing and prospective users and to establish our platform as a safe and secure space for discreet connections.”Speaking about the appointment, Jaideep Shergill, co-founder of Pitchfork Partners Strategic Consulting, said, “We are excited to collaborate with Ashley Madison. Our approach to building thoughtful communication and digital strategies for the brand is in line with their commitment to providing a non-judgmental and like-minded space for personal exploration. Together, we look forward to creating a positive narrative that respects the cultural fabric of India while supporting Ashley Madison's growth in the market.”
https://theprpost.com/post/8643/

Aster DM Healthcare appoints Nalla Karunanithy as CEO of Digital Health & E-Comm

Aster DM Healthcare, the largest integrated healthcare provider in the GCC, has announced the appointment of Nalla Karunanithy as CEO of its Digital Health & E-Commerce division. This strategic move aims to bolster the company’s digital health initiatives and drive the expansion of its myAster platform across the GCC.The appointment comes as myAster, a comprehensive healthcare super-app, continues to lead the region’s digital health transformation. With over 2 million app downloads and 4.37 million lives impacted, myAster has experienced significant growth, becoming a key player in delivering digital healthcare solutions in the UAE. The app’s monthly active users now exceed 750,000, underscoring the rising adoption of digital health services in the region.myAster offers a seamless, integrated healthcare experience through features such as appointment booking, teleconsultations, e-commerce, and home delivery. Recent enhancements include the introduction of Health Profile and Lab on App, which enable users to monitor key health metrics and access prescriptions, lab results, and radiology reports in one place.Nalla Karunanithy, with 15 years of experience in digital and technology leadership, is expected to lead the next phase of growth for myAster, driving innovation and expanding its reach. He brings a track record of successful digital transformations across various industries, including launching the region’s first unmanned grocery store and autonomous warehouses.Alisha Moopen, Managing Director and Group CEO of Aster DM Healthcare, emphasized the significance of digital transformation for the healthcare sector in the Middle East. “Digital transformation is the way forward, and the growth of myAster is a testament to this trend. With Nalla’s expertise, we are confident in taking our digital health arm to the next level as we continue expanding in the region.”Karunanithy expressed excitement about his new role, highlighting plans to leverage AI and data analytics to further enhance patient care. “My focus will be on driving innovation to create seamless, patient-centric digital experiences that make healthcare more accessible, predictive, and personalized,” he stated.The appointment aligns with Aster DM Healthcare’s broader vision of revolutionizing the healthcare experience through technology, setting new standards for convenience, quality, and patient empowerment across the GCC.
https://theprpost.com/post/8615/

Truecaller appoints Seema Jindal as Head of Public Affairs, Telecom

Truecaller, one of the leading global communications platform, has appointed Seema Jindal as the Head of Public Affairs, Telecom in India. Seema joined Truecaller following a distinguished 25-year career at Airtel, where she held multiple key roles in regulatory, interconnection, and compliance roles in different telecom business units within Airtel.Most recently, she served as the Head of Regulatory Affairs for DLT, DTH, Teleports, VSAT and Head of Compliances & Audit for Regulatory. She was instrumental in spearheading the implementation of an intricate and innovative regulatory framework on telecommunication spam based on Digital Ledger Technology. Her work involved defining and interpreting complex regulations, ensuring compliance across multiple business units and managing relationships with regulators/licensors.At Truecaller, Seema will work closely with government ministries and agencies such as TRAI, DoT and MEITY to ensure regulatory and policy support for Truecaller’s continued growth and innovation in India.
https://theprpost.com/post/8616/

Tushar Makkar joins ArcelorMittal Nippon Steel India as Head of Corp Comm

Tushar Makkar has been appointed as the Head of Corporate Communications at ArcelorMittal Nippon Steel India. He announced his new role on LinkedIn. Before joining ArcelorMittal Nippon Steel, Makkar served as Senior Vice President at Adfactors PR. He also held the position of Group Chief Communications Officer at GMR Group for four years.Throughout his career, he has managed communications for various prominent brands and companies, including Arvind Group (Lalbhai Group), SAP India, Microsoft India, and IBM India & South Asia.
https://theprpost.com/post/8621/

PRP Group appoints Shailja Patyal into its Senior Leadership Team

PRP Group today announced the appointment of Shailja Patyal as Vice President of PR Professionals, marking her return to the senior leadership team. With a robust background in communications and marketing strategy, Shailja brings over 16 years of industry experience to her new role.In her position at PR Professionals, Shailja will concentrate on enhancing client management and servicing. Her strategic vision will focus on aligning teams to improve stakeholder engagement and ensure effective communication with clients. Renowned for her collaborative approach, she has a unique talent for uniting diverse teams to leverage collective expertise and achieve common objectives. Before her return to PRP Group, Shailja held significant roles with multinational companies such as SMEC – A Surbana Jurong Group, Systra India, and IL&FS, where she showcased her strategic acumen and leadership capabilities.Shailja’s extensive background includes expertise in Marketing Strategies, Organizational Development, People Communications, Client Relationships, and Conflict Management. Her educational credentials are impressive, featuring an Executive MBA in Strategic Business Management from IIM Kolkata, an MBA from IIPM, New Delhi, and a Master’s in Electronics & Communications from DAVV University, Indore.Dr. Sarvesh Tiwari, Founder & Managing Director of PR Professionals, expressed his excitement about Shailja’s return: “We are absolutely delighted to welcome Shailja back to the PRP Group. She was instrumental in our early days, playing a pivotal role in shaping the company’s foundation and her return brings valuable experience and strategic insight that will propel PRP forward.”Shailja Patyal shared her enthusiasm about rejoining PR Professionals, stating, “Coming back to PR Professionals feels like a homecoming. The warm reception from the team and management has been incredible, and it feels as though I’ve never been away. I am excited to collaborate with this talented team and contribute to the company’s ongoing success in my second innings with PRP.”PR Professionals, established in 2011, is a leading integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.
https://theprpost.com/post/8611/

Bahlsen appoints Aduro Communications for UK Campaigns

Aduro Communications has secured Bahlsen, the renowned biscuit brand, as its latest client following a competitive four-way pitch.The agency has been tasked with managing Bahlsen's social media, press, and influencer programmes in the UK, as well as supporting key campaigns in 2025. Notably, there was no previous agency handling the account.Aduro will oversee communications during major sales periods starting this autumn, covering Bahlsen’s entire product range, including popular brands like Choco Leibniz and Pick Up!.Bahlsen UK Marketing Manager Michelle Green expressed her enthusiasm for the partnership, stating, “We are incredibly impressed with Aduro’s expertise and commitment to their approach. Having a true partnership with an agency is critical to drive impact and we’re excited to start delivering standout and salient campaigns together, putting Bahlsen into the hearts and minds of UK consumers.”Aduro Communications founder and MD Natalie Luke also shared her excitement, adding, “After adding some of the nation’s favourite tea brands to our portfolio last year, next on the list had to be our favourite biscuits. We couldn’t be prouder to add Bahlsen to the Aduro stable, in what has been a stand-out year for the business across all sectors.”Bahlsen now joins an impressive roster of clients at Aduro, including TATA Consumer Products (Tetley/Teapigs), Kerry Dairy Consumer Products, Hain Daniels Group, Homebase, and Pharmacare.
https://theprpost.com/post/8584/

John Rynehart appointed Director & Head of UAE at Kekst CNC

Strategic communications consultancy Kekst CNC has appointed John Rynehart as Director and Head of the UAE. With a robust background in the industry, Rynehart brings over 20 years of experience in journalism, strategic communications, public relations, and marketing.Before joining Kekst CNC, he served as Managing Director at Seven Media, where he led various initiatives and projects, showcasing his leadership and expertise across multiple sectors. Prior to his stint at Seven Media, he was Managing Director at Four Communications Dubai. Rynehart’s extensive experience enables him to navigate complex communications challenges and deliver impactful strategies for clients.In his new role, he is expected to leverage his diverse skill set to enhance Kekst CNC's presence in the UAE, driving innovative communications solutions and fostering strong client relationships. His appointment reflects the firm's commitment to delivering exceptional service in an increasingly dynamic market.
https://theprpost.com/post/8572/

Equation Media names Fadi Zeidan as Regional Managing Director

Equation Media, part of The Network Communication Group, has named Fadi Zeidan as its new regional managing director, signaling the agency's continued focus on delivering innovative media solutions that drive business results across the MENA region.In his new role, Zeidan will oversee the agency's strategic direction, operations, and growth throughout the region. Commenting on the appointment, Roger Sahyoun, Chairman of The Network Communication Group, stated: “Fadi’s appointment underscores our commitment to growth and transformation.”With over 20 years of experience in media and marketing communications, Zeidan brings extensive expertise to Equation Media. His knowledge spans strategic planning, performance marketing, and delivering successful campaigns for both local and global brands. Zeidan previously served as the regional business lead at Initiative MENA, where he managed a team of 30 professionals, driving business growth through integrated media strategies. Throughout his career, he has worked with high-profile brands such as Amazon, Etisalat, Dubai Holding, MBC Group, OSN, Nakheel, Samsung, and Emirates, which has equipped him with valuable insights into the evolving media landscape.Zeidan also shared his excitement on his joining the organization. He said: “The agency’s commitment to innovation and excellence aligns perfectly with my values, and I look forward to leading our talented team in delivering impactful media solutions that drive success for our clients."As regional managing director, Zeidan plans to emphasize data-driven insights, foster creativity, and ensure precision in audience targeting to achieve measurable results for Equation Media's clients.
https://theprpost.com/post/8555/

SRV Media appoints Anushka Dey as Vice President of Public Relations

SRV Media, a prominent integrated marketing and communications agency known for its innovative solutions and client-centric approach, is pleased to announce the appointment of Anushka Dey as the new Vice President of Public Relations. This key addition to the leadership team comes as SRV Media strengthens its public relations capabilities and continues its mission to provide exceptional value to a wide range of clients.With over a decade of experience as a Strategic & Integrated Communication Specialist, Anushka Dey brings a wealth of expertise to her new role at SRV Media. Her appointment is pivotal as the agency continues to expand its services and solidify its position as a trusted partner for strategic communications across all verticals.Dr. Vikram Kumar, Co-founder and Managing Director of SRV Media, commented on the appointment, “We are thrilled to welcome Anushka to our leadership team. Her proven track record in crafting impactful strategies and fostering client relationships aligns perfectly with our vision for growth and excellence. Anushka's expertise will be instrumental in elevating SRV Media's PR offerings and further cementing our reputation as a go-to agency for comprehensive marketing solutions."In her new role, Anushka will spearhead developing and implementing comprehensive PR strategies to enhance brand reputation and visibility for SRV Media's clients. Prior to joining SRV Media, she has worked with MSL, Value360, GBM and Social Panga. Her strategic approach and deep industry insights are expected to drive innovation and deliver measurable results across the agency's PR initiatives.Commenting on her appointment, Anushka Dey stated, "I am excited to join SRV Media and contribute to its continued success. The agency's commitment to delivering results-driven solutions aligns with my approach to strategic communication. I look forward to working alongside SRV Media’s talented team to develop forward-thinking PR strategies that drive success and elevate our clients' brands.” SRV Media has established itself as a powerhouse in the marketing and communications landscape over the past 13 years. The agency's comprehensive suite of services includes Performance Marketing, Search Engine Optimization, Social Media Management, Branding, Public Relations, Content Marketing, Video Production, Web Designing & Development, and Voice & Sales Support. This holistic approach has enabled SRV Media to become the silent force behind numerous brands, strengthening its position as an industry leader.The agency's success can be highlighted through its impressive portfolio, having worked on over 2,000 projects for more than 300 brands and managed media budgets exceeding 600 crores. SRV Media's methodical approach, which combines actionable insights with a perfect blend of data and creativity, has consistently delivered unmatched impact for its clients across various industries.As SRV Media continues to evolve and expand its offerings, the addition of Anushka Dey to its leadership team marks a significant milestone in the agency's journey. Her appointment is expected to further enhance SRV Media's capabilities in public relations and strategic communications, reinforcing its commitment to delivering innovative, tailored solutions that drive tangible results for its clients.
https://theprpost.com/post/8548/

David Kingsmill-Moore, Marta Guasch join Edelman Middle East leadership

Edelman Middle East has announced the expansion of its leadership team with two significant appointments: David Kingsmill-Moore as Managing Director for the UAE and Marta Guasch as the Regional Head of Technology.Kingsmill-Moore brings 13 years of experience working across the UAE, Saudi Arabia, and Bahrain, where he has collaborated with both government and private sector clients. Previously a partner at Consulum, which was recently acquired by Stagwell, he led key accounts including the Qiddiya Investment Company (QIC) and the Public Investment Fund (PIF). In his new role at Edelman, he will provide strategic counsel to corporate and energy clients and serve as a regional crisis advisor for complex issues and reputational challenges.Guasch joins Edelman from the firm’s London office, tasked with developing and leading the technology practice in the Middle East. With eight years of public relations and communications experience in the technology sector, she is poised to strengthen Edelman’s presence in this vital area.These appointments reflect Edelman’s commitment to enhancing client advisory services in the region. Kingsmill-Moore and Guasch will report to Omar Qirem, CEO of Edelman Middle East, who expressed his enthusiasm for the new additions, stating: “I am delighted to welcome both David and Marta to the team. This leadership expansion reflects our continued focus on growing our presence in the region and strengthening our senior bench of experienced advisors.”The announcement follows the recent appointment of Nidaa Lone as head of Edelman’s Abu Dhabi office, underscoring the agency's strategic growth. Additionally, Edelman has hired Zoe Audibert as the regional marketing lead for the Middle East, further bolstering its team with talent relocated from the UK.Edelman has been operating in the UAE since 2008 and has seen significant growth in recent years, with its team tripling in size over the past three years. The agency reported a revenue increase of 23.7% in its Middle East business in 2023, making it one of the fastest-growing regions within the firm.
https://theprpost.com/post/8543/

Xiaomi India appoints Disha Sharma as Communications Manager

Xiaomi India has appointed Disha Sharma as Communications Manager. In her new role, Disha will lead Xiaomi India's communications strategy, overseeing external communications, brand reputation, and media relations to further enhance Xiaomi’s position in the Indian market.Disha brings with her a wealth of experience in strategic communications, public relations, and brand management, having worked with major global brands like Logitech, Realme, Paytm, and Abu Dhabi Tourism. A postgraduate from IMT Ghaziabad with a major in Marketing and minor in Finance, she has honed her skills in areas such as media relations, crisis communications, digital PR, and content strategy.Before joining Xiaomi India, Disha played a pivotal role in Samsung India’s Strategic Communications team, where she managed brand reputation and external communications across several verticals, including CSR, B2B, HR, and Consumer Electronics. Prior to this, she was working with BCW Global as Senior Manager. Her expertise extends to managing high-impact communications, developing media plans, building corporate reputations, and executing successful social and PR campaigns.Disha’s diverse background and proven track record in managing both global and local communications will be instrumental in strengthening Xiaomi’s brand presence and supporting its growth trajectory in India.
https://theprpost.com/post/8529/

GEN PLUS Group appoints Wael Mahdi as Chief Growth Officer for MENA region

GEN PLUS Group, a global leader in integrated communications and holistic brand storytelling, has announced the appointment of Wael Mahdi as Chief Growth Officer for the Middle East and North Africa (MENA) region. This key leadership role underscores the Group's commitment to expanding its presence in the region, with a particular focus on Saudi Arabia and its Vision 2030 transformation. GEN PLUS Group recently established its regional headquarters in Riyadh to support this mission. Wael Mahdi brings over 20 years of experience in communications, media and journalism to his new role. He holds a Bachelor of Arts in Political Economy from the American University in Cairo and has held various senior positions at prominent organizations such as NEOM and the Saudi Research and Media Group, where he made a significant contribution across multiple outlets. His career also includes contributions to respected publications like Arabian Business, Alwatan, The National, and Asharq Alawsat, as well as nearly a decade with Bloomberg, where he covered business and energy news across the GCC.Sofia Panayiotaki, CEO of GEN PLUS Group, stated: "We are excited to welcome Wael Mahdi to our leadership team. His extensive experience in strategic communications and content creation will be invaluable as we strengthen our role in supporting Saudi Vision 2030 and helping brands in the Kingdom and the MENA region grow and thrive."Wael Mahdi added: "I am thrilled to join GEN PLUS Group at such a pivotal time of growth and transformation in the region. I look forward to contributing to the Group’s mission by driving impactful content and narratives that align with Saudi Arabia’s ambitious goals to spur economic activity and attract global investors."With a diverse network of over 3,000 experts representing 67 nationalities, the Group operates in more than 100 countries. GEN PLUS Group provides a comprehensive suite of services, including creative marketing, PR, digital strategy, social media and content development, all driven by its signature "PLUS" philosophy.In Saudi Arabia, GEN PLUS Group empowers brands, and partners with groundbreaking projects and initiatives to support Saudi Vision 2030.
https://theprpost.com/post/8488/

Ducati India appoints Burson as strategic communications partner

Burson, the global communications leader purpose built to create value for clients through reputation, has been named the strategic communications partner for Ducati in India. Burson will provide integrated communication services to Ducati to further strengthen its brand positioning, reputation and engagement within the Indian market. "We are thrilled to partner with Burson India as our strategic communications partner," said Bipul Chandra, Managing Director of Ducati India. "Their proven track record in delivering campaigns and a deep understanding of the Indian market makes them the ideal partner to help us further elevate the Ducati brand experience in India." "Ducati is an iconic brand synonymous with performance, style, and a passionate riding community," said Deepshikha Dharmaraj, CEO of Burson Group India. "We are excited to leverage our creative and storytelling capabilities to further strengthen Ducati's presence and help the brand forge a stronger connect with motorcycle enthusiasts across India."
https://theprpost.com/post/8464/

Ikram Al-Yacoub joins Instinctif Partners as Head of Saudi Arabia

Instinctif Partners, a leading strategic reputation advisor in the MENA region, has appointed Ikram Al-Yacoub as Managing Partner and Head of Saudi Arabia. This move underscores the firm's commitment to an integrated advisory approach as it navigates the rapidly evolving landscape of the Kingdom.Ikram Al-Yacoub, a seasoned C-suite advisor with extensive experience in strategic and financial communications, is set to play a pivotal role in driving Instinctif's growth initiatives. Her expertise will enhance the firm's ability to deliver valuable client advice, deepen stakeholder engagement, and foster strategic partnerships across critical sectors in Saudi Arabia.Samantha Bartel, CEO MENA of Instinctif Partners, expressed enthusiasm about the appointment, stating: "We are delighted to welcome Ikram to our team. Having advised clients in Saudi Arabia for over a decade, we are excited to build on our successful momentum with her leadership. With Ikram's strong relationships and stewardship, we will continue to provide best-in-class reputation management services, including investor relations, corporate reporting, ESG, public policy, and crisis communications."In her new role, Al-Yacoub will collaborate closely with EMEA teams to identify opportunities and optimize Instinctif's approach, ensuring that client and partner needs in Saudi Arabia are effectively met.Al-Yacoub, a Saudi citizen, holds an MBA from City University London and a master's degree in International Political Economy of Resources from the Colorado School of Mines, where she focused on energy sustainability and the economic valuation of natural resources. Prior to joining Instinctif, she served as Managing Director and General Manager at Brunswick Group, where she spearheaded strategic expansion into Saudi Arabia, advising clients on financial communications, mergers and acquisitions, and public listings. Expressing her excitement about the new role, Al-Yacoub said: "It's an honor to join such a leading firm and enhance its capabilities. With the region experiencing unprecedented economic development and transformation, clients are seeking genuine partners with the expertise to help navigate complex challenges. Instinctif's unique proposition of localized, world-class capabilities positions us to excel in this environment."Ikram Al-Yacoub is also a member of the Middle East Investor Relations Association (MEIRA) KSA Memberships and Events Committee, which aims to elevate the profile of investor relations in Saudi Arabia.Instinctif Partners boasts a prestigious client list across the region and internationally, and was recently awarded 'Large Consultancy of the Year, MENA in 2024' by PRCA MENA.
https://theprpost.com/post/8442/

Kekst CNC appoints John Rynehart as director and head of the UAE

Kekst CNC, a global strategic communications boutique, has announced the appointment of John Rynehart as Director and Head of the UAE, further strengthening its presence in the Middle East.John will oversee operations in the UAE, spearheading growth in one of Kekst CNC’s fastest-growing markets globally.“We are thrilled to welcome John to our business and eagerly anticipate the contributions he will bring to our leadership team,” said Ben Curson, Partner and Head of the Middle East.“John joins us at a pivotal moment as we continue to expand our unique positioning and presence in the region. His exceptional leadership skills, strategic thinking and deep understanding of the evolving and ever-changing Middle East market will be invaluable. We are confident he will play a key role in propelling our business to new heights.”Kekst CNC recently announced the opening of its office in Riyadh, Saudi Arabia, led by experienced Saudi communications consultant Robert Hanvik.With 20 years of experience in journalism, strategic communications, public relations, marketing and leadership, John brings a proven track record of delivering creative solutions for a diverse range of clients. His expertise spans multiple sectors including health, education, energy, defense and aviation.“Kekst CNC’s excellence in delivering strategic foresight, quality assurance and innovation, along with its use of emerging technologies, aligns perfectly with my dedication for helping clients navigate multifaceted challenges and business-critical issues,” said John Rynehart, Director and Head of the UAE. “I look forward to working with this impressive team and contributing to the firm’s continued success.”Prior to joining Kekst CNC, John held senior leadership positions at independent agencies Seven Media and Four Agency Worldwide, where he led teams and major initiatives in corporate communications, crisis management, and integrated communications strategy.As Head of the UAE, John will be responsible for overseeing business development, providing senior-level client counsel, and team leadership, ensuring Kekst CNC continues to deliver best-in-class consultancy services that drives measurable impact for its diverse international client portfolio.Kekst CNC is a global communications agency with 14 offices around the world, focused on corporate actions, special situations and strategic decision making, with strong expertise in advising businesses in the Middle East during times of growth, transformation and reputation protection.
https://theprpost.com/post/8437/

Concerto appoints Cedric Roux as MD for Middle East Operations

Global strategic communications and advisory firm Concerto has announced the appointment of Cedric Roux as Managing Director for the Middle East. Based in Dubai, Roux will spearhead Concerto’s growth and operations across the region, focusing on strategic communications, business intelligence, and public affairs.Concerto's CEO, François Hurstel, expressed enthusiasm about the appointment, stating, "We are proud to strengthen strategic ties between the Gulf, Africa, and France. Cedric’s expertise in these regions complements our diverse pool of experts. We are thrilled to have him on board."Roux brings a wealth of experience to the role, having previously served as UAE General Manager and Global Chief Transformation Officer at Richard Attias & Associates. His background spans emerging markets and social inclusion projects for major financial institutions across France, the UK, and Africa.Commenting on his new position, Roux said, "Concerto’s entrepreneurial spirit and client-focused approach have driven its success in high-growth markets. Joining the team feels like a natural step, and I look forward to providing strategic counsel to government and business leaders on critical regional issues."Concerto's expansion into the Middle East aims to foster deeper connections between the Gulf, Africa, and France, furthering its influence in these high-growth markets.
https://theprpost.com/post/8386/

Interpublic appoints Alex Hesz as Chief Strategy Officer

Interpublic Group has announced the appointment of Alex Hesz as the company's Chief Strategy Officer. Hesz will collaborate closely with Interpublic’s leadership team on the company's strategic priorities, including the company’s go-to-market positioning and its integrated work with global clients.“Alex is an exceptional strategist who sees what’s next and will help both our clients and Interpublic harness change to drive outstanding performance. He’ll be invaluable in driving our company’s strategic initiatives forward as we continue to evolve and grow. An area of long-standing focus for us is the intersection of media, technology and creative, and Alex can accelerate the pace at which we integrate these capabilities so that our teams can most efficiently grow business for brands," said Philippe Krakowsky, CEO of Interpublic. “We’re very pleased to welcome Alex to the organization.”Most recently, Hesz has worked with NGOs and on related projects in his native United Kingdom. Prior to this, Hesz was at Omnicom, where he served as the company’s Executive Vice President, Chief Strategy Officer. Hesz previously held a range of strategic roles at Adam & Eve/DDB and was elevated to Global Chief Strategy Officer at DDB Worldwide in 2020. Over the course of his career, Hesz has worked on a range of large clients spanning all major industry categories, from automotive to financial services, consumer goods and technology."Our industry is changing rapidly to deliver innovative, personalized, and scaled solutions for clients that leverage new technologies and adjusted ways of working. Interpublic’s success in adopting these types of programs has helped it deliver industry-leading work for clients, who turn to the company to navigate and excel in an increasingly complex marketing environment,” said Alex Hesz. “I look forward to joining the Interpublic team to further the company’s strategic vision and integrate industry-leading capabilities to help grow Interpublic and our clients.”Hesz joins a group of senior functional leaders at the corporate Interpublic level driving connectivity between the company’s portfolio of marketing services, capabilities and centralized strategic resources in areas such as data and identity, marketing technology, commerce, production and generative artificial intelligence, all in the service of making precision and performance core elements of its services to marketers around the world.The appointment is effective immediately.
https://theprpost.com/post/8377/

Stagwell appoints Sunil John as Senior Advisor, MENA

Stagwell, the challenger network built to transform marketing, has appointed Sunil John as Senior Advisor, Stagwell MENA. John will head Stagwell's forthcoming MENA office, spearheading growth and enhancing collaboration among local agencies and partners. He will also develop new client solutions, utilizing his extensive regional network to support brands aiming for both regional expansion and global reach.John, named the Best PR Professional in the Middle East by PRWeek in 2023 and 2020, brings over three decades of regional experience to Stagwell, having founded ASDA'A BCW, the region's leading PR consultancy and been instrumental in shaping the public relations landscape in the Arab world. During his time at ASDA'A he launched Proof Communications, a specialist digital and design firm, OnePoint5, an ESG advisory and led the annual Arab Youth Survey, the groundbreaking thought leadership platform capturing the hopes and aspirations of the 200 million Arab youth.Additionally, as an Advisory Board Member of the Dubai International Chamber since July 2021, John has been influential in reinforcing Dubai's status as a global trade hub."Marketers who miss out on MENA will miss out on one of the biggest consumer growth stories of our decade," said Mark Penn, Chairman and CEO, Stagwell. "As we focus on becoming more competitive internationally, Sunil's unparalleled experience in MENA and his leadership are what Stagwell needs to deepen our presence and help our clients succeed in this crucial market.""I am excited to join Stagwell and contribute to its unique technology-driven offering in the marketing services landscape," said Sunil John. "The opportunity to integrate my experience, my love of research and insights, and my focus on digital transformation and technology with Stagwell's innovative approach will bring value to a region that is one of the fastest growing in the world. As a challenger network, I believe Stagwell will be the company that creates significant impact for our clients in the MENA region."John's appointment comes at a time when Stagwell is opening a new chapter in the region after recently announcing its intent to acquire Consulum, a leading government advisory firm that specializes in strategic communications, public policy and leadership support in the MENA and other global markets.Stagwell's footprint across MENA includes its omnichannel media agency Assembly and global creative collective Forsman and Bodenfors. Additionally, Stagwell counts marketing and talent management agency FLC and strategic growth advisory firm Phronesis Group among its global affiliate partners in the region. With offices across Dubai, Cairo, and Riyadh, Stagwell is positioned to serve clients in a range of industries in MENA, including retail, automotive, crypto, real estate, tech and finance sectors.The MENA region is a key growth market for Stagwell as the company pursues its goal of doubling revenue at the Company beyond North America by 2025. In 2024 to date, Stagwell has acquired seven firms, including LEADERS (Israel), Team Epiphany (US), Sidekick (UK), What's Next Partners (France), PROS (Brazil), Business Traveller (Global), and BERA (US).
https://theprpost.com/post/8376/

Telangana names Sriram Karri as Director of Media and Communications

In a strategic move to bolster its communication efforts, the Government of Telangana has appointed veteran journalist and communications expert Sriram Karri as its Director of Media and Communications. Karri, previously the Resident Editor of Deccan Chronicle Holdings, brings with him over three decades of experience across journalism, corporate branding, and public affairs.Announcing his new role via LinkedIn, Karri expressed enthusiasm for his appointment, signaling his readiness to contribute to Telangana’s communication strategies amid its growing prominence on the national and global stage.Sriram Karri’s career spans an impressive journey, beginning in 1995 with The New Indian Express. Over the years, he has developed a formidable reputation as a writer, columnist, orator, and political analyst. His experience includes leadership roles at leading organisations such as Infosys, Tata Consultancy Services, Satyam Computers, Indian School of Business, and CallHealth, where he played a key role in communications and branding initiatives.Karri’s appointment comes at a critical juncture as Telangana positions itself as a leader in India's tech and business sectors, with the state government keen on enhancing its global outreach and visibility. His deep expertise in both corporate communications and journalism is expected to play a pivotal role in strengthening the government's engagement with media and the public.As Telangana continues to attract investment and attention from major global players, Karri's new position will likely see him at the forefront of shaping the state’s communication strategies, both domestically and internationally.
https://theprpost.com/post/8371/

WiredCo. expands earned media team with key hires

WiredCo., an independent agency in Australia, has strengthened its earned media division, WireCast, with two strategic new hires, reflecting the agency’s growing client roster and expanded mandates from existing partnerships.Jessica "Jess" Nutt has been appointed Senior Account Manager for Earned Media, joining from Liquid Ideas. Nutt brings extensive experience leading communications campaigns for major brands like Maker's Mark, Four Pillars, and Pernod Ricard, adding depth to WiredCo.’s media capabilities.Additionally, Constance "Connie" Nicolaou has been brought on board as Senior Account Executive for Earned Media. Nicolaou comes from Primary Comms Group, where she spent three years managing earned media, activations, and content creation, further bolstering the team’s expertise.These appointments mark a significant step in WireCast’s growth, aligning with the agency's expanding portfolio of clients and projects.Michelle Hampton, Managing Partner, WiredCo., said: "Both Jess and Connie are absolute guns at their craft, and most importantly, they’re kind, caring and clever which is already proving to be a winning combo for our agency. We're looking forward to them bringing lots of mischief and mateship to help us create more magic for our clients."
https://theprpost.com/post/8365/

Honeywell appoints Prashanth Balarama as Senior Director of Comm & CSR

Prashanth Balarama has joined as Senior Director of Communications & CSRWith over 27 years of extensive experience from IBM, where he most recently served as Global Gro Communication Lead for AI. Known for his expertise in communications strategy, marketing communications, and brand journalism, Prashanth has a proven track record of driving impactful internal and external campaigns. His deep knowledge of the global IT landscape and passion for leveraging technology to transform businesses and society will be instrumental in shaping the company's communication and CSR strategies moving forward.
https://theprpost.com/post/8363/

FINN Partners names Julie Adrian to spearhead UK Health Group

FINN Partners, one of the world's leading independent marketing and communications agencies, has announced the appointment of Julie Adrian as Managing Partner and UK Health Group Lead. In the newly created position, Adrian reports to Gil Bashe, Chair FINN Global Health and Purpose. She will work closely with Fern Lazar, managing partner, FINN Global Health Practice Lead, and Chantal Bowman-Boyles, managing partner, FINN EMEA."Julie Adrian's exceptional track record of leading top health communication firms to spearhead client growth strategies and champion the success of life science companies makes her the ideal person to lead our UK Health Group," said Fern Lazar, managing partner, FINN Global Health Practice Lead. "Creating this position, tailored to Julie's considerable abilities, skills and energy, underscores FINN Partners' increasing leadership in global health communications. It further reinforces our commitment to an integrated and collaborative approach to providing clients in the United Kingdom and beyond with the highest level of service in the competitive worldwide biopharma and medical device sectors."Adrian brings a wealth of experience in health communications, having held executive positions at industry communication leaders such as CCA, InVentiv, and Syneos, where she led the expansion of their EU presence; Real Chemistry, where she served as Chief Client Experience Officer; and most recently, Alverium Health, a contract biotech organization, working with clients in pre-commercialization to accelerate and de-risk the path to market. "In joining FINN Partners, I am thrilled to have the opportunity to be part of a health communications powerhouse that has been recognized, time and again, with industry-defining awards and which is widely known for its abiding commitment to amazing clients," said Adrian. "I am thrilled to be part of this agency community, which has fostered a culture of creativity, integrity, and collaboration. I believe it is the perfect environment for delivering integrated and transformative client solutions in an increasingly complex health-sector landscape."Adrian will also work closely with Chantal Bowman-Boyles, under whose leadership FINN Partners London has established its reputation as a leading integrated communications agency and been recognized for outstanding client service and as a best place to work."We are delighted to welcome Julie to the team," said Bowman-Boyles. "Her experience and understanding of health innovators further strengthen our agency's position as a health communications leader in the UK. We look forward to seeing Julie accelerate our growth in this key sector."Adding Adrian will accelerate the UK Health Group's efforts to build on its comprehensive suite of services, including public relations, investor relations, patient advocacy, digital marketing, scientific and medical communications support, and thought leadership. To achieve these goals, Adrian will collaborate closely with existing senior health specialists Mark Chataway, managing partner, Julian Tyndale-Biscoe and Christopher Nial, senior partners, and Darren Jones, partner.Adrian will continue as an Alverium Health board member, and FINN and Alverium will collaborate to support companies that are accelerating early innovation. Alverium brings expertise in clinical, market access, regulatory strategy and execution, and early-stage commercial activities. These resources, combined to FINN's expertise, reinforce the mutual commitment to innovation that can sustain and save people's lives and ensure clients receive the counsel needed to succeed."Julie's appointment marks a significant milestone for FINN Partners as we continue to expand capabilities in global health communications," said Gil Bashe, Chair Global Health and Purpose. "Having added Hyderus to its global community in 2023 and SPAG in 2022, and with Global Health Practice staff now in Africa, Asia, Europe, and North America, the FINN Global Health Practice has evolved into one of the world's largest health communication agencies. Julie's appointment is a pivotal moment; her energy, experience, and dedication to client success make her an invaluable asset and an addition to our team that will signal to clients that we never rest on our laurels and continue to pursue excellence in service to their goals."
https://theprpost.com/post/8355/

Ek.indUS appoints Pitchfork Partners for its strategic communications mandate

Ek.indUS, a joint venture established to bring a leading US-based immigration investment company to the Indian market, has engaged Pitchfork Partners as its strategic communications counsel. Through this, Pitchfork Partners will drive the holistic communication narrative and manage the entire gamut of PR, social, and digital mandates for EK.indUS.Ek.indUS is strategically associated with a Beverly Hills, California-based Family Office (IMMCO Investments) and industry leader with 13+ years of experience in the immigration investment space.  Among the top financiers in the EB-5 industry (US permanent residency through investment), they have helped hundreds of investors secure green cards for their families.  Ek.indUS was created as a trusted gateway for Indian investors to obtain U.S. permanent residency through a seasoned EB-5 operator that boasts a perfect track record of green card approvals for its applicants and investment projects. IMMCO has successfully invested over $600 million into real estate development projects under the EB-5 visa program requirements, one of only a few EB-5 managers with such an accomplished track record.The U.S. team works directly with vetted, prominent real estate developers to structure projects utilizing EB-5 capital in their financing. Their commitment to investor security and their proven success rate make Ek.indUS a trusted partner in achieving immigration goals. Ek.indUS is an end-to-end solutions provider for Indian families that guides them through the EB-5 process. It also verifies investor eligibility, coordinates with tax and legal counsel, assists in project selection, and helps investors navigate the entire process, culminating in permanent residency and the return of investment capital.Speaking about the partnership, Parth Vakil, Founding Partner, EK.indUS, said, "We are excited to embark on our communications journey with Pitchfork Partners, leveraging their expertise across public relations, social, and digital platforms to effectively convey our message. Our commitment is to bring a highly reliable, best-in-class EB-5 solution to the Indian market and help Indian families secure U.S. permanent residency (green cards) through harnessing the potential of the EB-5 Immigrant Investor Program.”Sharing his views on the appointment, Jaideep Shergill, Co-founder, Pitchfork Partners, said, “Ek.indUS and its partners provide comprehensive services to Indian families seeking U.S. residency through investment. Their trusted team offers expert guidance throughout the EB-5 process, helping clients navigate complex regulations with confidence. We are excited to have been entrusted with the strategic corporate communications, social, and digital mandate for Ek.indUS. With our extensive experience and expertise, we are committed to communicating the brand's strengths and ensuring that its objectives are met with clarity and impact.”The EB-5 strategies adopted by Ek.indUS (through its association with IMMCO Investments) are government authorized via USA EB-5 regional centers that have been approved by the United States Citizenship and Immigration Services (USCIS) to serve the entire continental United States.       
https://theprpost.com/post/8354/

Neha Phale joins VVF India Limited as Head of Corporate Communications

Neha Phale, formerly with Huhtamaki India Limited has joined VVF India Limited, a Mumbai-headquartered manufacturer of oleochemicals and personal care products, as the Head of Corporate Communications.In this role, Neha Phale will lead corporate communication efforts, with a focus on driving transformation, refreshing the brand, and implementing strategic communications to adapt to the evolving landscape. She will play a key role in enhancing the company’s communication strategies, ensuring they align with VVF’s objectives, and strengthening its presence within the industry. Delna Joshi, Chief Transformation Officer, VVF India Limited, said: “Neha brings a wealth of experience in strategic communications that will be instrumental as we drive transformation and brand evolution at VVF. Her expertise will be key in enhancing our communication strategies, refreshing our brand, and strengthening our presence in the global market. We are excited to have Neha lead our corporate communications efforts and support our growth journey at this pivotal time.” Neha said: ‘I am thrilled to join VVF at such a transformative time. I look forward to driving the company’s communication strategies, refreshing the brand, and supporting its growth journey.’Neha has over 15 years of experience in communications and public affairs. Prior to joining VVF, she held the position of Head of Internal Communications APAC at Huhtamaki, where she played a key role in strengthening internal communications across the region. Before that, she served as Head of Public Affairs at Huhtamaki India, shaping the company’s external engagement strategies. Neha has also held senior communications roles at companies like Welspun India Limited, Huntsman International, and Dow Chemical.Founded in 1939, VVF India Limited operates across four continents, with a strong presence in Asia, North America, and Europe.
https://theprpost.com/post/8353/

Varsha Chainani joins Vedanta Group as SVP & Group Head of Corp Comm

Varsha Chainani has been appointed as Senior Vice President and Group Head of Corporate Communications and Brand at Vedanta Group, a leading global player in diversified natural resources. She shared the update on LinkedIn.Before joining Vedanta, Varsha was with Adani Group for over two and a half years as Group Head of Corporate Communications. In her new position, she will oversee the corporate communications and branding strategy for Vedanta, focusing on building the company's image and engaging key stakeholders.With more than 30 years of experience, Chainani has held leadership roles in organizations like Mahindra Group, Abbott Laboratories, IBM, and others. She has extensive expertise in areas such as reputation management, branding, mergers and acquisitions communication, sustainability, internal communications, content strategy, digital PR, and crisis communications.
https://theprpost.com/post/8337/

Eugene Afanasy joins SCOTT as Global Communications Manager

SCOTT, a global provider of automation and robotics solutions, has named Eugene Afanasy as its Global Communications Manager. In this strategic role, Afanasy will oversee the development and execution of SCOTT's global communications strategy, ensuring the company's message resonates with key stakeholders worldwide.A seasoned communications professional with a strong background in technology, Afanasy brings a wealth of experience to SCOTT. Prior to joining the company, he served as the Public Affairs and Communications Manager at Huawei, where he played a pivotal role in shaping the company's public image and managing its communications efforts.Afanasy's expertise extends beyond his recent role at Huawei. He has also worked with technology-focused agencies such as Platform Communications in London and Pursuit PR in New Zealand, where he supported high-profile clients including Facebook, IBM, Instagram, Microsoft, and LTN Global. His experience in these roles has equipped him with a deep understanding of the technology industry and the nuances of effective communications in a global context.In his new role at SCOTT, Afanasy will be responsible for developing and implementing comprehensive communications plans, managing media relations, and overseeing internal and external communications initiatives. His goal is to enhance SCOTT's brand visibility, strengthen relationships with key stakeholders, and drive awareness of the company's innovative automation and robotics solutions.
https://theprpost.com/post/8330/

Hong Kong China Rugby names Jon Pallett Head of Communications

Hong Kong China Rugby has appointed Jon Pallett to lead its communications efforts. Pallett brings extensive experience in sports PR, media management, and marketing, having worked with prominent organizations globally.Jon's appointment leverages his wealth of experience in sports PR, media management, and marketing. His career highlights include two years with the FIFA World Cup Qatar 2022 local organising committee in Doha.Prior to joining HKCR, Pallett held various roles with renowned sports teams and events, including Toronto Wolfpack (Canada), Dragons Rugby and Glamorgan Cricket (UK), London 2012 Olympics (UK), Sydney Sixers (Australia)Pallett's diverse global portfolio showcases his expertise in managing high-profile sports events and teams across the Middle East, North America, Europe, and Australia.As HKCR's new Head of Communications, Jon Pallett will oversee the organisation's communications strategy, media relations, and marketing initiatives.
https://theprpost.com/post/8319/

Aashish Mudbidri joins Spark Capital as Group Head of Branding & Comm

Aashish Mudbidri, a veteran BFSI Marketing professional joins Spark Capital Advisors as Group Head - Branding & Corporate Communications. In his pivotal role, Mr. Mudbidri will spearhead branding and communication strategies across the company's three business verticals: investment banking, asset management, and private wealth management.With an illustrious career spanning two decades in marketing and communications, Aashish brings a wealth of experience from renowned financial institutions such as HSBC, BNP Paribas, and LGT Wealth India. His diverse background also includes valuable experience in media and F&B retail through roles at Mid-Day Multimedia Ltd and Cafe Coffee Day. Throughout his career, Aashish has demonstrated exceptional prowess in conceptualising and executing comprehensive 360° marketing campaigns. His innovative strategies have garnered numerous accolades for his campaigns at the World Brand Congress Awards and the Asian Banking and Finance Awards.On his appointment, Aashish Mudbidri, Group Head, Branding & Corporate Communications commented “I am thrilled to join Spark Capital Advisors at this exciting juncture in the company's growth. With its robust presence in Investment Banking, Asset Management, and Private Wealth Management, Spark Capital offers a unique opportunity to develop and implement integrated branding and communication strategies. I am eager to leverage my experience in financial services marketing to elevate Spark Capital’s brand presence and contribute to its continued success across all business areas. We aim to effectively communicate Spark Capital's value proposition and further solidify its position as a leading financial services firm.”