Nikita Lobo has joined PivotRoots, a Havas company, as Lead – Marketing & Communications.Lobo shared the update on LinkedIn, stating that she will be responsible for driving marketing and communications across all verticals at PivotRoots.Prior to this role, Lobo served as Senior Manager – Corporate Communications and PR, where she worked across multiple entities including Admattic, Segumento, Social Donut and Elver. In that role, she collaborated with different teams to develop communication strategies across the organisations.Earlier in her career, Lobo worked as Senior Account Manager at Madchatter Brand Solutions and as Account Manager at Avian WE.Her previous experience also includes roles as Consultant at Moe's Art, Account Manager at Communicate India and Consulting Associate at White Marque Solutions.

W Communications has appointed Sarah Pallack as Senior Vice President at its North America operations.Pallack previously worked with LVMH Moët Hennessy USA and most recently served as Head of Maison Ruinart in the United States. In that role, she oversaw brand marketing, commercial strategy and business planning for Ruinart Champagne in the US market.At W Communications, Pallack will work across the agency’s client portfolio and contribute to its brand advisory approach. Her role will include supporting integrated communications strategies that bring together earned media, creator ecosystems, brand activation and commercial strategy.The appointment comes as W Communications North America expands its presence in the region following several new business wins.

Geetaj Channana has been appointed Chief Corporate Communications Officer at vivo India.Channana shared the update on LinkedIn, announcing that he has taken on the role at the smartphone brand.He has been associated with vivo India for several years and previously served as Head of Corporate Communications.Before joining vivo India, Channana worked as Vice President – Technology Communications at MSL, part of Publicis Groupe.Earlier, he held the role of Associate Vice President at 20:20 MSL and served as Senior Consultant and National Digital Lead at Text100, where he led digital communications initiatives and worked on campaigns for clients including Facebook and Samsung.

Wendy's has appointed independent culture and communications agency The Fitting Room as its lead strategic and creative partner in the UK following a competitive pitch.The mandate covers brand strategy, creative direction, national campaigns, PR, influencer marketing and hyper-local marketing to support the quick-service restaurant brand and its franchise network across the country.Previously, Wendy’s worked with agencies from WPP, including Burson in the UK.Through the partnership, The Fitting Room will support Wendy’s in strengthening its market presence and cultural relevance as the brand continues to expand across the UK. Wendy’s re-entered the UK market in 2021 and currently operates around 50 restaurants in the country.The agency’s responsibilities will include developing integrated brand platforms, seasonal campaigns, PR narratives and creator-led storytelling initiatives aimed at increasing awareness and customer engagement. The programme will also focus on supporting franchise partners with locally tailored marketing initiatives.Commenting on the appointment, Michael Clarke, Managing Director of Wendy’s UK, said the agency stood out for its strategic thinking and experience in the quick-service restaurant category, as well as its ability to deliver marketing support for franchise partners.Charlotte Mair, Founder and CEO of The Fitting Room, said the partnership will focus on combining cultural insight and audience-driven creative to build momentum for the brand in the UK.The Fitting Room has previously worked with quick-service restaurant brands such as Popeyes, German Doner Kebab, Wasabi and Pho. The agency’s broader client portfolio also includes Meta and GoDaddy.

Independent communications agency One Plus One Communications has appointed Esther Robinson as Director of Government Relations, marking the agency’s expansion into Wellington and the launch of a dedicated government relations practice.According to the agency, the move comes as demand for services in the capital continues to grow. By establishing a presence in Wellington, the firm aims to provide its clients with closer access to the parliamentary precinct and strategic counsel on regulatory and public policy matters.Robinson brings more than a decade of experience in government relations and public affairs across politics, communications and corporate advisory roles. She previously served as a senior political advisor during the Fifth and Sixth Labour Governments.Most recently, she worked with Acumen, where she developed consulting experience in public affairs.Outside her professional work, Robinson co-hosts 3 Gals 1 Beehive, an independent political podcast hosted by former Beehive staffers that offers weekly analysis of developments in New Zealand politics.Commenting on the appointment, Managing Director Kelly Bennett said Robinson’s addition strengthens the agency’s ability to support clients operating in policy-driven environments.In her new role, Robinson will establish and lead the government relations practice, working with new and existing clients across sectors including professional services, finance and technology.

Publicis Groupe Asia-Pacific has appointed Naomi Michael as Chief Communications Officer for the APAC region. In this role, she will lead the group’s regional communications strategy across markets and capabilities.Michael will report to Jane Lin-Baden, Chief Executive Officer, Asia-Pacific at Publicis Groupe.Michael joins from Omnicom Media, where she recently served as Head of Brand Marketing as part of its APAC leadership team. Prior to that, she was Chief Marketing and Communications Officer at IPG Mediabrands, a role she held for nine years.The newly created position reflects Publicis Groupe APAC’s focus on strengthening its communications capabilities across the region.Michael brings more than 20 years of marketing and communications experience across corporate and media organisations in Asia-Pacific, Australia and the UK. Her earlier career includes roles at Zenith in London, The Walt Disney Company, and The Financial Times. She has also held agency leadership roles across Sydney, Hong Kong and Singapore within Interpublic Group and Omnicom Media.Beyond her professional work, Michael is a founding executive council member of Pass Her The Mic, an initiative aimed at amplifying women’s voices globally. She is also a volunteer with Habitat for Humanity International and serves on the Myanmar Chapter Board of Pencils for Kids, supporting access to education for children in developing communities.Commenting on the appointment, Jane Lin-Baden said Michael understands the role communications play in building alignment and momentum across diverse markets and will be an important partner for the organisation’s growth in the region.Michael said she was impressed by Publicis Groupe’s investment in AI, data and transformation, adding that the creation of the role reflects the scale of growth in APAC and the ambition for the future as the company marks 100 years.

Concept Public Relations India, a PR-led integrated communications agency, marks International Women’s Day 2026 with a heartfelt initiative, “PowerPause”, an appreciation aimed at recognising and honouring the various contributions women balance both within and beyond the workplace. The agency reinforces that respect and opportunity must always remain free of gender bias, and that celebrating women means recognising them in their entirety, not just by their designations.As part of the initiative, all women employees will log off 60 minutes early on Friday, 6th March 2026, an hour dedicated purely to their “me time.” In lives often centred around responsibilities and prioritising others, this symbolic pause is a small yet meaningful gesture to honour their dedication, resilience, and the many roles they seamlessly manage every day.Taking the celebration further, the theme “You Beyond the Office” will spotlight the diverse interests, talents, and stories that define each individual. Women team members are invited to share a picture reflecting a passion they pursue outside of work, whether it is cooking, painting, crocheting, dancing, fitness, music, entrepreneurship, sports, photography, or any other personal pursuit. By encouraging employees to “own their story,” the initiative reinforces a commitment to fostering an inclusive workplace culture that values authenticity, individuality, and work-life harmony.Commenting on the initiative, Smita Vichare Pednekar, Senior Vice President - HR, Concept Public Relations India, said, “Behind every deadline met, every campaign delivered, and every milestone achieved, there are women who give far more than what is visible. They carry ambition with grace, responsibility with resilience, and compassion with strength. ‘PowerPause’ is a small but sincere acknowledgment of the many roles women embrace, as leaders, creators, caregivers, dreamers, and changemakers. This initiative is our way of saying: we see you, we value you, and we celebrate you, not just for the work you do, but for the person you are beyond it.”Through PowerPause, the agency continues to foster a culture where every story matters and where women are celebrated not only for what they achieve professionally, but for who they are beyond the workplace.

Seedtag has appointed Brendan McCarthy as Chief Marketing & Communications Officer.In this role, McCarthy will oversee Seedtag’s global marketing and communications strategy, supporting the company’s international expansion and the continued development of its privacy-focused Neuro-Contextual advertising solutions across the open web and connected TV.McCarthy joins Seedtag from Criteo, where he served as Chief Marketing Officer. During his tenure, he worked on repositioning the company’s offering towards an AI-centric commerce media platform. He brings over two decades of experience in strategic marketing and communications, having worked with organisations including Nielsen, Samsung and eBay.Brian Gleason, CEO of Seedtag, said McCarthy’s experience in brand-building and innovation will support the company’s growth strategy and the global expansion of its AI platform, Liz.Commenting on his appointment, McCarthy said Seedtag has demonstrated sustained growth across established advertising markets and highlighted the opportunity to further align brand and global communications to deliver value for clients.McCarthy will lead a global team focused on brand development, demand generation and integrated marketing and communications initiatives.

StickyGinger has been appointed as the official PR agency for the Ras Al Khaimah Tourism Development Authority across the GCC region.Effective immediately, StickyGinger will oversee media relations, press enquiries and strategic communications for RAKTDA within the region.RAKTDA is focused on developing the emirate’s tourism infrastructure and positioning Ras Al Khaimah as a destination for both leisure and business travellers. The authority aims to attract 3.5 million visitors annually by 2030. It also emphasises sustainable investment opportunities and initiatives to enhance residents’ quality of life.In 2025, Ras Al Khaimah recorded its strongest tourism performance to date, welcoming 1.35 million overnight visitors, marking a 6 per cent year-on-year increase. Tourism revenues rose by 12 per cent during the same period.The emirate is preparing for the launch of Wynn Al Marjan in 2027, described as the UAE’s first integrated gaming resort.

Amit Sanghi has joined V360 Group, Delhi, as Director – Media Relations, a move he shared in a recent update.In his new role, Sanghi will lead media engagement initiatives, focusing on strategic storytelling, strengthening journalist relationships, and driving communication strategies.Prior to this, he served as Associate Director at Kaizzen. He has also held roles including Group Manager – PR at Teamwork Communications Group, Account Manager at Adfactors PR, and Senior Account Executive at Publicist Network.Earlier in his career, Sanghi worked in broadcast media as Associate Producer at India News and Assistant Producer at Total TV.

Serena Menon, former Head of PR at Netflix India, has joined Prime Video to head communications and public relations for the Prime Video and Amazon MGM Studios teams across the Asia-Pacific (APAC) region.At Netflix India, Menon led PR and communications strategy across content, brand positioning, and corporate storytelling, contributing to the platform’s local original content expansion and media engagement. She brings experience from journalism with Hindustan Times and ELLE, and leadership roles in media, entertainment, and marketing communications.In the similar news, Prime Video recently saw Ananta Das step down as Head of Brand PR, Prime Video APAC, marking a transition in the platform’s regional communications team.Menon’s appointment reflects Prime Video and Amazon MGM Studios’ focus on strengthening communications and PR across the APAC market amid growing content investments and evolving audience engagement.

DailyObjects, India’s leading design-driven lifestyle-tech brand, has appointed Pooja Popli as Lead – PR & Corporate Communications to strengthen its brand narrative and corporate positioning.In this leadership role, Pooja will lead strategic communications to enhance brand reputation and align PR initiatives with the company’s long-term growth objectives.Pooja joins DailyObjects from V360 Group, where she spearheaded high-impact PR strategies for marquee global and domestic brands including Anheuser-Busch InBev, Pernod Ricard India, Kia India, and luxury watchmakers Rado and Omega. She also led communications for major platforms such as the 71st Miss World 2023 India and large-scale international cultural events.With over a decade of experience in strategic PR planning, media relations, and corporate communications, Pooja has built a strong track record in strengthening brand equity and visibility. Her professional journey includes leadership roles at Kindlewood Communications, where she drove new business development and high-impact influencer outreach, along with earlier experience across integrated communications and brand strategy functions.Her expertise in managing complex client portfolios across sectors including automotive, consumer technology, luxury, alcobev, and startups will play a key role in strengthening DailyObjects’ brand leadership as the company accelerates its growth.

Alwaleed Osman has joined Brazen MENA as Senior Manager, PR and Business Development. He announced the move on LinkedIn, marking a return to the agency where he previously served as Account Executive.Osman is also the founder of EMCEE.AE and has served as an official adjudicator for Guinness World Records. Prior to this appointment, he held roles at Action Global Communications and BPG Group, along with earlier experience across events, media and communications.

Netflix has appointed Joy Albert as vice president of communications for the Asia Pacific region. She will step into the role on 9 March in Singapore and report to chief communications officer Dani Dudeck.Albert joins from Google, where she spent over 12 years and most recently served as director of communications for Asia Pacific. Prior to Google, she held roles at FrieslandCampina and Burson-Marsteller.In a LinkedIn post, Albert said she has been a fan of Netflix since 2004 and described it as a privilege to lead Asia Pacific communications at this time. She highlighted the strength of storytelling from the region and Netflix’s contribution to local economies and the export of Asian culture globally.Dudeck, who reports to co-CEO Ted Sarandos, also announced the appointment of Flávia Vígio as vice president of communications for Latin America. Vígio joins from TelevisaUnivision. Dudeck said both leaders will work with regional teams to support creators, elevate local stories and strengthen global engagement.The appointments come as Netflix has submitted a bid of approximately US$82.7 billion to acquire studio and streaming assets from Warner Bros.. Warner Bros. shareholders are scheduled to vote on the bid on 20 March.Over the past year, Netflix has released several titles including Stranger Things season five, Wednesday season two and Squid Game season three. In 2026, the platform has launched Bridgerton season four, Single’s Inferno season five and Can This Love Be Translated, with upcoming releases including BEEF season two, Virgin River season seven and Avatar: The Last Airbender season two.

Independent global agency W Communications has expanded into Malaysia with the launch of a dedicated local team, appointing Kiersten Chaik as country manager to lead the market and drive growth.Based in Kuala Lumpur, the Malaysia team will deliver senior counsel and day-to-day support across consumer, corporate and integrated communications. The operation will work closely with W’s Singapore headquarters to provide coordinated regional services.The expansion marks a deeper commitment to the Malaysian market, with plans to scale operations across consumer and corporate mandates. The agency said it will support integrated campaigns spanning earned media, social and key opinion leader partnerships as it builds its physical footprint in the country.Chaik brings more than 15 years of experience in agency and strategic communications. She previously spent over seven years at BCW, where she served as executive vice president, managing director and market lead. Her experience includes overseeing consumer and corporate briefs, brand launches, executive profiling and reputation mandates, as well as coordinating multi-market programmes.Robin Chang, general manager, APAC at W Communications Asia, said the move reflects growing regional decision-making and investment in Malaysia, adding that clients are seeking senior counsel with both local expertise and regional connectivity.The Malaysia launch forms part of W’s broader APAC growth strategy. The agency said it will take a phased approach focused on senior leadership, speed of delivery and integrated capability, while remaining closely aligned with its Singapore hub. Further investment is expected as client demand increases.Warren Johnson, founder and CEO of W Communications Group, said Malaysia will play a central role in the agency’s regional expansion, with a focus on strategic counsel and commercially driven creative execution.The Malaysia team will also collaborate with HelloFranses!, W Communications’ creator-focused consultancy in APAC, to strengthen influencer, social and content-led communications offerings.Chaik said her focus will be on building relevance for brands through integrated execution across earned media, social platforms and creator partnerships, positioning W Malaysia for sustained growth.

Edelman India today announced key leadership appointments across its India operations. Siddharth Panicker has been named Head of Edelman’s Mumbai office, while Karthy Prasanna takes on the role of Head of the firm’s Bengaluru office. These elevations reflect the firm’s focus on accelerating growth, deepening client partnerships, and building a strong, shared culture across its India offices. Both roles continue to report into Bhavna Jagtiani, CEO, Edelman India.In addition to leading the Mumbai office, Siddharth Panicker will continue in his role as Head of Financial Services. Having been with Edelman for over a decade, Siddharth leads one of Edelman India’s most established sectors, advising clients across banking, investment, fintech, professional services and legal industries on reputation, positioning and media engagement. In his expanded role, he will continue to focus on driving business performance, strengthening client leadership and developing talent, while playing a key role in shaping the firm’s Mumbai presence.Karthy Prasanna, who continues in his capacity as Consumer Technology Lead, will head Edelman’s Bengaluru office, a key market for the firm’s technology-sector work in India. With close to two decades of experience across consumer technology, start-ups and digital platforms, Karthy has led the expansion of Edelman’s consumer technology portfolio, advising fast-growth and platform-led businesses on brand building, launches and reputation programmes. He has also played a leading role in integrating AI thinking into client strategy and communications, and in his expanded role will focus on scaling the business and strengthening culture within the Bengaluru operation.“I have worked closely with Siddharth and Karthy as we’ve grown the business in India, and both have played an important role in strengthening our client partnerships and shaping our culture of curiosity and excellence,” said Bhavna Jagtiani, CEO, Edelman India. “They combine strong business leadership with a people-first mindset, and these appointments recognise the impact they continue to have across the firm.”

Air India has appointed Senjam Raj Sekhar as its Global Head of Communications. Sekhar announced the development on LinkedIn.In his post, he wrote, “Air India is more than just the flag carrier of the country. It is an enduring emblem of India’s glorious aviation heritage. Now, under the stewardship of the Tata Group, the airline is embarking on a transformative journey honouring its rich roots while evolving into a world-class global airline with an Indian heart.”He added, “Stepping into this role at such a defining juncture in Air India's transformation is an honour and a responsibility that I value deeply. I look forward to working with the exceptional communications team to tell the Air India story as it charts its path to rank among the world's finest carriers.”Sekhar has over two decades of experience in corporate communications and brand leadership. Prior to joining Air India, he served as Head – Global Communications at Mobile Premier League for five years. Over the course of his career, he has also held communications roles at Flipkart, Vedanta Resources Limited, Bharti Enterprises and Samsung.The appointment coincides with a leadership transition within the communications function. Partha Ghosh, previously Global Head of Communications at Air India, has been appointed Advisor to the CEO. In his new role, he will report to Campbell Wilson.Ghosh shared on LinkedIn, “I’m happy to share that I am moving into a new role as Advisor to the CEO. I will be reporting to Campbell Wilson and I look forward to working with him as Air India continues its transformation journey. My best wishes to the new Corp Comms head, Senjam Raj Sekhar, and the team, as they shape the next chapter under his leadership.”

Ruder Finn India has been appointed as the official communications partner for OnePlus India, effective immediately.Under the mandate, Ruder Finn India will lead corporate and product communications for the brand across devices, IoT and the broader ecosystem in India. The agency will work closely with the OnePlus leadership team to drive executive visibility, product engagement and ongoing brand communications initiatives.The appointment strengthens OnePlus India’s communications strategy as it continues to expand its presence across product categories in the country.

Marico Innovation Foundation has appointed Dr Trisha Parekh as Manager – Marketing Communications and Partnerships. She joined the organisation in February 2026.In her new role, Parekh will work across marketing communications and partnership initiatives at the Foundation.Prior to this, she served as Head – Marketing and Digital Transformation at BVS Global from July 2024 to February 2026. Earlier, she was associated with XED for nearly three years, where she held leadership roles including Head of Marketing and Assistant Director – Brand & Marketing.Parekh has also worked as Insights and Strategy Director at Jigsaw Brand Consultants and as Marketing Manager at KidZania India, where she led marketing and branding initiatives.Her earlier experience includes a stint at Nielsen as Research Executive, focusing on consumer insights for the BFSI sector. She has also been associated with Indian Institute of Management Mumbai as a Research Scholar and with K. J. Somaiya Institute of Management Studies and Research as Research Associate.Parekh began her career at FCB Ulka in media analytics and research.She shared the update on LinkedIn, expressing enthusiasm about contributing to initiatives that create value and building meaningful partnerships in her new role.

IKEA India has appointed Vaishnavi Venkat as its Public Relations Leader. She joined the company in February 2026 and is based in Bengaluru.Venkat moves from Tata Motors, where she served as Senior Manager, Corporate Communications from February 2024 to January 2026.Earlier, she spent close to three years at MSL India, most recently as Associate Director. Prior to that, she was with Edelman for nearly five years, handling mandates across automotive, tourism and consumer brands.At Edelman, she worked on communications for brands including Flipkart, Dubai Tourism and Tata Motors.Venkat began her career with internships at 20:20 MEDIA and R K SWAMY BBDO. She has also worked with WWF-India and was previously associated with The YP Foundation as a peer educator.Announcing the move on LinkedIn, Venkat said the transition marks a new professional chapter and a shift to Bengaluru after a decade in Mumbai.

Jayleena Dey has joined Adfactors PR as Senior Account Executive, marking a new milestone in her public relations and communications career.Announcing the move, Dey said, “Happy to share that I’ve joined Adfactors PR as a Senior Account Executive and started an exciting new chapter in my PR journey.” She added that she is “looking forward to building on that as I grow with this new team.”In her new role, Dey will contribute to client communications, media relations, and brand positioning initiatives as part of Adfactors PR’s communications mandate.Prior to joining Adfactors PR, she was associated with Kommune Brand Communications, where she managed integrated communications and marketing for clients across sectors such as technology, AI, SaaS, mobility, edtech, consumer, and lifestyle. Her responsibilities included brand positioning, content creation, media relations, campaign execution, event coordination, and client onboarding.Earlier in her career, she also gained experience in marketing and social media roles, supporting brand outreach and communications initiatives.With experience across integrated communications and brand strategy, Dey brings strong expertise in public relations, media engagement, and account management to her new role at Adfactors PR.

Rishi Pathania has joined Jindal Steel Ltd as Vice President and Head CSR, where he will lead the company’s corporate social responsibility strategy and community impact initiatives.Sharing the update, Pathania said, “I’m happy to share that I joined Jindal Steel Ltd two months ago as Vice President and Head CSR.” He added that he looks forward to “contributing to the company’s vision and strong commitment to building social capital, creating meaningful and scalable impact for communities.”In his new role, Pathania will focus on strengthening purpose-led initiatives and advancing sustainability-driven programs aligned with long-term community development goals.Prior to this, he spent over a decade with UPL, where he served as Global Head (VP) – CSR, leading the design and implementation of global CSR strategies, managing large-scale projects across multiple geographies, and contributing to ESG and sustainability initiatives. His work involved stakeholder engagement with governments, NGOs, and communities, along with overseeing impact assessment and integrated CSR communications.Earlier, Pathania was associated with Tata Chemicals Ltd as Head CSR – Chemical Business, where he developed and implemented CSR programs aligned with business priorities and community needs, while also driving stakeholder engagement and reporting frameworks.With extensive experience across corporate and development sectors, Pathania brings deep expertise in CSR strategy, sustainability, and community engagement to his role at Jindal Steel Ltd.

Jist News, the digital-first news platform known for its impactful ground reporting and credible journalism, has appointed award-winning journalist and documentary filmmaker Asmita Nandy as Consulting Editor.A Ramnath Goenka Award winner, Asmita Nandy brings nearly a decade of experience in investigative and immersive journalism across television, digital, and documentary formats. Her work has been recognized with the WAN-IFRA South Asia Award and RedInk Special Mention for impactful storytelling and editorial rigour.Asmita has reported for leading Indian and international media organizations including CNA, French TV, Brut, The Quint, and Reuters, with a focus on people-first journalism and ground-level narratives.At Jist, she will shape editorial strategy, lead documentary initiatives, and mentor Jist's reporting teams to deepen the platform's focus on investigative and field-based journalism.Speaking on her appointment, Asmita Nandy said: “Jist’s commitment to on-ground journalism stands out at a time when trust, depth, and context are more important than ever. I'm excited to work with the team to build narratives that reflect ground realities and strengthen credible journalism."Sattvik Mishra, Co-founder, Jist News, said: "Asmita brings exceptional editorial rigour and a documentary storytelling lens that align perfectly with Jist's mission. Her leadership will be instrumental as we scale our investigative capabilities and deepen our field reporting."Founded in 2023, Jist News focuses on ground reporting, sharp explainers, and investigative journalism in India's digital news landscape.

Brinda Iyer has joined The Estée Lauder Companies Inc. as Communications Manager – Corporate & Public Affairs. She announced the move on LinkedIn, sharing that she will work at the intersection of corporate communications, public affairs and strategic initiatives.Iyer moves to the beauty major after a two-year stint at RISE Worldwide Limited, where she served as Senior Manager – PR & Communications, Talent & CSR.Prior to that, she was Senior Manager, Marketing – Communications & PR at Nykaa. During her tenure, she led earned and owned communications strategies across Nykaa and Nykaa Fashion, driving measurable growth in brand visibility and share of voice. She also spearheaded integrated campaigns, brand launches, spokesperson profiling and CSR initiatives, including partnerships with Sambhav Foundation, the Indian Deaf Cricket Association and Slum Soccer.Earlier, Iyer spent over seven years at Genesis BCW, rising from Account Executive to Account Director. There, she handled clients across sports, FMCG, tourism and media, including NBA, Star Sports, BookMyShow, Tourism New Zealand and HUL brands such as Horlicks and Boost. Her work spanned integrated campaigns, brand management and large-scale international projects.She began her career at Mirabilis Inc: Integrated Communications, where she worked on media outreach and brand launches across hospitality, healthcare and publishing.With over 13 years of experience in strategic communications, Iyer now steps into a corporate and public affairs mandate at The Estée Lauder Companies.

Jayleena Dey has joined Adfactors PR as Senior Account Executive. She shared the update on LinkedIn, marking a new phase in her public relations career.Dey moves to Adfactors PR after a three-and-a-half-year stint at Kommune Brand Communications. She joined Kommune as a Trainee Account Executive in May 2022 and progressed to Junior Account Executive and later Account Executive.During her tenure at Kommune, she managed and supported communications and integrated marketing mandates across B2B accounts spanning technology, AI, SaaS, mobility, edtech, consumer and lifestyle sectors. Her responsibilities included brand positioning, content creation, media relations, campaign execution, event coordination and new client onboarding.Earlier, she completed an internship at XCONICS, where she worked across marketing, social media management and research, contributing to brand pitching, documentation, campaign collaboration and digital initiatives.

IndoBevs, one of India’s fastest growing beverage companies, has appointed Diksha Sahgal as Head – PR and Corporate Communications, a role she assumed following her tenure as a category manager within the organisation.In her current role, Diksha is responsible for shaping IndoBevs’ integrated communications approach, defining its evolving brand voice, and strengthening engagement with consumers, partners, and industry stakeholders as the company accelerates expansion across India and international markets.Diksha joined IndoBevs in 2024 as Category Manager for Speciality Spirits, where she played a role in refining brand positioning, driving portfolio innovation, and deepening the company’s cultural resonance with emerging consumers. During this period, IndoBevs built strong momentum with its recently launched botanically infused liqueur Bonga Bonga.Diksha is a Brand and Communications Strategist with 7+ years of experience. Prior to IndoBevs, she held pivotal roles at Woodsmen Mountain Whiskey and Freecharge, bringing cross-sector experience spanning brand building, consumer engagement, and strategic communications. She holds a specialization in Public Relations from the Xavier Institute of Communications, Mumbai.Speaking on her role, Diksha Sahgal said: “IndoBevs has consistently challenged category conventions to create brands that feel contemporary, expressive, and culturally resonant. Since joining the organisation in 2024, I’ve had the opportunity to work closely on both category building and now communications—two lenses that together shape how brands grow meaningfully. I’m excited to connect culture, commerce, and communication, an intersection that is critical to where IndoBevs is headed.

Hotwire has announced the appointment of Niki Wheeler as Director and Digby Baer as Director, Growth and Marketing, strengthening its UK leadership team.Wheeler joins with experience in earned media, editorial strategy and executive communications, bringing a focus on shaping executive narratives and delivering measurable media coverage.Baer steps in as Director, Growth and Marketing, adding expertise in brand strategy and modern growth marketing. His role will center on aligning creative strategy with commercial outcomes across channels.The company said the appointments come at a time when artificial intelligence is reshaping how UK audiences discover news and form opinions. Hotwire noted that the combined strengths of Wheeler and Baer are expected to support client outcomes while contributing to the agency’s continued growth in the UK market.

Sonali Singh, Account Director and Healthcare Practice Lead at Weber Shandwick Bangalore, has announced her departure from the agency after 10.5 years. Singh’s tenure at Weber Shandwick encompassed client servicing, strategy, media, content creation, and crisis communication across healthcare and social impact sectors.During her time, she played a pivotal role in crafting communication narratives, steering PR strategies, and supporting leading healthcare brands. Her contributions were recognized with awards at forums including ET Kaleido, PR Awards Asia, IPRA, SABRE APAC, and PRCA.Singh began her career in client servicing and media relations with Perfect Relations in Bangalore and Pune, followed by a role as Project Coordinator at EMPRI. She joined Weber Shandwick as Senior Account Manager in 2015, later progressing to Account Director and leading Corporate Social Responsibility and nonprofit initiatives.Closing her chapter with a new business win, Singh expressed gratitude to clients, colleagues, and the Weber Shandwick community, reflecting on the journey as fulfilling and rewarding. She is now looking forward to her next professional adventure.

Omnicom has announced a major restructuring within Omnicom Public Relations Group (OPRG), marking the first significant internal consolidation following the holding company’s acquisition of Interpublic in November.According to an internal memo cited by media sources, Omnicom is merging Golin and Ketchum to create a single brand agency. The combined agency will be led by Golin CEO Matt Neale as chief executive officer, with Ketchum’s Tamara Norman appointed global president. Norman, who became Ketchum’s US CEO in 2024, has been overseeing the region since the departure of former CEO Mike Doyle in July. While integration will take place, reports indicate that Golin and Ketchum will continue to retain their individual brand identities during the transition.In a separate development, Omnicom is folding Porter Novelli into FleishmanHillard. As per reports, Porter Novelli will operate as a dedicated brand within FleishmanHillard rather than as an independent agency. In the memo referenced by media outlets, OPRG CEO Chris Foster stated that the two agencies are closely aligned across corporate affairs, reputation management, and purpose and social impact work, and that the move is aimed at improving consistency of delivery across markets.J.J. Carter will continue to serve as CEO of FleishmanHillard, while Porter Novelli CEO Jillian Janaczek will take on the role of Americas CEO, according to reports.The restructuring is expected to be implemented in phases through 2026. Reports state that Omnicom has emphasised continuity for clients and teams, noting that client work will continue without interruption and that existing agency brands, teams, and day-to-day relationships will remain in place.Several agencies within Omnicom’s PR portfolio are not impacted by the changes. According to reports, Weber Shandwick, MMC, and Omnicom’s public affairs firms including DDC Public Affairs, GMMB, FP1 Strategies, Mercury Public Affairs, PLUS Communications, Portland Communications, and VOX Global will continue to operate as they do currently under the same leadership.

Vrinda Jethani has joined MSL India as Manager, marking the next step in her public relations career. She took on the role in January 2026 and is based in Mumbai, working in a hybrid capacity.Prior to this appointment, Jethani was associated with Carmine Communications LLP as Public Relations Manager. Before that, she spent over three years at Avian We., where she served as Senior Account Executive and worked across a diverse portfolio of brands including Zydus Wellness, Meesho, Garnier, Pernod Ricard India, LEGO Group, Marriott International Thailand and Vietnam, PVR INOX Pictures and Maybelline India.Her responsibilities across roles have included managing integrated PR campaigns, developing communication strategies, media relations, content development, influencer marketing and stakeholder coordination. Jethani has also handled proactive media outreach, research, media mapping and campaign amplification across multiple sectors.Earlier in her career, she worked with Communicate India and White Marque Solutions, managing communication strategies for clients across education, lifestyle, real estate and consumer brands. She began her professional journey with internships in public relations in Mumbai.

Manish M. Suvarna has taken on the role of Senior Correspondent at Press Trust of India (PTI), marking a new chapter in his journalism career. He is based in Mumbai.Suvarna joins PTI after spending three and a half years at moneycontrol.com, where he reported extensively on the Reserve Bank of India, money markets, banking, and financial services.Prior to moneycontrol.com, he worked with organisations including IANS, The Economic Times, The Financial Express, TickerPlant, and Cogencis Information Services, covering equity and debt markets, government securities, corporate bonds, and liquidity-related developments.With this move, Suvarna brings his experience in financial and market reporting to PTI’s newsroom.

Edelman has appointed Michael Hughes as Account Director, with a secondment into Abu Dhabi’s Advanced Technology Research Council (ATRC). He began the role in January 2026 and is based in Abu Dhabi.In his current position, Hughes is seconded into ATRC to manage and support communications activities for Venture One across its portfolio. The move marks a return to agency leadership for Hughes, who brings over two decades of global experience across strategic marketing, communications and project management.Prior to joining Edelman, Hughes served as Communications Planning Manager at ADNOC Group, where he transitioned from consultant to full-time hire. His responsibilities included overseeing communications project management, operating models, business processes and change management initiatives across the group.Hughes has previously held senior roles at Hill+Knowlton Strategies, The Corporate Office UAE, and ME3, and has worked extensively across the Middle East on marketing, communications and large-scale project execution.His appointment strengthens Edelman’s leadership bench in the region, particularly across government, energy and technology-linked mandates.

Jean Tan has been appointed as Global Senior Vice President of Corporate Affairs & Sustainability at Mars, joining a key division within Mars Snacking. Based in London, Tan will oversee corporate affairs and sustainability initiatives across the company’s iconic brands and high-growth business units.With extensive experience in corporate communications and public affairs, Tan previously held leadership roles including Vice President of Corporate Affairs & Sustainability for Mars Wrigley Europe & Central Eurasia, and Corporate Affairs Director for Mars Wrigley Asia & Global Emerging Markets. She also serves as an Independent Director at ICP Ltd., a Singapore-based commercial real estate firm.Tan’s career spans global leadership in strategic communications, investor relations, and sustainability across major multinational organizations. She has advised companies on corporate reputation, employee engagement, and public affairs while holding senior roles at Landmark Public Affairs, Brunswick Group, and IHG Hotels & Resorts.At Mars, Tan will focus on aligning corporate affairs and sustainability strategies with business objectives, leveraging her expertise to strengthen brand reputation, stakeholder engagement, and sustainable growth. Her appointment reflects Mars’ commitment to driving responsible business practices and enhancing its global footprint in the snacking industry.

Skyscanner has promoted Joe Ann Teh to the role of principal PR and communications manager, marking a new milestone in her career with the global travel platform. She continues to be based in Singapore and is part of the company’s global PR and communications function.Teh has been with Skyscanner for over three years. Prior to her promotion, she served as senior global PR and communications manager for the APAC region, where she worked on regional communications strategy and execution. In her new role, she takes on expanded responsibilities within Skyscanner’s global communications leadership.Before joining Skyscanner, Teh held the position of regional PR and communications manager for APAC at Subway. She has also worked with organisations including Kuala Lumpur Pavilion, AirAsia, Ate Consulting, and TEAM LEWIS, handling public relations, corporate communications, digital communications, and crisis management across multiple markets.Across her career, Teh has built experience in global and regional communications, media relations, internal communications, and brand storytelling, working with both consumer-facing and corporate brands in Southeast Asia and beyond.

Tata Chemicals has elevated Chintan Joshi to head of corporate advocacy, communications and CSR, expanding his leadership responsibilities within the organisation. He previously served as head of corporate advocacy and communications at the company.The expanded role reflects Tata Chemicals’ focus on strengthening corporate reputation, stakeholder engagement and policy advocacy, while aligning communications with business and sustainability priorities.Joshi brings over 25 years of experience across corporate communications, public relations, brand strategy, government affairs, crisis management and CSR. Before joining Tata Chemicals, he led communications for the India subcontinent at Covestro. His earlier career includes leadership roles at Mahanagar Gas Limited, Siyaram Silk Mills Ltd. (Oxemberg), PCS Technology Limited and Akai India.

Jigar Shah has taken on a new role as Communications Manager at YRF – Yash Raj Films, marking his move into studio-side communications after a long career in entertainment media and digital content.Before joining YRF, Shah worked with ETimes, a Times of India company, where he served as Senior Digital Content Producer and contributed to entertainment storytelling across digital platforms.His earlier professional journey includes handling digital marketing mandates at 59th Parallel for celebrities and brands, where his responsibilities ranged from content strategy and audience growth to video creation and platform execution.Shah also brings extensive newsroom experience. He has previously worked with Hindustan Times, Mid-Day, Box Office India, and Bollywood News Service, covering cinema news, celebrity interviews, box office trends, and industry developments for multiple publications in India and overseas.With experience spanning journalism, digital media, and content strategy, Shah’s appointment strengthens YRF’s communications function.

Indian public relations firm, Value 360 Communications Limited, today announced the appointment of Atul Sharma as its Chief Executive Officer (CEO), effective February 04, 2026. Atul will be responsible for defining the firm’s vision and growth charter including expansion in new markets, acquisitions, introducing new verticals and driving operational excellence. His role will include building a thriving people-first culture focused on elevating client experience and engagement. In addition to his enterprise duties, Atul will lead the firm’s value proposition focusing on AI, big data and analytics, while driving deeper integration across Value 360 Group companies including Popkorn and ClanConnect and augment the global expansion for Value 360 Group.Atul in the capacity of CEO, will support company’s business operations & will help with the expansion of the new verticals as stated above. Kunal Kishore, Founder and Chairman of Value 360 Communications Limited, will continue his role as a Chairman, setting strategic direction across all Value 360 Group companies, while focusing on fundraising and developing new service offerings including public affairs, public advocacy and government partnerships.“I am looking forward to work closely with Atul, who has led transformative growth across different firms in the last few decades. Together, we are committed to build lasting value for our clients, people and shareholders.” said Kunal Kishore, Chairman and Managing Director, Value 360 Communications Limited.“It is an absolute honour and privilege to lead Value 360 in midst of its IPO journey as it enters its next chapter of growth,” said Atul Sharma. “I am going to focus on what I do best – building high performance teams, deepening client relationships on the back of exceptional work and innovative campaigns and winning in the marketplace. I am excited about the opportunities to build a world class PR firm, first time around from India to the world.”Atul joins Value 360 after an accomplished tenure as CEO of Ruder Finn India and Middle East. Over the years, he built stellar teams and expanded the firm’s presence across India and the Middle East, contributing to exceptional business growth, client relationships, and reinforcing the firm’s strategic standing in the region. A respected industry leader, Atul is recognised for his expertise in tech-first communication, innovation and organisational transformation. He has held positions at PRCAI including President and Vice President (2018-2024) and is a frequent contributor to global industry forums and leadership councils. 

Gagan Mangal has taken on a new role as Head of Communications at Nissan Motor India Private Limited, effective January 2026.Prior to this appointment, Mangal spent over 14 years at Volkswagen India, where he most recently served as Lead, Marketing Communications and Press. In this role, he was responsible for brand and product communications, media relations, and press strategy.During his tenure at Volkswagen India, he also held the position of Head of Press Communications for nearly seven years, along with earlier leadership roles including Chief Manager, Senior Manager, and Corporate Communications Manager. His responsibilities spanned corporate communication, media engagement, and strategic messaging for the brand in India.Before joining Volkswagen India, Mangal worked with Hyundai Motor India Limited as an Assistant Manager, where he was involved in corporate communication functions.With close to two decades of experience across the Indian automotive sector, Mangal brings extensive expertise in communications, press relations, and brand storytelling to his new role at Nissan Motor India.

BigTrunk Communications has announced the appointment of Santosh Pawar as a Senior Vice President - Business, strengthening the agency’s growth, partnerships and market expansion capabilities.Santosh brings over a decade of leadership experience across India’s leading broadcast and entertainment networks, having served in National Sales leadership roles at Sun TV Network, Shemaroo Entertainment, and previously as Zonal Head Sales at Zee Entertainment Enterprises. His expertise lies in building large-scale advertiser relationships, driving revenue growth across regions, and navigating complex media ecosystems at a national level.His move to BigTrunk signals the growing convergence between traditional media monetisation and digital performance-driven marketing, as brands increasingly seek integrated, measurable solutions across platforms.Speaking about his new role, Santosh Pawar said, “BigTrunk Communications is at an exciting stage of growth where digital solutions are directly influencing business outcomes for brands. I look forward to leveraging my experience in media partnerships and market expansion to help the agency scale its impact and build stronger brand relationships across industries.” Bharat Subramaniam Founder & Managing Director at BigTrunk added, “Santosh’s deep experience in national media sales and advertiser partnerships adds a significant dimension to our leadership team. His understanding of brand ecosystems and market dynamics will help us accelerate our growth and strengthen our partner-led approach across categories.”With this appointment, BigTrunk continues to strengthen its leadership team as it scales its presence across India and international markets.

Hadeel Basheer has been appointed assistant director of marketing communications at Hyatt Place Riyadh Al Sulaimania, marking the next step in her progression within Hyatt’s marketing leadership in Saudi Arabia.Basheer has been with Hyatt Place Riyadh Al Sulaimania for over six years, most recently serving as senior marketing manager from January 2024 to January 2026. Prior to that, she held the role of marketing manager for two years and earlier worked as assistant manager, marketing communications, building her experience across brand positioning, promotions and strategic marketing initiatives.Alongside her role at Hyatt Place, Basheer has also served as cluster marketing manager at Hyatt Regency Riyadh Olaya, further expanding her scope across multiple properties within the group.Earlier in her career, she worked in business development and marketing roles at Tayfe Science and Art Forms, and began her professional journey at Zain KSA, where she handled telesales and account management responsibilities.In her new role, Basheer will oversee marketing and communications efforts at Hyatt Place Riyadh Al Sulaimania, continuing her long-term association with the brand and property.

Bloomingdale Public Relations has appointed Ekta Sibal as Communications Lead for Southern India, marking a significant step in the agency's national expansion strategy. In this role, Ekta will drive growth across southern markets, deepen client partnerships, and build strategic networks with media, brands, founders and business leaders.The appointment reflects growing demand for region-specific communication strategies, particularly within South India's thriving consumer and startup ecosystem. Based in Bangalore, Ekta will report to Vikram Kharvi, CEO of Bloomingdale PR. Ekta brings over a decade of experience building and scaling consumer brands across Technology, D2C, FMCG, Fintech, and Lifestyle sectors. She has led communications for high-growth startups and Fortune 500 companies alike including brands like Walmart, Huawei, TikTok, Flipkart, and startups like Kapiva, The Whole Truth Foods, Josh Talks, Super Tails delivering narrative-led strategies that drive measurable business impact. Her expertise spans crisis communications, brand storytelling, and integrated marketing, with a proven track record of managing cross-functional teams across both independent consulting and agency environments. Her core strengths include collaborating with founders and leaders to craft compelling brand narratives, build media equity, and develop long-term reputation frameworks.Vikram Kharvi, CEO Bloomingdale Public Relations, said: "The South is experiencing a remarkable surge in entrepreneurial energy, and brands need communications partners who truly understand the nuances of building in this market. Ekta brings deep sector expertise, strong founder relationships, and a brand-first mindset that aligns perfectly with where we see PR heading. We're thrilled to have her lead our expansion at such a pivotal moment for the region."Commenting on her appointment and role, Ekta said, "There's nothing quite like partnering with new businesses and watching the ecosystem transform around them. The pace of change is exhilarating, and PR has had to evolve just as quickly. Bloomingdale PR gets this instinctively, they're already at the forefront of founder-led, brand-centric communications, which is exactly how I've always approached the works. Together, I'm excited to shape the next decade of storytelling in one of India's most dynamic markets"This appointment reinforces Bloomingdale PR's integrated communications offering and commitment to India's rapidly evolving brand and startup landscape.

Ford Motor Company of Southern Africa has appointed Dustin Chick as communications director. He will take on the role from March 1.Chick joins Ford from Razor Public Relations, marking his first in-house role after an agency-led career. He founded Razor in 2020 as a standalone PR offering within M&C Saatchi Group South Africa and led the agency to become one of the most awarded PR firms in Africa. Razor was named among PRovoke Media’s 10 Best Agencies in Africa in 2025, and Chick announced his departure from the agency last week.Over his career, Chick has advised CEOs, corporates, C-suite leaders, government ministers and community organisations on reputation management and strategic communications. Before launching Razor, he spent nine years as head of strategy at Ogilvy South Africa and earlier served as strategy director at MSL Johannesburg.At Ford, Chick succeeds Minish Bhagaloo, who spent 11 years in the company’s communications function and has moved to the Automobile Association of South Africa as head of public relations and advocacy.In his new role, Chick will lead communications for Ford Motor Company of Southern Africa, including the modernisation of its communications strategy with a focus on digital transformation and storytelling. He will report to Sinead Phipps, communications director for international markets, and locally to Neale Hill, president of Ford Motor Company Africa.Neale Hill said the appointment strengthens Ford’s ability to engage employees, customers, dealers and stakeholders as communications becomes increasingly strategic within the automotive sector. Chick said joining Ford presents an opportunity to contribute to an organisation where communications plays a central role in long-term trust, competitiveness and engagement.

Deepti Shetty has taken on a new role as Head of Asia Pacific Communications at BASF, marking a leadership progression within the company.Shetty has been with BASF for over seven years, during which she has held multiple regional communications roles across Asia Pacific. She joined BASF in Mumbai, working across internal and external communications and CSR, before moving to Kuala Lumpur to take on broader regional responsibilities. Most recently, she led regional external and internal communications for Asia Pacific, and earlier served as Regional Manager, External Communications, APAC.In her current role, Shetty will lead BASF’s Asia Pacific communications function, overseeing a team of 26 colleagues across 12 countries. Her responsibilities span internal and external communications across the region, with a focus on stakeholder engagement and building consistent narratives across diverse markets.Prior to BASF, Shetty spent a decade at Godrej Industries Group as General Manager, Corporate Communications. She has also worked with Vaishnavi Corporate Communications and began her career in media relations at Larsen & Toubro Infotech.Her appointment reflects continuity in BASF’s regional communications leadership, building on her experience across markets, cultures, and communications disciplines in Asia Pacific.

Independent PR-first marketing agency Uniquecorn Strategies announced two senior leadership appointments as it accelerates its transition into a full-service communications firm. Irene Manansala has been promoted to Managing Director, while Jojo Serrano joins the agency as Business Development Director.The appointments coincide with the firm's upcoming fifth year in the business, a milestone marked by a 20+-strong full-time team and a 60+ percent client retention rate. The agency continues to manage high-growth accounts including Anko Philippines and Instructure Philippines, reflecting a sustained demand for its earned-first approach to brand building.Over the past year, Uniquecorn Strategies has expanded beyond traditional PR into large-scale events, influencer marketing, and social media management, with a sharper focus on consumer brands. This evolution allows the agency to complement earned media with strong owned-channel storytelling, positioning clients for sustained visibility as it looks toward a landmark 2026.“These appointments mark a clear inflection point in our growth,” said Dean Bernales, Founder and CEO of Uniquecorn Strategies. “As we deepen our work with consumer brands, we are intentionally strengthening our senior ranks to ensure creativity, commercial thinking, and operational rigor scale together.”Manansala joined Uniquecorn Strategies in 2021 as the agency’s first employee and has since risen through the ranks from Senior Public Relations Specialist to Senior Associate Director. In her new role as Managing Director,  she will oversee the agency’s operations, client strategy, and team performance, ensuring the agency’s earned-first, integrated approach continues to scale with its growing client portfolio. Prior to joining the company, Manansala spent six years working in advertising and marketing agencies, gaining hands-on experience in integrated campaigns, activations, and brand execution. Combined with her journalism background, this experience has shaped her approach to leading an agile creative PR team grounded in strong storytelling, execution discipline, and a clear understanding of how media and audiences engage with brands.“Having grown with the agency since its inception, I’m excited to lead our next chapter. Our focus remains on building deep client partnerships where disciplined execution and creative bravery coexist," Manansala said.To complement this operational leadership, Uniquecorn Strategies is also strengthening its growth engine with Serrano joining the agency as Business Development Director. A seasoned industry veteran, Serrano brings over two decades of experience across the Philippines' most prominent advertising and marketing firms, having managed accounts for global brands. Serrano’s expertise spans the full spectrum of marketing communications—from high-level client servicing to spearheading complex below-the-line initiatives.At Uniquecorn Strategies, she will lead the agency’s growth initiatives and partnership development. Her deep experience in managing diversified portfolios will be critical as the agency scales its 360-degree service offerings—particularly in retail and consumer sectors—and executes its 2026 roadmap of expanding its footprint both locally and within the ASEAN region.Founded in 2021, Uniquecorn Strategies has established itself as the leading PR-first marketing agency for startups and growth-stage brands. While deepening its footprint in the Philippines, the agency has expanded its reach to serve a growing roster of international and regional clients.

Saurabh Saggi has joined BLS International as Vice President – International Marketing and Corporate Communications, taking on a leadership role focused on driving global marketing strategy, corporate communications, and reputation building.In his new role, Saurabh will be responsible for shaping BLS International’s international brand narrative and strengthening its corporate communications across markets. Sharing the update, he expressed gratitude for the mentors he has worked with and said he looks forward to the journey ahead with the team.Saurabh brings extensive experience across strategic communications, marketing, and reputation management. Prior to this role, he worked as a Strategic Communications and Reputation Consultant, advising startups and growth-stage companies on brand storytelling, media visibility, messaging frameworks, thought leadership, and founder communications.Earlier, he was associated with Games24x7, where he held senior leadership roles in communications. There, he led external communications, policy-focused messaging, thought leadership initiatives, and brand campaigns, while also driving industry engagement through events and technology-led initiatives.He has also spent several years with Huawei, holding senior communications roles across corporate and consumer business functions. At Huawei, he worked as a spokesperson and communications leader, managing product launches, go-to-market strategies, media relations, crisis communications, CSR communications, and stakeholder engagement, while partnering closely with business, sales, and leadership teams.Across his career, Saurabh has built deep expertise in international marketing, corporate and policy communications, brand strategy, crisis management, and executive engagement, working at the intersection of business, technology, and public narrative.

Mayank has taken on the role of Manager – Communications at Principal Global Services, strengthening the company’s corporate communications function.In his new position, he will work across corporate communications initiatives, supporting internal and external messaging and contributing to brand and reputation building.Mayank brings solid experience across corporate communications and brand communication roles within the financial services and professional services sectors. Prior to joining Principal Global Services, he was part of the Marketing & Communications team at TIAA, where he worked on brand and communication initiatives, including content development and social media.Earlier, he held corporate communications roles at Arka Fincap Limited, where he managed internal and external communications, content strategy, and digital presence. He began his career in public relations at Adfactors PR, working on accounts such as Vodafone, Yes Bank, and Atlas Copco. There, he handled media relations, client servicing, press releases, press conferences, and coverage analysis.Across roles, Mayank has developed strong capabilities in corporate communications, media relations, content development, and stakeholder engagement, working closely with both internal teams and external media.

Astha Gupta has taken on the role of Corporate Communications and PR Manager at Jainam Broking Limited, marking a new phase in her career across corporate communications and reputation management.In her new role, Astha will focus on building and strengthening Jainam Broking’s brand narrative and public relations strategy, working closely with the leadership team to shape consistent and credible communication.Astha brings hands-on experience from leading public relations and communication firms. Prior to joining Jainam Broking, she worked at Avian WE as an Account Manager, where she handled client servicing, strategic communication planning, and reputation management. Before that, she was associated with Adfactors PR, where she progressed through multiple roles and worked on media relations, stakeholder engagement, and integrated communication mandates across sectors.She began her career with Kommune Brand Communications, gaining foundational experience in public relations, client management, and brand storytelling.Across roles, Astha has built expertise in corporate communications, public relations, and reputation consulting, with a strong focus on delivering structured and effective communication outcomes.

Tanuja Sawant has begun her role as Marketing & Communications Manager at Le Meridien Navi Mumbai, marking a new chapter with Marriott International. The appointment coincides with the launch of the hotel, positioned as Navi Mumbai’s newest premium address, blending contemporary design with a refined, modern hospitality experience.In her new role, Sawant will oversee brand communication, marketing strategy, and positioning for the property as it establishes its presence in the city’s evolving hospitality landscape. Her LinkedIn announcement reflected the spirit of the location, highlighting the hotel as a “modern escape” with a chic, city-forward mood.Sawant brings with her a strong background in hospitality marketing and communications. Prior to this role, she was associated with Radisson Blu Pune Hinjawadi, where she handled marketing communications for the property. She has also worked with Swastik Wellbeing, adding experience beyond traditional hotel marketing.Earlier in her career, Sawant spent multiple years with Radisson Blu Pune Kharadi, progressing from Assistant Manager – Marketing Communication to Marketing Communication Manager. Her responsibilities across roles have spanned social media marketing, brand communication, and integrated marketing initiatives. She has also held a brief stint as Assistant Sales Manager, giving her exposure to the commercial side of hospitality operations.Sawant has been featured in Hospibuz for her insights, including reflections on expansion plans, underscoring her engagement with industry conversations.With her move to Le Meridien Navi Mumbai, Sawant steps into a key role at a time when the property is setting its identity in the market, drawing on her experience across established hospitality brands to shape its marketing and communications approach.

Indosat Ooredoo Hutchison has appointed Ovidia Nomia as senior vice president and head of corporate communications, reflecting the company’s emphasis on strengthening corporate communications as a strategic function.In her new role, Nomia will lead the company’s corporate communications strategy, working with the leadership team to translate business priorities, the AI agenda, and key transformation milestones into consistent narratives for stakeholders. She will oversee corporate communications with a focus on trust, reputation, and organizational messaging.Nomia brings over 17 years of experience in brand and corporate communications across Asia Pacific, the Middle East, and Africa. She has managed communications for large organizations, including handling reputation and crisis communications for Procter & Gamble. Since joining Indosat in 2018 as senior communications management, she advanced to marketing communications director in 2024.Vikram Sinha, president director and CEO of Indosat, said, “We warmly welcome Nomia to the Indosat family. Her leadership and expertise will enhance our ability to communicate with clarity and credibility, supporting our mission to empower Indonesia.”

Mitrali Bose has taken on a new role as Senior Manager – Corporate Affairs at Arrow Electronics in Bengaluru, where she will lead CSR initiatives and internal communications across the APAC region.Bose brings extensive experience in corporate communications, strategic marketing, and leadership across multiple sectors. She has previously held senior roles at Sumitomo Mitsui Banking Corporation (SMBC) Asia Pacific as Assistant Vice President, at Aditya Birla Health Insurance Company as Corporate Communications Lead, and at Future Group India as Strategist for Food & Lifestyle Communications.Earlier in her career, Bose gained experience at Adfactors PR and Edelman, where she worked on client servicing, corporate communication strategies, and account management. She also held internships at Corporate Voice Weber Shandwick and was part of the Placement Assistance Cell at ISB&M School of Communication.In her new role at Arrow Electronics, Bose will drive corporate affairs, focusing on building organizational reputation, strengthening stakeholder engagement, and overseeing CSR and internal communication programs across the region.

Kirsty O’Connor has been appointed Managing Director at North Seventy Five, where she will lead the agency’s strategic direction, digital initiatives, and innovation efforts across the Middle East.O’Connor brings extensive experience in digital transformation, AI-driven communications, and agency leadership. Prior to North Seventy Five, she served as Regional Director of Innovation & Intelligence at Burson, leading digital, social media, data intelligence, and innovation teams across the Middle East, Turkey, and Africa. She has also held senior roles at Hill & Knowlton, METIA, HOME Agency, Hatch Communications, Grayling, and Ptarmigan Bell Pottinger, covering areas including social media, content, digital strategy, and communications leadership.O’Connor has been recognized in the PRovoke EMEA Innovator 25, PR Week Middle East Power Book, and serves on the Middle East PR Association Strategy Board. She has also acted as a juror for the Gerety Awards and PR Week Global Judy.In her new role, O’Connor will drive agency transformation and innovation, strengthening North Seventy Five’s position in the region’s digital and tech communications landscape.