Allison Worldwide, part of Stagwell, hasbased in London and will oversee the agency’s operations across the region. His responsibilities include strengthening its regional presence and supporting clients at the executive level, along with developing capabilities in reputation management, stakeholder engagement, crisis communications, influencer work, analytics and marketing. He will report to Allison Global CEO Jonathan Heit.Lucas previously served as UK CEO at Hotwire and has held senior roles at Edelman, Ogilvy and Teneo. His client experience includes work with Meta, FedEx, McDonalds, Coca-Cola and Disney. Before entering consultancy, he worked as a journalist and producer at Sky News and the BBC. He has been listed in PRWeek’s PowerBook for the past seven years.Ray Day, executive chair of Allison Worldwide and vice chair at Stagwell, stated that Lucas’ appointment reflects the agency’s focus on strengthening its leadership and regional growth.Lucas said he is looking forward to working across the agency’s European teams and contributing to its future direction.Allison Worldwide is a communications agency offering global services in PR, influencer engagement, analytics and marketing. The company operates within Stagwell, a global marketing and communications network.

Varroc has appointed Namrata Parashar as its new Head of Marketing and Communications.Parashar brings close to two decades of experience across communications, media relations, corporate reputation building, and strategic marketing. She most recently served at TransUnion CIBIL Limited for more than sixteen years, holding roles including Assistant Vice President, Deputy Vice President, and ultimately Joint Vice President and Head of Communications. Her responsibilities spanned media relations, marketing communications, and stakeholder engagement.Before TransUnion CIBIL, she worked as Manager of PR and Communications at Gateway Terminals India, where she led communication planning, media outreach, branding initiatives, CSR campaigns, internal communication platforms, and speech and presentation development.Parashar began her career at Genesis Burson-Marsteller, where she handled key clients across technology, finance, tourism, and consumer sectors. Her work included developing PR plans, overseeing stakeholder programs, managing major events such as SAP Summit 2006 and Switzerland Tourism Roadshow 2007, and supporting national and regional communication campaigns.

Maars Communicates, one of India’s fastest-growing PR and communications agencies, has been appointed as the official communications partner for BabyOrgano, a leading Ayurvedic wellness brand for children. This announcement comes on the heels of BabyOrgano raising ?20 crore ($2.4 million) in a pre-Series A funding round led by RPSG Capital Ventures with participation from Sauce.vc.The fresh capital will fuel BabyOrgano’s expansion plans across product development, marketing, and scaling operations, with the brand targeting ?100 crore in revenue by FY27. With a community of over one million parents and an impressive 40% repeat purchase rate, BabyOrgano continues to strengthen its position as one of India’s most trusted names in holistic child wellness.Maars Communicates, a fast-rising communications powerhouse founded by siblings Mausam Shah and Aayush Shah. Maars Communicates has rapidly established itself as a dynamic force in strategic storytelling and brand reputation building.Mausam, a seasoned communications strategist, leads the agency’s narrative direction, while actor-entrepreneur Aayush Shah drives digital strategy and business growth. A PR agency with a robust and diverse team, Maars today manages communications for 50+ retainer clients across real estate, corporate, lifestyle, entertainment, and leading AI Studios and the creator economy platforms.With over a decade of experience, Mausam has spearheaded PR for leading brands and platforms, including:- MX Player (launch team)- EPIC Channel (Rebranding of the channel and their shows)- Major marquee IPs such as Lux Golden Rose Awards- Event Capital’s on-ground IPs including WindMill Festival, PetFed, and more- Social impact verticals of the Birla Group such as Mpower and Ujaas by Neerja Birla & Aditya Birla Education Trust- Communications for top kids’ consumer brand R for Rabbit, among othersMausam Shah, Founder & Director – PR, Maars Communicates, said, “BabyOrgano stands at the intersection of trust, tradition, and innovation. Their mission aligns perfectly with the purpose-driven brands we champion at Maars Communicates. We are excited to shape their narrative, amplify their vision, and elevate Ayurveda-led child wellness into mainstream conversations.”Aayush Shah, Co- Founder & Director – Digital & Business Development, Maars Communicates, says, “At Maars, we prioritise brands that create meaningful impact. BabyOrgano’s growth reflects strong values and deep consumer trust. We look forward to strengthening their reputation and leading high-impact storytelling as they expand across India.”Speaking about the partnership, Ripul Sharma, COO of Natureovedic Consumers Pvt Ltd said “As BabyOrgano makes strides in the kids’ care space, the strategic expertise of Maars Communicates will be an immense asset. BabyOrgano is a leading kids’ D2C health, wellness and personal care brand built on innovative, science-backed Ayurvedic products. Partnering with Maars Communicates enables us to leverage their deep experience and strong industry relationships, creating a powerful synergy that aligns with our vision for accelerated and impactful growth.”

Banana Republic has strengthened its leadership team in the United States with the appointment of Max McCormack as Senior Director of PR and Partnerships. In this role, Max will oversee the brand’s public relations strategy and guide its collaborations and partnership initiatives across the market.The move marks a focused push by the clothing and accessories brand to sharpen its communication efforts and build stronger external relationships.

NARS Cosmetics has introduced a series of updates within its communications team as it enters a new phase of the year. Hannah Rylands-Bolton, who leads Communications and Digital Engagement, has begun her maternity leave. Stepping in during her absence is Aylah Shabbir-Din, who will take on the role of Senior Communications and Digital Engagement Manager. She will be working closely with Rose Chabvuka, who continues in her position as PR Coordinator.The brand has also added new support to the department, with Ellie Priest joining as Interim Assistant Communications and Digital Engagement Manager. These changes ensure continuity across NARS’ PR and digital initiatives while the team transitions through this period.

Signature Global has appointed Imran Shaikh as the new General Manager for Marketing and Communication. He will report to Jayanta Barua, Head of Marketing Communications.Shaikh brings more than 17 years of experience in real estate marketing across Gurugram, Pune, Mumbai, and Bengaluru. His background includes leading brand development, project launches, and integrated marketing campaigns in earlier roles at M3M India Pvt. Ltd., Mantra Properties DPL, Solitaire Group, and Kolte-Patil Developers Ltd.He holds an MBA in Marketing from the University of Wales, UK, and a Postgraduate Certificate in Marketing Analytics from SP Jain IMR, Mumbai. His work blends strategic planning with data-driven decision making.At Signature Global, Shaikh will focus on strengthening the company’s marketing and communication initiatives and supporting its expansion in the real estate market.

Tala Maass has announced her promotion to Senior Account Executive at Gambit PR & Communications, marking another step in her fast-paced communications career. She shared the update on LinkedIn, expressing delight at moving into the new role.Maass has been with Gambit PR & Communications for one year and five months. Before stepping into her new position in December 2025, she served as an Account Executive for seven months, following an eleven-month tenure as Junior Account Executive. Her association with the agency began even earlier through a full-time Public Relations Internship in 2023.Her career spans multiple international experiences across the United Arab Emirates, the Netherlands, and the United States. Before joining Gambit PR full-time, she worked with San Francisco State University as a Study Abroad and Exchange Student Assistant for three months in 2023.Maass also brings corporate communication experience from her six-month role as Corporate Communications Assistant at IMCD Group in Rotterdam. Prior to that, she worked as a Public Relations Assistant at MVRDV for eight months and gained early industry exposure as a Sportstyle Marketing Intern at Mizuno Corporation EMEA for six months.Across these roles, Maass has built a profile with skills in media planning, cross-channel marketing, and international media. Her promotion represents continuity in her journey through diverse communication environments and global markets.

Google has appointed The Mavericks as its communications partner in India across all business lines, except Google Cloud. With this development, The Mavericks becomes the primary agency managing Google’s media interactions in the country.Founded in 2018 by Chetan Mahajan, The Mavericks focuses on integrated communications aimed at creating long-term brand impact. Mahajan brings more than two decades of experience in strategic communications, leading large mandates, and advising senior leaders on brand reputation management.The agency places emphasis on working with a limited number of clients while building strong, meaningful relationships. Its approach centers on ideas and strategies designed to keep brands relevant and connected to their audiences.With its new mandate from Google India, The Mavericks will manage media engagement and support the company’s ongoing communication efforts across the market.

Edelman has appointed Pooja Rawat as its chief strategy officer for the Asia Pacific region. She joins the communications firm from MullenLowe Lintas and will be based in Mumbai.Rawat brings 18 years of experience in brand strategy across India, Southeast Asia, Central Asia and China. Over her career, she has worked on brands such as Axis Bank, Tata Motors, Saridon, Supradyn, Godrej, PhonePe, Jeep, Vim and Lifebuoy.At Edelman, she will focus on strengthening the firm’s strategic capabilities across the region and working with teams to support clients in diverse markets. The company stated that her appointment aligns with its ongoing efforts to enhance strategic consulting and reinforce its regional leadership.

Omnicom’s takeover of Interpublic last week has pushed Chris Foster into one of the most influential roles in global communications. Already leading Omnicom Public Relations Group since 2021, he will now guide the combined PR operations of the newly merged holding company.The move brings Interpublic’s flagship PR agencies — Weber Shandwick, Golin and Porter Novelli — into the same network as Omnicom’s FleishmanHillard and Ketchum. All of them will now operate under Foster’s leadership as the two groups come together.A major part of his mandate is to bring the expanded roster onto Omni, Omnicom’s data and intelligence platform that will sit at the heart of the merged communications offering. His job spans aligning workflows, unifying capabilities and smoothing the transition for teams across both companies.The consolidation is being viewed as one of the biggest structural resets in the communications industry in years. With clients placing heavier emphasis on measurable results, AI-driven insights and quicker campaign turnaround, Foster’s expanded remit arrives at a pivotal moment.By stepping into this enlarged leadership role, Foster shifts from running Omnicom’s PR businesses to managing a far broader, cross-holding company network. The merger effectively reshapes the scale and configuration of global PR services, putting him at the centre of its next chapter.

Kaivalya Communications is pleased to announce the appointment of Nitin Trivedy as Vice President & Business Head. With over 25 years of professional experience, Nitin brings strong leadership and a deep understanding of Marketing Communications (MarComm), Corporate Communications (CorpComm), Marketing, and Sales across multiple sectors. Nitin has worked with leading organisations including Pinch, Telenor (India) Communications Pvt. Ltd., Aircel, Idea Cellular, The Times of India, and The Indian Express. Over the years, he has held senior management roles and contributed significantly to brand building, business expansion, and strategic communication across diverse markets. He holds a strong academic foundation in business and communications, which has supported his extensive and multi-sectoral professional journey. Expressing his happiness Nitin Trivedy said, “I am truly excited to join Kaivalya Communications. The agency’s vision, culture, and commitment to delivering impactful communication solutions resonate strongly with me. I look forward to leveraging my experience in MarComm, CorpComm, Marketing, and Sales to contribute to the organisation’s growth and to create meaningful value for our clients.” Vishal Mishra, Founder & Director, Kaivalya Communications said, “We are delighted to welcome Nitin to our leadership team. His two decades of experience with top organisations and his broad expertise in MarComm, CorpComm, Marketing, and Sales make him a perfect fit for this role. We are confident that his vision and leadership will significantly strengthen our capabilities and national operations.”

Bharti Airtel has appointed senior journalist Romit Guha as its Head of Corporate Communications. In this position, he will oversee the company’s external and internal communications strategy.Guha shared the news of his appointment through a LinkedIn post, noting that he has moved to the corporate sector after nearly 28 years in journalism. He stated that he joined Bharti Airtel on November 10 to lead communications at one of India’s largest companies by market value.He also expressed appreciation for the company’s leadership, acknowledging the trust placed in him to manage the organisation’s communication function.Guha’s journalism career spans more than 28 years, including 12 years at The Economic Times. He has also worked with The Wall Street Journal, Dow Jones Newswires, Thomson Reuters, and other media organisations. His background includes experience in reporting, editing, and strategic communication roles.Airtel’s appointment of Guha reflects the company’s focus on strengthening communication as the telecom sector continues to evolve with ongoing digital developments.

Kinshuk Gupta has joined Tata Consultancy Services (TCS) as Chief Communications Officer, effective November 2025. He brings with him a wealth of experience in corporate communications, having most recently served as Senior Vice President and Head of Corporate Communications at Bharti Airtel from September 2022 to December 2025. Prior to Airtel, Kinshuk held senior communications and corporate affairs roles at GSK Consumer Healthcare India, leading corporate communications and CSR initiatives across India, Bangladesh, and Sri Lanka. His responsibilities there included shaping leadership narratives, managing listed entity communications, driving supply chain and brand communications, and aligning with global and regional teams to cascade key messaging. Over his career, he has gained extensive exposure across industries, from consumer healthcare and FMCG to telecom, combining agency experience with in-house corporate communications leadership. At TCS, he is expected to lead global communications efforts, strengthen corporate narratives, and enhance stakeholder engagement, leveraging his diverse experience to support the IT giant’s business and brand objectives. This appointment reflects the growing importance of strategic communications in India’s leading technology companies, where clear and consistent messaging plays a crucial role in reputation, employee engagement, and market positioning.

Media Mantra Consulting, the global public relations and integrated communications arm of the Media Mantra Group, has announced the appointment of Eslam Al Toom as Head of its Influencer Marketing wing. The appointment reinforces the agency’s strategic vision to build an extensive suite of services for brands across the Middle East, further strengthening its presence in the UAE while advancing its latest expansion into Saudi Arabia.With over eleven years of extensive industry experience, Eslam brings a deep understanding of the digital and influencer ecosystem in the region. He has previously worked with prominent organisations, including iCubeswire and Noon, where he played a central role in building influencer-led strategies and ensuring seamless campaign execution. He specialises in campaign planning, data analysis, and relationship management that have consistently driven impactful outcomes for brands in the region.This appointment comes at a pivotal moment for Media Mantra Consulting, which has quickly established its Dubai office as a trusted communications partner for regional and international clients. The firm’s expertise in public relations, digital communications, and influencer marketing has supported leading brands in achieving greater visibility and meaningful audience engagement. Eslam’s leadership will further refine this practice, ensuring data-backed influencer collaborations that align with brand goals and regional trends.  Udit Pathak, Founder Director of Media Mantra Consulting, said, “Eslam’s appointment marks another milestone in our mission to build a future-ready communication agency in the Middle East. His proven experience in the influencer marketing space complements our broader strategy to offer holistic communication solutions that address the evolving needs of our clients. Influencer collaborations have become an integral part of brand storytelling today, and with Eslam on board, we aim to deliver campaigns that are not only creative but also rooted in measurable business impact. As we continue to expand into Saudi Arabia, his expertise will add significant strength to our regional operations.”Eslam Al Toom, Head of Influencer Marketing at Media Mantra Consulting, said, “I am excited to join Media Mantra Consulting and lead its influencer marketing initiatives at such an exciting stage of its growth in the Middle East. The region presents a lot of opportunities for brands to connect with audiences through creative collaborations. The agency’s integrated approach and focus on building credible brand voices align perfectly with my own professional philosophy. I look forward to contributing to its vision while working with our partners and clients to deliver value through strategic, data-driven campaigns.”Media Mantra Consulting remains focused on its commitment to offering a wide range of communication and marketing services that support clients across sectors. With a growing team and service portfolio in the MENA region, the agency continues to combine strategic thinking with creative execution to help brands communicate their stories with authenticity and clarity.

The Public Relations Council of India, one of the country’s most influential platforms for communications and reputation management professionals, has appointed Baldev Raj, Founder & CEO of Prius Communications, as the ‘Vice Chairman’ of its Delhi Chapter.The appointment comes at a time when the communication function in India is undergoing a profound shift. Institutions today operate in an environment defined by hyper-accelerated information flow, increasing public scrutiny, and a rising demand for clarity, accountability, and trust. In response, PRCI is strengthening its leadership bench to guide the profession through this transition — ensuring communicators are equipped to navigate complexity with both skill and responsibility.Under its renewed strategic direction, PRCI aims to reinforce the linkages between communication professionals, public institutions, industry leaders, and academic ecosystems. The Delhi Chapter, owing to the city’s policy influence and institutional density, is being positioned as a centre for knowledge leadership and research, ethical and transparent reputation management, Technology-enabled communication practices, AI-driven capacity building and talent development for the next generation of communicators.Baldev Raj’s appointment is too aligned with this broader mandate — bringing industry experience, sectoral diversity, and a practitioner’s understanding of how communication shapes public trust and organisational reputation.M. B. Jayaram, Chief Mentor & Chairman Emeritus, PRCI, said, “As communication moves closer to the centre of decision-making — whether in governance, healthcare, business, or public life — PRCI needs leaders who understand the full arc of this responsibility. Baldev has worked at the intersection of these spaces for more than two decades. He has built teams, institutions, and systems that place credibility and strategic rigour at the forefront.What stood out for us is not just the scale of his experience, but the consistency with which he has contributed to the profession — mentoring young professionals, guiding organisations through complex communication challenges, and advocating for higher standards of practice.We see his appointment as an important step in strengthening PRCI’s Delhi Chapter and accelerating our mission to develop communicators who can operate confidently in an increasingly complex communication environment.”Baldev’s career spans over 25 years across healthcare, Finance & Banking, Start Up, technology, education, infrastructure, public policy communication, and development sectors. As Founder & CEO of Prius Communications, he has built one of India’s most respected integrated communication firms with 12+ offices, 80+ partner networks, and 2,000+ campaigns across industries.In addition to his entrepreneurial role, Baldev has been an active contributor to India’s communication discourse. He has spoken at 2000+ platforms, authored over 1800 thought pieces and mentored 5,000+ professionals and students — making his presence felt across both industry and academia.Baldev Raj, ‘Vice Chairman’, PRCI Delhi Chapter, said, “I am pleased to take on this responsibility and grateful for the trust PRCI has placed in me. This is an important moment for our profession. The expectations from communication — whether from the public, from institutions, or from industry — have grown significantly.I look forward to working with the Delhi Chapter to build programmes that strengthen professional capability, deepen cross-sector dialogue, and prepare young communicators for a landscape that demands both precision and purpose. I am committed to contributing meaningfully to PRCI’s growth and to the development of a more responsible communication ecosystem.”With this leadership transition, PRCI Delhi is positioned to play a defining role in shaping India’s communication priorities — strengthening collaboration across stakeholders, advancing ethical communication practices, and supporting the country’s readiness for an information environment where credibility is the foundation of trust.

Vikram Solar has appointed Sramana Chakraborty Sengupta as assistant general manager communications. She steps into the role after nearly a year with Flying Man Ventures, where she served as head AVP marketing and public relations.At Flying Man Ventures, she led brand building, PR strategy and communication initiatives focused on growth and partnerships. Before that, she worked with Bandhan Bank for more than five years in multiple marketing and brand leadership roles, including managing brand strategy, media planning and the launch strategy for the bank’s credit card portfolio.Her earlier experience spans communications and brand management across Srei, ABP Group, Perfect Relations, Genesis BCW, and several internships with media and communications organisations including MSL, The Statesman and Bennett Coleman and Co.In her new role at Vikram Solar, she will oversee communication strategy, brand messaging and stakeholder engagement for the company.

ANAND Group India has appointed Mohua Mandal as Senior General Manager and Head Group Communications. She stepped into the role in November 2025 and will oversee the organisation’s communications strategy across platforms from its headquarters in New Delhi.Mandal brings close to two decades of experience in corporate communications, brand management, marketing and digital PR. Before joining ANAND Group India, she led global marketing and communications at Varroc, managing the brand’s presence across India, Europe, Japan and China. During her tenure, she handled integrated communication strategies and steered major initiatives including Varroc’s debut at the Tokyo Motorcycle Show 2024.Prior to Varroc, Mandal served as Vice President and Head of Brand, PR and Corporate Communication at Poonawalla Fincorp, where she managed PR, ORM, ATL and BTL marketing, content, thought leadership and internal branding functions. She has also worked with Credit Saison India and held a significant leadership stint at Bajaj Finserv, where she drove group level communication, media relations, financial communication, marketing and digital initiatives.Her earlier roles include heading communications for Max Life Insurance’s media and operations portfolio, and managing national level corporate communication for Bajaj Finance. Mandal began her communications career at Cairn Oil and Gas, handling corporate communications, media relations, CSR and digital marketing.She has also spent time as a visiting faculty at FLAME University, contributing to communication and presentation skill development.At ANAND Group India, Mandal is set to work closely with internal teams and partners to strengthen the group’s brand presence, integrate strategic communication efforts and support the organisation’s overall narrative building.

Gutenberg, an integrated marketing communications firm, announced that Amardeep Singh has been promoted to Co-Founder and President. This strategic leadership appointment reinforces the agency’s commitment to help global brands accelerate their marketing transformations at a time when AI is reshaping how businesses connect with their audiences.Amardeep's elevation comes at a critical time when traditional agency models are being disrupted by AI, yet most enterprises remain in the early stages of adoption. McKinsey’s recent report highlights this gap; a vast majority (68%) of marketing and sales teams do not use AI agents, with only 6% reaching a scaling phase. Gutenberg is uniquely positioned as an early mover, operating a fully Human + AI model designed to move brands swiftly from experimentation to measurable, scaled impact.Since joining the agency in 2007, Amardeep has been instrumental in Gutenberg’s evolution into an integrated marketing powerhouse across seven countries. “For the last 24 months, Amardeep has led our organizational transformation toward becoming a 100% AI-ready agency,” said Harjiv Singh, Founder and CEO of Gutenberg. "While the largest agencies wrestle with legacy structures and AI disruption to their traditional models, Amardeep's vision for Human + AI integration positions us to help clients move faster and smarter. His people-first leadership and operational excellence have shaped our evolution into a true partner for marketing transformation."His leadership has directly fueled the agency’s capability to offer an enterprise-ready model that merges human-led strategic oversight with AI-driven workflows. This Human-in-the-Loop approach is well-advocated by experts like Dr. Ethan Mollick (Professor at The Wharton School) that ensures creative integrity while unlocking AI’s true potential and performance velocity.“I am honored to step into the role of Co-Founder and President at such a defining moment for our industry,” said Amardeep Singh. “Over the past two years, our teams have embraced AI with curiosity, courage, and a growth mindset, transforming how we work and what we can deliver. As we look ahead, I’m excited to lead our teams as we build innovative, high-performance marketing ecosystems and help CMOs build impactful marketing engines that are intelligent, authentic and performance driven.”Gutenberg’s two-decade journey marked by 75+ global awards, multiple industry honors and its Great Place to Work certification, underscores the team’s deeply rooted culture of innovation and performance. Amardeep’s appointment marks the agency’s next phase of acceleration, building a fully AI-enabled operating model engineered for speed, personalization, and measurable brand impact. 

Burson, the global communications leader purpose-built to create  value for clients through reputation, today announced its appointment as the communications  partner for Mirae Asset Sharekhan, a leading Indian brokerage and financial services firm. As part of  the assignment, Burson will elevate brand awareness and strengthen Mirae Asset Sharekhan’s  position as a full-service financial solutions provider for both current and emerging generations of  Indian investors.  “We are incredibly proud to partner with Mirae Asset Sharekhan, a truly innovative and established  player in India’s financial services landscape,” said Deepshikha Dharmaraj, Chief Executive  Officer, Burson Group India. “We look forward to helping the company articulate its vision,  showcase its expertise, and strengthen its reputation as a trusted provider of comprehensive  financial solutions.” “We are delighted to partner with Burson as we continue building Mirae Asset Sharekhan’s brand  and amplifying the value we deliver to our customers with our full-service offering of research, experienced advisors and our branches spread across 1100+ cities in India” said Moon Kyung  Kang, Chief Executive Officer, Mirae Asset Sharekhan. “Burson’s market expertise and innovative  thinking will help us deepen connections with a wider community and champion the next phase of  wealth creation for everyday investors, anchoring our commitment to transparency, trust, and  growth.” 

JioStar has strengthened its marketing leadership with the appointment of Seema Kamath as Associate Director, Marketing Communications, effective November 2025. She steps into the role with nearly two decades of experience spanning entertainment, media, and advertising.Before joining JioStar, Seema spent over three years at Disney+ Hotstar as Marketing Communications Manager, where she worked across campaigns, design thinking, and a wide range of marketing programs. Prior to that, she held a long tenure at Sony Pictures Networks India as Senior Brand Marketing Manager. There, she played a key role in content marketing, helped shape the launch of a channel, and worked on strengthening customer experience across platforms.Seema’s earlier career includes roles at Scarecrow Communications and Log 5 Communications, giving her a strong foundation in brand solutions, creative briefing, client servicing, and end-to-end project delivery.With her move to JioStar, she brings a blend of B2B marketing, product communication, and event experience, positioning her to contribute meaningfully to the brand’s next phase of growth.

UST has announced the promotion of Tinu Cherian Abraham to Senior Director and Global Head of PR and Media Relations. Based in Bengaluru, he now leads the company’s global PR function across more than 30 countries.In his announcement, Abraham acknowledged the support of UST’s CMO Leslie Schultz and the broader leadership team. He also credited his three member global PR team, Neha Misri, Merrick Laravea and Roshni Das, along with Chief People Officer Colleen Doherty and HR BSE Santhosh Mala Visvesvaran.Abraham has spent more than six years at UST, overseeing global PR operations, government affairs, industry relations and agency partnerships across regions such as the US, UK, India, Spain, Bulgaria and Australia. His earlier leadership roles included Director and Global Head of PR and Media Relations, and Group Manager and Global Head of PR and Media Relations.Before joining UST, he held communications leadership positions at HARMAN India and Ola, managing media relations, crisis communication, product PR and corporate communication. He also previously worked with UST in its earlier phase as UST Global, where he handled traditional PR, digital communications, social media strategy, external engagement and content development.Abraham began his career in engineering with technical roles at Juniper Networks, Cisco and Infosys. He has also served in voluntary leadership roles with Wikimedia India as Head of Communications and Executive Committee Member.With two decades of experience in technology, communications and global media relations, his expanded mandate signals a new chapter in his long standing association with UST.

Tanvi Gangwar has taken on a new mandate at Licious as Associate Director PR and Communications, marking the latest move in her thirteen year career across start ups, consumer brands, e learning, beauty and fashion. She announced the transition through a public update, noting that she has begun her responsibilities at the Bengaluru headquartered meat and seafood brand.At Licious, her role spans corporate communications, employer branding and internal communications, along with ESG and sustainability related messaging. Her responsibilities include shaping the company’s narrative, leading PR outreach across national and regional media, overseeing product and format launches, strengthening leadership visibility and publishing insight led content for external stakeholders. She also manages employee advocacy, culture storytelling and communication frameworks tied to quality, sourcing, waste reduction and community impact.Before joining Licious, Gangwar headed corporate communications at Orient Electric, where she led corporate reputation programs, crisis planning, media relations, digital communication initiatives and internal engagement platforms.Her earlier experience includes a five year tenure at Epigamia, where she led corporate communications, CSR and external affairs. She has worked across media planning, PR strategy, influencer engagement, external visibility for leadership and crisis management. Her work also covered internal communication programs and coordination with legal and government bodies.Over the years, Gangwar has held communications and media leadership roles at Unacademy, DRUMS Food International and Madison Public Relations, handling brand campaigns, stakeholder relations, partnerships, media planning and digital content programs.She began her career with internships and trainee roles in public relations and brand communications, supporting clients across sectors including technology, FMCG, fashion, and consumer brands.Her move to Licious adds another chapter to a career built on multi sector communications, media strategy and integrated brand storytelling.

Max Level, a leading marketing and PR agency built by gamers, has been appointed as the official PR and communications partner for LVL Zero, a first-of-its-kind incubator program spearheaded by ChimeraVC in partnership with MIXI Global Investments and Nazara Technologies. The initiative aims to accelerate the growth of early-stage gaming startups in India through a 100-day structured program combining mentorship, product acceleration and capital access. LVL Zero offers an equity-free grant pool worth USD 100,000, open to all startups across the gaming ecosystem. Each cohort will see 10 startups receive a USD 10,000 equity-free grant. The program is designed to help startups accelerate product development through targeted mentorship, access to funding opportunities, and connections with publishing networks. Over the next five years, LVL Zero aims to empower more than 100 promising startups to build sustainable businesses and compete globally.Speaking on the partnership, Krish Anurag, Managing Partner at ChimeraVC and Founding Partner at LVL Zero said: “LVL Zero is our commitment to catalysing the next generation of gaming founders from India and Asia. We’re thrilled to have Max Level on board as our communications partner. Their deep understanding of the gaming ecosystem, narrative expertise, and proven network within the media landscape make them the ideal agency to help us amplify this initiative and the founders who will shape the future of gaming.”As the PR and communications partner for LVL Zero, Max Level will lead the initiative’s storytelling and thought leadership strategy, spotlighting the success stories emerging from each cohort to highlight the program’s impact on the gaming startup ecosystem. With a proven track record as the communications partner for some of India’s leading gaming and esports brands, including NODWIN Gaming, S8UL Esports, Riot Games, and CyberPowerPC India, Max Level brings deep industry insight, strategic narrative expertise, and an authentic understanding of the gaming community to help LVL Zero achieve its vision and amplify its influence across the region.Siddharth Nayyar, Co-Founder and Chief Executive Officer at Max Level, added: “LVL Zero is an incredible incubator program for gaming startups in India, and we’re excited to help tell its story. The program is perfectly aligned with our mission to support the growth of India’s gaming and creator economy, and we look forward to driving awareness around the founders, ideas, and innovations emerging from LVL Zero’s cohorts.”In addition to PR and communications, Max Level provides gaming and esports brands with an array of services, including campaign management, brand building, production, video editing, social media marketing, influencer programs, and consultancy. The agency’s portfolio spans leading names such as NODWIN Gaming, S8UL, Riot Games India and South Asia, CyberPowerPC India, KRAFTON, the Saudi Esports Federation, ESL FACEIT Group, The Esports World Cup, ASUS ROG, Jio Games, TVS, and HyperX, among others.This partnership marks another milestone in Max Level’s mission to power narratives that elevate India’s gaming, esports, and tech ecosystem globally.

The Indian Sugar and Bioenergy Manufacturers Association (ISMA) has appointed Garima Prashar Sharma as Director of PR, Marketing and Communications. In her new role, she will lead strategic communication, brand positioning, public affairs, and partnership initiatives, working closely with government and industry stakeholders to advance India’s biofuel and clean energy agenda.With nearly two decades of experience, Sharma has held leadership positions across major organisations including India Today Group, The Times of India, TV9 Network, Myntra, HCL Infosystems, Timex Group India, and Philips. Her expertise spans branding, public relations, digital transformation, and large-scale campaign management across diverse sectors.At ISMA, Sharma will strengthen the association’s communication framework, positioning it as a thought leader in the bioenergy and biofuels ecosystem. She will also focus on advocacy and awareness programs around ethanol blending, sugar policy, and sustainable energy initiatives.Over her career, Sharma has driven partnerships across politics, sports, and culture, managing alliances with events such as the IIFA Awards and Jaipur Literature Festival. At India Today Group, she led marketing for India Today and Business Today, overseeing major brand campaigns and flagship events. At TV9 Network, she played a key role in marketing and partnerships across platforms, including the launch of News9 Plus and digital-first properties.Sharma’s extensive portfolio also includes leading brand communications for Timex Group India’s luxury and mass-market brands, earning multiple industry accolades for creativity and effectiveness.

Kinshuk Gupta has announced his exit from Bharti Airtel, stepping down from his role as Senior Vice President and Head of Corporate Communications after more than three years with the company.Gupta joined Airtel in 2022 and led strategic communication initiatives, brand positioning, and corporate reputation management across the organisation. His role involved driving integrated communication strategies, media relations, and leadership visibility for one of India’s largest telecom brands.With over two decades of experience, Gupta has held key leadership roles across major organisations, including GSK Consumer Healthcare, Edelman India, Hanmer MSL, Max Healthcare, and IPAN Hill & Knowlton. His expertise spans public relations, corporate affairs, CSR, and strategic communications across the FMCG, healthcare, and telecom sectors.At Airtel, Gupta led a high-performing team responsible for strengthening the company’s corporate image, managing stakeholder engagement, and supporting the brand’s communication narrative through both traditional and digital media.Before rejoining Airtel in 2022, he served as Head of Corporate Affairs for GSK Consumer Healthcare, overseeing communications across India, Bangladesh, and Sri Lanka.

In yet another management strengthening move, Pantomath Group announced the appointment of seasoned business journalist Mr. Ashish Rukhaiyar as Vice President – Corporate Communication, reinforcing the Group’s commitment to thought leadership and institutional transparency across its diverse financial ecosystem. In his new role, Mr. Rukhaiyar will be responsible for driving strategic communication for Pantomath Group companies including Pantomath Capital, The Wealth Company and Asit C. Mehta Investment Interrmediates Limited (ACMIIL) among others.The Group houses a large Pre-IPO fund, Mutual Fund, Retail broking and other financial services, is a leading investment bank for mid-market enterprises, with over 150 successfully closed transactions across IPOs, private equity, M&A, and structured solutions. It prides itself in taking companies public that traditional investment banks often overlook, leading high-conviction mandates that contribute to the theme of nation building.  As the sole banker in several IPOs, Pantomath Capital has built institutional participation from the ground up, earning a reputation for identifying asset-backed, scalable companies early on, those emerging from Tier 2 & Tier 3 cities and beyond. As an organization, it has consistently backed growth stories outside traditional metro hubs.Mr. Rukhaiyar brings over two decades of experience in business journalism and financial communication, having worked with some of India’s most respected publications including The Economic Times, Mint, Business Standard, The Financial Express, The Hindu, and Mid-Day. He was also part of the launch team of ET Now in 2009, where he built strong expertise in writing, editing, news reporting, data analysis, and content strategy. Prior to joining Pantomath, he led the Mumbai Markets Bureau at Moneycontrol.com, covering capital-markets trends and policy developments. He holds a Post-Graduate Diploma in Journalism from Mumbai University.Welcoming Rukhaiyar to the team, Abhishek Gupta, Managing Director – Chief Customer Officer, Pantomath Group said, “We are delighted to welcome Ashish to the Pantomath family. His deep understanding of capital markets, coupled with his journalistic rigor and communication acumen, will further enhance Pantomath’s strategic narrative as a leading force in India’s financial ecosystem landscape. As Pantomath continues its journey of building institutions of trust and transparency, Ashish’s presence will play a pivotal role in shaping how we engage with stakeholders and the public at large.”Adding to it, Ashish Rukhaiyar, Vice President – Corporate Communication, Pantomath Group said, “Joining Pantomath at this exciting stage of its growth journey is both a privilege and a responsibility. Having observed Pantomath’s impact on India’s capital markets over the years, I look forward to contributing to its communication strategy, storytelling, and brand reputation as the Group expands its influence across investment banking, asset management, and fintech. Pantomath’s ethos of entrepreneurship and excellence resonates deeply with me.”Anchored in a governance-first philosophy and strengthened by strategic leadership appointments, Pantomath Group continues to build momentum toward becoming one of India’s most trusted and influential financial institutions.

Raghavendra Rao has taken on a new leadership role at Accenture as Managing Director, Global Head of Analyst Relations and Network of Centers, within the company’s Marketing and Communications function.In his new position, Rao will oversee global analyst relations and the management of Accenture’s Network of Centers, which play a pivotal role in driving the company’s innovation narrative and thought leadership. His appointment reinforces Accenture’s focus on strengthening relationships with industry analysts and showcasing its capabilities across diverse markets and industries.Rao shared the update through a LinkedIn post, expressing his enthusiasm about stepping into the role and continuing to contribute to Accenture’s global communications and marketing strategy.

Trishnala Vijayakar has joined Tourism New Zealand as India PR Manager, where she will lead communications and public relations efforts to bring the spirit, stories, and warmth of Aotearoa closer to Indian travellers.Announcing her new role, Trishnala shared, “Travel is where I’ve found perspective, joy, and connection over the years. I’m grateful to now channel that love into my work, as I join Tourism New Zealand’s global wh?nau and lead market efforts as its India PR Manager. Excited to bring the spirit, stories, and warmth of Aotearoa closer to Indian travelers!”Based in Mumbai, Trishnala brings over a decade of experience in communications, brand strategy, and storytelling across media and entertainment. Before joining Tourism New Zealand, she was Corporate Communications Manager at Viacom18, leading external communications for its Youth, Music, and English Entertainment cluster — including MTV, Vh1, Colors Infinity, and Comedy Central — along with Viacom18 Consumer Products and internal communications.During her three-year tenure at Viacom18, she built and launched several high-impact initiatives, including a UGC-centric digital consumer connect program, and led partnerships with government bodies such as Tele-MANAS, Mumbai Traffic Police, and Maharashtra Highway Traffic Police. She also conceptualized and drove youth-focused campaigns around road safety and mental health awareness, and worked on IPs like MTV Hustle and KaanPhod Music.Before Viacom18, she spent over four years with WarnerMedia, where she handled communications for brands like Cartoon Network, POGO, HBO India, and Warner Bros. She launched award-winning campaigns such as The POWfect Girls List celebrating 20 years of The Powerpuff Girls, and the large-scale child safety initiative #BachchePoliceBulayenge with the Mumbai Police.Her earlier experience includes roles at Edelman and MSLGROUP India, where she managed mandates for clients such as LinkedIn, PayPal, Diageo, Huggies, Marriott International Hotels, and History TV18.

Communications agency Ready10 has appointed Katie Chester as its new Account Manager. In her role, Chester will manage client accounts, oversee campaign execution, and support the agency’s strategic communications initiatives.Before joining Ready10, Katie Chester worked as an Account Manager at EMERGE, gaining experience in client management and campaign delivery. Her background in PR and communications is expected to strengthen Ready10’s work across its diverse client portfolio.This appointment highlights Ready10’s commitment to expanding its team with experienced professionals as it continues to create relatable ideas that engage audiences and drive results.

Boutique beauty and wellness PR agency Brandstand Communications has appointed Harriet?Allan as Account Executive. In this newly?opened role, Allan will support the agency’s PR and communication efforts across several high?profile client brands, including Weleda, MCoBeauty, St Tropez, Charles Worthington, Childs Farm and NEOM.Before joining Brandstand, Allan served as Communications Assistant at Beauty Pie, where she gained experience in supporting brand?level messaging and media coordination.At Brandstand she will be working on campaign planning, media relations and broader communications activity for the agency’s roster of beauty and wellbeing clients. The move signals Brandstand’s continued growth in the sector and its commitment to bolstering its team with talent experienced in brand communications.

Performance fashion brand Gym King has appointed Olivia Ball as its new Communications Manager. In her new role, Ball will be responsible for overseeing the brand’s communication strategies and supporting its efforts to strengthen engagement with consumers, media, and stakeholders.Prior to joining Gym King, Olivia Ball was part of the corporate communications team at Evri, where she contributed to shaping the company’s messaging and public relations initiatives. Her experience in corporate communications is expected to bring valuable insight and expertise to Gym King’s growing team.This appointment comes as Gym King continues to expand its presence in the performance fashion sector, emphasizing both style and functionality for its audience.

OpenAI has appointed Vasundhara Mudgil as India Communications Lead, marking her transition from Spotify, where she served as Head of Communications for India for over seven years. Based in Mumbai, Mudgil will oversee OpenAI’s communications strategy and operations in the Indian market.At Spotify, Mudgil played a key role in shaping the platform’s communication and storytelling efforts, including the brand’s India launch. She led internal and external communications strategy, developed localized narratives for product and brand communications, and worked with global teams to align business priorities with earned media strategies. Her efforts contributed to Spotify’s visibility and positioning within India’s competitive digital media landscape.Before joining Spotify, Mudgil headed communications at Intel Corporation India, where she managed brand messaging, external engagement, and crisis communication. She collaborated closely with regional teams to integrate local and global strategies while leading agency teams to execute key communication campaigns.Mudgil began her career at Genesis Burson-Marsteller, where she spent more than seven years managing clients across corporate, technology, telecom, and media sectors. During her tenure, she progressed from Associate to Associate Partner, focusing on business growth, campaign management, and client relations.With extensive experience across global technology and media brands, Mudgil brings a strong background in strategic communications, reputation management, and brand storytelling to her new role at OpenAI.

PRecious Communications has expanded its regional leadership team with two key appointments as it aims to fast-track its growth across Asia Pacific. The agency has named seasoned communications professional Joanna Ong (pictured right) as its first Regional Chief Operations Officer, while Sunita Kanapathy (pictured left), currently Regional Vice President of Corporate and Brands, will take on additional responsibilities as Malaysia Market Lead.In her new role, Ong will oversee operations across PRecious’ core markets—Singapore, Malaysia, the Philippines, Indonesia, Thailand, and Vietnam. Her focus will be on enhancing operational efficiency, client service delivery, and talent development across the region. She will report directly to Lars Voedisch, Group CEO of PRecious Communications, and work alongside him to advance strategic business goals and ensure sustainable regional growth.With over 25 years of experience in communications and marketing, Ong has held senior leadership positions at Hilton and Radisson, and consultancy roles at Burson, Ogilvy, and MSL. She also founded a regional PR agency and most recently served as Managing Director of MSL Singapore, before moving into a regional communications leadership position at Publicis Groupe Asia Pacific.Sharing her excitement about the new role, Ong said,“I am incredibly excited to join PRecious as it embarks on its next stage of growth in the region. I look forward to working with the talented team across markets to further build on PRecious’ success to achieve its strategic vision in delivering the best business outcomes for clients and growth opportunities for the team.”Meanwhile, Kanapathy’s expanded role comes six months after joining PRecious. Alongside her regional remit, she will now lead the Malaysia business—strengthening client partnerships, nurturing talent, and driving business growth. She will report to Ong.Kanapathy brings over 25 years of experience to the role, including leadership positions at Ogilvy Malaysia. Her expertise spans integrated communications for multinational and regional brands across sectors such as financial services, healthcare, and travel, coupled with a strong understanding of Southeast Asian markets.Her appointment follows the departure of Joey Gan, who previously led Malaysia operations and served as Regional VP for Integrated Marketing Communications. Gan, who joined PRecious in 2022, announced a career break on LinkedIn a few weeks ago.Voedisch said the appointments reflect the agency’s next phase of expansion.“Joanna brings a proven track record of transforming organisations and building high-performing teams while Sunita has demonstrated exceptional leadership, driving impact across our corporate and brands businesses. Their strategic vision and deep regional experience will be invaluable as we continue to scale and solidify PRecious’ position as a leading communications powerhouse in Asia, and one day beyond.”Commenting on her new mandate, Kanapathy said,“Malaysia is a key market with tremendous potential, and my focus will be on ensuring we continue delivering meaningful, results-driven work for our clients while building a strong, connected team.”

Acko has promoted Shirsha Majumder to Senior Manager – PR & Communications, acknowledging her growing contribution to strengthening the company’s brand voice and communication strategy.With over nine years of experience in public relations and corporate communications, Majumder has been an integral part of Acko for the past three years, driving external communications and enhancing brand presence. Before joining Acko, she worked with HDFC Life, Adfactors PR, and Edelman, handling diverse brand mandates across industries.Her promotion comes as Acko expands its footprint in the insurance and fintech ecosystem, underscoring the company’s focus on strategic communication and brand storytelling to support its next phase of growth.

AMC Entertainment has announced multiple senior-level promotions to strengthen its strategic growth and operations.Edwin Gladbach has been named Senior Vice President, General Counsel & Secretary, overseeing all legal, regulatory, and governance matters for AMC and reporting to Chairman and CEO Adam Aron. Kelly Schemenauer has been promoted to Vice President, Associate General Counsel & Assistant Secretary, reporting to Gladbach and taking an expanded leadership role in legal and compliance strategy.Carrie Trotter will lead AMC’s Marketing Department as Senior Vice President, Marketing, joining the senior leadership team and reporting to Dan Ellis, Chief Operations, Development & Marketing Officer. Ryan Noonan has been elevated to Senior Vice President, Public Relations, continuing to manage AMC’s media strategies and press interactions.Ellen Copaken will assume a newly created role as Senior Vice President, Business Development, responsible for securing new business opportunities and partnerships, while also joining AMC’s Executive Committee and reporting to Aron.These leadership changes aim to enhance AMC’s strategic initiatives across legal, marketing, public relations, and business development.

Supraja Srinivasan has stepped down as head of PR and communications at BookMyShow, covering India, Southeast Asia, Sri Lanka, and the UAE. She had spent seven years at the company, leading its communications initiatives across multiple regions.Prior to joining BookMyShow, Srinivasan worked at The Economic Times for over two years and has held roles at Bloomberg TV and CNBC-TV18, building a 15-year career in the communications and media industry.

Bloomingdale Public Relations, one of the fastest-growing boutique PR firms in Asia, recognized for its strategic brand-building expertise and impactful storytelling across diverse markets, has announced the appointment of Sanya Jain, as Strategic Communications Lead - North, underscoring its commitment to strengthening its presence in the capital through strong leadership. In her new role, Sanya will lead business expansion, amplify client partnerships, and build team culture in Delhi, advancing the firm’s vision of pioneering future-ready reputation strategies.Sanya brings extensive experience in the PR and communications industry, with expertise in consumer, corporate, crisis, and internal communications. Over the years, she has partnered with Fortune 500 companies including HP, Google, Microsoft, and TikTok, among others. With a proven ability to craft narratives, Sanya has successfully led initiatives ranging from product launches and brand reinventions to high-impact reputation management.Based in New Delhi, Sanya will report directly to Vikram Kharvi, CEO of Bloomingdale PR.“We’re thrilled to welcome Sanya to lead our Delhi operations. Her diverse experience across consumer and corporate communications, coupled with her strategic thinking and forward-looking approach, will be crucial in strengthening our presence in one of the most dynamic markets of the country”, said Vikram Kharvi, CEO, Bloomingdale PR. Commenting on her appointment and new role, Sanya Jain, Strategic Communications Lead - North, Bloomingdale PR said, “I’m excited to take on this new role and grateful for the trust placed in me. Bloomingdale has built a great reputation for its creative and strategic approach, and I’m looking forward to working with our amazing clients and teams to do meaningful, impactful work in Delhi and beyond.”With this appointment, Bloomingdale PR continues to reinforce its commitment to strengthening its footprint in Delhi, a priority market in its nationwide expansion strategy. 

CHANEL has appointed Katie Welch as Head of USA Brand and Company Communications, effective January 5, 2026.In her new role, Welch will oversee integrated brand and corporate communications across all divisions, reporting to Stéphane Blanchard, with a dotted line to Global Chief Communications Officer Ruth Warder. She will be responsible for strengthening CHANEL’s narrative in the United States through creative and culturally resonant communication strategies.Welch joins the French luxury fashion house from Rare Beauty, where she served as Global Chief Marketing Officer, leading global marketing, PR, partnerships, and social impact initiatives.She will also become a member of CHANEL’s USA Management Committee, supporting the brand’s continued growth and engagement across the region.

The International Council on Mining and Metals (ICMM) has appointed James Clark as director of communications and external affairs, effective March 2026.Clark joins ICMM from the National Farmers Union (NFU), where he served as director of communications and external affairs. At NFU, he oversaw communications and engagement strategies for one of the UK’s largest industry bodies, representing over 46,000 farming and growing businesses. His work included leadership across policy advocacy, media relations, stakeholder engagement, education, and digital communications.Before his tenure at NFU, Clark held senior roles such as head of press and public affairs at Toyota (GB) and director at Cardew Group, a City-based public relations firm. His career spans more than two decades in strategic communications, public affairs, and stakeholder engagement across multiple sectors.In his new role, Clark will lead ICMM’s global communications, external affairs, and stakeholder engagement initiatives. He will also support the organisation’s broader mission to promote sustainable development and responsible mining practices as part of its executive management team.

Elisabeth Field has announced her departure from Eulogy, marking the end of an 11-year journey with the London-based creative communications agency. Field shared the news on LinkedIn, reflecting on a decade that saw Eulogy evolve from a traditional PR business into a “multi-channel, integrated creative agency.”Field joined Eulogy in 2014 and took on the role of CEO in 2018. Under her leadership, the agency expanded internationally, strengthened its commercial structure, and diversified its services. She described her tenure as a period of transformation, saying her experience was defined by “the spirit of challenge, resilience and ambition.”During her time at the helm, Field oversaw the launch of new capabilities, the development of a leadership team “defined by smarts, creativity and heart,” and the creation of systems that allowed the agency to “grow with clarity, confidence and commercial realism.”Reflecting on her journey, Field highlighted the people behind Eulogy’s success. “I’m most proud of the team we built,” she wrote. “From the grads all the way to the board, I got to work with some of the best in the industry.” She also expressed gratitude toward clients “who took risks, who trusted us with their brands, their stories, their reputations and sometimes their jobs.”Field’s LinkedIn post offered a personal glimpse into her leadership philosophy. “My job was never to be the fountain of all knowledge,” she noted. “It was to bring the right people together, create the best environment for them, give them the right tools to create magic, then support them all the way.”Before joining Eulogy, Field built a strong career across leading communications firms. She served as Managing Director and Deputy Head of Corporate Reputation at MHP Communications (2010–2014), following senior roles at Mandate Communications and Four Communications. Her early career began at Weber Shandwick, where she worked as an Account Manager from 2000 to 2002.As she signs off from Eulogy, Field leaves behind a legacy of creativity and cultural impact. In her farewell note, she summed up her journey with the quote that once appeared on her business card: “It is not the mountain we conquer, but ourselves.”

PR Newswire has appointed former Indian Express journalist Gairika Mitra to head its newly launched Managed Services division — a strategic initiative designed to help brands amplify their communication in a smarter, more data-driven way.In her new role, Mitra will oversee efforts to help organisations go beyond just issuing press releases, focusing instead on building content that performs better across search engines, answer engines, and AI-powered discovery platforms.This enhanced approach will be powered by PR Newswire Amplify, a distribution solution built on Google’s Gemini framework, aimed at optimising how brand stories surface online.Before this, Mitra worked with The Indian Express and began her career interning with Network18’s CNN-IBN.

Freedom24 has promoted Bulat Latypov to Chief Communications Officer (CCO), marking nearly five years with the company.In his new role, Latypov will lead Freedom24’s communications, branding, and stakeholder engagement strategy across Europe, while also contributing to the wider global communications agenda of parent company Freedom Holding Corp.According to the company, the position is central to shaping how the Freedom brand is perceived—driving its voice of innovation, trust, and responsibility, and ensuring alignment with global business objectives. As part of the leadership team, the CCO will advise senior management on strategic communications, brand positioning, and stakeholder relations, while overseeing external and internal communications, media relations, sponsorships, and public affairs.Latypov, who began working in Cyprus in 2018, joined Freedom24 in 2021 as Head of PR for Europe and later served as PR & Communications Director.Earlier this month, Freedom Holding Corp. marked six years since its Nasdaq listing. The financial services and technology group now operates across 22 countries, recently expanding its presence in Limassol with the opening of Freedom Tower II on Christaki Kranou Street.Announcing his new role on LinkedIn, Latypov shared a quote from U.S. financial journalist Bob Pisani: “The most valuable sources are those who both know what they are talking about and who can provide an honest opinion.”

Mosaic has expanded its senior leadership team with the appointment of Helen Barnett, Anna-Marie Casas, and Doug Smith as Senior PR and Digital Account Managers.Commenting on the new hires, Mosaic Chief Executive Karen Ainley said, “This is a landmark year for Mosaic – 25 years of telling powerful stories, protecting reputations and helping our clients grow. Welcoming Helen, Doug and Anna-Marie further strengthens our ability to deliver across the full communications mix.”She added that the rapid development of AI is creating an exciting time for the industry: “Helen, Doug and Anna-Marie join us in embracing new technology while also holding the key fundamental communications skills in abundance, meaning we can unlock more growth for our clients.”Barnett, an award-winning journalist and former Harwich Standard reporter, brings 15 years of experience across regional and national media and previously served as Associate Editor for the Daily Express website.Anna-Marie Casas joins with over three decades of experience in journalism and public relations, having led press offices, communications teams, and editorial projects for major national brands.Doug Smith adds ten years of creative expertise as a copywriter, along with experience as a published children’s author and in the music industry.

KULT, India’s pioneering beauty-tech platform redefining beauty discovery through intelligence and personalization, has announced the appointment of Adyasha as Head – Creative and Brand Communication.A seasoned creative director, writer, and thinker, Adyasha brings over 12 years of experience in shaping campaigns and narratives that merge culture, commerce, and identity. Her multidisciplinary portfolio spans television, digital and social media, print, AVs, and innovation-led brand engagements for marquee names such as Anmol Jewellers, Daawat, Taco Bell, Air India, and British Airways.In her earlier years, Adyasha honed her craft within leading creative agencies and studios, mastering brand story architecture and human insight-driven messaging across platforms. As she advanced into leadership roles, she became known for mentoring creative talent, driving voice evolution, and building engaging brand ecosystems across diverse markets. Deeply rooted in contemporary Indian culture and identity, she brings to every brief a rare blend of wit, empathy, and strategic clarity—creating work that connects authentically and endures.At KULT, Adyasha will spearhead the brand’s creative vision, communication strategy, and narrative development. She will collaborate closely with product, technology, and marketing teams to define KULT’s voice and identity as the brand continues its mission to make beauty discovery more inclusive, intelligent, and technologically driven.Karishma Singh, CEO of KULT, expressed her enthusiasm about Adyasha’s appointment, stating, “Adyasha is one of the youngest creative leaders in India to have shaped some of the most memorable brand stories of our time, and we’re thrilled to have her leading the KULT brand. She understands culture, internet language, and the emotional core of how brands connect. At KULT, she will define how we speak, what we stand for, and how our beauty-tech platform creates value for consumers in ways that genuinely matter.”Speaking on her appointment, Adyasha said: “I believe beauty is more than aesthetics, it’s about identity, confidence, and storytelling. At KULT, the opportunity is to build not just a brand but a story-world where technology, culture, and creativity converge in ways that feel personal to every individual consumer. I’m thrilled to join this team at such an exciting stage of growth and to help shape how KULT speaks, moves, and lives in the minds of people.”KULT continues to strengthen its leadership bench as it prepares for rapid growth. Recent key appointments also include Ravish Kumar Chaubey as Head of Marketing and Rishi Patnaik as Chief Business Officer. Ravish, known for his work with brands like Meesho and Flipkart, brings over 15 years in driving bold consumer campaigns. Rishi, who has held leadership roles at Nykaa and Jabong, brings fresh perspective for expanding KULT’s reach and shaping business strategy.These appointment marks a pivotal step in KULT’s journey as it strengthens its creative leadership to underline its vision of redefining the beauty-tech landscape through authentic storytelling and human-centred innovation. On the business front, the company secured $20 million (approximately ?170 crore) in Series A funding, led by the M3M Family Office. This investment is already focused on expanding the platform’s offerings with 700 premium beauty products lined up and ambitions to process more than 10,000 orders a day by year-end. KULT’s growing network of beauty experts and its focus on smarter, personalized recommendations is setting new standards as the industry heads toward a $10 billion market size by 2027.

Mumbai-based marketing professional Khyati Shah has taken on the role of Vice President - Marketing Head at 1Point1, beginning October 2025. Shah brings over 16 years of experience in marketing and communications across various industries and geographies.Prior to joining 1Point1, Shah spent over four years at Adfactors PR. She most recently served as Senior Group Head Digital from April 2024 to October 2025, leading digital reputation management and integrated marketing campaigns. She also held the role of Group Head from July 2021 to March 2024, where she managed large teams and drove marketing initiatives across consumer, mobility, and fintech sectors.Shah’s earlier experience includes a significant tenure at YES BANK, where she was Senior Vice President for Digital, NRI Marketing, and YES Invest from July 2013 to February 2018. During this period, she conceptualized and executed social media marketing, paid campaigns, and website revamps, achieving notable milestones such as YES BANK becoming the most followed Indian bank on Twitter and the fastest growing on Facebook for two consecutive years. She also managed large-scale NRI marketing campaigns, including events and branding in Dubai, Singapore, New York, Australia, and across India.Earlier roles include Vice President and Assistant Vice President positions at YES BANK, Manager - Internet Marketing at HDFC Bank, and Assistant Manager at ICICI Bank, where she handled digital marketing, online acquisitions, brand campaigns, and product marketing.Shah holds an MBA in Marketing & E-commerce from MET Institute of Management and a Bachelor of Commerce in Economics, Statistics, Export, and Accounts from Mithibai College. Her key skills include online reputation management and crisis communications.

Zed Mobility, the ride-hailing app developed by Al Ghurair, has named POP Communications as its public relations agency of record. The appointment marks a strategic step in Zed Mobility’s efforts to strengthen its brand positioning and expand its influence in the rapidly evolving mobility sector across the Middle East.Under the mandate, POP Communications will lead public relations and influencer marketing initiatives to enhance Zed Mobility’s visibility, highlight its innovation-driven approach, and support its mission to redefine urban transportation in the region.The collaboration will focus on building meaningful engagement with consumers and stakeholders while amplifying Zed Mobility’s role in shaping the future of mobility in the Middle East.

Global education and student mobility leader MSM Unify has announced the appointment of Dr. Sonali Sinha as Vice President – Public Sector Partnerships & Skill Development.A distinguished leader with over 30 years of experience, Dr. Sinha brings deep expertise in skill development, employment generation, and government relations. Her multi-sectoral background spans hospitality, academia, and the skilling ecosystem, having worked with prestigious brands such as The Leela Hotels and The Taj Group, and most notably serving as CEO of the Tourism & Hospitality Skill Council (THSC) under the aegis of NSDC and the Ministry of Skill Development & Entrepreneurship, Government of India.Throughout her career, Dr. Sinha has led large-scale, high-impact training programs that have transformed the lives of over 450,000 youth across the country. She has played a pivotal role in shaping national skilling strategies, including migration mapping, demand aggregation, and building industry-government partnerships that foster sustainable employment pathways.In her new role at MSM Unify, Dr. Sinha will lead the company's efforts in aligning with public sector priorities, expanding strategic partnerships, and advancing inclusive, future-ready workforce development initiatives.Sanjay Laul, Founder and CEO of MSM Unify, said, “We are excited to welcome Dr. Sonali Sinha to the MSM Unify leadership team. Her extraordinary track record in skill development and public sector engagement complements our mission to democratize global education and connect it meaningfully to employability. With Dr. Sinha’s leadership, we aim to build impactful partnerships with governments and institutions to empower the next generation of global learners and workers.”On her appointment Dr. Sonali Sinha said, “I am honoured to join MSM Unify at a time when skill development and international education are becoming deeply interconnected. I look forward to contributing to MSM’s vision by creating strategic partnerships that not only enhance access to education but also ensure meaningful career outcomes for youth across diverse geographies. Together, we can build inclusive and future-ready ecosystems that truly make a difference.”Dr. Sinha’s appointment marks a significant step in MSM Unify’s vision to bridge global education with employability and economic empowerment, especially in collaboration with governments and development agencies.

Kaivalya Communication, one of India’s leading integrated public relations agencies, announced the appointment of Amit Pant as Senior Account Director.Amit brings with him over one and a half decades of experience in media relations, crisis management, and client servicing. Over the years, he has worked with several renowned PR agencies, managing clients across diverse sectors including healthcare, real estate, political communication, art & culture, automobile, government, CSR, telecom, and education, among others.In addition to his professional experience, Amit has also been a guest lecturer at various media institutes, sharing his industry knowledge and insights with aspiring communication professionals.This marks Amit’s second innings with Kaivalya Communication, as he had started his career with the agency and contributed for nearly four years during his earlier tenure.Expressing his gratitude, Amit Pant said,“I am thankful to Kaivalya Communication and Mr. Vishal Mishra for giving me this great opportunity once again. It feels wonderful to return to where it all started.”Kaivalya Communication is a leading PR and communications agency known for its strategic approach and impactful campaigns across sectors including healthcare, real estate, lifestyle etc. 

Approach Entertainment & Approach Communications, a leading group specializing in PR, digital, integrated communications, and entertainment solutions, is excited to announce its appointment as the official PR, digital, and entertainment partner for Camp Decent (2025), a satirical Hindi comedy produced by UFI Productions. Through its divisions—Approach Communications and Approach Entertainment—the group will execute a dynamic, multi-channel campaign to amplify the film’s bold narrative on gender equality and societal hypocrisy, ensuring widespread cultural impact and audience engagement.Camp Decent, produced by Mujeeb-ul-Hassan and Vikas Gutgutia, with Sonu Tyagi serving as Creative Producer, boasts a dynamic cast featuring Brijendra Kala, Rajpal Yadav, Sara Khan, and Hemant Pandey. The film centers on Kumar, an ambitious filmmaker whose contradictory attitudes toward women are challenged by his sharp-witted friend Anahita, leading to a transformative journey of self-awareness. Blending sharp humor with poignant social commentary, Camp Decent uses satire to confront societal double standards, positioning it as a must-watch for contemporary audiences. Sonu Tyagi is Creative Producer of the Film.UFI Productions, a Delhi- and Mumbai-based production house with over 20 years of excellence in film, television, advertising, and digital media, is led by visionary filmmaker, producer, and singer Mujeeb-ul-Hassan. Known for acclaimed projects such as Dekh Bhai Dekh (2009), Mantostaan (2017), Side A Side B (2018), Rabbi (2017), and San 84 Justice (2019), UFI Productions brings its signature storytelling expertise to Camp Decent, reinforcing its commitment to impactful, thought-provoking content.“We’re thrilled to partner with Approach Entertainment & Approach Communications to bring Camp Decent’s powerful message to audiences worldwide,” said Mujeeb-ul-Hassan, Founder and Producer of UFI Productions. “Their expertise in PR, digital strategies, and entertainment marketing makes them the ideal partner to elevate this film and spark meaningful conversations.”Sonu Tyagi, Director of Approach Entertainment & Approach Communications, stated, “We are honored to collaborate with UFI Productions on Camp Decent, a film that entertains while addressing vital social themes. Approach Communications will lead PR, digital marketing, and events, while Approach Entertainment will drive celebrity engagements, influencer campaigns, and branded entertainment, creating a 360-degree strategy to maximize the film’s impact and reach.”Approach Communications, a division of the group, will spearhead all PR, digital marketing, media relations, and integrated communications for Camp Decent. With a strong presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar, Approach Communications specializes in corporate, healthcare, entertainment, finance, education, and social sectors. The agency has earned prestigious accolades, including The Biz India 2010 Award from the World Confederation of Businesses, the Service Excellence Award from the World Marketing Organization, and the PR Company of the Year Award at the Business Tycoon Awards. Known for its client-centric strategies, Approach Communications delivers measurable results through innovative PR and digital solutions.Approach Entertainment, the group’s entertainment division, will lead celebrity and influencer collaborations, in-film promotions, branded entertainment, and experiential events for Camp Decent. Based in Mumbai with operations across India, Approach Entertainment excels in celebrity management, film productions, advertising, corporate film productions, film marketing, and entertainment marketing. The division has a proven track record of delivering high-impact campaigns that elevate brand presence and connect with audiences through creative storytelling and strategic partnerships.The Approach Entertainment & Communications Group also includes Approach Bollywood, a premier Bollywood and entertainment newswire, portal, and app that delivers timely news, updates, and insights from the Indian film industry. Approach Bollywood serves as a vital platform for filmmakers, production houses, and brands, ensuring impactful coverage and strengthened industry connections.Additionally, the group encompasses Go Spiritual, a unique spiritual organization dedicated to philanthropy, spiritual awareness, mental health, wellness, and social causes. Go Spiritual drives initiatives such as food donation, hunger eradication, blanket donations, and mental health awareness. It operates Go Spiritual News Magazine & App and is preparing to launch a Web TV & OTT platform to promote spiritual and wellness content. The organization is also expanding into e-commerce and retail, focusing on wellness, mental health, organic products, Ayurveda, and food categories, reinforcing its commitment to holistic living and social good.UFI Productions is a leading creative production house with over 20 years of global expertise in films, music, corporate videos, and documentaries. Based in Delhi and Mumbai, with collaborations in London, UFI Productions is trusted by clients such as Google AdWords, DLF, Haier, and international NGOs for its visually stunning and emotionally resonant content.Camp Decent is a satirical Hindi comedy that shines a light on society’s double standards toward women. The story follows Kumar, an ambitious filmmaker whose sexist attitudes are challenged by his friend Anahita, sparking a journey of self-discovery and growth. With a stellar cast including, Brijendra Kala, Rajpal Yadav Sara Khan, and Hemant Pandey, and directed by Sandeep Kumar Rana, the film uses humor as a powerful tool to reflect on gender perceptions, making it a timely and impactful cinematic experience.

Dubai-based creative marketing agency hrmny has launched a new PR department, appointing Dana Oraibi as Director – Communications and Growth to spearhead its expansion into integrated communications.The new department will unify strategy, storytelling, and earned impact, bringing together PR, influencer marketing, and experiential activations within hrmny’s creative ecosystem.“We started as a music label that became a movement,” said Ayham Homsi, Managing Partner – Creative & Growth at hrmny. “Today, we are scaling that spirit into communications and events, and our goal is to sync creativity with PR and experiential so brands can connect with audiences in ways that feel authentic and relevant.”Dana Oraibi brings nearly a decade of experience spanning luxury, fashion, beauty, lifestyle, and sports. She has a track record of creating campaigns that integrate brand strategy with PR, influencer marketing, and events, and is known for her culturally fluent approach to communications and building community-driven brand experiences.“PR has been treated as transactional for too long,” Oraibi said. “At hrmny, we’re building a department where communication feels as culture-first as the creative work itself,” she added.The department will ensure all efforts—from PR and influencer campaigns to events—move in sync with culture and community. Oraibi noted, “From PR, influencer marketing, and events, everything we do will move in sync with culture and community. We’re already collaborating with leading brands, and this is just the beginning.”With offices in Dubai and Riyadh, hrmny’s PR division aims to amplify the agency’s creative rhythm into stories and cultural moments that resonate. The agency has built its reputation on the belief that every brand has its rhythm and is now extending this philosophy to full-stack communication services.“This isn’t just about adding another service – it’s about evolving how communications work in the region,” Homsi concluded.

Hayat Abdulmoula has announced her new role as PR Account Executive at NNC, marking a key step in her growing career in communications and public relations.Sharing the news on LinkedIn, Hayat wrote, “Thrilled to announce that I’ve joined NNC as a PR Account Executive! Stepping into this role feels like the perfect next step, a chance to dive deeper into the world of PR, creativity, and storytelling.” She added that she looks forward to “taking on new challenges, collaborating with amazing minds, and pushing ideas that make a difference.”Before joining NNC, Hayat worked as a Campaign Coordinator at TEAM LEWIS in Dubai, where she managed PR campaigns across sectors including energy, oil, tech, and education. Her responsibilities ranged from drafting and translating press releases and media alerts (Arabic ? English) to securing brand partnerships and influencer collaborations. She also handled communications for clients such as Schneider, John Crane, Lavoya Group, Ideacrate, University of Manchester, Turnitin, and Sprinklr, among others.Earlier in her career, Hayat gained experience through internships at Ajman University’s Office of Sustainability and noon, focusing on social media strategy, content creation, and community engagement.With this new role at NNC, Hayat steps further into the PR industry, continuing to build on her strong foundation in media relations, content writing, and client servicing.