Global PR agency HAVAS Red (formerly Red HAVAS), has announced a partnership with SOLID HAVAS to provide enhanced merged media communications support to clients in Greece. SOLID HAVAS has been a valued affiliate of HAVAS in Greece since 2017. One of the country?ÇÖs foremost consultancies, SOLID HAVAS offers fully integrated communications solutions to clients across multiple industry sectors. Ioanna Leoussi, managing partner of SOLID HAVAS, will lead the partnership with HAVAS Red. ?Ç£Bigger, better, bolder and more borderless ?Çö that?ÇÖs how HAVAS Red continues to grow each year,?Ç¥ said James Wright, global CEO of HAVAS Red and global chairman of the HAVAS PR Network. ?Ç£Expanding into India and Africa last year was a significant milestone for us, opening doors to very exciting regions. Now we?ÇÖre thrilled to extend our footprint into Greece, where our HAVAS colleagues are already delivering outstanding, outcome-led work with iconic clients, and we look forward to providing enhanced PR and social support to continue driving innovation and excellence.?Ç¥ Rachael Sansom, CEO of HAVAS Red Europe and UK, added: ?Ç£We have continued to grow our commercials and profile across the region, amassing a stellar client base in Europe. SOLID HAVAS has been a terrific partner and having them part of HAVAS Red will enable us to build and strengthen our value proposition across the region.?Ç¥ ?Ç£We?ÇÖve been fortunate to work already with a wonderful portfolio of clients across HAVAS in Greece and Europe, and this expansion represents a significant milestone for us. With this new chapter, we are poised to be even more powerful and integrated partners for these clients on everything from social media to experiential to public relations,?Ç¥ said Ioanna Leoussi, managing partner of SOLID HAVAS. Earlier this year,?HAVAS Red announced its market entry in Japan and the Ivory Coast (its second office in Africa). The addition of Greece brings HAVAS Red?ÇÖs presence to 20 markets, including Australia, China, Cote d?ÇÖIvoire, France, Germany, India, Indonesia, Italy, Japan, the Middle East (U.A.E., Saudi Arabia and Oman), the Philippines, Singapore, South Africa, Spain, the U.K., the U.S. and Vietnam.  2023 marked another period of strong growth and performance for HAVAS Red, which was named Campaign?ÇÖs?Global PR Network of the Year and shortlisted for Global Agency of the Year in the PRWeek Global and PRWeek Purpose awards. In?Australia, India, the Middle East, Spain and the U.S.,?HAVAS Red also took home Agency of the Year honors. The agency?ÇÖs roster of clients include Toyota, Pernod Ricard, adidas, Domino?ÇÖs, Far East Hospitality, Sun Life, Yuu, Merex Investment, Galderma, Sanofi, Novartis, the U.K. Department of Education, IKEA Foundation, Molson Coors, Meltwater, ManpowerGroup, UNICEF, Baddoo and Merck KGaA, Darmstadt, Germany, among others.  In August 2024, HAVAS Red introduced Industry by HAVAS Red, an end-to-end strategic communications service designed to help B2B clients drive meaningful connections with audiences across their value chain. Other global offerings from HAVAS Red include Peaks, its award-winning multichannel executive branding support; SWAY by HAVAS Red, an end-to-end influencer marketing service; Red Impact, a global offering that brings together its ESG and sustainability expertise; Health by HAVAS Red, a specialized offering focused on health and wellness; and Red Connect, a B2B content marketing practice.

Global sportswear giant adidas has appointed Sarah Skaf as PR and Newsroom Manager for the Middle East & North Africa (MENA) region.Skaf brings a wealth of experience in public relations and communications to her new role at adidas. Prior to joining the company, she served as a Communications Manager at Havas Red Middle East. Her career in PR began at Weber Shandwick.In her new position, Skaf will be responsible for leading adidas' communications efforts in the MENA region. She will oversee the brand's media relations, ensuring that adidas maintains a strong and positive reputation in the market.With her expertise in the field of communications, Skaf is well-equipped to help adidas continue its growth and success in the region.

Havas Japan has expanded its service offerings with the launch of Havas Red Japan, a merged media model that brings together the group's existing services in the country. Masashi Kitaichi has been appointed as Managing Director to lead this new capability.The move follows the successful launch of Havas Red in India last November through the acquisition of PR Pundit, now known as PR Pundit Havas Red. This expansion further strengthens the network's reach in the region.  Havas Red is the global public relations agency micronetwork of the Havas Group, operating in 19 markets worldwide. The agency's impressive client roster includes Toyota, Jaguar Land Rover, Pernod Ricard, adidas, Domino's, Far East Hospitality, Sun Life, and IKEA.?Ç£We?ÇÖve been fortunate to work already with a wonderful portfolio of clients at the HAVAS Village in Japan. Now, by expanding to become HAVAS Red Japan, we are poised to be even more powerful and integrated partners for these clients on everything from social media to experiential to public relations,?Ç¥ said Masashi. ?Ç£Japan is a key market for Havas, and enhancing our capabilities here is central to our One Asia strategy. By broadening our reach and engaging with one of the world?ÇÖs most dynamic and progressive audiences, we are reinforcing our commitment to creating meaningful connections and delivering impactful narratives,?Ç¥ said Rana Barua, Group CEO, Havas India, Southeast and North Asia.?Ç£Havas Japan has seen significant growth over the last 3 years and by launching Havas Red in Japan with Masashi leading the capability, we are not only expanding our service offerings but also positioning ourselves to better meet the specific demands of this market," said Darrell Nelson, CEO, Havas Japan.

Havas Singapore has announced the promotion of Kenny Yap to Chief Operating Officer at Havas Play, the specialized division within Havas Media Network. This move is part of the company's expansion plans in Singapore.In his new role, Kenny will lead the development and implementation of strategic initiatives and partnerships, while also overseeing commercial and operational responsibilities. He will continue to manage the operations of Havas Red in Singapore.Kenny joined Havas in 2017 and has played a key role in shaping the agency's integrated offerings, including social media, content, public relations, influencer marketing, and social media commerce. His promotion marks a significant milestone in Havas Singapore's growth and expansion.Rana Barua, Group CEO, India, Southeast Asia & North Asia at Havas, said: "Kenny has been a key member of our leadership team in Singapore, significantly enhancing the agency's capabilities and leading to numerous new business successes. We have ambitious plans for Havas Media Network in this region, and Havas Play will be key to expanding our diverse capabilities into sports, events, culture and multiple IPs that connect with brands and consumers, allowing us to make an effective difference and deliver impactful results."

Award-winning public relations agency Havas Red has announced the global launch of INDUSTRY, an end-to-end strategic communications service. INDUSTRY will empower B2B brands to confidently navigate the evolving external pressures, enhanced scrutiny, changing media consumption habits and elevated expectations transforming communications today.  To mark the launch of INDUSTRY, HAVAS Red has released its latest white paper, ?Ç£Inside Person-to-Person (P2P) Communications: Brand Stewardship via Human Connection.?Ç¥ It outlines best practices and trends for B2B brands who want to understand how to forge powerful personal connections with audiences across their value chain ?Çö including employees, customers, suppliers, partners, investors, shareholders, regulators and community leaders.  HAVAS Red?ÇÖs INDUSTRY is led by experts in media relations, social and content, and experiential who bring a history of developing creative, purpose-driven, person-to-person communications campaigns that have a tangible business impact. The practice?ÇÖs expansion into a global offering is the result of increasing demand for strategic communications programs that are integrated across channels and audiences and that remain sensitive to a volatile cultural, political, economic and technological climate.  ?Ç£Now is a critical time for B2B leaders to build and maintain a positive reputation, and that really does take a village,?Ç¥ said James Wright, global CEO of the HAVAS Red Group and global chair of the HAVAS PR Global Network. ?Ç£There are ever-increasing expectations that B2B companies speak to how their companies are staying aligned to ideals around purpose, and that?ÇÖs being magnified by the 24-7, multichannel news environment.?Ç¥ Wright adds:?Ç£Across the HAVAS Red Group we have been immersed in this area for many years and have seen how it?ÇÖs evolving at pace. We presently are working with B2B businesses and brands across industry verticals, from professional services, fintech and tech to automotive, manufacturing and chemicals. INDUSTRY thus represents a natural next step to formalize and focus our expertise as a global practice.?Ç¥ INDUSTRY leverages HAVAS Red?ÇÖs proprietary merged media strategic model. This model replicates the convergence of media consumption ?Çö blending traditional and digital publishing, content, social media and data in a way that defines the future of PR as a category. The offering will deliver valuable services customized for each client, across a wide spectrum of communications needs, such as:   Reputation management: A proprietary branding and positioning process elevates companies and puts them in the forefront of conversations ?Çö making it clear they are setting the pace in their industries and in the global business market.   Executive visibility: This 360?? offering is anchored by a bespoke Personal Branding Idea program, ensuring communication is authentic to an executive?ÇÖs style and personality, aligned with the organization?ÇÖs overarching values and voice, activated across all relevant touch points and applied consistently in tone and style.   Brand and product excitement: A holistic approach to brand, product, technology and services launches (and relaunches) that continually differentiates them in the marketplace, showcasing their impact and value.    Crisis and issues management: Protecting the strength of clients?ÇÖ and brands?ÇÖ reputations by planning for transparent, open and consistent communications when issues and crises arise.  Influence and constituency building: A proven methodology for developing and fostering relationships with clients?ÇÖ direct and indirect customers and the businesses, key opinion leaders, media and other constituencies that influence them.   Social and content: Capabilities span writing in longform ?Çö articles, white papers, press releases, for example ?Çö as well as social content, including graphic design, animation, short and long-form video, illustration and photography/videography.  Other global offerings from HAVAS Red include an end-to-end influencer marketing offering under the brand of SWAY by HAVAS Red in many of its markets around the world; Peaks, its award-winning multichannel executive branding support; Red Impact, a global offering that brings together its ESG and sustainability expertise; HAVAS Red Health, a specialized offering focused on health and wellness; and Red Connect, a B2B content marketing practice.

HAVAS Australia has appointed Richard Clarke as its new Chief Growth and Client Officer, bringing him over from HAVAS UK.Clarke previously served as Managing Director of HAVAS Red London, and before that, was a senior partner at Ogilvy UK. His notable achievements include managing the acclaimed NHS ?ÇÿMissing Type?ÇÖ blood donation campaign, which earned the title of ?ÇÿCampaign of the Decade?ÇÖ from PRWeek, and seeing HAVAS Red named EMEA Regional Midsize Agency of the Year earlier this year.In his new role, Clarke will focus on cross-Village growth, new business development, and incubating new service-based propositions.?Ç£I am delighted and privileged to have been given the opportunity to move within HAVAS to Australia,?Ç¥ Clarke said. ?Ç£We have a world-class roster of agencies, talent, clients, and opportunity and I am already blown away by the incredible energy and ambition within the HAVAS Village Australia. I am looking forward to working with outstanding leaders like James and the senior management teams and forge the next chapter of growth for the Group.?Ç¥Local CEO James Wright added: ?Ç£Richard did an unprecedented job growing the HAVAS Red UK business during his time there, as well as building phenomenal relationships with creative, media, digital, and health teams across the HAVAS Village in London. He is an excellent operator, brilliant with clients, and naturally brings agencies and teams together. Having him in this newly created position in Australia will ensure we are even better set up to service cross-agency clients and grow.?Ç¥

Global Women in PR (GWPR) has unveiled its sixth Annual Index survey to gather insights from women working in PR and communications worldwide. The survey, available in five languages, explores topics such as flexible working, harassment, career progression, and barriers to leadership positions. GWPR co-founder Sue Hardwick emphasizes the importance of the survey in understanding the challenges women face in the industry and finding solutions to promote gender equality. The survey is open until August 31 and is supported by leading industry partners. Key areas of focus include:- Impact of flexible and hybrid working on women- Harassment in the workplace- Career progression and barriers to senior roles- Breakdown of women in senior roles across industry sectors- Effect of career breaks on career progressionBy participating in the survey, women in the industry can contribute to a deeper understanding of the challenges and opportunities for growth, ultimately driving positive change.The Global Women in PR Annual Index has garnered support from a coalition of industry heavyweights, including Zeno, Havas Red, Opinium, ICCO, and Shout! Communications. This collective backing demonstrates a shared commitment to empowering women in the PR and communications sector and driving meaningful change.

Havas Red, a leading PR, content, social media, influencer, and experiential marketing agency, has unveiled its innovative Agency Intelligence concept. This AI-powered approach aims to amplify human creativity and address brand challenges.Agency Intelligence acknowledges the growing presence of automation in the creative industry. However, it emphasizes the enduring importance of human expertise in critical thinking and problem-solving.?Ç£Agency Intelligence: Intelligent Strategy, Ideas, and People,?Ç¥ is Havas Red?ÇÖs response to a tsunami of automation technologies flooding the creative industry, and a belief that brands and talent must continue to prioritise critical human thinking.HAVAS Red powers its client strategies with a range of proprietary IP, measurement and research tools, and a team of strategists and earned creatives that fuel storytelling wherever the audience may consume it.Launching in June, the Agency Intelligence platform will influence content across Havas Red's channels, industry reports, thought leadership pieces, new services, events, and employee training. It will serve as a guiding principle for their client work as well."We wholeheartedly believe human intelligence is the engine that powers original creativity and helps solve the most important challenges for our clients. It?ÇÖs intelligent people from a range of specialised disciplines who help brands communicate with purpose, nuance, emotion, and personality. We?ÇÖre embracing automation tools to supercharge creative output; however, artificial thinking will never replace the best ideas, creativity, relationships, and people. As long as we?ÇÖre communicating to humans, we need human insight and smart people at the wheel," said Shane Russell, CEO, HAVAS Red Australia.  In Australia HAVAS Red represents brands including Toyota, Lexus, Tourism Tasmania, Norco, Booking.com, SunRice, Big W, WG&S, Fujitsu, Neoen, Novartis, AusGrid, Dropbox and more.Havas has stated its MANIFESTO as: "The world is fixated on AI.Convinced that artificial thinking can replace the best ideas, creativity, relationships, and people; that everything we do can be automated.But not us.We believe the world needs critical human thinking more than ever.At Havas Red, we choose to power our world and that of our clients with a different form of AI: Agency Intelligence.We?ÇÖre the agency everyone turns to for intelligent strategy, ideas, and people. Agency Intelligence is the operating model that drives meaningful work in a world of constant disruption. Our people find the emotion and truth when unlocking a strategy. We fuel original creativity that can impact a generation. And we obsess over solving the most important challenges for our clients.There is nothing artificial about Agency Intelligence."

Havas has appointed Dara Busch, former co-CEO of 5W Public Relations, as the CEO of North America PR. Busch will be responsible for overseeing the growth and strategic direction of Havas' PR network across North America, which includes Havas Formula and Havas Red US.?Ç£I?ÇÖm thrilled to be joining Havas?ÇÖ mission of making a meaningful difference to brands, businesses, and people,?Ç¥ said Busch. ?Ç£I look forward to working with teams across North America to uphold these client-centric values while growing the Havas Formula and Havas Red footprints.?Ç¥During her tenure at 5W, Busch held the role of co-CEO, where she managed all agency functions, including human resources, marketing, and business development. Her nine-year career at 5W also saw her serving as co-president and executive vice president. Prior to her time at 5W, Busch spent 16 years at Rubenstein PR, where she held the position of executive vice president and managing director.?Ç£It?ÇÖs an honor to welcome Dara into the Havas family,?Ç¥ said Donna Murphy, global CEO of Havas Creative Network and Havas Health Network. ?Ç£As Havas?ÇÖ PR capabilities continue to evolve and develop, the strength of this leadership team reflects our commitment to remain at the forefront of innovation in global communications.?Ç¥James Wright, global chair of Havas PR Network and global CEO of Havas Red, added: ?Ç£We want to bring in the best talent to achieve our ambitious goals to become bigger, better, and bolder. In this next stage of our development, we want to maximize the potential for the Havas PR Network across North America and believe Dara has the ideal experience and enterprising attitude to help us achieve this.?Ç¥With Busch's appointment, Havas aims to solidify its position as a leader in global communications, driving innovative and impactful PR solutions for clients across North America.

Sophie Raine, previously the managing director of consumer brands at Ketchum London, has taken on the role of managing director at Havas Red in London. With four years of experience leading UK consumer PR at Ketchum UK and prior experience as the deputy managing director at W Communications, Raine brings a wealth of expertise to her new position.In her new role, Raine will oversee the growth, new business initiatives, and overall client experience at Havas Red's London office. She will report directly to Rachael Sansom, the Europe and UK chief executive, and will collaborate with prominent clients such as American Express and Jaguar Land Rover. Raine's appointment follows the departure of Richard Clarke, who is transitioning to a new role within the Havas Creative Group in Australia.Expressing her enthusiasm for her new role, Raine emphasized the vibrant atmosphere within Havas Red and the broader Havas Village in London. She praised the agency's achievements since its establishment in 2019 and highlighted her alignment with the team's dedication to the craft of earned media. Additionally, Raine's involvement with the Women in PR committee over the past three years and her recognition as one of Campaign's 40 over 40 in 2023 underscore her industry leadership.Rachael Sansom commended Raine's appointment, noting her outstanding qualifications and proven track record. While bidding farewell to Richard Clarke, Sansom expressed confidence in Raine's ability to lead the next phase of Havas Red's growth in the UK. Sansom herself was promoted to her current role in October the previous year.Havas Red was established in 2019 through the merger of Havas PR in the UK with counterparts in the US and Australia's Red Agency. With 23 offices worldwide, including nine in Europe, Havas Red has positioned itself as a significant player in the global agency landscape.

Global PR agency Havas Red has strengthened its presence in Africa by opening an office in C??te d'Ivoire, its second on the continent.Seasoned Havas Red leader Aur??lie Jarry takes the helm as Managing Director for the new operation, Havas Red Ivory Coast. Jarry brings over ten years of experience with the agency, most recently overseeing the West Africa region.The Ivorian office will offer the full spectrum of Havas Red's services, catering to clients in health and wellness, corporate PR and reputation management, technology and e-commerce, consumer and lifestyle, automotive and mobility, travel and hospitality, and even employee engagement and internal communications.This expansion follows Havas Red's initial foray into Africa with the Johannesburg office launch last September. The C??te d'Ivoire addition, coupled with the November acquisition of Indian firm PR Pundit, brings the agency's global network to 18 markets.?Ç£Bigger, better, bolder ?Çö and more borderless ?Çö that?ÇÖs how Havas Red continues to grow each year. Opening up shop in South Africa last year was a big step for us into an exciting region, and now we?ÇÖre ready to grow our footprint into West Africa, where our Havas colleagues have already been doing groundbreaking work with iconic clients on the Ivory Coast who are also looking for PR and social support,?Ç¥ said James Wright, global CEO of Havas Red and global chairman of the Havas PR Network.