Pan Pacific Singapore, a leading luxury hotel, welcomes Elaine Chan as its new Director of Marketing Communications.Chan brings over two decades of experience in luxury hospitality marketing and public relations across Singapore, China, and the UK. She boasts a successful career holding directorial positions at renowned brands like PARKROYAL COLLECTION, Kempinski Hotels, and Shangri-La Hotels & Resorts.Previously, Chan led sustainability-focused marketing initiatives at PARKROYAL COLLECTION Marina Bay, significantly boosting the hotel's brand recognition within the sustainable hospitality sector.At Pan Pacific Singapore, Chan will spearhead the development and execution of integrated marketing and PR strategies. She aims to leverage both traditional and digital channels to elevate the hotel's profile and attract new guests while solidifying relationships with existing patrons.Expressing her enthusiasm, Chan shared a heartwarming connection to Pan Pacific Singapore. Fond childhood memories of family Sunday lunches at the hotel's renowned Hai Tien Lo restaurant in the 1980s sparked a sense of nostalgia upon her return. Now, she takes immense pride in contributing to the hotel's legacy as a pioneering Singaporean luxury establishment.Chan is energized by the opportunity to build upon Pan Pacific Singapore's rich heritage and reputation. Her focus lies in strengthening the hotel's position within key domestic and international markets. Ultimately, she aspires to leave a lasting mark by contributing to the hotel's continued success.Pan Pacific Singapore remains a flagship property within the Pan Pacific Hotels Group, catering to both business and leisure travelers. The group recently launched a global influencer social media campaign, "#YoursToDiscover," showcasing the diverse experiences offered across its various brands.