Strategic communications firm Archetype has announced two key promotions within its APAC team. Fabrice Kerboul takes the helm as Sales and Marketing Director, APAC. Leveraging his 13+ years of regional experience with Archetype, Fabrice will lead the company's growth efforts in APAC. He brings a blend of strategic vision and deep understanding of the regional market to this leadership role. Fabrice will utilize data-driven insights and foster global collaboration across departments to ensure Archetype achieves its ambitious goals in the APAC market.Maggie Leung, who joined Archetype in December 2020, has been promoted to a core member of the team. Maggie will spearhead content creation and media strategies for marquee clients like Amazon Web Services and other leading technology players. Her new role expands her responsibilities to include providing strategic content guidance and valuable market and media intelligence to a regional tech client. Maggie's ambition, deep tech knowledge, and strategic thinking, coupled with her strong communication skills in English and Chinese, have made her a bridge between clients, media, and stakeholders. Her swift promotion is a testament to her dedication and talent.