Adgcraft, one of India?ÇÖs most trusted PR agencies, has secured the PR mandate for Clove Dental, Asia?ÇÖs largest dental clinic chain with over 620 clinics in 26 cities across India. As the PR partner, Adgcraft will oversee Clove Dental?ÇÖs integrated public relations, media relations, and communication strategy, with the goal of enhancing the brand?ÇÖs national presence and leadership positioning in the healthcare sector. In India, oral healthcare often remains a neglected aspect of overall well-being, despite its close connection to systemic health issues like diabetes, heart disease, and infections. Many people seek dental care only at advanced stages of disease, leading to higher costs and complications. There is an urgent need for awareness around preventive dental care, regular checkups, and good oral hygiene practices. By partnering with Clove Dental, which is actively working to bring dental health to the forefront through accessible services and awareness campaigns, Adgcraft aims to support a nationwide movement towards more informed and proactive oral healthcare practices.Speaking on the partnership, Abhinay Kumar Singh, Founder and Managing Director of Adgcraft, said, ?Ç£We are excited to partner with Clove Dental, a brand that has transformed oral healthcare in India. At Adgcraft, we believe in building purposeful communication for impactful brands, and Clove's vision to offer high-quality, patient-centric care aligns perfectly with our own values. Our team is committed to leading the PR strategies that highlight Clove?ÇÖs mission, innovations, and contributions in the dental care ecosystem. With this collaboration, we are also strengthening and expanding our dedicated healthcare vertical to work with brands that are driving meaningful change in the sector.?Ç¥?Ç£As we scale further and look to deepen public engagement around dental health awareness, strategic communication becomes more critical than ever. Partnering with Adgcraft will help us strengthen our narrative, highlight our clinical excellence, and bring oral health into mainstream health conversations. We look forward to leveraging their expertise to connect with our stakeholders and the larger healthcare ecosystem,?Ç¥ said Sumit Saxena, Vice President, Marketing & PR, Head of Brands (Group Companies), Clove Dental.Clove Dental?ÇÖs focus on quality, hygiene, transparency, and patient trust has made it a household name in oral care. With this partnership, the brand aims to further strengthen its reputation and make dental healthcare a more mainstream conversation in India.

Better Nutrition, India?ÇÖs first Biofortified food brand endorsed and invested in by prominent figures such as Olympic medalist PV Sindhu and MasterChef Pankaj Bhadouria, as well as featured on Shark Tank India Season 4, announces the appointment of Adgcraft as its PR partner. ?Adgcraft recently took on the brand mandate for Better Nutrition overseeing the planning, management, and execution of all PR activities to enhance the brand's media presence nationwide. With a proven track record of crafting impactful brand messaging and innovative campaigns, this partnership further expands Adgcraft?ÇÖs client portfolio. The agency's expertise in the Indian FMCG sector and strong media relations will be key in strengthening the media presence of Better Nutrition.Prateek Rastogi, Co-Founder of Better Nutrition, expressed his enthusiasm about the partnership, stating, "At Better Nutrition, our goal has always been to provide natural solutions to the prevalent nutrition deficiencies in everyday diets. Partnering with Adgcraft allows us to communicate our mission more effectively and reach a broader audience. We are confident that this collaboration will help us to reach our target audience more effectively."Echoing this sentiment, Abhinay Kumar Singh, Founder and Managing Director of Adgcraft, said, "We are delighted to join hands with Better Nutrition, a company that aligns with our values of innovation and positive societal impact. Our team is committed to crafting communication strategies that not only enhance brand perception but also contribute to the greater good. Together, we aim to highlight the importance of natural, nutrient-rich diets and support Better Nutrition's vision of a healthier India."Better Nutrition focuses on addressing the nutrition gap in everyday diets by offering biofortified grains naturally rich in essential nutrients like zinc, iron, protein, and calcium. Through sustainable farming practices and collaboration with over 15,000 farmers, the company ensures that their products are both nutritious and environmentally friendly. 

In this conversation, Abhinay Kumar Singh, the Founder and Managing Director of Adgcraft Communications, shares insights into the agency's remarkable growth from a two-member team to a 36+ member organization with multiple branches. He discusses the key strategies that have fueled Adgcraft's success, the unique challenges of tailoring PR for early-stage startups, and his leadership philosophy shaped by his commitment to social impact through the YPA Foundation. Abhinay also reflects on navigating challenging campaigns, adapting to diverse client needs, and the trends and technologies set to shape the future of public relations.What key strategies helped Adgcraft Communications grow from a 2-member team to a 36+ member agency with multiple branches?Our journey has been driven by a fundamental belief: "We?ÇÖll Get It Done." This isn?ÇÖt just a motto but a principle that guides every action, ensuring our promises to clients are non-negotiable.From the very beginning, our focus has been on deeply understanding our clients?ÇÖ unique challenges and goals. At Adgcraft, we don?ÇÖt just promote brands; we educate audiences. Through a structured four-month process, we use a combination of PR tools to inform and engage. Transparency, realistic promises, and regular feedback form the foundation of our client relationships, ensuring our strategies deliver meaningful and measurable results.Our team is the backbone of our success. I?ÇÖve prioritized creating a culture where every member feels empowered to learn, grow, and take ownership. What started with just four clients has now expanded to over 120 brands, a testament to our collective passion and dedication.Scaling, for us, has always been about consistency, nurturing relationships, and improving each day. With these values at our core, we?ÇÖre excited to continue this journey, staying true to what brought us here.How does PR contribute to the success of early-stage startups, and how does Adgcraft tailor its approach to them?Established companies often have internal communication teams and rely less on agencies. However, startups?Çökey drivers of India?ÇÖs journey to becoming a $5-trillion economy?Çölook to agencies like Adgcraft as their communication partners.Adgcraft?ÇÖs inception was rooted in the startup ecosystem. While startups secured funding and media attention, their stories often failed to resonate with their target audiences. We saw an opportunity to change that. By crafting narratives that reflect their vision, we help startups connect with the right people, amplifying their stories to achieve impactful results.Our approach is tailored and founder-centric. We take time to understand their journey, their brand?ÇÖs essence, and the challenges they face. As a communication partner, we bridge the gap between startups and their audiences, ensuring their stories are not just heard but remembered.What would you say is the most significant factor behind your success as a leader in the PR industry?Success is never a solo journey?Çöit?ÇÖs shaped by collaboration, learning, and perseverance. For me, the most significant factor has been the privilege of working with exceptional people: inspiring mentors, visionary clients, and a dedicated team.Having worked with over 100 startups?Çömany led by alumni of IITs and IIMs?ÇöI quickly recognized PR?ÇÖs critical role in fuelling growth and innovation. My experience in media and public relations over the last decade inspired me to establish Adgcraft Communications, bridging gaps in strategic communication for emerging businesses.Accolades like the Young Achiever Award 2024 and The Agency Head of the Year 2024 are not just personal milestones but a reflection of my team?ÇÖs hard work and commitment. True success lies in consistency, cultivating strong relationships, and relentlessly driving client success.Can you share a challenging PR campaign and how your team successfully navigated it?Every campaign is unique, shaped by the brand?ÇÖs vision and the hurdles along its journey. Challenges often arise when aligning the brand?ÇÖs story with its audience or managing unforeseen crises.One standout example is our work with CSB, where we brought to life ?Ç£The Kulhad Man of India,?Ç¥ a narrative that resonated nationally. Another campaign involved KlugKlug, where we addressed the sensitive issue of fake followers in influencer marketing, revealing through a report that two out of three followers of influencers are fake.Navigating such challenges requires agility, a deep understanding of the brand?ÇÖs essence, and innovative thinking. By staying grounded in the brand?ÇÖs mission and crafting tailored strategies, we ensure the message reaches the right people with the right impact.With a diverse clientele, from government projects to brands like Chai Sutta Bar and Mad Influence, how does Adgcraft adapt its PR strategies to meet unique client needs?Adapting PR strategies for a diverse client base is an art that combines listening, creativity, and precision. No two clients are the same, and neither are our approaches.Our process begins with a thorough understanding of the client?ÇÖs ecosystem?Çötheir goals, challenges, and target audience. Startups might benefit from influencer collaborations, while heritage brands may need community-driven campaigns. For government projects, the focus might be on awareness and public engagement.The rapid evolution of digital media also demands adaptability. We seamlessly integrate digital and social platforms into our strategies, ensuring our clients stay relevant and connected with their audiences. By tailoring our methods to align with each client?ÇÖs unique journey, we consistently deliver impactful results.How does your commitment to social impact through the YPA Foundation influence your leadership at Adgcraft Communications?The YPA Foundation, which has provided scholarships to 15,000 underprivileged students, is a reflection of my belief in the transformative power of education. Witnessing its impact, especially in rural areas, has profoundly influenced how I lead Adgcraft.Social impact isn?ÇÖt just an add-on; it?ÇÖs ingrained in our DNA. At Adgcraft, we operate with a sense of purpose?Çöchoosing campaigns, clients, and strategies that align with our values of uplifting communities and creating opportunities.For me, true success lies in making a difference. Whether it?ÇÖs empowering our team, helping clients achieve their vision, or giving back to society, these principles guide every decision I make.What trends and technologies do you believe will shape the future of PR, and how is Adgcraft preparing to stay ahead?The PR industry is undergoing a seismic shift, driven by advancements in AI, data analytics, and automation. These tools enable hyper-personalized communication and provide deeper audience insights.At Adgcraft, staying ahead means embracing these innovations while remaining adaptable to changes in audience behaviour and media consumption. From leveraging AI-powered crisis management tools to focusing on digital reputation building, we are aligning our strategies to meet the needs of an evolving landscape.Looking ahead to 2025, we see growth in areas like AI-driven storytelling and real-time reputation management, ensuring brands stay agile and relevant in an ever-changing world.

Adgcraft, One of the most trusted PR agencies in India announces the onboarding of Hassan Faridi as Account Director. With over a decade of extensive experience in Public Relations, Media Relations, Client Servicing, and Strategic Communication, Hassan?ÇÖs addition to the team marks a significant milestone in Adgcraft?ÇÖs journey of delivering excellence in PR and Communication.As Account Director at Adgcraft, Hassan Faridi will be responsible for leading key client accounts, devising strategic communication plans, and ensuring the seamless execution of PR campaigns. His role will involve mentoring and guiding team members and maintaining strong client relationships. By leveraging his extensive experience, Hassan will focus on enhancing client satisfaction, expanding the agency?ÇÖs portfolio, and aligning communication strategies with business objectives to deliver measurable results.Abhinay Kumar Singh, Founder and Managing Director of Adgcraft, expressed his enthusiasm about Hassan?ÇÖs appointment, stating, ?Ç£We are delighted to welcome Hassan Faridi to the Adgcraft family. His extensive experience, strategic acumen, and passion for communication align perfectly with our vision to deliver exceptional results for our clients. Hassan?ÇÖs leadership will undoubtedly strengthen our team and elevate our service offerings.?Ç¥Speaking about his appointment, Hassan Faridi said, ?Ç£Joining Adgcraft represents an exciting chapter in my professional journey. The agency?ÇÖs commitment to delivering meaningful and impactful communication solutions resonates deeply with my own approach to public relations. I am eager to bring my experience to the table and collaborate with the talented team here to create strategies that not only address client needs but also push boundaries in how PR can drive value for businesses. My goal is to contribute to the agency?ÇÖs continued growth by delivering consistent, high-quality results for our clients.?Ç¥Hassan brings over 10 years of experience in managing high-impact PR campaigns, fostering client relationships, and driving strategic initiatives across diverse industries, including Corporate, Technology, Automobile, Finance, FMCG, Retail, CSR, Hospitality, Startups, Education, and Health. His in-depth knowledge of the PR industry, combined with his strong team management skills and strategic approach, will surely make him a valuable asset to the Adgcraft team.

Adgcraft, a Delhi NCR-based PR agency, has opened its new office in Mumbai. The new Mumbai office, situated at Hive8, Kohinoor Square, Dadar West, will serve clients in the BFSI (Banking, Financial Services, and Insurance), corporate, lifestyle, influencer marketing, and hospitality sectors. With the opening of the Mumbai office, Adgcraft aims to leverage its extensive experience and industry knowledge to help clients achieve their communication goals. The agency's proven track record in handling high-profile PR mandates and delivering impactful results positions it as a trusted partner for businesses looking to enhance their brand presence and engagement.Abhinay Kumar Singh, Managing Director of Adgcraft, expressed his enthusiasm about the new office launch: "Over the years, we have evolved into a trusted partner for over 100 brands, delivering comprehensive PR services to customise meet our client's diverse needs. Looking ahead, our goal is to continue expanding our capabilities, leveraging our industry expertise and talented team to drive measurable results for our clients. The launch of our Mumbai office marks the beginning of an exciting new chapter for Adgcraft as we aim to further strengthen our position as a leader in the PR industry."Rahul Adap, Vice-President, Growth & Strategy at the Mumbai office, said: "Establishing our presence in Mumbai signifies a strategic expansion into one of the most dynamic and diverse business environments in India. Our team is ready to bring Adgcraft?ÇÖs PR strategies to clients here, helping them to navigate the unique challenges and opportunities in this vibrant market. We are committed to offering personalized and effective communication solutions that meet our client's needs and help them achieve their goals."Adgcraft also works with global clients from the USA, South Korea, and other countries, further extending its reach and expertise in the international arena. Additionally, the agency has collaborated with numerous startup incubators, providing strategic communication support to help emerging businesses grow and succeed in competitive markets.Adgcraft's vision is to become a one-stop solution provider for all comprehensive PR and brand communications strategies, delivering complex messages in the simplest manner. The agency's motto, ?Ç£Your Story is your strength, and communication is ours,?Ç¥ reflects its commitment to crafting powerful narratives that resonate with audiences and drive meaningful engagement.