Rajalakshmi Azaraih joins Lupin India & Global as VP & Head of Communications

Rajalakshmi Azaraih has joined Lupin India & Global as the Vice President & Head of Communications. She started her career in Ramco Systems as a Corporate Communications Executive, later assuming the position of Senior Marketing Communications Executive at Tata Elxsi. She held the position of Senior Account Director at Avian We, besides serving in Mudra Communication, Genesis BCW, Professional Aptitude Council Inc, The PRactice. She was the Group Head at Adfactors PR and the General Manager, Corporate Communications at Himalaya Wellness Company. She worked in DIAGEO India as the Senior General Manager, Corporate & Brand Communications. She is an alumnus of Thiagarajar School of Management and has been contributing to the industry of Strategic Communications for more than two decades, working across sectors like pharma, healthcare, automotive, and technology. She has keen prowess in curating purpose-driven narratives that resonate, forging and sustaining reputation of the brand. Her expertise also lies in digital marketing, where she leverages full-funnel marketing approaches for driving measurable business results which add value to the world. She also oversees managing PR-related crises skillfully, advocating ESG (Environmental, Social and Governance) accomplishments and encouraging multicultural partnership. A mentor, she believes in the empowerment of teams for reaching their potential, and seeking collaborations where strategic communications can be fueling growth, making impactful change.

Layer PR launches ‘Startup Program’ to support startups, small businesses

Layer PR, a new-age public relations (PR) agency and subsidiary of TechGraph, an online technology and business news media company, has announced the launch of its ‘Startup Program’ for startups, and small businesses working across the globe in a bid to enhance the global reach and brand presence of emerging businesses.As a part of the programme, participants will receive an exclusive discount exceeding 50% on PR services for one year. Additionally, they will gain access to a dedicated PR specialist, personalized guidance customized to their unique requirements, crisis management assistance, comprehensive media training, and more.Krishna Mali, Co-Founder & CEO, Layer PR, said: "The startup ecosystem is brimming with brilliant minds and ground-breaking concepts. At Layer PR, we're committed to fueling that entrepreneurial fire by providing founders with the strategic communications guidance and resources they need to cut through the noise. Our startup program isn't just about securing media coverage; it's about crafting a compelling narrative that resonates with investors, partners, and customers alike. As Layer PR is a TechGraph company, we have witnessed the struggles of a startup when it comes to PR, so this is a personal mission as well. We're proud to play a part in amplifying startup success stories."Shanaz Khan, Co-Founder & COO, Layer PR, said: "Our Startup Program is crafted to empower startups and small businesses by furnishing them with the requisite support and resources for success. We firmly believe that every entrepreneur merits the opportunity to cultivate a thriving brand, and our program endeavors to facilitate this journey.""At Layer PR, we're committed to empowering the upcoming wave of entrepreneurs and disruptors. Our Startup Program is designed to give ambitious founders a powerful launchpad to amplify their brand's story and drive real business impact," said Prutha Rupareliya, PR Lead, Layer PR. "It is not limited to startups only, small businesses, incubators, accelerators, VCs, and office space providers can also be a part of our program. We're dedicated to being a catalyst for the company's growth and success at every stage by integrating exceptional PR skills with exclusive pricing and resources designed for their journey," Rupareliya further added.Layer PR currently operates from offices in London, Mumbai, and Delhi, with dedicated professionals working virtually across continents.

Gutenberg wins leading tech-powered accounting firm FinAdvantage as client

FinAdvantage, a leading tech-powered accounting firm of over a decade has partnered with Gutenberg, a global award-winning integrated Digital marketing agency, to build its brand identity and solidify their thought leadership on a global scale. FinAdvantage, founded by KPMG and EY veterans offers tech-enabled accounting solutions to prestigious clientele that includes Microsoft, Sequoia Capital, Fujitsu, TechMahindra, Jones Lang LaSalle, RP-Sanjiv Goenka Group, GoIbibo, Flipkart and more. Commenting on the partnership, Ganesh Ramkumar, Chief Revenue & Growth Officer at FinAdvantage, said, “Navigating a competitive market demands a strong brand identity. That’s why we are thrilled to partner with Gutenberg’s global expertise. Their ability to craft compelling narratives and build brand differentiation is invaluable for our global growth plans in the years to come.” Harjiv Singh, Founder & CEO of Gutenberg, shared his thoughts on the collaboration: “FinAdvantage exemplifies forward-thinking innovation in accounting. We are excited to partner with them, to develop their brand identity that showcases their thought leadership and establishes them as a trusted resource within the financial services landscape.” This strategic partnership will leverage Gutenberg’s proven content marketing expertise to create high-impact content that educates and engages FinAdvantage’s target audience, ultimately positioning them as a thought leader within the accounting industry.

Advent Public Relations onboards Dr. Divya Saksena, Director, Content Strategy

Advent Public Relations Pvt. Ltd., an established communication consulting firm in Delhi, has announced a significant addition to its leadership team, with the appointment of Dr. Divya Saksena as the Director of Content Strategy. In her new role, Dr. Saksena will oversee brainstorming, research, and competition mapping with a view to implementing innovative ideas and storylines, that synchronize with client company goals. She will spearhead the team in creating international-level content, aligned with global benchmarks as well as client objectives. Dr. Saksena brings with her over thirty years of expertise, both national and international, having worked in the USA, Canada, and India. With a Ph.D. from the USA, she has held fellowships and key positions at prestigious institutions such as George Washington University (GWU), Middle Tennessee State University (MTSU), Delhi University, and Shiv Nadar University, where she made significant contributions to the fields of research, business communication and professional writing. Her wide experience across modern and traditional platforms and technologies means that her strength lies in synergizing intellectual creativity with hi-tech digital platforms. With such a stimulating combination of non-formal approaches and established communication strategies, she aims to accomplish cutting-edge PR targets for our clients.Brimming with enthusiasm, Dr. Divya Saksena stated, “I’m excited at the prospect of working with the Advent team to bring together technology, research, and creativity. By applying ultra-modern, international and multicultural approaches, we aim to create memorable content across a variety of projects in our pursuit of excellence. We will focus on wide-spectrum brand-building for our clients while also reinforcing traditional strategies in our work.”Sharing the same dynamism, Kheman Kumar, Director, Advent Public Relations Pvt. Ltd. said, “We are thrilled to welcome Dr. Divya Saksena onboard with us. Her expertise of keeping pace with key industry trends ensures that our content is always relevant and innovative, helping our clients to carve a niche within their industry. Her extensive international experience and proven track record of innovation in communication strategies and professional writing at all levels make her an invaluable asset to our organization. We are confident that, with her guidance and intellectual maturity, our creative endeavors will reach new heights”Advent Public Relations Pvt. Ltd., is an award-winning image consulting PR firm, with cumulative management experience of over a decade, providing solutions in Public Relations, Investor Relations, Crisis Management, Reputation Management, Digital Marketing, Influencer Marketing, Content Management, and Awards & Recognition. Backed by professionals with over two decades of experience in the field, Advent PR keeps up with the market trend, hence bringing the best for its clients. With a collective vision to build a brand rather than just creating visibility, Advent PR believes in providing its clients with a competitive edge, ensuring long-term results.

How Digitalization is Revolutionizing the PR Industry

Authored by Mr. Rahul Ranjan, Director at Mrig Sight MediaAs the world is moving fast, the landscape of the Communication Sector (PR) is looking at a great transformation. Gone are the days of relying solely on traditional media outlets to disseminate messages; instead, digitalization has opened up a multitude of new avenues for PR professionals to connect with audiences. We all can witness firsthand how digitalization is revolutionizing the PR world, empowering us to reach wider audiences and engage with them in more meaningful ways than ever before.The democratization of information distribution is one of the biggest effects of digitalization on public relations. Social media platforms have made it possible for Every Individual with an internet connection to create content and share their ideas with an Audience. Public relations specialists are pushed by this change to modify their tactics, switching from hierarchical communication models to more interactive and participative ones.  The company always welcomes the shift and makes the most of it by using social media platforms and Branding to encourage interaction with our audience in both directions, ask for input, and promptly handle issues.The amount of data at the service is another way that digitalization is changing the PR sector. The Industry is now able to follow and evaluate the results of our PR Planning and Strategies with previously unheard-of accuracy because of analytics tools and algorithms. The PR Sector can adjust our tactics in real-time and optimize content for optimal reach and engagement because of the data-driven strategy and also ensure the impact of our message with the right audience at the right time by using data to personalize our messaging to certain demographics. Digitalization has also created fresh possibilities for content development and Brand Presence. The Huge range of multimedia formats, including podcasts, Graphics, and videos, has given PR Professionals additional resources to create attention-grabbing or Industry Trend stories that interest audiences. Use of multimedia strategy for public relations, producing interactive material that works on a range of platforms and technologies. Providing informational, entertaining, and inspirational content, whether it's an engaging video series or an interactive infographic.The digital age has made it possible for PR Professionals to build relationships with stakeholders that are more transparent and Clear. By revealing offset details of their Programs on digital platforms like blogs and forums, companies can humanize their brand and cultivate brand trust. We may develop good relations with clients, staff, and the community at large by being open and honest about our procedures and core principlesDigitalization is revolutionizing the PR world in profound ways, empowering professionals to connect with audiences in more meaningful and impactful ways. By embracing new technologies, leveraging data insights, and adopting a multimedia approach to storytelling, organizations can navigate the evolving media landscape with confidence and creativity. At Mrig Sight Media, we are excited to continue pushing the boundaries of digital PR, harnessing the power of technology to drive positive change and engagement in the communities we serve.

Ruder Finn acquires digital marketing agency Flightpath

Leading communications and marketing consultancy, Ruder Finn, has acqured Flightpath, an award-winning New York-based digital marketing agency. This acquisition further builds on Ruder Finn's expansion of the agency's Digital Integration Group and AI-powered RF Studio53.Flightpath Founder & CEO, Jon Fox, will report to Kathy Bloomgarden, Global CEO of Ruder Finn. The deal will add a team of 25 creative and digital marketing experts. There will be no layoffs or redundancies as a result of this acquisition. "As communications channels continue to diversify and consumers become more advertising averse, engaging existing and new customers requires smarter, intent-driven targeting through personalized dialogue and experiences," said Kathy Bloomgarden, CEO of Ruder Finn. "Flightpath brings the expertise and tools to help us continue to enhance how we shape interactions and drive marketing impact for our clients."Flightpath works with clients including Goya Foods and AkzoNobel. Flightpath's work targets consumer and B2B audiences to build awareness, generate leads, acquire new customers, and build purchase continuity. The agency's strategic digital marketing services include Website Design & Development, Online Advertising, Social Media, Content Marketing, Search Engine Marketing, CRM & Targeted Mail, Online Video and more. Flightpath specializes in Healthcare, Petcare, Consumer, CPG, Business and Financial Services and Non-Profit industries."Flightpath has always been an independent agency, so joining Ruder Finn aligns with our values and is a great fit," said Jon Fox, Founder of Flightpath. "As we think about our next chapter, we are excited to be able to further expand our global work with Ruder Finn, as well as the ways in which we will be able to utilize the resources of a larger agency as we continue to work on innovative new programs with new and noteworthy clients."

Katch International expands with third global office in Saudi Arabia

Dubai-based PR agency Katch International has opened its first office in Saudi Arabia, marking a significant milestone in the company's expansion into the region. The new office in Riyadh opened its doors on March 1.Katch International said in a press release that it recognises the immense potential within the hospitality sector in KSA, exemplified by the stunning Al Ula and the increasing presence of luxury hospitality brands in the region. Katch aims to become a cornerstone in shaping the narrative of these transformative developments, offering expertise to clients who seek a dynamic PR partner to navigate the evolving landscape. With a team comprising around 30 individuals, the company is continuously growing, fostering a diverse and skilled workforce to meet the unique demands of the Saudi market. Katch’s portfolio expanded significantly in 2023 and has continued on the same trend in 2024, including landmark events and collaborations, making the opening of the Riyadh office the next logical step for the agency. Katch International, which also has its office in London, has successfully managed a series of high-profile events and campaigns in KSA in the past. Notable among Katch's current endeavours is the management of PR for Address Jabal Omar Makkah, which holds the record for the world’s highest prayer room, while the agency also took the reins of the communications for the Global Restaurant Investment Forum 2023 in Riyadh. Additionally, Katch has helped orchestrate iconic events such as iLuminate, a pioneering event under the entertainment authority, and handled the integrated communications for BTS' historic concert in Saudi Arabia, making them the first foreign act to perform a solo concert in the country.Throughout Katch’s years of operation in KSA to date without a physical office, the agency’s collaboration efforts and strategic approach have played a pivotal role. Even for recent milestones, like handling the PR for BLACKPINK’s first concert in the country, the team seamlessly coordinated with all relevant parties. In the absence of a central office, team members have frequently travelled to meet KSA journalists, fostering strong relationships and ensuring effective communication for the numerous high-profile events and campaigns spearheaded by Katch in the region.Georgie Woollams, Founder of Katch International, expressed her pride in the company's expansion, stating: “Opening our new office in Saudi Arabia is a momentous occasion for Katch International. As we take this significant step and expand our reach into the region, we look forward to building on our past successes and establish even stronger relationships with clients in Saudi Arabia. This expansion reflects our commitment to delivering exceptional PR services and contributing to the dynamic growth of the Middle East.”Katch International's current client portfolio is bursting with renowned names across such diverse industries as hospitality, live entertainment, F&B, real estate, and more. Katch continues to collaborate with industry giants such as Rove Hotels, Live Nation Middle East, Brag, Al Seef Heritage Hotel, Grand Millennium Hotel, Palace Downtown, Rixos The Palm Dubai Hotel & Suites, Rixos Premium Dubai, The H Dubai, Berkeley Group, Centara Mirage Beach Resort Dubai, Centara Ras Fushi Resort & Spa Maldives, Centara Grand Island Resort & Spa Maldives, among many others. These partnerships exemplify Katch's ability to navigate and excel in varied markets, reinforcing its position as a trusted partner for clients seeking innovative and impactful PR solutions.In addition to showcasing its ongoing successes, Katch International is excited to announce a whole host of new client partnerships and renewals for the year 2024. Notable among these are the resigning of the entire Address Hotels & Resorts and Vida Hotels portfolios. The agency has recently completed PR for the 2024 edition of Break The Block, UNTOLD Dubai – Dubai’s 1st Mega Music Festival at Expo City - and is set to manage the PR for the 2024 edition of Dubai Comedy Festival as well. New clients who have joined Katch's roster for 2024 include Banyan Tree Dubai, Zieda Beauty Lounge, Veo Gym, Jones Social, Trader Vics, and InterContinental Maldives Maamunagau Resort, alongside the agency taking charge of the PR for Cirque du Soleil Crystal and Scorpions’ concert in Etihad Arena, both presented by Live Nation Middle East.

SociallKnot Secures PR Mandate for OneStep Global

SociallKnot, an Integrated New Age Marketing, Social Media & PR Company headquartered in Gurgaon, is thrilled to announce its acquisition of the prestigious Public Relations mandate for OneStep Global. This collaboration marks a significant milestone for both entities as they join forces to propel OneStep Global's mission of facilitating the growth of universities and colleges across India and Asia. Founded in 2021, SociallKnot has distinguished itself as a dynamic force in marketing and PR solutions, specialising in tackling the diverse challenges hindering business growth. With a comprehensive suite of services spanning marketing, social media management, and public relations, the agency is dedicated to empowering OneStep Global’s vision, overcoming obstacles, and achieving sustainable growth. OneStep Global, driven by a vision to revolutionise the market entry landscape for international education, embodies values of performance, accountability, and transparency. With a core mission to offer global universities and companies a transparent and accountable market entry model, OneStep Global strives to establish itself as a goal-oriented and sustainable partner for its clients."Our partnership with OneStep Global exemplifies our commitment to empowering organisations with comprehensive marketing solutions," remarked Mrs. Shweta Tanwar Mukherjee, Partner/Head - Social Media, Content & PR. "We are excited to collaborate with a visionary company like OneStep Global, and together, we aim to amplify their impact in international education." As part of this strategic alliance, SociallKnot will leverage its expertise in social media marketing, content creation, and marketing strategy development to enhance OneStep Global's brand visibility and integrity. By crafting compelling narratives and utilising cutting-edge marketing tools, SocialKnot endeavours to support OneStep Global in achieving its goal of becoming the world's most trusted growth partner for educational institutions worldwide."We are delighted to embark on this journey with SociallKnot," said Aritra Ghosal, Founder and Director at OneStep Global. "Their proven track record of delivering innovative marketing solutions aligns seamlessly with our mission, and we are confident that this collaboration will yield remarkable outcomes for both our organisations."With a shared vision for driving positive change in the education sector, SociallKnot and OneStep Global are poised to revolutionise the market entry landscape and create lasting impact on a global scale.