Organic by MSL, MSL India's digital communications practice, has strengthened its leadership team with key elevations to better serve clients' strategic and creative needs in a dynamic media environment. A 150-strong operation, Organic sits at the confluence of creativity, communications, and platforms, reaching diverse stakeholders across touchpoints. The business has been growing steadily with unique offerings and prominent client wins having been recognised with 20+ awards in the last year alone. Tushar Bajaj, MD Organic by MSL, said, "I am delighted to share the promotions of our two leaders in shaping the future of Organic. We are incredibly lucky to have in-house talent with a unique understanding of audiences and risks and being able to power solutions with innovation and creativity.”Vidhi Thakur has taken on the role of Chief Operating Officer for Organic by MSL in addition to leading the integrated Social Sector practice, Mobilise. She has spent over a decade at the firm, working in PR and strategy, and she has had a stint in MSL Hong Kong. Over the last four years, leading client engagement for Organic and building the social sector practice, she has been instrumental in driving operational efficiencies and expanding the capabilities and in her new role, she will be responsible for integrating core capabilities across the entire digital team and driving strategic growth for the business. Sharing her thoughts on the elevation, she said, "I am deeply honoured to take on the role of Chief Operating Officer at Organic by MSL. MSL is where I have had the privilege to grow and evolve alongside an incredible team witnessing firsthand the agency's transformation and our remarkable achievements together. Our collective dedication to innovation and excellence has shaped my journey here. I look forward to leading us into the next chapter of our growth. Srishti Gairola has been elevated to lead the creative duties as National Creative Director in addition to her role as EVP leading the west for Organic by MSL. Her experience leading creative client solutions in India and Singapore enables her to drive the expanded creative capabilities Organic now offers with multiple award wins across major industry platforms recognising this progress. In her new role, she will drive the creative charter forward, bringing new innovations and digital thinking to marketing and corporate communications mandates, helping clients stand out from the content clutter surrounding us, and influencing their audiences to take action. Srishti on her new role said, “We've been hard at work at Organic, building a future-ready team and bringing home some of the best and most innovative brands in the country. The success we've seen is a direct result of that hard work. We now have some of the best creative talent in the industry and I am super excited at what we can deliver for our clients. Commenting on the changes, Amit Misra, CEO of MSL South Asia, said, “Organic by MSL has grown from being 10% of our business to now contributing to 50%. The team has augmented our strong public relations offering, allowing us to cater to the diverse and evolving needs of our clients." 

MSL India, the strategic communications arm of Publicis Groupe, recently launched an exclusive report Make Way for Bharat Z that decodes the lives of India’s Gen Z from tier 3 and 4 cities. A one-of-a-kind report, Make Way for Bharat Z decodes the power of India’s small-town Gen Z. The report has found that 83% of respondents selected print media as their top source of daily media consumption for information while 86% chose television as their main source of daily media consumption for entertainment. MSL roped in the consumer pulse platform LocalCircles to reach 16,000 Gen Z respondents from 191 tier 3 and 4 cities across India. The report offers valuable insights into the consumer and spending behaviour of Bharat Z that make them stand out from their metro counterparts. Such as This report showcases the diverse nature of India’s Gen Z and how they cannot be put in one box. To tap into this evolving consumer pulse, MSL has also launched MSL Mojo, an offering that empowers brands to create assets that inspire and explore partnerships that evoke a sense of community to further accelerate brand voice. Offering innovative solutions like influencer marketing, branded content, and community engagement, MSL Mojo’s comprehensive suite of services promises to drive unparalleled engagement and growth for brands.Amit Misra, Chief Executive Officer of MSL South Asia, shared his thoughts on the occasion of the launch of MSL Mojo: “Culture is the driving force shaping our future and Gen Z, with their vibrant energy, diverse perspectives, and digital fluency, are at the forefront of this cultural revolution. We at MSL wanted to create a culture engine that would shape opinions, emotions, and consumption. That’s how we came up with MSL Mojo, our culture engagement platform that will help brands navigate through these changing times.”

MSL, Publicis Groupe’s strategic communications, today announced the appointment of Sahil Chopra as Chief Operating Officer for Publicis Consultants Asia (PCA). In his new role, Sahil will be responsible for strategic guidance and oversee delivery of core services to client organizations in the entertainment, consumer and technology sectors. Sahil specialises in driving business impact and has the working experience of leading large teams, providing strategic direction, driving consumer outreach, community engagement and delivering business results. “I am super excited to have Sahil join our team back. This appointment is strategic to our business needs at MSL, aimed at accelerating very specific communication and business needs of our clients,” said Amit Misra, CEO, MSL South Asia. “I am certain that Sahil will drive modern business communication impact and lead Publicis Consultants Asia to newer heights,” he added. “Category leaders operate in high-velocity environments and have a very specific way of working that requires specialists to meet their communication needs as these are tied to business outcomes,” said Viju George, Managing Director, PCA. “I am confident that Sahil has the understanding, the commitment to serve diverse needs of client organizations, and I am pleased to have Sahil a part of our team,” he added. In a more recent role, Sahil held the position of Vice-President for Marketing and Communications at Stanza Living. During his career, both with brands and agencies, Sahil has advised many global corporations on executing effective communication, social media and purchase consideration strategies. He has been instrumental in designing and executing end-to-end consumer and influencer immersion programs for corporations that include General Motors, Ford, Sony Sports, Ola, LaLiga, Red Bull, among others. 

MSL, Publicis Groupe’s strategic communications and engagement firm, today announced the appointment of Pallavi Bahuguna as Senior Vice President and Head of MSL’s North operations. Her appointment underscores the firm's commitment to enhancing its footprint in the region. Pallavi is responsible for further strengthening MSL’s operations in the North region, and providing strategic counsel to MSL’s clients in the technology and allied sectors at a national level. She will be a part of MSL’s National Leadership Team. Pallavi is a seasoned communications professional with deep experience on both sides of the table, having spent two decades with marquee organizations and agencies. In her roles spanning diverse industries and geographies, she has deployed multi-channel communication and reputation management programs, strategic alliances, CSR initiatives and DE&I charters. In her most recent role, she was Director, Corporate Affairs and Communications at American Express, leading country level communication programs for consumers, colleagues and communities. Prior to that, she was associated with Coforgez (known as Coforge now) as the Global Communications Lead. In these roles, she led internal and external communication programs across all multiple stakeholder touchpoints. During her stints at Text100 (known as Archetype now), Integral PR and Weber Shandwick, she provided communication counsel to many leading brands in consumer lifestyle, technology, telecom and travel sectors.Amit Misra, CEO, MSL India, South Asia says, “We are thrilled to have Pallavi onboard. With her outstanding credentials and multifaceted communication expertise, I am confident of her leadership skills. We understand our clients’ growing need for omni- and multi-channel communication and reputation management services, as well our internal need to consistently nurture the next line of leaders, and this strategic appointment will bridge both needs.” Commenting on her appointment, Pallavi Bahuguna, Senior Vice President, MSL - North Lead, says,“MSL has built a market leading reputation as a great place to work and it is my privilege to join the team to further strengthen its existing portfolio and create new growth opportunities. I am looking forward to partnering with my colleagues and leveraging my strategic communications experience to nurture our talent and provide client delight.”