MSL India appoints Sahil Chopra as COO of Publicis Consultants Asia

MSL, Publicis Groupe’s strategic communications, today announced the appointment of Sahil Chopra as Chief Operating Officer for Publicis Consultants Asia (PCA). In his new role, Sahil will be responsible for strategic guidance and oversee delivery of core services to client organizations in the entertainment, consumer and technology sectors. Sahil specialises in driving business impact and has the working experience of leading large teams, providing strategic direction, driving consumer outreach, community engagement and delivering business results. “I am super excited to have Sahil join our team back. This appointment is strategic to our business needs at MSL, aimed at accelerating very specific communication and business needs of our clients,” said Amit Misra, CEO, MSL South Asia. “I am certain that Sahil will drive modern business communication impact and lead Publicis Consultants Asia to newer heights,” he added. “Category leaders operate in high-velocity environments and have a very specific way of working that requires specialists to meet their communication needs as these are tied to business outcomes,” said Viju George, Managing Director, PCA. “I am confident that Sahil has the understanding, the commitment to serve diverse needs of client organizations, and I am pleased to have Sahil a part of our team,” he added. In a more recent role, Sahil held the position of Vice-President for Marketing and Communications at Stanza Living. During his career, both with brands and agencies, Sahil has advised many global corporations on executing effective communication, social media and purchase consideration strategies. He has been instrumental in designing and executing end-to-end consumer and influencer immersion programs for corporations that include General Motors, Ford, Sony Sports, Ola, LaLiga, Red Bull, among others.

MSL India Appoints Pallavi Bahuguna as North Lead

MSL, Publicis Groupe’s strategic communications and engagement firm, today announced the appointment of Pallavi Bahuguna as Senior Vice President and Head of MSL’s North operations. Her appointment underscores the firm's commitment to enhancing its footprint in the region. Pallavi is responsible for further strengthening MSL’s operations in the North region, and providing strategic counsel to MSL’s clients in the technology and allied sectors at a national level. She will be a part of MSL’s National Leadership Team. Pallavi is a seasoned communications professional with deep experience on both sides of the table, having spent two decades with marquee organizations and agencies. In her roles spanning diverse industries and geographies, she has deployed multi-channel communication and reputation management programs, strategic alliances, CSR initiatives and DE&I charters. In her most recent role, she was Director, Corporate Affairs and Communications at American Express, leading country level communication programs for consumers, colleagues and communities. Prior to that, she was associated with Coforgez (known as Coforge now) as the Global Communications Lead. In these roles, she led internal and external communication programs across all multiple stakeholder touchpoints. During her stints at Text100 (known as Archetype now), Integral PR and Weber Shandwick, she provided communication counsel to many leading brands in consumer lifestyle, technology, telecom and travel sectors.Amit Misra, CEO, MSL India, South Asia says, “We are thrilled to have Pallavi onboard. With her outstanding credentials and multifaceted communication expertise, I am confident of her leadership skills. We understand our clients’ growing need for omni- and multi-channel communication and reputation management services, as well our internal need to consistently nurture the next line of leaders, and this strategic appointment will bridge both needs.” Commenting on her appointment, Pallavi Bahuguna, Senior Vice President, MSL - North Lead, says,“MSL has built a market leading reputation as a great place to work and it is my privilege to join the team to further strengthen its existing portfolio and create new growth opportunities. I am looking forward to partnering with my colleagues and leveraging my strategic communications experience to nurture our talent and provide client delight.”