PR Professionals, the flagship of PRP Group announced the expansion of its energy portfolio with the addition of two premier clients, SAEL and Sunkind India.SAEL is India's leading renewable energy company, specializing in solar and waste-to-energy projects. With its projects spread across the country, SAEL provides decarbonizing solutions and is set to become the leader in responsibly producing sustainable and affordable energy. Sunkind India, on the other hand, is a leading Solar Engineering, Procurement, and Construction (EPC) company. Speaking about the new client wins Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals said "We are delighted to welcome SAEL and Sunkind India to our clientele in the energy sector. Both organizations embody a commitment to sustainability and innovation, aligning perfectly with our agency's values. We look forward to leveraging our expertise in strategic communication to elevate their brand presence and amplify their impactful contributions to the renewable energy landscape”PR Professionals' energy and power portfolio already includes esteemed clients such as National Hydroelectric Power Corporation (NHPC), Power Finance Corporation (PFC), Power Trading Corporation (PTC), REC Limited, formerly Rural Electrification Corporation Limited, Eastman Auto and Power, Maharashtra State Electricity Board, Suvakstik Solar, ZunRoof, Mysun, UK Based, Intergen Energy Ltd, Panchvakra, Yasasu and Sukam, among others. The addition of SAEL and Sunkind India further solidifies the agency's position as a trusted partner in the energy sector.PR Professionals is a 360-degree public relations and communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.

PR Professionals, flagship of the PRP Group has recently clinched the digital media mandate for Housing and Urban Development Corporation Limited (HUDCO), India’s top public sector company specializing in housing finance and infrastructure project finance. The scope of the mandate encompasses the strategic management and expansion of HUDCO's digital media presence across platforms.The mandate reinforces PR Professionals as the country’s leading communications agency for the infrastructure segment. Known for its client-centric approach and value-driven strategies, the agency boasts an impressive portfolio, serving notable clients for public relations and digital media such as National Capital Region Transport Corporation (NCRTC), Rail Land Development Authority (RLDA), Indian Railway Stations Development Corporation (IRSDC), and Delhi Metro Rail Corporation (DMRC), Uttar Metro Rail Corporation (UPMRCL), Patna Metro, Rodic Consultants, Systra, RAILTECH, CIDCO, Rapid Metro, Gurgaon, among others.Expressing his happiness about the new partnership, Dr Sarvesh Tiwari, Founder & Managing Director of PR Professionals, said, “We are thrilled to collaborate with HUDCO and extend our expertise in enhancing their digital footprint. HUDCO’s contribution towards infrastructure development in the country has been phenomenal, and we are proud and equally honored to become a part of their journey.”PR Professionals is an integrated communications firm that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.

The Public Relations Society, Delhi (PRSD), announced the inaugural edition of the PRism Awards 2024, dedicated to honoring the achievements of women in the fields of public relations and communications. In celebration of International Women’s Day, the event will take place on March 6, 2024, at The Constitution Club of India in New Delhi. The PRism Awards aim to recognize the outstanding contributions and accomplishments of women who have made significant strides in the realm of public relations and communications. This initiative will bring together distinguished guests, industry leaders, and notable personalities from various backgrounds to celebrate the achievements of women in the field.The Chief Guest for the evening will be Smt. Asha Devi, President of the Nirbhaya Jyoti Trust and mother of Nirbhaya. Ms. Devi, a symbol of strength and resilience, will inspire attendees with her unwavering commitment to justice and empowerment. Joining Smt. Asha Devi as esteemed guests will be Ms. Sunita Godara, the Asian Marathon Champion, and Ms. Bani Yadav, India's Fastest Women Rally Driver. Their remarkable achievements and contributions serve as a testament to the extraordinary talent and determination of women in our society.Anuj Dayal, Principal Executive Director of Communications at DMRC, will be the Guest of Honor and deliver the keynote address, offering valuable insights and perspectives on the evolving landscape of communications and public relations.Commenting on this Dr. Sarvesh Tiwari, Chairman, PRSD said “Women have played a pivotal role in shaping the PR and communications industry, and their influence continues to resonate today. PRism Awards have been conceptualized to acknowledge and honor the exceptional women leaders who have made profound impacts in public relations and communications. As we mark International Women’s Day, we take pride in spotlighting the extraordinary achievements of women who inspire and empower others in our industry”“We are thrilled to announce the inaugural edition of PRism Awards as we shine a spotlight on the exceptional talent and accomplishments of women in communications. Through this initiative, we aim to foster a culture of inclusivity and appreciation for the invaluable contributions of women in shaping the future of our profession” said GS Bawa, Secretary, PRSDThe Public Relations Society, Delhi was established by a team of professionals with a vision to promote the recognition of public relations as a profession and its key role in the management of organizations' business. The society currently boasts over 250 professionals from disciplines such as Media, Corporate Communication, Corporate Affairs, and individuals associated with CPSUs, Government, Public and Private Sectors, Multinationals, Media Educators, as well as veterans of the PR profession.

PR Professionals, the flagship of the PRP Group, has won the communicators mandate including public relations and digital media, of the prestigious Pension Fund Regulatory and Development Authority (PFRDA). PFRDA, functioning under the Ministry of Finance, Government of India, serves as the chief regulatory body overseeing the comprehensive supervision and regulation of pensions nationwide. Tasked with promoting, developing, and regulating organized pension funds, notably the National Pension System (NPS), PFRDA operates with the mission of catering to the sustainable old-age income needs of the populace. It has undertaken one of the most ambitious assignments of the government of India.The mandate was secured following a competitive multi-agency pitch. PRP will be spearheading the overall communications strategy of PFRDA. "We welcome PR Professionals onboard and look forward to a fruitful collaboration with them. We aim to leverage PRP’s expertise in PR and digital media to effectively engage stakeholders and drive awareness about the importance of financial security through the pension scheme," shared Communication, Media and Public Relations Dept., PFRDACommenting on the win Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals shared "We are enthusiastic about contributing our strategic insights and digital proficiency to amplify PFRDA's objectives, facilitating eater outreach and engagement with stakeholders. This partnership signifies a significant step towards fortifying PFRDA's communication strategies and advancing its mission of ensuring financial security through pension schemes for all citizens”PR Professionals is a 360-degree public relations and communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.

The start of a new year is seen as bringing in new operational efficiencies, stronger strategies, and a far greater emphasis on building deep bonds with various stakeholders and consumers. In keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand. As 2024 kicks off, Adgully reached out to some leading names in the Public Relations & Corporate Communication industry to Crystal Gaze into 2024 and speak about what will keep them busy in the year ahead.Focus Areas for PR Professionals in 2024Artificial Intelligence, Digital, Sustainability, and Innovation are some of the key focus areas that the Public Relations industry leaders will intensify their attention on this year.Dr Sarvesh Tiwari, Founder and Managing Director, PR ProfessionalsDr Sarvesh Tiwari, Founder and Managing Director, PR Professionals, listed the following focus areas for his agency:Digital Innovation and Integration: At PR Professionals, we're working on integrating AI, VR, and AR to revolutionise storytelling this year. Our focus is on seamlessly blending these technologies into our PR and content creation processes. By harnessing digital tools and data analytics, we aim to elevate our clients’ digital presence, ensuring our strategies are as innovative as they are effective.Sustainability and Social Impact: Sustainability and CSR are more than buzzwords for us; they’re a commitment. We're integrating sustainability into our client campaigns, highlighting their eco-friendly practices and social initiatives. This approach isn't just about building a positive brand image; it's about genuine responsibility towards our planet and society.Cultural Sensitivity and Diversity: As someone who grew up amidst the vibrant diversity of Bihar, I understand the importance of cultural sensitivity and equity. At PR Professionals, we're dedicated to ensuring our campaigns are inclusive and culturally nuanced. Internally, we're cultivating a diverse team to bring a plethora of perspectives, enhancing our creativity and connection with varied demographics.Archana Jain, CEO, PR Pundit Havas Red Archana Jain, CEO, PR Pundit Havas Red, stressed, “Trying to be a force for good and becoming more meaningful is something more businesses need to do. This is not just because our planet needs it, but because consumers and employees wish to support brands and organisations that are committed to people, planet and purpose. These subjects will enjoy a clear PR advantage in 2024 and beyond.”Continuing further, Jain said, “Social media is only going to get bigger in 2024 and beyond as more and more people access and get hooked on to it. It’s paramount, therefore, that we are adept at publishing original content; sharing insights; showing up in the comments; building thought leadership and employer branding on X, LinkedIn, etc. Influencer marketing and KOL collaborations are going to continue to be a critical part of the communications toolbox to tap new cohorts and amplify messages.”“The creative sector has always been driven by our unique human voices and imaginations, and that’s not going to change in 2024. But we need to harness artificial intelligence more productively. It is already helping PR professionals in terms of data analysis, consumer and industry insights, content generation and more. But in 2024, we will have to learn to steer this machine-generated intelligence more to our advantage. I believe we can overcome the shortfall in available talent and multi-task with smarter use of AI!” she added.Tarunjeet Rattan, Managing Partner, Nucleus PRContinuing to develop a deeper understanding of the interplay of AI with consumer sentiment and helping brands stay ahead of the curve top the agenda for Tarunjeet Rattan, Managing Partner, Nucleus PR.Rattan added, “We will continue to integrate technology into our work processes, which will allow us to automate grunt work, freeing up time to devote to research and upskilling.”She also intends to continue to develop editing chops, because relevance will rule the roost among all the content being churned out by AI. “The best editors will win!” she exclaimed.Aman Gupta, Managing Partner, SPAG FINN PartnersAman Gupta, Managing Partner, SPAG FINN Partners, said, “Our primary focus at SPAG FINN Partners revolves around innovation, strategic storytelling, and data-driven audience profiling for campaigns that deliver business impact. We are dedicating resources to staying ahead of emerging technologies, refining our storytelling techniques to resonate with evolving audience preferences, and leveraging data analytics to optimise campaign performance.”

Ending the year on a high note, PR Professionals, the flagship of the PRP Group announces that it has secured the public relations mandate for five leading real estate developers within two months. The strategic partnership entails collaboration with real estate giants, including TARC, one of India's largest listed real estate developers; Bharti Real Estate, the real estate business arm of the Bharti Group; NeoLiv, an integrated real estate platform with a robust fund management business and development arm founded by Mohit Malhotra, the former Managing Director and CEO of Godrej Properties Limited; and revered real estate developers Eldeco Group and Arize Group. PR Professionals' expertise and track record in the public relations sphere have positioned them as the trusted choice for the real estate sector.Commenting on this, Dr. Sarvesh Tiwari, Founder & Managing Director of PR Professionals, shared, “In the last few years, we have expanded our client base across various verticals, including BFSI, Artificial Intelligence, Power, F&B, Metals & Mining, among others. However, real estate has been our core strength since the beginning. We are glad that another set of real estate developers, who are leaders in their respective domains, has entrusted us with their PR mandates.”PR Professionals has extensive experience in handling the communications mandates of real estate developers, making it an agency of choice for the sector. It has served over 40 national and international real estate companies and successfully handled communications for over 80 residential, retail, and commercial projects in super luxury, luxury, premium, and affordable segments. DLF Ltd, Central Park, Paras Buildtech, Signature Global, M3M Group, Trident Realty, Vatika Group, LuLu Group, Tribeca, Elan Group, Krisumi Corporation, eXp Realty, Smartworld Developers, and Alpha Corp are some of the top names in its portfolio.In 2023, PRP launched the PR campaign for the luxury residential offering of DLF Ltd, The Arbour, located in Gurgaon. This launch campaign is touted to be one of the most successful projects launches in the history of Indian real estate. DLF witnessed record-breaking pre-formal launch sales worth INR 8,000+ crores. The project was fully sold out within three days even before its official launch. Other notable clients that PRP has onboarded in the past few months include SLMG Beverages, Writesonic (an AI-based writing and image generation platform), News18 India & CNN-News18, PTC India Ltd. (formerly known as Power Trading Corporation of India Limited), Bajaj Finserv, and Patna Metro Rail Corporation, among others.PR Professionals is a 360-degree public relations and communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.