White Rivers Media has elevated Viren Vesuwala to head strategic partnerships and alliances. In his previous position, he led PR and corporate communications. Vesuwala shared the update on LinkedIn. With more than a decade of expertise in PR, social media, and corporate communications, he has collaborated with firms such as Concept PR India, Edelman, Adfactors PR, and Entropy Digital.

Acre, a premier integrated marketing and communications agency, has appointed Anna Laskaris as its new Director. Joining Founder Emma Williams, Laskaris will strengthen the agency as it marks its one-year anniversary.With a career spanning Australia and New Zealand at Thrive PR and Edelman, Anna brings a wealth of agency expertise to acre. She has successfully spearheaded numerous earned-led campaigns across various consumer and corporate sectors, working with renowned brands like Airbnb, the LEGO Group, and Afterpay.Anna said: "I am thrilled to officially be a part of Acre Agency. Having supported the team behind the scenes for a few months, I’ve been inspired by the significant potential and opportunities within regional and agricultural Australia. This has been a major motivation for joining forces with Emma. Emma has done such an incredible job establishing the agency over the past year and I’m eager to work closely with her to lead the day-to-day operations and help drive future growth."

Yuliani Setiadi has been appointed Head of Digital for Southeast Asia at Edelman. Based in Singapore, she will oversee the firm's digital strategy across the region, focusing on innovative solutions that build trust and drive long-term growth for clients.Previously, Setiadi served as Head of Digital for Hong Kong and Taiwan at Edelman. She will continue to report to Jamshed Wadia, Vice Chair of Digital for Edelman Asia Pacific.With over 18 years of experience in brand planning, digital, and integrated marketing, Setiadi has worked across Asia and the Netherlands. Before joining Edelman in 2022, she held leadership roles at Ogilvy, where she led client relationships and expanded the agency's digital offerings in Indonesia and Hong Kong."She brings a well-rounded perspective, with deep experience not only in digital but also in integrated marketing across a wide range of industries - from CPG, retail, and automotive to B2B and healthcare. Her creative and human-centric approach, combined with her extensive regional expertise, will be crucial as we continue to scale our digital capabilities in Southeast Asia," said Jamshed Wadia."In this region, where digital maturity varies widely, there is a unique opportunity to lead by example- creating transparent, authentic, and impactful digital experiences that drive both action and growth. I’m excited to collaborate with our talented teams across SEA to push the boundaries of what’s possible in digital," Yuliani said.

Abhishek Chauhan has been promoted to Director at Ola Electric, a move he announced on LinkedIn. In this new role, he will oversee Corporate Communications and PR for Ola Electric, Ola Consumer, and Ola Krutrim. Previously, Chauhan served as Associate Director. "I'm excited to share that I’ve started a new position as Director at Ola Electric," he stated in his LinkedIn post.Chauhan joined Ola Electric in March 2022 as Senior Manager of Corporate Communications. His career includes roles at Edelman, 20:20 MSL, and Zeno Group, among others. He is a seasoned professional with expertise in the automotive, technology, FMCG, and e-commerce sectors, as well as in public relations and corporate and crisis communication.

Edelman has brought back agency alumnus Laura Cubillos to spearhead its global food & beverage sector.In her new role, Cubillos will be responsible for leading and developing the sector and its client portfolio on a global scale. She will collaborate closely with regional leaders to oversee a team of more than 500 employees and provide strategic communications counsel to clients.Starting on August 26, Cubillos, a registered dietitian with over 30 years of experience, re-joins Edelman from Padilla, where she led the agency’s food, beverage & nutrition practice.Cubillos is also a co-founder of FoodMinds, a global food and nutrition affairs agency that Padilla acquired in 2015. Before launching FoodMinds in 2006, she spent four years at Edelman, serving as a group head and executive VP.Cubillos succeeds Smita Reddy, who currently serves as president of Assembly, Edelman’s agency for Microsoft, and co-leads Edelman’s global client portfolio alongside Courtney Bigelow.“Our food & beverage sector is a powerhouse, but we see continued pressure on companies,” said Alex Thompson, president of global practices & sectors at Edelman. “Laura’s expertise in navigating complex issues and her focus on positive impact perfectly align with the needs of our clients in the years ahead.”

Marshall Manson is set to join FleishmanHillard as the corporate affairs chair in the UK, marking his return to the industry 12 months after leaving Brunswick. This move is part of FleishmanHillard's strategic effort to modernize its public affairs and corporate communications services through enhanced digital capabilities.Manson, who previously served as the chief executive of Ogilvy PR UK, has also been influential in the digital sphere at Edelman and Brunswick, where he developed and led the firm's global corporate digital specialization during his five-year tenure. At FleishmanHillard, he will work alongside Hugh Taggart, his former Edelman colleague and the newly appointed UK CEO, to whom Manson will report."Marshall brings with him a unique blend of senior advisory capabilities and cutting-edge data and digital know-how that fits nicely with our modern approach to corporate affairs," said Taggart. "This expertise, built from years of experience holding senior positions across the industry, will be a big asset to our major clients and our newly appointed digital specialists."Manson's appointment follows FleishmanHillard’s recent hiring of Joyce Higgins, a digital transformation specialist with experience in the pharmaceutical industry, and Nia Roberts, a healthcare social and digital expert, who will join later this month."The communications marketplace is ripe for disruption, but it will take an agency with the culture, bravery, and scale of this one to do it," said Manson. "We have a bold vision for an approach to corporate affairs that starts with a wide range of stakeholder audiences and focuses on delivering meaningful results. The digital capability at FleishmanHillard is first-rate. But rather than trying to be digital first, or media first, we are effectiveness first."

Eco-friendly footwear brand VIVAIA has selected Edelman Australia as its PR Agency of Record, following a rigorous competitive pitch process. This strategic partnership is set to enhance VIVAIA's brand presence and drive its upcoming Australian market initiatives.The collaboration will kick off with the launch of a temporary pop-up store at Melbourne Central in August 2024. This event will serve as a precursor to VIVAIA's highly anticipated flagship store opening in Sydney, scheduled for the end of the year. The Melbourne pop-up will showcase VIVAIA’s sustainable footwear collection, aiming to capture the attention of eco-conscious consumers and fashion enthusiasts alike.Edelman Australia will spearhead a comprehensive communications strategy designed to maximize earned media coverage and leverage influencer marketing. The campaign will highlight VIVAIA’s commitment to sustainability and its innovative approach to eco-friendly fashion.This partnership aligns with VIVAIA’s broader global expansion strategy and underscores its commitment to increasing brand visibility in key international markets. The brand has previously made headlines with its use of recycled materials and environmentally friendly manufacturing processes, establishing a strong reputation in the eco-conscious consumer segment.In recent months, VIVAIA has been recognized for its contribution to sustainable fashion, with features in notable publications such as Vogue and Harper's Bazaar, and collaborations with prominent environmental advocates. The appointment of Edelman Australia is expected to further amplify these efforts and bolster VIVAIA's position in the competitive footwear market.The launch events in Melbourne and Sydney are anticipated to draw significant media attention and generate buzz around VIVAIA's commitment to sustainable and stylish footwear.

Munavar Attari, the Managing Director of FleishmanHillard India, has stepped down after dedicating eight years to the organization. During his tenure, he was responsible for overseeing the overall P&L for India, managing clients and offices, and providing strategic counsel and guidance on client campaigns, corporate reputation, and issues/crisis management.Attari is a seasoned communications professional with over 20 years of experience in the communications and public relations industry. Over the course of his career, he has worked with prominent organizations such as Omnicom India Marketing Advisory Services, Edelman, Weber Shandwick, and Blue Star Infotech Ltd, among others.

Edelman, the global communications firm, has appointed Nidaa Lone as the new Head of its Abu Dhabi office, overseeing the agency’s regional headquarters. In her new role, Nidaa will lead and expand Edelman’s key mandates, offering strategic counsel and ensuring top-quality execution of communications programs. She will also spearhead operational initiatives and foster an inclusive and high-performing culture within the organization.Nidaa joins Edelman from Haleon, where she served as the Global Head of External Communications. Prior to Haleon, she spent a decade with a global communications consultancy as Managing Director in London, advising some of the world’s largest companies across various sectors, including financial services, pharmaceuticals and healthcare, natural resources, and consumer industries.Expressing her enthusiasm for the new position, Nidaa said: “I’m thrilled to join Edelman, a communications powerhouse with a stellar client roster and a truly collaborative culture. I am honored to lead our team in Abu Dhabi, where the Emirate's ambitious growth agenda presents vast opportunities for impactful communications.”Edelman, the only international communications firm with its regional headquarters in Abu Dhabi, continues to demonstrate its commitment to the Emirate since opening its first UAE office in 2008. The firm has established long-standing relationships with major clients in Abu Dhabi and has tripled the size of its team in the last three years.Commenting on Nidaa's appointment, Omar Qirem, CEO of Edelman Middle East, said: “I am delighted that Nidaa has decided to join the firm at such an exciting time of growth for the region. Her extensive experience in corporate positioning, global media engagement, and strategic communications will be invaluable to our teams and clients in Abu Dhabi and beyond.”Edelman is expected to announce further senior appointments in the near future.

The Sway Effect, a New York-based PR and branding agency, is launching a new division called Sway Forward, dedicated to developing long-term brand strategies that drive sustainable growth and success. Led by industry veteran Mitch Markson as Chief Creative Officer, Sway Forward aims to help clients break free from short-term thinking and focus on building resilient brands with a clear vision for the future.Markson, who brings nearly three decades of experience from top agencies like Ogilvy and Edelman, will leverage his expertise to encourage clients to think forward and prioritize long-range strategizing. Through proprietary tools and workshops, Sway Forward will empower brands to adopt a more futuristic approach, ensuring they remain relevant and competitive in an ever-changing market.The launch of Sway Forward coincides with The Sway Effect's five-year anniversary and marks a significant expansion of the agency's capabilities. By addressing the common pitfall of short-term thinking, Sway Forward is poised to make a meaningful impact on the industry and help clients achieve lasting success.Jennifer Risi, Founder-CEO of The Sway Effect, notes: "Most brands are rooted in the next few months, but true longevity depends on thinking 18, 24, 36 months ahead."

Zendesk, a San Francisco-based SaS customer service products company, has selected Axicom as its global PR agency of record, consolidating its public relations business with the firm. Axicom has been handling Zendesk's US business for over a year and will now expand its services to the UK, France, Germany, and Australia. Previously, Zendesk worked with agencies like Hotwire and Edelman in Europe.Axicom's new role involves elevating Zendesk's position as a market leader in customer experience globally. The agency will focus on corporate, product communications, and customer storytelling, with an emphasis on Zendesk AI.This announcement coincides with the appointment of Sarah Gavin as Zendesk's new chief communications officer. Gavin brings over 20 years of strategic communications experience to the role, having previously led Google Cloud storytelling and served as senior VP of global communications and corporate brand lead at Expedia."I am thrilled to be joining Zendesk as their chief communications officer at this important moment in our journey. Zendesk has long been recognized as a leader in customer experience technology, and we are uniquely positioned to shape the future of the industry with our groundbreaking approach to AI. I look forward to working with the talented team both here at Zendesk and with Axicom to tell our story on a global scale," Gavin said.

Public relations giant Edelman has been tapped by Alterra Management Ltd., the UAE's newly launched $30 billion climate investment fund. Edelman will provide strategic communication services and manage events for Alterra.Building a Clean Energy FutureAlterra hit the ground running in late 2023, securing $6.5 billion in deals with major investment firms BlackRock, TPG Inc., and Brookfield Asset Management.They've also joined forces with Brookfield to launch the $5 billion Catalytic Transition Fund, which focuses on clean energy and developing clean technologies in developing nations.A Tailored PR ApproachEdelman's year-long contract includes a $45,000 monthly retainer and provides senior-level counsel to Alterra's CEO and leadership team. A dedicated Edelman staffer will be stationed full-time in Alterra's Abu Dhabi office, offering strong English writing skills, investment industry knowledge, and ideally fluency in both English and Arabic. A background in sustainability practices is a bonus.Simon Haines, managing director of Edelman Smithfield's Middle East operations, will spearhead the firm's work with Alterra.

Leading Indian PR firm Kaizzen, known for its integrated communications approach, has secured funding from Maven Corporate Advisors in 2023. This investment has led to a shift in the company's ownership structure, with Maven acquiring a majority stake, according to sources. Vineet Handa, founder and managing director of Kaizzen, retains a significant share and remains at the helm, with no plans for his departure. Notably, Puja Handa has stepped down as director, while new board members Karan Singh Surjit and Krupa Dashsathbhai Limbachiya have been appointed. While the specific nature of Maven's involvement beyond financial backing remains unclear, sources indicate the investment is aimed at fueling Kaizzen's ambitious growth plans.Kaizzen has set its sights on doubling its turnover in the 2023-2024 fiscal year compared to the previous year, aiming to reach a target of ?50 crores. The secured funds will be strategically deployed to expand its service offerings in key areas like government relations and investor relations. Additionally, the company plans to leverage the investment to establish a presence in Dubai, further solidifying its regional footprint.Kaizzen's funding announcement comes amidst a significant period of consolidation within the Indian PR landscape. Over the past two decades, the liberalization of the Indian economy has seen a steady influx of international PR firms seeking a foothold, either through independent ventures or acquisitions of local players. Examples include Burson Marsteller's acquisition of Genesis PR in 2005, MSL's purchase of Hanmer and Partners in 2007, Cohn & Wolfe's acquisition of 6 Degrees PR in 2015, and WE Communication's acquisition of Avian WE in 2018. Notably, Edelman also acquired a 50% stake in R&PM, led by Roger Pereira, in 2005.India presents a unique scenario in the global PR market. Adfactors PR, an independent firm, stands out as the undisputed leader in terms of size. This independence stands in contrast to the challenges faced by international network firms struggling to achieve significant growth in the Indian market. As a result, India is rapidly emerging as a hotspot for these firms seeking expansion opportunities. Mid-sized and independent firms like Kaizzen are well-positioned to capitalize on their agility, creativity, and ability to better align their services with the working cultures of Indian companies. This unique offering could prove to be a major advantage in the competitive years to come.

Visa has appointed Stefanie Wong as the Corporate Communications Manager for Hong Kong and Macau. Based in the Hong Kong office, Wong will oversee integrated communications, stakeholder engagement, and strategic planning for the region. Her role is pivotal in supporting Visa's mission to enhance brand relevance, visibility, trust, and purpose. Wong's extensive experience in communications is expected to significantly contribute to Visa's strategic objectives in these dynamic markets.Previously she worked with Edelman for more than 12 years.

Former Edelman colleagues Susan Redden Makatoa and Peter Fraser, alongside legal expert Mick Bainbridge, have announced the launch of Stratagem Corporate Advisory.This new firm brings together a wealth of experience specifically tailored to support boards and executives. Stratagem offers a comprehensive suite of services, including:  Corporate communications and executive training  Public affairs navigation  Issues mitigation and crisis management  Legal and regulatory engagementStratagem's unique structure allows them to provide legal privilege from the very beginning, a significant advantage when dealing with sensitive matters.Leading the ChargeSusan Redden Makatoa: A CPRA Fellow with over 20 years of agency leadership experience, previously serving as Edelman's Head of Corporate, APAC.Peter Fraser: A seasoned former political advisor and corporate affairs senior counsel, who held the position of lead government relations counsel Australia at Edelman.Mick Bainbridge: Founder of Operational Legal and a renowned advocate for veterans across Australia. Mick has extensive experience collaborating with government and non-profit organisations.This combined expertise positions Stratagem as a powerful ally for boards and executives navigating today's complex business landscape.Stratagem's Managing Director Susan Redden Makatoa said: "We have all been working on complex, high-stakes matters in recent years, which need calm, considered and informed counsel. So, we’ve formed a team with extensive corporate, government and legal expertise to guide our clients through multi-stakeholder corporate, government affairs and legal/regulatory challenges and opportunities." (Image Left to Right : Peter Fraser, Susan Redden Makatoa, Mick Bainbridge.)

Weber Shandwick, a leading global communications agency, has appointed Farah Nurili Zuber as Vice President, Head of Communications for Asia-Pacific (APAC). In this newly created role, Zuber will oversee the firm's integrated communications efforts across the region, focusing on a broad range of stakeholders.Zuber brings over 14 years of experience in marketing and communications, having worked with renowned agencies such as Ogilvy Public Relations, ARC Worldwide, Edelman, SPAG FINN Partners, and Redhill. She boasts a specialization in corporate communications and reputation management within the technology, finance, and governance sectors. “Farah’s extensive regional experience in reputation management and her deep understanding of the business landscape are instrumental in driving our next growth phase. Her appointment demonstrates our commitment to delivering greater value to our employees, clients, and partners in the region. We are thrilled to have her with us,” said Tyler Kim, APAC CEO at Weber Shandwick. Farah said: “It is exciting and an honour to be part of Weber Shandwick, an agency renowned for delivering value-driven, earned-first work for decades. Additionally, the agency’s culture, which deeply embraces diversity and well-being, is truly refreshing. I strongly believe these two elements - the commitment to the work and to people - are what makes a brand successful and meaningful. I look forward to contributing to the agency’s growth moving forward.” Weber Shandwick is part of the Interpublic Group.

Evident Integrated Marketing and PR, a Philippines-based agency, has named Fran Ayala as the new Head of Strategic Planning. In this capacity, Ayala will assist clients with purpose-driven branding and marketing strategies designed to foster business growth and create positive social change. She will report directly to Cecile Dominguez-Yujuico, the Founder and CEO.Ayala recently returned to the Philippines after spending 13 years in Hong Kong, where she expanded her agency portfolio by leading Text100’s (now Archetype) content marketing team, launching The Economist Group’s PR agency, TVC, in the Asia Pacific region, and managing global and regional accounts for Edelman."Fran's work with global agencies and leading brands positions her perfectly to elevate our clients' market presence and business growth through compelling storytelling. We're delighted to welcome her aboard," said Cecile Dominguez-Yujuico.  “I’m delighted to be back in the Philippines and joining a team of colleagues who believe that purpose is at the heart of all successful branding and marketing. There are so many brands in this country doing impressive work, and I want to help tell their stories in a way that sustains their business growth and makes a positive social impact,” said Fran.

Weber Shandwick's "First Edible Mascot" campaign for Pop-Tarts shatters barriers, becoming the first PR win in the Brand Experience & Activation Grand Prix at Cannes Lions 2024.This win marks a high point for PR at the prestigious festival, following Golin's "The Misheard Version" for Specsavers, which secured the PR Grand Prix and showcased PR agencies' creative leadership potential.The "Edible Mascot" campaign – a collaboration between Weber Shandwick, Kellanova, Florida Citrus Sports, Publicis, and others – was a massive success. It involved creating a giant, limbed Pop-Tart mascot for the Pop-Tart Bowl and treating players with edible versions after the game. The result? A viral sensation:Over 4 billion impressions$1 million in first-party data acquired15 times more brand mentions than all other non-sponsored bowl games combined.Industrywide TriumphWeber Shandwick's win wasn't the only PR highlight. Ogilvy also secured a Grand Prix for social & influencer with the "Michael CeraVe" campaign, demonstrating PR's growing influence in multi-platform campaigns.Additionally, PR agencies played a key role in securing Gold Lions for:Edelman's "Bar Experience" for HeinekenWeber Shandwick's "Translators" for U.S. Bank (part of IPG's Area 23 network's "In Transit" for NYC LGBT Historic Sites Project)Zeno's support for Rethink Toronto's "Heinz Ketchup Fraud" campaignThis year's Cannes Lions is a testament to the evolving role of PR agencies, showcasing their ability to drive creative, impactful brand experiences.

Pure Consulting, a prominent Saudi consulting firm, has announced the appointment of Peter Bellini, a seasoned professional with experience at Edelman and WPP, to lead its new International Communications unit. This strategic unit, launched in line with the Kingdom’s Vision 2030, was unveiled on Monday, 3rd June 2024, at the Saudi Management Consultants Association (SAMCA) Forum.Peter Bellini brings nearly fifteen years of experience from a twenty-year career at top global agencies, where he has excelled in creating integrated, insight-driven communication strategies. His roles have spanned senior positions at WPP in the Middle East with Hill & Knowlton and Ogilvy, as well as a decade at Edelman across the UK, India, Indonesia, and the UAE, which prompted his move to the Middle East in 2018. Bellini began his career in communications with the UK Conservative Party.Speaking about his new role at Pure Consulting, Bellini remarked, “The opportunity to build and grow the best international communications offer to deliver the narrative of Saudi Arabia’s transformation to the world is a hugely exciting challenge. By combining a deep understanding of the local context and vision, exceptional local and international insight, and the best communicators globally, we will help Saudi engage the world in its transformation in the most relevant and effective way.”Anas Al Safi, Managing Partner at Pure Consulting, shared, “After announcing this new unit at the SAMCA Forum, the response from potential clients has been phenomenal. Our clients have expressed a strong desire to work with partners who deeply understand the Saudi context and vision. This demand has highlighted the need for a homegrown offer that can contribute to the nation's progress. We are thrilled to have Peter on our team, with his passion for the Kingdom’s vision and his comprehensive understanding of its international communication needs.”The newly formed Pure International Communications unit will provide international communication strategies for Saudi clients aiming to reach critical global audiences, from investors to tourists.Pure Consulting, established in 2014, employs 100 professionals in its Riyadh and Jeddah offices. The firm leverages extensive local and global expertise in strategy, marketing, and communications to empower its team, partners, and community to realize Saudi Arabia’s ambitious future. Led by industry leaders in Saudi Arabia, Pure Consulting is committed to driving transformative endeavors and helping organizations navigate a rapidly evolving world. The team’s shared commitment focuses on delivering sustainable impact and driving positive change through strategic initiatives.

Aspectus Group, a global brand, marketing and communications agency, has announced its latest expansion, opening its first office in the Middle East, appointing Astrid French to lead.Located in Dubai, UAE, the move affirms the agency’s global growth plans and long-term commitment to the region, having supported clients in the market for over a decade. The UAE office will drive activity across strategic locations in the Middle East, for local firms seeking global support and global firms pursuing local impact. Aspectus will continue its focus on specialist B2B expertise in energy, marine and industrials; technology; financial and professional services; and capital markets.Astrid French, who joined Aspectus in 2021 following tenure at Weber Shandwick and Edelman, and who has since led the Energy & Industrials Practice, is expanding her role, appointed as Head of Middle East. Astrid commented: “The opportunity in this region cannot be overstated. Attractive business conditions and an appetite for innovation and investment is fueling economic growth in a way we simply aren’t seeing in other markets.“It’s particularly evident in our core sectors, with initiatives like the $500M UAE AI & emerging tech R&D programme, consistent double-digit growth in DIFC company registrations, and new CCUS and green hydrogen projects on the horizon.“This creates opportunities for both established heritage brands and vibrant emerging start-ups. But, it also significantly raises competition on the local and global stage. Storytelling always matters – but in this context, and in sectors where messaging must be handled with care, having a voice that is heard, remembered and advocated for, for the right reasons, becomes a non-negotiable.”Astrid will be responsible for overseeing the strategic direction of Aspectus’ activity in the Middle East across brand strategy, digital and media relations, as well as retaining her current lead role on a number of flagship global clients. The news follows Aspectus’ highly successful office opening in Singapore in January 2023, which has experienced impressive growth since launch.Alastair Turner, Global CEO of Aspectus Group, continued, “As an agency, we have lived by a commitment to unparalleled service for our clients; where they need us, that’s where we go. For a long time, we have supported in this region, but it has become increasingly clear the need to pivot from executional to strategic on-the-ground leadership. It will elevate our work not only in the Middle East, but across the world as we grow our network of offices that form a nexus of global support for our clients. We couldn’t have a better person representing the agency in Astrid. She is brilliant with clients from both a strategic and tactical point of view as well as being a fearless new business operator. She is endearingly geeky about our specialist sectors and passionate about people development. We are lucky to have her driving the business forward in the region.”

Edelman has joined forces with the World Economic Forum (WEF) to support their upcoming Annual Meeting of the New Champions (AMNC) in Dalian, China. The event runs from June 25th to 27th, 2024.Edelman's role goes beyond traditional support. They'll be providing comprehensive communications assistance, including:Media Relations: Facilitating communication with both Chinese and international media outlets for the WEF media team.Content and Social Media Management: Assisting with the development and distribution of compelling content across the Forum's social media channels.On-Site Support: Providing logistical and communications expertise at the 15th AMNC.Warren Fernandez, Edelman’s CEO for Asia Pacific, said: “We are proud to continue our collaboration with the World Economic Forum, as they facilitate this critical discussion for the APAC region and the rest of the world. As a global firm, we have long been partnering with new champions from across the region to help them scale into international markets and therefore, the topic of this conference aligns closely with our interests and focus. We look forward to working with the team on the ground to share the important stories and developments from the conference with the rest of the world.”

Today, we have Deepanshi Tandon, Director- Edelman Middle East, a highly motivated and results-oriented communications professional with a passion for brand building. Deepanshi’s journey with Edelman ME began just over a year ago, and in that short time, her dedication and expertise have propelled her to a well-deserved promotion to Director. Prior to joining Edelman, Deepanshi spent 14 years honing her skills in a diverse range of industries, from travel and hospitality to luxury and consumer health. Throughout her career, she's consistently demonstrated a strong work ethic and a commitment to continuous learning.Deepanshi thrives in cross-cultural environments and brings a global mindset to everything she does. Her ability to leverage diverse perspectives has been instrumental in delivering exceptional results for Edelman's clients. Let's delve deeper into Deepanshi's impressive career and her exciting future with Edelman ME.Congratulations on your promotion to Director role! Please share something about your journey.Thank you for your kind words. Reflecting on my journey, I can't help but feel immensely grateful for the experiences that have shaped me along the way.One standout highlight is from my time at OYO, when I was spearheading user engagement and influencer marketing initiatives for the brand. We embarked on a unique project, collaborating with an up-and-coming artist to create a rap song called "O YoYo". From brainstorming sessions to crafting the lyrics and fine-tuning the production with the artist, it felt less like work and more like a creative endeavor fueled by passion.Our goal was to resonate with OYO's audience in Tier I and Tier II towns in India, while also exploring influencer marketing as a revenue-generating avenue. The response surpassed our expectations; within just 24 hours of its release, the song went viral, leading to a remarkable 50,000 app downloads. Not only did this campaign yield significant returns on investment, but it also reinforced our brand's presence and resonance within our target demographic.The sheer joy of hearing colleagues chant "O YoYo" around the office and witnessing the song's widespread impact online validated the countless hours invested in ideation and execution. It served as a testament to the power of creative thinking and strategic marketing in driving tangible results.What made you shift to the UAE?I've always been drawn to working in environments that foster diversity, where people from various backgrounds and nationalities come together, crossing geographical boundaries. This dynamic atmosphere not only enriches my personal growth but also enhances my adaptability and understanding of different perspectives and cultural nuances.During my tenure as Brand Director at OYO, overseeing the European region, I had the privilege of working with a team comprised of individuals from Denmark, the Netherlands, Spain, Germany, Italy, and beyond. Collaborating with such a diverse group was an enriching experience, as each member brought their unique cultural insights and perspectives to the table.With this appreciation for diversity in mind, I saw the UAE as the ideal next step for both my personal and professional aspirations. The UAE epitomizes diversity, with people from a multitude of regions calling it home. It offered an unparalleled opportunity to immerse myself in a melting pot of cultures and perspectives, aligning perfectly with my values and goals.As the Director of Edelman Middle East, what strategies will you be implementing to navigate the unique cultural and business landscape of the region, and how will they differ from global strategies?At Edelman, our philosophy is rooted in the principle of thinking globally but acting locally. This means that while we draw upon our global expertise and best practices, we recognize the need to customize our approach to suit the specific needs and objectives of each client. There is no one-size-fits-all solution in our approach; instead, we prioritize understanding the client's business objectives, identifying the core issues at hand, and assessing any associated risks.In practice, this may entail taking a step back to reassess the situation with a fresh perspective, asking critical questions such as: What are the overarching objectives? What challenges are we aiming to address? Are there any potential risks involved?By adopting this client-centric approach, we can deliver tailored solutions that not only meet the business objectives but also effectively differentiate the brand or client we are serving. This strategy enables us to navigate the complexities of the Middle Eastern market while leveraging our global resources and expertise to drive success for our clients. Your career trajectory showcases a diverse range of industries, from lifestyle to FMCG to luxury. How has this breadth of experience shaped your approach to brand building and communications, particularly in the Middle East market?The Middle East presents a unique landscape where each country is deeply entrenched in its own rich culture and values, yet there exists a common thread that binds them together. This juxtaposition of cultural diversity and shared experiences makes brand building in the region both challenging and captivating.Despite the diversity of industries I've worked in, I’ve found that while the fundamentals of brand building remain constant, it's the execution and the ability to perceive strategies through a cultural lens that truly determines success. Delving into the intricacies of local customs, traditions, and consumer behaviors is essential in crafting compelling brand narratives and communication strategies that resonate deeply with the target audience.For me, this aspect of the job is particularly rewarding. Whether it's weaving captivating stories for lifestyle brands, driving market penetration for FMCG products, or cultivating an aura of exclusivity and allure for luxury offerings, the multidisciplinary nature of the work is where creativity thrives.Could you walk us through a project where you faced significant challenges and how you navigated them to ensure the delivery of high-quality results, maintaining both strategic vision and agility?This example is particularly interesting because it extends beyond the typical challenges encountered in office environments. When confronted with a crisis situation firsthand, alongside a group of media and clients, the true test of resolution emerges. This instance pertained to a cola brand, where the objective was to transcend conventional PR strategies, aiming for more impactful coverage, especially in mainstream newspapers and digital platforms.Spotting an opportune moment within one of their campaigns featuring a young mountaineer's attempt to summit Mt. Kanchenjunga, we saw a chance to showcase the brand's ethos of risk-taking in an innovative light. Thus, we orchestrated a groundbreaking press meet at the base camp of Mt. Kanchenjunga in Nepal with the mountaineer himself, striving for an authentic brand experience as he was returning from the summit.However, the unpredictability of nature and mountains is beyond human control. Unforeseen weather conditions left us stranded in the mountains for four days, presenting numerous challenges. Despite the adversity, we seized the opportunity to capture compelling content and forge genuine connections among the traveling group. Personally, it underscored the importance of mental and physical endurance. Quick thinking, compassionate leadership, and ensuring the safety of all became paramount.Fortunately, on the fourth day, we conducted interviews with the mountaineer in the most authentic setting amidst the valleys, resulting in over 500 stories across various media outlets, including front-page coverage in leading newspapers. This experience not only underscored the brand's adventurous spirit but also imparted valuable lessons in leadership, resilience, and self-awareness. Edelman is known for its emphasis on trust and reputation management.How do you ensure that these principles are effectively communicated and upheld in a diverse market like the Middle East?Trust and reputation management are fundamental pillars for Edelman globally, and we continue to prioritize them in the region. Our approach revolves around fostering open communication, understanding local insights, and upholding ethical standards to ensure these principles are effectively communicated and maintained.Firstly, by fostering transparent and authentic interactions with all stakeholders involved, we lay the foundation for trust to flourish. Secondly, we tailor our strategies to resonate with the unique cultural and social dynamics of each market within the Middle East. This entails conducting thorough research, engaging with local groups, and integrating cultural insights into our communication initiatives.Furthermore, we adhere to stringent ethical standards and best practices in all our endeavors. Upholding integrity and transparency in our actions not only reinforces trust with our clients and stakeholders but also strengthens our reputation as a trusted advisor in the region.With the rapid evolution of digital communication platforms, how do you ensure that Edelman stays ahead in leveraging these technologies for client engagement while respecting cultural sensitivities of the region?Edelman remains at the forefront in leveraging technologies for client engagement. In addition to having a dedicated digital practice led by a senior digital leader, we also integrate technologies across the group. Recognizing the significance of digital channels in engaging audiences, we continually harness the power of various platforms and tools to provide optimal solutions for our clients.Our commitment to staying ahead in digital engagement is further reinforced by our in-house platform, which offers comprehensive modules and training sessions. These resources empower our teams to navigate digital landscapes effectively, ensuring agility and responsiveness to evolving client needs, audience preferences and behaviors.

Edelman has appointed Lisa Sepulveda as its first Global Chief People and Culture Officer. Previously serving as the Global Chief Client Officer, Sepulveda will now be responsible for global talent development, recruitment, retention, and addressing the needs of both employees and clients.With 30 years of experience at Edelman, Sepulveda will also focus on fostering the company's culture across its 65 offices. She will report to Global President and COO Matthew Harrington.In addition to her new role, Sepulveda will continue to act as a senior advisor to global clients. Smita Reddy, Global Sector and Client Lead, and Courtney McCraw Bigelow, Managing Director and Global Client Leader, will take on the additional responsibility of managing the global client portfolio.Lisa has played a pivotal role in some of Edelman’s most notable campaigns, including the Dove Campaign for Real Beauty and its ongoing self-esteem initiatives, the eBay/PayPal split, Kellogg’s “Open for Breakfast,” and the transition of Advil and Claritin to OTC. Lisa oversees a diverse portfolio of clients, such as eBay, Johnson & Johnson, Mars, PayPal, Shire, Starbucks, and Unilever. Beyond leading acclaimed communications campaigns for top brands, Lisa is a master mentor. She has been instrumental in launching and nurturing numerous careers, offering guidance, coaching, and motivation to many professionals.Lisa has previously held leadership positions at Edelman and served as the CEO of Euro RSCG Worldwide PR. Before returning to Edelman, she was the President of Global Consumer Marketing at Weber Shandwick.Matthew Harrington said: “Lisa’s track record of cultivating great talent and building destination teams, most recently with the global client leader community, is a hallmark of her career. She is one of the industry’s best mentors and strongest advocates for the importance of culture and belonging. As the workplace and employee experience continue to evolve along with industry and client needs, finding the right balance between those ever-changing dynamics has never been more important.”

As part of a global reorganization driven by CEO Jillian Janaczek's 2024 plan, Porter Novelli has established six key practice areas: Corporate & Brand, Food & Ag & Nutrition, Government, Health, Purpose & Impact, and Tech.James Ruane has been appointed to head the newly formed EMEA Corporate and Brand practice. Ruane brings extensive experience, having served as managing partner at Stonehaven, leading their global communications and campaigns division since 2022. Prior to that, he held leadership roles at National Grid, Edelman, and BAE Systems.Sarah Shilling, recently promoted to CEO of Porter Novelli EMEA, is confident in Ruane's capabilities, said: “James possesses a wealth of impressive client experience, ambition, and commercial smarts. Our Corporate + Brand practice is expanding in EMEA, and I know James is the right leader for its continued growth.”James Ruane's appointment follows other recent senior hires at Porter Novelli, including Sakima Johnson as global chief people officer.

Public relations firm Edelman has extended its contract with Shell to provide communication services, according to media reports. This decision comes after a period of public scrutiny regarding Edelman's work with fossil fuel companies.The account is reportedly worth millions, making it one of Edelman's most lucrative clients.This decision extends a relationship that has lasted over a decade. Consequently, Edelman remains a target for environmental groups urging the PR industry to cut ties with fossil fuel companies.Clean Creatives, an industry advocacy group, has been at the forefront of this push. Their efforts include public campaigns, such as posters displayed during Climate Week 2022, urging agencies to drop clients like Shell.

Harsimran Shergill, a seasoned professional with over 17 years of experience, has joined Head Digital Works as Director of Corporate Communications. Having previously held notable positions at renowned firms such as Edelman and Ruder Finn, Shergill brings a wealth of expertise to her new role.With a diverse background encompassing mainstream media, including print, television, and digital platforms, Shergill has established herself as a trusted advisor in the realms of thought leadership, content development, and brand communications strategy. Her proficiency extends to providing media training for senior executives and crafting comprehensive communication strategies for both internal and external stakeholders."I'm thrilled to embark on this new journey with Head Digital Works," expressed Shergill. "In an era where effective communication is paramount for organizational success, I look forward to leveraging my experience to further elevate the company's corporate communications initiatives."At Head Digital Works, Shergill will play a pivotal role in shaping and executing the organization's communication strategies, enhancing its brand presence, and fostering meaningful connections with stakeholders across various channels.

A fortnight ago, we interviewed Marie Claire Maalouf, the CCO of Edelman EMEA, who shared with us about her journey with Edelman, an award-winning global public relations consultancy firm, well-recognized globallyIn the years 2022 and 2023, her contributions led to the acquisition of over 100 awards, including prestigious accolades like the D&AD Yellow Pencil, one of the two Cannes Lions Grand Prix, and the sole Grand Lia in Health for the MENA region. Her portfolio is recognized by esteemed platforms such as The One Show, Cannes Lions, D&AD, and many more.Marie-Claire's influence goes beyond her professional endeavours; she has also served as a juror for prominent award shows like Cannes Lions, New York Festival, and D&AD. In an exclusive interview with Adgully Middle East, Marie Claire Maalouf, CCO of Edelman, explores her creative journey, her pivotal role at Edelman, and the unique opportunities and challenges encountered within the MEA creative sphere, where tradition intertwines with innovation to pave the way forward.Can you share with us your journey in the creative industry, particularly how you transitioned into your role as Chief Creative Officer at Edelman?Since day one, it has been a rollercoaster of embracing change, pushing boundaries, and constantly seeking out opportunities to make a real impact, to produce creative work that not only stands out but also stands for something. That’s why I see my transition from advertising to CCO at Edelman as a natural next step in my journey. It came from my broader understanding of the world of communication and a desire to leverage creativity beyond advertising, into realms where strategies intersect with public relations, digital innovation, and the ever-evolving media landscape. It doesn’t hurt when you truly believe in what Edelman does at the core: harnessing creativity to build trust—trust between brands and their audiences, between institutions and the public—trust that begets action, and action that begets trust, and so on and on...What unique challenges and opportunities do you encounter working in the creative field within the MEA region, considering its cultural diversity and rapidly evolving market?The cultural diversity here is not just a backdrop; it's the main act. It’s both the challenge and the opportunity. But if I had to pinpoint one specific challenge, it would be not falling into the trap of catering to everyone at the same time for the sake of inclusivity or out of fear of alienation. This is when we lose all the flavour and nuances and end up talking to no one. Once we overcome that challenge, opportunities present themselves. Just dive deep into the diversity, respect it, learn from it, and use it to create work where different cultures overlap, making work that bridges gaps, builds trust, and fosters connections. Once you’re at that level, you’re no longer just speaking to the MEA; you’re speaking for it, championing ideas that matter, that provoke thought, and, ultimately, drive change.How do you approach integrating traditional cultural elements into modern creative campaigns, especially in a region like the MEA where tradition holds significant importance?Tradition holds significant importance in the MEA region, but so does innovation. I’d say that one of the oldest traditions in the region is to keep moving forward. Tradition and modernity aren't mutually exclusive in creative work. I’d argue that the more understanding of the culture the work has, the more relevant and creative it can be. It is about striking a balance, diving deep into cultural stories, symbols, and values that resonate, then twisting them with contemporary insights or technologies to create something fresh yet familiar. The trick is not just to decorate with tradition but to embed it into the work, making it relevant to today’s audience.As a creative leader, you have contributed substantially in bringing the most coveted awards of the industry to the MENA region. In 2022/2023, you have helped win more than 100 awards. Could you highlight some of the most memorable campaigns you've worked on, and what made them successful in the context of the region?I’d start with the "Despair No More," which is rooted in the culture and the language. While we as a society were moving away from the stigmatization of menopause, the language was lacking, which hindered our progress as a society. So, we took it upon us to change the name of menopause in Arabic from the derogatory term “Age of Despair” to “Age of Renewal”.And then there is the work we’ve done for Annahar, the bold and brave Lebanese newspaper, which was contextual in its nature. Every single piece was a reaction from Annahar to a current relevant situation, a will to take a stand and challenge the status quo.In a constantly changing media landscape, what strategies do you employ to ensure your creative work remains innovative and relevant to your target audience?We simply listen. We listen to our audience and then we involve them in the work. We don’t talk at them; we work with them. A good example of that would be our GenZ lab that we have recently initiated in KSA for the region.What role do you believe storytelling plays in effective communication, particularly when it comes to connecting with audiences in the Middle East?Human beings are storytellers or seekers by nature. From the first cave drawings to the latest meme someone is posting at the moment you’re reading this, there is a story, a will to tell and share a story. But to truly connect with our audiences today, we have to learn when to be the storytellers and when to set the ground for people to tell their story or even ours. Today, brands do not have 100% control over their own story. Anyone with an internet connection can contribute to that story and even take it to a different place. This is where trust and action become important. If we act on the stories we’re telling, our audiences will trust it, act on it, and continue to tell it.You have been working for many social causes as well as helping women all around. What are your views about women's empowerment in the Middle Eastern region? What does the future look like?The region is steadily catching up with the rest of the world in that regard; we’re not where we want to be yet, but at least we’re moving. Even on a global level, we’re still far from an ideal situation. We’ve had our waves of 'first female X'... The future would be a place where we are no longer celebrating firsts, no longer having to prove our worth but are recognized for who we are and what we bring to the table. Empowerment today means action; what was enough five years ago is now the bare minimum. Now, there is progress and momentum is building up, and by looking at the younger generations, it seems we’re heading in the right direction; so now is the time to work harder. We can't just coast to where we want to be.

Edelman has appointed Marie Claire Maalouf as the new EMEA Chief Creative Officer, following the departure of Mattias Ronge and Stefan Ronge. Maalouf, who previously served as the Middle East Chief Creative Officer at Edelman, will lead the agency's creative output across 13 markets in EMEA, including brand marketing, digital, influencer and entertainment, and will be based in the UAE.Throughout her career, Maalouf has been recognized for her work on impactful campaigns, such as 'Despair No More' for Tena, which aimed to redefine menopause for women in the Middle East. She has received numerous awards for her creative work, including Cannes Lions, The One Show, Caples, Clio Awards, LIA Awards, Dubai Lynx, D&AD, ANDYs, Warc, and Effies.Judy John, Edelman Global Chief Creative Officer, expressed her excitement for Maalouf's appointment, stating that she is confident that Maalouf's leadership will elevate the agency's work in the EMEA region.Maalouf expressed her enthusiasm for joining Edelman, stating that she was inspired by the agency's mission to build actionable brands through trust and the opportunity to work with a team of passionate creatives.AJ Hesselink, EMEA Chief Executive, expressed gratitude towards the outgoing co-chief creative officers and welcomed Maalouf's appointment, stating that she has already made a significant impact on the agency's ability to win new clients and produce important work.

Edelman, the world's largest PR firm, faced a mixed bag in 2023. While experiencing a slowdown in overall growth and a significant decline in US revenue, the company witnessed positive performances in other regions and expressed confidence in its future prospects.Global CEO Richard Edelman acknowledged the year's difficulties, describing it as "a difficult year for the industry." This sentiment resonates with the broader PR landscape, following a period of modest growth for some of Edelman's competitors. Despite experiencing a global revenue decline of 3.7% to $1.038 billion, Edelman managed to maintain its position as the industry leader.The decline was primarily driven by a 9.1% drop in US revenue, reaching $639 million in 2023. This drop contrasted with the positive performances seen in other regions like EMEA (up 7.1%) and LatAm (almost 30% growth). Specific offices within regions like Dallas/Houston, Miami, Belgium, and the Middle East also saw encouraging growth figures.While acknowledging the challenges, Edelman pointed to its strong relationships with top clients as a key differentiator. The company highlighted the stability of its top 30 clients and the 6% growth achieved by its top 100 clients, demonstrating consistent value proposition in client leadership.However, navigating the evolving business landscape required course correction. Edelman acknowledged "staffing up in 2022" as a mistake, leading to workforce reductions and a renewed focus on more efficient business management practices. The global headcount dropped to 6,116 from 6,433 in 2022, reflecting this strategic shift.Despite these challenges, Edelman has undergone significant leadership changes in 2023, including the appointment of a new US CEO and other key positions. Richard Edelman expressed his confidence in the new team's ability to regain growth momentum.Looking ahead to 2024, Edelman sees potential for renewed growth driven by several factors. The increased activity in the AI sector and upcoming elections around the world present opportunities for the company's expertise in navigating complex communication challenges. While the article omits specifics regarding China due to its focus on a positive outlook, it acknowledges continued challenges in the region.Overall, 2023 presented a mixed bag for Edelman. While facing headwinds in the US market and adapting to industry changes, the company witnessed growth in other regions and remains confident in its future, thanks to its strong client relationships, leadership changes, and a renewed focus on business management efficiency. As the PR landscape continues to evolve, Edelman will be keen to translate its global experience and expertise into sustainable growth in the years to come.