Surbana Jurong Group (SJ Group) has named Marco Sparmberg as Senior Director, Global Marketing and Communications. Karen Yew will oversee corporate affairs. Both will report directly to Group CEO Sean Chiao.This aligns with SJ Group's ongoing efforts in brand rejuvenation and digital transformation, enhancing its global operations.In this new role, Marco Sparmberg will be responsible for developing and executing strategies to elevate SJ’s brand presence worldwide, enhance its reputation as a problem-solving leader, and highlight the achievements of its people and projects.Sparmberg’s responsibilities include content creation, innovative campaign execution across various branding platforms, media outreach, and social media engagement. He will also support change management, campus placemaking, and employer branding initiatives. Additionally, he will guide the marketing and communications team leads within SJ’s business lines to ensure a consistent brand narrative.Before joining SJ Group, Sparmberg was instrumental in developing the integrated content and social media strategy at DBS Bank. There, he created an in-house brand publisher model that produced content series showcasing the bank’s community, sustainability, culture, and heritage initiatives, including their ventures into the metaverse.Prior to his tenure at DBS, Sparmberg led the digital business transformation at Mediacorp, focusing on audience development and social media strategy as a founding member of its digital group.With a career spanning Singapore, Germany, the UK, and Hong Kong, Sparmberg has utilized his transmedia storytelling skills to transform brand communications.“Sparmberg's wealth of experience, fresh perspectives, and rare blend of expertise in digital transformation and brand rejuvenation uniquely position us to navigate the future of our brand with confidence and agility,” said Sean Chiao, group CEO, SJ Group.“"I’m excited about the opportunity to build SJ Group’s brand globally and creating genuine connections with our clients and communities. From building a million homes in Singapore and engineering the world’s longest tunnel 10,000 feet above sea level in India, to providing the environmental design for Google King’s Cross and the rain vortex at Jewel Changi, SJ Group is involved in some of the world’s most iconic projects," said Sparmberg.