Cumulus, an integrated communications consultancy headquartered in Gurugram, India, has been declared the “Best Regional PR Agency of the Year in Asia” at the prestigious London International Awards (LIA) 2025India-based Cumulus PR Communication has won a slew of awards consistently over the years for its impactful PR campaigns, beginning with Cannes Lions Gold in 2019. Over the years, campaigns it has worked on have gone on to win in multiple categories at Cannes and beyond – from LIA to CLIO to Spikes Asia and SABRE, among many others. This year, it has been declared Best regional PR Agency in Asia for its powerful and purpose-driven campaign ‘The Undekha Eye Test’ – an impactful campaign, driven by authenticity and rooted in culture in association with the Eyebetes Foundation and Godrej Creative Labs.Leveraging the world’s largest spiritual gathering, the Maha Kumbh mela, the initiative raised mass awareness about Diabetic Retinopathy, one of India’s leading causes of blindness. With over 150 million Indians at risk of vision loss due to diabetes, the initiative turned one of the country’s most sacred spaces into an unexpected yet powerful platform for sight-saving awareness. At the heart of the idea were the revered Naga Sadhus, who transformed into ambassadors of eye health. In a striking creative twist, these ascetics had eye test charts inscribed on their backs, turning every devotee’s gaze into a chance to save sight. Onlookers were then encouraged to undergo a free on-site eye check-up, blending faith, creativity, and purpose into an unforgettable act of public communication.Speaking on the achievement, Sumita Kaul, Founder Partner, Cumulus, said, “Cumulus is thrilled to be recognised as Best Regional PR Agency for Asia 2025 at the London International Awards. This recognition reaffirms our belief that purpose-driven communication has the power to create real, lasting change. The Undekha Eye Test was more than a campaign; it was a call to see what’s often unseen. We are immensely proud to have partnered with visionary collaborators to turn awareness into action on such a powerful scale”.Reena Sharma, CEO, Cumulus, added, “Being named ‘Best Regional PR Agency of the Year – Asia’ by the London International Awards is both an honour and a motivation. It celebrates our team’s relentless creativity, cultural insight, and commitment to impact. This win inspires us to keep crafting and supporting ideas that move people and move society forward.”The London International Awards (LIA), established in 1986, continues to honour the world’s most groundbreaking creative work in advertising, design, digital media, production, and craft. Known for its rigorous, onsite judging by internationally renowned creatives, LIA stands at the forefront of empowering creative expression worldwide, offering brands, agencies, and independent creators a platform to benchmark excellence and push the boundaries of communication.

Lisa Wilkinson, previously Director of Publicity at Sony Music Australia, has unveiled her latest move in the entertainment industry. She has launched her own public relations agency called The Locker Room.Positioned as a publicity and entertainment hub, The Locker Room will focus on tailored campaigns for clients across music and sport. Wilkinson said the agency is driven by authenticity, creativity, and respect for the people whose stories it helps tell.Wilkinson has worked in entertainment publicity and talent strategy for more than 15 years. Her career spans major labels including Universal Music Australia, Warner Music Australia, and most recently Sony Music Australia, where she led the publicity division. She also spent time in London working in artist management alongside British manager Craig Logan.Across both Australian and international markets, Wilkinson has played key roles in major campaigns for artists such as Luke Combs, Kane Brown, Troy Cassar-Daley, Illy, Dua Lipa, and COTERIE.Reflecting on the launch, Wilkinson said she wanted to build a space that supports both artists and athletes in every aspect of their careers.Troy Cassar-Daley praised her as one of the strongest promotional talents he has encountered, highlighting her imagination, attention to detail, and character. Radio and TV presenter Ash London echoed that sentiment, calling Wilkinson a rare mix of kindness and “kickass,” and describing her as one of the best in the business.

PR agency Brazen MENA is embarking on a new phase of growth, marked by strategic senior appointments, several internal promotions, and continued expansion across the UAE, Saudi Arabia, and Qatar.As part of its regional growth plans, the award-winning PR agency has reinforced its leadership team with the appointment of Alexandria Hall as Group Account Director. With over 15 years of global PR and communications experience — including nine years in the Middle East — Hall brings deep strategic expertise and a proven track record of delivering results for leading brands such as Amazon MENA, OSN+, W Dubai – The Palm, Saudi Entertainment Ventures (SEVEN), and Bujairi Terrace, Diriyah. Her experience spans integrated strategy, media relations, and large-scale multi-market campaigns across lifestyle, hospitality, and entertainment sectors.The agency has also expanded its team with two new hires: Pulkit Vyas joins as Finance Executive, and Micah Aguilar as Account Executive, bolstering both operational efficiency and client servicing capabilities.In recognition of outstanding performance and contribution, five team members have been promoted across the agency:Philippa Kennedy, from Account Director to Senior Account DirectorAmina Ehsan, from Account Manager to Senior Account ManagerSalma Elsaadany, from Account Manager to Senior Account ManagerKristina Fernandes, from Junior Account Manager to Account ManagerDevi Prakash, from Senior Account Executive to Junior Account ManagerCommenting on the agency’s latest developments, Louise Jacobson, Managing Partner at Brazen MENA, said: “We’ve always believed that our people and culture are our superpower, and that belief continues to shape everything we do. These strategic appointments and internal promotions mark a significant step in our journey as we scale across the region and internationally. With our strongest team yet, we’re perfectly placed to help our clients stand out and lead in an increasingly competitive and complex media environment.”The latest appointments and promotions underline Brazen MENA’s commitment to nurturing talent from within, celebrating excellence, and strengthening its team as it continues to grow its regional presence and deliver impactful work for clients.

Turkish PR agency Walther Kranz has launched its new office in Dubai, marking its official entry into the Middle East and North Africa (MENA) market. This strategic expansion is part of the agency?ÇÖs broader initiatives to strengthen its global footprint.The new Dubai office represents a pivotal step for Walther Kranz as it aims to bolster its presence across the MENA region. The agency?ÇÖs local team will offer a comprehensive suite of services, including public relations, media relations management, leadership communication, and crisis communication, tailored to meet the needs of clients in the United Arab Emirates, Qatar, Kuwait, and Saudi Arabia.Walther Kranz's impressive portfolio features prominent brands such as Albaraka T??rk, MNG Kargo, DHL eCommerce, Rolls Royce Istanbul, Lotus T??rkiye, Destek Patent, Globelink ?£nimar, ?stanbul Portf??y, Logo Ventures, TechOne VC, and twozero Ventures. The agency is committed to leveraging its expertise to deliver top-tier communication strategies and solutions.In addition to its standalone capabilities, Walther Kranz will collaborate with othagencies er within its group to provide a 360-degree approach, ensuring a holistic range of services for clients. This collaborative effort underscores the agency?ÇÖs dedication to offering comprehensive and innovative communication solutions in the rapidly evolving MENA market.The inauguration of the Dubai office is a testament to Walther Kranz's vision of globalization and its commitment to extending its high-quality PR services to new markets.