Prosek Partners, an independent marketing and communications agency for financial and professional services, has expanded its international operations with the opening of its first office in the Middle East. The office, located in Abu Dhabi Global Market (ADGM), the international financial centre of Abu Dhabi, will serve as Prosek?ÇÖs regional hub as the firm looks to serve existing and prospective clients across the Gulf and wider MENA region.To lead the Middle East office and operations, Prosek has hired Diana Estupinan as Managing Director and Head of MENA. Diana joins from Instinctif Partners, where she served as Chief Operating Officer and Chief Client Officer for the Middle East. She has extensive experience delivering high-impact, integrated PR and IR programs for financial services and capital markets clients, as well as leading operational growth strategies, including establishing Instinctif?ÇÖs office in Saudi. At Prosek, Diana will be responsible for developing integrated communications and investor relations programs for local and international clients in the Middle East, as well as leading the firm?ÇÖs business development, hiring and growth strategy in the region.?Ç£As the regional hub for institutional finance, Abu Dhabi is a logical next step in our global expansion plan,?Ç¥ said Jennifer Prosek, Managing Partner. ?Ç£Since meeting Diana, I knew she was the perfect fit for us. Her entrepreneurial spirit, can-do attitude and industry know-how are exactly what we look for in our people. Her international experience combined with a deep local network and intimate understanding of the Middle Eastern market make her the ideal candidate to spearhead our growth in the region.?Ç¥Diana will work closely with the firm?ÇÖs London office, which boasts one of the largest financial services communications teams in the UK, to ensure a unified strategy across EMEA. Diana Estupinan, Managing Director and Head of MENA, said: ?Ç£I?ÇÖm delighted to join Prosek Partners and drive the firm?ÇÖs growth and operations in the Middle East. The firm?ÇÖs extensive client list of global financial and professional services firms is unrivalled, and the opportunity to build sophisticated communications strategies to support their growth in the region is vast. As one of the preeminent financial centres in the Middle East, ADGM is a prime location to serve these clients, and I look forward to getting started.?Ç¥ Currently advising more than $66 trillion in client assets globally, Prosek Partners serves clients across financial and professional services, including M&A advisory, asset and wealth management, commercial and retail banking, investment banking, legal, financial technology, venture capital, insurance, cryptocurrency and more.Diana began her career at communications firm Hill+Knowlton in the UAE. She holds a B.A. in International Relations from Franklin University in Lugano, Switzerland and a BSc in Government and Economics from the London School of Economics and Political Science.
