Liz Weselby, who has served as the deputy MD of Archetype Hong Kong since 2020, has relocated to Australia to take on the role of MD for the tech agency's Australian division.She succeeds Karen Coleman, who left Archetype in February to become the Sydney MD at MullenLowe.In her new position, Weselby will lead Archetype's 30-person Australian team, which has recently secured new projects from Mailchimp and Kyndryl. Since joining Archetype in 2020, she has been an active member of the firm's regional management board."Over the last few years, Liz has significantly impacted our APAC business by driving strategic client consulting programs and enhancing our content marketing offerings," said Archetype's regional director, Lee Nugent. "Her commitment to excellence, extensive experience in creative leadership, and people-first approach will propel Archetype Australia to new heights."The Hong Kong office of Archetype, now with fewer than 10 employees, will be merged into the Greater China operation and overseen by Beijing MD Merry Chen.Before her tenure at Archetype, Weselby worked as a journalist for publications such as Ink, Luxe City Guides, and Post Publishing.

Global marketing communications agency Archetype has announced the appointment of Liz Weselby as the new managing director for its Australian division.Weselby, who has been a key part of Archetype’s leadership team in Hong Kong since 2020 and a member of the APAC Regional Management Board since 2021, will now lead the agency’s operations in Sydney.“We’re delighted Liz has agreed to take up the opportunity to lead our brilliant team in Sydney. Over the last few years she’s made a real impact on our APAC business, helping drive strategic client consulting programmes and building out our content marketing offer,” said Lee Nugent, regional director, APAC.Expressing her enthusiasm, Weselby said : “I am thrilled to join the Sydney team and continue my journey with Archetype. Australia has long been my second home, and the Sydney team has made me feel most welcome –?together we are fostering a culture of creativity and strategic excellence. Our clients are true partners and I look forward to helping them grow their businesses in ANZ.”