Fashion retailer H&M has promoted Laura Pietrantonio to the role of Head of Marketing & Communications for Australia and New Zealand (ANZ).With over two decades of experience in the industry, Pietrantonio has previously served as H&M’s Head of PR & Communications in the region. Her career spans both agency and client-side roles, including positions at EGPR, Havaianas, Koala, Camilla, and amaysim.In her new role, Pietrantonio will oversee various functions, such as media and customer insights, brand and content, PR, and internal communications.“As we enter a new era at H&M and elevate our customer experience, I’m excited by the strategic vision Laura brings to this role and where she will lead our marketing and communications efforts. “Laura brings extensive experience in fashion and local market knowledge to the position and is a huge asset to the leadership team as we enter this next phase,” said Anna Baldwin, H&M’s AUNZ Country Director.Pietrantonio expressed her enthusiasm for her new role: “I am passionate about elevating our brand experience and cementing our brand purpose of fashion and quality at the best price in a sustainable way, while connecting with our customer. This year marks our 10th year in the Australian market, as we enter a new era with fashion and the customer at the forefront.”