Sarina Menezes has been promoted to Senior Vice President & Head ?Çô Marketing & Corporate Communication at Oberoi Realty, marking a significant milestone in her three-decade-long career in brand marketing and communications.With over 30 years of experience in luxury brand marketing, digital strategy, and customer experience, Menezes has been instrumental in shaping Oberoi Realty?ÇÖs brand narrative across residential, commercial, retail, and hospitality verticals. Her strategic role involves close collaboration with global design and architecture teams to craft compelling brand propositions and design standards.Prior to Oberoi Realty, she held key marketing roles at renowned international property consultancy Knight Frank, where she led campaigns for marquee luxury residences such as The Aman New York, Waldorf Astoria New York, The Royal Atlantis Dubai, and OWO Raffles London.A passionate storyteller and team builder, Menezes also serves as a Jury Member for the EFFIE and EMVIE Awards 2024, and is an adjunct faculty and Board of Studies member at MAHE (Manipal University). Her forward-thinking approach integrates digital transformation, employer branding, and content-driven engagement strategies.

Weber Shandwick, the earned-first global communications agency, has entered into a strategic partnership with ZENDATA Cybersecurity, a leading global cybersecurity firm, to deliver a fully integrated cyber crisis and resilience offering under Weber Advisory. The partnership combines deep expertise in cybersecurity and threat intelligence with industry-leading crisis ?+971 55 166 2557? and reputation management, offering clients a seamless solution to navigate today?ÇÖs complex risk landscape.This collaboration reflects a growing demand from boards, CEOs and communications leaders for a unified approach to cyber resilience, which addresses both the technical and reputational dimensions of modern crises. The Weber Shandwick?ÇôZENDATA Cybersecurity alliance will initially launch from regional hubs in London, Geneva and Dubai, with a view to serving clients across Europe, the Middle East and beyond.?Ç£This partnership is a powerful extension of Weber Advisory and a direct response to client needs,?Ç¥ said Alphonse Daudre-Vignier, Executive Vice President, Corporate, Weber Shandwick. ?Ç£Managing a cyber crisis has long required more than a technical fix; it?ÇÖs a test of leadership, trust and stakeholder confidence. By combining our strengths with ZENDATA Cybersecurity, we?ÇÖre giving clients the integrated capabilities they need to anticipate, manage and recover from digital threats with greater agility and authority.?Ç¥ZENDATA Cybersecurity brings cutting-edge cybersecurity services to the partnership, including proactive threat hunting, dark web monitoring, and rapid incident response. These technical capabilities will be integrated with Weber Advisory?ÇÖs proven crisis communications frameworks and strategic counsel.Steven Meyer and Isabelle Meyer, Co-CEOs of ZENDATA Cybersecurity, have noted a widespread and dangerous trend: "Companies consistently overestimate their readiness to face modern cyber threats. With this partnership, we?ÇÖre redefining what preparedness looks like. By fusing our cybersecurity expertise with Weber Shandwick?ÇÖs crisis communications leadership, we?ÇÖre helping organisations not just react, but respond with resilience and control.?Ç¥The offering will include joint cyber crisis simulations, scenario planning, real-time incident response and recovery support. The integrated solution builds on Weber Shandwick?ÇÖs recent launch of RADIUS ?Çô an operational AI-powered issues and crisis platform developed in collaboration with clients ?Çô now enhanced with ZENDATA Cybersecurity?ÇÖs cyber threat intelligence.

Mutant, a Singapore-headquartered strategic communications agency, has officially entered the Philippines market, unveiling its fifth regional office in Southeast Asia. This expansion comes at a time of rapid transformation in the local communications ecosystem, shaped by the rise of the creator economy, changing media habits, and an increasingly digital-native consumer base.The Manila launch signals a deeper regional push for Mutant, which is leaning into culturally attuned, impact-driven storytelling. "The Philippines is a vibrant, fast-evolving market with huge potential for brands to forge meaningful connections," said Joseph Barratt, CEO of Mutant. "In this landscape, smart, strategic, creative, and commercially meaningful communications are vital ?Çö and that?ÇÖs exactly what we aim to deliver."To lead its Philippine operations, Mutant has appointed industry veterans Dev Atinaja and Luckie Masbad as co-directors. Their combined expertise brings deep local insight at a time when traditional PR models are being challenged by new digital-first approaches.Atinaja, known for her work with major brands like Lazada, McDonald's, Epson, Nestl??, Bosch, adidas, and SM Supermalls, emphasized the shifting terrain. ?Ç£With the rise of the creator economy and new media behaviors, brands need to show up differently ?Çö with more strategy, boldness, and impact,?Ç¥ she said. ?Ç£Mutant?ÇÖs DNA is built around strategic creativity and real business outcomes, which is what we?ÇÖre bringing to the table for Filipino brands.?Ç¥Masbad, who brings a strong background in social, events, and ATL campaigns, echoed the importance of connecting authenticity with scale. ?Ç£Today, it?ÇÖs not just about visibility,?Ç¥ she noted. ?Ç£It?ÇÖs about creating moments that matter ?Çö campaigns that inspire loyalty and action while staying true to both local relevance and global brand objectives.?Ç¥Mutant?ÇÖs move comes as the Philippine PR industry evolves rapidly, with key trends for 2024-2025 including AI-driven content and sentiment analysis, hyper-personalized campaigns tailored to regional nuances, and growing demand for authentic, socially responsible storytelling. Brands are increasingly expected to go beyond awareness and forge real connections with their audiences.Launched in 2012 as a lean startup, Mutant has since scaled up to over 80 employees across Singapore, Malaysia, Indonesia, Thailand, and now the Philippines. Its diverse client portfolio spans technology, FMCG, finance, and lifestyle sectors. The Philippine expansion follows the agency?ÇÖs recent win of the Smartcom account in Indonesia, reinforcing its growing influence across Southeast Asia.

Progressive Communications, a Singapore-based public relations consultancy, and Active FZ LLC, UAE-based integrated marketing and communications agency, announced a strategic partnership to provide clients with seamless, integrated communications support across Asia-Pacific and the Middle East. The partnership combines Progressive?ÇÖs earned-first communications expertise in APAC with Active FZ LLC?ÇÖs deep regional presence and integrated marketing strength across the Middle East. Clients with regional hubs in Singapore or Dubai?Çöand ambitions to scale?Çöcan now access a unified, cross-border team offering brand positioning, media strategy, earned-first PR, and market-entry planning.The partnership will support globally minded brands with consistent, high-impact narratives and reputation strategies across key regional markets.?Ç£We?ÇÖre excited to join forces with Louay and the team at Active,?Ç¥ said Tarun Deo, Founder and Managing Director of Progressive Communications. ?Ç£They bring deep regional insight, strong media relationships, and a strategic mindset that perfectly complements our strengths communications planning and storytelling. Together, we offer a powerful, compelling proposition for brands ready to expand across borders.?Ç¥Progressive Communications is a dedicated, close-knit team of experienced senior consultants and energetic young talent. Combining decades of experience with a keen awareness of current trends, the agency blends vibrant creativity, rigorous analytics, and practical insight to help brands engage meaningfully with their stakeholders and stand out in today?ÇÖs crowded communications landscape. Backed by a global partner network, Progressive Communications has worked with clients including Zespri International, SAP Concur, and Swire Coca-Cola.Louay Al Sammarai, CEO and Founder of Active FC LLZ, added: ?Ç£This partnership gives our clients access to expert communications counsel across APAC through Progressive?ÇÖs network and capabilities. We look forward to unlocking new business opportunities together and delivering bold, impactful work that resonates in every market we serve.?Ç¥Founded in 2003, Active FZ LLC is a leading marketing and communications agency with more than two decades of experience across the Middle East. Known for its innovative, culturally attuned campaigns, the agency supports global and regional brands across public relations, influencer engagement, lead generation, digital marketing, content production, exhibition stand build and services and event management. Active FZ LLC extends its reach internationally through a network of affiliates and partners.This partnership brings together a team of seasoned communications professionals with deep local market knowledge and a shared ambition to deliver scalable, borderless solutions. Both firms will maintain their independent branding and legal identities while aligning on approach, quality, and execution to serve clients as one cohesive cross-regional team.

Award-winning PR and communications agency TishTash, along with the wider TishTash Group, has announced that Polly Williams, Managing Director, will be stepping away from her role after a transformative tenure spanning nearly a decade. Having served as Managing Director since 2019, Williams has played a pivotal role in shaping the agency?ÇÖs strategic growth and culture.Williams joined TishTash Communications in 2016 as Group Account Director, swiftly establishing herself as a key force behind the agency?ÇÖs evolution into a fully integrated communications powerhouse. Under her leadership, the agency expanded its offerings across PR, creative, events, content, social, and digital marketing?Çöushering in a new era for the business.Notable achievements during her time include:?Çó Growing the agency from a 10-person team to over 70 employees, achieving double-digit growth for five consecutive years.?Çó Spearheading the agency?ÇÖs expansion into the KSA and UK markets.?Çó Launching a cutting-edge ?ÇÿDirect to Consumer?ÇÖ division, including the launch of Raemona Magazine and the acquisition of the popular online community That Dubai Girl.?Çó Championing workplace innovation, with TishTash becoming accredited as a ?Ç£Great Place to Work?Ç¥ and introducing region-first policies around menopause, menstruation, and fertility leave.?Ç£Polly has been a key driving force behind our growth and success over the last 10 years, and in bringing my vision to life,?Ç¥ said Natasha Hatherall, Founder and CEO of TishTash Group. ?Ç£Her tenacity, determination and commitment have been invaluable to me and the agency as we moved from start-up to the large multi-disciplinary agency we are today. While we?ÇÖre all sad to see her go, we?ÇÖre incredibly proud of all she has accomplished and cannot wait to see what she goes on to achieve next.?Ç¥Reflecting on her departure, Williams said: ?Ç£Leading the growth of TishTash has been such a significant and rewarding part of my career. Scaling the business and building a high-performing, multi-disciplinary team of talented women has given me so much to be proud of. I will continue to be in awe of Natasha and TishTash as it goes on to enjoy future successes. As I move into my next chapter, I look forward to applying the experience, insight and momentum gained at TishTash to new opportunities and ventures.?Ç¥The agency has confirmed that Williams?ÇÖ role will not be replaced immediately. Instead, Senior Business Directors Scarlett Sykes and Katie Watson Grant will step into enhanced leadership roles in support of CEO Natasha Hatherall.Looking ahead, Hatherall and Williams will continue to collaborate on several new ventures?Çöincluding co-authoring a book that reflects their shared insights and experiences in the communications world.

In a recent industry development, Jayadevan P.K. (JPK) has been elevated to the position of Vice President ?Çô Communications at PeepalCo.A storyteller at heart, JPK brings over 15 years of experience spanning journalism, corporate communications, and leadership. Since joining PeepalCo, he has been instrumental in shaping the company?ÇÖs communications narrative, navigating industry complexities, and driving impactful engagement across stakeholders.Before PeepalCo, JPK co-founded the award-winning tech newsroom FactorDaily and established himself as a prominent voice in India?ÇÖs tech and startup ecosystem as a journalist and commentator. He is the author of a definitive book on Xiaomi, published by HarperCollins, and has written hundreds of stories covering technology, startups, and innovation in India. From chasing headlines in newsrooms to steering communications in the dynamic world of crypto and fintech, JPK?ÇÖs journey reflects adaptability, clarity of thought, and a deep commitment to authentic storytelling. His elevation is not just a career milestone, but a testament to the power of embracing change, building resilience, and leading with integrity in fast-evolving industries. JPK reflected on his journey of transition, growth, and reinvention marking his elevation through a LinkedIn post

Volkswagen India has awarded its press communication mandate to Ruder Finn India, one of the world's largest integrated global communications & creative agency. Reinforcing its commitment to creative and tech-first storytelling for its products and reputation building for the brand, Ruder Finn will work closely with Volkswagen India to highlight the brand?ÇÖs commitment to innovation, performance, sustainability, and future of mobility. Effective May 1, 2025, Ruder Finn will bring its full spectrum of capabilities ?Çö including strategic counsel and planning, corporate storytelling, media relations, and integrated campaign support ?Çö aimed at strengthening the brand?ÇÖs voice in the Indian market and advancing Volkswagen?ÇÖs business objectives across corporate and brand communications.  Commenting on the partnership, Gagan Mangal -Lead, Marketing Communications & Press, Volkswagen India, said, ?Ç£As we continue to evolve in a dynamic automotive and communications landscape, we are excited to onboard Ruder Finn as our communications partner. Their strategic thinking, integrated approach, and deep understanding of brand storytelling made them the right fit for our journey ahead.?Ç¥  Atul Sharma, CEO, Ruder Finn India & Head, Middle East, said: ?Ç£This mandate is a testament to our growing strength in integrated communications and corporate positioning across sectors. We look forward to leveraging our expertise to support Volkswagen India, an iconic brand that has shaped the automobile industry globally and in India. We are thrilled to partner with them at such a pivotal time in this category; our goal will be to create compelling storytelling that mirrors Volkswagen?ÇÖs legacy and its forward-looking journey, supporting their business ambitions.?Ç¥   Ruder Finn will operate as an extension of Volkswagen India?ÇÖs communications team to ensure consistent, insight-led messaging across earned and owned channels. 

Ruder Finn Atteline, the MENA arm of the global integrated communications consultancy Ruder Finn, has announced a significant expansion of its leadership team with four senior appointments. The move reinforces the agency?ÇÖs refreshed brand identity and supports its ambitious growth strategy across the Middle East and North Africa.The strategic hires include an Executive Vice President and three Account Directors, each bringing deep expertise in integrated communications across key sectors such as corporate, automotive, travel & tourism, and sports & entertainment.Commenting on the expansion, Sophie Simpson, Managing Director of Ruder Finn Atteline ?Çô MENA, said: "Our evolution as Ruder Finn Atteline isn?ÇÖt just about a new logo or name. It?ÇÖs about becoming an agency that reflects the region?ÇÖs changing needs ?Çö creatively fearless, strategically sharp, and deeply collaborative. These appointments are a clear signal of where we?ÇÖre headed, as we continue to push boundaries and raise the bar for communications in MENA."New AppointmentsRadhika Mehta joins as Executive Vice President of Growth & Operations, bringing nearly 20 years of global communications experience. Known for her ability to drive business growth through integrated brand strategies and compelling storytelling, Radhika will lead the expansion of the agency?ÇÖs MENA presence and strengthen its integrated communications capabilities.Srishti Soni steps in as Account Director for the Corporate Division, with nearly 15 years of experience spanning India and the MENA region. A seasoned consultant in reputation management and strategic advisory, Srishti has led award-winning campaigns in sectors such as real estate, healthcare, and tech, and will play a pivotal role in enhancing the agency?ÇÖs corporate communications practice.Shannon Hynes and Yara Nimer have been named Associate Account Directors for Ruder Finn Atteline?ÇÖs newly launched Sports & Entertainment Division.?Çó Shannon Hynes brings nearly a decade of experience in the industry, including leading Netflix MENA?ÇÖs publicity efforts. Her strength in creating culturally relevant narratives and executing high-profile campaigns will help shape the agency?ÇÖs new division.?Çó Yara Nimer, a MEPRA award-winner and one of Campaign?ÇÖs ?Ç£PR Faces to Watch,?Ç¥ offers a decade of experience in integrated communications. She has crafted purpose-driven campaigns for entertainment, tourism, and sport sectors, combining editorial instincts with performance-led strategies to drive brand resonance in the region.These leadership appointments mark a crucial phase in Ruder Finn Atteline?ÇÖs transformation journey, aligning with its newly unveiled visual identity and signaling a new era of growth and innovation.With an expanded leadership team and bolstered sectoral expertise, the agency is well-positioned to accelerate its growth, deepen its regional footprint, and deliver future-ready communications in line with its global ?Ç£What?ÇÖs Next?Ç¥ promise.

The Indus Entrepreneurs (TiE) Delhi-NCR has roped in Dharma Media Consultants as its strategic communications partner for the 14th edition of India Internet Day?Çöthe nation?ÇÖs premier summit for tech entrepreneurs. This collaboration will amplify the narrative for India Internet Day 2025, drive audience engagement, and shine a light on the innovators shaping India?ÇÖs digital future. Scheduled for 2nd May 2025 at The Leela Ambience, Gurugram, the summit will tap into the possibilities for India?ÇÖs growth story against the backdrop of its digital and entrepreneurial revolution. India?ÇÖs digital economy is booming?Çöprojected to contribute nearly one fifth of the national income by 2029-30. In 2022-23 alone, it accounted for 11.74% of the GDP and is expected to grow almost twice as fast as the overall economy. Building on this momentum, India Internet Day has emerged as a leading platform for the visionaries, entrepreneurs, investors, and policymakers shaping the digital economy. From sharing unicorn stories to showcasing AI-powered futures, each edition has reflected the pulse of India's internet and innovation landscape. This year?ÇÖs theme, ?Ç£Celebrating a Legacy, Investing in a Future?Ç¥, marks 25 years of TiE Delhi-NCR?ÇÖs impact and will spotlight the top 25 startups, investors, and changemakers leading India?ÇÖs next innovation wave. The partnership with Dharma Media Consultants will play a key role in framing the conversation around India?ÇÖs digital transformation and positioning the summit as a cornerstone of this unfolding story.Shutapa Paul, Founder, Dharma Media Consultants, emphasised how strategic communications can elevate the summit?ÇÖs presence, saying, ?Ç£At Dharma, we don?ÇÖt just communicate events?Çöwe build legacies. We are proud to partner with TiE Delhi-NCR on its landmark 14th edition of India Internet Day. From spotlighting the ?ÇÿSuper 25?ÇÖ to shaping bold conversations around India?ÇÖs tech trajectory, our focus is to ensure the world sits up and takes notice of what?ÇÖs unfolding at India Internet Day 2025.?Ç¥India Internet Day 2025 will be co-chaired by Akshay Chaturvedi, Founder and CEO, Leverage Edu; Apurva Chamaria, Global Head, VC and PE Startup Partnerships, Google; and Upasana Taku, Co-Founder, MobiKwik. An engaging line-up of speakers and sessions will include a keynote by Vijay Shekhar Sharma, Founder, One97 and Paytm; power panels featuring Shweta Rajpal Kohli, President and CEO, Startup Policy Forum; and a deep-dive investor discussion with Arpit Agarwal, Partner, Blume Ventures, and Sumit Sinha, Managing Partner and Co-Founder, Filter Capital India.Upasana Sharma, Executive Director, TiE Delhi-NCR, said, ?Ç£We are delighted to welcome Dharma Media as our PR partner for India Internet Day 2025. Their deep understanding of the media landscape and ability to craft compelling narratives will be instrumental in driving the visibility and impact of this year?ÇÖs event. We?ÇÖre excited to have their expertise amplify the energy and ambition that India Internet Day stands for.?Ç¥Dharma Media Consultants, with its expertise in strategic communications and deep understanding of the startup space, is well-placed to enhance the visibility of the event, draw in key voices from the ecosystem, and highlight India's growing influence as a global hub for technology and entrepreneurship.

After nearly 10 years in the region, Ruder Finn Atteline, formerly Atteline, strengthens its proposition as the MENA arm of Ruder Finn with local insight and global capabilities. With a fresh brand identity and newly designed logo combining Ruder Finn?ÇÖs 75 years of global expertise alongside Atteline?ÇÖs hallmark creativity and culture, the integrated communications agency is now gearing up to set a new pace for the decade ahead.Aligning with its global ?ÇÿWhat?ÇÖs Next?ÇÖ positioning ?Çô a commitment to always remaining one step ahead of industry trends and leading with a data-driven, digital-first, early-adopter mindset ?Çô Ruder Finn Atteline is now doubling down on enhancing client experiences and innovatively empowering employees.As part of this vision, Ruder Finn Atteline is preparing to launch its Content Hub, a first-of-its-kind platform for the region to prioritize authentic storytelling in an era increasingly dominated by AI-generated content. This move aligns with the ongoing expansion of its Digital Division, ensuring that both verticals work in tandem as integral components of the integrated communications ecosystem.The dual-headquartered agency in MENA is also bolstering its leadership team within its Consumer and Corporate Divisions, with three seniors having been made accordingly. These efforts are being made to support growth with unity, boost leadership abilities, and further broaden the agency?ÇÖs capabilities to meet the evolving demands of the market.Kathy Bloomgarden, CEO of Ruder Finn, commented: "As the communications landscape shifts amidst AI advancement and ongoing innovation, staying ahead means embracing change with bold thinking and innovative solutions. This is exactly what the integration of Atteline and Ruder Finn achieves. We have united a powerful combination of global expertise and regional creativity, positioning us to deliver next-generation strategies tailored for MENA. With a strong foundation in digital, data, and AI-driven storytelling, Ruder Finn Atteline is poised to help clients navigate what?ÇÖs next ?Çô not tomorrow, but today.?Ç¥Sophie Simpson, Managing Director of Ruder Finn Atteline ?Çô MENA, commented: ?Ç£Continually pioneering the future of communications for the past seventy-plus years, Ruder Finn has evolved into one of the world?ÇÖs largest independent agencies today. As Ruder Finn Atteline, we maintain the core elements ?Çô creativity and culture ?Çô that have brought us success for almost a decade, whilst offering the global expertise and know-how of Ruder Finn. This evolution uniquely positions us as a center of thinking for growth to build an agency of the future; one where data-driven insights, creativity, and technology-driven strategies lead the way.?Ç¥Leveraging Ruder Finn?ÇÖs global tech capabilities, namely its Tech Lab, Ruder Finn Atteline is integrating advanced solutions to boost both internal operations and external offerings. In addition to introducing new divisions, and bolstering existing ones, the agency is also strengthening its Sonar and Crisis Communications offerings, recognized as among the agency?ÇÖs most impactful services. Building on this strong foundation, the agency is expanding its expertise into the Sports & Entertainment and Automotive & Travel & Tourism sectors. With this strategic evolution, Ruder Finn Atteline is equipped to set new regional benchmarks in the years ahead while further establishing itself as a pioneer for integrated communications in MENA.

APRW Pte Ltd (APRW), one of Singapore?ÇÖs leading independent integrated communications agencies, continues to strengthen its extensive portfolio with a series of notable new business wins. APRW welcomes Singapore River One and JDE Peet?ÇÖs as part of its repertoire of consumer clients while continuing its ongoing relationship with Luckin Coffee Singapore. The agency has also been appointed by Concord New Energy Group and the Ministry of Social and Family Development for its rehabilitation and protection matters. These recent appointments reflect the agency?ÇÖs continued growth and reputation for delivering tailored, strategic communications solutions that address the distinct goals of every client. APRW Re-appointed for Singapore River Festival 2025Among APRW?ÇÖs latest appointments is the Singapore River Festival 2025 (SRF2025), organised by Singapore River One (SRO) ?Çö the Place Management organisation for the Singapore River precinct and Singapore?ÇÖs first Business Improvement District. Singapore River Festival is SRO?ÇÖs flagship event that celebrates the river?ÇÖs legacy while embracing the bold possibilities ahead. APRW is proud to have been re-appointed as the PR agency for SRF, following its successful partnership in 2022. The agency looks forward to developing a cohesive public relations strategy that highlights both the river?ÇÖs historic significance and the vibrant future of this iconic precinct. Elevating Consumer Brands: APRW Drives PR Efforts for JDE Peet?ÇÖsAPRW is also proud to partner with JDE Peet?ÇÖs, spearheading public relations efforts in Singapore for two of its leading coffee brands ?Çô OldTown White Coffee and L?ÇÖOR. APRW will raise awareness for both brands?ÇÖ latest product launches while driving engagement with local media and influencers. For OldTown White Coffee, Malaysia?ÇÖs pioneer in white coffee and Singapore?ÇÖs No.1 Instant White Coffee brand, APRW is supporting the launch of the OldTown Coconut Flavoured White Coffee. This new variant combines the brand?ÇÖs signature smooth, aromatic blend with the tropical richness of real coconut milk, offering a refreshing twist on a familiar classic. APRW is also leading the communication efforts for L?ÇÖOR in the debut of its Passione Rossa Coffee Collection ?Çô a premium line of coffee capsules that showcases refined craftsmanship inspired by Italian-style roasting. ?Ç£We are thrilled to be working with JDE Peet?ÇÖs on two distinct and dynamic brands,?Ç¥ said Julie Chiang, Director of APRW. ?Ç£OldTown White Coffee and L?ÇÖOR each carry their own unique stories and heritage, and we look forward to bringing these to life through strategic storytelling and meaningful brand experiences.?Ç¥ In addition, APRW continues to deepen its partnership with Luckin Coffee Singapore on a retainer basis, supporting new launches and collaborations that have successfully driven brand excitement and media visibility. APRW Partners with MSF to Support Rehabilitation and Protection AwarenessAPRW has also been appointed by the Ministry of Social and Family Development (MSF) to provide public relations services for their rehabilitation and protection matters. Under this appointment, APRW will support all public relations efforts to improve understanding of MSF?ÇÖs rehabilitation and protection work, drive awareness that a whole-of-society effort is needed to help detect and stop domestic violence and abuse towards children, spouses and elderly, as well as raise awareness of support channels like the National Anti-Violence and Sexual Harassment Helpline and hand signal for child abuse. APRW to Position Concord New Energy as Global Sustainability LeaderConcord New Energy Group (CNE), a leading global leader in renewable energy development and operations, has appointed APRW as its PR agency. Headquartered in Singapore and listed on the Hong Kong Stock Exchange, CNE is committed to advancing the globalisation of the sustainable energy industry and delivering sustainable benefits to impact future generations. The company has a strong international presence and is currently operating in more than 20 countries across the Americas, Europe, Asia, and Africa. APRW will work closely with CNE in raising awareness and position the company as a recognised global leader in the energy sector that is headquartered in Singapore.

Volkswagen India has announced the promotion of Bishwajeet Samal as its new Head of Marketing & PR. A seasoned marketing professional with over 21 years of experience, Samal has been a key contributor to Volkswagen?ÇÖs marketing success, driving brand strategy, consumer engagement, and business growth.A classically trained marketer, Samal has a deep understanding of brand and business objectives, effectively leveraging new-age platforms, technology, and digital marketing strategies. His ability to balance commercial value realization with strategic brand positioning has played a pivotal role in Volkswagen India's market presence.Beyond his corporate expertise, Samal is an active industry thought leader, frequently shaping discussions around key marketing trends. His leadership style emphasizes team empowerment, creativity, and innovation, fostering a strong and motivated marketing team. Prior to joining Volkswagen India, he has held key roles across the media, advertising, and telecom sectors, further solidifying his expertise in the field.In his new role, Samal will spearhead Volkswagen India?ÇÖs marketing and PR strategies, further strengthening the brand?ÇÖs positioning and engagement with consumers.

Access Partnership (AP) has acquired Asia Group Advisors (AGA), positioning the combined entity as Asia?ÇÖs preeminent public policy consultancy. Amid growing geopolitical complexities and shifting trade dynamics, the merger will deliver enhanced capabilities for clients seeking market access, policy insights and advocacy support in the region.With this acquisition, Access Partnership adds AGA?ÇÖs team of over 40 policy experts in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam to its capabilities.AGA?ÇÖs clientele comprising public, private and non-profit entities, engage in technology, biopharma, financial services, sustainability, and natural resources, will now benefit from Access Partnership?ÇÖs global reach, gaining access to support of equal depth in all regions of the world. The AGA staff will operate under the name ?ÇÿAsia Group Advisors, an AccessPartnership company?ÇÖ until further notice.?Ç£This acquisition equips us to provide market access in the fastest-growing and most innovative places in ways that also benefit local consumers,?Ç¥ said Gregory Francis, CEO of Access Partnership. ?Ç£Adam Schwarz and his team have built a reputation for delivering strategic insights and significant client impact, perfectly complementing our clients?ÇÖ evolving needs. Together we aim to foster equitable access to innovation across the region.?Ç¥Adam Schwarz, CEO of Asia Group Advisors, echoed the sentiment: ?Ç£Access Partnership?ÇÖs global reach opens exciting opportunities for AGA and our clients. Many of our clients operate beyond Asia?ÇÖs borders; with Access Partnership?ÇÖs strong presence in Europe and the U.S., we can now offer strategic global access alongside policy advocacy, economic impactanalysis and public sector advisory.?Ç¥The acquisition comes at a pivotal time for Southeast Asia, a region poised for transformative growth driven by rapid technological adoption, increased trade diversification, and a burgeoning consumer market. With ASEAN expected to add 140 million new consumers by 2030, and the regional digital economy projected to triple in size, Access Partnership and Asia Group Advisors are uniquely positioned to help businesses capitalize on these opportunities. By combining AGA?ÇÖs in-country resources and expertise with Access Partnerships global reach, the partnership offers unparalleled support for navigating the complexities of one of the world?ÇÖs most dynamic markets.(L-R): Greg Francis, CEO of Access Partnership, Adam Schwarz, Founder and CEO of Asia Group Advisors)

The way people seek healthcare information has changed dramatically in the last decade. With over 825 million internet users in India and a penetration rate of 60%, social media and search engines have become primary sources of health-related information. A study on internet-based health-seeking behaviour found that 83 percent of younger audiences go to Google and YouTube to look up symptoms and medical conditions[1]. This shift reflects a broader trend?Çöpatients are no longer passive healthcare recipients; they actively search for health solutions, second opinions, and treatment options before visiting a doctor. Google search data also shows an upward trend in searches for various health-related terms ranging from chronic to acute conditions, such as ?Çÿdiabetes symptoms?ÇÖ, ?Çÿheart attack signs,?ÇÖ and ?Çÿbest pain relief?ÇÖ, etc, year over year. On average, some of these lifestyle conditions have crossed 10-15 Lakh monthly searches from India alone. Acute conditions, too, have seen massive spikes in search volumes. Close observations of these trends in seasonal conditions can give a lot of insights to marketers.So while the world is going ?ÇÿDigital?ÇÖ, many pharma and healthcare brands remain hesitant to leverage social media, often due to regulatory concerns. There is a major clash of mindset, as the attitude of social media is ?Çÿinstant gratification?ÇÖ, whereas the industry has a traditional outlook. While there are more ?Çÿdon?ÇÖts?ÇÖ than ?Çÿdo?ÇÖs?ÇÖ, at the end of the day ignoring these platforms means losing an opportunity to educate, engage, and build trust with both stakeholders ?Çô the patients and the doctors.  The Patient Engagement Gap?Çöand Pharma?ÇÖs Opportunity With the rise of digital health searches, misinformation and self-diagnosis have also increased. Nearly 35% of users self-diagnose after surfing the internet, and 20% self-medicate, often without consulting a professional. To add to this, there are OTC & alternative therapy advertisers who claim to treat multiple lifestyle conditions. This leads to a lot of confusion and practicing medical specialists & genuine product makers have a threat. This presents a critical gap that healthcare brands can address through patient-centric engagement. There are multiple ways by which Pharmaceutical and Healthcare players can make a difference. With strong domain expertise, Pharmaceutical and Healthcare companies have been disseminating information through patient education leaflets, posters, etc., inside doctors?ÇÖ clinics, OPDs, etc., for years. Now, with digital media available, it opens newer channels and platforms to take the messaging to a larger consumer audience and well within the regulatory framework.1. Educational Websites?ÇöMapping the patient journey and drawing insights from it in a particular therapy can equip marketers to identify the gaps well. Based on these gaps, if the website journey is built, it can have tremendous value both to HCPs and patients. It can provide accurate, easy-to-understand information, counter misleading content, and, over time, serve as a credible, go-to source for patient education.2. Social Media Communities ?Çô With a gigantic number of Social Media users including Facebook, Instagram & YouTube, there is a tremendous opportunity to engage patients with value-added content. Understanding the specific TG, marketers can create unique content ranging from long format videos, short reels, carousels etc. Moreover, with the younger audience preferring Instagram as compared to the older ones on Facebook, there is a unique opportunity to specifically target them. Creating bite-sized explainer videos on Instagram, LinkedIn and YouTube can make complex medical topics more accessible. 3. Influencers: Partnering with trusted influencers in the healthcare and wellness space can help bridge the gap between patients and accurate medical information. Influencers with a strong following can create authentic, relatable content that educates a larger audience and highlights the importance of seeking professional advice for health concerns. Their personal touch can drive engagement and develop deeper connections with patients, making health education more approachable.4. Chatbots & AI-Driven Tools ?Çô With advancements in generative AI and tools like DeepSeek and Metaverse healthcare applications, brands can now offer personalized health information. Virtual Reality (VR) can also be used for patient education and treatment simulations. 5. Health PR - Health PR is an aspect of communication that deals with education and awareness of health conditions, new treatments, and devices. Through authentic third parties and campaigns using appropriate media, one can reach the right audience and make the right impact.The Doctor Engagement Gap?Çöand Pharma?ÇÖs Opportunity Engaging Doctors: The Omnichannel Approach with Key Opinion Leaders Doctors and Key Opinion Leaders (KOLs) increasingly use social media for knowledge-sharing and peer engagement. Platforms like LinkedIn and X provide a space for medical discussions, case studies, and emerging research. Exclusive Social communities for doctors are also getting increased traction & engagement, especially from the younger breed. However, there is still a need gap?Çöhealthcare professionals seek on-demand, reliable, and concise medical content. Pharma brands can step in as learning partners, offering: ?Çó Expert-driven content ?Çô Short medical explainer videos, articles on new drug developments, clinical trial updates, and treatment protocols. ?Çó Webinars and live Q&A Sessions?ÇöWe Host discussions with top specialists in fields like oncology, cardiology, and diabetes management and then publish the learnings to a larger audience.?Çó Medical Podcast Collaborations ?Çô Featuring experts discussing trends in healthcare innovations, policy changes, and patient management strategies. The healthcare industry can no longer afford to stay silent on digital platforms. Patients and doctors are already there, seeking guidance, engaging in various social media communities, and accurate information. It?ÇÖs time for healthcare brands to: ??        Shift from product promotion to patient education. ??        Embrace omnichannel engagement?Çösocial media, AI, influencers, and VR. ??        Become trusted partners in healthcare conversations. Ignoring social media is no longer a regulatory safeguard; it?ÇÖs a missed opportunity. By engaging ethically and strategically, pharma and healthcare brands can play a crucial role in shaping the future of digital healthcare.

BLJ Worldwide, a Doha-based PR and strategic communications agency, has announced a new leadership structure following the resignation of Justin Kerr-Stevens as CEO. This restructuring sees Iman Asante, formerly General Manager, elevated to Acting Managing Director, and Hadia Saraya promoted to Acting General Manager.Iman Asante brings over 17 years of international communications experience, spanning Europe, Bermuda, and the Middle East. Notably, she has led BLJ's Finance and Investments practice and was recently elected to the MEPRA Strategy Board. Her contributions to the industry have also earned her recognition in the PRWeek Middle East Power Book for the past two years.Hadia Saraya, a nine-year veteran at BLJ, has more than 15 years of corporate communications experience. She leads the agency's Foundations & Education practice, drawing from previous roles at PepsiCo Egypt and Qatar-based consultancy TripleTwo. Her expertise1 encompasses diverse sectors, including FMCGs, sports, education, community development, and technology.This leadership reshuffle follows the departure of Justin Kerr-Stevens, who significantly expanded BLJ's client portfolio across Qatar's private, governmental, and semi-governmental sectors during his tenure.BLJ Worldwide, known for its award-winning campaigns and advisory services to major Qatari institutions, remains headquartered in Doha, serving clients across finance, education, sports, culture, and technology.

Varsha Chainani has resigned from her role as Senior Vice President and Group Head of Corporate Communications and Brand at Vedanta. She had been with the company since September last year.With a career spanning over three decades in strategic communications, Chainani has held leadership positions at Adani Group, Mahindra Group, Abbott, IBM, and the Taj Group.Announcing her departure on social media, she shared, "I?ÇÖm stepping into a new chapter?Çöone that allows me to explore fresh opportunities, expand my horizons, and align my professional journey with my passions and values."?

PR professionals often advise clients on the importance of diversity, equity, and inclusion (DEI). We build campaigns that highlight different perspectives and encourage brands to reflect the world around them. But as expectations for businesses to act responsibly grow, PR itself needs to follow the same advice. After all, diversity is way more than merely representation, but a culture that actually drives performance, innovation, and long-term success.In fact, companies that prioritize DEI see tangible benefits. McKinsey reports that firms in the top quartile for racial and ethnic diversity are 35% more likely to outperform financially. A BCG study found that organizations with diverse management teams generate 19% higher revenue through innovation. These figures reinforce what we already know: different perspectives lead to better decisions and stronger outcomes. Yet, many PR agencies still struggle to reflect this reality within their own teams.Building InclusionHiring diverse talent is an important step, but without an inclusive environment, retention becomes a challenge. Diversity must extend beyond hiring practices to daily operations, leadership structures, and workplace culture. Employees need equal opportunities to grow, and organizations must ensure that diverse voices are heard, not just seen. Without this, diverse hires will not stay for long.DEI is also broader than race and gender. It includes factors like age, socio-economic background, religion, mental health, and disabilities. When companies embrace a more comprehensive view of diversity, they create workplaces where employees feel valued and supported. Research suggests that organizations prioritizing DEI can reduce attrition by up to 50%, as employees are more likely to stay where they feel respected and empowered.Beyond internal benefits, a diverse PR team enhances the work we do for clients. Representation within PR agencies directly impacts the messages we craft and the audiences we reach. A diverse team is more attuned to cultural nuances and potential blind spots, reducing the risk of campaigns that feel tone-deaf or exclusionary. When PR teams reflect the diversity of the world, they can create campaigns that resonate more authentically with a wider audience.Action Over WordsPR thrives on authenticity, and DEI efforts must be more than a checkbox exercise. Companies should focus on real action rather than performative statements. One way to do this is by giving employees from underrepresented backgrounds a platform to share their experiences and insights. When employees become brand ambassadors, they offer a genuine representation of a company's culture and values.At the same time, organizations should be mindful of how they present DEI efforts. If initiatives feel forced or disconnected from company culture, they risk alienating both employees and audiences. The goal should be to integrate DEI into everyday business operations, ensuring it is a natural part of how the organization functions rather than a separate initiative.Investment in DEI should also be reflected in career growth opportunities. Too often, diverse hires remain in junior roles while leadership lacks representation. Companies should actively mentor and sponsor employees from different backgrounds, ensuring they have a pathway to leadership positions. This is where real equity comes into play?Çöcreating a workplace where advancement is based on talent and contribution rather than background or bias.The Road AheadThe PR industry has a responsibility to set an example. By embedding DEI into hiring, leadership development, and workplace culture, agencies can create stronger, more resilient teams. This is not about meeting expectations?Çöit is about driving better business outcomes and shaping a more inclusive future for the industry. The real measure of progress will be whether diverse voices are truly valued, empowered, and given the space to lead.As the industry moves forward, there will be challenges. Meaningful change takes time and commitment, and progress will not always be linear. But the impact of getting this right - on company culture, employee satisfaction, and business success - makes the effort worthwhile. PR shapes public perception. If we want to create a more inclusive world, we have to start by making our own industry an example of the change we advocate for.

Global advisory and advocacy firm APCO has unveiled a new leadership structure for its Middle East and North Africa (MENA) operations, setting the stage for further growth in 2025 and beyond. Samer El Hachem, currently serving as chief operating officer for the region, will now take on the role of deputy president for MENA, where he will drive the region?ÇÖs development as a key growth engine for the company.Supporting El Hachem in this transition, Muhannad Al Badri has been promoted to managing director, Public Sector?ÇöUAE, while Mohamed Bahaa will serve as managing director, Private Sector?ÇöMENA, alongside his role in APCO?ÇÖs global public affairs leadership team. Additionally, Yomna Kamel, PhD, has joined the firm to lead APCO?ÇÖs government advisory center, bringing over two decades of experience in advising UAE-based government entities on their communication strategies.To lead APCO?ÇÖs expansion in Saudi Arabia, Andrew Bone has been appointed managing director of the company?ÇÖs operations in the Kingdom. Bone, who has more than 30 years of experience in communications and crisis management, has worked extensively with Saudi ministries on Vision 2030 projects. He will be joined by Hala Hayek, former director at APCO, who will co-lead operations as deputy managing director of the Riyadh office.Meanwhile, Imad Lahad, former managing director of the Dubai office, now leads APCO?ÇÖs global AI business solutions team. This division is focused on advancing Margy, an adaptive intelligence platform that leverages APCO?ÇÖs collective expertise to provide enhanced insights for clients.Commenting on the leadership changes, Mamoon Sbeih, President, MENA, said:"For nearly two decades, APCO has built a legacy of advisory, advocacy, and impact across MENA. As we enter a new phase of growth, seamless integration across our markets is key to strengthening our capabilities and delivering even greater value. I?ÇÖm proud to announce Samer as deputy president. His leadership will enhance our MENA offering and deepen our regional practices, ensuring APCO continues to lead and thrive."Samer El Hachem added: "I?ÇÖm honored to step into the role of deputy president at APCO in MENA during this exciting time. Our region is evolving rapidly, and we are committed to expanding our offering, strengthening our market-leading practices, and driving impactful solutions for our clients. Together, we will build on APCO?ÇÖs strong foundation, unlock new opportunities, and shape the future of advisory and advocacy in MENA."CEO Brad Staples emphasized the company?ÇÖs vision for sustainable growth in the region:"As we continue to expand our footprint in the MENA region, our vision is to drive sustainable growth by leveraging our deep understanding of local markets and aligning our strategic initiatives across all offices. This new leadership structure will enable us to harness the collective expertise of our teams, ensuring seamless integration and collaboration. We are well-positioned to deliver innovative solutions and unparalleled value to our clients, further solidifying APCO?ÇÖs position as a trusted advisor in the region."Andrew Bone, newly appointed managing director for Saudi Arabia, highlighted the importance of the Kingdom: "As the G20?ÇÖs fastest-growing economy and an increasingly influential player on the global stage, Saudi Arabia presents one of the most important markets for APCO. I?ÇÖm very pleased to navigate these seismic shifts alongside Hala, a powerhouse in her own right. We are working closely with our public and private sector partners in the Kingdom to help harness the opportunities created by Saudi Vision 2030."New Appointments in Key Growth AreasAPCO also announced several new leadership appointments to strengthen its specialized practices in MENA:?Çó Christophe Guibeleguiet, former partner and global Business & Society lead at Brunswick Group, will lead APCO?ÇÖs Climate & Sustainability practice in MENA, supporting clients with their ESG strategies and climate commitments in line with national and global agendas.?Çó Fr??d??ric Cornet has been appointed to lead APCO?ÇÖs new MENA capital markets arm, created following the acquisition of financial communications firm Camarco. Cornet, formerly managing partner and head of Capital Markets, MENA at Instinctif Partners, specializes in investor relations strategies and financial communications for public companies.?Çó Geoffrey Pelham-Lane, chair of APCO in the UK and CEO of Camarco, noted:"The recent surge in IPOs in MENA, driven by strong investor confidence, continues to buck global trends. With Camarco expanding to the region, spearheaded by Fr??d??ric, we are positioned to support issuers on all the region?ÇÖs bourses."Expanding Sector Specialties in MENATo better serve its clients, APCO is introducing new sector specialties across MENA. The newly structured practices and sector leads include:?Çó Public Policy & Government Affairs ?Çô Led by Mohamed Bahaa?Çó Internal Communications, Change Management & Transformation ?Çô Led by Tim Walmsley?Çó Crisis & Risk Management ?Çô Led by Nicolas Labuschagne?Çó Creative & Brand Strategy ?Çô Led by Mohammad Kamal?Çó Family Office ?Çô Led by Jolyon KimbleAdditionally, key industry sectors will be overseen by specialized leaders:?Çó Arts & Culture ?Çô Siwar Bandar?Çó Tourism ?Çô Sofia Santos?Çó Health ?Çô Co-led by Sanaya Pavri, Jumana Nabulsi, and Ramla Ben Ammar?Çó Defense & Technology ?Çô Co-led by Mathilda Saad and Ramy Reda?Çó Food & Beverage ?Çô Anshu Gupta?Çó Technology ?Çô Co-led by Sarah Raafat, Benjamin Leakey, and Thamer Alharbi?Çó Financial Services ?Çô Co-led by Amir Matar and Robert KopitschWith this newly structured leadership team and sector-focused approach, APCO is poised to drive further growth and innovation across the MENA region.

Seven Media, Dubai-based PR and communications agency, has announced a strategic partnership with Joe Lewis Company (JLC), a world-class event production and management powerhouse. The collaboration brings together Seven?ÇÖs expertise in communications, strategy, creative, and content creation with JLC?ÇÖs unrivalled ability to deliver high-impact live experiences. The partnership follows a year of successful collaborations, including a major activation around the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and sets the stage for both companies to expand their reach and impact in the UAE and Saudi Arabia. By combining Seven Media?ÇÖs ability to craft compelling brand narratives with JLC?ÇÖs expertise in executing spectacular events, the two companies will offer a seamless, end-to-end solution for brands looking to create unforgettable experiences. Joe Lewis Company has a track record of delivering some of the most high-profile live events and experiences globally, from leading multiple Super Bowl experiences and brand activations and Special Olympic ceremonies and competitions to major entertainment productions and brand activations for Fortune 500 companies. Its work has set the standard for innovation and execution in live entertainment and access to Hollywood and the sports worlds brightest stars Seven Media, meanwhile, has cemented its position as the most forward-thinking PR and communications agency in the Middle East, working with government entities, global brands, and leading organisations to shape narratives and create impact. Seven?ÇÖs expertise spans strategic PR, social media, video production, and content creation, with a focus on delivering high-stakes, high-impact campaigns. Gregg Fray, Owner of Seven Media, said: ?Ç£Seven Media has always been about pushing boundaries in how clients connect with audiences. Partnering with Joe Lewis Company takes this to another level. Its well-deserved reputation for delivering some of the biggest and most complex events in the world speaks for itself, and together, we can offer something truly unique in the UAE and Saudi Arabia, combining powerful storytelling with flawless execution on the ground.?Ç¥ Joe Lewis, Founder of Joe Lewis Company, added: ?Ç£We?ÇÖve built a reputation for producing some of the most spectacular events globally, and our work with Seven Media over the past year has proven how powerful our collaboration can be. Whether it?ÇÖs global sporting events, major brand activations, or entertainment spectacles, we pride ourselves on delivering world-class experiences. This partnership allows us to bring that expertise to the UAE and Saudi Arabian markets in an even bigger way, providing brands with a truly integrated approach. The partnership will focus on delivering large-scale events, brand activations, and content-led experiences, leveraging the teams?ÇÖ deep local knowledge and world-class execution capabilities.?Ç¥

Global independent marketing and communications firm FINN Partners has acquired RICE Communications (RICE), a 60-strong, Singapore-based, strategic communications and public relations consultancy, with expertise in travel, technology, corporate and consumer public relations across the Asia-Pacific region. Bolstering FINN?ÇÖs sizable existing presence in Singapore, the addition of RICE will amount to nearly 100 total employees in that market, making FINN one of the largest PR firms in Singapore, and establishing its Singapore office as one of the five largest offices among its 34 offices around the world. The move also adds new FINN offices in Thailand and Myanmar, in addition to building on the firm?ÇÖs presence in Hong Kong and reinitiating the firm?ÇÖs presence in the Philippines, ensuring FINN can offer support to clients across all key Southeast Asian markets. The firm will be known as ?Ç£RICE, A FINN Partners Company.?Ç¥ James Brasher, RICE Managing Partner, joins FINN as managing partner and lead for the agency?ÇÖs combined Singapore office.RICE becomes part of the FINN APAC region, overseen by Howard Solomon, founding managing partner, who also leads FINN efforts on the West Coast of the US. In his new role, Brasher will grow the firm?ÇÖs reputation as a communications and public relations powerhouse in Asia Pacific. He will also become a member of the APAC leadership team, working closely with regional leaders in Greater China, India, and Malaysia. As part of this transition, Naeema Ismail takes on a new regional role in Strategic Business Development & Crisis Communications, Asia Pacific. She will focus on expanding new business opportunities across key sectors. In addition, she will drive crisis communications advisory across the region. Naeema will also lead the development of structured crisis training services, alongside media and presentation coaching, to further enhance FINN?ÇÖs client offerings and regional expertise.There are no staff redundancies.Founded in 2009 by Sonya Madeira, RICE has earned a strong reputation as a true pan-regional voice of authority on strategic communications, with deep roots across APAC. RICE has been recognized for its all-round excellence, winning numerous Agency/Consultancy of the Year awards in its market as well as multiple awards for being a Best Place to Work by the communication industry?ÇÖs highest bodies, including the ICCO, IPRS, PRovoke Media, PRCA and PRWeek Asia. The firm?ÇÖs diverse portfolio of current clients include: Audi, B&O, Exabeam, FICO, Klook, UiPath and WWF.?Ç£From the beginning, my vision for FINN Partners has been to create a world-class agency with unmatched depth of sector expertise and integrated services to benefit clients wherever they are in the world,?Ç¥ said Peter Finn, FINN CEO and founding partner. ?Ç£We have made great progress transforming from a leading US agency to a true global player. We established London as our European headquarters, expanding our expertise in consumer, tech, health, travel and financial services to the EMEA market. Recognizing the increasing importance of Asia as one of the fastest-growing economic zones globally, we expanded into the region several years later with Singapore as our Asia headquarters, offering deep expertise in B2B and tech, followed by the addition of integrated travel and lifestyle agency CatchOn, with offices in Hong Kong, Shanghai and Beijing. We also bolstered our global health expertise and integrated marketing capabilities with the addition of SPAG in India. The acquisition of RICE builds on our collaborative approach to growth. Given our expansive footprint, unrivaled depth and breadth of sector expertise, and flexible ONE FINN model, FINN is best positioned to be the go-to agency for clients in need of integrated marketing and communications services.?Ç¥Joining FINN Partners enables RICE to deepen its capabilities and sector expertise to help clients navigate today?ÇÖs complex business environment and fuel growth. Said James Brasher, ?Ç£Our vision is underpinned by our commitment towards stewardship ?Çô to take care of the team, clients, and the community so we can look after the future. As part of FINN Partners, our momentum will be greatly accelerated, especially since the businesses and, importantly, values and culture are so closely aligned. This partnership enables our team and clients to tap on FINN?ÇÖs capabilities, expertise, resources and network ?Çô just as we complement theirs with our deep roots, diversity of perspectives and capabilities across Asia Pacific.?Ç¥FINN?ÇÖs APAC region has grown significantly, accounting for approximately 7.5% of the firm?ÇÖs global revenues. With the addition of RICE, FINN APAC will grow to a staff of nearly 250 people and USD $15 million in revenues.Howard Solomon, founding managing partner and APAC Lead, said: ?Ç£After spending time with James and his team, we knew that they were a perfect fit for FINN Partners. They are passionate about the work they do for their clients, their expertise complements and strengthens our vertical expertise, and they believe in the value of collaboration as a key to their success.?Ç¥

Amitabh Dewan has recently joined Policybazaar for Business (PBFB), the corporate arm of one of India?ÇÖs largest insurance marketplaces, to oversee its large corporate risk business. With over two decades of experience, Dewan will chalk out growth strategies and business expansion plans for Policybazaar For Business.Dewan has previously worked with renowned brands like Howden, Mahindra Insurance Brokers, WTW and Aon. He brings immense experience and expertise in the field of General Insurance, risk engineering & loss prevention. Amitabh has worked on complex and large risks in India including pharma, FMCG, manufacturing, energy, renewable Energy and Construction Projects. Having worked with various global carriers and insurers / reinsurers across the US, Europe, Australia and MENA regions, he has structured multiple large deals requiring capacity requirements from International markets.Sajja Praveen Chowdary, Head, Policybazaar For Business, shared, ?Ç£Amitabh?ÇÖs extensive experience will be key in executing our vision to build a customer-first, trusted corporate insurance business. We are excited to have him aboard to tackle large-scale challenges and drive innovative solutions in India?ÇÖs corporate insurance landscape.?Ç¥Sharing his thoughts on this new role, Amitabh said, ?Ç£I?ÇÖm truly delighted to join Policybazaar For Business at a pivotal time when the company is set to scale its corporate insurance offerings and deliver targeted solutions that address the evolving needs of enterprises in the country.?Ç¥?

Amidst all this noise of brands seeking attention, a new truth (not really) is universally accepted: impact communication is not a market segment anymore; it is the backbone of marketing today. Being a communication leader in the impact sector, I have seen how purpose-driven storytelling changes brand perception, creates trust, inspires loyalty, and manifests change. This is not a passing trend but a movement that reshapes the interaction of business with the world. The Rise of Conscious ConsumersToday's consumers may be the most informed, connected, and purposeful cohort of buying power yet. A survey conducted in 2024 reveals that 78% of U.S. shoppers considered a sustainable lifestyle important, and more than 60% were willing to pay a premium for products with sustainable packaging. Further studies estimate that about 44% of global consumers are "purpose-driven," thus making the communication of a sense of purpose imperative for brands. These consumers want to see brands back up their intentions with actions. They demand authenticity, transparency, and measurable impact. And since the consumers are no longer accepting superficial CSR campaigns or a hastily appended sustainability tagline, they have begun firing questions at brands: What do you stand for? How are you making a difference? And brands that can't answer these questions credibly will be quickly dismissed.Impact communication: A paradigm shiftImpact communication offers an opportunity to tell why marketing really matters in the new era. Impact communication speaks about how actions of a brand get converted into positive changes-environmental stewardship, community investment, or systemic transformation. What differentiates impact communications is that it is not storytelling for the sake of it; rather, it is based on accountability, measurable results, and commitment to durable change. The marketing world has always thrived on emotional connection, and impact communications occur when this emotional connection is related to some form of mobilization toward an action. The relationship changes from being transactional to being relatable. When brands draw attention to their actions and demonstrate the difference their initiatives have made?Çöthrough initiatives such as trees planted, lives touched, or ceilings brought down on emissions-they earn the trust and leave an impression where it counts.The Business Case for Impact CommunicationMany skeptics believe that prioritizing purpose undermines profit. However, this couldn't be more inaccurate. The Kantar Purpose 2020 study, which surveyed over 20,000 global consumers and conducted interviews with 100 leading brands, revealed that companies viewed as having a strong positive impact, or those recognized for their purpose, saw a growth rate of 175% over 12 years. In contrast, brands considered to have low or medium purpose only grew by 70% to 86%. Additionally, purpose-driven brands resonate more deeply with consumers' functional and emotional needs than their counterparts, resulting in greater brand loyalty and enhanced business performance. Moreover, effective impact communication attracts top talent, sparks innovation, and builds resilience. Just like consumers, employees prefer to work for organizations that align with their values. A compelling story of positive impact serves as one of the most effective recruitment and retention tools in today?ÇÖs competitive job landscape. To succeed in the era of impact communication, brands must broaden their mission beyond mere profit. They need to discover their ?Ç£why?Ç¥ and ensure it is authentic and actionable. Furthermore, consumers are eager to learn everything about a brand?ÇÖs journey?Çöits successes, failures, and future plans. Therefore, fostering transparency is essential for building trust. Data has always been, and continues to be, a brand?ÇÖs strongest ally. Brands should highlight the real-world impact of their efforts and let the numbers speak for themselves. Most importantly, brands need to cultivate communities of like-minded individuals who believe in their mission and are eager to support it. Ideas for Impact Communication.But what if, instead, we pushed the envelope even more? The phrase "offset the negative" is something we?Çösustainability communicators?Çöshould refuse to accept too easily, thus compelling ourselves to create cutting-edge strategies that have the potential to engage consumers and bring about positive, lasting change. What follows are the as-yet-underexplored ideas for communication in the sustainability sector:1. Sustainability Transparency with BlockchainWhat about using blockchain for real-time transparency of a brand's sustainability claims? Imagine a platform where a consumer scans a QR code on the packaging and views the life cycle of the product in its entirety-from raw material sourcing, manufacturing, and transportation, to carbon footprint mitigation efforts. The verification of every transaction would ensure that the environmental or social impact of a brand would be traceable in an authentic and real-time manner.2. Impact NFTs for Social GoodNFTs are not just about digital art. What if brands used NFTs to support the causes where each purchase of NFT goes toward defined social or environmental cause? Consumers could 'own' a slice of the movement while brands could link their impact activities on the blockchain for full transparency. These NFTs could include perks like discounts, exclusive access to content, or even real-world perks tied to the positive impact the NFT supports.3. Virtual Reality (VR) Experience for CSR ImpactInstead of merely reading about a brand?ÇÖs CSR activities, brands could create immersive VR experiences that allow customers to ?Ç£experience?Ç¥ the impact firsthand. For instance, a brand focused on environmental sustainability could offer a virtual journey through a forest restoration project, allowing users to ?Ç£walk?Ç¥ through newly planted forests, experiencing the growth of trees and wildlife firsthand. This emotional connection could drive greater consumer investment in a brand?ÇÖs purpose.4. Crowdsourced Impact ChallengesBrands could leverage crowdsourcing to directly involve their consumers in the creation of impactful solutions. For example, a brand could launch a competition asking consumers to submit their innovative ideas for reducing carbon footprints in the product?ÇÖs lifecycle. Winners could receive funding or collaboration opportunities to bring their ideas to life, creating a sense of collective ownership in the brand?ÇÖs sustainability efforts.5. AI-Powered Personalized Impact JourneysWhat if brands could use AI to create personalized impact journeys for each consumer? Based on data about their preferences, habits, and values, AI could craft a tailored impact communication strategy that highlights how the brand?ÇÖs efforts align with the consumer?ÇÖs values and how they can make a difference together. These personalized narratives could strengthen the emotional bond between consumer and brand, driving deeper commitment.The Future Outlook The future of marketing is reserved for those who are bold enough to align profit with purpose, product with impact, and messaging with meaning. Impact communication is not merely a strategy; it is a moral obligation and a competitive edge. As brands rise to meet the challenges of a swiftly evolving world, the leaders will be those who understand that their voice can transform lives, shift paradigms, and create a brighter future.

The 2025 Edelman Trust Barometer, a global survey examining public trust in institutions, reveals a significant decline in trust across business, government, media, and NGOs, driven by a widespread sense of grievance. This grievance is linked to perceptions of unfairness and inequality, particularly concerning wealth distribution and institutional actions. The study also explores the impact of this distrust on economic optimism and societal stability, highlighting the urgent need to rebuild trust across institutions. Specific findings show business is viewed as most competent and ethical, but this perception is heavily influenced by levels of societal grievance.The study reveals a worldwide crisis of trust, fuelled by a sense of grievance against institutions and the wealthy. The annual online survey, in its 25th year, shows that a majority of people hold grievances against business, government, and the rich.The survey, which included over 33,000 respondents across 28 countries, indicates that this crisis is undermining faith in leaders and institutions, and driving a zero-sum mindset.Key findings from the report include:?ÇóWidespread Grievance: 61% of people across 26 countries (excluding China and Thailand) hold a moderate or higher sense of grievance because they feel that business and government serve a select few, their actions hurt them, the system favors the rich, and the rich are getting richer?ÇóErosion of Trust: Trust in institutions like business, government, media, and NGOs is low, with a global average Trust Index score of 56. Only business is seen as both competent and ethical, while media is seen as less competent and unethical.?ÇóDistrust of Leaders: There is a growing fear that leaders are purposely misleading people. This includes government leaders, business leaders, and journalists.?ÇóEconomic Concerns: Many employees worry about job security, and 67% of people believe the wealthy do not pay their fair share of taxes.?ÇóZero-Sum Mindset: People with a high sense of grievance are twice as likely to have a zero-sum mindset, believing that what benefits others comes at a cost to them.?ÇóSupport for Hostile Activism: 40% of people approve of hostile activism to drive change, with over half of young adults (18-34) agreeing. This includes actions such as attacking people online, spreading disinformation, and even threatening or committing violence.?ÇóLack of Optimism: There is a lack of optimism about the future, with only a small minority in developed countries believing that the next generation will be better off.The report also highlights a significant trust gap between high and low income earners. Low-income individuals are far less trusting of institutions than their high-income counterparts, and are more likely to distrust business, government, media and NGOs.The Edelman Trust Barometer suggests that this crisis has been fueled by a generation of institutional failures. These failures have led to the erosion of trust in authorities and a shift towards relying on peers. Events such as the Battle of Seattle WTO protests, the financial crisis, Brexit, the COVID-19 pandemic and the invasion of Ukraine have further strained trust in institutions.The report offers a path forward, emphasizing the need for all institutions to work together to rebuild trust. Recommendations include:?ÇóBusiness: Should empower people with well-paid jobs and skills for the future, and act to fix problems they've caused. Employers also need to create an environment of civility in the workplace.?ÇóGovernment: Must deliver results that benefit people and understand what people need and want.?ÇóNGOs: Should fight divisiveness and repair the social fabric.?ÇóMedia: Needs to prioritize facts and focus on informing the public.The survey indicates that when trust increases, economic optimism can overpower grievance. Therefore, the report concludes, it is crucial that institutions work to address the root causes of grievance to enable trust, growth, and prosperity.

Frido, a pioneer in ergonomic solutions with over a decade of innovation, has joined hands with Kaizzen as its strategic communications partner to reinforce its mission of enhancing everyday quality of life. Known for its research-driven, thoughtfully designed products, Frido continues to lead the way in improving comfort, posture, and mobility, bringing a sense of freedom and ease to households across India. With this collaboration, Frido seeks to strengthen its brand narrative, building on its legacy of groundbreaking innovations and delivering high-quality, affordable products that redefine ergonomic living.  Over the years, Frido has introduced iconic solutions such as the Frido Go, the first self-propelled shower wheelchair; Dual Gel insoles; and the suitcase-folding commode wheelchair. Expanding its portfolio, the brand now offers lifestyle-enhancing products like the Ultimate Mattress, Deep Sleep Pillows, and ergonomic cushions, all designed to help individuals walk, sit, and sleep better. Sharing his vision for the partnership, Ganesh Sonawane, Founder and CEO of Frido, said, "At Frido, our mission is to make daily living effortless through thoughtfully designed products. Partnering with Kaizzen marks an important milestone in reaching our audience more effectively. With their expertise in strategic communication, we aim to showcase how Frido enhances comfort and accessibility for 100M+ Indians.?Ç¥ Kaizzen, a globally recognized and award-winning integrated communications agency, brings over 16 years of expertise in delivering impactful campaigns across public relations, digital marketing, and corporate communication. Renowned for combining local insights with global expertise, Kaizzen?ÇÖs strength lies in its ability to craft and execute seamless, innovative communication strategies on a global scale.On the association, Nikhil Pavithran, Chief Operating Officer at Kaizzen, stated, "Frido's dedication to transforming everyday living through innovation resonates strongly with our philosophy at Kaizzen. We are thrilled to partner with them on this journey, leveraging strategic communication to highlight their impactful solutions. Together, we aim to build a powerful narrative that not only establishes Frido as a leader in ergonomic living but also inspires a future where comfort and accessibility are universal priorities. This partnership underscores our commitment to driving innovation and creating lasting value for brands and their audiences." This partnership stresses Frido?ÇÖs relentless drive to lead the industry in ergonomic solutions while delivering on its promise to make freedom and comfort an integral part of everyday life. Through this collaboration with Kaizzen, Frido aims to inspire a future where innovation, accessibility, and ease of living are accessible to all.

In an insightful interaction with AdGully, Girish Hingorani, Vice President - Marketing & Corporate Communications, Blue Star, sheds light on the trends shaping the air conditioning industry as we head into 2025. With a strong reputation for innovation and customer-centricity, Blue Star continues to lead the way in delivering energy-efficient and advanced cooling solutions that cater to evolving consumer needs.Hingorani delves into emerging trends, highlighting the growing demand for AI-integrated smart ACs and versatile models such as Hot & Cold ACs. He also discusses the shift in consumer buying behavior, with people planning their purchases earlier to ensure availability during peak demand. Alongside the industry?ÇÖs growth drivers, he outlines potential challenges and opportunities for Blue Star in the upcoming year, emphasizing the company?ÇÖs commitment to staying ahead of the curve.Looking ahead to 2025, Hingorani said, ?Ç£We anticipate a continued focus on technological innovation. Emerging trends such as AI-pro features, smart ACs, heavy-duty ACs and Hot & Cold ACs are expected to dominate the market. Consumers are also expected to start planning their AC purchases at the beginning of the summer, rather than waiting for a temperature spike, to avoid the risk of supply shortages. In 2025, we look forward to further strengthening our product offerings and increasing market penetration, particularly with our advanced, energy-efficient, and smart AC models.?Ç¥Speaking about the headwinds that he foresees in 2025, Hingorani said, ?Ç£A late start to summer could delay seasonal demand, impacting sales and overall growth of the industry.?Ç¥On the other hand, he stated that ?Ç£consumers are increasingly favouring high-end, aspirational brands over others, which could boost demand for our premium range of products.?Ç¥

Fiserv, Inc., a leading global provider of payments and financial services technology, has named FINN Partners its Global Agency of Record.FINN is providing a range of fintech and consumer tech communications services focusing on creative campaigns and storytelling, media and influencer engagement, live activations, and events and partnerships in the U.S. and 14 markets around the world.Fiserv selected FINN as its communication partner to accelerate brand, marketing, and PR efforts under its new, unified creative banner, ?Ç£Fiserv Moves More than Money.?Ç¥?Ç£We are excited to welcome FINN Partners to Fiserv,?Ç¥ said Sophia Marshall, SVP, Head of Communications at Fiserv. We have big plans and exciting brand moments ahead of us, and we?ÇÖre thrilled to have a strategic PR partner that will work alongside us and immediately impact our communications efforts.FINN won the business after a competitive pitch and recently kicked off the partnership. FINN?ÇÖs East Coast Technology Practice will lead the global engagement with in-market support from EMEA, APAC, and LATAM colleagues.?Ç£From our earliest conversation with Fiserv?ÇÖs next-level brand, marketing, and communications leadership, and in every call since, we have been inspired and energized to support their mission to Move More than Money,?Ç¥ said Jodi Petrie, Senior Partner at FINN Partners. ?Ç£Along with our colleagues worldwide, we can?ÇÖt wait to roll up our sleeves and make a difference.?Ç¥

Akanksha Jain has joined Swiggy as Assistant Vice President - Public Relations and Communications, as announced by Swiggy on LinkedIn.Jain brings nearly 20 years of extensive experience across leading organizations. Before joining Swiggy, she served as Head of Public Relations and Corporate Communications at BharatPe for approximately four years. During her tenure, she played a pivotal role in establishing BharatPe's brand identity and reputation. Her efforts included enhancing brand awareness, guiding BharatPe to become the first fintech to invest in a Small Finance Bank, and positioning the organization and its leaders as prominent voices within the industry.Jain also held key positions at Pine Labs, where she served as the Global Head of PR and Communications and Head of Content Marketing, spearheading international brand development efforts. At MobiKwik, she worked as Director and Head of PR and Communications, significantly contributing to the company?ÇÖs public engagement and brand image.Her tenure at VLCC saw her taking on dual responsibilities as Head of PR and Communications and Head of CSR, focusing on media relations and corporate social responsibility initiatives. Additionally, her earlier roles at HCL Technologies, John Keells Holdings, and AskmeBazaar highlight her versatility and expertise across multiple sectors.

Ann-Marie O?ÇÖSullivan, Global President of IPREX and Founder and Chief Executive of AM O?ÇÖSullivan PR, has announced the onboarding of African Media Agency (AMA) as the latest partner in IPREX?ÇÖs global network. With more than 1,100 staff across 110 offices worldwide, IPREX is a network of independent communications agencies with more than 1,100 communications professionals in more than 100 markets globally. AMA, a leading pan-African PR and communications agency, operates from offices in C??te d'Ivoire, Uganda, and South Africa, with a presence in 28 African countries. Over the past decade, AMA has offered a comprehensive range of services, including media relations, crisis communication, digital marketing, content creation, and event management. The agency is celebrated for its innovative approach, leveraging cutting-edge technologies to craft impactful campaigns. Among its accolades is a Sabre Awards Certificate of Excellence in Media Relations for the African Development Bank?ÇÖs COVID-19 response.The agency was founded by Elo?»ne Barry, who also serves as CEO. Barry has been recognized internationally for her contributions, including being named one of the Most Influential People of African Descent (MiPAD 2018), receiving the Grand Prix Excellence at the ASCOM Awards in Abidjan (2019), and being listed among the 100 most influential women by New African Magazine in 2022. In addition to leading AMA, Barry established AMA Academy, an initiative dedicated to training and equipping African journalists and media professionals.AMA?ÇÖs diverse client roster includes high-profile organizations such as Target Malaria, Science for Africa, the Bill & Melinda Gates Foundation, Nestl??, the Mastercard Foundation, LG, the U.S. State Department, and the UN Foundation.?Ç£We are delighted to welcome a second IPREX partner on the African continent,?Ç¥ said Ann-Marie O?ÇÖSullivan. ?Ç£Our network is now represented in both South and West Africa by two distinguished agencies in their fields.?Ç¥Elo?»ne Barry expressed enthusiasm about joining the network: ?Ç£I am excited to help represent Africa on the global PR and communication stage. Joining IPREX is a great opportunity to collaborate with and learn from a diverse network of talented professionals. I look forward to sharing ideas, driving impactful storytelling, and contributing to global conversations.?Ç¥

Tales & Heads, a UAE-based communications agency renowned for its strategic consultancy and creative storytelling, has officially partnered with UK-based reputation, risk, and crisis communications consultancy REKT Partners to introduce Tales & Heads Reputation.This new venture aims to enhance services in crisis preparedness, crisis simulations, and recovery strategies, utilizing REKT Partners?ÇÖ expertise, training, and digital tools.Margaret Flanagan, Co-Founder of Tales & Heads, emphasized the strength of their collaboration: ?Ç£We?ÇÖve worked closely with George Godsal and the REKT team for years, providing invaluable support to our clients. George?ÇÖs strategic insight and composure in challenging situations are unmatched. With the launch of Tales & Heads Reputation, we?ÇÖre expanding this partnership to offer comprehensive tools and training that empower clients to confidently manage crises.?Ç¥REKT Partners, led by founder and crisis expert George Godsal, brings over 25 years of experience advising top-tier global businesses and governments. George?ÇÖs background includes work across sectors such as finance, tourism, manufacturing, and retail, with significant expertise in the Middle East.The synergy between REKT and Tales & Heads founders, Margaret Flanagan and Lisa King, both with over 40 years of combined crisis management experience, strengthens this initiative. Their collective expertise spans diverse challenges, from natural disasters to product recalls, litigation, and navigating misinformation.George Godsal expressed enthusiasm for the partnership, stating: ?Ç£Tales & Heads is one of the most dynamic agencies in the MENA region, and Tales & Heads Reputation represents the evolution of our successful collaboration. Together, we?ÇÖre offering specialized crisis communication services that perfectly align with Tales & Heads?ÇÖ capabilities. This partnership enables us to extend strategic counsel to clients across MENA and beyond.?Ç¥With REKT based in London and Tales & Heads headquartered in the UAE, this alliance ensures seamless international coverage, providing support across time zones to meet the growing needs of global clients.

Prosek Partners has entered into a 14-month contract worth $2.7 million to provide strategic communications and advisory services to Saudi Arabia?ÇÖs Public Investment Fund (PIF), a sovereign wealth fund with assets totaling $925 billion.Chaired by Crown Prince Mohammed bin Salman, PIF plays a pivotal role in driving Saudi Arabia?ÇÖs Vision 2030, a transformative initiative aimed at diversifying the nation?ÇÖs economy and modernizing various sectors.Under the agreement, which commenced on November 5, Prosek Partners will deliver a comprehensive suite of services to enhance PIF?ÇÖs global reputation. The firm will focus on international communications, stakeholder engagement, and positioning the fund?ÇÖs sponsorship initiatives as impactful and sophisticated investments on the global stage.Collaborating closely with PIF?ÇÖs corporate affairs division, Prosek is tasked with crafting an integrated content strategy, conducting thorough executive media monitoring, and fostering relationships with key stakeholders. The firm will also provide advisory support for PIF?ÇÖs sports sponsorships and events, offering on-ground assistance across Saudi Arabia, Europe, China, and the United States.A key component of the engagement involves showcasing how PIF?ÇÖs sponsorship activities are contributing to the growth of various sports and unlocking new opportunities within the global sporting ecosystem.The dedicated PIF team at Prosek Partners is led by Jennifer Prosek, the firm?ÇÖs founder and CEO. Supporting her are Jon Schwartz, managing director and head of sports; Diana Estupinan, managing director and head of MENA operations; and Chris Tropeano, senior vice president specializing in sports initiatives.This partnership underscores PIF?ÇÖs commitment to elevating its global presence and influence through strategic communication and sponsorship endeavors.

Syngenta Group has welcomed two seasoned leaders to its communications team, appointing Dimitri Houtart, as Head of External Communications and Alison Tudor-Ackroyd as Head of Digital and Social Media. Dimitri, who will report to Chief Communications Officer Saswato Das, will lead Syngenta's external communications initiatives from Jealott?ÇÖs Hill, UK. His role encompasses media relations, social media, and digital media, overseeing efforts across the Group?ÇÖs operations in over 100 countries.Dimitri brings 21 years of experience from the BBC, where he held senior editorial roles, including a decade as the BBC?ÇÖs Rural Affairs Champion and executive editor for rural, environmental, and food topics. He managed an extensive portfolio of rural coverage, spearheading up to 1,000 programs annually. His work has been widely recognized with numerous awards, and he?ÇÖs known for his dedication to environmental causes. He also served on the board of King Charles?ÇÖ responsible business network and is a member of the advisory board for TABLE, a collaborative initiative among global institutions examining the future of food systems.Alison Tudor-Ackroyd will be based in Manchester, UK, and will guide Syngenta?ÇÖs digital and social media strategies. Previously, she was a director within the international communications team at Alibaba Group, where she also served as Managing Editor of Alizila, the company?ÇÖs corporate newsroom. Alison has a distinguished background in journalism, with over 20 years of experience at outlets such as The Wall Street Journal, Reuters, and the South China Morning Post. Her career as a business and finance correspondent spanned major global cities, including Tokyo, London, Milan, Paris, and Hong Kong.The two will collaborate with an international team that includes Beat Werder, Michelle Ng, and Violaine Delli in Basel, Switzerland; Allen Shapard in Washington D.C., US; and Roger Zhang in Shanghai, China, ensuring a cohesive global communications strategy for Syngenta Group.

Rekha Rao has announced her resignation as Managing Director of Zeno Group after four years with the company. She shared her decision on LinkedIn, writing, "It's here, this day. In nearly three decades of my work life, I never really took a break, as I moved from one job to another. So it feels weird to be doing it now, even as I realize the need to slow down, stop, take a breath, and re-energize! So here I am, bidding adieu to Zeno, as its Managing Director, after nearly 5 years of living FEARLESS and painting the world GREEN :), and a BIG thank you to this bunch of amazing colleagues who allowed me to live so."She also expressed gratitude toward her colleagues for their support during her tenure.Prior to joining Zeno, Rao served as Senior Vice President at 20:20 MSL. She has also held roles including Principal Consultant at Corporate Voice | Weber Shandwick, Senior Client Services Director at IPAN, and Head of Corporate Communications at Dr. Batra's. Additionally, she has been associated with firms like Versatile Communications, Triton Communications, and Lintas.

Akanksha Jain, who served as the Head of Public Relations and Corporate Communications at BharatPe, recently announced her departure from the company after dedicating over four years to building the brand into a leading name in India?ÇÖs fintech space. In a reflective LinkedIn post, Jain shared her decision to move on, highlighting her journey at BharatPe and expressing gratitude for the team and leadership who supported her along the way.During her tenure, Jain played a pivotal role in establishing BharatPe's brand identity and reputation. Her efforts included building awareness for the company, guiding BharatPe to become the first fintech to invest in a Small Finance Bank, and positioning the organization and its leaders as prominent voices within the industry. She also steered BharatPe?ÇÖs communications during one of the most challenging crises in the startup ecosystem, reinforcing her reputation as a resilient and strategic communicator.Reflecting on her experience, Jain described her time at BharatPe as ?Ç£one of the most enterprising, challenging, exciting, and enriching years?Ç¥ of her career. ?Ç£I have had the opportunity to work with great leaders and founders who valued the role of communications and trusted as well as empowered me to deliver the best,?Ç¥ she shared. Jain?ÇÖs departure marks the close of an impactful chapter at BharatPe, where her strategic contributions have helped shape the brand's trajectory and industry presence.Jain?ÇÖs career spans nearly two decades, with rich experience across prominent organizations. Before BharatPe, she was the Global Head of PR and Communications and Head of Content Marketing at Pine Labs, where she led brand-building initiatives on a global scale. At MobiKwik, she held the position of Director and Head of Public Relations and Communications, where she significantly shaped the company?ÇÖs external engagement and brand perception. She also served as the Head of Public Relations and Communications and Head of CSR at VLCC, focusing on both external communications and corporate social responsibility. Her earlier roles at HCL Technologies, John Keells Holdings, and AskmeBazaar further solidified her expertise across diverse industries.

Media Mantra Group (MM Group), one of India's leading independent PR and integrated communications conglomerates, has announced the opening of its first international office in Dubai.This strategic expansion into the Middle East and North Africa (MENA) region marks a pivotal step in MM Group's journey to broaden its global reach and offer cutting-edge communication services to a diverse clientele.Over the past decade, Media Mantra Group has emerged as a powerhouse in India's competitive PR industry. Headquartered in Gurugram, with additional offices in Bangalore and Mumbai, the company boasts a team of 150 talented professionals. The Dubai office not only represents a new chapter for MM Group but also aligns with its goal of meeting the growing demand for sophisticated communication solutions in the MENA region.Commenting on the expansion, Udit Pathak, Founder Director of Media Mantra Group, said: "Expanding into Dubai is a significant moment for the Media Mantra Group. For over a decade, we?ÇÖve pushed the boundaries of strategic communications in India, and now we?ÇÖre ready to bring that expertise to this part of the world. I'm confident that this new chapter will enable us to foster even stronger relationships with global clients and partners. It?ÇÖs a proud step forward for our team, and we look forward to doing path-breaking work in the MENA region."Dubai's dynamic business environment and its role as a global hub for trade, media, and commerce made it the ideal location for MM Group?ÇÖs first overseas office. The Dubai branch will serve as a central hub for businesses across the MENA region, offering bespoke public relations, media relations, and integrated communications services tailored to regional needs.Pooja Pathak, Founder Director of Media Mantra Group, added: "The decision to establish a presence in Dubai comes from our desire to strengthen the services we provide to clients, especially those with a global outlook. As an organisation, we?ÇÖve always placed a premium on understanding cultural nuances and market dynamics, and this new office allows us to do that on a broader scale. We look forward to offering our unique blend of creative and data-driven communications to clients in this exciting market."This international expansion comes on the heels of several accolades for Media Mantra Group. The company was recently ranked as the third-fastest growing PR agency in AMEA (Asia Pacific, Middle East, and Africa) by PRovoke Media?ÇÖs Global PR Agency Rankings 2024, and it previously earned the title of the second-fastest growing PR firm in the Asia Pacific and ninth-fastest globally.As MM Group continues to expand its global footprint, it remains committed to leveraging its communication expertise to foster meaningful connections and drive positive social impact. The Dubai office will play a key role in advancing the company?ÇÖs vision of becoming a global leader in the PR and communications industry, underpinned by its ethos of ABCs (Aggressive, Bold & Credible).

Roarrr Media & Public Relations, a dynamic PR and Marcomm firm in Indian, proudly marks a decade of excellence in the world of communication, branding, and media relations. Founded in 2014 by Sonali Ramaiya, the agency has made a significant mark by unleashing the untapped potential of Indian and global businesses, transforming them into well-recognized brands.As Roarrr commemorates this milestone, it also takes a giant leap forward by roping in Mr. Ganapathy Viswanathan, a veteran in the communications industry, as Chief Mentor. With over three decades of experience across various sectors, including FMCG, Consumer Durables, Pharmaceuticals, and Services, Mr. Ganapathy Viswanathan ?Çÿs appointment signifies a new chapter of growth and strategic evolution for the firm.A Decade of Impactful Publicity and StorytellingOver the past 10 years, Roarrr has built a reputation for delivering innovative PR campaigns that resonate. Headquartered in Mumbai, with operations in Canada and an affiliate network spanning 165 Indian cities, the agency offers end-to-end visibility solutions. From high-profile brand management and media relations to digital marketing and crisis management, Roarrr prides itself on its creative prowess, helping brands build compelling narratives that echo across markets.Sonali Ramaiya, a multipreneur and educator, is an MBA in Marketing bringing to the fore her experience with global brands and has fostered a client-centric approach, empowering businesses to achieve market prominence.Ganapathy Viswanathan: A Mentor with a Legacy of Excellence Mr. Ganapathy Viswanathan brings unparalleled expertise to Roarrr Media, having played leadership roles in various organisation in the field of Advertising, PR & Digital. He started his career with Ogilvy and was part of the core team at Ogilvy in India that has launched several interesting campaigns for brands such as Titan, Philips, Maharashtra Tourism, Crompton Greaves, and AIS glass. His work includes the 360-degree launch of Titan Watches, from IPO to product unveiling, and collaborating with the government of Andhra Pradesh under the leadership of Mr. Chandrababu Naidu to promote the state as a global investment destination two decades back when Mr. Naidu was the Chief Minister of Andhra Pradesh State.Notably, Mr. Ganapathy Viswanathan led award winning campaigns for Maharashtra Tourism, including the prestigious launch of the luxury train *Deccan Odyssey*, and developed the celebrated "Maharashtra Unlimited" branding when the repositioning of the Maharashtra Tourism brand happened. Mr. Ganapathy Viswanathan was also associated with the Lintas, Mudra and Publicis Group. At Publicis he was part of the leadership team at 2020 MSL (West) where he brought in several success to the branch by winning interesting business in diverse verticals. He believes in sharing his vast knowledge by giving it back to the industry and is also part of the visiting faculty at some of the leading colleges and the Xavier?ÇÖs Institute of Communication, Mumbai. Looking Forward:With Mr. Ganapathy Viswanathan onboard as Chief Mentor, Roarrr Media & Public Relations aims to scale new heights by expanding its capabilities, growing its client portfolio, and nurturing young PR professionals. His mentorship will complement the agency?ÇÖs ethos of storytelling that roars, setting the stage for the next decade of growth and impact.?Ç£We are thrilled to celebrate this milestone and honored to have Mr. Ganapathy Viswanathan join us as Chief Mentor,?Ç¥ said Sonali Ramaiya, Founder of Roarrr Media & Public Relations. ?Ç£With his vast knowledge, passion, experience and vision, we are poised to take Roarrr to the next level, continuing our legacy of transforming businesses into household names.?Ç¥?Ç£In my career, I?ÇÖve been fortunate to learn from and spend valuable time with many great mentors. I am glad to contribute to Roarrr Media?ÇÖs journey and add value as they scale new heights in this exciting phase of growth?Ç¥, added Ganapathy Vishwanathan.

Marketing and communications agency Gulf Marcom Dentsu has been honoured with the title of "Best Creative Agency in Bahrain" at the International Business Magazine Awards 2024. This accolade marks a significant milestone for the Bahraini-owned agency, which celebrates 50 years of building impactful brands.Rooted in an Arabian ethos and a deep understanding of the regional market, Gulf Marcom Dentsu has consistently delivered successful brand strategies across the Middle East. The agency embodies the principle of "being local yet thinking global," which has positioned it as a leading choice within the Dentsu Network, a powerhouse in media and digital marketing.The award reflects the agency's unwavering commitment to creativity, innovation, and excellence in marketing and communication. Gulf Marcom Dentsu and its talented team of creative professionals has a proven track record of executing impactful campaigns for a diverse array of clients. This recognition serves not only as validation of their ePorts but also as motivation to continue pushing the boundaries of creativity.Khamis Al Muqla, Chairman of Gulf Marcom Group, expressed pride in the achievement, ?Ç£We are honored to receive this award, which is a testament to the hard work and dedication of our team.?Ç¥Thamer Al Muqla, Group Managing Director, added: ?Ç£We are grateful to our clients for their trust and support. We look forward to raising the bar in the marketing and communications industry.?Ç¥As the advertising landscape evolves, driven by technological advancements, Gulf Marcom Dentsu has adeptly adapted to these changes. This agility has fostered a culture of innovative thinking that is reflected in their award-winning work.Receiving the Best Creative Agency award is a testament to our ongoing dedication to innovation and excellence. As we celebrate 50 years of creativity and success, Gulf Marcom Dentsu is more committed than ever to delivering exceptional solutions that drive growth for our clients in Bahrain and beyond. This honour inspires us to continue raising the bar, ensuring that the next chapter of our journey is even more remarkable.

Pure-play management advisory The Mavericks India has won the integrated communications mandate for CHOSEN, a clinical-grade skincare startup dedicated to promoting overall well-being through innovative skincare solutions for Skin of Color, with a focus on Indian skin types. With a mission to redefine the way we approach skin health, CHOSEN is committed to revolutionising the skincare industry by understanding the molecular foundations of beauty and providing holistic solutions that ensure healthy and youthful longevity for all. The mandate includes strategic media outreach, integrated campaign planning and execution, and strategic counsel for the brand.  Founded in 2020 by Dr Renita Rajan, the brand addresses the unique challenges faced by individuals with Skin Of Color (SOC). Over the last 4 years, CHOSEN has developed a diverse range of skincare products, including cosmeceuticals, topical application products, and nutri-cosmetics. These products are specifically designed to address the unique needs of Indian skin types and are free from endocrine disruptors. The brand's commitment to innovation is evident in its ongoing development of new products, with 30 more slated for launch by the end of the coming year.Dr Renita Rajan, Founder, CHOSEN, said: ?Ç£We believe that true skin health goes beyond surface-level treatments. By combining clinical research, evidence-based medicine, and data-driven insights, we develop innovative skincare products that deliver long-term benefits. Our approach is rooted in understanding the root causes of skin issues and providing targeted solutions that promote overall well-being. In tandem, we?ÇÖd like for our marketing and PR efforts to go beyond the functionality, by helping consumers truly understand and embrace their skin-vestment journeys. You therefore need a partner who thinks alike and is equally driven by evidence-based innovation. We're happy to have partnered with The Mavericks as our strategic communication partner and are looking forward to changing the way Indian skincare storytelling is done.?Ç¥Chetan Mahajan, CEO, The Mavericks India, said: "We're thrilled to partner with CHOSEN, a brand that perfectly embodies our commitment to crafting compelling purpose-driven campaigns. Dr. Renita Rajan's innovative approach to skincare, rooted in evidence-based research, offers a unique opportunity to retell the true skincare story. CHOSEN?ÇÖs dedication to revolutionising the skincare industry aligns seamlessly with our values, and we're excited to contribute to their mission of promoting holistic skin health."

Global independent marketing and communications firm FINN Partners has announced its partnership with the World Travel & Tourism Council (WTTC) to lead global communications for the ?ÇÿTogether in Travel?ÇÖ community launch. As part of the corporate communications brief, FINN Partners will manage content creation, PR, SEO, and digital advertising for the new initiative being launched by WTTC at the Global Summit in Perth in October.The WTTC is a leading global authority on the economic and social contribution of travel and tourism, representing the sector globally and advocating for its sustainable growth. The Council works with governments, industries, and communities to raise awareness of the travel sector?ÇÖs economic value and to advance important initiatives that promote sustainable and inclusive tourism practices.The creation of the ?ÇÿTogether in Travel?ÇÖ community is specifically aimed at small and medium enterprises (SMEs) which make up 80% of the global travel community and strives to provide tools and content to both accelerate their business growth and ensure their voices are heard globally.This dynamic and free-to-subscribe community with additional paid membership options rolling out in later phases will focus on empowering these businesses by facilitating meaningful connections, providing valuable insights, and offering tailored learning programs to help them thrive in a competitive market.The communications mandate for this campaign spans FINN Partners?ÇÖ purpose and social impact teams, as well as their global travel teams. The objective is to drive awareness and engagement that this is the go-to global network for the private sector SMEs in emerging and developed markets and will target all levels from startups to mature businesses.Julia Simpson, WTTC President & CEO said: ?Ç£SMEs form the backbone of our global tourism industry and their role in driving growth and innovation is undeniable. By partnering with FINN Partners on the ?ÇÿTogether in Travel?ÇÖ community campaign, we are leveraging their communications and storytelling expertise globally to amplify the voices of SMEs, ensuring they have the sustainable support and visibility needed to thrive in today?ÇÖs competitive landscape.?Ç¥Matthew Upchurch, Vice Chair of Membership at WTTC | Chairman & CEO of Virtuoso, said: ?Ç£As the founder of a membership organisation myself and a long-time member of WTTC I am delighted to see our joint vision becoming a reality and these important voices being given a platform on the global stage. The ?ÇÿTogether in Travel?ÇÖ by WTTC will elevate our role as the voice and advocate for the private sector. I am excited to see the value the WTTC and Together in Travel subscribers will bring to each other as the community thrives.Debbie Flynn, Managing Partner, Global Travel Practice Leader at FINN Partners expressed enthusiasm for the partnership, stating, ?Ç£At FINN Partners, we have always believed in the transformative power of travel. By collaborating with the WTTC on the ?ÇÿTogether in Travel?ÇÖ community, we are excited to be leading the campaign which will inspire confidence in the future for this critical part of our sector and ensure sustainable partnerships, growth and resilience.?Ç¥ Flynn is leading the account alongside a team of 10 across practices and markets, including in India, APAC, Europe, and the US.(Image: finnpartners.com)

Weber Shandwick has recognized Jean Paoli's exceptional creative leadership by promoting him to Executive Creative Director for Europe. In this pivotal role, Paoli will oversee the creative teams across the agency's offices in Belgium, Germany, Switzerland, the Netherlands, Spain, and France.Paoli, who has served as the Creative Director of Weber Shandwick Paris for the past six years, will also play a key role in driving regional growth through multi-market pitches. His impressive track record includes working on award-winning campaigns for brands such as Iberdrola, Dacia, and Purina, earning recognition at Cannes, Eurobest, and Clio.In 2023, Weber Shandwick Paris, under Paoli's guidance, secured the prestigious third-most-awarded French agency status at The One Show Awards. The agency's standout campaigns, including "Turnstile Turbines" for Iberdrola and "The Uncover" for Frida breastfeeding, garnered top honors, including a Best of Show, Gold, and Bronze.Based in Paris, Paoli will report to Tom Beckman, Weber Shandwick's Global Head of Creative.Tom Beckman said: ?Ç£The marketing industry is full of talent, but senior creatives within the earned space is a much smaller pool. Jean sits at the centre of that small pool ?Çô one of the best-earned creatives I?ÇÖve worked with. Increasing his influence will benefit the work, our clients and our colleagues.?Ç¥Paoli said: ?Ç£I?ÇÖm incredibly excited to step into the role of executive creative director, Europe. I look forward to fostering synergies and culture to help opportunities and great ideas emerge across the region.?Ç¥

Global independent marketing and communications firm FINN Partners, today announced its partnership with the World Travel & Tourism Council (WTTC) to lead global communications for the ?ÇÿTogether in Travel?ÇÖ community launch. As part of the corporate communications brief, FINN Partners will manage content creation, PR, SEO, and digital advertising for the new initiative being launched by WTTC at the Global Summit in Perth in October.The WTTC is a leading global authority on the economic and social contribution of travel and tourism, representing the sector globally and advocating for its sustainable growth. The Council works with governments, industries, and communities to raise awareness of the travel sector's economic value and to advance important initiatives that promote sustainable and inclusive tourism practices.The creation of the ?ÇÿTogether in Travel?ÇÖ community is specifically aimed at small and medium enterprises (SMEs) which make up 80% of the global travel community and aims to provide tools and content to both accelerate their business growth and ensure their voices are heard globally. This dynamic and free-to-subscribe community with additional paid membership options rolling out in later phases will focus on empowering these businesses by facilitating meaningful connections, providing valuable insights, and offering tailored learning programs to help them thrive in a competitive market.The communications mandate for this campaign spans FINN Partners' purpose and social impact teams, as well as their global travel teams. The objective is to drive awareness and engagement that this is the go-to global network for the private sector SMEs in emerging and developed markets and will target all levels from startups to mature businessesJulia Simpson, WTTC President & CEO said, ?Ç£SMEs form the backbone of our global tourism industry and their role in driving growth and innovation is undeniable. By partnering with FINN Partners on the 'Together in Travel' community campaign, we are leveraging their communications and storytelling expertise globally to amplify the voices of SMEs, ensuring they have the sustainable support and visibility needed to thrive in today's competitive landscape.?Ç¥Matthew Upchurch, Vice Chair of Membership at WTTC | Chairman & CEO of Virtuoso, said ?Ç£As the founder of a membership organisation myself and a long-time member of WTTC I am delighted to see our joint vision becoming a reality and these important voices being given a platform on the global stage. The ?ÇÿTogether in Travel?ÇÖ by WTTC will elevate our role as the voice and advocate for the private sector. I am excited to see the value the WTTC and Together in Travel subscribers will bring to each other as the community thrives. Debbie Flynn, Managing Partner, Global Travel Practice Leader at FINN Partners expressed enthusiasm for the partnership, stating, "At FINN Partners, we have always believed in the transformative power of travel. By collaborating with the WTTC on the 'Together in Travel' community, we are excited to be leading the campaign which will inspire confidence in the future for this critical part of our sector and ensure sustainable partnerships, growth and resilience?Ç¥ Flynn is leading the account alongside a team of 10 across practices and markets, including in India, APAC, Europe, and the U.S.

Burson, the global communications leader purpose-built to create value for clients through reputation, has announced the launch of Decipher Health, its new cognitive artificial intelligence (AI) offering designed to optimize communications impact and stakeholder engagement across patient, advocate, healthcare provider, health decision-makers and analyst communities. This is the third AI offering of its kind from Burson and a key addition to the growing capability within PR Studio in WPP Open, WPP?ÇÖs intelligent marketing operating system powered by AI.Decipher Health by Burson has trained cognitive AI models on a broad spectrum of disease areas, including general health, oncology, neurology, diabetes, respiratory, and sexual health. It integrates predictive believability and virality indicators. The result is a robust framework for forecasting the potential impact of different types of content across healthcare-focused audience segments that is based on observable, repeatable data. The solution, created in partnership with cognitive AI company Limbik, makes predictions about communications impact by determining an audience?ÇÖs level of commitment to a particular topic and the believability of online content related to that topic. As part of WPP Open, Decipher Health will be made available to all WPP healthcare clients and is the latest innovation for Health@WPP.?Ç£The volume of information in the healthcare space can be both daunting and riddled with inaccuracies for people who are searching for material on a particular disease or therapeutic area,?Ç¥ said Chad Latz, Chief Innovation Officer, Burson. ?Ç£We created this capability to predict with near certainty the potential for impact ?Çô including credibility and engagement - that content can have on a wide range of healthcare-specific audiences. This ensures we can help our clients cut through with communications and marketing that build their reputations, but also deliver valuable and effective resources across the patient journey.?Ç¥In addition to message testing, Decipher Health tracks the impact of a variety of global macro themes that can affect the healthcare system, including: The economy; drug costs, pricing and access; supply chain; DEI; sustainability; elections; reproductive rights; women?ÇÖs health and armed conflict.?Ç£What makes this such an extraordinary tool is the depth of our audience modeling,?Ç¥ said Brenna Terry, Global Chair, Healthcare, Burson. ?Ç£Our patient audience is segmented beyond typical demographics to include a wide range of social determinants that can make people more ?Çô or less ?Çô likely to be susceptible to a disease and receptive to information. Drilling down to such a precise level ensures that we reach the right people at the right time with precisely the right content.?Ç£Decipher Health allow us to analyze gaps in message uptake among different critical healthcare stakeholders,?Ç¥ Terry continued. ?Ç£What resonates with a patient is different than what will make an impact with a physician or an analyst. With WPP Open, we can forecast what works well with each audience and then develop compelling content that facilitates high-impact communications with all stakeholder groups. We now have instant market research right at our fingertips.?Ç¥

Upcycle Communications, a leading public relations and communications agency, has announced several new client wins and the return of Felicia Poh as account director. Poh, with over eight years of experience in the communications industry, will lead the agency's team of 10 and drive its growth strategy.Poh has previously held positions at Uniqlo Singapore, W Communications, and Burson Cohn & Wolfe, where she has gained valuable experience in public relations, media relations, and strategic communications. Her expertise will be instrumental in helping Upcycle Communications deliver exceptional results for its clients.The agency's portfolio of new projects includes collaborations with COTY, Nixta, and Huize Van Wely. In addition, Upcycle Communications has successfully supported major launches such as The Singapore Edition and Conrad Singapore Orchard.

Ballard Partners, a prominent lobbying firm with offices in Washington, D.C., Florida, and other key areas, has agreed to represent TikTok, the popular Chinese-owned video app.The firm, known for its close ties to Donald Trump and its fundraising efforts on his behalf, will advocate for TikTok's interests in the face of increasing regulatory pressure.In April 2024, President Joe Biden signed a law that would require TikTok's parent company, ByteDance, to divest the app within a year or face a ban in the United States. This legislation was prompted by concerns over ByteDance's connections to the Chinese government and the potential risks to American user data.Trump, who once championed the divestiture of TikTok, has since reversed his stance, arguing that it would benefit Facebook, a company he frequently criticizes. His change of heart may also be influenced by the revelation that a major Republican donor, Jeff Yass, has a significant stake in ByteDance.Leading the Ballard Partners team representing TikTok is Brian Ballard, a prominent Republican fundraiser and a close associate of Trump. He is joined by a team of experienced lobbyists, including Dan McFaul, Michael LaRosa, and Stephen Klopp.

FleishmanHillard Korea, a leading global communications consulting firm, has signed a partnership with 1MILLION, a global lifestyle dance company, to collaborate on 1MILLION?ÇÖs brand licensing and intellectual property (IP) initiatives.1MILLION operates the largest dance YouTube channel in Korea, boasting over 26 million subscribers, and is beloved by dancers and K-pop fans worldwide. Its significant influence over Gen Z and millennials has led many global brands to seek out creative collaborations with 1MILLION over the years.Combined with FleishmanHillard Korea?ÇÖs strategic expertise and business network, this partnership aims to bolster 1MILLION?ÇÖs global expansion as FleishmanHillard seeks out innovative business opportunities for its network clients and partners leveraging 1MILLION?ÇÖs brand and artist IP.Minja Kim, co-CEO of 1MILLION, said: ?Ç£FleishmanHillard is an ideal partner with a deep understanding of our brand vision, values and artists, which helps us preserve our unique identity. Their expertise and strategic approach were key factors in forming this partnership.?Ç¥James Choi, Senior Vice President and Partner of FleishmanHillard Korea, added: ?Ç£1MILLION embodies a compelling brand philosophy centered on spreading positive energy through dance. We are excited to support the global dissemination of their ?ÇÿINSPIRE MILLIONS?ÇÖ mission to reach an even wider audience through this collaboration.?Ç¥FleishmanHillard currently provides brand and communication consulting services for 1MILLION and has successfully completed ?Ç£Next Concept?Ç¥ artist branding project for its artists, including Lia Kim, Amy, Dohee, Debby, Redy and Harimu.(Image: From left to right, Yeowook Yoon and Minja Kim, co-CEOs of 1MILLION, and James Choi, Senior Vice President and Partner of FleishmanHillard Korea)

Mohamed Younis, former editor-in-chief at Gallup responsible for US polling, has joined Brunswick Group as a partner and global head of insight.In his new role, Younis will lead Brunswick's public opinion, market research, and analytics functions.Before becoming Gallup?ÇÖs editor-in-chief in 2018, Younis served as managing editor of its news team, with his research focusing on geopolitics, US foreign policy, youth unemployment, and the relationship between Muslim communities and Western societies.Fluent in Arabic, Younis has both studied and worked in Saudi Arabia, Egypt, and Qatar.Brunswick CEO Harry Timms said, "Younis will be a fantastic leader of our Insight team, which plays such an important role in providing the data and analysis that act as the foundation of our advice."

Hong Kong?ÇÖs Bakehouse by Gregoire Michaud has selected FINN Partners to provide brand strategy and communications consultancy to support the bakery's expansion in the local market.This collaboration marks the second time Bakehouse has engaged FINN Partners for branding and communications support, following their initial partnership in 2020 when the agency led an integrated public relations campaign to strengthen the brand's positioning.?Ç£We?ÇÖre thrilled to be working with Bakehouse again as they take this exciting step in their growth,?Ç¥ said Annouchka Behrmann, Managing Partner, FINN Partners Hong Kong. ?Ç£Their dedication to craftsmanship is truly inspiring, and we?ÇÖre partnering to enrich and elevate their brand as they continue to bring their beloved artisanal flavours to more communities around Hong Kong.?Ç¥Gregoire Michaud, Founder of Bakehouse by Gregoire Michaud, added: ?Ç£Expanding our business means bringing the tradition and care of Bakehouse to even more corners of Hong Kong. For us, it?ÇÖs about enriching our brand and staying true to our roots as we grow. Working with FINN Partners again ensures that our brand?ÇÖs heart and soul are reflected in every step of this journey, and we?ÇÖre excited to connect even more deeply with our local communities.?Ç¥(Image: bakehouse.hk)

A group of pro-Palestinian activists staged a demonstration outside the London office of APCO Worldwide on September 3rd, protesting the company's work on behalf of Elbit Systems, a prominent Israeli weapons manufacturer.The protesters demanded that APCO terminate its contract with Elbit, citing the company's role in supplying ammunition to the Israeli Ministry of Defense, particularly during the recent Gaza conflict. Palestine Action, a group advocating for Palestinian rights, accused APCO of "playing a central role in the genocide in Gaza" by continuing its lobbying efforts for Elbit.According to a report in Semafor Gulf, the protest has raised concerns among APCO employees in London and its Gulf offices. Staff members have expressed concerns about their safety following the demonstration and have communicated their unease to APCO management regarding the company's relationship with Elbit.In response to the protest, APCO issued a statement acknowledging the intense emotions and robust discussions that arise within the firm when complex geopolitical issues are at play. The company emphasized the importance of open and respectful internal dialogue in fostering a stronger company culture.APCO, a public relations and government affairs firm based in Washington, D.C., has been operating in the Gulf region since 2006.

White Rivers Media has elevated Viren Vesuwala to head strategic partnerships and alliances. In his previous position, he led PR and corporate communications. Vesuwala shared the update on LinkedIn. With more than a decade of expertise in PR, social media, and corporate communications, he has collaborated with firms such as Concept PR India, Edelman, Adfactors PR, and Entropy Digital.

The Public Relations Institute of New Zealand (PRINZ) has confirmed its new board members after recent elections held during the Annual General Meeting (AGM).Denise Mackay (FPRINZ, APR), a returning board member, has been appointed as the new Chair. Mackay, who has been an elected board member since 2022, also serves as the Chief Judge for the annual PRINZ Awards since 2021. She brings extensive experience in leading strategic engagement and fostering relationships across government, the private sector, and international organizations.Joining the board as newly elected members are Jacquie Boer (FPRINZ, APR), Morwenna Grills (APR), Kelly Gunn, and Eruini Paranihi:  Jacquie Boer is a PRINZ Fellow with 30 years of experience in advertising, journalism, and public relations. She is currently the Principal of WPR, where she focuses on reputation management for clients in the infrastructure, forestry, and agriculture sectors in Aotearoa.Morwenna Grills is a communications and engagement leader with experience working at the Department of Corrections NZ, New Zealand Law Society, and New Zealand Parliament. A former journalist and Te Reo M?ori learner, she has a strong background in public sector communications.  Kelly Gunn serves as the General Manager of Communications at New Zealand Media & Entertainment (NZME). With nearly 20 years in PR, media, and communications strategy, she is known for her expertise in the media landscape.  Eruini Paranihi is the Senior Media and Communications Strategist at Te Taura Whiri I te Reo M?ori. He has a rich background in broadcast journalism, media relations, and content production.PRINZ also welcomes back Jackie Curtis (FPRINZ) and Alan McDonald as co-opted members for the new term:  Jackie Curtis, a PRINZ Fellow and Managing Partner at Cherry Red Consulting, has volunteered as a co-opted board member for two years and will continue as Chair of the PRINZ College of Fellows.  Alan McDonald, Head of Advocacy, Strategy, and Finance for the Employers and Manufacturers Association (EMA), returns for his second term on the board.This newly formed board aims to further PRINZ?ÇÖs mission of advancing the public relations profession in New Zealand through continuous professional development, advocacy, and upholding the highest standards of practice.

SPAG/FINN, an integrated marketing and communications agency, is celebrating its 10th anniversary by expanding its focus beyond healthcare to sectors like purpose, technology, consumer, and travel. Over the past decade, the agency has transformed the health communications landscape with its innovative, data-driven, and patient-first approach, and it now aims to apply its proven strategies to new arenas.Since its founding, SPAG/FINN has been at the forefront of redefining how brands connect with their audiences, using creative and data-led methods to turn complex healthcare narratives into impactful stories. This approach has helped brands build meaningful relationships with stakeholders, drive campaigns that inspire action, and create real-world impact. The agency?ÇÖs work has consistently focused on educating audiences, influencing policy, and building trust between brands and their communities, earning it a reputation for excellence in the industry.?Ç£Our journey over the past 10 years has been one of extraordinary growth and innovation,?Ç¥ said Aman Gupta, Managing Partner, Health Practice ?Çô Asia. ?Ç£Partnering with FINN has expanded our global reach and deepened our impact across continents. We?ÇÖre not just launching campaigns ?Çô we?ÇÖre driving conversations that shape public opinion, influence policy, and improve lives. As we celebrate this milestone, we remain committed to pushing boundaries and staying at the forefront of communications.?Ç¥Shivani Gupta, Managing Partner, highlighted the agency?ÇÖs dynamic internal culture, stating, ?Ç£Our success isn?ÇÖt just in the strategies we deliver; it?ÇÖs rooted in the vibrant culture we?ÇÖve built. Creativity, collaboration, and valuing every team member?ÇÖs voice are key to our achievements. Looking ahead, we are energized to continue this journey of innovation and leadership.?Ç¥As SPAG/FINN ventures into new sectors, it remains dedicated to its core values of integrity, excellence, and innovation. The agency plans to continue evolving with the changing communications landscape, with a focus on data and digital while maintaining its commitment to creating impactful connections between brands and people.SPAG FINN Partners has offices in Singapore, Malaysia, the Philippines, China, Hong Kong, Indonesia, Thailand, Delhi, Mumbai, and Bangalore.

Bajaj Finserv has elevated Swapna Wazalwar to the position of Senior Lead - CSR Communication. This promotion comes at a time when the company is intensifying its focus on Corporate Social Responsibility (CSR) initiatives. Bajaj Finserv, known for its commitment to social impact, has been actively involved in various projects aimed at empowering vulnerable communities, especially in areas such as education, healthcare, and livelihood enhancement.In the fiscal year 2023, Bajaj Finserv invested significantly in CSR activities, spending over ?117 crore on various projects, with a strong emphasis on youth and child development, as well as financial inclusion for underprivileged sections of society. Their initiatives, such as the Certificate Programme in Banking, Finance, and Insurance (CPBFI), have empowered thousands of first-generation graduates from rural areas, providing them with employment opportunities in the financial sector.Swapna Wazalwar will now play a crucial role in communicating and expanding these impactful initiatives, ensuring that Bajaj Finserv continues to lead in making a meaningful difference in the communities it serves.