Arsheen K Jain has been appointed as the Head of PR & Communications at ixigo, marking a new chapter in her illustrious career. With over a decade of experience in the field, Arsheen brings a wealth of expertise and a proven track record of success to her new role.Having joined ixigo over five years ago, Arsheen has played an instrumental role in shaping the company's communications strategy and fostering strong relationships with key stakeholders. Her dedication and passion for the travel industry have been evident throughout her tenure, earning her recognition as a dynamic and influential leader.Prior to her tenure at ixigo, Arsheen served as a Principal Consultant at Integral PR Services Pvt Ltd, where she honed her skills in strategic communication and brand management. She has also held roles at esteemed agencies such as Media Mantra and Avian WE, further solidifying her reputation as a seasoned professional in the field.In her new capacity, Arsheen is poised to lead ixigo's communication efforts to new heights, leveraging her extensive experience and innovative approach to connect with audiences in meaningful ways. Her promotion underscores ixigo's commitment to excellence and reinforces its position as a leader in the travel and aviation industry.Speaking on her appointment, Arsheen expressed her gratitude for the opportunity, stating: "I am thrilled to embark on this new journey as Head of PR & Communications at ixigo. It has been an incredible ride thus far, and I am excited to continue building upon the strong foundation we have established. Together with the talented team at ixigo, I am confident that we will elevate our brand, amplify our story, and forge even deeper connections with our audience."

Rajalakshmi Azaraih has joined Lupin India & Global as the Vice President & Head of Communications. She started her career in Ramco Systems as a Corporate Communications Executive, later assuming the position of Senior Marketing Communications Executive at Tata Elxsi. She held the position of Senior Account Director at Avian We, besides serving in Mudra Communication, Genesis BCW, Professional Aptitude Council Inc, The PRactice. She was the Group Head at Adfactors PR and the General Manager, Corporate Communications at Himalaya Wellness Company. She worked in DIAGEO India as the Senior General Manager, Corporate & Brand Communications. She is an alumnus of Thiagarajar School of Management and has been contributing to the industry of Strategic Communications for more than two decades, working across sectors like pharma, healthcare, automotive, and technology. She has keen prowess in curating purpose-driven narratives that resonate, forging and sustaining reputation of the brand. Her expertise also lies in digital marketing, where she leverages full-funnel marketing approaches for driving measurable business results which add value to the world. She also oversees managing PR-related crises skillfully, advocating ESG (Environmental, Social and Governance) accomplishments and encouraging multicultural partnership. A mentor, she believes in the empowerment of teams for reaching their potential, and seeking collaborations where strategic communications can be fueling growth, making impactful change.

Anasua Mitra of ZEE5 has joined Lava International to lead brand’s PR and Corporate Communucations, Mitra confirmed this news with Adgully where she said, "After an exciting journey at ZEE5, I am happy to share I have joined Lava International Ltd. to lead brand’s PR and Corporate Communucations.I will be responsible for brand’s overall communications across traditional, digital and social media platforms."Prior to joining Lava International, Anasua was handling ZEE Entertainment Enterprises Limited's Corporate Communications as Senior Manager Corporate Communications. 

POCO India has appointed Nitin Yadav as their lead PR. POCO announced the new leadership on their LinkedIn handle, stating, “Welcome onboard, Nitin Yadav. Wishing you a fantastic and fulfilling journey with POCO India! We hope that together, we'll reach even greater heights!”Specializing in crisis communications, CSR, and sales services, and a scholar of Amity University, Nitin brings 12 years of experience in PR and corporate communications. He has achieved multiple accolades and milestones in his former roles with Avian WE, OPPO, Huawei, Vivo, Bite SKATEBOARD MEDIA, and others. We look forward to reaching new heights and thriving under his leadership.Prior to this, he worked with Avian WE as an Account Director and also served as Lead PR for OPPO.

LG Electronics, one of the leading consumer durable brands in India, has selected Avian WE as its external communications partner in India. Avian WE will spearhead comprehensive communication strategies aimed at elevating awareness of LG's corporate initiatives, including its technological prowess, corporate social responsibility (CSR) endeavors, and employer branding efforts. Through multi-channel communication, Avian WE will showcase LG's commitment to innovation, sustainability, and community engagement, further solidifying its position as a leader in the market.Commenting on the appointment, Jae Hyung Jun, Head Corporate Marketing at LG Electronics India, emphasized the brand's enduring commitment and vision for the Indian market. He stated, “At LG, our presence in India goes beyond delivering exceptional technology products; we believe in communicating and demonstrating the power of optimism as a way to make life better for our customers around the world. We are excited to collaborate with Avian WE to amplify our narrative reflecting our steadfast dedication to innovation and customer-centricity and also conveying the message Life’s Good to customers, inspiring and encouraging them to approach life with an optimistic attitude.”Talking about the selection process, he added, “The competition among the chosen agencies was fierce, but Avian WE's alignment with LG's core values and vision ultimately tipped the scales in their favour. We look forward to partnering with Avian WE to craft a tailored strategy that will resonate with our target audience and propel us towards achieving our objectives in India.”Commenting on the partnership, Neha Mehrotra, Managing Director of Avian WE, said, “We are excited to partner with LG and expand Avian WE's technology portfolio through creative thinking and inventive collaboration. LG, a global leader in consumer technology products, is dedicated to enhancing lives through innovation. We're committed to leveraging our expertise for impactful storytelling, ensuring LG's message resonates across all platforms.”Avian WE’s appointment is the result of a rigorous selection process, which included evaluating various capabilities and expertise of leading PR firms in India.