Elias Karam has announced his new position as Strategy Director at VML in a social media post. Elias transitions into this role with a rich background in finance, marketing communications, and advertising, marking another significant step in his career.With over six years of experience in the FMCG, telecommunications, banking, and education & culture sectors, Elias has a unique distinction of having worked on both the client and agency sides. His diverse expertise positions him well to lead strategic initiatives at VML.Previously, Elias led the Planning Department at Grey Dubai, overseeing multinational accounts and contributing to Grey?ÇÖs Borderless Approach as a Strategy Lead for global accounts. Before his tenure at Grey Group, he served as a Senior Strategist at Ogilvy in Dubai.Elias?ÇÖs career journey is a testament to his adaptability and strategic thinking. From his beginnings in finance to his impactful roles in marketing communications and advertising, he has consistently demonstrated excellence and innovation.VML looks forward to the strategic vision and leadership that Elias will bring to his new role, reinforcing the agency?ÇÖs commitment to delivering exceptional value to its clients.

Advertising agency Grey has announced the promotion of Sarah Trombetta to APAC CEO, effective immediately. Trombetta will now oversee Grey?ÇÖs operations across the Asia-Pacific region, reporting directly to Laura Maness, Global CEO of Grey.Sarah Trombetta?ÇÖs career with Grey began in 2016 when she served as CEO of Grey Hong Kong until 2019. Since 2021, she has been the AMEA Chief Client Officer for P&G, representing both Grey and WPP. Trombetta brings over 20 years of industry experience, including her tenure as CEO of Red Havas AU from 2019 to 2021, and positions at Hill+Knowlton Strategies, KAIZO, and Brand Influence GCI Media Group."APAC is a hyper-evolving marketplace and a priority region for our ongoing reinvention plans," said Laura Maness. "Under Trombetta?ÇÖs guidance, her client-focused leadership, ingenuity, and modern approach will support our teams in delivering even greater value for our clients. A vibrant and dynamic leader, I am very proud to appoint Sarah to this key role."In conjunction with Trombetta?ÇÖs promotion, Grey has also appointed Masahiko Okazaki as CEO of Grey Tokyo, effective immediately. Okazaki, who was previously Grey's Chief Operating Officer, joined the agency in January 2022 from TBWA/Hakuhodo.