Zeno has announced the promotion of Thomas Bunn to the newly established position of Global Chief Client Impact Officer. In this role, Bunn will be responsible for overseeing global strategy and planning, analytics, client experience, and innovation, with a focus on enhancing the impact of Zeno?ÇÖs work.Bunn's responsibilities will include restructuring client teams to ensure they consist of individuals with diverse business, strategic, and creative expertise. He will also bring increased rigor to Zeno?ÇÖs innovation process, aligning its offerings more closely with clients?ÇÖ needs.With eight years of experience at Zeno, Bunn has held various roles, most recently serving as Global Head of Planning, where he led strategy for some of the firm?ÇÖs most significant and complex clients.?Ç£For many of our clients, we operate as strategically additive business thinkers and advisors as well as communications experts. Thomas?ÇÖ appointment will ensure that our capabilities and teams are evolving to broaden the impact we make on our clients?ÇÖ business and reputation,?Ç¥ said Global CEO Barby K. Siegel. ?Ç£In this new role, Thomas leverages his insightful and inclusive strategic mindset, global perspective, and collaborative approach that instills confidence among clients and colleagues alike.?Ç¥

Global Women in PR (GWPR) has unveiled its sixth Annual Index survey to gather insights from women working in PR and communications worldwide. The survey, available in five languages, explores topics such as flexible working, harassment, career progression, and barriers to leadership positions. GWPR co-founder Sue Hardwick emphasizes the importance of the survey in understanding the challenges women face in the industry and finding solutions to promote gender equality. The survey is open until August 31 and is supported by leading industry partners. Key areas of focus include:- Impact of flexible and hybrid working on women- Harassment in the workplace- Career progression and barriers to senior roles- Breakdown of women in senior roles across industry sectors- Effect of career breaks on career progressionBy participating in the survey, women in the industry can contribute to a deeper understanding of the challenges and opportunities for growth, ultimately driving positive change.The Global Women in PR Annual Index has garnered support from a coalition of industry heavyweights, including Zeno, Havas Red, Opinium, ICCO, and Shout! Communications. This collective backing demonstrates a shared commitment to empowering women in the PR and communications sector and driving meaningful change.

Weber Shandwick's "First Edible Mascot" campaign for Pop-Tarts shatters barriers, becoming the first PR win in the Brand Experience & Activation Grand Prix at Cannes Lions 2024.This win marks a high point for PR at the prestigious festival, following Golin's "The Misheard Version" for Specsavers, which secured the PR Grand Prix and showcased PR agencies' creative leadership potential.The "Edible Mascot" campaign ?Çô a collaboration between Weber Shandwick, Kellanova, Florida Citrus Sports, Publicis, and others ?Çô was a massive success. It involved creating a giant, limbed Pop-Tart mascot for the Pop-Tart Bowl and treating players with edible versions after the game. The result? A viral sensation:Over 4 billion impressions$1 million in first-party data acquired15 times more brand mentions than all other non-sponsored bowl games combined.Industrywide TriumphWeber Shandwick's win wasn't the only PR highlight. Ogilvy also secured a Grand Prix for social & influencer with the "Michael CeraVe" campaign, demonstrating PR's growing influence in multi-platform campaigns.Additionally, PR agencies played a key role in securing Gold Lions for:Edelman's "Bar Experience" for HeinekenWeber Shandwick's "Translators" for U.S. Bank (part of IPG's Area 23 network's "In Transit" for NYC LGBT Historic Sites Project)Zeno's support for Rethink Toronto's "Heinz Ketchup Fraud" campaignThis year's Cannes Lions is a testament to the evolving role of PR agencies, showcasing their ability to drive creative, impactful brand experiences.

 Zeno has announced the appointment of Prashant Subramanian as the National Practice Lead - Corporate. With more than 18 years of experience across sectors, Prashant will play a vital role in expanding Zeno India?ÇÖs corporate practice. Based in Gurugram, Prashant will work closely with Rekha Rao, Managing Director for Zeno India.?Ç£The addition of Prashant with his wealth of experience across sectors coupled with Zeno?ÇÖs unique corporate offerings will help deliver strategic thinking and real impact to clients in India,?Ç¥ said Rekha Rao, MD, Zeno Group India. ?Ç£Zeno is known for keeping in step and leveraging timely developments in the communications sector to innovate and provide real business impact. Prashant will also be integral in delivering our latest technology-backed integrated marketing services to the market.?Ç¥Prashant?ÇÖs expertise extends across various industries, including , public health, pharma, healthcare, FMCG, media & entertainment, consumer technology, ed-tech, health-tech, ai, robotics, banking, and financial services, among others. With a strong foundation in public relations, strategy development, advocacy, campaign, and project management, he has consistently delivered impactful communication solutions that align with organizational objectives.On his move to Zeno, Prashant said "I am enthusiastic about joining Zeno during this crucial phase of the organization's progression. Zeno's distinguished global perspective coupled with its use of innovative contemporary methods to provide effective communications for clients, has consistently defined its identity. I look forward to partnering with the skilled team at Zeno to cultivate robust corporate practice. I am confident that my background and expertise will contribute significantly to Zeno's success and enable us to leverage emerging opportunities and realizing our long-term vision."Prashant occupied pivotal agency positions including Vice President ?Çô North at Kaizzen prior to joining Zeno. Additionally, he made notable contributions while working with corporate giants like Ansal Properties and Infrastructure Limited, a prominent real estate conglomerate; and SG Cricket, the world's largest cricket equipment manufacturer, where he served as the Brand & Category Head.To learn more about Zeno and its capabilities visit ZenoGroup.com or on social media at LinkedIn, Facebook and Instagram.