Ellerton & Co., a Southeast Asia-focused PR and marketing agency, has named Prayaank Gupta as its new Executive Director. Gupta will spearhead the agency's overall growth strategy, leveraging his extensive experience in the region.In his new role, Gupta brings over 12 years of expertise from fast-growing PR agencies across Southeast Asia. His focus is twofold: driving revenue and headcount growth.This means hiring talented individuals to support new business, enhance client satisfaction, and fuel market expansion, Gupta explained. He added that the agency is already experiencing a surge in new clients across branding, social media, and PR services.Gupta plans to improve profitability by implementing best practices and fostering a work environment that attracts and retains top talent. "We want to create a space where employees can contribute meaningfully, enjoy a positive culture, and maintain a healthy work-life balance," he said.Prior to joining Ellerton & Co., Gupta served as Vice President, Growth and Innovation at PRecious Communications. He steadily climbed the ranks, starting as Head of Growth and Innovation in 2016. Previously, he held positions at Litmus PR (Manager, Senior Consultant Lead) and worked with agencies like Ruder Finn and Blue Communications."We're thrilled to welcome Prayaank during this exciting chapter," said Oliver Ellerton, Director at Ellerton & Co., to whom Gupta will report. "With offices in Singapore and Vietnam, we plan to expand further into Southeast Asia to meet client needs. Prayaank's expertise is crucial to this strategy, and we look forward to sharing our success stories in the coming months."Ellerton & Co. caters to a diverse range of clients in consumer goods, hospitality, corporate and sustainability, technology, startups, and financial services. Beyond traditional PR, they offer social media management, branding and design, and investor relations services."We're excited to collaborate with Prayaank to drive growth across Southeast Asia, venturing beyond Singapore and Vietnam," said Michael de Waal-Montgomery, Director at Ellerton & Co. "With Prayaank's support, we aim to expand our teams in the Philippines and Indonesia, while solidifying our presence in Vietnam during the latter half of 2024.""I'm honoured to join Ellerton & Co.'s talented team," said Gupta. "They've built a strong foundation of client trust, and I'm eager to help the agency evolve from a boutique firm to a mid-sized and eventually, a major regional player. My experience in growing agencies within the APAC region positions me well to support this transition."