Anasua Mitra of ZEE5 has joined Lava International to lead brand’s PR and Corporate Communucations, Mitra confirmed this news with Adgully where she said, "After an exciting journey at ZEE5, I am happy to share I have joined Lava International Ltd. to lead brand’s PR and Corporate Communucations.I will be responsible for brand’s overall communications across traditional, digital and social media platforms."Prior to joining Lava International, Anasua was handling ZEE Entertainment Enterprises Limited's Corporate Communications as Senior Manager Corporate Communications. 

Rajiv Bannerjee has started a new role at Standard Chartered India as the Head of Communications for India & South Asia. He posted on his Linkedin: “Excited to be given the responsibility to shape and execute the communication strategy of one of the marquee financial services brands that has a long association with the Indian sub-continent. The Bank's association with India now spans more than 150 years. The brand promise hashtag#hereforgood, along with the values of hashtag#neversettle hashtag#dotherightthing and hashtag#bettertogether, I believe, reflects amongst its employees, customers, clients and other key stakeholders.”He started his career as the Field Correspondent, Unit Director at Beacon Television and served in the Executive Programming department at Hinduja Media. He was the Senior Executive Teleshopping Network at United Television (UTV). He was the Senior Executive – Content at NetScribes and the Senior Correspondent at Financial Express. He was also the Editor at ET Brand Equity and the Senior Vice President & Vertical Head, Corporate Communications at HDFC Bank. He held the position of Group Head – Corporate Communications at Piramal Enterprises Limited. He is a seasoned strategic communications professional with experience in television, print, digital for 15 years and was a reputation management expert at HDFC Bank for the last nine years. He is a law graduate and have done an Advanced Management Programme in Public Policy from ISB Hyderabad.

POCO India has appointed Nitin Yadav as their lead PR. POCO announced the new leadership on their LinkedIn handle, stating, “Welcome onboard, Nitin Yadav. Wishing you a fantastic and fulfilling journey with POCO India! We hope that together, we'll reach even greater heights!”Specializing in crisis communications, CSR, and sales services, and a scholar of Amity University, Nitin brings 12 years of experience in PR and corporate communications. He has achieved multiple accolades and milestones in his former roles with Avian WE, OPPO, Huawei, Vivo, Bite SKATEBOARD MEDIA, and others. We look forward to reaching new heights and thriving under his leadership.Prior to this, he worked with Avian WE as an Account Director and also served as Lead PR for OPPO.

Priya Dhawan has advanced to the role of Head of Communications, YouTube APAC at Google. Dhawan is a veteran in communications and public affairs, boasting more than 14 years of industry experience. She revealed her promotion on LinkedIn, stating, “I’m happy to share that I’m starting a new position as Head of Communications, YouTube APAC at Google.”Priya Dhawan has been a part of Google for over six years, holding roles such as Head of Policy & Reputation Communications for YouTube APAC and APAC Lead for Product & Policy Communications for YouTube, among others. Prior to joining Google, she spent more than five years at Edelman and also worked with 20:20 Media.

Greeshma Nachane has taken to LinkedIn to share her exciting career move, announcing her new role as Corporate Communications Manager at PayMate, a significant step in her professional journey.In a post on linkedin she expressed her gratitude, saying, “I have immense gratitude towards everyone who contributed to my Adfactors PR journey all my superiors, mentors, colleagues, media journalists, etc. Thank you so much everyone for all the support and learnings!”Greeshma’s professional background includes positions at Adfactors PR, Communicate India, White Marque Solution, and Trikut Films before joining PayMate.

Piali Dasgupta has stepped down from her position as Senior Vice President of Marketing and Communication at Columbia Pacific Communities, concluding a tenure of five and a half years with the organization. With over 17 years of diverse experience spanning media, real estate, e-commerce, and more, her expertise lies in shaping brand identity, strategizing brand architecture and positioning, consumer segmentation, campaign creation, ATL and BTL marketing, digital marketing, storytelling, PR, and corporate communication.During her tenure, Piali Dasgupta played a pivotal role in establishing and elevating the business, brand, and category, transforming it into a preferred consumer brand in the senior living sector within a brief span of five years. Expressing her sentiments on LinkedIn, she stated, "The opportunity to serve seniors, give them a voice and visibility, fight ageism and age-related stereotypes, craft the narrative of positive aging, and create a benchmark-setting senior care brand in the country, is something that I will always be grateful for."Reflecting on her interactions with the vibrant senior residents across the ten communities, she shared, "I will miss interacting with our livewire senior residents across our 10 communities. I wish I had even an iota of their energy, talent, joie de vivre, and zest for life! They inspire me every day." She reminisced on the genesis of the journey, highlighting the creation of a mixed media upcycled art of a banyan tree, symbolizing the brand's values of rootedness, wisdom, and shelter.?

Shreya Mehta of Discord has joined the tech giant Microsoft as their Senior Manager - Corporate Communications. Announcing her movement on LinkedIn she said: “I’m happy to share that I’m starting a new position as Senior Manager - Corporate Communications at Microsoft! I arrive at the world's biggest tech company as its pushing the boundaries of what artificial intelligence can achieve, every day. And I couldn't be more excited to shape the company's PR strategy alongside an exceptionally talented team - hat tip to our comms chief in Asia Lauren Myers-Cavanagh and in India-South Asia Pallavi Walia. This is more than just a career move — it's a milestone after a challenging year that brought about personal growth and some much-needed learnings. I also owe a huge debt of gratitude to all my mentors, friends and family for their unwavering faith in me. Cheers to change, growth and new lessons.”Prior to this, she was associated with BCW Global as Associate Director and Policy & Corporate Communications Manager at Twitter.

RHI Magnesita, the provider of refractory products, solutions, and services, has appointed Abhijit Kashyap Borah as the Head of Global Communications and Public Affairs.With over two decades of experience, Abhijit Kashyap Borah brings a wealth of expertise to his new role, having spent 15 years in corporate communication functions and five years in reporting and editorial roles across national and regional media platforms. His extensive background includes leadership positions in communications and public affairs.Abhijit posted in LinkedIN: "I’m happy to share that I’m starting a new position as head of global communications and public affairs at RHI Magnesita based out of our headquarters in Vienna. Looking forward to the support and guidance from all my colleagues, peers and business partners."Abhijit Kashyap Borah's appointment underscores RHI Magnesita's commitment to advancing excellence in communications and public affairs. As the company continues to pioneer innovation and extend its footprint in the global refractory industry, his leadership will play a pivotal role in shaping its strategic direction.