COTT Data: Anticipation Drives Choice: 86% of Netflix Users Wait for Theatrical Release.Netflix has solidified its position as India's premier destination for theatrical releases, with "Haq" leading the top movies chart in Week 1'2026 (January 3-9, 2026) with 7.42 million unique viewers, according to data from Chrome OTT (COTT), India's leading OTT measurement platform.The success of "Haq" has created significant social buzz, establishing Netflix as the signature choice for Bollywood content. The streaming giant is anticipating an additional 1 million subscribers in India following the upcoming release of "Dhurandhar," with projections of 4 million new subscribers worldwide.Week 1'2026: Netflix Commands Top Movie ViewershipCOTT's Week 1'2026 data reveals Netflix's dominance in the theatrical release space:Disclaimer - The published data is based on actual consumption of OTT content and also includes viewer consumption resulting from subscribers sharing their passwords with others to view content. Viewer numbers and engagement may therefore reflect shared access beyond the original subscriber base.Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 minute of continuous viewing for the said period.With two of the top three movies on its platform, Netflix captured the largest share of theatrical release viewership during the first week of 2026.One Destination for All Movie GenresCOTT's survey insights reveal that Netflix has become the go-to platform for movies across all genres, establishing itself as the signature destination for Bollywood content among Indian audiences.86% of Netflix Users Wait for Theatrical Release.In a striking validation of Netflix's strategy, 86% of Netflix users actively anticipate and wait for theatrical releases to premiere. This preference is driven by compelling value propositions: 54% of subscribers believe Netflix offers better value f