Supreme Group acquires marketing & PR agency Health+Commerce

Supreme Group, backed by growth-oriented private equity firm Trinity Hunt Partners, has acquired Health+Commerce, an integrated agency providing strategic public relations, marketing, and creative services to innovative healthcare companies. Supreme Group is a healthcare commercialization platform company formed following Trinity Hunt’s majority investment in Supreme Optimization, a leading life science-focused digital agency. Founded by Sheldon Zhai in 2012, Supreme Optimization provides its clients with best-in-class performance digital marketing services including paid advertising, SEO, content marketing, analytics and website development services. Health+Commerce is Supreme Group’s second add-on following its acquisition of Clarity Quest, a health IT marketing agency. “We’re thrilled to welcome Health+Commerce to the Supreme Group family of companies,” said Tom Donnelly, CEO, Supreme Group. “In only seven years, Health+Commerce has built a highly respected organization providing strategic programs that reach clinician, investor and consumer audiences in the multibillion-dollar medtech, biotech and digital health sectors. We look forward to supporting the agency as it continues on its growth trajectory.” Health+Commerce’s leadership will remain in place, and the agency will continue to operate under its brand name as a standalone organization within Supreme Group. Nicole Osmer, founder and CEO of Health+Commerce, will take the role of president. “This marks an exciting new beginning for Health+Commerce,” said Nicole Osmer. “Joining Supreme Group will provide complementary services to our clients, additional resources and support as we scale, and new growth opportunities for our employees. I’m thrilled that we will be working closely with Tom, Sheldon and other leaders who share our entrepreneurial spirit, commitment to excellence, and dedication to building strong cultures and great places to work.” “Trinity Hunt is focused on investing in and growing leading people-based healthcare and business services-oriented companies, and supporting great teams with strong cultures,” said Mike Steindorf, partner at Trinity Hunt. “With Supreme Optimization, Clarity Quest and now Health+Commerce, and under Tom’s leadership as CEO, we are well on our path to creating a leading life sciences marketing and communications services business. We look forward to helping nurture these companies and adding additional exceptional businesses to the platform.” Bryan, Garnier & Co, with a team led by Pierre-Georges (PG) Roy and Michael Tuller, served as exclusive advisor to Health+Commerce.