Bridgers, India’s leading integrated communications agency, today announced that the company has signed a strategic Memorandum of Understanding (MoU) with IIT Kanpur’s Entrepreneurship Cell for the 2025 edition of UpStart, its flagship pitching event focused on empowering startups and entrepreneurs across India. The partnership will see Bridgers assist the IIT Kanpur E-Cell with end-to-end communications solutions, highlighting the impact of UpStart 2025 across India. The event is set to begin with its Nationals edition in Delhi (October 11th), Bengaluru (November 8th) ,Hyderabad (November 1st) and Mumbai (December 6th) ahead of the Finals at IIT Kanpur in January 23-25, 2025.The partnership will also see Bridgers work closely with the IIT Kanpur E-Cell, helping them to amplify the brand voice of UpStart 2025 with strategic campaigns and community-first storytelling. Bridgers will also work on establishing an authentic narrative that uniquely positions IIT Kanpur and its E-Cell as growth-focused entities in both national and regional media. As part of the MoU, Bridgers will also be integrating reputation management as a service for the event and IIT Kanpur E-Cell in general, bolstering its positioning across the country.Speaking on the MoU, Anubhav Singh, Founder of Bridgers, said, “It is a delight to collaborate with a premier institution of IIT Kanpur’s stature, and its Entrepreneurship Cell for us. Startup Communication has been one of our fortes over the years, and to assist the next generation of Indian entrepreneurs by contributing to IIT Kanpur’s vision through the E-Cell, we feel that it is the perfect combination of services and responsibility. As media partners of IIT Kanpur E-Cell’s UpStart 2025, we will look forward to positioning our stakeholders to the pinnacle of success and contribute to the country’s Viksit Bharat vision by 2047.”Laksh Bansal of IIT Kanpur E-Cell, also shared his insights on the collaboration, saying, “We are delighted to welcome Bridgers as the official Media Partner for IIT Kanpur Entrepreneurship Cell’s flagship pitching event, UpStart 2025. At IIT Kanpur, our goal is to contribute to the country’s emerging startup ecosystem by assisting entrepreneurs with crucial and relevant support, and with Bridgers, highlighting the impact of this event has become more streamlined than ever. We are looking forward to a fruitful partnership ahead, contributing to our shared vision of empowering tomorrow’s founders and unicorns.”The partnership between Bridgers and IIT Kanpur E-Cell will see the former assisting across all targeted cities for the Nationals, i.e., Delhi, Bengaluru, Hyderabad, and Mumbai, along with the Finals at IIT Kanpur in January 23-25, 2025. The impact of the collaboration will extend beyond enhancing media presence, but also establishing a robust relationship with the selected startups and the national & regional media, along with the strategic stakeholders. This proactive relationship will include operational agility through both traditional and new-age media verticals, establishing brand recalls for IIT Kanpur E-Cell, UpStart 2025, along with the selected startups nationwide.

Meenu Handa, one of India’s most respected corporate communications leaders, has announced her retirement, marking the end of a remarkable 35-year career across some of the world’s most influential companies. Starting her journey on October 1, 1990, at IPAN, Handa went on to hold senior leadership roles at Microsoft, Amazon, and most recently Google, where she served as Vice President of Communications for Asia-Pacific.In a reflective note shared on the anniversary of her first day in the industry, Handa said: “35 years. 4 incredible companies. A million memories. Today, as I change the pace of my life, I look back at these years with deep fulfillment and gratitude… The question I’m often asked is, ‘What’s the plan?’ My answer: there is no plan. A whole new, fresh canvas awaits.”A Storied Career in CommunicationsHanda began her career at IPAN Hill & Knowlton, where she rose to the position of Vice President and built deep expertise in marketing communications, public affairs, and crisis management. She then spent over seven years at Microsoft India, serving as Director of Corporate Communications and as part of the India Leadership Team, where she was recognized as “Corporate Communication Professional of the Year” in 2012 by exchange4media.In 2013, she joined Amazon, setting up the corporate communications function for the company in India and building its CSR charter under “Amazon Cares,” which went on to win the Golden Peacock CSR Award.Her longest stint was at Google, where she spent nearly a decade in multiple leadership roles across India and Asia-Pacific, ultimately becoming Vice President of Communications for the region. At Google, she led critical mandates in corporate communications, storytelling, and reputation management, while mentoring and building high-performing communications teams.Beyond her corporate roles, Handa also served as Independent Director on the board of SRL Diagnostics (2016–2018) and as an advisory board member for KickOff Solutions.A Legacy of Leadership and MentorshipThroughout her career, Handa was known not just for her communication acumen but also for mentoring teams and empowering young professionals. In her farewell note, she expressed deep gratitude to her mentors, peers, and teams across IPAN, Microsoft, Amazon, and Google, calling the relationships she built her “real return on investment.”Handa’s retirement marks the close of a landmark career that shaped the communication strategies of global tech and retail leaders in India and beyond. Looking ahead, she says she is embracing the same “nervous excitement” she felt on her first day in the industry—ready to paint a new canvas in life’s next chapter.

Weber Shandwick, the earned-first global communications agency, today announced the promotion of Shashikanth Someshwar to Chief Executive Officer of Weber Shandwick India, effective October 1.With a team of more than 150 people across Mumbai, Gurgaon, and Bengaluru, India has become one of Weber Shandwick’s fastest-growing markets in Asia Pacific, fueled by demand from clients in technology, healthcare, consumer, and public affairs. Someshwar’s promotion reinforces the firm’s commitment to building on this momentum and expanding its leadership presence in the region. “India is not only one of the fastest-growing markets in Asia Pacific, but it is also one of the most influential. Shashi’s leadership will ensure that Weber Shandwick continues to be at the forefront of this growth, helping clients navigate change with creativity, innovation, and meaningful impact. His promotion is a critical step in strengthening our leadership bench as we accelerate our regional ambitions,” said Tyler Kim, CEO, APAC, Weber Shandwick. “The promotion is both a personal milestone and a reflection of the incredible journey we have taken as a team. India’s communications landscape is evolving rapidly, and Weber Shandwick is uniquely positioned to help clients seize the opportunities ahead. My focus will be on building the next chapter of growth by strengthening partnerships, embracing innovation, and empowering our team to deliver impact,” said Someshwar.Someshwar has held leadership roles across corporate and consumer practices before stepping in as interim Managing Director of India earlier this year. Working closely with the senior leadership team, he has been instrumental in driving growth, providing strategic counsel to clients, and building teams aligned with the evolving needs of the market.

Let's Konstruct, a groundbreaking B2B platform, which aims to redefine the construction materials supply ecosystem, has on-boarded Communication Casa, one of India’s leading PR and communication agency, to build its brand presence and establish a strong market positioning through strategic communications.Let's Konstruct is a market shaper, founded by a group of veterans in the building materials and construction industry. The platform aims to corporatize, catalyse and cleanse the construction sector to bring joy to the process of creation. Let’s Konstruct is shaping an ecosystem of sellers and buyers who wish to do business based on transparency and trust, auguring efficiencies, effectiveness and a seamless collaborative working.Communication Casa will create and implement a detailed communications strategy to raise awareness about Let's Konstruct's innovative platform, thought leadership, and unique value. The agency will use its skills in media relations, content creation, and stakeholder engagement to position Let's Konstruct as an emerging leader in the building material and construction industry.“We are excited to collaborate with Let’s Konstruct as they establish their presence in the market,” said Manauti Walecha, Founder of Communication Casa. “Our team will ensure their innovation and expertise are communicated effectively to the right audiences.”"We are happy to onboard Communication Casa to help us communicate our brand values in the market through effective PR strategy. Their work philosophy and commitment to client impact created a shared approach shaping our collaboration”, said, Gaurav Markanda, CEO & Co-founder, Let’s Konstruct.Communication Casa's commitment to offering high value and setting a standard of unparallel quality is showcased through its spectrum of services that span across sectors, including finance, healthcare, FMCG, F&B, startups, NGOs, technology, entertainment, esports, agriculture, travel and hospitality and real estate. With its strategic approach and bespoke solutions, Communication Casa is well positioned to support Let’s Konstruct in achieving its vision of building a strong brand identity.

Vertoz Limited a global MadTech and CloudTech Platform Company, has bagged the communication mandate for XLRI – Xavier School of Management, Jamshedpur, one of India’s most respected B-schools. The year-long partnership will see Vertoz lead XLRI’s communication strategy across content, PR and digital platforms. What began as a one-time digital media management engagement has now matured into a long-term strategic partnership, a milestone that reaffirms Vertoz’s growing role in the education sector.This development highlights and reaffirms the strength of Vertoz’s intelligent MadTech solutions and its ability to deliver consistent, data-driven outcomes that go beyond campaign cycles. More importantly, it reflects the deep trust XLRI places in Vertoz as a long-term partner in shaping its digital growth story.Speaking on the occasion, Hiren Shah, Chairman & MD of Vertoz, said:“This partnership is more than a contract - it is a new relationship built on trust and the power of meaningful communication and impact. As I have said earlier, education is the foundation of tomorrow, and when an institution like XLRI chooses to collaborate with us, it validates our belief that institutions don’t need more media; they need smarter media. We are humbled and proud to walk this journey together.”For Vertoz, this year-long mandate is a continuation of its momentum in the education sector, following its marquee win with XLRI Jamshedpur.Commenting on this milestone, Ashish Singh, Public Relations (PR) & Branding Officer, XLRI Jamshedpur said, “At XLRI, we believe that a world-class institution deserves world-class storytelling. With Vertoz as our PR and Branding partner, we are confident of amplifying XLRI’s legacy of excellence with the innovation, agility and impact that today’s communication landscape demands.”The renewed engagement will focus on strengthening the institute’s digital footprint, enhancing student outreach across India, and leveraging Vertoz’s proprietary technology stack to deliver impact-driven results.Through this partnership, Vertoz aims to build a strong communication framework for XLRI that goes beyond conventional communication, focusing on authentic storytelling, industry dialogues, and narratives that highlight XLRI’s contribution to shaping leadership in India and globally.

After an extraordinary 10-year journey, Humsa Dhir, Senior Vice President and Head of Corporate Communications at Sony Pictures Networks India (SPNI), has announced her decision to move on from the organisation. Since joining SPNI in 2015, Humsa has been the driving force behind the network’s corporate narrative, reputation management, and strategic communications across its broadcast, digital, and sports businesses. Her tenure has been defined by thoughtful leadership, adept crisis management, and a consistent commitment to excellence.Beyond communications, Humsa has chaired SPNI’s Anti-Sexual Harassment Committee for two terms, led social media governance, and championed initiatives like the award-winning Go-Beyond Podcast, celebrated for its innovation in corporate storytelling. Her experience spans media, energy, manufacturing, and automotive sectors, having advised CXOs and boards across Asia, Europe, and the Middle East on trust, change management, and long-term value creation.Manu Wadhwa, CHRO, SPNI: “Humsa has been an exceptional custodian of SPNI’s reputation and values. Her ability to craft compelling narratives, build meaningful stakeholder engagement, and lead with integrity has left a lasting imprint on the organisation. We will truly miss her insight, her partnership, and the calm confidence she always brought to the table. On behalf of SPNI, we wish her the very best in her next chapter.”Humsa Dhir, SVP & Head of PR & Corporate Communications, SPNI: “Over the past decade, I’ve had the privilege of building and leading a communications function that shaped how the company was perceived, understood, and trusted. The role called for equal measure of strategy and sensitivity, offering me immense opportunities to grow as a professional and as a person. As I close this chapter, I do so with deep gratitude and a clear sense of readiness to take this experience into new environments, embrace broader mandates, and continue driving impact through purposeful storytelling and reputation leadership.” Everyone at Sony wishes Humsa continued success as she embarks on her next journey.

APRW Pte Ltd (APRW), one of Singapore?ÇÖs leading integrated communications agencies, announced three new client partnerships that reflect its commitment to purposeful communications spanning community, the creative industries, and regional talent development and collaboration. These include Our Tampines Hub, Singapore?ÇÖs first and largest integrated community and lifestyle hub; SOZO, creators of Anime Festival Asia (AFA), for AFA Creators Super Fest Singapore 2025; and the Singapore Chamber of Commerce Indonesia (SingCham) for the inaugural SingCham Uplifting Scholarship, supporting regional youth development. Driving Integrated Strategic Communications for Our Tampines HubAPRW has been appointed as the public relations agency on retainer for Our Tampines Hub (OTH). In this role, APRW will provide strategic counsel and execution across corporate and public communications, as well as media relations. Leveraging targeted media outreach, curated press engagements, and integrated communications support, APRW will support OTH in amplifying its brand narrative, enhancing stakeholder engagement, and reinforcing its position as a vibrant and inclusive anchor for the community. ?Ç£We are honoured to partner with Our Tampines Hub in shaping and strengthening its communications efforts,?Ç¥ said Julie Chiang, Director at APRW. ?Ç£OTH is more than just a physical space?Çöit is a symbol of community spirit and inclusivity. We look forward to supporting their vision through impactful storytelling and purposeful engagement that resonates with both media and the wider public.?Ç¥ Spotlighting Southeast Asia?ÇÖs Creative Talents APRW has also been appointed by SOZO, the creators of Anime Festival Asia, for the upcoming AFA Creators Super Fest (CSF) Singapore 2025 happening from 2 to 3 August 2025 at Suntec Singapore Convention and Exhibition Centre. The community-powered festival will bring together over 300 creators, cosplayers, and crafters, with highlights ranging from a vibrant creators market to live music, dance performances, and more?Çöwith APRW driving publicity efforts for the event. Empowering Youth and Strengthening Regional CollaborationAs part of its commitment to community impact and talent development in Indonesia, APRW has partnered with the Singapore Chamber of Commerce Indonesia (SingCham) for the inaugural SingCham Uplifting Scholarship 2025. The agency plays a dual role: contributing as a corporate partner by offering financial support and internship opportunities, while also serving as the pro bono communications partner to amplify outreach and visibility for the initiative. Launched in April 2025, the SingCham Uplifting Scholarship provides financial assistance, mentorship, and internship opportunities to deserving Indonesian undergraduates from universities in the Greater Jakarta (Jabodetabek) region. The initiative also aims to strengthen cross-border ties between Singapore and Indonesia. Eight students were awarded the scholarship at the inaugural SingCham Uplifting Summit held in Jakarta this July. APRW has been a proud corporate member of SingCham since 2021.Anu Gupta, Director at APRW, shared: ?Ç£Supporting the SingCham Uplifting Scholarship reflects our values as a purpose-driven agency and our commitment to nurturing the next generation of communication professionals both in Singapore and Indonesia. We're proud to be part of a programme that not only empowers students but also strengthens collaboration between both countries.?Ç¥

Authored by Aakriti Bhargava, Co-founder of Wizikey.A few years ago, when a brand found itself in trouble whether in a boardroom or across headlines, the first instinct was simple: call someone. Maybe a senior journalist, maybe your boss, maybe legal. Information came later. Gut took the lead.But today, that muscle memory doesn?ÇÖt cut it.Because the crisis? It no longer waits. It spreads, sometimes faster than the team?ÇÖs first internal email.And here?ÇÖs the kicker: most crises don?ÇÖt start in the news. They start in the corners of the internet- an ignored Reddit thread, a small regional blog, a viral YouTube comment, or a misfired WhatsApp forward. By the time it reaches a newsroom or your media tracker, the narrative has already taken shape.This World AI Appreciation Day, I?ÇÖm thinking about one very specific thing: how AI is changing the way we handle crisis communication. Quietly. Deeply. And for the better.The Crisis Doesn?ÇÖt Knock. It Seeps In.Every major reputation incident in recent memory came with early signals. But those signals were too small. Or too scattered. Or simply went unnoticed because no one was looking there.This is where AI shines, not in the dramatic Hollywood way, but in the tireless, background way. It listens where humans don?ÇÖt. It sees patterns we can?ÇÖt. It compares today?ÇÖs chatter with yesterday?ÇÖs silence and tomorrow?ÇÖs potential storm.It?ÇÖs not flashy. It?ÇÖs watchful. And when it does speak, it?ÇÖs usually worth listening to.From Alert Fatigue to Narrative IntelligenceAsk any comms team, and they?ÇÖll tell you: monitoring dashboards have become noise machines. Hundreds of alerts. Thousands of mentions. But when every ping is urgent, nothing really is.That?ÇÖs the real shift with AI. It?ÇÖs not just tracking volume anymore- it?ÇÖs weighing what matters. Who?ÇÖs speaking? How fast is it spreading? Is the story gaining traction or fading out?AI answers the one question every PR professional asks in a crisis: ?Ç£Do I need to worry about this??Ç¥The Real Need: Clarity, Not Just DataIn the thick of it, teams don?ÇÖt lack alerts- they lack clarity.What?ÇÖs priority? Who needs to act? What could this snowball into?AI is slowly stepping in as the triage nurse. It doesn?ÇÖt make the final call?Çöbut it gives the team a head start. It says: this story has your brand in the headline, sentiment is worsening, and reach is ticking up. Here?ÇÖs what you should pay attention to now.In a world where timing is everything, that kind of nudge isn?ÇÖt just helpful. It?ÇÖs mission-critical.Rethinking Our Own PlaybookThe real shift isn?ÇÖt in what AI can do. It?ÇÖs in how we, as communicators, start thinking differently.We?ÇÖve always trained for calm in chaos. We?ÇÖve built our skills around relationships, writing, and narrative control. But now, a new skill is creeping in quietly: data instinct.We need to start asking:Where did this narrative begin?What are its signals saying?Will this die down, or explode by morning?These are AI-era questions. And the teams who learn to ask them early will be the ones who control the narrative, instead of reacting to it.The Appreciation is RealSo on this AI Appreciation Day, I?ÇÖm not toasting the tech just for its promise. I?ÇÖm grateful for what it?ÇÖs already doing.It?ÇÖs helping communications professionals do the impossible:Hear the silence before the noise.In a world where reputation is shaped in real time, AI isn?ÇÖt the future of crisis comms. It?ÇÖs already here?Çöand it?ÇÖs making us better.

In today?ÇÖs digital-first world, visibility, storytelling, and human connection matter as much in B2B as they do in consumer brands.When I moved from a consumer-facing brand to a B2B organisation, I expected a shift in priorities. The communication lens felt narrower, more contained, and focused on a defined group of stakeholders. But very quickly, I realised that even in B2B, the expectations around visibility, recall, and credibility were just as intense. The difference was in the mindset, not in the need.What helped me navigate this shift was my B2C experience. We began to reimagine how the brand could show up, not just in boardrooms or policy events, but in public conversations. We focused on simplifying narratives, owning digital platforms, and creating a voice that was distinct, visible, and human.The B2B Audience Is Broader Than We ThinkTraditionally, corporate communication in B2B has been strategic and intentional, directed at investors, vendors, policymakers, and internal stakeholders. But in today?ÇÖs interconnected ecosystem, the audience is far more diverse.It includes decision-makers across procurement and strategy functions, job seekers exploring culture fit, and industry bodies or certification agencies assessing standards and governance. Analysts, researchers, collaborators, and content creators also play a role in shaping how your organisation is perceived.They may not all be customers, but they are crucial to your reputation, influence, and future growth.Reputation Is Built in the Public EyeCommunication today cannot be confined to investor decks or annual reports. It must extend into the public sphere, where leadership voices, brand narratives, and cultural values are increasingly under the spotlight.B2B organisations must embrace storytelling, thought leadership, and reputation building with the same rigour that consumer brands apply to their marketing. It is not about visibility for its own sake, but about owning the narrative before others define it.Digital Presence Is the New Business CardOwned and earned media now play complementary roles. Beyond traditional coverage, B2B brands must build credibility through LinkedIn, podcasts, online publications, webinars, and even short-form videos. A compelling article may introduce your strategic thinking, but a candid leadership post can humanise your organisation in an authentic way.The shift is not towards consumerisation, but towards relevance in an increasingly content-driven world.Applying B2C Lessons to B2B RealitiesFrom my own experience, these principles apply well across both worlds:Lead with clarity, not complexityShow up consistently, not just during milestonesUse leadership as brand custodiansTranslate internal culture into external cuesCreate narratives that are agile and humanThis mindset enables organisations to build trust, stay discoverable, and remain top-of-mind in the industries they serve.Aligning Internal Voice With External ImpactWhether it is a townhall, an employee connect initiative, or a campaign that brings company values to life, these narratives help shape the employer brand and influence how the outside world perceives the organisation.Authenticity is strengthened when what is said inside the company is visible, believable, and echoed outside.Making Visibility a Strategic ImperativeThe fundamentals of B2B communication remain rooted in strategic clarity and stakeholder engagement. But in the current landscape, visibility must work alongside strategy to build reputation, influence perception, and shape opportunities.We may be building for businesses, but we are speaking to people. And people respond to stories, not just data. A B2B brand that communicates with relevance, consistency, and human insight will always stay ahead of the curve.

Gambit Communications has announced a multilayered expansion titled ?ÇÿGambit 3.0?ÇÖ that features the launch of four branded divisions, 26 new team member hires and two exciting new purpose-built office spaces. Rather than following the traditional agency model of subdividing by practices, the Dubai-born independent PR & Influencer Marketing agency has prioritized synergy and authenticity by creating four themed divisions that unite brands and team members who share common approaches to storytelling.Gambit Pulse is focused on trends, disruption and passion, for brands that live in momentum and thrive on urgency, relevance and creative heat; Gambit Sage is the corporate, consultancy and sustainability division that offers calm, gravitas and strategic thinking, while Gambit Atelier is the fashion, culture and entertainment department that brings a studio mindset to a pop-culture world. Finally, Gambit fwd powers the industries and visionaries defining tomorrow in technology, property, mobility and innovation.The divisions have been supplemented by a 26-person hiring spree that includes 21 new additions since the start of the year, and five more set to join before the end of the summer, to take the agency size to 50 full-time team members.To help the teams live their ethos, Gambit has invested in two exciting new office spaces. The Gambit Pulse HQ is a purpose-built, fully-owned office space for the freshest young talent in the region to innovate, create and disrupt, while the Gambit Boutique is a bespoke fashion atelier designed to host, create content, and display clients?ÇÖ brands. These line up alongside Gambit?ÇÖs existing HQ which has been refurbished, to create a thriving 4,000 sq ft total premises.Since the start of the year, Gambit have grown their multinational client roster with major tender wins including Samsung, Property Finder, Majid Al Futtaim?ÇÖs Lifestyle portfolio featuring LEGO, lululemon, Crate & Barrel and more, The Red Sea International Airport in Saudi Arabia, and the global viral phenomenon FIX Dessert Chocolatier ?Çô the original Dubai Chocolate.The agency?ÇÖs powerful momentum sees them concurrently holding five agency of the year titles, following a successful 2024 where they picked up a total of 36 major awards.Founder & Managing Director, Jamal Almawed said: ?Ç£In the six years since we launched, we?ÇÖve shaped and reshaped the agency model, always operating with clear guiding principles on how to build healthy dynamics with clients and with each other, and what the workplace should look like. We have pioneered new ways of looking at communications, creating a meritocracy built on shared values, drive and ambition. Gambit 3.0 is us making the first move once again, to become better storytellers, driven by curiosity, authenticity and cultural literacy.?Ç¥Gambit Communications handles a range of multinational brands including Samsung, Uber, Acer, BMW, Amazon Payment Services, Majid Al Futtaim, Essilor Luxottica and more.

Authored by Chaitali Pishay Roy, Founder - CPR GlobalFor decades, the default playbook for any brand or leader looking to tell their story was clear: get a feature in a leading publication, line up a few interviews, and let traditional media do the heavy lifting. But that equation has changed. Quietly at first ?Çö and now, dramatically.Today, the platforms where reputations are being built have moved far beyond the newsroom. Stories are being shaped on podcasts, in long-form conversations, through owned content, and on platforms that didn?ÇÖt even exist in the old communications blueprint. This isn?ÇÖt about media being replaced ?Çö it?ÇÖs about media being redefined.Look at what happened when Vijay Mallya finally broke his silence. After nearly a decade of avoiding Indian press, he chose not a legacy news outlet but a podcast ?Çö Raj Shamani?ÇÖs Figuring Out ?Çö for a four-hour conversation that covered everything from Kingfisher to personal loss. It wasn?ÇÖt a headline-grabbing interview. It was a controlled, layered narrative. The format gave him what traditional media couldn?ÇÖt: space, context, and depth. And as a result, it dominated every social feed, sparked debate across age groups, and reinserted him into public conversation ?Çö on his terms.Netflix?ÇÖs co-CEO Ted Sarandos could have chosen any business magazine to speak to during his India visit. Instead, he appeared on Nikhil Kamath?ÇÖs WTF podcast for a candid, far-reaching conversation. Why? Because he wasn?ÇÖt just looking for reach ?Çö he was looking for relevance. And long-form, peer-to-peer formats allow exactly that.Even political communication has evolved. When Donald Trump held his first press conference as U.S. President, he kept seats aside for digital-native media ?Çö acknowledging the power shift. More recently, Prime Minister Modi has met with YouTubers and content creators in the lead-up to elections ?Çö not to do sponsored content, but to shape perception via platforms where younger audiences are actually listening.Here?ÇÖs what ties these examples together:They weren?ÇÖt gimmicks. They were strategy.Each of these choices reflects a clear understanding that how and where you tell your story today is as important as the story itself.?Ç£The platforms to tell your story have fundamentally shifted. Traditional media is no longer the only (or even the most effective) stage. What matters now is how ?Çö and where ?Çö you choose to shape your narrative.?Ç¥And yet, so many brands continue to treat new-age platforms like traditional media ?Çö inserting talking points, scripting interactions, and reducing potential narratives into promotional monologues. The result? Disengagement. Because the audience has moved on. They?ÇÖre not just consuming media ?Çö they?ÇÖre participating in it. And they?ÇÖre far more responsive to what feels real, contextual, and unforced.That doesn?ÇÖt mean traditional media is dead. Far from it. The right profile in a respected business publication still carries weight. But it cannot be the only arrow in the quiver. Today?ÇÖs audience expects multi-dimensional storytelling. One story told in many formats, across many touchpoints ?Çö each designed for resonance, not just reach.For founders and CXOs, this is particularly critical. In 2025, you are not just building a company. You are building narrative equity. And that means rethinking where and how your story is told. It means investing in long-form formats, engaging with platforms that allow nuance, and showing up in environments where your audience is already leaning in ?Çö not tuning out.Some of the most effective communication strategies today include:?    Founder-led conversations on niche, high-trust platforms?    Thought leadership through newsletters or podcasts that offer unfiltered insight?    Deep-dive formats that explore complexity, not just key messages?    Creator or community partnerships that feel editorial, not advertorial The shift is already underway.The smart brands aren?ÇÖt just catching up ?Çö they?ÇÖre building the new playbook.Because the truth is: attention is fragmented, credibility is hard-earned, and repetition is no longer reputation.To stand out, you need clarity of voice ?Çö and clarity of platform.So if you?ÇÖre still telling your story only through press releases, advertorials, or tightly-controlled PR opportunities ?Çö you?ÇÖre missing the moment. Your audience isn?ÇÖt looking for polish. They?ÇÖre looking for presence. Not just what you say, but where you choose to say it.And in that choice lies the future of storytelling.

Independent communications agency Bud Communications has officially expanded into the Philippines with the launch of its Manila office, marking a significant step in its Southeast Asia growth strategy. The new office will be led by Kiana Carreon, who has been promoted to Account Director, Philippines, and will drive Bud?ÇÖs presence in the region?ÇÖs dynamic creative market.Carreon, who joined Bud in 2022, quickly distinguished herself through strategic leadership across sectors like consumer, tech, automotive, and healthcare. Prior to Bud, she worked at Ogilvy Philippines as Account Manager, earning recognition for impactful brand work. Her promotion reflects Bud?ÇÖs focus on growing talent from within and investing in local leadership.The launch follows Bud?ÇÖs successful partnerships in the Philippines with long-term clients like ACMobility (Ayala Corporation?ÇÖs automotive division) and Axelum Resources Corp, a leading coconut product manufacturer. Both clients have renewed and expanded their engagement with Bud for a second year?Çöfurther cementing the agency?ÇÖs role as a trusted partner.Founder and CEO Oliver Budgen highlighted the strategic importance of this move: ?Ç£Manila has become an obvious next step for Bud. The Philippines is full of creative energy and commercial opportunity. Partnering with bold brands like ACMobility and Axelum is a real validation of what we?ÇÖre building.?Ç¥Patricia Malay, General Manager for Southeast Asia, added: ?Ç£The Philippines is home to exceptional talent. Our goal is to build teams that truly reflect the pulse of the local market.?Ç¥Expressing her excitement, Carreon shared: ?Ç£I?ÇÖm proud to be launching Bud Manila and shaping work that?ÇÖs meaningful, strategic, and fresh. There?ÇÖs a strong appetite here for communications that move the needle. I look forward to growing our team and our impact.?Ç¥Since its founding in 2020 in Singapore, Bud has rapidly expanded across APAC with offices in Australia, Indonesia, and now the Philippines, supported by a team of over 15 professionals. The agency has tripled in size and worked with both regional disruptors and global clients across fintech, gaming, adtech, health tech, and Web3.This expansion also strengthens Bud?ÇÖs ?Ç£borderless agency model,?Ç¥ enabling local execution with unified regional strategies across Southeast Asia. The Manila office will focus on client servicing, campaign planning, and content execution, all while staying aligned with Bud?ÇÖs broader regional vision.

Seasoned communications strategist Mrinall Dey has announced his latest professional chapter as a Fractional Communications Officer/Advisor, offering strategic communications support to organizations at key inflection points.With a career spanning diverse sectors?Çöincluding telecom, FMCG, financial services, IT, EdTech, and hospitality?ÇöDey brings deep expertise in brand-building, crisis communications, and media relations. He has previously led high-impact communication efforts for major brands such as Airtel, PepsiCo, American Express, BYJU?ÇÖS, and MobiKwik.In his new fractional role, Dey will collaborate with leadership teams and founders to offer part-time yet impactful communication counsel?Çöhelping brands navigate change, repositioning, or growth with narrative clarity and reputation resilience.Announcing the move on LinkedIn, Dey said: ?Ç£If you?ÇÖre at an inflection point or simply want to connect, I?ÇÖd love to explore how I can support your journey through strategic communications. Here?ÇÖs to new beginnings and impactful collaborations!?Ç¥Dey?ÇÖs transition reflects a growing trend of experienced professionals offering flexible advisory roles to help businesses scale smarter and communicate better during transformation.

PRIUS Communications, the flagship of the PRIUS Brand and Business Partner, recently created a new benchmark by amplifying a national wellness advocacy and brand campaign for Centre for Sight (CFS) ?Çö one of India?ÇÖs leading eye hospital chains ?Çö through a cutting-edge digital-first strategy. The leading PR company gave the campaign, featuring fitness icon Milind Soman, a robust push using a diversified suite of Digital PR tools. The campaign achieved a digital reach of over 17.5 million, amplified by numerous influencers. The digital PR tools deployed by Prius Brand and Business Partner included high-impact influencer collaborations, trending reels, targeted content on hyperlocal digital news platforms, integration with Bollywood and entertainment-centric digital pages, engaging blog narratives, and news articles across health and lifestyle domains. Launched across digital, print, outdoor, and in-clinic touchpoints, the campaign?ÇÖs core message blends emotional storytelling with preventive healthcare messaging. The campaign received exceptional amplification across top-tier entertainment, marketing, and hyperlocal digital platforms. It was prominently featured on PinkVilla, Mama Raazi, and Instant Bollywood, collectively delivering millions of views and engaging vast, diverse audience segments?Çöfrom Bollywood enthusiasts to marketing professionals. Hyperlocal lifestyle pages like What?ÇÖs Hot across Delhi, Mumbai, Hyderabad, Kolkata, Gujarat, and Gurugram fueled the campaign?ÇÖs regional penetration. With extensive influencer integration, the campaign successfully achieved pan-India digital resonance, ensuring strong recall not just in metro cities but also across key regional markets, reinforcing Centre for Sight?ÇÖs position as a national leader in eye health advocacy.Speaking on the healthcare campaign?ÇÖs impact, Baldev Raj, Founder and Chief, PRIUS Brand and Business Partner, said, ?Ç£We don?ÇÖt just amplify campaigns ?Çö we engineer movements. With Centre for Sight and Milind Soman, we successfully amplified a powerful narrative that transcends typical hospital advertising. This campaign redefines how health brands connect with aspirational India ?Çö through purpose, people, and platforms.?Ç¥?Ç£At PRIUS Communications, we bring a decade of objective-led experience in healthcare communications and amplifications with new age PR tools. We have successfully built brand narratives for hospitals, med-tech innovators, wellness chains, and global health campaigns,?Ç¥ added Baldev Raj. With this campaign Prius Communications also exemplifies its expertise in successfully executing brand and healthcare campaigns. Earlier, the company has successfully executed brand and PR strategies and campaigns for Apollo, Narayana Health, Medanta, JP Hospital, Paras Healthcare, SPARSH Hospitals, Enbio, Starkey, Apollo Spectra, among others. 

Value 360 Communications Limited, one of India?ÇÖs leading integrated communications and brand-building firms, today announced its foray into AI-powered content creation through a strategic collaboration with acclaimed filmmaker and AI innovator Vivek Anchalia. This announcement comes at a pivotal moment as Value 360 prepares to file its Draft Red Herring Prospectus (DRHP) this month, in line with its proposed public listing on the SME Exchange.The AI-powered creative studio ?Çö currently under formation ?Çö will combine cutting-edge generative AI technologies with domain expertise in storytelling, brand strategy, and scalable content production. The venture is designed to offer brands, marketers, and content creators a next-generation solution for high-volume, highly personalized, and cost-efficient campaign production across digital and traditional channels."This new AI-powered creative studio reflects Value 360?ÇÖs larger vision ?Çö to not just participate, but actively lead the evolution of communications, marketing, and storytelling," said Kunal Kishore, Group CEO & Co-Founder of Value 360 Communications Limited. "As we enter the public markets, we want to demonstrate to our investors, clients, and partners that our growth strategy is rooted in innovation, agility, and anticipating what modern brands will demand over the next decade."Vivek Anchalia brings unique domain leadership to this venture, having built India?ÇÖs first AI-native content studio. As founder of Amazing Indian Stories, Anchalia has pioneered AI-powered filmmaking, including India?ÇÖs first AI-generated feature film Naisha. His previous credits include co-writing Netflix?ÇÖs Rajma Chawal and directing Tikdam on Jio Hotstar, cementing his credentials as a creative technologist seamlessly blending human narrative with AI capabilities."AI is not a threat to creativity ?Çö it?ÇÖs a force multiplier," said Anchalia. "Together, we are building a model that enables brands to scale quality content like never before, while preserving creative integrity. This is the future of storytelling, and I?ÇÖm excited to build this vision alongside Value 360."Expanding Value 360?ÇÖs EcosystemThe studio will function as part of Value 360?ÇÖs broader expansion into adjacent verticals that complement its core public relations and integrated communications business. By blending AI-powered creative solutions with its existing media, influencer, and digital ecosystems, Value 360 aims to offer a fully integrated, end-to-end solution for brands seeking speed, efficiency, and creative scale.With this move, Value 360 strengthens its long-term positioning as not just a communications agency, but a diversified, innovation-first marketing services platform ?Çö aligned with global trends driving consolidation across content, creative, data, and technology.IPO Filing ImminentValue 360 Communications Limited is slated to file its Draft Red Herring Prospectus (DRHP) later this month as it moves toward an IPO on the SME Exchange. This public offering marks a significant milestone in the company's 18-year journey from a founder-led entrepreneurial venture to one of India?ÇÖs most respected independent marketing and communications organizations.

Rafeeg App, a leading UAE-based platform in the home services sector, made a bold statement at GITEX Europe 2025 with the unveiling of its new AI-powered interior design algorithm, allowing homeowners to professionally design their spaces without hiring interior designers or conducting in-person consultations. The announcement signals a major move toward digital transformation in home design while also setting the stage for Rafeeg?ÇÖs global expansion, starting with Europe.The patent-pending algorithm, currently undergoing the registration process with support from the UAE Ministry of Economy and Khalifa Fund, employs AI to instantly generate high-quality and fully customized interior design concepts based on user input. Without the need for costly site visits or manual layout reviews, the technology significantly reduces the time and the cost that is often associated with home redesign. It is expected to launch publicly by the end of 2025.Rafeeg introduced an innovative franchise pilot program at the event, inviting interested European partners to participate in a fully funded, one-month trial with no obligation to continue afterwards. During the opening days of the exhibition, more than 20 European businesses expressed formal interest in the program. Rafeeg will cover all startup costs during the trial, providing partners with a low-risk opportunity to test the platform in their respective markets.?Ç£We believe that the success of a startup depends on cultivating knowledge, trust, and a seamless operation. This vision is what Rafeeg stands for and presents,?Ç¥ said Khamis Alsheryani, Founder and CEO of Rafeeg. ?Ç£We?ÇÖre excited to extend that vision to Europe and beyond.?Ç¥Founded in 2017, Rafeeg was created to bridge the gap between homeowners and vetted service providers in the UAE. The app currently supports over 140,000 users and a network of 4,500 service professionals, including electricians, interior designers, and renovation specialists. The platform has already processed over AED 50 million in transactions and is celebrated for its focus on quality assurance, affordability, and customer satisfaction.What sets Rafeeg apart is its mission to empower local businesses rather than compete with them. Through comprehensive training programs, operational support, and strict quality control, Rafeeg helps small and medium-sized contractors to scale their operations and elevate their service standards. Their collaborative approach has been a key pillar of the brand?ÇÖs success in the UAE and is central to its strategy for future expansion.The company?ÇÖs participation in GITEX Europe represents a strategic initiative to enter new markets. Supported by the UAE?ÇÖs national innovation agenda, Rafeeg is actively seeking like-minded partners across the Northern Emirates, GCC countries, and key European cities to collaboratively develop the next generation of home services.

ON PURPOSE, a creative communications consultancy focused on social change, has added four new clients to its portfolio this month - Sat Leo Labs, Quest Alliance, Karnataka Health Promotion Trust and one more recently acquired partner. These partnerships mark a strong growth trajectory for ON PURPOSE?ÇÖs Bengaluru office and strengthen its commitment to using strategic communications to drive impact across health tech, climate innovation, education, and public health. The mandates include designing and executing communications strategies to raise visibility, shape narratives, and build engagement for these organizations?ÇÖ key initiatives:     Sat Leo Labs is a pioneering space-tech company focused on sustainable satellite technology and climate observation systems, aiming to strengthen India?ÇÖs positioning in global climate intelligence and satellite innovation.     Quest Alliance is a non-profit organisation working at the intersection of education and skills, empowering educators and learners with future-ready mindsets and digital capabilities, especially in underserved communities. Karnataka Health Promotion Trust is a public health nonprofit advancing the health and well-being of vulnerable communities through scalable programs in tuberculosis, maternal and child health, adolescent health, and primary healthcare. By integrating research, digital innovation, and government collaboration, KHPT drives sustainable, system-level change.   The fourth client is a mission-driven organization operating in the health tech space, and ON PURPOSE looks forward to supporting their communications journey. Commenting on the expansion, Girish Balachandran, Founder and Managing Director at ON PURPOSE, said: ?Ç£It?ÇÖs exciting to witness the growing energy at the intersection of technology and social innovation in Bengaluru. These new partnerships across health tech, space innovation, education, and public health are a testament to the relevance of purpose-led communications today. We?ÇÖre proud to be chosen as the partner of choice for organisations tackling some of India?ÇÖs most complex challenges and are committed to amplifying their work to create a deeper impact.?Ç¥

WebX Integrated Marketing Solutions, a boutique PR firm, has announced its rebrand to BrandArc Reputation Advisors. The new name reflects the firm?ÇÖs evolution into a reputation-first communications consulting practice, focused on providing strategic public relations and reputation advisory services to startups, scale-ups, and high-growth businesses.Founded in 2022, the firm began with a mission to support founders in building narrative clarity and long-term brand credibility. Over the past three years, it has expanded to work with clients across sectors such as SaaS, B2B enterprise tech, personal finance and wealth management, age-tech, venture capital, and purpose-led businesses?Çöwithout losing sight of its startup roots. With this evolution, BrandArc moves beyond the traditional agency model, positioning itself as a strategic partner offering long-term reputation counsel.Commenting on the rebranding, Shashank Bharadwaj, Managing Partner, BrandArc Reputation Advisors, said: ?Ç£BrandArc reflects the arc of a brand?ÇÖs journey?Çöfrom its first pitch to lasting public trust. Our role has always been to walk alongside founders, offering honest counsel and narrative clarity at every stage of growth. The rebrand simply aligns with the work we?ÇÖve already been doing and captures our role as advisors who are deeply invested in our clients?ÇÖ growth journeys?Ç¥.BrandArc positions itself not as a traditional agency, but as a strategic partner to founders, CXOs, and comms teams?Çöhelping shape the brand?ÇÖs public voice, manage reputation risks, and drive narrative momentum at every stage of growth. The new identity underscores the firm?ÇÖs focus on building lasting reputation capital and supporting clients through critical milestones.The rebrand includes a refreshed visual identity, new website, and expanded offerings tailored to the evolving needs of high-growth companies.

Excellera Advisory Group, Italy's leading corporate affairs advisory firm, has announced the acquisition of Instinctif Partners MENA ?Çö the Middle East and Arabic-speaking North Africa operations of Instinctif Partners. Instinctif Partners MENA is a prominent strategic communications consultancy specializing in financial and corporate communications across the region.The acquisition aligns with Excellera's growth strategy launched in 2022 with the strategic and financial support of Xenon Private Equity. It further consolidates the Group's position as a reference point in corporate affairs. Excellera today brings together some of the most prominent names in the sector: Barabino & Partners, Cattaneo Zanetto Pomposo & Co., Community, Excellera Intelligence, Public Affairs Advisors, and Value Relations.This deal will give Excellera a significant presence in the Middle East and Arabic speaking North African markets where Instinctif Partners MENA has been established for more than 12 years. The company will retain the same management team, led by founder CEO Samantha Bartel, and will operate under a new name, IP Excellera, marking the change in ownership of the company and Excellera's expanding footprint in one of the world's fastest-growing and most dynamic markets.With the addition of IP Excellera, the Group's total turnover will exceed $75 million, with a team of more than 350 professionals, further extending its international footprint. IP Excellera's offices in Riyadh, Abu Dhabi and Dubai will expand the Group's global network, which already includes locations in Bergamo, Berlin, Brussels, Genoa, London, Madrid, Milan, Munich, New York, Paris, Rome, and Treviso, bringing the total to 15 locations worldwide.IP Excellera is a market leading, integrated strategic advisory firm with offers across strategic communications, capital markets and investor relations, corporate reporting, and ESG & sustainability. Its team of 60 talented consultants are drawn from the world's leading financial, government and academic institutions offering clients best in class advice so they can navigate risk, reputation and change. The company represents clients in the public and private sectors and has a portfolio of more than 100 corporate clients with a combined market value of over $3 trillion.IP Excellera has achieved more than 20 per cent annual growth for the last 5 years, cementing its position as a leading advisory firm in the region and setting a strong basis for growth in partnership with Excellera. IP Excellera's integrated service offering is complementary to Excellera's strength in financial communications and its leading position in M&A in Europe, which will enable organic growth across the Group.Gianfranco Piras, Chairman of Excellera Advisory Group and Partner at Xenon Private Equity, said: "The acquisition of IP MENA marks a fundamental step in Excellera's growth journey, confirming the soundness of our investment strategy and the Group's ability to attract high-value companies in fast-growing markets. At Xenon Private Equity, we have believed from the very beginning in the creation of a strong, competitive Group capable of establishing itself as a leading player in the corporate affairs sector and serving as a platform for further aggregation. Entering the MENA region strengthens Excellera's platform and broadens its scope, laying the foundations for long-term growth."Paolo Zanetto, CEO of Excellera Advisory Group, commented: "This transaction is another important step in our international development strategy. In an increasingly interconnected world, the EMEA region has become a natural arena for those, like us, who provide strategic advice on complex and global issues. With this deal, we are enhancing our presence in a key market for global finance and business, integrating a highly skilled team led by Samantha Bartel. We are excited to embark on this new journey together."Samantha Bartel, CEO of IP Excellera, added: "We are delighted to be joining Excellera Advisory Group for the next stage of our growth journey. It has been an amazing 12 years since we established in MENA and I'd like to thank all colleagues for their hard work and dedication and clients for their loyalty, who have made it so special over the years. We will continue to build our value proposition so we can consistently offer our clients the very best advice across strategic communications, capital markets and investor relations, corporate reporting, and ESG & sustainability and service our growing client roster even better."Julian Walker, CEO of Instinctif Partners, said: "Following today's sale, we will focus on our core business and in our core markets. On behalf of us all I thank Sam and her team for such consistently great work and send our very best wishes for their future as part of Excellera."Legal advisors to Excellera Advisory Group were Pinsent Masons and Gatti Pavesi Bianchi Ludovici. Deloitte supported the deal with financial due diligence, while PwC advised on tax matters.Legal advisers to Instinctif Partners MENA were Simmons and Simmons, and Instinctif Partners were advised on the transaction by SI Global.(Image: Paolo Zanetto, CEO of Excellera Advisory Group and Samantha Bartel, CEO of IP Excellera)

Global advisory and advocacy firm APCO has announced a strategic partnership with Columbia University to launch a series of specialist training workshops aimed at professional communicators in the MENA region. The initiative, taking place this October, will bring together the academic expertise of Columbia?ÇÖs School of Professional Studies and the practical insights of APCO Institute to empower 20 mid-level communication professionals.The joint program, delivered by Columbia University faculty and APCO?ÇÖs senior global staff, will consist of four intensive workshops designed to sharpen essential communication skills and prepare participants for the evolving demands of the profession.The sessions will kick off with Leadership Across Cultures, exploring how to navigate the nuances of language, social dynamics, and cultural diversity in global teams. Mastering Influence will delve into communication strategies that leverage social networks and influence to drive innovation. AI and the Future of Strategic Communication will offer practical applications for integrating artificial intelligence into communication planning and execution. The final workshop, Strategic Communication Management, will focus on developing, implementing, and assessing communication strategies across internal and external platforms.?Ç£As technological disruptions continue to transform the communications landscape, this collaboration will equip our clients and colleagues with the tools and insights to navigate complex operating environments,?Ç¥ said Mamoon Sbeih, President of APCO in the MENA region. ?Ç£Through this initiative, we will empower our teams and clients to achieve their goals and maximize impact.?Ç¥Professor Kristine Billmyer, Director of the Strategic Communication Master?ÇÖs Degree Program at Columbia University, added, ?Ç£The centrality of strategic communication to an organization?ÇÖs core mission and functions cannot be underestimated. It defines brand, drives business goals, and powers reputation across industries and sectors around the world. We look forward to strengthening ties with PR professionals in this critical region of the world.?Ç¥Established in 2022, the APCO Institute aims to build strategic communications capabilities for professionals by offering exposure to international best practices, practical tools, and cutting-edge knowledge. In addition to professional development workshops, the Institute provides coaching for senior executives, government officials, and technical experts to effectively engage key stakeholders.APCO Institute?ÇÖs continued partnerships with leading global academic institutions underscore its commitment to elevating the role of communication in advancing business and policy outcomes. This latest collaboration with Columbia University reinforces the Institute?ÇÖs mission to shape the next generation of communication leaders in the MENA region and beyond

Burson, the global communications leader  purpose-built to create value for clients through reputation, has been named the agency of  record for the Amdavad, India, bid to host the 2036 Olympic and Paralympic Games on  behalf of Gujarat Sports Infrastructure Development Company Limited (GSID).  The agency will lead strategic consulting for the development of the bid?ÇÖs brand, competitive  narrative and will drive its media relations campaign.   Principal Secretary of the Urban Development and Urban Housing Department said, ?Ç£With  Burson as our communications partner, we are delighted to pursue our shared vision of  bringing the Olympic Games to Amdavad. Their deep understanding of the global sports  landscape and past experiences with the Olympics and other global sports organisations will  be instrumental in supporting India?ÇÖs bid.?Ç¥   Dolly Tayal, Managing Director, Burson Genesis, India, said, ?Ç£It?ÇÖs an absolute privilege for us  to engage with Gujarat Sports Infrastructure Development Company Limited (GSID). We will  leverage our proven expertise in sports communications and creative storytelling to provide  strategic consulting and craft a compelling narrative that captures India?ÇÖs Olympic aspirations.  The current focus is to continue to build support for the project in India.?Ç¥ 

Confiance Communications, an integrated communications agency, has acquired the strategic communications mandate for Sprih, a pioneering ClimateTech platform. Known for its impactful work across brands like CashKaro, Euronics, Bureau and The Quorum Club, and VCs like Leo Capital, Eternal Capital, and Transition VC, Confiance will spearhead Sprih?ÇÖs all-encompassing communications strategy.Founded by Akash Keshav, Ravi Singhal, Rohit Toshniwal, and Hemant Joshi, Sprih is on a mission to empower enterprises in their sustainability journey. The platform deploys breakthrough AI-driven solutions to help businesses track their carbon emissions, water and waste footprints, and benchmark their performance against industry peers. By providing actionable insights and facilitating collaborations with ecosystem partners, Sprih drives strategic initiatives that turn sustainability into a competitive advantage. Under the mandate, Confiance will craft and execute a resilient PR framework?Çödesigned to strengthen Sprih?ÇÖs market positioning. The partnership targets strategic augmentation of Sprih?ÇÖs value proposition and tech innovations amongst enterprises across manufacturing, mobility, agriculture, chemicals, and other sectors. Deploying a cohesive approach to brand-building, the agency will also formulate Sprih?ÇÖs key messaging and targeted communication strategies, earning industry recognition for the brand?ÇÖs initiatives and c-suite?ÇÖs domain authority. Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, ?Ç£Sustainability is no longer a ?Çÿgood-to-have?ÇÖ?Çöit?ÇÖs a defining business imperative. As organisations across sectors grapple with climate accountability, Sprih is uniquely positioned to lead this transformation with precision, intelligence, and foresight. Their AI-led approach is not just solving a compliance challenge for enterprises globally; it is reimagining sustainability as a driver of long-term value creation. At Confiance, we see this as a powerful storytelling opportunity. Our role will be to shape a compelling narrative arc that not only showcases Sprih?ÇÖs pioneering solutions, but also frames them within the larger context of climate innovation and regulatory evolution. We?ÇÖre proud to partner with a brand that?ÇÖs as mission-driven as it is technologically disruptive.?Ç¥Expressing his views on the strategic collaboration with Confiance, Akash Keshav, Co-Founder & CEO, Sprih, said, ?Ç£Our work at Sprih goes beyond measurement?Çöwe are building the operating system for sustainable business transformation. As climate imperatives become central to boardroom decisions, it?ÇÖs essential for our story to be told with depth and precision. In Confiance, we?ÇÖve found a partner that understands how to distill complex innovation into compelling narratives. This collaboration will help us shape public discourse around sustainability, deepen stakeholder engagement, and position Sprih as a category-defining force in ClimateTech.?Ç¥Demonstrating an unparalleled capability to engage key stakeholders, Confiance leverages storytelling to forge resonating connections for its clients, with their target audiences, industry stakeholders, as well as, the investor community. Its clientele comprises notable brands including Euronics, The Quorum Club, Bureau, EMO Energy, Leo Capital, Khyaal, Salad Days, Turkiye Tourism Board, Transition VC, and Eternal Capital, among other distinguished names.

Sam & Andy, the ?ÇÿRevenue-Marketeer?ÇÖ company, has won the integrated mandate for Jadeite Developers, a fast growing real estate company. The mandate will be serviced by Sam & Andy?ÇÖs Mumbai office.  As part of the mandate, Sam & Andy will launch the brand?ÇÖs new upcoming real estate project following a phase wise approach. The agency will work on positioning the brand Kaveri to create a differentiation amongst the competition which will eventually help as a sales story. Based on the positioning, the agency will strategically develop a detailed brand and tactical communication. This communication will be developed for all key mediums - ATL such as print inserts, outdoor, AVs, etc., BTL such as brochure, presenter, site branding, events, etc. and digital such as social media, WhatsApp driven engagement for channel partners and customers. The activities will be executed in a phased manner, providing 360-degree support for launch and sustenance. Led by Manish Sawant and Litesh Gada, Jadeite Developers is known for their focus on safety and quality in each project they undertake, thereby providing families a secure environment to nurture. They also address shortcomings of the housing sector at the grassroot level by associating with local communities, complying with environmental standards, and promoting social responsibility. Commenting on the strategic partnership, Litesh Gada, Founder, Jadeite Developers shared, ?Ç£With the launch of the project, we aim to revolutionise the vicinity of Charkop with a modern project which resonates with the requirements of today?ÇÖs home buyers. With the innovative mindset of Sam & Andy, their understanding of the sector and passion to disrupt, together, we aim at creating a story for customers to cherish.?Ç¥Sharing his thoughts on the strategic win, Anindya Ghosh, Founding Partner, Sam & Andy shared, ?Ç£We are elated to partner with Jadeite Developers. We resonate with their mission of providing citizens with a high-quality living experience, which excel in aspects of safety and comfort. Several strategic and engaging activities are in the pipeline for their new project in Charkop. Looking forward to working with the stellar team and advancing in the industry at lightning speed!?Ç¥?Ç£The intent Litesh Gada and Manish Sawant, the founders of Jadeite Group have is to provide a better lifestyle even to the common people. One can experience that even in their last project. They do not cut corners, pay suppliers and channel partners before time, project completion and possession before committed timelines and the most important, they design the best lifestyle in whatever size of plot they are playing with. This is rare in this category. We are excited about partnering with this young dynamic duo. It?ÇÖs just the beginning, as they say ?Ç£picture abhi baaki hai mere dost,?Ç¥ said Sameer Joshi, Founding Partner, Sam & Andy. Kaveri Jadeite Developers is a 21-storey tower located in the vicinity of Charkop, featuring a wide range of amenities offering comfort and convenience to residents. Jadeite Developers are known for their precision in designing projects, utilizing every inch smartly and ultimately maximising space for homeowners. While the location, amenities and size of the flats are quite desirable, the exciting prices are what make the project extremely well-rounded. Jadeite Developers have upcoming projects in Bandra West, Bandra East, Vile Parle, Borivali and Kandivali. 

Runwal Realty has hit the stands with a new brand campaign with the message ?ÇÿBuilding for generations to come?ÇÖ. The famed Bollywood actress and style icon Sonam Kapoor is the brand ambassador and the face of the new campaign. This campaign comes at a time when the company has created back-to-back high luxury residences in some of the most upper-crust locations. The importance of brand communication above individual properties is paramount in the minds of the company and its marketing partner, Thought Blurb Communications.The campaign has been released on hoardings across the length and breadth of Mumbai besides mainline print media and digital channels. This will be followed by a film campaign and experiential communication. The choice of Sonam Kapoor is of strategic importance too. Speaking to this point, Sanya Runwal ?Çô Director, Retail at Runwal Realty says, ?Ç£At Runwal Realty, we?ÇÖve always believed that a home is more than a space?Çöit?ÇÖs a foundation where legacy takes root. With this new chapter, we are deepening that belief. ?ÇÿBuilding for Generations to Come?ÇÖ is not just a brand philosophy?Çöit?ÇÖs our compass. It reflects our long-term thinking, our emotional investment in every project, and our commitment to delivering spaces that evolve with time, yet remain timeless in their essence.Sonam Kapoor brings that same timeless elegance and depth - she embodies sophistication that?ÇÖs rooted, not showy. Her understanding of personal space and design mirrors our own vision, and her cultural relevance and lineage resonate deeply with our belief in legacy, substance, and style with meaning.?Ç¥The messaging suggests that Runwal builds for generations to come. It is more about legacies and personal stories than just selling homes. In a clamourous market where everybody is speaking all at once, it?ÇÖs easy to understand the pivot to a long-lasting message that covers every property that the company creates.Speaking of the strategy Vinod Kunj, MD and CCO of Thought Blurb Communications says, ?Ç£Luxury cannot be sold too stentoriously. It has to be understated and nuanced. You cannot sell super-premium products by speaking loudly over each other. The customers we are hoping to attract are clearly not the kind who want to draw attention to themselves or their wealth. At this level, the need for meaning and creating a legacy is of much greater importance.?Ç¥As the company says, Real Estate is a high-stakes category. It?ÇÖs one of the most important purchases of a person lifetime, and definitely one of the most expensive. There is a deep emotional connection that has to be satisfied for the customer to buy. Trust goes much beyond image in this market. That is where Runwal Realty steps in. Building more than structures. Rather ?Çÿbuilding relationships for generations.?ÇÖ

Gen Z isn't just disappointed with society; they're deeply aggrieved, leading to widespread distrust in government, businesses, media, and brands. Edelman's "Gen Z & Grievance" report, based on a global survey of over 33,000 people, reveals this mounting frustration.A significant 58% of Gen Z feels moderately or highly aggrieved, driven by fear and insecurity. Safety and security are paramount concerns for 72%, while 37% fear job loss?Çöthe highest among all generations. Compounding this, 39% experience constant future uncertainty.This grievance translates to resentment against institutions perceived as failing them. In the US, a staggering 50% of Gen Z has "very little" trust in Congress, with only 3% expressing "great deal" of trust. Similarly, in the UK, 58% trust social media from friends as much as, or more than, traditional media.Brands aren't spared either. While 58% of brand leaders believe they meet social responsibility expectations, only 15% of Gen Z consumers agree. Yet, 72% want brands to actively address social issues, demanding action over mere words.Adding to the tension, 66% of Gen Z believes leaders and media are deliberately misleading them. Alarmingly, 53% consider "hostile activism," including online attacks and violence, acceptable for change.To address this, brands are advised to consistently provide Gen Z with safety, security, and future opportunities. Incorporating hope and humour, and fostering community and connections, are also crucial strategies.

9Yards Communications (UAE), widely recognized as ?Ç£The Capital?ÇÖs Agency,?Ç¥ has announced the signing of a strategic cooperation agreement with Guangdong Advertising Group Co., Ltd. (GIMC) ?Çô China?ÇÖs foremost integrated marketing group. This partnership marks a significant step in expanding both agencies?ÇÖ global reach and collaborative potential.Bringing together two industry leaders from MENA and Asia, the alliance is poised to deliver deeper regional insights and a broader international footprint in strategic communications, creative storytelling, digital innovation, and cross-border marketing.Under the agreement, 9Yards and GIMC will jointly offer a comprehensive suite of services, including advertising, public relations, media buying, multimedia production, influencer and digital marketing, performance-driven campaigns, and big data-powered insights.GIMC ?Çô China?ÇÖs Integrated Marketing GiantFounded in 1979, GIMC is China?ÇÖs first and largest publicly listed advertising and integrated marketing communications group. GIMC is known for its prowess in media strategy, digital transformation, branded content, and scenario-based marketing. The group has spearheaded global campaigns for renowned brands such as Audi, Toyota, BYD, Chery, Huawei, Alibaba, TikTok, XPENG, Transsion, and IHG.9Yards Communications ?Çô Driving ?Çÿ4D Communications?ÇÖA part of NG9 Holding ?Çô a collective of forward-thinking companies based in the UAE capital ?Çô 9Yards Communications is one of the fastest-growing agencies in the Middle East. 9Yards is distinguished by its proprietary ?Çÿ4D Communications?ÇÖ approach, which moves beyond conventional 360?? marketing. It emphasizes depth, direction, dialogue, and data to foster lasting, meaningful engagement between brands and their audiences. The agency proudly partners with influential entities such as the Abu Dhabi Sports Council, Audi, and Hilton Abu Dhabi ?Çô Yas Island.Commenting on the partnership, Hussam Almulhem, Founder and CEO of 9Yards Communications, said: ?Ç£This partnership with GIMC represents a key gateway into China ?Çô undeniably one of the world?ÇÖs most dynamic and influential markets.GIMC?ÇÖs industry leadership, scale, and digital marketing expertise make them the perfect partner for our international ambitions. Together, we will craft impactful cross-border brand stories ?Çô locally resonant, globally relevant.?Ç¥Liao Hao, CEO of GIMC, added: ?Ç£We are thrilled to collaborate with 9Yards Communications, a trailblazing agency in the Middle East.This partnership marks a new chapter in our global expansion journey and will empower our clients to access untapped growth opportunities across the Gulf region and beyond.?Ç¥This landmark collaboration will enable both organizations to share strategic planning resources, strengthen creative capabilities, and enhance market execution. The partnership also aims to integrate deeply across both media ecosystems, facilitating two-way cooperation ?Çô supporting Middle Eastern brands entering China and Chinese brands expanding into the Middle East.

The Middle East Public Relations Association (MEPRA) is set to host its annual UAE Leadership Majlis in Abu Dhabi on May 29th, a pivotal event designed to convene industry leaders and experts for critical discussions on the evolving landscape of communications.This year's Majlis focuses on "navigating change and shaping the future of communication," a theme particularly relevant in a region undergoing rapid digital transformation and economic diversification. The event will provide a platform for senior professionals to share insights, best practices, and strategic perspectives on the challenges and opportunities facing the communications industry in the UAE and wider Middle East.Key aspects of the event and its potential impact include:?Çó Strategic Dialogue: The Majlis facilitates high-level dialogue among industry leaders, fostering collaboration and knowledge sharing.?Çó Future-Focused Insights: Discussions will center on emerging trends, technological advancements, and evolving communication strategies, equipping attendees with the tools to navigate future challenges.?Çó Regional Relevance: The event's focus on the UAE and the broader Middle East addresses the specific needs and challenges of the region's dynamic communication landscape.?Çó Networking Opportunities: The Majlis provides valuable networking opportunities for professionals to connect with peers, build relationships, and expand their industry knowledge.?Çó Industry Standards: MEPRA plays a key role in setting and promoting professional standards within the Middle East's communication industry. These events help to elevate the overall quality of PR and communications practices in the region.?Çó Abu Dhabi's growing importance: Holding the event in Abu Dhabi reinforces the city's increasing role as a hub for business and communications in the region.By bringing together leading voices in the industry, the MEPRA UAE Leadership Majlis aims to contribute to the development of a robust and forward-thinking communication sector in the Middle East. For detailed information and registration, interested parties can access the provided link.

Burson, the global communications leader purpose-built to create value for clients through reputation, recently published a global report on Gen Z adults?ÇÖ attitudes toward health, Gen Z: Calling for Healthcare Connection and Change. The report?ÇÖs India-specific findings offer interesting insights into Gen Z?ÇÖs perceptions and preferences related to healthcare services and providers. Gen Z is redefining health and wellness, prioritising preventive care like never before. With access to digital health tools, personalized wellness plans, and mental health resources, they are making informed decisions about their well-being. Their emphasis on self-care, technology-driven health management, and demand for transparency from healthcare providers reflects a shift toward a more engaged and empowered approach to personal health. The report?ÇÖs key findings include: Positive outlook on healthcare: Nearly four in five (78% of respondents) say they experience one positive emotion when taking responsibility for their healthcare.Shifting priorities post-COVID: 67% of respondents say they increasingly focus on physical health and 63% give high importance to mental health.Challenges faced: 53% of the respondents said facing significant challenges regarding affordability and access to quality care as well as misleading information related to health in the online space. In-person care: 66% of Gen Z in India prioritise in-person care and value connections. 77% of Indian Gen Z surveyed further said that they trust doctors and 68% rely on hospitals and clinics. Importance of healthcare service providers: 59% of the Gen Z respondents said that they understand the integral role of healthcare companies in their wellness journey.Alternative treatment options: 53% of Gen Z respondents said they are open to holistic or alternative medical treatment. Deepshikha Dharmaraj, CEO, Burson Group India, said, ?Ç£Gen Z, the digital-native generation, is gradually taking responsibility for their own healthcare. However, a lot of misconceptions and generalisations around their approach to health exist. It?ÇÖs important to share the true picture, and this study provides a comprehensive overview of what this generation values. The insights will be important for healthcare providers, policymakers, and communicators seeking to effectively engage with this demographic.?Ç¥Hemali Mahajan, Managing Director, GCI Health India, said, ?Ç£This report captures key trends and insights essential to understanding the future of the healthcare in India. Gen Z's emphasis on in-person care, coupled with an openness to digital health solutions, presents a unique opportunity for healthcare providers to create integrated and personalised experiences that meet their evolving needs. By addressing the challenges of affordability and accessibility, we can empower this generation to take greater control of their health and well-being.?Ç¥In addition to the global survey, the report includes believability findings from Decipher Health that analysed a select set of the survey?ÇÖs findings affecting?Gen Z audiences. Burson?ÇÖs cognitive AI solution forecasted very high believability scores relative to the survey. Decipher Health, a solution created in partnership with AI company Limbik, is an offer through PR Studio in WPP Open, WPP?ÇÖs intelligent marketing operating system powered by AI.

Sandpiper, a leading independent communications, public affairs, and research group in Asia Pacific and the Middle East, has named Simon Buckby as Managing Director of its global Government & Public Affairs division, based in Singapore. Craig Wilkie joins as Director, focusing on strategic content, policy, and intelligence.Buckby brings over 30 years of experience in strategic communications and government advisory, with a strong track record in Asia Pacific, the Middle East, and the UK. His background includes roles at the Financial Times, BBC News, and advising Prime Minister Tony Blair. He also founded and sold a successful strategic communications consultancy in London. His recent experience includes advising the Public Investment Fund, the Future Investment Initiative, and the Ministry of Culture in Saudi Arabia.Wilkie has 20 years of experience in communications, strategy, and consulting, including speechwriting for national leaders and strategic projects for governments and major brands like Samsung and BMW. He has extensive experience in the Middle East and Asia, notably contributing to Saudi Arabia?ÇÖs Vision 2030 and Malaysia?ÇÖs ASEAN 2025 chairmanship.Buckby and Wilkie, alongside Sandpiper's global network, will support clients in navigating the complex geopolitical landscape, focusing on sectors like finance, healthcare, technology, and energy.These appointments follow Sandpiper's significant growth and recognition, including multiple agency of the year awards from PRovoke Media, PRWeek, PRCA, and Public Affairs Asia.Emma Smith, CEO of Sandpiper, emphasized the value Buckby and Wilkie's expertise will bring to the firm's Government & Public Affairs practice.Buckby aims to expand Sandpiper's Government & Public Affairs capabilities during a period of geopolitical change.Wilkie will focus on enhancing the strategic intelligence and thought leadership content provided to clients.

After an impressive 14-year tenure, Sylvia Dutta has stepped down as Corporate Communications Lead at Jubilant FoodWorks. She announced her departure via LinkedIn.With over 16 years of experience in corporate communications, PR, and brand management, Dutta played a crucial role in shaping the communication strategies for brands like Domino?ÇÖs Pizza, Dunkin' Donuts, and Popeyes across India, Sri Lanka, and Bangladesh.Throughout her time at Jubilant FoodWorks, she led key initiatives in strategic planning, media relations, crisis communications, social media, and online reputation management. Notable campaigns under her leadership included the launch of Domino?ÇÖs 1000th store, the "Flavors of East" campaign, and the "Haath Vadao Vaccine Lagao" initiative.Dutta first joined Jubilant FoodWorks in 2010 as a Corporate Communications Manager and went on to become a driving force behind the company?ÇÖs corporate communication efforts.

Valerie Pinto, who has been at the helm of Weber Shandwick India for over a decade, is set to step down from her role, according to sources close to Adgully.During her tenure, Pinto played a key role in the agency?ÇÖs expansion, strengthening its client portfolio and shaping its strategic direction in India. She has been instrumental in redefining communication practices within the industry.The company has yet to make an official announcement regarding the leadership transition.

Curry Nation, a leading independent integrated advertising agency, known for its Commodity to Brand transformation efforts, has won the integrated communications mandate for JAIHIND, a popular departmental store chain catering to men?ÇÖs all fashion needs.The mandate was won post the agency?ÇÖs UNLIMIT workshop, which also resulted in the brand re-positioning itself to a ?Çÿmen?ÇÖs mall?ÇÖ from the previous ?Çÿmen?ÇÖs only store?ÇÖ. The responsibilities of Curry Nation include nurturing a community on digital platforms, ensuring unified brand messaging leveraging multiple channels, strengthening brand personality and awareness,   designing and executing campaigns, tracking and analysing data from touchpoints to foster long-term relationships with customers, among others.JAIHIND?ÇÖs vision to remain at the forefront of men?ÇÖs fashion and continue being the one-stop shop for everyone from boys to men, will be achieved through the partnership between the brand and Curry Nation. Speaking on the partnership, Dinesh Jain, Chief Managing Director, JAIHIND said, ?Ç£The process followed by Curry Nation of understanding our business inside out is something commendable. The thoroughness of the research across markets, understanding our operations, customers and the resultant ideas that were generated was an act of perfection. While we knew we were on to something as we went along with the flow, the conclusions made us see the whole being and not just parts.?Ç¥?Ç£Our aim is to excel in the garment and textile sector by consistently outperforming in terms of quality while staying equipped with the latest in fashion offerings that elevate the style factor for all customers, cutting across social and financial boundaries?Ç¥, Mr. Jain further added. Nagessh Pannaswami, Founder, Curry Nation commented, ?Ç£The UNLIMIT workshop is one of our tools for the client and agency to acclimatise each other across functions and as the name suggests, to provide a platform for uninhibited breakthrough ideation on the business, the brand and the product. It ends with everyone taking home some food for thought on relooking at the business and the brand.?Ç¥Positioning itself as a specialist agency which believes in getting commoditized brands their rightful space in the spotlight, Curry Nation and JAIHIND?ÇÖs partnership serves as an excellent showcase for this philosophy. JAIHIND is one of Pune?ÇÖs most well-known and oldest men?ÇÖs fashion brands. To begin with, it housed mostly fabrics and few readymade apparel for men. Today it has evolved into a multi-brand retail chain with 8 stores in Pune, Kolhapur, Chhatrapati Sambhajinagar and Nashik that offers most of the world?ÇÖs prestigious men?ÇÖs formals, casuals and occasion wear brands. It also brings together fabrics, bespoke tailoring, customized designs, ethnic wear and accessories, thus providing a complete shopping experience for the customers.

Mavcomm Group, one of India?ÇÖs leading PR and Integrated Communications firms with two decades of expertise, has joined forces with Genuus, an award-winning marketing services company, to create a powerhouse of strategic brand solutions. This partnership isn?ÇÖt just a symbolic handshake?Çöit?ÇÖs a fusion of deep industry expertise, data-driven marketing, and cutting-edge technology, designed to offer businesses a unified, high-impact approach to brand building.Bringing together Genuus' strengths in Marketing Communications and Martech with Mavcomm?ÇÖs prowess in Reputation Management, Branded Content, and Government Affairs, the collaboration ensures that brands no longer need to navigate fragmented strategies. Instead, they gain access to a seamless, integrated model that blends creativity, communications, experiences, and technology.With capabilities spanning AI-powered content creation, analytics, and marketing automation, the Mavcomm-Genuus alliance is set to redefine how brands engage with audiences across organic and branded content, traditional and digital platforms, and press-to-performance strategies.?Ç£Our collaboration with Genuus is more than an expansion?Çöit?ÇÖs a reinvention of how we serve our clients. By integrating emerging models and ensuring seamless brand narratives across all channels, we empower businesses with consistency, impact, and measurable results,?Ç¥ said Anand Mahesh Talari, Co-founder, Mavcomm Group.?Ç£This partnership is a convergence of expertise and vision. Mavcomm?ÇÖs PR and strategic communication acumen perfectly complements our digital-first approach, enabling brands to craft compelling stories that drive real business outcomes,?Ç¥ added Vidyadhar Hegde, Managing Partner, Genuus.Through this alliance, businesses across India, Singapore, and the UAE?Çöor those looking to enter these markets?Çöcan now leverage a one-stop, data-driven solution for reputation management, digital engagement, brand storytelling, and content amplification.

Pipeline360, Integrate's media business, has announced the hire of Joseph McCarthy as Senior Account Director for APAC, strengthening its presence in the region as it targets global growth. This strategic hire follows a year of significant momentum in APAC, with Pipeline360 doubling its regional revenue and expanding its market reach.Based in Singapore, McCarthy will play a pivotal role in delivering Demand-as-a-Service (DaaS) solutions, including Branded Demand and leading content services, to B2B marketers. He will be responsible for driving revenue and growing the company's customer base in APAC, which includes industry leaders such as Adobe, RedHat, and Splunk."What drew me to Pipeline360 is its commitment to helping marketers streamline operations, refine strategy, and prioritise real, measurable outcomes." - Joseph McCarthy, Senior Account Director, Pipeline360"APAC is a key growth market for Pipeline360, and our continued investment in the region reflects our commitment to meeting the evolving needs of B2B marketers globally," said Elizabeth D'Arcy-Potts, Commercial Managing Director of EMEA and Asia-Pacific at Pipeline360. "With a deep understanding of the APAC market, industry, and partner ecosystem, Joseph will be instrumental in driving customer engagement, expanding our market reach, and scaling our growth across the region."McCarthy brings a wealth of B2B marketing industry experience to Pipeline360, having most recently served as Sales Director for Enterprise Accounts at Madison Logic. His extensive background also includes key leadership roles as Account Director at TechTarget and Director of Sales at BrightTalk. At BrightTalk, McCarthy established a commercial presence in Asia Pacific as the first person on the ground; grew the Singapore, Hong Kong, and Australia markets; and led market expansion in the Association of Southeast Asian Nations (ASEAN: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam)."Having spent the past six years in Singapore, I've seen firsthand the unique challenges APAC marketers face - from navigating multiple time zones, languages and cultural norms to managing market maturity, technology adoption, and data compliance," said Joseph McCarthy. "What drew me to Pipeline360 is its commitment to addressing these pain points head-on by helping marketers streamline operations, refine strategy, and prioritise real, measurable outcomes."As part of its investment in the APAC region, Pipeline360 has commissioned in-depth market research on "The 2025 State of B2B Pipeline Growth," which will include an analysis of the APAC B2B marketing landscape. The company will sponsor and host a panel discussion to discuss its findings at the B2B Marketing Leaders Forum APAC 2025 in Sydney, Australia in May as well as the B2B Marketing Leaders Forum Asia 2025 in Singapore in October.

We. Communications revealed a comprehensive brand refresh designed to help businesses communicate through complexity in today?ÇÖs ever-changing world.?Ç£The ability to communicate through uncertainty and shifting landscapes is a differentiator for companies looking to lead in complex times,?Ç¥ said Melissa Waggener Zorkin, global CEO of We. ?Ç£Whether unveiling a new drug discovery or responding to a global crisis, organizations that can articulate their purpose, engage the right stakeholders and make sense of nuanced challenges will be the ones to thrive.?Ç¥For more than 40 years, We. has worked at the intersection of technology and humanity, helping clients bridge the gap between what businesses create and how people experience those creations.As the agency has grown, its expertise has broadened across industries ?Çö from health to technology to consumer goods and services and beyond. Through it all, we?ÇÖve helped clients navigate change and connect with the audiences that matter most. This experience is the heart of the agency?ÇÖs brand refresh.The New We. Communications ?Çö humanizing complexity to realize progressWe.?ÇÖs refreshed brand is rooted in helping companies communicate through complexity by uncovering the most meaningful truths that connect with people. Whether it?ÇÖs making AI relatable or green energy breakthroughs accessible, it?ÇÖs about translating innovations in ways that unlock understanding, progress and impact.?Ç£We?ÇÖve learned that beneath even the most unruly or unpredictable situations, lies a human need. That could be for connection, credibility, joy or a sense of fulfillment. But it?ÇÖs always there,?Ç¥ said Waggener Zorkin. ?Ç£It?ÇÖs by pushing to uncover and speak to those truths that we can shape how people think, feel and ultimately act.?Ç¥Core components of the rebrand include:A refined name: Moving from ?Ç£WE?Ç¥ to simply We. ?Çö a name that feels more human, unified and aligned with our founding values and belief that real strength comes from working together.A fresh, new logo: Featuring a circular expression, a timeless symbol of collaboration, community and limitless possibilities.A reimagined website: Showcasing solutions to today?ÇÖs biggest communications challenges.An evolved Brands in Motion study: Delivering deeper insights into shifting business landscapes slated for release in the coming months.?Ç£Our new brand better reflects the agency we are today,?Ç¥ said Dawn Beauparlant, CEO of North America. ?Ç£Pulling from our deep expertise navigating complexity and our willingness to run toward the hard stuff, challenge assumptions and dig deeper in a world where the answers aren?ÇÖt always clear.?Ç¥The refreshed brand will roll out globally, with some We. companies moving to the new branding later in 2025. ?Ç£This refresh reinforces our commitment to turning big challenges into powerful opportunities for connection, impact and growth,?Ç¥ said Kass Sells, CEO of International. ?Ç£It?ÇÖs about ensuring our clients can confidently navigate change, tell their stories in meaningful ways, and drive real progress in the world.?Ç¥

In a significant industry development, Impact Communications has entered into a strategic partnership with Immersive Communication, acquiring majority stakes in the innovative experiential and shopper marketing agency. This collaboration marks a pivotal moment in India's marketing landscape, combining Impact's legacy expertise with Immersive's dynamic approach to create a powerhouse in creative, technology-driven brand experiences.Founded by Arti Singh, a trailblazer in retail, shopper marketing, and brand activations, Immersive Communication has established itself as an innovative force connecting brands with consumers. Singh, who handled leadership roles at Dentsu, Madison, and other agencies, has guided the agency to success through agility and a deep understanding of consumer behavior, perfectly complementing Impact's established presence in the marketing and communications space.This partnership transcends a traditional business arrangement, focusing instead on mutual growth and enhanced capabilities. By joining forces, both companies will benefit from technological advancements, expanded creative talent, and strengthened operational bandwidth. Immersive Communication will now offer an expanded suite of services, leveraging Impact's cutting-edge technologies while maintaining its signature innovation and agility in experiential and shopper marketing solutions."This strategic partnership with Impact Communications marks a defining moment for Immersive," said Arti Singh, Founder & CEO of Immersive Communication. "This collaboration empowers us with the necessary scale, infrastructure, and innovation to reimagine how brands engage with consumers. With Impact's operational strength and our creative agility infused with our abilities, we are set to deliver unparalleled experiential solutions across the country."Sanjay Kaul, Chairman of Impact Group, also shared his perspective: "Partnering with Immersive Communication is a pivotal step toward creating a veritable ?Çÿpowerhouse?ÇÖ that seamlessly blends creativity, technology, and execution scale. With Arti's leadership, we are confident that this collaboration will redefine the future of experiential marketing in India."As marketing landscapes continue to evolve, this strategic alliance is positioned to drive new benchmarks in engagement, creativity, and consumer experiences. By combining their respective strengths, Impact Communications and Immersive Communication are set to lead the charge in experiential marketing, delivering innovative solutions that resonate in today's dynamic marketplace while providing exceptional value to clients and consumers. 

In recent years, the push for gender diversity on corporate boards has gained significant momentum, especially in India. The presence of women in leadership positions is no longer seen as a mere checkbox but as a crucial driver of innovation, sustainability, and organizational success. With companies increasingly realizing the benefits of diversity, it?ÇÖs clear that women in leadership roles are like the oxygen that sustains and nurtures a thriving organization.The Current Landscape of Women on Indian BoardsThe representation of women on corporate boards in India has seen a steady but gradual increase over the last decade. According to the Indian Board Diversity Report 2020 by the BoardEx, women now represent around 17% of board members in the top 500 listed companies in India. While this is an improvement from previous years, it still falls short of the global average, which hovers around 23% for female board representation.In response to the need for gender diversity, the Securities and Exchange Board of India (SEBI) made it mandatory for listed companies to have at least one-woman director on their boards in 2014. This mandate has helped improve the gender ratio, but many believe there is still a long way to go. According to the Diversity and Inclusion Benchmarking Report 2021 by Grant Thornton, about 30% of companies in India had women in key management positions in 2021, a sign that while progress is being made, a true transformation in leadership demographics is yet to be achieved.Women on Boards: Oxygen for Company CultureHaving women on the board is not just about meeting regulatory quotas or ticking a box. It?ÇÖs about creating a culture of inclusion, empathy, and collaboration that reflects the diverse society in which businesses operate. When women take leadership positions, they bring different perspectives, diverse problem-solving approaches, and a unique way of thinking that helps balance and enhance decision-making processes.Research has shown that companies with more diverse boards tend to outperform their competitors. A study by McKinsey found that companies in the top quartile for gender diversity on their executive teams were 21% more likely to experience above-average profitability. The impact of having women on boards extends beyond just profitability ?Çô it permeates through the company culture, encouraging a more inclusive environment that is essential for long-term success. When women leaders advocate for equality, fairness, and opportunity, the ripple effect is seen across the organization, creating an environment where everyone feels valued and heard.Women bring an ability to juggle multiple perspectives and an innate sensitivity to social issues, both of which are key to building a strong organizational culture. Companies led by diverse boards are more likely to be adaptable, resilient, and innovative in the face of market disruptions. These companies tend to attract and retain top talent, as employees value workplaces that promote gender equity and foster a sense of belonging.Women on Boards: Impact on Brand Messaging and ReputationWomen in leadership roles also play a vital part in shaping a company?ÇÖs brand messaging. Today?ÇÖs consumers and stakeholders are increasingly drawn to companies that embody values such as diversity, equity, and inclusion. Having women in decision-making roles signals to the market that the company is progressive, socially responsible, and attuned to the needs of its diverse audience.When women lead, they bring a fresh, nuanced perspective to how a brand communicates with the world. They are often more attuned to the needs of female consumers, who represent a significant and growing portion of purchasing power. According to a report by Bain & Company, women are responsible for approximately 70-80% of consumer spending globally, making it essential for brands to communicate effectively with this influential demographic.A company with women in leadership positions is more likely to produce campaigns that resonate with female consumers, enhancing the brand's appeal, authenticity, and connection with its target audience. Additionally, women on boards are more likely to advocate for sustainable business practices, social responsibility initiatives, and initiatives that promote diversity both within the company and in its external communications.The presence of women in leadership roles on corporate boards is not just a matter of compliance ?Çô it is a strategic advantage that can propel companies toward growth, innovation, and long-term success. Women bring essential diversity of thought, compassion, and inclusivity to boardrooms, helping to shape company cultures that are positive, adaptable, and ready for the challenges of the future. They also enhance brand messaging, ensuring that companies connect meaningfully with their stakeholders.As the percentage of women in leadership positions continues to rise, we can expect to see more organizations embracing the power of diversity and realizing its profound impact on both their culture and their market performance. Women on boards are, quite simply, the oxygen that companies need to thrive.

Promodome Communications a fully integrated 360-degree advertising agency and strategic communication, is proud to announce yet another milestone in its decade-long partnership with the Bharatiya Janata Party (BJP). Successfully managing political campaigns across various states for over ten years, Promodome has once again demonstrated its expertise by executing a result-driven and impactful advertising campaign for the BJP in the Delhi Assembly Elections 2025.With a well-planned and strategic advertising approach, Promodome communications played a crucial role in amplifying BJP?ÇÖs message, ensuring maximum reach, engagement, and impact. The campaign?ÇÖs success was driven by several key factors:Strategic and Result-Driven Advertising Plan: Designed and executed a targeted and high-impact campaign to BJP?ÇÖs vision for the Delhi Assembly Elections 2025.Effective Media Rate Negotiations: Ensured maximum visibility and reach while optimizing budgets through strategic media placements.Flawless Campaign Execution: A seamless and synchronized rollout across multiple platforms, reinforcing BJP?ÇÖs outreach and engagement with voters.Dedicated Leadership and Expertise: Led by Promodome Group?ÇÖs Media Head, Mr. J.C. Sarkar, and his highly committed team, the campaign was executed with precision and excellence.Round-the-Clock Commitment: Operating 24/7, the Promodome team worked in close coordination with BJP officials to ensure smooth execution till election day.On-Demand Creative Support: Delivering engaging, impactful, and dynamic content that resonated with the electorate and adapted to evolving campaign needs.Speaking on the campaign?ÇÖs success, Sandiip Kapur, Founder & President of Promodome Group, , stated, ?Ç£We are honored to continue our long-standing association with BJP and contribute to yet another successful election campaign. Our team's relentless efforts, strategic planning, and execution excellence have once again delivered results and we are grateful to the BJP for their continued support.?Ç¥With this achievement, Promodome solidifies its position as a powerhouse in political advertising, further enhancing its legacy of delivering high-impact campaigns across the country.

Flovie Martins has joined Ujjivan Small Finance Bank as the Head of Corporate Communications. She announced her new role on LinkedIn, expressing excitement about the transition"It's been a week now... but a lot of positive change and newness entering life, as I embark on a journey as the Head of Corporate Communications at Ujjivan Small Finance Bank. Look forward to new learnings, within a new organisation, around new people, in a new city (Bengaluru)"Prior to this, Flovie served as Head of Corporate Communications and CSR at Sanofi. She has extensive experience in corporate communications, having worked with leading brands such as Marsh McLennan, Future Generali India Life Insurance, and Tata AIG General Insurance Company Limited.At Ujjivan Small Finance Bank, she is expected to spearhead strategic communication initiatives, strengthening the brand?ÇÖs corporate reputation and stakeholder engagement.

The Energy Market Authority (EMA) of Singapore has chosen WE Communications (WE) as its communications agency of record. WE will spearhead a two-year campaign to raise public awareness and understanding of Singapore's energy transition, including the challenges of balancing affordability, security, and sustainability.Juliana Chow, EMA's Director of Corporate Communications, praised WE's integrated and creative approach, emphasizing their grasp of the complexities involved in energy transformation. Daryl Ho, Managing Director of WE Singapore, expressed enthusiasm for contributing to Singapore's sustainable energy vision.This partnership comes at a crucial time as Singapore strives to achieve net-zero emissions by 2050. WE will develop strategic communications programs and social media campaigns focused on Singapore's energy transition.

KBS Strategies (KBS) and Marlow Global announced a strategic partnership to enhance their joint offerings across the GCC and African markets. This collaboration brings together the expertise and resources of both firms to deliver innovative solutions tailored to address global challenges across key sectors, including economic expansion, infrastructure, energy, shipping, logistics, artificial intelligence, and aviation. KBS Strategies brings extensive expertise and insights into the UAE, GCC region, and African markets, while Marlow Global offers deep experience on the international stage. Together, the partnership is uniquely positioned to empower clients by providing comprehensive tailored strategies with innovative solutions that address critical challenges such as political interference, regulatory issues, and reputational challenges. With a strong focus on sustainability, the evolving energy landscape, and the political climate, this partnership will support both local and international stakeholders in driving sustainable growth in complex markets.Kawthar Bin Sulayem, Founder and CEO of KBS Strategies, stated: ?Ç£At KBS Strategies, we are passionate about connecting global stakeholders with the GCC and African markets, ensuring they deliver genuine value to entities across both regions. Our dedication to the vision and goals of the Abu Dhabi and UAE Governments enables us to provide globally informed strategies tailored to the unique needs of local and federal government entities, private sector organizations, and international entities in the UAE. Partnering with Marlow Global marks a milestone for KBS as one of the first Emirati agencies to offer geopolitical communications as a dedicated service. Together, we aim to create lasting benefits for stakeholders across the GCC, Africa, Europe, and the United States, equipping them with the expertise to navigate complex global markets with precision and resilience.  She added: ?Ç£In today's interconnected world, where economic stability is heavily influenced by international relations, expert geopolitical communication is essential. This partnership enhances our ability to keep stakeholders informed and empowered, fostering cooperation and sustainable development on a global scale. We are proud to continue contributing to the UAE's global standing by offering unparalleled expertise and strategic advisory services to our partners and clients.?Ç¥Simon Wolfe, Managing Partner at Marlow Global, stated: ?Ç£This partnership with KBS Strategies is an exciting development in our long-term commitment to the UAE, strengthening our offering for our clients in Abu Dhabi and globally. It will allow us to better align with the interests and perspectives of outward investment from the UAE to many of the markets in which we are concerned. Marlow Global exists to help protect politically exposed investments and to foster better economic and corporate diplomacy. Both of which build business resilience for our clients, and hopefully lead to lasting impacts both economically for our clients but also the countries in which they invest.?Ç¥He added: ?Ç£We see global growth predominantly coming from the global south, and the UAE is clearly becoming the leading hub through which trade is increasing and strategic investment outflows are the most significant. The UAE?ÇÖs global diplomatic leadership role, its focus on future energy, technology and concern with international issues such as food security, infrastructure investment and development make it an obvious choice to build on our profound connection to the country.?Ç¥KBS Strategies and Marlow Global are committed to delivering innovative approaches that empower clients to navigate geopolitical complexities with confidence. Together, the two entities will establish a foundation for long-term value creation, reinforcing Abu Dhabi?ÇÖs reputation as a global hub for strategic partnerships and innovation while delivering transformative results across industries.(Image: Kawthar Bin Sulayem, Founder and CEO of KBS Strategies, and Simon Wolfe, Managing Partner at Marlow Global. Courtesy: KBS Strategies)

The 2024 WE USC Report, a collaborative study by WE Communications and USC Annenberg?ÇÖs Center for Public Relations, highlights how AI is reshaping the communications industry. Surveying over 600 communications professionals, the report underscores a growing embrace of AI, shifting the narrative from initial fears to enthusiasm and tangible benefits.AI?ÇÖs Role in Enhancing Workplace ValueThe study reveals a major shift in how communicators perceive AI. Not only are professionals increasingly integrating AI into their workflows, but they also report higher job satisfaction. According to the findings:?Çó Communicators who frequently use AI are 93% more likely to feel valued in their work.?Çó Two-thirds of professionals report frequent AI usage, with 95% holding a positive outlook on its impact.?Çó 70% believe AI enhances the quality of their work, while 73% say it helps them work more efficiently.These findings suggest that AI is not just a tool for automation but a catalyst for professional fulfillment and increased efficiency.Fostering an AI-Forward Workplace CultureThe study highlights that AI adoption success depends on an organization?ÇÖs culture. The strongest predictors of success include leadership encouragement, AI training, and integration into performance goals. Notably:?Çó 50% of respondents have AI-related performance goals, linking AI usage to broader business objectives.?Çó 77% of directors and above report autonomy in deciding how AI supports their work, compared to 67% of lower-level professionals.?Çó 73% of communicators express a desire for more AI training opportunities.Encouraging AI exploration and investing in education can bridge knowledge gaps and maximize AI?ÇÖs potential across teams.AI?ÇÖs Expanding Role in CommunicationsThe report identifies content creation (54%), data analysis (40%), and background research (37%) as AI?ÇÖs most common applications in communications. However, several high-value areas remain underutilized:?Çó Media relations (24%)?Çó Coverage reporting (20%)?Çó Measuring PR impact (16%)By leveraging AI for media tracking, briefing preparation, and PR impact measurement, organizations can unlock new efficiencies and elevate strategic communications.Evolving AI Perceptions and ChallengesWhile initial fears of AI replacing jobs have subsided, expectations of AI eliminating tedious tasks have also diminished. The study found:?Çó Communicators?ÇÖ fears about AI have significantly decreased compared to last year.?Çó Optimism about AI removing repetitive tasks has dropped by 50%.?Çó Concerns about the financial costs of AI adoption have risen by 73%.Additionally, 45% of professionals cite "keeping up with AI advancements" as their top challenge. Although 76% report being more knowledgeable about AI than a year ago, 64% struggle to keep pace with the rapid technological evolution.Building an AI-Ready FutureTo harness AI?ÇÖs full potential, organizations must:1. Build an AI-Ready Culture ?Çô Foster an environment where innovation and experimentation thrive.2. Develop AI Habits ?Çô Encourage professionals to integrate AI into daily tasks and workflows.3. Create an AI-Adoption Infrastructure ?Çô Collaborate with IT and legal teams to streamline AI integration and best practices.4. Expand AI Use Cases ?Çô Identify new ways AI can enhance communications beyond automation.As the industry continues to evolve, AI is set to play an even greater role in driving efficiency, creativity, and job satisfaction. The WE USC Report underscores the importance of proactive AI adoption, positioning communicators to stay ahead in a rapidly transforming landscape.

PR and communications agency Roarrr Media has announced a strategic collaboration with GNH India Pharmaceuticals, a company renowned for its commitment to trust, quality, and innovation in healthcare. As part of this partnership, Roarrr Media will spearhead GNH India?ÇÖs social media strategy and brand communication, further cementing its expertise in the healthcare sector.With a strong track record of working with leading healthcare organizations such as Medtech Life, Suburban Diagnostics, Shri Venkatesh Eye Institute, and Natural Capsule Limited, Roarrr Media has consistently demonstrated its proficiency in healthcare communication. This collaboration will focus on expanding GNH India?ÇÖs reach through engaging and impactful digital content that reflects the company?ÇÖs values.Sonali Ramaiya, Founder of Roarrr Media, expressed her enthusiasm about the partnership:"We are thrilled to collaborate with GNH India, as their core values truly align with our vision. As GNH stands for ?ÇÿGood N Honest,?ÇÖ we look forward to bringing this philosophy to life through their communication. This partnership strengthens our position as a specialized healthcare PR agency, and we are excited about the opportunities for growth in this sector."Piyush Gupta, Founder of GNH India Pharmaceuticals, also shared his optimism:"Our mission has always been to build trust in Indian healthcare and establish a strong global reputation for the country. Working with Roarrr Media?Çöa team that shares our commitment to excellence?Çöwill help us ensure that our customers, stakeholders, patients, and vendors all experience growth, satisfaction, and progress. This collaboration will not only enhance GNH?ÇÖs global presence but also contribute to showcasing India?ÇÖs true potential on the world stage."As Roarrr Media continues to redefine healthcare PR and communications, this partnership is expected to set new industry benchmarks. By aligning with GNH India?ÇÖs visionary and humanitarian approach, Roarrr Media aims to amplify trust, honesty, and innovation in every aspect of brand communication.

Value 360 Communications, one of India?ÇÖs leading integrated communications firms, has successfully closed its pre-IPO investment round, securing interest from key investors, including Bollywood actor Huma Qureshi. As part of its transition towards becoming India?ÇÖs first publicly listed PR firm, the company has restructured itself as a limited entity, reinforcing its commitment to governance, scalability, and long-term value creation.With this development, Value 360 Communications is set to file its Draft Red Herring Prospectus (DRHP) as it advances toward an SME IPO. This milestone comes at a time when India?ÇÖs economy and corporate landscape are rapidly evolving, creating a growing demand for strategic communications expertise. Over the years, the firm has built a robust client portfolio, working with industry leaders such as Tata Motors, Pernod Ricard, POCO, Skoda, FedEx, Digi Yatra, Kia Motors, and Zupee, among others.The pre-IPO investment will enable the company to broaden its service capabilities, introduce technology-driven innovations, expand leadership strength, and extend its geographic footprint. In addition to organic expansion, Value 360 Communications is actively exploring inorganic growth opportunities, including strategic acquisitions, to accelerate its vision of becoming a future-ready communications powerhouse.A Five-Year Growth Vision: Scaling to 5XIndia's economy continues to present significant opportunities for communications-driven business transformation. As brands prioritize reputation management, audience engagement, and digital-first storytelling, the demand for integrated, data-led PR and marketing solutions is at an all-time high.In response to this market shift, Value 360 Communications aims to scale fivefold over the next five years, driven by a strategy that combines:?Çó Enhanced capacity and capability building across core and emerging service areas?Çó Investment in technology and automation to drive measurable outcomes in communications?Çó Expansion into new markets and industry verticals?Çó Strategic acquisitions to diversify service offerings and strengthen market leadershipKunal Kishore, Group CEO & Co-Founder, Value 360 Communications, commented: "As India's business environment matures, the role of public relations is evolving from a traditional function to a strategic business enabler. Our decision to go public aligns with our long-term vision to not just grow but to set new industry benchmarks in innovation, scalability, and impact. This pre-IPO investment brings us closer to that goal, equipping us with the resources to build a company that is five times our current scale over the next five years. Our focus is on creating a next-generation communications ecosystem that seamlessly integrates strategic advisory, digital intelligence, and technology-driven storytelling to redefine how brands engage with their audiences.?Ç¥Driving Innovation & Market LeadershipFounded in 2009, Value 360 Communications has continuously evolved to meet the changing dynamics of media and brand engagement. Beyond traditional PR, the company has expanded into high-growth areas, including digital creative agency Popkorn and investment in influencer marketing platform ClanConnect, reinforcing its integrated marketing and communications ecosystem.As technology increasingly shapes brand reputation management and audience engagement, Value 360 Communications is investing in:?Çó AI-driven media intelligence for data-backed PR strategies?Çó Advanced analytics and automation tools for campaign measurement and impact?Çó Integrated storytelling solutions that merge traditional PR with emerging digital formats?Çó With its planned IPO, Value 360 Communications is positioning itself at the forefront of India?ÇÖs fast-evolving communications industry, offering businesses a scalable, tech-enabled, and insight-driven approach to brand-building in one of the world?ÇÖs most dynamic and high-growth markets.

Reputation House, one of the UAE's leading reputation management agencies, has reported strong performance and growth for the fiscal year 2024. The agency?ÇÖs revenue has surged by 300%, reaching $4.1 million (~Dh15 million) this year, compared to $1.3 million (Dh4.8 million) in the previous year.The agency has demonstrated success in providing reputation management services across the Middle East and North Africa, the USA, and European markets. Most clients (approximately 70%) came from the corporate sector, followed by high-profile individuals and personal brands, which accounted for 20%. The remaining 10% comprised industries such as financial institutions, real estate, pharmaceuticals, and service agencies. In 2024, the agency also secured contracts with representatives from government organizations in five countries.In 2024, Reputation House became the most titled reputation agency in the UAE with 5 international business awards in eight prestigious categories, including the following:American Business Awards (Stevie?« Award):?Çó Gold Stevie?« Award for the Best Use of Artificial Intelligence and Machine Learning through its Reputation House App?Çó Silver Stevie?« Award for the Innovation of the Year for Business Service IndustriesGlobee?« Awards for American Business:?Çó Gold Globee?« Award for Customer Insights Achievement (Use of AI)World Business Outlook Awards:?Çó Most Trusted Online Reputation Agency UAE 2024?Çó Best One-stop Online Reputation Management Solutions Provider UAE 2024Africa Fintech Forum Awards:?Çó The Most Innovative Customer Service Technology of the Year?Çó Best Data Analytics PlatformGlobal Recognition Award 2024:?Çó Award for remarkable achievements in the field of online reputation management."For Reputation House, 2024 was a year of transformation. Our standing as a leader in reputation management has been confirmed by our dedication to innovation and providing outstanding outcomes for our clients. We are committed to helping companies everywhere establish credibility and trust in the digital era as we enter new markets and cultivate strategic alliances," says Dima Raketa, CEO of Reputation House.Reputation House continues to push the boundaries of innovation and excellence in online reputation management, remaining steadfast in its commitment to empowering individuals, businesses, and governments to shape positive digital narratives and succeed in the digital age.Reputation House is well-known for its innovative use of AI and digital tools, making it a leading company on the online reputation market. The company specializes in providing businesses and individuals with solutions to protect, enhance, and manage their digital reputations. Its services include advanced organization reputation management, digital PR, SERM, and analytics, providing a comprehensive, one-stop solution for clients looking to maintain a strong online presence. With a proven track record of success, Reputation House has become a trusted partner for clients across a range of industries not only in the UAE but globally.

Chandan Sharma, General Manager- Digital Media, Adani Group In today?ÇÖs era, C-Suite Executives ?Çô including CEO, CTO, COO, CFO, CMO and others ?Çô are often key faces of a company. Their actions, statements and personal image, especially within the digital and online realm, have the potential to make or break the organization?ÇÖs reputation and growth prospects. As we navigate the depths of the hyper-connected digital era, digital reputation management ?Çô alternatively known as online reputation management (ORM) ?Çô has been playing a pivotal role in terms of keeping a tab on and enhancing the image/perception and conversations about companies and professionals on the web, through use of various new-age tools and strategies. Digital Reputation Management Becomes Imperative for the C-Suite ?Ç£It takes many good deeds to build a good reputation, and only one bad one to lose it.?Ç¥ - Benjamin FranklinLast year, Infosys founder NR Narayana Murthy had sparked an intense online debate with his 70-hour workweek advocacy remark and now S.N Subhrahmanyan, CEO, L&T joined the wagon by his Sunday working comment. Post which the internet got flooded with content criticizing their views, and respective organization?ÇÖs image subsequently took a hit. In another similar incident, the online spat (on X) between OLA CEO Bhavish Aggarwal and comedian Kunal Kamra led to fall of OLA Electric?ÇÖs shares by over 9%.Research has also corroborated how negative reputation online can cause affect an organization adversely. Reputation management expert Andy Beal says: ?Ç£Trying to improve your online reputation during a crisis is like trying to eat healthy food during a heart attack.?Ç¥ Evidently, when the image of a C-suite executive suffers negatively, it usually raises questions/concerns on the entire management and functioning of a company; and more often than not, affects the reputation of the company negatively ?Çô more so if the conversation and public perception is not dealt strategically.  LinkedIn or Google search is just a tip of the ice-berg. When it comes to digital reputation management for C-suite executives, there are multiple touchpoints ranging from Facebook, YouTube, Instagram, AI search tools like Perplexity to online niche communities like Quora, Reddit, and much more, all of which one must keep a check on. And this is why ?ÇÿSocial Listening?ÇÖ plays such a crucial role in ORM, as it helps today?ÇÖs CXOs and organizations to not only keep track of public sentiments and views, but also to gather valuable insights about their brand, industry, competitors, et al.According to ORM industry pioneer Michael Fertik, in the future all CXO executives and leaders should have a reputation score. He goes on to say: ?Ç£Reputation is becoming more valuable than money or power.?Ç¥ And while managing reputation in offline or physical-spaces is still a tricky terrain, the online ?Çÿwebverse?ÇÖ, on the other hand, gives us a lucrative opportunity to be in control of our own narrative and shape online reputation of key organizational executives just the way we want to. Therefore, investing strategically in managing digital reputation of the C-suite has become a necessity (and is no longer a matter of choice) for companies across all sizes and industries. The Hidden Costs of Not Doing ORM, and The Way ForwardIt is high time we shift our perspective from seeing ORM as an expense to an investment. In today?ÇÖs era of AI, digital transformation and endless Internet ado, ?Çÿdigital footprint?ÇÖ of a C-suite executive increases exponentially every time he/she goes online, and even when he/she doesn?ÇÖt. One seemingly small, insignificant comment, a Tweet or a podcast interview can spark a controversy online and invoke negative public sentiment resulting in a company losing millions, or even worse implications. Which is why, one needs to prioritize the implementation of ORM on a continuous and pro-active basis, rather than taking a reactive approach, i.e. when crisis hits, which (almost) never works.When implemented in a strategic manner, ORM not just enhances image of C-suite executives, but can also help them synergize their online talks with the organization?ÇÖs ethos and values, give critical market insights conducive to growth, and most importantly, help manage or better still, entirely avoid crisis situations and PR fiascos for both business leaders and organizations.

Leading global integrated communications agency Ruder Finn has announced the acquisition of Big Sky Communications, a San Jose-based customer marketing agency, which will supplement Ruder Finn's marketing expertise. This acquisition builds on Ruder Finn's 5-year momentum of industry-leading double-digit growth and expands the agency's B2B storytelling capabilities, enhancing its client offerings. The acquisition brings to Ruder Finn a team of over 40 customer marketing and advocacy experts, who specialize in building and managing customer marketing programs for clients including J.P. Morgan Payments, F5, Snowflake, and other industry leaders. Big Sky is led by Co-Managing Directors, Eddie Miller and Colleen Padnos, who will both report to Ruder Finn CEO, Kathy Bloomgarden."Today one of the most powerful ways to build trust and create a framework for brand loyalty is through customer storytelling," said Kathy Bloomgarden, CEO of Ruder Finn. "The Big Sky team enhances Ruder Finn's ability to craft authentic stories that resonate with customers. Big Sky will add to Ruder Finn their great expertise in capturing and bringing to life customer experiences that spotlight growth, problem solving and generate sales opportunities.""Buyers today form opinions about a brand by listening to what others say, so integrating real-world customer voices into marketing campaigns is more critical than ever," said Eddie Miller, Co-Managing Director of Big Sky Communications. "Ruder Finn's acquisition of Big Sky and embrace of Customer Marketing and Advocacy underscores the need for companies to connect with customers through more personal, relatable conversations and stories." "Our Customer Marketing and Advocacy expertise aligns well with Ruder Finn's focus on innovation and What's Next. Every company needs to better understand their customers, build communities, and find new ways to elevate their customers' voices," said Colleen Padnos, Co-Managing, Director, Big Sky Communications. "We're thrilled to be part of the Ruder Finn family of companies and look forward to offering a broader portfolio of global services to enable clients to tell more and stronger customer stories everywhere."

9Yards Communications, a fully integrated marketing and communications agency headquartered in Abu Dhabi, has announced the official opening of its new strategic and creative hub in the UK capital.The new office, located near London Bridge and the iconic Shard building, marks a significant milestone in 9Yards?ÇÖ mission to bring its expertise to a global audience.Initially, the London office will serve as a cornerstone for 9Yards Communications?ÇÖ efforts to enhance its strategic communications and creative offering within its existing portfolio, as well as offering support across its network of international agency partners to boost their own service offerings.By 2026, the expectation is that the London office will offer its full marcoms service offering for new clients in the UK and beyond.Hussam Almulhem, CEO of 9Yards Communications, said: ?Ç£The launch of our London office is a momentous step in our journey ?Çô moving from our existing offering as a diverse team of international communications experts, to an agency that is offering that expertise on the international stage.?Ç£From the moment I founded 9Yards Communications, in 2017, it has always been my ambition to establish an office in what is roundly accepted to be the home of one of the most creative cities in the world for our industry. Ultimately, this expansion will enable us to connect with new clients, attract top-tier talent, and strengthen our ability to deliver impactful campaigns, on a global scale.?Ç¥Situated in the heart of Southwark, London, the new hub is designed to inspire collaboration and creativity and become the new home to a team of experienced strategists, creatives, and client partners.Offering a comprehensive suite of services ranging from brand strategy, creative advertising, and digital innovation, 9Yards Communications ?Çô London will also stand ready to offer support to its networked agency partners, in service lines they do not currently offer.Deputy CEO of 9Yards Communications, Omar Sarieddine, added: ?Ç£Establishing a presence in London underscores our commitment to growth and service excellence. London?ÇÖs position as a global creative and business hub makes it an ideal location for our first international office outside the Middle East region. This expansion clearly represents our dedication to providing world-class solutions that meet the evolving needs of our clients and partners.?Ç¥According to 9Yards?ÇÖ management, the London office is part of a broader, long-term strategy to position 9Yards on the international stage across a number of key international markets, as the agency aims to replicate its success in the Middle East by combining both cultural intelligence with innovative marketing strategies.(Image: Founder & CEO, Hussam Almulhem (Centre), Deputy CEO, Omar Sarieddine (Centre-Right), General Manager - Abu Dhabi, Karim Fattal (Centre-Left), with team members from both 9Yards?ÇÖ London and Abu Dhabi offices.)

In an exclusive interaction with Adgully, Atul Sharma, CEO, Ruder Finn India and Head of Middle East, shares his growth outlook for 2025, the evolving landscape of the PR industry, and the challenges and opportunities that lie ahead.Emphasising the dynamic nature of the PR industry and the increasing need for PR firms to evolve in order to stay relevant, Sharma renarked, ?Ç£Growth doesn?ÇÖt come simply from following trends, it comes from truly understanding what our clients need today and where they are aiming to go in the future.?Ç¥ He stressed that the key to success lies in blending creativity with technology. ?Ç£A great story alone isn?ÇÖt sufficient anymore; it has to be backed by data, insights, and the flexibility to adapt quickly,?Ç¥ he asserted.Sharma also pointed out that there has been an increasing demand in areas traditionally handled in-house by clients, such as internal communications, crisis preparedness, and response planning. ?Ç£In the B2B space, brands are coming to us for assistance in building their brand identity and creating brand positioning manuals. They recognise that PR firms are uniquely equipped to craft these narratives, particularly through earned media,?Ç¥ he observed.With India?ÇÖs economy growing at an impressive rate, Sharma sees immense potential in areas such as financial communications, investor relations, and IPO communications. ?Ç£India is poised to become a high middle-income economy, and with that, we anticipate a surge in the need for expert storytelling to appeal to global investors and stakeholders,?Ç¥ he said. ?Ç£As many domestic companies and Indian arms of MNCs prepare to go public, we see a significant rise in demand for financial communications.?Ç¥Sharma also highlighted the role of artificial intelligence (AI) in reshaping the PR industry. ?Ç£AI isn?ÇÖt just a buzzword, it is fundamentally altering the way we work and deliver value. At Ruder Finn, we?ÇÖve made substantial investments in AI to streamline processes, improve efficiency, and redefine pricing models to meet future demands,?Ç¥ he revealed.Furthermore, Sharma shared that the agency is actively helping clients adapt to the AI-driven landscape, citing insights from a Ruder Finn and Ragan survey on internal communications. ?Ç£The way forward is clear ?Çô AI will drive not only operational efficiencies, but also enhance the way we communicate with our audiences,?Ç¥ he added.Looking ahead at 2025, Sharma believes that the year will require a careful balance of optimism and caution. ?Ç£Geopolitical uncertainties and rising costs may cause businesses to be more cautious, but the growing recognition of PR as a business enabler opens up exciting possibilities,?Ç¥ he remarked. ?Ç£For those willing to innovate and adapt, the opportunities in 2025 are vast. We?ÇÖre entering a new phase of transformation, and those who embrace it will thrive.?Ç¥In conclusion, Sharma highlighted that while challenges lie ahead, the future of the PR industry remains full of promise for those prepared to evolve, harness the power of technology, and continuously innovate. ?Ç£The PR sector?ÇÖs role is only going to grow in importance, and for those who remain agile, the potential to succeed has never been greater,?Ç¥ he concluded.

In an exclusive interaction with Adgully, Valerie Pinto, CEO, Weber Shandwick India, shares her insights on the trends and innovations expected to dominate the PR landscape in 2025. She also discusses Weber Shandwick India?ÇÖs roadmap for the year, as well as the challenges and opportunities anticipated in the upcoming year.Looking ahead to 2025, Pinto says that the PR industry is in for some big changes. According to her, ?Ç£Technology, especially AI, will make things like media monitoring and content creation much easier, which will help campaigns run more smoothly. But what really matters will still be authenticity?Çöbrands will need to tell real, meaningful stories to earn trust. People are going to want more interactive and engaging content, and we?ÇÖll likely see more brands working with micro-influencers to make those genuine connections.?Ç¥Continuing further, Pinto says, ?Ç£Real-time insights will be critical, especially in a crisis, and issues like diversity, sustainability, and privacy will continue to be top priorities. With new platforms like podcasts gaining traction, brands will need to rethink how they handle data with stricter privacy rules in place. PR professionals will have to stay adaptable, keep learning, and be ready to take on new roles in this fast-changing world.?Ç¥Pinto is looking forward to the work that her agency does ?Çô campaigns that blend creativity and innovation, spark conversations, and make a difference. ?Ç£It?ÇÖs also exciting to see how we can continue scaling our purpose-driven work, where we partner with clients to create meaningful impact. And, on a personal note, I can?ÇÖt wait to see how our teams rise to new challenges, bringing fresh ideas and bold thinking to the table,?Ç¥ she adds.While Pinto says that challenges are inevitable, she believes that they often lead to the best opportunities. ?Ç£Talent retention in a dynamic industry like ours will always be a focus, and it?ÇÖs a chance to create a work environment that inspires and empowers,?Ç¥ she adds.On the opportunity front, Pinto says that the potential of regional markets in India excites her, as ?Ç£there?ÇÖs so much depth and diversity waiting to be explored?Ç¥.

APRW Pte Ltd (APRW), a leading integrated communications agency in Singapore, begins 2025 by celebrating notable milestones across innovation, arts, culture, and community engagement. With a diversified client portfolio spanning multiple industries, APRW continues its mission of delivering impactful campaigns while supporting local talent and meaningful causes.Empowering Innovation and EntrepreneurshipAPRW has been re-appointed for the third consecutive time as the communications partner for the 12th Lee Kuan Yew Global Business Plan Competition (LKYGBPC), organized by the SMU Institute of Innovation and Entrepreneurship (IIE). Recognized as one of Asia?ÇÖs largest university-led startup competitions, LKYGBPC empowers youth to create deep-tech solutions addressing critical global challenges.?Ç£We?ÇÖre honored to partner with SMU IIE once again for this flagship event,?Ç¥ said Anu Gupta, Director of APRW. ?Ç£It?ÇÖs inspiring to witness the competition?ÇÖs growth into a globally recognized platform for startups, and we are grateful for our clients?ÇÖ trust in building their brand presence.?Ç¥Promoting Singapore?ÇÖs Creative ArtsAPRW has been appointed the official publicity partner for Baby Hero, a Singapore-Thailand co-produced action-comedy film by Hong Pictures and Hollywood Thailand. Scheduled for a 23 January 2025 release, the film features a talented cast including Singaporean actors Hayley Woo and Ya Hui alongside Thai stars. Baby Hero underscores the cultural exchange and creative collaboration between the two nations.In 2024, APRW also continued its support for Mikkel Myer Lee, a 12-year-old piano prodigy who began his ambitious journey to perform all 32 Beethoven sonatas publicly. Mikkel?ÇÖs December 2024 concert marked the first of his European performances, further cementing his global recognition as a virtuoso talent.Celebrating Culinary HeritageAPRW proudly represents Hakka Yu, Singapore?ÇÖs first overseas Hakka restaurant chain, which opened at Changi Airport on 28 December 2024. By introducing authentic Hakka cuisine, the restaurant celebrates the richness of Hakka culture. In collaboration with the Char Yong (Dabu) Association, APRW highlights the connection between food, heritage, and cultural appreciation.Promoting Singapore?ÇÖs Creative ArtsAPRW has been appointed the official publicity partner for Baby Hero, a Singapore-Thailand co-produced action-comedy film by Hong Pictures and Hollywood Thailand. Scheduled for a 23 January 2025 release, the film features a talented cast including Singaporean actors Hayley Woo and Ya Hui alongside Thai stars. Baby Hero underscores the cultural exchange and creative collaboration between the two nations.In 2024, APRW also continued its support for Mikkel Myer Lee, a 12-year-old piano prodigy who began his ambitious journey to perform all 32 Beethoven sonatas publicly. Mikkel?ÇÖs December 2024 concert marked the first of his European performances, further cementing his global recognition as a virtuoso talent.Celebrating Culinary HeritageAPRW proudly represents Hakka Yu, Singapore?ÇÖs first overseas Hakka restaurant chain, which opened at Changi Airport on 28 December 2024. By introducing authentic Hakka cuisine, the restaurant celebrates the richness of Hakka culture. In collaboration with the Char Yong (Dabu) Association, APRW highlights the connection between food, heritage, and cultural appreciation.