Havas Red, a leading PR, content, social media, influencer, and experiential marketing agency, has unveiled its innovative Agency Intelligence concept. This AI-powered approach aims to amplify human creativity and address brand challenges.Agency Intelligence acknowledges the growing presence of automation in the creative industry. However, it emphasizes the enduring importance of human expertise in critical thinking and problem-solving.“Agency Intelligence: Intelligent Strategy, Ideas, and People,” is Havas Red’s response to a tsunami of automation technologies flooding the creative industry, and a belief that brands and talent must continue to prioritise critical human thinking.HAVAS Red powers its client strategies with a range of proprietary IP, measurement and research tools, and a team of strategists and earned creatives that fuel storytelling wherever the audience may consume it.Launching in June, the Agency Intelligence platform will influence content across Havas Red's channels, industry reports, thought leadership pieces, new services, events, and employee training. It will serve as a guiding principle for their client work as well."We wholeheartedly believe human intelligence is the engine that powers original creativity and helps solve the most important challenges for our clients. It’s intelligent people from a range of specialised disciplines who help brands communicate with purpose, nuance, emotion, and personality. We’re embracing automation tools to supercharge creative output; however, artificial thinking will never replace the best ideas, creativity, relationships, and people. As long as we’re communicating to humans, we need human insight and smart people at the wheel," said Shane Russell, CEO, HAVAS Red Australia.  In Australia HAVAS Red represents brands including Toyota, Lexus, Tourism Tasmania, Norco, Booking.com, SunRice, Big W, WG&S, Fujitsu, Neoen, Novartis, AusGrid, Dropbox and more.Havas has stated its MANIFESTO as: "The world is fixated on AI.Convinced that artificial thinking can replace the best ideas, creativity, relationships, and people; that everything we do can be automated.But not us.We believe the world needs critical human thinking more than ever.At Havas Red, we choose to power our world and that of our clients with a different form of AI: Agency Intelligence.We’re the agency everyone turns to for intelligent strategy, ideas, and people. Agency Intelligence is the operating model that drives meaningful work in a world of constant disruption. Our people find the emotion and truth when unlocking a strategy. We fuel original creativity that can impact a generation. And we obsess over solving the most important challenges for our clients.There is nothing artificial about Agency Intelligence."