HYROX has appointed Adam Gangemi as PR Manager for the Asia-Pacific region, as the fitness racing brand accelerates its expansion across key international markets.In his new role, Gangemi will lead marketing and communications efforts across APAC, focusing on brand awareness, race storytelling, participant-led narratives and regional partnerships as HYROX continues to deepen its presence across the region.Speaking about the appointment, Gangemi said one of HYROX’s biggest strengths lies in the diversity of stories emerging from every event.“What makes HYROX so special is that every race has a thousand different stories behind it, from adaptive athletes, to first-timers, to HYROX veterans. I’m looking forward to showcasing this powerful community, working with exciting partners, launching HYROX into new regions, and supporting the momentum already witnessed across APAC,” he said.HYROX has already hosted races across Australia, New Zealand, Hong Kong, Japan, Taiwan, Thailand, Singapore and South Korea, with several markets hosting events across multiple cities.Gangemi said the next phase of growth will include emerging markets such as Indonesia and Malaysia, where the company has already announced upcoming races.“We have announced races in Indonesia and Malaysia, so I’m excited to see the reception those races receive,” he added.Based in Sydney, Gangemi joins HYROX after serving as Campaign Manager at TEAM LEWIS, where he worked across brand-building and communications mandates in Australia and the wider APAC region.Interestingly, HYROX was previously one of his clients during his tenure at the agency.“I loved helping brands grow their presence in Australia and APAC. HYROX was one of my clients, and it was exciting to support its journey into becoming the fitness powerhouse it is today across APAC,” Gangemi said.He added that he is particularly interested in spotlighting the personal stories emerging from the HYROX community, including adaptive athletes, senior participants and first-time competitors.“As the fitness industry continues to evolve, we want to show how HYROX remains at the centre of community and gives everyday gym-goers something to work towards,” he said.

Jack Taylor, an independent, US-founded public relations and communications agency, is proud to announce its expansion into the Gulf Cooperation Council (GCC) region, marking a significant milestone in the agency's international expansion strategy.Founded in 2010, Jack Taylor has evolved into a global leader with some of the most cutting-edge clients in wellness, health, and fitness. Partnering with brands that solve human problems and empower consumers to live their best lives, the agency?ÇÖs portfolio includes notable brands like WHOOP, AG1, Athletic Brewing, Eight Sleep  Hyperice, HYROX, and Plunge. With the GCC health tracker market projected to grow by 5.22% from 2024 to 2028, reaching a market volume of US$705.10 million in 2028,[1]Jack Taylor?ÇÖs  expansion into the GCC underscores both the continued growth of the wellness sector and the agency?ÇÖs dedication to amplifying brand stories through local and global perspectives.Leading the new GCC office will be Aaron Illathu, the company?ÇÖs newly appointed Managing Director. Aaron brings a wealth of experience, as an ex-Google professional from California and is now making significant contributions in the GCC, having grown major brands such as Uber and Careem. He will continue to build the WHOOP presence as Jack Taylor?ÇÖs inaugural partner in the region, highlighting their commitment to advancing health and wellness through cutting-edge technology.Jon Bier, Founder and CEO, said, ?Ç£Expanding into the GCC region is a natural progression for Jack Taylor following our recent success establishing a presence and serving clients in Australia. We believe the Middle East is becoming a global powerhouse for all things health, wellness, and fitness, aligning with both our passion and areas of expertise. With a relatively young population and a growing middle class that is tech-savvy and health-conscious, we look forward to resonating with existing and target consumer demographics, while augmenting Jack Taylor?ÇÖs footprint and building a reputation for unrivaled client service and success internationally.?Ç¥Aaron added: ?Ç£I am thrilled to bring Jack Taylor?ÇÖs unique approach of innovative storytelling to the region. Leadership across the GCC is promoting technology and wellness as part of their national agendas such as Dubai?ÇÖs National Strategy for Wellbeing 2031[2] and Saudi Vision 2030[3]. The region is investing in infrastructure and education to support these sectors, and implementing policies to attract foreign investment and talent. With these initiatives bringing in the top players to the region, they will require unique expertise for these sectors and this is what Jack Taylor brings to the table. It is an exciting new chapter for the agency and I?ÇÖm grateful to be a part of the journey.?Ç¥Jack Taylor has been at the forefront of the wellness conversation, partnering with some of the most innovative and iconic brands over the past 15 years. The agency collaborates with pioneers across diverse industries, including agriculture, apparel, fintech, health tech, human performance and longevity, lifestyle and nutrition, space exploration, sports and fitness, and sustainability. Jack Taylor provides comprehensive support across PR, communications, and marketing, including earned editorial, thought leadership, awards, events, affiliate strategy, brand partnerships, and measurement and analytics.Headquartered in Brooklyn, New York, Jack Taylor serves partners in the United States, Canada, United Kingdom, Europe, Australia, and now the GCC, working with pioneering clients looking to carve out a space in cultural discussions and empowering people to live their best lives.