WE UK launches strategic advisory board to deepen expertise

WE Communications, an independent communications agency, has announced the formation of a local strategic board in the UK deepening its core sector expertise with specialties in AI, tech, sustainability and health. This new initiative aims to provide external insights and advisory support to clients and team members navigating a complex and fast-moving business environment through seminars, events, and training."In today's volatile business and political landscape, it's crucial for organisations to not only be prepared for the unexpected but think about what’s next," said Laura Gillen, Managing Director of WE Communications UK. "Our strategic board will play a vital role in helping our clients and teams address pressing issues such as rapid technological advances, regulatory challenges, and political instability."The founding group members will advance the agency's commitment to driving people to positive action and will be formed of independent experts and influential leaders from across multiple sectors: Jane Wakefield, former BBC technology reporter with two decades of experience in journalism, said: "I hope my many years of experience as a technology journalist can help inform WE's clients and make sense of the ever more complex tech landscape we live in." Wakefield's deep expertise will help clients navigate emerging technologies and their implications.  Dr Fiona Adshead, Chair of the Sustainable Healthcare Coalition, bolsters the group’s expertise in addressing sustainability and healthcare challenges. "I'm excited to bring my wealth of experience as an influential wellbeing, public health, and sustainability leader to this new initiative," she said. Her insights will help clients understand the intersection of health and sustainability.Bernard Marr, best-selling author and futurist, brings his forward-thinking perspective on the applications of AI. "In an era of technology and business transformation, it's crucial to anticipate and understand emerging trends," Marr said. "WE Communications' commitment to innovation aligns perfectly with my own values."  Dr Max Pemberton, Daily Mail columnist, said: "With my experience both working in the media and on the NHS coal-face, I hope I can bring valuable insights into the ever-changing healthcare landscape for both the WE team and their clients."  Saeed Atcha, MBE, CEO at Youth Leads UK, adds the important voice of younger generations to the board. "I'm excited to be bringing the perspectives of young people to the forefront," Atcha said. "Gen Z and Gen Alpha are incredibly socially aware and engaged, and they are actively contributing to their communities."Gillen concluded: "Our strategic board members, as knowledge leaders, will empower our clients and team to see beyond market complexities and seize new opportunities with confidence."

Print, TV top choices for small-town Gen Z: MSL study

MSL India, the strategic communications arm of Publicis Groupe, recently launched an exclusive report Make Way for Bharat Z that decodes the lives of India’s Gen Z from tier 3 and 4 cities. A one-of-a-kind report, Make Way for Bharat Z decodes the power of India’s small-town Gen Z. The report has found that 83% of respondents selected print media as their top source of daily media consumption for information while 86% chose television as their main source of daily media consumption for entertainment. MSL roped in the consumer pulse platform LocalCircles to reach 16,000 Gen Z respondents from 191 tier 3 and 4 cities across India. The report offers valuable insights into the consumer and spending behaviour of Bharat Z that make them stand out from their metro counterparts. Such as This report showcases the diverse nature of India’s Gen Z and how they cannot be put in one box. To tap into this evolving consumer pulse, MSL has also launched MSL Mojo, an offering that empowers brands to create assets that inspire and explore partnerships that evoke a sense of community to further accelerate brand voice. Offering innovative solutions like influencer marketing, branded content, and community engagement, MSL Mojo’s comprehensive suite of services promises to drive unparalleled engagement and growth for brands.Amit Misra, Chief Executive Officer of MSL South Asia, shared his thoughts on the occasion of the launch of MSL Mojo: “Culture is the driving force shaping our future and Gen Z, with their vibrant energy, diverse perspectives, and digital fluency, are at the forefront of this cultural revolution. We at MSL wanted to create a culture engine that would shape opinions, emotions, and consumption. That’s how we came up with MSL Mojo, our culture engagement platform that will help brands navigate through these changing times.”