Ruder Finn, the global integrated marketing and communications consultancy, has officially launched its fully combined office and regional headquarters in Riyadh, Saudi Arabia. Following the successful acquisition of boutique PR agency Atteline in 2023, the newly branded Ruder Finn Atteline now consolidates its operations in the Kingdom, marking a significant milestone in the agency?ÇÖs nearly decade-long presence in the MENA region.The Riyadh office signifies a deepened commitment to the Kingdom?ÇÖs dynamic communications landscape and aligns with Saudi Arabia?ÇÖs Vision 2030. The regional headquarters will soon unveil a series of strategic local partnerships, educational initiatives for communications professionals, and purpose-driven programs designed to support the Kingdom?ÇÖs ambitious transformation agenda.Kathy Bloomgarden, CEO of Ruder Finn, stated: "Ruder Finn Atteline's culture and innovation were key drivers in our merger. Their market-leading expertise in the MENA region complements our global ambitions, and we?ÇÖre inspired by the momentum of Vision 2030. This move allows us to contribute meaningfully to the Kingdom?ÇÖs transformative journey."In line with Ruder Finn?ÇÖs global philosophy of ?Ç£What?ÇÖs Next,?Ç¥ which emphasizes early adoption of digital-first and data-driven solutions, Ruder Finn Atteline is set to enhance its creative communications capabilities in the region through its proprietary RF Tech Lab. The Lab offers cutting-edge analytics, AI-powered tools, and dual-language expertise, enabling clients in Saudi Arabia to leverage predictive insights, optimize brand strategy, and solve complex business challenges.Sophie Simpson, Managing Director of Ruder Finn Atteline ?Çô MENA, added:"Our presence in Saudi Arabia represents more than expansion?Çöit?ÇÖs a commitment to delivering smarter, stronger communications grounded in trust and innovation. With Ruder Finn?ÇÖs global backing and our cross-cultural team of 26 nationalities, we?ÇÖre uniquely positioned to help brands thrive in the Kingdom?ÇÖs evolving landscape."Ruder Finn Atteline already works with several multinational clients across 22 MENA markets and plans to further scale its operations in Saudi Arabia throughout 2025. Future announcements are expected to spotlight new initiatives designed to nurture local talent and foster industry-leading communications practices in the Kingdom.

Volkswagen India has awarded its press communication mandate to Ruder Finn India, one of the world's largest integrated global communications & creative agency. Reinforcing its commitment to creative and tech-first storytelling for its products and reputation building for the brand, Ruder Finn will work closely with Volkswagen India to highlight the brand?ÇÖs commitment to innovation, performance, sustainability, and future of mobility. Effective May 1, 2025, Ruder Finn will bring its full spectrum of capabilities ?Çö including strategic counsel and planning, corporate storytelling, media relations, and integrated campaign support ?Çö aimed at strengthening the brand?ÇÖs voice in the Indian market and advancing Volkswagen?ÇÖs business objectives across corporate and brand communications.  Commenting on the partnership, Gagan Mangal -Lead, Marketing Communications & Press, Volkswagen India, said, ?Ç£As we continue to evolve in a dynamic automotive and communications landscape, we are excited to onboard Ruder Finn as our communications partner. Their strategic thinking, integrated approach, and deep understanding of brand storytelling made them the right fit for our journey ahead.?Ç¥  Atul Sharma, CEO, Ruder Finn India & Head, Middle East, said: ?Ç£This mandate is a testament to our growing strength in integrated communications and corporate positioning across sectors. We look forward to leveraging our expertise to support Volkswagen India, an iconic brand that has shaped the automobile industry globally and in India. We are thrilled to partner with them at such a pivotal time in this category; our goal will be to create compelling storytelling that mirrors Volkswagen?ÇÖs legacy and its forward-looking journey, supporting their business ambitions.?Ç¥   Ruder Finn will operate as an extension of Volkswagen India?ÇÖs communications team to ensure consistent, insight-led messaging across earned and owned channels. 

Leading global integrated communications agency Ruder Finn has announced the acquisition of Big Sky Communications, a San Jose-based customer marketing agency, which will supplement Ruder Finn's marketing expertise. This acquisition builds on Ruder Finn's 5-year momentum of industry-leading double-digit growth and expands the agency's B2B storytelling capabilities, enhancing its client offerings. The acquisition brings to Ruder Finn a team of over 40 customer marketing and advocacy experts, who specialize in building and managing customer marketing programs for clients including J.P. Morgan Payments, F5, Snowflake, and other industry leaders. Big Sky is led by Co-Managing Directors, Eddie Miller and Colleen Padnos, who will both report to Ruder Finn CEO, Kathy Bloomgarden."Today one of the most powerful ways to build trust and create a framework for brand loyalty is through customer storytelling," said Kathy Bloomgarden, CEO of Ruder Finn. "The Big Sky team enhances Ruder Finn's ability to craft authentic stories that resonate with customers. Big Sky will add to Ruder Finn their great expertise in capturing and bringing to life customer experiences that spotlight growth, problem solving and generate sales opportunities.""Buyers today form opinions about a brand by listening to what others say, so integrating real-world customer voices into marketing campaigns is more critical than ever," said Eddie Miller, Co-Managing Director of Big Sky Communications. "Ruder Finn's acquisition of Big Sky and embrace of Customer Marketing and Advocacy underscores the need for companies to connect with customers through more personal, relatable conversations and stories." "Our Customer Marketing and Advocacy expertise aligns well with Ruder Finn's focus on innovation and What's Next. Every company needs to better understand their customers, build communities, and find new ways to elevate their customers' voices," said Colleen Padnos, Co-Managing, Director, Big Sky Communications. "We're thrilled to be part of the Ruder Finn family of companies and look forward to offering a broader portfolio of global services to enable clients to tell more and stronger customer stories everywhere."

In an exclusive interaction with Adgully, Atul Sharma, CEO, Ruder Finn India and Head of Middle East, shares his growth outlook for 2025, the evolving landscape of the PR industry, and the challenges and opportunities that lie ahead.Emphasising the dynamic nature of the PR industry and the increasing need for PR firms to evolve in order to stay relevant, Sharma renarked, ?Ç£Growth doesn?ÇÖt come simply from following trends, it comes from truly understanding what our clients need today and where they are aiming to go in the future.?Ç¥ He stressed that the key to success lies in blending creativity with technology. ?Ç£A great story alone isn?ÇÖt sufficient anymore; it has to be backed by data, insights, and the flexibility to adapt quickly,?Ç¥ he asserted.Sharma also pointed out that there has been an increasing demand in areas traditionally handled in-house by clients, such as internal communications, crisis preparedness, and response planning. ?Ç£In the B2B space, brands are coming to us for assistance in building their brand identity and creating brand positioning manuals. They recognise that PR firms are uniquely equipped to craft these narratives, particularly through earned media,?Ç¥ he observed.With India?ÇÖs economy growing at an impressive rate, Sharma sees immense potential in areas such as financial communications, investor relations, and IPO communications. ?Ç£India is poised to become a high middle-income economy, and with that, we anticipate a surge in the need for expert storytelling to appeal to global investors and stakeholders,?Ç¥ he said. ?Ç£As many domestic companies and Indian arms of MNCs prepare to go public, we see a significant rise in demand for financial communications.?Ç¥Sharma also highlighted the role of artificial intelligence (AI) in reshaping the PR industry. ?Ç£AI isn?ÇÖt just a buzzword, it is fundamentally altering the way we work and deliver value. At Ruder Finn, we?ÇÖve made substantial investments in AI to streamline processes, improve efficiency, and redefine pricing models to meet future demands,?Ç¥ he revealed.Furthermore, Sharma shared that the agency is actively helping clients adapt to the AI-driven landscape, citing insights from a Ruder Finn and Ragan survey on internal communications. ?Ç£The way forward is clear ?Çô AI will drive not only operational efficiencies, but also enhance the way we communicate with our audiences,?Ç¥ he added.Looking ahead at 2025, Sharma believes that the year will require a careful balance of optimism and caution. ?Ç£Geopolitical uncertainties and rising costs may cause businesses to be more cautious, but the growing recognition of PR as a business enabler opens up exciting possibilities,?Ç¥ he remarked. ?Ç£For those willing to innovate and adapt, the opportunities in 2025 are vast. We?ÇÖre entering a new phase of transformation, and those who embrace it will thrive.?Ç¥In conclusion, Sharma highlighted that while challenges lie ahead, the future of the PR industry remains full of promise for those prepared to evolve, harness the power of technology, and continuously innovate. ?Ç£The PR sector?ÇÖs role is only going to grow in importance, and for those who remain agile, the potential to succeed has never been greater,?Ç¥ he concluded.

Ruder Finn, one of the world?ÇÖs largest independent global communications and integrated marketing agencies, has launched rf.aio, its new LLM optimization offering in collaboration with influenceAI. rf.aio is Ruder Finn?ÇÖs proprietary all-in-one AI optimization offering that monitors and optimizes brand and product mentions in public LLMs to support client marketing and reputation efforts. rf.aio includes automated LLM monitoring and remediation through an AI platform developed by influenceAI, a member of our AI Advisory Council.As more users turn to LLMs for answers, AI is quickly becoming the new ?Ç£super influencer,?Ç¥ and LLMs are emerging as the next generation of search. rf.aio directly addresses this shift in user behavior by offering monitoring of popular LLMs like OpenAI?ÇÖs ChatGPT, Anthropic?ÇÖs Claude, Google?ÇÖs Gemini, and Meta?ÇÖs Llama to evaluate how they respond to brand-related queries. rf.aio identifies key factors such as awareness, accuracy, brand affinity, and amplification, influencing the LLM responses to queries and providing actionable insights for response remediation. Based on these findings, rf.aio identifies, creates and places corrective content, then trains public models to prioritize these levers ?Çö redirecting them toward trusted and factually accurate sources that address biases, correct misinformation, and as a result, enhance brand perception.?Ç£At Ruder Finn, we?ÇÖre always looking towards what?ÇÖs next. We partnered with influenceAI to create rf.aio as a powerful marketing and communications tool to help clients listen to LLM responses at scale and influence how their brands are represented through LLM search,?Ç¥ said Kathy Bloomgarden, CEO of Ruder Finn. ?Ç£As LLMs become the predominant mode of search, it?ÇÖs imperative that brands adapt to these new platforms, and our new rf.aio offering is instrumental in helping our clients navigate this change.?Ç¥This new collaboration is spearheaded by the rf.TechLab, Ruder Finn?ÇÖs analytics and emerging technologies incubator. Launched in 2018, rf.TechLab fuels the development of solutions that help brands leverage the latest cutting-edge advancements in data science, modeling, machine learning, and artificial intelligence to solve complex business challenges.?Ç£With millions of people relying on LLMs daily, there is a lot on the line for the brands! What happens if an LLM mistakenly associates a brand or its products with negative terms? Or if it omits crucial product information??Ç¥ said Tejas Totade, CTO of Ruder Finn. ?Ç£Although brands can?ÇÖt retroactively change what these models already ?Çÿknow,?ÇÖ with rf.aio and influenceAI, they can introduce new, brand-supportive and accurate content into the information ecosystem, hoping to steer future brand-related responses from these LLMs.?Ç¥This launch of rf.aio comes on the heels of Ruder Finn?ÇÖs recent announcement about its new global RF AI Advisory Council, chaired by OpenAI pioneer Zack Kass. Ruder Finn is currently using rf.aio with a number of clients.

One of the world?ÇÖs largest independent global communications and integrated marketing agencies, Ruder Finn, has announced that Zack Kass, former Head of Go-To-Market at OpenAI and a leading force in bringing artificial intelligence to business applications, will chair its new global AI Advisory Council.This partnership, exclusive in the PR industry, underscores Ruder Finn?ÇÖs commitment to leading the global AI revolution in communications. The AI Advisory Council will report to CEO Kathy Bloomgarden and will operate under the day-to-day leadership of CTO & Head of AI, Tejas Totade, and Managing Director of Ruder Finn Interactive Asia, David Ko. This newly established council, under Kass?ÇÖs guidance, will focus on developing and implementing AI strategies to benefit Ruder Finn?ÇÖs global client base.?Ç£At Ruder Finn, we believe that a company?ÇÖs approach to AI ?Çô how quickly they learn, integrate, and embrace its potential ?Çô will be a key factor in their future successack?ÇÖs global perspective and deep understanding o. Zf AI will be invaluable as we empower our teams and clients around the world to leverage these transformative technologies" said Kathy Bloomgarden, CEO of Ruder Finn.Zack Kass is one of the brightest and most experienced minds bridging practical applications for AI in the world today. He brings 14 years of experience in the AI field, having devoted pivotal years at OpenAI and having since advised leaders across Fortune 500 companies to The White House on AI strategies. Ruder Finn?ÇÖs partnership with Zack is exclusive in the Public Relations industry."The future of communications is inextricably linked with AI, leading to abundant possibilities,?Ç¥ said Kass. ?Ç£We're on the cusp of unlocking unprecedented creativity, efficiency, and impact in how we connect and communicate. This partnership with Ruder Finn is about empowering businesses to navigate this exciting frontier and leverage AI for meaningful and lasting success."The Ruder Finn AI Advisory Council will provide global AI strategies and hands-on guidance, ensuring clients of all sizes are equipped to harness the full potential of AI. Ruder Finn is in the process of finalizing the council?ÇÖs membership and will announce additional members representing diverse regions and expertise shortly."Our firm is setting a new standard in the industry by integrating advanced AI capabilities directly into our client offerings,?Ç¥ elaborated Elan Shou, Ruder Finn Asia-Pacific Managing Director. ?Ç£By transforming traditional PR with AI-driven insights and efficiencies, we're not just enhancing campaign outcomes?Çöwe're positioning ourselves as leaders in AI-powered communications.?Ç¥

Ellerton & Co., a Southeast Asia-focused PR and marketing agency, has named Prayaank Gupta as its new Executive Director. Gupta will spearhead the agency's overall growth strategy, leveraging his extensive experience in the region.In his new role, Gupta brings over 12 years of expertise from fast-growing PR agencies across Southeast Asia. His focus is twofold: driving revenue and headcount growth.This means hiring talented individuals to support new business, enhance client satisfaction, and fuel market expansion, Gupta explained. He added that the agency is already experiencing a surge in new clients across branding, social media, and PR services.Gupta plans to improve profitability by implementing best practices and fostering a work environment that attracts and retains top talent. "We want to create a space where employees can contribute meaningfully, enjoy a positive culture, and maintain a healthy work-life balance," he said.Prior to joining Ellerton & Co., Gupta served as Vice President, Growth and Innovation at PRecious Communications. He steadily climbed the ranks, starting as Head of Growth and Innovation in 2016. Previously, he held positions at Litmus PR (Manager, Senior Consultant Lead) and worked with agencies like Ruder Finn and Blue Communications."We're thrilled to welcome Prayaank during this exciting chapter," said Oliver Ellerton, Director at Ellerton & Co., to whom Gupta will report. "With offices in Singapore and Vietnam, we plan to expand further into Southeast Asia to meet client needs. Prayaank's expertise is crucial to this strategy, and we look forward to sharing our success stories in the coming months."Ellerton & Co. caters to a diverse range of clients in consumer goods, hospitality, corporate and sustainability, technology, startups, and financial services. Beyond traditional PR, they offer social media management, branding and design, and investor relations services."We're excited to collaborate with Prayaank to drive growth across Southeast Asia, venturing beyond Singapore and Vietnam," said Michael de Waal-Montgomery, Director at Ellerton & Co. "With Prayaank's support, we aim to expand our teams in the Philippines and Indonesia, while solidifying our presence in Vietnam during the latter half of 2024.""I'm honoured to join Ellerton & Co.'s talented team," said Gupta. "They've built a strong foundation of client trust, and I'm eager to help the agency evolve from a boutique firm to a mid-sized and eventually, a major regional player. My experience in growing agencies within the APAC region positions me well to support this transition."

Ruder Finn Asia , the award-winning  communications consultancy, today launched the latest version of its SONAR crisis  management simulation platform. SONAR 5.5 allows corporations to practise their level of  crisis preparedness in the face of evolving risks to share price, revenues and reputation. Multi  lingual, SONAR 5.5 can be operated in multiple languages including English, Chinese, Korean and Japanese. The platform also incorporates new interactive features which identify potential  areas for future concern allowing for pre-emptive strategy and planning. <iframe width="560" height="315" src="https://www.youtube.com/embed/hoKO3U3r2K4?si=M7zLKCHply3mT-gW" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>When faced with a full-scale issue or crisis, management teams often discover the planning  they have in place fails under pressure. SONAR 5.5 is fast, effective and action-oriented,  designed to identify planning gaps and propose practical, workable, real-world solutions. With close to 100% client satisfaction rates, SONAR 5.5 creates an immersive crisis  environment allowing participants to experience every aspect of a fast-evolving crisis. The  versatile multimedia portal is internet-enabled: SONAR 5.5 simulations can be run for a single  market or global teams of up to 100 people allowing corporations to see where their crisis  planning works and where gaps exist.   SONAR 5.5 replicates every aspect of a crisis situation: negative media reports, share price  impact, stakeholder anger and employee protest. The platform is immersive meaning  participants quickly forget that SONAR is a simulation due to the reality of the created  environment. The output of every SONAR is a more experienced team, upgraded risk  planning, greater vigilance and preparedness for the future.  Ruder Finn Asia has identified the key operational implications of being unprepared for a crisis  or issue as a disorganised response, scattered decision making, absence of strategy and no  sense of mission. This translates to loss of narrative, loss of control and loss of value. Ruder  Finn Asia?ÇÖs experience has also identified the hallmarks of companies who emerge well from  a crisis: preparation, leadership, action and communication. Charles Lankester, EVP, Global Risk at Ruder Finn Asia said today, ?Ç£Together, we build  resilience and ensure our clients act with confidence whatever the circumstances. We have  delivered close to 150 SONARs since 2020 and consistently hear how much clients value the  experience and learning. The SONAR team are career experts in reputation and risk  management, ensuring our clients stay ahead of situations wherever possible. Reputation is  a primary global business risk, but most companies are unprepared and under-resourced in  the event of an issue. We are the risk management partner of choice for hundreds of  corporations and bring experience across Hong Kong, Mainland China, Asia-Pacific and  globally.?Ç¥  David Ko, Managing Director at Ruder Finn Interactive (RFI), Ruder Finn?ÇÖs digital  consultancy, said today, ?Ç£SONAR 5.5 is the result of years of crisis management expertise  and learning, distilled into an actionable, high value platform, updated for the AI era. The crisis  landscape now evolves at an ever-faster pace, so we continually upgrade SONAR to reflect  this new environment. New threats such as deepfakes, voice cloning and bots now require  crisis management with technology that meets the challenge.   Previously, we embedded generative AI into SONAR?ÇÖs operation, harnessing the power of  ChatGPT to create multimedia injects that simulate interactions with key stakeholders such as  government regulators, activist shareholders, protesting employees and consumer groups.  SONAR 5.5 now streamlines and presents additional interactions visually so that participants  can easily track and manage their crisis decisions and actions. The core of SONAR?ÇÖs value,  however, remains the expert guidance and coaching conducted by trainers and their real-time  feedback on client team dynamics and effectiveness. This work also incorporates a significant  predictive component, identifying potential areas for future concern and pre-emptive strategy  and planning.?Ç¥ Atul Sharma, CEO Ruder Finn India and Head, Middle East said, ?Ç£In today's dynamic  business landscape, proactive crisis preparedness is key to protecting your company's image  and strength. Leveraging cutting-edge AI capabilities, SONAR 5.5 isn't just a tool?Çöit's our way  of giving businesses the power to steer through stormy seas. With its innovative features and  user-friendly interface, SONAR 5.5 equips teams with the foresight and confidence needed to  face challenges head-on.?Ç¥ 

Harsimran Shergill, a seasoned professional with over 17 years of experience, has joined Head Digital Works as Director of Corporate Communications. Having previously held notable positions at renowned firms such as Edelman and Ruder Finn, Shergill brings a wealth of expertise to her new role.With a diverse background encompassing mainstream media, including print, television, and digital platforms, Shergill has established herself as a trusted advisor in the realms of thought leadership, content development, and brand communications strategy. Her proficiency extends to providing media training for senior executives and crafting comprehensive communication strategies for both internal and external stakeholders."I'm thrilled to embark on this new journey with Head Digital Works," expressed Shergill. "In an era where effective communication is paramount for organizational success, I look forward to leveraging my experience to further elevate the company's corporate communications initiatives."At Head Digital Works, Shergill will play a pivotal role in shaping and executing the organization's communication strategies, enhancing its brand presence, and fostering meaningful connections with stakeholders across various channels.

Leading communications and marketing consultancy, Ruder Finn, has acqured Flightpath, an award-winning New York-based digital marketing agency. This acquisition further builds on Ruder Finn's expansion of the agency's Digital Integration Group and AI-powered RF Studio53.Flightpath Founder & CEO, Jon Fox, will report to Kathy Bloomgarden, Global CEO of Ruder Finn. The deal will add a team of 25 creative and digital marketing experts. There will be no layoffs or redundancies as a result of this acquisition. "As communications channels continue to diversify and consumers become more advertising averse, engaging existing and new customers requires smarter, intent-driven targeting through personalized dialogue and experiences," said Kathy Bloomgarden, CEO of Ruder Finn. "Flightpath brings the expertise and tools to help us continue to enhance how we shape interactions and drive marketing impact for our clients."Flightpath works with clients including Goya Foods and AkzoNobel. Flightpath's work targets consumer and B2B audiences to build awareness, generate leads, acquire new customers, and build purchase continuity. The agency's strategic digital marketing services include Website Design & Development, Online Advertising, Social Media, Content Marketing, Search Engine Marketing, CRM & Targeted Mail, Online Video and more. Flightpath specializes in Healthcare, Petcare, Consumer, CPG, Business and Financial Services and Non-Profit industries."Flightpath has always been an independent agency, so joining Ruder Finn aligns with our values and is a great fit," said Jon Fox, Founder of Flightpath. "As we think about our next chapter, we are excited to be able to further expand our global work with Ruder Finn, as well as the ways in which we will be able to utilize the resources of a larger agency as we continue to work on innovative new programs with new and noteworthy clients."

 Leading global communications agency, Ruder Finn, announced today the acquisition of Atteline, a UAE-founded agency headquartered in Dubai, which will be Ruder Finn?ÇÖs new hub in the Middle East. This acquisition builds on the momentum of Ruder Finn expanding its global strategic footprint with investments in healthcare, enterprise technology, rf techlab, reputation management, crisis communications, social and digital in the last year.Atteline?ÇÖs Managing Director and Founder, Sophie Simpson, has had a dynamic career in publishing and communications and founded the firm in 2016. Sophie will work closely with Kathy Bloomgarden, Global CEO of Ruder Finn, and Atul Sharma, who leads Ruder Finn?ÇÖs Middle East Region. By developing a new hub in Dubai, Ruder Finn aims to meet the growing demand for public relations, marketing communications, digital, and corporate reputation in this region.?Ç£In 2023, our 75th anniversary year, Ruder Finn experienced remarkable double-digit growth,?Ç¥ said Kathy Bloomgarden, CEO of Ruder Finn. ?Ç£We are committed to expanding our reach and our expertise globally and now is a great time to do so as the UAE, and the Gulf Cooperation Council (GCC) countries are continuing to forecast strong growth across all industries. The region is increasingly regarded as an exciting hub for companies around the world. I?ÇÖm excited to welcome Atteline and Sophie into our leadership team as a strong partner in helping us serve the needs of our global clients.?Ç¥?Ç£Atteline brings cultural insights and expertise to the agency that can be leveraged to develop our relationships and best serve our clients,?Ç¥ said Atul Sharma, CEO Ruder Finn India & Head Middle East. ?Ç£Atteline?ÇÖs multichannel digital and social expertise will be a great complement to Ruder Finn?ÇÖs strength in this area.?Ç¥?Ç£This marks an exciting moment for not only Atteline and Ruder Finn but also the MENA region, as we come together with shared values and a caring culture. As one united voice we will champion impactful communications with a localized approach and global capabilities,?Ç¥ said Sophie Simpson, Managing Director & Founder of Atteline. ?Ç£We will use this to ensure we take our clients, team, and partners further than ever before.?Ç¥

Ruder Finn India, the Integrated Communications Consultancy, today announced the appointment of Shivaram Lakshminarayan as the Chief Operations Officer, reinforcing its commitment to strategic growth and operational excellence. Based out of the Bangalore office, Shivaram will play a pivotal role in driving business growth and operational excellence for the organization. This dynamic role involves leading client solutions, spearheading new business development, collaborating closely with the practices, and optimizing operational efficiencies. Commenting on the appointment, Atul Sharma, CEO, Ruder Finn India and Head, Middle East said, ?Ç£Shiv brings with him extensive experience across technology and corporate communications. With this appointment, we have further solidified our India leadership team to provide effective solutions for our clients and expand our operations in the country. Having witnessed Shiv's energy and expertise in action before, I am thrilled to have him on board. Together, we're set to amplify our success story in India and bring forth some exciting new chapters.?Ç¥ With a wealth of industry experience spanning over 21 years, Shivaram?ÇÖs expertise lies in brand reputation, corporate communications, leadership positioning, employee communications, investor relations, issues and crisis management, as well as policy and government relations. In his previous assignment, he successfully built and managed teams nationwide, collaborating with global leadership, growing practices, while streamlining SOPs and SLAs for clients and teams. Reflecting on his new role as the Chief Operations Officer, Ruder Finn India, Shivaram Lakshminarayan added, "As I step into the shoes of Chief Operations Officer at Ruder Finn India, I'm genuinely excited about being part of this dynamic team. I?ÇÖve seen Ruder Finn India?ÇÖs growing at a phenomenal pace in the last five years and today, I?ÇÖm very excited to get an opportunity to be a part of this amazing growth story. In this role I look forward to taking Ruder Finn India to newer heights with the talented teams here, leveraging their expertise and experience to come up with great solutions for our clients."