Harsimran Shergill, a seasoned professional with over 17 years of experience, has joined Head Digital Works as Director of Corporate Communications. Having previously held notable positions at renowned firms such as Edelman and Ruder Finn, Shergill brings a wealth of expertise to her new role.With a diverse background encompassing mainstream media, including print, television, and digital platforms, Shergill has established herself as a trusted advisor in the realms of thought leadership, content development, and brand communications strategy. Her proficiency extends to providing media training for senior executives and crafting comprehensive communication strategies for both internal and external stakeholders."I'm thrilled to embark on this new journey with Head Digital Works," expressed Shergill. "In an era where effective communication is paramount for organizational success, I look forward to leveraging my experience to further elevate the company's corporate communications initiatives."At Head Digital Works, Shergill will play a pivotal role in shaping and executing the organization's communication strategies, enhancing its brand presence, and fostering meaningful connections with stakeholders across various channels.

Leading communications and marketing consultancy, Ruder Finn, has acqured Flightpath, an award-winning New York-based digital marketing agency. This acquisition further builds on Ruder Finn's expansion of the agency's Digital Integration Group and AI-powered RF Studio53.Flightpath Founder & CEO, Jon Fox, will report to Kathy Bloomgarden, Global CEO of Ruder Finn. The deal will add a team of 25 creative and digital marketing experts. There will be no layoffs or redundancies as a result of this acquisition. "As communications channels continue to diversify and consumers become more advertising averse, engaging existing and new customers requires smarter, intent-driven targeting through personalized dialogue and experiences," said Kathy Bloomgarden, CEO of Ruder Finn. "Flightpath brings the expertise and tools to help us continue to enhance how we shape interactions and drive marketing impact for our clients."Flightpath works with clients including Goya Foods and AkzoNobel. Flightpath's work targets consumer and B2B audiences to build awareness, generate leads, acquire new customers, and build purchase continuity. The agency's strategic digital marketing services include Website Design & Development, Online Advertising, Social Media, Content Marketing, Search Engine Marketing, CRM & Targeted Mail, Online Video and more. Flightpath specializes in Healthcare, Petcare, Consumer, CPG, Business and Financial Services and Non-Profit industries."Flightpath has always been an independent agency, so joining Ruder Finn aligns with our values and is a great fit," said Jon Fox, Founder of Flightpath. "As we think about our next chapter, we are excited to be able to further expand our global work with Ruder Finn, as well as the ways in which we will be able to utilize the resources of a larger agency as we continue to work on innovative new programs with new and noteworthy clients."

 Leading global communications agency, Ruder Finn, announced today the acquisition of Atteline, a UAE-founded agency headquartered in Dubai, which will be Ruder Finn’s new hub in the Middle East. This acquisition builds on the momentum of Ruder Finn expanding its global strategic footprint with investments in healthcare, enterprise technology, rf techlab, reputation management, crisis communications, social and digital in the last year.Atteline’s Managing Director and Founder, Sophie Simpson, has had a dynamic career in publishing and communications and founded the firm in 2016. Sophie will work closely with Kathy Bloomgarden, Global CEO of Ruder Finn, and Atul Sharma, who leads Ruder Finn’s Middle East Region. By developing a new hub in Dubai, Ruder Finn aims to meet the growing demand for public relations, marketing communications, digital, and corporate reputation in this region.“In 2023, our 75th anniversary year, Ruder Finn experienced remarkable double-digit growth,” said Kathy Bloomgarden, CEO of Ruder Finn. “We are committed to expanding our reach and our expertise globally and now is a great time to do so as the UAE, and the Gulf Cooperation Council (GCC) countries are continuing to forecast strong growth across all industries. The region is increasingly regarded as an exciting hub for companies around the world. I’m excited to welcome Atteline and Sophie into our leadership team as a strong partner in helping us serve the needs of our global clients.”“Atteline brings cultural insights and expertise to the agency that can be leveraged to develop our relationships and best serve our clients,” said Atul Sharma, CEO Ruder Finn India & Head Middle East. “Atteline’s multichannel digital and social expertise will be a great complement to Ruder Finn’s strength in this area.”“This marks an exciting moment for not only Atteline and Ruder Finn but also the MENA region, as we come together with shared values and a caring culture. As one united voice we will champion impactful communications with a localized approach and global capabilities,” said Sophie Simpson, Managing Director & Founder of Atteline. “We will use this to ensure we take our clients, team, and partners further than ever before.”

Ruder Finn India, the Integrated Communications Consultancy, today announced the appointment of Shivaram Lakshminarayan as the Chief Operations Officer, reinforcing its commitment to strategic growth and operational excellence. Based out of the Bangalore office, Shivaram will play a pivotal role in driving business growth and operational excellence for the organization. This dynamic role involves leading client solutions, spearheading new business development, collaborating closely with the practices, and optimizing operational efficiencies. Commenting on the appointment, Atul Sharma, CEO, Ruder Finn India and Head, Middle East said, “Shiv brings with him extensive experience across technology and corporate communications. With this appointment, we have further solidified our India leadership team to provide effective solutions for our clients and expand our operations in the country. Having witnessed Shiv's energy and expertise in action before, I am thrilled to have him on board. Together, we're set to amplify our success story in India and bring forth some exciting new chapters.” With a wealth of industry experience spanning over 21 years, Shivaram’s expertise lies in brand reputation, corporate communications, leadership positioning, employee communications, investor relations, issues and crisis management, as well as policy and government relations. In his previous assignment, he successfully built and managed teams nationwide, collaborating with global leadership, growing practices, while streamlining SOPs and SLAs for clients and teams. Reflecting on his new role as the Chief Operations Officer, Ruder Finn India, Shivaram Lakshminarayan added, "As I step into the shoes of Chief Operations Officer at Ruder Finn India, I'm genuinely excited about being part of this dynamic team. I’ve seen Ruder Finn India’s growing at a phenomenal pace in the last five years and today, I’m very excited to get an opportunity to be a part of this amazing growth story. In this role I look forward to taking Ruder Finn India to newer heights with the talented teams here, leveraging their expertise and experience to come up with great solutions for our clients."