Value 360 Communications Limited announced today that it has received an in-principle approval from the National Stock Exchange of India (NSE) for the listing of its equity shares on the Emerge Platform of NSE (NSE Emerge), subject to the Company meeting all regulatory requirements and completing the necessary formalities.The in-principle approval marks an important regulatory milestone following the filing of the Company’s Draft Red Herring Prospectus (DRHP). This approval does not represent a confirmation of the issue, nor does it indicate any approval of the securities offered. Final approval will be subject to the Company filing the Red Herring Prospectus (RHP), Prospectus and fulfilling all conditions prescribed by NSE and SEBI.Value 360 Communications is an integrated communications company working with brands across public relations, digital communications, creative strategy, and reputation management. The Company’s proposed listing aims to support its long-term vision of strengthening capabilities across its group entities and expanding its service ecosystem.Kunal Kishore, Chairman and Managing Director of Value 360 Communications Limited, said,“We acknowledge the in-principle approval granted by NSE. This is a procedural step in the overall regulatory process, and we remain focused on fulfilling all compliance requirements in line with the applicable guidelines.”The Company will continue to adhere to all disclosure norms as required under SEBI and Exchange regulations. Any further updates will be communicated through the appropriate statutory channels.Mandatory DisclaimerThis announcement is being made in accordance with applicable regulatory guidelines. The in-principle approval granted by NSE should not be considered as an approval for the securities or an indication of the merits of the Company, its promoters, or the issue. The listing will be subject to the Company fulfilling all regulatory requirements and obtaining final approvals.

A white paper on ‘AI Adoption Among PR Professionals In Asia 2025’, published by the One Asia Communications network, provides some interesting insights into how artificial intelligence (AI) is reshaping the communications profession across Asia, besides highlighting ground realities of AI adoption and key challenges. The survey covered 12 markets in Asia: Cambodia, China/ Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam, representing a diverse mix of economies and digital maturity levels. According to the AI Adoption in Asian Communications 2025 survey, communicators across Asia are optimistic, curious, and increasingly adaptive in how they use artificial intelligence. 58% of the respondents view AI positively, enhancing efficiency, creativity, and analytical capability, challenging job displacement fears. AI has moved from theory to practice, becoming a valuable tool for automating workflows, enhancing creativity, and supporting decision-making. Yet, the journey toward full integration remains uneven, limited by differences in readiness, training, and strategic alignment. The results show that while awareness is nearly universal, confidence in execution is still developing. Many professionals rely on self-learning and experimentation, while structured frameworks for training, governance, and ethical application are still emerging. For AI to deliver its full value, communications leaders must move beyond technical adoption toward strategic integration — embedding AI into planning, measurement, and stakeholder engagement. However, AI adoption remains uneven. While over half the respondents are “proficient” in AI tools, integration varies based on organisational readiness, resources, and leadership. The survey highlights that adopting new technologies (60%), measuring communication success (42%), and managing misinformation (41%) are top concerns. As AI increasingly shapes how audiences consume information, communicators must ensure that reliable and structured content is accessible to these systems. Traditional metrics must evolve to capture influence and visibility in an AI-driven information environment.Moreover, transparency, data privacy, and human oversight are crucial as AI integrates into communications. Ethics and human oversight will define the next phase of AI adoption. Communicators agree that technology must operate within boundaries of transparency, accountability, and trust. AI can enhance output, but only human judgment can preserve credibility. How PR Professionals View AI While headlines often emphasise AI’s potential to replace humans, the survey’s findings show that PR professionals in the region largely embrace AI as a complement, and do not view it as a competitor. Optimism is particularly strong in markets like Indonesia and Vietnam, where respondents are highly likely to see AI as a driver of productivity and innovation. Conversely, professionals in Japan and South Korea exhibit more caution. While still positive overall, these mature markets show higher neutral sentiment, indicating a focus on governance, risk, and long-term stability over rapid experimentation. Across Asia, AI tools are mainly used for: Content development and editing – refining writing.Trend and sentiment analysis – tracking public conversations.Performance measurement – evaluating campaigns.PR Role TransformationMarketing Communications teams lead in active experimentation, using AI for campaign ideation, content personalisation, and audience insights. Corporate Communications departments take a more strategic approach — applying AI for sentiment tracking, message consistency, and stakeholder engagement. In Thailand, marketing teams use AI to refine social media content and measure engagement, helping them adjust messaging to changing audience behaviours. In Taiwan, corporate communicators integrate AI into reputation monitoring and stakeholder mapping to support faster and more informed decisions. Meanwhile, in the Philippines, PR teams are beginning to leverage AI-driven analytics to guide outreach strategies and detect emerging media trends, though many still call for clearer frameworks to evaluate its impact. Key Challenges - Barriers to AdoptionWhen asked about the biggest challenges they anticipate in the next two years, a clear majority of respondents (60%) cited adopting AI and new technology as their top concern. The second and third most common concerns are deeply interconnected. As more audiences consume information filtered through AI-powered platforms, from search engines to generative assistants, PR professionals must ensure that the data feeding those systems is reliable, structured, and current. The report emphasises that communicators must now treat search optimisation, structured content, and data transparency as part of their storytelling responsibilities. Ethics and Accountability in AI UseAs AI becomes an integral part of communications work, ethical and accountability considerations are emerging as top priorities. The survey findings show that most professionals agree on three key ethical priorities: Transparency: AI-assisted content and insights must be clearly disclosed, traceable, and verified to maintain credibility and public trust.Human Oversight: Practitioners remain accountable for reviewing, interpreting, and approving AI-generated materials to ensure accuracy and context.Data Protection: Safeguarding sensitive organisational and audience information is essential as AI tools become more deeply integrated into communications systems.Ultimately, the future of communications in Asia will depend not on how quickly AI is adopted, but on how responsibly it is applied. The communicators who combine technological fluency with ethical clarity and strategic vision will lead the profession forward — proving that in an age of automation, human expertise remains the foundation of trust. 

The International Communications Consultancy Organization (ICCO) has named Kathy Bloomgarden, CEO of Ruder Finn, a 2025 Hall of Fame inductee. The ICCO Hall of Fame honors PR professionals who have made exceptional progress in leading the internationalization of the industry.As a global visionary, Bloomgarden has spearheaded the growth of Ruder Finn’s presence in markets across the world. Since expanding the agency to India in 2011, she has forged strategic client partnerships and built tech-forward teams across the country, expanding Ruder Finn’s presence in the region to 5 offices and 130 staff members. Her early leadership in AI adoption, including establishing one of the first agency AI incubators, rf.TechLab, underscores Bloomgarden’s forward-thinking and longstanding commitment to integrating emerging technologies that power Ruder Finn’s growth strategies and deliver measurable impact for clients. Her vision has positioned Ruder Finn to lead in a new era of communications, combining local insights with global resources, and AI with human ingenuity to create meaningful impact across offices in the US, Asia, the UK and the Middle East.“I’m deeply honored to be inducted into the ICCO Hall of Fame,” said Bloomgarden. “At Ruder Finn, we’re constantly implementing new tools and solutions that define the standard of communications in the AI era, harnessing the power of innovation in a rapidly changing world. Thank you for this recognition, and congratulations to my fellow inductees this year.”Bloomgarden was officially inducted into the ICCO Hall of Fame on November 12, 2025, at the organization’s Global Summit.

Blue Dart Express Limited, South Asia's premier express air and integrated transportation & distribution company, has been conferred the prestigious Golden Peacock Award for Excellence in Corporate Governance 2025 by the Institute of Directors (IOD), India. The award was presented at IOD India’s 2025 Annual London Global Convention on Corporate Governance & Sustainability – Global Business Meet. The recognition underlines Blue Dart’s efforts to strengthen its corporate governance framework and embed the principles of transparency, accountability and ethical conduct across the organisation. A robust legal and compliance architecture, led by Tushar Gunderia, Head – Legal & Compliance and Company Secretary, has been instrumental in aligning the company’s practices with an evolving regulatory environment while protecting the interests of stakeholders. The award was presented in the presence of eminent dignitaries including ?N. Chandrababu Naidu, Hon’ble Chief Minister of Andhra Pradesh, India; Sir Chris Bryant, MP, Hon’ble Minister of State at the Department for Business and Trade, Government of the United Kingdom; His Excellency Vikram Doraiswami, IFS, Indian High Commissioner to the United Kingdom; Mr. Chanchal Kumar, IAS, Secretary, Ministry of Development of North Eastern Region, Government of India; and Baroness Verma, Global Chair, Advisory Council, Institute of Directors (IOD), India, Member of the House of Lords and former Minister for International Development and Energy & Climate Change, Government of the United Kingdom. Commenting on the recognition, Balfour Manuel, Managing Director, Blue Dart, said “Good governance sits at the core of our licence to operate and grow. The Golden Peacock Award for Excellence in Corporate Governance is a valued acknowledgment of our commitment to strong governance, compliance and legal standards that support our business and build long-term trust with customers, investors, regulators and partners.”This accolade further reinforces Blue Dart’s position as a trusted leader in the logistics sector, combining operational excellence and innovation with a strong foundation of ethical and legal practices.

PR firm Bacchus has opened a new office in Riyadh, marking its seventh global location alongside London, New York, Miami, Los Angeles, Dubai and Doha. Registered as Bee Arabia LLC, the expansion strengthens the agency’s regional presence and formalises its operations in Saudi Arabia.The Riyadh office will offer Bacchus’ full range of integrated services, including consumer, corporate and crisis communications, strategic advisory, reputation management, digital and social media, and event production.Tarek ElMoukachar has been appointed Senior Partner and Co Founder of Bacchus KSA, taking charge of the agency’s operations in the Kingdom. He will work closely with the UAE leadership team and receive global support from the agency’s senior executives.His mandate includes driving the agency’s growth strategy in Saudi Arabia and tapping into the rising opportunities fueled by expanding tourism and sustained economic development across the GCC.Bacchus aims to scale its presence across key sectors such as real estate, hospitality and technology. The team in Riyadh comprises local specialists and international communications professionals, positioning the agency for further expansion.The firm is already supporting clients aligned with Saudi Arabia’s Vision 2030, including Boutique Group, Rosewood Jeddah, Leylaty Group and Jayasom Wellness Resort AMAALA.

Adgcraft, one of India’s most trusted PR agencies, has joined hands with Manav Rachna International Institute of Research and Studies as the PR partner for MediaVerse 2025, the flagship communication event hosted by the Department of Journalism and Mass Communication, Manav Rachna International Institute of Research and Studies (MRIIRS) as their PR Partner. The collaboration is designed to enhance students’ understanding of real-world public relations practices, offering them first-hand exposure to how strategic communication and media relations function within the industry.With the theme “Clicks, Content, and Credibility: Strategic Communication in a Hyperlinked World,” the event brings together young communicators, PR strategists, and media aspirants from across the country to explore the evolving dimensions of trust and authenticity in modern communication. The event features a mix of intellectually engaging and creatively charged competitions such as PR Shark Tank, Crisis Clicks: The Real-Time PR Challenge, Behind the Buzz: The PR Storyroom, Canvas of Credibility, and Slogan Shastra, designed to test strategic thinking, creativity, and ethical decision-making in real-time PR scenarios.Speaking on the association, Abhinay Kumar Singh, Founder and Managing Director, Adgcraft, said, “We are delighted to collaborate with Manav Rachna International Institute of Research and Studies for MediaVerse 2025, a platform that celebrates the future of communication. At Adgcraft, we believe in nurturing young talent and promoting the power of authentic storytelling that drives credibility and change. This partnership reflects our commitment to empowering voices that will define tomorrow’s PR and media landscape.”As a fast-growing national agency, Adgcraft has consistently shown purpose-led storytelling, helping over 200 brands build trust, authenticity, and thought leadership. The agency has offices in Noida, Lucknow, Mumbai, Gujarat, and Bengaluru, catering to clients across sectors including education, technology, lifestyle, Real estate, and Health.

The Loop has entered into a strategic partnership with JV Public Relations to manage global media and marketing communications for Marine & Lawn Hotels & Resorts, a luxury hotel group renowned for its proximity to some of the world’s most iconic golf courses.The collaboration will combine The Loop’s expertise in golf communications with JVPR’s strength in luxury travel and hospitality to amplify the Marine & Lawn brand across global markets. The agencies will jointly oversee public relations, media engagement, and brand storytelling for the hotel group’s collection, which includes properties such as Rusacks St Andrews overlooking the Old Course, Marine Troon near Royal Troon Golf Club, Portrush Adelphi close to Royal Portrush, Dornoch Station in the Highlands, and Slieve Donard in Northern Ireland.The Loop will focus on leveraging its golf media network to position Marine & Lawn as a premier destination for golfers worldwide, while JVPR will lead efforts in luxury travel promotion, brand visibility, and integrated communications.This partnership aims to elevate Marine & Lawn’s reputation as a leading name in premium golf hospitality, uniting heritage, location, and experience to attract travelers seeking world-class destinations across Great Britain and Northern Ireland.

Media Mantra Consulting, the global public relations and integrated communications arm of the Media Mantra Group, has announced a major expansion of its Dubai operations as part of its broader growth strategy in the Middle East. The enhanced presence will include a wider range of communication and reputation management services aimed at helping brands achieve stronger visibility and deeper audience engagement across the region.The move reflects the agency’s growing influence and commitment to the MENA market, with plans already underway to establish a new office in Saudi Arabia. This strategic expansion underlines Media Mantra Consulting’s focus on supporting regional and international brands as they navigate one of the world’s most dynamic business landscapes.Over the years, Media Mantra Consulting has earned a reputation as a trusted partner for companies across sectors including technology, real estate, lifestyle, and finance. Its integrated, full-service model combines media relations, digital and social strategy, crisis management, and content marketing, offering clients a unified approach to enhance credibility, visibility, and business outcomes.Through data-driven storytelling and insight-led strategies, the agency has consistently delivered campaigns that move beyond awareness to drive tangible impact—from elevating corporate reputation to deepening stakeholder trust. With its growing footprint and innovative communications approach, Media Mantra Consulting is fast emerging as one of the most dynamic independent PR firms in the MENA region.

Cumulus, an integrated communications consultancy headquartered in Gurugram, India, has been declared the “Best Regional PR Agency of the Year in Asia” at the prestigious London International Awards (LIA) 2025India-based Cumulus PR Communication has won a slew of awards consistently over the years for its impactful PR campaigns, beginning with Cannes Lions Gold in 2019. Over the years, campaigns it has worked on have gone on to win in multiple categories at Cannes and beyond – from LIA to CLIO to Spikes Asia and SABRE, among many others. This year, it has been declared Best regional PR Agency in Asia for its powerful and purpose-driven campaign ‘The Undekha Eye Test’ – an impactful campaign, driven by authenticity and rooted in culture in association with the Eyebetes Foundation and Godrej Creative Labs.Leveraging the world’s largest spiritual gathering, the Maha Kumbh mela, the initiative raised mass awareness about Diabetic Retinopathy, one of India’s leading causes of blindness. With over 150 million Indians at risk of vision loss due to diabetes, the initiative turned one of the country’s most sacred spaces into an unexpected yet powerful platform for sight-saving awareness. At the heart of the idea were the revered Naga Sadhus, who transformed into ambassadors of eye health. In a striking creative twist, these ascetics had eye test charts inscribed on their backs, turning every devotee’s gaze into a chance to save sight. Onlookers were then encouraged to undergo a free on-site eye check-up, blending faith, creativity, and purpose into an unforgettable act of public communication.Speaking on the achievement, Sumita Kaul, Founder Partner, Cumulus, said, “Cumulus is thrilled to be recognised as Best Regional PR Agency for Asia 2025 at the London International Awards. This recognition reaffirms our belief that purpose-driven communication has the power to create real, lasting change. The Undekha Eye Test was more than a campaign; it was a call to see what’s often unseen. We are immensely proud to have partnered with visionary collaborators to turn awareness into action on such a powerful scale”.Reena Sharma, CEO, Cumulus, added, “Being named ‘Best Regional PR Agency of the Year – Asia’ by the London International Awards is both an honour and a motivation. It celebrates our team’s relentless creativity, cultural insight, and commitment to impact. This win inspires us to keep crafting and supporting ideas that move people and move society forward.”The London International Awards (LIA), established in 1986, continues to honour the world’s most groundbreaking creative work in advertising, design, digital media, production, and craft. Known for its rigorous, onsite judging by internationally renowned creatives, LIA stands at the forefront of empowering creative expression worldwide, offering brands, agencies, and independent creators a platform to benchmark excellence and push the boundaries of communication.

In a strategic move to strengthen its national presence and redefine authenticity in wellness, Amrutam, a distinguished Ayurvedic brand known for its classical, Ministry of AYUSH-certified formulations and a dedicated women-first mission, has partnered with The Other Circle (TOC) a leading strategic communications agency.Under this collaboration, TOC will lead Amrutam’s pan-India public relations and reputation management mandate, driving visibility, trust, and relevance across diverse audiences. The partnership will focus on positioning Amrutam as the benchmark for ethical, evidence-based Ayurveda, a space where efficacy, transparency, and culture converge.Rooted in its philosophy “Health is Beauty,” Amrutam champions internal wellness over superficial fixes a sentiment that deeply resonates with post-pandemic consumer values. Unlike brands that simplify or commercialize Ayurvedic traditions, Amrutam stays true to classical processes and texts, ensuring every product delivers time-tested results backed by authenticity.As a passionate women-first brand, Amrutam offers deep, specialized support across a woman’s entire physiological journey from her first period to menopause. This holistic approach goes beyond products, extending into community-led initiatives such as blogs, podcasts, and doctor consultations that educate and empower women at every life stage.Stuti Ashok Gupta, Co-Founder of Amrutam, shared: “Central to Amrutam’s model is our women-first approach, supporting holistic health across every stage of life. Beyond our formulations, we’ve built a trusted ecosystem rooted in education, consultation, and community. Guided by our belief that Health is Beauty, we continue to honour classical Ayurvedic wisdom while making it relevant and effortless for modern lifestyles.”Aakanksha Gupta, Founder & CEO of The Other Circle, “Amrutam isn’t just a D2C success story it’s a brand that makes wellness feel honest again. The $4.5 trillion global wellness industry may be booming, but it’s also battling a trust deficit. As an Amrutam consumer myself, I’ve experienced how their products go beyond beauty or quick fixes. They heal, they restore, they stay true to what Ayurveda really stands for. At TOC, we’re excited to bring our strategic rigour and storytelling to this journey to help make Amrutam the gold standard for authentic, high-efficacy Ayurveda, and to position Ayurveda not just as our heritage, but as the future of global wellness built on proof, purpose, and provenance.”Alita D’souza, Group Head – Consumer & Lifestyle at The Other Circle, added: “What sets Amrutam apart is its fidelity to source. Every formulation is derived directly from ancient, time-tested Ayurvedic texts guaranteeing efficacy and integrity. This authenticity is matched by their ethical practices: PETA-certified, cruelty-free, and vegan. When coupled with a women-first mission that addresses complex, underserved health narratives, Amrutam isn’t just creating products, it's creating trust.”The partnership will launch a comprehensive communications campaign aimed at educating consumers on classical Ayurveda’s relevance in contemporary life and solidifying Amrutam’s position as a trusted leader in authentic, women-centric wellness. Together, Amrutam and TOC seek to elevate Ayurveda into a global conversation, building a culture of health that values ethics, efficacy, and enduring care.

Sally Beauty, the consumer retail arm of Sally Beauty Holdings, Inc. (NYSE: SBH), has named Creative Media Marketing (CMM PR) as its new public relations agency of record. The announcement, made Monday, follows a period of notable growth for the company, whose stock has climbed more than 83% over the past six months, according to InvestingPro data.CMM PR will oversee Sally Beauty’s communications strategy, including media relations, events, partnerships, and PR-led campaign development. The move aligns with the company’s ongoing “Sally Ignited” brand refresh initiative, which aims to modernize its image and strengthen consumer engagement.“As Sally Beauty enters this next stage, we’re excited to partner with Creative Media Marketing to bring our brand story to life in new and meaningful ways,” said Chris Kobus, Chief Marketing Officer at Sally Beauty.Carolanne Coviello, Executive Vice President at CMM PR, added, “Sally Beauty is an iconic retail brand serving the beauty industry. With a rich legacy and a forward-thinking, disruptive strategy, we are honored and excited to make an impact as their PR agency in 2026.”Sally Beauty Holdings operates as a specialty retailer offering professional-quality hair color, hair care, and nail products. Its stores carry up to 7,000 items across proprietary and professional brands. With a market capitalization of $1.43 billion and a P/E ratio of 7.77, InvestingPro’s analysis suggests the company’s stock remains undervalued relative to its fair value.The retailer has outlined plans to enhance customer engagement, broaden its product mix, and drive innovation in the coming year. Sally Beauty is also set to release its next earnings report on November 6. The company maintains a healthy financial position, with liquid assets exceeding short-term liabilities and a net income of $194 million over the past twelve months.In its most recent quarterly results, Sally Beauty exceeded expectations, reporting third-quarter earnings per share of $0.51 compared to the projected $0.43. Revenue reached $933 million, ahead of forecasts of $928.78 million. The results sparked a 14.84% jump in pre-market trading, signaling strong investor confidence.Following the report, Canaccord Genuity raised its price target for Sally Beauty to $19 from $15 and reiterated a Buy rating, citing positive discussions with company management. TD Cowen also lifted its target to $16 from $13, highlighting progress in the company’s modernization initiatives, including 20% marketplace growth and the expansion of its Happy Beauty brand.Earlier, Canaccord Genuity had raised its target to $15 after the Q3 report, noting that sales fell 1.0%—a smaller decline than expected—while comparable sales dipped 0.4%, outperforming both internal guidance and analyst estimates.

Mosaic Media and MSI Communications have announced plans to form a strategic partnership — described as the largest of its kind in Alaska — bringing together two well-established agencies with complementary expertise to deliver stronger, more integrated marketing solutions.Mary Ann Pruitt, Founder and CEO of Mosaic Media, said, “We’ve spent years honing our digital media skills on the national stage. Now, teaming up with Alaska’s renowned creative agency, MSI, we can bring our expertise home to Alaska to address the rapidly evolving needs of the marketplace.”Mosaic Media is known for its work in media strategy, programmatic advertising, and data-driven marketing, while MSI Communications has spent more than three decades building a reputation as a full-service creative, advertising, and PR agency serving many of Alaska’s top brands.The partnership, expected to be finalized later this year, will give local businesses access to national-level media capabilities combined with strong local insight. The collaboration reflects the changing media landscape, where digital growth demands creative strategies that cut through clutter and deliver measurable results.Laurie Fagnani, Founder and CEO of MSI Communications, said, “It’s a perfect match of skills and culture. This ensures the agency, which is built on long-term relationships with the state’s leading industries, is poised for even greater success.”Adding to that, Kris Miller, President of MSI Communications, noted, “For our team, it’s a tremendous opportunity. They’ll work cohesively with a team of talented digital media specialists, giving us more depth and breadth in house, closer to the client, while better serving the Alaska communities that we care so deeply about.”

8x8 has appointed SourceCode Communications as its new PR Agency of Record, marking a focused push to boost the company’s brand visibility and presence in key markets. The announcement was made in October 2025.Headquartered in New York, SourceCode Communications has built a reputation for strong storytelling, media relations, and data-backed campaigns. Founded in 2017, the agency takes a human-centered approach to technology communications. Its SourceCode StoryHub™ framework helps companies shape messages that connect with audiences in a real and memorable way. The agency also champions diversity through initiatives that support women and minority-owned businesses.As part of the new partnership, SourceCode will drive strategic communications efforts for 8x8. The goal is to strengthen the company’s leadership voice and sharpen its positioning in the highly competitive cloud communications and contact center space. SourceCode’s experience working with technology brands, along with its focus on measurable outcomes, is expected to help 8x8 engage more effectively with customers, partners, and the wider industry.

GOOD PR Sri Lanka is celebrating a major milestone. The agency has completed six years in business and is now expanding its operations to the United Arab Emirates.Since launching, GOOD PR has worked across a wide range of industries and delivered more than 1,000 PR campaigns. Its team has also handled over 100 events, including product launches, corporate celebrations, and training programs. The agency’s portfolio spans both public and private sector organisations in fields such as education, finance, insurance, ICT, shipping, and exports.Founder and CEO Nevindee Amarasinghe said the company’s growth is built on three core strengths: personalised service, a deep understanding of Sri Lankan markets, and the ability to think globally while acting locally. She added that the same approach will guide the team as they enter the UAE market, focusing on strong work, strong relationships, and meaningful community impact.GOOD PR was established during a challenging time in Sri Lanka, yet the agency has continued to grow its presence and capabilities. In 2022, it launched RSVP & Co, the country’s first pre-event agency, supporting clients with detailed planning for events of all types.The company also operates GOOD Media, which handles advertising, media buying, media production, and digital strategy, helping deliver complete communication and event solutions. GOOD PR has additionally built a strategic partnership with a leading Indian agency, serving as their exclusive PR partner in Sri Lanka.Beyond her leadership at GOOD PR, Amarasinghe contributes to the wider industry as a Founding Member of the Public Relations Association of Sri Lanka (PRASL), which aims to elevate skills and standards in PR and events nationwide.

Lisa Wilkinson, previously Director of Publicity at Sony Music Australia, has unveiled her latest move in the entertainment industry. She has launched her own public relations agency called The Locker Room.Positioned as a publicity and entertainment hub, The Locker Room will focus on tailored campaigns for clients across music and sport. Wilkinson said the agency is driven by authenticity, creativity, and respect for the people whose stories it helps tell.Wilkinson has worked in entertainment publicity and talent strategy for more than 15 years. Her career spans major labels including Universal Music Australia, Warner Music Australia, and most recently Sony Music Australia, where she led the publicity division. She also spent time in London working in artist management alongside British manager Craig Logan.Across both Australian and international markets, Wilkinson has played key roles in major campaigns for artists such as Luke Combs, Kane Brown, Troy Cassar-Daley, Illy, Dua Lipa, and COTERIE.Reflecting on the launch, Wilkinson said she wanted to build a space that supports both artists and athletes in every aspect of their careers.Troy Cassar-Daley praised her as one of the strongest promotional talents he has encountered, highlighting her imagination, attention to detail, and character. Radio and TV presenter Ash London echoed that sentiment, calling Wilkinson a rare mix of kindness and “kickass,” and describing her as one of the best in the business.

Ribbon Communications Inc., a global provider of real-time communications technology and IP optical networking solutions, announced its financial results for the third quarter of 2025. The company reported year-to-date revenue growth of 6%, driven by robust demand in its IP Optical Networks segment and strategic gains in key markets.For the quarter ended September 30, 2025, Ribbon’s revenue reached $215 million, compared to $210 million during the same period in 2024. GAAP operating income came in at $3 million, improving from a $1 million loss a year earlier. Non-GAAP adjusted EBITDA totaled $29 million, slightly down from $30 million in the prior year. GAAP gross margin stood at 50.1%, while non-GAAP gross margin was 52.6%.The IP Optical Networks segment recorded an 11% year-over-year increase in sales, with particularly strong performance across EMEA and India. Year-to-date, Cloud & Edge sales rose over 8%, bolstered by steady growth among global service providers. Despite a temporary slowdown caused by the recent U.S. federal government shutdown, related modernization projects continued progressing as planned.President and CEO Bruce McClelland highlighted that the company’s momentum remains strong, citing the growing number of customers embarking on network transformation programs. He also underscored the importance of the company’s innovation pipeline, which includes the launch of the Acumen AIOps platform. This platform is designed to help service providers and enterprises manage operational complexity and accelerate the transition toward autonomous networks. McClelland added that Ribbon’s Cloud & Edge portfolio is becoming increasingly vital for customers developing voice-enabled agentic AI offerings.Chief Financial Officer John Townsend stated that Ribbon’s third-quarter financial performance was within guidance expectations, supported by solid growth and improved profitability in the IP Optical Networks division. He noted that operating expenses fell year over year despite foreign exchange pressures of around $3 million. Cash flow from operations reached $26 million, and the company ended the quarter with $77 million in cash, a $14 million increase from the previous quarter. The net debt leverage ratio was 2.2 times at quarter-end.For the fourth quarter of 2025, Ribbon Communications expects revenue between $230 million and $250 million, non-GAAP gross margins between 55% and 56%, and adjusted EBITDA ranging from $42 million to $48 million. The company reaffirmed confidence in its strategy and continued business momentum across network modernization and AI-driven communications solutions.Ribbon Communications serves global service providers, enterprises, and critical infrastructure sectors by helping them modernize and secure their networks. The company’s end-to-end solutions span core to edge, integrating cloud-native capabilities, advanced security, analytics, and IP optical networking for 5G and broadband applications. The company remains committed to environmental, social, and governance (ESG) goals and publishes an annual sustainability report for its stakeholders.

Sabina Covo Communications, a pioneering pan-regional public relations agency based in South Florida, has formally merged with Kreps PR & Marketing. Sabina Covo, the founder and principal of Sabina Covo Communications, will take on the role of President of Kreps International as part of this integration.With more than 20 years of experience in global communications across Latin America, the U.S., and select European markets, Covo brings valuable expertise that complements Kreps PR’s broad suite of client services, including Kreps Social, Kreps Digital, and now Kreps International. An accomplished broadcast journalist and former City of Miami Commissioner, she leads her team in shaping international narratives through strategic, cross-border media and public affairs efforts, particularly in sectors such as real estate, hospitality, luxury lifestyle, corporate PR, and public affairs.This partnership combines Covo’s deep experience in media, politics, and strategic communications with Kreps PR’s award-winning strengths in brand storytelling, integrated marketing, and crisis management. Miami serves as a hub of increasing international business activity, connecting with Mexico, Central and South America, Europe, and Asia. In 2025 alone, 19 corporations relocated their headquarters to South Florida, reflecting the region’s growing global significance and the rising demand for integrated communications services.Israel Kreps, CEO of Kreps PR, stated, “We are all thrilled to have Sabina (Covo) and her team as a formal part of our organization. She has been our go-to person for all things Latin America, Mexico and select European markets. The ability to offer our clients a one-stop-shop of diverse and crucial services is a benefit to both of our organizations.”Sabina Covo added, “We view this next phase as seamless because our team is already working continuously with the Kreps PR team. We know each other well and have been collaborating for years. We look forward to maximizing our opportunities under one organization. My time as a City of Miami Commissioner, coupled with so many years as a journalist, gives me a unique perspective and approach.”This expanded alliance is positioned to leverage combined strengths, offering clients comprehensive and culturally nuanced communication strategies with a global reach.

Dubai Watch Week , one of the UAE’s most anticipated biennial events celebrating the luxury watch industry, has appointed Ruder Finn Atteline as its communications consultancy for the upcoming milestone 2025 edition. The integrated agency’s latest win illustrates continued growth in one of its fastest-growing verticals of luxury.Taking place from the 19th to the 23rd of November, Ruder Finn Atteline will help augment the marque event’s reputation as a leader in horology, design, and innovation by deploying an integrated strategy and managing key relationships with media, brands, and collectors. With Dubai serving as a global cultural hub, Ruder Finn Atteline are well-positioned to highlight DWW’s creative confluence and undercurrents of the luxury watch industry in what is set to be an event to remember.Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, commented: “Having the opportunity to amplify Dubai Watch Week’s 10th anniversary feels incredibly special, not just for what it represents in the world of watchmaking, but for the way it brings people together. As an agency that has always believed in meaningful collaboration resulting in the best work, joining hands with DWW and telling their story to the world is something we’re excited to be part of; for its community of collectors, brands, and curious minds who are as passionate about the art of watchmaking.”The 2025 edition of Dubai Watch Week promises to be a landmark celebration, offering exceptional experiences, collaborations, and insights that make it a must-attend event for collectors, brands, and watch enthusiasts alike.

The communications function has undergone a seismic shift. In a year dominated by global instability, artificial intelligence, and political polarisation, the world’s top communicators have emerged as strategic power brokers inside the boardroom, reveals the Ipsos Reputation Council Report 2025.The 18th edition of the annual study, which surveyed 161 senior communications leaders across 19 markets, paints a stark picture of “persistent turbulence” — a world where the traditional corporate playbook no longer works and where the Chief Communications Officer (CCO) now operates as a strategic sense-maker, geopolitical analyst, and crisis advisor. “Each morning brings the question, ‘What fresh hell is this?’ It is the CCO who must provide the answer,” said one Council Member quoted in the report.Geopolitics Replaces Marketing as the New Boardroom AgendaWhen asked about their biggest concerns, Council Members had one unanimous response — “geopolitics, geopolitics, geopolitics.”The report highlights that the once-clear boundary between business strategy and global politics has disappeared. Trade wars, tariff shifts, and ongoing global conflicts have made geopolitics the single biggest driver of corporate risk in 2025.CCOs are now expected to act as geopolitical risk monitors, interpreting international developments for boards and CEOs. Messages that work in one country can trigger backlash in another, forcing global brands to tread carefully. “How what we say in one market impacts another has never been more critical,” the report noted.From Corporate Activism to Strategic SilenceIn a polarised world, companies are increasingly choosing silence over statement. Ipsos terms this new behaviour as the rise of “Strategic Silence.”Only 21% of communications leaders prefer their organisations to speak out on divisive issues, while 32% prefer to stay quiet. Nearly half (47%) say it depends on the situation — a sign of calculated caution replacing moral posturing.Many organisations are now turning inward, continuing to support internal DEI and ESG initiatives quietly while avoiding public declarations that might invite political backlash. As one respondent said, “We’re more likely to stay quiet externally, but ensure our people know they’re supported internally.”AI: The Tool Everyone Uses but Few TrustWhile 57% of communicators say they use AI tools daily, only 43% believe they use it meaningfully, down from 58% last year — signalling growing scepticism.Only 11% of respondents feel existing ethical policies are adequate to manage AI’s risks. The report warns that communicators are walking a tightrope between AI-driven efficiency and potential reputational disasters caused by deepfakes, misinformation, and algorithmic bias. “AI is not coming to take your job. A person who knows how to use AI well is coming to take your job,” the report quotes one CCO as saying.Ipsos urges companies to move from mere adoption to strategic integration — developing internal ethical frameworks and building human oversight into every stage of AI deployment.ESG’s Pragmatic Era BeginsThe once-dominant ESG narrative is facing a credibility crisis.Nearly 80% of CCOs believe companies will become more cautious about ESG communications over the next year, and 75% agree that corporate leaders are diluting their public commitments. Yet 52% say ESG principles are now more deeply integrated into business operations than ever before.Ipsos calls this shift “the pragmatic era of ESG” — where purpose moves from press releases to boardrooms.Only 33% of respondents believe the term “ESG” itself is still effective. The rest are discarding the acronym in favour of direct conversations on climate risk, workforce equity, and supply chain resilience.CCO: The CEO’s Indispensable AllyThe report underscores a new corporate reality — the CCO now has a seat at the strategy table.A massive 91% of Council Members say they have direct access to their CEO, marking the highest level of influence ever recorded. The relationship, forged in crisis, has turned communicators into “trusted advisors and strategic powerhouses.” “Communication has become a fundamental factor in shaping the structure of organisations,” said one European Council Member.The CCO’s expanding remit now spans risk analysis, stakeholder management, ESG, internal culture, and AI ethics — transforming them into one of the most indispensable roles in the C-suite.The Bottom LineThe Ipsos report sums it up best: turbulence is no longer a passing phase — it’s the atmosphere businesses now operate in.As global crises overlap and reputational stakes rise, companies are turning to communicators not just for messaging, but for meaning. “The seatbelt sign never turns off anymore,” writes Milorad Ajder, Global Service Line Leader, Corporate Reputation, Ipsos. “The CCO is the one keeping the plane steady.”

Rayomand J. Patell, a senior creative leader with a three-decade career spanning advertising and technology announced the launch of Firestarter, a pioneering integrated brand communication and technology agency in India dedicated to serving the needs of Founders of brands - as well as for decisive CMOs/CEOs. Commenting on the launch and the thought process behind the agency’s unique model of ‘Defining brands ignites revenue’, Rayomand J. Patell, Founder Chairman and CCO of Firestarter, said, "We ignite scalable growth by defining and differentiating your brand to deliver valuable outcomes. Firestarter defines your brand by our proprietary process, crafts a unique brand identity through Design and then creates an original, integrated creative idea that’s strong enough to add synergy across every brand medium, touchpoint and technology.”Firestarter operates as a medium-agnostic agency that worships at the altar of great work. The agency’s model is built on integrating brand communications and technology at its core, backed by newsroom and real-time AI equipped production capabilities.Firestarter’s launch is simultaneously cemented by a strategic international partnership with Munich-based MONKEYWAY GmbH, the pioneers in 3D Real Time Streaming technology for over 22 top-tier international brands across the luxury, fashion, lifestyle and automobile sectors like Mercedes, Maserati, and Koenigsegg to name a few. Reflecting the commitment to this integration, Rayomand J. Patell has also been appointed as the Chief Creative Officer (CCO) for MONKEYWAY GmbH.The association immediately allows Firestarter to offer Indian clients, cutting-edge international brand technologies, starting with MONKEYWAY’s expertise in 3D Real Time Streaming. Andreas Adam, CEO of MONKEYWAY, spoke on the value of this new integration, "MONKEYWAY brings class defining 3D Real Time Streaming technology, trusted by global luxury brands to the Indian markets. Clients gain a seamless, scalable, and truly impactful brand-to-technology pipeline.”Rayo (as he is fondly known in the industry) built his foundation within the industry's most respected creative institutions. He began at Everest Dentsu Young & Rubicam, went on to SSC&B Lintas—the boutique agency renowned as the home of India’s first Cannes Gold Lion, then did a twelve-year stint at Contract, WPP. As ECD, he turned Havas Mumbai around. A key transition into Independent Indian agencies involved a strategic move as CCO into the world of technology at Idealake, the homegrown firm that created a global first - McDelivery. Eighteen months later, Idealake won ‘Agency Of The Year’ for stellar work across both communication as well as websites, apps and custom builds. Subsequently, Rayo spent two brief stints, one as CCO and Chief Integration Officer at Schbang, followed by being Group Chief Creative Officer at Laqshya Group, before the entrepreneurial bug bit.  Firestarter intends on bringing the best of the globe to India and hopes to export the best of desi talent with offices planned overseas. In addition, Rayo hopes to begin a modest training program for young Creatives to learn and work simultaneously. 

As Diwali approaches, many professionals living away from their families face burnout and the pressure of missing out on festivities. In a notable move highlighting employee well-being, a Delhi-based PR firm announced a nine-day Diwali break for all its employees, reflecting a growing emphasis on work-life balance in India.The initiative allows staff to spend extended time with their families and enjoy the festival without work-related stress. Employees expressed appreciation for the break, noting the positive impact on morale and the opportunity to reconnect with loved ones.The move has been widely recognized as a thoughtful gesture in corporate India, showcasing leadership that prioritizes employee well-being and reinforces the importance of a supportive workplace culture. Employees anticipate using the break for family gatherings, long evening conversations, and festive celebrations, marking a rare and valued opportunity to fully enjoy Diwali.

APO Group, the leading pan-African communications and news distribution consultancy, has been selected by Emirates, one of the world’s largest international airlines, as its public relations partner of record for Africa with immediate effect.Under the partnership, APO Group will support Emirates by providing strategic counsel, integrated public relations, and stakeholder engagement in South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania and Egypt. The collaboration is designed to reinforce Emirates’ visibility in the region and ensure consistent, insight-led communications that support brand and commercial objectives.By leveraging APO Group’s continent-wide network and expertise, Emirates will deepen its connection with pan-African audiences, local media, and industry partners. The appointment reflects Emirates’ continued investment in the continent and its commitment to maintaining a strong and responsive communications presence. It also aligns closely with APO Group's mission of pioneering the future of communication and being the channel for Africa’s voices.    

Bizzcom Solutions, a fast-growing integrated Public Relations and Strategic Communications agency, has announced a significant global expansion, now offering PR services across 20+ countries including the UAE, UK, USA, Singapore, Canada, Australia, Germany, South Africa, Qatar, Saudi Arabia, and Malaysia. This expansion marks a major milestone in the company’s mission to deliver borderless brand communication solutions to businesses worldwide.Over the past year, Bizzcom Solutions has onboarded a diverse portfolio of international clients in sectors such as technology, hospitality, healthcare, education, fintech, real estate, lifestyle, and sustainability. The agency now collaborates with global media networks, influencers, industry publications, and regional PR partners to offer seamless cross-country media outreach.Speaking on this global expansion, Praveen Tiwari, Founder of Bizzcom Solutions, said:“This expansion reflects our vision of building a truly global PR ecosystem powered by innovation, storytelling, and meaningful brand connections. We are not just growing in numbers but in capability, creativity, and global influence. Our goal is to help Indian brands go global and global brands connect deeply with Indian and Asian markets. This is just the beginning of a much larger journey.”With operations now spanning North America, Middle East, Europe, Africa, and Southeast Asia, Bizzcom Solutions is strengthening its international communications infrastructure through:Global Media Relations & Cross-Border PR CampaignsCEO Branding, Thought Leadership & Corporate ReputationCrisis Communication & Reputation ManagementDigital PR, Online Visibility & Media StrategyInvestor Relations & Startup Brand CommunicationThe agency is also launching a Global PR Alliance Program that connects businesses with local media networks and journalists in different countries, enabling faster and more targeted global visibility. This initiative will support startups and enterprises planning market entry or brand expansion in new regions."We are building a PR ecosystem where geography is no longer a barrier," added Tiwari. "With our strong media relationships and global partnerships, we aim to create brand impact that travels across borders."

Illumination PR has expanded its service offerings with the launch of DR Media Group, a new division dedicated to healthcare communications. The move marks the agency’s formal entry into the medical and wellness space, building on its longstanding success with clients in the aesthetics and healthcare sectors.Headquartered in Rye Brook, New York, Illumination PR has built a strong reputation over the past eight years representing lifestyle brands, influencers, and high-profile clients. The introduction of DR Media Group establishes a specialized focus on medical professionals, including doctors, clinics, and wellness brands, offering tailored PR strategies that combine industry compliance with creative storytelling.The new division aims to enhance visibility, credibility, and patient trust for healthcare clients through strategic media relations, digital reputation management, and business development initiatives. Leveraging Illumination PR’s expertise in media outreach and brand building, DR Media Group will provide end-to-end communication support for practices across sectors such as plastic surgery, dermatology, and medical aesthetics.DR Media Group will also build on Illumination PR’s record of securing placements in leading publications including Vogue, Forbes, Elle, and People Magazine, extending these opportunities to healthcare professionals seeking stronger brand recognition and market differentiation.The launch of DR Media Group signifies Illumination PR’s continued evolution, bridging its established influence in lifestyle storytelling with the growing demand for specialized, compliant, and effective communication in the healthcare industry.

Only 27% of GCC marcomms professionals say leadership teams in their organisations or divisions have equal or near-equal male-female representation, defined as 40-60% in favour of any gender. The vast majority (56%) have indicated low representation, while only 17% cited high representation. When it comes to the very top positions, 36% said a woman held the most senior role in their marcomms organisation or division, with a title of CEO, CMO, MD, or founder. This is up from 30% in 2024.Results were shared by The Marketing Society and Weber Shandwick, an Official Partner of Think Equal, the industry initiative that aims to accelerate gender equality in leadership across the marcomms industry in the GCC. The data captured insights from both men and women in regional marketing communications functions and conveys a distinct opportunity to strengthen gender balance at the top. Various studies have linked diverse leadership teams to improved performance and profitability.In terms of optimism levels, 68% of respondents say they are optimistic about future progress in gender equality in leadership roles within the GCC marcomms sector. The majority (56%) say they believe that progress has happened and is happening based on what they see, hear, and experience. Just over a quarter (28%) say the right moves in the right direction have started, however 16% feel no meaningful progress has been achieved.It’s noteworthy that this year’s survey recorded a drop in the number of respondents who said their company provides a female-focused training and development programme, echoing rollbacks globally in DEI initiatives. In contrast, The Marketing Society, TikTok and Weber Shandwick MENAT have launched The Leadership Accelerator, a six-month programme in 2026 for 12 exceptional female marcomms leaders in the UAE, who will benefit from masterclasses and mentorship. “Without question, being surrounded by views and perspectives that are different from our own, are incredibly valuable. They give us extra context, and new ways to look at things. And often, these different views come from women, making decision-making far more vigorous. The data from this survey indicates a need for more consistent, industry-wide efforts to create impactful change – not just for women, but also for the organisations that stand to benefit from this positive development,” said Ziad Hasbani, Regional CEO of Weber Shandwick MENAT.Survey results were shared by Alasdair Hall-Jones, Global Director of The Marketing Society and Katie Plant, Director at Weber Shandwick MENAT at a mixed-gender event titled ‘From Soft Power to Strategic Power’. The agenda also included an insightful conversation with advice, perspectives and tips for driving strategic power, based on the personal experiences shared by Suad Merchant, CMO, GEMS Education, Noreen Nasralla, SVP Marketing Strategy & Branding, Alef Group and Ghaleb Zeidan, Regional Managing Director, Weber Shandwick MENAT. Mariaan Valero, Head of Marketing & Content, Weber Shandwick MENAT moderated the session.A workshop and audience engagement led to the collective identification of the top 3 skills women need to focus on to help drive their strategic power: those being confident communication, persuasive influence, and negotiation. Other skills that ranked high were senior stakeholder management, business and commercial acumen, and relationship building and networking.The event’s workshop feedback and results from the survey will be used and developed by the Think Equal Working Committee, a group of industry professionals from both brands and agencies.

Adgcraft, one of India’s most trusted PR agencies, has announced the launch of its new office in Bengaluru, Karnataka. This strategic move towards expansion will mark a major achievement in the agency’s PR journey. The Bengaluru office will play a crucial role in strengthening Adgcraft’s verticals - Adgcraft Communications, Adgcraft AI, and Adgcraft Global. Adgcraft is aligning with its long-term goal of building a strong manpower of 25+ ideal members and a future-ready workforce in the new office by 2026 under the mentorship of top-industry veterans. With this expansion, Adgcraft underscores its commitment to delivering innovative and impactful PR solutions tailored for India’s fast-evolving communication landscape.The new office at Awfis, Samrah Plaza, St Mark's Rd, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 56000, is set to focus on serving startups, corporates, tech-corporates, and companies in the field of Artificial Intelligence, positioning itself in the heart of India’s innovation and technological hub with thousands of IT companies and global tech giants. Adgcraft will leverage its deep expertise and client-first approach for its clients in achieving public relations and communication goals. The company has a track record in designing communication strategies and handling diverse PR mandates, focusing on the client’s demands and needs, making it a trusted partner for businesses seeking to enhance their reputation, visibility, and engagement in India and globally. With this expansion to the tech hub, the company will also drive key operations in social media, performance marketing, video production, and event management.Abhinay Kumar Singh, Managing Director of Adgcraft, being passionate and enthusiastic about this new launch, said, “We are excited to open our new office in Bengaluru, the Tech Capital of India, as it is India’s biggest startup and technology hub. Expanding our roots there will strengthen Adgcraft’s presence. Being a PR and Communications service provider, we are working with more than 200 brands and companies. With our expansion, our vision is to empower brands by combining creativity with strategy, and this launch takes us one step closer to achieving that goal, so we are excited to work even harder and smarter to continue with the expansion process.”Over the years, Adgcraft has established itself as one of the most trusted names in the Public Relations industry, working with clients across sectors, including BFSI, lifestyle, hospitality, corporate, and emerging tech. The agency has successfully collaborated with international clients from the USA, South Korea, and other global markets, while also providing strategic communication support to numerous Indian startups. Its achievements in brand building, reputation management, and crisis communications highlight its ability to deliver results-driven PR strategies and campaigns.Guided by its vision to be a one-stop solution provider for comprehensive PR and brand communications, Adgcraft operates with the motto of “Your story is your strength, and communication is ours.” 

Varsha Chainani, a communications veteran with nearly four decades of experience, has launched The Light Wellness Company following her departure from Vedanta Group.The new venture focuses on empowering leaders and professionals to achieve clarity, confidence, and purpose during periods of personal and professional transition. It combines Chainani’s expertise as a communicator, coach, and wellness practitioner to provide holistic guidance and support, aiming to foster harmony and transformation in both work and life.Throughout her career, Chainani has held senior roles at leading organizations including Mahindra Group, Adani, Abbott Laboratories, IBM, and others, building extensive experience in strategic communications and leadership development.

Media Corridors, a communications and public relations consultancy, has introduced a refreshed brand identity reflecting the agency’s evolution and forward-looking vision.The updated branding includes a new logo that incorporates a speech-bubble motif, with the word “Media” in bright blue and “Corridors” in golden-yellow. The new identity has also been implemented across the agency’s website, mediacorridors.com.The rebrand emphasizes the agency’s focus on innovation, strategy, and helping clients enhance visibility and recognition. The logo, color scheme, and website design collectively convey energy, clarity, and approachability while representing the agency’s purpose of turning stories into meaningful impact.

DPDzero, a leading debt collections company redefining the future of debt resolution in India, has appointed The Media Manifest (TMM) as its strategic public relations partner to drive impactful media communications. Through this collaboration, DPDzero aims to strengthen its brand visibility, build thought leadership, and drive meaningful conversations around AI innovation and trust in the collections ecosystem.The company recently raised $7M in a Series A funding round, fuelling its growth journey as it scales operations and doubles down on building a fair, transparent, and technology-led approach to collections.As India’s debt collections landscape evolves with technology-led interventions and regulatory focus on fair practices, DPDzero has been at the forefront of offering ethical, data-driven, and customer-friendly collection solutions to financial institutions and businesses. Partnering with The Media Manifest will help amplify DPDzero’s voice in the industry and engage effectively with stakeholders across financial services, fintech, and policy ecosystems.Nupur Maheswari, Co-founder of The Media Manifest, said: “We are thrilled to partner with DPDzero in their journey of transforming the collections space in India. Debt collection is often viewed through a difficult lens, and DPDzero is challenging that perception by building a humane, AI-enabled, and transparent approach. Our role will be to strategically position DPDzero’s narrative and ensure their pioneering work gets the visibility it deserves.”The partnership reflects DPDzero’s commitment to reinforcing its leadership in the debt collections industry while ensuring its mission of ethical collections resonates with the wider ecosystem.

In this role, she managed communications for brands like Ampere and Greaves 3W, and led strategic messaging and IPO communication efforts for the company's upcoming listing.Prior to this, she served as Deputy General Manager at Greaves Cotton Ltd., overseeing internal and external communications, social media, website, intranet, and investor relations.Before joining Greaves, Trupti spent over a decade at MSL India and Six Degrees BCW, where she led communications for clients across sectors like automotive, technology, and startups. Her recent posts on LinkedIn reflect a sense of pride and gratitude for her journey, including a post titled "Legacy Matters" acknowledging her time at Greaves Cotton. 

Once considered a side-channel for hobbyists and storytellers, podcasts have now entered the mainstream of corporate strategy. With India’s young, mobile-first population driving a surge in audio consumption, organizations are recognizing the format’s ability to blend accessibility with authenticity.On International Podcast Day today, industry leaders are highlighting how podcasts have evolved from niche passion projects into powerful corporate communication tools. For businesses navigating increasingly complex audiences and communication channels, podcasts are fast becoming an essential medium for leadership branding, internal alignment, and client engagement.In an era where traditional mass media struggles to match the pace of personalized digital content, podcasts offer leaders a unique platform to speak directly and meaningfully to stakeholders.Dr. Sandeep Dadia, CEO and Country Head at Lockton India, notes that the medium’s rise has been driven by convenience and authenticity. “This shift is due to the growing demand for on-the-go content. People are busy, and any form of content that is easy to consume from the audience’s point of view is bound to be in demand.” he says.For Rathin Lahiri, Head – Marketing & CSR at SBI General Insurance, India’s young demographic and tech adoption have fueled this shift. “The mobile phone is almost an extension of our body. In this landscape, podcasts strike the perfect balance of being formal yet candid, making them impactful for leaders and audiences alike”.Beyond ease of consumption, the format offers leaders a rare opportunity to go beyond polished messaging. With authenticity, depth, and flexibility at their core, podcasts are emerging as a vital channel for corporate leaders to humanize communication, strengthen personal brands, and build stronger connections with stakeholders. “Unlike short-form content, podcasts allow for authentic storytelling and candid conversations. Leaders can showcase not just expertise, but also personality, values, and vision” adds Dadia.Podcasts are also proving particularly effective in simplifying complex industries. “In insurance, where complexity often hinders engagement, podcasts can unpack jargon, showcase innovation, and spotlight real customer stories,” says Neha Plasterwala, Head of Marketing and Communications, Lockton India. “They’re not just a tool for reach, but a platform for relevance, reputation, and relationship-building”Looking ahead, experts believe the next wave of corporate podcasting will be defined by interactivity and personalization. Dadia points out that the future lies in building tighter communities through formats that encourage dialogue and participation, moving beyond one-way conversations. Lahiri adds that with AI and analytics becoming more advanced, podcasts will evolve into shorter, sharper formats tailored to specific audience segments and listening patterns. Together, these shifts signal a future where podcasts serve not only as channels of thought leadership but also as dynamic platforms for engagement, trust-building, and long-term relationship manage

Verizon Communications Inc., a major U.S. telecommunications provider, reported strong second-quarter 2025 results, leading to upward revisions in adjusted EBITDA, EPS, and free cash flow guidance.The company announced a 1.8% dividend increase to $0.69 per share, marking 19 consecutive years of dividend growth, with a yield of 6.3% and a payout ratio of approximately 63%.Verizon is advancing wireless technology through the Industry 6G Alliance with partners including Ericsson, Samsung, Nokia, Meta, and Qualcomm, while its 5G Ultra Wideband network continues to expand. The network has been deployed in mission-critical applications, including emergency communications for the Tampa Police Department.In September 2025, Verizon became the first carrier to offer AI-powered Meta Ray-Ban Display glasses, integrating wearable technology with its network ecosystem.The company is relocating its headquarters to PENN 2 in Midtown Manhattan, with completion expected by 2026.Verizon combines financial stability, dividend growth, and technology-led initiatives, maintaining its position as a leading U.S. telecom provider.

Tata Communications has secured a multi-crore project from the Ministry of Finance to modernize the digital infrastructure of the Goods and Services Tax Appellate Tribunal (GSTAT) benches across India.The project includes a comprehensive suite of solutions spanning network fabric, IoT, cloud services, SD-WAN, video conferencing, and advanced security, with unified management across all domains. The upgraded infrastructure aims to create a secure, scalable, and intelligent digital ecosystem to support the tribunal’s operations.The modernization will enable seamless access for all GSTAT benches, streamline end-to-end operations, and strengthen data security. Advanced technologies such as predictive analytics and automation tools will enhance operational efficiency and provide a simplified, user-friendly experience for stakeholders.This initiative positions Tata Communications as a key technology partner for mission-critical national projects, supporting India’s ongoing efforts to digitize and optimize its taxation infrastructure.

FINN Partners has introduced AIristotle™, a proprietary AI platform designed to help communications teams align strategies with the algorithms that determine content visibility. The platform provides data-driven insights into narratives and language that are most effective in the digital ecosystem.AIristotle integrates proprietary algorithms with LLM analysis and multiple audience data sources, creating an additional intelligence layer for storytelling. By analyzing online conversations, media coverage, and narrative drivers, it identifies the messaging most likely to gain traction or mitigate the spread of harmful narratives.The platform is being integrated into FINN Partners’ communications and marketing services, supporting proactive campaigns, crisis management, and reputation protection. It builds on the agency’s broader suite of innovations, including Canary for Crisis, an AI-powered training platform, and C3, a crisis communications app.Developed in-house within the Media Forensics service, AIristotle has already been applied in client projects and is now available for global use, with a full rollout and training scheduled for October.

The global Public Network Communication Equipment market within the Information Technology and Telecom sector is expected to reach USD 68.3 billion by 2031, expanding at a CAGR of 6.2% during 2025–2031. The market is estimated to be valued at USD 42.5 billion in 2024, supported by growing demand for advanced communication infrastructure and continuous innovation in IT and telecom applications.Market Growth OverviewThe Public Network Communication Equipment market is expanding rapidly due to the rising need for reliable communication networks across industries such as telecommunications, government, transportation, and emergency services. Adoption of 5G, IoT, and cloud-based technologies is improving performance, efficiency, and coverage. Urbanization and smart city initiatives are also increasing the requirement for high-speed connectivity and real-time data exchange, driving the demand for scalable and secure network solutions.Regional InsightsAsia-Pacific: Positioned as the fastest-growing region, supported by rapid digital transformation, expanding telecom infrastructure, and government-led investments.North America: Maintains a leading share with advanced technological adoption and robust communication system deployment.Europe: Shows steady growth, driven by network modernization efforts and regulatory compliance requirements.Rest of the World (Latin America, Middle East & Africa): Exhibits moderate growth fueled by infrastructure expansion, industrial development, and rising consumer demand.Key Growth DriversTechnological Advancements: Continuous innovation in AI, IoT, analytics, and automation is enhancing product efficiency and enabling new applications.Cross-Industry Adoption: Increasing usage across automotive, healthcare, consumer electronics, telecom, and manufacturing sectors ensures broad market relevance.Government Support: Policies promoting digital infrastructure, smart cities, and Industry 4.0 are accelerating adoption.R&D and Investments: Growing private and public investments in research, along with mergers, acquisitions, and collaborations, are strengthening innovation and market competitiveness.Market SegmentationBy Network Infrastructure EquipmentRoutersSwitchesGatewaysAccess PointsRepeatersBy Communication Transmission EquipmentOptical Fiber EquipmentMicrowave EquipmentSatellite Communication EquipmentRadio Communication EquipmentNetwork Interface CardsBy Network Security EquipmentFirewallsIntrusion Detection SystemsVPN DevicesSecure RoutersEndpoint Security DevicesLeading CompaniesCisco SystemsJuniper NetworksHuawei TechnologiesNokia CorporationArista NetworksZTE CorporationExtreme NetworksPalo Alto NetworksMikrotikTP-Link TechnologiesDell TechnologiesFuture OutlookThe market is set for consistent expansion as industries worldwide continue to modernize communication infrastructure and adopt advanced technologies. Rising data traffic, broadband connectivity needs, and smart infrastructure projects will remain core growth factors through 2031.

Wizikey, a global AI media intelligence platform, has officially unveiled “Ask Wizikey,” the world’s first user-grade integration based on MCP (Model Context Protocol). Made for marketing and communications professionals, Ask Wizikey allows CMOs, marketing heads, and communications leaders to integrate real-time media intelligence directly into AI assistants of their choice - be it Claude, Windsurf or CursorPro (ChatGPT to follow soon, once OpenAI enables MCP integration). The benefit? It makes strategic decision-making faster and data-driven with exact accuracy, all based on data gathered via Wizikey. Marketing and communications struggle with unverified data; “Ask Wizikey” solves this by delivering trusted, verified information in seconds, so that teams can act with confidence. It empowers users to access information across online news, print, and social media platforms to get clear, fact-based insights, helping them achieve their marketing goals with greater accuracy, on improved timelines.“Ask Wizikey” also helps marketers and communications heads prepare interactive dashboards, support content strategy, analyse sentiment, narratives and themes across news, and generate interactive reports.Wizikey first unveiled “Ask Wizikey” at B2B Marketing Unboxed 2025, India’s first community-led B2B marketing event. Among the 50+ companies that attended the event, 30+ signalled interest by registering on the wait list, underscoring the product’s immediate market impact.Aakriti Bhargava, Co-Founder, Wizikey, said, “We’ve built the world’s first MCP-powered purpose-built AI platform for MarTech and Comms, linking verified, source-linked intelligence straight into your AI tools. Teams move from trawling links to decisive action in minutes: faster research, quicker crisis resolution, smarter calls. It’s the operating layer for PR and MarTech in the AI era.”Anshul Sushil, co-founder, Wizikey, added, “Ask Wizikey’ is our MCP-powered operating layer - built in India, for the world. With 95% accuracy in media matching and insights, coverage analysis down from hours to minutes, and reporting compressed to 99%. We surface source-linked, data driven answers, reducing up to 85% of the strategic headspace lost to manual tasks.”“Ask Wizikey is exactly the step-change the industry needs,” said Abhinna Khare, CMO, Nucleus Software. “We require board-ready, source-linked reports to showcase the topline KPIs in boardrooms. By pairing verified data with operational guardrails, ‘Ask Wizikey’ makes AI a provable competitive edge.”AVAILABILITY AND EARLY ACCESSOrganisations seeking early access can join the waitlist at wizikey.com/mcp. Beta participants receive priority onboarding, exclusive training sessions, and direct access to Wizikey's strategic consultation team. Full commercial release across all supported platforms is planned for Q4 2025.

In an era where consumers are fatigued by sponsored noise and brands are scrutinized for every partnership, SPAG, a FINN Partners company, has unveiled FINNFluence — a next-generation influencer marketing solution designed to bring trust, compliance, and measurable impact back to the heart of influencer marketing.With the influencer economy in India projected at ?3,500 crore in 2025, growing at rate of 25% , marketers face a dual challenge: navigating explosive growth while combating influencer fraud, regulatory tightening, and consumer demand for authenticity. FINNFluence answers this challenge by moving beyond superficial likes and follower counts to what matters most to today’s CMOs — reputation, relevance, and return on investment.Built on SPAG’s proprietary SCORE model — Signal, Compliance, Overlap, Relevance, and Engagement — FINNFluence delivers a trust-first, ROI-driven framework that quantifies credibility, safeguards brand reputation, and ensures cultural resonance. Each collaboration is designed to be both compliance-forward (aligned with ASCI and FTC guidelines) and performance-led, where impact-driven KPIs replace vanity metrics.“Influence without trust is just noise. FINNFluence embeds credibility at the very core of influencer marketing. By marrying data intelligence with cultural insight, we are equipping brands to deliver impact that is measurable, meaningful, and market-ready. This is not influencer marketing as usual — it’s influence evolved,” said Aman Gupta, Managing Partner, SPAG FINN Partners.Why FINNFluence Matters for Today’s Marketers· Trust as the new currency: In an era of consumer skepticism, FINNFluence ensures every partnership is rooted in credibility and authenticity.· Compliance as a growth driver: With tightening regulations, brands need influencer models that reduce risk while scaling across diverse markets.· Data as a decision engine: Through advanced scoring and analytics, FINNFluence provides marketers with the insight-rich reporting they need to prove ROI to the boardroom.· Cultural relevance as a differentiator: From health and tech to consumer, finance, travel, and sustainability, FINNFluence helps brands resonate in sectors where values and purpose shape consumer decisions.“Audiences today don’t just buy products; they buy into values. They are discerning, skeptical, and demand authenticity. FINNFluence is designed for this new reality — building creator ecosystems that align with purpose and brand safety, while ensuring every rupee spent delivers long-term equity,” said Shivani Gupta, Managing Partner, SPAG FINN Partners.From Paid Buzz to Earned TrustUnlike conventional models chasing virality, FINNFluence is sector-agnostic yet precision-focused. Whether for health, technology, consumer, or sustainability brands, it creates long-term brand-safe partnerships that move influence from transactional to transformational.As digital ecosystems in Asia-Pacific evolve, FINNFluence is designed for scalability across diverse cultural and regulatory environments — giving global marketers a model that’s built for impact, integrity, and influence at scale.

Kristal Howard, former Kroger executive, has launched her own communications consultancy, The Howard Method. The firm is focused on helping food and wellness brands grow through modern public relations and storytelling.One of the consultancy’s first clients is Kroger’s Houston region, marking a continued association with the company where Howard spent over 12 years of her career. Alongside Kroger, The Howard Method is also working with other established and emerging brands in the food and wellness space.Howard’s move into independent consulting follows her career as an award-winning PR executive and her extensive experience at Kroger, a Fortune 20 company. With the launch of The Howard Method, she aims to apply her expertise in building brand visibility and communications strategies to support a diverse range of clients.The consultancy is currently open for new collaborations with brands seeking PR support, brand storytelling, and communications guidance.

Communications veteran Varghese M. Thomas has launched The VMT Consultancy, introducing a subscription-based learning platform and an AI-powered assistant to address the evolving needs of the communications industry.The consultancy’s first offering is a 40-episode podcast series, designed as a learning management system (LMS) that blends conceptual knowledge with practical tools. The series aims to enhance communication skills, focusing on internal and external messaging as well as complex scenario management.In parallel, the firm has unveiled the VMT Tech Bot, an AI-driven assistant built to support communication leaders in areas such as content creation, campaign management, narrative development, case study design, and rapid crisis handling. Future subscription-based upgrades will extend the bot’s capabilities to include advanced analytics, influencer mapping, and customized strategic support.By combining structured learning resources with AI-enabled tools, The VMT Consultancy seeks to help professionals adapt to an industry being reshaped by digital transformation and technological innovation.

Plum, India’s leading employee health benefits platform, has appointed The Mavericks India, India’s leading integrated marketing communications agency, as its strategic communications partner. Plum operates at the intersection of technology, healthcare, and benefits innovation, offering modern, accessible, and comprehensive protection plans for startups, SMBs, and enterprises. While rooted in health benefits, the platform has evolved into a holistic healthcare ecosystem, bringing together insurance, wellness, and preventive care, and now expanding into personal and business insurance, ensuring seamless protection for both organisations and individuals.The Mavericks India will drive strategic communications for Plum across key touchpoints, with a strong focus on thought leadership, stakeholder visibility, corporate reputation, and brand storytelling. The partnership aims to bolster Plum’s narrative in the fast-evolving healthcare and employee benefits space while also reinforcing its expansion into business and personal insurance. Through this collaboration, The Mavericks will help amplify Plum’s mission of making quality health protection—spanning preventive healthcare, group benefits, and individual coverage—a fundamental workplace right.Shreyas Achar, Senior Vice President, Marketing, Plum Benefits said, “At Plum, we are deeply invested in changing the way India views employee wellbeing. With The Mavericks India as our strategic communications partner, we are excited to craft a narrative that aligns with our purpose, resonates with our audience, and champions the role of health security in today’s workplaces. We look forward to this collaboration elevating our voice in the industry and beyond.”On winning the mandate, Chetan Mahajan, Co-founder and CEO, The Mavericks India, added, “Plum is a trailblazer in the insurtech and employee benefits ecosystem, disrupting traditional models with empathy, technology, and innovation at its core. We are honoured to partner with a brand that is creating systemic change for millions of employees and employers. Our goal will be to shape authentic, insight-led communications that strengthen Plum’s leadership and connect deeply with its stakeholders.”

After an intensive jury process, 184 entries have been shortlisted for the 14th edition of SMARTIES India with careful screening and scoring by 100+ screening jury and 50+ jurors to decide the final wins. This year’s shortlist reflects the evolving face of marketing in India, capturing breakthrough work across categories and setting the stage for the country’s most prestigious celebration of marketing effectiveness. MMA India Jury Chair & board member Nikhil Sharma, Managing Director, Perfetti Van Melle India said, “I extend my heartiest congratulations to all winners for setting new benchmarks and reminding us of the power of ideas to drive progress. Today’s marketers continue to inspire - pushing boundaries with creativity, technology, and purpose. As Jury Chair, it was quite a challenge - a good one though - to firstly select the top few from nominations, and then to align with the jury team who themselves felt very strongly about their shortlist of some fabulous campaign entries. This year’s winners have proved that when innovation meets intent, the result is campaigns that not only make an impact but also truly connect with people."This year’s shortlist saw participation from a wide spectrum of India’s most influential marketers, with entries from Hindustan Unilever, PepsiCo, Mondelez, ITC, Nestlé, Coca-Cola, Amazon, Swiggy, Hyundai, Maruti Suzuki, Pernod Ricard, Diageo, Britannia, L’Oréal, Dabur, Federal Bank, Motilal Oswal, Aditya Birla Capital, Kotak Mahindra Bank, Apollo Tyres, Myntra, Hero MotoCorp, CEAT, Dell, Lenovo, and Mastercard, among others. The sheer breadth of industries - spanning FMCG, auto, e-commerce, finance, retail, consumer tech, and beyond - reflects SMARTIES’ position as the country’s definitive platform for marketing effectiveness.Moneka Khurana, Country Head & BOD Member, MMA Global India, said: “As SMARTIES continues to grow in scale and stature, what stood out this year was the diversity of work across categories - from AI-driven creativity to small budget campaigns delivering outsized impact. The jury’s rigor ensures that SMARTIES is not just about rewarding creativity, but about recognising marketing that truly drives business outcomes. The evolution we are witnessing in regional media, challenger brands, and technology-led consumer experiences reflects the resilience and ingenuity of Indian marketers. That is exactly the spirit SMARTIES was designed to celebrate.”The jury represented the full marketing ecosystem, bringing together leaders such as CMOs from Hindustan Unilever, Diageo, Tata Consumer Products, Hyundai, Lenovo, Pernod Ricard, Maruti Suzuki, Kotak Mahindra Bank, Nestlé, Colgate-Palmolive, and Bharti Airtel, along with agency and platform heads from GroupM, Meta, Google, Amazon Ads, Sony LIV, and Wavemaker. This cross-industry representation ensured that every campaign was evaluated through the sharpest, most diverse marketing lens.Jury Chair Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India, said: “As the Jury Chair for SMARTIES 2025 Awards, I am truly impressed by the quality of entries we have reviewed this year. The shortlisted nominees represent the best of marketing excellence - ideas that are bold, creative, and deeply resonate with audiences. These entries are dominating the new age media with usage of the latest marketing tech for impact and efficiency. Being able to recognize such outstanding talent and innovation is a privilege, and I look forward to celebrating their impact on our industry.”This year, Toluna joined as the official Jury Observer, capturing jury perspectives throughout the three-day evaluation. Their insights, drawn from live deliberations, will spotlight emerging trends in effectiveness and provide the industry with a sharper lens on what truly drives impact.Emerging themes of 2025Future Forward Tech: AR, VR, sonic, spatial, NFTs - bold experiments, but only a few translated into measurable impact.Local & Regional Rise: Homegrown brands outpacing globals in growth, with challenger brands disrupting and legacies leading with experience.AI in Marketing: Many attempts, but only a handful balanced creativity with ROI - still early days for true AI effectiveness.Festive & Quick Commerce: Campaigns that tapped into festive peaks and real-time commerce are reshaping consumer journeys.Unpack Quick Commerce in the Festive Season: Take the SurveyThis year also saw a surge in entries across Brand Experience, Real-Time Marketing, Small Budget-Big Impact, Social Media Marketing, Integrated eCommerce Innovation & Live Streaming, and AI-Driven Creative Excellence, reflecting where marketers are doubling down in 2025.Beyond campaign metals, SMARTIES also recognises Industry Awards, which honour the organisations and leading companies shaping the marketing landscape. These accolades celebrate the brands, agencies, publishers, enablers, and marketers setting new benchmarks for innovation, effectiveness, and growth across the ecosystem.From featuring in the WARC 100 - the global index of the world’s most awarded media campaigns - to contributing to RECMA’s global media agency scores, SMARTIES India 2025 connects local brilliance with global credibility.The program also contributes to the SMARTIES Business Impact Index, a global measure of marketing effectiveness, making it one of the only awards where winning directly influences both brand and agency reputation at scale.The shortlist now sets the stage for SMARTIES Unplugged on October 10 in Mumbai - a day-long immersion where industry leaders decode marketing’s future, followed by the SMARTIES Gala, where metals will be unveiled and the best of marketing effectiveness will be celebrated.

Katch International, the Dubai-headquartered PR, events, and experiential agency with offices in Riyadh and London, has enjoyed a bumper few months, with a host of exciting new client wins across the UAE and Saudi Arabia. Strengthening its already robust portfolio, the agency has recently been appointed to represent an array of leading names spanning hospitality, F&B, automotive, and beauty, signalling another milestone in its regional growth. The news follows the agency’s 15th anniversary, which Katch proudly celebrated on August 31st, marking a decade and a half of creative campaigns and industry-defining work. Founded in 2010, Katch International has established itself as one of the Middle East’s leading PR agencies, with over 15 years of experience in delivering creative, results-driven campaigns. With a client roster spanning luxury, hospitality, live entertainment, F&B, real estate, wellness, and more, Katch’s integrated approach to storytelling has positioned it as the go-to partner for global and regional brands seeking to connect with audiences in a meaningful way. Over the past year, the agency has accelerated its expansion across both the UAE and Saudi Arabia, growing its team and enhancing its presence with a larger Riyadh office and an expanded Dubai HQ. Today, Katch manages more than 60 clients across multiple sectors, supported by dedicated in-house PR, social media, creative, Arabic, and strategy teams, and a strong focus on cultural relevance and market insight. In the UAE, Katch has recently added several high-profile names to its portfolio. In the ever-evolving F&B sector, Katch has welcomed KIGO, a sophisticated new omakase restaurant at Four Seasons DIFC,Adaline, a dinner-show venue blending classic Italian cuisine, live music, and karaoke in the heart of DIFC by Fundamental Hospitality, and71 Steak and Grill, a proudly homegrown UAE brand renowned for its wood-fire grilling and slow-smoking craft, now expanding from Ajman and Sharjah into Dubai. In the realm of live events, Katch will once again take charge of the PR for the renownedDubai Comedy Festival, now handling the communications for this fortnight of funny for the fifth year in a row.  Jetour, a global automotive brand exclusively partnered withElite Group Holding, has also chosen Katch to handle its communications as it enters the UAE market, delivering premium vehicles at exceptional value with a focus on innovation and lifestyle-driven mobility. In beauty,Sterling Perfumes, a globally recognised fragrance powerhouse present in over 132 countries, has joined Katch’s roster, further strengthening the agency’s foothold in the beauty and lifestyle space. Meanwhile, hospitality continues to be a cornerstone of Katch’s business, with the addition of Four Seasons Hotel London at Park Laneand Four Seasons Astir Palace, Athens, expanding the agency’s long-standing partnership with the globally renowned brand. Across Saudi Arabia, Katch continues to deepen its impact with the signing ofRixos Murjana, the Kingdom’s first all-inclusive resort, blending Hijazi charm with modern luxury on the Red Sea coast. This major win builds on the agency’s existing portfolio in the Kingdom, which includesFour Seasons Hotel Riyadh, The Hotel Galleria Jeddah, Curio Collection by Hilton, andAddress Jabal Omar Makkah. In addition to these new signings, Katch also is set to host theFour Seasons Riyadh x Piaget Afternoon Tea, a collaboration highlighting the agency’s strength in luxury brand activations. Dhara Bhatia, Group PR Director of Katch International, commented, “Our recent client wins reflect the trust that leading global and regional brands continue to place in us, and we are incredibly proud to be part of their journeys. Our portfolio has never been more diverse than it is now, and as we expand across both the UAE and Saudi Arabia, we are just as dedicated to delivering bold, creative, and culturally resonant campaigns that truly connect with audiences.” Outside the region, the agency has been appointed to manage PR in both the UK and GCC markets for theVerdala Wellness Hotel in Malta, a five-star boutique retreat within the AX Privilege Collection that redefines luxury and wellbeing through its integration of natural therapies, cultural traditions, and advanced wellness technology. Additionally, Katch has welcomed the Four Seasons China Collection, handling communications for the brand’s distinguished properties across the country, further cementing its role as a trusted partner for Four Seasons on a truly international scale. With an ever-expanding footprint and an increasingly diverse portfolio, Katch International continues to build momentum across the GCC. The agency’s growth in both the UAE and Saudi Arabia marks just the beginning of a new chapter, with more high-profile projects, strategic partnerships, and market-defining campaigns set to be announced in the months ahead.

Heritage Hospitals, a leading super-specialty healthcare provider in India, today announced the appointment of Vigor Media Worldwide as its strategic Public Relations (PR) partner. This partnership aims to enhance Heritage Hospitals' brand visibility, deepen stakeholder engagement, and reinforce its reputation for clinical excellence and patient-centric care.With over three decades of experience in delivering world-class healthcare, Heritage Hospitals has established itself as a trusted name in the industry. The hospital's state-of-the-art infrastructure, advanced medical technologies, and highly skilled clinicians have enabled it to set benchmarks in trust-based and ethical healthcare delivery."We are delighted to partner with Vigor Media Worldwide, a renowned PR agency with a pan-India presence and global network," said Dr. Richa Rai, CEO of Heritage Hospitals. "This partnership will help us strengthen our communication strategy and share our values of transparency, trust, and cutting-edge medical care with a wider audience."Vigor Media Worldwide will work closely with Heritage Hospitals to develop a robust communications framework, providing strategic media outreach, stakeholder engagement, and brand visibility solutions."We are honored to work with Heritage Hospitals, a pioneering brand in Indian healthcare," said Mr. Nikhil Singhal, Founder of Vigor Media Worldwide. "Our focus will be to amplify Heritage's achievements in medical excellence and create deeper connections with its stakeholders through innovative PR initiatives."

Since 2015, the percentage of retail sales being made online has more than doubled, from 12 percent to 26 percent. The trajectory is clear ?Çô sales are increasingly moving online.That said, the challenges facing online retailers are very different to bricks and mortar sellers, with daily abandoned carts accounting for billions in lost sales in the UK alone. But why do so many people abandon their digital shopping carts, and can anything be done once they have? The reasons behind abandonment are varied, but there are solutions that can help ?Çô and they are not hard or expensive to implement.With minimal investment, those that have abandoned their carts can be reengaged - turning interested shoppers into committed buyers. With an increasingly competitive retail ecosystem, omni-channel remarketing is a way to maximise a website?ÇÖs sale potential and should be a foundational component for ecommerce strategies. The financial impact of abandoned shopping cartsAccording to a report published in Retail Gazette online retailers lost ?ú38bn in 2024, with 24% of all items in shopping carts abandoned. In increasingly challenging times for the online retail space, missed opportunities such as these can be detrimental for businesses.Looking into some of DMAC Media?ÇÖs own clients' accounts, we learnt that many businesses lost between three and ten sales per day with an average order value of ?ú305. This could mean an annual loss of over ?ú700,000. When every penny counts, reducing the impact of abandoned carts has never been so important. Why do shoppers abandon their carts?In traditional in-store retail, if a shopper puts an item in their shopping cart, they are very likely going to buy it. In ecommerce however, it?ÇÖs far easier to abandon a shopping cart - you can simply close a tab and never return to make the purchase. The reasons behind a shopper abandoning their cart are myriad but users typically fall into one of two categories. The first are those that make an active decision to leave, often owing to something that happened during the checkout process. It?ÇÖs an inescapable truth that some users get cold feet before buying, but others are put off for more specific reasons. One of the leading causes of cart abandonment is the lack of ?Çÿcheckout as guest?ÇÖ options. This approach forces interested shoppers into having to spend time setting up an account, which can create a barrier to purchase.Other factors in an unoptimised checkout process include limited payment options and long delivery times, each of which can cause a user to abandon their cart. It will be very difficult to reengage these shoppers.Our second category, however, includes those users that haven?ÇÖt deliberately or fully decided to not buy, they may have simply been distracted and navigated away from the checkout or may need a little more time to make the decision to purchase. In either case, the danger here for businesses is that the user forgets about the purchase and never returns to complete the transaction. In previous years, these users were lost but they can now be reengaged. With the right approach, lost sales can simply be transformed into delayed sales.The solution? Omni channel remarketingOmni channel remarketing is a cost-effective, proven solution for our second category of shoppers, those who abandoned their carts. This approach includes the strategic use of online and offline marketing channels to reengage those shoppers.Automated email marketing is a typical first step, whereby potential customers are not only refamiliarised with a brand, but they can also be directly reminded of the purchase they were considering. If a website uses cookies and sessions to retain data, the user may find their previously abandoned order already in their cart, ready to be purchased. In support of this, short and medium-term use of search engine and social media advertising can be used to amplify the brand and reengage the user into the buying process. Our customers have reported that by implementing an omni channel remarketing strategy, lost checkouts have been reduced by an average of 16 percent, or approximately ?ú112,000 per year. To avoid losing those shoppers that fell into the first category, companies need to invest in a more streamlined checkout process that removes barriers where possible. Making a transaction as easy as possible with good UX on your website is a proven way to ensure a user doesn?ÇÖt abandon their cart in the first place. Using a winning combination of improved user experience while adopting the right omni channel remarketing strategy, lost shoppers can be won back. While no business will ever be able to convert every shopper into a paying customer, the combination of checkout evaluation and omni channel remarketing will help to reduce the impact of cart abandonment and ultimately increase revenue.

The UAE Ministry of Climate Change and Environment (MOCCAE) has officially opened a call for proposals from experienced public relations and communications agencies to spearhead its 2026 strategic communications plan. The initiative aims to amplify the UAE?ÇÖs climate leadership and environmental achievements on both national and international platforms.Hajar Alketbi, Director of Government Communications at MOCCAE, announced the opportunity via LinkedIn, inviting UAE-based agencies to take charge of shaping the country?ÇÖs climate action narrative, supporting Net Zero 2050 goals, and enhancing ministerial visibility through powerful media and stakeholder engagement.The selected agency will also be expected to lead youth and influencer campaigns and deliver measurable impact in environmental communication.This opportunity is open only to UAE-registered PR firms with strong expertise in sustainability, bilingual capabilities, and a proven track record within the region?ÇÖs media ecosystem.Further details, including proposal guidelines and submission deadlines, are available through the Federal Procurement Platform.

In a strategic move to strengthen its marketing leadership and drive accelerated brand growth, Asian Footwear Pvt. Ltd., India?ÇÖs leading premium-quality family footwear brand, proudly announces the appointment of Abhishek Singh Chauhan as Lead ?Çô Brand Marketing & Communication.With over 19 years of diverse and high-impact experience, Abhishek brings a rich blend of expertise to the role, spanning media, advertising, brand strategy, digital transformation, and content production. His journey spans 5 years in media and advertising agencies, 6 years in content leadership roles at Content production house and GroupM /WPP Media agencies, and over 7 years leading brand growth on the client side?Çöa trajectory marked by standout results, including 121% revenue growth at one brand and 32% at another, even as competitors saw flat or negative growth during the same period.Commenting on his new role, as Lead ?Çô Brand Marketing & Communication, at Asian Footwear, Abhishek Singh Chauhan said, ?Ç£I am excited to join the dynamic team at Asian Footwears, a brand that is walking with India?Çöliterally and metaphorically. The ambition here is bold, the legacy is strong, and the potential is immense. My goal is to integrate storytelling, digital intelligence, and purpose-driven marketing to create lasting consumer love and category leadership.?Ç¥Abhishek has successfully delivered 300+ content projects, multiple national campaigns, TVCs, documentaries, and product launches. From spearheading pan-India digital and offline media plans to executing AI-enabled marketing automation and launching mobile apps, his cross-functional leadership is well-aligned with Asian?ÇÖs vision to expand further across metros and emerging Bharat markets.He is an alumnus of IIM Ahmedabad (MDP) and holds an MBA in Marketing, with certifications in film marketing from Cannes, France. Known for driving innovation through integrated brand-building, he previously held senior leadership roles at Dorset Industries, Ozone Group, Team Airtel & Essence (GroupM), and Ogilvy, managing marquee campaigns and TVC projects for Airtel, Zee5, Hyundai, Mankind Pharma, and other prominent brands.

PRCA MENA has announced the return of its flagship Annual Conference, scheduled to take place on Thursday, 18th September 2025. This year?ÇÖs edition will feature a refreshed format designed to foster deeper engagement and cross-generational collaboration within the communications industry.A key highlight of the 2025 conference will be the NextGen Summit, set to take place in the second half of the day. By combining the Annual Conference with the NextGen Summit, PRCA MENA aims to create a unique platform that brings together seasoned professionals and emerging talent, sparking thought-provoking dialogue, learning opportunities, and meaningful industry connections.Conrad Egbert, Head of PRCA MENA, commented: ?Ç£This year?ÇÖs conference brings the region?ÇÖs communication community into one room?Çönot just to share ideas, but to challenge them. By pairing the Annual Conference with the NextGen Summit, we?ÇÖre creating a space where experience and ambition intersect to explore the future of our industry with depth, relevance, and purpose.?Ç¥Sarah Waddington CBE, PRCA Interim CEO, added: ?Ç£This event represents the best of what PRCA stands for ?Çô inclusion, innovation, and collaboration. MENA continues to push the boundaries of communication, and this conference is an opportunity to celebrate that progress while setting the tone for the future.?Ç¥With a full-day agenda including keynote presentations, panel discussions, and practical sessions, the conference promises to explore the most relevant themes shaping the future of PR and communications in the MENA region. The event is open to professionals across all career stages, offering value for both established practitioners and emerging voices in the industry.

Organic by MSL, MSL India's digital communications practice, has strengthened its leadership team with key elevations to better serve clients' strategic and creative needs in a dynamic media environment. A 150-strong operation, Organic sits at the confluence of creativity, communications, and platforms, reaching diverse stakeholders across touchpoints. The business has been growing steadily with unique offerings and prominent client wins having been recognised with 20+ awards in the last year alone. Tushar Bajaj, MD Organic by MSL, said, "I am delighted to share the promotions of our two leaders in shaping the future of Organic. We are incredibly lucky to have in-house talent with a unique understanding of audiences and risks and being able to power solutions with innovation and creativity.?Ç¥Vidhi Thakur has taken on the role of Chief Operating Officer for Organic by MSL in addition to leading the integrated Social Sector practice, Mobilise. She has spent over a decade at the firm, working in PR and strategy, and she has had a stint in MSL Hong Kong. Over the last four years, leading client engagement for Organic and building the social sector practice, she has been instrumental in driving operational efficiencies and expanding the capabilities and in her new role, she will be responsible for integrating core capabilities across the entire digital team and driving strategic growth for the business. Sharing her thoughts on the elevation, she said, "I am deeply honoured to take on the role of Chief Operating Officer at Organic by MSL. MSL is where I have had the privilege to grow and evolve alongside an incredible team witnessing firsthand the agency's transformation and our remarkable achievements together. Our collective dedication to innovation and excellence has shaped my journey here. I look forward to leading us into the next chapter of our growth. Srishti Gairola has been elevated to lead the creative duties as National Creative Director in addition to her role as EVP leading the west for Organic by MSL. Her experience leading creative client solutions in India and Singapore enables her to drive the expanded creative capabilities Organic now offers with multiple award wins across major industry platforms recognising this progress. In her new role, she will drive the creative charter forward, bringing new innovations and digital thinking to marketing and corporate communications mandates, helping clients stand out from the content clutter surrounding us, and influencing their audiences to take action. Srishti on her new role said, ?Ç£We've been hard at work at Organic, building a future-ready team and bringing home some of the best and most innovative brands in the country. The success we've seen is a direct result of that hard work. We now have some of the best creative talent in the industry and I am super excited at what we can deliver for our clients. Commenting on the changes, Amit Misra, CEO of MSL South Asia, said, ?Ç£Organic by MSL has grown from being 10% of our business to now contributing to 50%. The team has augmented our strong public relations offering, allowing us to cater to the diverse and evolving needs of our clients." 

Eastman Auto and Power Ltd. has announced the appointment of Sudham Ravinutala as Chief Marketing Officer. With a proven track record of driving growth and brand recognition in the energy sector, Sudham will spearhead the company?ÇÖs marketing and product strategy as it embarks on a new chapter of innovation and expansion to build the brand Eastman. In his new role, Sudham shall focus on enhancing Eastman?ÇÖs visibility and brand presence by developing effective customer engagement strategies. His extensive experience in Marketing Planning, Strategy, Go to Market and, New Product Development shall be instrumental in positioning Eastman as a leader in Last Mile E-Mobility Solutions, Continued Energy Solutions, and Solar Rooftop Solutions. Sudham brings close to twenty-five years of diverse experience, having worked with renowned brands such as Nokia, Lenovo, TVS Electronics, Micromax, and most recently, Luminous, where he served as Assistant Vice President of Marketing and Strategy. He also held the position of National Marketing Head at India?ÇÖs largest FM Radio Network, 92.7 BIG FM, and was the Head of Go-To-Market & Activation at MixRadio India. His multifaceted career spans IT, Telecom, Media, and Mobile VAS, showcasing a rich blend of skills across the marketing spectrum. In addition to his marketing expertise, Sudham is a published novelist. His first book, Eighteen: The End of Innocence, reached the Top 150 Romance Novels on Amazon India, while his second novel, Twenty Somethings: For Love or Ambition, made it to the Top50 Bestsellers in the Contemporary Romance category and the Top25 Hot New sellers lists. He also has published Musings - An Anthology of Poems written in English and in Hindi. Sudham?ÇÖs appointment comes at a crucial juncture for Eastman Auto and Power as the company aims to expand its market footprint and enhance its product offerings. His leadership is expected to catalyze innovative marketing initiatives that resonate with customers and align with the company?ÇÖs vision for sustainable growth. Eastman is excited to leverage Sudham?ÇÖs expertise to strengthen its brand and further establish itself as a trusted name in the industry.

Weber Shandwick's "First Edible Mascot" campaign for Pop-Tarts shatters barriers, becoming the first PR win in the Brand Experience & Activation Grand Prix at Cannes Lions 2024.This win marks a high point for PR at the prestigious festival, following Golin's "The Misheard Version" for Specsavers, which secured the PR Grand Prix and showcased PR agencies' creative leadership potential.The "Edible Mascot" campaign ?Çô a collaboration between Weber Shandwick, Kellanova, Florida Citrus Sports, Publicis, and others ?Çô was a massive success. It involved creating a giant, limbed Pop-Tart mascot for the Pop-Tart Bowl and treating players with edible versions after the game. The result? A viral sensation:Over 4 billion impressions$1 million in first-party data acquired15 times more brand mentions than all other non-sponsored bowl games combined.Industrywide TriumphWeber Shandwick's win wasn't the only PR highlight. Ogilvy also secured a Grand Prix for social & influencer with the "Michael CeraVe" campaign, demonstrating PR's growing influence in multi-platform campaigns.Additionally, PR agencies played a key role in securing Gold Lions for:Edelman's "Bar Experience" for HeinekenWeber Shandwick's "Translators" for U.S. Bank (part of IPG's Area 23 network's "In Transit" for NYC LGBT Historic Sites Project)Zeno's support for Rethink Toronto's "Heinz Ketchup Fraud" campaignThis year's Cannes Lions is a testament to the evolving role of PR agencies, showcasing their ability to drive creative, impactful brand experiences.

After over twelve years at the helm, Roger Bolton will be stepping down as president of Page (formerly the Arthur W. Page Society) at the end of 2024.The Arthur W. Page Society is a professional network for communication leaders, particularly those in C-Suite roles. Its mission is to enhance members' influence within their organizations and advocate for effective communication benefiting all stakeholders. Established in 1983, the society is named after Arthur W. Page, who served as vice president of public relations for American Telephone and Telegraph Company from 1927 to 1946. Page was the first public relations executive to become an officer and board member of a major public corporation, pioneering the strategic role of the Chief Communication Officer (CCO).?Ç£It has been an honor and a privilege to serve as president of this outstanding professional community and I leave with deep gratitude to all of our members for their support and collaboration in taking Page to new heights. It?ÇÖs time for new leadership at Page and time for me to move on to other professional pursuits,?Ç¥ Bolton said in a statement. Bolton?ÇÖs tenure coincided with Page?ÇÖs significant growth in membership, diversity, and international reach. He is credited with furthering Page?ÇÖs mission of empowering communication leaders and enhancing their influence within C-Suites. ?Ç£We are grateful for Roger?ÇÖs extraordinary service to Page and our profession. Roger has led Page through more than a decade of growth and influence by strengthening our remarkable community and the impact of communication leaders on business and society,?Ç¥ said the newly appointed Hill & Knowlton global CEO Kelli Parsons, who is also the Page chair. Prior to becoming CEO in 2011, Bolton chaired Page (2006-2007) and held senior communication and public affairs positions at Aetna, IBM, the US Treasury Department, the White House, and other government institutions.The search for Bolton?ÇÖs successor will commence shortly. Details will be announced following the June 20th Page Board of Trustees meeting. Bolton will share information about his future plans at a later date.