Authored by: Stuti Singh, Senior Account Director, Adfactors PR.Did you hear the recent number by Taylor Swift, yeah, the one people are making reels tapping – “I swore my loyalty to me, myself and I right before you lit my sky up.”  Trying to put some context, the “fate of Ophelia” refers to Ophelia’s tragic end in the play Hamlet by William Shakespeare. Ophelia’s fate is death by drowning. She falls into a river after her father Polonius is killed by Hamlet. The play leaves it deliberately ambiguous whether her death is an accident, or a suicide brought on by grief and mental breakdown. This ambiguity was important—it reflects how little agency Ophelia is allowed, even in death. The cultural script inherited by women rarely ask them to choose themselves. Instead, it celebrates endurance—of silence, of absence, of imbalance. Much of modern womanhood is shaped by the stories we grow up with, and stories matter because they shape what we imagine possible. For generations, we were offered tales that celebrated waiting, endurance, and rescue, teaching that worth is proven through patience rather than choice. Moving from Cinderella narratives to Wonder Woman is not about rejecting softness or love, but about reframing agency—showing that strength, self-belief, and action can come from within long before anyone else arrives.When it comes to leadership and positions of power, this shift is not philosophical, but operational. Women leaders are moving toward leadership grounded in judgment, clarity, and self-alignment. Indra Nooyi, Former Chairman and CEO, PepsiCo once observed, “When you assume positions of power, people look to you not just for results, but for signals of what is possible.” The movement away from Ophelia’s fate reflects how women in influence are reshaping leadership itself—contributing without overextension, leading without disappearance, and redefining what modern leadership now requires.DISCLAIMER: The views expressed are solely of the author and Adgully.com does not necessarily subscribe to it.

Kaizzen, a leading communications consultancy, today announced the launch of service vertical Kaizzen AI Collective. This adds to the existing portfolio of public relations, crisis communication, digital and social services, production and creative studio, Kaizzen Insights and Public Affairs. These services will be offered to clients across all geographical boundaries, leveraging Kaizzen’s presence in India, UAE, and other global markets. With AI shaping narratives and fundamentally redefining how stories are created, shared, amplified, and influenced across the communications ecosystem, the role of intelligence-led, data-backed decision making has become central to modern communications strategies. “When approximately 1.8 billion people globally are using AI, with second largest numbers being from India after China, AI is no longer an option; it is a strategic imperative.” said Vineet Handa, Founder & CEO, Kaizzen. “With Kaizzen AI Collective, our intent is twofold. To help our esteemed partners make smarter, faster, more effective and measurable campaigns, as well as to prepare our people to lead in a future where technology and human judgment work in tandem.” Kaizzen aims to play a leading role in the AI-led transformation of the Indian communications industry with this new vertical. It is a comprehensive depth and breadth of services that makes this suite of offerings different from the services that already exists in industry. Kaizzen AI Collective is a significant step in Kaizzen’s growth journey, reinforcing its commitment to staying ahead of industry transformation while equipping both its clients and their workforce for the future. The launch also reflects Kaizzen’s focus on future-proofing its talent, ensuring teams are trained in leveraging AI as a strategic enabler rather than a replacement. Nikhil Pavithran, COO, Kaizzen commenting on the launch of the new vertical added, “Kaizzen AI Collective is not about chasing trends, but about building long-term capability, credibility, and competitive advantage for the ecosystem we operate in. We are committed to creating a future where AI adoption is responsible and ethical whereas the impact and results are measurable.” With the launch of the new vertical, Kaizzen reaffirms its position as a forward-looking communications partner equipped to address the evolving needs of businesses and institutions.

Publieze Media, a strategic public relations and communications firm, has announced a strategic communication partnership with Girikon, a global IT consulting and digital transformation company, to strengthen Girikon’s brand narrative and enhance its visibility across key business and technology platforms.Through this partnership, Publieze Media will work closely with Girikon to develop and execute a focused communication strategy aimed at reinforcing the company’s positioning, amplifying leadership perspectives, and building consistent engagement with relevant media stakeholders. The collaboration is designed to support Girikon’s long-term growth objectives by ensuring a cohesive and impactful brand presence in competitive global markets.Headquartered in the United States with a strong operational presence across India, the UK, and Australia, Girikon is known for delivering end-to-end IT consulting and digital transformation solutions, particularly within the Salesforce and enterprise technology ecosystem. As the company continues to scale its offerings and expand its market footprint, strategic communication will play a critical role in articulating its expertise, innovation, and business vision.Commenting on the partnership, Akshit Bhardwaj, CEO, Publieze Media, said, “Girikon has established itself as a trusted global technology consulting partner with a strong focus on delivering value-driven digital solutions. Through this strategic communication partnership, our objective is to shape a clear and compelling brand narrative that highlights Girikon’s leadership, expertise, and growth journey, while driving sustained and meaningful media visibility.”Alok Anibha, Co-Founder & Salesforce Practice Head, Girikon, added,“As Girikon continues to expand its global footprint and strengthen its Salesforce and digital transformation capabilities, communicating our story with clarity and consistency becomes increasingly important. Partnering with Publieze Media will help us articulate our vision, showcase our expertise, and engage more effectively with key stakeholders across markets.”The partnership will focus on a comprehensive communication roadmap encompassing media relations, thought leadership initiatives, leadership profiling, brand storytelling, and strategic announcements, aimed at reinforcing Girikon’s positioning as a credible and forward-looking global technology consulting firm.

Amit Arora has announced the launch of his new venture, Brand Value Dynamic Communications (BrandVD Communications), an integrated brand communications agency built on the principle that authenticity fosters trust, and trust builds brand value.The agency is designed to partner with brands and leaders to create credibility, influence, and relevance across a comprehensive communications ecosystem. Its offerings span strategic brand communications and PR programs, marketing and advertising campaigns, leadership communications, influencer and creator marketing, social media solutions, content creation, digital storytelling, films, corporate videos, as well as book writing, publishing, and promotional support.With decades of experience at the CXO level across marketing, public relations, digital, and corporate communications, Amit Arora brings deep expertise to the venture. BrandVD aims to help brands communicate with clarity, credibility, and measurable impact.Arora expressed gratitude to mentors, colleagues, and early clients who partnered with the agency from its inception, highlighting the importance of collaboration and trust in building lasting brand value.BrandVD Communications enters the market as a purpose-driven agency, seeking to help organizations and leaders craft authentic narratives and meaningful connections with their audiences.

Meredith Maines, Chief Communications Officer of Archewell Philanthropies for Prince Harry and Meghan Markle, has resigned from her role. The development was confirmed on Friday.Maines stepped down before Christmas and is expected to remain with the organisation until the New Year to support a transition process. With her departure, she becomes the 11th communications professional to exit the Sussexes’ team over the past five years.She joined Archewell in January 2025. Her resignation followed recent public attention around Prince Harry and Meghan Markle’s appearance at a high-profile private celebration in November. Images from the event that included the couple were later removed from social media.Around the same time, Archewell also concluded its professional engagement with its US-based public relations agency, which had been working with the organisation for several months. Archewell confirmed that both the Chief Communications Officer and the external agency had completed their assignments.Going forward, a new agency has been appointed to manage the couple’s US press operations. The organisation is not expected to appoint another Chief Communications Officer. Communications will instead be handled by an existing senior communications lead overseeing the UK and Europe.The development adds to a series of staffing changes within the Sussexes’ communications team over recent years.

Aark Marketing, a reputed boutique integrated marketing and communications agency, continues to strengthen its position within the UAE’s competitive brand landscape through culturally attuned, insight-led campaigns. Marking a milestone year in its growth journey, the agency’s 2025 performance reflects strategic clarity and creative precision, translating brand narratives into measurable impact across sectors. Beyond F&B and hospitality, Aark serves diverse industries including retail, manufacturing, and construction, offering end-to-end expertise across media planning, social and digital campaigns, and influencer marketing to deliver ROI-driven outcomes. Founded in 2020, Aark has led several high-impact campaigns for reputed F&B brands, including Kashkan, which generated 2.4 million views and 20,000+ followers in three months. Its hospitality portfolio includes Pincode by Chef Kunal Kapur, Silk Lantern, Lavang, Aminia, and The Permit Room, while work with Emirates Airlines – Dnata and Dubai Islamic Bank demonstrates its capability beyond F&B.Under visionary leadership, Aark celebrates its fifth anniversary in 2025, marked by key achievements including Pincode winning the Time Out Restaurant Awards 2025 and Lavang being named Filmfare Middle East Favourite Debutant Restaurant 2025; demonstrating the agency’s ability to align strategic brand positioning with meaningful audience engagement. The agency earned multiple industry honours this year: the Middle East National Business Awards for A Marketing & PR Recipe for Success, and accolades from the Global Business & Finance Magazine Awards: Best Integrated Marketing Agency UAE, Best PR & Media Agency of the Year UAE, and Excellence in Brand Communications UAE. Inclusion in the Caterer Middle East F&B Power PR List further reinforced its regional credibility.Emphasizing on Aark’s client-first approach, Kkusum Rawat, Founder and Marketing Director at Aark Marketing, said, “Today, brands are looking beyond traditional marketing for partners who truly understand their objectives and the regional nuances that shape consumer behaviour. Our focus has always been on delivering customized solutions that build visibility through relevance, not volume. With a clear emphasis on Return on Investment, we leverage innovation and technology to create impactful campaigns that connect meaningfully with audiences and deliver measurable outcomes. The consistency we achieved in 2025, across thinking, execution, and results, reflects the strength of our team and the trust our clients place in us to build lasting brand impact.”From a performance standpoint, Aark Marketing delivered sustained digital growth across its portfolio, achieving over 5 million in reach and 3 million video views. Multiple F&B brands recorded 20 to 40% month-on-month engagement growth, while festive campaigns drove 2x to 4x visibility spikes, improved cost efficiencies, and increased footfall, online orders, and inquiries.Across influencer and communications channels, Aark Marketing strengthened brand recall and authority. A flagship Al Nabooda campaign generated over 1 million video views, while strategic PR efforts secured 500+ media articles across top-tier regional publications, driving consistent editorial visibility, stronger brand credibility, and increased inbound discovery across AI-powered search platforms.Revolutionizing the ever-growing digital marketing sector, Aark Marketing stays committed to providing creative campaigns and excel in client delivery. The key achievements collectively signal a year defined by credibility, collaboration, and carefully measured growth, positioning the agency firmly within the region’s evolving marketing and communications landscape. 

Authored by: Rafi Qadar Khan, Founder of Compass CommunicationsIn today’s hyper-connected world, a corporate or public crisis is no longer a discrete or containable event. Social media’s unprecedented amplification power, combined with deeply ingrained human emotional behaviour, has reshaped the crisis landscape into something far more volatile. The central leadership challenge is no longer confined to managing facts or timelines—it is about navigating a fast-moving surge of public emotion that can outpace reality itself.Emotion, Not Reality, Drives Modern CrisesIncidents that would once have remained minor or localized can now escalate into existential threats—not because of what happened, but because of how people feel about what happened. Fear, anger, shock, and betrayal act as emotional accelerants once they enter the digital bloodstream. Traditional, fact-led communication strategies are structurally ill-equipped to respond to this velocity and intensity.The digital era has fundamentally altered crisis dynamics by accelerating emotional contagion—the rapid spread of emotions through online networks. Individuals absorb, mirror, and amplify the feelings of others, often without verification or context. Social platforms effectively function as petri dishes for this phenomenon, where a single spark of negative sentiment can ignite a wildfire of collective outrage within hours.Two forces drive this escalation. First, online deindividuation reduces personal accountability, enabling group emotions to dominate individual judgment. Second, the absence of emotional resolution mechanisms means these feelings recycle and intensify within closed feedback loops—comment sections, algorithm-driven feeds, and outrage-driven virality. In such an environment, public sentiment frequently exerts greater influence on outcomes than the original event itself.Case Studies in Emotional EscalationRecent history offers clear blueprints for how this dynamic unfolds. Taylor Swift’s “SnakeGate” remains a textbook case of digital reputational assassination. What began as a private celebrity disagreement was weaponized through selectively edited Snapchat clips. The public narrative was swiftly hijacked, with the snake emoji becoming a viral shorthand for alleged deceit. Swift was widely “cancelled,” an experience she later described as a “career death.” The crisis was never about verified facts—it was driven by an emotionally charged narrative of betrayal.Closer to home, the Eggoz controversy demonstrates how fragile trust becomes in an emotionally primed ecosystem. A single third-party lab test video triggered a nationwide food safety scare, tapping into primal fears and a sense of betrayal—particularly among parents and families. The issue rapidly expanded beyond the brand itself to question broader food safety systems, illustrating how quickly emotional narratives can escape their original context.This pattern has repeated itself across sectors. Tanishq’s “Ekatvam” advertisement was misinterpreted and swept into identity-driven outrage, while Zomato’s “Food Has No Religion” campaign—praised by many—simultaneously triggered intense backlash. These cases underscore how digital platforms not only amplify sentiment but also polarize it instantly.The New Rules of Crisis Leadership: An Emotion-Aware StrategyThe most critical lesson for leaders is this: emotion cannot be defeated by logic. Responses that default to legal precision or factual defensiveness while ignoring public sentiment almost invariably fail. Effective crisis leadership must begin with emotional awareness—acknowledging human impact before asserting institutional position.Experts note that anger is often a veil emotion, masking deeper feelings of fear, hurt, or loss of trust. These emotions must be acknowledged openly, not dismissed. An emotion-aware strategy is not soft or reactive—it is disciplined and strategic. It requires communicating early and consistently to prevent uncertainty from filling the vacuum, using calm and compassionate language to signal safety, and—most importantly—listening before attempting to resolve.Crises are inevitable. The true test of an organization lies not in preventing failure, but in how it rebuilds afterward. Reputation recovery depends on moving stakeholders from fear and anger to relief and, ultimately, trust. This transition is earned through sustained, visible action—honouring commitments, increasing transparency, and demonstrating that meaningful lessons have been learned.The Hidden Crisis Risk Leaders Still UnderestimateDespite these realities, a critical vulnerability persists across most organizations: the lack of formal crisis communication training for leaders. While legal and operational readiness is often emphasized, the ability to communicate calmly, coherently, and humanely under emotional pressure is rarely developed.Leaders and communication teams must be trained to project steadiness, align messaging in real time, and connect authentically when scrutiny is at its highest. Simulated crisis drills can help build the muscle memory required to operate effectively amid emotional turbulence. This investment does more than manage crises—it protects trust and enables organizations to emerge with their integrity intact.Relying on instinct or legalistic caution alone in a viral emotional storm is not prudence; it is exposure.DISCLAIMER: The views expressed are solely of the author and theprpost.com does not necessarily subscribe to it.

PR Professionals has been appointed as the public relations partner for Bihar State Power Holding Company Limited (BSPHCL). Under this mandate, PRP will handle strategic communications, media relations, and outreach initiatives for BSPHCL and its subsidiary companies, supporting the organization’s efforts to communicate key developments, reforms, and public-facing initiatives in the power sector across Bihar.The new mandate comes close on the heels of PRP adding Goldi Solar and Premier Energies to its service experience, highlighting the agency’s expanding footprint across the conventional and renewable energy ecosystem. While Goldi Solar is a leading solar panel manufacturer, EPC, service provider and Independent Power Producer (IPP) with a manufacturing capacity of 14.7 GW; Premier Energies Limited is a listed entity that stands among India’s foremost solar manufacturing powerhouses, with deep, end-to-end capabilities spanning high-efficiency solar cells and modules. Its manufacturing capacity is currently pegged at 11.1 GW.With clients spanning power utilities, renewable manufacturers, and energy innovators, PRP continues to build comprehensive communications toehold in the sector. PR Professionals boasts of a robust energy and power experience including that with the Ministry of Power, Government of India; Power Finance Corporation; Power Trading Corporation; ZunRoof; Eastman Auto and Power; Suvastik Solar; Sukam; SAEL; NHPC, REC, Maharashtra State Power Generation Company  and Sunkind India, among others. Commenting on the recently achieved mandate, Dr. Sarvesh Kumar Tiwari, Founder and Managing Director, PR Professionals, said, “The energy sector is undergoing a fundamental transformation, and public institutions play a pivotal role in ensuring reliable, accessible, and future-ready power for citizens. We are honoured to partner with Bihar State Power Holding Company Limited and support its communication efforts as it continues to strengthen power infrastructure and service delivery across the state. This mandate, along with recent additions like Goldi Solar and Premier Energies, reflects the trust placed in PRP’s sectoral understanding and execution capabilities.”With this mandate, PRP’s presence in Bihar has further fortified. In the State, the agency has worked with several government and public sector institutions, including the Department of Revenue and Land Reforms; Bihar State Food & Civil Supplies Corporation Limited (BSFC); Bihar School Examination Board (BSEB); Bihar Agricultural Management & Extension Training Institute (BAMETI); Bihar Water Development Society; Software Technology Parks of India; Bihar Vidhan Sabha; Bihar Business Connect; Bihar State Food Corporation; Soil Conservation Board; Patna Metro; and GSTN, among others.Sunil Pandey, Head- Bihar, PR Professionals, said, “Bihar has been an important market for PR Professionals for several years. Our experience of working closely with government departments and public institutions in the state has given us a strong understanding of the local media and administrative nuances. The BSPHCL mandate is a natural progression of the work we have been doing in Bihar for several years.”Established in 2011, PRP is a leading fully integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, underpinning its commitment to excellence and growth.

Aman Dhall, Entrepreneur, shares why the future of sport will no longer have sidelines, as technology, participation, and culture reshape how athletes train, how fans engage, and who truly owns the game. He notes that there was a time when sport was something you watched from a distance—coaching happened behind closed doors, broadcasts were one-way, and fandom ended at the final whistle. That version of sport is quietly fading, and by 2026, it will be defined less by control of infrastructure and more by intelligence, participation, and cultural ownership.AI will become the new coachSport is moving from elite-only science to mass-access intelligence. The global sports AI and analytics market is projected to cross $30 billion by the end of the decade, according to PwC and Deloitte’s Sports Tech Outlook.In India, where over 90% of academies operate without formal sports science support, as per the KPMG–FICCI Sports Report, advances in computer vision and mobile AI will change this reality.Visual AI can already analyse movement, posture, and workload through a smartphone camera. By 2026, DIY AI-powered coaching is expected to become mainstream and open doors at the grassroots level.Fans will move from spectators to co-creatorsThe second-screen era has evolved into participation-led fandom. Over 60% of live sports viewers now engage simultaneously on mobile, according to Nielsen, while AI-driven personalisation is expected to influence nearly half of sports media consumption by 2026, as projected by Gartner.Personalised highlights, real-time fan interactions, and digital stadium experiences will further collapse the distance between the field and the feed. This shift will turn fandom into an active, collaborative experience.Women will shape the future of sports cultureThis transformation is as cultural as it is technological. Female athletes are building global communities beyond match days, while women viewers are emerging as analysts, creators, and cultural drivers of sport.In India, women already account for nearly 40% of the digital sports audience, according to the FICCI–EY Media & Entertainment Report. The women’s sports economy, valued at around ?1,200 crore, is projected to grow fivefold over the next five years, as per Nielsen Sports and BCG.As personalisation deepens, women will not just consume sport. They will curate narratives, influence sponsorships, and shape the industry’s economics.A decisive transitionTaken together, these shifts mark a decisive transition. By 2026, sport will be defined by who builds intelligent systems, invites meaningful participation, and reflects culture authentically.Technology will accelerate this transformation, but relevance, trust, and inclusion will determine who leads the next era of sport.

Maars Communicates, one of India’s fastest-growing PR and strategic communications agencies, has been appointed as the official communications partner for Rose Audio Visuals, the creative studio helmed by acclaimed filmmaker and producer Goldie Behl.With a career spanning over 25 years, Goldie Behl has been at the forefront of India’s evolving entertainment landscape. As the founder of Rose Audio Visuals Pvt. Ltd., Behl has built a legacy defined by creative reinvention from feature films and television to OTT, branded content, podcasts, and short-form storytelling. His work reflects a deep commitment to nurturing talent, experimenting with new formats, and creating narratives that resonate across audiences.Rose Audio Visuals debuted with the Akshay Kumar–Nagarjuna starrer Angaaray. The banner went on to deliver notable films such as Bas Itna Sa Khwaab Hai, Drona, London Paris New York, and I Me Aur Main. Now under the sole leadership of Goldie Behl, the company continues to expand its presence across entertainment and advertising, including its thriving audio division RosePod, which recently launched Season 2 of The Happy Pawdcast.Maars Communicates: A New-Age Communications PowerhouseFounded by sibling duo Mausam Shah and Aayush Shah, Maars Communicates has emerged as a leading force in strategic storytelling, brand reputation management, and media relations. A PR agency with a strong, diverse team, Maars manages communications for 50+ retainer clients across entertainment, technology, lifestyle, corporate, and the creator ecosystem.The agency brings an impressive repertoire of work across some of India’s most respected brands and content platforms, including:- Some of the most prominent directors and writers naming Neeraj Pandey, Siddharth P Malhotra, Aditya Sarpotdar, Sneha Desai and many more- IVM Podcasts : supporting one of India’s largest and most pioneering podcast networks with some of the massive launches like What The Hell Navya, Chithiyaan by Gajraj Rao, Serving It Up With Sania hosted by Sania Mirza- Birla Social Impact Initiatives: including work on Mpower (mental health initiative by Neerja Birla), Ujaas (women’s health and hygiene initiative), and Adveaitesha, strengthening purpose-led communication outreachIn addition, Mausam Shah’s decade-long experience spans launching MX Player, spearheading campaigns for Lux Golden Rose Awards, and executing major IPs for Event Capital including WindMill Festival and PetFed. She has also led communication mandates for leading kids’ brand R for Rabbit and multiple fast-growing AI-driven companies.Commenting on this Mausam Shah, Founder & Director – PR, Maars Communicates says, “Rose Audio Visuals has been a pioneer in shaping modern Indian storytelling across formats. Their vision aligns closely with the kind of purposeful, future-facing narratives we believe in at Maars Communicates. We are excited to craft compelling communication strategies that strengthen the brand’s voice and deepen its cultural relevance.”Sharing his thoughts on working for one the most renowned production house,Aayush Shah, Founder & Director – Digital & Business Development, Maars Communicates says, “This partnership is an opportunity to contribute to a content powerhouse that is constantly evolving and experimenting with new formats. At Maars Communicates, our goal is to build impactful storytelling and brand resonance, and we look forward to driving integrated communication that supports the studio’s ambitious creative roadmap.”

Bata India has partnered with One Source to strengthen its corporate communications, sharpen leadership visibility, and build a more cohesive reputation strategy across key stakeholder groups.With over nine decades of presence in the Indian market, Bata India is entering a new phase of growth anchored in youth-focused branding, omnichannel retail expansion, and product diversification. The collaboration with One Source is aimed at supporting this transformation through structured, consistent, and strategic communication.As the brand evolves its product design, retail experience, and consumer engagement approach, the focus on clear and aligned corporate messaging is expected to play a central role in reinforcing Bata India’s positioning within the footwear and lifestyle sector.

Ethane Web Technologies, a trusted name in the world of digital marketing, takes pride in announcing the official launch of the groundbreaking all-in-one site, “PR Companion.” This comprehensive site, launched, features a suite of innovative Public Relations Services designed to help brands build meaningful connections and drive tangible impact in today’s ever-evolving digital landscape. The website is a one-stop destination for all public relations needs, and will offer a detailed look at Ethane Web Technology’s strategic approach to public relations. The site will also integrate traditional media relations with modern digital storytelling to enhance brand visibility. Recognizing that effective PR is about creating a long-lasting impact rather than just making noise, this agency focuses on data-driven strategies to ensure brands define deep and clear messages to achieve measurable results. “We’ve developed PR Companion with a simple yet powerful belief: that every brand has a story to tell, and the right way narrative can spark movements, shape perceptions, and drive positive business results,” said Lalit Sharma, founder and CEO of Ethane Web Technologies and Ranking By SEO. “Our full-fledged website will reflect our strong commitment to offering cutting-edge PR solutions that go beyond traditional methods. We’re not just keeping up with the time. Our site is built for what’s next - AI-driven insights, captivating storytelling, seamless integration across every digital channel, and what not. We’re redefining PR for the future - where data will meet creativity and every brand narrative will be powered by advanced technology”, Mr. Sharma added with a futuristic approach and a mission to reshape today’s PR landscape. Key Features PR Companion Will Offer: Crisis Communication: Offering professional support to navigate and manage sensitive situations to protect their clients’ brand reputation.Digital Storytelling: Leveraging modern digital storytelling to create compelling brand narratives that stand out. Media Relations: Establishing and maintaining meaningful relationships with media outlets and top journalists to secure positive press coverage and showcase their clients’ brands in the best possible light online. Strategic Communication Planning: Developing targeted communication strategies to ensure a brand’s message effectively reaches the right audience. Press Release Distribution: Creating and distributing press releases to highlight brand achievements and make major announcements. With over 15 years of experience and a track record of successfully serving more than thousands of brands, Ethane Web Technologies is set to help brands achieve their PR and branding goals. The multi-functional website will serve as a central hub to offer detailed explanations of modern PR services. Ethane Web Technologies invites potential clients to come explore their comprehensive PR hub and learn how they can elevate their brand presence and successfully achieve their communication goals. We would be delighted if you could cover this exciting development. Should you require any further details or wish to schedule an interview with our founder and CEO, Lalit Sharma, please don’t hesitate to reach out.

Impact PR, a leading communications and public relations agency, announces the launch of ongoing in-office yoga sessions for its staff, reinforcing its commitment to holistic employee well-being during work hours. In the public relations industry, professionals are constantly in front of screens or on phone, juggling emails, client coordination, media interactions, and real-time problem solving. This continuous digital engagement can take a toll on posture, mental clarity, emotional balance, and overall health. Recognizing these challenges, Impact PR has embedded yoga into the workday to help employees manage stress, improve focus, and build emotional resilience—right where work happens. The initiative primarily includes chair yoga, a form of yoga designed to be practiced at the workstation. Chair yoga offers practical benefits for modern office environments, including:· Relief from neck, shoulder, and lower-back strain caused by prolonged sitting· Improved posture and circulation· Reduced screen-related fatigue· Enhanced concentration and emotional regulation· Quick relaxation without disrupting workflow By integrating wellness into office hours, Impact PR reinforces its belief that work-life balance should begin with balance within work itself. “At Impact PR, we believe that an organization must work on the holistic growth of its people,” said Kulpreet Vesuna, Founder & Managing Director, Impact PR. “When an employee spends nearly 45 hours a week in the office, it’s important that health goals, mindfulness, and emotional well-being are included within those hours. Yoga helps our team handle situations with ease, clarity, and balance. This is just the beginning; we have several more such employee-centric initiatives lined up for 2026.” The yoga sessions are guided by trained instructors and are designed to seamlessly fit into the workday, enabling employees to recharge without stepping away from their responsibilities. “When management first said they wanted to introduce yoga during office hours, my first thought was, is this really possible?” said Srishty Raj, Human Asset Officer, Impact PR. “But they insisted, and now that it’s implemented, I feel privileged to be among the first few teams to experience this. It has brought a noticeable sense of calm and awareness into our daily work.” With this initiative, Impact PR continues to lead by example, fostering a workplace culture that values not just performance, but people. By prioritizing physical health, mental well-being, and emotional strength, the agency aims to create a sustainable, empowered, and future-ready workforce.

Value 360 Communications Limited has onboarded Womancart Limited as its public relations and communications client to support the company’s next phase of growth and stakeholder engagement. The agreement, signed on 24 November 2025, outlines a comprehensive mandate encompassing strategic counsel, media relations, content-led storytelling, and reputation management as Womancart expands its footprint.Value 360 will strengthen Womancart’s communication framework with a focused mandate designed to bring clarity, consistency and strategic direction to the brand’s outreach. The agency will shape a sharper narrative, develop content for press releases and media kits, across key markets including Delhi, Mumbai, and Bengaluru. The mandate also includes continuous media monitoring, structured strategic reviews and the identification of awards, events, and targeted paid opportunities that elevate the brand’s credibility. Value 360 will also leverage its influencer marketing capabilities through ClanConnect to build campaign-ready storytelling and deepen digital engagement across key audience groups. These efforts will support Womancart in presenting a strong, well-aligned narrative to consumers, investors, partners, and the wider industry. Kunal Kishore, Managing Director and Chairman, V360 Group, said, “Womancart is at a defining moment in its journey, and we are privileged to support its ambition. Strong brands grow when their purpose, product and communication move in the same direction. Our goal is to build a narrative that reflects Womancart’s long-term vision and positions its leadership as architects of meaningful change in the category. We will focus on creating clarity, consistency and strategic influence in every market where the brand seeks to lead.”Madhu Sudan Pahwa, Managing Director, Womancart, said, “Womancart is entering a phase where disciplined growth and sustained trust will shape our future. Strategic communication becomes critical in such a phase because it strengthens how stakeholders understand our ambitions. Value 360 brings the strategic depth and industry perspective we need to elevate our voice, sharpen our positioning and create long-term brand equity. We look forward to building a communication framework that supports our expansion and reflects the values we stand for.”The engagement will include monthly and quarterly strategic reviews and continuous media monitoring that enable the leadership team to make timely, evidence-based communication decisions. Media briefings and exclusive leadership interviews will form part of a sustained programme to position senior management as credible voices on topics that matter to the industry and to Womencart’s target audiences.

Value 360 Communications Limited has onboarded Womancart Limited as its public relations and communications client to support the company’s next phase of growth and stakeholder engagement. The agreement, signed on 24 November 2025, outlines a comprehensive mandate encompassing strategic counsel, media relations, content-led storytelling, and reputation management as Womancart expands its footprint.Value 360 will strengthen Womancart’s communication framework with a focused mandate designed to bring clarity, consistency and strategic direction to the brand’s outreach. The agency will shape a sharper narrative, develop content for press releases and media kits, across key markets including Delhi, Mumbai, and Bengaluru. The mandate also includes continuous media monitoring, structured strategic reviews and the identification of awards, events, and targeted paid opportunities that elevate the brand’s credibility. Value 360 will also leverage its influencer marketing capabilities through ClanConnect to build campaign-ready storytelling and deepen digital engagement across key audience groups. These efforts will support Womancart in presenting a strong, well-aligned narrative to consumers, investors, partners, and the wider industry. Kunal Kishore, Managing Director and Chairman, V360 Group, said, “Womancart is at a defining moment in its journey, and we are privileged to support its ambition. Strong brands grow when their purpose, product and communication move in the same direction. Our goal is to build a narrative that reflects Womancart’s long-term vision and positions its leadership as architects of meaningful change in the category. We will focus on creating clarity, consistency and strategic influence in every market where the brand seeks to lead.”Madhu Sudan Pahwa, Managing Director, Womancart, said, “Womancart is entering a phase where disciplined growth and sustained trust will shape our future. Strategic communication becomes critical in such a phase because it strengthens how stakeholders understand our ambitions. Value 360 brings the strategic depth and industry perspective we need to elevate our voice, sharpen our positioning and create long-term brand equity. We look forward to building a communication framework that supports our expansion and reflects the values we stand for.”The engagement will include monthly and quarterly strategic reviews and continuous media monitoring that enable the leadership team to make timely, evidence-based communication decisions. Media briefings and exclusive leadership interviews will form part of a sustained programme to position senior management as credible voices on topics that matter to the industry and to Womencart’s target audiences.

Branding Edge, a strategic communication consultancy has announced the launch of a Digital Content vertical aimed at creating clear, accessible and original content IPs around capital markets and healthcare, with a strong focus on retail audiences.The move is driven by a growing need for content that helps everyday readers make sense of complex sectors that increasingly affect their lives from stock markets and corporate actions to medicines, healthcare innovation and regulation. While information is widely available, context and clarity often are not. Branding Edge’s Digital Content vertical has been created to bridge this gap through thoughtful, easy-to-understand storytelling.The company is targeting February for the launch of its first proprietary content IP, centred on capital market themes from a retail investor point of view. For the first year, the overarching editorial focus of the Digital Content vertical will be capital markets and healthcare, with IPs designed to explain how these sectors work, why they matter, and what changes within them mean for ordinary participants.Commenting on the launch, Rahul Tekwani, Founder & Managing Partner, Branding Edge, said “Capital markets and healthcare touch people’s lives more directly than ever before, yet both remain difficult to understand for most audiences. At the same time, video-led content which should have brought clarity has increasingly turned into noise and performance, often losing authenticity in the process. Our intent is to change that positioning by slowing things down, restoring context, and using video and digital formats to explain rather than sensationalise. The first IP launching in February is a starting point for that shift.”Rather than chasing trends or short-term engagement, the emphasis will be on explainers, conversations and narrative formats that stay relevant over time. Content will aim to unpack headlines, demystify jargon and offer perspective without oversimplifying or sensationalising.IPs will be published through a mix of owned digital platforms, podcasts, video formats and selective digital partnerships, chosen based on the nature of each IP and the audiences it is meant to serve.The initiative reflects Branding Edge’s broader effort to use content as a tool for public understanding and long-term engagement, rather than promotion.

Approach Entertainment & Communications, India’s award-winning integrated communications and entertainment group, is delighted to announce its appointment as the official PR, Digital and Integrated Communications partner for Ramashree Harmony Music, one of the most promising independent music labels of 2025.The partnership brings together the group’s complete 360-degree expertise through its two full-service divisions. Approach Communications, the celebrated PR, digital marketing and integrated communications arm, will lead all media relations, artist publicity, digital amplification and strategic communication initiatives. Complementing this, Approach Entertainment, the powerhouse in celebrity & artist management, full-fledged film productions, advertising & corporate films, film marketing, events and entertainment marketing, will exclusively handle the entire production pipeline, celebrity and artist management, live concerts, branded collaborations, experiential events and all entertainment marketing activities for the label and its roster of artists.This seamless synergy will power a high-impact, multi-platform campaign designed to catapult Ramashree Harmony Music and its talents into the national and global spotlight.Mumbai-based Ramashree Harmony Music has swiftly emerged as a breath of fresh air in the independent music landscape, championing originality, world-class production and soulful storytelling. The label made a spectacular debut in 2025 with the romantic monsoon anthem “Barish Ka Mousam Aayaa”, written, composed and sung by the extraordinary Dr. Shamkumar Shinde — a track that continues to win hearts across the country with its evocative lyrics and mesmerising melody.By offering complete end-to-end support from studio-grade recording and global distribution through Ditto Music to aggressive social-media and digital promotion, the label ensures every release reaches major platforms including YouTube, Spotify, Apple Music, JioSaavn and Amazon Music.Dr. Shamkumar Shinde, currently pursuing his MS ENT postgraduate residency at Mumbai’s prestigious KEM Hospital, embodies a rare blend of medical dedication and musical brilliance. Known for his electrifying full-orchestra live performances, he continues to heal through science and touch souls through melody.Rani Atram, Head & Spokesperson, Ramashree Harmony Music, said, “This partnership with Approach Entertainment & Communications marks the perfect leap forward for us. Their unrivalled command over entertainment marketing, celebrity networks, PR and digital reach will help our music travel to every corner of India and beyond.”Sonu Tyagi, Founder & Director, Approach Entertainment & Communications Group, added, “Ramashree Harmony Music’s authentic and soul-stirring vision aligns beautifully with everything we stand for. We are thrilled to bring our full entertainment and communications arsenal to elevate this label and artists like Dr. Shamkumar Shinde to the biggest stages.”Sonu Tyagi is an award-winning writer, director and producer with professional qualifications in Advertising Management, Journalism and Film Making. Before founding the group, he worked with leading advertising agencies and media houses in India. He has co-produced the critically acclaimed spiritual web series Two Great Masters, is currently co-producing the international film Liberation, and serves as Creative Producer on the upcoming satirical Hindi comedy Camp Decent starring Brijendra Kala, Rajpal Yadav, Sara Khan and Hemant Pandey.The Approach Entertainment & Communications Group has been honoured with prestigious recognitions including the Biz India 2010 Award from the World Confederation of Businesses, the Service Excellence Award from the World Marketing Organization, and PR Company of the Year at the Business Tycoon Awards.With a strong presence across Mumbai, Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad and Jalandhar, the group remains the preferred partner for films, celebrities, music labels and corporates in entertainment, healthcare, finance, education and spiritual sectors.The Approach Entertainment Group also houses Go Spiritual, a dedicated spiritual and wellness organization committed to promoting spirituality, philanthropy and social causes, mental health awareness, holistic wellness, spiritual tourism, events, media and organic living**.Go Spiritual actively drives meaningful initiatives across these domains and has recently launched the Go Spiritual News Magazine App. The organization is also gearing up to launch Go Spiritual OTT, a forthcoming streaming platform focused on positive, uplifting and spiritually enriching content.

Adfactors PR and the Future Communicators Foundation (FCF) have awarded the 2025 Adfactors PR FCF Scholarship at the School of Communications & Reputation (SCoRe) to Chaarutha Arabind and Shrimoyee Sur. The scholarship, fully funded by Adfactors PR, is presented annually to two top students from the Adfactors PR FCF Scholarship competition. This year, the top five applicants presented their campaign briefs in person at the Adfactors PR Mumbai office, with winners selected based on their 20-minute presentations.The theme for the 2025 scholarship was “Mumbai Reimagined: Dreams in Sustainable Motion.” Students were required to create campaign briefs addressing Environmental and Social Governance (ESG) challenges in Mumbai, focusing on sustainability, inclusiveness, and climate resilience. They were tasked with selecting a focus area such as heritage preservation, affordable housing, or infrastructure, defining three Key Performance Indicators (KPIs) for communication outcomes, and planning stakeholder engagement involving citizens, artists, and civil-society groups.Shrimoyee Sur’s campaign, titled Shards from the Crown: Mumbai’s Vanishing Heritage, proposed a multi-pronged approach to heritage preservation. Initiatives included highlighting risks to architecture from flooding, waste, gentrification, and large-scale construction. The campaign featured a 30-minute documentary on Mumbai’s vanishing heritage, advocacy for composting and waste segregation to reduce flood damage, mapping waterlogged areas to promote public-private infrastructure partnerships, and encouraging electric buses to minimize the impact of large transport projects on heritage sites.Chaarutha Arabind’s campaign, City of Dreams, City of Change, focused on citizen-led ESG initiatives. Projects included converting neglected city walls near heritage sites into carbon-capturing murals with QR codes to share sustainability and heritage stories, a gamified website encouraging green actions, partnerships with NGOs to integrate ESG into community events, and a ticketed comedy event to raise funds for green initiatives while promoting heritage preservation.The scholarship highlights the growing integration of sustainability and ESG principles into communications education and professional practice. Both campaigns demonstrate how students can combine creativity, technology, and community engagement to address urban challenges while promoting heritage and sustainability in Mumbai.The Adfactors PR FCF Scholarship continues to support the development of the next generation of communication leaders by providing a platform to apply classroom learning to real-world, sustainability-focused campaigns.

For decades, PR has been measured in impressions, clippings, and “brand awareness.” But today, Cameo is rewriting the rules. The UAE’s leading performance PR agency has announced Performance PR 2.0, a bold, first-of-its-kind model that transforms PR from a visibility tool into a measurable revenue engine.In an industry where results have traditionally stopped at coverage, Cameo is pushing PR into entirely new territory.The Moment It All Changed Cameo first disrupted the region with a model where clients paid only for secured coverage: No retainers, no vague promises, no guessing. But as the agency grew, something unexpected began to happen: PR wasn’t just generating awareness. It was influencing buyer behaviour and directly driving sales.Footfall. Orders. Downloads. Signups. App usage.All off the back of PR moments.“That’s when it hit us,” says Lara Geadah, Founder & CEO of Cameo Comms. “PR was already driving conversions - we just hadn’t formalized the system that made it happen. Performance PR 2.0 is that system. It’s PR engineered for business impact.”Performance PR 2.0 isn’t an upgrade. It’s a reinvention.It’s built from Lara’s decade of experience across media, social media, events, and real estate, merging the strongest parts of every discipline into one unified model where PR doesn’t just spark attention… it drives action.A New PR Model Built for Business Outcomes Every Performance PR 2.0 partnership follows a rigorous, data-powered structure:It starts with a deep discovery phase, followed by a custom-built strategy for the brand’s category. Cameo then activates a blend of PR storytelling, branded moments, influencers, UGC content, strategic collaborations, and private previews - all crafted to influence behaviour and push consumers toward conversion.Each month, clients share sales or usage data, and Cameo uses it to refine and optimize the campaign, strengthening the commercial impact over time. Only brands that show clear potential are accepted - the program is application-based and highly selective to protect performance.What Performance PR 2.0 Looks Like in Action Unlike traditional PR, this model integrates multiple conversion mechanisms into a single storytelling engine - from UGC ads inspired by PR moments, to ticketed brand experiences, partnership outreach, influencer storytelling, private viewings, creator content, and targeted press designed to convert interest into action.This is PR that behaves like marketing - without losing the credibility of earned media.And the results speak for themselves.Herogo, a food-waste app, increased platform usage after Cameo combined influencers, UGC assets, and targeted partnerships into a PR-led adoption campaign. Quince, an F&B brand, saw a measurable sales lift within three months through curated events and creator-led promotions. And luxury and real estate brands have used the model to generate qualified leads through VIP previews and narrative-driven media features.A Revenue-Sharing Model That Aligns IncentivesPerformance PR 2.0 is priced with a flat management fee plus a commission on every sale. If clients grow, Cameo grows. If they don’t, the agency doesn’t benefit. It’s an accountability-first approach that challenges decades of PR tradition.“Brands don’t just want visibility anymore,” says Geadah. “They want proof. They want movement. They want impact. Performance PR 2.0 finally gives PR the commercial role it deserves.”

Mumbai marketer Komal Malani walked away from a 14 year corporate run to launch her own brand consultancy, Branding You, and the announcement didn’t come from a press release. It came from her 7 year old daughter, Prisha, who recorded a short voice note to introduce the venture.The casual message, first shared on WhatsApp and then forwarded across social platforms, has turned into a launch campaign on its own. In the clip, Prisha introduces her mother’s new consultancy and asks listeners to support her journey in the simplest, most unpolished way possible.For Malani, who has spent years shaping brand narratives, the reaction became an unexpected lesson in what she wants Branding You to represent: honesty, clarity, and familiarity. She says she never imagined the audio would spread beyond close contacts.“It surprised me how far her message travelled. It reminded me that the loudest support often comes from home, not office corridors,” she says.The response from young founders, parents, and marketers also reflects a broader shift. Early stage businesses are increasingly leaning into low cost, authentic communication instead of expensive, overproduced launches. Malani’s experience shows how relatability can sometimes outperform traditional marketing muscle.Her belief remains simple. In a crowded market, brands that stay consistent, human, and real are the ones that will stand out.

Vega Auto Accessories Ltd., managed by Scratchpad Digital has appointed Value 360 Communications Limited as its strategic PR and media relations partner. Value 360 has been onboarded through Scratchpad Digital as part of a newly established strategic collaboration. “We have always believed that true leadership goes beyond market share. It is about shaping conversations that contribute back to society and make it safe. As we enter our next phase of growth and advocacy, we need a Media Relations partner who combines great industry experience, flawless execution and has an instinctive understanding of the safety ecosystem. Value 360 Communications Limited demonstrated exactly that. We are confident this collaboration will help us reach more riders, influencers, and policymakers with messages that matter, while reinforcing Vega’s position as one of the most credible voices in Indian road safety.”, said Kunal Chandak, Director, Vega Helmets India (Vega Auto Accessories Ltd.)This partnership marks a significant step in Vega’s journey to further strengthen its leadership narrative as the country’s foremost advocate for rider safety while continuing to set global benchmarks in design and innovation. Manisha Chaudhary, Founder & Director, Value 360 Communications, commented, “Joining Vega Auto Accessories Ltd as an official partner is both an honour and a responsibility. For decades, the brand has been the gold standard in rider protection and trusted by millions of Indians with their lives every single day. We are thrilled to partner with a true category creator that has made safety aspirational. Through this partnership, we will amplify the brand’s extraordinary legacy, sharpen its equity as India’s no. 1 road safety brand, and ensure its stories of innovation, responsibility, and style resonate powerfully across every stakeholder segment.”

Sorta Famous, a next-generation public relations and communications agency known for its culture-driven storytelling and modern brand-building strategies, today announced its official launch in India. The agency enters the market with a mission to redefine how brands earn relevance, influence conversations, and build authentic visibility in an evolving media environment.Founded by Nandini Mahant, Communications Strategist, Sorta Famous. Sorta Famous aims to bridge the gap between traditional PR and contemporary cultural influence. The agency will offer a comprehensive suite of services including brand communications, media relations, digital PR, thought leadership development, creator partnerships, reputation management, and launch strategies for emerging and established brands.“India’s communication landscape is transforming at an incredible pace, and brands today need more than conventional PR—they need cultural intelligence,” said Nandini Mahant, Founder of Sorta Famous. “Sorta Famous is created to help brands show up in ways that feel real, relevant, and resonant. We don’t just chase headlines; we build narratives that people genuinely care about.“At Sorta Famous, our approach is rooted in clarity, creativity, and credibility,” added Mahant. “Whether it’s shaping brand identity, amplifying voices, or driving meaningful visibility, we’re here to build influence that lasts—not hype that fades.”With its India launch, Sorta Famous aims to support high-growth startups, consumer brands, creators, and leaders seeking a strategic storytelling partner that blends editorial instincts with digital-era momentum.The agency will operate remotely across India with plans to establish on-ground teams in key metro hubs in the coming year.

The true strength of an organisation does not lie in its high-tech infrastructure, but in the people who turn dreams into goals and goals into achievements through their relentless dedication. A company’s foundation day marks not just a date on the calendar, but the beginning of a journey that shapes its identity. For PR 24x7, one of India’s leading regional PR agencies and North India’s most prominent regional PR agency, Foundation Day is a celebration of the steps that transformed a small one-room office into one of the country’s top regional communication firms.The organisation celebrated its Foundation Day with great enthusiasm, warmth and team spirit. A review meeting was also held to reflect on areas requiring improvement, so the team can polish their skills, overcome gaps, and strengthen PR 24x7’s work and reputation with renewed energy.As part of the celebrations, PR 24x7 honoured a group of exceptional employees who demonstrated not only hard work throughout the year, but also upheld the company’s values and contributed fresh energy to the organisation. The recognitions were divided into three major categories:Promotion CategoryEmployees who consistently excelled in performance and inspired the teams and skills were acknowledged. Awardees included:Ramprasad Jaiswal, Ankuj Rana, Rohit Dholiya, Tabish Badar and Ranu Bairagi.Newcomer of the YearThis category applauded talent that made a significant impact in a short span. Ishika Gour was recognised for her remarkable contribution.Star of the YearTeam members who showcased exceptional creativity, consistency, and commitment to the company’s mission and vision received this honour. Awardees included:Abhishek Vishwakarma, Shivani Tandon, Ankuj Rana, Narendra Vishwakarma and Vikas Rajora.Addressing the team, Dr Atul Malikram, Founder of PR 24x7, said:"Every small step eventually becomes history. 3rd December reminds us that dreams—big or small—can be achieved with determination. PR 24x7 is not just an organisation; it is a journey of learning, growth, and delivering excellence to our clients, the media and our team. The achievements we celebrate today are rooted in the trust placed in us. The employees honoured today are the true driving force behind our continued success. In the coming years, we aim to set new benchmarks in technology, innovation and quality."Tejaswini Gulati, Managing Partner, PR 24x7, added:"A company’s stability comes from its team and its consistency in delivering quality work. Over the years, PR 24x7 has proven that challenges can be transformed into opportunities through a united approach and persistent effort. The enthusiasm we witness on Foundation Day strengthens our collective resolve. We are committed to offering not just services, but strategies that elevate our clients’ brands. Whether it is regional communication or digital PR, excellence remains our focus."The awards were not merely performance-based but also recognised honesty, dedication, and the ability to stay positive and resilient under pressure—qualities that define PR 24x7. The celebrations concluded with a team dinner at a local restaurant, further strengthening the sense of unity and shared purpose. The team reaffirmed its commitment to client-first and media-first values—the pillars that have shaped the company’s journey.PR 24x7 has worked with hundreds of leading brands across entertainment, FMCG, lifestyle, technology, healthcare, non-profit, and corporate sectors. With a strong presence in more than 20 states, the company monitors over 1500 keywords daily, tracks 650+ newspapers and 50+ magazines, and continues to set new benchmarks in content, media intelligence and communication excellence.With decades of experience and one of the strongest regional media networks in the industry, PR 24x7 stands not merely as a company but as a trusted communication partner. Foundation Day 2025 sent out a clear message—PR 24x7 is committed to moving ahead with better technology, an exceptional team, and the unwavering trust of clients and media.

House of Communication, a fastest-growing PR & communications consulting firm, has been entrusted with the nationwide PR mandate for PropertyPistol, a leading technology-enabled real estate advisory platform. The partnership aims to advance stakeholder perception, scale media visibility across key markets and reinforce category leadership for PropertyPistol during its next phase of expansion.Under the new engagement, House Of Communication will architect a comprehensive reputation management roadmap, spanning corporate and business communications, consumer narrative building, product visibility, investor and industry engagement, and multi-format storytelling designed to align with PropertyPistol’s growth agenda. The collaboration is positioned to catalyse stronger mindshare within India’s competitive real estate landscape, leveraging data-backed insights, regional penetration, and strategic influence across mainstream and digital ecosystems.Positioned at the intersection of real estate intelligence and technology-led enablement, PropertyPistol continues to build differentiated value for homebuyers, channel partners, and developers. The evolving communication framework will focus on articulating this value proposition while strengthening market confidence and amplifying the brand’s voice across tier-I, tier-II and emerging high-growth corridors.Ashish Narain Agarwal, Founder & MD, PropertyPistol stated, “This association marks an important inflection point in our communication strategy as we scale our footprint and enhance our engagement with customers, developers and channel partners. We look forward to leveraging House Of Communication’s integrated expertise to build a credible and compelling narrative that mirrors our vision of transforming the real estate experience through innovation and trust.”Shivam Trivedi, Director, House Of Communication said, “PropertyPistol represents a future-forward shift in how Indian real estate connects with its stakeholders, and we are committed to crafting high-precision communication frameworks that elevate the brand’s strategic priorities. Our focus will remain on strengthening visibility, enhancing competitive positioning and creating sustained market influence.”The partnership is effective immediately, covering corporate reputation, brand storytelling, thought leadership and media relations across national and regional markets.

str8bat, India’s leading sports technology innovator transforming how cricketers measure and improve performance through data-driven insights, has awarded its communications and public relations mandate to CPR Global.Under this partnership, CPR Global will lead media relations and stakeholder engagement for str8bat across India, supporting the company’s growth and visibility within the rapidly expanding sports technology ecosystem.Founded in 2018 by Gagan Daga, Rahul Nagar, and Madhusudan R, str8bat is a sports technology company providing real-time data analytics for athletes. Its flagship innovation — a smart bat sensor (str8bat Classic) and the newly launched AI-powered str8bat Pro — enables players to access real-time insights on bat speed, bat path, impact zones, and more, helping them refine their technique with precision.str8bat has partnered with top institutions, including Cricket Australia, Rajasthan Royals, and elite academies across India. The company was the Official Skilling Partner for Rajasthan Royals during the 2025 IPL season, integrating its technology into the team’s scouting and development systems. The brand is endorsed by legendary cricketers Kiran More and Greg Chappell, reinforcing its credibility within the global cricketing community. str8bat recently announced its official expansion into 10 countries, including India, Canada, New Zealand, the United States, Australia, South Africa, the UK, and Trinidad & Tobago, among others. Through this expansion, str8bat aims to empower young athletes worldwide.Backed by Exfinity Venture Partners, TRTL Ventures, Sadev Ventures, Techstars, and SucSEED Indovation Fund, str8bat stands as one of India’s most promising and well-funded sports tech ventures.Commenting on the association, Gagan Daga, Co-founder and CEO of str8bat, said, “At str8bat, we’re building technology that’s transforming how cricketers understand and enhance their game. As we scale our impact and global presence, we’re excited to partner with CPR Global to strengthen our communication strategy and share our vision with a wider audience.”Chaitali Pishay Roy, Founder of CPR Global, added, “It’s inspiring to witness such game-changing innovation emerging from India. By bringing advanced technology and AI into cricket, str8bat is not just enhancing the sport — it’s creating an entirely new category within the sportstech landscape. Being part of this journey and helping take a breakthrough product from India to consumers across the world is a remarkable opportunity. I’m genuinely excited that CPR Global gets to work alongside str8bat, because the chance to help build a new global category from India is something few are fortunate to experience.”CPR Global is a strategic communications consultancy that specialises in building brand narratives, strategic storytelling, stakeholder engagement, media relations, influencer marketing, and personal branding. The firm works with leading brands across AI, drone technology, healthcare, healthcare technology, venture capital, retail, and D2C sectors, helping them build visibility, credibility, and long-term reputation.The partnership between str8bat and CPR Global brings together sports innovation and communication excellence, setting the stage for enhanced brand visibility and engagement across India.

Idea Farm, the UK born creative PR consultancy, has expanded its footprint to the UAE following a string of widely discussed viral campaigns for GymNation. The agency is bringing its social first earned media approach to regional brands and agencies, led by founder and creative director Lewis Davey, who has been steering the consultancy for six years.The company’s model has been built around bold creative thinking, digital culture insights and a system designed for today’s media climate, where social platforms heavily influence what becomes newsworthy. Idea Farm specialises in white label creative and earned media strategies for PR, advertising and social agencies, while also working directly with brands.The consultancy’s methodology is rooted in how modern stories spread. Social reactions, comments and engagement serve as the starting point for campaign development, with viral momentum shaping the earned media narrative. Through its collaboration with TikScript, its TikTok focused partner agency, Idea Farm builds concepts that are designed for social traction and then leverages online response to fuel press coverage.The agency’s work with GymNation has already demonstrated the impact of this model. Idea Farm crafted attention grabbing campaigns including temporarily removing weights from gyms to highlight mental wellbeing and a London outdoor campaign encouraging people to escape rising street crime by learning self defence in Dubai. These initiatives reinforced Idea Farm’s reputation for disruptive creativity anchored in cultural conversation.In the UAE, Idea Farm plans to operate with a collaborative structure, supporting agencies or acting as an extension of in house teams. Alongside GymNation, the consultancy also works with DrivenFlex, the UAE’s first Uber inspired bus service developed in partnership with the RTA. Two additional clients are expected to be revealed before the end of the year.With operations based in Barsha Heights, Idea Farm intends to expand its team with new hires at the beginning of 2026 as demand grows across the region. Its white label creative offering is already active across the UK, US and Australia.Davey also leads Pixel, positioned as the first AI influencer talent management agency, which helps brands engage with existing AI creators, build custom AI talent and develop campaigns around them. Pixel is scheduled to launch in the UAE in early 2026.

The Indian Association for Gold Excellence and Standards (IAGES), the country’s first industry-led Self-Regulatory Organisation created by and for the gold industry has appointed boutique firm Actimedia PR & Digital as its pan-India communications and digital partner. IAGES is a self-regulatory organisation that’s building compliances by & for the industry, by adopting best practices verified by a third-party assessor and assuring & ensuring & ensuring Trust and Transparency in the entire gold value chain. “IAGES is an industry-led initiative, first-of-its kind organisation in India that will reshape our gold industry with its standard code of conduct built on the tenets of credibility, authenticity and responsibility. For both retailers and consumers, this marks a turning point in the way India sells and buys gold. We are delighted to have Actimedia use their extensive brand building expertise to partner us through this journey,” said Kaushlendra Sinha, CEO, IAGES.Actimedia PR & Digital is a leading boutique lifestyle communications agency that has worked with some of the biggest and most impactful brands in India and globally for almost three decades now. Actimedia is also the exclusive Indian representative at the global Travel Lifestyle Network (TLN).“IAGES has just begun an incredible journey to change the landscape of India’s highly fragmented yet hugely potential gold sector for the better with its accreditation directive. We look forward to building an engaging narrative for the brand and amplifying its vision and mission across India.” Said, Amitabh Saksena, Founder & Director, Actimedia PR & Digital.IAGES provides a trusted sign of assurance, transparency, and trust once a jeweller is accredited and found compliant, giving consumers complete confidence that it is a great place to buy.

Ethane Web Technologies, a trusted name in the world of digital marketing, takes pride in announcing the official launch of the groundbreaking all-in-one site, “PR Companion.” This comprehensive site, launched, features a suite of innovative Public Relations Services designed to help brands build meaningful connections and drive tangible impact in today’s ever-evolving digital landscape. The website is a one-stop destination for all public relations needs, and will offer a detailed look at Ethane Web Technology’s strategic approach to public relations. The site will also integrate traditional media relations with modern digital storytelling to enhance brand visibility. Recognizing that effective PR is about creating a long-lasting impact rather than just making noise, this agency focuses on data-driven strategies to ensure brands define deep and clear messages to achieve measurable results. “We’ve developed PR Companion with a simple yet powerful belief: that every brand has a story to tell, and the right way narrative can spark movements, shape perceptions, and drive positive business results,” said Lalit Sharma, founder and CEO of Ethane Web Technologies and Ranking By SEO. “Our full-fledged website will reflect our strong commitment to offering cutting-edge PR solutions that go beyond traditional methods. We’re not just keeping up with the time. Our site is built for what’s next - AI-driven insights, captivating storytelling, seamless integration across every digital channel, and what not. We’re redefining PR for the future - where data will meet creativity and every brand narrative will be powered by advanced technology”, Sharma added with a futuristic approach and a mission to reshape today’s PR landscape. Key Features PR Companion Will Offer: Crisis Communication: Offering professional support to navigate and manage sensitive situations to protect their clients’ brand reputation.Digital Storytelling: Leveraging modern digital storytelling to create compelling brand narratives that stand out. Media Relations: Establishing and maintaining meaningful relationships with media outlets and top journalists to secure positive press coverage and showcase their clients’ brands in the best possible light online. Strategic Communication Planning: Developing targeted communication strategies to ensure a brand’s message effectively reaches the right audience. Press Release Distribution: Creating and distributing press releases to highlight brand achievements and make major announcements. With over 15 years of experience and a track record of successfully serving more than thousands of brands, Ethane Web Technologies is set to help brands achieve their PR and branding goals. The multi-functional website will serve as a central hub to offer detailed explanations of modern PR services. Ethane Web Technologies invites potential clients to come explore their comprehensive PR hub and learn how they can elevate their brand presence and successfully achieve their communication goals. 

 Titan Intech Limited, a leading innovator in Electronics Manufacturing Services (EMS) for OEM/ODM solutions and advanced embedded systems, announced a strategic technology partnership with Seoul-based Media Information Communication Co., Ltd. (MIC), a renowned Korean display technology company. The collaboration focuses on co-developing and localizing advanced LED, SMD, MiP, Mini-LED, and LCD display control systems in India, paving the way for import substitution and self-reliance in the high-performance display technology segment. This partnership will see a phased investment of approximately ? 135 crore (USD 1.53 million) over the next 7 years toward technology absorption, infrastructure expansion, and localized production of advanced display modules and control systems. Under the agreement, MIC will transfer comprehensive design documentation, hardware and firmware packages, and software licenses required for LED control and calibration tools to Titan Intech. This includes the mLED Master Suite (Standard, Premium, and 4K versions), a seven-year, non-exclusive license (2025–2032) that covers production and calibration tools for SMD and Mini-LED systems. Speaking on the collaboration, Kumarraju Rudraraju, Managing Director, Titan Intech Limited, said, “This partnership represents a defining moment in Indias journey toward technological self-reliance. By integrating Korean innovation with Indian engineering, we aim to build a globally competitive base for advanced display technologies. The initiative aligns strongly with the Government of Indias Make in India, Digital India, and Atmanirbhar Bharat programs, reducing imports, enhancing domestic value addition, and creating export-ready products for global markets.” The collaboration also encompasses joint development of FPGA/SoC-based LED control systems, Android controller boards for interactive LCD displays, and IP-based Passenger Information Systems (PIS) for airways, railways, and metro networks, extending Titan Intechs technological capabilities into critical public and commercial infrastructure segments.As part of the arrangement, Titan Intech will receive exclusive manufacturing and commercialization rights for India and non-exclusive research and development rights globally, enabling the company to build and export India-engineered display solutions under its TitanView and TitanPro brands.

Value 360 Communications Limited announced today that it has received an in-principle approval from the National Stock Exchange of India (NSE) for the listing of its equity shares on the Emerge Platform of NSE (NSE Emerge), subject to the Company meeting all regulatory requirements and completing the necessary formalities.The in-principle approval marks an important regulatory milestone following the filing of the Company’s Draft Red Herring Prospectus (DRHP). This approval does not represent a confirmation of the issue, nor does it indicate any approval of the securities offered. Final approval will be subject to the Company filing the Red Herring Prospectus (RHP), Prospectus and fulfilling all conditions prescribed by NSE and SEBI.Value 360 Communications is an integrated communications company working with brands across public relations, digital communications, creative strategy, and reputation management. The Company’s proposed listing aims to support its long-term vision of strengthening capabilities across its group entities and expanding its service ecosystem.Kunal Kishore, Chairman and Managing Director of Value 360 Communications Limited, said,“We acknowledge the in-principle approval granted by NSE. This is a procedural step in the overall regulatory process, and we remain focused on fulfilling all compliance requirements in line with the applicable guidelines.”The Company will continue to adhere to all disclosure norms as required under SEBI and Exchange regulations. Any further updates will be communicated through the appropriate statutory channels.Mandatory DisclaimerThis announcement is being made in accordance with applicable regulatory guidelines. The in-principle approval granted by NSE should not be considered as an approval for the securities or an indication of the merits of the Company, its promoters, or the issue. The listing will be subject to the Company fulfilling all regulatory requirements and obtaining final approvals.

A white paper on ‘AI Adoption Among PR Professionals In Asia 2025’, published by the One Asia Communications network, provides some interesting insights into how artificial intelligence (AI) is reshaping the communications profession across Asia, besides highlighting ground realities of AI adoption and key challenges. The survey covered 12 markets in Asia: Cambodia, China/ Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam, representing a diverse mix of economies and digital maturity levels. According to the AI Adoption in Asian Communications 2025 survey, communicators across Asia are optimistic, curious, and increasingly adaptive in how they use artificial intelligence. 58% of the respondents view AI positively, enhancing efficiency, creativity, and analytical capability, challenging job displacement fears. AI has moved from theory to practice, becoming a valuable tool for automating workflows, enhancing creativity, and supporting decision-making. Yet, the journey toward full integration remains uneven, limited by differences in readiness, training, and strategic alignment. The results show that while awareness is nearly universal, confidence in execution is still developing. Many professionals rely on self-learning and experimentation, while structured frameworks for training, governance, and ethical application are still emerging. For AI to deliver its full value, communications leaders must move beyond technical adoption toward strategic integration — embedding AI into planning, measurement, and stakeholder engagement. However, AI adoption remains uneven. While over half the respondents are “proficient” in AI tools, integration varies based on organisational readiness, resources, and leadership. The survey highlights that adopting new technologies (60%), measuring communication success (42%), and managing misinformation (41%) are top concerns. As AI increasingly shapes how audiences consume information, communicators must ensure that reliable and structured content is accessible to these systems. Traditional metrics must evolve to capture influence and visibility in an AI-driven information environment.Moreover, transparency, data privacy, and human oversight are crucial as AI integrates into communications. Ethics and human oversight will define the next phase of AI adoption. Communicators agree that technology must operate within boundaries of transparency, accountability, and trust. AI can enhance output, but only human judgment can preserve credibility. How PR Professionals View AI While headlines often emphasise AI’s potential to replace humans, the survey’s findings show that PR professionals in the region largely embrace AI as a complement, and do not view it as a competitor. Optimism is particularly strong in markets like Indonesia and Vietnam, where respondents are highly likely to see AI as a driver of productivity and innovation. Conversely, professionals in Japan and South Korea exhibit more caution. While still positive overall, these mature markets show higher neutral sentiment, indicating a focus on governance, risk, and long-term stability over rapid experimentation. Across Asia, AI tools are mainly used for: Content development and editing – refining writing.Trend and sentiment analysis – tracking public conversations.Performance measurement – evaluating campaigns.PR Role TransformationMarketing Communications teams lead in active experimentation, using AI for campaign ideation, content personalisation, and audience insights. Corporate Communications departments take a more strategic approach — applying AI for sentiment tracking, message consistency, and stakeholder engagement. In Thailand, marketing teams use AI to refine social media content and measure engagement, helping them adjust messaging to changing audience behaviours. In Taiwan, corporate communicators integrate AI into reputation monitoring and stakeholder mapping to support faster and more informed decisions. Meanwhile, in the Philippines, PR teams are beginning to leverage AI-driven analytics to guide outreach strategies and detect emerging media trends, though many still call for clearer frameworks to evaluate its impact. Key Challenges - Barriers to AdoptionWhen asked about the biggest challenges they anticipate in the next two years, a clear majority of respondents (60%) cited adopting AI and new technology as their top concern. The second and third most common concerns are deeply interconnected. As more audiences consume information filtered through AI-powered platforms, from search engines to generative assistants, PR professionals must ensure that the data feeding those systems is reliable, structured, and current. The report emphasises that communicators must now treat search optimisation, structured content, and data transparency as part of their storytelling responsibilities. Ethics and Accountability in AI UseAs AI becomes an integral part of communications work, ethical and accountability considerations are emerging as top priorities. The survey findings show that most professionals agree on three key ethical priorities: Transparency: AI-assisted content and insights must be clearly disclosed, traceable, and verified to maintain credibility and public trust.Human Oversight: Practitioners remain accountable for reviewing, interpreting, and approving AI-generated materials to ensure accuracy and context.Data Protection: Safeguarding sensitive organisational and audience information is essential as AI tools become more deeply integrated into communications systems.Ultimately, the future of communications in Asia will depend not on how quickly AI is adopted, but on how responsibly it is applied. The communicators who combine technological fluency with ethical clarity and strategic vision will lead the profession forward — proving that in an age of automation, human expertise remains the foundation of trust. 

The International Communications Consultancy Organization (ICCO) has named Kathy Bloomgarden, CEO of Ruder Finn, a 2025 Hall of Fame inductee. The ICCO Hall of Fame honors PR professionals who have made exceptional progress in leading the internationalization of the industry.As a global visionary, Bloomgarden has spearheaded the growth of Ruder Finn’s presence in markets across the world. Since expanding the agency to India in 2011, she has forged strategic client partnerships and built tech-forward teams across the country, expanding Ruder Finn’s presence in the region to 5 offices and 130 staff members. Her early leadership in AI adoption, including establishing one of the first agency AI incubators, rf.TechLab, underscores Bloomgarden’s forward-thinking and longstanding commitment to integrating emerging technologies that power Ruder Finn’s growth strategies and deliver measurable impact for clients. Her vision has positioned Ruder Finn to lead in a new era of communications, combining local insights with global resources, and AI with human ingenuity to create meaningful impact across offices in the US, Asia, the UK and the Middle East.“I’m deeply honored to be inducted into the ICCO Hall of Fame,” said Bloomgarden. “At Ruder Finn, we’re constantly implementing new tools and solutions that define the standard of communications in the AI era, harnessing the power of innovation in a rapidly changing world. Thank you for this recognition, and congratulations to my fellow inductees this year.”Bloomgarden was officially inducted into the ICCO Hall of Fame on November 12, 2025, at the organization’s Global Summit.

Blue Dart Express Limited, South Asia's premier express air and integrated transportation & distribution company, has been conferred the prestigious Golden Peacock Award for Excellence in Corporate Governance 2025 by the Institute of Directors (IOD), India. The award was presented at IOD India’s 2025 Annual London Global Convention on Corporate Governance & Sustainability – Global Business Meet. The recognition underlines Blue Dart’s efforts to strengthen its corporate governance framework and embed the principles of transparency, accountability and ethical conduct across the organisation. A robust legal and compliance architecture, led by Tushar Gunderia, Head – Legal & Compliance and Company Secretary, has been instrumental in aligning the company’s practices with an evolving regulatory environment while protecting the interests of stakeholders. The award was presented in the presence of eminent dignitaries including ?N. Chandrababu Naidu, Hon’ble Chief Minister of Andhra Pradesh, India; Sir Chris Bryant, MP, Hon’ble Minister of State at the Department for Business and Trade, Government of the United Kingdom; His Excellency Vikram Doraiswami, IFS, Indian High Commissioner to the United Kingdom; Mr. Chanchal Kumar, IAS, Secretary, Ministry of Development of North Eastern Region, Government of India; and Baroness Verma, Global Chair, Advisory Council, Institute of Directors (IOD), India, Member of the House of Lords and former Minister for International Development and Energy & Climate Change, Government of the United Kingdom. Commenting on the recognition, Balfour Manuel, Managing Director, Blue Dart, said “Good governance sits at the core of our licence to operate and grow. The Golden Peacock Award for Excellence in Corporate Governance is a valued acknowledgment of our commitment to strong governance, compliance and legal standards that support our business and build long-term trust with customers, investors, regulators and partners.”This accolade further reinforces Blue Dart’s position as a trusted leader in the logistics sector, combining operational excellence and innovation with a strong foundation of ethical and legal practices.

PR firm Bacchus has opened a new office in Riyadh, marking its seventh global location alongside London, New York, Miami, Los Angeles, Dubai and Doha. Registered as Bee Arabia LLC, the expansion strengthens the agency’s regional presence and formalises its operations in Saudi Arabia.The Riyadh office will offer Bacchus’ full range of integrated services, including consumer, corporate and crisis communications, strategic advisory, reputation management, digital and social media, and event production.Tarek ElMoukachar has been appointed Senior Partner and Co Founder of Bacchus KSA, taking charge of the agency’s operations in the Kingdom. He will work closely with the UAE leadership team and receive global support from the agency’s senior executives.His mandate includes driving the agency’s growth strategy in Saudi Arabia and tapping into the rising opportunities fueled by expanding tourism and sustained economic development across the GCC.Bacchus aims to scale its presence across key sectors such as real estate, hospitality and technology. The team in Riyadh comprises local specialists and international communications professionals, positioning the agency for further expansion.The firm is already supporting clients aligned with Saudi Arabia’s Vision 2030, including Boutique Group, Rosewood Jeddah, Leylaty Group and Jayasom Wellness Resort AMAALA.

Adgcraft, one of India’s most trusted PR agencies, has joined hands with Manav Rachna International Institute of Research and Studies as the PR partner for MediaVerse 2025, the flagship communication event hosted by the Department of Journalism and Mass Communication, Manav Rachna International Institute of Research and Studies (MRIIRS) as their PR Partner. The collaboration is designed to enhance students’ understanding of real-world public relations practices, offering them first-hand exposure to how strategic communication and media relations function within the industry.With the theme “Clicks, Content, and Credibility: Strategic Communication in a Hyperlinked World,” the event brings together young communicators, PR strategists, and media aspirants from across the country to explore the evolving dimensions of trust and authenticity in modern communication. The event features a mix of intellectually engaging and creatively charged competitions such as PR Shark Tank, Crisis Clicks: The Real-Time PR Challenge, Behind the Buzz: The PR Storyroom, Canvas of Credibility, and Slogan Shastra, designed to test strategic thinking, creativity, and ethical decision-making in real-time PR scenarios.Speaking on the association, Abhinay Kumar Singh, Founder and Managing Director, Adgcraft, said, “We are delighted to collaborate with Manav Rachna International Institute of Research and Studies for MediaVerse 2025, a platform that celebrates the future of communication. At Adgcraft, we believe in nurturing young talent and promoting the power of authentic storytelling that drives credibility and change. This partnership reflects our commitment to empowering voices that will define tomorrow’s PR and media landscape.”As a fast-growing national agency, Adgcraft has consistently shown purpose-led storytelling, helping over 200 brands build trust, authenticity, and thought leadership. The agency has offices in Noida, Lucknow, Mumbai, Gujarat, and Bengaluru, catering to clients across sectors including education, technology, lifestyle, Real estate, and Health.

The Loop has entered into a strategic partnership with JV Public Relations to manage global media and marketing communications for Marine & Lawn Hotels & Resorts, a luxury hotel group renowned for its proximity to some of the world’s most iconic golf courses.The collaboration will combine The Loop’s expertise in golf communications with JVPR’s strength in luxury travel and hospitality to amplify the Marine & Lawn brand across global markets. The agencies will jointly oversee public relations, media engagement, and brand storytelling for the hotel group’s collection, which includes properties such as Rusacks St Andrews overlooking the Old Course, Marine Troon near Royal Troon Golf Club, Portrush Adelphi close to Royal Portrush, Dornoch Station in the Highlands, and Slieve Donard in Northern Ireland.The Loop will focus on leveraging its golf media network to position Marine & Lawn as a premier destination for golfers worldwide, while JVPR will lead efforts in luxury travel promotion, brand visibility, and integrated communications.This partnership aims to elevate Marine & Lawn’s reputation as a leading name in premium golf hospitality, uniting heritage, location, and experience to attract travelers seeking world-class destinations across Great Britain and Northern Ireland.

Media Mantra Consulting, the global public relations and integrated communications arm of the Media Mantra Group, has announced a major expansion of its Dubai operations as part of its broader growth strategy in the Middle East. The enhanced presence will include a wider range of communication and reputation management services aimed at helping brands achieve stronger visibility and deeper audience engagement across the region.The move reflects the agency’s growing influence and commitment to the MENA market, with plans already underway to establish a new office in Saudi Arabia. This strategic expansion underlines Media Mantra Consulting’s focus on supporting regional and international brands as they navigate one of the world’s most dynamic business landscapes.Over the years, Media Mantra Consulting has earned a reputation as a trusted partner for companies across sectors including technology, real estate, lifestyle, and finance. Its integrated, full-service model combines media relations, digital and social strategy, crisis management, and content marketing, offering clients a unified approach to enhance credibility, visibility, and business outcomes.Through data-driven storytelling and insight-led strategies, the agency has consistently delivered campaigns that move beyond awareness to drive tangible impact—from elevating corporate reputation to deepening stakeholder trust. With its growing footprint and innovative communications approach, Media Mantra Consulting is fast emerging as one of the most dynamic independent PR firms in the MENA region.

Cumulus, an integrated communications consultancy headquartered in Gurugram, India, has been declared the “Best Regional PR Agency of the Year in Asia” at the prestigious London International Awards (LIA) 2025India-based Cumulus PR Communication has won a slew of awards consistently over the years for its impactful PR campaigns, beginning with Cannes Lions Gold in 2019. Over the years, campaigns it has worked on have gone on to win in multiple categories at Cannes and beyond – from LIA to CLIO to Spikes Asia and SABRE, among many others. This year, it has been declared Best regional PR Agency in Asia for its powerful and purpose-driven campaign ‘The Undekha Eye Test’ – an impactful campaign, driven by authenticity and rooted in culture in association with the Eyebetes Foundation and Godrej Creative Labs.Leveraging the world’s largest spiritual gathering, the Maha Kumbh mela, the initiative raised mass awareness about Diabetic Retinopathy, one of India’s leading causes of blindness. With over 150 million Indians at risk of vision loss due to diabetes, the initiative turned one of the country’s most sacred spaces into an unexpected yet powerful platform for sight-saving awareness. At the heart of the idea were the revered Naga Sadhus, who transformed into ambassadors of eye health. In a striking creative twist, these ascetics had eye test charts inscribed on their backs, turning every devotee’s gaze into a chance to save sight. Onlookers were then encouraged to undergo a free on-site eye check-up, blending faith, creativity, and purpose into an unforgettable act of public communication.Speaking on the achievement, Sumita Kaul, Founder Partner, Cumulus, said, “Cumulus is thrilled to be recognised as Best Regional PR Agency for Asia 2025 at the London International Awards. This recognition reaffirms our belief that purpose-driven communication has the power to create real, lasting change. The Undekha Eye Test was more than a campaign; it was a call to see what’s often unseen. We are immensely proud to have partnered with visionary collaborators to turn awareness into action on such a powerful scale”.Reena Sharma, CEO, Cumulus, added, “Being named ‘Best Regional PR Agency of the Year – Asia’ by the London International Awards is both an honour and a motivation. It celebrates our team’s relentless creativity, cultural insight, and commitment to impact. This win inspires us to keep crafting and supporting ideas that move people and move society forward.”The London International Awards (LIA), established in 1986, continues to honour the world’s most groundbreaking creative work in advertising, design, digital media, production, and craft. Known for its rigorous, onsite judging by internationally renowned creatives, LIA stands at the forefront of empowering creative expression worldwide, offering brands, agencies, and independent creators a platform to benchmark excellence and push the boundaries of communication.

In a strategic move to strengthen its national presence and redefine authenticity in wellness, Amrutam, a distinguished Ayurvedic brand known for its classical, Ministry of AYUSH-certified formulations and a dedicated women-first mission, has partnered with The Other Circle (TOC) a leading strategic communications agency.Under this collaboration, TOC will lead Amrutam’s pan-India public relations and reputation management mandate, driving visibility, trust, and relevance across diverse audiences. The partnership will focus on positioning Amrutam as the benchmark for ethical, evidence-based Ayurveda, a space where efficacy, transparency, and culture converge.Rooted in its philosophy “Health is Beauty,” Amrutam champions internal wellness over superficial fixes a sentiment that deeply resonates with post-pandemic consumer values. Unlike brands that simplify or commercialize Ayurvedic traditions, Amrutam stays true to classical processes and texts, ensuring every product delivers time-tested results backed by authenticity.As a passionate women-first brand, Amrutam offers deep, specialized support across a woman’s entire physiological journey from her first period to menopause. This holistic approach goes beyond products, extending into community-led initiatives such as blogs, podcasts, and doctor consultations that educate and empower women at every life stage.Stuti Ashok Gupta, Co-Founder of Amrutam, shared: “Central to Amrutam’s model is our women-first approach, supporting holistic health across every stage of life. Beyond our formulations, we’ve built a trusted ecosystem rooted in education, consultation, and community. Guided by our belief that Health is Beauty, we continue to honour classical Ayurvedic wisdom while making it relevant and effortless for modern lifestyles.”Aakanksha Gupta, Founder & CEO of The Other Circle, “Amrutam isn’t just a D2C success story it’s a brand that makes wellness feel honest again. The $4.5 trillion global wellness industry may be booming, but it’s also battling a trust deficit. As an Amrutam consumer myself, I’ve experienced how their products go beyond beauty or quick fixes. They heal, they restore, they stay true to what Ayurveda really stands for. At TOC, we’re excited to bring our strategic rigour and storytelling to this journey to help make Amrutam the gold standard for authentic, high-efficacy Ayurveda, and to position Ayurveda not just as our heritage, but as the future of global wellness built on proof, purpose, and provenance.”Alita D’souza, Group Head – Consumer & Lifestyle at The Other Circle, added: “What sets Amrutam apart is its fidelity to source. Every formulation is derived directly from ancient, time-tested Ayurvedic texts guaranteeing efficacy and integrity. This authenticity is matched by their ethical practices: PETA-certified, cruelty-free, and vegan. When coupled with a women-first mission that addresses complex, underserved health narratives, Amrutam isn’t just creating products, it's creating trust.”The partnership will launch a comprehensive communications campaign aimed at educating consumers on classical Ayurveda’s relevance in contemporary life and solidifying Amrutam’s position as a trusted leader in authentic, women-centric wellness. Together, Amrutam and TOC seek to elevate Ayurveda into a global conversation, building a culture of health that values ethics, efficacy, and enduring care.

Sally Beauty, the consumer retail arm of Sally Beauty Holdings, Inc. (NYSE: SBH), has named Creative Media Marketing (CMM PR) as its new public relations agency of record. The announcement, made Monday, follows a period of notable growth for the company, whose stock has climbed more than 83% over the past six months, according to InvestingPro data.CMM PR will oversee Sally Beauty’s communications strategy, including media relations, events, partnerships, and PR-led campaign development. The move aligns with the company’s ongoing “Sally Ignited” brand refresh initiative, which aims to modernize its image and strengthen consumer engagement.“As Sally Beauty enters this next stage, we’re excited to partner with Creative Media Marketing to bring our brand story to life in new and meaningful ways,” said Chris Kobus, Chief Marketing Officer at Sally Beauty.Carolanne Coviello, Executive Vice President at CMM PR, added, “Sally Beauty is an iconic retail brand serving the beauty industry. With a rich legacy and a forward-thinking, disruptive strategy, we are honored and excited to make an impact as their PR agency in 2026.”Sally Beauty Holdings operates as a specialty retailer offering professional-quality hair color, hair care, and nail products. Its stores carry up to 7,000 items across proprietary and professional brands. With a market capitalization of $1.43 billion and a P/E ratio of 7.77, InvestingPro’s analysis suggests the company’s stock remains undervalued relative to its fair value.The retailer has outlined plans to enhance customer engagement, broaden its product mix, and drive innovation in the coming year. Sally Beauty is also set to release its next earnings report on November 6. The company maintains a healthy financial position, with liquid assets exceeding short-term liabilities and a net income of $194 million over the past twelve months.In its most recent quarterly results, Sally Beauty exceeded expectations, reporting third-quarter earnings per share of $0.51 compared to the projected $0.43. Revenue reached $933 million, ahead of forecasts of $928.78 million. The results sparked a 14.84% jump in pre-market trading, signaling strong investor confidence.Following the report, Canaccord Genuity raised its price target for Sally Beauty to $19 from $15 and reiterated a Buy rating, citing positive discussions with company management. TD Cowen also lifted its target to $16 from $13, highlighting progress in the company’s modernization initiatives, including 20% marketplace growth and the expansion of its Happy Beauty brand.Earlier, Canaccord Genuity had raised its target to $15 after the Q3 report, noting that sales fell 1.0%—a smaller decline than expected—while comparable sales dipped 0.4%, outperforming both internal guidance and analyst estimates.

Mosaic Media and MSI Communications have announced plans to form a strategic partnership — described as the largest of its kind in Alaska — bringing together two well-established agencies with complementary expertise to deliver stronger, more integrated marketing solutions.Mary Ann Pruitt, Founder and CEO of Mosaic Media, said, “We’ve spent years honing our digital media skills on the national stage. Now, teaming up with Alaska’s renowned creative agency, MSI, we can bring our expertise home to Alaska to address the rapidly evolving needs of the marketplace.”Mosaic Media is known for its work in media strategy, programmatic advertising, and data-driven marketing, while MSI Communications has spent more than three decades building a reputation as a full-service creative, advertising, and PR agency serving many of Alaska’s top brands.The partnership, expected to be finalized later this year, will give local businesses access to national-level media capabilities combined with strong local insight. The collaboration reflects the changing media landscape, where digital growth demands creative strategies that cut through clutter and deliver measurable results.Laurie Fagnani, Founder and CEO of MSI Communications, said, “It’s a perfect match of skills and culture. This ensures the agency, which is built on long-term relationships with the state’s leading industries, is poised for even greater success.”Adding to that, Kris Miller, President of MSI Communications, noted, “For our team, it’s a tremendous opportunity. They’ll work cohesively with a team of talented digital media specialists, giving us more depth and breadth in house, closer to the client, while better serving the Alaska communities that we care so deeply about.”

8x8 has appointed SourceCode Communications as its new PR Agency of Record, marking a focused push to boost the company’s brand visibility and presence in key markets. The announcement was made in October 2025.Headquartered in New York, SourceCode Communications has built a reputation for strong storytelling, media relations, and data-backed campaigns. Founded in 2017, the agency takes a human-centered approach to technology communications. Its SourceCode StoryHub™ framework helps companies shape messages that connect with audiences in a real and memorable way. The agency also champions diversity through initiatives that support women and minority-owned businesses.As part of the new partnership, SourceCode will drive strategic communications efforts for 8x8. The goal is to strengthen the company’s leadership voice and sharpen its positioning in the highly competitive cloud communications and contact center space. SourceCode’s experience working with technology brands, along with its focus on measurable outcomes, is expected to help 8x8 engage more effectively with customers, partners, and the wider industry.

GOOD PR Sri Lanka is celebrating a major milestone. The agency has completed six years in business and is now expanding its operations to the United Arab Emirates.Since launching, GOOD PR has worked across a wide range of industries and delivered more than 1,000 PR campaigns. Its team has also handled over 100 events, including product launches, corporate celebrations, and training programs. The agency’s portfolio spans both public and private sector organisations in fields such as education, finance, insurance, ICT, shipping, and exports.Founder and CEO Nevindee Amarasinghe said the company’s growth is built on three core strengths: personalised service, a deep understanding of Sri Lankan markets, and the ability to think globally while acting locally. She added that the same approach will guide the team as they enter the UAE market, focusing on strong work, strong relationships, and meaningful community impact.GOOD PR was established during a challenging time in Sri Lanka, yet the agency has continued to grow its presence and capabilities. In 2022, it launched RSVP & Co, the country’s first pre-event agency, supporting clients with detailed planning for events of all types.The company also operates GOOD Media, which handles advertising, media buying, media production, and digital strategy, helping deliver complete communication and event solutions. GOOD PR has additionally built a strategic partnership with a leading Indian agency, serving as their exclusive PR partner in Sri Lanka.Beyond her leadership at GOOD PR, Amarasinghe contributes to the wider industry as a Founding Member of the Public Relations Association of Sri Lanka (PRASL), which aims to elevate skills and standards in PR and events nationwide.

Lisa Wilkinson, previously Director of Publicity at Sony Music Australia, has unveiled her latest move in the entertainment industry. She has launched her own public relations agency called The Locker Room.Positioned as a publicity and entertainment hub, The Locker Room will focus on tailored campaigns for clients across music and sport. Wilkinson said the agency is driven by authenticity, creativity, and respect for the people whose stories it helps tell.Wilkinson has worked in entertainment publicity and talent strategy for more than 15 years. Her career spans major labels including Universal Music Australia, Warner Music Australia, and most recently Sony Music Australia, where she led the publicity division. She also spent time in London working in artist management alongside British manager Craig Logan.Across both Australian and international markets, Wilkinson has played key roles in major campaigns for artists such as Luke Combs, Kane Brown, Troy Cassar-Daley, Illy, Dua Lipa, and COTERIE.Reflecting on the launch, Wilkinson said she wanted to build a space that supports both artists and athletes in every aspect of their careers.Troy Cassar-Daley praised her as one of the strongest promotional talents he has encountered, highlighting her imagination, attention to detail, and character. Radio and TV presenter Ash London echoed that sentiment, calling Wilkinson a rare mix of kindness and “kickass,” and describing her as one of the best in the business.

Ribbon Communications Inc., a global provider of real-time communications technology and IP optical networking solutions, announced its financial results for the third quarter of 2025. The company reported year-to-date revenue growth of 6%, driven by robust demand in its IP Optical Networks segment and strategic gains in key markets.For the quarter ended September 30, 2025, Ribbon’s revenue reached $215 million, compared to $210 million during the same period in 2024. GAAP operating income came in at $3 million, improving from a $1 million loss a year earlier. Non-GAAP adjusted EBITDA totaled $29 million, slightly down from $30 million in the prior year. GAAP gross margin stood at 50.1%, while non-GAAP gross margin was 52.6%.The IP Optical Networks segment recorded an 11% year-over-year increase in sales, with particularly strong performance across EMEA and India. Year-to-date, Cloud & Edge sales rose over 8%, bolstered by steady growth among global service providers. Despite a temporary slowdown caused by the recent U.S. federal government shutdown, related modernization projects continued progressing as planned.President and CEO Bruce McClelland highlighted that the company’s momentum remains strong, citing the growing number of customers embarking on network transformation programs. He also underscored the importance of the company’s innovation pipeline, which includes the launch of the Acumen AIOps platform. This platform is designed to help service providers and enterprises manage operational complexity and accelerate the transition toward autonomous networks. McClelland added that Ribbon’s Cloud & Edge portfolio is becoming increasingly vital for customers developing voice-enabled agentic AI offerings.Chief Financial Officer John Townsend stated that Ribbon’s third-quarter financial performance was within guidance expectations, supported by solid growth and improved profitability in the IP Optical Networks division. He noted that operating expenses fell year over year despite foreign exchange pressures of around $3 million. Cash flow from operations reached $26 million, and the company ended the quarter with $77 million in cash, a $14 million increase from the previous quarter. The net debt leverage ratio was 2.2 times at quarter-end.For the fourth quarter of 2025, Ribbon Communications expects revenue between $230 million and $250 million, non-GAAP gross margins between 55% and 56%, and adjusted EBITDA ranging from $42 million to $48 million. The company reaffirmed confidence in its strategy and continued business momentum across network modernization and AI-driven communications solutions.Ribbon Communications serves global service providers, enterprises, and critical infrastructure sectors by helping them modernize and secure their networks. The company’s end-to-end solutions span core to edge, integrating cloud-native capabilities, advanced security, analytics, and IP optical networking for 5G and broadband applications. The company remains committed to environmental, social, and governance (ESG) goals and publishes an annual sustainability report for its stakeholders.

Sabina Covo Communications, a pioneering pan-regional public relations agency based in South Florida, has formally merged with Kreps PR & Marketing. Sabina Covo, the founder and principal of Sabina Covo Communications, will take on the role of President of Kreps International as part of this integration.With more than 20 years of experience in global communications across Latin America, the U.S., and select European markets, Covo brings valuable expertise that complements Kreps PR’s broad suite of client services, including Kreps Social, Kreps Digital, and now Kreps International. An accomplished broadcast journalist and former City of Miami Commissioner, she leads her team in shaping international narratives through strategic, cross-border media and public affairs efforts, particularly in sectors such as real estate, hospitality, luxury lifestyle, corporate PR, and public affairs.This partnership combines Covo’s deep experience in media, politics, and strategic communications with Kreps PR’s award-winning strengths in brand storytelling, integrated marketing, and crisis management. Miami serves as a hub of increasing international business activity, connecting with Mexico, Central and South America, Europe, and Asia. In 2025 alone, 19 corporations relocated their headquarters to South Florida, reflecting the region’s growing global significance and the rising demand for integrated communications services.Israel Kreps, CEO of Kreps PR, stated, “We are all thrilled to have Sabina (Covo) and her team as a formal part of our organization. She has been our go-to person for all things Latin America, Mexico and select European markets. The ability to offer our clients a one-stop-shop of diverse and crucial services is a benefit to both of our organizations.”Sabina Covo added, “We view this next phase as seamless because our team is already working continuously with the Kreps PR team. We know each other well and have been collaborating for years. We look forward to maximizing our opportunities under one organization. My time as a City of Miami Commissioner, coupled with so many years as a journalist, gives me a unique perspective and approach.”This expanded alliance is positioned to leverage combined strengths, offering clients comprehensive and culturally nuanced communication strategies with a global reach.

Dubai Watch Week , one of the UAE’s most anticipated biennial events celebrating the luxury watch industry, has appointed Ruder Finn Atteline as its communications consultancy for the upcoming milestone 2025 edition. The integrated agency’s latest win illustrates continued growth in one of its fastest-growing verticals of luxury.Taking place from the 19th to the 23rd of November, Ruder Finn Atteline will help augment the marque event’s reputation as a leader in horology, design, and innovation by deploying an integrated strategy and managing key relationships with media, brands, and collectors. With Dubai serving as a global cultural hub, Ruder Finn Atteline are well-positioned to highlight DWW’s creative confluence and undercurrents of the luxury watch industry in what is set to be an event to remember.Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, commented: “Having the opportunity to amplify Dubai Watch Week’s 10th anniversary feels incredibly special, not just for what it represents in the world of watchmaking, but for the way it brings people together. As an agency that has always believed in meaningful collaboration resulting in the best work, joining hands with DWW and telling their story to the world is something we’re excited to be part of; for its community of collectors, brands, and curious minds who are as passionate about the art of watchmaking.”The 2025 edition of Dubai Watch Week promises to be a landmark celebration, offering exceptional experiences, collaborations, and insights that make it a must-attend event for collectors, brands, and watch enthusiasts alike.

The communications function has undergone a seismic shift. In a year dominated by global instability, artificial intelligence, and political polarisation, the world’s top communicators have emerged as strategic power brokers inside the boardroom, reveals the Ipsos Reputation Council Report 2025.The 18th edition of the annual study, which surveyed 161 senior communications leaders across 19 markets, paints a stark picture of “persistent turbulence” — a world where the traditional corporate playbook no longer works and where the Chief Communications Officer (CCO) now operates as a strategic sense-maker, geopolitical analyst, and crisis advisor. “Each morning brings the question, ‘What fresh hell is this?’ It is the CCO who must provide the answer,” said one Council Member quoted in the report.Geopolitics Replaces Marketing as the New Boardroom AgendaWhen asked about their biggest concerns, Council Members had one unanimous response — “geopolitics, geopolitics, geopolitics.”The report highlights that the once-clear boundary between business strategy and global politics has disappeared. Trade wars, tariff shifts, and ongoing global conflicts have made geopolitics the single biggest driver of corporate risk in 2025.CCOs are now expected to act as geopolitical risk monitors, interpreting international developments for boards and CEOs. Messages that work in one country can trigger backlash in another, forcing global brands to tread carefully. “How what we say in one market impacts another has never been more critical,” the report noted.From Corporate Activism to Strategic SilenceIn a polarised world, companies are increasingly choosing silence over statement. Ipsos terms this new behaviour as the rise of “Strategic Silence.”Only 21% of communications leaders prefer their organisations to speak out on divisive issues, while 32% prefer to stay quiet. Nearly half (47%) say it depends on the situation — a sign of calculated caution replacing moral posturing.Many organisations are now turning inward, continuing to support internal DEI and ESG initiatives quietly while avoiding public declarations that might invite political backlash. As one respondent said, “We’re more likely to stay quiet externally, but ensure our people know they’re supported internally.”AI: The Tool Everyone Uses but Few TrustWhile 57% of communicators say they use AI tools daily, only 43% believe they use it meaningfully, down from 58% last year — signalling growing scepticism.Only 11% of respondents feel existing ethical policies are adequate to manage AI’s risks. The report warns that communicators are walking a tightrope between AI-driven efficiency and potential reputational disasters caused by deepfakes, misinformation, and algorithmic bias. “AI is not coming to take your job. A person who knows how to use AI well is coming to take your job,” the report quotes one CCO as saying.Ipsos urges companies to move from mere adoption to strategic integration — developing internal ethical frameworks and building human oversight into every stage of AI deployment.ESG’s Pragmatic Era BeginsThe once-dominant ESG narrative is facing a credibility crisis.Nearly 80% of CCOs believe companies will become more cautious about ESG communications over the next year, and 75% agree that corporate leaders are diluting their public commitments. Yet 52% say ESG principles are now more deeply integrated into business operations than ever before.Ipsos calls this shift “the pragmatic era of ESG” — where purpose moves from press releases to boardrooms.Only 33% of respondents believe the term “ESG” itself is still effective. The rest are discarding the acronym in favour of direct conversations on climate risk, workforce equity, and supply chain resilience.CCO: The CEO’s Indispensable AllyThe report underscores a new corporate reality — the CCO now has a seat at the strategy table.A massive 91% of Council Members say they have direct access to their CEO, marking the highest level of influence ever recorded. The relationship, forged in crisis, has turned communicators into “trusted advisors and strategic powerhouses.” “Communication has become a fundamental factor in shaping the structure of organisations,” said one European Council Member.The CCO’s expanding remit now spans risk analysis, stakeholder management, ESG, internal culture, and AI ethics — transforming them into one of the most indispensable roles in the C-suite.The Bottom LineThe Ipsos report sums it up best: turbulence is no longer a passing phase — it’s the atmosphere businesses now operate in.As global crises overlap and reputational stakes rise, companies are turning to communicators not just for messaging, but for meaning. “The seatbelt sign never turns off anymore,” writes Milorad Ajder, Global Service Line Leader, Corporate Reputation, Ipsos. “The CCO is the one keeping the plane steady.”

Rayomand J. Patell, a senior creative leader with a three-decade career spanning advertising and technology announced the launch of Firestarter, a pioneering integrated brand communication and technology agency in India dedicated to serving the needs of Founders of brands - as well as for decisive CMOs/CEOs. Commenting on the launch and the thought process behind the agency’s unique model of ‘Defining brands ignites revenue’, Rayomand J. Patell, Founder Chairman and CCO of Firestarter, said, "We ignite scalable growth by defining and differentiating your brand to deliver valuable outcomes. Firestarter defines your brand by our proprietary process, crafts a unique brand identity through Design and then creates an original, integrated creative idea that’s strong enough to add synergy across every brand medium, touchpoint and technology.”Firestarter operates as a medium-agnostic agency that worships at the altar of great work. The agency’s model is built on integrating brand communications and technology at its core, backed by newsroom and real-time AI equipped production capabilities.Firestarter’s launch is simultaneously cemented by a strategic international partnership with Munich-based MONKEYWAY GmbH, the pioneers in 3D Real Time Streaming technology for over 22 top-tier international brands across the luxury, fashion, lifestyle and automobile sectors like Mercedes, Maserati, and Koenigsegg to name a few. Reflecting the commitment to this integration, Rayomand J. Patell has also been appointed as the Chief Creative Officer (CCO) for MONKEYWAY GmbH.The association immediately allows Firestarter to offer Indian clients, cutting-edge international brand technologies, starting with MONKEYWAY’s expertise in 3D Real Time Streaming. Andreas Adam, CEO of MONKEYWAY, spoke on the value of this new integration, "MONKEYWAY brings class defining 3D Real Time Streaming technology, trusted by global luxury brands to the Indian markets. Clients gain a seamless, scalable, and truly impactful brand-to-technology pipeline.”Rayo (as he is fondly known in the industry) built his foundation within the industry's most respected creative institutions. He began at Everest Dentsu Young & Rubicam, went on to SSC&B Lintas—the boutique agency renowned as the home of India’s first Cannes Gold Lion, then did a twelve-year stint at Contract, WPP. As ECD, he turned Havas Mumbai around. A key transition into Independent Indian agencies involved a strategic move as CCO into the world of technology at Idealake, the homegrown firm that created a global first - McDelivery. Eighteen months later, Idealake won ‘Agency Of The Year’ for stellar work across both communication as well as websites, apps and custom builds. Subsequently, Rayo spent two brief stints, one as CCO and Chief Integration Officer at Schbang, followed by being Group Chief Creative Officer at Laqshya Group, before the entrepreneurial bug bit.  Firestarter intends on bringing the best of the globe to India and hopes to export the best of desi talent with offices planned overseas. In addition, Rayo hopes to begin a modest training program for young Creatives to learn and work simultaneously. 

As Diwali approaches, many professionals living away from their families face burnout and the pressure of missing out on festivities. In a notable move highlighting employee well-being, a Delhi-based PR firm announced a nine-day Diwali break for all its employees, reflecting a growing emphasis on work-life balance in India.The initiative allows staff to spend extended time with their families and enjoy the festival without work-related stress. Employees expressed appreciation for the break, noting the positive impact on morale and the opportunity to reconnect with loved ones.The move has been widely recognized as a thoughtful gesture in corporate India, showcasing leadership that prioritizes employee well-being and reinforces the importance of a supportive workplace culture. Employees anticipate using the break for family gatherings, long evening conversations, and festive celebrations, marking a rare and valued opportunity to fully enjoy Diwali.

APO Group, the leading pan-African communications and news distribution consultancy, has been selected by Emirates, one of the world’s largest international airlines, as its public relations partner of record for Africa with immediate effect.Under the partnership, APO Group will support Emirates by providing strategic counsel, integrated public relations, and stakeholder engagement in South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania and Egypt. The collaboration is designed to reinforce Emirates’ visibility in the region and ensure consistent, insight-led communications that support brand and commercial objectives.By leveraging APO Group’s continent-wide network and expertise, Emirates will deepen its connection with pan-African audiences, local media, and industry partners. The appointment reflects Emirates’ continued investment in the continent and its commitment to maintaining a strong and responsive communications presence. It also aligns closely with APO Group's mission of pioneering the future of communication and being the channel for Africa’s voices.