Auditoire Luxe MENA, a leading brand experience agency specializing in luxury events and communications, has appointed Sam Zemouri as its new Executive Director.Zemouri, who has been an integral part of Auditoire Luxe for over six years, brings a wealth of expertise in luxury communications, experiential marketing, and high-profile event strategy. His appointment marks a new chapter for the agency as it continues to expand its influence in the MENA region?ÇÖs luxury sector.Sharing the news on LinkedIn, Zemouri expressed his enthusiasm for the role, stating:"I?ÇÖm thrilled to step into the role of Executive Director at Auditoire Luxe MENA! After six incredible years with the agency, I look forward to leading our next chapter of growth, innovation, and extraordinary luxury experiences."With more than a decade of experience in curating exceptional brand experiences for luxury clients, Zemouri is expected to further elevate Auditoire Luxe?ÇÖs strategic direction, strengthening its position as a key player in the luxury experiential space.Under his leadership, Auditoire Luxe MENA aims to continue crafting immersive brand narratives and unforgettable luxury experiences, aligning with the evolving expectations of high-end consumers and global luxury brands.

Global sportswear giant adidas has appointed Sarah Skaf as PR and Newsroom Manager for the Middle East & North Africa (MENA) region.Skaf brings a wealth of experience in public relations and communications to her new role at adidas. Prior to joining the company, she served as a Communications Manager at Havas Red Middle East. Her career in PR began at Weber Shandwick.In her new position, Skaf will be responsible for leading adidas' communications efforts in the MENA region. She will oversee the brand's media relations, ensuring that adidas maintains a strong and positive reputation in the market.With her expertise in the field of communications, Skaf is well-equipped to help adidas continue its growth and success in the region.

Platformance.io, one of the region?ÇÖs leading next-gen media and Adtech solutions providers, has announced the appointment of Hamza Sarawy as the new Head of Communications for the MENA region, effective July 1, 2024. Sarawy, a seasoned content professional and advocate for the communications industry, brings a wealth of experience and a deep understanding of the market. With over a decade of experience in content, communications, and thought leadership, Sarawy seamlessly blends agency expertise with entrepreneurial insights. He is also a founding partner of Brandberries, a MENA-focused publisher dedicated to brand building.Commenting on his appointment, Sarawy stated, "I?ÇÖm excited to lead the communications business of platformance.io and its sister entities. It's a real honor. As the region quickly transforms into a hyper-connected tech hotspot, media and adtech will play a crucial role as mobilizers. This is where we?ÇÖre well-placed, and I plan to build on this foundation."Waseem Afzal, Founder of platformance.io, added, "Hamza?ÇÖs appointment is a significant step in advancing our vision to incubate forward-looking entities that better align with the evolving consumer marketing landscape in the MENA region. His rich background in content and communications, coupled with his entrepreneurial spirit, perfectly aligns with our vision for growth and innovation."

Turkish PR agency Walther Kranz has launched its new office in Dubai, marking its official entry into the Middle East and North Africa (MENA) market. This strategic expansion is part of the agency?ÇÖs broader initiatives to strengthen its global footprint.The new Dubai office represents a pivotal step for Walther Kranz as it aims to bolster its presence across the MENA region. The agency?ÇÖs local team will offer a comprehensive suite of services, including public relations, media relations management, leadership communication, and crisis communication, tailored to meet the needs of clients in the United Arab Emirates, Qatar, Kuwait, and Saudi Arabia.Walther Kranz's impressive portfolio features prominent brands such as Albaraka T??rk, MNG Kargo, DHL eCommerce, Rolls Royce Istanbul, Lotus T??rkiye, Destek Patent, Globelink ?£nimar, ?stanbul Portf??y, Logo Ventures, TechOne VC, and twozero Ventures. The agency is committed to leveraging its expertise to deliver top-tier communication strategies and solutions.In addition to its standalone capabilities, Walther Kranz will collaborate with othagencies er within its group to provide a 360-degree approach, ensuring a holistic range of services for clients. This collaborative effort underscores the agency?ÇÖs dedication to offering comprehensive and innovative communication solutions in the rapidly evolving MENA market.The inauguration of the Dubai office is a testament to Walther Kranz's vision of globalization and its commitment to extending its high-quality PR services to new markets.

Turkish PR agency Walther Kranz has launched its new office in Dubai, marking its official entry into the Middle East and North Africa (MENA) market. This strategic expansion is part of the agency?ÇÖs broader initiatives to strengthen its global footprint.The new Dubai office represents a pivotal step for Walther Kranz as it aims to bolster its presence across the MENA region. The agency?ÇÖs local team will offer a comprehensive suite of services, including public relations, media relations management, leadership communication, and crisis communication, tailored to meet the needs of clients in the United Arab Emirates, Qatar, Kuwait, and Saudi Arabia.Walther Kranz's impressive portfolio features prominent brands such as Albaraka T??rk, MNG Kargo, DHL eCommerce, Rolls Royce Istanbul, Lotus T??rkiye, Destek Patent, Globelink ?£nimar, ?stanbul Portf??y, Logo Ventures, TechOne VC, and twozero Ventures. The agency is committed to leveraging its expertise to deliver top-tier communication strategies and solutions.In addition to its standalone capabilities, Walther Kranz will collaborate with other agencies within its group to provide a 360-degree approach, ensuring a holistic range of services for clients. This collaborative effort underscores the agency?ÇÖs dedication to offering comprehensive and innovative communication solutions in the rapidly evolving MENA market.The inauguration of the Dubai office is a testament to Walther Kranz's vision of globalization and its commitment to extending its high-quality PR services to new markets.