Platformance.io, one of the region’s leading next-gen media and Adtech solutions providers, has announced the appointment of Hamza Sarawy as the new Head of Communications for the MENA region, effective July 1, 2024. Sarawy, a seasoned content professional and advocate for the communications industry, brings a wealth of experience and a deep understanding of the market. With over a decade of experience in content, communications, and thought leadership, Sarawy seamlessly blends agency expertise with entrepreneurial insights. He is also a founding partner of Brandberries, a MENA-focused publisher dedicated to brand building.Commenting on his appointment, Sarawy stated, "I’m excited to lead the communications business of platformance.io and its sister entities. It's a real honor. As the region quickly transforms into a hyper-connected tech hotspot, media and adtech will play a crucial role as mobilizers. This is where we’re well-placed, and I plan to build on this foundation."Waseem Afzal, Founder of platformance.io, added, "Hamza’s appointment is a significant step in advancing our vision to incubate forward-looking entities that better align with the evolving consumer marketing landscape in the MENA region. His rich background in content and communications, coupled with his entrepreneurial spirit, perfectly aligns with our vision for growth and innovation."

Turkish PR agency Walther Kranz has launched its new office in Dubai, marking its official entry into the Middle East and North Africa (MENA) market. This strategic expansion is part of the agency’s broader initiatives to strengthen its global footprint.The new Dubai office represents a pivotal step for Walther Kranz as it aims to bolster its presence across the MENA region. The agency’s local team will offer a comprehensive suite of services, including public relations, media relations management, leadership communication, and crisis communication, tailored to meet the needs of clients in the United Arab Emirates, Qatar, Kuwait, and Saudi Arabia.Walther Kranz's impressive portfolio features prominent brands such as Albaraka Türk, MNG Kargo, DHL eCommerce, Rolls Royce Istanbul, Lotus Türkiye, Destek Patent, Globelink Ünimar, ?stanbul Portföy, Logo Ventures, TechOne VC, and twozero Ventures. The agency is committed to leveraging its expertise to deliver top-tier communication strategies and solutions.In addition to its standalone capabilities, Walther Kranz will collaborate with othagencies er within its group to provide a 360-degree approach, ensuring a holistic range of services for clients. This collaborative effort underscores the agency’s dedication to offering comprehensive and innovative communication solutions in the rapidly evolving MENA market.The inauguration of the Dubai office is a testament to Walther Kranz's vision of globalization and its commitment to extending its high-quality PR services to new markets.

Turkish PR agency Walther Kranz has launched its new office in Dubai, marking its official entry into the Middle East and North Africa (MENA) market. This strategic expansion is part of the agency’s broader initiatives to strengthen its global footprint.The new Dubai office represents a pivotal step for Walther Kranz as it aims to bolster its presence across the MENA region. The agency’s local team will offer a comprehensive suite of services, including public relations, media relations management, leadership communication, and crisis communication, tailored to meet the needs of clients in the United Arab Emirates, Qatar, Kuwait, and Saudi Arabia.Walther Kranz's impressive portfolio features prominent brands such as Albaraka Türk, MNG Kargo, DHL eCommerce, Rolls Royce Istanbul, Lotus Türkiye, Destek Patent, Globelink Ünimar, ?stanbul Portföy, Logo Ventures, TechOne VC, and twozero Ventures. The agency is committed to leveraging its expertise to deliver top-tier communication strategies and solutions.In addition to its standalone capabilities, Walther Kranz will collaborate with other agencies within its group to provide a 360-degree approach, ensuring a holistic range of services for clients. This collaborative effort underscores the agency’s dedication to offering comprehensive and innovative communication solutions in the rapidly evolving MENA market.The inauguration of the Dubai office is a testament to Walther Kranz's vision of globalization and its commitment to extending its high-quality PR services to new markets.