Varghese Thomas joins Tata Electronics as Global Head of Communications

Tata Electronics has announced the appointment of Varghese Thomas as their new Global Head of Communications. Varghese brings with him a wealth of experience from his previous role as Chief Communications Officer (CCO) at Greaves Cotton Limited. His impressive career includes significant contributions to some of the industry's leading companies.Prior to his tenure at Greaves Cotton, Varghese spent over seven years with TVS Motor. He initially joined as the Vice President & Global Head of Communication and was later promoted to Senior Vice President & Global Head of Communication. His strategic leadership played a crucial role in enhancing TVS Motor's corporate communications and global outreach.Varghese's career also includes a significant stint at BlackBerry India, where he served as the Director of Corporate Communications for India and Greater China. His expertise in corporate communication extends further back to roles at Cisco, Intel, Genesis Burson-Marsteller, and Weber Shandwick, where he honed his skills in public relations and corporate strategy.As Tata Electronics' Global Head of Communications, Varghese Thomas is expected to leverage his extensive experience to drive the company's communication strategies, enhance stakeholder engagement, and support the organization's global growth initiatives.

Weber Shandwick promotes Harsh Sinha to Director of Media Relations

Weber Shandwick has promoted Harsh Sinha to the position of Director of Media Relations. Sinha has been associated with Weber Shandwick for over 14 years, having joined the firm as a Senior Manager. He announced his promotion on LinkedIn.Prior to joining Weber Shandwick, Sinha worked as a Senior Associate in Client Servicing and Media Relations at Sampark Public Relations Pvt. Ltd. for over two years.

Weber Shandwick appoints Farah Zuber as APAC Head of Communications

Weber Shandwick, a leading global communications agency, has appointed Farah Nurili Zuber as Vice President, Head of Communications for Asia-Pacific (APAC). In this newly created role, Zuber will oversee the firm's integrated communications efforts across the region, focusing on a broad range of stakeholders.Zuber brings over 14 years of experience in marketing and communications, having worked with renowned agencies such as Ogilvy Public Relations, ARC Worldwide, Edelman, SPAG FINN Partners, and Redhill. She boasts a specialization in corporate communications and reputation management within the technology, finance, and governance sectors. “Farah’s extensive regional experience in reputation management and her deep understanding of the business landscape are instrumental in driving our next growth phase. Her appointment demonstrates our commitment to delivering greater value to our employees, clients, and partners in the region. We are thrilled to have her with us,” said Tyler Kim, APAC CEO at Weber Shandwick. Farah said: “It is exciting and an honour to be part of Weber Shandwick, an agency renowned for delivering value-driven, earned-first work for decades. Additionally, the agency’s culture, which deeply embraces diversity and well-being, is truly refreshing. I strongly believe these two elements - the commitment to the work and to people - are what makes a brand successful and meaningful. I look forward to contributing to the agency’s growth moving forward.” Weber Shandwick is part of the Interpublic Group.

WE Communications appoints Nichole Provatas as EVP

WE Communications (WE) has announced the appointment of Nichole Provatas as executive vice president and international head of integrated marketing. This new role expands upon her previous position as executive vice president, APAC head of integrated marketing. Prior to that, she served as the global head of digital, creative, and strategy.In her new role, Provatas will lead WE's borderless experience team (BET), a globally decentralized group that offers client counsel, creative execution, strategic insights, and data capabilities to clients worldwide.Before joining WE, Provatas was at Adobe, where she held roles as head of brand communications and advocacy, APAC, and head of social media, APAC. She also worked as an account director and senior account supervisor at Edelman in Sydney and New York, respectively.Additionally, WE Communications has appointed Brian Keenan as executive vice president and international head of insights and analytics. Keenan will be responsible for enhancing WE's insight, analytics, and strategy capabilities for clients and driving growth across key markets and sectors.Keenan previously held the role of executive vice president, APAC strategy, and head of strategy at WE. His prior experience includes serving as senior vice president of planning and head of business intelligence at Weber Shandwick Australia, as well as senior insights, strategy and creativity planner and global creative initiatives manager at Ketchum in London. According to his LinkedIn profile, Keenan began his career as a guest lecturer at New York University, where he taught global marketing, creativity, brainstorming, and emerging technologies.Both Provatas and Keenan report to Kass Sells, CEO, International, WE.Alongside these leadership changes, WE has appointed Charmaine Lin and Michelle Lim as director and associate director of sectors in Singapore, respectively. Reporting to Troy Lee, head of sectors at WE, Lin and Lim will enhance the agency’s capabilities in tourism, travel and hospitality, technology, B2B, and crisis communications.

Weber Shandwick launches Elections Matter: India Report

Weber Shandwick India, today launched the “Elections Matter: India Report”. The survey led by the Corporate Advisory and Public Affairs practice, examined election sentiments around news consumption habits, trust in different information sources and voting behaviours and motivations among Gen Z (18-24 years) and Millennial (25-44) consumers in India. Key findingsMedia consumption behaviour w.r.t. current events, news & politicsGenerational differences in news consumption: Stark contrast exists in news engagement between Millennials and Gen Zs. Over 55% of Millennials followed news daily, compared to about 36% of Gen Z with males significantly more inclined to current events, news & politics. While TV is among the top 3 news sources, there was a significantly lower preference among Gen Zs (44%) compared to Millennials (60%).Reaffirmation of digital consumption surge: YouTube is the leading platform for consumption of current events, news and politics, in keeping with the digital media uptake. It was the dominant information source across all demographics, particularly driven by Delhi, while TV channels were on top in Chennai and Bangalore. It was followed closely by Instagram, TV, and WhatsApp.Most watched is necessarily not the most trusted: Google search, print media, and digital news media had a higher trust quotient compared to most social media platforms.Traditional media resonating stronger for Millennials: Print media continued to have higher acceptance among Millennials. 45% Millennials consumed print media for news and politics compared to only 31% Gen Zs. This preference pattern was evident even in the consumption pattern for television. South India especially Chennai and Bangalore had a stronger leaning to television than the rest of India. Also, 42% males favoured print versus 33% of women. Print media was also high on trust compared to most social media platforms.Concerns about misinformation: After fake news websites, social media influencers topped the list for spreading misinformation. Males in particular were especially distrustful of them.Sentiments towards elections & votingMotivated Millennials and less enthusiastic Gen Zs: Millennials were significantly motivated by elections and voting due to a strong sense of civic duty and the desire for educational reform. Chennai and Hyderabad had a higher sentiment comparatively towards elections. In contrast, Gen Z showed less enthusiasm, hinting at a potential apathy in political engagement. Priority issues for elections and new government expectations: Civic and social factors such as infrastructure development, outweighed economic concerns and party manifesto promises as primary voting motivations across gender and generational cohorts. The state of the economy and education were the most pressing issues both for the current elections and future government focus, reflecting widespread concerns about socio-economic and educational development. This shift suggested a future-oriented approach to polling, with voters seeking macro-level changes for a better future.Regional differences in voting motivations: Voters in Delhi focused on infrastructure development, while those in southern regions, such as Chennai and Bangalore, prioritized voting for candidates who promised to bring about change and impactful leadership.Gender-specific concerns towards elections: While economy, education and public safety were perceived to be among the top priorities for the recent elections, women were particularly interested in women empowerment issues, highlighting the importance of gender-specific policy agendas. Also, over 55% would like the new government to focus on economy, education and healthcare agendas.Commenting on the consumer survey findings, Rohan Kanchan, MD – Consulting and Head of Public Affairs, Weber Shandwick India, said, “This report underscores the dynamic nature of news consumption and electoral engagement in today’s digital age. Even as broader generational trends are known, nuances within the cohorts reveal a break from the pattern. For instance, the connection of Influencers in consumer motivations vis-a-vis trust in perception, might have implications in analyzing corporate reputation and development of future strategies. Our national commonalities peppered with our regional disparities, continue to provide an interesting lens to any consumer study such as Elections Matter.” The survey was conducted by YouGov among 1,000 respondents from the top 10 cities in India, including Mumbai, Delhi-NCR, Chennai, Kolkata, Bangalore, Hyderabad, Pune, Lucknow, Jaipur, and Ahmedabad. The demographics of the survey were balanced, with a near-equal split between males (51%) and females (49%), and evenly distributed between Gen Zs and Millennials.

Cannes: Weber Shandwick takes top prize for Edible Mascot

Weber Shandwick's "First Edible Mascot" campaign for Pop-Tarts shatters barriers, becoming the first PR win in the Brand Experience & Activation Grand Prix at Cannes Lions 2024.This win marks a high point for PR at the prestigious festival, following Golin's "The Misheard Version" for Specsavers, which secured the PR Grand Prix and showcased PR agencies' creative leadership potential.The "Edible Mascot" campaign – a collaboration between Weber Shandwick, Kellanova, Florida Citrus Sports, Publicis, and others – was a massive success. It involved creating a giant, limbed Pop-Tart mascot for the Pop-Tart Bowl and treating players with edible versions after the game. The result? A viral sensation:Over 4 billion impressions$1 million in first-party data acquired15 times more brand mentions than all other non-sponsored bowl games combined.Industrywide TriumphWeber Shandwick's win wasn't the only PR highlight. Ogilvy also secured a Grand Prix for social & influencer with the "Michael CeraVe" campaign, demonstrating PR's growing influence in multi-platform campaigns.Additionally, PR agencies played a key role in securing Gold Lions for:Edelman's "Bar Experience" for HeinekenWeber Shandwick's "Translators" for U.S. Bank (part of IPG's Area 23 network's "In Transit" for NYC LGBT Historic Sites Project)Zeno's support for Rethink Toronto's "Heinz Ketchup Fraud" campaignThis year's Cannes Lions is a testament to the evolving role of PR agencies, showcasing their ability to drive creative, impactful brand experiences.

Aspectus Group expands into Middle East with Dubai office opening

Aspectus Group, a global brand, marketing and communications agency, has announced its latest expansion, opening its first office in the Middle East, appointing Astrid French to lead.Located in Dubai, UAE, the move affirms the agency’s global growth plans and long-term commitment to the region, having supported clients in the market for over a decade. The UAE office will drive activity across strategic locations in the Middle East, for local firms seeking global support and global firms pursuing local impact. Aspectus will continue its focus on specialist B2B expertise in energy, marine and industrials; technology; financial and professional services; and capital markets.Astrid French, who joined Aspectus in 2021 following tenure at Weber Shandwick and Edelman, and who has since led the Energy & Industrials Practice, is expanding her role, appointed as Head of Middle East. Astrid commented: “The opportunity in this region cannot be overstated. Attractive business conditions and an appetite for innovation and investment is fueling economic growth in a way we simply aren’t seeing in other markets.“It’s particularly evident in our core sectors, with initiatives like the $500M UAE AI & emerging tech R&D programme, consistent double-digit growth in DIFC company registrations, and new CCUS and green hydrogen projects on the horizon.“This creates opportunities for both established heritage brands and vibrant emerging start-ups. But, it also significantly raises competition on the local and global stage. Storytelling always matters – but in this context, and in sectors where messaging must be handled with care, having a voice that is heard, remembered and advocated for, for the right reasons, becomes a non-negotiable.”Astrid will be responsible for overseeing the strategic direction of Aspectus’ activity in the Middle East across brand strategy, digital and media relations, as well as retaining her current lead role on a number of flagship global clients. The news follows Aspectus’ highly successful office opening in Singapore in January 2023, which has experienced impressive growth since launch.Alastair Turner, Global CEO of Aspectus Group, continued, “As an agency, we have lived by a commitment to unparalleled service for our clients; where they need us, that’s where we go. For a long time, we have supported in this region, but it has become increasingly clear the need to pivot from executional to strategic on-the-ground leadership. It will elevate our work not only in the Middle East, but across the world as we grow our network of offices that form a nexus of global support for our clients. We couldn’t have a better person representing the agency in Astrid. She is brilliant with clients from both a strategic and tactical point of view as well as being a fearless new business operator. She is endearingly geeky about our specialist sectors and passionate about people development. We are lucky to have her driving the business forward in the region.”

Weber Shandwick bolsters UK creative team

Weber Shandwick has announced a significant expansion of its UK creative team, including promotions for existing staff and the addition of new talent.Promotions:Klein Borrill has been promoted to the newly created role of UK Head of Design. Borrill brings extensive experience from his previous role as Head of Design at That Lot, a social creative agency that joined the Weber Shandwick Collective in 2018.Jack Duffield and Chris Marsden, who joined the agency in 2022, have been promoted to Associate Creative Directors. They recently led the creation of a successful pop-up for eBay UK.Charlie Powell has been promoted to Conceptual Creative after transitioning from the consumer team to the creative team.New Hires:Carly Illston joins Weber Shandwick as an Art Director, teaming up with Copywriter Marley Muirhead. They previously worked together at multiple agencies.Leadership:The expanded creative department now reports to UK President Amy Garrett, who emphasized the team's role in empowering clients to achieve their business goals.Recent Appointment:This news follows the recent appointment of Yan Elliott as Weber Shandwick's Chief Creative Officer in London.

McDonald's 'Grimace's Birthday' wins at PR awards

McDonald's "Grimace's Birthday" campaign, created by Golin, was the star of the North American SABRE Awards, winning the top prize for Best Public Relations Campaign of 2023. This marks a historic night for Golin, becoming the first agency ever to snag three major awards: Best Agency to Work For, Large Agency of the Year, and Best in Show.The award-winning campaign addressed a significant drop in birthday celebrations at McDonald's. They brought back a beloved character, Grimace, to reignite excitement. This clever strategy resulted in a staggering 900% increase in birthday celebrations at McDonald's after five years of stagnation."This campaign was pure, fantastic consumer marketing," said Paul Holmes, head judge and founder of PRovoke Media. Awards often favor purpose-driven initiatives, but sometimes, great PR boils down to a creative idea that captures consumer imagination and fosters meaningful engagement."And the results in this case were nothing short of phenomenal," he concluded."Grimace's Birthday" triumphed over other impressive campaigns to win the coveted Platinum SABRE. These finalists included:  Dove's "Black Hair is Professional" with Ogilvy  SAG-AFTRA's "2023 Negotiations and Strike Campaign" with SAG-AFTRA  DHL Supply Chain's "Step Up for Safety" with Fahlgren Mortine  Aura Freedom's "For Her" Campaign with Veritas Communications and Forsman & Bodenfors"These finalists represent the incredible range of PR work seen this year," said Holmes. "From social justice efforts by Dove to navigating the Hollywood strike for SAG-AFTRA, to internal communications for DHL, any of these campaigns could have rightfully won the top prize."Ogilvy walked away as the biggest award winner, taking home eight trophies. MSL and Weber Shandwick followed with five awards each, while BCW snagged four. Finn Partners, Golin, and M Booth rounded out the top with three awards apiece.

Weber Shandwick UK names Yan Elliott as Chief Creative Officer

Weber Shandwick UK has named Yan Elliott as its new chief creative officer, a newly-created role. Elliott has been serving as the agency's interim creative lead since September.Prior to joining Weber Shandwick, Elliott held creative leadership positions at several prominent London advertising agencies, including Mother, Lucky Generals, The And Partnership, and most recently as executive creative director at AMVBBDO. During his career, he has developed award-winning creative campaigns for clients such as Dr Pepper, Orange, Sky, and RNIB.In his new role, Elliott will be responsible for leading Weber Shandwick's creative department and overseeing the strategy and execution of creative campaigns for the agency's clients. Some of his recent work for Weber Shandwick includes a collaboration between Budweiser and artist Sir Peter Blake, resulting in the launch of a limited-edition pop art can featured in an interactive exhibition in London, housed in the "world's first fridge frame" to keep it cool.Based in London, Elliott will oversee a team of creatives across Weber Shandwick's UK offices in London, Manchester, and Scotland. He will report to UK president Amy Garrett, who expressed her enthusiasm about the new hire. "We are thrilled to have Yan as part of our team," said Garrett. "His wealth of experience and innovative approach to creativity, which lies at the heart of our business, will elevate our brand and drive forward our strategic vision for our clients and colleagues." Elliott shared his excitement about the new opportunity, stating, "Weber Shandwick is an agency boasting a diverse range of talent, capabilities and expertise. It's a new world for me, and I have been blown away by the talented people and the smart way they go about their work. I am excited about collaborating with our talented teams to unleash the business's full potential. It's impactful creativity that can take our clients to new heights."

Weber Shandwick bolsters EMEA crisis management team with key appointments

Weber Shandwick has announced key leadership changes to strengthen its crisis, issues, and risk management offerings across the Europe, Middle East, and Africa (EMEA) region.As part of this, Barnaby Fry (pictured) has joined as Head of Crisis and Issues, EMEA. Fry brings over 20 years of experience in crisis communications, having previously served as a director at Hogarth Partnership and MHP Communications.He will focus on expanding Weber Shandwick's crisis and issues capabilities across EMEA, leveraging his expertise in crisis preparation, mitigation, and response.Rod Clayton Transitions to Head of Risk and Advisory, EMEA. Clayton, a Weber Shandwick veteran of 28 years, will take on a newly created role focused on advising senior executives and boards.He will help clients identify, manage, and communicate about operational challenges and potential reputational risks.Together, Fry and Clayton's leadership, alongside Weber Shandwick's existing team of crisis and reputation management specialists, positions the firm to address a wide range of challenges faced by clients in the region.These challenges include:Misinformation and disinformationCybersecurity threatsArtificial intelligence (AI) integrationGeopolitical issuesEmployee and labour relationsBrand safetyGovernment and regulatory affairsBusiness operationsLitigationOrganisational changeBusiness and financial communicationsThis strategic expansion underscores Weber Shandwick's commitment to providing clients with a data-driven and human-led approach to navigating complex crisis situations across the EMEA region and globally.

Tinder swipes right on The Academy for UK PR

Tinder has chosen The Academy to handle its creative earned media campaigns in the UK market, following a competitive pitch process.Founded by Mitch Kaye and Dan Glover a decade ago, The Academy boasts an impressive client list including Amazon, Disney, and Mastercard. While remaining tight-lipped about the new addition, The Academy is known for its innovative campaigns.Tinder, part of the Match Group, previously partnered with agencies like Weber Shandwick, W Communications, and Ogilvy Paris. Interestingly, Tinder intends to maintain these collaborations for project-based work.The Academy's win comes amidst a period of growth. The agency, a finalist for PRovoke Media's EMEA consumer agency of the year award, saw fee income increase by 9% last year, reaching £6.5 million.This expansion is further reflected in their recent creation of dedicated "columns" within their structure. Sophie Pettifer, who joined in 2016 during the Shine merger, will spearhead an entertainment column. Meanwhile, Sam Beecham, joining in 2017, will lead a newly formed sports column, assuming the title of Head of Sport.

Stephanie Shelton Assumes EVP Role at Current Global Healthcare Division

Stephanie Shelton has recently assumed the role of Executive Vice President of Client Experience at Current Global's healthcare practice. In this capacity, she will play a pivotal role in enhancing The Weber Shandwick Collective and bolstering IPG’s healthcare business.With her extensive background, including her recent tenure as a senior partner at FleishmanHillard, Shelton brings valuable expertise to steer communication strategies for flagship pharmaceutical clients of both Current and IPG. Additionally, she will spearhead new business ventures and initiatives across various brands.Reporting directly to Global Chief Client and Growth Officer Renee Austin from the Chicago hub, Shelton's appointment signifies a strategic move to leverage her diverse skill set in traditional healthcare, corporate health, and consumer health domains.Austin emphasized Shelton's contributions, stating, "Stephanie adds a unique blend of traditional healthcare, corporate health, and consumer health experience to our team. Her wealth of experience in reputation management, awareness elevation, brand enhancement, and behavior change through impactful campaigns and integrated media strategies is invaluable."Shelton's arrival follows a successful five-year tenure at Fleishman, where she held the positions of Senior Vice President and Senior Partner. Prior to that, she served as Managing Director at W2O Group and spent nearly twelve years at Edelman, further enriching her expertise in the field.

Rebecca Grant becomes CEO at Publicis' UK Influence Practice

Chris McCafferty, who served as group CEO of MSL London and sustainability consultancy Salterbaxter, is departing the firm. Taking his place is Rebecca Grant, former CEO of BCW London, who will now lead as chief executive of Publicis’ UK Influence practice.In her new role, Grant will helm MSL, Taylor Herring, and Salterbaxter, while also expanding her responsibilities as EMEA chief client officer for Publicis' influence practice within the French-owned holding group.McCafferty, having led for over four years, has chosen to step down to pursue fresh challenges. Reflecting on his tenure, he expressed pride in fostering inclusive growth and prioritizing people-centric decisions. He emphasized the transformative impact on both commercial and personnel fronts, noting the industry's positive reception to their approach.As CEO of Publicis Groupe UK’s influence practice, Grant will drive growth strategies for existing agencies, collaborating with agency leaders and the Publicis Groupe UK executive committee. Her role as chief client officer will concentrate on identifying novel avenues to create value for multi-market clients. Grant will report directly to Demet Ikiler, CEO of Publicis Groupe EMEA.Grant arrives with a wealth of experience, having spent 13 years at BCW, where she held positions including CEO for BCW UK and global chief brand officer. Notably, she spearheaded the merger of Cohn & Wolfe and Burson-Marsteller in the UK before assuming the role of CEO in 2018. Prior to her tenure at BCW, Grant held leadership roles at Cohn & Wolfe and Weber Shandwick, among others.Grant's team will include Jo Grierson, managing director of MSL, James Herring and Cath Taylor, co-founders of Taylor Herring, and Steve Lindsay, managing director of Salterbaxter.Commenting on Grant's appointment, Publicis Groupe EMEA CEO Demet Ikiler commended her leadership prowess and proven track record of driving innovation and growth. Ikiler expressed confidence in Grant's ability to advance the Influence practice in the UK and expand solutions across EMEA, collaborating with agency leaders in the region. Ikiler also extended best wishes to McCafferty in his future endeavors.In response, Grant expressed enthusiasm for joining Publicis Groupe UK during a period of substantial growth and innovation, particularly in AI and data intelligence. She looks forward to building on the foundation laid by the agency portfolio and ushering in a new phase of growth, recognizing the pivotal role of influence in brand and business success.

Weber Shandwick West bolsters leadership with tech and LA focus

Weber Shandwick West is making a power move to expand its regional presence, promoting two industry veterans to key leadership roles.Cheryl Cook takes the helm as Los Angeles market leader, leveraging her 30-year career, including eight years at Edelman, to drive growth in the LA market.Lee Anderson-Brooke steps up as the first-ever West Coast tech lead, drawing on his experience as senior principal at Weber's management consultancy and former Weber Shandwick executive VP to spearhead the agency's tech focus across the West Coast.These strategic hires, as President Jordan Rittenberry emphasizes, are part of Weber Shandwick West's commitment to becoming a "serious player" in the western US tech sector."We see significant opportunities," says Rittenberry, "and we're building the team to ensure we can scale and grow our business."This growth strategy also includes a focus on corporate affairs and C-suite advisory. Last year, Christian Brown was appointed as both Seattle market leader and the firm's regional corporate affairs lead, demonstrating the agency's commitment to comprehensive client service.Promoting Cook and Anderson-Brooke reflects a broader leadership shift under Jim O'Leary, who joined Weber Shandwick in 2023 as North America CEO. O'Leary's focus on strategic growth has included key hires like Rittenberry and Central region president Sheila Mulligan, both veterans from Edelman.Weber Shandwick West is clearly positioning itself as a major force in the western US market, with a strong emphasis on both regional expansion and specialized expertise in tech and corporate communications.

Weber Shandwick unveils healthcare fellowship to elevate Black talent

Weber Shandwick is stepping up its efforts to diversify its healthcare practice with the launch of a new fellowship programme specifically designed for Black undergraduate students.Called HealthFellows, the programme targets STEM-focused Black students and is developed in partnership with the Ron Brown Scholar Program, a renowned leadership development organisation.The 32-week pilot programme equips participants with vital skills in communication, marketing, digital content creation, client management, and hands-on experience through real-world client projects.Weber Shandwick boasts an ambitious goal: hiring 80% of the inaugural class upon graduation.This initiative tackles a crucial challenge in healthcare PR: the lack of diversity in communication teams, hindering effective outreach to diverse populations."Representation is critical," emphasizes Jamie Dowd, president of Weber Shandwick Health Americas. "Our staff needs to reflect the audiences we serve, and this program fosters that change."Judith Harrison, Chief DE&I Officer at Weber Shandwick, highlights the programme's strategic design: "Matching Ron Brown Scholars' STEM expertise with our science-based communication needs creates a powerful synergy."Building a Brighter Future:The inaugural class includes seven talented individuals: Asha Yearwood (Northwestern), Brianna Freeman (Vanderbilt), Brooke Solomon (Howard), Harmony Arungwa (University of Pittsburgh), Jahnea Pressley (Temple), Jonathan Goshu (Brown), and Jordan Richardson (Howard).By nurturing the next generation of Black communication professionals in healthcare, Weber Shandwick and the Ron Brown Scholar Program are paving the way for more inclusive and impactful communication in the healthcare industry.This programme builds upon a longstanding partnership between Weber Shandwick and the Ron Brown Scholar Program.By investing in diverse talent and fostering career development in healthcare communication, Weber Shandwick sets a positive example for the industry, promoting meaningful representation and effective communication within healthcare.

Weber Shandwick elevates new leaders in Dallas, Minneapolis

Weber Shandwick has elevated Alison McMillon and Laura Cederberg to pivotal leadership roles, completing its Central region executive team.With two decades of service at Weber Shandwick, McMillon takes the helm as the agency's Dallas market leader. Previously serving as an executive VP and deputy general manager in Dallas, she spearheaded global, integrated programs. McMillon boasts a versatile career, having excelled in corporate, B2B, crisis and issues, consumer, and internal communications.Simultaneously, Cederberg assumes the role of Minneapolis market leader. Having joined Weber Shandwick four years ago, she most recently held the position of senior VP on the corporate and public affairs team. Cederberg's earlier experience includes a role in politics, where she served as the spokesperson for former Minnesota Gov. Mark Dayton and Lt. Gov. Tina Smith.Both Cederberg and McMillon will report to Central region president Sheila Mulligan, who took on her role last August after a 17-year tenure with Edelman. The regional team also comprises Dave Collett in St. Louis and Katie Adams in Detroit.Sheila Mulligan expressed confidence in the new appointments, stating, "Weber Shandwick has long held a leadership position in the Central region and possesses extensive experience across dominant industries, from agriculture to industrials. Alison and Laura are the ideal leaders for this transformative moment, bringing combined experience across sectors and stakeholders, coupled with deep roots in these key markets."The move to appoint McMillon and Cederberg as market leaders is part of a broader restructuring of senior leadership initiated by Jim O’Leary. O’Leary, who assumed the role of Weber Shandwick's North America CEO after stepping down from his position as Edelman’s US COO and corporate affairs chair a year ago, has focused on refining strategy and making key hires, including seasoned professionals like Mulligan and Weber Shandwick West president Jordan Rittenberry, as well as senior advisor Ashley Etienne, a communications strategist with experience working with Presidents Barack Obama and Joe Biden, and Vice President Kamala Harris.