After eight years of impactful journey at Amazon, Minari Shah has decided to move on from the company, marking the end of her longest professional tenure. She shared her decision in a heartfelt LinkedIn post,During her tenure at Amazon, Minari held pivotal roles across regions and domains. Most recently, she served as Director of International Owned Content & Channels (APAC, EU, LATAM), overseeing strategic communication initiatives across multiple geographies. Before this, she was Director of Corporate Communications for Asia-Pacific, leading regional efforts with precision and innovation.Before Amazon, Minari Shah built an illustrious career in corporate communications, holding senior positions across leading global organizations.Tata Motors: As Head of Corporate Communications, she led the automaker’s communication strategies for over three years.HSBC India: As Sr VP & Head of Corporate Communications, she managed communications for the financial powerhouse.Dell Technologies: Over five years, she served as Director of Corporate Communications for Asia-Pacific and as Head of Corporate Communications, driving regional campaigns.NCR Corporation: Her role as PR Manager for India & SEA saw her managing public relations for key markets.

Nikhil Gulati has officially departed from Amazon after three and a half years with the company. In his most recent role as Principal PR, he spearheaded communication strategies to address reputational challenges and handled media relations for Amazon in India. Gulati initially joined Amazon in July 2021 as a Public Relations Manager.Throughout his career, Gulati has worked with prominent organizations including Ford India, The Wall Street Journal, Star India, and the Press Trust of India. He brings extensive experience in news writing, editing, corporate and strategic communications, brand development, campaign planning, and crisis management.In a LinkedIn post, he said: "Amazon was my 10-year Plan, but there was a twist in the middle that I wasn’t prepared for. I was made an offer I couldn’t refuse and I decided to take a leap of faith, even if it meant stepping away from my 10-year plan. Sometimes life presents us with choices that take us off the path we expected, and we just have to trust the journey."

Equation Media, part of The Network Communication Group, has named Fadi Zeidan as its new regional managing director, signaling the agency's continued focus on delivering innovative media solutions that drive business results across the MENA region.In his new role, Zeidan will oversee the agency's strategic direction, operations, and growth throughout the region. Commenting on the appointment, Roger Sahyoun, Chairman of The Network Communication Group, stated: “Fadi’s appointment underscores our commitment to growth and transformation.”With over 20 years of experience in media and marketing communications, Zeidan brings extensive expertise to Equation Media. His knowledge spans strategic planning, performance marketing, and delivering successful campaigns for both local and global brands. Zeidan previously served as the regional business lead at Initiative MENA, where he managed a team of 30 professionals, driving business growth through integrated media strategies. Throughout his career, he has worked with high-profile brands such as Amazon, Etisalat, Dubai Holding, MBC Group, OSN, Nakheel, Samsung, and Emirates, which has equipped him with valuable insights into the evolving media landscape.Zeidan also shared his excitement on his joining the organization. He said: “The agency’s commitment to innovation and excellence aligns perfectly with my values, and I look forward to leading our talented team in delivering impactful media solutions that drive success for our clients."As regional managing director, Zeidan plans to emphasize data-driven insights, foster creativity, and ensure precision in audience targeting to achieve measurable results for Equation Media's clients.

Multicultural agency Egami has appointed Laura Sutphen from Golin as its new president.Sutphen will oversee Egami’s daily operations, enhance its capabilities, and collaborate directly with clients. She will report to Teneshia Jackson Warner, the founder and CEO of Egami.Egami has been without a president since Cheryl Overton's departure in February 2020.Sutphen brings a wealth of experience from her previous role at Golin, where she served as managing director of social impact and inclusion and global head of social purpose. Her career also includes senior leadership positions at Ketchum, Fenton Communications, and Amazon, where she was the director of communications.Among her notable achievements are leading an environmental racism study titled "Justice for All," launching Amazon's Black Business Accelerator program, and developing the strategy for Aveeno's SkinVisibility campaign to address Black skin health disparities."As we look to the future, it's essential that we help our clients navigate the evolving, complex realities of multicultural, multiethnic, inclusive, and diverse audiences, which now represent mainstream culture," said Jackson Warner. "In Laura, our team found a partner committed to purpose and growth. Throughout her career, Laura has been a pioneer in disrupting biases and has a strong record of allyship and working with communities of color."

Little Moons, the mochi ice cream company, has appointed UAE-based PR agency, Current Global MENAT, to accelerate its Middle East expansion.Founded by Howard and Vivien Wong, Little Moons became a viral sensation in 2021 in the UK generating content viewed over 500 million times. Since then, the brand has disrupted the ice cream category pioneering the snackable ice cream segment with its artisan-quality mochi ice cream bites that are made without compromise and at less than 85kcal per ball.Little Moons is now one of the leading mochi ice cream in the world and the fastest-growing ice cream brand globally. Known for its delicious bite-sized mochi ball of perfection, Little Moons offers a variety of flavours such as passionfruit & mango, pistachio, and raspberry, catering to an array of tastebuds, with vegan options also available.Each Little Moon is a work of art, handmade using a 30-year-old family technique that expertly steams and pounds the rice dough until it reaches the perfect chewy texture. The gelato centres are then wrapped in a thin layer of mochi before being hand-rolled into their distinctive moon shape. The brand sources the finest ingredients worldwide to create artisan gelato ice cream bursting with flavour. Its gelato has a higher density, offering a more intense flavour than other ice creams.Commenting on the partnership, Amelia Butler, Senior Trade Marketing Manager, Little Moons, said, “We were in search of a modern, integrated creative partner to help us get as many eyeballs on our brand as possible, and the Current Global team stood out as the perfect fit. The passion of the Current Global shone through with their strategic insights, creative ideas, and understanding of the region. We look forward to working together as we grow the Little Moons brand across the Middle East.”Peter Jacob, Managing Director, Current Global MENAT, commented, “You can tell an awful lot about a client from the very first brief and we immediately knew this was a brand and a client that matched our mindset. Across the pitch process, the team did a lot of testing of the product in the name of research and on top of that, it’s a great story with two passionate founders driving the business forward where communications is at the centre of the business. We can’t wait to get started.”Current Global will work with Little Moons to deliver exceptional integrated communication solutions, engaging with key media and influencers, to build greater brand visibility and solidify its presence in the region.Launched in the UAE in May 2023, Little Moons is available all major retailers such as Carrefour, Lulu, Spinneys and Choithrams, as well as delivery apps like Amazon UAE, Instashop, Kibsons, Deliveroo, Noon, Talabat and Careem.