Multicultural agency Egami has appointed Laura Sutphen from Golin as its new president.Sutphen will oversee Egami’s daily operations, enhance its capabilities, and collaborate directly with clients. She will report to Teneshia Jackson Warner, the founder and CEO of Egami.Egami has been without a president since Cheryl Overton's departure in February 2020.Sutphen brings a wealth of experience from her previous role at Golin, where she served as managing director of social impact and inclusion and global head of social purpose. Her career also includes senior leadership positions at Ketchum, Fenton Communications, and Amazon, where she was the director of communications.Among her notable achievements are leading an environmental racism study titled "Justice for All," launching Amazon's Black Business Accelerator program, and developing the strategy for Aveeno's SkinVisibility campaign to address Black skin health disparities."As we look to the future, it's essential that we help our clients navigate the evolving, complex realities of multicultural, multiethnic, inclusive, and diverse audiences, which now represent mainstream culture," said Jackson Warner. "In Laura, our team found a partner committed to purpose and growth. Throughout her career, Laura has been a pioneer in disrupting biases and has a strong record of allyship and working with communities of color."

Little Moons, the mochi ice cream company, has appointed UAE-based PR agency, Current Global MENAT, to accelerate its Middle East expansion.Founded by Howard and Vivien Wong, Little Moons became a viral sensation in 2021 in the UK generating content viewed over 500 million times. Since then, the brand has disrupted the ice cream category pioneering the snackable ice cream segment with its artisan-quality mochi ice cream bites that are made without compromise and at less than 85kcal per ball.Little Moons is now one of the leading mochi ice cream in the world and the fastest-growing ice cream brand globally. Known for its delicious bite-sized mochi ball of perfection, Little Moons offers a variety of flavours such as passionfruit & mango, pistachio, and raspberry, catering to an array of tastebuds, with vegan options also available.Each Little Moon is a work of art, handmade using a 30-year-old family technique that expertly steams and pounds the rice dough until it reaches the perfect chewy texture. The gelato centres are then wrapped in a thin layer of mochi before being hand-rolled into their distinctive moon shape. The brand sources the finest ingredients worldwide to create artisan gelato ice cream bursting with flavour. Its gelato has a higher density, offering a more intense flavour than other ice creams.Commenting on the partnership, Amelia Butler, Senior Trade Marketing Manager, Little Moons, said, “We were in search of a modern, integrated creative partner to help us get as many eyeballs on our brand as possible, and the Current Global team stood out as the perfect fit. The passion of the Current Global shone through with their strategic insights, creative ideas, and understanding of the region. We look forward to working together as we grow the Little Moons brand across the Middle East.”Peter Jacob, Managing Director, Current Global MENAT, commented, “You can tell an awful lot about a client from the very first brief and we immediately knew this was a brand and a client that matched our mindset. Across the pitch process, the team did a lot of testing of the product in the name of research and on top of that, it’s a great story with two passionate founders driving the business forward where communications is at the centre of the business. We can’t wait to get started.”Current Global will work with Little Moons to deliver exceptional integrated communication solutions, engaging with key media and influencers, to build greater brand visibility and solidify its presence in the region.Launched in the UAE in May 2023, Little Moons is available all major retailers such as Carrefour, Lulu, Spinneys and Choithrams, as well as delivery apps like Amazon UAE, Instashop, Kibsons, Deliveroo, Noon, Talabat and Careem.