Sydney Markets has selected Neon Black, a creative communications agency, to lead their strategic communications efforts across all their brands. These brands include the Sydney Flower Market, Produce Market, Paddy's Markets, Growers Market, Fresh for Kids, and The Fresh Awards.Neon Black is known for their expertise in public relations, media relations, events, social media, marketing, and creative services.Ned Tesic, PR and Brand Manager at Sydney Markets, said that Neon Black's experience in food, hospitality, and agriculture, along with their innovative storytelling approach, perfectly aligns with the vision of Syndey Markets. Soraya Calavassy, Director and Co-founder of Neon Black, expressed her enthusiasm for the partnership: "We immediately connected with Sydney Markets' mission. They're more than just a marketplace; they're a vital link between growers, wholesalers, and consumers. It's a place brimming with stories of dedication and passion, impacting millions across NSW and ACT.""We're excited to utilize our experience in related industries to build trust with media and consumers through strategic PR," Calavassy continued. "Our goal is to amplify the essence of Sydney Markets and showcase its rich tapestry of traditions and stories to a wider audience."Calavassy offered a glimpse into the vibrant experience Sydney Markets offers: "Imagine browsing the flower market, selecting fresh produce at the wholesale market, or discovering treasures at Paddy's Markets. Sydney Markets is a treasure trove filled with generations of fascinating people and stories waiting to be shared with all of Australia."Neon Black boasts a diverse portfolio spanning food, entertainment, technology, education, beauty and lifestyle, and more. They represent established brands like BritBox, Sukin, Rakuten Kobo, Gozney, and MindChamps.