https://theprpost.com/post/7546/

IMAGEXX Awards 2024: Big win for Adfactors PR, Kaizzen & PR Professionals

Winners of the fourth edition of IMAGEXX Awards 2024 were felicitated amid loud cheers at a glittering ceremony in Gurugram yesterday (July 18, 2024). This year saw over 35% increase in the number of entries received from agencies and corporate across the country.Adfactors PR walked away with the top honours this year, being adjudged PR Agency Of The Year.Kaizzen won the PR Agency Of The Year award (Jury’s Choice), while PR Professionals was declared PR Agency Of The Year (Adgully’s Choice).Best Independent PR Agency Of The Year was Media Mantra. The Right PR was declared Emerging PR Agency Of The Year.Candour Communications walked away with the Specialist Consultancy/ Firm Of The Year award. Teamwork Communications Group won the award for Specialist Consultancy/ Firm Of The Year (Jury’s Choice), while Genesis BCW was adjudged Specialist Consultancy/ Firm Of The Year (Adgully’s Choice).Deepak Jolly of Consocia Advisory was declared Communicator Extraordinaire Of The Year.
https://theprpost.com/post/7393/

PR Professionals wins communications mandate for Bihar Education Department

PR Professionals (PRP), the flagship of PRP Group, has been awarded the integrated communications mandate for the Department of Education, Government of Bihar. Secured through a competitive multi-agency pitch, the comprehensive mandate includes digital, public relations, and branding work along with Information, Education, and Communication (IEC) activities for the Department.Emerging as a major player in the education sector, this is the second prestigious and large-sized mandate that PR Professionals has secured this year. Earlier this year, PRP was entrusted with the integrated communications mandate for the Department of School Education, Andhra Pradesh.The integrated mandate for Andhra Pradesh includes the development and execution of extensive digital and media communication strategies aimed at generating awareness and impact of various transformative educational initiatives. PRP's work with the Department of School Education, Andhra Pradesh, covers several key programs such as the Supporting Andhra’s Learning Transformation Program (SALT), funded by the World Bank, Samagra Siksha, Mana Badi Nadu Nedu Programme, and the Jagananna Vidya Kanuka Programme. These initiatives are designed to bring substantial improvements to the state's educational landscape.“We are honored to be chosen by the Department of Education, Government of Bihar, for this critical assignment. We're committed to amplifying Bihar's educational efforts and showcasing their impact. This collaboration strengthens our resolve to develop impactful communication strategies that empower India's education sector,” shared Dr. Sarvesh Tiwari, Founder & Managing Director – PR Professionals.PRP has a proven track record in the education sector. It successfully tackled the challenge of promoting the Bihar School Examination Board's (BSEB) vision, mission, and goals to students and parents through digital channels. Their dedicated in-house digital team achieved remarkable results, not only meeting their objectives but also skyrocketing user engagement to millions. PRP's expertise extends to a wide range of educational institutions, including the Indian Certificate of Secondary Education Board (ICSE), IIT Roorkee, IIM Shillong, SGT University, Manav Rachna University, The Northcap University, MVN Group of Schools, and the Apparel Training & Design Center (ATDC) among others.Since its founding in 2011, PR Professionals has been a touchstone for quality and excellence in public relations and communications. In addition, the company has started many charitable endeavors. Businesses can become industry leaders by utilizing its end-to-end branding and personalized PR solutions. Having started small, PRP now has 12 offices in India and 6 branches abroad.
https://theprpost.com/post/7197/

RD Deshpande, ex-Byju’s, now President at PR Professionals

PR Professionals, the flagship company of the PRP Group, announced the appointment of Wing Commander RD Deshpande (Retired) as President of Defence Business and HR Services. This strategic appointment marks a significant step in strengthening its leadership team and expanding the company’s expertise in the Defence sector and HR Services.Wing Commander RD Deshpande joins PR Professionals following his tenure with Byju’s where he led the Learning and Development function and spearheaded critical initiatives aimed at Organizational Development. With a distinguished military career spanning 22 years, he brings a wealth of leadership experience and specialized knowledge to the existing, diversified, and experience-rich team at PRP Group.A decorated military veteran, WinCo RD is a recipient of the prestigious “Chief of Air Staff Commendation” for exemplary leadership during his career in the Indian Air Force. He has also held leadership roles in esteemed organizations, such as; Reliance Retail Ltd., Byju’s, ISHRAE, and Critical Care Unified Pvt. Ltd.  An alumnus of some of India’s most esteemed institutions, such as; IIM Ahmedabad, Air Force Academy, Air Force Administrative College, Air Force Intelligence School, and the National Defence Academy, WinCo RD has honed his expertise and developed niche through rigorous academic and professional training. Apart from these, he has also successfully completed courses from the globally renowned institutions, like; XLRI, Jamshedpur and Jack Welch Management Institute, Strayer University, U.S.At PR Professionals, WinCo RD will lead its Defence business along with HR Services. It is aligned with the Vision of the Founder and Managing Director, PRP Group, Dr. Sarvesh Tiwari and this expansion marks the very thought-through and robust strengthening plans of the company. Dr. Sarvesh shared "We are delighted to welcome Wing Commander RD Deshpande to the PRP family. His extensive experience in Defence and Corporate Leadership, coupled with his expertise in HR, PR and Learning & Development, will prove to be invaluable for the company as we expand our offerings and reinforce our commitment to excellence. His unique experiences and perspectives from the Armed Forces, sound knowledge and stellar educational background adds a professional flavor to the team. We are confident that his visionary approach and strategic insights will drive significant growth and innovation for our clients and the organization."With over 28 years of rich and diversified experience in "People Functions”, WinCo RD is a visionary, strategist and an expert in defining policies, processes, and implementing reforms. He is a certified Behavioral Trainer, excelling in ‘Outbound, Facilitation, and Experiential Training’. He is also an ‘Executive Presence Coach’.Commenting on his appointment, Wing Commander RD Deshpande said, “I am thrilled to join PRP family and am eager to contribute to the company’s mission of excellence in Defence business and HR Services. I am excited and at the same time committed to drive impactful initiatives and support the growth of our clients and the organization.”PR Professionals has significantly expanded its senior leadership team, further bolstering its ranks with seasoned professionals. Most recently, the company welcomed Nishant Singhal as President Strategy. Furthermore, in the preceding year, PR Professionals made strategic appointments to enhance its leadership cadre. Varun Aggarwal was appointed as Assistant Vice President (AVP) for Business Development, bringing his wealth of experience and expertise to drive business expansion initiatives forward. Additionally, the company added Sanjay Singh to its team, a distinguished media and PR veteran, who assumed the role of Vice President.PR Professionals is an integrated communications company that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities. 
https://theprpost.com/post/7010/

PR Professionals wins the PR Mandate for ACE

PR Professionals (PRP), the flagship of the PRP Group, announced that it has secured the public relations mandate of ACE — Action Construction Equipment Ltd., World’s largest Pick & Carry cranes manufacturer & India’s leading material handling and construction equipment manufacturer. With a rich history of innovation, ACE boasts an impressive portfolio encompassing Pick & Carry Cranes, Mobile/Fixed Tower Cranes, Backhoe Loaders, Crawler Cranes, Truck Mounted Cranes, and other essential Construction Equipment. PRP will be handling their PR mandate, pan India.This partnership reinforces PR Professionals' leading position in the infrastructure sector. The agency is known for its client-centric approach and deep understanding of India's infrastructure space. PR Professionals' impressive client roster includes notable names like National Capital Region Transport Corporation (NCRTC), Rail Land Development Authority (RLDA), Delhi Metro Rail Corporation (DMRC), Indian Railway Stations Development Corporation (IRSDC), Delhi Metro Rail Corporation (DMRC), Housing and Urban Development Corporation Limited (HUDCO), Uttar Metro Rail Corporation (UPMRCL), Patna Metro, Rodic Consultants, Systra, RAILTECH, CIDCO, Rapid Metro, Gurgaon, and many others.“We're excited to collaborate with PR Professionals, a leader in infrastructure communications. Their strategic approach and understanding of our business will be key in raising awareness of our innovative equipment solutions and further solidifying our position as India's leading construction equipment manufacturer,” said Sorab Agarwal, Executive Director at ACE.Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals shared, “India's infrastructure boom presents a dynamic landscape for construction equipment leaders like ACE. We're thrilled to join forces, leveraging our expertise to propel ACE's brand to the forefront of this thriving market.”PR Professionals is an integrated communications firm that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.
https://theprpost.com/post/6581/

PR Professionals expands its energy portfolio with SAEL and Sunkind India

PR Professionals, the flagship of PRP Group announced the expansion of its energy portfolio with the addition of two premier clients, SAEL and Sunkind India.SAEL is India's leading renewable energy company, specializing in solar and waste-to-energy projects. With its projects spread across the country, SAEL provides decarbonizing solutions and is set to become the leader in responsibly producing sustainable and affordable energy. Sunkind India, on the other hand, is a leading Solar Engineering, Procurement, and Construction (EPC) company. Speaking about the new client wins Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals said "We are delighted to welcome SAEL and Sunkind India to our clientele in the energy sector. Both organizations embody a commitment to sustainability and innovation, aligning perfectly with our agency's values. We look forward to leveraging our expertise in strategic communication to elevate their brand presence and amplify their impactful contributions to the renewable energy landscape”PR Professionals' energy and power portfolio already includes esteemed clients such as National Hydroelectric Power Corporation (NHPC), Power Finance Corporation (PFC), Power Trading Corporation (PTC), REC Limited, formerly Rural Electrification Corporation Limited, Eastman Auto and Power, Maharashtra State Electricity Board, Suvakstik Solar, ZunRoof, Mysun, UK Based, Intergen Energy Ltd, Panchvakra, Yasasu and Sukam, among others. The addition of SAEL and Sunkind India further solidifies the agency's position as a trusted partner in the energy sector.PR Professionals is a 360-degree public relations and communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.
https://theprpost.com/post/5888/

PR Professionals Secures Digital Media Mandate for HUDCO

PR Professionals, flagship of the PRP Group has recently clinched the digital media mandate for Housing and Urban Development Corporation Limited (HUDCO), India’s top public sector company specializing in housing finance and infrastructure project finance. The scope of the mandate encompasses the strategic management and expansion of HUDCO's digital media presence across platforms.The mandate reinforces PR Professionals as the country’s leading communications agency for the infrastructure segment. Known for its client-centric approach and value-driven strategies, the agency boasts an impressive portfolio, serving notable clients for public relations and digital media such as National Capital Region Transport Corporation (NCRTC), Rail Land Development Authority (RLDA), Indian Railway Stations Development Corporation (IRSDC), and Delhi Metro Rail Corporation (DMRC), Uttar Metro Rail Corporation (UPMRCL), Patna Metro, Rodic Consultants, Systra, RAILTECH, CIDCO, Rapid Metro, Gurgaon, among others.Expressing his happiness about the new partnership, Dr Sarvesh Tiwari, Founder & Managing Director of PR Professionals, said, “We are thrilled to collaborate with HUDCO and extend our expertise in enhancing their digital footprint. HUDCO’s contribution towards infrastructure development in the country has been phenomenal, and we are proud and equally honored to become a part of their journey.”PR Professionals is an integrated communications firm that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.
https://theprpost.com/post/5442/

PR Professionals Appoints Sanjay Gupta as CEO

PR Professionals, the flagship of PRP Group, today announced the appointment of Sanjay Gupta as the Chief Executive Officer (CEO) of PR Professionals. With an illustrious career spanning over 30 years, Sanjay Gupta brings a wealth of experience to the organization, having worked with renowned Global and Indian corporations. He has previously served as the Vice President of Marketing at Nissan Motor India, and his professional journey includes roles at Hyundai Motor India, Toyota Kirloskar Motor, Honda Motorcycle & Scooter India, and GE Motors India Ltd, among other distinguished organizations. Having worked in Fortune 500 companies such as GE, Toyota, Nissan, and Honda, Sanjay has also made notable contributions to Indian companies like DCM Shriram, Electronica Machine Tools, Advance Valves, M3M Group, and Intex Technologies. Sanjay Gupta expressed his enthusiasm, stating, "I am thrilled to join PR Professionals, a company known for its excellence and innovation in public relations and communications, and feel that PRP Group has all the elements to propel it into a world-class Image & Brand Solution provider across industries & various Government sectors.”Mr. Gupta's impressive career is marked by his substantial contributions to numerous sectors, including industrial products, FMCG, automotive, and education. He has a proven track record of delivering exceptional results, having played a pivotal role in generating business worth INR 3000 crore (USD 350 million). His core competencies include marketing corporate communication and PR, digital and social media marketing, business plan development and execution, and team leadership and mentoring. Mr. Gupta has successfully launched and managed multiple brands, products, and campaigns in both the B2B and B2C segments and has expanded into new markets and territories.Dr. Sarvesh Tiwari, Founder & Managing Director of PR Professionals shared "We are delighted to welcome Sanjay Gupta Sir as our CEO. His extensive experience and exceptional marketing and strategic leadership track record will undoubtedly drive our company to new heights of success. We are confident that his vision and expertise will further strengthen PR Professionals' position as a leader in the public relations industry"A Mechanical engineer and a postgraduate alumnus of S.P Jain Institute of Management & Research, Mumbai, Sanjay is a regular guest speaker at India's prestigious management institutes like FMS Delhi, Amity University, SPJIMR, ITS, etc.PR Professionals is a 360-degree public relations and communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.
https://theprpost.com/post/5398/

The many tools in PR professionals’ arsenal to fight misinformation crises

The dual nature of news and social media presents a double-edged sword. While these platforms serve as valuable tools for communication and information, they are equally vulnerable to manipulation and misuse. The widespread availability of data and the ubiquity of mobile devices have democratized access to information, enabling individuals to share their opinions and perspectives more freely than ever before. However, this ease of communication also amplifies the dissemination of misinformation.With the click of a button, false narratives can reach millions of users within seconds, spreading like wildfire across social media platforms. This unrestricted flow of information, coupled with the lack of stringent fact-checking mechanisms, exacerbates the problem of misinformation. As a result, distinguishing between fact and fiction has become increasingly challenging in the digital age.According to the recent Global State of the Media survey, approximately 58% of journalists cited ensuring content accuracy as their number one priority, ranking above exclusivity.“Where there is content, there is a possibility of misinformation and disinformation existing,” noted Jaideep Shergill, Co-Founder of Pitchfork Partners, adding, “However, this concern is particularly critical in India, given that we ranked highest in a survey among experts during the recent World Economic Forum. In this complex landscape, the public relations industry can be a key player in combating or at least minimising the spread of misinformation, and technology-driven tools can serve as powerful allies in this journey.”PR practitioners are utilising various tools and strategies to tackle this challenge. One approach involves the use of advanced technology tools such as artificial intelligence and machine learning algorithms to detect and flag false information.There are some arsenals available to fight misinformation. Listing some of these, Pooja Chaudhari, Executive Director, Concept PR, said, “With newer versions of generative AI tools, verifying the accuracy of information dispensed on social media will become even more challenging. As PR professionals, we are responsible for fact-checking all information before sharing it. I believe AI, if properly used, is a great technology to help weed out misinformation. It can be programmed to check for facts faster than humans can. At the same time, we must implement a system that authenticates all information that reaches us independently from multiple sources.”Jaideep Shergill cited some key tactics, saying, “Establishing the veracity of information sources serves as the foundational step in this endeavour. Trust, but verify. Equipped with the correct knowledge, we can act as vigilant monitors, tracking and addressing misinformation across social media platforms. Collaboration with the right stakeholders, including journalists, media houses, and relevant councils can further strengthen our ability to disseminate factual data and counter false information.”He further said that more often than not, misinformation thrives on dramatic narratives to appeal to a higher number of readers, which fuels its rapid spread. But while technology is the very facilitator through which misinformation spreads, it can also serve as a tool for PR professionals.“Today, we have at our disposal a plethora of AI options, which can be effectively utilised to course correct and counter emotional appeals with robust, accurate data,” he added.Shergill cited an example to explain this, “A notable example here is the World Health Organization’s ‘EARS’ (Early AI-supported Response with Social Listening), an AI-powered tool used to monitor online conversations about COVID-19. This helped the health agency obtain a comprehensive analysis of public sentiment around the pandemic. Using this approach, it was able to identify prevalent misinformation and respond swiftly in real time to assist people with the correct information. Such large-scale social listening would have been impossible without the strategic application of technology and tools.”Valerie Pinto, CEO, Weber Shandwick India, highlighted some strategies as well, stating, “Technology-driven tools offer promising solutions to combat this issue. Leveraging monitoring and detection through social listening tools, fact-checking APIs, chatbots, and virtual assistants, as well as implementing targeted social media campaigns and engaging fact-checkers, can prove invaluable in countering misinformation. Yet, as the use of the internet continues to rise, the prevalence of misinformation is poised to grow. In such a landscape, it becomes increasingly crucial to foster media literacy. By embarking on educational campaigns that empower users to critically evaluate information online, we lay the groundwork for a more informed and resilient digital community.”Tarunjeet Rattan, Managing Partner, Nucleus PR, noted, “A Google search will throw up several tools that will be adept at giving you data that throws up chatter, sentiment analysis, and more. A task easily done by any tech/ AI expert. The difference a PR professional makes to the mix is understanding what this data means, how it impacts the brand, when and where should the brand speak to address a misinformation crisis. This, along with understanding how the information is being escalated and how to put a stop to it. The PR team needs to spend their time understanding how to use this opportunity (yes, it is one) of being in the news to demonstrate the brand’s values and strengthen its reputation.”
https://theprpost.com/post/5258/

PR Professionals win the Public Relations and Digital Media mandate of PFRDA

PR Professionals, the flagship of the PRP Group, has won the communicators mandate including public relations and digital media, of the prestigious Pension Fund Regulatory and Development Authority (PFRDA). PFRDA, functioning under the Ministry of Finance, Government of India, serves as the chief regulatory body overseeing the comprehensive supervision and regulation of pensions nationwide. Tasked with promoting, developing, and regulating organized pension funds, notably the National Pension System (NPS), PFRDA operates with the mission of catering to the sustainable old-age income needs of the populace. It has undertaken one of the most ambitious assignments of the government of India.The mandate was secured following a competitive multi-agency pitch. PRP will be spearheading the overall communications strategy of PFRDA. "We welcome PR Professionals onboard and look forward to a fruitful collaboration with them. We aim to leverage PRP’s expertise in PR and digital media to effectively engage stakeholders and drive awareness about the importance of financial security through the pension scheme," shared Communication, Media and Public Relations Dept., PFRDACommenting on the win Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals shared "We are enthusiastic about contributing our strategic insights and digital proficiency to amplify PFRDA's objectives, facilitating eater outreach and engagement with stakeholders. This partnership signifies a significant step towards fortifying PFRDA's communication strategies and advancing its mission of ensuring financial security through pension schemes for all citizens”PR Professionals is a 360-degree public relations and communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.
https://theprpost.com/post/4997/

What PR professionals will be focussing on the most in 2024

The start of a new year is seen as bringing in new operational efficiencies, stronger strategies, and a far greater emphasis on building deep bonds with various stakeholders and consumers. In keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand. As 2024 kicks off, Adgully reached out to some leading names in the Public Relations & Corporate Communication industry to Crystal Gaze into 2024 and speak about what will keep them busy in the year ahead.Focus Areas for PR Professionals in 2024Artificial Intelligence, Digital, Sustainability, and Innovation are some of the key focus areas that the Public Relations industry leaders will intensify their attention on this year.Dr Sarvesh Tiwari, Founder and Managing Director, PR ProfessionalsDr Sarvesh Tiwari, Founder and Managing Director, PR Professionals, listed the following focus areas for his agency:Digital Innovation and Integration: At PR Professionals, we're working on integrating AI, VR, and AR to revolutionise storytelling this year. Our focus is on seamlessly blending these technologies into our PR and content creation processes. By harnessing digital tools and data analytics, we aim to elevate our clients’ digital presence, ensuring our strategies are as innovative as they are effective.Sustainability and Social Impact: Sustainability and CSR are more than buzzwords for us; they’re a commitment. We're integrating sustainability into our client campaigns, highlighting their eco-friendly practices and social initiatives. This approach isn't just about building a positive brand image; it's about genuine responsibility towards our planet and society.Cultural Sensitivity and Diversity: As someone who grew up amidst the vibrant diversity of Bihar, I understand the importance of cultural sensitivity and equity. At PR Professionals, we're dedicated to ensuring our campaigns are inclusive and culturally nuanced. Internally, we're cultivating a diverse team to bring a plethora of perspectives, enhancing our creativity and connection with varied demographics.Archana Jain, CEO, PR Pundit Havas Red Archana Jain, CEO, PR Pundit Havas Red, stressed, “Trying to be a force for good and becoming more meaningful is something more businesses need to do. This is not just because our planet needs it, but because consumers and employees wish to support brands and organisations that are committed to people, planet and purpose. These subjects will enjoy a clear PR advantage in 2024 and beyond.”Continuing further, Jain said, “Social media is only going to get bigger in 2024 and beyond as more and more people access and get hooked on to it. It’s paramount, therefore, that we are adept at publishing original content; sharing insights; showing up in the comments; building thought leadership and employer branding on X, LinkedIn, etc. Influencer marketing and KOL collaborations are going to continue to be a critical part of the communications toolbox to tap new cohorts and amplify messages.”“The creative sector has always been driven by our unique human voices and imaginations, and that’s not going to change in 2024. But we need to harness artificial intelligence more productively. It is already helping PR professionals in terms of data analysis, consumer and industry insights, content generation and more. But in 2024, we will have to learn to steer this machine-generated intelligence more to our advantage. I believe we can overcome the shortfall in available talent and multi-task with smarter use of AI!” she added.Tarunjeet Rattan, Managing Partner, Nucleus PRContinuing to develop a deeper understanding of the interplay of AI with consumer sentiment and helping brands stay ahead of the curve top the agenda for Tarunjeet Rattan, Managing Partner, Nucleus PR.Rattan added, “We will continue to integrate technology into our work processes, which will allow us to automate grunt work, freeing up time to devote to research and upskilling.”She also intends to continue to develop editing chops, because relevance will rule the roost among all the content being churned out by AI. “The best editors will win!” she exclaimed.Aman Gupta, Managing Partner, SPAG FINN PartnersAman Gupta, Managing Partner, SPAG FINN Partners, said, “Our primary focus at SPAG FINN Partners revolves around innovation, strategic storytelling, and data-driven audience profiling for campaigns that deliver business impact. We are dedicating resources to staying ahead of emerging technologies, refining our storytelling techniques to resonate with evolving audience preferences, and leveraging data analytics to optimise campaign performance.”
https://theprpost.com/post/4974/

PR Professionals onboard 5 real estate developers in 2 months

Ending the year on a high note, PR Professionals, the flagship of the PRP Group announces that it has secured the public relations mandate for five leading real estate developers within two months. The strategic partnership entails collaboration with real estate giants, including TARC, one of India's largest listed real estate developers; Bharti Real Estate, the real estate business arm of the Bharti Group; NeoLiv, an integrated real estate platform with a robust fund management business and development arm founded by Mohit Malhotra, the former Managing Director and CEO of Godrej Properties Limited; and revered real estate developers Eldeco Group and Arize Group. PR Professionals' expertise and track record in the public relations sphere have positioned them as the trusted choice for the real estate sector.Commenting on this, Dr. Sarvesh Tiwari, Founder & Managing Director of PR Professionals, shared, “In the last few years, we have expanded our client base across various verticals, including BFSI, Artificial Intelligence, Power, F&B, Metals & Mining, among others. However, real estate has been our core strength since the beginning. We are glad that another set of real estate developers, who are leaders in their respective domains, has entrusted us with their PR mandates.”PR Professionals has extensive experience in handling the communications mandates of real estate developers, making it an agency of choice for the sector. It has served over 40 national and international real estate companies and successfully handled communications for over 80 residential, retail, and commercial projects in super luxury, luxury, premium, and affordable segments. DLF Ltd, Central Park, Paras Buildtech, Signature Global, M3M Group, Trident Realty, Vatika Group, LuLu Group, Tribeca, Elan Group, Krisumi Corporation, eXp Realty, Smartworld Developers, and Alpha Corp are some of the top names in its portfolio.In 2023, PRP launched the PR campaign for the luxury residential offering of DLF Ltd, The Arbour, located in Gurgaon. This launch campaign is touted to be one of the most successful projects launches in the history of Indian real estate. DLF witnessed record-breaking pre-formal launch sales worth INR 8,000+ crores. The project was fully sold out within three days even before its official launch. Other notable clients that PRP has onboarded in the past few months include SLMG Beverages, Writesonic (an AI-based writing and image generation platform), News18 India & CNN-News18, PTC India Ltd. (formerly known as Power Trading Corporation of India Limited), Bajaj Finserv, and Patna Metro Rail Corporation, among others.PR Professionals is a 360-degree public relations and communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.