PR Professionals (PRP), the flagship of the PRP Group, has onboarded Sunny Jain as Associate Vice President ?Çô Digital, further strengthening its leadership team. With over 15 years of experience in digital marketing, performance strategy, and integrated brand communications, Sunny brings with him expertise in areas such as SEO, SMO, lead generation, affiliate marketing, and result-oriented campaign execution.At PR Professionals, Sunny will focus on strengthening the agency?ÇÖs digital practice by expanding its performance marketing capabilities, enhancing client campaigns for optimal ROI, and maximizing integration between digital, content, and Public Relations strategies. His appointment comes at a time when PRP is strengthening its digital presence for marquee clients across sectors like infrastructure, education, and governance.Sunny, a seasoned digital strategist, has held leadership roles at renowned organizations including SpiceJet, VLCC Healthcare, Brentwoods Education, Greenply Industries, and IndiaMART. Over the course of his career, he has planned and executed high-impact digital campaigns across India, the GCC, Bangladesh, and Sri Lanka. His areas of expertise include digital media planning & buying, SEO, SEM, ORM, social media marketing, lead generation, affiliate networks, product management, & customer acquisition.Sarvesh Tiwari, Founder & Managing Director of PR Professionals, shared, ?Ç£As the communication landscape evolves, seamless integration of digital and public relations has become the cornerstone of impactful brand storytelling. Sunny?ÇÖs extensive experience and result-driven approach will further strengthen PRP?ÇÖs ability to deliver holistic communication strategies to our clients.?Ç¥Sunny Jain expressed his enthusiasm, saying, "I am excited to join PR Professionals at a time when the digital communications landscape is undergoing such transformative changes. PRP?ÇÖs portfolio of integrated communications services and diverse approach offers the ideal conditions to drive meaningful digital impact. I look forward to working with this amazing team to push the boundaries of innovation and performance."PR Professionals has emerged as a leading player in the integrated communications space, with some of India's leading organizations trusting it with both their public relations and digital assignments. PR Professionals' notable digital mandates include Housing and Urban Development Corporation Limited (HUDCO), Pension Fund Regulatory and Development Authority (PFRDA). Rail Land Development Authority (RLDA), IIM Mumbai, MMRDA, Sunkind, Chaitanya, Finance Industry Development Council, Bihar School Examination Board, Bihar Education, Department of Revenue and Land Reforms, Bihar, and Samagra Shiksha Andhra Pradesh, and other large corporations and public sector entities.PR Professionals, established in 2011, is a leading integrated communications agency renownedfor delivering exceptional branding, public relations, and digital marketing solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. PRP Group started with modest beginnings but now boasts 12 branches spread across India and six overseas centers with a team of 150 members that is determined to make an extraordinary difference through communications. 

PR Professionals (PRP), India?ÇÖs leading integrated communications agency and the flagship of PRP Group, has won the public relations mandate for Texmaco Rail & Engineering Limited, a revolutionary force in India?ÇÖs railway and infrastructure sector. This strategic partnership intends to boost Texmaco?ÇÖs brand presence, corporate communications, and stakeholder engagement on a national and global scale. With this mandate, PRP has further strengthened its position as the agency of choice in India's infrastructure sector. Texmaco Rail & Engineering Limited, a listed entity of the Adventz Group, is a key player in the railway and infrastructure sector. It operates across three major business segments?ÇöFreight Cars, infra ?Çô Rail & Green Energy, and Infra ?Çô Electrical. With state-of-the-art manufacturing facilities in West Bengal, Gujarat, and Chhattisgarh, Texmaco specializes in rolling stock, locomotive components, hydro-mechanical equipment, bridges, and steel structures. A leader in freight car manufacturing for Indian Railways, private clients, and export markets, Texmaco has also formed strategic alliances with global leaders like Wabtec and Touax, reinforcing its commitment to excellence and innovation.Indranil Basu, Chief Sustainability, Brand & Communication Officer, Texmaco Rail & Engineering Limited, added, ?Ç£Partnering with PR Professionals marks an important step in strengthening our corporate communications and stakeholder engagement strategy. As we continue to expand our footprint in the railway and infrastructure sector, we are confident that PRP?ÇÖs expertise will help us amplify our brand?ÇÖs narrative, enhance media visibility, and foster meaningful industry collaborations.?Ç¥Sarvesh Tiwari, Founder & Managing Director of PR Professionals, said, ?Ç£We are excited to partner with Texmaco Rail & Engineering Limited, a brand synonymous with engineering excellence and innovation in the railway sector. With India?ÇÖs railway and infrastructure industry undergoing rapid transformation, Texmaco?ÇÖs role is more crucial than ever. We endeavor to create compelling narratives that effectively showcase Texmaco?ÇÖs contributions to sustainable rail solutions, cutting-edge technology, and infrastructure development. We look forward to driving impactful storytelling that resonates with stakeholders across industries.?Ç¥PR Professionals, kwon for its client-centric approach and value-driven brand and communication strategies, has established a distinguished track record in the infrastructure sector. The agency's impressive portfolio includes high-profile clients across public relations and digital media, such as the National Capital Region Transport Corporation (NCRTC) ?Çô executing the Namo Bharat Trains, Rail Land Development Authority (RLDA), Indian Railway Stations Development Corporation (IRSDC), Delhi Metro Rail Corporation (DMRC), Uttar Pradesh Metro Rail Corporation (UPMRCL), Patna Metro, Hyderabad Metro, Tata Projects, L&T, Rodic Consultants, Systra, Chaitanya, RAILTECH, CIDCO, Rapid Metro Gurgaon, Amravati Metro rail,  among others.With Texmaco Rail & Engineering Ltd, PR Professionals continues to lead the way, leveraging its infrastructure expertise to craft compelling narratives that enhance stakeholder engagement and elevate industry recognition for its esteemed clients.PR Professionals, established in 2011, has a proven track record of delivering end-to-end branding, public relations, crisis communication, and digital media solutions for industry giants. With 12 offices in India and six international locations, PRP has successfully managed high-profile mandates across multiple sectors, including infrastructure, railways, aviation, and public sector enterprises.  This partnership underscores PR Professionals?ÇÖ expertise in navigating complex industries, driving impactful narratives, and elevating brands to new heights.

PR Professionals, a leading integrated communications firm and the flagship of PRP Group, has been awarded the Public Relations and Digital Media mandate for the Department of Revenue and Land Reforms, Government of Bihar. This mandate marks another milestone in PRP?ÇÖs expanding presence within Bihar?ÇÖs government sector, reinforcing its position as a trusted communications partner for multiple state departments.In addition to these new mandates, PRP has served key institutions in Bihar, including the Bihar State Education Board (BSEB), Bihar Agricultural Management & Extension Training Institute (BAMETI), Bihar Water Development Society, Software Technology Parks of India, Bihar Vidhan Sabha, Bihar Business Connect, Bihar State Food Corporation, Soil Conservation Board, Patna Metro, and GSTN, among others.Sarvesh Tiwari, Founder & Managing Director ?Çô PR Professionals ?Ç£Winning the Public Relations and Digital Media mandate for the Department of Revenue and Land Reforms is a significant milestone in our journey of expanding our presence in Bihar. With this mandate, we are honored to work with four key ministries in the state, further solidifying our role as a trusted communications partner for government institutions. We look forward to continuing our efforts in enhancing public engagement, fostering transparency, and driving meaningful communication initiatives across Bihar?Ç¥With a strong track record in executing high-profile government campaigns, PRP recently managed the publicity and event execution for the prestigious 85th All India Presiding Officers' Conference (AIPOC) held in Patna. The event, which brought together key legislative leaders from across the country, was a landmark occasion, and PRP played a crucial role in ensuring its widespread media visibility and seamless execution.PR Professionals, established in 2011, is a leading integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.

PR Professionals, India?ÇÖs leading integrated communications firm, the flagship of PRP Group announced that it has bagged the public relations mandate for Heritage Aviation, one of India?ÇÖs largest and fastest-growing helicopter and aircraft charter companies. This partnership comes at an exciting time as Heritage Aviation continues to expand its footprint and raise its profile as a leader in the aviation sector.Founded in 2009, Heritage Aviation began its journey with a small helipad at Guptakashi, offering helicopter services for pilgrims visiting the Kedarnath temple. Over the years, the company has grown into a pioneer in the helicopter industry, gaining expertise in complex missions such as search and rescue operations, disaster relief efforts, aerial work, and providing pilgrimage and leisure tours. Heritage Aviation operates a diverse private aircraft fleet, offering clients seamless air travel solutions tailored for major corporations and dynamic businesses. With a reputation built on reliability, comfort, and efficiency, the company continues to set new benchmarks in aviation.?Ç£As we continue to grow, we are excited to collaborate with PR Professionals to enhance our brand visibility and connect with key audiences more effectively. This partnership aligns with our vision to lead the aviation industry by setting new standards for service, safety, and customer satisfaction?Ç¥ said Rohit Mathur, CEO and Managing Director of Heritage Aviation.Sarvesh Tiwari, Founder & Managing Director shared ?Ç£We are excited to partner with Heritage Aviation, a company that has demonstrated exceptional leadership in the aviation industry. We look forward to working closely with their team to enhance their communication strategy, raise awareness of their diverse services, and solidify their position as a trusted name in aviation?Ç¥Established in 2011, PR Professionals is a leading integrated communications firm known for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.

PR Professionals (PRP), an integrated communications firm and the flagship of PRP Group, has redefined Valentine?ÇÖs Day celebrations with a unique, heartwarming, and humorous video. Titled ?Ç£Valentine?ÇÖs at PRP: The Office Edition,?Ç¥ this mockumentary-style video, inspired by the cult-favorite sitcom The Office, hilariously captures the essence of workplace camaraderie, the small yet meaningful moments that make colleagues feel like family, and the quirks of office life. From confessional interviews to awkward encounters and shared laughter, the video presents a relatable and entertaining take on love that extends beyond romance?Çöcelebrating teamwork, friendships, and the bonds that make workspaces feel like home.As the video unfolds, it reinforces the message: ?Ç£This Valentine?ÇÖs Day, we celebrated everything that we love about our office?Ǫ even the awkward moments,?Ç¥ emphasizing that workplace relationships go beyond professional ties, fostering an environment of warmth and connection. Unlike conventional Valentine?ÇÖs Day theory, this video offers a refreshing perspective?Çölove isn?ÇÖt just about romantic relationships; it?ÇÖs found in shared coffee breaks, inside jokes, and the little moments that shape workplace culture.<iframe width="560" height="315" src="https://www.youtube.com/embed/s360yDEUoMQ?si=C-VpPwLTy-heXFoU" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>Sarvesh Tiwari, Founder & Managing Director, PR Professionals, shared, "At PR Professionals, we believe that a workplace is more than just a space where people work?Çöit?ÇÖs an ecosystem where friendships flourish, laughter is shared, and strong bonds are built. With Valentine?ÇÖs at PRP: The Office Edition, we wanted to celebrate the essence of togetherness in a way that resonates with everyone. Through humor and relatable moments, this video is our way of showcasing the love and camaraderie that make PRP not just a company, but a family."Conceptualized and produced internally, the video campaign features PRP team members not just behind the scenes but also stepping up as actors, making it an authentic and engaging celebration of office life.PR Professionals, established in 2011, is a leading integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.

PR Professionals (PRP), India?ÇÖs leading integrated communications agency and the flagship of PRP Group, recently onboarded two new clients in Andhra Pradesh, deepening and expanding its presence in the state.  The agency has partnered with MIC Electronics Limited and Stonecraft Group. MIC Electronics Limited (MICEL), a Hyderabad headquartered listed company, is renowned for its pioneering contributions to Railways, Power Electronics, Medical Electronics, and LED Displays & Lighting. With over three decades of expertise, MIC has built a diverse portfolio of innovative projects spanning transportation, public infrastructure, and smart city initiatives. Stonecraft Group, on the other hand, is a trailblazer in eco-conscious real estate and infrastructure development, is recognized for its biophilic design principles and commitment to sustainability. With over 17 years of expertise and a successful track record of selling over one million sq. yds. of plots in Hyderabad, the group?ÇÖs projects span luxury residential, commercial, and recreational spaces designed to promote well-being and harmony with nature.This comes on the heels of PRP?ÇÖs ongoing mandate with the Department of School Education, Andhra Pradesh. The integrated mandate involves designing and executing impactful digital and media communication strategies for transformative educational programs such as the World Bank-funded Supporting Andhra?ÇÖs Learning Transformation Program (SALT), Samagra Siksha, Mana Badi Nadu Nedu Programme, and the Jagananna Vidya Kanuka Programme. ?Ç£We are thrilled to welcome MIC Electronics and Stonecraft Group to our portfolio of clients. These partnerships mark a significant milestone in our journey, as they have strengthened our presence in the state of Telangana. Both organizations align with our vision of fostering growth and innovation through strategic communication solutions. We look forward to leveraging our expertise to enhance their visibility and impact while continuing to expand our footprint in this thriving market?Ç¥ said Sarvesh Tiwari, Founder and Managing Director, PR Professionals.PR Professionals, established in 2011, is a leading integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.

Winners of the fourth edition of IMAGEXX Awards 2024 were felicitated amid loud cheers at a glittering ceremony in Gurugram yesterday (July 18, 2024). This year saw over 35% increase in the number of entries received from agencies and corporate across the country.Adfactors PR walked away with the top honours this year, being adjudged PR Agency Of The Year.Kaizzen won the PR Agency Of The Year award (Jury?ÇÖs Choice), while PR Professionals was declared PR Agency Of The Year (Adgully?ÇÖs Choice).Best Independent PR Agency Of The Year was Media Mantra. The Right PR was declared Emerging PR Agency Of The Year.Candour Communications walked away with the Specialist Consultancy/ Firm Of The Year award. Teamwork Communications Group won the award for Specialist Consultancy/ Firm Of The Year (Jury?ÇÖs Choice), while Genesis BCW was adjudged Specialist Consultancy/ Firm Of The Year (Adgully?ÇÖs Choice).Deepak Jolly of Consocia Advisory was declared Communicator Extraordinaire Of The Year.

PR Professionals (PRP), the flagship of PRP Group, has been awarded the integrated communications mandate for the Department of Education, Government of Bihar. Secured through a competitive multi-agency pitch, the comprehensive mandate includes digital, public relations, and branding work along with Information, Education, and Communication (IEC) activities for the Department.Emerging as a major player in the education sector, this is the second prestigious and large-sized mandate that PR Professionals has secured this year. Earlier this year, PRP was entrusted with the integrated communications mandate for the Department of School Education, Andhra Pradesh.The integrated mandate for Andhra Pradesh includes the development and execution of extensive digital and media communication strategies aimed at generating awareness and impact of various transformative educational initiatives. PRP's work with the Department of School Education, Andhra Pradesh, covers several key programs such as the Supporting Andhra?ÇÖs Learning Transformation Program (SALT), funded by the World Bank, Samagra Siksha, Mana Badi Nadu Nedu Programme, and the Jagananna Vidya Kanuka Programme. These initiatives are designed to bring substantial improvements to the state's educational landscape.?Ç£We are honored to be chosen by the Department of Education, Government of Bihar, for this critical assignment. We're committed to amplifying Bihar's educational efforts and showcasing their impact. This collaboration strengthens our resolve to develop impactful communication strategies that empower India's education sector,?Ç¥ shared Dr. Sarvesh Tiwari, Founder & Managing Director ?Çô PR Professionals.PRP has a proven track record in the education sector. It successfully tackled the challenge of promoting the Bihar School Examination Board's (BSEB) vision, mission, and goals to students and parents through digital channels. Their dedicated in-house digital team achieved remarkable results, not only meeting their objectives but also skyrocketing user engagement to millions. PRP's expertise extends to a wide range of educational institutions, including the Indian Certificate of Secondary Education Board (ICSE), IIT Roorkee, IIM Shillong, SGT University, Manav Rachna University, The Northcap University, MVN Group of Schools, and the Apparel Training & Design Center (ATDC) among others.Since its founding in 2011, PR Professionals has been a touchstone for quality and excellence in public relations and communications. In addition, the company has started many charitable endeavors. Businesses can become industry leaders by utilizing its end-to-end branding and personalized PR solutions. Having started small, PRP now has 12 offices in India and 6 branches abroad.

PR Professionals, the flagship company of the PRP Group, announced the appointment of Wing Commander RD Deshpande (Retired) as President of Defence Business and HR Services. This strategic appointment marks a significant step in strengthening its leadership team and expanding the company?ÇÖs expertise in the Defence sector and HR Services.Wing Commander RD Deshpande joins PR Professionals following his tenure with Byju?ÇÖs where he led the Learning and Development function and spearheaded critical initiatives aimed at Organizational Development. With a distinguished military career spanning 22 years, he brings a wealth of leadership experience and specialized knowledge to the existing, diversified, and experience-rich team at PRP Group.A decorated military veteran, WinCo RD is a recipient of the prestigious ?Ç£Chief of Air Staff Commendation?Ç¥ for exemplary leadership during his career in the Indian Air Force. He has also held leadership roles in esteemed organizations, such as; Reliance Retail Ltd., Byju?ÇÖs, ISHRAE, and Critical Care Unified Pvt. Ltd.  An alumnus of some of India?ÇÖs most esteemed institutions, such as; IIM Ahmedabad, Air Force Academy, Air Force Administrative College, Air Force Intelligence School, and the National Defence Academy, WinCo RD has honed his expertise and developed niche through rigorous academic and professional training. Apart from these, he has also successfully completed courses from the globally renowned institutions, like; XLRI, Jamshedpur and Jack Welch Management Institute, Strayer University, U.S.At PR Professionals, WinCo RD will lead its Defence business along with HR Services. It is aligned with the Vision of the Founder and Managing Director, PRP Group, Dr. Sarvesh Tiwari and this expansion marks the very thought-through and robust strengthening plans of the company. Dr. Sarvesh shared "We are delighted to welcome Wing Commander RD Deshpande to the PRP family. His extensive experience in Defence and Corporate Leadership, coupled with his expertise in HR, PR and Learning & Development, will prove to be invaluable for the company as we expand our offerings and reinforce our commitment to excellence. His unique experiences and perspectives from the Armed Forces, sound knowledge and stellar educational background adds a professional flavor to the team. We are confident that his visionary approach and strategic insights will drive significant growth and innovation for our clients and the organization."With over 28 years of rich and diversified experience in "People Functions?Ç¥, WinCo RD is a visionary, strategist and an expert in defining policies, processes, and implementing reforms. He is a certified Behavioral Trainer, excelling in ?ÇÿOutbound, Facilitation, and Experiential Training?ÇÖ. He is also an ?ÇÿExecutive Presence Coach?ÇÖ.Commenting on his appointment, Wing Commander RD Deshpande said, ?Ç£I am thrilled to join PRP family and am eager to contribute to the company?ÇÖs mission of excellence in Defence business and HR Services. I am excited and at the same time committed to drive impactful initiatives and support the growth of our clients and the organization.?Ç¥PR Professionals has significantly expanded its senior leadership team, further bolstering its ranks with seasoned professionals. Most recently, the company welcomed Nishant Singhal as President Strategy. Furthermore, in the preceding year, PR Professionals made strategic appointments to enhance its leadership cadre. Varun Aggarwal was appointed as Assistant Vice President (AVP) for Business Development, bringing his wealth of experience and expertise to drive business expansion initiatives forward. Additionally, the company added Sanjay Singh to its team, a distinguished media and PR veteran, who assumed the role of Vice President.PR Professionals is an integrated communications company that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities. 

PR Professionals (PRP), the flagship of the PRP Group, announced that it has secured the public relations mandate of ACE ?Çö Action Construction Equipment Ltd., World?ÇÖs largest Pick & Carry cranes manufacturer & India?ÇÖs leading material handling and construction equipment manufacturer. With a rich history of innovation, ACE boasts an impressive portfolio encompassing Pick & Carry Cranes, Mobile/Fixed Tower Cranes, Backhoe Loaders, Crawler Cranes, Truck Mounted Cranes, and other essential Construction Equipment. PRP will be handling their PR mandate, pan India.This partnership reinforces PR Professionals' leading position in the infrastructure sector. The agency is known for its client-centric approach and deep understanding of India's infrastructure space. PR Professionals' impressive client roster includes notable names like National Capital Region Transport Corporation (NCRTC), Rail Land Development Authority (RLDA), Delhi Metro Rail Corporation (DMRC), Indian Railway Stations Development Corporation (IRSDC), Delhi Metro Rail Corporation (DMRC), Housing and Urban Development Corporation Limited (HUDCO), Uttar Metro Rail Corporation (UPMRCL), Patna Metro, Rodic Consultants, Systra, RAILTECH, CIDCO, Rapid Metro, Gurgaon, and many others.?Ç£We're excited to collaborate with PR Professionals, a leader in infrastructure communications. Their strategic approach and understanding of our business will be key in raising awareness of our innovative equipment solutions and further solidifying our position as India's leading construction equipment manufacturer,?Ç¥ said Sorab Agarwal, Executive Director at ACE.Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals shared, ?Ç£India's infrastructure boom presents a dynamic landscape for construction equipment leaders like ACE. We're thrilled to join forces, leveraging our expertise to propel ACE's brand to the forefront of this thriving market.?Ç¥PR Professionals is an integrated communications firm that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.

PR Professionals, the flagship of PRP Group announced the expansion of its energy portfolio with the addition of two premier clients, SAEL and Sunkind India.SAEL is India's leading renewable energy company, specializing in solar and waste-to-energy projects. With its projects spread across the country, SAEL provides decarbonizing solutions and is set to become the leader in responsibly producing sustainable and affordable energy. Sunkind India, on the other hand, is a leading Solar Engineering, Procurement, and Construction (EPC) company. Speaking about the new client wins Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals said "We are delighted to welcome SAEL and Sunkind India to our clientele in the energy sector. Both organizations embody a commitment to sustainability and innovation, aligning perfectly with our agency's values. We look forward to leveraging our expertise in strategic communication to elevate their brand presence and amplify their impactful contributions to the renewable energy landscape?Ç¥PR Professionals' energy and power portfolio already includes esteemed clients such as National Hydroelectric Power Corporation (NHPC), Power Finance Corporation (PFC), Power Trading Corporation (PTC), REC Limited, formerly Rural Electrification Corporation Limited, Eastman Auto and Power, Maharashtra State Electricity Board, Suvakstik Solar, ZunRoof, Mysun, UK Based, Intergen Energy Ltd, Panchvakra, Yasasu and Sukam, among others. The addition of SAEL and Sunkind India further solidifies the agency's position as a trusted partner in the energy sector.PR Professionals is a 360-degree public relations and communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.

PR Professionals, flagship of the PRP Group has recently clinched the digital media mandate for Housing and Urban Development Corporation Limited (HUDCO), India?ÇÖs top public sector company specializing in housing finance and infrastructure project finance. The scope of the mandate encompasses the strategic management and expansion of HUDCO's digital media presence across platforms.The mandate reinforces PR Professionals as the country?ÇÖs leading communications agency for the infrastructure segment. Known for its client-centric approach and value-driven strategies, the agency boasts an impressive portfolio, serving notable clients for public relations and digital media such as National Capital Region Transport Corporation (NCRTC), Rail Land Development Authority (RLDA), Indian Railway Stations Development Corporation (IRSDC), and Delhi Metro Rail Corporation (DMRC), Uttar Metro Rail Corporation (UPMRCL), Patna Metro, Rodic Consultants, Systra, RAILTECH, CIDCO, Rapid Metro, Gurgaon, among others.Expressing his happiness about the new partnership, Dr Sarvesh Tiwari, Founder & Managing Director of PR Professionals, said, ?Ç£We are thrilled to collaborate with HUDCO and extend our expertise in enhancing their digital footprint. HUDCO?ÇÖs contribution towards infrastructure development in the country has been phenomenal, and we are proud and equally honored to become a part of their journey.?Ç¥PR Professionals is an integrated communications firm that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.

PR Professionals, the flagship of PRP Group, today announced the appointment of Sanjay Gupta as the Chief Executive Officer (CEO) of PR Professionals. With an illustrious career spanning over 30 years, Sanjay Gupta brings a wealth of experience to the organization, having worked with renowned Global and Indian corporations. He has previously served as the Vice President of Marketing at Nissan Motor India, and his professional journey includes roles at Hyundai Motor India, Toyota Kirloskar Motor, Honda Motorcycle & Scooter India, and GE Motors India Ltd, among other distinguished organizations. Having worked in Fortune 500 companies such as GE, Toyota, Nissan, and Honda, Sanjay has also made notable contributions to Indian companies like DCM Shriram, Electronica Machine Tools, Advance Valves, M3M Group, and Intex Technologies. Sanjay Gupta expressed his enthusiasm, stating, "I am thrilled to join PR Professionals, a company known for its excellence and innovation in public relations and communications, and feel that PRP Group has all the elements to propel it into a world-class Image & Brand Solution provider across industries & various Government sectors.?Ç¥Mr. Gupta's impressive career is marked by his substantial contributions to numerous sectors, including industrial products, FMCG, automotive, and education. He has a proven track record of delivering exceptional results, having played a pivotal role in generating business worth INR 3000 crore (USD 350 million). His core competencies include marketing corporate communication and PR, digital and social media marketing, business plan development and execution, and team leadership and mentoring. Mr. Gupta has successfully launched and managed multiple brands, products, and campaigns in both the B2B and B2C segments and has expanded into new markets and territories.Dr. Sarvesh Tiwari, Founder & Managing Director of PR Professionals shared "We are delighted to welcome Sanjay Gupta Sir as our CEO. His extensive experience and exceptional marketing and strategic leadership track record will undoubtedly drive our company to new heights of success. We are confident that his vision and expertise will further strengthen PR Professionals' position as a leader in the public relations industry"A Mechanical engineer and a postgraduate alumnus of S.P Jain Institute of Management & Research, Mumbai, Sanjay is a regular guest speaker at India's prestigious management institutes like FMS Delhi, Amity University, SPJIMR, ITS, etc.PR Professionals is a 360-degree public relations and communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.

The dual nature of news and social media presents a double-edged sword. While these platforms serve as valuable tools for communication and information, they are equally vulnerable to manipulation and misuse. The widespread availability of data and the ubiquity of mobile devices have democratized access to information, enabling individuals to share their opinions and perspectives more freely than ever before. However, this ease of communication also amplifies the dissemination of misinformation.With the click of a button, false narratives can reach millions of users within seconds, spreading like wildfire across social media platforms. This unrestricted flow of information, coupled with the lack of stringent fact-checking mechanisms, exacerbates the problem of misinformation. As a result, distinguishing between fact and fiction has become increasingly challenging in the digital age.According to the recent Global State of the Media survey, approximately 58% of journalists cited ensuring content accuracy as their number one priority, ranking above exclusivity.?Ç£Where there is content, there is a possibility of misinformation and disinformation existing,?Ç¥ noted Jaideep Shergill, Co-Founder of Pitchfork Partners, adding, ?Ç£However, this concern is particularly critical in India, given that we ranked highest in a survey among experts during the recent World Economic Forum. In this complex landscape, the public relations industry can be a key player in combating or at least minimising the spread of misinformation, and technology-driven tools can serve as powerful allies in this journey.?Ç¥PR practitioners are utilising various tools and strategies to tackle this challenge. One approach involves the use of advanced technology tools such as artificial intelligence and machine learning algorithms to detect and flag false information.There are some arsenals available to fight misinformation. Listing some of these, Pooja Chaudhari, Executive Director, Concept PR, said, ?Ç£With newer versions of generative AI tools, verifying the accuracy of information dispensed on social media will become even more challenging. As PR professionals, we are responsible for fact-checking all information before sharing it. I believe AI, if properly used, is a great technology to help weed out misinformation. It can be programmed to check for facts faster than humans can. At the same time, we must implement a system that authenticates all information that reaches us independently from multiple sources.?Ç¥Jaideep Shergill cited some key tactics, saying, ?Ç£Establishing the veracity of information sources serves as the foundational step in this endeavour. Trust, but verify. Equipped with the correct knowledge, we can act as vigilant monitors, tracking and addressing misinformation across social media platforms. Collaboration with the right stakeholders, including journalists, media houses, and relevant councils can further strengthen our ability to disseminate factual data and counter false information.?Ç¥He further said that more often than not, misinformation thrives on dramatic narratives to appeal to a higher number of readers, which fuels its rapid spread. But while technology is the very facilitator through which misinformation spreads, it can also serve as a tool for PR professionals.?Ç£Today, we have at our disposal a plethora of AI options, which can be effectively utilised to course correct and counter emotional appeals with robust, accurate data,?Ç¥ he added.Shergill cited an example to explain this, ?Ç£A notable example here is the World Health Organization?ÇÖs ?ÇÿEARS?ÇÖ (Early AI-supported Response with Social Listening), an AI-powered tool used to monitor online conversations about COVID-19. This helped the health agency obtain a comprehensive analysis of public sentiment around the pandemic. Using this approach, it was able to identify prevalent misinformation and respond swiftly in real time to assist people with the correct information. Such large-scale social listening would have been impossible without the strategic application of technology and tools.?Ç¥Valerie Pinto, CEO, Weber Shandwick India, highlighted some strategies as well, stating, ?Ç£Technology-driven tools offer promising solutions to combat this issue. Leveraging monitoring and detection through social listening tools, fact-checking APIs, chatbots, and virtual assistants, as well as implementing targeted social media campaigns and engaging fact-checkers, can prove invaluable in countering misinformation. Yet, as the use of the internet continues to rise, the prevalence of misinformation is poised to grow. In such a landscape, it becomes increasingly crucial to foster media literacy. By embarking on educational campaigns that empower users to critically evaluate information online, we lay the groundwork for a more informed and resilient digital community.?Ç¥Tarunjeet Rattan, Managing Partner, Nucleus PR, noted, ?Ç£A Google search will throw up several tools that will be adept at giving you data that throws up chatter, sentiment analysis, and more. A task easily done by any tech/ AI expert. The difference a PR professional makes to the mix is understanding what this data means, how it impacts the brand, when and where should the brand speak to address a misinformation crisis. This, along with understanding how the information is being escalated and how to put a stop to it. The PR team needs to spend their time understanding how to use this opportunity (yes, it is one) of being in the news to demonstrate the brand?ÇÖs values and strengthen its reputation.?Ç¥

PR Professionals, the flagship of the PRP Group, has won the communicators mandate including public relations and digital media, of the prestigious Pension Fund Regulatory and Development Authority (PFRDA). PFRDA, functioning under the Ministry of Finance, Government of India, serves as the chief regulatory body overseeing the comprehensive supervision and regulation of pensions nationwide. Tasked with promoting, developing, and regulating organized pension funds, notably the National Pension System (NPS), PFRDA operates with the mission of catering to the sustainable old-age income needs of the populace. It has undertaken one of the most ambitious assignments of the government of India.The mandate was secured following a competitive multi-agency pitch. PRP will be spearheading the overall communications strategy of PFRDA. "We welcome PR Professionals onboard and look forward to a fruitful collaboration with them. We aim to leverage PRP?ÇÖs expertise in PR and digital media to effectively engage stakeholders and drive awareness about the importance of financial security through the pension scheme," shared Communication, Media and Public Relations Dept., PFRDACommenting on the win Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals shared "We are enthusiastic about contributing our strategic insights and digital proficiency to amplify PFRDA's objectives, facilitating eater outreach and engagement with stakeholders. This partnership signifies a significant step towards fortifying PFRDA's communication strategies and advancing its mission of ensuring financial security through pension schemes for all citizens?Ç¥PR Professionals is a 360-degree public relations and communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.

The start of a new year is seen as bringing in new operational efficiencies, stronger strategies, and a far greater emphasis on building deep bonds with various stakeholders and consumers. In keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand. As 2024 kicks off, Adgully reached out to some leading names in the Public Relations & Corporate Communication industry to Crystal Gaze into 2024 and speak about what will keep them busy in the year ahead.Focus Areas for PR Professionals in 2024Artificial Intelligence, Digital, Sustainability, and Innovation are some of the key focus areas that the Public Relations industry leaders will intensify their attention on this year.Dr Sarvesh Tiwari, Founder and Managing Director, PR ProfessionalsDr Sarvesh Tiwari, Founder and Managing Director, PR Professionals, listed the following focus areas for his agency:Digital Innovation and Integration: At PR Professionals, we're working on integrating AI, VR, and AR to revolutionise storytelling this year. Our focus is on seamlessly blending these technologies into our PR and content creation processes. By harnessing digital tools and data analytics, we aim to elevate our clients?ÇÖ digital presence, ensuring our strategies are as innovative as they are effective.Sustainability and Social Impact: Sustainability and CSR are more than buzzwords for us; they?ÇÖre a commitment. We're integrating sustainability into our client campaigns, highlighting their eco-friendly practices and social initiatives. This approach isn't just about building a positive brand image; it's about genuine responsibility towards our planet and society.Cultural Sensitivity and Diversity: As someone who grew up amidst the vibrant diversity of Bihar, I understand the importance of cultural sensitivity and equity. At PR Professionals, we're dedicated to ensuring our campaigns are inclusive and culturally nuanced. Internally, we're cultivating a diverse team to bring a plethora of perspectives, enhancing our creativity and connection with varied demographics.Archana Jain, CEO, PR Pundit Havas Red Archana Jain, CEO, PR Pundit Havas Red, stressed, ?Ç£Trying to be a force for good and becoming more meaningful is something more businesses need to do. This is not just because our planet needs it, but because consumers and employees wish to support brands and organisations that are committed to people, planet and purpose. These subjects will enjoy a clear PR advantage in 2024 and beyond.?Ç¥Continuing further, Jain said, ?Ç£Social media is only going to get bigger in 2024 and beyond as more and more people access and get hooked on to it. It?ÇÖs paramount, therefore, that we are adept at publishing original content; sharing insights; showing up in the comments; building thought leadership and employer branding on X, LinkedIn, etc. Influencer marketing and KOL collaborations are going to continue to be a critical part of the communications toolbox to tap new cohorts and amplify messages.?Ç¥?Ç£The creative sector has always been driven by our unique human voices and imaginations, and that?ÇÖs not going to change in 2024. But we need to harness artificial intelligence more productively. It is already helping PR professionals in terms of data analysis, consumer and industry insights, content generation and more. But in 2024, we will have to learn to steer this machine-generated intelligence more to our advantage. I believe we can overcome the shortfall in available talent and multi-task with smarter use of AI!?Ç¥ she added.Tarunjeet Rattan, Managing Partner, Nucleus PRContinuing to develop a deeper understanding of the interplay of AI with consumer sentiment and helping brands stay ahead of the curve top the agenda for Tarunjeet Rattan, Managing Partner, Nucleus PR.Rattan added, ?Ç£We will continue to integrate technology into our work processes, which will allow us to automate grunt work, freeing up time to devote to research and upskilling.?Ç¥She also intends to continue to develop editing chops, because relevance will rule the roost among all the content being churned out by AI. ?Ç£The best editors will win!?Ç¥ she exclaimed.Aman Gupta, Managing Partner, SPAG FINN PartnersAman Gupta, Managing Partner, SPAG FINN Partners, said, ?Ç£Our primary focus at SPAG FINN Partners revolves around innovation, strategic storytelling, and data-driven audience profiling for campaigns that deliver business impact. We are dedicating resources to staying ahead of emerging technologies, refining our storytelling techniques to resonate with evolving audience preferences, and leveraging data analytics to optimise campaign performance.?Ç¥

Ending the year on a high note, PR Professionals, the flagship of the PRP Group announces that it has secured the public relations mandate for five leading real estate developers within two months. The strategic partnership entails collaboration with real estate giants, including TARC, one of India's largest listed real estate developers; Bharti Real Estate, the real estate business arm of the Bharti Group; NeoLiv, an integrated real estate platform with a robust fund management business and development arm founded by Mohit Malhotra, the former Managing Director and CEO of Godrej Properties Limited; and revered real estate developers Eldeco Group and Arize Group. PR Professionals' expertise and track record in the public relations sphere have positioned them as the trusted choice for the real estate sector.Commenting on this, Dr. Sarvesh Tiwari, Founder & Managing Director of PR Professionals, shared, ?Ç£In the last few years, we have expanded our client base across various verticals, including BFSI, Artificial Intelligence, Power, F&B, Metals & Mining, among others. However, real estate has been our core strength since the beginning. We are glad that another set of real estate developers, who are leaders in their respective domains, has entrusted us with their PR mandates.?Ç¥PR Professionals has extensive experience in handling the communications mandates of real estate developers, making it an agency of choice for the sector. It has served over 40 national and international real estate companies and successfully handled communications for over 80 residential, retail, and commercial projects in super luxury, luxury, premium, and affordable segments. DLF Ltd, Central Park, Paras Buildtech, Signature Global, M3M Group, Trident Realty, Vatika Group, LuLu Group, Tribeca, Elan Group, Krisumi Corporation, eXp Realty, Smartworld Developers, and Alpha Corp are some of the top names in its portfolio.In 2023, PRP launched the PR campaign for the luxury residential offering of DLF Ltd, The Arbour, located in Gurgaon. This launch campaign is touted to be one of the most successful projects launches in the history of Indian real estate. DLF witnessed record-breaking pre-formal launch sales worth INR 8,000+ crores. The project was fully sold out within three days even before its official launch. Other notable clients that PRP has onboarded in the past few months include SLMG Beverages, Writesonic (an AI-based writing and image generation platform), News18 India & CNN-News18, PTC India Ltd. (formerly known as Power Trading Corporation of India Limited), Bajaj Finserv, and Patna Metro Rail Corporation, among others.PR Professionals is a 360-degree public relations and communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.