As artificial intelligence reshapes information flows, audiences become increasingly fragmented, and corporate leaders demand greater accountability from every business function, the communications industry is confronting a fundamental question: how should success be measured in an era where visibility alone no longer guarantees influence, and influence itself does not automatically translate into trust? This challenge formed the backdrop of a compelling discussion at the IMAGEXX Summit & Awards 2026, where senior leaders from media, corporate affairs, technology, research and consumer brands argued that the future of communications measurement lies not in counting impressions or media mentions, but in demonstrating tangible business outcomes, stakeholder trust and long-term reputation value. Titled “Measurement 2.0: Share of Voice ? Share of Influence ? Share of Trust. What Boards Actually Want”, the panel was moderated by Deeptie Sethi, CEO, PRCAI. The session explored a fundamental challenge facing today's communication professionals: how to move beyond traditional metrics and demonstrate real business impact in an AI-driven world where attention is fragmented, trust is hard-earned, and boardrooms demand measurable outcomes.The discussion featured insights from Abhinav Gupta, Associate General Manager, Times of India; Bhavya Suri, Director – Corporate Affairs, Pearson Plc; Rituparna Sengupta, Director – Communication and Outreach, Wadhwani AI; Kaveri Singh, Manager – Corporate Communications, Adidas India; Madhurima Bhatia, Head of PR & Partnerships, Ipsos India & APEC; and Mridula Bhatt, Content Marketing Manager, Apptrove.From Monitoring to MeasurementOpening the discussion, Deeptie Sethi highlighted how the communications industry is witnessing a paradigm shift. She noted that while monitoring media coverage remains important, organisations must increasingly focus on measurement frameworks that capture outcomes and impact rather than vanity metrics.She emphasised that advertising value equivalency (AVE) and volume-based reporting are no longer sufficient indicators of success, especially in an era where AI and advanced analytics are reshaping how brands engage with stakeholders.Quantifying Trust in the SaaS EcosystemSharing a technology-sector perspective, Mridula Bhatt, Content Marketing Manager, Apptrove, spoke about the complexities of measuring trust in the B2B SaaS landscape.According to Bhatt, trust cannot be measured through a single metric because customer journeys involve multiple stages—including adoption, retention, and advocacy—that vary significantly across clients. She explained that successful communication campaigns are often built around addressing market vulnerabilities and helping businesses understand why specific SaaS solutions become essential to their operations.For Apptrove, building trust involves creating a sense of community among customers by identifying common challenges across industries and positioning the brand as a shared solution. This approach, she noted, helps transform communications from simple awareness-building exercises into long-term trust-building initiatives.Reach Creates Visibility, Resonance Creates InfluenceOffering a media and content perspective, Abhinav Gupta, Associate General Manager, Times of India, drew a distinction between reach and resonance.“Reach gets you into a consumer’s feed, while resonance gets you into their mind, heart, and conversations,” he remarked.Gupta emphasized that storytelling remains one of humanity's most powerful tools and that brands must move beyond visibility to create meaningful emotional connections. He cited examples of campaigns that leverage authentic storytelling to create deeper consumer engagement rather than relying solely on advertising exposure.He also stressed that authenticity has become non-negotiable in today's environment. Consumers can easily identify superficial brand messaging, making genuine actions more important than carefully crafted narratives.Referring to brands such as Tata and Apple, Gupta highlighted how trust is built when organizations consistently demonstrate their values during critical moments. He also pointed to entrepreneur Nikhil Kamath’s content-led personal branding strategy as an example of how resonance can create influence that extends beyond a company’s core business.What Boards Really Want: Business ImpactAddressing the panel’s central theme, Bhavya Suri, Director – Corporate Affairs, Pearson Plc, focused on what communication leaders must deliver to the boardroom.Drawing on over two decades of experience across industries, Suri explained that effective measurement requires a three-tiered framework.The first level consists of outputs such as share of voice, leadership visibility, and campaign reach. The second focuses on outcomes, including changes in awareness, perception, and brand preference. The third and most critical level measures business impact—whether communication efforts contribute to commercial opportunities, partnerships, customer growth, or revenue generation.Suri noted that organisations like Pearson, which has successfully evolved over its 200-year history, demonstrate the importance of adapting communication strategies and measurement frameworks to changing market realities.Purpose-Led Measurement in Social ImpactRepresenting the development sector, Rituparna Sengupta, Director – Communication and Outreach, Wadhwani AI, argued that purpose remains the starting point for all meaningful measurement.At Wadhwani AI, communication effectiveness is evaluated through the lens of social impact rather than traditional corporate metrics. Sengupta explained that the organisation’s AI solutions are designed for last-mile users, including frontline healthcare workers operating in low-connectivity environments with limited technological resources.For such initiatives, success is measured not only by technological performance but also by real-world adoption and usability. Wadhwani AI follows a “breadth-depth-attribution” framework that assesses how effectively innovations translate into tangible outcomes for underserved communities.Visibility, Credibility and Trust: The Adidas FrameworkProviding a consumer brand perspective, Kaveri Singh, Manager – Corporate Communications, Adidas India, outlined a three-layer approach to communication measurement.According to Singh, successful communication strategies must first establish visibility, then build credibility, and ultimately create trust among stakeholders.As a global brand serving both consumers and business partners, Adidas evaluates communication effectiveness across multiple stakeholder groups, making trust a critical indicator of long-term brand strength.Measuring Reputation Through Business OutcomesOffering insights from the research industry, Madhurima Bhatia, Head of PR & Partnerships, Ipsos India & APEC, emphasized the importance of linking communication efforts directly to business results.She shared a recent example involving Ipsos' qualitative research division, where strategic media engagement around global leadership participation significantly boosted market visibility. The resulting increase in client inquiries and project demand translated into substantial business growth, demonstrating a clear connection between communications and commercial outcomes.Bhatia also highlighted Ipsos’ global reputation measurement framework, which is built around a “reputation pyramid”. The model tracks stakeholder progression through five stages: awareness, familiarity, favorability, trust, and advocacy.According to her, while awareness often receives the most attention, true brand strength lies at the top of the pyramid, where stakeholders actively advocate for the organisation.The New Currency of CommunicationsA common thread throughout the discussion was the growing realisation that communication measurement is evolving beyond media mentions and share of voice.The panelists collectively agreed that while visibility remains important, organizations must increasingly focus on influence, trust, reputation, and business outcomes. Whether in corporate communications, consumer marketing, social impact initiatives, or B2B technology, success is now measured by the ability to drive meaningful behavioral change and tangible organizational value.As communications leaders continue to navigate an AI-powered landscape, the conversation at IMAGEXX Summit & Awards 2026 made one thing clear: the future of measurement belongs not to those who can generate the loudest voice, but to those who can build the deepest trust.

The days when brands could simply translate a national campaign into multiple regional languages and expect it to resonate are rapidly fading. As consumers become more connected and culturally aware, marketers are discovering that language is only one part of the equation. Understanding local aspirations, lifestyles, traditions and community identities is proving far more important.  Language Resources This shift was at the heart of a discussion on “Regional Bharat, National Brands: Vernacular Storytelling” at The 6th edition of IMAGEXX Summit & Awards 2026, organised by Adgully and The PR Post on June 3 at Sheraton New Delhi Hotel, Saket. Setting the tone for the session, chair Shishir Sinha, Associate Editor, The Hindu BusinessLine, argued that Bharat cannot be viewed through a singular lens, pointing to India's immense linguistic and cultural diversity where identities, behaviours and consumer realities often change every few kilometres. The conversation that followed explored how brands are moving beyond translation-led communication and embracing hyperlocal storytelling to build stronger consumer connections. The consensus emerging from the conversation was clear: vernacular communication is no longer a tactical layer added to national campaigns. Increasingly, it is becoming a strategic foundation shaped by cultural insight, local context and a deeper understanding of consumer behaviour.For decades, brands seeking scale in India followed a familiar formula: create a national campaign, translate it into regional languages, and roll it out across markets. It was a model built on consistency and reach. Increasingly, however, communicators believe that approach is no longer enough.As India’s consumers become more connected, diverse and culturally expressive, brands are discovering that language alone does not guarantee relevance. The real challenge lies in understanding communities, lifestyles, aspirations and local realities that shape consumer behaviour. What was once viewed as vernacular communication is now evolving into something far deeper: hyperlocal storytelling rooted in cultural understanding.The shift reflects a broader recognition that Bharat cannot be approached as a single, homogeneous market. As the old saying goes, “Kos kos par badle pani, char kos par vani.” Every few miles, not only does the language change, but so do customs, priorities and ways of life. For marketers and communicators, this complexity presents both a challenge and an opportunity.Aashima Malik, Senior Vice President, Consumer and Tech at Ruder Finn, believes regional communication can no longer be treated as an extension of a broader campaign.According to her, India’s diversity is best understood as an amalgamation of micro-cultures rather than a collection of language groups. In such an environment, simply translating a national campaign into a local language risks missing the realities that shape consumer behaviour. The focus, she argued, must move beyond language to culture, communities and genuine consumer truths.Her observation reflects a larger change taking place across industries. The distinction between India and Bharat, once a common framework in marketing conversations, is increasingly being questioned. Consumers in smaller cities may have different cultural contexts, but they are often equally connected, aspirational and digitally engaged. The challenge is not reaching them in their language alone but understanding what resonates with them.This need for deeper understanding becomes even more critical in sectors where trust plays a central role.For Monica Dubey, Head of Corporate Communication at Bajaj General Insurance, the biggest lesson from years of brand building has been that scale without emotional connection delivers limited impact. While national campaigns help establish visibility and trust, meaningful engagement requires a much closer understanding of consumer concerns.Insurance continues to face low penetration levels in India, with many consumers viewing policies as complex and difficult to understand. Addressing that challenge requires more than simplifying communication. It also requires designing products around regional realities.Dubey pointed to the company's efforts to customise health insurance offerings according to the specific health concerns, lifestyles and medical needs of different states. In her view, localisation must extend beyond messaging to product development itself. Understanding how people live, the risks they face and the traditions that influence decision-making can often be more important than language alone.The discussion repeatedly returned to the role of emotion in successful brand building. Some of India’s most enduring campaigns succeeded not because they translated well but because they captured a cultural truth.The transformation of Life Insurance Corporation’s messaging from “Zindagi Ke Baad Bhi” to “Zindagi Ke Saath Bhi, Zindagi Ke Baad Bhi” reflected a deeper understanding of how Indians perceive discussions around mortality and financial security. Similarly, Cadbury’s iconic “Kuch Meetha Ho Jaye” moved the brand beyond being seen as just a chocolate product, positioning it within everyday Indian rituals and celebrations.These campaigns succeeded because they tapped into behaviours and beliefs that already existed in people’s lives.For Rajiv Ranjay Sarkar, SVP, PR & Marketing at Religare, this is why vernacular should not be viewed as a separate communication vertical but as the foundation of engagement itself.Operating across multiple financial services categories and serving customers through a large network spread across numerous states, Religare has increasingly focused on hyperlocal approaches. Sarkar argued that translation primarily delivers information, while cultural understanding creates a sense of belonging. The distinction is significant. Information can explain a product. Belonging can build trust.As brands attempt to engage underserved communities and first-time consumers, that sense of belonging becomes increasingly valuable. Campaigns that reflect local realities, aspirations and cultural nuances are often better positioned to establish credibility than those built solely around functional messaging.Malik echoed this view, arguing that hyperlocal messaging is likely to outperform broad national narratives in the years ahead. Consumer truths, she suggested, remain remarkably powerful regardless of geography. The reason campaigns such as “Kuch Meetha Ho Jaye” continue to resonate across generations is because they emerge from behaviours deeply embedded in Indian households.Another example cited during the discussion was Coca-Cola’s famous “Thanda Matlab Coca-Cola” campaign. Rather than introducing a new behaviour, the campaign built itself around an existing consumer habit. In many parts of India, consumers would ask for a “thanda” rather than a specific beverage brand. By embedding itself within that everyday language, Coca-Cola successfully turned a generic category reference into a brand association.The lesson for marketers is clear: the strongest campaigns often emerge from observing how people already speak, think and behave.For Jaideep Manchanda, SVP Marketing at Innovatiview India Limited, successful storytelling begins with insight. Drawing from nearly two decades of experience, he described what he calls the ABCDE framework of branding: addressing motivations and barriers, building trust, capitalising on trends and influencers, understanding dreams and aspirations, and creating emotional empowerment.While the framework can be applied to both national and local campaigns, its effectiveness ultimately depends on the quality of the underlying insight. Whether a brand is communicating in a regional market or at a national level, sharper insights generally lead to stronger outcomes.The importance of local insight was reinforced through a practical example shared by Vikas Nain, Marketing Head at invent.ai.According to Nain, culturally relevant campaigns are built through multiple layers. Brand identity and visual language may remain consistent, but pricing, content, assets and execution often require adaptation. In markets beyond the metros, relatability and aspiration must work together.He cited the launch of two stores, one in Delhi and another in Jodhpur, where identical marketing playbooks delivered different results. While advance-booking strategies worked effectively in Delhi, consumer behaviour in Jodhpur showed a preference for immediate purchase rather than waiting for future benefits. The insight required a rapid adjustment in strategy.The example underscored a growing reality for marketers: even markets within the same state or region cannot always be approached in the same way.Perhaps the strongest consensus emerged around the limitations of translation.In an age where AI-powered tools can convert content from one language to another within seconds, the mechanics of translation are no longer a competitive advantage. The real challenge is ensuring that communication reflects local culture rather than merely local vocabulary.Md Rizvi Sajjad, Founder and Chairman of OneXtel Communication Media, argued that translation may help brands achieve recognition, but deeper localisation is what creates relationships. As communication becomes more hyperlocal, audiences increasingly expect brands to understand their communities, celebrate local heroes and acknowledge regional realities.When consumers feel that a brand understands their ecosystem, engagement naturally deepens. And with stronger engagement comes stronger business outcomes.The conversation ultimately revealed a significant shift in how organisations are thinking about communication. The future of storytelling in Bharat is not about choosing between national and regional narratives. Nor is it about translating campaigns into multiple languages.Instead, it is about recognising that consumers want to be understood, not merely addressed.For brands, that means moving beyond language and embracing culture, context and community. In a country where diversity changes every few kilometres, relevance will increasingly belong to those who listen closely enough to understand the local story before attempting to tell their own. 

“Bharat” has become one of the most talked-about words in boardrooms, presentations and growth conversations. Every brand wants to unlock Bharat, connect with Bharat or build for Bharat. Yet, despite the attention it receives, Bharat remains difficult to define. Is it a geography, a mindset, an income category, or an aspiration that cuts across cities and regions?  These questions formed the basis of a discussion on “The Bharat Story: Realities, Risks and Rise” at the 6th edition of IMAGEXX Summit & Awards 2026. Moderated by Yashika Sagar, Senior Account Director at Fuzion PR, the session explored how consumer behaviour across Bharat is evolving and why many long-held assumptions about this audience no longer hold true.One of the strongest themes to emerge from the discussion was that Bharat consumers are often misunderstood. Alifiya Nalwala, Group Head - Corporate Communication & PR at PhysicsWallah, argued that one of the biggest misconceptions brands continue to hold is that consumers in Bharat are primarily looking for cheaper products and services.According to Nalwala, affordability and value are not the same thing. Consumers may carefully evaluate every rupee they spend, but that does not mean they are willing to compromise on quality. PhysicsWallah’s growth, she noted, has not been driven by offering the cheapest courses in the market but by delivering outcomes that consumers believe are worth paying for. For many students from smaller towns and cities, the decision is ultimately based on value and return on investment rather than price alone.She also challenged the perception that Bharat is somehow less sophisticated than metropolitan India. Today’s consumers are digitally connected, comfortable navigating across platforms and capable of evaluating products and services with the same level of scrutiny as consumers in larger cities. At the same time, she cautioned against viewing Bharat as a single market. Consumer aspirations, cultural influences and local realities vary significantly across regions, making localisation critical for brands seeking meaningful engagement.Gunjan Batra, PR & Communications Lead (Senior GM) at Usha International, echoed the view that businesses need to move beyond outdated assumptions about Tier 2 and Tier 3 markets. According to her, some of India’s most significant growth stories are now emerging from these regions.Consumers are increasingly aspirational, digitally aware and willing to spend on products that improve their quality of life. Access to information, widespread internet penetration and digital payment infrastructure have transformed the way purchasing decisions are made. Consumers compare products, evaluate features and conduct extensive research before making a purchase.Batra also pointed to the growing influence of women in household purchase decisions, arguing that brands often underestimate their role. While traditional perceptions may suggest otherwise, women continue to play a crucial role in shaping buying choices across households.Another important shift, she noted, is the growing acceptance of premium products beyond metropolitan markets. Consumers are willing to spend more when they see genuine value, convenience or better features. The assumption that affordability alone drives purchasing decisions in Bharat no longer holds true.The impact of digital adoption has also reshaped expectations around convenience and accessibility. Deepika M Jagasia, Head - Corporate Communications at Blue Dart, observed that consumers across emerging markets increasingly expect the same levels of service and convenience available in metro cities.With greater access to brands, products and services through digital channels, expectations around speed, reliability and customer experience have risen significantly. As a result, companies are under increasing pressure to ensure that service delivery remains consistent across locations.At the same time, Jagasia stressed the importance of aligning communication with operational realities. While infrastructure and connectivity continue to improve, brands must avoid overpromising and ensure that customer expectations are managed transparently.For Akanksha Jain, Assistant Vice President - PR and Communications at Swiggy, the Bharat consumer today is not merely digital-enabled but increasingly digital-first. Consumers spend significant time on digital platforms, are aware of the experiences available elsewhere and expect similar levels of convenience, quality and personalisation from brands.She argued that localisation today extends far beyond language. Simply translating communication is no longer enough. Brands must understand local preferences, behaviours and consumption patterns if they want to build relevance and trust.Using examples from the food and dining ecosystem, Jain highlighted how consumer preferences can vary dramatically across markets. Food habits, platform preferences and purchasing journeys often differ from one region to another, making regional playbooks more effective than a one-size-fits-all national strategy.Taken together, the discussion painted a picture of a Bharat that is increasingly connected, ambitious and confident. Consumers are not looking for simplified versions of products or experiences. They are seeking value, quality, convenience and relevance.For brands, the challenge is no longer simply reaching Bharat. It is understanding its diversity, recognising its aspirations and responding to the nuances that shape consumer behaviour across markets. As Bharat continues to drive the next phase of growth, success will increasingly depend on how well businesses move beyond assumptions and engage with consumers on their own terms. 

The IMAGEXX Summit and Awards 2026 concluded on a high note with a grand celebration of excellence across public relations, corporate communications and marketing communications, recognising agencies, professionals and organisations that have helped redefine the communications landscape in an increasingly dynamic and technology-driven environment.The awards ceremony brought together industry leaders, communications strategists and corporate decision-makers, culminating in the felicitation of outstanding performers whose work has demonstrated innovation, strategic impact and leadership over the past year. Amid enthusiastic applause from peers and industry stakeholders, winners across multiple categories were honoured for setting new benchmarks in reputation management, stakeholder engagement, workplace culture and communications effectiveness.The evening's highest honour, PR Agency of the Year, was awarded to Adfactors PR, underscoring the agency's continued dominance in India's public relations ecosystem and its ability to deliver impactful communications programmes across sectors. In the special recognition categories, Kaizzen was named PR Agency of the Year – Jury Choice, reflecting the jury's appreciation of the agency's strategic work and industry contributions. Meanwhile, Media Mantra secured the PR Agency of the Year – Adgully Choice award, highlighting its growing influence and performance within the communications industry.Leadership excellence was another key focus area at the awards. Udit Pathak, Co-founder and CEO, Media Mantra, and Nikky Gupta, Co-Founder and CEO, Teamwork Communications, were jointly honoured as PR Agency Heads of the Year, recognising their role in driving agency growth, nurturing talent and steering innovative communications strategies in an increasingly competitive market.The awards also acknowledged exceptional achievements in corporate communications. Puneet Gupta, Head – Communications at INOX Air Products and INOXCVA, was named Corporate Communication Person of the Year (Brand) for his contribution to strengthening corporate reputation and stakeholder engagement. On the agency side, Ankitha P C, Account Director, Concept Public Relations India Limited, received the Corporate Communication Person of the Year (Agency) award, reflecting her excellence in client advisory and communications execution.In the marketing communications category, Dipanjan Banerjee, Chief Commercial Officer, Blue Dart Company Limited, was honoured as Marketing Communications Professional of the Year, recognising his efforts in aligning brand communication with business growth objectives. Manish Kohli, Chief Manager – Group Corporate Communications, L&T Finance Ltd, received the Jury Choice recognition in the same category, while Alok Chander, Chief Marketing Officer, HFCL Limited, was named Marketing Communications Professional of the Year – Adgully Choice.Beyond campaigns and business outcomes, the awards also spotlighted organisations fostering progressive workplace environments and future-ready cultures—an increasingly critical aspect of sustaining talent and innovation within the communications industry.RuderFinn was recognised with the Best Working Culture of the Year (Organisation) award, highlighting its commitment to employee well-being, collaboration and professional development. Kommune was honoured with the Future-Ready Workplace Excellence award for building an agile and forward-looking organisational culture equipped to navigate evolving industry demands.Specialist expertise was also celebrated, with Fuzion Public Relations Pvt Ltd being named Specialist Consultancy/Firm of the Year – Regional PR, recognising its impact in strengthening regional communications and expanding the reach of strategic public relations beyond metropolitan markets.Among corporate teams, Godrej Industries Group emerged as the winner of Corporate Communications Team of the Year, reflecting the company's strong reputation management and integrated communications approach. L&T Finance Ltd received the Jury Choice recognition in the same category, underscoring the growing importance of communications as a strategic business function.The winners' list for IMAGEXX Awards 2026 reflects the breadth and diversity of talent shaping India's communications industry today—from established agencies and corporate teams to emerging workplace leaders and specialist consultancies. The awards serve not only as a celebration of achievement but also as a testament to the evolving role of communications professionals in building trust, driving business value and navigating an increasingly complex media landscape. 

Adgully and The PR Post will host the IMAGEXX Summit & Awards 2026 on June 3 in New Delhi, bringing together some of India’s most influential voices from public relations, corporate communications, public affairs, media, and reputation management.At a time when organisations are navigating AI-driven disruption, increasing stakeholder scrutiny, reputational volatility, and rapidly evolving communication landscapes, the summit aims to explore how communications professionals can build trust, shape influence, and protect reputation in an increasingly complex environment.The event will feature a keynote address by Smt. Meenakshi Lekhi and bring together senior industry leaders to discuss the future of strategic communications, corporate reputation, public affairs, crisis management, and the evolving role of communicators in shaping business and societal outcomes.Centered around the theme, “PR Beyond Vanity: Trust, Growth & Speed,” IMAGEXX 2026 will challenge conventional notions of communications success and explore how modern communicators are driving business outcomes, building stakeholder trust, protecting reputation, and enabling organizations to respond with agility in an increasingly complex and fast-moving world.Headlining the summit as the Keynote Speaker is Smt. Meenakshi Lekhi, Former Minister and Member of Parliament (Lok Sabha), and Senior Advocate, Supreme Court of India. Recognized for her contributions to public policy, governance, diplomacy, and public discourse, Dr. Lekhi will share her perspectives on leadership, trust, influence, and the evolving role of communication in shaping institutions and society.The summit will feature a distinguished lineup of industry leaders, including:Abhilasha Gupta – Global Head, Corporate Communications & Public Affairs, Tech MahindraAjey Maharaj – Senior Vice President & Group Head, Corporate Communications & PR, Fortis HealthcareAkanksha Jain, Assistant Vice President- PR and Communications, SwiggyAnuj Dayal – Principal Executive Director, Corporate Communications, Delhi Metro Rail Corporation (DMRC)Balaji Krishnaswami – Head, Policy Communications, Amazon IndiaDarshan Shah, Co-founder and CEO, NewsreachDeepika Jagasia – Head, Corporate Communication, Blue Dart ExpressMadhurima Bhatia, Head of PR and Partnerships – India and APEC, IpsosNatasha Wadhwa – Head, Strategic Communications & Brand, Shell IndiaVandana Chopra – Partner & Head, Brand & Communications, KPMG IndiaJoining them will be senior leaders from communications, corporate affairs, public affairs, brand, and reputation management functions across leading organizations. The summit will also bring together agency leaders, industry body representatives, communications experts, and senior journalists to discuss trust, reputation, influence, and the future of strategic communications.Through keynote addresses, fireside conversations, and thought-provoking panel discussions, the summit will examine some of the most pressing issues shaping the profession today, including the future of corporate communications, reputation management, crisis preparedness, AI-powered communications, stakeholder trust, public affairs, digital storytelling, and the growing influence of integrated communication strategies.The summit will also feature “Beyond The Headline,” a live communications challenge designed to showcase the strategic thinking, creativity, and problem-solving abilities of emerging PR and corporate communications professionals.Commenting on the initiative, Bijoya Ghosh, Founder & CEO, Adgully Network, said:"Communications today sits at the intersection of trust, influence, business growth, and societal impact. As organizations navigate increasing complexity and scrutiny, communications leaders are expected to shape narratives, manage reputation, influence stakeholders, and drive strategic outcomes. IMAGEXX 2026 is designed to bring together the brightest minds in the profession to exchange ideas, share experiences, and collectively define the future of communications."The summit will culminate with the IMAGEXX Awards 2026, recognizing outstanding campaigns, organizations, agencies, and professionals who have demonstrated excellence in public relations, corporate communications, public affairs, brand storytelling, and reputation management.The event is supported by leading industry partners. Kaizzen is the Presenting Partner. Fuzion Public Relations is the Powered By Partner. Gold Partners include Alkimyx, Kommune Brand Consultancy, Mavericks Media, Media Mantra and Ruder Finn. NewsReach is the Communication Partner and EVOC is the Industry Partner.Register for IMAGEXX Summit & Awards 2026