Burson, the newly formed global communications powerhouse born from the merger of BCW and Hill & Knowlton, has bolstered its leadership team across the Asia-Pacific (APAC) region. This strategic move strengthens Burson's ability to deliver innovative communications solutions for clients navigating today's dynamic landscape.Experienced Leaders at the HelmThe appointments include seasoned professionals with extensive experience in the communications industry. Rikki Jones, a 10-year veteran at GCI Health, will spearhead Burson Group Singapore as CEO, while concurrently leading GCI Health Asia-Pacific as President. Cindy Lim, with over three years at BCW Global, takes the reins as CEO of Burson Singapore. Lim brings a wealth of knowledge from her previous roles, including shaping marketing and communications strategies for prominent clients.Regional Expertise Across APACBurson's leadership extends beyond Singapore. Justin Then, formerly CEO of Malaysia for Hill & Knowlton, assumes the CEO position for Burson Malaysia. Additionally, Burson has appointed market leaders for key APAC markets:  Claire Li: CEO, Burson Greater China  Marianne Admardatine: CEO, Burson Indonesia  Tsuyoshi Takemura: CEO, Burson Japan  Wachiraporn Pornpitayalert: Market Leader, Burson Thailand  Tom Horn: Market Leader, Burson Australia and New ZealandHS Chung, CEO of Burson Korea, will continue to lead the Korean market while also serving as North APAC CEO.Focus on Client Needs and Innovation"In a rapidly changing world, clients require the best talent and resources to tackle complex challenges," said HS Chung, North APAC CEO. "Burson's extensive network across APAC offers clients access to a diverse team of specialists with proven experience."Adrian Warr, who will join Burson as South APAC CEO in September, emphasizes the agency's commitment to innovation: "We are dedicated to delivering exceptional value to clients through creative thinking and cutting-edge strategies. Burson's world-class talent will translate this commitment into building reputation capital, a crucial competitive advantage for our clients."Building on a Strong LegacyThis leadership announcement comes after WPP's merger announcement in January, combining BCW and Hill & Knowlton to create Burson. With over 6,000 employees in 43 markets worldwide, Burson honors the legacy of Harold Burson, a pioneer in modern public relations.Adrian Warr, the impending CEO for South Asia-Pacific, will cover Burson's business in India, Australia, New Zealand, Singapore, Indonesia, Thailand and Malaysia.