Jack Taylor, an independent, US-founded public relations and communications agency, is proud to announce its expansion into the Gulf Cooperation Council (GCC) region, marking a significant milestone in the agency's international expansion strategy.Founded in 2010, Jack Taylor has evolved into a global leader with some of the most cutting-edge clients in wellness, health, and fitness. Partnering with brands that solve human problems and empower consumers to live their best lives, the agency’s portfolio includes notable brands like WHOOP, AG1, Athletic Brewing, Eight Sleep  Hyperice, HYROX, and Plunge. With the GCC health tracker market projected to grow by 5.22% from 2024 to 2028, reaching a market volume of US$705.10 million in 2028,[1]Jack Taylor’s  expansion into the GCC underscores both the continued growth of the wellness sector and the agency’s dedication to amplifying brand stories through local and global perspectives.Leading the new GCC office will be Aaron Illathu, the company’s newly appointed Managing Director. Aaron brings a wealth of experience, as an ex-Google professional from California and is now making significant contributions in the GCC, having grown major brands such as Uber and Careem. He will continue to build the WHOOP presence as Jack Taylor’s inaugural partner in the region, highlighting their commitment to advancing health and wellness through cutting-edge technology.Jon Bier, Founder and CEO, said, “Expanding into the GCC region is a natural progression for Jack Taylor following our recent success establishing a presence and serving clients in Australia. We believe the Middle East is becoming a global powerhouse for all things health, wellness, and fitness, aligning with both our passion and areas of expertise. With a relatively young population and a growing middle class that is tech-savvy and health-conscious, we look forward to resonating with existing and target consumer demographics, while augmenting Jack Taylor’s footprint and building a reputation for unrivaled client service and success internationally.”Aaron added: “I am thrilled to bring Jack Taylor’s unique approach of innovative storytelling to the region. Leadership across the GCC is promoting technology and wellness as part of their national agendas such as Dubai’s National Strategy for Wellbeing 2031[2] and Saudi Vision 2030[3]. The region is investing in infrastructure and education to support these sectors, and implementing policies to attract foreign investment and talent. With these initiatives bringing in the top players to the region, they will require unique expertise for these sectors and this is what Jack Taylor brings to the table. It is an exciting new chapter for the agency and I’m grateful to be a part of the journey.”Jack Taylor has been at the forefront of the wellness conversation, partnering with some of the most innovative and iconic brands over the past 15 years. The agency collaborates with pioneers across diverse industries, including agriculture, apparel, fintech, health tech, human performance and longevity, lifestyle and nutrition, space exploration, sports and fitness, and sustainability. Jack Taylor provides comprehensive support across PR, communications, and marketing, including earned editorial, thought leadership, awards, events, affiliate strategy, brand partnerships, and measurement and analytics.Headquartered in Brooklyn, New York, Jack Taylor serves partners in the United States, Canada, United Kingdom, Europe, Australia, and now the GCC, working with pioneering clients looking to carve out a space in cultural discussions and empowering people to live their best lives.

Little Moons, the mochi ice cream company, has appointed UAE-based PR agency, Current Global MENAT, to accelerate its Middle East expansion.Founded by Howard and Vivien Wong, Little Moons became a viral sensation in 2021 in the UK generating content viewed over 500 million times. Since then, the brand has disrupted the ice cream category pioneering the snackable ice cream segment with its artisan-quality mochi ice cream bites that are made without compromise and at less than 85kcal per ball.Little Moons is now one of the leading mochi ice cream in the world and the fastest-growing ice cream brand globally. Known for its delicious bite-sized mochi ball of perfection, Little Moons offers a variety of flavours such as passionfruit & mango, pistachio, and raspberry, catering to an array of tastebuds, with vegan options also available.Each Little Moon is a work of art, handmade using a 30-year-old family technique that expertly steams and pounds the rice dough until it reaches the perfect chewy texture. The gelato centres are then wrapped in a thin layer of mochi before being hand-rolled into their distinctive moon shape. The brand sources the finest ingredients worldwide to create artisan gelato ice cream bursting with flavour. Its gelato has a higher density, offering a more intense flavour than other ice creams.Commenting on the partnership, Amelia Butler, Senior Trade Marketing Manager, Little Moons, said, “We were in search of a modern, integrated creative partner to help us get as many eyeballs on our brand as possible, and the Current Global team stood out as the perfect fit. The passion of the Current Global shone through with their strategic insights, creative ideas, and understanding of the region. We look forward to working together as we grow the Little Moons brand across the Middle East.”Peter Jacob, Managing Director, Current Global MENAT, commented, “You can tell an awful lot about a client from the very first brief and we immediately knew this was a brand and a client that matched our mindset. Across the pitch process, the team did a lot of testing of the product in the name of research and on top of that, it’s a great story with two passionate founders driving the business forward where communications is at the centre of the business. We can’t wait to get started.”Current Global will work with Little Moons to deliver exceptional integrated communication solutions, engaging with key media and influencers, to build greater brand visibility and solidify its presence in the region.Launched in the UAE in May 2023, Little Moons is available all major retailers such as Carrefour, Lulu, Spinneys and Choithrams, as well as delivery apps like Amazon UAE, Instashop, Kibsons, Deliveroo, Noon, Talabat and Careem.