Ogilvy PR has bolstered its consumer PR and influence practice with the appointment of Sophie Paterson as the newly created Head of Gaming and Entertainment. Paterson boasts an impressive 15-year track record working with leading entertainment brands like Sony Music and Spotify.Leveraging her expertise in communications, digital strategy, and brand development, Paterson will spearhead Ogilvy PR's efforts in the burgeoning gaming and entertainment sector. Her focus will encompass streaming services, music, film and television, publishing, arts, events, and festivals, aligning with the agency's strategy to capitalize on this high-growth market and the increasing demand for innovative fan engagement tactics.Dan Young, Ogilvy PR's Managing Director for Consumer PR and Influence, said: Given the increasing fragmentation of the entertainment industry, it has never been more important for brands to execute effective earned first strategies that connect publicity, social, influence and experiential to drive awareness and engagement. There’s a need for content platforms to drive local cultural salience and engage with the creative community and policy makers alike. Sophie’s proven experience in audience development will enable us to grow our client base in a sector where we already have a strong track record of success. We’re excited to have her on board.”Throughout her career, Paterson has been a vocal advocate for various social causes, including racial justice, LGBTQIA+ rights, and gender equality. Her commitment extends to mentorship programs like AIR Women in Music and volunteer initiatives like Our Soundtrack, Our Stories, and Our Ads, all focused on supporting the music industry during the pandemic.Paterson actively participated in the working group that delivered the landmark National Music Industry Review in 2021/22, a crucial initiative addressing systemic sexual harassment and gender inequality within the Australian music scene.Paterson Excited to Lead Ogilvy PR's gaming and entertainment charge: “I am incredibly honoured and excited to join Ogilvy PR as the head of gaming and entertainment. The gaming and entertainment industries are at the forefront of cultural innovation and influence in an environment where there has never been more competition for eyes, ears, and attention. I look forward to leading our talented team in creating impactful, cutting-edge, culturally relevant campaigns that resonate with audiences across the ANZ and Asia regions, ensuring our clients’ brands thrive in this dynamic landscape.”
