Online marketplace giant eBay has selected Axicom, Burson's tech-focused agency, as its North America corporate communications agency of record. This follows a competitive review led by eBay's new Chief Communications Officer Gigi Ganatra Duff.Axicom will support eBay across various areas, including corporate, product, and technology communications, seller and advertiser engagement, and the eBay Foundation. The agency will collaborate with Duff's team to enhance awareness of eBay's commitment to innovation and its vibrant community.Lisa Sullivan, President of Axicom Americas, expressed excitement about the partnership, emphasizing the agency's expertise in helping tech brands communicate effectively.This win marks a significant milestone for Axicom in the US market, following recent successes like securing AMD's global PR business. eBay, celebrating its 30th anniversary in 2025, will manage the account from Axicom's San Francisco office.

The Burson Group is enhancing its corporate affairs capabilities with the appointment of two senior leaders, Steve Behm and Dan Doherty, to strategic roles.Steve Behm will join Burson as the Americas Chair of Corporate Affairs. He arrives from Real Chemistry, where he led the agency’s crisis communications and reputation practice for the past 14 months. Prior to Real Chemistry, Behm spent 18 years at Edelman, where he played a pivotal role in leading the U.S. crisis, risk, and reputation practice. He also successfully managed the firm’s Southern region business, doubling its size over three years. Behm’s official start date at Burson is set for November 11.Dan Doherty, in contrast, has been promoted to the newly created position of Global Head of Corporate Affairs for Axicom, Burson’s technology-focused agency. Doherty has been with Burson for eight years and most recently served as North American Practice Chair, Global Corporate Affairs. His extensive expertise spans the technology, consumer packaged goods, and energy sectors, where he has helped companies address complex and sensitive issues.

Zendesk, a San Francisco-based SaS customer service products company, has selected Axicom as its global PR agency of record, consolidating its public relations business with the firm. Axicom has been handling Zendesk's US business for over a year and will now expand its services to the UK, France, Germany, and Australia. Previously, Zendesk worked with agencies like Hotwire and Edelman in Europe.Axicom's new role involves elevating Zendesk's position as a market leader in customer experience globally. The agency will focus on corporate, product communications, and customer storytelling, with an emphasis on Zendesk AI.This announcement coincides with the appointment of Sarah Gavin as Zendesk's new chief communications officer. Gavin brings over 20 years of strategic communications experience to the role, having previously led Google Cloud storytelling and served as senior VP of global communications and corporate brand lead at Expedia."I am thrilled to be joining Zendesk as their chief communications officer at this important moment in our journey. Zendesk has long been recognized as a leader in customer experience technology, and we are uniquely positioned to shape the future of the industry with our groundbreaking approach to AI. I look forward to working with the talented team both here at Zendesk and with Axicom to tell our story on a global scale," Gavin said.

Today marks the official launch of Burson, a newly formed global communications agency resulting from the merger of BCW and Hill & Knowlton. This new entity is poised to become one of the industry’s largest players, introducing a modern approach to reputation management in today’s dynamic environment. The merger will be finalized on July 1.Over the past five months, Burson has made multiple global leadership appointments and undergone strategic layoffs to streamline operations. The agency has also unveiled new products, programs, and a brand identity designed to communicate its innovative approach to building and protecting reputations.“Businesses and organizations are operating in a constant state of complexity and uncertainty, marked by rapid advancements in technology, economic volatility, wide-ranging activism, and social and geopolitical turbulence. A strong reputation grounded in action, communicated clearly and creatively, and deployed as capital across stakeholders will enable clients to succeed in this environment. Reputation is a company’s most valuable asset for enhancing perception and growing performance, preference, valuation and return,” said global CEO Corey duBrowa, formerly BCW’s global CEO.  Burson introduces a new framework and consulting methodology to assess and manage client work around four key pillars: company actions, communications, social narratives, and stakeholder beliefs. This work is supported by The Burson Innovation Portfolio, a suite of products leveraging AI technology to address clients' challenges.“In today’s complex operating environment, business leaders are converting pervasive risks into opportunities for innovation and value creation. The Burson Innovation Portfolio, which draws on the technology strengths of our combined agencies and WPP, reflects our promise to combine artificial and human intelligence in ways that help our clients succeed at the intersection of risk, creativity and reinvention. Leading companies are already leveraging these solutions to build and protect reputation in highly material situations. We are committed to both our clients and our employees that Burson will be an engine for their growth and for the enablement of the transformations that the world needs now,” said global chairman AnnaMaria DeSalva.  The Burson Group also includes several specialist agencies: tech agency Axicom, financial communications agency Burson Buchanan, healthcare agency GCI Health, and Hill & Knowlton, which will continue operating under its brand.Burson is committed to professional development and will offer employees comprehensive training through The Burson Academy. This programme includes:Leadership: For career navigation, management, and leadership growth.  Client Excellence: For building strong consultative client relationships.  Craft of Reputation Management: With a focus on writing, media relations, issues management, and creative strategies.  AI/Innovation: For development in data & analytics, AI, the Burson Innovation Portfolio, and new methodologies.“Businesses and organisations are operating in a constant state of complexity and uncertainty, marked by rapid advancements in technology, economic volatility, wide-ranging activism, and social and geopolitical turbulence. A strong reputation grounded in action, communicated clearly and creatively, and deployed as capital across stakeholders will enable clients to succeed in this environment. Reputation is a company’s most valuable asset for enhancing perception and growing performance, preference, valuation and return,” said global CEO Corey duBrowa, formerly BCW’s global CEO.  The agency’s new website, Bursonglobal.com, features executive profiles crafted by Wynn Burson, grandson of agency namesake Harold Burson, who served as art director for the project.

Hill & Knowlton (H&K) has hired Kelli Parsons as its new global CEO, effective July 1. This transition comes as Hill & Knowlton prepares to operate under its own brand following its merger with BCW to form the newly established Burson entity.Parsons, currently the global chair of corporate affairs and advisory at H&K, will succeed AnnaMaria DeSalva, who has served as global chairman and CEO of Hill & Knowlton since June 2019. DeSalva will take on the role of global chairman of Burson following the merger.“Hill & Knowlton has played a seminal role in our industry since its inception, and our team has pursued a period of rigorous development over the last several years,” said DeSalva. “We are thrilled that H&K will continue to grow its central role in strategic communication as part of Burson, and that Kelli Parsons will lead the firm going forward. Kelli is a highly trusted and admired leader in our field. She has been a guiding force on our leadership team since rejoining H&K in 2020. Following her years in major client leadership roles and two substantial tours of duty as a senior leader at Hill & Knowlton, as CEO Kelli will bring deep knowledge of our industry, our people and clients, and vision for the opportunities ahead. I am proud to advance this leadership transition, and I look forward to continuing to work with Kelli and to supporting Hill & Knowlton’s future success in my new role."Parsons has been instrumental in expanding H&K’s global advisory business since rejoining the firm in 2020, after serving as chief communications officer for United Technologies. Her previous roles include chief communications and marketing officer at New York Life and chief communications officer at Fannie Mae. During her first tenure at H&K from 1998 to 2008, Parsons led the New York and Washington markets, corporate and technology practices, and managed the firm's largest global client relationships.Corey duBrowa, BCW global CEO and incoming global CEO of Burson, commented, “Hill & Knowlton brings exceptionally complementary expertise and brand equity to the flagship Burson and will serve as a powerful offering alongside Axicom, Buchanan Communications, and GCI Health in our group of brands, which together offer clients world-class expertise across every global industry and sector. H&K’s expert strategic counsel and focus on the business impact of reputation creates significant value for clients, and I look forward to its continued success under Kelli’s leadership.”Parsons also serves as the chair of Page (formerly the Page Society), reinforcing her prominent role in the communications industry.

UK financial services firm Buchanan Communications is joining Burson, expanding the number of brands under the new agency’s umbrella.Buchanan becomes part of Burson immediately. The agency, which WPP acquired in 1997, provides private and public companies services including capital market advisory on transactions including M&A, and crisis and change management.Buchanan also provides a comprehensive sustainability offering, including sustainability reporting and communications, along with creative services, including brand, website design, financial marketing collateral design, and digital content. The Buchanan team serves clients across consumer, leisure and gaming; energy and renewables; financial services; industrials and infrastructure; investment companies; life sciences and healthcare; mining and metals; professional services; and technology, media and telecommunications.  Buchanan will operate as a brand within Burson along with Hill & Knowlton, GCI Health and AxiCom. The integration of Buchanan comes ahead of BCW’s July 1 merger with sister WPP agency Hill & Knowlton into a single entity called Burson. The merger will create a $1bn PR firm that could arguably be the industry's biggest player.“Building reputation to grow brand and business value requires engagement across the full range of stakeholder audiences, including capital markets,” said BCW global CEO Corey duBrowa, who will be Burson’s global CEO Burson when the merger is completed. “Beyond strengthening financial confidence or ‘investability’ in an organization, managing relationships with investor audiences is crucial to optimizing and protecting a company’s valuation and reputation. Bringing the exceptional team at Buchanan to Burson gives us immediate strength in financial communications in key international markets and the firepower to expand this expertise at scale.”Buchanan chairman Richard Oldworth said, "The formation of Burson as the market-leading powerhouse in the global communications industry provides an exceptional opportunity for Buchanan to consolidate its leading position in London and expand its operations internationally. We share a common vision with Burson of building and protecting reputations, delivering significant value and placing our clients first, as capital markets evolve and present exciting global opportunities. Having the expansive global network and complementary skillsets which Burson provides will be of tremendous value to our existing and prospective clients."

BCW and Hill & Knowlton, which will merge as of July 1, 2024, to form Burson, today announced that leading financial communications and capital market advisory firm Buchanan Communications, part of WPP, will become part of Burson, effective immediately.Buchanan Communications specializes in supporting companies that require access to the capital markets to raise financing; optimize valuation; enhance reputation; and create new and lasting supporters among the investor, analyst and media communities. Founded in 1984 and acquired by WPP in 1997, Buchanan provides a fully integrated service for its publicly listed and private clients, which includes strategic counsel on relations with all capital market stakeholders, on all types of transactions (including M&A), as well as crisis and change management and all other corporate situations. Buchanan also provides a comprehensive sustainability offering, including sustainability reporting and communications, along with creative services, including brand, website design, financial marketing collateral design, and digital content.“Building reputation to grow brand and business value requires engagement across the full range of stakeholder audiences, including capital markets,” said Corey duBrowa, Global CEO, BCW, who will hold the same role with Burson upon completion of the merger. “Beyond strengthening financial confidence or ‘investability’ in an organization, managing relationships with investor audiences is crucial to optimizing and protecting a company’s valuation and reputation. Bringing the exceptional team at Buchanan to Burson gives us immediate strength in financial communications in key international markets and the firepower to expand this expertise at scale.”The Buchanan team serves clients across consumer, leisure and gaming; energy and renewables; financial services; industrials and infrastructure; investment companies; life sciences and healthcare; mining and metals; professional services; and technology, media and telecommunications."The formation of Burson as the market-leading powerhouse in the global communications industry provides an exceptional opportunity for Buchanan to consolidate its leading position in London and expand its operations internationally” said Richard Oldworth, Chairman of Buchanan.?“We share a common vision with Burson of building and protecting reputations, delivering significant value and placing our clients first, as capital markets evolve and present exciting global opportunities. Having the expansive global network and complementary skillsets which Burson provides will be of tremendous value to our existing and prospective clients.”Buchanan Communications will be a brand within Burson together with Hill & Knowlton, GCI Health and AxiCom.On January 25th, WPP announced it would merge its two largest communications agencies, BCW and Hill & Knowlton, to form Burson, a powerhouse delivering modern communications leadership at scale to clients across the world. The merged company will become an industry-leading, full-service communications agency focused on building and protecting reputation. Burson will be operational as of July 1, 2024.