https://theprpost.com/post/16106/maars-communicates-retains-communications-mandate-for-animeta

Maars Communicates retains communications mandate for Animeta

Maars Communicates has retained the communications mandate for Animeta, the AI-powered creator technology company founded by Anish Mehta, former CEO of animation studio Cosmos-Maya.Maars Communicates has previously worked with Animeta on its communications mandate and will continue its association with the company as it expands its presence across the creator economy, technology, branded content and AI-led content solutions.Founded by Anish Mehta, Animeta was established to support creators through technology, data, content strategy, brand solutions and monetisation opportunities. The company operates at the intersection of creators, brands and technology, with its AI-powered platform focused on helping creators build communities and access commercial opportunities.Mehta has over two decades of experience in the media and entertainment ecosystem. During his tenure as CEO of Cosmos-Maya, he was associated with the development of original Indian animation IP and a digital content ecosystem. He later founded Animeta with a focus on the evolving creator economy.Commenting on the continued association, Anish Mehta, Founder, Animeta, said, “The creator economy is evolving rapidly, and the opportunity today goes beyond simply creating content. It is about building sustainable creator businesses, developing IP and creating meaningful connections between creators, audiences, technology and brands. Maars understands the nuances of the media and content ecosystem, and we look forward to continuing our association with the team as Animeta expands its vision.”Under the continued mandate, Maars Communicates will work on strengthening Animeta’s visibility across business, technology, media, advertising, creator economy and entertainment. The communications mandate will also focus on conversations around the changing economics of content creation and the role of technology in enabling creators.Mausam Shah, Founder & Director – PR, Maars Communicates, said, “Our association with Animeta has given us the opportunity to work closely around a space that is constantly evolving. The creator economy today is moving from being largely reach-driven to becoming a serious business ecosystem, and Animeta is working at the heart of that transition. We are excited to continue building this narrative and bring greater visibility to the conversations shaping creators, brands and technology.”Aayush Shah, Co-Founder & Director – Digital & Business Development, Maars Communicates, added, “Animeta brings together technology, content and creator communities, making it an extremely relevant space for brands and the larger digital ecosystem. Our focus will be on creating an integrated communications approach that connects its work with the larger conversations happening across digital, AI, creators and branded content.”Founded by siblings Mausam Shah and Aayush Shah, Maars Communicates is an integrated communications and digital marketing agency offering services across PR, strategic communications, social media and digital marketing. The agency works with over 50 brands across entertainment, technology, consumer brands, digital platforms and purpose-led initiatives.Its portfolio includes communications mandates for Rose Audio Visuals, IVM Podcasts, MX Player, EPIC Channel, R for Rabbit, BabyOrgano, Aditya Birla Group initiatives including Mpower and Ujaas, Project Naveli of Navya Naveli Nanda, and work involving filmmakers and entertainment personalities including Neeraj Pandey, Siddharth P Malhotra and Aditya Sarpotdar. The agency has also worked on the India launch of Billboard India and entertainment properties including the Lux Golden Rose Awards.The continued Animeta mandate adds to Maars Communicates’ work across AI, creator economy, technology and media and entertainment.
https://theprpost.com/post/16104/ritika-garg-on-building-avance-pr-for-a-changing-pr-landscape

Ritika Garg on building Avance PR for a changing PR landscape

The agency landscape is constantly evolving, with new and emerging firms bringing fresh thinking, sharper specialisations and new approaches to the way brands communicate. From “What If?” to “What’s Next?” explores the ideas, ambitions and strategies shaping these agencies as they build their place in a changing industry. Starting Avance PR from home in 2022 with one intern, Ritika Garg, Founder & CEO, Avance PR, has since grown the agency into a communications partner that has worked with more than 100 companies. As client expectations move beyond conventional media coverage towards credibility, executive visibility and measurable business impact, Garg reflects on how the agency has evolved and how emerging shifts such as AI-led discovery are reshaping the PR landscape.1. Avance PR has grown from a boutique PR firm into a strategic communications agency working across multiple sectors. What have been the biggest shifts in the agency’s journey, and how has your approach to PR evolved with the changing market?I started Avance PR in 2022 from home with one intern. Since then, we have worked with more than 100 companies, and the questions clients ask us have changed as much as our team has grown.At first, a brief might centre on announcing a launch and securing coverage. Today, a founder may need to explain an unfamiliar business model, build a voice in the industry, reach different regional markets and prepare for difficult questions. That requires us to understand the business before we pitch its story.For an EV company, we may need to make infrastructure and adoption understandable; for a hotel opening, we may need to connect the property with local travel and hospitality conversations. We have grown our work in executive positioning, LinkedIn thought leadership, media engagement and reputation alongside traditional announcements.The biggest lesson for me has been that good PR starts with a clear business problem and an honest, relevant story, then finds the right audience and format.2. Today, brands are looking beyond media coverage towards credibility, influence and business impact. How is this changing the way PR agencies define and measure success for their clients?I still care about coverage, but I want to know what the coverage accomplished. A story in a relevant publication that accurately explains a client’s proposition can be more useful than several mentions that give readers little reason to remember the brand.At Avance PR, we agree on the objective before we decide what to measure. For a launch, we may examine whether target media picked up the announcement and whether the key facts came through. For a founder, we may look at the quality of interview opportunities, engagement from relevant peers and whether their perspective is becoming part of an industry conversation.We can directly track coverage, message inclusion, audience relevance and enquiries that come through a campaign. Clients may also tell us that a story supported a partnership discussion or helped a prospect understand their business, but we should not claim PR alone caused that outcome. Success is a pattern of useful visibility and growing credibility, assessed against the client’s actual goal.3. With AI changing search, content discovery and how audiences consume information, how do you see AI reshaping the PR function and the way brands build visibility? AI is changing how people encounter information. Someone researching an EV charging network or a hospitality brand may see an AI-generated answer before they reach the company’s website or a news article. For us, that raises a practical question: if a tool summarises a client, will the information it can find be accurate, current and clear?At Avance PR, that means working closely with clients on factual company descriptions, consistent spokesperson details, well-supported claims and stories that explain what makes their work relevant. Credible media coverage contributes to a brand’s public record, although no placement guarantees that an AI tool will surface or interpret it correctly.AI also helps our team organise research and spot questions audiences may be asking. Every claim and quote still needs a human check, especially when we work across technical sectors. We are learning how to monitor AI-led discovery alongside familiar PR measures, while keeping our focus on information people can verify and trust.4. Avance PR works extensively on founder and CXO personal branding, including LinkedIn thought leadership. Why has executive visibility become such an important part of brand communication, and what makes an executive voice genuinely credible? A company can tell you what it does. Its founder can often tell you why a decision was made, what went wrong along the way and what the industry is still getting wrong. Those details matter, especially when a business is introducing something unfamiliar or asking customers and partners to place trust in its leadership.At Avance PR, we build executive communication around conversations with the person, not a calendar of generic motivational posts. We ask about decisions they have made, questions customers keep raising and changes they can see firsthand in their sector. From there, we identify ideas that can work as a LinkedIn post, an interview or an authored article, while keeping the language close to how they actually speak.Credibility comes from a distinct point of view backed by experience. An executive does not have to comment on every trend; they need to be useful and consistent on subjects they know well. That is when personal visibility strengthens the company’s reputation.5. Looking ahead, what do you believe will fundamentally change the Indian PR and communications landscape over the next three to five years, and how is Avance PR preparing for that shift?I think the next three to five years will demand more precision from Indian PR agencies. A company may need to speak to national business media, regional audiences, potential hires and industry partners, each of whom cares about a different part of its story. At the same time, people will encounter that story through journalists, LinkedIn, video, search and AI-generated summaries. Keeping the facts and message consistent across those channels will become harder and more valuable.I also expect clients to ask tougher questions about what communication has achieved and to expect evidence behind every claim we put forward.At Avance PR, we are preparing by strengthening sector knowledge across our team and connecting media relations with founder positioning, digital content and reputation work. Our pan-India experience has shown us why a national story sometimes needs a strong local angle. As we expand, I want us to retain the habit of getting close to a client’s business before deciding what deserves to be said publicly.
https://theprpost.com/post/16102/luxury-real-estate-shifts-from-selling-homes-to-lifestyle-experiences

Luxury real estate shifts from selling homes to lifestyle experiences

Authored by: Sarina Menezes, Senior VP & Head – Marketing and Corporate Communications, Oberoi RealtyWhat are the key drivers behind the evolving definition of luxury for new-age homebuyers in India?Luxury today is being shaped by a more discerning and globally exposed consumer. While location and quality remain fundamental, homebuyers are increasingly seeking residences that align with their lifestyles and aspirations. Expectations have expanded beyond physical attributes to include privacy, design, sustainability and seamless living, making luxury more personal and experience-oriented than ever before.What is driving the current momentum in India’s luxury housing market, and do you see this as a structural shift or a short-term cycle?India's luxury housing market is being propelled by rising affluence, entrepreneurial wealth creation and changing consumption patterns. Buyers today view premium residences as long-term assets that offer both lifestyle value and wealth preservation. Given these structural drivers and the growing sophistication of India's affluent consumers, we believe this represents a long-term evolution rather than a cyclical upswing.How has luxury real estate marketing and campaign strategy evolved in recent years?Luxury real estate marketing has evolved beyond showcasing specifications to building distinctive brand narratives. With digital platforms becoming the starting point of the home-buying journey, consumers are engaging with brands much earlier in the research phase, making storytelling, design philosophy and immersive experiences increasingly important in shaping perception. Today, the objective is not simply to market residences, but to articulate a lifestyle vision that resonates with the well-travelled customer.How is relationship-led marketing changing engagement and trust-building in luxury real estate today?Luxury real estate is fundamentally a trust-driven category, making relationships as important as transactions. Buyers are investing in the reputation and credibility of the developer, which makes sustained engagement and personalised communication essential. In an increasingly competitive market, trust is built through consistency and the ability to nurture long-term relationships beyond the point of purchase.With your experience spanning hospitality, lifestyle, and real estate branding, how do you see these sectors increasingly converging in how luxury properties are positioned and experienced?The lines between hospitality, lifestyle and residential real estate are becoming increasingly fluid. Consumers now expect their homes to offer the same levels of service, convenience and attention to detail associated with premium hospitality brands. This convergence is influencing how developments are conceived and positioned, with greater emphasis on creating integrated environments that elevate everyday living.Luxury demand often reflects sharp regional differences, especially between markets like Mumbai and NCR. How are brands adapting their messaging and storytelling to these distinct consumer mindsets?While the pursuit of luxury is universal, its expression varies across markets. In Mumbai, where space is at a premium and time is a valuable asset, consumers place greater importance on connectivity, exclusivity and convenience. In NCR, larger formats and a preference for scale often translate into a stronger emphasis on grandeur and legacy. Effective luxury branding lies in maintaining a consistent brand philosophy while tailoring the narrative to reflect the priorities of each market.Storytelling has become central to brand-building across industries. In luxury real estate, how important is narrative in shaping aspiration, credibility, and long-term recall?In luxury, aspiration is often shaped as much by experience as by product. A compelling narrative combined with personalization opulence helps articulate the intent behind a development and creates a distinctive identity that consumers can relate to. Over time, authentic storytelling strengthens recall and reinforces credibility, both of which are essential in building enduring luxury brands.As digital discovery becomes central to high-value purchase journeys, how are immersive formats, content-led engagement, and personalized digital experiences reshaping luxury real estate marketing today?As the customer journey becomes increasingly digital-first, online platforms have emerged as a critical touchpoint for luxury real estate brands. The focus today is not just on being present digitally, but on leveraging the right platforms and formats to engage discerning audiences in a more meaningful manner. Immersive content, rich visual storytelling and personalised experiences are enabling brands to build aspiration and extend their reach more effectively. For luxury brands, digital is no longer simply a marketing channel; it has become an integral part of shaping perception and influencing high-value purchase decisions. DISCLAIMER: The views expressed are solely of the author and theprpost.com does not necessarily subscribe to it.
https://theprpost.com/post/16100/abhigale-barretto-joins-alkem-laboratories-as-corporate-communications-manager

Abhigale Barretto joins Alkem Laboratories as Corporate Communications Manager

Abhigale Barretto has joined Alkem Laboratories Ltd. as Manager, Corporate Communications, marking a move from agency-side communications to an in-house corporate communications role.Barretto joins Alkem Laboratories after a three-year stint at SPAG FINN Partners, where she most recently served as Senior Account Manager from October 2024 to August 2026. She had earlier held the role of Account Manager at the agency.Before SPAG FINN Partners, Barretto worked with sixdegreesbcw as Account Manager and Senior Account Executive. She also spent over two years at Scenic Communication, progressing from Jr. PR Executive to Senior Public Relations Executive.She began her professional journey with a Public Relations Internship at Mindworkz - We Create in October 2018.In her new role at Alkem Laboratories, Barretto will be part of the corporate communications function. Sharing the appointment, she said she looks forward to new learnings, meaningful collaborations and contributing to the organisation's work around people, innovation and community service.She also acknowledged Richa Kedar Sinari and Dr. Rajorshi Ganguli for their trust and the opportunity.
https://theprpost.com/post/16094/commscredible-rebrands-on-sixth-anniversary-pivots-to-actual-intelligence

CommsCredible rebrands on sixth anniversary, pivots to ‘Actual Intelligence’

CommsCredible, a Gurgaon-based communications and PR tech firm founded by Aman Dhall, marks its sixth anniversary with a strategic rebrand, moving from its founding philosophy of #StoryMatters to a new positioning centred on Actual Intelligence.The shift reflects a changing communications landscape where the way brands are discovered, understood and evaluated is being reshaped by artificial intelligence, fragmented media consumption and increasingly complex stakeholder expectations.Over the last six years, CommsCredible has built its practice around the fundamental belief that stories matter. Its next chapter is about understanding what happens to those stories once they enter an increasingly AI-led, search-driven and multi-platform world.Announcing the evolution, Aman Dhall, Founder, CommsCredible, said, “Six years of #StoryMatters shaped who we are. But the world has changed. AI is changing how brands are discovered, understood and chosen. So, we’re evolving too. From #StoryMatters to Actual Intelligence.”The new positioning is anchored in ABCDE: AI Discovery, Brand Strategy, Content Marketing, Digital PR and Experiential Events, bringing together capabilities that increasingly influence how brands are discovered, understood and built today.The ABCDE modelAt the centre of the rebrand is CommsCredible’s new integrated ABCDE model, bringing together five capabilities that traditionally operated across separate communications and marketing functions.AI Discovery focuses on how brands and their information surface across AI-led discovery and answer engines.Brand Strategy defines the narrative, positioning and strategic territory a brand needs to own.Content Marketing turns that strategy into useful, distinctive and consistent content across relevant platforms.Digital PR builds authority and credibility across media, search and digital ecosystems.Experiential Events creates physical and participatory experiences that turn communication into engagement and conversation.Together, the five are designed to work as a connected system rather than as standalone services. The objective is to ensure that what a brand says, where it appears, how it is discovered and how people experience it reinforce the same narrative.When CommsCredible began in 2020, PR was largely about getting brands into conversations. Today, the challenge is broader. A company can be mentioned in the media, have a strong social media presence and still remain difficult to discover, understand or trust.At the same time, audiences increasingly encounter brands through search engines, AI platforms, social feeds, communities, events and conversations with people inside the organisation. This means communications can no longer operate as disconnected functions.AI is changing discoveryArtificial intelligence is emerging as a fundamental change in how information is found and interpreted. Now brands face an additional level of discovery as consumers, employees, investors and other stakeholders increasingly use AI-powered tools to research companies, products, leaders and categories.For CommsCredible, this does not mean replacing human intelligence with AI. It means understanding how AI systems discover, interpret and surface information, while ensuring that the underlying brand narrative is credible enough to stand up to scrutiny.AI Discovery is therefore a key part of the new ABCDE model. The company sees the opportunity at the intersection of technology and actual intelligence: using AI to improve how communications is researched, created and distributed, while retaining human judgement, context and storytelling at the centre.Six years of building, the next chapter of scalingThe rebrand builds on CommsCredible’s experience of working with more than 40 high-growth businesses across sectors including fintech, deep tech, sport tech, manufacturing and social impact, across India, Southeast Asia and the Middle East.The anniversary also comes at a significant moment in Dhall’s own professional journey. Earlier this year, he was named a national winner of the Study UK Alumni Awards in India in the Culture, Creativity & Sport category and subsequently selected as one of seven Global Finalists from more than 1,800 applications across 120+ countries. He has also recently begun the Oxford Emerging Leaders Programme at Saïd Business School, University of Oxford.“Six years gives you enough distance to understand what has worked, what has changed and what needs to evolve. We are taking everything we have learnt about reputation, storytelling and relationships and building it for the next version of the communications industry,” said Dhall.The company will continue to work with founders, businesses and organisations looking to build long-term reputation, while expanding its capabilities across AI Discovery, strategy, content, digital PR and experiences.
https://theprpost.com/post/16089/aspr-communications-appoints-priya-mishra-as-business-development-manager

ASPR Communications appoints Priya Mishra as Business Development Manager

ASPR Communications has appointed Priya Mishra as  Business Development Manager. In her new role, Mishra will lead  business development initiatives for the agency across India, Dubai and other key markets.Startupbusiness resourcesMishra will focus on expanding ASPR Communications’ client portfolio and strengthening its presence across multiple service verticals.She brings experience across media and communications, having worked with news channels and PR agencies in India. With an engineering and communications background, Mishra also has an interest in technology, sustainability and emerging business trends.Commenting on her appointment, Priya Mishra, Business Development Manager, ASPR Communications, said, “Joining ASPR is an exciting opportunity to bring together my experience across media and communications with my interest in building businesses. I see a strong opportunity to work closely with founders and brands, understand the challenges they face in building visibility and growth, and connect them with the right communication solutions. I look forward to building meaningful partnerships and contributing to ASPR's next phase of growth.”Sakshi Singh, Founder, ASPR Communications, said, “Priya's appointment comes at a time when the communications landscape is changing rapidly, with new platforms, audiences and business models reshaping how brands build relevance. We are excited to have her bring a fresh perspective to ASPR and contribute to how we anticipate these shifts, experiment with new approaches and stay ahead of what the market will demand next.”ASPR Communications currently offers services across PR, corporate communications, influencer marketing, social media, digital marketing and performance marketing.
https://theprpost.com/post/16086/ai-citations-dont-guarantee-recommendations-leoprd-study

AI citations don't guarantee recommendations: Leoprd study

A high volume of citations in artificial intelligence search engines does not guarantee a brand will win customer recommendations, according to a major study examining corporate visibility across generative AI platforms.Research published in Leoprd's Reputation to Revenue 2026 report reveals that brands chosen as primary recommendations by AI engines actually averaged fewer citations than their passed-over competitors—8.4 citations compared to 9.2, respectively.The Recommendation GapThe findings highlight a sharp divide between AI visibility and commercial impact. Across unbranded recommendation prompts, monitored brands were selected as an AI platform's first choice just 29% of the time. They were mentioned but passed over in 35% of instances, and omitted entirely in 36%.The study analyzed 31,200 AI answers from a broader dataset of 214,000 responses spanning 27 brands, seven categories, and eight AI platforms across Australia and Great Britain.The performance gap was particularly pronounced in specific sectors:• Travel & Transport: Brands appeared in 90% of relevant answers, but earned the top recommendation only 28.1% of the time.• Fintech: Brands achieved a 92.3% presence rate, but were selected as the primary choice in just 32.1% of queries.Quality of Data Trumps Citation VolumeWhile communications discussions around generative engine optimization (GEO) have heavily focused on making brands searchable and citable, the study indicates that citation source mixes—comprising commercial, editorial, and review outlets—were virtually identical for winning and losing brands.Instead, recommendation outcomes hinged on the specific messaging contained within those sources and whether the data gave the model a compelling rationale to prefer one company over another."If you think about traditional metrics, that's telling you how loud you are, whereas the new ones will tell you whether you're chosen or not," said Amber Morris, APAC Head of Communications at Pinterest, in the report. "They're going to tell you the relevance and impact of what you've done."AI's Role in Pre-Purchase DecisionsThe shift in how search algorithms evaluate brands comes as consumer reliance on AI for decision-making grows. In a separate analysis of more than 420,000 anonymized real-world prompts across the U.S., U.K., and Australia, Leoprd found that 44% of queries asked AI platforms for research or advice, while 23% directly requested comparative evaluation or product recommendations.Furthermore, consumers utilized AI tools approximately 20 times more frequently before making a purchase than after, with pre-purchase research representing 27% of all analyzed prompts compared to just 1.3% for post-purchase support.The data suggests that shaping how AI engines evaluate brand authority before a consumer visits a company website has become a critical reputational and commercial priority, superseding basic search engine visibility.(Photo by Igor Omilaev on Unsplash)
https://theprpost.com/post/16085/meta-names-tucker-bounds-to-head-global-communications-and-public-affairs

Meta names Tucker Bounds to head global communications and public affairs

MENLO PARK, Calif.: Meta has appointed longtime executive Tucker Bounds to lead its global communications and public affairs operations, succeeding David Ginsberg, who is moving into a newly created role focused on AI and product innovation.The leadership transition, reported by Axios based on an internal staff memo, places Bounds at the centre of Meta's corporate communications and public affairs strategy at a time when artificial intelligence, platform safety and regulatory issues are increasingly prominent in the company's external affairs.Bounds is a veteran of Meta's communications organisation. He first joined Facebook in 2011 and remained with the company until 2014, returning in 2017. In his most recent role, he oversaw communications spanning Meta's products and apps, executive communications, corporate communications and social channels.His responsibilities have also included public affairs. When Meta reorganised its communications function in 2022 and appointed Ginsberg to lead global communications and public affairs, Bounds was given responsibility for a newly established global public affairs team.Ginsberg described the latest transition as part of a succession plan that had been in development for several years, according to the memo cited by Axios.Ginsberg moves into AI-focused roleRather than leaving Meta, Ginsberg will take up the position of Vice President, Product, Insights Innovation. He will work with Meta's Chief Data Officer Alex Schultz on applying AI to user research and product development.Ginsberg joined Facebook in 2017 and subsequently held senior positions across research and product before taking charge of the company's communications and public affairs organisation in 2022.The change reflects Meta's broader push to integrate AI more deeply into its products and internal operations, while communications and public affairs remain under Bounds' leadership.Bounds takes over as Meta reshapes its communications operationThe appointment gives Bounds responsibility for communicating Meta's position on a wide range of issues surrounding its platforms and business, including AI and platform safety. Axios reported that the change comes as the company continues to face regulatory and reputational scrutiny.Meta's wider global affairs organisation is led by Chief Global Affairs Officer Joel Kaplan. Kevin Martin serves as Vice President of Global Policy.The move also marks a significant change in responsibilities for two executives who have spent years in senior positions at Meta. Bounds will take the communications and publicaffairs brief, while Ginsberg moves closer to the company's product and AI development work.The transition is part of a broader evolution in the role of corporate communications at major technology companies, where communications teams increasingly operate alongside policy, product, data and AI functions. Industry analysis published by PRovoke Media earlier this year similarly identified AI, reputational risk and the growing integration of communications with core business functions as major themes for communications leaders in 2026.
https://theprpost.com/post/16084/four-points-by-sheraton-surabaya-appoints-renny-herwanto-as-marcom-manager

Four Points by Sheraton Surabaya appoints Renny Herwanto as MarCom Manager

Four Points by Sheraton Surabaya, Tunjungan Plaza has appointed Renny Herwanto as its new Marketing Communications Manager, adding an experienced communications professional to the hotel's marketing team.In her new role, Herwanto will oversee a broad range of communications responsibilities, including media relations, corporate branding, storytelling, digital communications and events.She joins the Surabaya property following more than seven years with Philip Morris International, where she was involved in communications campaigns and media engagement in Indonesia.Herwanto's professional background spans marketing communications across multiple sectors, including tobacco, international education and hospitality. The hotel's LinkedIn profile currently identifies her as part of its team.The appointment comes as the hotel continues to position itself within Surabaya's competitive hospitality and business-events market. Four Points by Sheraton Surabaya, Tunjungan Plaza is located on Jalan Embong Malang and is directly connected to Tunjungan Plaza, a major shopping and entertainment complex in East Java. The property offers accommodation, dining, leisure facilities and meeting and event spaces.Herwanto's remit therefore covers communications activity across a property with both leisure and business audiences, including media engagement, brand storytelling and event-related communications.The appointment follows the hotel's 10th anniversary in 2026. (Source: telummedia.com)
https://theprpost.com/post/16081/anchorpoint-taps-vivien-choi-as-branding-and-communications-lead-in-hong-kong

Anchorpoint taps Vivien Choi as Branding and Communications Lead in Hong Kong

Anchorpoint has appointed financial technology communications veteran Vivien Choi as its new Branding and Communications Lead in Hong Kong.In her new capacity, Choi will steer corporate communications, brand strategy, event management, and market positioning for the Hong Kong-licensed stablecoin issuer.Choi moves to Anchorpoint from digital asset custodian Hex Trust. Her professional background includes key marketing and communications roles at digital asset platforms OSL and OKX, as well as public relations agency experience with WE Communications."Great brands aren't built by talking about technology. They're built by helping people see possibility, understand value, and develop trust," Choi said regarding her appointment. "When innovation is communicated with clarity and purpose, adoption becomes a natural outcome."(Source: telummedia)
https://theprpost.com/post/16079/hemshree-antani-joins-bookmyshow-as-pr-corporate-communications

Hemshree Antani joins BookMyShow as PR & Corporate Communications

Hemshree Antani has joined BookMyShow in the PR & Corporate Communications function, marking a new chapter in her professional journey.Sharing the update, Antani wrote, “I have joined BookMyShow as PR & Corp Comm. I’m excited to explore this new stint further.”Prior to joining BookMyShow, Antani served as PR Manager at Think Ink Communications, where she worked across public relations and communications.In her new role, Antani will be part of BookMyShow’s communications function, contributing to its PR and corporate communications mandate.
https://theprpost.com/post/16078/campus-activewear-appoints-muskan-grover-to-strengthen-pr-and-corpcomm

Campus Activewear appoints Muskan Grover to Strengthen PR and CorpComm

Campus Activewear, one of India’s leading sports and athleisure footwear brands, has appointed Muskan Grover as Manager – PR and Corporate Communications.In her role, Muskan will lead corporate communications, media relations, leadership positioning and strategic storytelling for the brand. She will also contribute to strengthening Campus Activewear’s corporate reputation and communication across its brand, business and stakeholder narratives.Muskan brings close to nine years of experience in public relations and corporate communications, with expertise spanning strategic communications, media relations, brand storytelling, leadership positioning and stakeholder engagement. Prior to joining Campus Activewear, she has worked with India’s leading communications agencies like Adfactors PR and Burson where she worked across consumer, corporate and lifestyle mandates. At Campus Activewear, she has been involved in driving communications around the brand’s rebranding, category expansion and key corporate narratives, while also working across leadership visibility, thought leadership, internal communications and the company’s LinkedIn presence.
https://theprpost.com/post/16077/partha-ghosh-joins-jsw-group-as-evp-group-head-of-communications

Partha Ghosh joins JSW Group as EVP & Group Head of Communications

Partha Ghosh has joined JSW Group as Executive Vice President & Group Head of Communications, marking a new chapter in his professional career and a move to Mumbai with his family.Sharing the announcement on LinkedIn, Ghosh wrote, “New beginnings, new city! I'm happy to share that I have joined the JSW Group as Executive Vice President & Group Head of Communications.”Explaining what drew him to JSW Group, Ghosh said the organisation’s “leadership and sense of purpose” were key factors. He highlighted the group’s work across businesses as well as its initiatives in sports, heritage and art, and community development.Ghosh added, “Here is an organisation that is not only building world-class businesses, but is also laying the foundations of a progressive India, nurturing sports champions of tomorrow, conserving our rich heritage and art, and transforming communities across the country.”In his new role, Ghosh will lead communications for the diversified JSW Group. He also expressed his enthusiasm about working with colleagues across the organisation and thanked the friends, mentors and colleagues who have been part of his professional journey so far.
https://theprpost.com/post/16071/sandpiper-appoints-aliyah-dar-and-isabelle-trick-in-dubai-and-singapore

Sandpiper appoints Aliyah Dar and Isabelle Trick in Dubai and Singapore

Strategic communications and public affairs consultancy The Sandpiper Group has announced the dual appointment of Aliyah Dar and Isabelle Trick to senior advisory positions based in Dubai and Singapore, respectively.Strengthening Public Affairs in the Middle EastOperating from Dubai, Aliyah Dar joins as Associate Director of Public Affairs to lead the expansion of Sandpiper's public affairs practice across the Middle East. Her remit focuses on guiding clients through the region’s sweeping national transformation agendas and strengthening their engagement with institutional and government stakeholders.Dar brings two decades of economic and policy advisory experience spanning Europe and the Middle East. Her background includes a senior strategy position at a Dubai-based investment firm, more than ten years within the UK government—highlighted by a tenure as Chief of Staff to His Majesty's Trade Commissioner for the Middle East and Pakistan—and most recently leading the UAE operations for Global Counsel.Commenting on her appointment, Dar noted: "The Middle East is undergoing extraordinary transformation, creating significant opportunities for organisations that can engage thoughtfully with government priorities and national visions. I'm excited to join Sandpiper and to help clients build the relationships and insight they need to succeed in the region."Expanding Capabilities Across Asia PacificBased in Singapore, Isabelle Trick steps into her new role as Associate Director of Public Affairs to drive the growth of Sandpiper’s capabilities across Southeast Asia and the wider Asia Pacific region. She will advise multinational corporations, institutional investors, and private equity firms on navigating regulatory shifts, policymaker engagement, and government relations.Trick brings extensive political risk expertise across emerging markets in Asia, Europe, and Africa, covering sectors such as technology, healthcare, financial services, and energy. She also joins Sandpiper from Global Counsel, where she directed Investor Services and Global Macro projects, following prior leadership experience running an international non-profit organization.Expressing enthusiasm for her new role, Trick said: "Singapore sits at the centre of the region's policy conversations, and clients increasingly need advisors who can connect the dots between regulation, reputation, and investment. I'm delighted to join Sandpiper and look forward to building on the firm's strong foundations across the region."Integrated Regional GrowthIn their respective capacities, both appointees will collaborate closely with Sandpiper's leadership teams across the Middle East and Asia Pacific. Their work will integrate public affairs, research, and strategic communications to help clients manage market entry, regulatory turbulence, and periods of intense public and political oversight.Kelly Johnston, Chief Operating Officer of Sandpiper, emphasized the strategic importance of the hires: "Public policy is now one of the defining factors shaping how businesses across Asia Pacific and the Middle East grow and protect their reputations. Isabelle and Aliyah bring deep expertise and strong relationships in two of the most important hubs in our network. Their appointments significantly strengthen our ability to help clients understand the policy landscape, engage constructively with governments, and turn regulatory complexity into strategic advantage."
https://theprpost.com/post/16070/neil-talnikar-joins-dani-sports-foundation-as-communications-manager

Neil Talnikar joins Dani Sports Foundation as Communications Manager

Neil Talnikar has joined Dani Sports Foundation as Communications Manager, marking a new chapter in his professional career.Sharing the update on LinkedIn, Talnikar wrote, “I’m excited to start a new journey in my professional career as Communications Manager at Dani Sports Foundation!”Prior to joining Dani Sports Foundation, Talnikar served as PR & Corporate Communications Consultant at RISE Worldwide Limited, where he worked across public relations and corporate communications.
https://theprpost.com/post/16068/famous-studios-transforms-into-integrated-creative-and-content-ecosystem

Famous Studios transforms into integrated creative and content ecosystem

Famous Studios is entering its next phase with a broader content play. Under the leadership of Anant Roongta, Managing Director, Famous Studios, the company is repositioning itself as an integrated creative and content business, bringing multiple stages of the content value chain under one umbrella.The idea is fairly simple: brands, filmmakers and creators can work with one partner across the journey, from developing an idea and producing it to VFX, post-production, IP creation and distribution.Founded in 1946, Famous Studios has spent eight decades growing alongside India's film, advertising and entertainment industries. The studio has been part of several milestones along the way, from becoming Asia's first air-conditioned studio and importing one of India's first film cameras to introducing new post-production technologies. Its musical legacy also includes Lata Mangeshkar and Asha Bhosle recording their first duet together at Famous Studio.Now, the company is bringing creative development, production, post-production, VFX, brand solutions, digital media, AI, IP creation and distribution together within a single business ecosystem. Alongside creating its own original IPs, Famous Studios plans to offer brands and content creators access to these capabilities through one connected partner.The larger focus, however, goes beyond creating content. Famous Studios is also looking to address what it sees as a gap in the current content landscape: ensuring that content reaches the right audience. The new model brings distribution and audience targeting into the mix, with the aim of connecting content with the right people, platforms and moments."The content industry is moving towards greater integration, speed and creative collaboration, and we believe 'Famous' has a role to play in shaping that shift. We have always been early to recognise where the industry is headed, and this is the next step in that evolution," says Anant Roongta, Managing Director, Famous Studios."By bringing production, VFX, post, technology, IP, Brand Solutions, Films, AI, Social Media and emerging formats together under one ecosystem, we are making it simpler for brands and creators to move from an idea to execution with one connected partner. For us, innovation has always been about staying ahead of the curve and continuously creating what the industry needs next," he adds.The business will operate across four key verticals: Post-Production & VFX, Brand Solutions, Films & Original Content, and Digital Media. Together, these cover creative development, production, VFX, CGI, editing, sound, colour, branded content, IP creation and digital-first content.The studio's recent work includes Animal, Kalki 2898 AD, IB 71 and Article 370. Its Films & Original Content and Digital Media businesses are also being expanded, with Ground Zero, its digital-first platform, moving into YouTube Shorts and other formats.AI is another key part of the new strategy. Famous Studios is exploring its use across concept development, visualisation, production, VFX and post-production. The company is also working on projects and collaborations combining AI, CGI and traditional production, while retaining control over creative quality, visual language and brand requirements.The repositioning also comes with a change in Famous Studios' physical footprint. Its iconic Mahalaxmi studio was once a familiar part of Mumbai's entertainment landscape, hosting generations of filmmakers, actors, artists, production houses and broadcast activity. It was also involved in major sporting and cultural moments, including FIFA Qatar broadcast activity and IPL broadcast operations during its Jio era.Today, Famous Studios' corporate office has moved to Santacruz, while its studios operate out of Andheri West.
https://theprpost.com/post/16062/nancy-gulati-joins-saas-labs-as-head-of-corporate-communications

Nancy Gulati joins SaaS Labs as Head of Corporate Communications

Nancy Gulati has joined SaaS Labs as Head of Corporate Communications, marking her latest move in a communications career spanning over 16 years.Gulati joins SaaS Labs after more than five years at Truecaller, where she most recently served as Senior Public Relations Manager. During her tenure, she worked on strategic communications, media relations, reputation management, crisis communications, and executive communications.Before Truecaller, Gulati was with Adfactors PR for over five years, serving as Account Manager. She began her career in communications at Sristi Communications and later spent nearly five years at Perfect Relations, where she held roles including Associate Image Manager, Senior Account Executive, and PR Executive.In her new role at SaaS Labs, Gulati will focus on corporate communications as the company continues to build its brand and corporate reputation.
https://theprpost.com/post/16061/microsoft-restructures-communications-under-brad-smith

Microsoft restructures communications under Brad Smith

Microsoft is overhauling its corporate structure by moving its communications function out of the marketing division and placing it under Vice Chair and President Brad Smith. The shift comes as the technology giant prepares for its first Chief Communications Officer (CCO) transition in 17 years. Leadership and Interim TransitionFollowing the departure announcement of longtime CCO Frank Shaw earlier this month, Brent Colburn—Microsoft's VP of Global Public Affairs—will step in as the interim communications leader starting next week. Colburn, who had originally planned to exit the company in October, will stay on through December to manage the transition, though he is not a candidate for the permanent CCO position. Meanwhile, Shaw will step back from his day-to-day responsibilities to act as an advisor to Smith and Colburn. Both the interim leader and the eventual permanent CCO will report directly to Smith.Strategic Realignment and Corporate StructureUnder the new organizational design, communications will transition out of the marketing organization led by Chief Marketing Officer Takeshi Numoto. Instead, it will fall under Smith’s Corporate, External and Legal Affairs organization, which houses Microsoft's regulatory, legal, public policy, and government relations operations.Despite the structural shift, CEO Satya Nadella emphasized the importance of maintaining close coordination between communications and marketing. As part of this, Colburn will join Numoto’s leadership team during the transition period.A Broader Approach to the Public VoiceThe restructuring coincides with a push from leadership for employees across the company to take a more active role in Microsoft's public narrative."In many ways, the people closest to the work have the best opportunity to shape how Microsoft is understood," Nadella wrote in an internal memo obtained by GeekWire, noting that engineers, partners, and sellers should play a larger role in storytelling. Smith echoed these sentiments, indicating that more employees and executives will likely act as external voices for the company, including on social media channels. Smith, a Microsoft veteran who joined the company in 1993 and formerly served as general counsel, is already one of its leading external spokespeople—particularly concerning artificial intelligence, public policy, and regulation. He has previously emphasized corporate accountability in building public trust, notably warning at the World Economic Forum in Davos that AI could erode public trust if governments and businesses fail to manage its disruptive impacts.
https://theprpost.com/post/16059/tharaa-labs-mohammed-shahid-on-building-an-ai-content-advantage-in-mena

Tharaa Labs' Mohammed Shahid on building an AI content advantage in MENA

As brands across the MENA region accelerate their adoption of generative AI, the challenge is shifting from simply producing content faster to using AI without losing cultural relevance, strategic judgement and brand quality. Tharaa Labs, the AI-focused sister entity of Pepper Communications Group, is positioning itself at this intersection, combining PCG’s regional communications experience with generative AI, digital strategy, visual communication and data intelligence.In this conversation with PR Post, Mohammed Shahid, Business Director, Tharaa Labs, discusses the company’s expansion plans across Saudi Arabia and Qatar, the evolving role of AI in MENA marketing, the need for cultural intelligence beyond localisation, and why human judgement will remain critical as AI-generated content scales.How does Tharaa Labs leverage its position as a sister entity of Pepper Communications Group (PCG) to support the visual communications and digital intelligence needs of brands across the MENA region, particularly within the UAE’s rapidly evolving media and marketing ecosystem?Tharaa Labs was set up to combine PCG's strategic communications experience with the capabilities of generative AI. That pairing is the advantage — PCG brings two decades of understanding how brands in this region build reputation, and we bring the tooling to execute at a speed and scale the market hasn't seen before.Practically, that means we work across the full stack: digital strategy, content production, visual communication, and the data layer that tells brands what's working. Our clients get agency judgement and AI leverage in one place, rather than having to stitch the two together.Very few agencies in the UAE are operating with that depth today, and it's a lead we intend to hold.Please talk about your plans to expand into Saudi Arabia and Qatar with offices slated for 2027. And what is your strategic roadmap for scaling Tharaa Labs’ operations and adapting to the unique demands of these new markets?Saudi Arabia and Qatar are both on the roadmap for 2027, and we're working through the groundwork now.The mistake we want to avoid is one we've watched plenty of international agencies make, which is treating the GCC as a single market. It isn't. Saudi's media landscape, its regulatory environment, and what audiences there respond to are all quite different from Qatar's, and both are different from the UAE. Content that performs in Dubai doesn't automatically travel.Tharaa Labs is taking the sequence seriously: we will build genuine local understanding first, hire from within each market, get the cultural and language nuance right, and then scale quickly once that foundation is in place. We'd rather move deliberately at the start and move fast later than the other way around.Why do you believe that successful artificial intelligence integration requires a comprehensive business strategy rather than just implementing new technology?Because buying a tool isn't a strategy. We see a lot of brands sign up for AI platforms, run them for a quarter, and end up with faster versions of work that wasn't delivering results in the first place.The harder questions come before the technology. What is the business actually trying to move - leads, brand recall, quality of content, cost per acquisition? Which parts of the current process are genuinely broken? Who owns the output once AI is producing it, and who signs off on quality? Most organisations haven't answered those, and no tool answers them for you.AI compresses the cost of execution dramatically. That's a real advantage, but only if the direction is right. If it isn't, you've just built a faster route to the wrong place.How is artificial intelligence fundamentally altering speed, scale, and quality for brands in the MENA region, and what constitutes this "new content advantage"?The obvious change is speed. Campaign assets that took three weeks now take three days, and that's real. But speed alone is the least interesting part of it.Scale is where MENA gets specific. Brands here are working across Arabic and English at minimum, often Hindi, Urdu, Tagalog and more, and across markets with different sensibilities. Producing genuinely localised work for each of those used to mean either a large budget or a compromise. That constraint is largely gone.Quality is the part people get wrong. AI doesn't raise your ceiling. It raises your floor, and it buys back the hours your team was spending on production so they can spend them on thinking.In what ways must organizations transition from basic localisation to true cultural intelligence when rethinking AI-generated content for diverse MENA audiences?Localisation asks whether the words are correct. Cultural intelligence asks whether the message belongs.Most AI output in Arabic is grammatically fine and tonally wrong. It defaults to Modern Standard Arabic when the conversation on the ground is Khaleeji, or Egyptian, or Levantine. It misses that a Ramadan campaign in the UAE and one in Saudi are not the same brief. It doesn't know that a large share of your audience in Dubai is South Asian and reading in English anyway.Those aren't translation problems. They're judgement problems, and they sit with people who live in these markets.Looking ahead to the next few years, what major shifts do you anticipate in how regional businesses balance automated digital intelligence with human-led visual and brand communications? The next two years will bring a flood of AI content, and most of it will be slop. Brands are already falling into that trap - producing volume because they can, without asking whether any of it deserves to exist.We're anti slop at Tharaa Labs, and that's not a slogan. Nothing leaves this agency without a human deciding it's good enough to carry a client's name on it.What I expect is a correction. Audiences are getting faster at spotting generated work, and the brands that flooded feeds with it will find it has cost them something they can't buy back quickly. The ones that held the line on craft will look conservative for a while and then look correct.The balance settles where it usually does automate the production, never the judgement. The machine makes it fast. Tharaa Labs team makes it worth watching.
https://theprpost.com/post/16055/morris-communications-launches-in-qatar-to-serve-fb-retail-hospitality-sector

Morris Communications launches in Qatar to serve F&B, retail, hospitality sector

Morris Communications has officially launched in Qatar, establishing a specialized PR agency dedicated exclusively to the food and beverage (F&B), retail, and hospitality sectors. Founded by industry veteran Rachel Morris, the firm offers a targeted suite of services including public relations, content creation, and media relations.Morris brings over thirty years of combined expertise in editorial and strategic communications to the new venture. Most recently, she served a 15-year tenure managing corporate communications at Qatar's Hamad Medical Corporation.Her extensive career background also features prominent roles with global agencies and media organizations, including Hill & Knowlton Qatar, Dar Al Sharq Integrated Media, Arab Media Group, and ACP Magazines. She initially launched her career as a reporter at The Daily Telegraph, spending more than 11 years with the publication.Alongside her corporate communications background, Morris has cultivated deep industry roots through her popular food blog, Life on the Wedge, which she has operated since 2013 to cover the regional and international restaurant, food, and beverage landscape.(Source: telummedia)
https://theprpost.com/post/16049/bhaskar-majumdar-the-communicator-who-made-the-industry-feel-like-a-community

Bhaskar Majumdar: The communicator who made the industry feel like a community

Bhaskar Majumdar, who passed away on September 24, 2026, has left behind a 25-year career spanning corporate communications, public relations, reputation management, digital and CSR.But in the tributes, the emphasis was strikingly less on designations and more on relationships. He touched so many lives with his warmth and an innate capability to connect with his peers with his amiable character.  For a generation of communications professionals, Majumdar was the person who answered the phone, shared a contact, offered a view, opened a door, introduced a younger colleague to the right people or simply made time for a conversation.That personal quality has emerged as perhaps the strongest thread running through the industry’s recollections of him.Himani Rautela, Communication Head at Redington, described him as a mentor, guide and friend who played a significant role in shaping her career. She recalled joining the communications industry straight out of college and having Majumdar as her first boss, learning from him how to navigate the profession, build relationships and establish her own space. She also remembered how he continued to celebrate her professional milestones long after their formal working relationship had ended.For Rautela, that was characteristic of Majumdar: he did not merely guide people; he celebrated them.Vishwas Dass, Account Director at Seraphim Communications, recalled a similarly open-door relationship. Majumdar, he said, did not require appointments or formalities. His home was open to colleagues and younger professionals, and his guidance came less through lectures than through listening, encouragement and the confidence he placed in others.That ability to make people feel valued also comes through in the recollections of Ranjini Chalam, Head of Corporate Communications and CSR at Indus Towers, who remembered him as a friend, colleague and elder brother, and as someone who was consistently available to people around him.Sonal Singh, Head of Communications at Jindal Stainless, remembered his willingness to help. Whether she needed a contact, a reference or a suggestion, she said, Majumdar responded. Prerna Dalakoti, Account Director at PR Professionals, recalled an energetic and giving senior professional whose enthusiasm for the industry was infectious.For Dr Sarvesh Tiwari, it was Majumdar’s warmth, humility and respect for people that stood out. He remembered a man whose smile, simplicity and readiness to help made people feel at ease, irrespective of their seniority or familiarity.A similar quality emerges from Bhavna Imran, Comms Lead – South Asia at Corteva Agriscience, who remembered him as an inclusive and generous industry peer, someone whose camaraderie extended beyond formal professional interactions.For Shariff D Ragnekar, the defining quality was Majumdar’s curiosity and openness. He recalled conversations in which Majumdar sought to understand LGBTQIA+ experiences, approaching the subject with sensitivity and a genuine desire to learn. It was, Ragnekar suggested, representative of a broader quality in Majumdar: an ability to listen without approaching every interaction with a predetermined answer.That openness was also central to the recollection of Firdosh Khan, an independent consultant and former colleague at Adfactors PR. Khan remembered Majumdar’s kindness during a difficult period when his mother was undergoing surgery, describing his support as something offered without hesitation.Aman Dhall, Founder of CommsCredible, similarly remembered a professional who celebrated good work, encouraged new ideas and helped make the communications industry feel like a community.For many, however, Majumdar’s contribution went beyond individual acts of mentorship. He was also an active participant in the evolution of the communications profession itself.He was also a familiar presence in industry forums, juries and educational institutions, and mentored and taught at institutions.Yet one of his most enduring contributions may have been created outside the formal structures of the PR industry.In December 2023, Majumdar and Mrinall Dey co-founded CommsAdda, drawing on the Bengali tradition of adda (informal conversation and exchange) to create a space where communications professionals could meet without the constraints of formal agendas.Dey, Founder of Brevanta Communications, had known Majumdar professionally since 2008, but said their friendship deepened from around 2019. Their conversations about communications, media, people and life eventually led to the idea of creating a community where professionals could exchange views, disagree openly, learn from each other and simply enjoy being part of the same fraternity.Dey described the loss not simply as the departure of a professional colleague but of a friend and fellow co-originator of CommsAdda.Anup Sharma, PR & Strategic Communications Advisor and Co-founder of Quivora Advisory, knew Majumdar for more than two and a half decades, including their time together at Vaishnavi Corporate Communications. His tribute captures another dimension of the CommsAdda spirit: Majumdar’s love of people, food and conversation and his instinctive ability to bring people together.Atul Raja Wadhwani, Global Marketing Leader and Brand Strategist, remembered him as an industry peer whose intellect prompted reflection but whose generosity made the person behind the professional reputation equally memorable. For Wadhwani, Majumdar’s willingness to share an idea, offer guidance or help someone find their way was as important as his professional insight.Vineet Handa of Kaizzen had known Majumdar from the beginning of his PR career. He recalled having him on his team at CMCG in 2001, before their professional relationship developed into friendship. Handa described Majumdar as a thorough professional and a strong believer in the power of communication and PR, saying that he made a meaningful contribution to the industry.The breadth of these recollections explains why the reaction to Majumdar’s death has extended well beyond the organisations where he worked.The tributes suggest that his most enduring role was perhaps simpler: he was a connector.He connected younger PR pros with opportunities, colleagues with contacts, communicators with each other, and professionals with a sense of community. That combination (professional conviction without professional distance) appears repeatedly in the memories being shared across the communications fraternity.Majumdar’s career reflected the evolution of Indian corporate communications itself: from traditional media relations towards reputation management, stakeholder engagement, digital communication, CSR and integrated corporate narratives.But his legacy may ultimately be measured less by the organisations on his CV than by the people who say they became better professionals because he took the time to help them.The communications industry has lost an experienced practitioner at 54. It has also lost one of the people who helped make the profession feel less like a network of competing organisations and more like a community of people who knew, supported and looked out for one another.
https://theprpost.com/post/16048/prayer-meet-to-remember-communications-veteran-bhaskar-majumdar-on-sept-27

Prayer meet to remember communications veteran Bhaskar Majumdar on Sept 27

A prayer and remembrance meeting for communications veteran Bhaskar Majumdar, who passed away on September 24, will be held in New Delhi on September 27.The gathering, titled “Celebrating a Life Full of Light and Laughter”, will be held from 2pm to 5pm at the IIC Multipurpose Hall, 40 Max Mueller Marg, New Delhi.The memorial invite describes Majumdar as a friend and industry veteran who touched many lives through his willingness to help others, warmth and infectious smile.Majumdar, who was born on February 17, 1972, had a career spanning more than two decades in corporate communications and public relations. He was also the co-founder of CommsAdda, a community platform for communications professionals.The gathering will pay tribute to his life and legacy, with attendees encouraged to wear bright colours in keeping with his “vibrant spirit”.
https://theprpost.com/post/16047/universal-sompo-appoints-aparna-mehrotra-as-avp-strategic-lead-communications

Universal Sompo appoints Aparna Mehrotra as AVP, Strategic Lead – Communications

Universal Sompo General Insurance Co. Ltd. has appointed Aparna Mehrotra as Assistant Vice President and Strategic Lead – Communications, Public Relations & Social Media.In her new role, Mehrotra will work across communications, public relations and social media, bringing together her experience in PR, brand, marketing and social media.Prior to joining Universal Sompo, Mehrotra spent over four years with SBI General Insurance, where she most recently served as Chief Manager – Corporate Communications. She joined the company as Manager – Corporate Communications in March 2022, moved into the role of Senior Manager in April 2023 and was elevated to Chief Manager in May 2024.Before SBI General Insurance, Mehrotra was with Havas Group India for nearly three years, serving as Senior Manager – Marketing and Communications and Manager – Marketing & Communication.Her earlier experience includes roles at Adfactors PR, MullenLowe Lintas Group and its PR division, GolinOpinion, as well as an internship with Liopinion, the Lintas PR Division.
https://theprpost.com/post/16046/iccpl-wins-pr-mandate-for-apex-acreages

ICCPL wins PR mandate for APEX Acreages

ICCPL, an Indian-grown, large-sized public relations and integrated communications company specialising in real estate, retail and lifestyle communications, has added APEX Acreages Private Limited to its growing portfolio of real estate mandates.Under the mandate, ICCPL will lead the strategic public relations and communications mandate for APEX Acreages, with a focus on strengthening its corporate positioning, enhancing leadership visibility and building a stronger narrative around its expertise in the luxury and branded residences segment.Established in 2011, APEX Acreages is a premium real estate advisory, brokerage and consultancy firm based in Gurugram. The company states that its core expertise lies in luxury and branded residences, with a focus on delivering credible, transparent and high-value real estate transactions.The addition of APEX Acreages comes amid continued momentum for ICCPL’s real estate practice. Earlier this year, the agency added several prominent names to its portfolio, including CREDAI National, MUREC, GB Realty, Gillco Group and Numax, among others, further expanding its presence across diverse segments and markets within the real estate ecosystem.The mandate further strengthens ICCPL’s growing real estate practice and its engagement with companies operating across residential real estate, luxury and branded residences, advisory and allied segments.
https://theprpost.com/post/16045/mitesh-popat-joins-next-communications-as-co-founder-and-coo

Mitesh Popat joins Next Communications as Co-founder and COO

Mitesh Popat has joined Next Communications as Co-founder and Chief Operating Officer, according to his LinkedIn update.Popat said he is joining the company alongside Jignesh Dave and Vishal Dave, with the venture focused on enabling “brand-led connectivity” that is instant, programmable and designed for enterprises to support growth.He described the venture as being in its early stages, adding that there is significant work ahead to build the business. Popat also highlighted the importance of team and ambition in turning an idea into something people can rely on.Prior to joining Next Communications, Popat served as Chief Financial Officer at Flutterwave from June 2024 to September 2026. He will continue with Flutterwave as a Strategic Advisor.Before Flutterwave, Popat spent nearly 18 years at Citi, where he held several leadership roles across finance, treasury, capital planning and operations. His most recent Citi role was Chief Financial Officer, Middle East and Africa, which he held from November 2023 to May 2024.During his tenure at Citi, Popat also served as Chief Financial Officer, Global Equities Sales and Trading and Market Research; Head of Recovery and Resolution Planning, Treasury; Head of Capital Forecasting and Analytics, Treasury; Chief Transformation Officer, Capital Planning; and Chief Operating Officer, Sub-Saharan Africa, among other roles.
https://theprpost.com/post/16044/sbco-secures-pr-remit-for-sds-australia

SBCo secures PR remit for SDS Australia

Lifestyle communications agency SBCo has been appointed by premier sauna and wellness enterprise SDS Australia to spearhead its comprehensive public relations, events, ambassador strategy, and brand storytelling initiatives.Under the partnership, SBCo will manage SDS Australia's media relations, corporate communications, and high-profile events. The agency's strategic approach will center on the dynamic intersection of health, physical recovery, human performance, property development, architecture, design, and luxury lifestyle sectors.Reflecting on the new account win, SBCo Founder and Director Sally Burleigh noted that the collaboration aligns seamlessly with the agency’s established expertise. Burleigh highlighted that the partnership represents a natural fit given SBCo's robust portfolio spanning luxury, architectural design, health, beauty, hospitality, and broader lifestyle domains.(Source: telummedia)
https://theprpost.com/post/16043/ogilvy-australia-appoints-cleber-de-almeida-as-social-strategy-director

Ogilvy Australia appoints Cleber de Almeida as Social Strategy Director

Social@Ogilvy, the unified social and influence division of Ogilvy Australia, has announced the appointment of seasoned international social strategist Cleber de Almeida as its new Social Strategy Director in Sydney. De Almeida joins the Australian team after spending more than 15 years with Ogilvy in Brazil. During his tenure, he served as the strategic and operational lead for major global clients and, more recently, managed Coca-Cola’s LATAM social capability. He brings extensive multi-disciplinary leadership expertise spanning creative strategy, data intelligence, community management, real-time activation, and the execution of unified regional roadmaps. An innovator in the digital space, de Almeida has pioneered the integration of artificial intelligence and social data into large-scale content production. Notably, he spearheaded the Game Time Loop for Coca-Cola during the FIFA World Cup, managing the global initiative for WPP’s dedicated OpenX unit. Ogilvy Network ANZ CEO Kirsty Muddle highlighted the strategic value of his hire in today's fast-paced media environment. "Social today sits at the intersection of creativity, data and speed," Muddle said. "It takes ideas strong enough to earn attention, the intelligence to know where and when they will matter, and the capability to act in real time. Cleber brings all three and knows how to use WPP Open to connect them."Daniel Young, Ogilvy’s Group Managing Director of Social and Influence, echoed these sentiments, praising de Almeida's legacy of modernization within the network. "Throughout his Ogilvy career, Cleber has been recognised as a beacon of innovation, creativity, and modernity," Young noted. "He brings a unique blend of global brand experience teamed with innovation and leading-edge social application. We’re excited to have this expertise both within the Australian and regional team."Reflecting on his transition to the Australian market, de Almeida expressed enthusiasm for continuing his long-standing journey with the global network. "Ogilvy has been my home for many years, and it’s been a privilege to be part of a global team that has developed what is now a world-leading social and influence capability," de Almeida said. "I’m looking forward to working within a new region that is clearly driven by constant innovation and an ability to apply both proven tools and approaches and develop new ways of thinking to drive growth."
https://theprpost.com/post/16042/glad-u-came-enters-pr-partnership-with-world-luxury-chamber-of-commerce

Glad U Came enters PR partnership with World Luxury Chamber of Commerce

Glad U Came, the multi-award-winning PR and Influencer Marketing Agency, has entered into an Official PR Partnership with the World Luxury Chamber of Commerce (WLCC), strengthening its engagement with the global luxury business community and creating new opportunities for Indian luxury brands, founders and industry leaders to connect with the international luxury ecosystem.The partnership comes ahead of World Luxury Day, celebrated globally on 8 October, an initiative by the World Luxury Chamber of Commerce that celebrates the people, expertise, craftsmanship and stories behind the luxury industry.As an Official PR Partner, Glad U Came will support WLCC initiatives through its extensive Indian media network, communications expertise and luxury-industry relationships. The partnership will also create opportunities for greater visibility and engagement for luxury brands and businesses across India through WLCC’s global network.Under the partnership, Glad U Came will support the distribution of World Luxury Day communications across relevant Indian media, amplify the initiative through its social channels, and explore meaningful brand activations with luxury clients around the 8 October celebration.The collaboration will also open avenues for Indian brands and industry voices to engage with Luxury People Magazine, the official digital publication of the World Luxury Chamber of Commerce, as well as selected WLCC networking opportunities.Maddiee Amrutkar, Founder & CEO, Glad U Came, said:“We are delighted to partner with the World Luxury Chamber of Commerce at a time when the definition of luxury is evolving rapidly. For us, luxury is no longer only about products or price points; it is about craftsmanship, culture, innovation, experience and the people who create it. At Glad U Came, we have always believed in creating conversations that go beyond traditional PR, and this partnership gives us an exciting opportunity to connect India's luxury ecosystem with a wider global community. We look forward to bringing the World Luxury Day conversation to India while also creating meaningful opportunities for our luxury clients to participate in this global dialogue.”Alexander Chetchikov, President, World Luxury Chamber of Commerce said:“We welcome Glad U Came as one of the Official PR Partners supporting World Luxury Day in India. India is currently one of the most closely watched markets in the global luxury industry, and the agency brings valuable local expertise and strong media relationships. We look forward to working with the Glad U Came team to introduce World Luxury Day to a wider audience in India and encourage the country’s luxury community to take part in the celebration.”The partnership reflects the growing intersection between India's rapidly evolving luxury market and the wider global luxury ecosystem, with communications, storytelling, media and cultural relevance playing an increasingly important role in shaping how luxury brands engage with audiences.Through the partnership, Glad U Came and WLCC will look to create opportunities that bring together Indian and international luxury businesses, while amplifying the stories, people and craftsmanship that sit behind the luxury industry.
https://theprpost.com/post/16041/groversons-paris-beauty-partners-with-teammate-pr-for-media-outreach

Groversons Paris Beauty partners with Teammate PR for media outreach

Groversons Paris Beauty, the flagship lifestyle brand of Groversons Group, has appointed Teammate PR as its public relations agency of record. The partnership marks another step in the brand’s ongoing evolution, with a focus on strengthening its media presence, sharpening its brand narrative and bringing its seven-decade legacy into conversations around the future of intimate and lifestyle apparel.Founded in 1953 by the late Mr. Chaman Lal Grover, Groversons Group has evolved from its beginnings in lingerie manufacturing into an established intimate apparel and lifestyle business. The Group’s portfolio includes brands such as Groversons Paris Beauty, Sunaina, Shalini, Winta and Miss-T, with a retail network of 25,000+ outlets across 2,500+ cities and towns in India and manufacturing capabilities of 2.5 million garments per month.Under the new mandate, Teammate PR will lead media relations, brand storytelling and thought-leadership initiatives for Groversons Paris Beauty. The communication strategy will seek to highlight the brand’s heritage while building greater relevance among contemporary consumers through stories around innovation, changing consumer behaviour, product evolution, retail expansion and the future of intimatewear.The partnership comes at a time when Groversons Paris Beauty is expanding its consumer touchpoints through an omnichannel retail ecosystem comprising exclusive brand outlets, shop-in-shop formats and e-commerce platforms, alongside its presence in international markets, including the Middle East and Gulf region.The brand’s portfolio spans lingerie, loungewear, activewear, nightwear, thermals and everyday lifestyle essentials, with a focus on combining contemporary design, comfort and functionality.“For over seven decades, Groversons Paris Beauty has been part of women’s everyday lives, evolving alongside them while staying true to our commitment to comfort, quality and confidence. As the Indian woman’s relationship with fashion, intimatewear and self-expression continues to evolve, we see an opportunity to take the brand into a new era—one that is more contemporary, inclusive and closely connected to the needs of today’s consumer. Our partnership with Teammate PR is an important step in that journey. Together, we aim to bring our legacy into the conversations shaping the future of intimatewear, while building a stronger and more distinctive brand story for audiences across India and beyond.”— Siddharth Grover, Director, Groversons GroupAs the business enters its third generation of leadership, Groversons Group is focusing on technology, digital engagement, product development and an expanding omnichannel presence while continuing to build on its manufacturing and retail capabilities.Commenting on the partnership, Nishant Bansal, Founder Director, Teammate PR, said:“Groversons Paris Beauty has built a distinctive legacy over the past seven decades, and we are pleased to partner with the brand as it enters its next phase of growth. Our focus will be on strengthening its media visibility and developing a contemporary brand narrative that connects its heritage with the changing expectations of today’s consumers. Through strategic communication, relevant storytelling and meaningful media engagement, we look forward to bringing the brand’s journey and leadership perspectives into wider industry conversations.”— Nishant Bansal, Founder Director, Teammate PR
https://theprpost.com/post/16039/singapore-nuclear-research-and-safety-institute-taps-caleb-yap-as-comms-head

Singapore Nuclear Research and Safety Institute taps Caleb Yap as comms head

Caleb Yap has been seconded to the Singapore Nuclear Research and Safety Institute, stepping into the role of Head, Communications & Public Education.In this leadership capacity, Yap will oversee all communications initiatives, spanning media relations, marketing communications, stakeholder engagement, and public education.Yap brings more than eight years of extensive communications experience within the government sector. Prior to this secondment, he served as Senior Deputy Director (Communications & Engagement Planning) at Singapore’s Ministry of Education.(Source: telummedia)
https://theprpost.com/post/16037/action-global-communications-partners-with-dawson-walker-across-me-and-cee

Action Global Communications partners with Dawson Walker across ME and CEE

Action Global Communications has formed a strategic partnership with Dawson Walker, the UK-based specialist employer brand consultancy, to expand its services to network clients across Central and Eastern Europe, the Middle East, Central Asia, and the Commonwealth of Independent States (CIS).The partnership reflects the changing needs of businesses as they navigate transformation, talent pressures, changing employee expectations, and increasingly complex workplace cultures. It also marks a further step in Action’s continued evolution of its communications and consultancy services in response to evolving client needs.Employer brand has moved well beyond its traditional association with recruitment. Today, how an organisation is experienced by its people can directly influence its reputation, ability to manage change, retain talent, engage employees and ultimately deliver on its business strategy.Through the new partnership, Action and Dawson Walker will help organisations shape employee experiences that support reputation, engagement, and business performance, from defining an Employee Value Proposition (EVP) and brand strategy to employee engagement, internal communications, and activation.The partnership brings Action Global Communications' 55 years of local intelligence, cultural understanding and expertise in delivering impactful communications together with Dawson Walker's 30 years of specialist experience in EVP development, employer branding and employee engagement.Grounded in a nuanced understanding of the cultural and market dynamics that shape employee expectations and influence perceptions of employers, the partnership enables organisations to develop employer brands that resonate with their people, strengthen reputation and support broader business objectives across diverse markets.Kathy Christodoulou, (pictured), director, Action Global Communications, said: “We're seeing a significant shift in how businesses think about employer brand. It's no longer viewed just as a recruitment activity. Increasingly, leaders recognise its role in shaping culture, supporting transformation, strengthening engagement and building trust.“The most successful employer brands are not only communicated, but also experienced. When people believe in a company's purpose and understand the role they play in its success, they become advocates for the company and invested in its future.“By partnering with Dawson Walker, we are strengthening the specialist employer brand expertise available to our clients while building on the deep local market knowledge, cultural understanding, and stakeholder insight Action is known for. Together, these complementary strengths enable us to create employer brands that truly resonate and deliver meaningful results.”Adam Winterton, client services director at Dawson Walker, said: “A strong employer brand is built on truth and trust. It's about helping employers clearly articulate what makes them distinctive and ensuring that the workplace experience aligns with the promises being made.“At its best, employer branding creates a shared sense of purpose. It helps people understand what their employer stands for, how they contribute to its success and why their work matters. When that happens, the impact can be felt throughout the business.“Strong employer brands create clarity, alignment and confidence. Those qualities help organisations navigate change, improve engagement, retain talent and build stronger workplace cultures capable of driving performance and growth.“What makes this partnership particularly exciting is the combination of complementary strengths. Action brings exceptional local communications expertise and deep market knowledge, while we bring specialist employer brand and EVP expertise. Together, we are able to offer clients a powerful blend of strategic insight, specialist expertise and market execution.”The partnership will support organisations across a wide range of sectors and markets, helping them strengthen employee engagement, define compelling employee value propositions, enhance employer reputation, and build employer brands that contribute to long-term business success. It reflects Action's commitment to continuously evolving its capabilities in line with client needs, combining deep understanding of their businesses and ambitions with services that deliver meaningful value.
https://theprpost.com/post/16035/prius-communications-leads-pr-digital-mandate-for-delhi-times-fashion-week-202

Prius Communications leads PR & digital mandate for Delhi Times Fashion Week 202

A runway show is merely an exhibition; a meticulously engineered communication ecosystem makes it a commercial powerhouse. Reaffirming its dominance as a top fashion PR agency in the lifestyle and intellectual property (IP) space, Prius Brand & Business Partners (a unit of Prius Communications) returned for its seventh consecutive year to spearhead the fashion PR, digital PR, and strategic brand communication mandate for Delhi Times Fashion Week (DTFW) 2026. Held from September 18–20, the agency executed a high-octane mandate that firmly positioned DTFW 2026 not just as a fashion show, but as a premier fashion IP and the ultimate Delhi fashion capital—the undisputed epicenter of couture, commerce, and culture in North India.Breaking the traditional boundaries of a standard lifestyle PR agency, Prius Brand & Business Partners operated as the strategic backbone of the property. The agency completely transformed the event’s commercial viability by executing a multi-layered event PR and experiential marketing scope of work. Prius Brand & Business Partners successfully brokered high-value sponsorship integrations, curated an exclusive VVIP guest list, and secured the attendance of top-tier High-Net-Worth Individuals (HNIs) and corporate leaders, turning the front rows into premium networking and business hubs. To ensure the property dominated the digital landscape through targeted influencer marketing for fashion events, the luxury brand PR agency mobilized a curated army of over 100 elite lifestyle, fashion, and luxury creators on-ground, engineering a viral distribution matrix that captured every runway moment, backstage exclusive, and celebrity appearance.By seamlessly bridging elite offline networking with aggressive digital PR and online distribution, Prius Brand & Business Partners delivered unprecedented metrics for the 2026 edition in the fashion event management space. The agency's strategic deployment of the 100-creator network via advanced fashion influencer marketing generated over 30 million digital impressions and reached 13 million unique users across social platforms. On the traditional media front, aggressive syndication and media relations yielded more than 200 high-impact earned media outputs, surpassing 75 million cumulative PR impressions. Ultimately, this integrated approach delivered an estimated ?18.5 Crores in Earned Media Value (EMV), providing massive, quantifiable ROI for the event organizers and integrated sponsors.Speaking on the shifting dynamics of event architecture and the agency’s strategic vision, Baldev Raj, Founder & CEO of Prius Brand & Business Partners (A unit of Prius Communications) stated: “The era of standalone physical events is over. Today, a successful IP is a hybrid ecosystem where luxury, commerce, and digital velocity intersect. Our objective is never just to generate noise, but to architect a high-trust environment through strategic brand communication where brands can actively monetize their presence and fashion can dictate market trends.”Elaborating further on the agency’s trajectory in this space, Baldev Raj added: “Experiential marketing and fashion IP building represent the definitive next phase of brand communication. We have successfully conceptualized and executed large-scale government IPs in the past, and we bring that same level of rigorous, systemic architecture to the luxury and lifestyle sectors. When you control the narrative across both the VVIP boardroom and the consumer's digital feed, you don't just host a fashion week—you define the cultural and commercial pulse of the entire city.”The success of DTFW 2026 serves as a masterclass in fashion event management and modern event architecture. It establishes a clear market reality: while standard event PR agencies handle event-day press coverage, Prius Brand & Business Partners builds the network, secures the capital, and owns the digital conversation. Through its unparalleled ability to fuse dark-social storytelling, high-net-worth networking, and aggressive influencer marketing strategy, Prius Brand & Business Partners continues to be the undisputed growth and strategic brand communication partner for India’s most prestigious IPs.
https://theprpost.com/post/16033/current-global-wins-paws-co-account-ahead-of-uae-launch

Current Global wins Paws & Co. account ahead of UAE launch

Current Global MENAT has been appointed as the PR partner for Paws & Co., a new pet care, health and wellness business preparing to launch in the UAE. Paws & Co. aims to create a quality, consistent and elevated experience to pet healthcare in the UAE. With approximately 2 million pets in the country, Paws & Co. has been established in response to the evolving role of pets within UAE households, as animals increasingly become an integral part of family life. A recent survey commissioned by Paws & Co found that 80% of pet parents in the UAE refer to their pets ‘as like one of their children’. With this shift has come growing expectations for veterinary care that goes beyond clinical treatment, with pet parents seeking experiences that are more transparent, personalised, accessible and centred around the wellbeing of pets and the experience for pet parents and their families.Current Global will launch Paws & Co. bringing to life the business’s ambition to create a connected pet healthcare ecosystem where pets are loved like family, pet parents feel confident in the care they receive, and veterinary professionals are supported to do their best work. Peter Jacob, Managing Director, Current Global MENAT, said: “As a father of two dogs, I know first- hand that there isn’t a shortage of vets. With Paws & Co., this isn’t simply about another entrant into the market. Paws & Co. is founded on the idea of changing how people think about pet healthcare and building a brand and an experience designed around the needs of pets, pet parents and veterinary professionals.” Last year, the UAE pet care market was worth $285 million and is projected to reach over $390 million by 2031. This growth comes as the UAE continues to strengthen its focus on animal welfare and responsible pet ownership, with Dubai Municipality recently opening an integrated pet shelter and launching a digital adoption platform, alongside initiatives supporting animal health, welfare and the One Health approach. As the sector evolves, Paws & Co. is committed to supporting a more holistic approach to pet healthcare, promoting preventive care, responsible ownership and better health outcomes for pets and the families they are part of.Matt Butterworth, Co-Founder Paws & Co. said: “For many pets and pet parents, the current process is fragmented, reactive and clinical yet the way people see their pets has changed, and frankly the veterinary experience hasn’t evolved at the same pace. From the beginning, we wanted to rip up the institutionalised playbook and build a pet healthcare experience that feels different. Pets are family, and their care should be personal, consistent and reassuring. In Pete and the Current Global team we have a partner that gets us and understands our intention and wider growth ambitions.”
https://theprpost.com/post/16030/inspira-global-appoints-neha-phale-as-group-head-marketing-communications

Inspira Global appoints Neha Phale as Group Head – Marketing Communications

Inspira Global has appointed Neha Phale as Group Head – Marketing Communications, where she will oversee the Group’s corporate narrative, brand positioning and integrated communications across its portfolio of businesses.In her new role, Phale will lead marketing communications initiatives spanning corporate storytelling, brand narratives, thought leadership, internal communications and stakeholder engagement. She will work with the leadership and business teams on building a consistent narrative for Inspira Global and its businesses.Inspira Global has interests across real estate, food services, international trade and luxury home products. Its portfolio includes Inspira Realty, Lenexis FoodWorks, Inspira EXIM and SEVA Home.Phale brings over 20 years of experience across corporate communications, internal communications, public affairs and strategic stakeholder engagement. Before joining Inspira Global, she held senior communications roles at VVF India Limited and Huhtamaki. Her earlier experience includes working with Welspun India, Huntsman International and Dow Chemicals.At Inspira Global, Phale’s mandate will include developing the Group’s corporate communications architecture, strengthening its visibility and shaping narratives around its businesses, leadership, people and growth journey.
https://theprpost.com/post/16029/team-lewis-launches-ai-operating-system-for-multi-market-marketers

TEAM LEWIS launches AI Operating System for multi-market marketers

TEAM LEWIS, a global marketing agency spread across Asia, Europe and North America, has announced version one of Orbital (OS1), a secure AI operating system. It is designed for multi-market organizations to connect insight, creativity, messaging and public-facing delivery.Built by marketers for marketers, Orbital brings together data from across PR, CRM, paid media and web activity. It gives teams a clearer view of the factors shaping reputation, demand and AI visibility — and helps them respond with greater speed and confidence.Marketing teams have access to more data than ever, but turning that information into action, fast, remains difficult. Fragmented platforms, dispersed teams and growing expectations around measurement have made it harder to see the full picture. Orbital has been developed to help close that gap.Version one of the platform is structured around three connected areas:IntelligenceOrbital works with each organization’s own data and context to identify the signals influencing reputation, demand and AI visibility.Creativity It helps teams turn insight into high-quality creative work at pace and at scale. It also keeps the judgement and originality that strong marketing needs.DeliveryOrbital also supports the people representing an organization — from media interviews to keynote presentations and leadership moments — helping them communicate clearly and confidently.Rather than replacing existing marketing infrastructure, Orbital is designed to work alongside it, through API integrations. Client data remains isolated within secure, enterprise-grade environments, supporting the governance and residency requirements expected by regulated industries.Fairil Yeo, EVP of AI & Growth at TEAM LEWIS, said: “The advantage increasingly lies with organizations that can act quickly on what they already know. Orbital is designed to shorten the distance between insight and action — helping marketing and communications teams work more effectively across markets, channels and teams.”Yvonne van Bokhoven, Chief Operating Officer at TEAM LEWIS, added: “Technology can connect information, but it cannot replace judgement. Orbital gives our specialists a clearer view of what matters, more quickly. The decisions — and the responsibility for making them well — remain human.”Orbital is now available as part of TEAM LEWIS’s global offering. Its first release, Orbital OS1, establishes the foundation for an ongoing development programme, with further capabilities planned for future releases.At a glance• One connected system for marketing intelligence, creativity and delivery• Uses data from PR, CRM, paid media and web activity• Designed for complex, regulated and multi-market organizations• Secure, enterprise-grade client environments• Designed to complement existing marketing infrastructure• Combines AI capabilities with specialist human judgement• Orbital OS1 is the first release in a continuing platform roadmap
https://theprpost.com/post/16027/communications-veteran-bhaskar-majumdar-passes-away-after-prolonged-illness

Communications veteran Bhaskar Majumdar passes away after prolonged illness

Communications industry veteran Bhaskar Majumdar passed away on Thursday morning following a prolonged illness. He was 25-year veteran of the communications and reputation management industry, with experience across leading Indian and global organisations.Majumdar had held senior communications roles at Reliance Industries, where he served as General Manager, Corporate Communications, and at ESPN Star Sports as Manager, Corporate Communications. His agency experience included APCO Worldwide, Genesis PR, Vaishnavi Corporate Communications and Adfactors PR.Over the years, Majumdar was also associated with management forums, industry award platforms and juries. His work received recognition across platforms including the Davos Digital PR Awards, Campaign Asia Awards, SABRE Asia and eLets India Brand Awards.He was named among exchange4media's Top 100 Influential Game Changers in PR & Corporate Communications for five consecutive years from 2020 to 2024.Majumdar was also known for mentoring young communications professionals and had lectured at institutes including the Indian Institute of Mass Communication (IIMC), India Today Institute, GGSIP University and the Delhi School of Communication.His passing has been met with condolences from colleagues and friends across the communications industry.
https://theprpost.com/post/16022/prca-report-reveals-stark-mental-health-crisis-among-mena-pr-pros

PRCA report reveals stark mental health crisis among MENA PR pros

A compelling new study released by PRCA MENA has laid bare a profound mental health challenge gripping the public relations and communications sector across the Middle East and North Africa.Launched at the annual PRCA MENA Conference in Dubai, the MENA Mental Health Report reveals that 55% of industry professionals experience stress, anxiety, or feelings of being overwhelmed either often or all the time, while 41% frequently suffer from burnout.The Awareness-Support DisconnectWhile the industry has made notable strides in destigmatizing mental health discourse, practical workplace backing appears to be lagging. According to the research, 76% of respondents now consider themselves well-informed about mental health—up from 66% in 2024.However, over that same period, the proportion of professionals who feel moderately or completely supported by their organizations has experienced a sharp decline, dropping from 71% down to 58%.The relentless nature of modern communications is a primary driver of the strain. An overwhelming 93% of professionals admitted to finding it difficult to disconnect from news and current events due to their job requirements, with 63% pointing to recent global and regional developments as a catalyst for heightened industry stress.A Call for Structural TransformationConrad Egbert, Head of PRCA MENA, emphasized that the regional sector has moved past simple awareness deficits into an era demanding structural accountability."We’ve become much better at talking about mental health, but we haven’t been as good at changing the conditions affecting it. The industry doesn’t have an awareness problem anymore; it has an action problem," Egbert stated. "If people understand burnout but still feel unable to switch off, manage their workload or take time to recover, then another wellbeing campaign isn’t the answer. This now comes down to how we lead, how we manage people and, fundamentally, how we design work."In terms of actionable solutions, survey respondents voiced clear demands for institutional reform:• 46% prioritize improvements to the physical and psychological working environment.• 41% call for rigorous workload management to curb burnout.• 37% advocate for direct access to professional mental health resources.John Rynehart, Chair of the PRCA MENA Mental Health Committee and Managing Director for the Middle East at Kekst CNC, echoed these sentiments, stressing that leadership must prioritize systemic overhaul over coping mechanisms."We know what drives stress, burnout and poor wellbeing," Rynehart noted. "The challenge now is whether organisations are willing to make the changes required to address them. Our collective goal should not simply be to help people cope with unhealthy ways of working. It should be to create healthier ways of working in the first place."Highlights from the Dubai SummitThe report debuted during the PRCA MENA Conference + Next Gen Summit, which convened roughly 150 communications leaders, journalists, and rising practitioners under the guiding theme “Reset the Mindset.”Opening the conference, Taif Al Amiri—Director of the Government Communication Department at the UAE Ministry of Higher Education and Scientific Research and a PRCA MENA advisory board member—argued that modern communications must evolve beyond traditional metric tracking like reach and volume."Rewriting the narrative must begin with understanding the audience," Al Amiri remarked. "A narrative does not change simply because we communicate more. It changes when we communicate differently, when we understand what people care about, what they do not yet understand, and what will make the story meaningful to them."Throughout the day-long event, panels tackled complex industry transformations, exploring shifting centers of influence, corporate reputation, agency profitability, creative risk, and the profound implications of artificial intelligence on trust and leadership.
https://theprpost.com/post/16021/concept-pr-secures-communications-mandate-for-cityflo

Concept PR secures communications mandate for Cityflo

Cityflo, India’s premium shared mobility platform, has appointed Concept Public Relations Ltd., one of India’s leading public relations consultancies, as its official PR and communications partner. As part of this strategic collaboration, Concept PR will drive Cityflo’s public relations strategy, focusing on strengthening corporate reputation, strategic media relations, thought leadership, executive profiling, and its brand proposition across key markets such as Mumbai, Delhi, Kolkata, and Hyderabad. Through this strategic engagement, Concept PR will work closely with Cityflo to amplify its growth story, build greater visibility for its leadership team, and strengthen the brand’s voice across business, mobility, technology, sustainability, and consumer conversations. The partnership comes as Cityflo continues to expand its presence across Mumbai, Delhi, Hyderabad, and Kolkata, strengthening its position in India’s evolving shared mobility ecosystem and solutions.  Sankalp Kelshikar, CMO and Co-Founder, Cityflo, said, “Mobility is one of the defining challenges for India’s rapidly growing cities. Addressing it will require shared, organised mobility supported by better-connected networks and technology. That is the opportunity we are building towards at Cityflo. As we scale, Concept PR will help us take this conversation beyond our growth story and establish Cityflo’s perspective on how cities can move more efficiently, sustainably and at scale.” Suhas Tadas, Senior Vice President, Concept PR, added, “This mandate is a continuation of Concept PR’s multiple wins in the consumer sector. We look forward to bringing our expertise to the partnership and building a strong, distinctive narrative for Cityflo as the brand continues to scale.”  The mandate further strengthens Concept PR’s growing portfolio in the mobility and urban transportation space, reflecting the agency’s expertise in building strategic PR programmes for businesses operating at the intersection of technology, consumer behaviour and evolving urban infrastructure. 
https://theprpost.com/post/16020/internal-communication-where-corporate-reputation-really-begins

Internal communication: Where corporate reputation really begins

Authored By: Karan Jodhani, Head of Content & Communications at Datamatics Business Solution Ltd. (DBSL)Before an organisation asks the outside world to trust what it says, its own people need to trust what they are hearing.We often think of corporate reputation as something built externally through media coverage, leadership visibility, social media, customer experience and brand campaigns. But much of that reputation begins earlier, inside meeting rooms, inboxes, town halls and conversations between managers and their teams.That is why I see internal communication as part of reputation management, not simply an employee communication exercise.Employees are usually the first audience for a major business decision. They hear the announcement, live through the change and see whether leadership’s words match what actually happens. Today, those experiences do not remain neatly inside an organisation. They travel through professional networks, review platforms, social media and everyday conversations.That does not make every employee a brand ambassador. I do not believe organisations should assume that. Advocacy has to be earned. But employees are credible witnesses to how an organisation behaves, and their experience can either support or expose the gap in the public story a company is telling.Internal communication also has another role that is sometimes overlooked: translating strategy into meaning. Telling employees that the organisation has a new priority is only the first step. People need to understand what has changed, why it matters, what it means for their team and what, if anything, they are expected to do differently. This is where managers become particularly important. A company-wide message may provide the context, but employees often turn to their immediate manager to make sense of it.It also cannot be a one-way stream of announcements. Questions coming back from employees are valuable communication intelligence. They reveal what is unclear, what leadership may have underestimated and where the official message is colliding with operational reality. Communications teams should be listening to those questions as closely as they craft the original message.Airbnb’s communication during the pandemic remains a useful example. In May 2020, when CEO Brian Chesky informed employees that nearly 1,900 of the company’s 7,500 employees would leave, the note went beyond announcing the decision. It explained the business conditions behind it, connected the reductions to the company’s future strategy, set out principles for how decisions had been made and detailed the support available to departing employees.The communication could not make a painful decision less painful. What it could do was give people context. That distinction matters.For communications leaders, there is a larger lesson here. We should be involved before a major decision reaches the announcement stage. At that point, we can help anticipate the questions employees will ask, identify where external language may conflict with internal reality, prepare managers for difficult conversations and challenge messaging that sounds convincing in a boardroom but may land very differently with employees.Strong internal communication is therefore not about creating a workforce that repeats the corporate narrative. It is about ensuring that people receive enough clarity, context and respect to understand the decisions affecting them, and enough room to question what they do not understand.Reputation is ultimately built in the distance between what an organisation says publicly and what its people experience privately.The smaller that distance, the stronger the reputation. DISCLAIMER: The views expressed are solely of the author and theprpost.com does not necessarily subscribe to it.
https://theprpost.com/post/16011/disha-sanghvi-joins-sarvam-as-brand-communications-lead

Disha Sanghvi joins Sarvam as Brand & Communications Lead

Disha Sanghvi has joined Indian artificial intelligence company Sarvam as Brand & Communications Lead, marking her move into the AI space after a career spanning journalism, fintech and brand communications.Sanghvi began her career as a journalist at Mint, where she covered insurance and fintech regulation. She later moved into the businesses she had previously reported on, gaining experience across financial products and consumer communication.Prior to joining Sarvam, Sanghvi was associated with ZET, where she worked across brand, content, public relations and performance marketing.In her new role at Sarvam, Sanghvi will focus on building the company’s brand and communications strategy. She said her interest in the role was driven by Sarvam’s work in shaping India’s position in frontier AI.Throughout her career, Sanghvi has been guided by the instinct of “making the complicated feel obvious”, an approach she said is particularly relevant to the emerging AI industry.
https://theprpost.com/post/16010/startup-policy-forum-appoints-akashdeep-baruah-as-communications-lead

Startup Policy Forum appoints Akashdeep Baruah as Communications Lead

The Startup Policy Forum (SPF) has appointed Akashdeep Baruah as its Communications Lead. He brings over seven years of experience across news organisations including CNBC-TV18, Reuters, Times Now and Business Today.In his new role at SPF, Baruah will lead social media, communications and media relations. He will also work on integrating AI into the organisation’s workflows and strengthening SPF’s communication of its policy positions to key audiences.Commenting on the appointment, Shweta Rajpal Kohli, President and CEO, Startup Policy Forum, said, “Akash brings a rare combination of a newsroom backbone and a product-growth mindset. As we build a startup that serves other startups, we need communications that move with speed and scale without compromising on quality, and Akash is the right person to lead that.”Baruah said SPF is building at the intersection of policy and the startups it represents.
https://theprpost.com/post/16009/motilal-oswal-financial-services-appoints-lalita-tiwari-as-lead-corporate-comm

Motilal Oswal Financial Services appoints Lalita Tiwari as Lead - Corporate Comm

Motilal Oswal Financial Services Ltd has appointed Lalita Tiwari as Lead - Corporate Communications. Tiwari brings over 18 years of experience across public relations, media strategy, production, visual communications, and internal communications.In her new role, Tiwari will contribute to the financial services firm's corporate communications function, drawing on her experience across external and internal communication. Her professional experience spans PR, media strategy, production, visual communications, and internal communications.Motilal Oswal Financial Services announced the appointment on LinkedIn, welcoming Tiwari to the organisation and highlighting her “diverse perspective and rich expertise in building impactful communication.”
https://theprpost.com/post/16003/sreeja-ms-joins-white-gold-as-head-of-communications

Sreeja MS joins White Gold as Head of Communications

Sreeja MS has joined White Gold as Head of Communications, marking a new phase in her 15 year career spanning journalism, media and branded content.Sreeja began her career in journalism while in college, working with a hospitality magazine before joining News9 as an Associate Producer. She worked across news stories, bulletins and features, before moving into reporting and gaining experience in field journalism and news gathering.Reflecting on the transition, Sreeja said, “15 years ago, I walked into my first newsroom. Today I'm walking into my first boardroom.”She also credited her early newsroom experience and the journalists she worked with for shaping her approach to storytelling and reporting. “I did journalism that MATTERED. That made an IMPACT. I'll carry that with me,” she said.After spending more than a decade in mainstream journalism, Sreeja made her first career transition three years ago, moving into branded content within the media industry at Times Network. She credited Mihir Bhatt for opening the opportunity.At White Gold, Sreeja will lead the company's communications mandate as it builds its position in the organised gold buying space.
https://theprpost.com/post/16001/trans-tasman-pr-powerhouse-emerges-as-common-ground-and-dig-unite

Trans-Tasman PR powerhouse emerges as Common Ground and Dig unite

The public relations landscape across New Zealand and Australia has experienced a significant shake-up with the official launch of Ground Control PR. The new agency is the result of a strategic merger between prominent New Zealand firms Common Ground and Dig.Operating seamlessly across the Tasman Sea, the newly formed consumer and technology PR specialist arrives on the scene with an already formidable roster of household-name clients. Among its foundational local partnerships are fitness giant Les Mills, iconic snack maker Griffin’s, and Star Group, the hospitality and restaurant division of DB Breweries. Furthermore, the agency has secured key Australian accounts, including educational platform 3P Learning, the Marine Stewardship Council, and promotional PR for Coca-Cola Oceania’s alcoholic ready-to-drink beverage portfolio.Behind the venture are co-founders Olivia Boswell and Leni Ma’ia’i, who have successfully consolidated their respective legacy client portfolios from Common Ground and Dig PR. This combined stable features a diverse mix of innovative brands, such as Boring Oat Milk, OPPO, Icehouse Ventures, Openstar, Outward Bound, Motion Sickness, and children's apparel brand Jamie Kay.According to Ma’ia’i, the agency's operational philosophy is anchored in the transformative power of compelling narrative, driven by the belief that an expertly told story has the capacity to reshape a commercial enterprise entirely."We possess an exceptional talent for building robust products and enterprises in this corner of the globe, yet we have historically been less adept at broadcasting those success stories," Ma’ia’i explained. "Our role is the most rewarding part of the equation: stepping in to illuminate the remarkable work already underway and amplifying its market impact."He further emphasized that the agency's core methodology draws heavily from journalistic principles, noting that both predecessor firms built their reputations on rigorous inquiry, a dedication to authenticity, and a sharp intuition for audience engagement. These journalistic hallmarks, he asserts, serve as a potent engine when applied within modern public relations strategies. ((Pictured L - R: Leni Ma’ia’i and Olivia Boswell)(Source: telummedia)
https://theprpost.com/post/15996/teammate-pr-bags-pr-mandate-for-groversons-paris-beauty

Teammate PR bags PR mandate for Groversons Paris Beauty

Groversons Paris Beauty, the flagship lifestyle brand of Groversons Group, has appointed Teammate PR as its public relations agency of record. The partnership marks another step in the brand’s ongoing evolution, with a focus on strengthening its media presence, sharpening its brand narrative and bringing its seven-decade legacy into conversations around the future of intimate and lifestyle apparel.Founded in 1953 by the late Mr. Chaman Lal Grover, Groversons Group has evolved from its beginnings in lingerie manufacturing into an established intimate apparel and lifestyle business. The Group’s portfolio includes brands such as Groversons Paris Beauty, Sunaina, Shalini, Winta and Miss-T, with a retail network of 25,000+ outlets across 2,500+ cities and towns in India and manufacturing capabilities of 2.5 million garments per month.Under the new mandate, Teammate PR will lead media relations, brand storytelling and thought-leadership initiatives for Groversons Paris Beauty. The communication strategy will seek to highlight the brand’s heritage while building greater relevance among contemporary consumers through stories around innovation, changing consumer behaviour, product evolution, retail expansion and the future of intimatewear.The partnership comes at a time when Groversons Paris Beauty is expanding its consumer touchpoints through an omnichannel retail ecosystem comprising exclusive brand outlets, shop-in-shop formats and e-commerce platforms, alongside its presence in international markets, including the Middle East and Gulf region.The brand’s portfolio spans lingerie, loungewear, activewear, nightwear, thermals and everyday lifestyle essentials, with a focus on combining contemporary design, comfort and functionality.Siddharth Grover, Director, Groversons Group, said: “For over seven decades, Groversons Paris Beauty has been part of women’s everyday lives, evolving alongside them while staying true to our commitment to comfort, quality and confidence. As the Indian woman’s relationship with fashion, intimatewear and self-expression continues to evolve, we see an opportunity to take the brand into a new era—one that is more contemporary, inclusive and closely connected to the needs of today’s consumer. Our partnership with Teammate PR is an important step in that journey. Together, we aim to bring our legacy into the conversations shaping the future of intimatewear, while building a stronger and more distinctive brand story for audiences across India and beyond.”As the business enters its third generation of leadership, Groversons Group is focusing on technology, digital engagement, product development and an expanding omnichannel presence while continuing to build on its manufacturing and retail capabilities.Commenting on the partnership, Nishant Bansal, Founder Director, Teammate PR, said: “Groversons Paris Beauty has built a distinctive legacy over the past seven decades, and we are pleased to partner with the brand as it enters its next phase of growth. Our focus will be on strengthening its media visibility and developing a contemporary brand narrative that connects its heritage with the changing expectations of today’s consumers. Through strategic communication, relevant storytelling and meaningful media engagement, we look forward to bringing the brand’s journey and leadership perspectives into wider industry conversations.”
https://theprpost.com/post/15991/marknext-group-appoints-nabeel-a-khan-as-group-ceo-and-editor-in-chief

MarkNext Group appoints Nabeel A. Khan as Group CEO and Editor-in-Chief

MarkNext Group has appointed Nabeel A. Khan as Group Chief Executive Officer and Editor-in-Chief, as the media, reputation intelligence and communications advisory firm plans to expand into new markets.Khan will lead the group’s global operations and oversee its new media ventures across India, the Middle East and Africa (MEA). In his dual role, he will be responsible for driving the group’s strategic direction across reputation intelligence, public relations and corporate communications advisory, while also leading the editorial direction of its upcoming media platform.Khan brings more than two decades of experience spanning journalism, corporate communications and strategic leadership. He was the Founding Editor of The Economic Times Verticals, where he worked on new business media formats and knowledge platforms, and has also held senior editorial roles at Network18.He later moved into corporate communications and most recently served as Deputy Vice-President & Head of PR, Communications & Public Affairs at Renault India. Prior to that, he was Country Head – Middle East at Motherson Group.As Group CEO, Khan will oversee MarkNext Group’s growth and expansion across its media and communications businesses. As Editor-in-Chief, he will lead the editorial direction and launch of the group’s upcoming new media platform.Commenting on his appointment, Khan said, “The media and communications landscape is at a critical inflection point. With the proliferation of AI and social media, there is a massive overflow of information and increasing noise, while clarity, quality and credibility (CQC) have been pushed to the edge. MarkNext Group’s agenda is to emerge as the solution to these new-age challenges in news, information and communication. Through our advisory arms and our upcoming media venture, our mission is to cut through the static and deliver high-signal intelligence and reporting that truly matters.”The appointment comes as MarkNext Group plans to expand its presence into new markets. The group is also looking to build partnerships and strengthen its market presence in the Middle East, particularly as Dubai and the wider region broaden their business and economic focus across technology, innovation and new business ventures.
https://theprpost.com/post/15990/ashley-knapp-joins-thales-as-communications-director-asia

Ashley Knapp joins Thales as Communications Director, Asia

Ashley Knapp has joined Thales as Communications Director, Asia, based in Singapore. She announced the appointment on LinkedIn, sharing that she has started a new position with the company in September 2026.In her new role, Knapp’s responsibilities include internal and external communications, crisis communications and related corporate communications functions.Knapp joins Thales after nearly four years at Schneider Electric, where she served as Head of Brand and Corporate Affairs, East Asia, from June 2022 to April 2026. In that role, she led corporate, executive, internal and external communications across 14 countries and worked with a community of around 20 communicators across the region.Her remit at Schneider Electric included reputation management, executive communications, crisis communications, media relations and employee engagement. She also led the company’s Green Impact Gap campaign, which focused on AI, sustainability and Green IT.Before Schneider Electric, Knapp was Senior Vice President at Teneo, where she advised leadership teams on reputation risk, ESG disclosure narratives and stakeholder communications.She previously served as Strategic Communications Advisor as an independent consultant and was Head of Communications, Asia Pacific, at 100 Resilient Cities, an initiative pioneered by the Rockefeller Foundation.
https://theprpost.com/post/15985/telum-media-launches-targeted-pitch-distribution-to-verified-journos

Telum Media launches targeted pitch distribution to verified journos

Telum Media, an online media relations platform, has launched a new distribution offering, allowing PRs to send targeted personalised pitches to verified journalists via the platform.The new tool has been designed in response to feedback received from more than 10,000 journalists across Asia Pacific and the Middle East over the past five years in Telum Media’s Journalist Interest Surveys, which shows a sharp increase in journalists seeking greater relevance and personalisation in outreach from PRs.Telum Media Group Head of Clients, Annemarelle van Schayik, said the new distribution tool has been built to create value for both PR teams and journalists. “Telum Media’s distribution offering is designed to help teams create connections, not noise. The focus is on precision-led targeting and more relevant outreach.“Traditional distribution tools often prioritise reach over relevance and sit outside the PR workflow. Telum Media takes a different approach by bringing journalist research, tailored outreach and engagement visibility together in one place.”Annemarelle said different teams face different pressures, but they share one meaningful goal: media impact. “For in-house teams, our distribution tool helps simplify workflow and prove impact. For agencies, it helps scale personalised outreach across clients with greater consistency and control.“And for journalists, it is designed to support better visibility, efficiency and control. Journalists can more easily access relevant press materials, manage conversations and refine what they receive.”
https://theprpost.com/post/15980/boomerang-collaborations-named-pr-partner-for-vinfast-india

Boomerang Collaborations named PR partner for Velocity Fintrust

Boomerang Collaborations, a leading media buying, PR and advertising agency, has been appointed as the Public Relations (PR) partner for VinFast India in collaboration with Velocity Fintrust.As part of the mandate, Boomerang Collaborations will spearhead VinFast India’s PR and media communications, with a focus on strengthening brand visibility, driving awareness and establishing a strong presence for the global EV brand in the Indian market.The mandate will encompass strategic media outreach, press relations, brand storytelling, product communication, thought leadership, influencer engagement and communication around VinFast’s key launches, initiatives and milestones in India. Through an integrated PR approach, Boomerang Collaborations aims to position VinFast as a progressive, technology-driven and globally experienced electric vehicle brand among Indian consumers and industry stakeholders.Shrey Goel, Director, Boomerang Collaborations said, “We are delighted to partner with VinFast at an exciting time as the brand strengthens its presence in the Indian market. VinFast brings global EV expertise, innovative technology and a fresh perspective to India’s rapidly evolving electric mobility landscape. Through this mandate, our aim is to build strong brand visibility, create meaningful conversations and establish VinFast as a credible and aspirational EV brand in India. We look forward to delivering impactful PR campaigns that connect the brand with consumers, media and the wider automotive ecosystem.”Vikas Bohra, Vice President (VP), Velocity Fintrust said, “We are delighted to partner with Boomerang Collaborations at an exciting time as the brand strengthens its presence in the Indian market. VinFast brings global EV expertise, innovative technology and a fresh perspective to India’s rapidly evolving electric mobility landscape. Through this mandate, our aim is to build strong brand visibility, create meaningful conversations and establish VinFast as a credible and aspirational EV brand in India. We look forward to delivering impactful PR campaigns that connect the brand with consumers, media and the wider automotive ecosystem.”The partnership will leverage Boomerang Collaborations’ expertise across PR, media relations, mainstream media advertising, digital communications, influencer marketing and event-led brand engagement to create a consistent and high-impact communication strategy for VinFast India.The association marks another significant addition to Boomerang Collaborations growing portfolio of automotive, corporate and industry-focused communication mandates.
https://theprpost.com/post/15979/burson-appoints-jennifer-stearns-as-global-chief-innovation-officer

Burson appoints Jennifer Stearns as global chief innovation officer

Burson has appointed former Accenture executive Jennifer Stearns as its global chief innovation officer, succeeding Chad Latz, who announced his departure from the agency last week.Stearns will join Burson on September 22 and will oversee the agency’s AI and innovation initiatives. Her responsibilities will include developing new products, expanding existing technology tools and working with WPP on the broader use of AI across the business.She brings more than a decade of executive experience at Accenture, where she held leadership roles spanning technology, sales and organisational change.The appointment comes shortly after Burson acquired predictive intelligence company Limbik. The company had previously partnered with Burson on Decipher, an AI-powered platform designed to identify and assess emerging narratives.As part of the acquisition, Limbik co-founders Zach Schwitzky and Josh Levin joined Burson. Schwitzky was appointed global head of innovation, AI platforms and products, while Levin took on the role of global head of innovation, clients and growth.Latz announced his departure on September 10 after 17 years across WPP, Burson and its predecessor agencies. He had served as Burson’s global chief innovation officer since the agency was formed through the 2024 merger of BCW and Hill & Knowlton, having previously held the same position at BCW.During his tenure, Latz led Burson’s innovation and product development efforts, including its AI initiatives, and worked closely with Schwitzky and Levin on projects including Decipher.Burson CEO Corey duBrowa thanked Latz for his contribution to the agency’s innovation capabilities during a period of significant transformation.“His efforts helped strengthen the foundation we are building upon today,” duBrowa said.
https://theprpost.com/post/15978/north-seventy-five-appoints-mustapha-al-tayech-as-associate-director

North Seventy Five appoints Mustapha Al-Tayech as Associate Director

Dubai-based communications agency North Seventy Five has appointed Mustapha Al-Tayech as Associate Director, with responsibility for sustainability, energy and financial communications across the Middle East.Al-Tayech joins North Seventy Five from Burson, where he spent more than 12 years advising organisations including the Dubai International Financial Centre (DIFC) and Saudi Aramco.During his tenure at Burson, he worked across mandates covering financial-centre growth and investment, energy transition, major destination and infrastructure projects, and reputation-critical issues.In his new role, Al-Tayech will focus on strengthening North Seventy Five’s work across finance, energy and sustainability, while supporting the agency’s growth in the region.“I spent more than a decade working alongside Lisa and Iman, so there is already a great deal of trust and familiarity between us,” said Al-Tayech. “What made North Seventy Five particularly exciting was the opportunity to bring that shared experience into something newer and more entrepreneurial, whilst staying close to the kind of complex, high-stakes work I’ve always enjoyed.”Lisa Welsh, Co-founder and Managing Partner, North Seventy Five, said Al-Tayech’s appointment comes as clients increasingly expand into sectors including sustainability, energy, real estate and finance.“Mustapha has spent over a decade advising some of the region’s most influential organisations through the moments that matter most, and that depth of experience makes him a natural fit for North Seventy Five,” Welsh said.