In the second edition of our new column, PR ACE, dedicated to spotlighting young PR leaders and their journeys, we feature Shivam Trivedi, Director at House of Communication. Shivam shares insights into how his prior experiences shaped his approach to PR, drawing from his work across industries such as real estate, FMCG, and healthcare. He discussed how working in these diverse sectors has enriched his understanding of PR, emphasizing the importance of strategic communication and building trust with stakeholders.He also shared his strategies for ensuring that campaigns resonate with diverse audiences across different industries. Additionally, Shivam touched upon his expertise in both traditional and digital PR, explaining how he balances the two approaches to deliver optimal results for his clients. He reflected on some of the key challenges he's encountered while managing PR across various sectors, and much more.Can you tell us about your journey from your early days at multiple PR firms to founding the House of Communication? How did your prior experiences shape your approach to PR?My journey into PR started with a solid foundation in journalism, which sharpened my understanding of storytelling and media dynamics. While working with diverse PR agencies, I was exposed to different sectors-from small startups to multinational corporations-that helped me develop a pretty sound perspective towards developing communications strategies. The experience made me understand that effective PR is more than just coverage-it's creating meaningful narratives that work in tandem with business goals. I took all these learnings forward and laid the foundation of the House of Communication. So, at all times, campaigns that we work with the client are both innovative and deeply connected with the client's objectives.You’ve had experience in various industries such as real estate, FMCG, and healthcare. How has working across these diverse sectors enriched your understanding of PR? It has been very enriching to work across industries like technology, healthcare, real estate, startups, and lifestyle, where each sector has its respective hurdles, stakeholders, and narratives, but the common thread was being authentic and having strategic communication. And hence, it made me understand better what type of communication works best for which type of audience.This cross-industry experience puts us in a position where we're sector-agnostic, so we bring cross-industry insights to the table, which is how we're applying innovative strategies from one industry over into another-and that usually leads to fresh, unexpected solutions. So, our approach is holistic, and it gives our clients the ability to kind of adapt to them, but always cut through the noise with our campaigns.What motivated you to start House of Communication, and what was the vision behind it?The motivation behind starting House of Communication was to create a platform where strategic communications would not only drive brand visibility but deliver measurable business outcomes. For me, I envisioned a PR firm that would streamline a traditional PR approach with modern digital techniques, thereby offering a very holistic approach. I felt it was going to be about being a trusted partner for brands, understanding their pain, and then coming forward with solutions that speak to them and their audience. I wanted to generate that team of people who could share this passion for storytelling and strategic thinking at the same time build incredible relationships with media, clients, and all of our stakeholders.You emphasize the importance of strategic communication and building trust with stakeholders. How do you ensure that your campaigns resonate with diverse audiences across different industries?The bottom line to reach diverse audiences is to understand the unique values, needs, and motivations of each sector. We start by conducting a complete analysis of the client's brand, industry landscape, and target audiences. Once we achieve that insight, we craft messages reflecting the voice of the brand while addressing the concerns of the audience in a relevant manner.This will involve strategic communication with our campaigns, aligning them with the client's vision but also adaptable enough for it to resonate within multiple platforms. That's why we ensure our campaigns speak to the different stakeholders - customers, investors, even partners - by tailoring the message that always lies at the core of authentic and transparent communication.Given your expertise in both traditional and digital PR, how do you balance the two approaches to achieve the best results for your clients?Balancing traditional and digital PR means understanding where your audience is and how they consume information. In reality, we don't view traditional and digital as opposing forces to one another but rather as complementary tools that will really amplify a message when used strategically. Traditional PR embodies credibility and trust while digital PR provides instant engagement and reach to expansive geographies.For instance, we start with traditional media to cement the authority and then amplify the message through various other digital platforms, looking at the engagement in real-time and getting a much broader visibility. An integrated approach ensures that your client gets the best of both worlds, delivering sustained impact across multiple channels.Q - You’ve mentioned focusing on ROI-driven approaches for your clients. Could you share an example of a campaign where this strategy proved particularly successful?Absolutely! We implement ROI-driven strategies so that our client can actually see the difference we are making. One of my favorite campaigns goes back to launching a VC fund for a client. There was significant interest in establishing credibility for that particular market. We implemented a comprehensive approach, combining media outreach, thought leadership, and digital engagement-all anchored on very clear, measurable KPIs. The campaign within a short span received wide media coverage, most inquiries ever, and exceeded client's goals with fund launch. On the other end of the spectrum, we worked with a waste management brand in which we developed a multi-channel communication strategy that placed traditional platforms alongside digital platforms, thereby cutting across a plethora of stakeholders from agencies to government, to environmentally conscious consumers. Using measurable outcomes such as brand visibility, stakeholder engagement, and consumer conversion, the campaign made sure that it created significant awareness and also business outcome tangibles. The remarkable growth witnessed in investor interest did give a clear view of tangible business outcomes, which could then be compared to a form of return on investment through media coverage, social media engagement, and new business leads.The PR industry has evolved rapidly with the rise of digital media and news aggregators. How do you keep up with these changes, and how has it influenced your work?Staying ahead in the fast-evolving digital landscape is crucial. We actively monitor trends, invest in digital tools, and continually upskill our team to ensure we are at the cutting edge of the industry. The rise of digital media and news aggregators has changed how we approach PR—it's more about real-time engagement and data-driven strategies now. For example, we focus heavily on analytics to gauge the performance of campaigns and adjust strategies on the go. The ability to track the direct impact of our efforts has made PR more accountable and results-driven, which benefits both us and our clients.The PR industry has evolved rapidly with the rise of digital media and news aggregators. How do you keep up with these changes, and how has it influenced your work?The rapid pace of change in digital media has made it essential to stay ahead of trends and adapt quickly. At House of Communication, we continuously invest in digital tools and analytics platforms to ensure we’re at the cutting edge of PR technology. We also place a strong emphasis on ongoing training for our team to ensure we remain agile and responsive to new platforms, trends, and audience behaviors.The shift towards digital has influenced our work by making campaigns more data-driven. We can now track the performance of every piece of content, adjust in real-time, and measure outcomes more precisely, which in turn helps us deliver better results for our clients.What are some of the key challenges you’ve encountered while managing PR for different sectors, and how do you overcome them?One of the key challenges across sectors is navigating the unique regulatory, market, and communication landscapes. Each sector has its own set of challenges—whether it's maintaining compliance or standing out in the crowded space. The solution lies in deep research and sector-specific expertise.We overcome these challenges by assembling specialized teams who understand the intricacies of each industry. This allows us to craft strategies that are not only compliant but also innovative and effective in reaching the right stakeholders.How important is creativity in the current PR landscape, and how do you foster a creative mindset in your team while maintaining a focus on measurable results?Creativity is the lifeblood of PR—it’s what makes a campaign stand out. However, creativity is only good if it delivers results based on measurable outcomes. We also develop the creative psyche by encouraging our team to think outside of the box and challenge other conventional methods of doing things in PR. For instance, through brainstorming, we ask one another how we could integrate two seemingly incompatible elements into our campaign, such as experiential marketing or data visualization. In doing so, we always bring our creative ideas back to the client's KPI, so every campaign is not only inventive but also results-driven.As a leader, how do you inspire and manage your team at House of Communication to adapt and innovate in a highly competitive PR industry?Leading by example is crucial. I emphasize the importance of collaboration, continuous improvement, and staying curious. I encourage my team to take calculated risks and come up with innovative solutions, knowing that every challenge presents an opportunity to grow. We foster a culture of open communication where everyone’s ideas are valued. In an industry as dynamic as PR, adaptability is key, and I encourage my team to be agile by staying ahead of trends and being proactive rather than reactive.Looking ahead, what are your goals for the House of Communication in the next few years? Are there any new sectors or services you’re planning to explore?Looking ahead, I see House of Communication expanding its footprint in both new sectors and geographies. We have established ourselves across every sector and keenly look forward to exploring the emerging sectors. We continue to work on further strengthening our digital services in parallel. We have a few collaboration initiatives up in the air that will allow us to present more integrated marketing solutions for our clients. Ultimately, my aspiration is to build House of Communication as a full-service agency presenting end-to-end communication solutions all while maintaining our core of impactful, ROI-driven PR.

Kerala Chief Minister Pinarayi Vijayan dismissed opposition allegations regarding the use of a PR agency to enhance his public image. In a recent state assembly session, Vijayan firmly denied the claims, asserting that Kerala's secular and peaceful environment has always made it a target for communal forces.He emphasized that the Left Democratic Front (LDF) government and its leadership have never required external PR assistance to address such challenges or maintain the state's reputation. Vijayan highlighted the government's extensive developmental and welfare initiatives, which have garnered widespread public support and appreciation.The Chief Minister also clarified a recent interview with The Hindu newspaper, stating that the state's Information and Public Relations Department (I&PRD) handles all communication and public outreach activities. He refuted any involvement of a PR agency and confirmed that there was no mention of Malappuram in his remarks, as previously clarified by The Hindu.Vijayan dismissed questions about the presence of a PR agency representative during the interview, stating that the query was irrelevant since no such agency was involved.

Arlene Winnick, a seasoned Hollywood publicist who represented high-profile clients such as Universal Studios Hollywood and TCL Chinese Theatre throughout her career spanning over three decades, passed away on October 1 in Beverly Hills following a prolonged illness. Publicist Jerry Digney, who worked closely with Winnick, credited her as a key part of Solters & Digney and later Digney & Co. Public Relations.Winnick played a significant role in the entertainment industry for more than 30 years. Early in her career, she helped pioneer marketing and publicity campaigns for the then-emerging home video industry, contributing to the success of popular exercise tapes featuring Richard Simmons, Jane Fonda, and Zsa Zsa Gabor.Throughout her career, she worked as a consultant for several independent PR firms and the Digney team on notable entertainment accounts. Her clients included Universal Studios Hollywood, Madame Tussauds Hollywood and Las Vegas, Warner Bros. Studio Tour, the Carousel of Hope gala, TCL Chinese Theatres Hollywood, and Ripley’s Believe It or Not.In her later years, Winnick worked on handprint-footprint ceremonies at the TCL Chinese Theatre for iconic figures such as James Cameron, Jon Landau, Keanu Reeves, and the cast of the Avengers films.Beyond Hollywood, Winnick's more than 35 years of PR experience extended to the food, restaurant, and travel/tourism industries. Her clients included renowned names like Raffles L’Ermitage Beverly Hills, BeautifulPlaces, Le Meridien Beverly Hills (now the SLS Hotel), RanchWeb, Paradisio de la Bonita, Ceiba del Mar, Pacifica Holistic Resort and Spa in Mexico, Wyndam Bel Age (now The London West Hollywood), Madison and Mulholland (luxury events and celebrity gifting), Lake Arrowhead Resort + Spa, Johnnie Walker, and Westlake Village Inn.Since 2012, Winnick had also been a senior writer for L.A. Arts Online, where she covered and reviewed more than 50 events and shows. Additionally, she volunteered with Project Angel Food. A native of Great Neck, New York, Winnick was preceded in death by her partner of 20 years, Richard Schulenberg.She is survived by two sons, Jon and Andrew Gladston; a brother, Larry Beer; a daughter-in-law, Leslie; two stepdaughters, Katie and Amy, along with her husband Chris; and seven grandchildren, Jacob, Talia, Harper, Lucy, Elenor, Kalan, and Pono.

Global PR agency HAVAS Red (formerly Red HAVAS), has announced a partnership with SOLID HAVAS to provide enhanced merged media communications support to clients in Greece. SOLID HAVAS has been a valued affiliate of HAVAS in Greece since 2017. One of the country’s foremost consultancies, SOLID HAVAS offers fully integrated communications solutions to clients across multiple industry sectors. Ioanna Leoussi, managing partner of SOLID HAVAS, will lead the partnership with HAVAS Red. “Bigger, better, bolder and more borderless — that’s how HAVAS Red continues to grow each year,” said James Wright, global CEO of HAVAS Red and global chairman of the HAVAS PR Network. “Expanding into India and Africa last year was a significant milestone for us, opening doors to very exciting regions. Now we’re thrilled to extend our footprint into Greece, where our HAVAS colleagues are already delivering outstanding, outcome-led work with iconic clients, and we look forward to providing enhanced PR and social support to continue driving innovation and excellence.” Rachael Sansom, CEO of HAVAS Red Europe and UK, added: “We have continued to grow our commercials and profile across the region, amassing a stellar client base in Europe. SOLID HAVAS has been a terrific partner and having them part of HAVAS Red will enable us to build and strengthen our value proposition across the region.” “We’ve been fortunate to work already with a wonderful portfolio of clients across HAVAS in Greece and Europe, and this expansion represents a significant milestone for us. With this new chapter, we are poised to be even more powerful and integrated partners for these clients on everything from social media to experiential to public relations,” said Ioanna Leoussi, managing partner of SOLID HAVAS. Earlier this year,?HAVAS Red announced its market entry in Japan and the Ivory Coast (its second office in Africa). The addition of Greece brings HAVAS Red’s presence to 20 markets, including Australia, China, Cote d’Ivoire, France, Germany, India, Indonesia, Italy, Japan, the Middle East (U.A.E., Saudi Arabia and Oman), the Philippines, Singapore, South Africa, Spain, the U.K., the U.S. and Vietnam.  2023 marked another period of strong growth and performance for HAVAS Red, which was named Campaign’s?Global PR Network of the Year and shortlisted for Global Agency of the Year in the PRWeek Global and PRWeek Purpose awards. In?Australia, India, the Middle East, Spain and the U.S.,?HAVAS Red also took home Agency of the Year honors. The agency’s roster of clients include Toyota, Pernod Ricard, adidas, Domino’s, Far East Hospitality, Sun Life, Yuu, Merex Investment, Galderma, Sanofi, Novartis, the U.K. Department of Education, IKEA Foundation, Molson Coors, Meltwater, ManpowerGroup, UNICEF, Baddoo and Merck KGaA, Darmstadt, Germany, among others.  In August 2024, HAVAS Red introduced Industry by HAVAS Red, an end-to-end strategic communications service designed to help B2B clients drive meaningful connections with audiences across their value chain. Other global offerings from HAVAS Red include Peaks, its award-winning multichannel executive branding support; SWAY by HAVAS Red, an end-to-end influencer marketing service; Red Impact, a global offering that brings together its ESG and sustainability expertise; Health by HAVAS Red, a specialized offering focused on health and wellness; and Red Connect, a B2B content marketing practice.

Google Cloud is currently evaluating its public relations agency partnerships, according to PRovoke Media. A spokesperson for the company stated: "We value our agency partners and their role in our success. As we move into 2025, we recently issued an RFP to assess the agency landscape and ensure we have the right strategic partner in place to support our evolving business. This is part of our regular process.” Google Cloud has recently been working with Nectar Communications. Last week, the company shortlisted finalists from a pool of agencies that responded to an RFI issued in September.The RFI outlines the Google Cloud comms team's search for an agency of record to serve as a "trusted partner and extension of the organization's team." The ideal agency will be responsible for managing and executing effective communication strategies that elevate Google Cloud and Google Workspace's brand presence, increase mindshare among key audiences and industries, and drive business growth.

Kate Midttun, Founder and CEO of Acorn Strategy, has been appointed to the Board of Trustees of the Future Communicators Foundation (FCF). Midttun, a trailblazing entrepreneur who became the first female to receive Abu Dhabi’s prestigious Golden Visa, continues to lead Acorn Strategy, an award-winning communications agency based in the UAE. The agency is also partnering with FCF to offer an annual scholarship, providing aspiring communication leaders with financial support and mentorship to foster future talent in the industry.

Dubai-based boutique PR agency Shakespeare Communications has partnered with Oxygen, a CRM integration and digital marketing firm operating across China and Dubai. Oxygen, a HubSpot Diamond Solutions Partner, brings extensive expertise in CRM integration, digital transformation, and AI-driven marketing strategies. Notably, Oxygen is the first HubSpot Solutions Partner in China, a title it has held since 2013, which has cemented its leadership in the digital space.Oxygen's impressive track record includes winning ten HubSpot Impact Awards since 2019, reflecting its exceptional performance in delivering innovative solutions. The company has also earned a seat on the prestigious HubSpot Partner Advisory Council (PAC), a recognition of its influence and contribution to HubSpot’s ecosystem.Through this partnership with Shakespeare Communications, Oxygen aims to strengthen its presence in the UAE, leveraging its specialized knowledge to help businesses streamline their operations using HubSpot's powerful CRM, AI, and automation tools. This collaboration marks a significant step in furthering both companies’ impact in the Middle East digital marketing landscape.For Oxygen, this partnership aligns with its goal to become the leading HubSpot partner in the region, as it continues to expand and assist companies in harnessing the full potential of digital tools and strategies

The PC Agency, a leading luxury travel PR and trade marketing consultancy based in London, has recently expanded its global footprint by establishing new teams in Dubai, Riyadh, Sydney, and New York. This move is a part of the agency’s ambitious strategy to strengthen its presence in key international markets and better serve its growing client base in the travel and hospitality sectors.As part of this expansion, Sydney-based Katie Moine has been appointed Managing Director of Asia Pacific and Middle East. With an extensive background in travel marketing and PR, Katie is well-positioned to lead the agency's operations in these regions, bringing over two decades of experience in the industry. Additionally, Nicole Trakkas has taken on the role of Vice President for the Middle East, based out of Dubai, to enhance the firm’s capabilities in this strategic region.The PC Agency, founded by Paul Charles, is recognized for its expertise in representing high-end travel brands such as airlines, hotels, and tourism boards. The agency is also known for its award-winning campaigns and crisis communication strategies, having built a strong reputation in both the traditional and digital arenas.

Column Inches, one of India’s fastest-growing Public Relations agencies, proudly announces that it has secured the PR mandate for India Accelerator, the country’s leading startup accelerator, for the third consecutive year. As part of this ongoing partnership, Column Inches will continue to serve as the official PR partner, spearheading nationwide media activities and communications.Column Inches will formulate and execute impactful media engagement strategies designed to amplify India Accelerator’s brand visibility across various channels of the media. The PR firm will also focus on enhancing the company's messaging and building nationwide communication initiatives, press events, media planning, and ongoing outreach activities.Through customized PR strategies, Column Inches aims to further strengthen India Accelerator’s reputation as a leader in the startup ecosystem, ensuring that its role as a mentor and investor in the startup space is well-recognized across the media landscape.Commenting on the renewed partnership, Ashish Bhatia, Founder of India Accelerator, said, “We are thrilled to extend our collaboration with Column Inches. Over the past two years, their strategic approach has significantly enhanced our visibility, helping us communicate our value to the startup ecosystem. We look forward to continuing this successful partnership as we further expand our reach and impact.”Sanya Bajaj, Founder and CEO of Column Inches, shared her excitement, stating, “It’s an honor to continue working with India Accelerator, one of the most prestigious accelerators in the country. Our goal remains to craft meaningful, results-driven communication strategies that drive growth for the organization. We are committed to delivering impactful PR outcomes that support India Accelerator’s mission of fostering startup success.”Headquartered in Gurugram (Delhi/NCR), Column Inches has a strong portfolio of clients spanning various industries, including tech-led startups and multinational corporations. Since its inception in 2015, the agency has supported over 400+ startups and SMEs in achieving their corporate communication goals through strategic, value-driven PR campaigns.

Ayushakti, one of the leading and most trusted ayurvedic health centres around the world has partnered with Treize Communications, a 9-year-old Communication Consultancy and Public Relations firm, founded by Sonam Shah, for their PR and Communications.As part of the mandate, Treize Communications will be handling the Offline and Online PR for Ayushakti and their co-founder Smita Naram, who is a well-accomplished Ayurvedic physician, pharmaceutical herbalist, and nutritionist. The agency will be responsible for getting her featured in a timely and strategic manner in new-age media outlets, thus enhancing and escalating the overall brand recall.Ayushakti is a well-established Ayurveda company which was co-founded by Ayurveda expert Dr. Smita Pankaj Naram in 1987. They have played an integral role in creating awareness of Ayurveda across the globe including Asia, the U.S.A., Australia, New Zealand, Europe, and the UK.Speaking on the association, Smita Naram, Co-Founder at Ayushakti said, “In today's time, having a strong media presence is very important. Digital medium has grown a lot, and it helps us in helping people to know about Ayurvedic tips easily. Having the right presence on digital and print is essential.”“PR is a key tool for any consumer-facing brand, as it adds a lot of value and benefits. We have worked with Sonam and her team in the past and are excited to partner once again for our long-term vision.”Speaking on the association with Ayushakti, Sonam Shah, Founder and CEO, Treize Communications, said, “We are grateful to Dr. Smita and the team at Ayushakti, for believing in us and keeping faith in our work. It’s always a pleasure to work with them and we look forward to our association.”

Abundantia Entertainment, one of India’s premier content creators and producers, has appointed Branquila Brand Ventures (BBV) as its agency to manage the company’s corporate brand and communications mandate. Branquila will handle the brand’s comprehensive mandate, encompassing corporate brand communication strategy, digital marketing, public relations and creative communication. Vikram Malhotra, Founder & CEO of Abundantia Entertainment, shared his thoughts on the appointment, "We are at a pivotal moment in Abundantia’s journey. on the back of a creatively successful and financially solid last few years, we are now ready to enter a new phase of growth to expand our storytelling and business footprint. Branquila brings a fresh perspective and an innovative approach to brand marketing, and we are excited to work with Sandeep and team as we amplify Abundantia’s presence across the entertainment landscape.Echoing the sentiment, Vasundhara Adukia, Head – Marketing and Communications at Abundantia Entertainment added, ““The Abundantia brand is built on the core of differentiated and progressive storytelling. Our vision for brand Abundantia is to be the preferred choice of creative and business collaborators and our work and values constantly need to reflect that. We are delighted to collaborate with Branquila, in who, we believe, we have found the right partners for the growth journey that lies ahead”.Sandeep Dahiya, Founder & CEO of Branquila Brand Ventures, commented, "We are excited to partner with Abundantia Entertainment, a brand known for bringing pathbreaking stories to life - across screens, across geographies, and across genres. He further added, “Given Vikram’s vision, we’re looking forward to playing a role in Abundantia’s next phase of growth.”Abundantia Entertainment has been one of the major success stories to emerge out of the content landscape in the last few years and has notched up an enviable body of work across motion pictures and streaming ecosystems. With several critically acclaimed and commercial hits like Baby, Airlift, Toilet: Ek Prem Katha, Shakuntala Devi, Sherni, Chhorii, Jalsa and the globally acclaimed series Breathe and Breathe: Into the Shadows Abundantia’s filmography includes work with celebrated and talented creators as well as superstar and breakthrough actors and the company has also been a partner of choice for studios and streaming platforms given its consistently successful track record. 

Mumbai-based communications agency, Pitchfork Partners Strategic Consulting LLP, has been appointed as the strategic communication counsel for Ashley Madison, the world’s leading married dating site. As a platform, Ashley Madison is renowned for offering its users a discreet space to explore personal relationships with a like-minded community. As part of the mandate, Pitchfork Partners will drive the holistic communication narrative and manage the PR, social, and digital mandate for Ashley Madison in India.     With its global presence in 45 countries, the platform empowers people to navigate relationships with discretion and utmost respect for privacy. As it expands its footprint in India, the collaboration with Pitchfork Partners will enable Ashley Madison to create an engaging communication and digital strategy built to resonate with the cultural sensitivities of the country. The approach will focus on positioning Ashley Madison as a service that provides members with access to like-minded individuals who are looking to explore their desires and connect discreetly.    Sharing his thoughts about the partnership, Paul Keable (Chief Strategy Officer, Ashley Madison), shared, “We look forward to expanding our operations in India and growing our global membership base, which now exceeds 85 million since the site’s inception in 2002. In this endeavor, we rely on the expertise of Pitchfork Partners to help us effectively communicate with both existing and prospective users and to establish our platform as a safe and secure space for discreet connections.”Speaking about the appointment, Jaideep Shergill, co-founder of Pitchfork Partners Strategic Consulting, said, “We are excited to collaborate with Ashley Madison. Our approach to building thoughtful communication and digital strategies for the brand is in line with their commitment to providing a non-judgmental and like-minded space for personal exploration. Together, we look forward to creating a positive narrative that respects the cultural fabric of India while supporting Ashley Madison's growth in the market.”

Gozoop, an Independent marketing group, in a significant move to elevate its service offerings and amplify its growth trajectory, has signed a JV with Vicara PR, a Mumbai-based Public Relations firm. This strategic collaboration aims to create a comprehensive Public Relations division for Gozoop Group, enhancing its service offerings and driving mutual growth. The partnership is designed to harness the strengths of both organizations, delivering significant benefits. By merging Vicara PR's specialized knowledge in public relations with Gozoop's extensive digital marketing capabilities, the joint venture aims for a 100% growth in the next 12 months, bringing in new clients and expanding Gozoop's reach into key sectors. Through this collaboration, Gozoop Group will enhance its service suite with specialized public relations services to navigate new-age brands' unique challenges and opportunities.Joint Ventures, Mergers & Acquisitions has been a growth strategy of Gozoop ever since its acquisition of Red Digital in 2013. Most recently the group announced a JV GZPure to strengthen its media capabilities. Jigar Chatwani, Co-Founder, Vicara PR, expressed, "We're excited to join forces with Gozoop Group as a creative PR division that merges our expertise. This partnership will enable us to develop innovative communication strategies that enhance brand narratives and proactively address real-time challenges. By combining Vicara PR's strengths with Gozoop’s digital marketing prowess, we’re set to deliver impactful solutions that benefit both our organizations and our clients, driving growth and resilience in today’s competitive landscape."Rohan Bhansali, Co-Founder & Chairman at Gozoop Group, added "Our partnership with Vicara PR marks a significant step towards realizing our vision of building India’s own homegrown advertising network. The stellar team at Vicara brings in solid domain expertise, independent thinking and a strong alignment towards the Gozoop value system. By integrating Vicara’s PR prowess, we'll amplify our capabilities to provide integrated solutions to our clients.”Aiming to capture a significant market share, Gozoop Group and Vicara PR project a significant revenue increase in the first year of their new PR division. This comprehensive partnership will deliver innovative communication solutions, empowering brands to thrive in a competitive landscape.GOZOOP’s clients include Indian and International brands such as OPPO, Amazon Mini, Tim Hortons, Saint Gobain, Mashreq Bank, Damac and Oman Insurance. 

The Fred Hollows Foundation has appointed independent full-service agency Ardent to lead its upcoming PR campaign following a competitive pitch.The Australian-owned Ardent will support the Foundation with earned media relations, ambassador recruitment, influencer engagement, and social media amplification for its two major 2024 fundraising events: Fred’s Big Run and the Sydney Harbour Hike.With a 30-year legacy, The Fred Hollows Foundation has restored sight to over 3 million people across 25 countries, including Indigenous Australian communities. The campaign, powered by Ardent's strategic creativity, aims to build awareness and loyalty among a new generation of supporters.Esther Au, Head of Communications at The Foundation, highlighted the role of community events in advancing their mission to eliminate avoidable blindness globally. Ardent COO Elouise Hahn praised the partnership, crediting the agency’s holistic approach and creative solutions.This appointment adds to Ardent’s growing list of not-for-profit clients, including Whiddon, Action on Poverty, HeartKids, Spinal Cure, and several leading schools.(Image: The Ardent Communications Team)

Microsoft has selected Boden Agency as its PR agency of record to strengthen its connection with the Hispanic community in the U.S. Through this partnership, Boden will collaborate with Microsoft's multicultural communications team to create and execute PR initiatives that effectively engage this key audience. The agency was chosen following a competitive pitch process.Boden’s role will involve supporting Microsoft's internal team with earned media relations, creator engagement, and digital content development. In addition, they will help implement Microsoft's long-term communications strategy, focusing on enhancing the company's brand affinity with the Hispanic community.A key aspect of Boden's work will be to enhance the digital reach and presence of Conexiones, Microsoft's storytelling hub, which emphasizes education and audience engagement.“We’re thrilled to partner with Boden Agency to evolve our communications strategies with this pivotal audience. Our intention is to more closely connect Microsoft’s mission of empowering everyone on the planet to achieve more, with the needs of the Hispanic community in the US,” said Amanda O’Neal, Microsoft’s senior director of multicultural and social media communications. “As our strategic communications partner, Boden’s concentrated, sustained, and culture-first approach will expand our strategic storytelling to bring the community closer to the latest technology, including AI.”

Pure-play management advisory The Mavericks India has won the integrated communications mandate for CHOSEN, a clinical-grade skincare startup dedicated to promoting overall well-being through innovative skincare solutions for Skin of Color, with a focus on Indian skin types. With a mission to redefine the way we approach skin health, CHOSEN is committed to revolutionising the skincare industry by understanding the molecular foundations of beauty and providing holistic solutions that ensure healthy and youthful longevity for all. The mandate includes strategic media outreach, integrated campaign planning and execution, and strategic counsel for the brand.  Founded in 2020 by Dr Renita Rajan, the brand addresses the unique challenges faced by individuals with Skin Of Color (SOC). Over the last 4 years, CHOSEN has developed a diverse range of skincare products, including cosmeceuticals, topical application products, and nutri-cosmetics. These products are specifically designed to address the unique needs of Indian skin types and are free from endocrine disruptors. The brand's commitment to innovation is evident in its ongoing development of new products, with 30 more slated for launch by the end of the coming year.Dr Renita Rajan, Founder, CHOSEN, said: “We believe that true skin health goes beyond surface-level treatments. By combining clinical research, evidence-based medicine, and data-driven insights, we develop innovative skincare products that deliver long-term benefits. Our approach is rooted in understanding the root causes of skin issues and providing targeted solutions that promote overall well-being. In tandem, we’d like for our marketing and PR efforts to go beyond the functionality, by helping consumers truly understand and embrace their skin-vestment journeys. You therefore need a partner who thinks alike and is equally driven by evidence-based innovation. We're happy to have partnered with The Mavericks as our strategic communication partner and are looking forward to changing the way Indian skincare storytelling is done.”Chetan Mahajan, CEO, The Mavericks India, said: "We're thrilled to partner with CHOSEN, a brand that perfectly embodies our commitment to crafting compelling purpose-driven campaigns. Dr. Renita Rajan's innovative approach to skincare, rooted in evidence-based research, offers a unique opportunity to retell the true skincare story. CHOSEN’s dedication to revolutionising the skincare industry aligns seamlessly with our values, and we're excited to contribute to their mission of promoting holistic skin health."

A striking 90% of CEOs express confidence in their ability to accurately measure the impact of PR and marketing on profitability, sales, and brand recognition, according to a new report by Outleap, a collective of global technology PR agencies. In stark contrast, only 69% of CCO/CMOs and 72% of other communications and marketing leaders share this confidence.The report says that there is a significant gap between how CEOs and communications/marketing leaders perceive the most effective methods for measuring marketing campaign success. This difference in perception offers an opportunity for communications leaders to reevaluate their strategies for delivering value and measuring impact.This divide extends to budget allocation. Specifically, 34% of communications leaders have been asked to change their reporting methods to justify their PR budgets, compared to only 28% of marketing leaders. Moreover, 40% of leaders withunchanged communications budgets this year have faced similar requests, whilea mere 13% of those with increased budgets have. This suggests that those withstagnant budgets are under greater pressure to validate their PR efforts.Interestingly, says the report, many CEOs are pushing for product-led campaigns, reflecting their belief that product understanding is the key metric for assessing campaign success. However, CCOs and CMOs prioritise brand awareness (48%) and company reputation (44%) as the most valuable metrics for evaluating the impact of PR and social media efforts. This view is shared by marketing and communications managers to VPs, who focus on brand awareness (61%) and company reputation (44%).The new global growth playbookcomms leaders are the neW strategic decision-makers While sales have historically been the growth drivers for the business, a clearpicture is emerging of both communications and marketing leaders driving growth. Today, more than two in five (44%) of comms leaders are directly involvedin business strategy. But despite this shift based on the challenges faced over the past year, more than half (51%) are still developing reactive communications recommendations based on existing business strategy. This shows there is a significant opportunity for many communications leaders to take a more active role, especially when it comes to overseas expansions. After years executing top-down strategy as key “doers” in their respective organisations, they are now being called upon to become key decision makers for broader business strategy. This is being driven by two key reasons, which are both related to a new era of tactical growth.The first is an increasing level of understanding of how communications and brand marketing impacts an organisation. The second is the critical need for brand awareness to support expansions into overseas markets. After the value of addressable market (38%), 16% rank already having customers in the market as their most important consideration, and 13% feel existing brand awareness is the most important factor. However, the research also shows that there is still a lack of understanding at CEO level of what is involved in brand marketing and communications. This is being driven by some outdated narratives that marketing should onlybe product-led and ROI-driven. CEOs reported the best way to measure the impact of public relations and social media is product understanding (59%) with share of voice a very distant second(33%). But CCOs and CMOs think the best ways to measure the impact of PR and social media campaigns is brand awareness (48%) and company reputation (44%).Marketing and communications managers to VPs think the best ways to measure the impact of PR + social are brand awareness (61%) and company reputation (44%).When it comes to driving growth with marketing spend, digital marketing is the priority across organisation sizes. It’s not the only growth driver though — for nearlyhalf of later stage organisations, brand strategy is driving the most growth.The report has revealed that companies are adopting new strategies to navigate the evolving global landscape. The report, titled "The new global growth playbook," highlights a shift away from the "growth at all costs" mentality and towards a more targeted and disciplined approach.• Key Findings:• Targeted Expansion: Companies are now focusing on specific markets with untapped potential, rather than expanding into every market available.• Strategic Communication: Communication and marketing leaders are playing a more critical role in business decisions, particularly in overseas expansion.• Brand Building: Building brand awareness is becoming a top priority for companies, as it helps establish a foothold in new markets.• Measurement and Education: There is a growing need for new ways to measure the impact of marketing campaigns and communicate their value to CEOs.• Challenges and Opportunities:• Disagreements between CEOs and communication leaders on how to measure marketing success.• Macroeconomic factors impacting growth.• Opportunities for communication leaders to take on more strategic roles.• Case Study: Speechmatics: The report features a case study of Speechmatics, a company that successfully pivoted its marketing strategy to achieve growth by focusing on brand building and targeted marketing.The report emphasizes the importance of strategic communication and targeted marketing for successful global growth in today's economic climate. Companies that can adapt to these new strategies will be better positioned to thrive in the competitive global market.

Aster DM Healthcare, the largest integrated healthcare provider in the GCC, has announced the appointment of Nalla Karunanithy as CEO of its Digital Health & E-Commerce division. This strategic move aims to bolster the company’s digital health initiatives and drive the expansion of its myAster platform across the GCC.The appointment comes as myAster, a comprehensive healthcare super-app, continues to lead the region’s digital health transformation. With over 2 million app downloads and 4.37 million lives impacted, myAster has experienced significant growth, becoming a key player in delivering digital healthcare solutions in the UAE. The app’s monthly active users now exceed 750,000, underscoring the rising adoption of digital health services in the region.myAster offers a seamless, integrated healthcare experience through features such as appointment booking, teleconsultations, e-commerce, and home delivery. Recent enhancements include the introduction of Health Profile and Lab on App, which enable users to monitor key health metrics and access prescriptions, lab results, and radiology reports in one place.Nalla Karunanithy, with 15 years of experience in digital and technology leadership, is expected to lead the next phase of growth for myAster, driving innovation and expanding its reach. He brings a track record of successful digital transformations across various industries, including launching the region’s first unmanned grocery store and autonomous warehouses.Alisha Moopen, Managing Director and Group CEO of Aster DM Healthcare, emphasized the significance of digital transformation for the healthcare sector in the Middle East. “Digital transformation is the way forward, and the growth of myAster is a testament to this trend. With Nalla’s expertise, we are confident in taking our digital health arm to the next level as we continue expanding in the region.”Karunanithy expressed excitement about his new role, highlighting plans to leverage AI and data analytics to further enhance patient care. “My focus will be on driving innovation to create seamless, patient-centric digital experiences that make healthcare more accessible, predictive, and personalized,” he stated.The appointment aligns with Aster DM Healthcare’s broader vision of revolutionizing the healthcare experience through technology, setting new standards for convenience, quality, and patient empowerment across the GCC.

In the last few years, the importance of reputation management has undergone a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our weekly column, PR Conversation, Adgully speaks with industry leaders to gain exclusive insights into trends shaping the PR and communications world.In conversation with Adgully, Komal Rukhana, Co-founder of Mint & Milk PR, speaks about the inspiration behind the agency’s unique name, their approach to helping brands stand out in a crowded market, and how they build compelling brand stories. She also shares strategies for repositioning established brands and talks about the impressive growth of Mint & Milk PR from a team of 4 to over 40, fostering creativity and innovation along the way. As a female-led agency, Rukhana reflects on the work culture that drives their success and much more.Why did you choose the name "Mint & Milk" for your agency? How does it resonate with the values and mission of your company?We chose "Mint & Milk" to represent fresh ideas ("Mint") and transparency ("Milk"), which are at the heart of our agency’s vision. Our focus is on delivering innovative marketing strategies with integrity, tailored to purposeful businesses and conscious consumers. Our mission is to help entrepreneurs and tastemakers create lasting impact through intentional and unique storytelling.In a market crowded with start-ups, how do you consistently help brands carve out a unique identity? Could you share your approach to building effective brand stories in today’s competitive landscape?Our approach to building unique brand identities starts with staying ahead of trends through deep research and consumer insights. We constantly track what resonates most with audiences and adapt accordingly. By fueling our creativity and encouraging clients to embrace bold, out-of-the-box ideas, we help brands stand out and capture attention in a crowded market. It’s all about understanding the pulse of consumers and crafting stories that make a lasting impact.Over the past seven years, you’ve led over 100 successful campaigns. Could you walk us through a few standout campaigns, such as MyMuse or SOEZI, and share what made them unique in terms of strategy and execution?Of course, the uniqueness of the brands speaks for itself, but we focused on simple yet impactful strategies, especially since both MyMuse and SOEZI came to us as start-ups with limited resources.For MyMuse, the challenge was breaking the stigma around sexual wellness. We took a lifestyle-focused light-hearted approach, framing the conversation as essential to overall health and happiness. By collaborating with lifestyle publications, influencers, and experts, we transformed the narrative from taboo to open and inclusive. The results were remarkable—we saw influencers reaching out to work with the brand, journalists eager to interview the founders, and publications recognizing their journey through awards and panel invitations.With SOEZI, we aimed to stand out in the crowded space of celebrity brand launches. Leveraging Sonakshi Sinha’s strong social media presence, we created a buzz by hinting at her engagement with a cleverly placed ring in a post. This fun, playful approach not only sparked massive speculation but also drove early media coverage and interviews, making the brand launch truly unforgettable.Rebranding KALKI Fashion as an affordable luxury brand was a major achievement. How do you approach repositioning established brands to ensure the narrative resonates with both current and new audiences?KALKI’s management has always had a very strong, goal based approach, which is the most important aspect. They ensured internal alignment, making sure that everyone—from the brand’s core team to external collaborators—understood and embraced this new direction. We then broke down the larger goal into smaller, achievable targets, each designed to build credibility and trust for this new positioning. By collaborating with the right influencers and tastemakers, we created strategies that felt both aspirational and relatable. Every piece of communication was carefully crafted to speak the same language—luxury that feels accessible—ensuring the narrative resonated with KALKI’s loyal audience while attracting a fresh, discerning crowd. The key was making the transition feel natural yet exciting, and that's where the strategy really came to life.Your portfolio spans from streetwear to intimate wellness and luxury decor. How do you adapt your strategies for such diverse industries, ensuring the campaigns hit the right notes for each audience?When working with such diverse industries—whether it's streetwear, intimate wellness, or luxury decor—the fundamentals of PR stay the same, but it's all about adapting to the right audience. For us, it's exciting to tap into new industries, especially with collaboration being so big right now. The strategy shifts depending on the brand’s goals and target group, and once we’ve nailed that, things flow more smoothly. It might sound simple, but getting it right involves months of research, fine-tuning, and close coordination with the brand to ensure everything hits the right note.You’ve helped international brands like French Connection Watches and D1 Milano gain visibility in India. What are some of the unique challenges of introducing international brands to the Indian market, and how do you overcome them?Working with international brands in the Indian market comes with its own set of challenges. Lead times for approvals can be lengthy, which sometimes slows down momentum. Plus, working within strict international guidelines limits the room for creativity and experimentation. However, we overcome this by finding innovative ways to localize the brand’s messaging while staying true to their global identity, ensuring campaigns resonate with Indian audiences while maintaining the brand’s integrity. It’s about balancing structure with creativity.Under your leadership, Mint & Milk PR has grown from a team of 4 to over 40. What do you believe has been the key to this growth, and how do you nurture creativity and innovation within your team?Mint & Milk’s growth from 4 to over 40 has really come down to two things: adaptability and resilience. We've learned to work with new generations, playing to their strengths and staying on top of market trends. Resilience is just as important—things don’t always go as planned, but having a solution-focused approach keeps us moving forward. To keep creativity alive, we make sure the team feels free to share fresh ideas, and we're always open to new ways of doing things. It’s about staying flexible and keeping things fun and innovative!As a predominantly female-led organization, what kind of work culture have you cultivated at Mint & Milk PR, and how has this contributed to the agency's reputation for reliability and excellence?At Mint & Milk PR, we’ve cultivated a culture driven by collaboration and creativity, thanks to our incredible team of smart, motivated women. From day one, I’ve been fortunate to work with strong female leaders, and now I’m proud to lead a team that brings unique insights and practical solutions to our clients. Our shared drive for success, both personally and as a company, has helped us earn a reputation for being reliable and delivering great results. It’s about supporting each other while doing the best work for our clients.The COVID-19 pandemic was a turning point for many businesses, including yours. Could you share how you adapted and maintained momentum using digital events and Instagram Lives during this period?The pandemic taught us the power of adaptability. When the world slowed down, we embraced virtual experiences and online collaborations to stay connected and relevant. This shift wasn’t just a necessity but an opportunity to rethink how we engage with clients and audiences. By embracing new methods of interaction, we found creative ways to maintain momentum and evolve with the changing landscape. It was a lesson in flexibility that not only helped us thrive but also reshaped how we approach business, keeping us ahead of the curve.Looking ahead, you’re planning to expand into industries like technology, art, and travel. What excites you most about these sectors, and how do you plan to approach them from a PR perspective?I’m really excited about expanding into tech, art, and travel! Tech is fascinating because it’s evolving so quickly here in India, and the innovations really challenge us to think outside the box. Then there’s art—it’s such a beautiful, authentic space that allows for limitless expression. I love how it feels unbound and free.And travel? That’s a personal passion of mine! I’ve always enjoyed exploring new places and dreaming up creative ways to showcase them. Each of these sectors brings fresh storytelling opportunities, and I can’t wait to dive into them from a PR perspective!When developing a brand’s position in a crowded market, how do you ensure the messaging not only differentiates the brand but also fosters long-term audience loyalty?Creating a strong brand position in a crowded market really comes down to two key things: time and consistency. We always tell our clients that PR is a long-term game—it’s not something that happens overnight. By delivering consistent messaging over time, we build real connections with niche audiences, which helps foster loyalty. It’s like planting seeds and nurturing them; when done right, you end up with a thriving relationship that really resonates. That’s how brands stand out and stick with people!

Truecaller, one of the leading global communications platform, has appointed Seema Jindal as the Head of Public Affairs, Telecom in India. Seema joined Truecaller following a distinguished 25-year career at Airtel, where she held multiple key roles in regulatory, interconnection, and compliance roles in different telecom business units within Airtel.Most recently, she served as the Head of Regulatory Affairs for DLT, DTH, Teleports, VSAT and Head of Compliances & Audit for Regulatory. She was instrumental in spearheading the implementation of an intricate and innovative regulatory framework on telecommunication spam based on Digital Ledger Technology. Her work involved defining and interpreting complex regulations, ensuring compliance across multiple business units and managing relationships with regulators/licensors.At Truecaller, Seema will work closely with government ministries and agencies such as TRAI, DoT and MEITY to ensure regulatory and policy support for Truecaller’s continued growth and innovation in India.

Tushar Makkar has been appointed as the Head of Corporate Communications at ArcelorMittal Nippon Steel India. He announced his new role on LinkedIn. Before joining ArcelorMittal Nippon Steel, Makkar served as Senior Vice President at Adfactors PR. He also held the position of Group Chief Communications Officer at GMR Group for four years.Throughout his career, he has managed communications for various prominent brands and companies, including Arvind Group (Lalbhai Group), SAP India, Microsoft India, and IBM India & South Asia.

PRP Group today announced the appointment of Shailja Patyal as Vice President of PR Professionals, marking her return to the senior leadership team. With a robust background in communications and marketing strategy, Shailja brings over 16 years of industry experience to her new role.In her position at PR Professionals, Shailja will concentrate on enhancing client management and servicing. Her strategic vision will focus on aligning teams to improve stakeholder engagement and ensure effective communication with clients. Renowned for her collaborative approach, she has a unique talent for uniting diverse teams to leverage collective expertise and achieve common objectives. Before her return to PRP Group, Shailja held significant roles with multinational companies such as SMEC – A Surbana Jurong Group, Systra India, and IL&FS, where she showcased her strategic acumen and leadership capabilities.Shailja’s extensive background includes expertise in Marketing Strategies, Organizational Development, People Communications, Client Relationships, and Conflict Management. Her educational credentials are impressive, featuring an Executive MBA in Strategic Business Management from IIM Kolkata, an MBA from IIPM, New Delhi, and a Master’s in Electronics & Communications from DAVV University, Indore.Dr. Sarvesh Tiwari, Founder & Managing Director of PR Professionals, expressed his excitement about Shailja’s return: “We are absolutely delighted to welcome Shailja back to the PRP Group. She was instrumental in our early days, playing a pivotal role in shaping the company’s foundation and her return brings valuable experience and strategic insight that will propel PRP forward.”Shailja Patyal shared her enthusiasm about rejoining PR Professionals, stating, “Coming back to PR Professionals feels like a homecoming. The warm reception from the team and management has been incredible, and it feels as though I’ve never been away. I am excited to collaborate with this talented team and contribute to the company’s ongoing success in my second innings with PRP.”PR Professionals, established in 2011, is a leading integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.

Aduro Communications has secured Bahlsen, the renowned biscuit brand, as its latest client following a competitive four-way pitch.The agency has been tasked with managing Bahlsen's social media, press, and influencer programmes in the UK, as well as supporting key campaigns in 2025. Notably, there was no previous agency handling the account.Aduro will oversee communications during major sales periods starting this autumn, covering Bahlsen’s entire product range, including popular brands like Choco Leibniz and Pick Up!.Bahlsen UK Marketing Manager Michelle Green expressed her enthusiasm for the partnership, stating, “We are incredibly impressed with Aduro’s expertise and commitment to their approach. Having a true partnership with an agency is critical to drive impact and we’re excited to start delivering standout and salient campaigns together, putting Bahlsen into the hearts and minds of UK consumers.”Aduro Communications founder and MD Natalie Luke also shared her excitement, adding, “After adding some of the nation’s favourite tea brands to our portfolio last year, next on the list had to be our favourite biscuits. We couldn’t be prouder to add Bahlsen to the Aduro stable, in what has been a stand-out year for the business across all sectors.”Bahlsen now joins an impressive roster of clients at Aduro, including TATA Consumer Products (Tetley/Teapigs), Kerry Dairy Consumer Products, Hain Daniels Group, Homebase, and Pharmacare.

Independent agency W Communications is expanding its global footprint with the opening of its fourth international office in Iceland, operating under the name W/Nordic.The agency had previously collaborated on projects in Iceland with consulting firm Instrument and advertising agency Brandenburg. The new office, located in Reykjavik, will be led by Kristjáni Schram, Vice-President of W/Nordic, who will oversee a team of two full-time employees at launch. Schram will continue his role as lead strategist and partner at Instrument. Lucy Austin, W's International Vice President, based in London, will coordinate the operations across all global offices.W Communications owner, Warren Johnson, explained that the new venture will allow Icelandic companies to leverage W’s extensive global network, which includes operations in London, New York, and Singapore. It will also provide global brands with a strong presence in the Nordic region.“We have seen a huge appetite from Icelandic brands and companies in further globalising their business, not only from a commercial point of view, but sharing the wealth of innovation and ingenuity they provide,”* said Johnson. *“The country's geographical position also provides a natural connective opportunity between North America and Europe, especially in the Nordic countries.”Johnson emphasized the importance of local insights for global campaigns, saying, “Global campaigns are most effective when informed by hyper-local insights and activated through trusted partners, which is why our collaboration with Instrument is an important link in our plans in Iceland.”W Communications now boasts a global team of around 200, working with renowned brands such as Sony, Unilever, British Airways, and Disney.

MY PR, the Italian corporate communications and reputation advisory firm, has appointed Sergio Pisano, the former CEO of Hill & Knowlton Italy, as its first partner. Pisano will collaborate with founding partners Giorgio Cattaneo, CEO, and Stefania Mercuri, COO, as part of the agency's senior leadership team to drive its next growth phase.Pisano brings a wealth of experience to MY PR, having led Hill & Knowlton Italy since 2021. Before that, he was general manager and CEO of iCorporate, where he played a pivotal role in growing the company from a start-up in 2014 to a well-established business. His career also includes positions as general manager of Publicis Consultants Italia and heading the corporate and financial division at Mavellia MS&L (now MSL).MY PR, which has a 22-person team, has doubled its fee income over the last three years and is gearing up for its 2025-2028 strategic plan. This plan focuses on expanding the firm’s services, team, and exploring new opportunities both in Italy and internationally. MY PR is already part of the GlobalCom PR network, which operates in more than 70 countries.Commenting on the appointment, Cattaneo said, “We chose Sergio as our new partner because we share the ambition of being able to innovate the offer and business model of consulting companies in the PR sector.”Reflecting on the firm's journey, he added, “Our entrepreneurial journey started 25 years ago and has developed mainly in two practices, corporate & finance and brand & innovation. The next chapter will be made up of new platforms and consultancy services as well as operational activities useful to the communication and marketing departments and C-levels of our customers and the market.”Cattaneo also highlighted upcoming initiatives: “Fresh approaches and new communities for content creation and talent communication management, a revamped strategic advisory platform, and the development of new skills in broadcasting and analyst journalism are some of the topics that we will address together with Sergio and those who will join this journey.”

BC Web Wise has been awarded the end-to-end social media mandate for TATA Power, one of India’s largest integrated power companies, in a partnership set to redefine how the brand engages with its audience across digital platforms.As a leader in the energy sector, TATA Power has been at the forefront of innovation, particularly in the renewable energy space. The company has been increasingly focusing on digital transformation to connect with a broader audience and foster a community that supports green initiatives. The social media mandate awarded to BC Web Wise is thus a crucial part of this transformation, aiming to leverage social platforms to drive engagement, build trust, and communicate TATA Power’s commitment to a sustainable future.

Audi Middle East has appointed The Romans, an independent creative communications agency, as its new PR partner in a three-year contract aimed at boosting the brand's presence across key markets in the region. This partnership comes as Audi prepares for a series of upcoming marketing initiatives that highlight its commitment to sustainability, innovation, and electric mobility.Elmir Arnautovic, Communications Director at Audi Middle East, emphasized the importance of this collaboration in light of the rapidly evolving mobility sector. He commented: "Audi is entering an exciting and critical new phase. To successfully grow our brand during this period, we need fresh ideas and integrated thinking. The Romans impressed us with their ability to use PR as a true brand-building tool, standing out from the conventional approaches we often see in the industry."The Romans, known for taking on projects that challenge the status quo, expressed enthusiasm about the partnership. Joe Lipscombe, Partner at The Romans, shared: "Audi is one of the most iconic automotive brands globally, and its focus on design, innovation, and sustainability is truly inspiring. The goals they've set are ambitious and challenging, and we're eager to bring our unique strategic and creative expertise to support Audi in this transformative time for the industry."The partnership aims to help Audi navigate this competitive era while reinforcing its leadership in the automotive sector.

Organic by MSL, MSL India's digital communications practice, has strengthened its leadership team with key elevations to better serve clients' strategic and creative needs in a dynamic media environment. A 150-strong operation, Organic sits at the confluence of creativity, communications, and platforms, reaching diverse stakeholders across touchpoints. The business has been growing steadily with unique offerings and prominent client wins having been recognised with 20+ awards in the last year alone. Tushar Bajaj, MD Organic by MSL, said, "I am delighted to share the promotions of our two leaders in shaping the future of Organic. We are incredibly lucky to have in-house talent with a unique understanding of audiences and risks and being able to power solutions with innovation and creativity.”Vidhi Thakur has taken on the role of Chief Operating Officer for Organic by MSL in addition to leading the integrated Social Sector practice, Mobilise. She has spent over a decade at the firm, working in PR and strategy, and she has had a stint in MSL Hong Kong. Over the last four years, leading client engagement for Organic and building the social sector practice, she has been instrumental in driving operational efficiencies and expanding the capabilities and in her new role, she will be responsible for integrating core capabilities across the entire digital team and driving strategic growth for the business. Sharing her thoughts on the elevation, she said, "I am deeply honoured to take on the role of Chief Operating Officer at Organic by MSL. MSL is where I have had the privilege to grow and evolve alongside an incredible team witnessing firsthand the agency's transformation and our remarkable achievements together. Our collective dedication to innovation and excellence has shaped my journey here. I look forward to leading us into the next chapter of our growth. Srishti Gairola has been elevated to lead the creative duties as National Creative Director in addition to her role as EVP leading the west for Organic by MSL. Her experience leading creative client solutions in India and Singapore enables her to drive the expanded creative capabilities Organic now offers with multiple award wins across major industry platforms recognising this progress. In her new role, she will drive the creative charter forward, bringing new innovations and digital thinking to marketing and corporate communications mandates, helping clients stand out from the content clutter surrounding us, and influencing their audiences to take action. Srishti on her new role said, “We've been hard at work at Organic, building a future-ready team and bringing home some of the best and most innovative brands in the country. The success we've seen is a direct result of that hard work. We now have some of the best creative talent in the industry and I am super excited at what we can deliver for our clients. Commenting on the changes, Amit Misra, CEO of MSL South Asia, said, “Organic by MSL has grown from being 10% of our business to now contributing to 50%. The team has augmented our strong public relations offering, allowing us to cater to the diverse and evolving needs of our clients." 

OceanX, a leading global ocean exploration nonprofit, has chosen Hoffman Agency as its global public relations firm as it embarks on a multi-year exploration of Southeast Asia.Following a competitive RFP process, Hoffman secured the Southeast Asian mandate. The partnership has since expanded to the United States and the United Kingdom, supporting the global launch of the OCEANXPLORERS docuseries, a collaborative effort between OceanX, National Geographic, BBC Natural History Unit, and Lightstorm Earth.In Southeast Asia, Hoffman's teams in Singapore and Indonesia are working closely with OceanX to elevate the organisation's brand visibility and highlight its significant contributions to ocean science, education, and conservation. The scope of the engagement includes media strategy, partner and government communications, event management, and social media and digital marketing counsel, with plans to extend these services to additional markets in the region.Founded by Bridgewater Associates investors Mark Dalio and Ray Dalio, OceanX is committed to combining science, technology, and media to explore the oceans, raise awareness about their importance, and support ocean research initiatives for scientists, academic institutions, media companies, and philanthropic partners.(Image by Susann Mielke from Pixabay, for representation purpose only)

Strategic communications consultancy Kekst CNC has appointed John Rynehart as Director and Head of the UAE. With a robust background in the industry, Rynehart brings over 20 years of experience in journalism, strategic communications, public relations, and marketing.Before joining Kekst CNC, he served as Managing Director at Seven Media, where he led various initiatives and projects, showcasing his leadership and expertise across multiple sectors. Prior to his stint at Seven Media, he was Managing Director at Four Communications Dubai. Rynehart’s extensive experience enables him to navigate complex communications challenges and deliver impactful strategies for clients.In his new role, he is expected to leverage his diverse skill set to enhance Kekst CNC's presence in the UAE, driving innovative communications solutions and fostering strong client relationships. His appointment reflects the firm's commitment to delivering exceptional service in an increasingly dynamic market.

The International Communications Consultancy Organisation’s (ICCO) Next Gen Group has released an insightful report on the motivations, challenges, and aspirations of young PR professionals across seven regions globally.ICCO’s Next Gen Group is a dynamic team of young PR practitioners dedicated to shaping the future of the industry. The ICCO Next-Gen PR Report 2023-2024 offers critical insights into the evolving landscape of public relations and the strategic steps needed to empower the future leaders of this field.The report highlights that while salary remains a top priority for 60% of respondents when considering job opportunities, factors such as career growth potential (49%), work-life balance (39%), and company culture (29%) also play significant roles in their decision-making process. This diverse set of motivations underscores the need for the PR industry to create environments that not only foster creativity but also offer meaningful impact and growth opportunities.A standout finding is that 71% of young professionals identify growth and development as their key professional inspirations, challenging the stereotype that Gen Z seeks an easier path and revealing instead a generation eager to tackle professional challenges and advance in their careers.Despite the positive drivers, the ICCO Next-Gen PR Report 2023 - 2024 also uncovers challenges, with two-thirds (64%) of respondents reporting a negative impact on their mental health and wellbeing due to their job in the past year. This statistic demands an urgent need for PR agencies to prioritize employee well-being and mental health support.Looking ahead, the report showcases a workforce with a mixed sense of optimism about PR as a career path, with 68% of respondents planning to stay in the PR industry for the foreseeable future, yet only a quarter (28%) expressing a desire to make it their lifelong career.Grzegorz Szczepaski, President of ICCO, commented, “The ICCO Next Gen Group was established to ensure that the voices of emerging PR professionals are heard and valued in shaping the future of our industry. Our dedicated team, representing diverse regions worldwide, has focused on understanding and addressing the unique challenges faced by young professionals. Through the ICCO Next-Gen PR Report 2023-2024, we aimed to uncover key drivers, challenges, and opportunities for the next generation. The report highlights that while creativity remains a central motivation, there is a growing need for purpose-driven work and support for mental well-being. By actively engaging with these insights, we are committed to developing best practices and solutions that will not only attract but also nurture the future leaders of public relations.”In order to retain quality talent in the industry, the report uncovers key skills and areas for development that will shape the industry’s next era. Nearly half of the respondents (47%) emphasized the importance of mastering AI skills, reflecting the growing integration of technology in PR and the need to embrace technological advancements. Furthermore, the report shows where the next generation differs in its views from that of agency leaders interviewed in the ICCO World Report. The Next Gen ranks skills such as crisis counseling and creativity significantly higher - 50% vs. 27% and 37% vs. 22% respectively - while agency leaders focus on strategic consulting and purpose/ESG - 40% vs. 33% and 32% versus 20%, respectively.“It’s not surprising that there’s a disparity between generations when it comes to their view of the industry, but it is crucial to be mindful of this to ensure we’re attracting and, perhaps more importantly, retaining the best talent. The results indicate that there is a need to start having open and honest conversations, so we can bridge the gaps between these groups. The key priorities for current business leaders should be investing in workplace culture, mental health support, and competitive compensation. While none of this is done overnight, we hope this year’s ICCO Next-Gen PR Report helps to highlight some of the most important considerations for this next generation,” said Morten Vester Haldrup of the ICCO Next Gen Group.A Call to Action: Building a Sustainable Future for PRThe ICCO Next-Gen PR Report 2023-2024 is not just a snapshot of the current state of the industry – it’s a roadmap for the future of PR globally. The ICCO Next Gen Group emphasizes the need for the industry to adapt and evolve in response to the findings, which will be presented and discussed at the ICCO Global Summit 2024 in Istanbul on 9th and 10th of October. The group is committed to working closely with all parts of the industry to highlight best practices, explore new ideas, and ensure that the voices of young professionals are not only heard but acted upon. As the report concludes, “The future of PR lies in the hands of these young professionals. It’s time we started listening to what they have to say.”

Chaittali Dave marks her one-year milestone as Group Head - Account Management at Dentsu Creative PR, reflecting on a year of growth, collaboration, and success. Over the past year, she has led various exciting projects, worked with talented teams, and navigated the dynamic world of public relations. Dave extended a heartfelt thanks on LinkedIn to her mentor, Charu Benegal, for providing consistent guidance and encouragement throughout her journey. She also acknowledged the incredible support of her team, which has been instrumental in her success. Dave looks forward to reaching more milestones in the future.

Shridevi Shetty has assumed the role of Account Director - PR Practice at Strategic Growth Advisors Pvt. Ltd. In her new position, Shetty will oversee the company’s public relations initiatives, bringing her extensive experience in communication and strategic brand management to the forefront.With a solid background that includes her previous role as Partner at Eskay Construction and Senior Manager - Human Resources at Trizone India, Shetty’s expertise is expected to drive impactful PR strategies and strengthen client relationships. Her new responsibilities align with the company’s focus on enhancing its communication solutions and delivering effective results for its clients.

Adfactors PR has announced the appointment of veteran financial journalist, Ajaya Sharma, as Senior Vice-President in its Capital Markets Communications Group. With over two decades of experience covering capital markets and corporate affairs, Sharma brings a wealth of expertise to the role.Sharma has had an extensive career in financial journalism, holding senior positions at prominent business broadcasters. He most recently served as Senior Editor at Times Network, where he was associated with Economic Times Television (ET Now) for over 16 years. In this role, Sharma anchored market hours and led research on financial markets. He was also the Editor of Markets and an anchor, playing a key role in shaping content strategy and leading editorial direction for financial news.Prior to his time at ET Now, Sharma worked as a Senior Research Analyst at Bloomberg TV India from 2007 to 2008, where he provided in-depth analysis and coverage of market trends. He also held a similar role at NDTV Profit from 2006 to 2007. His deep expertise in the capital markets and corporate sectors has been honed through years of experience across various leading financial news platforms.In his new position at Adfactors PR, Sharma will report to the firm’s CEO, Nijay N. Nair, and collaborate closely with Co-Founders Madan Bahal and Rajesh Chaturvedi.

Entrust Family Office, a boutique multi-family office offering succession and legacy planning to high-net-worth individuals, proudly announces its strategic partnership with The Media Manifest, a leading PR agency renowned for its innovative communication strategies. This collaboration marks a pivotal moment for Entrust in fortifying its communication strategies and amplifying its presence in the investment and personal finance space. The Media Manifest will oversee Entrust’s presence in the media. Through this partnership, the agency aims to focus on effectively communicating the company’s pioneering advancements and contributions to the future of family offices. Founded in 2013, Entrust provides a holistic overview of succession planning, real estate property management, accounting, taxation, concierge services, and more. The company has single family and multifamily office services as well as personal investment management. The SEBI registered investment advisory firm is currently handling AUM worth INR 10,000 Cr and boasts of an impressive clientele of HNIs from Forbes top 100 families, including Nandan Nilekani, Co-founder of Infosys. The company specializes in a relationship-first approach where they offer tailor-made services based on the unique needs of every family. Kinjal Shah, Co-founder of The Media Manifest, shared her enthusiasm: “Partnering with Entrust presents a unique opportunity to shape the narrative within the Family Office sector. Leveraging our communication expertise, we aim to enhance their visibility and position them as thought leaders, driving the conversation on the future of investment and personal finance.” The Media Manifest is a boutique Public Relations and Digital Media agency, founded by Kinjal Shah and Nupur Maheshwari in 2021. Having a focused approach in the new age space, TMM offers tailored public relations and digital solutions in the rapidly shifting ecosystem by driving the brand narrative to achieve maximum impact. Their expertise lies in strategic analysis, collaborations, and creative outlook from the brand’s perspective. Headquartered in Mumbai, the agency provides solutions like Reputation Management, Crisis Communication, Strategic Consultation, and Influencer Marketing. The practices are centered around BFSI, Wealth Management, Personal Finance, Technology, Startup, Blockchain and Hospitality amongst other spaces. 

The online world is changing, and Public Relations (PR) in the Middle East needs to keep pace. Businesses now use communication tools to talk to people, but they also have to think about the area's unique culture and religious beliefs. PR experts see opportunities and challenges as digital shifts meet cultural understanding. Creating plans that resonates with the local people alongside maintaining the global relevance is of utmost importance. The Rise of Digital PR in the Middle EastOver the last decade, the Middle East GCC nations, has experienced a boom in internet access and social media use. Recent studies show that more than 70% of GCC residents actively use social media sites, which means digital PR plays a key role in any effective communication plan. This change comes from a young, tech-loving population keen to interact with brands on the internet. Yet, the move to digital PR in the Middle East brings its own set of challenges.Striking a Balance: Modern Tools and Cultural SensitivitiesPR experts in the Middle East grapple with a major issue: how to use new communication methods while respecting cultural norms. The area has deep roots in tradition and religion, which require careful and respectful approach to messaging.Take Ramadan, for example. Brands must watch their content during this holy month. Coca-Cola showed how to do this well with its Ramadan campaign. It focused on bringing people together and being thankful, which fit with the season's spirit. People loved the campaign because it respected local customs showing how important it is to understand and honour traditions in digital PR.Partnership between Social Media and Influencer Social media platforms such as Instagram, Twitter, and Snapchat have grown into effective ways for brands to reach Middle Eastern audiences. But using social media for PR needs a deep grasp of the region's cultural scene. Influencer marketing , has taken off in the Middle East. Local influencers, or "influencers of influence," now play a key part in molding public views.A great example of this is how Dolce & Gabbana teamed up with Middle Eastern influencers to showcase their modest clothing line. By joining forces with influencers who connect with the region's beliefs and way of life, the brand managed to reach and interact with the people they wanted to caterto. This shows how crucial it is to pick influencers who not just have lots of followers but also represent the cultural values of the area.Navigating Crisis Management in a Culturally Conservative EnvironmentManaging crises in the Middle East comes with its own set of problems especially in a world where digital connectivity meets traditional values. One wrong move can turn into a major issue harming a company's image. Take Nike, for example. They released a shoe with a logo that looked like the Arabic word for "Allah." This caused an uproar across Muslim countries, with many people calling to boycott the brand. Nike issued apology and pulled the product from shelves showing how crucial it is to understand local cultures when dealing with problems. To handle crises well in the Middle East, PR teams need to act fast and be aware. This means knowing potential triggers for public and having a solid plan to address issues. Such a plan should focus on being open and respecting local traditions.The Middle East's digital PR shift shows how the region's communication scene is changing fast. Brands now use online platforms more to reach people, but they need to get the cultural and religious details right. PR pros can connect with Middle Eastern audiences in today's global world by finding the sweet spot between new tech and local customs, teaming up with social media stars, and handling tough times. As online trends keep changing, the key to good PR in the Middle East will be to come up with new ideas while still honouring local ways.Disclaimer: The views expressed are solely those of the author and do not necessarily reflect the views of The PRPOST.com

Equation Media, part of The Network Communication Group, has named Fadi Zeidan as its new regional managing director, signaling the agency's continued focus on delivering innovative media solutions that drive business results across the MENA region.In his new role, Zeidan will oversee the agency's strategic direction, operations, and growth throughout the region. Commenting on the appointment, Roger Sahyoun, Chairman of The Network Communication Group, stated: “Fadi’s appointment underscores our commitment to growth and transformation.”With over 20 years of experience in media and marketing communications, Zeidan brings extensive expertise to Equation Media. His knowledge spans strategic planning, performance marketing, and delivering successful campaigns for both local and global brands. Zeidan previously served as the regional business lead at Initiative MENA, where he managed a team of 30 professionals, driving business growth through integrated media strategies. Throughout his career, he has worked with high-profile brands such as Amazon, Etisalat, Dubai Holding, MBC Group, OSN, Nakheel, Samsung, and Emirates, which has equipped him with valuable insights into the evolving media landscape.Zeidan also shared his excitement on his joining the organization. He said: “The agency’s commitment to innovation and excellence aligns perfectly with my values, and I look forward to leading our talented team in delivering impactful media solutions that drive success for our clients."As regional managing director, Zeidan plans to emphasize data-driven insights, foster creativity, and ensure precision in audience targeting to achieve measurable results for Equation Media's clients.

Equentis - Wealth Advisory Services, a prominent player in equity advisory, has appointed Veritas Reputation PR as its public relations partner to establish leadership in the emerging equity advisory category. This strategic partnership, secured through a competitive multi-agency pitch, aims to position Equentis as the most trusted and preferred SEBI - Registered Investment Advisor (RIA) in India, dedicated to transforming the equity investment experience for millions of investors.As part of this collaboration, Veritas Reputation PR will implement a comprehensive PR strategy to strengthen Equentis' brand identity and highlight its mission to build and own the equity advisory category. This includes promoting the company’s focus on creating long-term wealth for its clients through informed decision-making and exceptional customer engagement across all touchpoints.Alok Arya, Chief Marketing Officer at Equentis - Wealth Advisory, shared “We are committed to not only creating but leading this space by redefining the standards of equity advisory in India. Our core is establishing trusted relationships with our clients, to guide them through their investment journey with customized offerings & technological innovations. Our team’s expertise, dedication, and passion are the driving forces behind our success. With Veritas Reputation PR’s expertise, we aim to communicate our unique value proposition and become the go-to advisor for equity investments in India.”Hemant Batra, Managing Director of Veritas Reputation PR, commented, “We are excited to partner with Equentis to help them lead the equity advisory revolution. Our goal is to elevate their brand narrative by emphasizing their commitment to building trusted client relationships and delivering superior investment experiences. This partnership is a significant step towards positioning Equentis as a thought leader and a category owner in the equity advisory space.”The rebranding of Equentis earlier this year, which included a new visual identity featuring a bull symbolizing 'Equal Existence', reflects the company's vision of making wealth creation accessible and integral to every individual's financial journey. As a digital-first company, Equentis is set to amplify its reach and impact through a robust 360-degree brand campaign, aimed at expanding its user base from 1 million to 5 million registered users over the next two years.Veritas Reputation PR, running in its 7th successful business year, has a strong team of BFSI public relation specialists catering to clients across all segments and sub-segments of financial sector. Clients include banking & lending institutions, insurance companies, mutual fund & wealth managers, private equity, non-banking financial companies (NBFC), and new age fintechs. The consultancy has won prestigious recognitions such as "Financial PR Consultancy of the Year" at IPRCCA 2022 by E4M and "Best Agency of the Year(S)" at Kaleido Awards 2022. Its unmatched work culture & employee-friendly policies led to it being listed, thrice in a row, in the “Best Agencies to Work For (Asia-Pacific) 2022, 2023 & 2024” by Provoke Media.

Flags Communications has bagged the Public Relations mandate of FMS Dental Hospitals, a premier dental care chain in Hyderabad and one of the largest dental hospitals in South East Asia. The new addition comes as a valuable asset to Flags Communications’ clientele list. The collaboration intends to augment the brand presence of FMS Dental Hospitals and further bolster its reputation as a global leader in advanced dental care. Commenting on the partnership, Ayush Nambiar, Director, Flags Communications, said, “Hyderabad is home to many healthcare facilities. FMS Dental, having earned its reputation since 1993, has built an impressive legacy and is renowned for world-class patient care. At Flags Communications, we always advise our customers to bring to fore each and every aspect of our client’s business and this is exactly what we advised FMS Dental Hospitals. Our task was to take the imagery of FMS Dental Hospitals to make it into a household name. The unflinching support, the never-say-die attitude of each member of the team, swim against the tides is what sets Flags Communications apart from the rest. At Flags, speed is key and we are proud of our turnaround time that makes everything fall in place”“This partnership is poised to strengthen FMS Dental Hospital’s media presence and reputation in the healthcare sector. By employing strategic PR efforts, the collaboration will highlight FMS Dental’s innovative dental care services and commitment to excellence”, added Ayush Nambiar added,Dr. Parthasarathi Reddy, Founder and Chairman of FMS Dental Hospitals, added, “At FMS Dental, we constantly strive for excellence in patient care and innovation. With Flags Communications as our PR partner, we are confident that our story of world-class dental services and best-in-class patient care will resonate with the public, even more, solidifying our reputation as the best dental care provider.”

Mayank Singh has become the Chief Marketing Officer at Dominos Indonesia. Prior to Domino's he was the Chief Marketing and Product Officer at Sminq - Doctor Appointments. He has been associated with organisations such as Zee Entertainment Enterprises Ltd, GORB, Jubilant Foodworks Ltd, Tekriti Software, Times Business Solution Ltd, NDTV. He is an alumnus of The Wharton School and IIM Calcutta.He has more than around 18 years of experience across Media, Food Retail, Tech, Entertainment, Tech, and Startups, driving business growth through strategic vision, people-centric leadership and innovation.As the Chief Marketing Officer at Domino's Pizza Indonesia, he oversees Digital Business, Marketing, Data Insights, Customer Service, New Product Development (NPD), IT and Creatives.

The PR Post is excited to introduce its new column, PR ACE, dedicated to spotlighting young PR leaders and their journeys. In this edition, we feature Vidhi Shah, Co-Founder of Synapse PR. With 17 years of experience in public relations, Vidhi has evolved from roles in PR and corporate communications to launching Synapse PR, where she brought her vision of tailored, client-focused PR to life. In this engaging interview, Vidhi discusses the key lessons she’s learned, pivotal career moments, and her approach to leadership and mentorship in the PR industry. She also shares insights into how Synapse PR develops bespoke strategies for diverse clients, the latest trends shaping Indian PR, and how AI will impact the future of public relations.How has your career evolved over the years, and what key lessons have you learned along the way?Over the past 17 years, I've progressed from working in PR and corporate communications to founding Synapse PR, where I turned my vision of bespoke, client-focused PR into reality. A key lesson I've learned is adaptability—whether it's changes in media, client needs, or new platforms, staying flexible has been essential. Building strong, long-term relationships has also been crucial, with trust and consistency being the foundation of success.Can you describe the defining moment in your career that shaped your approach to public relations?The defining moment came early in my career when I realized PR wasn’t about following a set formula, but about crafting stories that truly resonate with audiences. A campaign we worked on transformed a small brand into a household name, showing me the power of authentic connections. This experience shaped my belief in a tailored, non-template-driven approach, which continues to guide Synapse PR today.What motivates you to mentor emerging professionals in the field of public relations? What advice would you give to young professionals who aspire to become leaders in the public relations industry?Having built Synapse PR from the ground up, I know the challenges first-hand, and want to share what I’ve learned to help others succeed. My advice to young professionals is to stay curious and always keep learning, as PR is constantly evolving. Also, building strong relationships is key—PR is a people-driven business, and those connections can greatly impact your career.Synapse PR has a diverse client base spanning various industries. How do you approach developing tailored PR strategies for clients in different sectors?At Synapse PR, we pride ourselves on NOT taking a one-size-fits-all approach. Each client comes with its own set of challenges, objectives, and industry nuances, which means every strategy we develop is bespoke. We begin with deep research to understand the industry landscape, competitors, and unique selling points of the client. For example, when we work with tech brands, we focus on innovation and thought leadership, while for lifestyle brands, the emphasis is more on aspirational storytelling. Our adaptability across sectors has been key to retaining clients for over a decade and more! What are the latest trends that define the Indian PR industry?The Indian PR industry is evolving rapidly, and several trends are shaping its future. First, the rise of digital PR and influencer marketing has taken centre stage. The focus has shifted from traditional media outreach to creating impactful, multi-platform campaigns that leverage social media and online influencers. Another trend is the sustainability and purpose-driven communication are also becoming more significant, with brands now expected to stand for something beyond just profits. Finally, the integration of content marketing with PR is playing a pivotal role, as brands seek to create more owned content that can be distributed through various channels.How do you think AI will impact the PR industry in the days ahead?AI will transform PR, particularly media monitoring, sentiment analysis, and content personalization, offering real-time insights and trend predictions. It will automate the repetitive tasks like report generation, freeing up PR teams for strategic work. However, AI won't replace the human touch—creativity, storytelling, and relationship-building will remain essential. The future lies in the collaboration between AI and human expertise for more innovative PR strategies.

Enthral has been selected as the exclusive Australian public relations agency for Atlantis, The Palm, and Atlantis The Royal in Dubai. The appointment follows a rigorous pitch process involving four agencies vying for the opportunity to manage public relations, influencer strategy, celebrity partnerships, content creator collaborations, and brand alliances for both resorts in the Australian market.Hannah Cole Public Relations Manager, Atlantis Dubai, said: "Enthral’s pitch demonstrated a deep understanding of our brand and properties, along with impressive strategic and creative approach. Together, our goal is to showcase Atlantis Dubai as the must-visit destination for Australian travellers; we’re excited to work with Enthral to continue to elevate the experience and connect with a broader audience."

SRV Media, a prominent integrated marketing and communications agency known for its innovative solutions and client-centric approach, is pleased to announce the appointment of Anushka Dey as the new Vice President of Public Relations. This key addition to the leadership team comes as SRV Media strengthens its public relations capabilities and continues its mission to provide exceptional value to a wide range of clients.With over a decade of experience as a Strategic & Integrated Communication Specialist, Anushka Dey brings a wealth of expertise to her new role at SRV Media. Her appointment is pivotal as the agency continues to expand its services and solidify its position as a trusted partner for strategic communications across all verticals.Dr. Vikram Kumar, Co-founder and Managing Director of SRV Media, commented on the appointment, “We are thrilled to welcome Anushka to our leadership team. Her proven track record in crafting impactful strategies and fostering client relationships aligns perfectly with our vision for growth and excellence. Anushka's expertise will be instrumental in elevating SRV Media's PR offerings and further cementing our reputation as a go-to agency for comprehensive marketing solutions."In her new role, Anushka will spearhead developing and implementing comprehensive PR strategies to enhance brand reputation and visibility for SRV Media's clients. Prior to joining SRV Media, she has worked with MSL, Value360, GBM and Social Panga. Her strategic approach and deep industry insights are expected to drive innovation and deliver measurable results across the agency's PR initiatives.Commenting on her appointment, Anushka Dey stated, "I am excited to join SRV Media and contribute to its continued success. The agency's commitment to delivering results-driven solutions aligns with my approach to strategic communication. I look forward to working alongside SRV Media’s talented team to develop forward-thinking PR strategies that drive success and elevate our clients' brands.” SRV Media has established itself as a powerhouse in the marketing and communications landscape over the past 13 years. The agency's comprehensive suite of services includes Performance Marketing, Search Engine Optimization, Social Media Management, Branding, Public Relations, Content Marketing, Video Production, Web Designing & Development, and Voice & Sales Support. This holistic approach has enabled SRV Media to become the silent force behind numerous brands, strengthening its position as an industry leader.The agency's success can be highlighted through its impressive portfolio, having worked on over 2,000 projects for more than 300 brands and managed media budgets exceeding 600 crores. SRV Media's methodical approach, which combines actionable insights with a perfect blend of data and creativity, has consistently delivered unmatched impact for its clients across various industries.As SRV Media continues to evolve and expand its offerings, the addition of Anushka Dey to its leadership team marks a significant milestone in the agency's journey. Her appointment is expected to further enhance SRV Media's capabilities in public relations and strategic communications, reinforcing its commitment to delivering innovative, tailored solutions that drive tangible results for its clients.

Edelman Middle East has announced the expansion of its leadership team with two significant appointments: David Kingsmill-Moore as Managing Director for the UAE and Marta Guasch as the Regional Head of Technology.Kingsmill-Moore brings 13 years of experience working across the UAE, Saudi Arabia, and Bahrain, where he has collaborated with both government and private sector clients. Previously a partner at Consulum, which was recently acquired by Stagwell, he led key accounts including the Qiddiya Investment Company (QIC) and the Public Investment Fund (PIF). In his new role at Edelman, he will provide strategic counsel to corporate and energy clients and serve as a regional crisis advisor for complex issues and reputational challenges.Guasch joins Edelman from the firm’s London office, tasked with developing and leading the technology practice in the Middle East. With eight years of public relations and communications experience in the technology sector, she is poised to strengthen Edelman’s presence in this vital area.These appointments reflect Edelman’s commitment to enhancing client advisory services in the region. Kingsmill-Moore and Guasch will report to Omar Qirem, CEO of Edelman Middle East, who expressed his enthusiasm for the new additions, stating: “I am delighted to welcome both David and Marta to the team. This leadership expansion reflects our continued focus on growing our presence in the region and strengthening our senior bench of experienced advisors.”The announcement follows the recent appointment of Nidaa Lone as head of Edelman’s Abu Dhabi office, underscoring the agency's strategic growth. Additionally, Edelman has hired Zoe Audibert as the regional marketing lead for the Middle East, further bolstering its team with talent relocated from the UK.Edelman has been operating in the UAE since 2008 and has seen significant growth in recent years, with its team tripling in size over the past three years. The agency reported a revenue increase of 23.7% in its Middle East business in 2023, making it one of the fastest-growing regions within the firm.

Xiaomi India has appointed Disha Sharma as Communications Manager. In her new role, Disha will lead Xiaomi India's communications strategy, overseeing external communications, brand reputation, and media relations to further enhance Xiaomi’s position in the Indian market.Disha brings with her a wealth of experience in strategic communications, public relations, and brand management, having worked with major global brands like Logitech, Realme, Paytm, and Abu Dhabi Tourism. A postgraduate from IMT Ghaziabad with a major in Marketing and minor in Finance, she has honed her skills in areas such as media relations, crisis communications, digital PR, and content strategy.Before joining Xiaomi India, Disha played a pivotal role in Samsung India’s Strategic Communications team, where she managed brand reputation and external communications across several verticals, including CSR, B2B, HR, and Consumer Electronics. Prior to this, she was working with BCW Global as Senior Manager. Her expertise extends to managing high-impact communications, developing media plans, building corporate reputations, and executing successful social and PR campaigns.Disha’s diverse background and proven track record in managing both global and local communications will be instrumental in strengthening Xiaomi’s brand presence and supporting its growth trajectory in India.

DreamWeb India, a PR & Digital Marketing Agency in Noida, known for DWI Content Studio, DWI’s Inspiring Women Every Wednesday interviews, and social Media Marketing services, is excited to announce the launch of HAPPY DEALS its special promotional campaign in celebration of the festival season. Running from October 3rd to November 3rd, this exclusive campaign offers B2B clients up to 25% off on a wide range of digital marketing services. In today’s fast-paced digital landscape, businesses are continuously seeking effective ways to enhance their online presence and connect with their target audience. This limited-time offer allows companies to leverage DreamWeb India’s expertise in areas such as Social Media Marketing, Design Services, Content Writing Services, and Pay-PerClick advertising, all at a significantly reduced cost. Key Highlights of the Promotional Campaign: • Discounts up to 25% on a variety of digital marketing services • Valid for new and existing B2B clients • Offer period: October 3rd to November 3rd, 2024 • Discounts valid until March 31, 2025 for the services contracted during the promotional period “Each year, we notice festival promotions focus on consumer products, leaving a gap in discounts and offers for B2B services. As a service provider, I feel every home-grown brands requires marketing consultation at affordable prices to cut through competition. This campaign is our way of reaching out to Indian companies, allowing them to experience our creativity firsthand, on time, and at reduced rates,” remarks Preeti Juneja, Founder, DreamWeb India.

Albert Shu, a long-standing figure at Weber Shandwick, is stepping down from his role as President of the firm's Hong Kong and Singapore operations. His departure marks the end of a two-decade tenure with the Interpublic Group firm in Asia.Shu joined Weber Shandwick in 2004 and has been instrumental in driving the firm's growth in both Hong Kong and Singapore. He led the Hong Kong office for 16 years and was instrumental in securing numerous awards and accolades.A Weber Shandwick spokesperson praised Shu's contributions: "Albert has served over 20 years with the Weber Shandwick Asia-Pacific team. He has led his teams with dedication, strategic vision, and a commitment to excellence. We thank Albert for his contributions and wish him all the best.""Albert will work closely with the leadership teams in both Hong Kong and Singapore over the coming months to ensure a smooth transition," added the spokesperson. Shu will remain with the firm until the end of the year to ensure a smooth transition. In the interim, Robert Magyar, a senior advisor based in Beijing, will oversee the Hong Kong operations, while Carolyn Devanayagam, the regional corporate affairs head, will take charge of Singapore.Weber Shandwick's operations in both Hong Kong and Singapore are significant, with the firm being the largest international PR firm in Hong Kong. The departure of Shu, who previously worked at Deloitte and Burson, marks the end of a rare instance of a single executive overseeing both markets.(Image: webershandwick)

One Health Assist, an integrated health and wellness ecosystem, with online and offline presence, with the narrative of “Health Banao Simple” is proud to announce Concept PR as its officially appointed Public Relations partner and Alpha Beta Marketing Solutions LLP as its digital partner for social media strategy and performance marketing. These strategic alliances are pivotal to enhancing One Health Assist’s brand visibility and reinforcing its innovative healthcare offerings across India.Concept PR, a leading player in India’s PR landscape, will spearhead all communication efforts for One Health Assist, leveraging their industry expertise and extensive network to amplify the brand’s voice. The partnership aims to help the brand foster key stakeholder relationships, driving impactful media outreach, and showcasing the groundbreaking healthcare solutions that the brand delivers to the Indian market along with conveying the brand philosophy to the consumers.Alpha Beta Marketing Solutions LLP will drive One Health Assist's digital footprint, executing engaging social media and digital campaigns to strengthen brand visibility, consumer engagement, consumer acquisition and lifetime value. Their strategic expertise will help the company connect with a broader audience, healthcare professionals, corporates and various other stakeholders while leveraging cutting-edge digital tools to communicate key health offerings through targeted digital campaigns.Davinder Bhasin, Founder of One Health Assist, said, “We are excited to collaborate with Concept PR and Alpha Beta Marketing Solutions. In today’s fast-evolving healthcare landscape, having strong digital and media partners is pivotal. Therefore, with these two firms onboard, we’re confident in amplifying our digital footprint and media presence, ultimately enhancing our ability to deliver transformative healthcare solutions and convey our brand philosophy of providing reliable, innovative & accessible healthcare solutions under one roof that leads to our motto - Health Banao Simple.”Suhas Tadas, Senior Vice President, Concept PR said, “At Concept PR we are on the lookout for partnering companies that are seeking to change the rules of the game. One Health Assist, is one such entity that is redefining healthcare accessibility. Their commitment to making quality healthcare available to all inspires us to leverage our public relations expertise to amplify their brand visibility, ensuring their message reaches the right audiences and drives meaningful, lasting impact."Miller Khandhar & Shikha Doshi, Founders at Alpha Beta Marketing Solutions LLP, said “We are thrilled to harness the power of social media and digital campaigns for One Health Assist in spreading their message in a way that is authentic, impactful, and aligned with their mission of making healthcare accessible to all. Also, this collaboration is an exciting opportunity for us to leverage our expertise in performance marketing. Our goal is to drive measurable results that align with their mission of delivering comprehensive healthcare solutions.”Through these collaborations, One Health Assist aims to strengthen its position as a market leader in delivering accessible, high-quality healthcare by leveraging innovative, technology-driven solutions. By partnering with key stakeholders, OHA seeks to expand its reach, enhance consumer outcomes and set new benchmarks in healthcare affordability, accessibility and efficiency.

Independent PR agency Undertow Media has added The Estée Lauder Companies (ELC) to its client roster. Following a competitive pitch, the agency has been appointed as ELC's retained New Zealand PR partner.Undertow will handle media and influencer relations for a range of ELC brands, including Estée Lauder, M·A·C, Bobbi Brown, La Mer, Clinique, Tom Ford Beauty, Jo Malone London, and Aveda. The agency will focus on increasing brand awareness and enhancing their local presence.Jess Mayhew, General Manager - Head of Consumer at Undertow, expressed excitement about the partnership: "Getting to work with ELC feels like we’ve just unlocked the ultimate beauty kit. From La Mer to M·A·C, Jo Malone London to Estée Lauder, these are the names that define the beauty industry. We can’t wait to craft campaigns that celebrate these legendary brands and make a local impact."

Creative agency SOCIALEYEZ has announced its participation as a Gold Sponsor at WETEX 2024, a prestigious platform for sustainability and innovation. Guided by the philosophy, ‘Create, no matter what,’ the agency strives to embed creativity in every aspect of its work and culture. From 1st to 3rd October, the event will bring together thought leaders, innovators and businesses driving the future of environmental responsibility. SOCIALEYEZ is honoured to contribute to this vital conversation, reinforcing its commitment to a sustainable and innovative future.SOCIALEYEZ will leverage WETEX 2024 to highlight its leadership and expertise in strategic communications. On 2nd October, Group Head of Strategy, Heena Mak, will take the stage to deliver a compelling presentation titled “Leading with ESG – Strategic Communications for Government & Energy Sectors." This presentation will focus on how Environmental, Social and Governance (ESG) principles are reshaping communications strategies, particularly within the government and energy sectors.Beyond the presentation, SOCIALEYEZ will also host the podcast at the event. Featuring interviews with its leadership team and special guests, including valued clients, the podcast will dive into insightful discussions surrounding sustainability and digital innovation. This initiative underscores SOCIALEYEZ's dedication to fostering meaningful dialogue around ESG and sustainability topics.WETEX 2024 offers SOCIALEYEZ a unique opportunity to reinforce its commitment to sustainability. Through various on-site engagements, including the podcast and leadership presentations, SOCIALEYEZ will demonstrate its pivotal role in supporting ESG digital initiatives. The company’s involvement not only strengthens trust and brand awareness but also showcases its dedication to driving impactful changes in sustainability through innovative communication strategies.Tarek Esper, Managing Director at SOCIALEYEZ, said: “At SOCIALEYEZ, we are honoured to be a gold sponsor at WETEX 2024, where we look forward to exploring meaningful opportunities in sustainability and ESG. This event allows us to connect with forward-thinking organisations and share ideas that will inspire us as we take steps toward a greener future and positive impact in the region."

GEN PLUS Group, a global leader in integrated communications and holistic brand storytelling, has announced the appointment of Wael Mahdi as Chief Growth Officer for the Middle East and North Africa (MENA) region. This key leadership role underscores the Group's commitment to expanding its presence in the region, with a particular focus on Saudi Arabia and its Vision 2030 transformation. GEN PLUS Group recently established its regional headquarters in Riyadh to support this mission. Wael Mahdi brings over 20 years of experience in communications, media and journalism to his new role. He holds a Bachelor of Arts in Political Economy from the American University in Cairo and has held various senior positions at prominent organizations such as NEOM and the Saudi Research and Media Group, where he made a significant contribution across multiple outlets. His career also includes contributions to respected publications like Arabian Business, Alwatan, The National, and Asharq Alawsat, as well as nearly a decade with Bloomberg, where he covered business and energy news across the GCC.Sofia Panayiotaki, CEO of GEN PLUS Group, stated: "We are excited to welcome Wael Mahdi to our leadership team. His extensive experience in strategic communications and content creation will be invaluable as we strengthen our role in supporting Saudi Vision 2030 and helping brands in the Kingdom and the MENA region grow and thrive."Wael Mahdi added: "I am thrilled to join GEN PLUS Group at such a pivotal time of growth and transformation in the region. I look forward to contributing to the Group’s mission by driving impactful content and narratives that align with Saudi Arabia’s ambitious goals to spur economic activity and attract global investors."With a diverse network of over 3,000 experts representing 67 nationalities, the Group operates in more than 100 countries. GEN PLUS Group provides a comprehensive suite of services, including creative marketing, PR, digital strategy, social media and content development, all driven by its signature "PLUS" philosophy.In Saudi Arabia, GEN PLUS Group empowers brands, and partners with groundbreaking projects and initiatives to support Saudi Vision 2030.