https://theprpost.com/post/9680/regional-pr-cannot-operate-without-proactive-associations-with-media-dr-atul-m

Regional PR needs proactive media ties: Dr Atul Malikram

We are in a new era of Public Relations. In the last few years, the importance of reputation management has undergone a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Atul Malikram, Founder of PR 24x7, speaks at length about his decision to establish PR 24x7, the evolution of the PR industry—especially in Hindi-speaking markets—and the distinct approaches required for Political PR and corporate communications. He also shares insights on navigating both effectively, the unique challenges regional PR campaigns face compared to metro markets, and the major trends that will shape the future of PR and communications in India.What made you decide to establish PR 24x7? What is your vision for the agency?The conception of PR 24x7 was rooted in the belief that PR should not be confined to Indian metro cities and a strong desire to expand the reach of brands to the regional markets of India. I wanted the brand messaging to percolate into deeper regions of our country, where brands were equipped to connect with a wider audience and to augment its presence, and the people had access to a greater number of choices as well as the knowledge to make informed decisions. My vision is to make PR 24x7 the best regional PR agency in India and ensuring Tier 2 and Tier 3 cities benefit from strategic public relations.With nearly two decades in PR, how has the industry evolved, especially in the Hindi-speaking markets?Talking about the evolution of public relations industry, the awareness around PR was, and to some extent still, remains low. Traditional advertising and related terms such as ATL (Above the Line), and BTL (Below the Line), are concepts that people recognize easily and are usually familiar with, especially in the Hindi-speaking markets. However, public relations and the nature of roles relating to PR still remains elusive. However, I do find a lot more people entering and exploring the industry compared to 20 years ago, but the hotspots today still are the metro cities. We have a long way to go, and I am optimistic about it.PR 24x7 has a strong presence across diverse sectors. What key strategies have helped build credibility in regional markets?There is one key strategy which surpasses all, and that is strong and meaningful media relations. PR in regional India cannot operate without proactive associations with media, as it is fundamental to each pivotal component that make up public relations, such as media intelligence, crisis management, sentiment analysis, and more. Our ability to maintain long-standing connections with the media has allowed us to effectively establish PR 24x7 as synonymous to regional PR excellence, which has ultimately helped us satisfy the brands we work with, independent of the sector they belong to.Political PR and corporate communications require different approaches. How do you navigate both effectively?The strategies for Political PR and corporate communications differ significantly. In Political PR, content is the primary focus, and strategies are often shaped by personal ideologies, opinions, and public sentiment. On the other hand, corporate communications involve products, services, their USPs, brand language and messaging, and planned strategies. Understanding these distinctions help us cater both with precision and effectiveness.With digital PR on the rise, how do you see the role of traditional media evolving in today’s communication landscape?I believe even in the era of algorithm-driven content creation economy, traditional media still remains highly relevant. The credibility and trust that newspapers and magazines have, far exceed that of online platforms. While digital media may have the advantage of rapid dissemination and consumption of information, they also make it difficult to distinguish between real and fake news.On the contrary, traditional media, especially print media was, is, and will remain an authentic and a reliable source of information.Crisis management is crucial in PR. What are the key principles that you follow when handling brand or public figure crises?Effective crisis management in regional markets depends greatly on media intelligence, which in turn is built on proactive media relationships. A strong media network is critical to gather real time insights and crises preparedness. Our strength lies in our ability to anticipate, employ and analyze media monitoring insights, make assessments, and generate prompt, effective responses. This approach enables us to stay ahead of challenges, ensuring swift and strategic action when it matters most. We also strive to uphold transparency wherever possible and applicable.Many brands are focusing on purpose-driven PR. How can meaningful storytelling go beyond just promotional messaging?Meaningful storytelling has the potential to turn a brand into a movement. Empowering customers and elevating them from passive consumerism to active participation, showing measurable positive impact, building trust and maintaining transparency, are few ways brands are adopting purpose-driven PR. The future belongs to authenticity, and slowly but surely, more the audience will shift towards ethical consumerism. It is an exciting time, and we are here for it!You have worked extensively in regional PR. What unique challenges do regional campaigns face compared to metro markets?A challenge that we frequently face has to be that considering the diversity within and across regional markets, one size fits all does not work. Where metro markets are a few select and comparatively more homogenous, regional diversity calls for that extra mile to strategically tailor campaigns that resonate with the unique needs of each given region.Another challenge is the heavy reliance on advertising, particularly for smaller publications. Since their revenue or circulation isn’t as competitive as that of metro-based publication houses, they depend significantly on advertising to sustain their operations.Looking ahead, what major trends will shape the future of PR and communications in India?The future of PR and communications in India will be shaped by influencer marketing, especially the ones committed to a niche and authentic to their audience. Podcasts will also emerge as a key platform for delivering brand messages, and an engaging way to connect with the listeners.As the industry evolves, assimilation will be crucial to leverage these and other ubiquitous omni-channels effectively. Transparency, sustainability, and purpose-driven PR will gain momentum, prompting a shift in campaigns towards a more local and hyper-local approach, with a stronger emphasis on creating meaningful impact.
https://theprpost.com/post/9685/fti-consulting-appoints-usman-javed-as-a-sr-director-strategic-communications

FTI Consulting appoints Usman Javed as a Sr Director - Strategic Communications

FTI Consulting, Inc. has announced the appointment of Usman Javed as a Senior Director - Strategic Communications. In his role at FTI Consulting, Javed will support the growth of the firm’s capabilities in the Middle East, providing strategic and policy advisory services, with a particular emphasis on the financial services and energy sectors.Javed, who is based in Riyadh, brings a decade of experience as a British diplomat and economist to FTI Consulting. He has established strong relationships with key institutions and influential entities within the Kingdom. Javed previously served as First Secretary and Head of Economic Diplomacy at the British Embassy in Riyadh, where he led policy, trade and investment initiatives between the UK and Saudi Arabia. Whilst at the British Embassy, he also spearheaded the UK’s support of Saudi Arabia’s Vision 2030 agenda to deliver economic diversification, launching various initiatives across priority sectors including clean energy, financial services, technology and critical minerals.  “Usman’s appointment is one of several recent investments that demonstrate FTI Consulting’s commitment to its business in the Kingdom,” said Oliver Williams, Head of FTI Consulting’s Strategic Communications segment in the Middle East.“As Vision 2030 enters its next phase, we’re committed to enhancing our presence here to help our clients implement its delivery. Usman brings a deep understanding of that agenda, as well as extensive relationships across government and industry. He is a key hire for us and we are delighted to welcome him to the firm.”The appointment of Javed underscores FTI Consulting’s continued commitment to strengthen its presence across the Gulf Cooperation Council, following the launch of its operations in Riyadh in 2022. The firm’s Middle East team supports clients in addressing an array of business-critical issues that contribute to the development of the region’s capital markets and business landscape. FTI Consulting has advised on several landmark IPOs, including Modern Mills’ record-breaking listing on the main market of the Saudi exchange.Commenting on his appointment, Javed said: “I am delighted to join FTI Consulting at a pivotal moment as it expands its presence in Saudi Arabia – undoubtedly one of the most transformative markets in the world. With the firm’s global platform, the opportunity to partner across different business segments, and its clear commitment to investing in the Kingdom, we are uniquely positioned to support our clients through the exciting developments under Vision 2030.”
https://theprpost.com/post/9675/eyal-ashur-taps-shakespeare-communications-for-luxury-real-estate-pr

Eyal Ashur taps Shakespeare Communications for luxury real estate PR

Boutique PR agency Shakespeare Communications is now providing its suite of specialised PR services to Eyal Ashur, one of Dubai’s most dynamic real estate professionals, known as "Mr Jumeirah".As a sales consultant at AQUA Properties, Eyal specialises in high-end waterfront residences in some of Jumeirah’s most sought-after areas, including Port de La Mer, La Mer South, Jumeirah Bay, Pearl Jumeirah, City Walk, and The World Islands. With a background in luxury hospitality and sales, Eyal has built a reputation for his deep market knowledge, strong client relationships, and ability to navigate Dubai’s evolving property landscape with precision and expertise.Eyal says: “Throughout my career, I’ve cultivated strong client relationships, exceeding sales targets and delivering exceptional service. I’m excited to work with Shakespeare Communications to elevate my personal brand, share insights into Dubai’s luxury real estate market, and help more clients find their dream homes. My journey in real estate continues to evolve, and I look forward to the opportunities ahead.”Ananda Shakespeare, CEO of Shakespeare Communications, adds: “Eyal has a natural talent for building connections and delivering results in the highly competitive Dubai property market. His expertise in Jumeirah’s waterfront properties, paired with his commitment to excellence, makes him a standout professional. We’re thrilled to be working with him and can’t wait to share his story with a wider audience.”Ananda and her team will be working closely with key media to position Eyal as a leading voice in Dubai’s real estate sector, securing interviews, editorial features and industry insights.
https://theprpost.com/post/9674/bhaswati-chakravorty-joins-bank-of-america-as-senior-vp-corporate-communication

Bank of America taps Bhaswati Chakravorty as SVP, Corp Comms

Bhaswati Chakravorty has been appointed as the Senior Vice President, Corporate Communications at Bank of America. She shared the news of her new role on LinkedIn.Prior to this, she served as Vice President, Corporate Communications at Global Business Services, Bank of America, where she led communications and industry engagement for the bank’s global capability center in India. She played a key role in strategizing, designing, and executing communication and outreach initiatives in collaboration with Global Technology and Global Operations teams.With a rich background in corporate communications, Bhaswati brings extensive experience in crafting impactful campaigns and managing communications for leading global organizations. Her career includes leadership roles at renowned firms such as Capgemini India, HCL Corporation & Shiv Nadar Foundation, Max Life Insurance, and Tata Consultancy Services.
https://theprpost.com/post/9669/pr-professionals-expands-presence-in-telangana-with-two-new-client-wins-mic-ele

PR Professionals expands in Telangana with two new clients

PR Professionals (PRP), India’s leading integrated communications agency and the flagship of PRP Group, recently onboarded two new clients in Andhra Pradesh, deepening and expanding its presence in the state.  The agency has partnered with MIC Electronics Limited and Stonecraft Group. MIC Electronics Limited (MICEL), a Hyderabad headquartered listed company, is renowned for its pioneering contributions to Railways, Power Electronics, Medical Electronics, and LED Displays & Lighting. With over three decades of expertise, MIC has built a diverse portfolio of innovative projects spanning transportation, public infrastructure, and smart city initiatives. Stonecraft Group, on the other hand, is a trailblazer in eco-conscious real estate and infrastructure development, is recognized for its biophilic design principles and commitment to sustainability. With over 17 years of expertise and a successful track record of selling over one million sq. yds. of plots in Hyderabad, the group’s projects span luxury residential, commercial, and recreational spaces designed to promote well-being and harmony with nature.This comes on the heels of PRP’s ongoing mandate with the Department of School Education, Andhra Pradesh. The integrated mandate involves designing and executing impactful digital and media communication strategies for transformative educational programs such as the World Bank-funded Supporting Andhra’s Learning Transformation Program (SALT), Samagra Siksha, Mana Badi Nadu Nedu Programme, and the Jagananna Vidya Kanuka Programme. “We are thrilled to welcome MIC Electronics and Stonecraft Group to our portfolio of clients. These partnerships mark a significant milestone in our journey, as they have strengthened our presence in the state of Telangana. Both organizations align with our vision of fostering growth and innovation through strategic communication solutions. We look forward to leveraging our expertise to enhance their visibility and impact while continuing to expand our footprint in this thriving market” said Sarvesh Tiwari, Founder and Managing Director, PR Professionals.PR Professionals, established in 2011, is a leading integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.
https://theprpost.com/post/9667/steelcase-appoints-michelle-cockrill-as-apac-brand-communications-director

Steelcase appoints Michelle Cockrill as APAC Brand Communications Director

Steelcase has appointed Michelle Cockrill as its new director of brand communications for Asia Pacific (APAC). In this role, she will lead brand strategy, storytelling, and communications across the region, reinforcing Steelcase’s commitment to creating high-performance workspaces that support people and organizations.Cockrill joins Steelcase from BNP Paribas, where she served as head of marketing and communications for Asia Pacific for seven years. With extensive experience in strategic brand growth, she specializes in developing narratives that align business goals with human-centered communication. Her background also includes roles at J.P. Morgan and United Technologies.The appointment comes as Steelcase continues its expansion in APAC. The company sees the region’s evolving business landscape and the increasing adoption of hybrid work models as both challenges and opportunities for workplace design. Research from Steelcase shows that 56% of meetings now include remote participants, emphasizing the need for smarter, more adaptable workspaces that enhance collaboration and productivity.Peter Lewchanin, president of Steelcase APAC, highlighted Cockrill’s expertise in marketing and brand communications as a key asset in strengthening the company’s connection with businesses and consumers. He believes her leadership will further elevate Steelcase’s position as a trusted partner in workplace innovation.Cockrill expressed enthusiasm for her new role, noting that workplaces are undergoing another transformation and that Steelcase is at the forefront of helping organizations navigate these changes. She is particularly excited to join a company that not only designs high-performance spaces but also prioritizes sustainability and human-centric design. She sees Steelcase’s commitment to research-driven insights and innovative solutions as a unique and valuable opportunity.Steelcase’s announcement follows a similar move by ASICS, which recently appointed Caroline Fisher as its global brand communications director. Fisher will focus on integrating ASICS’ founding philosophy into its brand communications.
https://theprpost.com/post/9666/western-digital-taps-hoffman-for-apac-pr

Western Digital taps Hoffman for APAC PR

Western Digital, a leading data storage firm, has appointed The Hoffman Agency as its PR agency of record for the Asia-Pacific region, PRovoke Media reports. The partnership will cover key markets, including Singapore, Hong Kong, Japan, Korea, Taiwan, China, Australia, and Thailand.The Hoffman Agency will manage Western Digital’s PR and digital communications, reinforcing the company’s brand presence in the region.This announcement follows Western Digital’s ongoing plans to separate its HDD and Flash businesses into two independent, publicly traded companies. The company believes this strategic split will enhance innovation, optimize market-specific opportunities, strengthen leadership positions, and improve operational efficiency with distinct capital structures. The separation plan was first revealed in 2023.Meanwhile, The Hoffman Agency has been expanding its presence in Southeast Asia through strategic promotions and new hires.In Singapore, Vanessa Lee has been promoted to associate account director, digital, to drive integrated marketing communications (IMC) growth across the region, while Vivien Law will focus on key accounts and client service excellence. Both will report to Akansha Rai, deputy general manager.In Malaysia, Chee Kun Tan has joined as account director, working alongside Vicky Wong, general manager, to expand the firm’s presence in this rapidly growing technology market.Indonesia sees the promotions of Shinta Widianti to account director and Panji Pratama to associate account director, supporting Niko Radityo, deputy general manager.In Thailand, Prangthong Jitcharoenkul has stepped into the role of associate account director, while Jennine Aremanapong has joined as an account executive. Both will work with Clarence Lim, director of Southeast Asia, to drive business growth in the country.
https://theprpost.com/post/9664/ace-turtle-appoints-rasul-bailay-as-chief-communications-officer

Ace turtle appoints Rasul Bailay as Chief Communications Officer

Ace turtle, a technology-native retail company, has appointed seasoned business journalist Rasul Bailay as its Chief Communications Officer. In this role, Bailay will spearhead the company’s corporate communications strategy, manage public relations, and lead strategic initiatives aligned with ace turtle’s vision.With a distinguished career spanning over 26 years in business journalism, Bailay brings unparalleled expertise in covering India’s consumer economy and retail sector. He has held key positions at globally renowned publications such as The Wall Street Journal, Mint, The Economic Times, and Financial Express, where he extensively reported on industries including retail, technology, telecom, and politics. Notably, he was the Founding Editor of ETRetail.com and, in his most recent role, served as the Group Managing Editor of Images Group, overseeing a ten-member editorial team producing high-impact print and digital content.Nitin Chhabra, CEO of ace turtle, welcomed Bailay’s appointment, stating: “Rasul’s deep understanding of the Indian retail landscape and his ability to craft compelling narratives will be crucial in strengthening ace turtle’s corporate communications strategy. As we continue to drive transformation in retail through our technology-led solutions, his expertise will enhance our engagement with key stakeholders and amplify our brand story.”Expressing his enthusiasm, Bailay said: “I am excited to join ace turtle at a time when the company is revolutionizing the retail sector with cutting-edge technology and industry-leading solutions. Having observed the industry’s evolution closely, I look forward to working with ace turtle’s leadership team to further its vision and communicate its story effectively.”Since 2023, ace turtle has been expanding its leadership team to support rapid and sustainable growth. The company holds exclusive licensing rights for global brands such as Lee, Wrangler, Toys“R”Us, Babies“R”Us, and Dockers in India and other South Asian markets, reinforcing its position as a leader in the retail sector.
https://theprpost.com/post/9661/agency-veteran-brad-macafee-joins-kaoh-media-as-ceo

Agency veteran Brad MacAfee joins KAOH Media as CEO

KAOH Media has welcomed new CEO Brad MacAfee, as the renewable energy communications firm continues to expand with portfolio clients in project host communities across the nation and beyond."Founded by Kelly O'Neil and myself in 2014 and recently marking its first decade of bringing "good energy" to the world, KAOH Media has now reached an expansion point where bringing additional seasoned executive agency leadership to the team is a logical step to help us move to the next level," says KAOH Co-Founder and current CEO Allan Hug, "In Brad we have found the ideal mix of deep experience, wisdom and clear vision that can help guide us to new opportunities as we continue to serve our utility-scale renewable energy clientele in local host communities and support all aspects of the clean energy transition.""... it is rare to find leaders like Allan and Kelly, who care so deeply about their team and clients that they are willing to take on new roles that align with their expertise and passions while also having the courage to bring in an outside leader" ~ Brad MacAfeeMacAfee's background in leadership and mission-focused corporate culture includes a nearly 20-year stint at Porter Novelli, where he spent his last four years as CEO and Sr. Partner. He helped transform the agency from a generalist agency to one focused on purpose and social impact consulting. More recently, he founded Mission + Cause, a consultancy and executive search firm aimed at assisting public relations agencies and in-house communications departments in aligning workplace culture for purpose-driven and results-oriented expansion."When I was initially introduced to KAOH Media, I was immediately struck by the strong leadership, innovation and rapid growth that the agency has achieved in the renewable energy industry," says MacAfee, "Upon further exploration, I became even more intrigued and excited by the level of creativity and dedication of the KAOH team, and their singular expertise in the space. KAOH Media is driving societal impact at the local and community level. What's impressive is the agency has figured out how to get hyper-local at scale."Employee owned and operated, KAOH offers disciplined project managers and experienced storytellers with a passion for clean energy technology, positive community engagement and impactful messaging. The multi-talented remote team hails from every corner of the country and comes from a variety of backgrounds: politics, digital marketing, journalism, media, events, technology, environmental law, design, lobbying, and energy development.With Brad's appointment to CEO, KAOH Media's founders, Allan Hug and Kelly O'Neil will be taking on new roles in the organization. Allan Hug, former CEO, will shift to the role of Chief Growth & Innovation Officer where he will be responsible for driving agency growth and expansion as well as its focus on development of new technologies, products and services to elevate KAOH clients in the market. Kelly O'Neil, currently President, will now become President & Chief Client Officer. In her role, Kelly will be responsible for ensuring that KAOH is bringing the best people, approach and service principles to the agency's growing list of clients. Both Allan and Kelly will continue their roles and responsibilities serving on the agency's Board of Directors."I have worked with a lot of communications agency founders during the last several years, and it is rare to find leaders like Allan and Kelly, who care so deeply about their team and clients that they are willing to take on new roles that align with their expertise and passions while also having the courage to bring in an outside leader," said Brad. "Even better, both founders want to stay and continue to grow the agency's impact in energy and other areas of social impact. Having the opportunity to collaborate with these founders and the team they have assembled and grown is inspiring.""KAOH Media's singular dedication to the learning the renewable energy space over the past decade has sharply honed the agency's ability to quickly and effectively assess local community growth opportunities, and help lead and support development teams in project areas through every phase from leasing through construction", says KAOH Co-Founder and President Kelly O'Neil, "We look forward to benefiting from Brad's expertise in agency management to help us assess how to best navigate the next chapter of growth for KAOH Media."
https://theprpost.com/post/9650/sushmita-bandopadhyay-joins-apollo-hospitals-as-vp-corporate-communications

Sushmita Bandopadhyay joins Apollo Hospitals as VP - Corporate Communications

Apollo Hospitals, the Indian multinational healthcare group, has appointed Sushmita Bandopadhyay as Vice President - Corporate Communications. Announcing her new role, she shared, “A testimony of faith! Back to my love for healthcare. Back in the corporate communications role. Settling in a new city and a new playground. Salute to one month in my new role at Apollo Hospitals.”With over 23 years of experience, Sushmita has expertise in integrated communication campaigns, crisis strategies, employer branding, internal communications, CSR, advocacy, and brand storytelling. Before joining Apollo Hospitals, she served as Executive Vice President at Weber Shandwick for three years. Her career also includes key roles at Good Relations, Perfect Relations, BD India, and more.
https://theprpost.com/post/9641/concept-pr-launches-concept-x-for-ai-powered-solutions

Concept PR launches Concept X for AI-powered solutions

Concept PR has unveiled Concept X, a transformative AI-led digital first initiative. This strategic move further strengthens Concept PR’s presence in the digital ecosystem, offering clients powerful and integrated digital-first solutions to engage audiences, build reputation, and deliver exceptional visibility across all touchpoints.Concept PR has been a leader in offering comprehensive PR and digital services. Recognizing the surge in demand for specialized digital-first approaches, Concept X has been created to help clients build reputation using digital-first data driven targeting strategies. Concept X will create strategic and creative content using most advanced tools for research, insights, development, production and amplification“Concept Group continues to invest heavily in data, content, digital first initiatives, AI labs, production and technology to stay ahead of the curve in all communication solutions,” said Vivek Suchanti, Chairman & MD, Concept Group.Concept X empowers brands with transformative, data-driven digital strategies to build a robust reputation and foster meaningful connections with their target audience. Leveraging precision targeting, compelling content, and cutting-edge technology, Concept X crafts digital-first solutions that drive engagement, enhance visibility, and deliver measurable impact.“With the launch of Concept X, we are redefining the digital communications landscape with a data-driven, precision-led approach. In today’s dynamic environment, content is at the heart of audience engagement, and we are committed to crafting impactful narratives that build strong, future-ready reputations. While continuing our collaboration with Concept PR’s clients, Concept X will also drive independent, transformative digital strategies tailored to the evolving needs of modern brands. It’s a commitment to innovation, compelling storytelling, and measurable growth.,” said Omer Syed, CEO, Concept X.
https://theprpost.com/post/9638/havas-thailand-strengthens-leadership-with-strategic-appointments

Havas Thailand strengthens leadership with strategic appointments

Havas Thailand has strengthened its leadership team through key  appointments, reinforcing its commitment to delivering integrated and innovative solutions in  the Thai market.  Carlo Herold has been appointed as Managing Director, where he will oversee media operations  and spearhead strategic initiatives aimed at driving client engagement and elevating market  presence. With a proven track record in performance marketing and digital innovation, Carlo’s  expertise will play a pivotal role in strengthening Havas Thailand’s media offerings. Joining alongside Carlo is Siamrit Wongvichitara, who takes on the role of Chief Growth and  Commercial Officer, Havas Thailand. Siamrit will focus on driving business development,  expanding client partnerships, and enhancing the agency’s commercial capabilities. His  extensive understanding of the Thai market and experience in crafting impactful growth  strategies will further bolster the agency’s leadership. Both Carlo and Siamrit will report to Aga  Giedroyc, CEO of Havas Thailand.  Rana Barua, Group CEO, India, SEA & North Asia shared, “Thailand is a key growth market for  Havas, and strengthening our leadership here is a top priority. Carlo and Siamrit bring a wealth  of expertise and a deep understanding of the local market, which will be invaluable in driving our  strategic goals. As the Thai market continues to evolve with new opportunities and challenges,  Carlo and Siamrit will play a pivotal role along with Aga, in navigating these shifts and  accelerating our growth in the region. Their leadership will be instrumental in reinforcing Havas  Thailand’s position as a forward-thinking, innovative partner to our clients.”  Speaking about the leadership appointments, Aga Giedroyc, CEO Havas Thailand shared, “These appointments mark a significant step in strengthening our capabilities and aligning with  the evolving needs of the Thai market. With Thailand ranking among the top globally for mobile first behavior and social commerce, it is crucial to strengthen our digital capabilities to stay  ahead of evolving consumer trends. By helping our clients navigate this dynamic landscape, we  aim to achieve sustainable growth while building meaningful brands that deeply resonate with  audiences. Together, we will continue to innovate and deliver impactful solutions that resonate  across the market." Carlo and Siamrit shared, “We are both excited to take on these roles and work together to lead  Havas Thailand through its next phase of growth. We look forward to collaborating with Aga and  the entire team to drive impactful strategies that not only elevate our market presence but also  create lasting value for our clients. Together, we are committed to strengthening Havas  Thailand’s position as a forward-thinking, solutions-driven partner in this dynamic and evolving  market.” 
https://theprpost.com/post/9628/kate-midttun-re-elected-as-middle-east-public-relations-association-chairperson

Kate Midttun re-elected as Middle East Public Relations Association Chairperson

The Middle East Public Relations Association (MEPRA) has announced the re-election of Kate Midttun, Founder & CEO of Acorn Strategy, as Chairperson for a second consecutive term. Jon Barber, Vice President of Marketing & Communications at TECOM Group Dubai, has also been re-elected as Vice Chair. Both leaders were first elected in 2022 and will continue to drive MEPRA’s vision for growth, excellence, and industry advancement across the region for the next two years.Under their leadership, MEPRA has gone from strength to strength, expanding its influence and impact across the Middle East. The association has seen a significant increase in membership, welcoming more agencies, corporates, and individual professionals into its growing community. Key industry partnerships have been strengthened, with MEPRA establishing a strong presence in Kuwait through its participation in the Kuwait Summit in 2024 and expanding its footprint in Qatar with the inaugural MEPRA Qatar Leadership Majlis set to take place on 26 February in Doha.The past year marked MEPRA’s most successful awards ceremony to date, with a record-breaking number of entries and attendees. In a major milestone, MEPRA also launched its Artificial Intelligence Guidelines in both Arabic and English, further solidifying its role as a thought leader in the industry.“Leading MEPRA over the past two years has been an honour, and I am delighted to continue in this role. Our industry is evolving rapidly, and MEPRA remains committed to driving excellence, fostering innovation, and supporting PR professionals across the region. With our continued growth and ambitious plans for 2025, we are excited to build on this momentum and make an even greater impact,” said Kate Midttun, Chairperson of MEPRA.Alongside the reappointment of the Chair and Vice Chair, MEPRA has also announced the promotion of Dalya Mohamed to General Manager. Over the past three years, Dalya has played a pivotal role in driving MEPRA’s growth and success, working closely with the board to expand the association’s reach and deliver impactful initiatives.Jon Barber, Vice Chair of MEPRA added, “The past two years have been a period of significant growth and transformation for MEPRA. From record-breaking events to deeper regional engagement, we have made great strides in strengthening our industry. As we look to the future, our focus remains on expanding MEPRA’s reach, providing valuable opportunities for our members, and ensuring that the PR and communications profession in the Middle East continues to thrive.”With strong leadership in place, MEPRA is set to build on its successes and continue shaping the future of public relations and communications in the region.
https://theprpost.com/post/9624/amit-gujral-joins-aarambh-communications-as-an-advisor

Amit Gujral joins Aarambh Communications as an advisor

Amit Gujral, former Chief Marketing Officer at JK Tyre & Industries Ltd. and LG Electronics India Ltd., has joined Aarambh Communications as an Advisory Board member. With nearly three decades of experience in branding, advertising, and product marketing, Gujral will provide strategic guidance to the firm as it expands its services.At Aarambh Communications, Gujral will work closely with founders Sukriti Vajpayee and Himanshu Upadhyay. The firm specializes in PR and marketing for sectors including fintech, healthcare, lifestyle, NBFCs, martech, real estate, and edtech.During his tenure at JK Tyre, Gujral led campaigns such as "JK Tyre Desh Ka Tyre – Jab Hindustan Mile Hindustan Se." His time at LG Electronics included several branding initiatives that strengthened the company’s market position.Commenting on his new role, Gujral said, “Marketing and branding have always been my passion. I look forward to mentoring businesses and contributing to Aarambh Communications’ efforts in building strong brand narratives.”Sukriti Vajpayee, Founder of Aarambh Communications, stated, “Amit’s expertise in marketing aligns with our goal of helping brands achieve long-term success. His insights will add significant value to our strategic direction.”Co-founder Himanshu Upadhyay added, “Amit’s understanding of consumer behavior and multi-channel marketing will help us integrate innovative marketing and PR strategies for our clients.”Aarambh Communications provides PR and marketing solutions focused on brand visibility, media relations, digital marketing, and thought leadership. The firm works with brands to enhance reputation, engage consumers, and drive business growth.
https://theprpost.com/post/9636/tiger-brokers-appoints-w-communications-to-lead-apac-communications-strategy

Tiger Brokers appoints W Communications to lead APAC communications strategy

Financial firm Tiger Brokers has appointed independent communications agency W Communications Singapore to manage its communications efforts across Singapore and the Asia Pacific region.Following a competitive pitch, W Communications will work with Tiger Brokers to refine its approach in key markets, enhance the brand’s narrative, and highlight its platform offerings and industry expertise. The agency’s focus will be on driving awareness, building trust, and reinforcing the brokerage’s mission to make trading and investing more accessible to a broader audience.The partnership will see W Communications amplify Tiger Brokers’ key messages, increasing its share of voice among retail investors, high-net-worth individuals, and financial intermediaries. By implementing an innovative communication strategy, the agency aims to position the brokerage as a leader in the highly competitive financial sector.This collaboration follows the recent appointment of Robin Chang as W Communications’ general manager for the Asia-Pacific region. Reporting to founder and CEO Warren Johnson, Chang brings 17 years of experience in public relations and integrated communications, spanning consumer, lifestyle, and corporate sectors.
https://theprpost.com/post/9618/axicom-appoints-eric-claassen-as-first-managing-director-in-germany

Axicom appoints Eric Claassen as first Managing Director in Germany

Axicom has appointed its first managing director in Germany to drive the WPP specialist tech agency’s expansion across Germany and Europe.Eric Claassen, who brings 15 years of experience in integrated brand and corporate communications, has held roles at agencies including FleishmanHillard and MSL. Most recently, he developed and led the PR unit at German digital, data analytics, and content agency Looping Group, working with clients such as BMW, Tiffany & Co, Allianz, Netflix, Asus, and the Marine Stewardship Council.Claassen will join Axicom’s European leadership team and report directly to new EMEA president Isobel Coney. His appointment marks the first major leadership change under Coney, who joined the agency in October after Kate Stevens transitioned into a global chief experience officer role.As part of Axicom’s European growth strategy, Claassen will collaborate with colleagues across the agency’s six other European offices in London, Stockholm, Paris, Milan, Amsterdam, and Madrid. His focus will include employee development and expanding the agency’s service offerings in data, analytics, AI, content creation, and creative services.The previous leader in Germany, Martina Brembeck, has been with Axicom for nearly 30 years and is now in her final year before retirement. She will remain in the company during a transition period.Coney highlighted Axicom’s rapid growth and the significance of attracting a leader of Claassen’s caliber. She also expressed appreciation for Brembeck’s long-standing contributions to the agency.Claassen emphasized the vast potential for technology communication in Germany, noting Axicom’s ability to create new opportunities for clients through a blend of enthusiasm and expertise. He looks forward to shaping the agency’s next phase of growth alongside an ambitious team and within a strong network.Axicom experienced double-digit growth in 2024 and is targeting a similar performance this year. The agency was also recognized as PRovoke Media’s EMEA and Global Technology Agency of the Year in 2024.
https://theprpost.com/post/9613/in-the-next-decade-corp-comm-will-become-explicitly-purpose-driven-ameet-rele

In the next decade, corp comm will become explicitly purpose-driven: Ameet Rele

We are in a new era of Public Relations. In the last few years, the importance of reputation management has undergone a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Ameet Rele, Head of Communications & CSR, Nuvoco Vistas Corp, shares insights on aligning corporate communications and CSR with business objectives. Drawing from his experience across manufacturing, energy, and building materials, he discusses the evolution of corporate communication, impactful CSR initiatives, and key trends shaping the industry’s future, and more.Nuvoco is one of the leading cement manufacturing groups in India. What has been your strategy in aligning its corporate communications and CSR efforts with the company’s business objectives?Nuvoco drives Corporate Social Responsibility (CSR) with a profound sense of purpose, guided by its core value of Care. This commitment extends far beyond business, reflecting a genuine desire to uplift communities in the areas of its operations and contribute to a more sustainable world.In strategic alignment with its business objectives, Nuvoco focuses on enhancing and reinforcing its existing programs to maximize their impact. These efforts are brought to life through five strategic pillars: Saksham Bharat for livelihood and skill development, Sangrahit Bharat for natural resource conservation, Shikshit Bharat for education, Swasth Bharat for healthcare, and Sanrachit Bharat for infrastructure development.In line with our business goals, we integrate corporate communications with a strategic blend of reputation management for the mother-brand NUVOCO, through employer branding, digital initiatives, and SEO/SEM. By highlighting our company’s core values and diverse opportunities, we establish Nuvoco as an employer of choice while ensuring our messaging remains impactful across every digital channel. Enhanced SEO boosts our visibility, and targeted SEM efforts ensure that our communications effectively reach and engage the right audiences.Having worked across diverse industries like manufacturing, energy, and now building materials, how do you perceive the evolution of corporate communication in these sectors?Over the past two decades, corporate communications in the B2B sector have undergone a dramatic shift. The era of traditional press releases and one-way messaging is over, replaced by integrated, digital strategies that redefine stakeholder engagement. Today, we don’t just share information - We forge meaningful connections.Social and digital media, alongside content marketing, are indispensable for real-time engagement and long-term relationship building. Content reigns supreme, with messaging tailored to align with business objectives, elevate brand reputation, and enhance market competitiveness. Facts and figures alone fall short; compelling storytelling is the game-changer that creates an immersive, authentic experience across all platforms.Could you share an instance where your CSR initiatives made a measurable impact on the community and the company’s stakeholders?At Nuvoco, we’re all about creating meaningful change through our CSR initiatives, and these projects highlight the difference we’re making in communities:Our flagship program, NUVO Mason, has empowered over 500 individuals across states of Rajasthan, Chhattisgarh, and West Bengal. Through 300+ hours of training in tile masonry, participants earn NSDC certification and gain direct access to job opportunities. The program’s focus on inclusivity helps people from vulnerable communities take charge of their futures and contribute to local economic growth.Our Project Daksh has also made a significant impact by training over 200 girls as Sewing Machine Operators. With 180 of them now employed in garment manufacturing, the initiative has empowered these women, increased their income, and contributed to the financial stability of their families.Through the SMART Class initiative under Shikshit Bharat, we’ve impacted over 12,000 students across 48 government schools. By introducing interactive Smart Boards, we’ve made learning more engaging and effective, giving students the tools to succeed and build brighter futures for themselves.Through our Swasth Bharat initiative for healthcare, Nuvoco installed a 5KVA off-grid solar power system at a hospital, ensuring a reliable power supply for essential surgeries and care. Additionally, we provided around 100 solar lights to nearby villages, improving safety and quality of life for local residents.Through these programs, Nuvoco is not just giving back to the community but creating lasting, sustainable change that lifts individuals and entire communities toward a brighter, more inclusive future.What trends in corporate communications and CSR do you believe will shape the building materials industry in the coming decade?In the next decade, Corporate Communications, particularly in the building materials industry, will be revolutionized, becoming hyper-digital, further transparent, and explicitly purpose-driven. Stakeholders, from customers to investors and communities, are no longer looking for just quality products—they want genuine proof of sustainability, innovation, and tangible impact. AI-driven content, immersive experiences, and interactive platforms will set the new standard, with real-time analytics, SEO, SEM, and advanced digital tools driving faster, smarter, and highly personalized communication. Social media will evolve beyond a mere marketing tool, becoming a platform for trust-building and meaningful engagement, where authentic conversations hold greater significance than ever.Corporate Social Responsibility (CSR) is evolving from a mere obligation to a fundamental leadership imperative. Companies will need to prioritise social commitments and cultivate a strong reputation through responsible social engagement. Sustainability will become indispensable for success and a positive brand image. Businesses will be compelled to deeply integrate sustainability into their operations. Only those organizations that proactively adopt innovative CSR strategies will lead the way in a future where environmental and social responsibility are the true measures of success.
https://theprpost.com/post/9608/kaizzen-expands-portfolio-with-the-launch-of-public-affairs-vertical

Kaizzen expands portfolio with the launch of Public Affairs Vertical

 Kaizzen, a global award-winning integrated communications consultancy, launches Public Affairs Advisory Services as a new business vertical. This strategic portfolio expansion reinforces Kaizzen’s commitment to providing a comprehensive solution that addresses the evolving needs of businesses and institutions operating in a dynamic regulatory and policy landscape. The Public Affairs vertical has been established to address the growing need for dedicated policy advisory services and to support organizations in navigating the ever-evolving policy landscape, facilitating effective engagement with key stakeholders, and fostering an environment conducive to sustainable business growth. With India's rapid socio-economic development and rising global stature, there is an increasing demand for well researched representation to support business continuity and growth. In view of this, the Public Affairs vertical will offer services such as stakeholder mapping, government engagement, policy advisory & advocacy, issue management, legislative tracking, research, and narrative building."I strongly believe policy formation will play a pivotal role in India’s vision of becoming the third-largest economy by 2030 and in achieving our net-zero goals. With Kaizzen’s Public Affairs practice, we aim to enable policy formation by bringing leaders, experts, industry, government, and think tanks together," said Vineet Handa, Founder and CEO of Kaizzen.Handa further added, "With the launch of Kaizzen Public Affairs, Kaizzen will complete its service offerings and further strengthen its growth trajectory."To lead the newly launched vertical, Kaizzen is excited to welcome two eminent professionals. Jitendra Lall comes on board as a Senior Director, bringing over 27 years of experience in managing compliance, approvals, business continuity, and policy amendments across various sectors. Additionally, Kalyan Ranjan joins as an Advisor, with over 32 years of expertise in Public Relations, Corporate Communication, Public Affairs, CSR, and Sustainability. An alumnus of Jawaharlal Nehru University and the Indian Institute of Mass Communication, Mr. Ranjan has held leadership positions, including at Hindustan Coca-Cola Beverages, and is known for his philosophy, "Together, we grow." Their combined expertise will immensely enhance Kaizzen's capabilities in navigating and influencing policy formulation."I am elated to join Kaizzen and contribute to the inception of the Public Affairs vertical. With our collective experience and a shared vision, we aim to create a robust platform to support the sustainable growth of businesses and innovation. We will collaborate towards cultivating meaningful stakeholder outreach and engagement, aligned with the government’s aim to enhance ease of doing business,” said Ranjan.
https://theprpost.com/post/9591/air-canada-appoints-actimedia-pr-digital-as-its-communications-partner-for-india

Air Canada appoints Actimedia PR Digital as its Communications Partner for India

Leading global airline Air Canada, that provides direct services to six continents, boasting a state-of-the art fleet of over 350 aircraft, has signed on Actimedia PR & Digital for its pan-India communications mandate. This mandate comes to Actimedia through The PC Agency - the world’s luxury travel consultancy, that has been appointed by leading global airline, Air Canada, to support its PR and communications across EMEA and India. Actimedia PR & Digital is a leading boutique lifestyle agency that has successfully strengthened the market presence of both local and global brands for over 26 years, through its personalized 360-degree communications approach. As Canada’s largest airline and flag carrier with hubs in Montreal, Toronto and Vancouver, and transatlantic services to six airports in Canada, Air Canada offers customers not only the ability to connect to the largest domestic network to reach virtually everywhere in Canada, but also to an extensive network of 190 destinations across 58 countries. Its global network enables Air Canada to offer international customers convenient options to connect via Canada to destinations worldwide, including in the US, Caribbean, South America India and Mexico. Those flying through Air Canada’s hubs to the U.S. also benefit from US customs preclearance, allowing travellers to pre-clear all US immigration and customs formalities pre-departure, and therefore arrive in the US as a domestic passenger. “We are excited to collaborate with Air Canada on their India journey. Air travel between the two destinations has always been robust thanks to students, leisure and business travellers. With the brand moving into its next phase of growth and expansion, we look forward to assisting them in India and amplifying their presence here through an engagingly woven narrative across platforms,” said Amitabh Saksena, Founder and Director, Actimedia PR & Digital. Air Canada currently flies from Delhi and Mumbai to and from key Canadian hubs like Toronto and Montreal providing seamless travel options for passengers. The airline runs up to 11 weekly flights from Toronto to Delhi and Mumbai, daily flights from Montreal to Delhi, and daily flights to Delhi from Western Canada via London Heathrow. This news comes as Air Canada gears up to operate one of its busiest ever summer schedules, allowing more visitors to experience Canada’s cosmopolitan cities and beautiful landscapes. This year’s expanded schedule will offer over 100,000 weekly seats from 30 destinations across Europe and North Africa in the peak of Summer 2025. It will feature new routes from the Italian city of Naples and Portugal’s second city, Porto, taking off in summer 2025, bound for Air Canada’s Montreal hub. It also includes expanded capacity on existing routes and the relaunch of flights from London Heathrow to Ottawa and Prague to Toronto. 
https://theprpost.com/post/9590/flags-communications-to-handle-pr-for-india-fashionforum2025

Flags Communications to handle PR for India Fashion Forum 2025

Flags Communications has bagged the PR mandate for the 24th Edition of India Fashion Forum (IFF), India’s largest and most influential event dedicated to transforming the fashion retail industry. The event held on January 28-29, 2025, in Grand Sheraton Whitefield Bangalore, brought together key industry leaders, fashion innovators, and retail professionals to explore the latest trends, innovations, and strategies driving the future of fashion in India. With an impressive line-up of speakers, panel discussions, and workshops, the event provided valuable insights into the ever-evolving landscape of fashion in India.Ayush Nambiar, Director of Flags Communications said, we are thrilled to collaborate with the India Fashion Forum, a key event in India’s fashion retail landscape. This partnership aligned with our strategic vision to expand our presence in the fashion and lifestyle sectors, and we are proud to contribute to the event's success and enhance its reach and impact.Flags Communications played a pivotal role in managing media outreach, driving engagement and ensuring widespread coverage in key publications. The efforts were aimed at amplifying the forum’s message and ensuring that its valuable discussions reached a global audience of fashion professionals, brands, and thought leaders. This collaboration marks a significant milestone in Flags’ growing portfolio, further solidifying the agency’s expertise in creating impactful PR strategies for major industry events.
https://theprpost.com/post/9583/hsbc-appoints-farah-farooq-as-head-of-communications-for-menat

HSBC appoints Farah Farooq as Head of Communications for MENAT

HSBC has appointed Farah Farooq as Head of Communications for Middle East, North Africa, and Türkiye (MENAT) region, effective 1 February 2025.In this role, Farah will lead the development and implementation of HSBC’s communications strategy across the MENAT region, leveraging the bank’s long-established history and presence in the region and the role it continues to play in supporting the world’s most ambitious economic transformation agendas undergoing in the Middle East.Farah will help to position the MENAT region as a crucial driver of the bank’s internationalism, highlighting the region’s significance as a strategic economic, trading, and wealth hub bridging East and West.Based in Dubai, Farah will report functionally to Jessica Lee, HSBC’s Interim Group Head of Communications, Businesses & Markets at HSBC, and to Selim Kervanc, Chief Executive Officer of HSBC MENAT, on an entity basis.Farah brings more than 20 years’ experience across financial services. She is a seasoned leader with experience in building and enabling high performing teams. Farah has been with HSBC for 14 years, overseeing communications for business lines and markets across the Middle East and European regions. Most recently as Head of Communications for the UAE, Farah has helped shape and share the bank’s growth story.Prior to joining HSBC, Farah set up the financial communications practice for Weber Shandwick in the Middle East, leading a strong team servicing key government, financial services, multilateral banks, and investment agency clients.
https://theprpost.com/post/9577/gambit-communications-kicks-off-the-year-with-six-new-hires

Gambit Communications kicks off the year with six new hires

Gambit Communications has kicked off the year with the announcement of six new hires, as it continues its expansion following further multinational client wins and an awards season that saw them win ‘five agency of the year’ titles. The new additions come from the UAE, UK, Palestine, India and Jordan, and are based across Dubai and Riyadh, adding further fuel to the agency’s roster following prestigious client wins over the past few months including Samsung, Uber, Deloitte, Emirates Airlines Festival of Literature, OMNIYAT and Essilor Luxottica Group. The new team members include: • Shalaka Paradkar, Senior Content Strategist: Architect-turned-award-winning communicator, Shalaka brings 23 years of experience at the region’s leading agencies and media houses to the Gambit team. As a sustainability and tech specialist, she has led comms content for global leaders, including Amazon Devices, DHL, KPMG, Proofpoint, Sony, and Wasl. A former journalist and editor, she has worked with Khaleej Times, Gulf News, and ITP.   • Hope Smith, Account Manager: Headhunted from the UK, where she specialized in retail, leisure, and entertainment venues, Hope has worked on high-profile projects with renowned brands such as STABILO, Eldon Square, Gravity Max and Thorpe Park as well as BMW, MINI, Panasonic and Bell UK, bringing her expertise to a wide range of industries.• Nadine Al Natour, Junior Account Executive: Nadine is a Palestinian Mass Communication fresh graduate from American University of Sharjah with fantastic academics including graduating with Cum Laude honors and being recognized on the Dean’s List and Chancellor’s Distinguished List. She joins the agency’s Riyadh team handling brands such as Uber, Aramex and MAF Shopping Malls. • Hana Sabri, Junior Integrated Communications Executive: Hana is a Palestinian graduate of the American University of Sharjah with a BA in Media Communications and a minor in Luxury Marketing. A successful internship at Gambit last summer earned her an immediate job offer upon her graduation last month. Hana was the valedictorian of her graduating class and has a passion for design and photography.  • Mohammed Mardood, Account Executive: Mohammad is an Emirati national and a graduate of Masar Godolphin, an esteemed program conducted under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum. He also holds a Bachelor of Applied Science in Aviation Maintenance Technology from HCT. An accomplished flat racehorse trainer, Mohammad further showcases his expertise as a racing analyst on the Dubai Racing Channel.• Ahmad Ramadan, Junior Account Executive: Ahmad is a fresh graduate from Rochester Institute of Technology, with a bachelor’s degree in Global Business Management. With over three years of experience in events, sales, and marketing, Ahmad is a huge automotive enthusiast and joins Gambit to work on brands such as McLaren and Lexus. Gambit Communications picked up 36 major awards during 2024, including winning the MENA Young Lions for the second successive year, and being named agency of the year five times: Medium Agency of the Year and Homegrown Agency of the Year at the MEPRA Awards 2024, PR Agency of the Year and Independent PR Agency of the Year at the Campaign Middle East Agency of the Year Awards 2024, and Medium Agency of the Year at the PRCA Regional Awards 2024.  The Dubai-born independent communications agency handles a range of multinational brands including Samsung, Uber, Acer, BMW, Amazon Payment Services, Porsche, Mandarin Oriental and more.
https://theprpost.com/post/9569/prca-mena-welcomes-new-member-publsh

PRCA Mena welcomes new member Publsh

PRCA Mena, the regional arm of the largest public relations and communications association in the world, has welcomed Publsh as its newest member, further strengthening the region’s growing network of PR and communications professionals.According to its website, Publsh is a full-service experiential agency that specializes in crafting impactful brand narratives, events, public relations, media buying, social media and influencer campaigns. With over 1,000 successful campaigns, the agency continues to help brands connect with their audiences and drive meaningful engagement.Conrad Egbert, Head of PRCA Mena, said: "We welcome Publsh into the fold of the PRCA Mena and are thrilled to have another member sign up to our code of conduct, further raising standards and ethics within the wider industry. We look forward to seeing the team engage with the community and contribute to the region’s thriving PR and communications landscape."Kushal Desai, COO and Co-Founder of Publsh, added: “PRCA Mena is the gold standard for PR and communications in the region, bringing together the best in the industry to drive innovation and excellence. Its role in shaping industry conversations, advocating for best practices, and providing a platform for collaboration is unmatched. Joining this prestigious network is an important step for us at Publsh, and we look forward to learning from and contributing to this thriving community.”Publsh’s membership with PRCA Mena reflects its commitment to industry best practice, reinforcing its position as a responsible member within an evolving media and communications landscape.
https://theprpost.com/post/9565/glad-u-came-wins-pr-mandate-for-la-pink

Glad U Came wins PR mandate for La Pink

Glad U Came, a leading PR and influencer marketing agency, has secured the PR mandate for La Pink, a premium personal care brand that offers toxin-free, natural, and effective skincare solutions. As the official PR partner, Glad U Came's responsibility encompasses amplifying awareness and visibility of the brand, while handling brand enhancement and influencer engagement. The account was won following a multi-agency pitch.Glad U Came is known for combining its extrinsic knowledge of the industry and top-notch media relations. The agency’s key responsibilities will include strategic counseling and planning, an integrated communication program that includes strategic media and influencer engagements, and building an influential community for the brand.La Pink is a revolutionary personal care brand that blends nature with innovation to create high-quality, toxin-free products. With a strong commitment to clean beauty, La Pink formulates its skincare and haircare products with natural, science-backed ingredients that are safe, effective, and cruelty-free. Their products are infused with Pink Algae Complex, a unique formulation that provides intense hydration, nourishment, and long-lasting results, ensuring consumers experience the best of nature’s goodness while maintaining an eco-conscious approach.On winning the mandate, Maddie Amrutkar, founder of Glad U Came, said: "La Pink’s dedication to clean, toxin-free beauty aligns perfectly with the evolving consumer preference for safe and effective skincare. Our PR strategy will focus on educating consumers about these innovative formulations and positioning La Pink as a leader in the personal care industry."
https://theprpost.com/post/9564/roarrr-media-wins-pr-mandate-for-equitor-value-advisory

Roarrr Media wins PR mandate for EQUiTOR Value Advisory

Roarrr Media and PR has secured the national PR mandate for EQUiTOR Value Advisory Pvt. Ltd. Equitor is a leading consulting firm dedicated to unlocking the true potential of intangible assets such as brand value and intellectual property. Roarrr founder Sonali Ramaiya said: “It is an absolute privilege to collaborate with EQUiTOR. Our team is eager to leverage our expertise and craft tailored campaigns that enhance EQUiTOR's brand presence and market equity. This win reaffirms our commitment to delivering impactful, multi-channel communication strategies for our clients and their stakeholders.”Ramesh Jude Thomas, Founder and Director of EQUiTOR, said: “We are thrilled to partner with Roarrr Media to propel our growth to the next level. We believe the dynamic and innovative team at Roarrr Media will align seamlessly with our business goals, enabling us to craft a winning communication strategy that amplifies our presence in the consulting space and strengthens our connection with our audience.”This partnership will help Roarrr Media strengthen EQUiTOR’s market presence and boost its impact in the consulting and advisory space.
https://theprpost.com/post/9561/samsung-gulf-electronics-taps-gambit-communications-as-pr-partner

Samsung Gulf Electronics taps Gambit Communications as PR partner

Samsung Gulf Electronics has named Gambit Communications as its strategic public relations agency following a competitive multi-agency pitch. The partnership will oversee PR initiatives across five key markets—UAE, Qatar, Kuwait, Bahrain, and Oman—covering multiple divisions, including smartphones, televisions, and home appliances.Commenting on the collaboration, Jamal Al Mawed, Founder and Managing Director of Gambit Communications, stated: "Samsung is a global leader in innovation, shaping the way we live through groundbreaking technology. It is both a privilege and a responsibility to help craft and amplify their stories across the region."The appointment aligns with Gambit Communications’ ongoing growth trajectory. The agency has recently expanded its team with six new hires and added prominent brands such as Uber, Deloitte, Emirates Airline Festival of Literature, OMNIYAT, and EssilorLuxottica Group to its portfolio.Gambit has solidified its position as a regional powerhouse, securing 36 prestigious awards in 2024. These accolades include winning the MENA Young Lions for the second consecutive year, as well as being recognized as Medium Agency of the Year and Homegrown Agency of the Year at the MEPRA Awards 2024. The agency was also named PR/Communications Agency of the Year and Independent PR Agency of the Year at the Campaign Middle East Agency of the Year Awards 2024, along with Medium Agency of the Year at the PRCA Regional Awards 2024.Gambit Communications continues to represent a diverse roster of global brands, including Acer, BMW, Aramex, Amazon Payment Services, Porsche, and Mandarin Oriental, further cementing its reputation as a go-to agency in the region.
https://theprpost.com/post/9555/reputation-house-reports-300-revenue-growth-in-fiscal-year-2024

Reputation House reports 300% revenue growth in fiscal year 2024

Reputation House, one of the UAE's leading reputation management agencies, has reported strong performance and growth for the fiscal year 2024. The agency’s revenue has surged by 300%, reaching $4.1 million (~Dh15 million) this year, compared to $1.3 million (Dh4.8 million) in the previous year.The agency has demonstrated success in providing reputation management services across the Middle East and North Africa, the USA, and European markets. Most clients (approximately 70%) came from the corporate sector, followed by high-profile individuals and personal brands, which accounted for 20%. The remaining 10% comprised industries such as financial institutions, real estate, pharmaceuticals, and service agencies. In 2024, the agency also secured contracts with representatives from government organizations in five countries.In 2024, Reputation House became the most titled reputation agency in the UAE with 5 international business awards in eight prestigious categories, including the following:American Business Awards (Stevie® Award):• Gold Stevie® Award for the Best Use of Artificial Intelligence and Machine Learning through its Reputation House App• Silver Stevie® Award for the Innovation of the Year for Business Service IndustriesGlobee® Awards for American Business:• Gold Globee® Award for Customer Insights Achievement (Use of AI)World Business Outlook Awards:• Most Trusted Online Reputation Agency UAE 2024• Best One-stop Online Reputation Management Solutions Provider UAE 2024Africa Fintech Forum Awards:• The Most Innovative Customer Service Technology of the Year• Best Data Analytics PlatformGlobal Recognition Award 2024:• Award for remarkable achievements in the field of online reputation management."For Reputation House, 2024 was a year of transformation. Our standing as a leader in reputation management has been confirmed by our dedication to innovation and providing outstanding outcomes for our clients. We are committed to helping companies everywhere establish credibility and trust in the digital era as we enter new markets and cultivate strategic alliances," says Dima Raketa, CEO of Reputation House.Reputation House continues to push the boundaries of innovation and excellence in online reputation management, remaining steadfast in its commitment to empowering individuals, businesses, and governments to shape positive digital narratives and succeed in the digital age.Reputation House is well-known for its innovative use of AI and digital tools, making it a leading company on the online reputation market. The company specializes in providing businesses and individuals with solutions to protect, enhance, and manage their digital reputations. Its services include advanced organization reputation management, digital PR, SERM, and analytics, providing a comprehensive, one-stop solution for clients looking to maintain a strong online presence. With a proven track record of success, Reputation House has become a trusted partner for clients across a range of industries not only in the UAE but globally.
https://theprpost.com/post/9542/why-managing-digital-reputation-of-c-suite-matters-now-more-than-ever

Why Managing Digital Reputation of C-Suite Matters Now More Than Ever

Chandan Sharma, General Manager- Digital Media, Adani Group In today’s era, C-Suite Executives – including CEO, CTO, COO, CFO, CMO and others – are often key faces of a company. Their actions, statements and personal image, especially within the digital and online realm, have the potential to make or break the organization’s reputation and growth prospects. As we navigate the depths of the hyper-connected digital era, digital reputation management – alternatively known as online reputation management (ORM) – has been playing a pivotal role in terms of keeping a tab on and enhancing the image/perception and conversations about companies and professionals on the web, through use of various new-age tools and strategies. Digital Reputation Management Becomes Imperative for the C-Suite “It takes many good deeds to build a good reputation, and only one bad one to lose it.” - Benjamin FranklinLast year, Infosys founder NR Narayana Murthy had sparked an intense online debate with his 70-hour workweek advocacy remark and now S.N Subhrahmanyan, CEO, L&T joined the wagon by his Sunday working comment. Post which the internet got flooded with content criticizing their views, and respective organization’s image subsequently took a hit. In another similar incident, the online spat (on X) between OLA CEO Bhavish Aggarwal and comedian Kunal Kamra led to fall of OLA Electric’s shares by over 9%.Research has also corroborated how negative reputation online can cause affect an organization adversely. Reputation management expert Andy Beal says: “Trying to improve your online reputation during a crisis is like trying to eat healthy food during a heart attack.” Evidently, when the image of a C-suite executive suffers negatively, it usually raises questions/concerns on the entire management and functioning of a company; and more often than not, affects the reputation of the company negatively – more so if the conversation and public perception is not dealt strategically.  LinkedIn or Google search is just a tip of the ice-berg. When it comes to digital reputation management for C-suite executives, there are multiple touchpoints ranging from Facebook, YouTube, Instagram, AI search tools like Perplexity to online niche communities like Quora, Reddit, and much more, all of which one must keep a check on. And this is why ‘Social Listening’ plays such a crucial role in ORM, as it helps today’s CXOs and organizations to not only keep track of public sentiments and views, but also to gather valuable insights about their brand, industry, competitors, et al.According to ORM industry pioneer Michael Fertik, in the future all CXO executives and leaders should have a reputation score. He goes on to say: “Reputation is becoming more valuable than money or power.” And while managing reputation in offline or physical-spaces is still a tricky terrain, the online ‘webverse’, on the other hand, gives us a lucrative opportunity to be in control of our own narrative and shape online reputation of key organizational executives just the way we want to. Therefore, investing strategically in managing digital reputation of the C-suite has become a necessity (and is no longer a matter of choice) for companies across all sizes and industries. The Hidden Costs of Not Doing ORM, and The Way ForwardIt is high time we shift our perspective from seeing ORM as an expense to an investment. In today’s era of AI, digital transformation and endless Internet ado, ‘digital footprint’ of a C-suite executive increases exponentially every time he/she goes online, and even when he/she doesn’t. One seemingly small, insignificant comment, a Tweet or a podcast interview can spark a controversy online and invoke negative public sentiment resulting in a company losing millions, or even worse implications. Which is why, one needs to prioritize the implementation of ORM on a continuous and pro-active basis, rather than taking a reactive approach, i.e. when crisis hits, which (almost) never works.When implemented in a strategic manner, ORM not just enhances image of C-suite executives, but can also help them synergize their online talks with the organization’s ethos and values, give critical market insights conducive to growth, and most importantly, help manage or better still, entirely avoid crisis situations and PR fiascos for both business leaders and organizations.
https://theprpost.com/post/9539/sheena-sharma-explores-the-anatomy-of-a-crisis-and-the-strategies-to-deal-with-i

The anatomy of a crisis: Sheena Sharma on crisis management strategies

We are in a new era of Public Relations. In the last few years, the importance of reputation management has undergone a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Sheena Sharma, Chief Officer, Issues & Crisis and Client Studio at Burson Group India, shares the inspiration behind her decision to pursue a career in the PR industry. She also provides insights into her role, discusses common mistakes companies make when navigating a crisis and how to avoid them, and explains how she approaches creating a communication defense strategy for sensitive situations. She also highlights the trends shaping the future of crisis communication and corporate reputation in India and South Asia, and much more.You bring over three decades of experience in public relations and communications. What initially inspired you to pursue this career path? How has the industry evolved since you started?My journey in the PR and communications world had a rather unconventional route. I was deeply fascinated with psychology and was intrigued by the intricacies of the human mind and the complexities of human behaviour. This interest naturally evolved into a curiosity about brand psychology – how companies become brands and position themselves, how they connect with people on an emotional level, build relationships, etc. This is how I was introduced to public relations (PR) and learned about its potential to influence perceptions, shape narratives and build trust. One of the core elements of PR is to create meaningful connections between organisations and their stakeholders. The profound impact of communication strategies in building and protecting reputation, navigating complex challenges and more drew me to this dynamic space.Now that I look back in time, so much has changed over the past three decades. Most prominently, the use of AI has been pivotal. Thirty years ago, we could not have imagined what AI enables us to do today, particularly in terms of using cognitive AI to predict the potential impact of messaging on the target audiences and optimise them for maximum effectiveness of campaigns. But today, we do not just leverage AI but are involved in delivering AI-powered strategies, using algorithm-driven insights and leveraging data analytics to get insights into audiences’ behaviour. Moreover, with the rise of data analytics, PR has become a more precisely measurable and data-driven discipline. The convergence of digital with traditional PR has been truly remarkable, and I am sure we are yet to witness a lot more transformation and evolution in this continually evolving space.As Burson India’s Chief Issues & Crisis Officer, you play a critical role in helping clients manage reputation risks. Could you share what your role entails on a day-to-day basis?In my role, my utmost priority is to protect the clients’ reputation by mapping potential risks and counselling them on how to navigate challenges. My key focus is to not let things reach the point of crisis. I work with clients to help them develop preparedness plans for a diverse range of crisis scenarios. A big part of my role is to have sessions with them where I assess their potential reputational risks and undertake training sessions. Conducting crisis simulations is a key part of these sessions, where I prepare them to manage a crisis effectively and ensure they act responsibly. When an actual crisis hits, as their strategic advisor I guide clients through the complexities of the situation and counsel them on how they can protect their reputation and restore stakeholder trust.Crisis management is a high-stakes environment that demands clear communication and a deep understanding of the interplay between media, public perception and business operations. My goal is to empower clients to not only survive a crisis, but also emerge stronger and more resilient. If and when a crisis strikes that we have not prepared for, my day typically revolves around going through data to gather information on the key challenges, media perception about these issues and their potential impact on the stakeholders. This data enables us to develop and execute on an agreed strategy and plan with the client. If the crisis is, in fact, one we’ve planned for, we use the same data and information gathering process to augment or update our plans as required. So, as you can see, my day is usually packed with client meetings and calls, where I am either solving their crises or discussing the next steps with my team.One of the AI tools that is making my day easier is Burson Decipher, our new cognitive AI offering for clients. Decipher scans through hundreds of millions of data points to help predict which messaging, communications and content will have the highest impact on a target audience. In a stressful situation like a crisis, Decipher’s data-backed forecasts help our clients develop and communicate impactful narratives with much more certainty.You lead Burson India’s proprietary crisis framework. Could you walk us through some of the important elements of the same?Vulnerability assessment and risk mapping are the first steps for crisis preparedness, followed by creating a comprehensive plan. The roles within the team are defined and relevant training and sessions are organised to prepare everyone for effective crisis management.When it comes to crisis response, a number of actions are executed in parallel. These include continuous monitoring of traditional, social and digital media to understand how the crisis is evolving, identifying the key stakeholders and the issues most important to them relating to the crisis, developing our strategy and key messaging that is responsive to the ever-changing situation. The stakeholders are often both internal and external, so the engagement programme often spans media, internal communications, ORM, and direct stakeholder outreach.In your experience, what are some common mistakes that companies make when navigating a crisis, and how can they avoid them?In today’s digital age, everything travels at lightning speed, whether it’s news or misinformation. An issue can transform into a crisis in a snap. One common mistake that can cost businesses immensely is a delayed response. Not responding quickly and strategically can pose a serious threat to the client’s reputation. We may not have a solution immediately; however, a simple acknowledgment of the situation, a commitment to investigating the matter thoroughly and a reassurance that the right measures will be taken soon can go a long way in mitigating initial damage.Another common shortcoming is a lack of transparency. Any attempt to conceal facts or share incomplete information can further aggravate the situation. Given the connected world we live in, you can’t hide facts for long, nor should you. Proactively honest and open communication during such adversities is vital to restoring public trust and dealing with the challenge smoothly. And most importantly, failing to show empathy to those affected by a crisis can cause severe reputational damage. Taking responsibility and showing genuine concern are thus important aspects of crisis management.To avoid these pitfalls, proactive planning is required. We need to prioritise preparedness and conduct regular training to help brands protect their hard-earned reputations.Managing crises such as plant closures, union flare-ups, or mergers can be incredibly complex. How do you approach creating a communication defense strategy for sensitive situations?There are so many situations when a crisis is a highly sensitive situation. Overcoming them requires a multifaceted approach with no shortage of empathy: Communication strategies during such challenging times require a thorough assessment of the situation, an understanding of the sensitivities involved, the potential impact on different groups, etc.Defining goals from the outset is crucial so we can outline our strategy for achieving them. Do we wish to protect reputation, ensure employee well-being or simply facilitate a smooth transition? Or all of the above?We pay special attention to creating clear, concise and empathetic messages that address stakeholder concerns directly, acknowledge the difficulties and share the organisation’s commitment to resolving them.After this, we identify the right communication channels to ensure our narrative reaches the target audience effectively.A key component of this plan is stakeholder engagement. Direct communications that address the concerns of each stakeholder audience will help build a clear understanding of the situation. To achieve this, it’s imperative to understand the key challenges and gather insights into the media perception of these issues and the stakeholders’ response through in-depth research.With the rise of social media, how has the nature of crisis management changed? Do you think companies are adequately prepared to manage online reputation risks?Due to social media, the speed at which crises unfold has accelerated, their potential impact has amplified, and the flow of information has become instant and democratised. So, the approach to crisis management has also changed. Earlier, we used to take time to prepare plans, issue statements and activate contingency plans. But now, everything has to be quick yet strategic and effective, so businesses are warming up to the idea of preparedness and understand that being prepared helps them to deal with complexities and ensure timely action.As a result, crisis management is now a core function. Organisations today increasingly invest in resources, talent and training initiatives to have a strong online reputation management system. However, many companies continue to have a siloed approach, and it is important to build crisis management and online reputation management as distinct functions. Additionally, many companies still function reactively rather than being proactive.I’d like to add here that given the rise of AI-driven data analytics, it is easier to track and understand the evolution of a crisis on social media in real-time. You know much faster if someone influential has written negatively about your company, and before it spreads, you can create more targeted response strategies. So, the proliferation of social media has definite positives and negatives.How important is employee communication during times of organizational change, such as mergers or restructuring, and what strategies do you recommend to ensure transparency and trust?Employee communication is critical, as this group is well-placed to be your brand champions. Given that they are on the inside, they also have a first-hand view of the situation in many cases. For instance, organisational change such as leadership transition, merger, acquisition, etc., can cause unrest among employees. Such periods are unsettling, leaving them uncertain and anxious about their futures. Executives and leaders should never assume that employees understand why such transitions are happening. This is why employee communication is extremely important to explain the changes and the reasoning behind their occurrence.To foster a smoother transition, we need a strong plan to drive open, honest and frequent communication.First things first, don’t wait for long. As and when things are shaping up, share the news with your employees. Even if you acknowledge the change and the ongoing process, this will go a long way in building trust and transparency.Next, leaders must clearly explain to the employees the rationale behind the change and how it will benefit the organisation and them. People can understand once they know the bigger picture. When this communication directly comes from the leadership, the employees feel valued and included in the journey.One of the common mistakes leaders make is facilitating one-sided communication. Instead, it should be a two-way dialogue, where employees have the chance to ask their questions and share feedback.These small steps go a long way in navigating change more effectively and maintaining a positive and productive work environment.Organisational transitions are not the only times employees are critical in a crisis. Even when there’s an external stakeholder facing an issue, employees can help spread a more positive narrative. During the 2015 Maggi crisis, for instance, employees played a very important role in mitigating misinformation.What trends or developments do you see shaping the future of crisis communication and corporate reputation in India and South Asia?Today, running an organisation without a crisis communication strategy is like steering a ship without navigation. Crisis communication has taken new forms and dimensions with technology gaining prominence and the rise of social media. However, in the future, this dynamic space will evolve even more. One of the notable trends will be even more proactive and increased stakeholder engagement. Stakeholders are becoming more vocal about their expectations. Their need for greater transparency will grow even more in the future. Additionally, the complexities of crisis will evolve, and this will require adaptability and flexibility in the way we approach crisis management. Moreover, there will be a greater need to develop comprehensive crisis management plans and build cross-functional teams to effectively navigate these challenges. Hopefully, we will see more companies transitioning from a reactive to a proactive approach towards crisis management.You bring over three decades of experience in public relations and communications. What initially inspired you to pursue this career path? How has the industry evolved since you started?My journey in the PR and communications world had a rather unconventional route. I was deeply fascinated with psychology and was intrigued by the intricacies of the human mind and the complexities of human behaviour. This interest naturally evolved into a curiosity about brand psychology – how companies become brands and position themselves, how they connect with people on an emotional level, build relationships, etc. This is how I was introduced to public relations (PR) and learned about its potential to influence perceptions, shape narratives and build trust. One of the core elements of PR is to create meaningful connections between organisations and their stakeholders. The profound impact of communication strategies in building and protecting reputation, navigating complex challenges and more drew me to this dynamic space.Now that I look back in time, so much has changed over the past three decades. Most prominently, the use of AI has been pivotal. Thirty years ago, we could not have imagined what AI enables us to do today, particularly in terms of using cognitive AI to predict the potential impact of messaging on the target audiences and optimise them for maximum effectiveness of campaigns. But today, we do not just leverage AI but are involved in delivering AI-powered strategies, using algorithm-driven insights and leveraging data analytics to get insights into audiences’ behaviour. Moreover, with the rise of data analytics, PR has become a more precisely measurable and data-driven discipline. The convergence of digital with traditional PR has been truly remarkable, and I am sure we are yet to witness a lot more transformation and evolution in this continually evolving space.As Burson India’s Chief Issues & Crisis Officer, you play a critical role in helping clients manage reputation risks. Could you share what your role entails on a day-to-day basis?In my role, my utmost priority is to protect the clients’ reputation by mapping potential risks and counselling them on how to navigate challenges. My key focus is to not let things reach the point of crisis. I work with clients to help them develop preparedness plans for a diverse range of crisis scenarios. A big part of my role is to have sessions with them where I assess their potential reputational risks and undertake training sessions. Conducting crisis simulations is a key part of these sessions, where I prepare them to manage a crisis effectively and ensure they act responsibly. When an actual crisis hits, as their strategic advisor I guide clients through the complexities of the situation and counsel them on how they can protect their reputation and restore stakeholder trust.Crisis management is a high-stakes environment that demands clear communication and a deep understanding of the interplay between media, public perception and business operations. My goal is to empower clients to not only survive a crisis, but also emerge stronger and more resilient. If and when a crisis strikes that we have not prepared for, my day typically revolves around going through data to gather information on the key challenges, media perception about these issues and their potential impact on the stakeholders. This data enables us to develop and execute on an agreed strategy and plan with the client. If the crisis is, in fact, one we’ve planned for, we use the same data and information gathering process to augment or update our plans as required. So, as you can see, my day is usually packed with client meetings and calls, where I am either solving their crises or discussing the next steps with my team.One of the AI tools that is making my day easier is Burson Decipher, our new cognitive AI offering for clients. Decipher scans through hundreds of millions of data points to help predict which messaging, communications and content will have the highest impact on a target audience. In a stressful situation like a crisis, Decipher’s data-backed forecasts help our clients develop and communicate impactful narratives with much more certainty.You lead Burson India’s proprietary crisis framework. Could you walk us through some of the important elements of the same?Vulnerability assessment and risk mapping are the first steps for crisis preparedness, followed by creating a comprehensive plan. The roles within the team are defined and relevant training and sessions are organised to prepare everyone for effective crisis management.When it comes to crisis response, a number of actions are executed in parallel. These include continuous monitoring of traditional, social and digital media to understand how the crisis is evolving, identifying the key stakeholders and the issues most important to them relating to the crisis, developing our strategy and key messaging that is responsive to the ever-changing situation. The stakeholders are often both internal and external, so the engagement programme often spans media, internal communications, ORM, and direct stakeholder outreach.In your experience, what are some common mistakes that companies make when navigating a crisis, and how can they avoid them?In today’s digital age, everything travels at lightning speed, whether it’s news or misinformation. An issue can transform into a crisis in a snap. One common mistake that can cost businesses immensely is a delayed response. Not responding quickly and strategically can pose a serious threat to the client’s reputation. We may not have a solution immediately; however, a simple acknowledgment of the situation, a commitment to investigating the matter thoroughly and a reassurance that the right measures will be taken soon can go a long way in mitigating initial damage.Another common shortcoming is a lack of transparency. Any attempt to conceal facts or share incomplete information can further aggravate the situation. Given the connected world we live in, you can’t hide facts for long, nor should you. Proactively honest and open communication during such adversities is vital to restoring public trust and dealing with the challenge smoothly. And most importantly, failing to show empathy to those affected by a crisis can cause severe reputational damage. Taking responsibility and showing genuine concern are thus important aspects of crisis management.To avoid these pitfalls, proactive planning is required. We need to prioritise preparedness and conduct regular training to help brands protect their hard-earned reputations.Managing crises such as plant closures, union flare-ups, or mergers can be incredibly complex. How do you approach creating a communication defense strategy for sensitive situations?There are so many situations when a crisis is a highly sensitive situation. Overcoming them requires a multifaceted approach with no shortage of empathy: Communication strategies during such challenging times require a thorough assessment of the situation, an understanding of the sensitivities involved, the potential impact on different groups, etc.Defining goals from the outset is crucial so we can outline our strategy for achieving them. Do we wish to protect reputation, ensure employee well-being or simply facilitate a smooth transition? Or all of the above?We pay special attention to creating clear, concise and empathetic messages that address stakeholder concerns directly, acknowledge the difficulties and share the organisation’s commitment to resolving them.After this, we identify the right communication channels to ensure our narrative reaches the target audience effectively.A key component of this plan is stakeholder engagement. Direct communications that address the concerns of each stakeholder audience will help build a clear understanding of the situation. To achieve this, it’s imperative to understand the key challenges and gather insights into the media perception of these issues and the stakeholders’ response through in-depth research.With the rise of social media, how has the nature of crisis management changed? Do you think companies are adequately prepared to manage online reputation risks?Due to social media, the speed at which crises unfold has accelerated, their potential impact has amplified, and the flow of information has become instant and democratised. So, the approach to crisis management has also changed. Earlier, we used to take time to prepare plans, issue statements and activate contingency plans. But now, everything has to be quick yet strategic and effective, so businesses are warming up to the idea of preparedness and understand that being prepared helps them to deal with complexities and ensure timely action.As a result, crisis management is now a core function. Organisations today increasingly invest in resources, talent and training initiatives to have a strong online reputation management system. However, many companies continue to have a siloed approach, and it is important to build crisis management and online reputation management as distinct functions. Additionally, many companies still function reactively rather than being proactive.I’d like to add here that given the rise of AI-driven data analytics, it is easier to track and understand the evolution of a crisis on social media in real-time. You know much faster if someone influential has written negatively about your company, and before it spreads, you can create more targeted response strategies. So, the proliferation of social media has definite positives and negatives.How important is employee communication during times of organizational change, such as mergers or restructuring, and what strategies do you recommend to ensure transparency and trust?Employee communication is critical, as this group is well-placed to be your brand champions. Given that they are on the inside, they also have a first-hand view of the situation in many cases. For instance, organisational change such as leadership transition, merger, acquisition, etc., can cause unrest among employees. Such periods are unsettling, leaving them uncertain and anxious about their futures. Executives and leaders should never assume that employees understand why such transitions are happening. This is why employee communication is extremely important to explain the changes and the reasoning behind their occurrence.To foster a smoother transition, we need a strong plan to drive open, honest and frequent communication.First things first, don’t wait for long. As and when things are shaping up, share the news with your employees. Even if you acknowledge the change and the ongoing process, this will go a long way in building trust and transparency.Next, leaders must clearly explain to the employees the rationale behind the change and how it will benefit the organisation and them. People can understand once they know the bigger picture. When this communication directly comes from the leadership, the employees feel valued and included in the journey.One of the common mistakes leaders make is facilitating one-sided communication. Instead, it should be a two-way dialogue, where employees have the chance to ask their questions and share feedback.These small steps go a long way in navigating change more effectively and maintaining a positive and productive work environment.Organisational transitions are not the only times employees are critical in a crisis. Even when there’s an external stakeholder facing an issue, employees can help spread a more positive narrative. During the 2015 Maggi crisis, for instance, employees played a very important role in mitigating misinformation.What trends or developments do you see shaping the future of crisis communication and corporate reputation in India and South Asia?Today, running an organisation without a crisis communication strategy is like steering a ship without navigation. Crisis communication has taken new forms and dimensions with technology gaining prominence and the rise of social media. However, in the future, this dynamic space will evolve even more. One of the notable trends will be even more proactive and increased stakeholder engagement. Stakeholders are becoming more vocal about their expectations. Their need for greater transparency will grow even more in the future. Additionally, the complexities of crisis will evolve, and this will require adaptability and flexibility in the way we approach crisis management. Moreover, there will be a greater need to develop comprehensive crisis management plans and build cross-functional teams to effectively navigate these challenges. Hopefully, we will see more companies transitioning from a reactive to a proactive approach towards crisis management.Today, with AI entering the picture, it is more than a buzzword; it has become an ally. And when it comes to crisis management, we will see profound transformations and evolution with artificial intelligence. The future of crisis management, powered by AI, will be defined by proactive mitigation, real-time responsiveness, and data-driven decision-making, all complement to human judgment and expertise.Finally, as a veteran leader in PR, what is one crisis that you managed that stands out in your career, and what were the key learnings?Having spent over three decades in the PR and comms industry, I have managed hundreds of issues and crises. However, I am grateful that they were managed timely and effectively. The nature of these situations requires confidentiality and prevents me from sharing them in the public forum.But I must say that every issue, major or minor, has taught me something valuable. Two lessons gathered along the way that stay with me are transparency and teamwork. Transparency and honesty are the bedrock of the most effective strategies, ensuring authenticity and consistency. Secondly, crisis management is a team effort. Teamwork, both internally and with the client, is essential to navigate a crisis effectively. We can achieve the best possible outcomes for our clients with collaboration.
https://theprpost.com/post/9546/ruder-finn-acquires-big-sky-communications

Ruder Finn acquires Big Sky Communications

Leading global integrated communications agency Ruder Finn has announced the acquisition of Big Sky Communications, a San Jose-based customer marketing agency, which will supplement Ruder Finn's marketing expertise. This acquisition builds on Ruder Finn's 5-year momentum of industry-leading double-digit growth and expands the agency's B2B storytelling capabilities, enhancing its client offerings. The acquisition brings to Ruder Finn a team of over 40 customer marketing and advocacy experts, who specialize in building and managing customer marketing programs for clients including J.P. Morgan Payments, F5, Snowflake, and other industry leaders. Big Sky is led by Co-Managing Directors, Eddie Miller and Colleen Padnos, who will both report to Ruder Finn CEO, Kathy Bloomgarden."Today one of the most powerful ways to build trust and create a framework for brand loyalty is through customer storytelling," said Kathy Bloomgarden, CEO of Ruder Finn. "The Big Sky team enhances Ruder Finn's ability to craft authentic stories that resonate with customers. Big Sky will add to Ruder Finn their great expertise in capturing and bringing to life customer experiences that spotlight growth, problem solving and generate sales opportunities.""Buyers today form opinions about a brand by listening to what others say, so integrating real-world customer voices into marketing campaigns is more critical than ever," said Eddie Miller, Co-Managing Director of Big Sky Communications. "Ruder Finn's acquisition of Big Sky and embrace of Customer Marketing and Advocacy underscores the need for companies to connect with customers through more personal, relatable conversations and stories." "Our Customer Marketing and Advocacy expertise aligns well with Ruder Finn's focus on innovation and What's Next. Every company needs to better understand their customers, build communities, and find new ways to elevate their customers' voices," said Colleen Padnos, Co-Managing, Director, Big Sky Communications. "We're thrilled to be part of the Ruder Finn family of companies and look forward to offering a broader portfolio of global services to enable clients to tell more and stronger customer stories everywhere."
https://theprpost.com/post/9548/9yards-communications-opens-office-in-london

9Yards Communications opens office in London

9Yards Communications, a fully integrated marketing and communications agency headquartered in Abu Dhabi, has announced the official opening of its new strategic and creative hub in the UK capital.The new office, located near London Bridge and the iconic Shard building, marks a significant milestone in 9Yards’ mission to bring its expertise to a global audience.Initially, the London office will serve as a cornerstone for 9Yards Communications’ efforts to enhance its strategic communications and creative offering within its existing portfolio, as well as offering support across its network of international agency partners to boost their own service offerings.By 2026, the expectation is that the London office will offer its full marcoms service offering for new clients in the UK and beyond.Hussam Almulhem, CEO of 9Yards Communications, said: “The launch of our London office is a momentous step in our journey – moving from our existing offering as a diverse team of international communications experts, to an agency that is offering that expertise on the international stage.“From the moment I founded 9Yards Communications, in 2017, it has always been my ambition to establish an office in what is roundly accepted to be the home of one of the most creative cities in the world for our industry. Ultimately, this expansion will enable us to connect with new clients, attract top-tier talent, and strengthen our ability to deliver impactful campaigns, on a global scale.”Situated in the heart of Southwark, London, the new hub is designed to inspire collaboration and creativity and become the new home to a team of experienced strategists, creatives, and client partners.Offering a comprehensive suite of services ranging from brand strategy, creative advertising, and digital innovation, 9Yards Communications – London will also stand ready to offer support to its networked agency partners, in service lines they do not currently offer.Deputy CEO of 9Yards Communications, Omar Sarieddine, added: “Establishing a presence in London underscores our commitment to growth and service excellence. London’s position as a global creative and business hub makes it an ideal location for our first international office outside the Middle East region. This expansion clearly represents our dedication to providing world-class solutions that meet the evolving needs of our clients and partners.”According to 9Yards’ management, the London office is part of a broader, long-term strategy to position 9Yards on the international stage across a number of key international markets, as the agency aims to replicate its success in the Middle East by combining both cultural intelligence with innovative marketing strategies.(Image: Founder & CEO, Hussam Almulhem (Centre), Deputy CEO, Omar Sarieddine (Centre-Right), General Manager - Abu Dhabi, Karim Fattal (Centre-Left), with team members from both 9Yards’ London and Abu Dhabi offices.)
https://theprpost.com/post/9545/publicis-groupe-acquires-australian-indie-media-agency-atomic-212

Publicis Groupe acquires Australian indie media agency Atomic 212

French communications giant Publicis Groupe has acquired Atomic 212, Australia's largest independent media agency. This move by ANZ boss Mike Rebelo bucks the trend of many rivals steering clear of media agency acquisitions due to significant shifts and challenges within the broader media sector.The acquisition of Atomic 212, announced to staff, includes a four-year earnout for the agency's leadership team, who will retain equity and maintain operational independence within the Publicis Media unit. This unit houses other prominent agencies such as Spark Foundry, Zenith, and Starcom.The Publicis deal concludes months of speculation surrounding a potential acquisition by Accenture, who were reportedly eager to accelerate their media buying and planning ambitions across the Asia-Pacific region.Atomic 212 executive chairman Barry O'Brien acknowledged that while he could not confirm specific discussions with Accenture, the agency had received interest from various parties. "Yeah, from time to time people were knocking on our door," O'Brien stated. "This was a particularly well-conducted process. Publicis was very thorough, and their M&A team is world-class."Accenture has since indicated its intention to build its media capabilities organically. However, Matt Michael, the new ANZ head of Accenture's Droga5 (formerly The Monkeys), did not rule out future media agency acquisitions. Accenture is reportedly still in contention for the Optus media review, currently held by IPG Mediabrands' UM.This acquisition marks O'Brien's third media agency venture in the Australian market. He previously sold Total Media to Clemenger 20 years ago, which later became the foundation for Omnicom Media Group's global agency brand, PHD, in 2007.While the acquisition price remains undisclosed, industry estimates place it between $35 million and $50 million, based on Atomic 212's annual media billings of $265 million and revenues of approximately $35 million.5Publicis ANZ Group CEO Mike Rebelo revealed that discussions with O'Brien commenced in January 2024, and by mid-year, he had presented the acquisition proposal to global leadership. "We've been working on our strategic plan since then," Rebelo stated.Despite being a local independent without the resources of a global conglomerate, Atomic 212 has successfully secured several high-profile media contracts, outperforming Publicis Media units in competitive pitches. The agency boasts a prestigious client roster, including BMW, Bluescope, Salesforce, Bupa, Origin Energy, Chinese automaker GWM, and Tourism NT. O'Brien assured clients that they had been briefed on the acquisition and were "delighted" by the prospect.Rebelo emphasized that Atomic 212 will retain its brand and operational autonomy. "The last thing I'm going to do is acquire Australia's fastest-growing media agency and dictate its operations. They have complete empowerment from the group to continue their current trajectory."Diversification StrategyThe Atomic 212 acquisition aligns with Publicis' ongoing strategy of diversifying its portfolio through strategic acquisitions. Over the past decade, the company has acquired several agencies, including media agency Match (now part of Spark Foundry), for an estimated $60 million. Other acquisitions, such as Mercerbell, Balance Internet, MBM Media, and Affinity ID, have expanded the holding company's service offerings with specialized capabilities in digital, CRM, and e-commerce.1According to Rebelo, unifying these specialized capabilities across client brands is the "formula for growth." "We want them to be the weapons in the market—through product, through people, through culture."
https://theprpost.com/post/9544/paytm-launches-receive-money-qr-widget-on-smartphone-home-screen-for-influenc

Paytm launches QR Widget for influencers, small businesses

One97 Communications Limited (OCL), which owns the brand Paytm, India’s leading payments and financial services distribution company and pioneer of QR, Soundbox, and mobile payments, is the first to launch 'Receive Money QR Widget' for Android users. With this new innovative feature, users can quickly show the QR code for receiving money from their phone’s home screen itself, without having to open the Paytm app first.After receiving a positive response from iOS users, Paytm has extended the 'Receive Money Paytm QR Widget' to Android. This widget enables seamless and faster payment collection directly from the home screen, simplifying the payment process for influencers, shopkeepers, freelancers, delivery partners, and small businesses. Additionally, the company has launched a distinct coin-drop sound, providing a real-time notification of payments received. This instantly recognizable alert enhances the user experience and reinforces payment transparency. This innovation reflects Paytm’s commitment to continuously innovate based on user needs, offering greater convenience and confidence in mobile payments.Paytm spokesperson said, "We are excited to introduce the 'Receive Money Paytm QR Widget' for Android users, making it easier and faster to collect payments directly from the smartphone home screen. Along with this, we have also introduced the coin-drop sound, providing an instantly recognizable alert when payments are received. This innovation reflects our commitment to continuously evolve based on user needs, ensuring a seamless and transparent payment collection process for both businesses and individuals alike."Here’s a simple step-by-step guide on how to use the ‘Paytm QR Widget’ for receiving money on Android:Open the Paytm appTap on your profile icon in the top left to open the flyout menuTap on the “Add QR to Homescreen” button below your QR codeUpon confirming, the QR widget will be added to your phone’s home screenOnce you close the Paytm app, you will see the QR widget on your home screenNow, you can simply show the QR widget to receive money instantly, without needing to open the Paytm app the next time you need to receive paymentsYou will hear a coin-drop notification sound whenever someone makes a paymentPaytm offers user-centric innovations, allowing users to link their bank accounts, create UPI IDs, and make seamless self-account transfers, peer-to-peer transactions, and online and offline payments. It also provides UPI Lite for small-value transactions, RuPay Credit Card linking on UPI, and an auto-pay service, improving the overall payment experience. Expanding its global reach, Paytm now supports international UPI payments at locations where UPI is accepted, including the UAE, Singapore, France, Mauritius, Bhutan, Sri Lanka, and Nepal.
https://theprpost.com/post/9536/max-level-to-handle-pr-and-communications-for-dirtcubesspecter

Max Level to handle PR and communications for Dirtcube's Specter

Max Level, a leading PR and marketing agency specialising in the gaming and esports space, has been appointed as the official PR and communications partner for Specter, India's pioneering backend platform developed by Dirtcube Interactive. This collaboration aims to enhance Specter's brand presence, solutions offering, and engagement in the gaming industry while expanding to other areas.Specter is a comprehensive backend solution designed to streamline game development processes. It integrates essential services such as player progression, game economy management, automated achievements, leaderboards, LiveOps, and other features into a unified platform, enabling developers and marketers to create immersive and scalable gaming experiences efficiently.Dirtcube Interactive, based in Navi Mumbai, has been at the forefront of game development and technology innovation. Their portfolio includes hyper-casual games, game development and art services, and innovative products like Capshot, a social platform for sharing memes with friends and GameStarz, an open-world mobile gaming arena filled with a multitude of social and competitive experiences. The launch of Specter marks a significant milestone in their commitment to empowering the gaming ecosystem.Pravan Parikh, Co-Founder & Product Lead at Dirtcube Interactive, expressed enthusiasm about the partnership, stating, "We are delighted to collaborate with Max Level as our PR and communications partner. Their deep understanding of the gaming industry and strategic approach will be instrumental in amplifying Specter's reach and impact. Together, we aim to bridge gaps in the game development ecosystem and make game development more accessible, efficient, and rewarding."Max Level will leverage its expertise to craft and execute strategic PR campaigns that highlight Specter's unique offerings and its potential to revolutionise game development in India and beyond. The agency's role will encompass media relations, content creation, and strategic communications to position Specter prominently within the industry.Siddharth Nayyar, Co-Founder and Chief Revenue Officer at Max Level, commented on the new mandate, "Partnering with Dirtcube Interactive for Specter is an exciting opportunity for us. Specter is set to transform the backend infrastructure of game development, and we are committed to showcasing its innovative capabilities to the broader gaming community. Our goal is to enhance Specter's visibility and establish it as the go-to solution for developers seeking a comprehensive and scalable backend platform."Apart from PR services, Max Level provides gaming and esports brands with an array of services including campaign management, IP building, production, video editing, consultancy, social media marketing, influencer programs, and more.The addition of Specter to its already diverse portfolio of brands underscores Max Level’s growing market share in the Indian gaming, esports, and tech market. With a portfolio spanning brands like NODWIN Gaming, S8UL, 88 Games, CyberPowerPC India, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, ASUS ROG, Jio Games, TVS, and HyperX, Max Level continues to grow its client base while maintaining a focus on delivering tailored PR and marketing services that resonate with gaming and esports audiences.This collaboration further solidifies Max Level's position as a leading PR and marketing agency in gaming and esports. 
https://theprpost.com/post/9528/fleishmanhillard-appoints-madhulika-ojha-as-managing-director-for-india

FleishmanHillard appoints Madhulika Ojha as Managing Director for India

FleishmanHillard today announced the appointment of Madhulika Ojha as managing director of its India operations. Based in Mumbai, Ojha will oversee the strategy, operations and growth of the agency’s India offices. She will report to Joanne Wong, Asia Pacific president and senior partner at FleishmanHillard.Ojha brings nearly 20 years of strategy consulting experience, with deep expertise in designing and implementing large-scale transformation programs to help businesses grow market share, increase shareholder value and enhance operational efficiency through technology enablement. Most recently, she served as an Executive Director in the Strategy and Transactions advisory team at EY in India, where she advised C-level leaders across industries.Wong said: “At FleishmanHillard, we focus on the role communications play in driving business outcomes and influencing C-suite priorities and Board discussions. Madhulika’s expertise in post-merger integration, deals and transactions and the financial communications ecosystem offers us growing opportunities to strengthen our position as a trusted advisor. As India’s business and financial landscape evolves rapidly, her leadership will enable us to better support clients in navigating this dynamic environment. We are thrilled to have her join us and lead the next phase of growth and transformation for our India operations.”  Ojha’s career spans leading global business advisory and technology consulting firms, including EY, Capgemini, Deloitte, TCS and Tech Mahindra. She has advised Fortune 500 corporations across sectors such as financial services, consumer, automotive, life sciences and more, with market exposure spanning Asia, Europe and the Americas.“The FleishmanHillard team in India has built an impressive foundation, and I'm excited to build upon their success,” Ojha said. “The agency's commitment to delivering business-informed, technology-powered communications that drive tangible business outcomes aligns perfectly with my passion and professional experience. I look forward to contributing and collaborating with the team to help clients protect, transform and grow their businesses through strategic communications.”Wong added: “Our focus for India and the broader APAC region in 2025 is to further solidify our unique position as a business-critical advisor, offering both high-level strategic counsel and robust implementation for clients. With management consulting leaders like Madhulika bringing greater strategic depth, combined with our trusted brand, leading global networks and comprehensive offerings, we are confident in achieving this priority.”  Since 2007, FleishmanHillard India has continued to deliver award-winning campaigns for both global and local clients across sectors such as fast-moving consumer goods, healthcare, technology, financial services, automobile and hospitality. The team has earned numerous accolades, including being recognized as the Public Relations Team of the Year at the 2024 Acer Faster Awards. It has also won Best Consumer Relation Campaign at the 2022 Public Relations Council of India Awards; Best Use of Digital and Print Media at the 2021 Asia Pacific IN2SABRE Awards; and both the Technology: Hardware and Financial & Professional Services categories at the 2020 Asia Pacific SABRE Awards.
https://theprpost.com/post/9523/were-entering-a-new-phase-of-transformation-embrace-it-atul-sharma

We’re entering a new phase of transformation, embrace it: Atul Sharma

In an exclusive interaction with Adgully, Atul Sharma, CEO, Ruder Finn India and Head of Middle East, shares his growth outlook for 2025, the evolving landscape of the PR industry, and the challenges and opportunities that lie ahead.Emphasising the dynamic nature of the PR industry and the increasing need for PR firms to evolve in order to stay relevant, Sharma renarked, “Growth doesn’t come simply from following trends, it comes from truly understanding what our clients need today and where they are aiming to go in the future.” He stressed that the key to success lies in blending creativity with technology. “A great story alone isn’t sufficient anymore; it has to be backed by data, insights, and the flexibility to adapt quickly,” he asserted.Sharma also pointed out that there has been an increasing demand in areas traditionally handled in-house by clients, such as internal communications, crisis preparedness, and response planning. “In the B2B space, brands are coming to us for assistance in building their brand identity and creating brand positioning manuals. They recognise that PR firms are uniquely equipped to craft these narratives, particularly through earned media,” he observed.With India’s economy growing at an impressive rate, Sharma sees immense potential in areas such as financial communications, investor relations, and IPO communications. “India is poised to become a high middle-income economy, and with that, we anticipate a surge in the need for expert storytelling to appeal to global investors and stakeholders,” he said. “As many domestic companies and Indian arms of MNCs prepare to go public, we see a significant rise in demand for financial communications.”Sharma also highlighted the role of artificial intelligence (AI) in reshaping the PR industry. “AI isn’t just a buzzword, it is fundamentally altering the way we work and deliver value. At Ruder Finn, we’ve made substantial investments in AI to streamline processes, improve efficiency, and redefine pricing models to meet future demands,” he revealed.Furthermore, Sharma shared that the agency is actively helping clients adapt to the AI-driven landscape, citing insights from a Ruder Finn and Ragan survey on internal communications. “The way forward is clear – AI will drive not only operational efficiencies, but also enhance the way we communicate with our audiences,” he added.Looking ahead at 2025, Sharma believes that the year will require a careful balance of optimism and caution. “Geopolitical uncertainties and rising costs may cause businesses to be more cautious, but the growing recognition of PR as a business enabler opens up exciting possibilities,” he remarked. “For those willing to innovate and adapt, the opportunities in 2025 are vast. We’re entering a new phase of transformation, and those who embrace it will thrive.”In conclusion, Sharma highlighted that while challenges lie ahead, the future of the PR industry remains full of promise for those prepared to evolve, harness the power of technology, and continuously innovate. “The PR sector’s role is only going to grow in importance, and for those who remain agile, the potential to succeed has never been greater,” he concluded.
https://theprpost.com/post/9524/harshita-nair-joins-technicolor-group-as-director-marketing-and-communications

Harshita Nair joins Technicolor Group as Director - Marketing and Communications

 In this role she will lead the company's marketing, external & internal communications and CSR efforts in India, with a dual focus on brand building and talent attraction. Harshita is a communications professional with over 21 years of experience in designing and orchestrating high-impact projects and initiatives in Communications, Employee Engagement and Talent Enablement. Her previous roles have mostly been with leading companies in the Technology industry, in both product and services companies like Capgemini, Wipro Technologies, Subex, Quintiles (now iQvia) among others. Harshita has held a good mix of India-centric and global leadership roles throughout her career. She is a double graduate, B.Com and PGDBM, and a Master of Science (MS) in Communications, which she completed at Manipal Institute of Communications.
https://theprpost.com/post/9518/prca-mena-launches-survey-to-unlock-ais-potential-in-pr

PRCA Mena launches survey to unlock AI's potential in PR

The PRCA Mena AI in PR Committee, in collaboration with YouGov, has launched a new survey to explore the transformative role of artificial intelligence (AI) in the PR and communications industry across Mena.The survey, spearheaded by the committee, aims to assess AI awareness and usage, uncover challenges and identify opportunities for innovation within the industry. The insights gained will serve as a foundation for shaping strategies and best practices that empower professionals to embrace AI effectively and responsibly.“This is an incredibly timely initiative as AI continues to redefine the way we approach communications,” said Conrad Egbert, Head of PRCA Mena. “The survey will help us better understand how professionals are engaging with AI, the challenges they face, and how we can drive the adoption of ethical, effective, and innovative AI solutions.”Imad Lahad, Chair of the PRCA Mena AI in PR Committee, commented: "Artificial intelligence has already begun transforming industries, and PR is no exception. This survey will not only provide valuable insights into the current state of AI adoption but also guide actionable steps for integrating AI into PR practices, ensuring the industry’s evolution aligns with global standards.”
https://theprpost.com/post/9516/award-winning-pr-professional-danny-phan-joins-apco

Award-winning PR professional Danny Phan joins APCO

Danny Phan, an award-winning professional with more than 20 years of international experience across Asia and the United States, joined APCO.  “We are thrilled to welcome Danny to APCO. His extensive experience across different markets and sectors will be invaluable to clients and colleagues alike,” APCO CEO Brad Staples said. “We are confident that Danny’s strategic insight and expertise will enhance our client service offerings, and his leadership will inspire our team to drive our mission forward.”  Prior to joining APCO, Phan served as the global chief strategy officer and managing director of the Asia Pacific region at Wachsman, a Web3, blockchain and fintech consultancy. Phan built a career advising world-leading brands on critical reputational issues and navigating complex challenges in frontier and emerging markets, as well as new and highly regulated industries pushing the boundaries of innovation and regulation.  “APCO has set the gold standard in public affairs, policy advisory and advocacy. What sets APCO apart is its relentless focus on the future and its ability to integrate transformative technologies into advisory work—exactly what clients need today,” said Danny Phan. “While others are still discussing AI, APCO has been ahead of the curve since 2018 with its AI Labs, integrating AI, predictive geopolitical forecasting and data-driven stakeholder analysis to address clients’ challenges. This firm isn’t just keeping up; it’s outpacing the competition with unmatched talent, and innovative solutions. Joining APCO means stepping into the future of advisory work, and I am excited to bring my passion for innovation and strategy to this team.” Phan has advised world-leading brands such as Coca-Cola, Airbnb, Unilever, Sumitomo, SEA Group, Shell and leading financial institutions on some of their biggest reputational issues, from sustainability and social impact, energy transitions, digital transformation, change management and risk and crisis management. His work in the tech sector has been particularly impactful, advising major companies, including one of Southeast Asia’s largest ride-hailing companies, Airbnb and the Asia Internet Coalition, on policy and regulatory communications.  Phan began his career in New York before taking on leadership roles across Asia. His contributions have earned him numerous accolades, including “Young PR Professional of the Year” at the Asia Pacific PR Awards and a place in Campaign Asia’s “40 Under 40” recognition.  In addition to Phan, Chin Ann Ho is also joining APCO as a senior director. Ho previously worked at Wachsman, where he oversaw the firm’s operations in Singapore, building and managing high-performing teams that delivered award-winning work at the intersection of technology, finance and policy. Ho has advised leading companies in technology and finance, such as HP, VMware, SAP, DBS, SC Ventures, SGInnovate, Elevandi (now GFTN) and Nanyang Technological University. He has been instrumental in launching significant campaigns across the Asia Pacific, guiding companies through key growth and transformation phases.
https://theprpost.com/post/9513/dave-whiting-joins-weber-shandwick-as-general-manager-of-boston-office

Dave Whiting joins Weber Shandwick as General Manager of Boston Office

Dave Whiting has joined Weber Shandwick as GM of the Boston office.Whiting will start the role on Feb. 3, a Weber Shandwick spokesperson said.  Whiting was hired to oversee Weber Shandwick’s 80-person Boston office, leading clients,?business growth and driving innovation?for?the Boston market, it said in a statement.?He will have a?broader?leadership?role?in the agency’s?corporate affairs and advisory?business in North America as well. “I’m thrilled to lead the largest and most-awarded firm in Boston and the New England region,” Whiting said. “Weber Shandwick’s unmatched creativity, strategy and impact — combined with its modern corporate affairs expertise and advisory capabilities — make it a true powerhouse. Together with our Boston leadership team, we’re ready to drive innovation, deliver measurable results, and elevate the firm’s legacy as an industry leader.” Whiting succeeded Pam Jenkins, chief public health officer and chief public affairs officer, who was also acting as interim Boston GM, the spokesperson explained.Previously, Whiting was global chief operating officer with Edelman. He led the firm’s business-to-business operations across the U.S., Canada, Latin America, Asia-Pacific, Europe, Middle East and Africa in his prior role. He joined Edelman in December 2012. Recent appointments at Weber Shandwick include the promotion of Paul Massey to South region president in December; and Marianna Ruiz’s appointment as chief creative officer of creative growth for North America in August. Additionally, Jeff Immel, a 14-year Weber Shandwick veteran, was named as Weber Shandwick chief creative officer for Chicago. The Weber Shandwick Collective also promoted O’Leary and Karen Pugliese to global president roles and named Joy Farber Kolo chief impact officer in December as the agency formalized its leadership under new CEO Susan Howe. Howe became CEO, succeeding Gail Heimann, in November.
https://theprpost.com/post/9511/pr-industry-in-india-records-2500-crore-revenueinfy2023

PR Industry in India records 2,500 crore revenue in FY2023

The Public Relations Consultants Association of India (PRCAI) unveiled its SPRINT 2024-25 survey report, presenting the dynamic state of India’s rapidly evolving public relations industry. The industry achieved ?2,500 crores in revenue for FY 2023, reflecting a 19% year-on-year growth—far outpacing global growth by more than three times. With a compounded decadal CAGR of 12.8%, the industry is expected to reach ?4,570 crores by FY 2030, driven by an increasing emphasis on strategic PR practices for business outcomes, technological advancements, influencer marketing, and purpose-driven strategies gaining prominence.The survey is conducted by Ipsos, a global market research and advisory company and PRCAI in collaboration with Astrum Reputation Advisory for narrative and storytelling, capturing insights from 220 respondents, covering senior decision-makers from consultancies and corporate communication teams, and expanded range of industry professionals. The industry employed 13,300 professionals in FY 2023, added 4,800 people in the last 5 years. Till FY 2030, the Indian PR industry is expected to see the headcount grow at a CAGR of 8%, and is projected to employ 22,700 professionals by FY 2030.“The findings from SPRINT 2024-25 serves as both a mirror and a map—reflecting the current growth state of India and the Industry. In FY22, industry saw a 15% growth, followed by a 19% in FY23 primarily due to a smaller market base post Covid-19. For FY 2024 the industry is projecting 11% growth considering the larger market base. The growth is fueled by the industry’s adaptability—whether it’s the rise of AI-driven tools or the expansion of regional outreach and diverse set of services, which is contributing to projected growth,” said Atul Sharma, President, PRCAI.However, the report also highlights that while the industry has witnessed a compounded decadal CAGR of 12.8%, the industry, the growth is likely to soften as PR firms are experiencing growth pangs and dealing with intense cost pressures in talent and infrastructure, and client budgets are not growing at the same pace at which consultancies are incurring costs. “SPRINT 2024-25 showcases how the PR industry is rapidly evolving in an era where PR can influence reputation, and business outcomes and growth. From AI integrations to regional storytelling and digital-first approaches, the profession is consolidating best practices from global and local nuances. As the industry embraces AI and big data, it faces the challenge of navigating AI-generated misinformation, highlighting the need for strategic differentiation for us to foster creativity, adopt the right technology, and continue to build industry ready talent. As PR professionals, this is our time when we are uniquely positioned to build trust and inspire action,” said Deeptie Sethi, CEO, PRCAI.Key Findings from SPRINT 2024-25:PR to Impact Business OutcomesAs corporate communicators now collaborate directly with the C-suite, it’s evident that PR is no longer an ancillary function but a strategic partner in achieving business goals. The survey reveals, that while private corporates (46%) remain the big contributor, start-ups (22%) and NGOs (11%) have emerged as high-growth segments. 68% of PR consultancy heads agree that acquisitions and collaborations are key drivers of industry growth, fuelled by global expansion, service diversification, competitive advantage, and talent acquisition. The Indian PR is transitioning from traditional media metrics to a tangible business impact. According to the survey, 90% of Corporate Communicators are seeing the value shifting to business impact over media exposures, and an equal number see a need for a comprehensive multi-channel (paid, earned, owned) strategy to deliver ROI. Overall, 69 percent respondents agree that digital-first approach necessary for all PR campaigns and PR budgets rose from 9.5% three years ago and likely to grow to 15.7% over next three years of the marketing spends. AI a Catalyst and Threat for PR Artificial intelligence (AI) is an important stimulus of PR innovation, with 90% of leaders recognizing its role in driving growth, up from 44% in FY 2022. The top three key areas where big data and AI will influence include research and strategy (82%), conversational AI (77%), and personalized content creation (57%), apart from media monitoring and automating routine tasks. Despite these advancements, there is an investment deficit, with only 13% of PR firms having made significant investments in AI, while 47% have made moderate investments and 30 percent have not invested in any enterprise tools. However, AI has headwinds - risks such as misinformation and deepfakes, pose several challenges, highlighted by 90% of respondents. Maintaining strategic differentiation will be a double whammy as AI democratizes access to similar information and data.  Purpose-Driven PR Gains MomentumWhile there is a growing emphasis on Purpose-driven communication, it is important to distinguish PR from greenwashing. More than half of respondents confirmed that clients are increasingly adopting purpose-driven PR, with top 3 sectors adopting it are Social Impact and NGO (80%), Energy and Environment (67%), and Pharma and Healthcare (60%). Organizations are increasingly aligning narratives with societal values such as sustainability and diversity. However, the study warns against “greenwashing” emphasizes on maintaining authenticity, as 45 percent respondents agreed that narratives of ESG (Environmental, Social, Governance) and DEI (Diversity, Equity, Inclusion) are often challenged by investors.Influencer Marketing on Rise, Hyperlocal Engagement Boost with RegionalThe role of influencer marketing is emerging as a key growth driver. In the report, a proportion of respondents indicated that influencer marketing contribution to their service-wise revenue has increased from 10% in last three years to 18% in FY24 and is expected to rise to 28% in the next three years. Further, 73 percent believe the need to explore storytelling from a fresh perspective by going hyperlocal, and an overwhelming 88 percent agree that cultural nuances are essential for building tailored PR strategies. The survey saw 84 percent agreeing that regional storytelling will gain importance, and 86 percent agreeing that regional influencers and local dialects will gain tremendous traction. While influencer engagement is grabbing attention, 88 percent felt that Influencer marketing needs more accountability for business outcomes and 53 percent preferred Key Opinion Leaders over Influencers.  Talent Development as a Strategic ImperativeAlthough the PR industry added 1,300 professionals in FY23, the attrition rate in FY 2023 is 16% driven by concerns around compensation, work-life balance, and workplace culture. The top 5 reasons for attrition quoted by PR firm employees are Growth opportunities (72%), Work-life balance (64%), Compensation and benefits (61%), Poor work culture (54%), Dissatisfaction with leadership (53%). The survey highlighted that tier II and III cities are becoming vital talent pools, who offer greater adaptability and loyalty. While organizations are increasingly adopting flexible work models to attract and retain this workforce, half of respondents felt that by 2025, the PR industry should return to a full-time, in-office work mode.  To attract and retain talent, continuous upskilling and training on the job is critical, as agreed by 82% of respondents, with 75 percent agreeing that domain knowledge is essential to be a good PR professional and 76% emphasize the need for curriculum overhauls in educational institutions to align with industry demands.Gen Z Shaping Future PR WorkplacesFor the first-time ever, the survey went deeper to study behavioral changes with the rise of Gen Z professionals strongly influencing workplace dynamics in PR industry. Gen Z are ambitious, collaborative and curious, who seek flexibility, reward and recognition, encouraging PR firms to adopt inclusive policies and mentorship programs. But, the next-gen struggles with set work culture with 45 percent concerned with overwhelming workload and an equal number had lack of motivation, and 41 percent were concerned with micromanagement and 34 percent stressed over work-life balance. To get the best from Gen Z, recognizing and rewarding talent will boost their morale and retention (93%), and expect more tolerance, flexibility, liberalism when managing them (86%), and expressed that leadership style to adapt their management styles to foster inclusivity and a peer-level working relationship (79%). Over 70% of Gen Z respondents highlighted the importance of aligning their work with personal values, such as diversity, sustainability, and innovation. With the workforce projected to grow to 22,700 professionals by FY 2030, addressing Gen Z’s expectations will be essential to sustaining this growth. “The PR industry in India is undergoing a consolidation phase, characterized by a remarkable growth rate of 1.4x of GDP, in 2024. This surge is driven by the increasing influence of digital media, influencer marketing, and social media. As the industry embraces AI and big data, it faces the challenge of navigating AI-generated misinformation, highlighting the need for strategic differentiation,” concluded, Deepak Hanumantharayappa, Partner & Country Lead, Ipsos Strategy
https://theprpost.com/post/9507/fleishmanhillard-taps-atiwat-krisintu-as-general-manager-of-bangkok

FleishmanHillard taps Atiwat Krisintu as General Manager of Bangkok

FleishmanHillard has appointed Atiwat Krisintu as the new General Manager of its Bangkok office. In this role, Krisintu will lead the agency's expansion efforts in Thailand, enhancing its market position and delivering impactful communications solutions for clients. He will report to Joanne Wong, President of Asia Pacific and Senior Partner at FleishmanHillard.Krisintu brings a wealth of experience to the role, having served as Director of Strategy & Business Design at Deloitte Consulting in Bangkok. With nearly 30 years of experience in corporate strategy and management consulting, he possesses a deep understanding of complex business challenges and the ability to develop high-level strategies for both global and Thai organizations.“As a seasoned leader with a proven ability to solve complex business challenges and inform high-level strategies for both global and Thai organizations, Atiwat brings invaluable expertise to our team. Building on the solid foundation and stellar reputation that our team in Thailand has established, we are confident that Atiwat will help us further enhance our capabilities, engage deeper with the C-suite and elevate our position as a business-critical advisor. We are thrilled to welcome him to our team,” said Joanne Wong. Krisintu succeeds Sophis Kasemsahasin, who is retiring after a successful 11-year tenure at FleishmanHillard. Kasemsahasin established the Bangkok office in 2013 and grew it into a leading communications agency in Thailand.Prior to his role at Deloitte Consulting, Krisintu held key leadership positions at prominent organizations, including SIAM MAKRO Group, Central Marketing Group, and the Coca-Cola Company. He earned his bachelor's degree in economics from the Wharton School at the University of Pennsylvania.“It is truly tremendous to step into the role of general manager for a team as talented, motivated, and collaborative as the one that Kasemsahasin has built. I am excited to work alongside this incredible group and add value for both our clients and teams. By drawing on my experience, I am committed to strengthening our strategic advisory services, expanding our reach through the wider global FleishmanHillard and Omnicom networks and delivering impactful solutions that meet the market's evolving needs. Together, we will build on the success of the Bangkok office and take it to even greater heights,” said Krisintu.
https://theprpost.com/post/9506/w-communications-appoints-robin-chang-as-apac-general-manager

W Communications appoints Robin Chang as APAC General Manager

W Communications, a leading independent communications agency, has appointed Robin Chang as General Manager for its Asia-Pacific operations. In this role, Chang will report to Warren Johnson, Founder and CEO of W Communications.“Chang is an exceptional talent. We are thrilled to have secured his leadership. This marks an exciting new chapter for our business in Asia. Robin brings a unique blend of results-oriented collaboration with unparalleled expertise in the seamless integration of communications services,” said Johnson. Chang brings 17 years of experience in public relations and integrated communications across the consumer, lifestyle, and corporate sectors. He has held senior leadership roles in Singapore while successfully managing campaigns throughout Asia. His strategic vision and leadership were instrumental in driving growth at previous agencies, including PRecious Communications and Allison Worldwide.In his new role, Chang will collaborate closely with W Communications Chairman Tim Sutton, former head of Weber Shandwick's Asia-Pacific network, and leadership teams across the agency's global offices.This appointment follows a period of significant growth for W Communications in Asia. The agency has expanded its corporate and consumer teams with top talent in integrated communications and social media. Recent client wins include LHN Group, Affinidi, Global TechSolutions, VP Bank, Deliveroo, Hilton Group, PS.Gourmet, Suntec City, and Tinder APAC.This news comes shortly after W Communications named Matt Brown as its new Managing Director. Brown joins W from Edelman, where he served as Vice Chair of Brand for EMEA.
https://theprpost.com/post/9502/trust-in-institutions-hits-all-time-low-says-edelman-report

Trust in institutions hits all-time low, says Edelman report

The 2025 Edelman Trust Barometer, a global survey examining public trust in institutions, reveals a significant decline in trust across business, government, media, and NGOs, driven by a widespread sense of grievance. This grievance is linked to perceptions of unfairness and inequality, particularly concerning wealth distribution and institutional actions. The study also explores the impact of this distrust on economic optimism and societal stability, highlighting the urgent need to rebuild trust across institutions. Specific findings show business is viewed as most competent and ethical, but this perception is heavily influenced by levels of societal grievance.The study reveals a worldwide crisis of trust, fuelled by a sense of grievance against institutions and the wealthy. The annual online survey, in its 25th year, shows that a majority of people hold grievances against business, government, and the rich.The survey, which included over 33,000 respondents across 28 countries, indicates that this crisis is undermining faith in leaders and institutions, and driving a zero-sum mindset.Key findings from the report include:•Widespread Grievance: 61% of people across 26 countries (excluding China and Thailand) hold a moderate or higher sense of grievance because they feel that business and government serve a select few, their actions hurt them, the system favors the rich, and the rich are getting richer•Erosion of Trust: Trust in institutions like business, government, media, and NGOs is low, with a global average Trust Index score of 56. Only business is seen as both competent and ethical, while media is seen as less competent and unethical.•Distrust of Leaders: There is a growing fear that leaders are purposely misleading people. This includes government leaders, business leaders, and journalists.•Economic Concerns: Many employees worry about job security, and 67% of people believe the wealthy do not pay their fair share of taxes.•Zero-Sum Mindset: People with a high sense of grievance are twice as likely to have a zero-sum mindset, believing that what benefits others comes at a cost to them.•Support for Hostile Activism: 40% of people approve of hostile activism to drive change, with over half of young adults (18-34) agreeing. This includes actions such as attacking people online, spreading disinformation, and even threatening or committing violence.•Lack of Optimism: There is a lack of optimism about the future, with only a small minority in developed countries believing that the next generation will be better off.The report also highlights a significant trust gap between high and low income earners. Low-income individuals are far less trusting of institutions than their high-income counterparts, and are more likely to distrust business, government, media and NGOs.The Edelman Trust Barometer suggests that this crisis has been fueled by a generation of institutional failures. These failures have led to the erosion of trust in authorities and a shift towards relying on peers. Events such as the Battle of Seattle WTO protests, the financial crisis, Brexit, the COVID-19 pandemic and the invasion of Ukraine have further strained trust in institutions.The report offers a path forward, emphasizing the need for all institutions to work together to rebuild trust. Recommendations include:•Business: Should empower people with well-paid jobs and skills for the future, and act to fix problems they've caused. Employers also need to create an environment of civility in the workplace.•Government: Must deliver results that benefit people and understand what people need and want.•NGOs: Should fight divisiveness and repair the social fabric.•Media: Needs to prioritize facts and focus on informing the public.The survey indicates that when trust increases, economic optimism can overpower grievance. Therefore, the report concludes, it is crucial that institutions work to address the root causes of grievance to enable trust, growth, and prosperity.
https://theprpost.com/post/9494/value-360-communications-appoints-archana-hindocha-to-lead-bangalore-operations

Value 360 Communications appoints Archana Hindocha to lead Bangalore Operations

As part of its ambitious expansion strategy for 2025, Value 360 Communications, a leading PR and communications firm, has announced the appointment of Archana Hindocha as Head of its Bangalore operations. This strategic move marks the first in a series of key leadership appointments aimed at driving the company’s next phase of hypergrowth, geographic expansion, and diversification into new industry practices and capabilities.With over two decades of experience in corporate communications, public relations, and marketing strategy, Archana brings a wealth of expertise to Value 360. Throughout her career, she has successfully led communication strategies for an impressive portfolio of brands across consumer, lifestyle, and technology sectors. Her experience spans working with industry giants such as Wipro Technologies, Bharti AXA General Insurance, Bosch, Dell, and AWS, among others. Archana’s deep understanding of business development, marketing, and corporate communications will play a pivotal role in strengthening Value 360's foothold in South India.Speaking on the appointment, Kunal Kishore, Group CEO & Co-Founder and Joint CEO, V360 Group, said, "Value 360 Communications is at a critical inflection point as we prepare to unlock our next phase of accelerated growth. The year 2025 will witness our hypergrowth strategy in action, with a sharp focus on geographical expansion, industry diversification, and capability building. Archana’s appointment is a strategic step in this journey, and we are confident that her experience and leadership will drive our Bangalore operations to new heights.”Expressing her excitement, Archana Hindocha said, "I am thrilled to join Value 360 Communications at such a transformative time in the company's journey. The firm's vision, client-centric approach, and innovative strategies resonate deeply with my professional values. I look forward to leveraging my experience to contribute to the company’s ambitious growth plans and deliver impactful communication solutions for our clients in South India.”Value 360 Communications has set the stage for an ambitious 2025, with plans to expand its regional footprint and strengthen its capabilities across various industry verticals. The company's growing clientele includes renowned brands such as Kia India, Tata Motors, Pernod Ricard, Audi India, Mondelez, and EaseMyTrip, among others. With offices across major Indian metros and a commitment to innovation, Value 360 Communications continues to redefine excellence in the PR and communications landscape.
https://theprpost.com/post/9492/heighten-communications-bags-pr-mandate-for-echelon-edge

Heighten Communications bags PR Mandate for Echelon Edge

Heighten Communications, a leading public relations and communication agency, has been appointed as the official PR partner for Echelon Edge, a global IT solutions provider recognized for delivering innovative solutions. This collaboration aims to strengthen Echelon Edge’s brand presence and strengthen its vision of delivering transformative solutions across industries through enhanced communication strategies.Rahat Ali, Founder and CEO of Heighten Communications, shared, “Echelon Edge is a company that is redefining the way technology supports businesses. Working with such a forward-thinking team is an incredible opportunity. Our goal is to ensure their story reaches the right people, highlighting the innovation and dedication they bring to every project.”This partnership with Heighten Communications is set to strengthen Echelon Edge’s communication efforts. With its extensive media expertise, Heighten Communications will create engaging narratives that highlight Echelon Edge’s innovative contributions as a global IT solutions provider.Our team has great expertise in the telecom and technology industry and understands the challenges and possibilities associated with its ecosystem. We are convinced of our strategic approach. along with our extensive understanding of the technology sector will allow us to build successful and intriguing PR campaigns for Echelon Edge, Rahat Ali further added. Commenting on the partnership, Anubhav Goel, VP- Marketing Echelon Edge, stated, “Heighten Communications’ expertise in crafting impactful narratives and their deep understanding of media dynamics make them the perfect partner for our journey. We are confident that this collaboration will help us reach new heights in brand visibility and stakeholder engagement.”Echelon Edge simplifies technological complexity through innovative solutions designed to enhance efficiency, scalability, and transformation across diverse industries. The company's expertise encompasses network solutions, data analytics, unified platforms, and private 5G, empowering businesses to streamline operations, improve connectivity, and make informed decisions. With a proven history of successful deployments for industry leaders, Echelon Edge is a trusted partner for delivering end-to-end, future-ready solutions.
https://theprpost.com/post/9483/why-the-internet-is-more-than-just-information-today

Why the Internet Is More Than Just "Information" Today

The internet has come a long way from being a static information repository to becoming a dynamic system powered by artificial intelligence (AI). This evolution can be best understood through the DIKW Pyramid, which illustrates the journey from raw Data to actionable Wisdom.The DIKW FrameworkData: In its early days, the internet was a vast, unorganized collection of raw data. Users had to extract meaning manually, making information retrieval a labor-intensive task.Information: The rise of search engines like Google transformed data into meaningful information, making it easier for users to find context and relevance. However, interpreting this information still required significant human effort.Knowledge: AI introduced a significant leap by synthesizing information into actionable knowledge. From identifying patterns to offering personalized recommendations, AI tools like chatbots and virtual assistants are now bridging the gap between raw data and informed action.Wisdom: Although still evolving, the internet is moving toward providing wisdom—actionable insights applied to real-world decision-making. Examples include AI systems in healthcare that recommend personalized treatments or predictive tools in business that optimize strategies.The Role of AI in TransformationAI has been the driving force behind this shift. By leveraging natural language processing, machine learning, and predictive analytics, AI turns static data into interactive insights. For instance, a marketer seeking strategies online no longer has to sift through countless blogs. AI platforms now offer tailored recommendations based on industry trends, user behavior, and competitor analysis.This transformation enhances decision-making, reduces human error, and increases efficiency across industries. Whether predicting market trends or diagnosing diseases, AI-driven wisdom is reshaping how we interact with information.Real-World ImplicationsThe evolution of the internet has profound implications:?      Education: AI-powered platforms provide personalized learning paths, helping students not just acquire knowledge but apply it effectively.?      Healthcare: AI analyzes patient data, predicts health risks, and delivers customized care plans, improving outcomes and operational efficiency.?      Business: Companies use AI for trend analysis, customer behavior predictions, and process optimization, driving innovation.?      Everyday Life: Smart assistants like Alexa and Siri integrate wisdom into daily tasks, enhancing convenience and productivity.Challenges AheadDespite its benefits, this transformation comes with challenges:?      Bias in AI: Ensuring algorithms remain objective and inclusive.?      Privacy Concerns: Balancing innovation with data security.?      Digital Divide: Bridging access gaps for equitable technology use.?      Ethics: Embedding ethical decision-making into AI systems.ConclusionThe internet today is much more than an information hub. With AI, it has become a powerful system for delivering knowledge and wisdom. By transforming raw data into actionable insights, the internet empowers individuals, businesses, and societies to make informed decisions and solve complex problems. As AI continues to evolve, the internet's potential to drive transformative value will only grow, shaping the future in ways we are just beginning to imagine.
https://theprpost.com/post/9478/pavit-nanda-anand-why-one-size-fits-all-wont-work-inglobalcomms

Pavit Nanda Anand: Why one-size-fits-all won't work in global comms

We are in a new era of Public Relations. In the last few years, the importance of reputation management has undergone a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Pavit Nanda Anand, Communication Lead - APAC, inDrive, takes us through her journey in PR and Communications. She shares insights into inDrive’s communication strategy aligned with its business goals across diverse markets like India, Nepal, and the Philippines. Anand highlights some of the most notable campaigns she has worked on at inDrive, the challenges faced while localizing PR strategies for such a culturally diverse region, and the future goals for inDrive’s communication efforts, among other topics.Could you take us through your journey in PR and Communications? How did you navigate through the different sectors and roles in your career?With over 15 years of experience working with brands across different sectors, I am currently working as the Asia Pacific Communication Lead for inDrive. Headquartered in Mountain View, CA, USA, inDrive is a global mobility and urban services platform. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery.In my current role, I lead the communication and PR mandate for all the countries in the Asia Pacific region. I am responsible for formulating the overall communication strategy, relationship management, and partnerships in line with the inDrive communications strategy.I have been with inDrive since its launch in India in 2018 and have had the privilege of launching it across India, Nepal, Pakistan, Indonesia, Malaysia and the Philippines.Talking specifically about India, from crisis management to external communication to planning and executing PR campaigns, I have been doing it all strategically, single-handedly.How do you align inDrive’s communication strategy with its business goals across diverse markets like India, Nepal, and the Philippines?It is now a proven fact that the one-size-fits-all approach doesn’t work and the global communication strategy has to be tailored to meet the requirements of each market. For instance, in India, we are using vernacular languages like Hindi, Punjabi , Bengali, etc., and engage with local influencers to connect with our target audience. In Nepal and Pakistan also it is important to engage with local influencers and local people. However, a common objective is customer centricity, which is at the heart of everything we do.Our campaign, ‘Ab App ki nahi, aap ki chalegi’, reaffirms the significance of putting our customers at the centre of our efforts.What are some of the most notable campaigns you’ve worked on at inDrive, and what impact did they have on the brand?At inDrive, we are committed to challenging social injustice while impacting the lives of one billion people by 2030. A notable achievement of my career has been the launch of Driving Naari, a campaign I am super proud of. Driving Naari is a purpose-driven project by inDrive which works towards empowering women to become professional drivers. This initiative encourages them to be independent and confident individuals and take charge of their lives. I launched it as a pilot project first, and we are now planning to expand it to multiple cities. The campaign was well received, garnering 100+ hits with 150+ million reach.Another notable campaign was SafeDrive with inDrive, conducted across multiple cities in India to educate drivers on how to ensure their passengers’ safety and comfort. This was a Safety PR campaign through which we aimed to reach out to the driver communities and give them road safety training from the experts (traffic police and Maruti driving school). This was in addition to inDrive’s ongoing educational program for drivers, which reinforces their safety training and spans road safety and women’s safety, so that every choice users make with inDrive is safe and secure. It also covered topics such as the prohibition of discrimination, ways to promote passengers’ comfort, and how to use all the safety features available should anyone need assistance during a trip. The campaign garnered 200+ press hits with 200 million+ reach.What role does communication play in differentiating inDrive in the global mobility sector, particularly as it diversifies into areas like intercity transportation, freight, and courier delivery?Today, there are several players in the ride hailing industry. However, inDrive is different from them as we allow users to choose their ride, vehicle and driver instead of leaving it to the algorithm to determine these parameters. We are the second most downloaded ride-hailing app worldwide (based on Google Play and Appstore data) and have grown beyond just ride-hailing to offer solutions that enable the provision of honest and ethical services to communities worldwide.Communication plays a significant role in showcasing our unique value proposition, amplifying our achievements and highlighting our plans and way forward.Moreover, as we diversify into areas like intercity transportation, freight and courier delivery, our mission to ensure fair play and challenging injustice will be at the core of our values. Our communication efforts will be crucial to present our unifying objective as we scale rapidly and diversify our services.We consider each vertical as a separate product and plan our key messages, PR campaigns accordingly while making sure it is aligned with the overall brand mission, vision and key message.What challenges have you faced while localizing PR strategies for such a culturally diverse region, and how did you address them?For a global brand with a presence across 46 countries, it’s crucial to have regional PR strategies and that’s where my role comes in. For instance, the terminology of our services also varies from region to region. Often, an important global announcement is uninteresting for some markets. Hence, we plan such an announcement strategically - we club it with either some interesting regional announcement or customise it by adding more information relevant to the region while keeping the messaging of the global announcement intact. As part of our regional communication strategy, we leverage regional influencers who can connect with our audience in that region.Who have been your key inspirations or mentors, and how have they influenced your approach to communication and leadership?I have had the opportunity to work with some great colleagues in my past and current organisations, who have inspired me and helped me become what I am today. Most successful campaigns are the result of the collective efforts of the teammates.My family’s values and cultural norms form the foundation of my leadership philosophy. One fact I have learned from one of my colleagues, and I genuinely try to abide by, is “Leadership isn’t just about managing tasks; it’s about guiding and empowering others to reach their full potential”.What trends in PR and communications do you believe will shape the industry in the APAC region in the next few years?The PR and communication landscape is evolving rapidly. Today, there are several brands vying for the limited attention span of customers. Hence, communication and PR will be the key to differentiating these brands from the competition. In the era of declining trust, the formidable challenge for brands is to foster meaningful and authentic connections with customers.Technology has revolutionised every industry, with PR being no exception. However, technology will be a means to an end, enabling PR professionals to perform their duties effectively and efficiently. For instance, AI has significantly redefined how we perform, report, and measure public relations tasks. However, authenticity and the human touch will always be intrinsic to communication efforts; AI will be an enabler. With the consolidation of media platforms, a strategic mix of paid, owned and earned approach is the recommended way forward.A notable trend is the role of vernacular media and the rise of micro-influencers, which help foster a deeper emotional connection with customers.With brands increasingly investing in corporate social responsibility and giving back to society, authenticity will be crucial to ensure the effectiveness of communication efforts.Navigating competition and staying relevant in the dynamic landscape is a crucial challenge for PR professionals. Staying abreast of recent trends and upskilling is a necessity rather than an option.What are your future goals for inDrive’s communication efforts, and what excites you most about the road ahead?At inDrive, we are steadfastly committed to our mission of challenging injustice and empowering disadvantaged people. Through inVision, we aim to impact the lives of one billion individuals by 2030. I am enthused by its vision of being a socially responsible company that invests in its people and empowers marginalised communities. As a communication professional, my goal will be to foster meaningful connections with our stakeholders, including users, government, investors and colleagues and ensure that my efforts translate into tangible outcomes for the brand. As we scale rapidly, communication and PR will be integral to our mission of driving change in society and fostering connections with diverse audiences.
https://theprpost.com/post/9488/brendan-carr-named-fcc-chairman-by-trump

Brendan Carr named FCC Chairman by Trump

US President Donald J. Trump has signed an order designating Commissioner Brendan Carr as Chairman of the Federal Communications Commission (FCC).Chairman Carr released the following statement in response to his appointment: "I am deeply grateful to President Trump and honored by his decision to designate me as Chairman of the Federal Communications Commission. Having served at the FCC for over a dozen years, including my tenure as General Counsel, I am humbled by the opportunity to lead the agency.The FCC has critical work ahead, addressing issues from tech and media regulation to fostering economic growth and job creation through initiatives on spectrum, infrastructure, and the burgeoning space economy. We will also continue to prioritize advancing America’s national security interests and protecting consumers.I look forward to accelerating the FCC’s efforts on these fronts and collaborating with the Trump Administration, my colleagues on the Commission, the talented FCC staff, and Congress to deliver meaningful results for the American people.”
https://theprpost.com/post/9486/prca-mena-launches-registrations-for-young-lions-pr-competition-2025

PRCA MENA launches registrations for Young Lions PR Competition 2025

PRCA Mena has officially opened registrations for the Young Lions PR Competition 2025, a unique platform for public relations professionals aged 30 and under to showcase their creativity and strategic thinking. This regional competition selects the top team to represent Mena at the Cannes Lions International Festival of Creativity, one of the world’s most prestigious industry events.In 2023, Judy Bakieh and Sarah Al Salem from Gambit Communications, a PRCA Mena member, made history by winning both the regional and global competition, demonstrating that exceptional talent from this region can excel on a global platform.Designed to simulate the intensity and innovation required on a world stage, the competition challenges participants to craft a campaign for a local charity in just 24 hours. The process mirrors the structure of the Cannes competition, offering young professionals a valuable opportunity to refine their skills and gain international recognition.Conrad Egbert, Head of PRCA Mena, said:“The Young Lions PR Competition is an exceptional opportunity for the region’s talent to shine globally. It’s not about winning; it’s about demonstrating the region’s creative strength and strategic acumen to the rest of the world. I encourage all eligible teams to seize this opportunity and showcase what they’re capable of.”Conrad Egbert, Head of PRCA Mena, said:“The Young Lions PR Competition is an exceptional opportunity for the region’s talent to shine globally. It’s not about winning; it’s about demonstrating the region’s creative strength and strategic acumen to the rest of the world. I encourage all eligible teams to seize this opportunity and showcase what they’re capable of.”Key Details:• Registration Opens: Tuesday, 21 January 2025, 12:00 pm GST• Registration Closes: Thursday, 6 March 2025, 5:00 pm GST• Cost to Enter:• PRCA Mena Member Teams: AED 2000• Non-Member Teams: AED 3000Competition Timeline:• Charity Revealed: Tuesday, 11 March 2025• Creative Brief Issued: Wednesday, 12 March 2025, 10:00 am GST• Entries Due: Thursday, 13 March 2025, 10:00 am GST• Finalists Announced: Monday, 24 March 2025• Finalist Presentations: Tuesday, 15 April 2025 (via Zoom)• Winners Announced: Wednesday, 16 April 2025The winners will travel to Cannes in June 2025, with PRCA Mena covering the cost of competitor passes for the festival.
https://theprpost.com/post/9487/cameo-comms-unveils-pay-for-results-pr-model-in-the-uae

Cameo Comms unveils 'pay-for-results' PR model in the UAE

In an industry where PR agencies often charge hefty retainers for strategy and consultation, Cameo Communications is redefining the landscape with its performance-based PR model.Traditionally, brands engage PR agencies for a wide range of activities, including strategy development, planning, and brainstorming. While valuable, these services come at a high cost that many innovative businesses—particularly smaller ones—simply cannot afford. Even larger companies, with in-house marketing teams, may only require assistance with media coverage, not the full suite of strategy and planning. Cameo’s performance PR model addresses this gap.Now, businesses of all sizes—especially SMEs and larger companies with in-house marketing teams—can collaborate with Cameo without being locked into expensive retainer agreements. Cameo said in a press release that it charges only for the media coverage it secures, not for the time spent attempting to achieve it.Addressing the Industry’s Long-standing ChallengesTraditionally, clients have been charged large retainers for services like ideation and pitching, with no guarantee of actual media coverage. This often leads to frustration, as businesses end up paying for time spent on strategy rather than tangible results.Introducing a Fair, Transparent, and Measurable SolutionCameo’s Pay-As-You-Go model offers a straightforward, cost-effective alternative to traditional PR. Clients only pay for the media coverage they receive—nothing more, nothing less.The process begins with a small fee to create a press kit and any additional content necessary to drive results (a task that clients can also manage on their own). Additional services, such as consultations on securing coverage and preparation of target media lists, are provided free of charge.Once the press kit is prepared, clients pay only for secured media coverage. The cost depends on the size and type of media feature, ensuring that businesses only pay for tangible results. This pricing structure makes the service a low-risk, cost-effective way to gain valuable PR exposure.The Pay-As-You-Go model is ideal for businesses—from startups to established brands—that need media exposure but don’t require extensive strategy or planning. For those seeking in-depth strategy, collaboration, or campaign management, traditional PR services remain available. However, for businesses focused solely on securing media placements, Cameo offers a results-oriented, performance-based alternative.Early Success and Growing DemandSince its soft launch two months ago, Cameo’s Pay-As-You-Go service has proven successful, onboarding a suite of clients from diverse sectors including real estate, finance, food and beverage, and tech. The service is especially appealing to companies seeking PR exposure but lacking the budget for traditional retainer-based PR.“We identified a clear need in the market for a service that offers results without requiring clients to pay for strategies they don’t need,” said Lara Geadah,, founder and CEO of Cameo Communications. “Our model is simple, fair, and transparent. Clients pay only for the coverage secured. We’re proud to be the first agency in the UAE to introduce this model, and we believe it will change the industry as more companies realize the value of paying only for performance and seeing measurable results.”