Avantika G. has taken on a new role as Director - Corporate Communications at Khaitan & Co. Announcing the move, she shared, “Excited to step into my new role as Director - Corporate Communications at Khaitan & Co! Grateful to the firm's leadership and my amazing team for the trust, opportunities and learnings. The journey has had its twists and turns, and I can't wait to see what comes next!”Avantika has been associated with Khaitan & Co since October 2022, where she led PR and Corporate Communications. Before joining the firm, she spent nearly nine years at EY as Associate Director - Marketing & Communications for Forensic & Integrity Services. She began her career at Text100 (now Archetype), where she worked for close to six years and rose to the position of Account Manager.With more than 15 years of experience in communications and marketing, Avantika has built her career across leading global firms before taking up her current leadership role at Khaitan & Co.

Strategic communications agency Archetype has joined forces with Australian startup BillWill to launch its innovative open banking solution for pre-death bill planning. Leveraging Archetype's expertise in public relations, digital marketing, and media buying, combined with its extensive experience in the tech sector, BillWill is poised for success.The partnership between Archetype and BillWill marks a reunion for BillWill's Founder, Colin Jowell, and Archetype's Principal Consultant, Jillian Nalty, who collaborated at an ad agency over a decade ago. Jillian said: "When I found out that Colin was launching BillWill, I knew I had to reach out. Not every tech start-up has the potential for connecting with audiences on a human-level, BillWill does. Archetype has been working with tech brands in Australia for 25 years and this experience has taught us at that despite perpetual disruption, our need to connect on an authentic human level never changes. Working with a start-up from the very beginning is an incredibly rewarding experience and I?ÇÖm so pleased we are able to deliver a solution that seamlessly integrates both paid and earned channels." With 25 years of experience working with tech brands in Australia, Archetype understands the importance of authentic human connections in a rapidly evolving industry. (Image: Colin Jowell, Founder, BillWill & Jillian Nalty, Principal Consultant, Archetype.)

Telecommunications giant Telecommunications giant Ericsson has appointed Shraddha Bhuyan as the new Head of Communications for Australia and New Zealand. Bhuyan steps into the role previously held by Daina Fahey, who is currently on maternity leave.Bhuyan brings a wealth of experience to Ericsson, having most recently served as the Global Senior Marcomms Manager for North America and ANZ regions at NACON, a prominent player in the gaming industry. Prior to her stint in gaming, she honed her skills in the fast-paced world of public relations, working with a focus on tech sector clients at the agency Archetype.Ericsson's move to appoint Bhuyan underscores the company?ÇÖs commitment to robust communication strategies in the dynamic Australian and New Zealand markets. As the telecommunications industry continues to evolve with rapid technological advancements, strong leadership in communications becomes increasingly crucial.Bhuyan's appointment comes at a pivotal time for Ericsson as the company navigates the complexities of 5G deployment, network infrastructure development, and the broader digital transformation landscape. has appointed Shraddha Bhuyan as the new Head of Communications for Australia and New Zealand. Bhuyan steps into the role previously held by Daina Fahey, who is currently on maternity leave.Bhuyan brings a wealth of experience to Ericsson, having most recently served as the Global Senior Marcomms Manager for North America and ANZ regions at NACON, a prominent player in the gaming industry. Prior to her stint in gaming, she honed her skills in the fast-paced world of public relations, working with a focus on tech sector clients at the agency Archetype.Ericsson's move to appoint Bhuyan underscores the company?ÇÖs commitment to robust communication strategies in the dynamic Australian and New Zealand markets. As the telecommunications industry continues to evolve with rapid technological advancements, strong leadership in communications becomes increasingly crucial.Bhuyan's appointment comes at a pivotal time for Ericsson as the company navigates the complexities of 5G deployment, network infrastructure development, and the broader digital transformation landscape.

Evident Integrated Marketing and PR, a Philippines-based agency, has named Fran Ayala as the new Head of Strategic Planning. In this capacity, Ayala will assist clients with purpose-driven branding and marketing strategies designed to foster business growth and create positive social change. She will report directly to Cecile Dominguez-Yujuico, the Founder and CEO.Ayala recently returned to the Philippines after spending 13 years in Hong Kong, where she expanded her agency portfolio by leading Text100?ÇÖs (now Archetype) content marketing team, launching The Economist Group?ÇÖs PR agency, TVC, in the Asia Pacific region, and managing global and regional accounts for Edelman."Fran's work with global agencies and leading brands positions her perfectly to elevate our clients' market presence and business growth through compelling storytelling. We're delighted to welcome her aboard," said Cecile Dominguez-Yujuico.  ?Ç£I?ÇÖm delighted to be back in the Philippines and joining a team of colleagues who believe that purpose is at the heart of all successful branding and marketing. There are so many brands in this country doing impressive work, and I want to help tell their stories in a way that sustains their business growth and makes a positive social impact,?Ç¥ said Fran.

Strategic communications firm Archetype has announced two key promotions within its APAC team. Fabrice Kerboul takes the helm as Sales and Marketing Director, APAC. Leveraging his 13+ years of regional experience with Archetype, Fabrice will lead the company's growth efforts in APAC. He brings a blend of strategic vision and deep understanding of the regional market to this leadership role. Fabrice will utilize data-driven insights and foster global collaboration across departments to ensure Archetype achieves its ambitious goals in the APAC market.Maggie Leung, who joined Archetype in December 2020, has been promoted to a core member of the team. Maggie will spearhead content creation and media strategies for marquee clients like Amazon Web Services and other leading technology players. Her new role expands her responsibilities to include providing strategic content guidance and valuable market and media intelligence to a regional tech client. Maggie's ambition, deep tech knowledge, and strategic thinking, coupled with her strong communication skills in English and Chinese, have made her a bridge between clients, media, and stakeholders. Her swift promotion is a testament to her dedication and talent.

Global marketing communications agency Archetype has announced the appointment of Liz Weselby as the new managing director for its Australian division.Weselby, who has been a key part of Archetype?ÇÖs leadership team in Hong Kong since 2020 and a member of the APAC Regional Management Board since 2021, will now lead the agency?ÇÖs operations in Sydney.?Ç£We?ÇÖre delighted Liz has agreed to take up the opportunity to lead our brilliant team in Sydney. Over the last few years she?ÇÖs made a real impact on our APAC business, helping drive strategic client consulting programmes and building out our content marketing offer,?Ç¥ said Lee Nugent, regional director, APAC.Expressing her enthusiasm, Weselby said : ?Ç£I am thrilled to join the Sydney team and continue my journey with Archetype. Australia has long been my second home, and the Sydney team has made me feel most welcome ?Çô?together we are fostering a culture of creativity and strategic excellence. Our clients are true partners and I look forward to helping them grow their businesses in ANZ.?Ç¥