Evident Integrated Marketing and PR, a Philippines-based agency, has named Fran Ayala as the new Head of Strategic Planning. In this capacity, Ayala will assist clients with purpose-driven branding and marketing strategies designed to foster business growth and create positive social change. She will report directly to Cecile Dominguez-Yujuico, the Founder and CEO.Ayala recently returned to the Philippines after spending 13 years in Hong Kong, where she expanded her agency portfolio by leading Text100’s (now Archetype) content marketing team, launching The Economist Group’s PR agency, TVC, in the Asia Pacific region, and managing global and regional accounts for Edelman."Fran's work with global agencies and leading brands positions her perfectly to elevate our clients' market presence and business growth through compelling storytelling. We're delighted to welcome her aboard," said Cecile Dominguez-Yujuico.  “I’m delighted to be back in the Philippines and joining a team of colleagues who believe that purpose is at the heart of all successful branding and marketing. There are so many brands in this country doing impressive work, and I want to help tell their stories in a way that sustains their business growth and makes a positive social impact,” said Fran.

Strategic communications firm Archetype has announced two key promotions within its APAC team. Fabrice Kerboul takes the helm as Sales and Marketing Director, APAC. Leveraging his 13+ years of regional experience with Archetype, Fabrice will lead the company's growth efforts in APAC. He brings a blend of strategic vision and deep understanding of the regional market to this leadership role. Fabrice will utilize data-driven insights and foster global collaboration across departments to ensure Archetype achieves its ambitious goals in the APAC market.Maggie Leung, who joined Archetype in December 2020, has been promoted to a core member of the team. Maggie will spearhead content creation and media strategies for marquee clients like Amazon Web Services and other leading technology players. Her new role expands her responsibilities to include providing strategic content guidance and valuable market and media intelligence to a regional tech client. Maggie's ambition, deep tech knowledge, and strategic thinking, coupled with her strong communication skills in English and Chinese, have made her a bridge between clients, media, and stakeholders. Her swift promotion is a testament to her dedication and talent.

Global marketing communications agency Archetype has announced the appointment of Liz Weselby as the new managing director for its Australian division.Weselby, who has been a key part of Archetype’s leadership team in Hong Kong since 2020 and a member of the APAC Regional Management Board since 2021, will now lead the agency’s operations in Sydney.“We’re delighted Liz has agreed to take up the opportunity to lead our brilliant team in Sydney. Over the last few years she’s made a real impact on our APAC business, helping drive strategic client consulting programmes and building out our content marketing offer,” said Lee Nugent, regional director, APAC.Expressing her enthusiasm, Weselby said : “I am thrilled to join the Sydney team and continue my journey with Archetype. Australia has long been my second home, and the Sydney team has made me feel most welcome –?together we are fostering a culture of creativity and strategic excellence. Our clients are true partners and I look forward to helping them grow their businesses in ANZ.”