Liz Weselby, who has served as the deputy MD of Archetype Hong Kong since 2020, has relocated to Australia to take on the role of MD for the tech agency's Australian division.She succeeds Karen Coleman, who left Archetype in February to become the Sydney MD at MullenLowe.In her new position, Weselby will lead Archetype's 30-person Australian team, which has recently secured new projects from Mailchimp and Kyndryl. Since joining Archetype in 2020, she has been an active member of the firm's regional management board."Over the last few years, Liz has significantly impacted our APAC business by driving strategic client consulting programs and enhancing our content marketing offerings," said Archetype's regional director, Lee Nugent. "Her commitment to excellence, extensive experience in creative leadership, and people-first approach will propel Archetype Australia to new heights."The Hong Kong office of Archetype, now with fewer than 10 employees, will be merged into the Greater China operation and overseen by Beijing MD Merry Chen.Before her tenure at Archetype, Weselby worked as a journalist for publications such as Ink, Luxe City Guides, and Post Publishing.