Global communications agency Manifest has been appointed by Do What You Love, creators of Bali's Suara Music and Arts Festival, to handle its communications strategy.Manifest's Melbourne studio will oversee publicity efforts across key markets in Asia Pacific, leveraging its global network of agency partners and freelancers.Isabel Thomson-Officer, Studio Co-Founder and Managing Partner of Manifest Melbourne, expressed enthusiasm for the project: "Bespoke events and cultural experiences of this scale and meticulous attention to detail are rare, especially in this part of the world. The Do What You Love team's commitment to creating a culture that is both respectful of the local people and the environment truly stood out to us."Thomson-Officer emphasized the transformative potential of such a festival, aligning with Manifest's mission to build brands that change the world. "A festival of this nature can be quite transformative, even life-changing for those that attend. Being able to make that kind of positive impact on someone's life is very aligned with our mission."Jason Swamy, Co-Founder and Festival Director of Do What You Love, shared the festival's vision of bringing culture, sustainability, creativity, and connectivity to a global audience. "We want people who attend Suara to leave feeling inspired and connected to a creative community of like-minded individuals. That's exactly how we felt when we first met the Manifest team. Like us, they are a very international team, who are as passionate about purpose-driven brand communications as we are about curating once-in-a-lifetime experiences."

Bali's unique Suara Music and Arts Festival has chosen Manifest, a global brand communications agency, to handle its public relations across Asia Pacific.The Melbourne office of Manifest will leverage its international network of partners, "Cartel," to generate buzz in key markets like Australia, Indonesia, Hong Kong, China, India, and Singapore.Isabel Thomson-Officer, who co-founded and leads Manifest's Melbourne studio, said: "Bespoke events and cultural experiences of this scale and meticulous attention to detail that the Do What You Love team is producing are rare - especially in this part of the world. Aside from the quality of its bookings, the incredible venue, and everything else that is on offer, it was the team?ÇÖs commitment to creating a culture that was both respectful of the local people and the environment that really stood out to us. A festival of this nature can be quite transformative, even life-changing for those that attend. Being able to make that kind of positive impact on someone?ÇÖs life is very aligned with our mission to build brands that change the world."Do What You Love's Co-Founder and Festival Director, Jason Swamy, said: "We want people who attend Suara to leave feeling inspired, and like they've connected to a creative community of like-minded individuals, and that's exactly how we felt when we first met the Manifest team. Like us, they are a very international team, who are as passionate about purpose-driven brand communications as we are about curating once in a lifetime experiences."

Global brand communications agency Manifest strengthens its UK leadership with Vithlani at the helm.Seasoned industry leader Rowena Vithlani joins Manifest as UK managing director, bolstering the agency's growth ambitions. Vithlani brings a wealth of experience from top ad agencies like BBH, AKQA, and most recently, Uncommon.Her appointment reflects Manifest's commitment to expanding its creative offerings in branding, advertising, and digital marketing. Vithlani will lead the UK team and collaborate with regional leadership across the US, Nordics, and Australia.Ali Maynard James, former UK managing partner, transitions to a new growth-focused role, overseeing multi-brand clients, partnerships, and ventures. The new UK executive committee also includes creative director Daisy Shepherd and associate director Emma Seddon.Vithlani is impressed by Manifest's innovative and client-centric approach. "Manifest is a game-changer, creating groundbreaking work and reinventing the agency model. From tech to social responsibility, they represent the future," she says. "Leading the UK charge is a tremendous opportunity."Founded in London (Vithlani's base), Manifest has a second UK studio in Manchester and a global network spanning New York, Los Angeles, Stockholm, and Melbourne. This "24-hour creative cycle" fuels work for clients like Diageo, WWF, and Reckitt.Global CEO Alex Myers outlines ambitious plans for the UK business to reach ?ú10 million in annual revenue by 2030, significantly up from 2023's ?ú3.1 million."Manifest turns 15 this year," says Myers. "We've grown from a startup to a global force. Now, we aim for continued creative and commercial success. Rowena's appointment is key to our UK evolution."Myers highlights a shift in the marketing landscape. "Today, brands need to stand for something, not just sell something. That's how to make a cultural impact. After Covid, established brands are increasingly seeking this connection. This fuels our UK growth, as disrupted brands adapt quickly."Founded in 2009, Manifest boasts award-winning work for clients like BrewDog, Samsung, and WWF. They achieved B-Corp certification in 2023 and hold the Blueprint diversity mark since 2020. This commitment to social responsibility aligns with their focus on meaningful brand impact.