Shubhreet Kaur, a seasoned media professional, has embarked on a new journey with Adfactors PR, the nation's leading and one of the most decorated PR agencies.Shubhreet Kaur, a dynamic figure known for her extensive experience in journalism, television anchoring, and integrated communications, has officially joined Adfactors PR as Vice President - Integration. This strategic appointment underscores Adfactors' commitment to enhancing its integrated communications capabilities and further solidifying its position as a powerhouse in the industry.Expressing her excitement, Shubhreet shared: "I'm thrilled to announce my association with Adfactors, a pinnacle in the PR domain. It's a privilege to join the team led by Madan Bahal, an industry stalwart whose vision and leadership are unparalleled. The warm welcome from Team Adfactors has truly made me feel at home, and I am eager to embark on this new journey of collaboration and growth."Bringing over 19 years of rich expertise encompassing news, television, production, PR, creative strategy, and influencer marketing, Shubhreet's multifaceted background positions her as a valuable asset to Adfactors' diverse clientele. Her previous stint at Hill & Knowlton has honed her skills in navigating the intricate landscape of communications, making her a perfect fit for her new role at Adfactors.Beyond her professional endeavors, Shubhreet embodies versatility as a full-time VP, part-time influencer, and dedicated mother to her daughters, Karma and Nirvana. When not immersed in work or digital engagements, she indulges in her passions for content creation, tin box collection, and the art of decluttering.

Journalist-turned-communications strategist Boby Kurian and reputation industry veterans Madan Bahal and Rajesh Chaturvedi have formed a joint venture company, StratInk Consulting, offering CEOs and leading investors bespoke communications solutions for complex business environments.Bahal and Chaturvedi, founders of South Asia’s leading public relations firm, Adfactors PR, are partnering in their personal capacities. Kurian will lead and drive the management as Co-Founder and Managing Director. StratInk Consulting will deliver communication-led corporate advisory services to India Inc. on the strength of business and industry understanding. The firm will engage with principal stakeholders and their teams on conceiving and supporting value-enhancing and ring-fencing strategies.StratInk will offer counsel on risk intelligence, merger and acquisition, public advocacy, people advisory, investment cycles, and geopolitical and economic trends. The consultancy’s specialist team will be drawn from newsrooms, communications, law firms, capital markets and public policy platforms. The firm will have India offices in Bengaluru, New Delhi, and Mumbai. StratInk will draw on Kurian’s strengths in founder, CEO and boardroom advisory. As a newsroom expert, he played an essential role in mainstreaming conversations on private capital and the start-up economy in the last decade.Bahal and Chaturvedi have spearheaded the four-decade-old Adfactors Group, a leading communications conglomerate in the country, comprising Adfactors PR, Adfactors Advertising and chlorophyll, besides ownership interests in research companies such as IndiaStat and Projects Today.Kurian previously held senior editorial functions at The Times of India and The Economic Times, among other media. He advises the world's largest tech investor and multiple business leaders on growth opportunities and business risks.