Ogilvy PR Asia Pacific is set to undergo a significant leadership change as Emily Poon steps down from her role as President after a distinguished 17-year career with the firm, including five years at the helm of the regional PR division. Her successor will be Richard Brett, who will expand his current responsibilities to include President of Ogilvy PR Asia Pacific, effective August 1st.Chris Reitermann, CEO of Ogilvy APAC, expressed gratitude for Poon's contributions. "Emily came to us in the beginning of the year with her desire to take a break and plan for the next chapter of her career," Reitermann stated. "During her tenure, Emily has been a driving force behind Ogilvy PR?ÇÖs strength and evolution in the region. Her leadership and dedication have shaped not only our agency?ÇÖs success and culture but also the careers of many who worked with her. We wish her all the best in her next adventures."Richard Brett Takes the HelmRichard Brett, currently CEO of Ogilvy PR ANZ and Ogilvy Health Australia, will assume his new regional role while continuing to be based in Sydney. Brett first joined Ogilvy PR ANZ in 2013 and was appointed CEO in 2018, later taking on leadership of Ogilvy Health Australia in 2021. He brings over 25 years of experience in communications consultancy and in-house leadership to his new position."I?ÇÖm honoured to step into this role and build upon the momentum Emily and our Asia and Australia teams have established,?Ç¥ said Brett. ?Ç£Ogilvy PR?ÇÖs legacy is built on a people-first culture, bold creativity and cutting-edge innovations, and I?ÇÖm excited to lead our talented teams into the future ?Çô both within Australia and New Zealand, and now the broader region."Brett also highlighted the collaborative opportunities his expanded role will present. "Continuing my leadership positions as CEO of Ogilvy PR ANZ and Ogilvy Health Australia in addition to my new role as President of Ogilvy PR Asia Pacific will also allow me to spend more time with all the talented teams across the business, providing an opportunity to foster even greater collaboration throughout the region,?Ç¥ he added.Reitermann underscored the significance of Brett's internal promotion. "As a planned succession, we are excited to have Richard, who has been leading a world-class PR operation in Australia and New Zealand, to lead Ogilvy PR Asia Pacific into our next phase of growth," he said. "We are always delighted when our capable internal talent can step up into larger leadership roles."Poon expressed full confidence in her successor, stating, "Richard is an extremely talented and values-driven leader, I couldn?ÇÖt be happier with him taking on the role. I will be cheering him and our exceptional team on as they soar to even greater heights."

Ogilvy PR has appointed James Baldwin to lead its influencer marketing efforts across the Asia-Pacific region. Based in Singapore, Baldwin will oversee the agency's influencer offerings, including developing go-to-market strategies, strengthening their capabilities, driving business growth and innovation, and delivering top-notch influencer campaigns.Baldwin brings a wealth of experience to the role, having joined Ogilvy in 2019 and playing a key role in building the agency's influencer proposition. Most recently, he served as Business Director and B2B Influence Lead for Ogilvy UK, where he spearheaded the launch and global expansion of their B2B influencer services.Under Baldwin's leadership, Ogilvy's influencer team garnered recognition across multiple markets, crafting award-winning campaigns for industry giants like Coca-Cola, Unilever, British Airways, Samsung, and the Olympic Games. He also significantly contributed to Ogilvy's annual Influencer Trends report, a valuable resource within the industry.With over a decade of experience in B2B and influencer marketing, Baldwin previously held the position of Client Director at Euromoney Institutional Investor. In his new role, he will report to both Rahul Titus, Ogilvy's Global Head of Influence, and Emily Poon, President of Ogilvy PR in Asia-Pacific."James' strategic leadership in influencer marketing reinforces our commitment to the creator economy and its growing importance," said Titus.Excited about the opportunities in Asia-Pacific, Baldwin acknowledges the region's thriving social media landscape, diverse cultures, and strong sense of community as a breeding ground for innovative influencer marketing strategies. "The chance to build world-class influencer marketing in this region is unmatched," he remarked.This announcement follows Ogilvy PR's Asia-Pacific operations being named Global Digital Agency of the Year and APAC Regional Consultancy of the Year at the prestigious 2023 SABRE Awards.