The Singapore Indian Fine Arts Society (SIFAS) has appointed Bloomingdale Public Relations Pte. Ltd. (Bloomingdale PR) as its official PR agency to commemorate its landmark 75th Anniversary Celebration.SIFAS, established in 1949, is a cornerstone of Indian cultural heritage in Singapore. This non-profit organization is dedicated to fostering artistic excellence and appreciation for Indian fine arts across various disciplines. 2024 marks their Diamond Jubilee, a significant milestone celebrating their rich legacy and unwavering commitment to nurturing talent.“We are honoured to be chosen as SIFAS’ PR agency for their 75th Anniversary Celebration,” said Diana Fernandes, Founder and CEO of Bloomingdale PR. “Our expertise in strategic communication will help SIFAS highlight its remarkable contributions to Singapore’s cultural landscape and craft a captivating narrative that resonates with audiences both locally and internationally.”Menaka Gopalan, Executive Director of SIFAS, expressed her delight about the collaboration: “As we celebrate our Diamond Jubilee, we are thrilled to partner with Bloomingdale PR to showcase SIFAS’ rich heritage and cultural significance. Together, we aim to commemorate our achievements and pave the way for a vibrant future for Indian fine arts in Singapore.”This momentous year also marks two decades of the prestigious SIFAS Festival of Arts. Since 2003, the festival has served as a platform for showcasing the finest Indian fine arts in Singapore. Partnering with the Esplanade since 2005, they have brought international and local talents to the forefront.The 2024 SIFAS Festival of Arts promises to be a year-long celebration (May 19th, 2024 – May 19th, 2025) filled with captivating events and activities. Through this festival, SIFAS aims to solidify its enduring legacy and envision a bright future for Indian fine arts in Singapore.