The PRCA MENA Awards 2024 ceremony took place last night at Taj Hotel at business bay in Dubai, celebrating winners across 34 categories.Instinctif Partners MENA was honored with the prestigious title of Large Consultancy of the Year, underscoring their sustained impact and commitment to excellence. Current Global was crowned Small Consultancy of the Year, while Gambit Communications clinched the Medium Consultancy award, adding to the diversity and excellence within the regional PR landscape.Additionally, Atteline's Sophie Simpson was recognized as the PR Leader of the Year, acknowledging her exceptional leadership and contributions to the industry.Monika Fourneaux MPRCA, Head of EMEA at PRCA, hailed the evening as a testament to the region's outstanding communications talent. "The PRCA MENA Awards 2024 ceremony showcased the very best in regional communications," she remarked. "With a record-breaking number of entries, the competition was fierce, highlighting the PRCA MENA Awards as the gold standard in our industry. Congratulations to all the winners and finalists!"Reflecting on the event, James Hewes, attending his first PRCA MENA Awards, expressed his admiration for the talent on display. "It's inspiring to witness the calibre of talent and innovation showcased at the PRCA MENA Awards," he remarked. "As we continue to navigate a rapidly evolving communications landscape, these awards serve as a testament to the creativity and dedication driving our industry forward."

The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has restructured its MENA Regional Board, a pivotal move aimed at fortifying strategic direction and industry representation in the MENA region.The MENA Regional Board serves as the guiding force behind PRCA MENA's initiatives, ensuring alignment with industry standards and fostering excellence in the field of public relations and communications. The restructured board brings together a diverse ensemble of esteemed industry leaders, poised to infuse their collective expertise and insights to propel the organisation to new heights. "We are delighted to unveil the restructuring of our MENA Regional Board, signifying our commitment to championing excellence and innovation in the public relations and communications landscape across the MENA region. The wealth of knowledge and experience brought forth by our board members will be instrumental in shaping the future trajectory of our organisation and advancing the profession as a whole,” remarked James Hewes, CEO of PRCA.The newly appointed members of the PRCA MENA Regional Board are:  Ahmad Itani, Founder & CEO, Cicero & Bernay Communication Consultancy. Chairman, PRCA MENA  Alexandre Beaulieu, Founder & CEO, TBWA DJAZ  Claire Micheletti, Founder & Joint Managing Director, Cosmopole Consultancy  Howard Kosky, CEO & Founder, Markettiers4DC  Ibrahim Al Mutawa, Co-founder and Managing Partner, Jummar PR  Imad Lahad, Managing Director, APCO Worldwide Dubai  John Rynehart, Managing Director, Seven Media  Joseph Nalloor, Discipline Lead - School of Communication, Murdoch University Dubai  Kamal Taibi, Founder & CEO, StratëusGroup  Khaled Alshehhi, Executive Director Marketing and Communications at UAE Government Media Office  Laureline Schwarz, Head of Global Corporate Communication, PR, Public Relations at Al-Futtaim Automotive  Louay Al Samarrai – Joint Managing Director, Co-Founder, Active (Digital. Marketing. Communications)  Natalie Amos, Managing Director - Lifestyle MENA at Four Agency  Natasha Hatherall-Shawe, Founder and CEO, TishTash Communications  Nick Sandham, Vice President, Corporate Communications, Alshaya Group  Petra B Spanko, Regional Director, Katch International  Samantha Bartel, CEO & Managing Partner, Instinctif Partners MENAThese professionals bring a rich tapestry of experiences and expertise to their roles, representing a diverse array of sectors and perspectives within the communications industry.