PRCA Mena, the regional arm of Public Relations and Communications Association (PRCA), has announced its line-up of panellists, speakers and moderators for its annual conference, taking place on 14 November at Taj Business Bay, Dubai. Promising to be a pivotal moment for communications professionals across the Middle East and North Africa, this year the conference will feature a keynote address by Her Excellency Maitha Al Suwaidi, CEO of Media Strategy and Policy Sector at the UAE Media Council, who will speak on ?Ç£The Future of Media: Innovation, Regulation, and Economic Impact.?Ç¥ Her Excellency will present a forward-looking vision for the media landscape, focusing on how innovation, regulation, and economic growth are interconnected.Moderating the panels are Conrad Egbert, Head of PRCA Mena, James Hewes, CEO at PRCA and Oscar Wendel, Partner at Flow & Editor-at-Large at MEA-Finance. Their expertise and leadership will ensure an engaging and thoughtful discourse on the most pressing topics in the communications industry.Guest Speakers include some of the region?ÇÖs most influential figures - Mazen Nahawi, Founder & Group CEO at Carma, John Rynehart, Head of UAE at Kekst CNC and Joe Lipscombe, Partner Mena at The Romans.Panellists feature industry thought leaders who will address key challenges and opportunities within the PR and communications industry:?Çó ?Çó Imad Lahad, Managing Director, Dubai and Global Head of AI Comms Lab at APCO Worldwide?Çó ?Çó Ghaleb Zeidan, Regional Managing Director, UAE, Culture, L&D, and PartnershipWeber Shandwick MENAT?Çó ?Çó Jamal Al Mawed, Founder and Managing Director at Gambit Communications?Çó ?Çó James Piecowye, Dean and Associate Professor at Zayed University?Çó ?Çó Kate Hartley, Co-founder at Polpeo?Çó ?Çó Sophie Simpson, Managing Director & Founder at Atteline?Çó ?Çó Peter Van Der Merwe, Managing Director at Weber Shandwick Riyadh?Çó ?Çó Gregg Fray, Co-Founder at Seven Media?Çó ?Çó Ahmed Soudodi, Vice President, Product & Marketing at Kia Middle East and Africa?Çó ?Çó Saad Abu Touq, Managing Director, PR at Memac Ogilvy?Çó ?Çó Alaa Badawi, Associate Partner at Instinctif Partners MENA?Çó ?Çó Judy Bakieh, Associate Integrated Communications Director at Gambit Communications?Çó ?Çó Petra B. Spanko, Regional Director at Katch International?Çó ?Çó Abdulrahman Abed, Founder and General Manager of Legends PR Company?Çó ?Çó Thomas Morris, Senior Partner at FINN Partners, UAEConrad Egbert, Head of PRCA Mena, said:"The PRCA Mena Annual Conference 2024 is the leading platform for PR and communications professionals to exchange ideas, collaborate and drive the future of our industry in the region. With a remarkable lineup of speakers and panellists, we look forward to discussing key trends and the growing influence of media and communications on regional development."James Hewes, CEO of PRCA, added:"This year?ÇÖs conference is set to be a key event for the global communications community. With thought leaders from across the region, the discussions will highlight not only the innovations but also the strategic importance of communications in shaping the economic and societal future of the region.?Ç¥

The Public Relations and Communications Association MENA (PRCA MENA) has appointed Conrad Egbert as its new Head. Conrad brings with him a wealth of experience marking a new chapter for PRCA MENA focused on enhancing credibility, ethical standards and inclusivity across the industry.With Conrad at the helm, PRCA MENA will expand its reach and offerings, embracing students and individual members alongside corporate professionals. The association is committed to setting the highest ethical standards and will provide more top-notch training opportunities featuring global experts, keeping PRCA MENA as the leading voice of public relations in the region.Conrad Egbert said: ?Ç£I?ÇÖm incredibly humbled that the PRCA MENA has entrusted me to lead it into the foreseeable future. As a journalist and the founder of E+H - a strategic communications consultancy based in the UAE, I have a deep understanding of both sides of the communications industry. While I am committed to taking the PRCA MENA to new heights, I am also passionate about fostering a culture of collaboration, inclusivity and mental well-being. If there is anything that is crystal clear to me today, it is that change lies with us.?Ç¥Melissa Cannon, PRCA International Director, said: "Conrad?ÇÖs appointment signals a renewed focus on strengthening our ethical framework and enhancing the professional development of our members across the MENA region. His journalistic integrity and global outlook are exactly what we need to guide PRCA MENA into its next phase of growth and inclusivity."PRCA CEO, James Hewes, said: "Conrad?ÇÖs background and commitment to excellence make him a brilliant choice to lead PRCA MENA. His approach combines a rigorous journalistic mindset with a strong dedication to professional ethics, which will undoubtedly resonate with our members. I am confident that Conrad will bring fresh perspectives and drive impactful initiatives that will shape the future of PR in the region."

The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has welcomed PRHub as its newest corporate member.A leading PR agency in the UAE and MENA region, PRHub specializes in crafting compelling narratives and securing media coverage for brands. Their expertise lies in transforming ordinary news into captivating stories, resulting in features in top-tier publications such as Wired, Techcrunch, CNN Business Arabic, and Forbes Middle East.James Hewes, CEO of PRCA, expressed enthusiasm about PRHub joining the association, stating: "Their innovative approach and successful track record in the MENA market will be a valuable addition to our community."PRHub?ÇÖs CEO, Daniil Dymshits, said:?Ç£Our team is thrilled to join the PRCA community in the MENA region. We're excited about the chance to learn, grow, and connect with other professionals. This is the beginning of a new chapter for PRHub, and we can't wait to see where it takes us!

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has announced the return of its annual conference. This year's event, the PRCA MENA Conference 2024, will be held on Thursday, November 14th at the Taj Business Bay in Dubai.Building on the success of last year's record-breaking conference in Riyadh, the 2024 edition promises an even more dynamic program with a stellar lineup of speakers. Attendees can expect thought-provoking sessions designed to address current trends and challenges in the PR industry. Leading experts from various fields will share valuable insights and practical strategies, sparking meaningful discussions and fostering professional development for PR professionals.The conference agenda will encompass emerging topics and innovative practices within the ever-evolving world of public relations. Beyond the sessions, ample networking opportunities will be available throughout the day. Coffee breaks, a dedicated lunch session, and an evening networking event with drinks will provide attendees with valuable space to connect with fellow professionals and exchange ideas.Commenting on the upcoming event, James Hewes, CEO of PRCA, said: "Our conference in Riyadh set a new standard for engagement and thought leadership in the MENA region's PR industry. We are thrilled to bring the 2024 conference to Dubai, where we will continue to address the current landscape of public relations while offering a platform for professionals across the region to learn, network, and gain inspiration."

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has announced the appointment of Imad Lahad, Managing Director at APCO Worldwide, as the new Vice Chair of its Board.Imad Lahad, who has been with APCO Worldwide since 2013, leads the Dubai office and heads the AI Comms Lab. He is known for his innovative approach to digital strategy and AI communications and has played a crucial role in developing APCO?ÇÖs global Digital Practice. Lahad is recognized for his ability to harness emerging technologies to enhance brand strategies and protect client reputations. He has been a dedicated member of the PRCA MENA board for two years and will additionally lead the AI in PR Committee for PRCA MENA.Commenting on his appointment, Imad Lahad said: ?Ç£I?ÇÖm thrilled to be joining the PRCA MENA Board, at such an exciting and challenging time for our industry. The rapid onset and adoption of artificial intelligence and adaptive technologies is changing the communications landscape at lightning speed. With the dawn of the Intelligence Revolution, and the proliferation of technologies at our fingertips enabling anyone to write, post and send anything to anyone in the world, the need for clear and responsible communication has never been more important. In this context, I?ÇÖm looking forward to collaborating with like-minded professionals on the Board to foster innovation and set new standards for the region?ÇÖs communications industry.?Ç¥James Hewes, CEO of PRCA, said: ?Ç£Imad?ÇÖs expertise and leadership in the communications field are well-recognized globally. His role as Vice Chair will significantly strengthen our efforts to advance PR and embrace technological advancements in the region.?Ç¥Ahmad Itani, Chairman of the PRCA MENA Board and CEO of Cicero & Bernay Communications Consultancy, added: ?Ç£Imad?ÇÖs innovative approach and vast experience in digital communications make him an invaluable addition to the board. His vision will help propel PRCA MENA to new heights.?Ç¥

There has been in increase in diagnosis of mental health conditions in the PR industry, according to new research carried out by the Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR).The research ?Çô conducted by Opinium ?Çô revealed that on average, 91% reported poor mental health in the last 12 months. Meanwhile, the proportion of PR professionals that have been diagnosed with a mental health condition has risen from one in four (25%) to a third (33%).The number of PR professionals who find their jobs stressful has stayed consistent year after year. In fact, three out of ten (29%) continue to rate their stress levels within the range of 8-10 (with 10 being extremely stressful). This figure has remained stable since it first rose from 26% in 2021.As in past years, PR professionals continue to have a higher risk of poor mental health than the general UK workforce. In the last year, 63% of UK workers report having poor mental health.Before the pandemic around 70% of UK PR professionals worked from an office all the time. This is now down to 9%. Professionals largely agree that working from home has positive aspects, with 81% appreciating a better work-life balance and 78% finding the lack of commute good for mental health.Other key findings:  An average wellbeing score of 45.3, indicating a slight decrease from the previous year.  60% of respondents have told someone at work that they have struggled with their mental wellbeing, up from 51% last year.  59% said that having too much work to do is the biggest barrier for taking time off to deal with mental health.  58% cited an overwhelming workload as a key source of workplace stress.  60% reported that having too much work is the biggest barrier to taking time off for mental health reasons.PRCA CEO, James Hewes, said: "Amidst the rapid evolution of the PR industry, we must refuse to normalise stress as an inherent part of our culture. The past five years have brought significant change, with more on the horizon. As we navigate the shift to hybrid work environments, it's urgent to grasp the implications for our workflows and communication dynamics. A constant barrage of updates can hinder focus, and an 'always-on' mentality isn't sustainable. It's time for leaders to amplify the conversation on mental health. While progress has been made in acknowledging and addressing mental health challenges, lip service alone won't suffice. We must ensure our actions match our words. By prioritising wellbeing, we pave the way for a healthier, more resilient workforce, benefiting both our businesses and our people."CIPR CEO, Alastair McCapra, said: ?Ç£I am immensely proud of this partnership and the publication of this year's mental health audit. The findings shed light on the progress we've made and the challenges that still lie ahead. Notably, the data reveals an issue that is both unacceptable and unsustainable, with workload stress remaining the primary culprit.The report marks another pivotal moment in our journey toward creating a healthier, more supportive future for our industry. I encourage our respective members and the wider profession to carefully consider these insights and share them with your teams. By working together and taking decisive action, we can drive meaningful change and build a resilient, future-ready, and thriving PR profession.?Ç¥

The PRCA MENA Awards 2024 ceremony took place last night at Taj Hotel at business bay in Dubai, celebrating winners across 34 categories.Instinctif Partners MENA was honored with the prestigious title of Large Consultancy of the Year, underscoring their sustained impact and commitment to excellence. Current Global was crowned Small Consultancy of the Year, while Gambit Communications clinched the Medium Consultancy award, adding to the diversity and excellence within the regional PR landscape.Additionally, Atteline's Sophie Simpson was recognized as the PR Leader of the Year, acknowledging her exceptional leadership and contributions to the industry.Monika Fourneaux MPRCA, Head of EMEA at PRCA, hailed the evening as a testament to the region's outstanding communications talent. "The PRCA MENA Awards 2024 ceremony showcased the very best in regional communications," she remarked. "With a record-breaking number of entries, the competition was fierce, highlighting the PRCA MENA Awards as the gold standard in our industry. Congratulations to all the winners and finalists!"Reflecting on the event, James Hewes, attending his first PRCA MENA Awards, expressed his admiration for the talent on display. "It's inspiring to witness the calibre of talent and innovation showcased at the PRCA MENA Awards," he remarked. "As we continue to navigate a rapidly evolving communications landscape, these awards serve as a testament to the creativity and dedication driving our industry forward."

The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has restructured its MENA Regional Board, a pivotal move aimed at fortifying strategic direction and industry representation in the MENA region.The MENA Regional Board serves as the guiding force behind PRCA MENA's initiatives, ensuring alignment with industry standards and fostering excellence in the field of public relations and communications. The restructured board brings together a diverse ensemble of esteemed industry leaders, poised to infuse their collective expertise and insights to propel the organisation to new heights. "We are delighted to unveil the restructuring of our MENA Regional Board, signifying our commitment to championing excellence and innovation in the public relations and communications landscape across the MENA region. The wealth of knowledge and experience brought forth by our board members will be instrumental in shaping the future trajectory of our organisation and advancing the profession as a whole,?Ç¥ remarked James Hewes, CEO of PRCA.The newly appointed members of the PRCA MENA Regional Board are:  Ahmad Itani, Founder & CEO, Cicero & Bernay Communication Consultancy. Chairman, PRCA MENA  Alexandre Beaulieu, Founder & CEO, TBWA DJAZ  Claire Micheletti, Founder & Joint Managing Director, Cosmopole Consultancy  Howard Kosky, CEO & Founder, Markettiers4DC  Ibrahim Al Mutawa, Co-founder and Managing Partner, Jummar PR  Imad Lahad, Managing Director, APCO Worldwide Dubai  John Rynehart, Managing Director, Seven Media  Joseph Nalloor, Discipline Lead - School of Communication, Murdoch University Dubai  Kamal Taibi, Founder & CEO, Strat?½usGroup  Khaled Alshehhi, Executive Director Marketing and Communications at UAE Government Media Office  Laureline Schwarz, Head of Global Corporate Communication, PR, Public Relations at Al-Futtaim Automotive  Louay Al Samarrai ?Çô Joint Managing Director, Co-Founder, Active (Digital. Marketing. Communications)  Natalie Amos, Managing Director - Lifestyle MENA at Four Agency  Natasha Hatherall-Shawe, Founder and CEO, TishTash Communications  Nick Sandham, Vice President, Corporate Communications, Alshaya Group  Petra B Spanko, Regional Director, Katch International  Samantha Bartel, CEO & Managing Partner, Instinctif Partners MENAThese professionals bring a rich tapestry of experiences and expertise to their roles, representing a diverse array of sectors and perspectives within the communications industry.