Zeno Health, one of the leading omni-channel platforms for quality and affordable generic medicines in India, has recently hired Pinkesh Dhimar as its new Director for Brand & Communication. The startup has bolstered its leadership team as part of its aggressive growth and expansion plans across India.Dhimar will be at the forefront of the Branding and Communications activities for the startup. He will be responsible for the branding guidelines, communications, public relations and social media outreach at the startup. He aims to position Zeno Health as the most respected and loved brand among consumers. Commenting on his new role, Dhimar said, “A good brand moves the business, but a great brand goes beyond just helping the business. It transforms lives and creates a positive impact on society at scale. Zeno Health falls in this category and I feel truly blessed to have this rare opportunity. Together, we will build a brand that will help create a healthier and happier Bharat.”Dhimar come with a vast, diverse and rich experience in the marketing and branding sector. He has 12 years of experience working with several consumer-tech brands catering to varied profiles across different categories. Some of these including working with companies such as CoinSwitch, Scripbox, Vedantu, Nestaway, ACT Fibernet and Hathway.Throughout his career, Dhimar has helped brands sharpen their brand positioning and communications not just through high-decibel campaigns but through all consumer-facing touchpoints in the most cohesive and coherent way.

Zeno Health, India’s leading omni-channel platform for quality and affordable generic medicines, has appointed K2 Communications Pvt. Ltd. as its integrated communication partner. The legacy firm has been instrumental in announcing the brand’s successful securement of $25 million in Series C funding last month. Commenting on the partnership, Kush Jain, Head of Growth at Zeno Health, stated, “Zeno Health has been in search of a trusted partner with a proven track record in our niche to initiate our communication journey. K2 Communications is renowned and respected for their innovative and out-of-the-box ideas. They also have a dedicated vertical team for health care sector and this works in our favor. Moreover, the healthcare sector, and especially the pharmaceutical market in India, is poised for a revolution in the coming years. We believe this is the opportune moment to accelerate our efforts in educating the masses about generic medicine. K2’s approach aligns with our objectives, and we are delighted to have them on board. We are confident that our shared vision of democratizing healthcare in India will soon become a reality.” In this new collaboration, K2 Communications will collaborate closely with Zeno Health’s Corporate Communications and Marketing team to implement comprehensive strategies aimed at enhancing the company’s brand positioning within the healthcare and pharmaceutical sectors in India. Shiv Shankar Devaraaj, Founder and CEO of K2 Communications, commented, “While K2 Communications caters to various segments, it also specializes in healthcare and its ancillary sectors. In addition, we have a fully functional and adept Mumbai branch to cater to clients in the region. We have a legacy of 21 years and most of our clients have been with us since the beginning. We are grateful to Siddharth Gadia, CEO and Co-Founder and Mr. Girish Agrawal, Founder of Zeno Health for reposing their faith in us. We are committed to seeing them achieve their goals using grounded PR narratives that will sync with the pulse of all stakeholders.”