Publicis Groupe-owned communications agency MSL has been appointed as the official public relations partner for BSH Home Appliances Group in India, effective immediately.As part of the new mandate, MSL will manage all media relations, press communications, and brand updates for BSH and its premium portfolio, which includes globally recognized brands such as Bosch, Siemens, and Gaggenau.BSH Home Appliances Pvt. Ltd., a subsidiary of Germany-based BSH Hausger?ñte GmbH, is one of the world?ÇÖs leading companies in the home appliances sector, known for its focus on innovation, quality, and sustainability.With this partnership, MSL aims to drive compelling storytelling, share key brand developments, and facilitate expert commentary for BSH in the Indian market.

MSL, a leading PR and communications agency, has promoted Huseina M to the role of Senior Director PR at its Kuala Lumpur office. Huseina has been an integral part of MSL's Kuala Lumpur team since joining in 2018, previously serving as Director PR. Her extensive experience and deep understanding of the local market have been instrumental in driving the agency's growth and success.Prior to her tenure at MSL, Huseina held various key positions at Adfactors PR in India, where she honed her skills in public relations and communications. Her diverse background and expertise have equipped her with a unique perspective that has been invaluable in her role at MSL.As Senior Director PR, Huseina will oversee a wide range of public relations initiatives and strategic communications programs for MSL's clients in Malaysia. Her leadership will be instrumental in helping the agency to deliver innovative and impactful solutions that drive positive outcomes for its clients.

Sheetal Singh, Director, External Communications - Corporate Affairs, at Flipkart, has announced her departure after six years with the company.Singh's career at Flipkart has been marked by significant contributions to the company's communications strategy and reputation management. In her role, she has overseen a talented team of corporate affairs professionals, working closely with leadership to develop and execute impactful communication campaigns.In a heartfelt message to her colleagues, Singh expressed her gratitude for the learning opportunities and the special experience of working at Flipkart. She commended her team members, past and present, for their exceptional talent and collaborative spirit.She wrote on LinkedIN: "After 6 incredible years at Flipkart, my journey is taking a halt. As I look back at those years, I am filled with an emotion of gratitude for the immense learnings I have had. This has truly been a special chapter of my life. To the most brilliant minds in the industry including the leaders I got an opportunity to work with, the amazing Corporate Affairs talent, all past team members and the extended agency partner team members, thanks for lifting the bar high and making this journey worthwhile. Always cheering for @flipkart as I sign off as a Flipster."Singh's career in communications spans over 20 years. This includes stints at Micromax as Head of Communications, Account Director roles at MSL and Rediffusion, and senior consultant experience with Integral PR.

MSL, a leading global public relations and integrated communications agency, has appointed Sahil Chopra as the Chief Operating Officer (COO) for Publicis Consultants Asia (PCA). In his new role, Chopra will bring his extensive expertise and leadership to drive strategic guidance and oversee the delivery of core services to client organisations operating in the entertainment, consumer, and technology sectors across the Asia-Pacific region.Prior to joining MSL, Chopra served as the Vice President for Marketing and Communications at Stanza Living, where he played a pivotal role in developing and executing comprehensive marketing strategies. With a rich background in both brand and agency environments, Chopra has provided strategic counsel to numerous global corporations on effective communication, social media, and purchase consideration strategies.Throughout his career, Chopra has demonstrated a keen ability to design and implement end-to-end consumer and influencer immersion programmes for prominent corporations such as General Motors, Ford, Sony Sports, Ola, LaLiga, and Red Bull, among others. His track record of success underscores his commitment to driving impactful communication initiatives that resonate with target audiences and drive business results.

MSL, Publicis Groupe?ÇÖs strategic communications, today announced the appointment of Sahil Chopra as Chief Operating Officer for Publicis Consultants Asia (PCA). In his new role, Sahil will be responsible for strategic guidance and oversee delivery of core services to client organizations in the entertainment, consumer and technology sectors. Sahil specialises in driving business impact and has the working experience of leading large teams, providing strategic direction, driving consumer outreach, community engagement and delivering business results. ?Ç£I am super excited to have Sahil join our team back. This appointment is strategic to our business needs at MSL, aimed at accelerating very specific communication and business needs of our clients,?Ç¥ said Amit Misra, CEO, MSL South Asia. ?Ç£I am certain that Sahil will drive modern business communication impact and lead Publicis Consultants Asia to newer heights,?Ç¥ he added. ?Ç£Category leaders operate in high-velocity environments and have a very specific way of working that requires specialists to meet their communication needs as these are tied to business outcomes,?Ç¥ said Viju George, Managing Director, PCA. ?Ç£I am confident that Sahil has the understanding, the commitment to serve diverse needs of client organizations, and I am pleased to have Sahil a part of our team,?Ç¥ he added. In a more recent role, Sahil held the position of Vice-President for Marketing and Communications at Stanza Living. During his career, both with brands and agencies, Sahil has advised many global corporations on executing effective communication, social media and purchase consideration strategies. He has been instrumental in designing and executing end-to-end consumer and influencer immersion programs for corporations that include General Motors, Ford, Sony Sports, Ola, LaLiga, Red Bull, among others.