Bibi Hilton, a highly respected figure in the PR world, is rejoining the agency scene as Chief Client Officer for Global Markets at Ketchum.Hilton boasts an impressive career, having spent 13 years as Managing Director of Golin London before moving to IPG, the parent company, as Global Engagement Director on the Unilever account. In 2020, she transitioned to the social enterprise sector, leading Creative Access as Communications Director and ultimately becoming CEO in 2022. Hilton also served as President of the Women in PR network from 2018 to 2021.At Ketchum, Hilton will oversee client experience across all markets outside the US. A key focus will be ensuring Diversity, Equity, and Inclusion (DEI) remains a core aspect of the agency's client service.Jo-ann Robertson, Ketchum's Global Markets CEO, expressed her admiration for Hilton, citing both her past accomplishments and their shared commitment to DEI. Robertson highlighted the importance of integrating DEI into client experience, stating, "There was really only one person for the job." She praised Hilton's ability to build strong relationships and her commitment to listening to clients' needs.Hilton's arrival coincides with the upcoming appointment of Ruth Allchurch as Ketchum's UK CEO in April. Robertson emphasized the collaboration between them, stating, "…she and Ruth will be spending a lot of time together to make sure we are elevating client experience in our biggest market."Motivated by a desire to innovate and elevate client service, Hilton expressed her excitement about rejoining the PR industry at Ketchum. She highlighted the agency's shared values and her admiration for Robertson's leadership in DEI. Hilton plans to focus on "heightening our clients' experience and innovate," fostering collaboration across markets, and challenging industry norms. She also emphasized her commitment to building diverse teams that drive client growth.Hilton's appointment comes after the recent departure of Ketchum's UK Chief Client Officer, Alicia Solanki, to Team Lewis. This new role marks the first of two Chief Client Officer positions for Ketchum, with Robertson planning to appoint a US counterpart soon.