MassiveMusic, the sonic identity and music agency in the Middle East, has appointed Dubai-based Rebecomms for regional PR and media relations services. The move is part of MassiveMusic Dubai’s drive to enhance industry standards, apply best practice and showcase how more and more brands in the region are using the power of music and sound as an integral element of their marketing and branding strategies.MassiveMusic, part of the global Songtradr group, launched its Middle East operation in 2022 and has gone from strength to strength ever since, helping a scores of global and local companies boost their regional exposure through tailor made sonic creativity. With its regional HQ in Dubai and Managing Director, Pierre Carnet, at the helm, MassiveMusic serves clients in the UAE, Saudi Arabia, Qatar and beyond. Under the new partnership, Rebecomms will drive exposure for MassiveMusic through targeted media relations, participation at key industry events and community outreach initiatives. Rebecomms was founded in 2022 by seasoned PR and communications professional Rebecca Rees (pictured), who has over 30 years’ industry experience, including 18 years in the Middle East.

Enso Arabia, one of Saudi Arabia’s leading event management agencies, has appointed Dubai-based Rebecomms to manage PR and communications for Invest Saudi’s presence at MIPIM 2024.Under the partnership, Rebecomms is leading Middle East, UK and European media relations in the run up to and during MIPIM, the world’s leading – and largest – real estate event, taking place in Cannes, France, 12-15 March.Invest Saudi will showcase KSA’s unprecedented investment in infrastructure, tourism transformation, world leading destinations and prime investment opportunities across three spectacular MIPIM pavilions. With more than 1,000 square metres of seafront exhibition space, it is Invest Saudi’s largest presence at MIPIM since its event debut in 2022.Headquartered in Riyadh, Enso Arabia is a full-service event management agency providing 360-degree services for KSA participation in national, regional and global events, including trade shows, road shows and corporate events. Enso’s assignment for Invest Saudi at MIPIM is led by Elie Daccache, who has worked with KSA government and private entities to deliver highly creative, comprehensively-managed events since 2014, including Invest Saudi’s previous participation in MIPIM.Rebecca Rees, Founder of Rebecomms, has more than 30 years’ media relations and communications experience, including 18 years in Dubai’s real estate, tourism and hospitality sectors. She also led Nakheel’s MIPIM PR and media relations strategy for four consecutive years as part of her decade-long corporate comms role at the Dubai-based master developer.